A startup founder’s life comes with layers of challenges, responsibilities, commitments, all-nighters, long hours, and more. It can be heartbreaking when things don’t work out, and rewarding beyond belief when they do.
The “Crafting Bharat – A Startup Podcast Series” powered by AWS, and an initiative by NewsReach, in association with VCCircle, unlocks the secrets behind these successful entrepreneurs’ journeys aiming to equip aspiring entrepreneurs and business enthusiasts with invaluable insights. The podcast series is hosted by Gautam Srinivasan, famed for hosting a diverse range of TV and digital programs, currently consulting editor at CNBC (India), CNN-News18, Forbes India, and The Economic Times. In this episode of Crafting Bharat, Gautam speaks to Rajat Deshpande, Co-Founder and CEO of FinBox, and a shining star of India’s fintech ecosystem. Here, he talks about what motivated him to embrace entrepreneurship and the ways in which credit infrastructure is changing India’s fintech landscape.
Through the Crafting Bharat Podcast Series, let’s discover the stories of Indian startup founders’ journey of turning dreams into reality and turning challenges into opportunities.
Crafting Bharat, Episode 6 With Rajat Deshpande, Co-Founder and CEO of FinBox
Segment 1: The Incubator
They say there is a thin line between genius and insanity. What made you sure about being on the right track since India’s digital payments and lending revolution was yet to take off then, there wasn’t much bureau penetration yet, and none of you were engineers early on.
FinBox was founded twice, once in 2015 as a Personal Finance Management App which didn’t work, so we reworked the product, launching it again in 2 years in a B2B format which you see now. The interesting piece was that we got so involved and we learned so much in that period. These experiences kept building, and we had so much fun along the way that we weren’t thinking about whether it would be a success or not. We were focused on building this, and we knew once we had built it, it would be great.
Was there ever a situation where if you didn’t secure a client, the future of Finbox was at stake? Or did the B2B model, where it’s easier to build something that customers pay for from a use case perspective, enable a smoother ride that trained you to sell before you build versus the reverse?
This first sale was for more than $1 million which we thought was insane. When we received that payment in our bank account, we were in a state of shock, and we were counting zeros. It’s in that stage where you feel a huge burden because of the trust people are putting into your vision, which then makes you worry about what happens if things go wrong. But then suddenly, there’s a resolution that validates your vision.
Besides generating personalized credit risk profiles with limited data and fraud detection, which emerging use cases for GenAI are you most optimistic about in terms of adding value for your company?
I look at GenAI in two different ways. One of the most talked about use cases is the customer experience layer and the second is the operational nature of GenAI in the B2B SaaS space. I am most excited about the latter, because if you get this right then the way the software is delivered and consumed changes meaningfully.
Segment 2: The Accelerator
The balance between hustle and process for startup founders. How do they achieve this to hyperscale effectively?
Every startup founder is trying to find an answer to this question. I would say that the balance between hustle and process evolves as the company scales. In the early stage, you are the aggressor, all you want is hustle. As you grow larger and become a company, you have a lot to defend, a reputation to protect and customer experience on various layers, that’s where the process kicks in that you need to set up.
From a product manager to a startup founder. What has this journey taught you?
Firstly, the product is not everything, distribution is equally important. Secondly, have real gumption for the startup roller coaster ride, and lastly, give importance to family support because they will be there through thick and thin. India’s startup landscape is expanding rapidly, emerging as a vibrant ecosystem in the global landscape. And it’s the founders’ vision and commitment that’s propelling this ecosystem forward.
Stay tuned to the Crafting Bharat Podcast Series as they bring you these inspirational entrepreneurs for insightful and candid discussions with Gautam Srinivasan.
In India, there is hardly anyone who hasn’t heard about LIC. The line ‘Zindagi Ke Saath Bhi, Zindagi Ke Baad Bhi’ is a part of our childhood as well as adulthood. From radio to television, to newspapers, and the internet, it is anywhere and everywhere, and honestly, with its presence on every media platform, it is quite hard to not get noticed.
