This article has been contributed by Ms. Pallavi Tinekar, Vice President – Technology & Startups, Concept Public Relations.
Artificial Intelligence (AI) continues to impact our lives right as we use cloud-based service platforms for some information, play music from an app, or take help from satellites for routine navigation to avoid traffic. It also continues to assist in managing communications, identifying potential crises, and generating content, in the field of Public Relations. Many PR pros are increasingly and enthusiastically accepting the use of AI tools to deep dive and understand what better outcomes they can generate maximizing their efforts. A recent study on the use of AI technology by PR pros revealed that the majority surveyed already utilize AI in their work. There was a direct correlation between ‘happy’ PR pros using AI in their work, and feeling confident about their ability at work. This indicates that those who use AI technology to enhance their PR and communications work often perceive its benefits more positively. It is key for agencies and firms to understand the potential benefits as well as the drawbacks of incorporating AI into their work.
PR campaign planning: A large language model like ChatGPT can help with each campaign step: from defining objectives, identifying the audience, creating content, identifying tools, planning outreach, and impact measurement.
Content creation and strategy: AI’s role in content goes beyond basic content generation i.e. in ideation, writing tasks, and editing and ensuring brand consistency across diverse formats.
Media monitoring and analysis: AI has revolutionized media monitoring as it sifts through vast data, providing key insights into sentiment, trends, and influencer activity, crucial for reputation management and strategic planning.
Research purposes: Research is central to a lot of activities in PR and AI-powered tools prove to be valuable business assets to PR in their ability to perform time-consuming tasks. Some tools have proven efficient in conducting research and providing the desired results, freeing up time for more creativity.
Data-driven audience insights: Data is central to PR to land effective messaging, coverage, and overall impact. Automated data analysis and predictive analytics are increasingly becoming important to PR, thereby enabling effective PR strategies based on audience preferences and behaviours. This means that AI algorithms can now identify patterns, monitor online trends and news, and help evaluate the effectiveness of PR efforts.
Crisis management and response: During crises, AI can assist with real-time data analysis and provide invaluable insights offering immediate crisis support in managing communications, maintaining consistency across channels, and providing insights for strategy adjustments.
Enhanced audience targeting: We can dive deeper to understand stakeholder demographics, psychographics, and behaviours, with AI which in turn helps to understand the target audience, message personalization, measure the effectiveness of the campaign, and push the traditional PR measurement periphery. With advanced AI tools, data analyses and the delivery of insights will become easier, and PR professionals will be able to effectively target their messaging to their audience.
Creating press releases and reports: Natural Language Generation (NLG) technology can assist PR practitioners in creating personalized content tailored to their target audience, thereby allowing more time for creative content creation and strategic thinking. However, human intervention is still critical for the communication process.
Data-driven media relations: There is a whole new world for data analysis to help PR teams monitor and analyze media coverage and identify key trends and opportunities. Key metrics such as audience reach, sentiment analysis, and engagement rates, can assist PR professionals to identify media outlets and journalists most relevant at delivering their message to their target audience. This understanding also fuels future media relations strategies.
Creating media lists: An AI media list generator incorporating machine learning algorithms from GPT-4 is a cutting-edge solution as it helps create customized media lists, identify media coverage prospects, conduct sentiment analysis, and monitor media impressions. These tools also help PR professionals identify resonating content for their target audience. Ultimately, this enables them to create more effective campaigns.
Video and monitoring: With increased consumption of video and video-based content, it is pertinent to note that AI can help create videos faster, without a crew, actors, sets, and complex editing software. Text-to-videos help create thought leadership content and monitor for deep fake content to avoid brand crises.
Email replies: Effective overall communication by analyzing language patterns and context to produce polite and empathetic responses, helping to avoid any unintended passive-aggressive or negative undertones is possible with AI. These tools also help to map individual preferences as well as follow organizational guidelines.
Reputation Management: With AI in public relations, sentiment analysis is widely used to monitor, measure, and handle public sentiment toward brands, campaigns, or public figures, bringing a lot of value to reputation management.
Crisis communication: During crises or sensitive situations, AI-based sentiment analysis aids PR teams in monitoring and evaluating public sentiment. It further helps in detecting negative sentiments for immediate response/action.
Budgeting: PR teams can analyze historical data, market trends, and campaign performance, for budgeting purposes using AI tools. Continuous learning by uncovering patterns and correlations within the data, leading to optimized budget distribution to realize expected outcomes, evaluate the cost-effectiveness of various PR activities, and recommend optimal strategies for resource allocation.
Speech-to-text applications: With the increasing frequency of collaboration and in turn meetings, it has become pertinent to document these to maintain accuracy, and follow up on action items. Such tools can also assist in last-minute speech writing, thereby saving time.
Influencer identification: AI tools can help identify the right influencers by deep-diving the social media data. Follower count, engagement rates, content relevance, and audience demographics can help make quick decisions on influencer identification.
Conclusion
There is a growing need to adapt to the evolution of AI. While many human elements are still absent from AI, data still needs to be interpreted accurately to gain prominent insights. We anticipate more testing for AI to help solve actual PR problems. Having said that, it is critical to acknowledge that AI will automate repetitive tasks and in turn free up PR teams to focus on more core actions supporting business growth.
This article has been contributed by Mr. Lokesh Nigam, Co-Founder and CEO, Konverz.ai.
The advent of Artificial Intelligence (AI) has prompted diversified sectors to approach their operations differently and optimize processes, thus improving efficiency and modifying people`s experience with technology. Out of all the sectors that were affected, HR is what stood out as the leading beneficiary of this technological transformation. AI is no longer just a trend in HR, it has taken on the role of a strategic partner in managing human resources. AI is altering the Human Resources (HR) process whereby it (a) automates routine administrative jobs and (b) assists in delivering customized employee services. The power of AI has been extensively applied, like the use of intelligent algorithms for the HR recruitment task. Whether it’s sifting through numerous resumes to pick the best one, reducing bias in hiring decisions or predicting employee success, AI uncovers uncharted waters in talent acquisition. It is not a fad but rather a paradigm shift, which will lead to the next level of human interrelations with organizations.
The development of AI technologies is also moving forward hand in hand with the advancements in the recruiting arena, and AI tools are increasingly becoming essential software products that help organizations manage the complexity of human resources issues in the highly competitive job market. In line with the 2021 SHRM report, 88% of companies across the world are already utilizing AI in one way or another within their HRDs, driving demands for the widespread adoption of the technology. These AI systems perform this function by analyzing a large volume of data, discovering hidden patterns that human recruiters might overlook, and automating many recruitment tasks from posting job adverts to finalizing hire decisions.
