Mumbai, India, July 1st, 2024: Pioneered by finance expert Rahul Ghose, Octanom Tech, a leading Investech firm that runs Hedged.in “India’s first ‘Hedged-style’ Investment & Trading platform” is proud to have been awarded the prestigious “Wealth Tech of the Year” award at the BW Business World festival. This recognition underscores Octanom Tech’s significant impact on redefining the investment and trading landscape across India.
Powered by Octanom Tech, the Hedged platform curates low-risk trading and Investing products with a focus on reducing the growing losses of retailers and institutions in India and abroad. With only 3.8% of Indians directly investing in equity, Hedged provides a much-needed solution, offering lower-risk, machine-driven hedged Products & innovative investment solutions both in the equity and derivative spaces. These technologies & products empower investors to make informed decisions, addressing fears stemming from lack of knowledge, time constraints, and market unpredictability.
The BW Businessworld’s Festival of Fintech annually gathers industry leaders and innovators to explore ore the forefront of financial technology. This premier event showcases advancements in AI, machine learning, blockchain, digital banking, mobile payments, cybersecurity, API integration, DeFi, fraud prevention, and open banking, reflecting the rapid evolution of the fintech industry.
In just 15 months since its launch, Hedged & Octanom Tech is one of the youngest companies in India to get this award & has achieved the highest audited success rate on the platform among similar competitor platforms in India. This rapid growth and success are backed by a team of experts, including PhD Dr. Praveen Dwaraknath & CTO Shiv Kumar Puppala, and is led by Rahul Ghose, who is one of the foremost authorities in India in the options space and the former Vice President of Sharekhan.com. Under his visionary leadership, Octanom Tech & his team of experts are committed to making intelligent technology accessible to all of India’s retail traders and investors, fostering their active participation in and contributing to India’s growing economy in a safer way.
“We are incredibly honoured & humbled to receive the ‘Wealth Tech of the Year’ award,” said Rahul Ghose, Founder & CEO of Octanom Tech. “This recognition is a testament to our commitment ‘To reducing a 100 Billion dollars’ worth of losses over the next decade’ in India and around the world. Product Innovation and our dedication to empowering investors with technology and knowledge remains on our forefront agenda. We will continue to drive forward with our mission to transform the investment & Trading landscape in India and overseas.”
The Business World Festival of Fintech is one of the most anticipated & recognized events in the fintech industry, celebrating outstanding achievements and innovations that shape the future of financial technology. The award further solidifies Octanom Tech’s position as a trailblazer in the fintech space.
About Octanom Tech
Octanom Tech is a leading fintech firm dedicated to leveraging advanced technology to create innovative Trading & investment solutions. The company’s flagship platform, Hedged.in, is designed to empower retail investors with lower-risk, Tech & AI-driven investment products, helping them navigate the financial markets with confidence.
In the eco-friendly products and social enterprise sector, Aadivasi.org distinguishes itself as India’s first ImpactCommerce website, empowering tribal communities through sustainable practices and cultural preservation. By offering eco-friendly products made by tribal artisans, Aadivasi.org supports both environmental sustainability and economic empowerment.
In this article, explore Aadivasi.org’s journey, its founders, business and revenue model, challenges faced, growth, and more.
Aadivasi.org – Company Highlights
Company Name
Aadivasi.org
Headquarters
Mumbai, Maharashtra, India
Sector
Social Enterprise, Environmental Sustainability
Founder
Dr. Bikrant Tiwary, Supriya Patil
Website
aadivasi.org
Aadivasi.org – About
Aadivasi.org is a social enterprise that combines the promotion of eco-friendly handicrafts with support for social causes. Founded by Dr. Bikrant Tiwary and Ms. Supriya Patil, the company provides a unique platform where users can contribute to environmental and social causes and receive tangible rewards in the form of tribal and eco-friendly handicrafts. By facilitating tree planting and supporting tribal artisans, Aadivasi.org addresses climate change, preserves cultural heritage, and promotes sustainable development.
Aadivasi.org
Aadivasi.org – Industry
Aadivasi.org operates in the eco-friendly products and social enterprise sectors. The global eco-friendly products market was valued at approximately USD 160 billion in 2020 and is expected to grow at a CAGR of 8-10% over the next five years.
Aadivasi.org aims to capture a significant share of the Indian eco-friendly products market and establish a strong presence globally by leveraging its unique social enterprise model.
The industry is expected to grow as consumers increasingly prioritize sustainability and social impact. Over the next five years, advancements in technology and increased environmental awareness will drive demand for eco-friendly products.
In 5 years, Aadivasi.org aims to be a leading platform for eco-friendly products and social causes, with a significant user base and extensive impact on tribal communities.
By the 10-year mark, the company envisions expanding globally, setting standards for social enterprises, and making substantial contributions to environmental sustainability and cultural preservation.
Dr. Bikrant Tiwary and Ms. Supriya Patil are the co-founders of Aadivasi.org.
Dr. Bikrant Tiwary and Ms. Supriya Patil, Co-Founders, Aadivasi.org
Dr. Bikrant Tiwary
Dr. Bikrant Tiwary is the co-founder of Aadivasi.org. He holds a postgraduate degree in HR and Marketing and a Ph.D. in Social Enterprise Profitability. With extensive experience in social enterprises, Dr. Tiwary plays a pivotal role in shaping the strategic direction, establishing partnerships, and overseeing the overall management of Aadivasi.org.
Ms. Supriya Patil
Ms. Supriya Patil co-founded Aadivasi.org, bringing with her a strong background as an Environmentalist with deep knowledge of nature conservation, sustainability, and inclusive growth. She leads project implementation, sustainability initiatives, and community engagement.
Team Size and Culture
Aadivasi.org currently has a team of 9 members. The work culture emphasizes collaboration, innovation, and a strong commitment to social and environmental impact.
Aadivasi.org – Startup Story
The idea for Aadivasi.org emerged from Dr. Bikrant Tiwary’s observations during his time at Grow-Trees, where he noted the migration of rural and tribal communities to cities for labor, leaving behind their traditional skills and planted saplings.
The concept was validated through extensive field research, interactions with tribal communities, and pilot projects that demonstrated the feasibility and impact of combining eco-friendly products with social causes.
Initial discussions with colleagues, community leaders, and stakeholders received positive responses, highlighting the potential impact and sustainability of the idea. This early validation encouraged the team to proceed with developing Aadivasi.org into a platform that could empower tribal communities while promoting sustainable practices.
Aadivasi.org – Vision and Mission
Short-term Vision:
To plant a minimum of 2.5 million trees by the end of the third year.
Achieve a revenue target of INR 25 crores.
Introduce additional support initiatives for tribal areas, such as mid-day meals, tuition fees, and sanitary napkins for girl students.
Long-term Vision:
To become a comprehensive platform supporting sustainable development, environmental conservation, and socio-economic well-being of tribal communities.
Expand offerings to encompass all forms of tribal arts and crafts, and establish training centers across India.
Core Belief:
The company is driven by the belief that sustainable development and preservation of cultural heritage can go hand-in-hand with economic empowerment.
