After suffering losses due to the pandemic, the Indian vehicle rental business is again pushing forward with innovative ideas. Research and Markets predicts that the sector will reach a $2.03 billion valuation by 2026, with a compound annual growth rate (CAGR) of 9.38%. Nevertheless, there are a number of obstacles and possibilities it must overcome, such as the incorporation of new technologies, shifting consumer tastes, and environmental concerns.
Because of changes in consumer tastes and technological advancements, road travel in India is experiencing a dramatic upheaval. As more and more people travel, they are looking for activities that are unique to them and tailored to their interests. More and more people are interested in ecotourism and other forms of experiencing tourism, which has increased the variety and excitement of road trips.
In 2012, an American partnership consisting of Greg Morgan and David Back, who had previously studied together, travelled to India with the intention of launching a business. After conducting extensive research, they ultimately decided to focus on Zoomcar. Both of them were of the opinion that the transportation industry in India required a shakeup since they were aware of the fact that the country’s infrastructural and economic conditions were affecting the ownership of automobiles. However, at the same time, there was a strong sentiment among the general population to own an automobile.
This led to the establishment of Zoomcar, which eventually became the first mobility platform in India that was capable of autonomous driving. This concept strikes a chord with young people in India, who can now hire a car without having to go through the burden of making a down payment, getting insurance, or going through the documentation procedure.
“Access rather than ownership was more appealing to the younger population,” says Greg Moran, who is one of the cofounders of the company.
Car Rental Bookings by Brand in India as of December 2023
Self-Drive vs. Car Rental
Car rental and self-drive businesses each have their own set of advantages and disadvantages that are specific to them. On the other hand, when it comes to profitability, firms that rent cars typically have a bigger profit margin than companies that allow customers to drive themselves.
As a result of having a larger fleet of vehicles, car rental firms are able to serve a greater number of customers. Additionally, car rental firms have contracts with hotels, airlines, and travel agencies, which results in a consistent flow of consumers for the companies.
On the other side, organisations that offer self-drive services have a smaller fleet of vehicles, which restricts the number of customers they can serve. Companies that offer self-driving services also face competition from ride-sharing services such as Uber and Lyft, which have caused a disruption in the traditional market for transportation services.
Taking a Maharaja Ride
Renting a car is a great way to test out a variety of vehicles, especially with rising incomes and more people taking trips abroad. The leasing of high-end automobiles is one of the most dynamic areas of India’s transportation market. Both the purchase and rental of high-end automobiles are experiencing strong growth in India. The younger generation is eager to try out every single vehicle that’s been released. More people are paying attention to the car industry now than in the past.
The rising number of domestic and international tourists, as well as the country’s fast urbanisation, are fueling the luxury car rental industry’s expansion. Luxury car rentals are seeing an increase in customer base.
The luxury car rental sector in India is booming, and the reason for it is the country’s biggest demographic group, the millennials. The typical Indian citizen is just 30 years old, making this a very youthful nation. Because owning a car is so expensive, many young individuals would rather rent one for short trips or business meetings than buy one. Aside from their penchant for opulent transportation, additional factors fueling the expansion of this market include the desire to show off one’s social standing and try out every kind of high-end automobile on the market.
Annual revenue for these businesses can range from INR 50 lakhs to more than 5 crores in big cities like Bangalore, Delhi, and Mumbai due to demand from weddings, corporate events, and tourists. Strategies for pricing, the size of the fleet, and the efficacy of marketing and customer service all contribute to revenue. One way that some businesses increase their revenue is by offering chauffeur-driven services.
Factors including brand reputation, client happiness, and flexibility to market developments are highlighted by the competitive nature of India’s luxury car rental sector. The revenue of different companies can differ greatly.
In addition, wedding and holiday seasons are typically the busiest for revenue. A lot of companies go into agreements with hotels, event planners, and travel agents so they can reach more people. Rentals have also been made easier with the rise of online booking platforms and mobile apps, although operational expenses like maintenance, insurance, and staffing can cut into profits. Advertising effectively, providing excellent service, and keeping a varied and well-maintained fleet of luxury automobiles are the three most important factors in determining the success of luxury car rental firms in India.
In sum, the car rental business plans to investigate uncharted territory in India. This sector is poised for explosive growth with the introduction of electric and hydro-powered vehicles. While there are now certain challenges, such as inconsistent interstate taxes and toll rates, consumer safety concerns, and accommodations for driver-partners, these can all be addressed in the future, thanks to the constantly improving technology in India.
The automotive industry is one of the world’s largest and most complex industries, responsible for producing a vast array of transportation solutions that meet the diverse needs of consumers and businesses. This industry encompasses a wide range of activities, including vehicle design, manufacturing, distribution, sales, and maintenance, all of which work together to create the cars, trucks, motorcycles, and commercial vehicles we see on the roads daily.
In the highly competitive automotive industry, more than producing quality vehicles is required to ensure success. Thriving in this ever-changing landscape requires effective marketing strategies that attract customers and foster brand loyalty. This article will explore essential marketing tactics tailored to automotive companies seeking to increase growth, engage customers, and establish long-lasting brand connections.
12 Simple Automotive Marketing Strategies That Work
Search engine optimization (SEO) is crucial in automotive businesses to improve website visibility on search engine results pages (SERPs). Companies can attract organic traffic and improve search engine rankings by optimizing website content, meta tags, and backend elements. This involves conducting keyword research to identify relevant search terms related to automotive products, services, and industry trends and strategically incorporating them into website copy, blog posts, and metadata.
By implementing technical SEO strategies, such as optimizing site speed, improving mobile responsiveness, and enhancing website architecture, companies can enhance user experience and search engine rankings. Monitoring performance metrics and adapting SEO strategies to evolving algorithms and industry trends can help your businesses stay ahead in the digital landscape.
Social Media Marketing
Automotive businesses can use social media platforms to connect with consumers, display products, and build brand loyalty. Facebook, Instagram, Twitter, and LinkedIn offer various ways to share content, communicate with followers, and run targeted advertising campaigns.
Interacting with followers through comments and messages.
Analyzing performance metrics to improve strategies over time.
Collaborating with industry partners, participating in relevant conversations and trending topics, and utilizing social media influencers can all help automotive brands increase their digital presence and impact.
Content Marketing
Creating informative and engaging content is a powerful way for your automotive businesses to connect with their target audience. By developing content such as blog posts, articles, videos, infographics, and podcasts, you can educate, inform, and inspire your customers while establishing thought leadership, building trust, and nurturing relationships.
In addition to these benefits, content marketing provides opportunities for automotive brands to showcase their values, heritage, and innovation and create emotional connections with their customers. Incorporating user-generated content, customer testimonials, and behind-the-scenes footage can help humanize the brand and create a more authentic connection with the audience.
Virtual and Augmented Reality
VR and AR technologies provide interactive demonstrations of various features and customization options. They even allow customers to simulate driving experiences, giving them a comprehensive understanding and connection with the brand. These cutting-edge technologies enable customers to experience the car’s design, performance, and features more engaging and compellingly than traditional methods, making it an unforgettable and satisfying experience.
Global Automotive Market Share in 2023, by Brand
Mobile Apps
In today’s fast-paced world, mobile applications have become essential for businesses to stay connected with their customers. Such apps can significantly enhance customer engagement and satisfaction by providing easy access to critical services and information.
They can offer vehicle customization tools, service scheduling, maintenance reminders, and real-time updates on new models or promotions. With these features, customers can easily personalize their vehicles, schedule appointments, and keep track of upcoming maintenance requirements. Such convenience fosters customer loyalty and encourages repeat business.
Moreover, integrating features like augmented reality overlays for in-depth vehicle exploration or gamification elements for interactive experiences can further enhance user engagement and brand affinity.
Data Analytics
Data analytics tools have become an indispensable asset for businesses. By leveraging these tools, your company can gain valuable insights into customer preferences, behaviors, and market trends to help you stay ahead of the competition.
Data analytics allows businesses to analyze data from various sources, such as website traffic, social media interactions, and customer feedback. By doing so, companies can comprehensively understand their target audience and evolving needs. With this knowledge, automotive businesses can tailor their marketing efforts, personalize communications, and deliver targeted promotions that resonate with specific customer segments. It also enables companies to measure the effectiveness of marketing campaigns, optimize strategies in real time, and identify opportunities for innovation and growth.
Customer Relationship Management Systems
For automotive businesses to effectively manage and nurture customer relationships throughout the entire lifecycle, implementing robust customer relationship management (CRM) systems is crucial. These systems capture and store valuable data on customer interactions, purchase history, preferences, and feedback, allowing companies to gain comprehensive insights into each customer’s profile and behavior. By leveraging this data, you can personalize communications, offers, and services to cater to individual preferences and needs, enhancing customer satisfaction and loyalty.