AI introduces an opportunity to hold an engaging and transparent selection procedure for the candidates. Through chatbots and AI-driven platforms that interact in real time, candidates can communicate with potential employers, respond to questions, and receive instant feedback. Some transparency tools, including showing candidates whether and how their data is being used in algorithmic decision-making, may act as a guide that can help them understand how a resume is evaluated. Google is well-known for its innovation and AI technology application in different fields, and it has also designed another AI-based resume screening technology called the Cloud Talent Solution. An AI system properly trained to scan resumes, pull out keywords, assign scores, and conduct interviews are among the technical tools human resources can rely on.
Enhancing Accuracy, Efficiency, and Cost Savings
AI offers recruiters the means to take the accuracy, efficiency, and cost-effectiveness of the hiring process to new heights. Automated tools possess the capability to objectively collect a vast amount of data and make evaluations by virtue of certain criteria. For example, you may have embarked on writing job descriptions, in which case there are tools that can do it in less than 30 seconds, saving you time and effort. Furthermore, predictive analytics can tangent a sorting line of the chance of the success of a candidate in the position, this is how hiring risks are minimized. Such innovations facilitate huge time and cost cuts that result in a more accelerated and proactive process of recruiting.
Optimizing Recruitment Processes
Utilization of AI makes it possible for companies to effectively optimize different areas of recruitment, from creating job descriptions, screening CVs, and predicting the success rate of a person in a particular area of the organization, to onboarding as well. Through this optimization, the hiring process is made more streamlined, and a better match between candidate skills and an organization’s requirements is achieved, hence leading to more good placements and in turn a cohesive workforce as a result. AI-assisted algorithms can better explore the application process of job postings with higher retention and effectiveness by creating more appealing and dynamic job postings. For instance, the adoption of AI in candidate selection in the form of a chatbot that can deal with candidates, if they need any career guidance and recommendations based on their CVs, knowledge, profile, and goals. The AI bot will help candidates in making a better and well-informed decision while learning more about the company’s culture.
Diversifying the Talent Pool and Reducing Bias
A very important thing companies are putting their efforts into now is having a diverse workforce. With the help of AI, it is possible for them to find the right talent that surpasses their current abilities and form an unbiased hiring process. Through data analytics and machine learning, AI tends to discover candidates from multiple backgrounds and the ones having different skill sets. Take McKinsey & Company as another example of the company’s drive to use AI to pinpoint and insist that tech candidates are brought in from diverse educational and to-life backgrounds. In addition, AI algorithms can be customized to cut off factors that can result in biased hiring decisions, hence enhancing the fairness of the hiring process. AI’s application in this way shows that the company is placing a high priority on both inclusion and fairness in the recruitment industry.
The AI-Infused Future of Recruitment
Moving forward, recognizing limitations, ensuring ethical counseling, and welcoming, the changing patterns will shape the future for talent acquisition. According to a study by Deloitte, 67% of people working in recruitment think that with the help of AI, their work will be more effective. Utilizing an unbiased approach and addressing the issue of fairness, transparency, and diversity in the selection process is among the key priorities of AI integration as this will only improve the decision-making process. The combination of AI-aided recruitment with more extensive systems of human resources will make talent management operations seamless, as organizations will use AI-driven intelligence in different stages of the employee lifecycle. With the changing face of HR functions, they will become a vital driver of strategic recruitment, analytics, and ethical use of AI as well. AI-driven recruitment is not meant as a mere advancement in technology but as a fundamental change in how organizations identify and engage with their talent. Success in the AI era means strong ethics in the recruitment process, continuous learning, and a strategic vision for AI utilization. With the digital revolution continuously redefining the HR landscape, the principles of fairness, transparency, and inclusivity should guide the formation of AI-fuelled recruitment strategies.
New Delhi (India), May 30: In a remarkable feat of bravery and skill, 14-year-old Ruchi Malve has set a new world record by becoming the youngest cave diver, diving into the treacherous Sra Keow Cave in Thailand. This achievement not only highlights her exceptional talent but also underscores her unwavering determination to push the boundaries of what young adventurers can achieve.
Who is Ruchi Malve?
Ruchi Malve, a prodigious talent from Pune, India, and a student at Dhruv Global School is no stranger to the world of adventure sports. At just 13, she became a certified scuba diver, joining her younger sister Ovee Malve in the records. Ovee holds the title of “Youngest Female Scuba Diver” from the World Book of Records, London. Inspired by their father, Neeraj Malve who runs the Bangalore Mountaineering Club, adventure is clearly in their blood.
What Did She Achieve?
Her latest achievement came on May 13, 2024, when she successfully completed a cave dive at the Sra Keow Cave, Krabi, Thailand. This perilous expedition saw her penetrate 30 meters deep into the cave, a feat that requires not just physical endurance but also technical expertise and mental fortitude. Her meticulous preparation and adherence to safety protocols, including using dual Sidemount tanks and setting up her own guidelines underwater, were instrumental in her success.
When Did This Happen?
Her journey to becoming the world’s youngest cave diver began with her enrolling in the Open Water Sidemount Diver course on May 6, 2024, in Koh Lanta, Thailand. Under the expert guidance of her instructor Andre Longchamps from OK Club Diving Center, she earned her certification on May 9, 2024. She then advanced to the Cavern Diver course, getting certified on May 12, 2024, before embarking on her record-setting dive the following day.
Where Did This Take Place?
The significant milestones in her journey achieved in Thailand, a popular destination for diving enthusiasts. The cave in Krabi, known for its challenging underwater terrain, served as the ultimate proving ground for her skills.
Why Is This Significant?
Cave diving is one of the most dangerous forms of underwater exploration, requiring a high level of technical skill and courage. Her achievement at such a young age sets a new world record and inspires young adventurers worldwide. It draws attention to the potential of youth in extreme sports, especially when they have the right support and training.
How Did She Do It?
Her journey was not without its challenges. Her parents faced the tough decision of allowing her to pursue such a dangerous mission. However, with her extensive experience in adventure sports and rigorous training under professional guidance, they decided to support her dream. Her certifications from the IANTD – a USA-based Technical Scuba Diving organization – ensured she had the requisite skills and safety knowledge.
The Path Ahead
Ruchi’s record is currently under review for official recognition. Meanwhile, her story continues to inspire many. Her achievement is a testament to what can be accomplished with passion, preparation, and the right support. As she looks forward to new challenges, she stands as a beacon of youthful potential in the realm of adventure sports.