Motto:
“Promoting Sustainable Development and Cultural Preservation through Nature-based Solutions and Eco-friendly Handicrafts.”
Aadivasi.org offers eco-friendly handicrafts and products created by tribal artisans. In exchange for contributions to social causes, users receive these products as tangible rewards.
The platform addresses the preservation of tribal art and craft and promotes employment and economic empowerment of tribal communities. It also contributes to environmental conservation through tree planting and combating climate change.
Aadivasi.org uniquely combines support for social causes with tangible rewards, promoting both cultural preservation and environmental sustainability.
Aadivasi.org uses an e-commerce platform to facilitate transactions and manage contributions. Its advanced tracking systems ensure transparency and accountability in social contributions.
Aadivasi.org – Name and Logo
Aadivasi.org Logo
The name “Aadivasi.org” reflects the company’s focus on supporting tribal (Aadivasi) communities. It underscores the mission to preserve tribal culture and promote sustainable development through nature-based solutions.
Aadivasi.org – Business and Revenue Model
Aadivasi.org operates under a business model that combines social cause contributions with eco-friendly product rewards. Users contribute to social causes through purchases on the platform, thereby supporting tribal communities and environmental initiatives.
Aadivasi.org Revenue Model:
Social cause budget: 35%
Eco-friendly product cost: 35%
Overhead cost: 15%
Net margin: 15%
Aadivasi.org – Launching Company Strategies
Aadivasi.org utilized personal networks, and social media platforms, and formed partnerships with NGOs and corporates to acquire its first 100 users. The strategy focused on clear messaging emphasizing the dual impact of supporting social causes while receiving eco-friendly products.
Aadivasi.org – Customer Growth and Retention Strategies
The company leveraged word-of-mouth, influencer partnerships, and targeted online advertising. Aadivasi.org also established partnerships with corporates for CSR initiatives. Successful campaigns highlighted the tangible impact of contributions, which resonated with users.
Aadivasi.org invests strategically in digital marketing, partnerships, and content creation to drive growth.
Aadivasi.org – Challenges Faced
The significant challenges faced by Aadivasi.org include:
Ensuring consistent quality and supply of handicrafts.
Overcoming skepticism about the impact of contributions.
The solutions implemented by Aadivasi.org include:
Developed rigorous quality control processes.
Enhanced transparency and communication about the impact of contributions.
Aadivasi.org – Marketing Strategy
A notable campaign involved a partnership with a well-known social organization, which significantly boosted visibility and sales through joint tree-planting initiatives and eco-friendly product promotions.
Aadivasi.org – Growth
Aadivasi.org operates primarily in India, with plans to expand internationally.
Key Metrics:
Revenue: Targeting INR 25 crores by the end of the third year.
User Base: Monthly growth in repeat customers (27%).
Notable Clients: Includes various individuals and corporates for employee and customer gifting.
Aadivasi.org – Funding
Currently, the company is bootstrapped. Plans for seeking external funding to scale operations are under consideration.
The funding approach of the company involves leveraging networks, attending pitch events, and engaging with impact investors who align with the company’s mission.
Aadivasi.org provides a unique platform where users can contribute to environmental and social causes and receive tangible rewards in the form of tribal and eco-friendly handicrafts.
Who is the founder of Aadivasi.org?
Dr. Bikrant Tiwary and Ms. Supriya Patil are the co-founders of Aadivasi.org.
What is the business model of Aadivasi.org?
Aadivasi.org operates under a business model that combines social cause contributions with eco-friendly product rewards.
Rusmin Lawin, Global Ambassador of Real Estate in Indonesia, stands out as a popular figure in the property market of Asia-Pacific and the Middle East.
With his leadership and innovative initiatives, he has significantly impacted regional development in the real estate environment. He has set benchmarks and his actions and success inspire future leaders.
Diverse Leadership Roles
Rusmin has an extensive portfolio including several prestigious positions. He is the Global Ambassador, as well as Vice President of the Real Estate Indonesia Developers Association where he plays a crucial role in foreign affairs. Also, he serves as a Board Member of the Indonesia Hong Kong Business Association.
He is the Chairman of the Regional Developments Committee at the Indonesia Chamber of Commerce and Industry.
In FIABCI, Rusmin holds influential positions, including President of FIABCI Asia Pacific, and in 2021 -2022 appointed as FIABCI Representative to the United Nations in Vienna and Geneva. His work has been recognized globally, thus, in 2022, he was awarded the Asia Pacific Real Estate Leader at the Burj CEO Awards in Dubai.
Rusmin Lawin Awarded Asia Pacific Real Estate Leader at the Burj CEO Awards, Dubai
Initiatives and Achievements
Rusmin Lawin’s leadership in FIABCI covers a diverse region of 18 countries. He is considered a champion of innovation and research, focusing on the rapid development of real estate in Asia.
One of his most notable projects is the promotion of Nusantara New Capital City, a $33 billion initiative. This project aims to create a new economic hub in the ASEAN region, contributing significantly to the economic integration and growth of the area under the BIMP EAGA program.
Rusmin’s efforts have also led to the liberalization of foreign investment in Indonesia’s property market. By allowing foreign investors to purchase property using their passports, he has made significant strides in positioning Indonesia as a global property hub.
On July 13, 2023, Bambang Susantono, head of the Nusantara Authority, and Rusmin Lawin, FIABCI Asia Pacific Region president, were honored for their efforts in developing Nusantara.
“The IKN program must continue as it is excellent for the equitable development of our nation’s future,” Rusmin said.
He emphasized the need for balanced economic development, noting that Java and Sumatra account for 80% of economic activity, while the eastern parts, including Kalimantan, Sulawesi, and Papua, contribute only 20%.
Rusmin envisions creating an international-level regional economic center involving neighbors such as Sabah, Sarawak, Brunei, and the Philippines, leading to a new phase of economic growth.
Leadership Philosophy
Rusmin’s leadership is driven by the belief that property ownership is a key driver of economic success.
He emphasizes the importance of real estate as an asset for those seeking to improve their socioeconomic status. His goal is to send a clear message, particularly to developing nations, about the economic power of property ownership.
The housing backlog in Indonesia currently stands at 11.6 million units. Rusmin aims to reduce these housing challenges.
He advocates for the development of affordable, quality housing, especially for workers. His strategy includes leveraging Indonesia’s vast market, natural resources, and infrastructure to attract both domestic and international investments.
Inspiration to Future Leaders
With his years of experience, Rusmin advises young professionals to remain focused and determined.
He highlights the importance of finding a niche and gaining domain expertise through continuous learning and development.
In a world where frequent job changes are common, Rusmin’s guidance emphasizes long-term commitment and deep knowledge acquisition.
Personal Interests
Outside his professional life, Rusmin enjoys traveling and exploring different cultures. He is particularly fond of Asian cuisine, with Rendang curry being his favorite dish.
His reading interests include books on geopolitics and philosophy. Among his favorite travel destinations are various European and East-Asian countries.