Personalized email campaigns, targeted promotions, and follow-up communications tailored to specific customer segments can be facilitated by CRM systems based on their purchase history or preferences. Customers can receive offers, discounts, and recommendations more relevant to their interests, resulting in higher engagement and conversion rates. Additionally, CRM systems enable your businesses to track customer feedback and complaints, allowing them to identify areas of improvement and address issues promptly, thus enhancing customer satisfaction and loyalty.
Cultivating brand loyalty is crucial for the success of any business, and one effective way to achieve this is by rewarding loyal customers with incentives and perks. By providing rewards such as discounts, special offers, priority service, and VIP experiences, businesses can incentivize their customers to choose their brand for future purchases and recommendations.
You can offer rewards that appeal to their customers’ preferences and lifestyles, such as complimentary car washes, oil changes, or tire rotations. Companies can also provide personalized rewards and recognition for loyal customers, such as access to exclusive events or customized offers based on their previous purchases.
Companies can strengthen relationships, increase customer retention, and foster brand advocacy by rewarding loyal customers. Loyal customers are likelier to promote a brand to their friends and family, bringing in new business and driving growth. By investing in a robust loyalty program, companies can build a loyal customer base, enhance their reputation, and ultimately drive long-term success.
Referral Marketing
In the automotive industry, word of mouth remains an important tool despite the emergence of digital marketing. When making purchasing decisions and forming brand perceptions, consumers tend to rely heavily on the opinions and experiences of their peers. This is where referral marketing comes in. You can encourage satisfied customers to advocate for your brand and refer others by providing rewards or discounts for successful referrals. Referral programs foster customer loyalty and expand the customer base through trusted recommendations. They have proven to be an effective way to tap into the power of word of mouth and generate new business opportunities.
Trade-in Incentives on Vehicle Purchases
Offering trade-in credits to incentivize vehicle purchases is a strategic move that can boost sales and increase customer interest in automotive businesses. This practice involves providing competitive trade-in values for older vehicles, simplifying the buying process for customers, while promoting customer satisfaction and loyalty.
Trade-in incentives are a powerful marketing tool, particularly for budget-conscious consumers seeking to save money. By offering trade-in credits, your business can set itself apart from its competitors and appeal to customers searching for the best value for their money.
Pop-Up Showrooms
A successful marketing strategy for auto companies is to create pop-up showrooms in non-traditional locations. These pop-up experiences can be set up in high-traffic areas such as shopping malls, airports, or popular tourist destinations. This allows you to reach a wider audience and uniquely engage with potential customers.
They offer interactive displays, product demonstrations, and special promotions to make these pop-up showrooms more attractive. Showcase your latest models and allow customers to take a virtual tour or test drive the vehicles. You can also provide interactive displays that showcase the features and benefits of your cars and offer product demonstrations that highlight the vehicles’ technology, safety features, and performance.
Car Experience Packages
Offer exotic car experience packages that allow customers to rent or drive high-performance vehicles for a day or weekend getaway. You can also partner with luxury hotels, resorts, or travel agencies to create all-inclusive packages that combine thrilling driving experiences with premium accommodations and exclusive amenities. This allows you to cater to an affluent clientele seeking unforgettable adventures and luxury lifestyle experiences.
Conclusion
The automotive industry is a highly competitive landscape where companies must be innovative and creative in their marketing strategies to attract and retain customers. With the increasing number of players in the market, standing out and capturing consumers’ attention has become more challenging than ever. Therefore, businesses in the automotive industry must adopt marketing approaches that resonate with their target audience and effectively communicate their brand value. The automotive industry offers many opportunities to engage with customers and build brand loyalty, from social media campaigns to experiential events. By embracing innovation in different marketing avenues, you can create a unique and memorable brand experience for your customers.
FAQs
What is Search Engine Optimization?
Search engine optimization (SEO) is crucial in automotive businesses to improve website visibility on search engine results pages (SERPs). By implementing technical SEO strategies, such as optimizing site speed, improving mobile responsiveness, and enhancing website architecture, companies can enhance user experience and search engine rankings.
How does having pop-up showrooms help the automotive business to grow?
A successful marketing strategy for auto companies is to create pop-up showrooms in non-traditional locations. These pop-up experiences can be set up in high-traffic areas such as shopping malls, airports, or popular tourist destinations. This allows you to reach a wider audience and uniquely engage with potential customers.
Which automotive brand had the maximum market share in 2023?
Toyota had the maximum market share of around 10.7% in the year 2023.
GlazeGPT is an innovative text-to-SQL AI tool designed to serve as a dedicated AI data analyst for companies dealing with complex databases. Founded by Karan Doshi and Atishay Jain, GlazeGPT operates with a mission to simplify and democratise data analysis, making it accessible to businesses of all sizes.
GlazeGPT’s revenue model is based on a subscription fee, and the company employs a three-fold strategy for customer acquisition and retention, focusing on trust, value, and engagement.
In terms of recognition, GlazeGPT has achieved a notable milestone by outshining competitors in the MIT SQL generation benchmark test with an accuracy rate of 97.04%.
In this article, let’s delve into the realm of GlazeGPT—its founders, business and revenue model, funding, marketing strategy, and more.
GlazeGPT, a cutting-edge text-to-SQL AI tool, serves as a dedicated AI data analyst for companies grappling with complex databases. Operating 24/7, GlazeGPT streamlines data tasks, providing unparalleled efficiency gains for smaller logistics, fintech, and retail businesses. By integrating GlazeGPT, these companies can elevate their operations, achieving over 30% efficiency improvements and substantial cost savings.
GlazeGPT – Industry
GlazeGPT is a versatile tool with applications across diverse industries, including fintech, edtech, logistics, healthcare, retail, and beyond. The tool’s adaptability is a key focus, with an ongoing commitment to exploring new industries for potential integration.
Founders Karan Doshi and Atishay Jain are not only passionate but also optimistic about AI’s role in India’s thriving tech ecosystem. The ecosystem, valued at $680 million in 2022, is anticipated to skyrocket to $3.9 billion by 2028, boasting a remarkable CAGR of 33.28%. They firmly believe that AI stands as a potent and transformative force capable of addressing myriad challenges in India while unlocking fresh opportunities for economic and social development.
Proud contributors to India’s burgeoning AI community, the founders draw inspiration from the successes of global AI entities like Open AI, Anthropic, and more. Their vision encompasses a luminous future for AI in India, where the technology enhances the quality of life for millions and contributes significantly to global AI knowledge and applications. GlazeGPT, they envision, will play a pivotal role in this future by simplifying and democratizing data analysis through its AI-driven capabilities, making it accessible to all.
GlazeGPT – Founders and Team
Atishay Jain (left) and Karan Doshi (Right) – Co-Founders of GlazeGPT
Led by Karan Doshi, an IIT BHU graduate and data innovation pioneer, GlazeGPT is backed by the expertise of Atishay Jain, a data engineering specialist with a Goldman Sachs background. Atishay’s knack for NLP and AI, combined with his ETL company experience, forms the technological backbone of GlazeGPT.
According to Atishay, the future of data-driven businesses hinges on rapid data dissemination for agile decision-making, aiming to combat corporate inertia. This aligns with a Gartner report suggesting potential savings of $379 billion through full-scale real-time data analytics implementation, a goal often unmet by 70% of surveyed companies.
Presently, GlazeGPT operates as a nimble team of fewer than 10 professionals in Bangalore. Their hiring philosophy values passion, creativity, and adaptability to industry shifts. GlazeGPT work culture is a blend of respect, trust, and integrity, empowering employees to take ownership of their growth both professionally and personally. It fosters continuous learning, feedback and improvement, creating an environment where innovation, collaboration, and customer satisfaction thrive.
GlazeGPT – Startup Story
Prompted by the question, “Can decision-makers afford to wait for insights?” GlazeGPT’s founders found inspiration for their venture.
Karan, CEO and IIT-BHU alum, observed the struggles of non-technical managers in obtaining real-time data during his tenure as a young product manager at Flipkart. Leveraging his expertise in data product development and leading machine learning growth hack teams, coupled with the rise of LLMs, Karan seized the opportunity to create GlazeGPT.
Citing the State of AI in India 2022 report, revealing a USD 12.3 billion AI-generated revenue with a projected 42% CAGR, the founders envision GlazeGPT as a key player in democratizing data analysis, making it easy and accessible for everyone through its AI data analyst.
GlazeGPT – Vision and Mission
Vision: In the short term, GlazeGPT aims to be the go-to data analyst copilot for mid-to-large companies globally, spanning diverse industries such as edtech, healthcare, and agriculture. The company plans to fortify their research capabilities by expanding its team with experts from renowned institutions like Microsoft LLMs, Amazon AI labs, and the Allen Institute of AI. Simultaneously, GlazeGPT will enhance its product features for enterprise deployment, with a focus on optimizing the research review phase to deliver significant cost savings.
Long-term aspirations involve positioning GlazeGPT as the undisputed global leader in AI-driven data analytics.
