Blog

  • SEO Experts Predict Emerging Trends and Technologies, Share Strategies for Future Readiness

    With new trends coming in almost every day in the digital world, SEO is one area significantly influenced by these shifts. Keeping up with emerging trends and technologies has become more important than ever.

    To get insights into such trends and technologies, StartupTalky reached out to several marketing and SEO experts to learn from them what the future holds for search engine optimization. From AI advancements to voice search dominance, these experts shed light on the key trends or technologies shaping the future of SEO.

    Join us as we explore their insights and learn how you can prepare your SEO strategy to stay relevant amid such changes.

    Chaitanya Kulkarni, Head, SEO and Analytics, Tring
    Kiran James, Global Head of Marketing & Product Development, Muthoottu Mini Financiers Limited
    Ritu Parakh, Digital Marketing Manager, GREP
    Pranjal Agarwal, VP-Brand Marketing, Mudrex, a Global Crypto Investment Platform
    Nishant Shah, Head-Digital Marketing, Blue Buzz
    Omm Dev Sharma, Founder, Mavericks Global
    Kishore Acharya, SVP & Head of Marketing, Masai School7

    Chaitanya Kulkarni, Head, SEO and Analytics, Tring

    Chaitanya Kulkarni, Head, SEO and Analytics, Tring
    Chaitanya Kulkarni, Head, SEO and Analytics, Tring

    With the ever-emerging AI tools and technologies, it has become more important to focus on human-written and well-researched content. While an AI can write content with whatever keyword or topic it is assigned, understanding the intent is very challenging.

    Major focus needs to be put in understanding the intent of a keyword or a phrase that has been searched. A certain keyword might have a particular meaning however the intent of its search might be very different. Content has to be an answering machine, that literally answers question phrases that are asked by end users. Such phrases often have very low search volume and are often neglected in a content strategy.

    Kiran James, Global Head of Marketing & Product Development, Muthoottu Mini Financiers Ltd

    Kiran James, Global Head of Marketing & Product Development, Muthoottu Mini Financiers Ltd
    Kiran James, Global Head of Marketing & Product Development, Muthoottu Mini Financiers Ltd

    Emerging trends like voice search, artificial intelligence, and machine learning are poised to significantly impact SEO in the coming years. We’re preparing our strategy by optimizing for voice queries, implementing structured data markup for rich snippets, and leveraging AI tools for content optimization and personalization.

    Additionally, we’re focusing on mobile-first indexing, as mobile usage continues to rise. Staying abreast of algorithm updates and industry developments allows us to adapt quickly and effectively. By prioritizing user intent, quality content, and technical excellence, we aim to stay ahead in the evolving SEO landscape.

    Ritu Parakh, Digital Marketing Manager, GREP

    Ritu Parakh, Digital Marketing Manager, GREP
    Ritu Parakh, Digital Marketing Manager, GREP

    Looking ahead, there are a few trends and technologies that will significantly impact SEO in the coming years from which few have already started but the impact will definitely increase in the coming years.

    Trends like AI, pillar content, and voice search optimisation are a few which will impact SEO more in the coming years.

    • Artificial Intelligence: We have already started using the Google AI algorithm, RankBrain which helps in optimising the on-page content.
    • Voice Search Optimization: The popularity of voice-activated devices is growing and becoming essential. In the future, this will require us to change our keyword strategy to include more human and natural language phrases and question-based queries that align with conversational speech.
    • Pillar content: We are making sure we produce more pillar content and cluster content with related topics and keywords, focusing on building comprehensive content that covers entire topic clusters instead of isolated keywords.

    This forward-thinking approach ensures that our SEO strategy not only adapts to current trends but makes sure we stay ahead in tech advancement too.


    How Are SEO Experts Adapting to Recent Google Algorithm Updates?
    Understanding and adapting to Google’s algorithm updates are crucial for SEO success. Discover how the experts in the field adapt their strategies to changing Google algorithms.


    Pranjal Agarwal, VP-Brand Marketing, Mudrex, a Global Crypto Investment Platform

    Pranjal Agarwal, VP-Brand Marketing, Mudrex, a Global Crypto Investment Platform
    Pranjal Agarwal, VP-Brand Marketing, Mudrex, a Global Crypto Investment Platform

    Google’s AI might start directly generating responses to user queries, skipping the usual search results called Search Generative Experience (SGEs). Our strategy has been creating comprehensive, informative content that anticipates user needs and goes beyond potential SGE responses.

    With evolving search intent, user queries are becoming more nuanced and conversational. We’re using AI tools to understand this shift and tailor our content to meet user needs, going beyond just keywords.

    Nishant Shah, Head-Digital Marketing, Blue Buzz

    Nishant Shah, Head-Digital Marketing, Blue Buzz
    Nishant Shah, Head-Digital Marketing, Blue Buzz

    Looking ahead, we anticipate several trends to impact the field of SEO. One major trend is the increasing importance of artificial intelligence (AI) and machine learning in search algorithms. We expect search engines to become more sophisticated in understanding user intent and delivering personalized search results.

    As a result, we’re preparing by optimizing our content for voice search and natural language processing. Additionally, we’re focusing on creating more interactive and multimedia-rich content to enhance user engagement and satisfaction. Another anticipated trend is the rise of mobile-first indexing, where search engines prioritize the mobile version of websites for ranking purposes. We’re ensuring that our website is fully optimized for mobile devices to maintain our search visibility and rankings.

    Omm Dev Sharma, Founder, Mavericks Global

    Omm Dev Sharma, Founder, Mavericks Global
    Omm Dev Sharma, Founder, Mavericks Global

    We anticipate several emerging trends and technologies to impact SEO, including voice search, visual search, and advancements in AI. To prepare our SEO strategy:

    • We’re focusing on optimizing for conversational queries and long-tail keywords to adapt to the rise of voice search.
    • With the increasing importance of visual content, we’re exploring strategies to optimize for visual search, including image optimization and structured data markup.
    • We’re keeping abreast of AI advancements and exploring how they can enhance our understanding of user behavior and inform our content creation and optimization strategies.

    Kishore Acharya, SVP & Head of Marketing, Masai School

    Kishore Acharya, SVP & Head of Marketing, Masai School
    Kishore Acharya, SVP & Head of Marketing, Masai School

    Emerging trends and technologies such as voice search, artificial intelligence, and machine learning are anticipated to impact SEO in the coming years. To align with these changes, we are investing in structured data markup, optimising conversational queries, and leveraging AI-powered tools for content creation and optimisation. We are also investing in upskilling ourselves about emerging technologies to stay ahead of the curve.


    How Experts Optimize Website User Experience for SEO: Learn from the Best!
    In 2024, with Google’s focus on user experience, let’s explore how marketing and SEO experts ensure their website meets these criteria while optimizing for SEO.


  • Seasoned Crime Fiction Author Kumar Kinshuk Turns a Historic Page with The Indian Emergency

    New Delhi [India], May 21: While mythological fiction is doled out in generous quantities in the Indian publishing scene, it is rare to come across historical fiction, especially if it is set in the recent past. Kumar Kinshuk’s latest novel “The Indian Emergency” is a welcome addition to the latter, dealing with a time that is much too politicized and too less explored from a neutral perspective.