In an age where most teenagers are preoccupied with school and social media, her extraordinary journey into the depths of the Sra Keow Cave is a powerful reminder of the remarkable feats young individuals can accomplish when they dare to dream big.
Jalandhar (Punjab), [India], May 30: Aryans Academy, under the leadership of Anil Kumar Sharma, has firmly established itself as the best educational consultancy in India. The academy has progressively transformed from a modest beginning in a single room into an institution for students seeking comprehensive academic guidance and support for both domestic and international education.
Anil Kumar Sharma, an alumnus of DAV College, Jalandhar, embarked on his career by mentoring students individually, a venture that later took him to New Zealand. The exposure to international education systems there inspired him to adopt and integrate similar educational standards in India. This realisation led him to lay the foundation for Aryans Academy upon his return, with a mission to elevate the quality of educational consulting services.
Today, Aryans Academy is known for its personalised educational strategies and commitment to its students’ personal and academic growth. The academy offers a spectrum of services that includes in-depth career counselling, specialised language training, and meticulous university application assistance, all designed to meet the diverse needs of its clientele.
Strategic Goals of Aryans Academy:
Awareness and Engagement: To engage with prospective students and parents, providing them with detailed insights into the unique educational services offered by Aryans Academy.
Achievement Showcase: To celebrate and publicise the academy’s recent successful partnerships with prestigious universities and its consistently high student placement rates.
Credibility and Trust: To affirm Aryans Academy’s status as a top-tier educational consultancy by highlighting successful student testimonials and proven success stories.
Client Attraction: To draw in new students and their families by showcasing the academy’s comprehensive support services, which are tailored to maximise student success and satisfaction.
Brand Strengthening: To underscore the academy’s dedication to maintaining the highest standards of quality and innovation in educational consultancy.
In addition to its educational services, Aryans Academy is deeply rooted in community engagement and corporate social responsibility initiatives. The academy actively participates in educational outreach programs and offers scholarships and free counselling sessions to underprivileged students, demonstrating its dedication to societal betterment.
Anil Kumar Sharma’s journey from teaching in a small room to leading a globally recognised education service provider illustrates the potential for personal growth and the impact of dedicated educational support on community development. His leadership continues to drive Aryans Academy forward, adapting to new academic challenges, and opportunities and ensuring that it meets and exceeds the expectations of its students and their families.
Aryans Academy remains at the forefront of educational innovation, continually expanding its services to include cutting-edge technologies like AI-powered counselling tools and virtual reality campus tours. These advancements aim to provide students with immersive and personalised educational experiences, effectively preparing them for their future academic and career endeavours.
As Aryans Academy looks to the future, it is poised to further its reach and impact. It continues to inspire and empower a new generation of students through superior educational opportunities and transformative learning experiences.
Ghaziabad (Uttar Pradesh) [India], May 30: Infinity Prime Media Private Limited has launched its latest innovation, the ENERSYST power saver card. This card is designed to reduce electricity bills by up to 20% for both households and commercial establishments. Nipun Khandelwal, the man behind this initiative, aims to make energy efficiency both accessible and affordable.
Nipun Khandelwal, founder of Enersyst and a veteran of the advertising industry with over twenty years of experience, has previously held the position of director at Topline Print Media Pvt. Ltd. His educational background at Delhi University has equipped him with substantial insights into the advertising and marketing sectors, which he has adeptly applied to his latest venture, launched in 2022.
The new product, Enersyst, is unique because of its integration of advanced technologies from American and German engineering, ensuring reliability and efficiency. The highlight of the power saver card is its Terahertz chip technology, which optimizes electrical current flow, thus minimising wastage and maximising usage without disrupting the power supply.
“The installation of the ENERSYST card is designed to be user-friendly and can be completed in three simple steps,” explained Khandelwal. “Users just need to take the card, remove the release paper, and place it near the MCB switches. It’s designed to integrate seamlessly into any electrical system.”
The card has passed stringent testing and received a compliance certificate from a government-approved lab, underscoring its efficacy and safety. Additionally, Enersyst is creating expansive opportunities for dealers, distributors, and social media influencers through a rewarding affiliate program.
The product targets middle and upper-middle-class families for direct-to-consumer sales and aims to build robust relationships with electrical dealers or distributors for B2B transactions. Enersyst is committed to its mission of redefining energy efficiency standards and making sustainable living a practical option for everyone.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Loom Solar.
As a developing country, India is facing many challenges, and no electricity supply for 24×7 is the biggest challenge for the government. With the introduction of new renewable solar energy, it has become easy to “Generate and own your electricity”. This energy is now affordable and compared to any other energy source and it’s green, clean, and sustainable.
Loom Solar is India’s leading solar panel company founded by the Brother duo Amol and Amod Anand. Let’s get a glance at Loom Solar Success Story, Business Model, Products offered, Revenue, Growth, Startup Idea, and more…
Loom Solar is India’s No.1 leading solar company based in Faridabad, Haryana. It was Started in 2018. The company is well-known for its clean energy field. It is an ISO 9001:2015-certified company and a government-recognized startup in India. Loom Solar specializes in the manufacture of high-quality solar panels, inverters, batteries, and related solar products for the residential, commercial, and industrial sectors. Their products are known for their durability, quality, performance, and latest technology. The company has an extensive network of dealers and distributors spanning 500 districts in India and 3,500 dealers. Supported by a team of 100 employees, the company operates two offices and a single manufacturing unit.
Loom Solar’s Vision: To become the most popular and trusted brand in solar by 2025.
Loom Solar – Founders and Team
Loom Solar Founders & Teams
Brothers duo Amol Anand and Amod Anand are the Founders of Loom Solar.
Amol and Amod worked in corporate for almost 10 years. Thus, they have celar understanding and experience on business dynamics like how business process works, how to launch a product or how to do digitial marketing.
Amol Anand (Co-founder, Loom Solar)
Amol Anand is passionate professional worked in multiple MNC and Industries such as Telecom, Real Estate and Home Electrical companies before starting up the start-up LOOM SOLAR. He is a learner and MBA Graduate and from IMT Ghaziabad, He looks after Sales and marketing Division at Loom Solar
Amod Anand (Co-founder, Loom Solar)
Amod Anand is a MBA graduate from IMT Ghaziabad and has worked in Diversified role at in across Telecom and e-Commerce across multiple MNC, he spent more than 5 years in Bharti airtel building up the Mobile business. He Looks after Finance and Operations at Loom Solar.