The Mission: In a data-rich yet insight-poor corporate landscape, GlazeGPT is on a mission to empower rapid comprehension of vast datasets. Traditional analytics tools prove overly intricate for non-technical team members, leading to inefficiencies. Referencing a study by InfoWorld, which highlights that data scientists spend only 20% of their time on actual analysis, GlazeGPT aims to revolutionize this paradigm. The cutting-edge text-to-SQL AI tool liberates data analysts from mundane SQL tasks, allowing them to focus on high-level analysis and significantly boosting overall productivity.
GlazeGPT came from the idea that Founders wanted all companies, regardless of their size or technical expertise. Companies should have a better AI analyst than ChatGPT, which is only 55% accurate. That’s why the name GlazeGPT.
GlazeGPT – Product/Services
In a data-rich era, GlazeGPT addresses the challenge of complexity in traditional analytics tools, particularly for non-technical users. With only 15% of executives possessing both industry knowledge and programming skills, as per Harvard Business Review, GlazeGPT steps in.
GlazeGPT tool enables effortless English-based database queries, reducing the risk associated with deploying intricate tools to non-technical users. Powered by advanced LLMs and proprietary models, GlazeGPT introduces industry-first features for enhanced database understanding.
Beyond simplicity, GlazeGPT is a robust enterprise analytics solution, offering:
Code-free automated alerts for vital KPIs.
Swift integration with 30+ database systems and data warehouses in just 30 minutes.
Ensured 100% data privacy through docker image integration in private cloud environments.
Cutting-edge AI that rapidly catalogues databases, setting a new efficiency standard.
GlazeGPT – Business and Revenue Model
GlazeGPT’s revenue model is based on a subscription fee that varies depending on the number of users, the amount of data, and the frequency of queries. They charge a monthly or annual fee for each user who wants to access their AI data analyst service. They also offer a 1-month free trial period for new customers who want to test their product before committing.
GlazeGPT: Business and Revenue Model
GlazeGPT – Launching Company Strategies
Both founders, coming from global companies like Goldman Sachs and Flipkart, tapped into their networks to secure initial customers. Research advisors from Microsoft, Amazon, and the Allen Institute of AI further bolstered early adoption. GlazeGPT’s Twitter and LinkedIn demos went viral, amassing over half a million views and generating a significant waiting list with demand surpassing capacity.
GlazeGPT – Customer Growth and Retention Strategies
GlazeGPT employs a three-fold strategy for customer acquisition and retention centred on trust, value, and engagement.
Trust: Understanding the sensitivity of customer data, GlazeGPT prioritizes privacy and security. State-of-the-art encryption, authentication methods, and private cloud hosting ensure data protection and regulatory compliance. Transparent communication, receptiveness to feedback, and addressing customer concerns further build trust.
Value: The focus is on delivering the best data analysis solution in the market. GlazeGPT provides accurate, fast, and easy insights in natural language, eliminating the need for SQL knowledge. Customers benefit from time and cost savings, improved decision-making, and actionable insights.
Engagement: Creating long-term relationships involves a 1-month free trial, personalized onboarding, and training. Regular product updates align with customer needs, and engagement channels like email, social media, and webinars keep customers informed and involved.
Marketing Strategy: A multi-pronged marketing approach includes paid ads, organic posts, content marketing, and influencer marketing to reach a global audience.
Viral Marketing Campaign: A recent LinkedIn post revealing accuracy test results went viral with over 70 reposts, 350 likes, and 50 comments.
GlazeGPT – Challenges Faced
Challenge: Many solutions, while effective on open-source databases, struggled with real-world databases due to poorly named tables and ambiguous column names, impacting their performance. No LLM could decipher the meaning behind such columns, affecting accuracy.
Solution: The solution involved a multifaceted approach, incorporating cataloguing, fine-tuning, LLM call chaining, proprietary algorithms, and embedding techniques. Recognizing that efficiency is crucial for business users, GlazeGPT responded to over 80% of queries in under 15 seconds, outperforming many solutions that faced delays.
Addressing Accuracy Challenges:
Understanding User Knowledge Gap: Recognizing that business users might lack database expertise, GlazeGPT tackled questions that the data couldn’t inherently answer.
Handling Ambiguity: Resolving ambiguous questions, such as those lacking clear definitions like “Which regions are performing well?”, required precision.
Prompt Results: Efficiency was a key focus, ensuring users received answers within seconds, eliminating prolonged wait times.
Outcome: GlazeGPT achieved an impressive 97.04% accuracy in generating correct and acceptable SQL queries out of 406 questions. For context, contemporary solutions struggle to reach a 55% accuracy rate, while human accuracy hovers around 92%. This multi-faceted strategy catapulted GlazeGPT to a new level of accuracy and efficiency in real-world database interactions.
GlazeGPT – Growth
As of today, GlazeGPT is headquartered in Bangalore, and while the Company do not disclose financial details publicly, GlazeGPT is thriving in various aspects.
Partnerships: GlazeGPT journey is enriched by collaboration and support from esteemed partners, including Xpressbees, manafa | منافع, and TreeDots. Their contributions range from providing valuable feedback, data, and use cases to integrating AI data analysis into their platforms like Slack, WhatsApp, and Google Chat, enhancing accessibility and analysis of data. They’ve played a pivotal role in its pursuit of achieving state-of-the-art accuracy on the MIT BIRD benchmark.
Client Trust: Executives from renowned global brands such as Comcast, Nykaa, Zenklub, and more trust GlazeGPT for their data analytics needs. This trust extends across diverse sectors, including logistics, healthcare, technology, and nutrition, showcasing its broad and impactful reach.
Market Awareness: GlazeGPT partners actively promote GlazeGPT to its customers and networks, contributing to increased brand awareness and reputation in the market. This collaborative approach aligns with its commitment to continuous improvement and innovation.
GlazeGPT – Marketing Strategy
Their standout marketing success followed the announcement of GlazeGPT’s accuracy score on MIT’s benchmarking test. A blend of influencer marketing, organic reposting, email campaigns, and content dissemination catapulted its achievement.
In a short period, the post gained traction with 70 reposts, 350 likes, and 50 comments, engaging prominent figures in the AI space. This success spurred interest from decision-makers globally, seeking to integrate GlazeGPT into their workflows. The campaign’s impact was further amplified by major voices in the AI sector reposting their achievement.
GlazeGpt Schedule Alerts
GlazeGPT – Recognition and Achievements
GlazeGPT’s pinnacle achievement is its exceptional performance in the MIT SQL generation benchmark test, outshining Open AI and Google with an impressive 97.04% accuracy. This success, attributed to its proprietary deep tech platform, garnered widespread acclaim from industry leaders and influencers. The achievement is grounded in four non-negotiable principles: compatibility with messy databases, high accuracy rates, understanding internal metrics, and developer independence.
GlazeGPT – Funding
GlazeGPT, based in Bangalore, proudly operates as a bootstrapped company, having not sought external funding. The company’s growth and product development are sustained by revenue from customers and partners. This self-sustaining and profitable model aligns with GlazeGPT’s commitment to data democratization and AI innovation.
Collaborations with leading companies in logistics, fintech, and food tech, such as XpressBees, Manafa | منافع, and TreeDots, have been instrumental. Their valuable feedback, data, and use cases contributed to product improvement and achieving state-of-the-art accuracy on the MIT BIRD benchmark. GlazeGPT expresses gratitude for the trust and support of these companies in realizing its vision.
GlazeGPT – Key Tools and Software
GlazeGPT use tools and software such as Apollo, Hubspot, AWS, etc
GlazeGPT – Competitors
Some of their top competitors include:
Defog.ai
LogicLoop
Locale.ai
Snowflake
Here are a few comparisons with some competitors:
Defog.ai: Defog.ai has a non-trivial setup, requiring some tech capabilities from companies whereas GlazeGPT has a quick hassle-free setup without much technical knowledge.
Locale.ai: With Locale.ai, the AI-> SQL functionality is not top of mind with the software built and targeted primarily towards ops teams. It also can’t converse with the software directly, non-trivial to set up automated alerts for mission-critical KPIs.
GlazeGPT – Future Plans
GlazeGPT aims to revolutionize the traditional process of extracting insights from company data, eliminating the need for manual SQL writing. In a future propelled by GlazeGPT, companies worldwide won’t have to engage in the complex task of writing SQL anymore. Leveraging its technology, they plan to free up valuable time for professionals, particularly the millions of Business and Senior Business Analysts, who currently spend 20-50% of their time on mundane SQL queries. Their vision is to usher in a more efficient and dynamic era for businesses globally.
Karan Doshi and Atishay Jain are the co-founders of GlazeGPT.
What industries does GlazeGPT cater to?
GlazeGPT is versatile and applicable across diverse industries, including fintech, edtech, logistics, healthcare, and retail.
What is GlazeGPT vision for the future of data analysis?
GlazeGPT aims to be the go-to data analyst copilot for mid-to-large companies globally, spanning diverse industries such as edtech, healthcare, and agriculture.