    Kinshuk’s latest release takes readers back to a tumultuous period in India’s history—the 1975 Emergency. Set against the backdrop of political upheaval, the novel explores the trials faced by four ordinary men during those challenging times. Today, it’s easy to see how tough times and communal comments can divide people, but in stark contrast, Kumar Kinshuk writes of a time when turbulent events brought people of different social, economic, and religious backgrounds together for a common cause – safeguarding the country’s democratic spirit.

    Through vivid storytelling, Kinshuk paints a poignant picture of personal struggles, resilience, and survival. As readers immerse themselves in the lives of the characters, they witness the interplay of power, resistance, and hope. Whether you’re a history enthusiast or simply love a well-crafted tale, “The Indian Emergency” promises an unforgettable reading experience.

    This is not his first rodeo in publishing. The management and marketing professional turned to writing years ago and has penned children’s fiction, mystery, thriller and crime fiction. Avid readers would be aware of his gripping series titled “The Kanke Killings.” Two standout titles from this series are “Ritualistic Murder” and “Two Indian Girls.” These books delve into the dark corners of crime fiction, where detectives unravel puzzling cases, and secrets lurk behind every shadow. Kinshuk’s ability to create compelling characters and maintain suspense throughout the series has garnered him a dedicated fan base.

    Beyond his literary pursuits, Kumar Kinshuk expresses his creativity in various forms. His passion for photography and Urdu poetry finds an outlet alongside his writing. In fact, a reader of “The Indian Emergency” can catch a glimpse of his poetry through the words of a character in the book. Additionally, his kitchen garden reflects his love for nature—a refreshing contrast to the dark mysteries he spins in his novels. Based in Kolkata, Kinshuk’s community involvement enriches his storytelling, infusing authenticity into his works. A glimpse of the artist behind the pen can be found on his website.

    Kumar Kinshuk’s novels offer a thrilling escape into the world of crime fiction and historical intrigue. Whether you’re solving mysteries alongside detectives or reliving India’s past, his storytelling prowess ensures an enthralling journey for readers. So, grab one of his books and prepare to be captivated!


    Best Books to Help You Learn and Become Skilled at Storytelling
    The most effective way for people to communicate knowledge is through storytelling. Check out the best books that will help you learn storytelling.


  • How Experts Optimize Website User Experience for SEO: Learn from the Best!

    In 2024, Google’s all about making websites more user-friendly. We, at StartupTalky, asked some of the smartest marketing and SEO experts how they’re doing it.

    They say it’s not just about showing up in search results anymore. It’s about making sure the audience loves using your site too. So, how do they do it?

    With Google’s focus on user experience, we’ll learn how they ensure their websites meet these criteria while optimizing for SEO.

    Now, let’s get into their secrets for keeping Google happy while still making websites that people actually enjoy using. Get ready for some easy-to-follow advice from the pros!

    Soumitra Sengupta, Fractional CMO and Growth Advisor
    Chaitanya Kulkarni, Head, SEO and Analytics, Tring
    Kiran James, Global Head of Marketing & Product Development, Muthoottu Mini Financiers Limited
    Sumit Singh, CEO & Co-Founder, DashLoc
    Ritu Parakh, Digital Marketing Manager, GREP
    Pranjal Agarwal, VP-Brand Marketing, Mudrex, a Global Crypto Investment Platform
    Nishant Shah, Head-Digital Marketing, Blue Buzz
    Omm Dev Sharma, Founder, Mavericks Global
    Kishore Acharya, SVP & Head of Marketing, Masai School

    Soumitra Sengupta, Fractional CMO and Growth Advisor

    Soumitra Sengupta, Fractional CMO and Growth Advisor

    With Google’s focus on user experience, I ensure my website meets these criteria while optimizing for SEO by:

    • Ensuring faster load times
    • Usage of Schema wherever possible
    • Making sure the query intent is resolved with the first 2 scrolls of the reader

    Chaitanya Kulkarni, Head, SEO and Analytics, Tring

    Chaitanya Kulkarni, Head, SEO and Analytics, Tring
    Chaitanya Kulkarni, Head, SEO and Analytics, Tring

    The best way to focus on user experience is to start focusing on Core Web Vitals. It is not just how fast your website loads on every internet connection and browser. It is also how the media on the website/page loads while giving a pleasant and smooth experience for the end user. This should be impactful in terms of duration of visit, sales, or lead generation.

    Kiran James, Global Head of Marketing & Product Development, Muthoottu Mini Financiers Ltd

    Kiran James, Global Head of Marketing & Product Development, Muthoottu Mini Financiers Ltd
    Kiran James, Global Head of Marketing & Product Development, Muthoottu Mini Financiers Ltd

    Ensuring our website meets Google’s user experience criteria while optimizing for SEO is paramount. We prioritize site speed by optimizing images, minimizing HTTP requests, and leveraging browser caching. Mobile responsiveness is crucial, so we use responsive design and test across various devices. Clear navigation and intuitive site structure enhance user experience and help search engines crawl our site efficiently.

    We prioritize high-quality, relevant content that answers users’ queries and provides value. Using descriptive meta tags and headers improves accessibility and helps users navigate content easily. We also focus on reducing bounce rates by offering engaging multimedia content and interactive elements.

    Regularly auditing our site for technical issues and fixing errors promptly ensures a seamless user experience. Additionally, soliciting and responding to user feedback helps us identify areas for improvement and prioritize user satisfaction.

    By balancing user experience with SEO optimization, we create a website that not only ranks well but also provides a positive experience for visitors, ultimately driving long-term success.

    Sumit Singh, CEO & Co-Founder, DashLoc

    Sumit Singh, CEO & Co-Founder, DashLoc
    Sumit Singh, CEO & Co-Founder, DashLoc

    To align with Google’s user experience focus while optimizing for SEO, we prioritize several key factors. Primarily, we optimize website speed to ensure fast loading times, facilitating quick access to content for users.

    Additionally, we prioritize a mobile-friendly design, ensuring responsiveness across various devices for seamless browsing experiences. Clear navigation is maintained to facilitate intuitive information retrieval, while high-quality content is created to engage and inform users effectively.

    We focus on readability and accessibility, using clear language and accessible formats to cater to all users. Furthermore, multimedia elements are optimized to enhance user experience, and interactive elements are incorporated to encourage user engagement.

    Regular analysis of feedback and data allows us to continually refine website usability and effectiveness, ensuring a positive user experience while maximizing SEO performance.


    How Are SEO Experts Adapting to Recent Google Algorithm Updates?
    Understanding and adapting to Google’s algorithm updates are crucial for SEO success. Discover how the experts in the field adapt their strategies to changing Google algorithms.


    Ritu Parakh, Digital Marketing Manager, GREP

    Ritu Parakh, Digital Marketing Manager, GREP
    Ritu Parakh, Digital Marketing Manager, GREP

    The key to this strategy is to prioritize the main aspects that help in making the user experience better which are, site speed, mobile responsiveness, and site architecture.

    Firstly, we use Google PageSpeed to continuously monitor and improve the website loading speed which gives a better experience to our users and a positive impact on search engines.