Working Culture of Loom Solar:
Loom Solar is managed by professional leaders who have immense experience and expertise in this domain. The company looks forward to hire builders who can build a full-proof system, process, and team that can sustain for the next 25 years.
A detailed journey for all the reader
When Amol used to work at Luminous Technology Private Limited, he found that people were not much aware of solar energy. When Amol investigated it, he noticed three major problems with the use of solar energy in the country.
People don’t have much knowledge about solar energy.
Solar products were not available much.
Solar technology was outdated.
To aware people more about solar energy, both brothers duo started their company known as Loom Solar. It was founded in 2018 and started with the idea of providing a power supply to everyone.
Since the start of the company, Loom Solar has achieved recognition and awards.
Products – there are two types of solar panels in the existing market.
1) Poly crystalline panels – traditional technology, lower efficiency, bigger size and every company was selling it.
2) Super High efficiency panels – Latest technology, higher efficiency and compact size (none of companies were focused)
Loom Solar introduced Super high efficiency solar panels to differentiate itself in the Indian market form its competition. Across the globe Poly crystalline technology is widely used (98%) and only (2%) brand use Mono crystalline panels.
Super high efficiency panels generates power in cloudy weather too, under low sun light too and efficiency of power generation is more than 20% from old technology (poly)
Loom solar panel
How does the Loom Solar Product work?
Once the solar panels are installed at the rooftop of house, it starts generating DC electricity. Then, with the help of inverter the electricity is fed to home. If, it gets excess then it is fed to discoms.
Loom Solar USP-
High Efficient advance technology : In India, more than 95% installation is done using poly crystalline technology. In Year 2018, Loom Solar was the first company who introduced 340 W mono crystalline panel in Indian Market and later on upgraded to 375 W.
Due to intense competition in the market, all major player launched this mono panel module.
Again LOOM SOLAR launched new technology based high efficient shark module 430 watt in year 2021.
Due to Advance Product Features, Design, Capacity and high efficiency, this product is unique and not available in Indian Market
Loom Solar is available on all platform offline (Channel Sales), online (amazon/flipkart/loomsolar) and GEM Portal
Loom Solar offers solutions to customer instead of product components.
Loom Solar – Market/Industry Details
Loom Solar Industry: Solar Energy
Target Market Size: 1,00,000 Cr in the year 2020 (Government has set a target to achieve 40 GW by the year 2022)
As per Mordor Intelligence Report, The Indian solar power market is expected to grow at a CAGR of more than 40% during the period 2020-2025.
According to IRENA, India had a total installed capacity of more than 34 GW of solar PV. Moreover, India is endowed with a very vast solar energy potential. The average solar radiation incident over the land is in the range of 4-7 kWh per day. Solar power played an almost non-existent role in the Indian energy mix until 2007.
Solar energy is becoming inexpensive in comparison to other conventional energy sources due to innovations in the solar sector.
The idea of Loom Solar striked to Amol while working at Luminous Power Technology as the product manager. He realized that solar energy and its benefits are far more than he imagined. After doing intense research on government policy, target, and current status in India, the brother duo found an untapped opportunity in the market i.e. ‘Nobody started this on a large scale for the residential market’. Thus, Loom Solar was idealized.
For any company to start up, there are 3 things:
Differentiating product
Reach – Distribution
Brand power
Loom Solar introduced Super high-efficiency solar panels to differentiate itself in the Indian market from their competition. Across the globe Polycrystalline technology was widely used (98%) and only (2%) of brands use mono-crystalline panels.
Distribution: Loom Solar focused on large buildings in digital and offline channels; It started operations across India with a focus on making products available near to customers. The strategy to deliver products across India including villages in 3 days helped make its offline distribution and logistics strong. Today, Loom Solar have 1500 re-sellers across India. It does 90% of dispatch is done on the same day and delivers maximum products within SLA.
Brand: As a start-up company like Loom Solar, reaching the consumers was difficult. It started using a digital medium such as Google and YouTube to write content on the benefits of solar panel to help the environment. The team started creating videos on benefits and how to install solar panels at home. In 2019, the Loom Solar team created over 500 videos and it has been seen by 25 million users across the world. In terms of brand search, 30,000 people search about Loom Solar every month on Google.
Loom Solar – Name and Logo
Loom Solar Logo
Since the main idea of this company is based on SOLAR + while searching for a domain to launch a website, the team liked the LOOM. (as it symbolized 2 OO, that looked nice same as GOOGLE). So, therefore, Loom Solar.
Loom Solar’s Business Model is Direct Sales. It sells its products directly to end user via online and offline channels. The business of Loom Solar is operated as commerce model.
The Price Range of Loom Solar Products/Services: Rs. 750 to 3 Lacs
Loom Solar’s Revenue for 2020 was at Rs. 30 Crores. In 2019, It had revenue of 19.2 crore, whereas in 2018 Loom Solar’s revenue stood at Rs. 2.4 Crore.
Loom Solar – Startup Launch and Customer Acquisition
The team had good experience in digital marketing (organic/paid). So, they focused more on digital platform like Google. In just 30 days, Loom Solar got over 100 customers.
3 things that helped Loom Solar retain customers:
Focus on organic growth
Providing complete solutions to customer, and
Serve customers well for repeat transactions.
Loom Solar – Startup Challenges
The most challenging part for Loom Solar was ‘Pricing’. Since India is a sensitive market, the founders faced the dilemma of charging either high/low than the existing leaders in the company. By providing high technology and advanced products, Loom Solar was able to tap the market with the ‘Right Price’ that suited both customer and company needs.
Loom Solar – Marketing Strategy
No Experienced centers for solar products in the local markets (3,500 shops across India, including rural areas)
Solar Awareness (they started making videos about solar products and published them on YouTube & Facebook. Now, they have 1.73L subscribers on YouTube and 1.02L followers on Facebook. They were also taking the help of the influencers to reach more people. They are reaching 100M+ people every year through digital platforms.
Solar Finance (The cost of solar system installation is higher as home and car, so to provide easy financing options. The consumer needs to pay only 20-30% down payment, and they can make flexible EMI options equal to current electricity bills.)
Engineer Visit (A solar system installation is technical homework. Most of the consumers don’t have an idea of how much capacity of the solar power plant is required for their homes and businesses. To make an easy process of rooftop solar installation, they provide an engineer visit across India. This is a paid service in which their engineer visits the consumer’s site location. Then, theybprovide a solar quotation.)