There’s something about those beautiful rooms, appealing colour palettes and the homely feeling that comes with an Airbnb — something that sets it apart, and makes it an ideal option as a short term accommodation for travellers across the globe. The popularity of Airbnb stems from the local experiences that they promise to travellers.
A unique opportunity for the hosts as well as the travel enthusiasts, Airbnb has grown leaps & bounds over the years, and finally turned into a lucrative business with the potential to offer handsome returns in the long run. Airbnb was the brainchild of Brian Chesky & Joe Gebbia, which was later moulded into Airbnb along with Nathan Blecharczyk in 2008.
With over a billion guest stays, Airbnb is growing incredibly thanks to the experience they’ve been able to provide to their guests and hosts alike. Airbnb can be termed as an online marketplace that allows hosts to list rental spaces that can be anything from standalone private rooms to entire apartments and houses.
For those of you who have available space for short term rentals, Airbnb can be a boom — an incredible source of passive income, and even a full-time business if done right!
Well, you have to give it to the options, the availability! Airbnb provides a plethora of options at attractive prices that are well complemented by the top-notch user experience provided by the platform — app & web, alike. Add the caps put in by the COVID-19 pandemic that played upon our mental health and we craved local experiences more than ever, and you’ll know what makes Airbnb click in the first place.
Right from tree houses to houseboats, Airbnb provides a plethora of unique options to experience your surroundings as a local — something that adds that extra bit of exclusivity to Airbnb and distinguishes it from mainstream hotels.
Airbnb Hosting — The Business Opportunity
As per Airbnb, hosts have earned an aggregate of more than $150 billion as of February 2022. As of 31st December 21, an average US host made more than $9000 in annual earnings from the platform.
Hosting with Airbnb can allow you to travel more often, giving you an opportunity to interact with guests and locals, and even providing you the ability to buy/rent more properties along the journey.
How to Start With Airbnb as a Host?
Let us help you out with the first and most integral step — creating a listing. You can get a detailed overview on Airbnb’s official site on how to get started, but the crux of it all is to include the basic information in a well-curated manner, have great, visually appealing pictures that showcase your space, upload and then jot down the key factors that make your space unique and stand out in the first place.
Airbnb lets you control important variables like — dynamic pricing where you decide how much you want to charge for your listing. This can depend on various factors including the day of the week, time of the year or a season.
Airbnb also provides a smart pricing assistance tool that comes in handy when you want to set the right price for your space so that it gets booked more often without compromising on profitability. The Smart Pricing tools inculcate a variety of factors including demand, seasonality, festival and time of the year to determine the right pricing for a particular space in a given area.
Airbnb is effectively free — let’s get this straight! Yes, although the platform doesn’t charge you anything for listing your space, every successful reservation attracts a 3-5% service fee, which is manageable as it takes away the pain of desperation in search for guests.
Apart from the listing assistance, Airbnb also offers ‘Host Guarantee’ — a ‘one of a kind initiative that may provide up to $1 million in property damage protection. The Host Protection Insurance, on the other hand — covers up to $1 million in liability expenses, a commendable program to protect host rights and their properties from damage. Although some countries are excluded from this program, it is always a good idea to have some additional insurance in place as well.
Things to Consider Before Airbnb Hosting
Am I 100% Committed To My Business?
Before getting started with your Airbnb business and signing up as an Airbnb Host — we want you to know that it is a commitment, a dedicated one. Like any other business, Airbnb demands your time to the core, because you’ll be the one vested with the responsibility to provide great experiences to your guests. There can be logistical and operation hurdles at times that you’ll be expected to overcome and grow, as after all — it’s a decision, not just an option.
It Demands Time
Adding to what we’ve already mentioned earlier, creating a successful Airbnb business demands your time and efforts, as you’re expected to respond quickly to booking requests and be available to resolve guest queries that may arise every now & then.
Taking care of the cleaning and maintenance is another thing that may consume your time when you’re starting out. However, you can always delegate it to others once you think you’ll make enough to sustain it in the long run.
Hosting Hurdles Ft. Limitations & Neighborhood
Before you get started, it is important to get a comprehensive idea about municipal laws, lease limitations, moral policing and neighbourhood expectations as these factors can be instrumental in making or breaking your Airbnb business. Depending on where you live or where your space is located, there can be local laws, certifications and licenses that you may need to get hold of, before getting started with your Airbnb journey.
Plan It Out Before Testing the Waters
Think of it like a business even if you’re trying to add some extra bucks to your income portfolio. Having a business mindset to start with would help you in plugging any holes or financial leakages that may arise later on, due to improper planning. Create a robust business plan to start with, put in numbers & realistic financial projections based on your expectations and you’re all set to get started with your Airbnb business.
It is important to ensure proper inclusion of expenditures and overheads like business certification and licenses, insurance, amenities like breakfast & snacks, utilities and internet data costs involved while providing that ideal experience to your guests. It is crucial to maintain an expense sheet that includes all your expenses while running your business.
When you take hold of these factors and tick all the boxes — congratulations! You’re set to kickstart your journey with Airbnb.
Steps to Start, Run and Grow Your Airbnb Business
Stick to the Basics — Mantra for Success
Well, let’s talk about the basics. Having a well-written description, great photography and high ratings based on guest experiences and hospitality trigger high guest retainers as well. A well-written description never goes out of fashion, and thus never out of business in the long run!
An ideal listing is one that includes crisp descriptions and basic details comprising who’s and what’s related to the space. Right from the number of rooms and bathrooms, to the amenities included to the nearby attractions and landmarks for tourists and guests — all of these qualify as the ingredients for a winning listing on Airbnb.
It is important, to be honest, and transparent with any quirks or shortcomings that your space may have. Something like the absence of an elevator or lift, or lack of a 4 wheeler parking space — are certain specifics that an ideal host should be clear and honest about, and should communicate to the guest upfront via your listing description.
Note: Adding the property’s USPs to your listing title can be a deal maker for your guests. Try it out!
Who doesn’t loves great pictures? Your photographs for your space can make or break your listing and thus, it is important to be serious and professional about the same. Cleaning your space thoroughly before clicking photos is a good practice as you would want guests to have a positive impression of your space. You can use natural lighting or include professional lighting depending on the dynamics of your property. Landscape shots look better in terms of photography as they give an overall view of the subject involved, and thus you must include a lot of them!
Let the Ratings Speak — The Booking Magnet
Nothing speaks louder in an online marketplace than reviews & ratings. Positive reviews not only push you to the top of the list but also fetch you more bookings as more customers and guests trust you and your services for the right reasons. Positive reviews at Airbnb improve your host rating and helps you leave a lasting first impression among guests.
As per Airbnb, cleanliness, efficient & quick communication, a seamless check-in process and essential amenities are integral in getting positive reviews.
Conclusion
Lastly, when you’re all prepared to host with Airbnb and you’ve found your mojo already — it is time to let it bloom into a full-time venture. Depending upon your endeavours and plans, you can grow your business further by adding more properties and catering to each listing differently via varied approaches.
After all, Airbnb is about making some extra income with your spaces and properties, that may otherwise have been left idle. With Airbnb, it is about you and upon you — to decide whether it is just another part-time gig or a full-time hustle to accomplish bigger things.
FAQs
Is Airbnb a good way to make money?
Yes, Airbnb is a great way to earn some extra income, Airbnb owners make $924 a month.
How much do most Airbnb owners make?
On average Airbnb business owners make $5000/year.
The Middle East or the Gulf region has been basking on the oil-rich economy for ages. Since the discovery of oil (around 1908) in the region, the entire province has gone rags to riches. This development did not happen over the night as the first motor vehicles didn’t roll off the assembly line until 1908. There was a dearth of vehicles on the highway. Many ships and power stations used coal. The Middle East’s transportation, water, and sewage infrastructure were severely lacking or nonexistent in 1945. Many roads were barely dirt trails, and there were no deep sea ports for ships to offload their cargo. Many Middle Eastern nations were able to afford better infrastructure thanks to the rising demand for oil. Because of hundreds of engineering projects that were completed in the 1950s and 1960s, entire populations’ lives were changed. This was reminiscent of the work done in the 19th century by British engineers known as the Victorians. But things are changing again now that everyone is aware that the globe will quickly reach day zero if oil consumption continues at its current rate. The whole globe is on the lookout for long-term alternatives to oil in order to fight this trend. The Middle Eastern countries are likewise racing to be the first to achieve a sustainable and environmentally friendly economy.
The oil and gas industry is seeking cleantech innovations to help them transition to the energy of the future, as governments around the world are aiming for reduced carbon emissions and a larger share of renewables in their energy mix. According to a report by the International Monetary Fund (IMF), an organization that works to achieve sustainable growth and prosperity for all of its 190 member countries, It seems like major economies are dead set on finding alternatives to fossil fuels, and in response, major automakers have pledged to switch from gas-powered to electric vehicles in the not-too-distant future. An unstable adjustment may be in store for oil-dependent economies as a result of this change, which will bring the oil market in line with climate goals but may have far-reaching consequences that extend beyond their boundaries.