Global Industry Influence
Rusmin Lawin (second from right) with Other Global Leaders
Rusmin’s influence extends beyond Indonesia. He is a co-chair of the Business & Industry Committee and a Global Advisor of the Fundacion Metropoli in Spain and the Middle East Cities Center in Dubai.
His advisory role to the Chairman/Minister of Nusantara National Capital City Authority underscores his strategic involvement in significant national projects.
In his role as a Special Advisor, Rusmin contributes to the development of Regional Economic Zones and Partnership Regions, initiatives that align with President Joko Widodo’s administration’s vision for Indonesia’s future.
He has traveled to 34 countries promoting Nusantara during the pandemic in 2021 and 2022, earning recognition and winning the Indonesia Museum Record.
Conclusion
Rusmin Lawin’s leadership in the real estate sector is marked by innovation, strategic thinking, and a deep commitment to sustainable growth.
His efforts have substantially transformed Indonesia’s property market and positioned the country as a key player on the global stage. Through his various roles and initiatives, Rusmin continues to inspire and mentor the next generation of leaders, stepping up a vision of economic success and sustainable development in real estate.
This article is to be attributed to Edul Patel, CEO of Mudrex, a Global Crypto Investment Platform.
In recent times, cryptocurrencies have seen massive growth and adoption with regulatory developments and giant companies investing in it. With this, the global crypto market capitalization also reached the peak at $2.5 trillion and Bitcoin setting a record of all-time high at $74,000 level. Market such as cryptocurrency which is operational 24/7 needs investors and traders to be on their toes to not miss a potential opportunity. This is where market participants are turning towards predictive analytics powered by Artificial Intelligence (AI) for data-driven decision-making.
How can AI be leveraged to Predict the Market?
Analyzing the Data: AI can analyze large amounts of data at a greater speed when compared to humans. By using Machine Learning (ML) models, AI can identify any patterns or correlations, or anomalies within the crypto market which cannot be done by a human analyst. To help investors and traders make well-informed decisions, these models analyze data across platforms such as social media, news, trading volumes, and blockchain transactions.
Sentiment Analysis: As the crypto market is operational around the clock, understanding the sentiments of the market participants is important. Any sort of sentiment, be it positive or negative can impact the market movements. AI-powered sentiment analysis can help investors and traders an immediate pulse of the market to adjust their strategies and feel more in control.
Predictive Analytics: Through AI algorithms, market participants can identify patterns or trends using historical data to forecast or predict future price movements. These models can add and analyze many variables including historical price data, trading volumes, market capitalization, and macroeconomic indicators to generate probabilistic forecasts. Additionally, with backtesting and optimization, AI models can also learn and adapt according to evolving market conditions. This helps in reassuring investors about the reliability and accuracy of predictions over time.
Algorithmic Trading: Algorithmic trading depends upon AI-driven formulas to perform trades based on established standards or guidelines. These formulas can determine successful chances in the crypto market by examining real-time market information as well as carrying out trades at a greater speed. These tools can assist in getting rid of human feelings as well as predispositions from the trading procedure to take advantage of market inefficiencies and also produce regular returns.
Even though AI holds great promise, it also comes with its own challenges and limitations. One of the major challenges is the need for more high-quality data since the crypto market is highly volatile and still in its early stages. Since the market is volatile it can be susceptible to sudden shifts and black swan events posing some set of challenges. Additionally, it is also important to address the ethical considerations as AI is increasingly integrated into investment strategies. The use of AI-powered algorithms raises concerns about manipulation, especially in areas where crypto is still not regulated.
Final Thoughts
AI is changing the way investors and traders predict and navigate the crypto market landscape. By leveraging AI-driven analytics, market participants can gain valuable insights, manage risks, and capitalize on lucrative opportunities in the dynamic crypto market. However, it is also important to understand the challenges and ethical considerations before using AI for trade or investment-related decisions. AI can definitely help in providing insights, however, it is always suggested to do your own research and get into the market.
In this exclusive interview with StartupTalky, Vishal Parmar, Founder and CEO of VAP Group, shares his journey of how they began in the digital marketing sector, expanded into various services, and grew into a global business. He talks about VAP Group’s strategic pivot to blockchain, AI, staffing, and media services, and their recent expansion into Dubai and Hong Kong. Parmar discusses future plans, the success of the Global Blockchain Show, and how VAP Group addresses industry challenges while aiming to change the business world and create a global community.
StartupTalky: Can you give a brief overview of VAP Group and the recent pivot to a multinational firm? What factors influenced this decision, and how does it reflect VAP Group’s mission and values?
Mr. Parmar: I founded VAP Group at the age of 19, driven by a vision to shape the future of business. In the early days, I led a team of 20, where my youth often set me apart. We started in the digital marketing sector and later expanded into various other services which led VAP Group to appear in Global services. While SEO Services remain our core services, we emerged into various other services. Right now, we have many brands under VAP Group amongst which are Staffing Ninja, Marketing Ninja services which help crypto companies to enable smooth marketing and hiring processes.
We also launched Two premium global news websites Times of Blockchain & Times of AI to cater to the crypto and AI Communities with the latest and authentic updates. Seeing the growth and potential in emerging technologies such as blockchain and artificial intelligence propelled me to step foot in the events and conferences domain and this is how VAP Group Launched its first edition of the Global Blockchain Show and Global AI Show in Dubai in the month of April.
2023 marked a period of unprecedented growth and expansion for VAP Group. We opened four offices in India and established our global presence by inaugurating two offices in Dubai and Hong Kong. We are hopeful about further expansion around the world.
I truly believe in the power of adaptability and foresight. Our evolution from digital marketing, recruitment, and media services to events and conferences was a strategic progression, driven by our unwavering commitment to staying ahead of the curve. Today, as VAP Group continues its ascent to new heights, I remain resolute in our mission to revolutionize the business landscape. We are not merely building a company; we are creating a Global community of people who are poised to make a significant impact in the world.
StartupTalky: What new services or technologies is VAP Group planning to explore in the coming years?
Mr. Parmar: We are absolutely thrilled with the incredible response we’ve received for both the Global AI Show and the Global Blockchain Show which took place in April in Dubai. The enthusiasm underscores the immense growth potential we’re tapping into. Looking ahead, VAP Group is expanding our events portfolio, exploring new verticals within emerging technologies, and supporting ambitious startups. We are also dedicated to continually enhancing the experiences at the Global AI Show and the Global Blockchain Show. By listening to attendee feedback, we will fuel improvements and innovations for future editions.
Our ambitions extend beyond the current markets. We are actively exploring opportunities to take our impactful events to other key global destinations, solidifying our presence on the international stage. As we work to make the Global AI Show and the Global Blockchain Show our flagship events, we have also launched our media ventures, Times of AI, dedicated to AI news, and Times of Blockchain, a premium crypto news website for the most authentic and timely information and news sourced from global teams. Additionally, we look forward to the growth prospects of our other segments like CryptoNewZ, Blockchain Marketing Ninja, and Blockchain Staffing Ninja, which are integral to our core business strategy and will continue to play vital roles in supporting our overall mission.