Learn Solar (This is their free training program in which any person can learn about solar. This is an online program.)
Challenges
At the time of the start, the big challenge for Loom Solar was to fight against the big brands, establish themself as a trustworthy brand, and gain customer support and trust. Achieving these things in the market was the biggest challenge at the initial stage, and making a good brand value in the solar sector and building trust among the customers.
The coronavirus made fewer people want to buy things, so stores didn’t sell as much. This happened because lockdowns stopped people from shopping in local stores. Amol Anand noticed that small businesses that make things had a hard time, especially with having enough money. But big businesses that make things already had orders from construction companies, so they weren’t hurt as much.
To gain customers’ trust, they started quick delivery of solar products and installation services. They also compete with product pricing and quality and the integrity of Loom Solar, says the Loom Solar Team.
Their biggest challenge was its limited budget. They needed to do a lot of things like promoting their product and brand, getting customers, making solar products available that people wanted, and giving them fast service. And they had to do all of this with not much money. Luckily, their team was helpful and worked hard to make the most of what they had.
Loom Solar raised the funding of $2 million from Social Investment Managers and Advisors (SIMA) in the US. The funding comes through the Energy Access Relief Fund (EARF), which is backed by the World Bank, DFC, BII, FMO, IFC, and other organizations. Loom Solar is Bootstrapped.
Loom Solar – Competitors
Tata Power Solar, Havells, Luminous and Waaree are the Top Competitors of Loom Solar.
Tools Used By Loom Solar to Run Business
Loom Solar has been a firm believer in technology, from order management to service, it uses a large number of integrated tools such as Shopify, Zoho, GreytHR, Knowlarity, and ERP for day-to-day customer, employee, and supplier management,
Loom Solar – Achievements and Recognition
The following are the achievements and recognitions of Loom Solar-
Won Gold and Silver award in the 11th Annual 2019 Golden Bridge Business and Innovation Awards at United States of America
Won Fastest growing SMB of 2020 in Amazon Sambhav
Won Energy business of the year at Small Business Awards in 2021
Installed solar system in over 50,000 houses
Loom Solar – Growth and Future Plans
Loom Solar has a capacity to manufacturers 3,65,000 solar panels a year in 2021, the capacity will be extended in coming years,
In terms of Market, Loom Solar wants to become the category leader by 2025 with a revenue share of 10-15% in a 5,000 Cr. Residential and commercial solar Market,
On New products, Loom Solar will keep on innovating super high-efficiency panels and could take entry into the Lithium battery market.
Loom Solar – FAQs
Where is Loom Solar’s Manufacturing unit?
The Solar panel manufacturing unit of Loom Solar is located in Sonipat Haryana.
How many people work at Loom Solar?
Loom Solar has a team of 100 people working across 3 locations in India namely the Corporate office, Warehouse, and Manufacturing unit.
How many resellers at Loom Solar?
Loom Solar has a team of 10,000 resellers working across India. Loom Solar’s established reputation and support.
Does Loom Solar export the product to other countries such as USA, Australia, Africa, Dubai, and Gulf countries?
Yes, made-in-India solar panels are in demand across the world, Loom Solar is an A-grade quality manufacturer and exports the product to many global countries.
Does Loom Solar have a Research and Development Team for new product innovation?
There is a dedicated team for R&D that brings new products for the company in Indian Markets such as Lithium battery, Solar panels, and other Accessories that are used with the Solar panels.
Who are the Founders of Loom Solar?
Amol Anand and Amod Anand are the Founders of Loom Solar.
How Much is Loom Solar’s Revenue?
Loom Solar’s Revenue for 2020 was at Rs. 30 Crores. In 2019, It had revenue of 19.2 crore, whereas in 2018 Loom Solar’s revenue stood at Rs. 2.4 Crore.
Where is the headquarters of Loom Solar?
The headquarters of Loom Solar is in Faridabad, Haryana (India).
This article has been contributed by Jaepy Kurian, Head of Delivery, India, Orion Innovation.
Advanced technologies such as Artificial Intelligence (AI) and Cloud Computing are transforming businesses globally. Being an early adopter offers significant advantages, and startups have the key opportunity to ride this wave of digital innovation or be left behind. However, integrating new technology is not always a straightforward process. To effectively drive value for your business, it’s crucial to be aware of the complexities, opportunities, and practical strategies involved.
AI & Cloud Offer a Wealth of Opportunities for Innovation
AI, which refers to various machines or software capable of intelligent behavior, is garnering attention across various industries. It involves various techniques, models, and tools to help businesses automate tasks, predict outcomes, and optimize processes. In India, the AI market is growing fast, mirroring global growth rates, and is expected to reach $17 billion USD by 20271. With its ability to enhance decision making, personalize experiences, and generate unique content, AI has attracted investments totaling $4 billion USD in 2022-2023 alone.
Cloud technology plays a significant role in the rise of AI and other cutting-edge technologies. As businesses navigate the complexities of AI adoption, the cloud will serve as a catalyst for agility and cost efficiency. Cloud computing involves delivering computing services over the internet, providing on-demand access to a shared pool of configurable resources such as servers, storage, and applications. It offers a cost-effective alternative to traditional, and often expensive, IT infrastructure. Without the need to own and maintain physical hardware, businesses can bring down both operating expenses and maintenance costs.
Besides cost efficiency, the cloud also allows businesses to scale resources dynamically and enable easier disaster recovery and maintenance. There is a clear need for increased efficiency across industries, and the cloud does wonders for productivity and collaboration, allowing teams to collaborate seamlessly on cloud-based tools from different parts of the world. Additionally, by leveraging reputable cloud providers, businesses benefit from improved security guardrails and enhanced protection against cyberattacks and breaches.
Biggest Barriers to Adoption
Both cloud and AI offer the potential to drive transformative initiatives across industries. Having said that, any organization looking to implement these cutting-edge technologies should consider whether they have the capabilities, skills, and even the opportunities required for a successful adoption. By addressing the most common barriers, startups can determine the right level of investment and balance out their priorities.
One of the primary challenges businesses face in AI adoption is the cost factor. Integrating AI into existing operations requires investment in expensive tools, technology infrastructure, talent acquisition, and ongoing maintenance. Perhaps the second biggest barrier is the availability of the right talent and people. Finding skilled AI professionals remains a daunting task, given the high demand for talent in this field. Notably, India is the 2nd largest AI talent base, with 4.16 lakh professionals working in various AI job functions.