Mordor Intelligence projects a renewable energy industry in the Middle East with a yearly growth of 13.43% from 2023–2028. The use of more renewable energy sources is the goal of multiple government programmes. One example is the goal of the United Arab Emirates (UAE) to have half of its energy come from renewable sources by the year 2050.
Where the Black Gold Flows: Top 10 Oil-Rich Countries
MENA Region All Up For Energy Storage Race
The magnitude of the energy revolution necessitates massive quantities of raw materials such as copper, lithium, nickel, graphite, and others. Electric cars, wind turbines, solar panels, batteries, and other vital technologies that are reducing our reliance on fossil fuels need materials extracted from the Earth’s core.
Worldwide, nations are grappling with the issue of the supply of essential resources for the energy transition being woefully inadequate in comparison to the expected demand. The World Bank’s Climate-Smart Mining team predicts that the demand for lithium, cobalt, and graphite will climb by 500%, while the demand for nickel and copper will increase by 100% and 7%, respectively.
The energy system transformation is a worldwide undertaking. Substantially important materials for decarbonisation will come from Africa. Whatever the case may be, interest in potential new mining sites is on the rise due to the global quest for zero pollution.
Starting in western France and continuing eastward through the Middle East and “Daylighting” in Malaysia, the Tethyan mineral belt spans two continents and 33 nations, providing a geological basis. The area is rich in base metals. Regardless, a lot of it has been under-investigated thus far, which makes it perfect for discovering anything new.
According to Quayle Resources’ MD Darryn Quayle, “The Belt” is a mostly uncharted region of the earth, in contrast to mining zones in Africa and the Rockies. Our research, however, points to the existence of substantial underground reserves of energy transition essentials like copper and lithium.
Leading Oil-Producing Countries Worldwide
The Domestic Impact Of The Climate Catastrophe Is Substantial
As reported by Deutsche Welle, Germany’s international broadcaster, keeping oil exports going will bring substantial money for the region, but it might endanger its very survival. Rising global temperatures are an inevitable consequence of other nations’ continued use of fossil fuels sourced by Saudi Arabia and its neighbours. Particularly hard hit will be the Gulf region.
Assuming a 1.5 °C (2.7 °F) increase on a worldwide scale by 2050, the Gulf region could see a 4 °C increase. Already, the area has experienced heat waves with temperatures above 50 degrees Celsius, and the average temperatures are significantly higher than the global average.
In certain climate change scenarios, the Gulf’s average summer maximum temperatures will surpass what is considered survivable. Dust storms will become more intense as a result of planetary heating, and low-lying regions may be impacted by higher sea levels.
You should know that the money tap will be turned off eventually. There are plans to develop new sources of income because the International Monetary Fund has warned that the region’s treasuries would be emptied in fifteen years due to falling oil demand.
The Saudi government is putting its money into green hydrogen production and, in tandem with the United Arab Emirates, is establishing a renewable energy industry to produce commodities like aluminium. Less environmentally friendly, it is also beginning to produce plastic and petrochemicals using its hydrocarbons.
There has been a lot of talk about the enormous economic potential of exporting solar power. Solar panels installed on one square metre of land in a Gulf country might replace 1.1 barrels of oil in annual energy production.
What is the Tethyan mineral belt, and how is it relevant?
This belt stretches from western France to Southeast Asia and is rich in base metals.
It’s a largely unexplored region with potential for new discoveries of minerals needed for the energy transition.
What are the challenges of the energy transition for the Middle East?
The region faces extreme heat and water scarcity, which could be exacerbated by climate change.
A rapid shift away from oil could cause economic instability.
Why is the Middle East looking to move away from oil?
The global push for reduced carbon emissions and a shift towards renewable energy sources is putting pressure on the Middle East to diversify its economy.
Declining demand for oil due to the rise of electric vehicles and alternative energy sources could lead to financial difficulties for oil-dependent economies.
B2B SaaS is cloud-based software that businesses can access from anywhere as long as the users are connected to the Internet. B2B SaaS offers many advantages: Instead of buying software licenses, businesses can take advantage of flexible pricing options.
NachoNacho is a groundbreaking B2B SaaS + services marketplace driven by Fintech and AI. The platform revolutionizes how businesses manage, discover, and obtain discounts on SaaS and services, offering up to 30% off lifetime deals.
In this article, let’s learn more about NachoNacho, its founders, products, strategies, challenges, and more.
NachoNacho is a B2B SaaS + services marketplace powered by Fintech and AI. Manage, discover, and get discounts on SaaS + Services (up to 30% off lifetime).
NachoNacho – Industry
NachoNacho observes that SaaS purchasing is undergoing a shift towards decentralization, indicating a departure from relying on MSPs and SIs. This trend empowers internal department heads to autonomously procure subscriptions. Consequently, it results in increased SaaS sprawl throughout organizations. In light of this, NachoNacho recognizes the significance of its Subscription Management and Spend Management features in addressing these evolving needs.
Through the NachoNacho platform, users can leverage AI-powered tools to identify suitable software solutions by comparing their buyer profiles with those of similar profiles from other companies. This capability enables NachoNacho users to discover relevant software effectively. Additionally, NachoNacho facilitates purchasing at discounted rates and centralizes the management of subscriptions, streamlining the entire process for business users.
Sanjay Goel (Left) and Alan Szternberg (Right) – Co-Founders of NachoNacho
The two Founders met after having experience in the software industry for many years. Sanjay Goel, the CEO, had previously worked as a Managing Director for Hedge Funds, Deutsche Bank London, HSBC London, and Citibank. More recently Sanjay launched a software company named Oximity, which was sold to Scribd. Alan Szternberg, the CTO, was previously the owner of several development agencies including mirabelle.io and GooPlus after having gained a lot of experience at amazon.com for many years. Alan primarily manages the technical side of the business, while Sanjay helps with overall company operations and has his hand in almost every aspect of the company.
The company currently has 16 employees and a fully remote work culture, although both the San Francisco and New York City teams will meet at local co-working spaces on a bi-weekly basis. Their team intends to set trends rather than follow them. This requires first-principle thinking – a key element of their ethos.
Their diverse team can be found in over 7 countries around the world, giving them a multicultural perspective to help solve the challenges of the B2B SaaS industry. They believe a good team foundation is built on values, not where you’re from. They believe in the empowerment of talent at all levels – giving ownership and responsibilities beyond a team member’s current skill level or experience. They believe in lifelong learning, and learning by doing.
NachoNacho – Startup Story
Both founders of NachoNacho have extensive backgrounds in both large corporations and startups. They have observed the pervasive influence of the subscription economy across various facts of professional and personal life, noting its generally positive impact on both buyers and sellers of subscription products. However, drawing from their collective experiences, they identified several issues within the subscription economy.
As buyers of subscriptions, they encountered challenges such as:
Experiencing significant financial waste due to subscription sprawl within their companies.
Struggling to discern which subscriptions were held by different departments within the company.
Facing uncertainty in selecting the most suitable subscription products to fulfill specific needs.
On the seller side, they observed intense competition across all categories of subscriptions, leading to substantial increases in user acquisition costs. In response to these challenges, the founders recognized the need to streamline and harmonize the subscription economy by establishing a centralized platform for both buyers and sellers.
Drawing inspiration from successful marketplaces like Amazon, eBay, Etsy, and Upwork, the founders envisioned creating a similar marketplace tailored specifically for subscriptions. Although initially focused on subscription management, the founders pivoted their approach based on user feedback, realizing the market gap for a comprehensive solution encompassing discovery, purchasing, and management experiences for SaaS products.
In 2019, NachoNacho commenced its journey with a vision to primarily address subscription management. However, with valuable user feedback, they swiftly adapted their strategy to cater to the broader needs of the market. This evolution culminated in a successful seed round of fundraising, securing $3 million in early 2022. This capital injection enabled NachoNacho to expand its team and scale its operations to further innovate and grow within the subscription economy.
NachoNacho – Vision and Mission
NachoNacho building the world’s first and largest true marketplace for subscriptions to harmonize the subscription economy and foster its further growth. It uses the latest fintech tools to create powerful user experiences for all stakeholders in the marketplace.
NachoNacho – Name and Logo
NachoNacho means “Dance, Dance” in Hindi. A lot of people ask us about it, since the term isn’t well-known in the US, it mostly catches and draws attention that way. For people in the know, in India especially, they might recall a famous Bollywood movie. For NachoNacho, it connects with its vision to be constantly moving while creating a fun, positive community environment for both the SaaS vendor and SaaS buyer experience.
NachoNacho Logo
NachoNacho – Product/Services
NachoNacho is a single destination for businesses to manage and buy SaaS products. Users connect their payment source to their NachoNacho account and create one virtual VISA card per subscription. They migrate all their existing subscriptions to NachoNacho by simply changing the virtual card being used in each subscription account. They also buy new subscriptions by creating a new virtual card per subscription.