In the upcoming days, we also wish to launch the Global Blockchain Show & Global AI Show second edition in the month of December for which date announcements are yet to be done.
StartupTalky: What is the main focus of VAP Group’s signature event- the Global Blockchain Show happening in December 2024?
Mr. Parmar: The main focus of VAP Group’s signature event, the Global Blockchain Show happening in December 2024, is to create the ultimate networking event with a festival-like atmosphere. Unlike traditional conferences, this event dedicates two full days to extended networking and business discussions in a relaxed and engaging environment.
To enhance the experience, the event every hour will feature rapid-fire 10-minute talks from leading blockchain figures, providing concise and impactful insights and predictions for 2025, and ensuring the audience remains engaged.
The event also emphasizes accessibility and interaction with headliners, who will stay on the main floor to engage directly with attendees before and after their talks. The integrated expo and stage area allows for a seamless flow of information and interaction, with talks audible from anywhere in the venue, and the non-traditional expo setup encourages lively and meaningful interactions in a dynamic, rave-like environment.
A flexible agenda ensures that attendees can enjoy the event without worrying about missing key presentations due to overlapping schedules. Recognizing that a significant portion of business deals happen after hours, the event maximizes these opportunities, catering to preferences for after-party connections with statistics showing that 71% of business occurs after hours and 61% of attendees prefer these connections.
Positioned as the season finale of the global blockchain calendar, the Global Blockchain Show serves as a year-end wrap-up and a kick-start for 2025, offering fresh insights and strategies. To build buzz and community engagement, the event will leverage social media campaigns with hashtags like #TheBlockchainBlowout and #TheBlockchainSeasonFinale.
StartupTalky: What sets the Global Blockchain Show apart, and what’s your greatest achievement with it so far? How do you plan to ensure its success?
Mr. Parmar: The Global Blockchain Show sets itself apart with its unparalleled resilience and ability to attract a remarkable audience despite challenging circumstances. For instance, on the day of our event in Dubai, the city was hit by heavy rains and floods, yet we welcomed thousands of visitors. This turnout, even in adverse weather, speaks volumes about the event’s significance and the commitment of our attendees. Our greatest achievement so far is this extraordinary level of participation, alongside hosting some of the most eminent speakers and enthusiasts in the blockchain and AI fields, making the event a resounding success.
Visitors to the Global Blockchain Show had the unique opportunity to see the world’s first AI humanoid robot, Sophia, who serves as the Official Ambassador of both the Global AI Show and the Global Blockchain Show. Witnessing Sophia live in action—talking and expressing human-like emotions—was a highlight for many attendees.
Additionally, The Global Blockchain Show provided an invaluable platform for networking with global industry experts and leaders in the web3 domain, including H.E. Justin Sun, Founder of TRON and Member of the HTX Global Advisory Board; Lennix Lai, Chief Commercial Officer of OKX; and Dominic Williams, Founder & Chief Scientist at DFINITY Foundation. It also showcased fantastic solutions and innovative products from futuristic companies, allowing attendees to explore the latest developments in the blockchain ecosystem, from decentralized finance platforms to non-fungible tokens and beyond.
To ensure the continued success of the Global Blockchain Show, we are committed to listening to attendee feedback and continually enhancing the event experience. Our goal is to create a dynamic and engaging platform that not only informs and inspires but also fosters meaningful connections and innovations in the blockchain space.
StartupTalky: What are the major attractions of the Global Blockchain Show- Dubai 2024?
Mr. Parmar: The previous edition of the Global Blockchain Show in Dubai was a remarkable success, showcasing numerous major attractions that set it apart as a leading event in the blockchain and crypto space.
One of the standout features was the presence of world-class speakers and influencers. Attendees had the privilege of hearing from prominent figures such as Carl Runefelt, from “The Moon,” the company which has invested in over 400 blockchain startups, and Grey Jabesi, the founder of Crypto University. These speakers shared their insights and experiences, providing valuable knowledge to all participants.
The event also featured exclusive keynotes and panels, which included thought-provoking talks and debates on the main stage. Notable speakers like Dr. Sameer Al Ansari, CEO of RAK DAO, and Talal Tabbaa, CEO and Co-Founder of CoinMENA, were among the key figures who contributed to the rich content of the event. These sessions provided deep dives into current trends and future directions in the blockchain industry.
Networking opportunities were abundant, allowing attendees to connect with global industry experts and leaders. The event facilitated interactions with influential individuals such as Jeremy Firster from the Cardano Foundation and David Palmer from Vodafone’s Digital Asset Broker Platform. These connections were invaluable for fostering collaborations and building professional relationships.
StartupTalky: What are the major challenges you have faced in the blockchain industry worldwide, and how does VAP Group plan to handle these challenges?
Mr. Parmar: The blockchain industry worldwide faces several significant challenges, including regulatory uncertainties, security concerns, and the rapid pace of technological advancements. VAP Group addresses these challenges by providing timely and fast-paced tailored marketing solutions to crypto companies and offering comprehensive marketing & staffing services.
Additionally, VAP Group supports clients through PR and advertising, media and management, digital marketing, and organizing conferences and expos. Our holistic approach ensures that blockchain projects are equipped with innovative strategies and the latest trends, helping them navigate the complexities of the industry effectively.
StartupTalky: Are there any specific tools or technologies VAP Group uses to enhance its services?
Mr. Parmar: Yes, VAP Group leverages a variety of tools and technologies to enhance its services across different domains. Specifically for our SEO efforts, we utilize Ahrefs for comprehensive backlink analysis and keyword research, Grammarly to ensure our content is polished and error-free, and SurferSEO to optimize our content for search engines based on real-time data.
Beyond SEO, we employ several project management tools such asClickUp to ensure our marketing services are precisely aligned with client requirements and project timelines. These tools help streamline our workflows, facilitate team collaboration, and maintain the highest standards in service delivery.
StartupTalky: Are there any plans to integrate AI into your team’s workflow? If so, which departments are likely to see this implementation first?
Mr. Parmar: So, Yes! we are actively planning to integrate AI into our team’s workflow. We’ve already begun using AI tools in our creative department for creating conceptual images, which has significantly enhanced our creative process by providing unique and innovative visual concepts.
Additionally, several key departments are set to see AI implementation first. Our design team, for instance, is leveraging AI to generate conceptual images and streamline the design process. Our team is using Microsoft free ai-generator and Midjourney etc tools for now. Using AI tools, Our team can explore a wider range of design possibilities and achieve higher efficiency in project execution.
Moreover, our customer service department is adopting AI-powered assistance to enhance the quality and speed of responses. This ensures that our clients receive timely and accurate support, improving overall customer satisfaction.
The marketing team is also adapting to some bended techniques and AI tools to analyze market trends and consumer behavior, enabling more targeted and effective campaigns. By integrating AI into these areas, we aim to achieve the best possible outcomes and continuously elevate the quality of our services.
StartupTalky: Can you discuss a particularly successful project or client case where VAP Group’s services significantly boosted their growth?