Ensuring the fairness and transparency of AI algorithms is also crucial to building trust with customers and stakeholders. Biases inherent in AI models can lead to unintended consequences, such as discriminatory outcomes, hallucinations, or inaccurate predictions. Given the rise in Generative AI, verifying the accuracy of AI-generated content, images, videos, and code is essential. Additionally, because of the massive amounts of data involved in AI initiatives, adoption can also bring about several concerns in data security and privacy.
Cloud adoption presents a similar set of challenges. Security concerns, such as data breaches, improper configurations, and unauthorized access, remain top priorities for businesses transitioning to the cloud. Finding qualified personnel is also a barrier. Building and maintaining cloud systems require specialized skills that may be in short supply. And for both AI and cloud adoption, compliance with industry regulations and data protection laws adds another layer of complexity. Businesses must ensure that their AI algorithms and cloud infrastructure comply with relevant regulations governing data handling, privacy, and security.
Adopting cloud technology can also present challenges with vendor lock-in. Relying on a single cloud provider may limit flexibility, scalability, and innovation and lead startups to favor open-source or multi-cloud solutions instead. It’s also important to consider connectivity in India. Reliable high-speed internet access may be hard to come by in rural areas, impacting the value cloud technology provides.
Cloud App Market Size from 2015 to 2022
Strategies for Successful Adoption
Despite these challenges, startups can overcome hurdles in AI and cloud adoption through strategic planning and proactive measures. Investing in talent development programs and partnering with academic institutions can help build a pipeline of skilled AI professionals. These programs may include internships, apprenticeships, and training initiatives tailored to equip employees with the necessary knowledge and expertise. Additionally, fostering a culture of innovation, risk-taking, and experimentation within the organization can encourage employees to embrace new technologies and explore creative solutions to business challenges.
When it comes to cloud adoption, startups should prioritize security and compliance from the outset. Conducting thorough risk assessments, implementing robust security controls, and staying informed about industry best practices can help mitigate security risks and build trust with customers and partners.
The Path Forward
Implementing cutting-edge technology such as AI and cloud comes with both opportunities and challenges. While these technologies offer opportunities for innovation, efficiency, and scalability, they also pose challenges such as data privacy concerns, talent gaps, and cybersecurity risks. By conducting thorough assessments and risk analyses, startups can develop strategies to maximize the benefits of AI and cloud adoption while mitigating potential risks. This holistic approach enables businesses to make informed decisions and navigate the complexities of digital transformation effectively.
Harshit Shrivastava, Padam Kataria, and Rajendra Kulkarni founded Zenifi, in 2023 to provide zero-cost and low-cost EMIs to improve conversion rates for healthcare providers, helping them convert walk-in patients by providing them affordable payment options for their treatment
They have tied up with multiple hospitals and aggregators, generating an annual rate of demand worth Rs. 1.2 cr+
BharatX, a Y Combinator-backed fintech startup is solving credit for the Indian Middle & upper class, who even after having sufficient income are unable to get credit due to lack of documentation.
Bangalore, Date TBD: Y-Combinator-backed BNPL FinTech startup, BharatX has acquired Zenifi, a healthcare finance startup providing zero-cost and low-cost EMI solutions. BharatX that provides credit as a service to end users, will be entering the medical lending segment, with this acquisition.
As part of the deal, Padam Kataria, the Co-founder CEO, Zenifi will join BharatX as the Head of Business – Healthcare. Leveraging his extensive experience in the sector gained during his tenure at Navi and Zenifi, Padam will work on building BharatX’s healthcare lending vertical. Harshit and Rajendra will be existing as a part of the deal.
BharatX has a long-standing partnership with Zenifi as they were one of the earliest partners to provide a lending platform to extend credit. By being a part of BharatX, Zenifi team can leverage the pre-existing lending platform and realise better economics. And this acquisition will allow BharatX to break into the healthcare sector, a sector ripe for disruption and one of the largest sectors needing credit after its disruptive success in online shopping credit solutions.
Mehul Jindal, Co-founder CEO, BharatX says, “Healthcare sector in India faces a significant challenge when it comes to paying for medical services. This becomes a problem especially during emergencies. India continues to spend the largest amount for accessing healthcare through their own pockets, making availing medical facilities an expensive proposition. We have been working with Zenifi that is addressing this problem head-on by providing realistic and affordable solutions. This acquisition will allow BharatX to go deeper into the healthcare vertical where currently no fintech or traditional players are able to disburse credit instantly, which is critical in emergency healthcare.”
Padam Kataria,CEO Zenifi Head – Healthcare, BharatX, says, “Joining forces with BharatX is a good opportunity for Zenifi. We have firsthand experience of making medical lending easy and accessible and with BharatX’s well-established credit as a service, the synergies between the two companies will ensure that we can accelerate the speed with which we capture the market. Our goal is to offer easy credit solutions to millions of Indians who are currently left with no choice but to pay OOP for medical situations.”
BharatX enables financing options for 125+ brands in white-labled manner. In the past five quarters, they have grown 33X and have raised more than $4.7 million till date. They are trying to solve the credit problem for the Indian middle-class and upper-class, who even after sufficient income are unable to get credit due to lack of documents. They have disbursed credit to more than 200,000 users till now and are trying to fill a crucial gap in the market left by traditional lending institutes.
BharatX continues to explore growth opportunities and has recently announced partnerships with Cashfree, a prominent payment gateway, alongside existing partnerships with brands such as Flo mattress, Snitch, and Mokobara.
Measuring the success of PR efforts is important for companies to understand its effectiveness. But how do they track and know if their PR is working? To understand this, StartupTalky reached out to PR experts from some of the most amazing PR agencies in India.
Let’s explore how companies can measure PR success and track their efforts. We’ll hear it from PR agency founders to learn valuable metrics and strategies for companies to understand the impact of PR campaigns.
Metrics and ROI can be tracked through the following:
Earned media coverage: The number of articles, media mentions, and broadcasts can be a good measure. Numerous analytical tools exist to count these and measure their impact.
Reach and impressions: The number of unique individuals who saw the media mentions and the total number of times the content was displayed provides another measure of your PR strategy. There are specialised tools that provide a detailed analysis and breakdown of the reach and impressions.
Audience engagement and sentiment analysis: Not just the presence, but the tonality of your content should also be monitored. This helps prevent a possible reputation crisis and maintain a positive brand recall. Other tools to measure ROI can be website traffic analysis, brand awareness surveys, and the uptick/downtick of sales and lead generation.