Life Insurance Corporation owns LIC and comes under the Ministry of Finance. It is India’s biggest life insurance company and has over 70% of the market share.
LIC was founded in the year 1956 and since then has played the role of a constant supporter for most of the people seeking life insurance in India. The importance of life insurance is growing throughout the country.
LIC can grow at a faster rate if the organizational and operational efficiency of LIC can be improved, new kinds of insurance covers are introduced, its services are extended to smaller lesser-known places and the general price level is kept stable. LIC’s assets under management (AUM) have increased by 16.48% year-on-year, reaching INR 51,21,887 crore by the end of March, up from INR 43,97,205 crore at the end of FY23.
Now LIC is not just an insurance company anymore, it has many subsidiaries that serve different sectors. In this article, we will find out about the subsidiaries of LIC. So let’s get started with it.
This subsidiary of LIC was established in the year 1989 and is said to be one of the biggest Housing Finance Companies in the country. They provide long-term financial services to their consumers so that they can purchase or construct their choice of residence. The headquarters is situated in Mumbai and it has over 2103 people working under it as of 2019.
Apart from that, the company also provides finance to the people who want to renovate and repair their residential places. LIC Housing Finance went public in the year 1994 and has over 450 centers across the country. As of 2023, LIC Housing Finance revenue is 200 billion INR.
LIC International
LIC Subsidiary
LIC International
Established
1989
Headquarters
Manama, Bahrain
Revenue
–
LIC Subsidiaries – LIC International
Established in the year 1989 on the 23rd of July in Bahrain, the main objective of this subsidiary of LIC is to provide life insurance to the Indian people living in the GCC countries. As of now, LIC International is operated in four countries, that is Bahrain, Kuwait, Oman, and UAE.
Apart from this, LIC also has a license to sell life insurance to people from any other country in some selected markets. As of 2016, LIC International is said to be a billion-dollar company that ruled the Kingdom of Bahrain for several years. Such is the impact that it has won several awards amongst them, it has won the MEIF 2012 award from the Central Bank of Bahrain.
LIC Cards Services
LIC Subsidiary
LIC Cards Services Limited
Established
2008
Headquarters
New Delhi
Revenue
INR 8.2 trillion (2023)
LIC Subsidiaries – LIC Cards
This subsidiary was established in the year 2008 on the 11th of November. LIC launched its Credit cards in the market. Four different types of credit cards are offered here with some common features and some distinct features that make them unique. It is mainly suited for those who pay a large LIC premium. The cards offer lots of unique features to its users and attract users by providing reward points and cashback.
The headquarters is situated in New Delhi, India, and the total revenue as of the company is INR 8.2 trillion (2023).
The types of LIC cards are:
LIC Gold Credit Cards (for regular users)
LIC Platinum Credit Cards (for shopping and rewards)
LIC Titanium Credit Cards ( for travel and hotel booking)
LIC Signature Credit Card (for premium services)
Fee/Charge
Amount/rate
Finance Charges on Revolving Credit and Cash Advance
3.25% p.m. (46.78% annual)
Free Credit Period
Free Credit Period Up to 50 days
Cash Withdrawal Fee
2.5% of the amount withdrawn (min. Rs. 500)
Cash Payment Fee
Rs. 100
Over Limit Fee
3% of the amount (min. Rs. 500)
Foreign Currency Mark-up Fee
3.5% of the transaction amount
There are certain criteria that the financial institution looks into before accepting your credit card application. Your credit score, age, monthly income, location, etc. are some of the parameters that you should keep in mind before you apply for a credit card. To apply for an LIC credit card, you should be over 18 years old and should either be an LIC agent or an LIC policyholder. The documents required to apply for an LIC credit card are:
Proof of Identity: PAN Card, Aadhaar card, Driver’s License, Passport, Voter’s ID, Overseas Citizen of India Card, Person of Indian Origin Card, Job card issued by NREGA, Letters issued by the UIDAI.