Mr. Parmar: We have numerous success stories, but a particularly noteworthy example is our recent work on the Global Blockchain Show and the Global AI Show. These events were pivotal projects for VAP Group, showcasing our comprehensive capabilities in event management, marketing, PR, and conference production.
For both shows, we had the privilege of having Sophia, the robot, as our official brand ambassador. This not only added a unique and futuristic appeal to the events but also underscored our commitment to integrating advanced technology into our projects.
These events were entirely in-house endeavors. Our marketing team worked tirelessly to create compelling campaigns that reached a global audience. The PR team ensured extensive media coverage, generating buzz and excitement leading up to the shows. Meanwhile, our event management and conference production teams meticulously planned and executed every detail, from logistics to speaker line-ups, ensuring a seamless experience for all attendees.
Despite facing a severe natural calamity in Dubai, our efforts paid off. The events attracted a substantial number of attendees, demonstrating the resilience and dedication of our team. The success of these debut events was not just measured in footfall but also in the positive feedback and engagement we received from participants and stakeholders.
Following this success, we are excited to announce the second edition of the Global Blockchain Show and the Global AI Show, scheduled for December. We are confident that these upcoming events will build on the success of the first editions and continue to set new benchmarks in the industry.
We would also like to extend a warm invitation to StartupTalky to join us as one of our media partners for these upcoming events. Your partnership would be invaluable in helping us reach an even wider audience and making the second edition of our shows an even greater success.
StartupTalky: How does VAP Group measure the success of its projects and services, and what metrics are most important in evaluating their impact?
Mr. Parmar: VAP Group measures the success of its projects and services through a combination of quantitative and qualitative metrics tailored to each client’s goals. Key performance indicators (KPIs) include:
SEO Performance: Metrics such as organic traffic, keyword rankings, domain authority, and backlink profile are crucial. Tools like Ahrefs help us track these effectively.
Content Quality: Engagement metrics such as bounce rate, time on page, and social shares are used to gauge content effectiveness. Grammarly ensures our content meets high standards, while SurferSEO helps in optimizing it for better performance.
Conversion Rates: Monitoring lead generation, conversion rates, and ROI from marketing campaigns provides insight into the financial impact of our efforts.
Client Satisfaction: Regular feedback from clients, retention rates, and Net Promoter Score (NPS) help us understand and improve client satisfaction.
Project Management Efficiency: Using project management tools, we track project timelines, task completion rates, and team productivity to ensure our services are delivered efficiently and meet client requirements.
These metrics collectively help VAP Group evaluate the impact and success of its projects, ensuring continuous improvement and alignment with client objectives.
StartupTalky: What role do you think blockchain technology will play in the next five years, and how is VAP Group preparing for these changes?
Mr. Parmar: Blockchain technology is poised to play a transformative role in various industries over the next five years. It is expected to revolutionize sectors such as finance, supply chain management, healthcare, and more by offering enhanced security, transparency, and efficiency. Key developments we anticipate include widespread adoption of decentralized finance (DeFi), increased use of smart contracts, and greater integration of blockchain in regulatory compliance and data management.
At VAP Group, we are proactively preparing for these changes by expanding our expertise in blockchain technology. Here are a few ways we are getting ready:
Expertise Development: We are continuously training our team to stay ahead of the curve in blockchain innovations. This involves specialized training programs, attending industry conferences, and collaborating with leading blockchain experts.
Strategic Partnerships: We are forming strategic partnerships with blockchain technology providers and innovators. These collaborations help us integrate cutting-edge blockchain solutions into our services, ensuring we can offer the best to our clients.
Apart from that we are already working on blockchain integration in services, through our events like the Global Blockchain Show, we are positioning ourselves as thought leaders in the blockchain space. We are also developing bespoke blockchain-focused solutions tailored to our clients’ needs. Whether it’s integrating blockchain for secure transactions, leveraging smart contracts for efficient business processes, or enhancing data security, we are committed to helping our clients harness the power of blockchain.
By staying at the forefront of blockchain technology and integrating it into our services, VAP Group is well-prepared to navigate and lead in the evolving landscape of the next five years.
StartupTalky: What advice would you give to new blockchain startups that are trying to be successful in this competitive market?
Mr. Parmar: I have observed the profound impact blockchain has in empowering communities, so I strongly advise blockchain startups to foster community engagement through transparency and open communication. Develop strategic partnerships to leverage resources and explore new markets.
For new blockchain startups, my advice is to concentrate on solving real-world problems where blockchain technology offers clear value. Embrace innovation and adaptability by staying up-to-date with technological advancements and market trends. Build a strong, diverse team that is passionate about blockchain. Prioritize security with robust measures and regular audits to establish user trust. Stay informed about regulatory compliance to avoid legal issues and focus on providing a seamless user experience. Ensure you have a sustainable business model with a clear path to profitability.
Finally, remain persistent and resilient, learning from failures and iterating quickly. By adhering to these principles, startups can build strong foundations and thrive in the competitive blockchain industry.
The startup industry of India is flourishing, especially rising entrepreneurial drive amongst the younger generation of India. With numerous success stories, the Indian startup ecosystem has witnessed a remarkable increase in venture capital investments, attracting both local and global investors.
The “Crafting Bharat – A Startup Podcast Series” powered by AWS, and an initiative by NewsReach, in association with VCCircle, unlocks the secrets behind these successful entrepreneurs’ journeys aiming to equip aspiring entrepreneurs and business enthusiasts with invaluable insights. The podcast series is hosted by Gautam Srinivasan, famed for hosting a diverse range of TV and digital programs, currently consulting editor at CNBC (India), CNN-News18, Mint, HT Media, Forbes India, and The Economic Times.
Given the importance of artificial intelligence (AI) in today’s technological context, a seasoned entrepreneur Sanket Shah, CEO of InVideo, is changing the way people create video content. In the Crafting Bharat Podcast Series, Shah talks about his founder journey, building AI-enabled video editing software and upcoming trends in the industry.
Explore the tales of Indian Startup founders’ transformation from dreams to reality, navigating challenges to seize opportunities through the Crafting Bharat Podcast Series.
Segment 1: The Incubator
Between the 2012 to 2017 phase how did your seed of an idea for Invideo germinate, considering you had founded Visify Books and MassBlurb (with Pankit) in the meanwhile, and how did it evolve further in the 2017 to 2019 period? Give us the highlights when it comes to the ups and downs?
I was thinking about starting a business in India while I was in the US, but I think that’s not how it works because to do a business in India then you need much deeper Indian insights. You need to be in India and work here, you can’t sit somewhere else and think that I will start a recurring business in India. In 2014, there was NACH where you needed to fill a form and submit it, for them to initiate recurring payments allowing you to start a recurring business. That was my biggest mistake to think that way. I never got a closure from Visify Books. I thought that videos should not be made like this and sometime in 2017, I started InVideo.