As a central hub for businesses to manage and buy new subscriptions, NachoNacho acts as an efficient matchmaker between buyers and sellers. NachoNacho can predict the needs of buyers based on their purchase behaviour and recommend products most suitable to them.
NachoNacho utilizes a variety of AI and Fintech tools to better enable users to identify new software they should be using, analyze wasted software spend, then manage all of their subscriptions and spend company-wide in one platform. In the early days, the platform was primarily focused on consumer subscription sprawl (e.g. Netflix and other consumer subscriptions), but more demand was seen in the B2B SaaS subscription space, which led to the pivot in 2019-2020.
NachoNacho – Business and Revenue Model
Their business model mostly depends on the referral CPA they get for driving business to its vendors. This way they’re aligned with the best interests of their partners to help sell their products, again harkening back to the win-win mentality that they have in their Marketing and Partnerships teams.
NachoNacho – Launching Company Strategies
A lot of the first users came through personal relationships. The core team, and especially the Founders, have a lot of preexisting relationships and a good reputation amongst businesses. This alone was able to draw in the early customer base, after that it became all about word-of-mouth, especially among SaaS vendors hungry for new opportunities to acquire new customers at a lower CAC.
NachoNacho – Customer Growth and Retention Strategies
As a Marketplace for SaaS and Services, it partners with every vendor that comes onto its platform. These collaborations are designed to be win-win-win to build their brand awareness, the awareness of other vendors in its community, and for NachoNacho as the best place to buy SaaS and Services online. NachoNacho currently does not spend any money on Marketing, everything is a sweat equity investment in team member hours, content collaborations with partners, and SEO. NachoNacho sees its Marketplace as a community, which grows by doing mutual collaborations that help promote their partner’s businesses and create awareness for its vision to harmonize the subscription and B2B services economy.
NachoNacho SaaS Marketplace
NachoNacho – Challenges Faced
One of the major challenges they faced was the adoption of their powerful Fintech tool, which they call NachoCards. These empower users to access premium discounts on SaaS products, but more importantly, track and control all of their subscriptions spend company-wide. One of the challenges was getting users to understand how they’re used as a Fintech tool, as opposed to just any other credit card, to do this they created a freemium approach to the Marketplace which enables users to quickly access software perks and discounts, learn about the importance of SaaS management and solving the Subscription Sprawl problem, then upgrade to access that feature on their own timeline.
What they’ve come to find is that once their business users understand how NachoCards work (as a Fintech tool, as opposed to a traditional credit card), they love using them for each and every subscription – one card per employee per vendor, just the way the platform was designed in order to maximize their ability to track and control subscription spend. As a startup they’re constantly faced with new challenges and opportunities to enhance the user experience for the platform, but as they gain more partnerships, the value of the Marketplace continues to grow for its users as they’ve essentially become a one-stop-shop to find all of the popular SaaS products at a great price and with the ability to access powerful Fintech and AI tools that enable finding their next SaaS tool easier than ever and, more importantly, solving the subscription sprawl problem with their easy-to-use SaaS management features.
NachoNacho – Growth
They operate globally mostly remotely, but have shared office space in New York City and San Francisco. They cannot publicly disclose profitability or revenue due to internal company policy. They have over 25,000 businesses signed up and ~ 1000 vendors signed up for the platform on both the SaaS and Services side. They’re rated consistently 4.5 stars and above on review aggregator websites such as G2, Trust Radius, Capterra, and more.
NachoNacho – Marketing Strategy
They do a lot of co-marketing initiatives which include webinars that generate social media sound clips from SaaS leaders. They’ll also do content collaborations which include blog posts, social media announcements, and videos with its partners that involve co-announcing the new partnership. They believe that a “rising tide raises all boats” and that the growth for their platform as well as the revenue opportunity and brand awareness for its partners is inextricably intertwined. They seek to grow mutually through win-win-win collaborations.
NachoNacho Services Marketplace
NachoNacho – Recognition and Achievements
As of the current date, NachoNacho has not received any awards. Nonetheless, the company receives consistent acknowledgement from its vendor partners, which include some of the leading SaaS brands in the industry such as Gusto, Zoom, Oracle, and many others. NachoNacho has curated an impressive roster of over 700 of the most popular software brands, and this list continues to expand daily as the company adds new partners to its platform. This robust network of reputable vendors underscores the company’s position as a trusted and valued partner within the SaaS ecosystem.
Appsumo: More of a Marketplace competitor, but focused primarily on early-stage startups. Vendor: An enterprise-focused SaaS procurement and management platform.
Zluri: Spend and subscription management platform (no Marketplace)
Torri: SaaS Management platform built with a focus on IT managers
NachoNacho – Future Plans
They will be constantly evolving their Marketplace offering, especially since recently they added a Services Marketplace. They expect their Marketplace offerings to grow dramatically in 2024. They’re also improving its subscription discovery service as they allow SaaS buyers to provide more profile data and paired with SaaS usage and purchasing behavior from similar profiles, they are more accurately able to suggest the right software tools for SaaS buyers.
FAQs
Who are the founders of NachoNacho?
Sanjay Goel and Alan Szternberg are the founders of NachoNacho.
What is NachoNacho?
NachoNacho is a B2B SaaS + services marketplace powered by Fintech and AI and it manages all your SaaS and business expenses in one place using virtual credit cards.
What is a NachoCard?
NachoCards are virtual Visa cards that are created on a per-subscription basis within your NachoNacho account.
Has this happened to you? You need to take a screenshot so you decide to use the built-in shortcuts on your laptop. You press the two system keys and try to drag and snap simultaneously.
You do this finger gymnastics 3 or 4 times before you’re able to take a decent screenshot. Now what if you need to take multiple screenshots? Sounds like a time-consuming nightmare right?
This is where Chrome screenshot extensions come to your rescue. With screenshot extensions like Div Capture, you can capture, save, and edit screenshots in the blink of an eye.
Chrome extensions are small software (or programs) that improve the experience and functionality of the Chrome browser. They’re usually created to fill the gaps in the in-built features available on Chrome. Screenshot extensions are one such example.
Screenshot extensions allow you to take screenshots of web pages quickly and effortlessly. They free you from the super painful task of pressing multiple system keys while using the cursor to drag and snap.
They also offer additional benefits that you can’t really get with the usual screenshot method. An extension that we frequently use to click multiple screenshots is Div Capture.
5 Useful Chrome Extensions
Chrome Screenshot Extension: Benefits
Since Chrome lacks an in-built screenshot feature, we rely on a screenshot extension to fill the gap. Screenshot extensions like Div Capture are extremely helpful in situations where you have to click multiple screenshots.
For instance, if you’re working on a marketing report, you’ll be capturing multiple screenshots from multiple analytics software. Chrome screenshot extension is a godsend in such situations because:
They make it easy to click multiple screenshots
You don’t have to press multiple keys to take a screenshot. You can click customized screenshots with a single click with Div Capture.
You can edit the screenshot immediately after taking it. This feature allows you to conceal sensitive data like personal information and account numbers.
They streamline your workflow
These extensions streamline the sharing and storing of screenshots and make your workflow more efficient.
They enable offline accessibility
You can take and save screenshots even if you’re not connected to the internet.
How to Install DIV Capture for Chrome?
You can install Div Capture on Chrome in less than 5 minutes. Here’s a step-by-step breakdown of how to do it.
You can use this link to download the extension from the Chrome Web Store for free- Div Capture
Step 1 for Downloading Google Chrome Screenshot Extension for Free
Step 2
Once you’re on the extension page shown above, click on the ‘Add to Chrome’ button.
Make sure you’re signed in to your Gmail account before you do this.
Step 2 for Downloading Google Chrome Screenshot Extension for Free
Step 3
Select ‘Add extension’.
Once you click on the ‘Add to Chrome’ button, you’ll get a pop-up confirming that you want to install the extension. Click on ‘Add extension’.
Step 3 for Downloading Google Chrome Screenshot Extension for Free
Step 4
Congrats! You’ve successfully installed the Div Capture extension.
You’ll get a ‘thank you for installing Div Capture’ pop-up message. Then, you’ll get another pop-up near the navigation bar confirming that extension has been added to Chrome.
Step 4 for Downloading Google Chrome Screenshot Extension for Free
Step 5
You will find the extension icon on the navigation bar.
When you click the icon, you’ll see two options like this.
Step 5 for Downloading Google Chrome Screenshot Extension for Free
Step 6
Select the option based on your requirements
Capture Div helps you capture specific sections of the webpage
Custom Capture allows you to customize what you want to screenshot
This is what Capture Div looks like-
Step 6 (Capture Div) for Downloading Google Chrome Screenshot Extension for Free
And this is what Customer Capture looks like-
Step 6 (Customer Capture) for Downloading Google Chrome Screenshot Extension for Free
Step 7
Once you’ve clicked a screenshot, you can easily copy, save, and edit it using these buttons.