Proof of Address: Aadhaar card, Driver’s License, Passport, Utility Bill not more than 3 months old, Ration Card, Property Registration Document, Person of Indian Origin Card, Bank Account Statement.
Proof of Income: Latest one or 2 salary slips (not more than 3 months old), Latest Form 16, Last 3 months’ bank statement.
LIC Mutual Fund
LIC Subsidiary
LIC Mutual Fund
Established
1989
Headquarters
Mumbai
Revenue
INR 59.88 crore (2022)
LIC Subsidiaries – LIC Mutual Fund
LIC Mutual Fund Ltd. started its journey in April 1989; it is a direct subsidiary of LIC and is one of the premium brands that provide financial security services to its customers. It is said to be managed over INR 15002.38 crore worth of assets. It offers a total 25 numbers of schemes. The Headquarters is situated in Mumbai, India and the company’s revenue was INR 59.88 crore (2022). Dinesh Pangtey is the CEO of LIC Mutual Fund Ltd.
LIC Pension Fund
LIC Subsidiary
LIC Pension Fund
Established
2007
Headquarters
Mumbai
Revenue
–
LIC Subsidiaries – LIC Pension Fund
LIC Pension Fund Limited is India’s first pension fund. Established in the year 2007 on November LIC Pension Fund is the Subsidiary of LIC and is considered India’s first pension fund. This fund is to secure the future related to the finances of the people after their retirement. LIC is one of India’s three public sector pension fund managers and has a one-third share in all investments made through Central and State Government NPS. It is also open to the private sector as a fund manager. LIC Pension Fund is the first Pension Fund Company in India to be incorporated and to receive a commencement of business certificate.
These four schemes are provided by the LIC Pension Fund. There is Jeevan Shanti, LIC Jeevan Akshay-VII, Pradhan Mantri Vaya Vandana Yojana, and Saral pension. Its headquarters is situated in Mumbai, India. Smt. Priti Panwar is the current CEO of LIC Pension Fund Ltd.
The government of India introduced the New Pension System (NPS), with effect from 2004. Pension Fund Regulatory And Development Authority (PFRDA) through a process of competitive bidding, has appointed Life Insurance Corporation (LIC), State Bank of India (SBI), UTI Asset Management Company (UTI –AMC), and as The Pension Fund under the NPS. “NPS-Lite Model” is designed to ensure ultra-low administrative and transactional costs, to make such small investments viable.
National Pension System NPS Lite makes pensions possible for small investors. It is an initiative of the Pension Fund Regulatory and Development Authority (PFRDA), the apex body established by the Government of India to regulate and develop the pension sector in India. NPS extends help to the weaker and economically disadvantaged sections of society with their limited investment potential. This is why PFRDA has launched NPS Lite to specifically target marginal investors and promote small savings during their productive lives. It also aims at building up a corpus sufficient enough to buy an annuity for their old age.
IDBI Bank was established in the year 1964 and has been providing banking and financial services since then. Apart from that, they are constantly offering digital services to their customers and have a wide range of ATM networks all across the country. In 2019, RBI has categorized it as a private bank.
As of September 2023, IDBI Bank has over 18,283 employees working for it and the bank has 2005 branches and 3353 ATMs all across the country as on 26th April 2024. Apart from that, it also has one overseas branch in Dubai. Since 2018, Rakesh Sharma has been the CEO of IDBI Bank.
IDBI Bank Ltd., as a full-service universal bank provides a wide amount of financial products and services encompassing deposits, loan payment services, and investment solutions. The Bank also has an established presence in associated financial sector businesses including capital market, investment banking, and mutual fund business. IDBI’s very business philosophy is to provide relevant financial solutions and ensure maximum customer convenience through easy access to branches and ATMs as well as digital offerings and excellence in customer service.