    Secondly, we make sure all our features are available on mobile first because we get the highest traffic from the mobile and then followed by the website. This not only enhances user satisfaction but also aligns with Google’s mobile-first indexing.

    Additionally, we also make sure the site structure is well organised, clear, and user-friendly which will help them to navigate and find the information which they are looking for. This strategy has definitely helped us in reducing the bounce rate.


    Google PageSpeed Insights: Achieving a Perfect 100% Score
    Discover the significance of page speed in boosting your website’s ranking. Learn how to achieve a perfect 100% score on Google PageSpeed Insights.


    Pranjal Agarwal, VP-Brand Marketing, Mudrex, a Global Crypto Investment Platform

    Pranjal Agarwal, VP-Brand Marketing, Mudrex, a Global Crypto Investment Platform
    Pranjal Agarwal, VP-Brand Marketing, Mudrex, a Global Crypto Investment Platform

    Google’s core ranking systems look to reward content that provides a good page experience. At Mudrex, we have effectively addressed Google’s core ranking criteria:

    • Focus on User Metrics in Analytics: User engagement metrics like avg. time on page, bounce rate, and pageviews per user will help you evaluate your content’s effectiveness.
    • Core Web Vitals: Our pages meet the CWV standards, ensuring a good page experience.
    • Mobile Optimization: Our mobile-first and mobile-friendly design approach aligns with Google’s preference for mobile-first indexing.

    Nishant Shah, Head-Digital Marketing, Blue Buzz

    Nishant Shah, Head-Digital Marketing, Blue Buzz
    Nishant Shah, Head-Digital Marketing, Blue Buzz

    Google’s emphasis on user experience has significantly influenced our website design and optimization strategies. We prioritize creating a seamless and intuitive browsing experience for our users by focusing on factors such as page speed, mobile responsiveness, and site navigation.

    We regularly conduct usability tests and gather feedback from our users to identify areas for improvement and make necessary adjustments. Additionally, we optimize our website’s structure and internal linking to ensure that users can easily find the information they’re looking for.

    By aligning with Google’s UX criteria, we not only improve our search engine rankings but also enhance user satisfaction and retention.

    Omm Dev Sharma, Founder, Mavericks Global

    Omm Dev Sharma, Founder, Mavericks Global
    Omm Dev Sharma, Founder, Mavericks Global

    While optimizing for SEO, we prioritize user experience by focusing on several key aspects:

    • We regularly check our website’s core web vitals using tools to ensure optimal performance in areas such as loading times, interactivity, and visual stability.
    • Additionally, we emphasize intuitive navigation, clear call-to-actions, and mobile responsiveness to enhance the overall user experience.
    • Our approach includes continuous monitoring and improvement based on user feedback and behavior analysis.

    Kishore Acharya, SVP & Head of Marketing, Masai School

    Kishore Acharya, SVP & Head of Marketing, Masai School
    Kishore Acharya, SVP & Head of Marketing, Masai School

    We regularly audit our site for usability issues, optimize for mobile devices, and prioritize page speed. We also pay attention to metrics such as bounce rate, dwell time, and click-through rate to gauge user engagement and make necessary adjustments to improve the overall user experience. We constantly strive to improve the quality, trustworthiness, and depth of our website content.


    Best Content Optimization Strategies by Marketing and SEO Gurus
    Optimizing content is important for a website’s success. Explore the best strategies for content optimization straight from marketing and SEO experts.


  • MSN EM School: Building Strong Foundations in Academics and Values

    Kakinada (Andhra Pradesh) [India], May 21: Established in 1971 by M. Adinarayana, MSN EM School is a premier educational institution in Kakinada. Backed by a legacy of excellence, the school has two state and one national award, a testament to its commitment to quality education.

    Building Strong Foundations

    MSN EM School prioritises a solid academic foundation for its students. The curriculum is designed to prepare students for higher studies and challenging careers in the ever-evolving global landscape.

    More Than Just Academics

    The school recognises the importance of value-based education. Alongside academic excellence, MSN EM School emphasises ethical and moral values, shaping well-rounded individuals who will be responsible and contributing members of society.

    Holistic Development

    MSN EM School provides a well-equipped and modern infrastructure that fosters holistic development in its students. The classrooms are designed for optimal learning, with ample ventilation and natural light to ensure the well-being of the students.

    A Nurturing Environment

    The school fosters a positive and stimulating learning environment that goes beyond textbooks. It offers a range of co-curricular activities, including sports and engaging learning strategies, to keep students motivated and inspired.

    Empowering Future Leaders

    MSN EM School believes that education is not just about preparing students for the next exam but for their lives. The school aspires to groom future leaders who will contribute meaningfully to nation-building.

    Value-Based and Experiential Learning

    The school’s teaching methodology emphasises experiential learning and is firmly rooted in values. This approach encourages students to learn by doing, fostering critical thinking and innovation.

    If searching for a school in Kakinada that offers a solid academic foundation, fosters values, and provides a nurturing environment for your child’s holistic development, look no further than MSN EM School.


    Top 10 AI Tools for Students
    Discover the top 10 AI tools curated to empower students in their educational journey. From productivity enhancers to learning aids, explore innovative technologies designed to support academic success.


  • Best Strategies for Content Optimization Straight from Marketing and SEO Gurus!

    Considering the increasing competition among websites to rank, it is essential to employ effective optimization strategies. With approximately 99,000 search queries processed by Google every second, totaling about 8.5 billion searches daily, this becomes even more important.

    At StartupTalky, we’ve reached out to Marketing and SEO experts for answers. So, what strategies do these experts swear by when it comes to optimizing content for both user satisfaction and search engines?

    Let’s get on this journey together and explore their strategies for effective content optimization!

    Ritu Parakh, Digital Marketing Manager, GREP
    Chaitanya Kulkarni, Head, SEO and Analytics, Tring
    Kiran James, Global Head of Marketing & Product Development, Muthoottu Mini Financiers Limited
    Sumit Singh, CEO & Co-Founder, DashLoc
    Pranjal Agarwal, VP-Brand Marketing, Mudrex, a Global Crypto Investment Platform
    Nishant Shah, Head-Digital Marketing, Blue Buzz
    Omm Dev Sharma, Founder, Mavericks Global
    Kishore Acharya, SVP & Head of Marketing, Masai School
    Soumitra Sengupta, Fractional CMO and Growth Advisor

    Ritu Parakh, Digital Marketing Manager, GREP

    Ritu Parakh, Digital Marketing Manager, GREP
    Ritu Parakh, Digital Marketing Manager, GREP

    For effective optimisation of content for both users and search engines, we have opted dual-focused approach that emphasis both users and technical SEO.

    The first effective tactic has been, we generate high-quality and comprehensive content pieces that address user needs and queries. To do so, we use certain tools to look for keywords that our audience is searching for and craft content around those that provide added value with proper insights and data.

    Second, we structure our content in such a way that all our headings and subheadings (H1, H2, and H3 tag) makes more sense and are logical with the right keyword in it. This improves the readability and makes it easy for search engines to understand what the particular blog is about.

    To make our content richer and user-friendly, we use elements like Images, infographics, and video which makes it more engaging.