Sonalika Pawar, CEO, Bold and Beyond
Sonalika Pawar, CEO, Bold and Beyond
Despite common misconceptions, PR does indeed contribute to ROI, and measuring its impact is feasible with modern approaches. One key metric for assessing PR success is the quantity and quality of media coverage garnered. Tracking the number of mentions across various media channels provides valuable insights into brand visibility and reach. Additionally, evaluating the effectiveness of PR campaigns through metrics such as audience engagement, website traffic, and lead generation helps quantify the return on investment.
Moreover, advancements in data analytics enable more sophisticated measurement of PR ROI. By analyzing sentiment analysis, social media interactions, and customer feedback, companies can gauge the impact of PR efforts on brand perception and reputation. Furthermore, correlating PR activities with business outcomes, such as sales revenue or customer acquisition, offers a holistic view of ROI.
Incorporating these metrics into PR strategies allows companies to optimize their efforts and demonstrate tangible results to stakeholders. By aligning PR goals with overarching business objectives and leveraging data-driven insights, organizations can effectively measure and maximize the ROI of their PR initiatives.
Ritika Garg, founder & CEO, AvancePR
Ritika Garg, founder & CEO, AvancePR
Measuring the return on investment (ROI) for public relations (PR) is crucial for startups to assess the effectiveness of their communication strategies. Here’s how startups can track their PR success:
Media Coverage: Evaluate the quantity and quality of media mentions. High-quality articles in reputable publications are a strong indicator of successful PR.
Website Traffic*: Use analytics tools to measure spikes in web traffic following PR campaigns. Increased traffic from press releases or media appearances can indicate effective engagement.
Lead Generation: Track how many leads are generated from PR activities. An increase in inquiries or demo requests can be directly linked to recent PR efforts.
Sentiment Analysis: Assess public sentiment and brand perception through social listening tools, helping gauge your PR efforts’ emotional impact.
By using these metrics, startups can effectively measure PR ROI, helping to refine strategies and achieve better outcomes.
Measuring ROI for PR activities is crucial for all, not just startups. Communication is a management function and must create tangible value to the business.
Forget vanity metrics; focus on impact. Measuring the ROI of PR is more nuanced in the startup world. It’s not just about tracking outputs like media hits but also about understanding the impact on brand perception, customer engagement, and ultimately, business growth.
In the startup world, measuring PR ROI is nuanced. Track outputs like media coverage, but dig deeper. Assess how PR efforts shift brand perception, boost customer engagement, and drive conversions.
Align PR metrics with business goals. Measure how PR activities contribute to key objectives such as customer acquisition, retention, and revenue growth. This strategic alignment ensures that PR isn’t just a cost center but a vital driver of business success.
Use data to refine strategies. Regularly review PR performance, identify what works, and adjust tactics accordingly. This continuous improvement loop maximizes ROI and aligns PR efforts with evolving business needs.
Despite the kind of space across all channels dedicated to discussing ideal PR ROI, there is no conclusive answer or final decision. The best way a company can track success is in the following ways:
Quantitative metrics: Are you getting multiple impressions across media, podcasts, channels, and events? Are they in the relevant sector and will they be reaching the appropriate audiences for your client?
Qualitative metrics: Is your brand in the top-tier events/podcasts and media? Is there credibility that it is receiving in terms of the coverage? Does it stand at par with the other brands in its category or above them?
Tonality: Is the coverage of your brand on point with the messaging you would like to create for it, both in terms of short-term and long-term goals? Does it add value to your brand overall?
Share of Voice: Are you being able to create thought leadership and trust with the kind of PR outreach you are doing? Is it creating a clear story as opposed to white noise?
The most important aspect to consider is that building brands is a marathon and not a race. So keep going for the long haul, and be ready to make it about consistency as opposed to short spurts of activity.
Rohini Saldanha, Founder, The PR Stop
Rohini Saldanha, Founder, The PR Stop
Constant noise is not a metric for PR success. What that means is that if you put out an article a day, you are overdoing it, and overwhelming the reader or your target audience, and over time people will start to ignore your message or be skeptical of its newsworthiness.
Moreover, while you may have deployed the best metrics and analytical tools to determine PR efforts it is not a fair or accurate assessment of how you have moved the needle. PR value should be identified via the outcome – generation of new business, igniting engagement or a movement, attracting the right talent, and forming the right perception with industry stakeholders and associations that matter to you and your business.
I think quantifying PR success is the biggest mistake companies make as there isn’t one metric that is consistent and valued more than the others. It is very important to take feedback from your audience and stakeholders and use it to improve your future PR efforts. PR should be viewed as a multivitamin supplement to your diet. It fortifies all your business efforts. The key is knowing how to harness it to your advantage.
Ashutosh Srivastava, Founder, Point One Communications
Ashutosh Srivastava, Founder, Point One Communications
Measuring the PR ROI is important for companies as it helps in allocating resources effectively and efficiently. First, a KPI should be defined from the beginning which will ensure that all the PR efforts contribute to that goal. While considering ROI a mix of quantitative and qualitative outcomes should be considered for assessment of the performance. Other tools like backlinks, social media engagement, and incorporation of brand logo or spokesperson’s image in the story also play a vital role in accessing the ROI of the PR campaign.
There are various ways to calculate the ROI, the traditional approach where the size of print news is evaluated or compared with the Ad value of that publication for that particular article, and the digital approach where ROI is calculated basis the website readership and unique visitors per month.
By specifically implementing a robust framework for calculating the ROI, clients can be empowered to drive a sustainable PR approach.
Media Mentions: Media mentions are one of the most straightforward metrics for assessing the reach and visibility of a PR campaign. You can keep track of mentions, whether positive or negative, to help you plan better.
Reach + Impressions: In the age of social media, a campaign’s success can be gauged by the reach and impressions received by the brand; these are real-time and help better understand effectiveness.
Share of voice: This can be a good metric to track effectiveness, as it can show where you are going right and, most importantly, where you are going wrong.
It’s important to plan ahead in terms of what your goal is from the campaign before launching it.
Caleb David, Founder & CEO, Perez Consulting
Caleb David, Founder & CEO, Perez Consulting
Measuring PR return on investment (ROI) poses a challenge due to the absence of a direct, universally accepted method. However, one viable approach involves assessing the level of engagement and exposure generated for the brand within a specific program and timeframe.