Crafting Bharat, Episode 3 With Sanket Shah, CEO, InVideo
Your seed round in May 2018 and the second one in October 2019 were tepid. But the third round in Feb 2020 brought in $2.5 million, that helped you launch your automated assistant, then in October 2020 you got another $15 million as Series A, and then the biggie, $35 million in July 2021 for Series B. What changed in 2020 that drove investors to you?
First, We operate in a bottomless market; the market is extremely large. I believe that over a billion people in the world are going to create videos and I don’t think there is any debate there. Second, it comes down to confidence in the founder. Track record and talking to the founder gives that confidence to the investors to invest.
I read somewhere that you are now the largest prosumer SaaS company in Asia. What are the lessons that you have learnt in scaling up Invideo from a tech standpoint?
If the creators can create videos in a very natural environment that’s what I think gets to a billion users. It is a series of stability, how it’s distributed and how it can all be tied together. The future of all the software is in the browser and it is also across all devices. Our entire system works on AWS and the scaling was very smooth. AWS supported us in a very early stage.
Segment 2: The Accelerator
You met Sam Altman of OpenAI recently. What did you two talk about?
I met him for over 2 hours, and it was a fun conversation. We briefly talked about what to expect in the future. There will be a requirement of more electricity for advancement in the world of AI, which hopefully will get solved by nuclear fusion. Second, is that compute has become extremely important.
What do startup founders need to focus on when thinking of the risk?
It’s very risky. I do not think you can do this journey for money. You pick up this journey for fun. The gratification point of this journey is not the money you will get later, because most likely you might not earn money.
Is it a better approach to release a good product and improve it to perfection with feedback received?
In my opinion there needs to be a judgment and a time to launch but the earliest you go out is the best for the business.
The startup ecosystem in India has grown tremendously in the last decade. The increasing adoption of digitization coupled with government initiatives have opened new avenues for budding entrepreneurs.
Stay tuned to the Crafting Bharat Podcast Series as they bring you these inspirational entrepreneurs for insightful and candid discussions with Gautam Srinivasan.
Every person on this planet is fond of online marketplaces these days. There’s no one left who has never ordered something online, and there is no address that has not seen a delivery from an eCommerce shop. You might wonder how it all began and which were the initial companies of such a grand market that has conquered every city or town, of a country, and even union territory.
With Boston Computer Exchange formed in 1982, the ’90s became an era during which most of the biggest eCommerce websites came into existence. Alibaba is one of them. The Chinese multinational company Alibaba Group specializes in eCommerce, retail, internet, and technology sectors.
With being the biggest venture capital firm, Alibaba has also been recognized as the fifth largest artificial intelligence company in 2020. Speaking of its eCommerce capabilities, the second largest financial service group via its fintech arm called Ant Group hosts a plethora of marketplaces. These marketplaces include Alibaba.com which is a B2B marketplace, then Taobao a C2C platform, and Tmall which is a B2C marketplace.
You might recognize Alibaba entering the media and entertainment industry as well, through which the world’s largest retailer has earned revenues rising triple percentage year after year.
Forbes has even named the Alibaba group as the 31st largest public company in the world in its Forbes Global 2000 list of 2020.
The Chinese B2B marketplace was founded on 28 June 1999. It was founded by Jack Ma and his 17 friends and students in his apartment situated in Hangzhou. The largest B2C company in the world has its headquarters in Yuhang District, Hangzhou, China. The Chinese multinational conglomerate holding company serves its global audience with eCommerce, cloud computing, AI, and other assistance. Alibaba’s target market is the global market of international exporters and importers.
Key Products and Services of Alibaba
With specializing in the business-to-business sector, Alibaba has made its place among the leading brands and companies in cloud computing, artificial intelligence, entertainment, mobile commerce, retail, mobile media, and films as well as in the TV shows sector.
The global eCommerce market chain serves as a middleman between buyers and sellers through its platform. While playing this role, the Chinese company, Alibaba facilitates the sales of goods. The merchants of its platform are usually small merchants.
Targeting customers who want to shop from the comfort of their homes, the online supermarket sells several products such as food, groceries, tools, beverages, and more via its chain Hemma.
In its value proposition, this retail eCommerce middleman gives its merchants a platform to portray their brand on a global scale and capture a huge market. This grabs the attention of its merchant clients as they can increase the demand for their product and also their profit margin.
Whereas its shoppers can order an extensive amount of products from any part of the world. Alibaba provides a range of products from any niche, through its channels.
In the initial days, the Chinese B2B platform was working via its website but with the technological advancements Alibaba is now available on mobile phones as well.
You can enjoy the treasures of products available on Alibaba’s website through its apps for Android and iOS platforms.
The production house that has become a giant in the entertainment industry is a group with a massive holding over its subsidiaries. It has gained profits from multiple sectors and for providing services in the long run.
Its eCommerce arm alone generates 90% of its revenue, while the group has more than enough means to generate money.
When looking at its full-year earnings of 2024, Alibaba is projected to rise by 19% year over year to USD 9.09 per share. Its full-year revenue is expected to rise by 9.5% year over year with USD 133.12 billion.
The aforementioned projected full-year profit growth is the reflection of the optimism that the recovering Chinese economy is portraying.
Speaking more about its earning sources, Alibaba has a commission granted for each of its transactions. This is applied when you make a transaction on its website Alibaba.com. A similar commission transaction is applied on Taobao.com.
Although it might sound just like the commission that eBay charges on its website, Alibaba only charges the merchants for advertising.
Tmall.com on the other hand is known to generate money through the annual subscription fees. This fee is paid by the users and is subject to change which depends on several pre-agreed terms and conditions. These terms are fixed between the user and Alibaba group arm Tmall and focus on the volume of transactions made.
Alibaba Group has other means to earn money as well. Some of these include the advertising sector, membership, delivery services, sales, and more. The company’s income revolves around its marketplace offerings that connect its many users from around the world to enjoy its services and products that vary in many categories.
Revenue Distribution of Alibaba in 1st Quarter of 2024, by Segment
USP of Alibaba
There are several things that Alibaba does that are unique. It is a marketplace for the B2B segment and also the only company that covers the AI and cloud computing sector while also being a leading firm in the entertainment industry. But the Unique Selling Point of Alibaba is its image of being the world’s largest retailer.
Similarly, the firm is also the biggest venture capital firm along with an investment corporation that leads among such organizations in the world.
FAQs
What is Alibaba?
Alibaba is a leading Chinese e-commerce conglomerate connecting small merchants with global customers through platforms like Alibaba.com, Taobao, and Tmall.
When was Alibaba founded?
Alibaba was founded on 28 June 1999. It was founded by Jack Ma and his 17 friends and students in his apartment situated in Hangzhou.
What are the revenue streams through which Alibaba earns money?
Alibaba earns money through transaction fees, commissions, advertising, and subscription services.
The mega event was organised to accelerate the startup ecosystem by providing a great platform for networking, learning and engagement.
The two-day summit was attended by over 20,000 participants, 300+ startup founders, 100+ VCs, 500+ investors and renowned industry speakers.