    By implementing all the above strategies we make our sure content for optimised for both users and search engines for better engagement.

    Chaitanya Kulkarni, Head, SEO and Analytics, Tring

    Chaitanya Kulkarni, Head, SEO and Analytics, Tring
    Chaitanya Kulkarni, Head, SEO and Analytics, Tring

    Two factors that have always had an effect on ranking are Content & Backlinks. Some effective tactics for optimizing that I find most effective are:

    • Emulate Top-Performing Pages: Find the pages that are already ranking for your target keywords and try to emulate the topics and content covered by these competitors.
    • People Also Ask: Those drop-down questions you see when you search on Google? Yes, you convert those into topical content. This increases the topical authority of the website.
    • Rich Content: This includes media-rich content but not limited to images. Using a mix of different media in content helps explain the topic to the end user and search engine.

    Kiran James, Global Head of Marketing & Product Development, Muthoottu Mini Financiers Ltd

    Kiran James, Global Head of Marketing & Product Development, Muthoottu Mini Financiers Ltd
    Kiran James, Global Head of Marketing & Product Development, Muthoottu Mini Financiers Ltd

    Effective content optimization for both users and search engines involves several key tactics and strategies. First, thorough keyword research to understand user intent and incorporate relevant keywords naturally into the content is essential. Next, creating high-quality, engaging content that addresses the needs and interests of the target audience ensures user satisfaction and encourages interaction. Additionally, optimizing meta tags, headers, and image alt attributes helps search engines better understand the content’s context and relevance.

    Moreover, prioritizing readability and user experience by using clear formatting, concise language, and multimedia elements enhances engagement and encourages users to spend more time on the page. Regularly updating and refreshing content to keep it current and relevant signals to search engines that the content is valuable and authoritative.

    Finally, earning quality backlinks from reputable sources reinforces the content’s credibility and authority in the eyes of both users and search engines. By employing these tactics, content can effectively serve the dual purpose of satisfying users and ranking well in search engine results.


    How to Make Your Keyword Research More Effective?
    Keyword research is the first step in your SEO strategy. Before you write content, Find out how you can make your keyword research effective.


    Sumit Singh, CEO & Co-Founder, DashLoc

    Sumit Singh, CEO & Co-Founder, DashLoc
    Sumit Singh, CEO & Co-Founder, DashLoc

    Optimizing content involves thorough keyword research to ensure relevance to user queries and crafting high-quality relevant content that addresses audience needs effectively. It’s essential to utilize optimized headlines, schema and rich text, meta tags, and readable formatting to enhance both search engine visibility and user experience.

    Additionally, ensuring mobile optimization for accessibility across devices is crucial. Integrating internal and external links strategically aids navigation and builds credibility. Importantly, regularly updating content keeps it fresh and relevant. Monitoring performance metrics allows for ongoing refinement of strategies to ensure continued success.

    Pranjal Agarwal, VP-Brand Marketing, Mudrex, a Global Crypto Investment Platform

    Pranjal Agarwal, VP-Brand Marketing, Mudrex, a Global Crypto Investment Platform
    Pranjal Agarwal, VP-Brand Marketing, Mudrex, a Global Crypto Investment Platform

    Implementing effective SEO strategies involves several vital components. A few key strategies are:

    • Nothing comes close to creating engaging, informative, and valuable content. Having clear takeaways, research-backed content, proper tonality, and engaging writing creates the sweet spot for users. Optimize for user engagement metrics like avg. time on page, bounce rate, pageviews per user, etc. This directly aligns with the latest E-E-A-T principles that Google Quality Raters use.
    • You should also check your search console regularly for basic and advanced on-page optimisations.
    • Do not run after keyword volumes and instead focus on topical authority. Create detailed topical maps and post authoritative content in your niche.

    How to Build Powerful Content and Links for E-E-A-T 2024?
    Google’s algorithm will work on E-E-A-T in 2024. Experience, expertise, authoritativeness, and trustworthiness attract links from relevant sites.


    Nishant Shah, Head-Digital Marketing, Blue Buzz

    Nishant Shah, Head-Digital Marketing, Blue Buzz
    Nishant Shah, Head-Digital Marketing, Blue Buzz

    Quality content is at the core of our optimization tactics. We prioritize creating valuable, informative, and engaging content that meets the needs of our target audience. This includes conducting keyword research to identify relevant topics and incorporating them naturally into our content.

    Additionally, we pay close attention to on-page optimization, ensuring that our content is well-structured and easily accessible to both users and search engines. We also focus on building high-quality backlinks from authoritative websites to improve our site’s authority and trustworthiness. By adopting these tactics, we’ve been able to achieve higher search rankings, increased organic traffic, and improved user engagement metrics.

    Omm Dev Sharma, Founder, Mavericks Global

    Omm Dev Sharma, Founder, Mavericks Global
    Omm Dev Sharma, Founder, Mavericks Global

    In optimizing content, we recognize that the key lies in aligning user intent with search engine requirements. Here are some effective strategies we employ:

    • Crafting content that is not only informative and engaging but also structured in a way that provides clear value to users.
    • Balancing keyword optimization with user intent, ensuring that keywords are seamlessly integrated into the content without compromising readability.
    • Incorporating multimedia elements such as images, videos, and infographics to enhance user engagement and comprehension.

    Kishore Acharya, SVP & Head of Marketing, Masai School

    Kishore Acharya, SVP & Head of Marketing, Masai School
    Kishore Acharya, SVP & Head of Marketing, Masai School

    Understanding user intent and search behaviour deeply is the cornerstone of any effective SEO strategy. To enable this, we conduct thorough keyword research to understand user intent, create comprehensive and informative content, optimise meta tags and headings, and ensure proper internal linking. We aim to provide a seamless experience for both human users and search engine crawlers.

    Soumitra Sengupta, Fractional CMO and Growth Advisor

    Soumitra Sengupta, Fractional CMO and Growth Advisor

    Usage of co-relational SEO tools like Surfer SEO has been a game changer for me to optimize the content.


    How Are SEO Experts Adapting to Recent Google Algorithm Updates?
    Understanding and adapting to Google’s algorithm updates are crucial for SEO success. Discover how the experts in the field adapt their strategies to changing Google algorithms.


  • How Are Experts Adapting to Recent Google Algorithm Updates? Learn Their Strategies Now!

    Since the release of Google Search in 1997, the company has dominated the search engine market. As of January 2024, it holds a massive 95.32% share of the global mobile search engine market.

    Understanding and adapting to Google’s algorithm updates are extremely important for SEO success. In tune with this, StartupTalky tapped into the wisdom of Marketing and SEO experts to understand how they’re evolving their strategies in response to the Google algorithm updates.

    Now, let’s explore the strategies these experts employ to maintain their SEO expertise amid Google’s ever-changing algorithms.