By tracking metrics such as media mentions, social media interactions, website traffic, and audience engagement, companies can gauge the effectiveness of their PR efforts. While there may not be a definitive benchmark for PR success, achieving approximately 80% of the desired outcomes within a set timeframe is often considered a favorable result.
The metric allows companies to evaluate the impact of their PR initiatives and adjust strategies accordingly. Additionally, qualitative assessments, such as sentiment analysis, key messages captured, and stakeholder feedback, provide valuable insights into the overall effectiveness and perception of PR activities. By employing a combination of quantitative and qualitative measures, companies can better understand the ROI of their PR efforts and make informed decisions to optimize future strategies.
Sowmya Iyer, Founder & CEO, Clarity Communication
Sowmya Iyer, Founder & CEO, Clarity Communication
Imagine a bustling marketplace overflowing with vendors. PR acts as your megaphone, crafting a story that cuts through the noise and attracts your target audience. Data showcases the impact: a strong PR strategy can boost brand awareness by 80%, increasing website traffic and establishing credibility through positive media coverage.
Focus on delivering tangible results and building long-term relationships underscores the importance of tracking metrics such as media coverage quality, audience engagement, lead generation, and ultimately, revenue impact. Implementing robust analytics tools, conducting surveys, and correlating PR activities with business outcomes are key strategies for companies to track and evaluate the effectiveness of their PR initiatives.
Additionally, establishing clear goals, benchmarking against industry standards, and continuously refining measurement methodologies are essential for optimizing PR ROI over time.
Shiva Bhavani, Founder & CEO, Wing Communications
Shiva Bhavani, Founder & CEO, Wing Communications
Measuring PR ROI involves tracking the impact of public relations efforts on sales, brand reputation, and overall business goals. By setting SMART objectives and establishing baselines, companies can effectively gauge the success of their PR campaigns and understand the expected outcomes.
Identifying the right metrics is crucial for generating actionable insights and evaluating the performance of PR initiatives. Key metrics such as media mentions, website traffic from PR activities, engagement metrics like likes and shares, and conversion rates provide tangible data on the effectiveness of PR efforts in driving brand awareness, customer engagement, and lead generation.
Effective communication of PR ROI results is essential for optimising campaign performance and building stakeholder trust. By sharing outcomes clearly and transparently, companies can demonstrate the value of their PR efforts and showcase the impact on various channels like digital media, press releases, web traffic, and social media interactions.
Utilising advanced analytics tools and campaign management platforms enables real-time monitoring and in-depth analysis, empowering PR professionals to make informed decisions and refine strategies for maximum impact and success. Through a strategic approach to measuring PR ROI and utilising the right metrics and tools, companies can track success, refine their PR strategies, and drive continuous improvement in their public relations efforts.
Measuring the ROI of PR is a journey that goes beyond spreadsheets and analytics. At Apostrophe Communications, we’ve woven this narrative into our very ethos. We’ve seen strategic PR campaigns directly correlate with a significant increase in sales and a rise in web traffic. But these numbers tell only part of the story.
For me, the true measure of PR’s value is found in the stories of growth and opportunity that unfold from our campaigns. It’s about the connections made, the audience engaged, new and existing, the conversations started, and the long-term relationships built.
Each campaign is a chapter in a brand’s story, which adds to the brand’s credibility, builds advocacy and loyalists and the ROI is the bookmark that reminds us where we’ve been and guides us to where we’re going. It’s a testament to the power of communication and its role in not just supporting but driving business success.
Shailesh K. Nevatia, Founder, Grandeavour Communication
Shailesh K. Nevatia, Founder, Grandeavour Communication
Measuring the Return on Investment (ROI) of PR efforts is crucial for companies to understand the impact and effectiveness of their communication strategies. This involves tracking key performance indicators (KPIs) such as media mentions, website traffic, social media engagement, lead generation, and sales conversions. Companies can leverage a range of tools, including Google Analytics, social media analytics platforms, and specialized PR software, to monitor and analyse these metrics. By setting clear objectives, establishing benchmarks, and regularly evaluating performance against their goals, companies can effectively measure the impact of their PR campaigns and make data-driven decisions to optimize their strategies for maximum impact and return on investment.
However, one must understand that the significance of PR can always not be measured. The impressions that it leaves in the minds of the audience and the emotions that it can invoke are often beyond any measurement.
New Delhi (India), May 29: Pehle Jaisa, a revolutionary agritech startup, is making a positive impact in the Indian agrarian backdrop with its innovative decentralized approach to organic fertilizer production. By addressing key challenges faced by both farmers and the environment, Pehle Jaisa is paving the way for a more sustainable future.
A Team Rooted in Experience
Pehle Jaisa’s strength lies in its team’s comprehensive background. Led by Pankaj Pandey & Ehtesham Farooqui, serial entrepreneurs with a profound understanding of agricultural dynamics, Pehle Jaisa has an experienced founding team comprising Shabih Abbas, Sumit Suman, Wasim Akhtar & Mantosh Kumar. The team boasts a unique blend of experience in animal husbandry, waste management, agronomy, and rural market development. This deep understanding of the agricultural ecosystem positions Pehle Jaisa to address challenges at their core, ensuring long-term success.
Addressing Challenges, Delivering Solutions
Pehle Jaisa’s approach combats two major issues: Combating Dependence on Chemical Fertilizers: Excessive use of chemical fertilizers has degraded soil health, leading to declining yields and environmental pollution. Their solution lies in its high-quality organic fertilizers. Rich in organic matter and containing enzymes and growth promoters, these fertilizers improve soil structure and reduce the need for chemical fertilizers by up to 25%.
Waste to Wealth Creation: Pehle Jaisa’s ingenious production process takes organic waste from poultry farms, dairies, and bio-CNG plants and transforms it into fertilizer at the source, eliminating transportation costs associated with “first-mile” logistics. This not only reduces waste but also creates a valuable resource for farmers.
Early Success and Environmental Impact
Within just eight months of launch, Pehle Jaisa has sold over 500 metric tons of fertilizer, demonstrating strong market demand for their solution. More importantly, their efforts contribute to a cleaner environment by promoting organic practices and reducing reliance on chemical fertilizers, which are a major source of greenhouse gas emissions.
Looking Ahead: A Sustainable Future for Agriculture
Its vision extends beyond immediate results. The company is actively developing a range of customized fertilizers tailored to specific crops and soil types, ensuring optimal effectiveness for farmers. With its commitment to quality, sustainability, and scalability, Pehle Jaisa is poised to become a leader in India’s organic fertilizer revolution.
Avinash kumar mahato