The vision is to be the most preferred and trusted bank enhancing value for all stakeholders defining and shaping our day-to-day business, helping us to build long-lasting relationships. IDBI Bank Limited has been categorized as a ‘Private Sector Bank’ for regulatory purposes by the Reserve Bank Of India with effect from January 21, 2019, consequent upon Life Insurance Corporation Of India acquiring 49.24% of the total paid-up equity share capital of the bank. To cater to its ever-expanding needs, IDBI Bank has formed subsidiaries and joint ventures across diverse areas of the Banking and Financial System.
Some of its subsidiaries are:
IDBI Subsidiaries
IDBI Capital Markets and Securities Limited (ICMS)
Its businesses include Merchant Banking, Stock Broking, Distribution of Financial Products, Corporate Advisory Services, Debt Arranging and undertaking, Portfolio management of pension, and Research Services.
IDBI Intech Limited (IIL)
The major business activities of the company are Information technology services, information security practices, a national contact center, and an outbound sales team.
IDBI Asset Management Limited (IAML)
IAML is the investment manager of schemes launched by IDBI Mutual Fund. The Fund offers a bouquet of product inequity and risk profiles of investors.
IDBI Trusteeship Services Ltd (ITSL)
The company operations are acting as trustees to securitization transactions, acting as Bond/Debenture trustees, Security trusteeship assignments, Share pledge Trustee, Venture Capital Fund, Safe Keeping, and other trusteeship services.
IDBI Federal Life Insurance Company Limited (IDBI Federal)
The Company’s life insurance business comprises individual life and pension and group life, including non-participating, health, and linked segments.
LIC has established itself as a brand in India, with so many subsidiaries; it has been trying to keep up with its name of being one of the biggest companies in India. It is doing everything, from providing mutual fund services to banking services to pensions as well. LIC is taking every chance to serve its customers in the biggest and best way possible and take the company to the top.
FAQ
When was LIC established?
LIC was established in the year 1956.
Is LIC government or private?
LIC is a government organization and the government of India owns a 100% stake in the insurance company.
What is the subsidiary of LIC?
IDBI Bank, LIC Mutual Fund, LIC Pension Fund, LIC Housing Finance, LIC Cards Services, and LIC International are some of the subsidiaries of LIC.
How many types of Cards does LIC provide?
LIC provides 4 types of cards as below:
LIC Gold Credit Cards (for regular users)
LIC Platinum Credit Cards (for shopping and rewards)
LIC Titanium Credit Cards ( for travel and hotel booking)
In recent years, renewable energy is becoming popular, in fact, starting to become a necessity.
The world is fighting climate change more rigorously than ever and increasing the focus on cleaner sources of power like solar energy, wind energy, and hydropower can be a key to a better future.
India has an abundance of natural resources. And this is primarily the reason why India has a greater chance to emerge as a leader in this renewable energy sector. As of May 2023, India’s installed renewable energy capacity had reached an impressive 179 GW, a significant increase compared to previous years.
This growth is driven by a supportive government framework and a thriving ecosystem of top renewable energy companies in India.
In this article, we will explore the list of the top 10 renewable energy companies in India and their contributions to India’s clean energy journey.
What is Renewable Energy?
The traditional methods of generating electricity rely mostly on fossil fuels like coal and oil. These come with a hefty environmental cost.
Renewable energy offers a cleaner alternative for these. Unlike these finite resources, renewable energy sources are naturally replenished on a human timescale.
Sunlight, wind, moving water, and even heat from the Earth’s core can be used to generate power to meet the rapidly growing human needs. These are continuously available and hence can be a sustainable and reliable option.
When the world makes the shift towards renewable energy, it can ensure a long-term energy supply while minimizing the burden on the environment. Most renewable energy sources produce little to no harmful emissions, which can help manage climate change and air pollution.