    Soumitra Sengupta, Fractional CMO and Growth Advisor
    Chaitanya Kulkarni, Head, SEO and Analytics, Tring
    Ritu Parakh, Digital Marketing Manager, GREP
    Omm Dev Sharma, Founder, Mavericks Global
    Nishant Shah, Head-Digital Marketing, Blue Buzz
    Kishore Acharya, SVP & Head of Marketing, Masai School
    Kiran James, Global Head of Marketing & Product Development, Muthoottu Mini Financiers Limited
    Sumit Singh, CEO & Co-Founder, DashLoc
    Pranjal Agarwal, VP-Brand Marketing, Mudrex, a Global Crypto Investment Platform

    Google Algorithm Updates 2024 Overview

    In March 2024, Google rolled out the core update and spam updates, targeting unhelpful content and spammy practices. With this, Google wanted to reduce unhelpful content by updating its main systems. It targeted spammy practices like creating lots of content just to rank higher.

    In May 2024, Google announced the Site Reputation Abuse update. It addressed third-party content produced mainly for ranking purposes, treating such practices as spam. Automated and manual actions were implemented to control this form of manipulation.

    Soumitra Sengupta, Fractional CMO and Growth Advisor

    Soumitra Sengupta, Fractional CMO and Growth Advisor

    The current Google update seems to be a response to the AI spam that has been growing on the internet with the advent of ChatGPT writing tools. As a response to the growing AI spam content, Google is now giving more and more traffic to only high authority sites and UGC sites (Reddit’s & Quora’s traffic has 3x-5x since the update).

    My current strategy is to diversify on the traffic front to reduce dependency on Google. More email marketing and content marketing to develop the brand voice and stickiness of the audience. Also, purely on the SEO front, the strategy will remain to develop more authority in a niche with higher focus on Link Building.

    Chaitanya Kulkarni, Head, SEO and Analytics, Tring

    Chaitanya Kulkarni, Head, SEO and Analytics, Tring
    Chaitanya Kulkarni, Head, SEO and Analytics, Tring

    Algorithm updates often result in changes to the way Google ranks websites. Core updates are designed to improve the quality and relevance of Google’s search results by rewarding websites that provide the best user experience and the most useful information. There have been two major changes to SEO strategy in response to Google’s recent algorithm updates:

    • More important than simply publishing new content frequently, there is more focus on how often you refine, adapt, and reoptimize the already published content.
    • With the advent of EEAT, user experience has become of utmost importance. And that’s not just in terms of UI/UX of the website or Core Web Vitals, it is also the way content is able to satisfy the end user.

    How to Build Powerful Content and Links for E-E-A-T 2024?
    Google’s algorithm will work on E-E-A-T in 2024. Experience, expertise, authoritativeness, and trustworthiness attract links from relevant sites.


    Ritu Parakh, Digital Marketing Manager, GREP

    Ritu Parakh, Digital Marketing Manager, GREP
    Ritu Parakh, Digital Marketing Manager, GREP

    In response to the Google algorithm update, we have aligned our strategy more closely with Google’s emphasis on content quality and user experience. Earlier, we use to mainly focus on the keyword density and backlink but this has changed after the new update from Google.

    We have shifted our focus and investment more towards producing high-quality and EEAT content and addressing users’ queries and needs. To do so, we do proper research on the users’ needs and intent and accordingly produce content that can solve their problems. We no longer believe in keyword stuffing and generating backlinks from sites that are nowhere related to our niche.

    Additionally, we are also more focused towards page speed and mobile optimisations to give better on page experience to our users. With this we have prioritized technical SEO with a focus on better site architecture which will help in indexing and crawlability.

    We have taken a more holistic approach that balances technical SEO and high-quality content which excelles and improves our overall search visibility.

    Omm Dev Sharma, Founder, Mavericks Global

    Omm Dev Sharma, Founder, Mavericks Global
    Omm Dev Sharma, Founder, Mavericks Global

    As an agency, we’ve consistently adapted our SEO strategies to align with each Google algorithm update, ensuring that our clients’ search engine rankings are maintained or improved. For instance:

    • Following updates emphasising content quality, we’ve focused on creating informative, engaging, and well-structured content that provides genuine value to users, while also incorporating relevant keywords naturally.
    • With the shift towards mobile-first indexing, we prioritize mobile optimization, ensuring that our websites are responsive and deliver a seamless user experience across all devices.
    • We’ve emphasised site speed and performance optimization, recognizing its impact on both user engagement and SEO ranking.
    • Adhering to technical SEO best practices, such as optimizing website structure, meta descriptions, title tags, and internal linking, to enhance search engine crawling and indexing.

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    Nishant Shah, Head-Digital Marketing, Blue Buzz

    Nishant Shah, Head-Digital Marketing, Blue Buzz
    Nishant Shah, Head-Digital Marketing, Blue Buzz

    Our SEO strategy has evolved significantly in response to Google’s algorithm updates. We’ve transitioned from a focus on keyword density and backlink quantity to prioritizing user intent and content quality. Understanding our audience’s needs has become paramount, guiding our content creation and optimization efforts.

    We conduct thorough keyword research to identify relevant topics and incorporate them naturally into our content. Additionally, we prioritize creating engaging, multimedia-rich content that not only ranks well in search results but also resonates with our audience. By focusing on providing value to our users, we’ve seen improved search visibility and user engagement.

    Kishore Acharya, SVP & Head of Marketing, Masai School

    Kishore Acharya, SVP & Head of Marketing, Masai School
    Kishore Acharya, SVP & Head of Marketing, Masai School

    The most recent updates from Google focus on Low-value content creation, manipulative outgoing links, and repurposing of expired domains to artificially boost rankings. While this is still being done in phases, the algorithm is yet to be fully ready.

    Our SEO strategy has evolved to prioritise user experience and create only high-quality and engaging content that meets the search intent of users. We emphasise factors such as mobile-friendliness, page speed, and relevant keywords to ensure our content ranks well in search results.

    Kiran James, Global Head of Marketing & Product Development, Muthoottu Mini Financiers Ltd

    Kiran James, Global Head of Marketing & Product Development, Muthoottu Mini Financiers Ltd
    Kiran James, Global Head of Marketing & Product Development, Muthoottu Mini Financiers Ltd

    Our SEO strategy adapts to recent Google updates by prioritizing quality content, optimizing for user experience, and addressing technical issues like broken links. We emphasize expertise, authoritativeness, and trustworthiness to build credibility. Our approach is flexible, incorporating new tactics and staying informed about industry trends. We focus on providing value to users while adhering to Google’s guidelines, aiming to maintain visibility in search results despite algorithm changes.

    Sumit Singh, CEO & Co-Founder, DashLoc

    Sumit Singh, CEO & Co-Founder, DashLoc
    Sumit Singh, CEO & Co-Founder, DashLoc

    We at DashLoc swiftly adapt our SEO strategy to any updates in the Google algorithm to ensure ongoing effectiveness and relevance. This involves prioritizing several key elements, including quality content, user experience enhancements, local optimization, technical improvements, and adaptability.

    By consistently delivering valuable content, optimizing for local search parameters, ensuring seamless mobile experiences, and staying abreast of the latest SEO best practices, we maintain our visibility and competitiveness in search engine rankings. This agile approach enables us to successfully navigate algorithmic changes, ensuring our sustained online presence and growth in an ever-evolving digital environment.