Step 7 for Downloading Google Chrome Screenshot Extension for Free
What Makes DIV Capture Different From Other Extensions?
Although there are many screenshot extensions for Chrome available in the market, Div Capture is hands down the best one we’ve tried. We prefer it over others because:
It’s free
You don’t have to pay or put down your credit card details to use Div Capture.
Precision selection
With its intuitive interface, you can easily capture precise elements of a web page. This ensures you get exactly what you need in your screenshots.
One-click capture
You can take screenshots with just one click which makes it extremely convenient to use.
High-quality screenshots
Div Capture doesn’t deteriorate the quality of screenshots so you get crisp, high-resolution images every single time.
Freedom to edit and conceal sensitive information
You don’t have to download a separate image editor or app. You can quickly edit and share the screenshots right after you take them.
Who Should Be Using the DIV Capture Screenshot Extension?
This tool is great for everyone who clicks, shares, or stores screenshots. Since it’s not just a screenshot tool, it’s useful for all types of people, be it students or working professionals.
Students
Div Capture is perfect for students who frequently need to take screenshots for their studies, be it for research, class presentations, or note-taking.
Working Professionals
This extension streamlines work for various professionals, like marketing individuals who store screenshots for inspiration or support teams who need to capture customer interactions for reference and documentation.
Content Creators and Freelancers
Div Capture helps content creators and freelancers document and share their growth numbers and work processes while concealing any sensitive client information.
People with Passion Projects
Anyone with a passion project can use this extension to curate a swipe file of references so that they never run out of inspiration.
As we’ve explained, Div Capture is not just a screenshot extension. It’s a multipurpose tool that helps you quickly take screenshots, and edit, store, or share them. The interface is clean and user-friendly which makes it a breeze to use.
You no longer have to twist your fingers, press many keys, and select what you need to screenshot. One click and you’re done. So if you’re someone who takes a lot of screenshots, give this plugin a shot to make your workflows incredibly efficient.
FAQs
Is the Div Capture Chrome screenshot extension free or paid?
The Div Capture extension is completely free to use. You don’t have to input any personal or payment details to install and use it.
Can I select what portion of the webpage I want to screenshot with Div Capture?
Yes, you can precisely select what you wish to screenshot Div capture has two options- Captur Div and Custom Capture. Select Custom Capture to choose exactly what portion you wish to screenshot.
Can I hide important information from my screenshots?
Yes, with this Chrome screenshot extension, you can remove sensitive information like your account details and passwords directly from the screenshot.
Right now, India’s car market is the fourth biggest globally. Nevertheless, the luxury segment only makes up 2% of the total because of the one-of-a-kind characteristics of the Indian market and the hefty import duties, which can reach 100%. Consequently, this makes it harder for luxury foreign automakers to expand. This number has even fallen below 1% as of 2021.
According to Zigwheels.com, sales of imported vehicles fell to 19,781 units in 2021, a 51% decrease from 2020, and the pandemic only made matters worse.
But with electrification, these automakers may be able to forge a stronger foothold in the enormous Indian market. But first, let’s take a step back and examine the current situation to better understand how these car companies intend to establish a presence in this region of Asia.
Expert market research has just reported that India used luxury car market size is poised for robust growth, with a projected Compound Annual Growth Rate (CAGR) of 16.30% from 2024 to 2032. Rising demand for luxury vehicles, especially for subscription services and rentals, and a larger pool of youthful buyers are the main factors fueling this expansion.
The market’s expansion can be attributed, in large part, to the enthusiasm of the younger generation for high-end automobiles. Furthermore, more and more people are choosing subscription services and renting cars, which opens the market to more people and makes luxury vehicles more accessible. There will be plenty of chances and thrills for industry participants and enthusiasts as these elements combine to take the used luxury car market in India to new heights in the coming years.
When purchased brand new, high-end vehicles from prestigious manufacturers like Mercedes-Benz, BMW, Audi, and Jaguar can cost a pretty penny. But as time goes on and these cars lose value, more people in the used automobile market can afford to buy them. People in India, particularly those living in cities, now have more money to spend how they like. A desire to buy luxury cars, even secondhand ones, has become aspirational as a result of this. People are better informed about the benefits of purchasing used luxury cars because of the proliferation of digital platforms and simple access to information. They are aware of the possibility of substantial reductions that do not sacrifice performance or quality. Certified pre-owned programs are now available in India from several luxury car manufacturers. By enforcing high-quality standards and providing extended warranties, these programs give purchasers peace of mind when purchasing used cars.
Market Ratio of Pre-owned to New Cars Across India From Financial Year 2016 to 2022, With Estimate of 2027
Exciting Times Await!
According to Balbir Singh Dhillon, CEO of Audi India, rising demand for luxury cars might cause sales in the country to surpass 50,000 units in 2024, a first for the country. Last year, the domestic luxury car market as a whole saw record sales of almost 48,500 units, an increase of 28 percent from the previous year.
The luxury car market in India has been relatively stable over the last decade, with yearly sales of less than 2% of all passenger vehicles. Retail sales for Audi vehicles in India increased by 89% in 2023, reaching 7,931 units, up from 4,187 units the previous year.
Similarly, with sales of 17,408 units, up 10% from 15,822 units in 2022, Mercedes-Benz India had its biggest year ever in India.
In 2017, a combined total of 14,172 BMW and MINI vehicles were sold in India by BMW.
Growth of Mini-Metro Networks and Portfolios
Launches of new models have long piqued consumer interest, with luxury automakers typically setting the tone. The year 2024 will see the release of more than 24–30 new models. Luxury automakers are expanding into new markets with new models, and with production volumes on the rise, even the plants may have to expand.
Mercedes-Benz may consider expanding its operations if it reaches its full capacity of 20,000 vehicles, which is expected to happen within the next year or two. Mercedes’ total investment has increased rapidly from 2,000 crore rupees four or five years ago to 3,000 crore rupees now. In ten additional locations this year—Jammu, Kanpur, Udaipur, Amritsar, Patna, Valsad, Agra, Kannur, and Kottayam—Mercedes intends to open twenty new workshops. The manufacturer’s goal is to ensure that all customers can access a service center within a two-hour trip.
In addition to releasing new models, BMW Group India is expanding the number of touchpoints with customers. Vikram Pawah, President & CEO at BMW Group India informed that by the end of FY26, the number of BMW and Mini contact points will increase from 63 in 35 locations to 80 in 43 cities. With the return of the Q3 SUV, Audi India has returned to a 15-model portfolio after restructuring its product line-up and powertrains in preparation for 2020. The corporation is slowly making its way back to its prior height, and the brand is reaching a bigger audience as a result.
There is every reason to expect the luxury car market in India to continue growing. This area is poised to have an even greater increase in sales volumes as young entrepreneurs venture into new ways to expand their firms. Maintaining a seamless supply chain, resolving semiconductor shortages, navigating geopolitical problems, etc. are just a few of the obstacles that these high-end firms must overcome. Once they are resolved promptly, this sector will no longer have any obstacles in expanding its reach in India.
The process of developing a brand cannot be completed without advertising. Enthralling commercials have the power to leave a lasting impression on customers. Companies can promote their products and services and solidify their position in the market through advertising. Innovative, creative, and able to attract and fascinate the target audience are general characteristics of effective commercials. By 2028, the Indian advertising business is expected to reach Rs 1,544.07 billion, according to a survey.
Amazing ads have been shown to people throughout the years; for example, the “Just Do It” campaign by Nike, the “Palace-Tera Dil Roshan” campaign by Happydent, and the “Dimaag Ki Batti Jala De” campaign by Mentos are all great examples of how advertising can make people remember brands and their products.
The advertising industry has experienced a seismic shift throughout the years, adjusting to new forms of media, consumer habits, and technology. There has been a dramatic shift in advertising from the era of traditional print ads to the digital age. Newspapers, magazines, and billboards used to be the main forms of print advertising. As radio and television became more commonplace in the latter half of the twentieth century, broadcast advertising became increasingly prominent. To attract customers through auditory and visual channels, businesses began making catchy jingles and advertisements. The proliferation of digital advertising can be attributed to the new advertising channels made possible by the digital revolution. When marketers realized they could reach consumers online as well, display advertisements, SEM, and social media ads all took the stage. Technological developments in the last several years have propelled targeted advertising to the forefront.
Even though the definition of an “influencer” is up for grabs in a world where everyone from Jaya to Jerry thinks they’re an influencer, numerous brands are bringing online personas to television. Subtly hinting at potential influencer marketing trends, marketers are implementing techniques. Spending on influencers could increase by 70-100% this year, according to media sources, and it’s interesting to note that it’s not limited to the digital realm. Nowadays, it’s not uncommon for a famous face from a viral video to make an appearance during a commercial break. Furthermore, not a single “freaky” algorithm is involved.