Organised in association with SteamHouse India and presented by Ayaani Lab Grown Diamond Jewellery, the event saw business leaders and experts sharing their insights on the latest trends in technology, business and entrepreneurship
Surat (Gujarat) [India], June 22: IVY Growth Associates, a leading angel network and startup ecosystem enabler based in Surat, organised the grand 3rd edition of its flagship event “21BY72 Startup Summit” in Surat on June 15 and 16.
One of the largest startup summits in the country, this mega event attracted more than 20,000 participants, including over 200 startup founders, 600+ investors and industry leaders, providing an exceptional platform for networking, learning and participation. The summit was organised in association with SteamHouse India and Ayaani Lab Grown Diamond Jewellery.
Gujarat BJP Home Minister Harsh Sanghavi was the special chief guest at the summit.
Speaking about the event, Chartered Accountant and Investor Pratik Toshniwal said, “The third edition of 21BY72 saw the participation of more than 20,000 people, while the second edition had 16,000 people. It was attended by business leaders, eminent investors and experts from across the country, who shared their invaluable insights on the latest trends in technology, business and entrepreneurship. The summit also facilitated unprecedented networking opportunities, and will go a long way in strengthening the startup ecosystem in Gujarat and India.”
The notable speakers at the summit included Anupam Mittal, Founder of shaadi.com and Shark Tank judge, Raj Shamani, Founder of Figuring Out and House of X, Arjun Vaidya, Co-founder of V3 Ventures, actor and entrepreneur Parul Gulati, Apurva Chamaria, Head of Venture Capital at Google India, Manish Chaudhary, Founder of Wow Skin Science, Bollywood actress Radhika Madan, among others.
Speaking at the summit, shaadi.com Founder Anupam Mittal, said, “This summit is an excellent initiative. There is a lot of energy and enthusiasm and I am very excited to be a part of it. The summit’s theme is India’s development. Money and business are intrinsic to Surat. But, looking at how the world is evolving and technology is playing an increasingly important role, Surat must look beyond textile and diamond industries and venture into other businesses.”
Bollywood actress Radhika Madan said, “We should move beyond the thought that business is going on and focus on innovative ideas. You should have the satisfaction in terms of empowerment. I am confident that this event will give a boost to the startup ecosystem. I got the opportunity to be a part of the summit and learn something new. My inclination towards investing in good startups has gone up after attending this summit.”
Speaking at the summit, Rachit Poddar, Co-Founder of IVY Growth Associates said, “One of the highlights of the summit was Trailblazer Mine, a live pitching and fundraising event where selected startups got an opportunity to present their ideas to eminent investors, advisors and industry leaders. Around 100 startups showcased their products and services and presented their offers to investors and partners.”
It is worth mentioning that with over 100 venture capital funds and 500+ angel investors, the summit provided startups with a unique opportunity to showcase their offerings and business ideas. A series of engaging panel discussions, keynote lectures and interactive workshops empowered entrepreneurs with valuable knowledge and growth opportunities.
IVY Growth Associates is connecting startups with investors from India, UAE, UK, and the US and is on a mission to put Surat on the map of the global startup ecosystem. With the 21BY72 Startup Summit, it created a platform to accelerate the economy and employment besides promoting angel investing across India.
In less than three years, IVY Growth Associates has invested in Rs. 20 crore in in deployed capital from its fund and syndicated funds totalling more than Rs. 80 crore from its network. It has invested in promising startups in diverse sectors such as renewable energy, protective farming, edtech and direct-to-consumer brands, and is also focusing on agritech, D2C, cleantech, SaaS, and EV. Some of the successful startups in its portfolio include Emotorad, Rupeek, Zappfresh, Zypp Electric and BluSmart.
IVY Growth has also launched Arigato Capital, a SEBI-registered Category 1 AIF Venture Capital Fund to raise Rs. 250 crore to further fuel its capability to fund promising startups. As part of its expansion strategy, it is building a global corridor that connects angel investors and startups, with a special focus on the Middle East, US & Europe.
The 21BY72 Startup Summit will go a long way in placing Surat on the global startup ecosystem map and making the city the next startup hub of India.
This article has been contributed by Anubhav Srivastava, Head of AI at Stupa Sports Analytics.
The sports industry, where traditional methods cast a shadow for an extended time, has undergone a significant transformation lately. Technological advancements, particularly artificial intelligence (AI), have disrupted the space with transformative solutions.
For example in racquet sports such as table tennis, padel, and badminton, AI-driven technologies can track player movements, ball/shuttle speed, type of spin, and other biomechanical data to provide insights for training and strategy. Other specific areas (like VR, Drones, Blockchain, Analytics, etc.) acted as catalysts in reshaping various spheres of sports.
As time passed, these advancements have become integral in offering unique opportunities for ensuring improved athlete performance, operational efficiencies, enhanced fan experiences, and data-driven decision-making.
AI plays a crucial role in driving this massive shift as a game changer. Businesses within the sports sector, including startups and established organizations, are poised to take advantage of these innovations to drive growth and engagement.
Leading sports tech companies are spearheading this revolution by leveraging AI’s evolutionary power to unlock new levels of innovation and engagement. These startups are leveraging AI, virtual reality (VR), drones, analytics, and blockchain to address various challenges and opportunities within sports.
According to industry reports, with these advanced prospects, the global sports technology market, worth USD 21.9 billion in 2022, is expected to be a staggering USD 41.8 billion by 2027. It is also poised to grow at a CAGR of 13.8% from 2022 to 2027.
The Indian sports tech market is also expected to see significant growth, rising from USD 1.2 billion in 2022 to USD 3.5 billion in 2027. The golf tech segment of the Indian sports tech market is projected to grow even faster, with a CAGR of 25-30% in the coming years. This upsurging growth can be attributed to the increased focus on fan engagement in stadiums, the evolving pressure to improve player experience, and the demand for esports technology adoption.
Sports tech startups are attracting venture capitalists and investors due to their ability to provide scalable and impactful solutions. They integrate AI and advanced analytics to offer real-time insights, enhance fan engagement, and streamline operations for sports organizations. For instance, these companies are using AI algorithms to create dynamic graphics overlays during live broadcasts, providing fans with immersive visualizations of game data.
Attracting Non-Players and Expanding Audiences
One of the key impacts of AI in sports is its ability to attract non-players and expand the audience base. Technologies like VR and interactive content platforms are making sports more accessible and engaging for a broader audience, including those who may not have been traditional sports fans. It includes attracting demographics such as females and older generations, who may have previously felt excluded from the sports narrative.
Sports tech companies help these audiences to be aware of lesser-known sports by increasing their visibility. People can receive personalized content and immersive experiences, which further helps create an expanded fan base and new revenue streams.
Significant AI Applications in Sports
Enhancing Broadcasting and Viewer Experience
AI and technology are revolutionizing sports broadcasting by making it more interactive and engaging for viewers. Advanced AI-driven analytics provide broadcasters with real-time data and insights, which can be integrated into live coverage to enhance the viewing experience. It includes features like instant replays, player performance stats, and predictive analytics that offer deeper insights into the game.