    Pranjal Agarwal, VP-Brand Marketing, Mudrex, a Global Crypto Investment Platform

    Pranjal Agarwal, VP-Brand Marketing, Mudrex, a Global Crypto Investment Platform
    vPranjal Agarwal, VP-Brand Marketing, Mudrex, a Global Crypto Investment Platform

    While all the recent Google algorithm updates addressed the issue of low-quality, unhelpful content and automated content scaling abuse, our SEO strategy remains user-centric. We prioritize helpful, original content to avoid the pitfalls of AI-generated spam. Our approach is user-centric; creating value for them has been the key to success.


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  • How to Create a Standout CV: A Step-by-Step Guide from Formatting to Submission

    This article has been contributed by Nirupama VG, Founder & MD, Ad Astra Consultants Private Limited.

    In today’s competitive job market, a carefully created curriculum vitae (CV) can determine whether or not you land an interview. Your resume is your promotional tool, highlighting your abilities, background, and credentials for prospective employers. Follow this detailed guide from formatting to submission to ensure your work stands out.

    Select a professional and clean format for your resume. Use standard fonts such as Arial, Times New Roman, or Calibri, and keep the font sizes consistent. Arrange your data into categories like Contact Details, Summary of Qualifications, Professional Experience, Educational Background, Abilities, and other pertinent categories.

    Customise your resume for every job application by emphasising the experiences and skills most relevant to the role. Show how well you fit the position by incorporating key phrases and terms from the job description.

    Begin with a compelling Professional Summary, as it is the initial section that employers will review. Ensure it is impactful. Give a summary of your experience, highlighting your main skills and accomplishments. Attempt to capture the reader’s interest and persuade them to keep reading.

    Steps to Create a Standout CV

    Steps to Create a Standout CV

    Emphasise Achievements

    Rather than just outlining tasks, concentrate on your successes in every position—present quantifiable accomplishments in bullet points, such as surpassing goals, spearheading initiatives, or enhancing procedures. Quantifying your impact and adding credibility to your claims is aided by using numbers and percentages.

    Give Importance to Relevant Experience

    Organise your work history in reverse chronological order, beginning with your most recent job. Include the job title, company name, and dates of employment. Give more importance to the roles that relate to the position you are seeking.

    Display Your Education

    Provide information about your academic history, such as degrees, certifications, and pertinent coursework. Bring attention to any academic accomplishments, accolades, or honours. If you have recently graduated or have minimal work experience, your educational background may be more important than your work history.

    Focus on Transferable Skills

    Along with job-specific skills, showcase transferable skills beneficial in various positions and fields. It could involve skills such as communication, critical thinking, and leading, collaborating, and being flexible. Give instances of how you have showcased these abilities in past positions.


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    Include Relevant Keywords

    Many employers utilise applicant tracking systems (ATS) to filter CVs for pertinent keywords before human recruiters review them. Use industry-specific terms in your resume to improve your chances of getting past ATS screening.

    Top Sections to Have in Resume
    Top Sections to Have in Resume

    Keep Your CV Layout Simple and Easily Understandable

    Use bullet points, concise paragraphs, and spacing to enhance readability when paraphrasing while maintaining the word count. Avoid compact paragraphs and too much styling, as they can divert attention and hinder quick scanning of your resume.

    Proofread Your CV

    Thoroughly proofread your CV before submitting it to eliminate typos, grammatical errors, and formatting inconsistencies. Consider having a close friend or co-worker look over it, too, as they might spot errors you overlooked.

    Submit Confidently

    Save your CV as a PDF to maintain the format and guarantee consistency across all devices. When submitting your application, make sure to carefully adhere to the employer’s guidelines, whether through an online portal or email.


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  • Maximizing Efficiency: 8 Best Productivity Gadgets for Entrepreneurs

    According to technology experts, productivity gadgets are devices or innovations that help individuals complete tasks more efficiently and effectively. These devices frequently use technology to automate operations, organize information, or simplify complex activities, eliminating distractions while increasing output.

    These devices come in various forms, from hardware to software programs, each providing a specific purpose according to the user’s requirements. All productivity gadgets, whether digital tools like task management apps or tangible devices like wireless charging pads, aim to maximize output and workflow.

    As an entrepreneur, time is the most valuable asset. With the ongoing demands of business, remaining productive and efficient is essential.

    In today’s fast-paced environment, having suitable instruments and gadgets can make all the difference in optimizing your workflow, increasing productivity, and contributing to your overall success. From cutting-edge technology to flexible organizers, these must-have productivity tools were created to help you work smarter, not harder.

    Smart Pen
    Wi-Fi Extender
    Adjustable Height Desk
    Evernote Smart Notebook
    Digital Voice Recorder
    Document Scanner
    Wireless Presenter
    Smart Water Bottle

    Smart Pen

    An Example of Smart Pen by Livescribe Brand - Best Productivity Gadgets for Entrepreneurs
    An Example of Smart Pen by Livescribe Brand – Best Productivity Gadgets for Entrepreneurs

    Smart pens have become a popular productivity tool among entrepreneurs and professionals alike. This inventive technology allows you to smoothly transition from traditional note-taking to digital management. It will automatically digitize and sync your handwritten notes, sketches, and diagrams to your devices.

    Many smart pens include audio recording features, allowing you to record meetings, interviews, or lectures while taking notes. This function ensures you get all the crucial details by enabling you to go back and compare the audio recordings to your written notes.

    Incorporating a smart pen into your workflow can help you take notes more efficiently, reduce the chance of losing essential information, and increase productivity.

    Wi-Fi Extender

    An Example of Wi-Fi Extender by TP-Link - Best Productivity Gadgets for Entrepreneurs
    An Example of Wi-Fi Extender by TP-Link – Best Productivity Gadgets for Entrepreneurs

    Whether running an online business, holding client meetings, or communicating with remote team members, having reliable and fast internet access is essential. A Wi-Fi extender is a vital productivity tool for entrepreneurs because weak or inconsistent Wi-Fi connections can disrupt a seamless workflow.

    They can significantly expand the range of your wireless network, delivering a robust and stable internet connection across your workspace. It leads to faster download and upload speeds, smoother video streaming, and enhanced online conferencing experiences.

    Entrepreneurs who invest in a Wi-Fi extender can ensure seamless internet connectivity across their workspace, minimizing undesirable interruptions and allowing them to work more efficiently and effectively, increasing the organization’s overall productivity.

    Day-to-Day Life Productivity Tools List

    Adjustable Height Desk

    An adjustable-height desk, often known as a standing desk or a sit-stand desk, is a versatile workspace solution that allows users to work in sitting or standing positions.

    Sitting for extended periods can result in bad posture, back pain, and other musculoskeletal problems. An adjustable height desk allows you to alternate between sitting and standing throughout the day, improving spinal alignment and minimizing back and neck strain.

    It helps you overcome fatigue and brain fog, typical side effects of lengthy periods of stationary work. By designing an ergonomic office that encourages movement and excellent posture, you’ll be better able to meet the needs of your business while maintaining a balanced and healthy lifestyle.


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    Evernote Smart Notebook

    Evernote Smart Notebook - Best Productivity Gadgets for Entrepreneurs
    Evernote Smart Notebook – Best Productivity Gadgets for Entrepreneurs

    When paired with the Evernote app and a compatible smart pen or camera, the Evernote Smart Notebook will automatically digitize handwritten notes, sketches, and diagrams. This enables you to capture ideas and thoughts in a familiar, tactile format while still having them available in digital form.