Several news outlets have reported that the main benefit of these internet celebrities is their relatability. Moreover, people increasingly use Google to search instead of examining the portfolios that casting directors present. Influencer marketing on television is also said by industry professionals to be a cost-effective strategy. Not only do they know what they’re doing for brand businesses, but they also price less than a B-list Bollywood actor and throw fewer tantrums.
Value of the Advertising Industry in India From 2016 to 2022, With Estimates Until 2024
AdTech Holding the Aces
Third-party service providers mostly make AdTech decisions, meaning which technologies to deploy. Although it’s still a small market, the ‘client direct’ segment of the AdTech industry is on the rise. Various entities, such as holding companies and independent agencies, remove the advertiser’s marketing department from the decision-making process.
Because of the recession‘s increased scrutiny of advertising budgets and the fact that the underlying technologies are no longer amenable to outsourcing on the same scale, advertisers must stay abreast of developments in the AdTech industry. While the aforementioned third parties may have the necessary expertise, financial clout, or other advantages to make decisions on the advertiser’s behalf, the latter would do well to question the reasoning behind such decisions or even take the lead in making them. This would give the former more agency and transparency.
The Rise of Social Media as a Trustworthy Resource
One of the most reliable marketing strategies in the modern era is social media. Companies nationwide are starting to see the unrealized potential of these modern marketing platforms. These enable firms to connect with clients on a personal level; they are virtual, accessible, and inexpensive. There have been projections that the direct-to-consumer sector will surpass $100 billion by 2025’s end. Certainly, there is zero tolerance for mistakes or misunderstandings in this direct-to-consumer model. Also, it makes sure that reviews and feedback are honest, which is great for product creation and improvement.
But here’s a critical issue that needs fixing. The traditional methods of doing business are still the preferred choice of small firms in tier-2 and tier-3 cities. They see social media as a passing trend. They must realize that social media’s influence will only grow in the years to come. Therefore, they need to be digital and social media savvy if they want to stay in business because those are the foundations of every successful enterprise nowadays.
The aforementioned changes show that the advertising industry in India is undergoing a technological transformation. Because of this, it is also well-positioned to offer several chances to everyone involved. Therefore, its expansion could be seen as a major turning point for this industry.
Every business, regardless of size or industry, requires essential office supplies to function correctly. From necessities like pens and paper to more modern equipment like printers and computers, having the right supplies is vital for workplace productivity and efficiency. In this article, we will look at the fundamental office supplies that every company should have, no matter how big or small. Let’s review the must-have products that can optimize workflows, enhance collaboration, and ensure your team has the resources needed to perform the job.
Appropriate office furniture is essential for creating a productive and comfortable work atmosphere. It includes ergonomic chairs and desks that provide proper support and reduce strain on the body during extended hours, conference tables and meeting area furniture that encourages collaboration among colleagues, and storage solutions such as bookshelves and filing cabinets that help to keep the workspace organized. Investing in high-quality, adaptable office furniture improves staff morale and creates a professional ambiance that impresses clients and visitors.
Revenue of the Office Furniture Market Worldwide by Country in 2023
Writing Tools
This includes pens and pencils for taking notes, signing documents, or simply writing down thoughts during meetings. Quality notebooks and legal pads give professionals a tangible place to think and capture ideas. Markers, highlighters, and correcting tools like correction pens allow clear, readable communication. By keeping these standard writing tools on hand, businesses ensure their staff members have all they need for precise communication and documentation.
Paper Products
Paper products are required in most businesses for printing, note-taking, and packaging. It includes copy and printer paper, notebooks, notepads, sticky notes, index cards, and specialty paper. In the workplace, they help with communication, organization, documentation, creativity, and task management, among other things. Despite digital developments in the workplace, paper’s tactile aspect is still valued for its versatility, accessibility, and dependability in various professional settings. Paper products create a sense of permanence and allow for easy annotation, which is especially important while working on challenging projects. Furthermore, physically writing on paper can help with memory retention and cognitive processing, making it a popular approach for taking notes and brainstorming.
Desk Accessories
Desk accessories are essential for organizing and maximizing productivity amongst the office equipment required to keep a workplace running smoothly. They significantly improve employee performance by keeping their workplaces tidy, practical, and ready for any task. It comprises paper trays, pen holders, and desktop organizers. These should also include plenty of stationery supplies such as pens, pencils, staples, pins, tape, etc.
Internet Connection
In today’s digital world, a reliable and fast internet connection is undoubtedly one of the most essential office supplies a business can invest in. With so much work handled online and via cloud-based services, a poor internet connection can severely impair productivity and operations. With a fast, stable internet connection, employees can communicate more effectively through email, video conferencing, and messaging platforms. In addition, online research, remote collaboration tools, software upgrades, and VPN access require a strong internet connection. A company’s internet solution must be regarded as a critical office supply investment that pays off in uninterrupted workflow.
Computers and technology are essential elements of any working environment. They are necessary for document creation, email communication, data administration, and research. Companies have recently begun investing in scanners. Scanners can create digital copies of physical documents, making storing and distributing data electronically more accessible. However, these will only be effective with a reliable Wi-Fi connection, which calls for routers, switches, and wireless access points to form a secure and efficient network within the business.
Software and Licenses
Software and licenses enable businesses to complete various tasks efficiently and securely. Before anything else, each computer in the office needs an operating system, such as Microsoft Windows, macOS, or Linux, to function. These systems provide an interface for users to communicate with their computers. Secondly, they need software such as Microsoft Office and Google Workspace to create documents, spreadsheets, presentations, and handle emails. Companies have recently made Customer Relationship Management (CRM) software a required tool for managing customer contacts, tracking leads and opportunities, and optimizing sales processes. Antivirus, anti-malware, and firewall software are essential for safeguarding PCs and networks against cyber attacks. Businesses must ensure they have the proper licenses for all the software they use to keep operating.
Kitchen Supplies
While it may not be the first thing that springs to mind when considering office supplies, kitchen supplies are necessary for a comfortable and functional working atmosphere. It has a standard water cooler, coffee machine, microwave, and refrigerator configuration. There should also be enough plates, bowls, cups, and utensils for employees to eat and snack at the office, decreasing the demand for disposable products. Management must maintain cleaning supplies and waste management systems to provide a sanitary workplace.
Printing and Imaging
Maintaining a sufficient supply inventory is critical for any workplace looking to ensure smooth printing and imaging operations. These supplies include printer cartridges and toner, various types of printing paper, label and sticker sheets, and other items. To correctly manage these supplies, it’s essential to understand the office’s specific requirements regarding printing volume, quality standards, and the materials that are frequently utilized. Such data will help ensure that the office always has the essential supplies available, preventing interruptions in productivity.
Calendars and Planners
Effective time management is an essential component of every successful corporate operation. Calendars and planners help employees organize their schedules and increase productivity. Individuals and teams can prioritize their work by scheduling tasks, meetings, and deadlines. This ensures that vital tasks are finished first and reduces delays. Such a structure is critical for meeting project deadlines and achieving organizational goals. Calendars and planners also encourage team communication, making coordinating schedules and working toward a common goal easier.
Presentation Supplies
In the corporate world, delivering a good presentation is an important communication element. Various presentation supplies are available to help with this process and enhance the impact of the message. These items include conventional tools like whiteboards, smartboards, clickers, and flip charts and modern software options like Microsoft PowerPoint, Google Slides, Haiku Deck, and Prezi. Such instruments can create entertaining, informative, and visually appealing presentations that effectively convey the desired message to the audience.
4 FREE Tools to Improve Your Next Presentation
Safety Equipment
Safety equipment is required in any job to ensure employee well-being and compliance with safety standards. First aid kits must be provided with materials for immediate medical attention during minor accidents or crises, and fire extinguishers should be strategically placed throughout the office to extinguish small fires before they escalate. Moreover, safety training materials provide employees with necessary information regarding workplace hazards and emergency procedures. Employers can lower the risk of workplace accidents and injuries by implementing and maintaining conscious safety measures.
Conclusion
In conclusion, these simple office supplies serve as the foundation of any functional workplace, meeting employees’ different needs while ensuring the seamless execution of corporate activities. Companies can foster cooperation, innovation, and success by providing resources that are easily accessible and well-maintained.
FAQs
What kind of furniture is essential for an office?
For an office setup essential furniture includes, Ergonomic chairs, desks, conference tables, and storage solutions for organization and collaboration.
What basic writing supplies should a small business have?
Basic writing supplies a small business should have, Pens, pencils, notebooks, legal pads, markers, highlighters, and correction tools for note-taking and documentation.
Why is a reliable internet connection important for an office?
Reliable internet connection Enables email communication, video conferencing, cloud-based software use, and overall business operations.
What kind of technology is essential for a business?
Essential technologies for a modern business include, Computers, printers, scanners, and a secure Wi-Fi network for connecting devices.
What software programs are necessary for a small business?
Operating system for each computer and productivity software (e.g., Microsoft Office) for document creation are software programs necessary for a small business.
Rishita Jain