Furthermore, VR technology is being used to create immersive viewing experiences, allowing fans to feel like they are part of the action. It is particularly significant in the age of over-the-top (OTT) platforms, where consumers demand high-quality, interactive content. Leading sports tech companies are developing white-labeled OTT solutions that integrate AI-driven features, enabling sports organizations to deliver tailored and engaging content to their audiences.
The burgeoning sports tech sector is attracting significant interest from investors and venture capitalists. IIT-Madras recently announced its plans to provide substantial funding to sports tech startups developing cutting-edge AI and IoT-based products. These startups can secure seed investments of up to INR 5 crores to create innovative solutions incorporating sensors, networks, actuators, and controllers that leverage AI and IoT technologies. Additionally, this program will establish a dedicated sports tech incubator fund within IIT-Madras to foster and accelerate the growth of these entrepreneurial ventures in the sports technology domain.
The promise of high returns, coupled with the potential for scalable solutions, makes sports tech startups an attractive investment opportunity. These startups are addressing critical pain points in the sports industry (like enhancing athlete performance, improving fan engagement, and optimizing operational efficiency).
Investors are particularly drawn to the innovative use of AI in sports. From predictive analytics that helps coaches develop winning strategies to VR training programs that simulate real-world scenarios, AI is providing tangible benefits that are driving the industry’s growth. The increasing investment in sports tech is indicative of a broader trend toward the digitization and modernization of sports.
Ethical Considerations and Challenges
As technology becomes more integrated into sports, ethical considerations become paramount. Issues such as data privacy, the integrity of sports competitions, and the potential misuse of biometric data need to be addressed. Leading sports tech companies are prioritizing ethical practices by implementing robust data protection measures and promoting transparency in the use of technology.
Moreover, the rise of online gambling and the availability of real-time player data pose additional ethical challenges. The industry must develop regulations and standards that ensure the responsible use of technology while maintaining the integrity and fairness of sports competitions.
Final Words
As the sports industry continues to embrace AI and advanced technologies, the boundaries of what is possible are being pushed further than ever before. From enhancing fan experiences and elevating athlete performance to streamlining operations and unlocking new revenue streams, AI’s impact is profound and far-reaching.
Looking ahead, the integration of AI and emerging technologies like the Internet of Things (IoT) and blockchain will open up new frontiers in sports tech. Real-time data analysis, predictive analytics, and seamless connectivity will become the norm, enabling sports organizations to make informed decisions, optimize resources, and stay ahead of the competition.
Moreover, the democratization of AI-powered tools and analytics solutions at the grassroots level holds immense potential. Capturing player performance and match data early in athletes’ careers can establish a comprehensive profile of their development trajectory. It can provide coaches, scouts, and analysts with valuable insights into their strengths, weaknesses, and areas for improvement.
This article has been contributed by Nisha Dhawan, Head Yoga Coach, MultiFit.
The current decade has seen the most aspirational wave of startups trying to make a dent in existing markets with their innovation. In such a scenario where success depends on the continuous strife to survive and be profitable, the psychological and physical welfare of founders often takes a backseat.
As per research, 70% of startup founders have said that they feel ‘exhausted’, ‘overworked’, and ‘broken’. While a staggering 49% say that they are rethinking of quitting their startup because of its impact on their mental and physical well-being, while another 75% said that they have developed anxiety because of the nature of their work. Stress may accumulate due to the ongoing demands of leadership and the pressure to succeed, which can result in burnout and decreased productivity.
With its all-encompassing approach to wellness, yoga provides a potent remedy for many problems. The founders of startups can improve their physical fitness, mental clarity, emotional resilience, and general well-being by including yoga in their practices. This will increase their efficacy as leaders and innovators. This International Yoga Day, let’s understand the many different benefits of yoga for startup founders.
Building Stronger Teams and Culture
The startup as a whole benefits from yoga as well as its individual founders. Entrepreneurs who make yoga a priority for their health and well-being set a good example for their staff and promote a culture that values holistic development, balance, and wellness. Founders can foster a positive work atmosphere that enhances team morale and well-being by encouraging staff members to take part in mindfulness or yoga programs.
Additionally, yoga practice can enhance interpersonal abilities like empathy and communication, which are critical for productive teamwork and leadership. Founders can forge closer bonds with their team members and foster a more cohesive and effective work environment by practising yoga to increase their self-awareness and emotional intelligence.
Nisha Dhawan, Head Yoga Coach, MultiFit
Physical Health and Stress Management
The demands of decision-making, long hours, and deadlines can be detrimental to the physical well-being of startup founders. Regular yoga practices and breathing techniques decrease stress and improve flexibility, strength, and posture, which helps release physical tension. Asanas, or yoga poses, help mitigate the detrimental effects of extended sitting and stress-related muscle tension by strengthening and stretching muscles, improving blood circulation, and encouraging relaxation.
Furthermore, yoga promotes conscious breathing methods that cause a relaxation response by stimulating the parasympathetic nervous system. This can considerably lower blood pressure and cortisol levels, which are indicators of stress, improving cardiovascular health in general. Yoga’s benefits to physical well-being increase energy levels and strengthen founders’ ability to withstand the physical demands of company life.
Regular yoga practice has been linked to increased grey matter density in brain regions related to memory, attention, and emotional regulation, according to studies. These cognitive advantages can help startup founders who are balancing a lot of tasks and dealing with ongoing issues make better decisions, solve problems more effectively, and be more creative. Yoga helps founders negotiate uncertainty and complexity with greater clarity and confidence by helping them develop a calm and focused mind.
Through mindfulness exercises that teach the mind to be present and focused, yoga improves mental clarity. Methods like meditation and pranayama (breath control) soothe the mind, increase focus, and strengthen cognitive abilities.
Emotional Resilience and Stress Management
High levels of risk, pressure, and uncertainty are commonplace for startup founders, and this can exacerbate emotional instability and fatigue. Through the development of self-awareness and emotional regulation, yoga fosters emotional resilience. Yoga’s mindfulness techniques assist practitioners become more balanced in their thinking and feeling while facing obstacles by encouraging them to notice their thoughts and feelings without passing judgement.
Moreover, yoga highlights the value of stress reduction and self-care practices that entrepreneurs can incorporate into their everyday lives. In times of extreme strain, entrepreneurs can develop resilience and keep emotional equilibrium by learning to respond to difficult conditions instead of just reacting to them.
Conclusion
To sum up, yoga provides business founders with an extensive arsenal to improve their physical well-being, mental acuity, emotional fortitude, and effectiveness as leaders. The founders may enhance their ability to make decisions, lessen the negative impacts of stress, and create a healthy work environment by adding yoga into their daily routines. Prioritising well-being through exercises like yoga not only helps entrepreneurs grow personally but also enhances their ability to lead with vision, creativity, and resilience as the startup ecosystem changes.
Essentially, yoga is a transforming practice that goes beyond physical fitness and equips company founders to thrive in the face of the chances and challenges that come with being an entrepreneur. Founders may develop their potential, maintain their passion, and steer their enterprises toward long-term success by making an investment in their well-being through yoga.
Dinesh Dixit