    Evernote’s advanced search and organization tools allow you to quickly locate and access specific notes, drawings, or ideas. You can tag, organize, and add reminders to your notes.

    You can even share individual notes or entire notebooks, allowing for real-time collaboration and ensuring everyone is on the same page. It’s an excellent tool for individuals who love the tactile experience of pen and paper and want to reap the benefits of modern technology.

    Digital Voice Recorder

    An Example of Digital Voice Recorder by SONY - Best Productivity Gadgets for Entrepreneurs
    An Example of Digital Voice Recorder by SONY – Best Productivity Gadgets for Entrepreneurs

    A digital voice recorder is a portable electronic device that captures and stores audio recordings. These tools allow you to easily record lectures, interviews, meetings, notes, memos, and other high-quality audio content.

    They are small and lightweight, making them easy to carry in your pocket, backpack, or briefcase, and their portability allows you to record audio on the go. Most digital voice recorders have considerable storage capacity to hold hundreds of hours of audio recordings.

    They frequently feature expandable memory through microSD cards, allowing you to add storage capacity as needed. Newer versions include intuitive file management tools, allowing you to organize and categorize your recordings for easy access.

    Document Scanner

    An Example of Document Scanner by EPSON - Best Productivity Gadgets for Entrepreneurs
    An Example of Document Scanner by EPSON – Best Productivity Gadgets for Entrepreneurs

    A document scanner is a device that converts physical paperwork into digital images or electronic information. These scanners are intended to capture high-quality images of documents such as paper records, receipts, contracts, photos, and other documentation, which can be saved, modified, and shared online.

    A document scanner allows you to create digital folders and categorize papers by project, client, date, or any other criterion, making it simple to find and retrieve essential data when you need it.

    This efficiency saves costs by lowering the amount of paper, ink, and storage space required to manage documentation. Digital documents can be encrypted and password-protected, adding security to critical business information.

    Entrepreneurs can use digital document management to save time, cut costs, and focus on advancing their firms without being weighed down by administrative responsibilities.

    Wireless Presenter

    An Example of Wireless Presenter by Logitech - Best Productivity Gadgets for Entrepreneurs
    An Example of Wireless Presenter by Logitech – Best Productivity Gadgets for Entrepreneurs

    A wireless presenter, a presentation remote or clicker, is a handheld device to manage slide presentations from a distance. It allows entrepreneurs and professionals to move around the room freely while presenting without being attached to their computers.

    It eliminates the need for awkward pauses or interruptions to manually advance slides, allowing the presenter to give an effortless and attractive presentation. Wireless presenters are compatible with various presentation applications, such as Microsoft PowerPoint, Apple Keynote, and Google Slides.

    This adaptability allows for smooth integration with existing presentation workflows, independent of the software platform employed.

    Use of Technology in Business Statistics (2023) as per BusinessDITPercentage of Small Business Owners Finding Success by Utilizing Technology in Businesses
    Percentage of Small Business Owners Finding Success by Utilizing Technology in Businesses

    Smart Water Bottle

    An Example of a Smart Water Bottle by HidrateSpark - Best Productivity Gadgets for Entrepreneurs
    Smart Water Bottle by HidrateSpark – Best Productivity Gadgets for Entrepreneurs

    A smart water bottle is a valuable and practical tool for entrepreneurs who value their health and well-being. These innovative bottles use technology to track and improve hydration, allowing users to stay refreshed, focused, and productive throughout the day, contributing to their overall success and performance.

    This water bottle is a technologically advanced hydration item that serves more than just the purpose of holding water. They are equipped with sensors that track your water intake throughout the day.

    They monitor how much water you drink and provide real-time hydration feedback, allowing you to stay on track with your daily water intake objectives.

    Smart water bottles can send notifications and alerts to your smartphone or smartwatch to remind you to drink water regularly. These reminders can be modified according to your schedule and preferences.


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    Conclusion

    In conclusion, productivity tools are invaluable assets that considerably improve entrepreneurs’ lives, allowing them to maximize output and achieve better success. Investing in productivity gadgets is a strategic decision that leads to more effortless operation and increased output.

    Additionally, these devices promote an innovative and flexible culture, allowing businesses to stay ahead of the curve in an increasingly competitive landscape. Entrepreneurs can achieve new efficiency levels, creativity, and success when they embrace cutting-edge technology and use it in their everyday routines.

    FAQs

    Why do entrepreneurs need technology?

    Entrepreneurs need technology for multiple reasons such as streamlined operations, facilitated communication and collaboration, extending to a wider audience, business scaling, and encouraging data-driven decision-making.

    How does AI work in business?

    AI works in a business in more than a single form. It helps automatize the business process while also aiding in sections like decision-making, generating insights, and initializing personalization while also contributing to safeguarding the business by working on its security.

    What is the best technology for a business?

    The best technology for a business has a long list to look at and is decided based on the business needs. However, some of the essential technologies used by businesses are E-commerce platforms, collaboration and communication tools, IoT devices, cloud computing, and cyber security solutions.

  • AI for Modern Tech Stack Solutions in Business Operations

    This article has been contributed by Ms. Karunya Sampath, Co-founder & CEO of Payoda Technologies.

    When it comes to artificial intelligence, there is always a fear of missing out. However, AI is here to stay. The notion of AI has expanded so much over time that you may already be using it in your organization without even realizing it! 

    A decade ago, software was considered intelligent if it could send reminders or provide monthly reports. Automating complex workflows and if-else functions was so astounding that we labelled it intelligent. How clever! 

    Nowadays, AI has now gone beyond that. This article will discuss AI tech stacks and how to use them strategically and efficiently for your business operations.

    Understanding the AI Technology Stack for Your Business
    How the Modern AI Stack Came to Be and Its Current Relevance
    Enterprises Are Focusing More on These Modern AI Tech Stack Components

    Understanding the AI Technology Stack for Your Business

    Various technologies are used for specific goals, including information management, storage, processing, and intelligent algorithms. The AI tech stack categorizes them into layers for more straightforward perception. Your AI tech stack is a collection of technologies, frameworks, and tools that address various aspects of AI implementation, from data collection to deploying AI-powered products.

    Your AI tech stack has three layers: application, model, and infrastructure. Let’s look at each layer in depth.

    The Application Layer

    The Application Layer depicts user experience with features ranging from web applications to REST APIs that control data flow between client- and server-side environments. This layer is responsible for critical processes such as gathering inputs via GUIs, displaying visualizations on dashboards, and giving data-driven insights via API endpoints. React for the front end and Django for the back end are frequently used, with each picked for its benefits in tasks such as data validation, user authentication, and API request routing. The Application Layer serves as a gateway, routing user requests to the underlying machine-learning models while adhering to strict security protocols to ensure data integrity.

    The Model Layer

    For data processing and decision-making, the Model Layer serves as the engine room. TensorFlow and PyTorch are specialized libraries providing a diverse toolkit for machine learning operations such as natural language processing, computer vision, and predictive analytics. It involves feature engineering, model training, and hyperparameter optimization. Different machine learning techniques are evaluated using performance metrics, such as precision, recall, and F1-score. This layer receives data from the Application Layer, performs computations, and returns insights. The Infrastructure Layer provides resources.