Top 10 Renewable Energy Companies in India
India’s renewable energy sector is driven by a diverse group of companies, each playing a crucial role in one way or the other.
Here are the top 10 renewable energy companies in India:
Top Renewable Energy Companies in India – Adani Green Energy Limited
Adani Green Energy Limited (AGEL) is a prominent player in India’s renewable energy sector. AGEL has a robust project portfolio focused on wind and solar power. They are also at the forefront of developing green hydrogen technology.
AGEL claims to be committed to a greener future for India by implementing large-scale solar and wind farm projects.
These projects generate electricity that caters to various entities including government and government-backed enterprises.
Sterling and Wilson Renewable Energy Limited
Company
Sterling and Wilson Renewable Energy Limited
Founder
–
Founded
9 March 2017
Headquarters
India
Top Renewable Energy Companies in India – Sterling & Wilson Renewable Energy Limited
Sterling and Wilson Renewable Energy Limited, formerly known as Sterling and Wilson Solar Limited, is a global leader in offering solar EPC (engineering, procurement, and construction) solutions.
They handle the entire project lifecycle for renewable energy projects. That is, they handle processes from design and engineering to procurement and construction.
Their expertise extends across solar, wind, and hybrid projects. Hence they are a significant contributor to India’s renewable energy growth.
JSW Energy Limited
Company
JSW Energy Limited
Founder
Sajjan Jindal
Founded
1994
Headquarters
Maharashtra, India
Top Renewable Energy Companies in India – JSW Energy
JSW is a leading Indian independent power producer that is making prominent strides in the renewable energy sector.
They develop, own, and operate solar and wind power plants having a diverse portfolio of 9.8 GW of which 61% is renewable.
JSW Energy is known for its responsible business practices and it aims to achieve a sustainable future through clean energy initiatives.
Tata Power Renewable Energy Limited (TPREL)
Company
Tata Power Renewable Energy Limited
Founder
Deepesh Nanda (President)
Founded
2007
Headquarters
Mumbai, India
Top Renewable Energy Companies in India – Tata Power Renewable Energy Limited
TPREL is a key player in India’s renewable energy transformation, backed by the legacy of innovation and leadership of the Tata Group.
They have a well-established portfolio that includes wind, and solar power projects and are actively involved in developing renewable energy solutions for a sustainable future.
They have an operating capacity of 1839 MW, consisting of 907 MW from wind power and 932 MW from solar power.
Top Renewable Energy Companies in India – Hero Future Energies
With a vision to create a greener future Hero Future Energies operates as one of the prominent players in India’s renewable energy sector. The company is a part of Hero Group, a popular business group in India
Hero Future Energies has various wind and solar energy farms across the country. They have a global portfolio of 4.5 GW across India as well as Ukraine and Vietnam. They are also well-positioned to offer Green Hydrogen across the globe.
They also actively invest in research and development to bring innovative renewable energy solutions to market.
Suzlon Energy Limited
Company
Suzlon Energy Limited
Founder
Tulsi Tanti
Founded
1995
Headquarters
Pune, India
Top Renewable Energy Companies in India – Suzlon Energy Limited
Suzlon is a pioneer in India’s wind energy sector. It has the highest installed wind energy capacity in the country over 20,680 MW.
They offer an extensive range of wind turbine solutions that include design, development, manufacturing, and servicing.
Suzlon has a deep commitment towards technological advancements and this plays an important role in making wind energy a more reliable and cost-effective source of renewable power in India.
NHPC Limited
Company
NHPC India
Founder
Sri Raj Kumar Chaudhary (Chairman and Managing Director)
Founded
1975
Headquarters
Faridabad, India
Top Renewable Energy Companies in India – NHPC Limited
The National Hydroelectric Power Corporation, NHPC is a leading public sector enterprise in India that specializes in everything from conceptualizing, and developing to operating hydroelectric power plants. They also have set up other projects like solar and wind power plants.