    The Infrastructure Layer

    The Infrastructure Layer is essential for model training and inference. This layer assigns and manages computational resources like CPUs, GPUs, and TPUs. Scalability, latency, and fault tolerance are engineered at this level with orchestration technologies such as Kubernetes for container management.

    Cloud services like AWS’s EC2 instances and Azure’s AI-specific accelerators are used to handle intensive computing. These services aren’t just passive recipients of requests. They’re dynamic entities that deploy resources wisely.


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    How the Modern AI Stack Came to Be and Its Current Relevance

    Modern AI Stack aims to bring together the most excellent tools and approaches in one place to serve as a reference for:

    AI leaders like managers, directors, VPs, and CTOs might learn more about new technologies/integrations and guide their teams toward the current AI stack.

    ML Engineers and Data Scientists can discover new technologies by comparing them with their current stack. It will allow for optimizing business operations and staying ahead of the curve.

    While it has grown dramatically, many organizations continue to find it challenging to keep up with the rapid evolution of the ML stack. Let’s dig deeper into where the current market is focusing on.

    Enterprises Are Focusing More on These Modern AI Tech Stack Components

    Artificial intelligence (AI) systems are built with multiple modules focusing on specific tasks but working together to ensure overall operation. This complicated stack of technologies is critical for creating AI capabilities, from data input to final application. The Open AI technology stack includes the following components:

    Data Storage and Organization

    The first step in AI processing is to store data safely and efficiently. Storage solutions such as SQL databases for structured data and NoSQL databases for unstructured data are essential. Big Data solutions, such as Hadoop’s HDFS and Spark’s in-memory processing, are necessary for large-scale data analysis. The storage type directly impacts the speed of information retrieval, which is crucial for real-time data analytics and machine learning.

    Cloud and Scalable Infrastructure

    The entire AI technology stack is typically run on a cloud-based infrastructure such as AWS, Google Cloud, or Azure. These systems provide scalable, on-demand computational resources for data storage, processing speed, and algorithmic execution. The cloud architecture enables seamless and harmonious operation of all the above components.

    Natural Language Processing and Sentiment Analysis

    NLP libraries, such as NLTK and spaCy, are the foundation for understanding human language. Transformer-based models, such as GPT-4 and BERT, improve understanding and context recognition in complicated applications like sentiment analysis. These NLP tools and models are frequently added to the AI stack after deep learning components for applications requiring natural language interaction.

    Visual Data Interpretation and Recognition

    Visual data requires computer vision technology such as OpenCV. CNNs can be employed in advanced facial recognition and item identification applications. These computer vision components commonly use machine learning approaches to improve multimodal information analysis.

    Final Thoughts

    As AI practitioners test and reap the benefits of the modern AI stack, new tools are being developed to meet demand. While numerous technologies are available to help you create a comprehensive AI stack, you must first complete three steps.

    Is the investment in the tool much less than the cost of developing its capabilities from scratch? 

    Is the tool simple to learn and use, with dependable customer support? Is the tool flexible enough to accommodate additional features beyond the fundamental requirements? 

    Once the fundamental prerequisites have been met, other factors such as ease of use, platform infrastructure-agnostic setup, no or low code capabilities, and
    so on might be considered.


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  • How to Generate Real Estate Leads Using AI

    This article has been contributed by Satya S Mahapatra, Chief Brand Custodian and part of the Founder’s office at JUSTO Realfintech.

    India’s real estate sector is on a growth trajectory with nearly 4.11 lakh residential units sold in 2023, registering a growth of over 33% from 2022. Similarly, the commercial and retail real estate segment have also witnessed phenomenal growth with rising demand within the manufacturing sector and flexible workspace, and equally supported by the increasing number of malls and organized retail outlets in the country. It is estimated that the commercial real estate segment will continue to grow at 21.1% CAGR to reach $106 billion by 2029. It is expected that the sector will reach $1.5 trillion by 2034.

    The real estate sector in India, which was largely driven by sales agents, has witnessed rapid adoption of technology during the pandemic. This trend continued to evolve over the years to provide customers a more transparent and customised service solutions.

    Pro-techs leveraged technology and launched innovative solutions across property search, virtual property tours, online property transactions, real-time market data & analysis, smart home solutions, sourcing online finance partners, online property listings, and property management to help ease the transactional process across the developer, channel partners, and buyers. With technology support, any potential investor or buyer can view property, access related documents, and complete the transaction from any corner of the world. However, the biggest challenge was to identify potential buyers from the crowd of leads and connect with them in a more personalized manner.

    The use of AI tools in real estate has changed the approach for the developers and the channel partners while generating, assessing, and analyzing data for identifying potential buyers. In this article, Satya S Mahapatra shares insights on using AI to assess buying probability based on multiple data points.

    Market Size of the Real Estate Industry in India
    Market Size of the Real Estate Industry in India

    The Top 5 Ways AI Has Helped to Generate Real Estate Leads

    The Top 5 Ways AI Has Helped to Generate Real Estate Leads

    Here are the top five ways AI is helping generate real estate leads:

    Predictive Analytics

    AI tools are the most efficient in analyzing data based on factors like demographics, online behaviour, and past transactions to predict individuals who are more likely to transact immediately. Predictive Analysis uses historical and transactional data of the customers to make informed decisions.

    AI can identify high-quality leads and help channel partners to focus on them for faster conversions.

    Chatbots

    Another challenge with physical contact is the numerous initial engagements with first-time website visitors and social media users, trying hard to convert them into potential buyers by confidently and convincingly responding to their every query. A lot of potential conversions are missed due to human error and negligence. AI chatbots are efficient in responding, sharing, and collating data with initial responders, and they are efficient in assessing and passing qualifying leads to channel partners for further follow-up.

    Personalized Marketing

    Personalization in communications is the key factor, and the right message can ideally convert a lead into a buyer. AI tools can collate and analyze customer data, and based on the preferences and behavior of potential buyers, it can tailor marketing campaigns that resonate with them.

    Personalized communications across key social media platforms and emails can increase the likelihood of more generating leads, and convert the existing ones into buyers.

    Prioritizing Leads

    Assessing buying probability based on data points like past online and transactional behaviour is beyond normal human capabilities. On the other hand, AI tools process such data at a higher speed and assign a score to each lead indicating their likelihood of conversion.

    By prioritizing leads with higher scores, channel partners can focus their attention on such potential buyers.

    Automated Follow-Ups

    AI can automate and streamline processes that would otherwise require continuous human intervention for seamless follow-up. AI tools can communicate with leads, and send personalized messages at periodic intervals to keep the leads informed and engaged on the various developments and schemes related to the property. Continuous communications can help nurture leads through the sales funnel until they are ready to make a decision.

    The role of AI in generating qualifying leads has been one of the biggest differentiators for channel partners. As technology progresses, improved AI tools will help to further streamline the entire home-buying journey through a more data-driven approach. In the near future, salespeople will be equipped with AI tools that can provide real-time information, insights, and recommendations making them more effective and helping them to close leads faster.


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