They are estimated to have 26 power plants with almost 7144.20 MW capacity.
NHPC has been one of the major contributors to India’s renewable energy sector. With many enhancements in their projects using promising technologies like photovoltaic panels, and floating solar panels they help the nation lean more towards a clean and reliable source of baseload power.
Top Renewable Energy Companies in India – Greenko Energy Holdings
Greenko is another leading renewable energy company in India with a portfolio that encompasses wind, solar, and hydropower projects. They have an installed capacity of around 7.5 GW. The company also has a storage capacity of 100 GWh per day.
They are committed to developing sustainable and affordable energy solutions through integrated decarbonized energy and grid assets. They have played a crucial role in shaping India’s renewable energy landscape in the complex and mid-stream sections.
Orient Green Power Limited
Company
Orient Green Power Limited
Founder
Mr. T. Shivaraman
Founded
2006
Headquarters
India
Top Renewable Energy Companies in India – Orient Green Power Limited
Orient Green Power is a fast-growing company in India’s renewable energy sector. This company has a great focus on developing, constructing, and operating utility-scale solar power plants across the country.
As of June 2022, they have a capacity of over 402.3 MW of wind power generation assets. They also have a considerable wind farm in Europe.
Through an innovative approach and operational excellence, Orient Green Power has been rising to be a key player in India’s clean energy future.
KPI Green Energy Limited
Company
KPI Green Energy Limited
Founder
Dr. Faruk G. Patel (Managing Director)
Founded
2008
Headquarters
India
Top Renewable Energy Companies in India – KPI Energy Green Limited
Established in 2018, KPI Green Energy Limited is a promising company that produces independent power and also provides services to Captive Power Producers.
They are making their mark by developing solar and wind energy projects and also significantly contributing to India’s growing renewable energy capacity.
They have over 1679 MW solar and hybrid portfolios with a target of increasing 1000 MW more by 2025.
So, these are the 10 of the leading renewable energy companies in India that are promising to help India lean towards a greener future.
With its impressive growth in renewable energy capacity and a supportive government framework, India is certainly positioning itself as an upcoming leader in the renewable energy sector. The country’s abundant natural resources and ambitious sustainable energy goals make it a frontrunner in the race as the world shifts towards renewable energy sources.
In 2021, Prime Minister Modi announced the “Panchamrit” agenda at the COP26 climate summit, aiming for 500 GW of non-fossil energy capacity by 2030 and net zero emissions by 2070. As of May 2023, India’s installed renewable energy capacity reached 179 GW, with solar and wind comprising a significant portion of this total.
However, there’s still room for further development and innovation to fully harness this potential and ensure a sustainable energy future for India.
Even though India has an impressive installed capacity of renewable energy production plants, the intermittent nature of renewable sources like solar and wind results in a gap between capacity and actual electricity production. Additionally, while fossil fuels still dominate India’s energy mix, the country’s ongoing efforts to increase the share of renewables and reduce greenhouse gas emissions reflect a committed path towards energy transformation.
Conclusion
India’s journey towards clean energy is being driven by a collective effort.
The top renewable energy companies in India, along with government initiatives and a growing public awareness about climate change, are paving the way for a greener future.
As renewable energy continues to play a larger role in India’s energy production, the country is not only reducing its carbon footprint but also creating new opportunities for jobs and economic growth.
By continuing to invest in renewable energy, India can secure a brighter, more sustainable future for its citizens.
FAQs
Which are the top renewable energy companies in India?
The top renewable energy companies in India include:
Adani Green Energy Limited (AGEL)
Sterling and Wilson Renewable Energy Limited
JSW Energy Limited
Tata Power Renewable Energy Limited (TPREL)
Hero Future Energies
Suzlon Energy Limited
NHPC Limited
Greenko Energy Holdings
Orient Green Power Limited
KPI Green Energy Limited
What is renewable energy?
Renewable energy is derived from natural resources that are replenished within a human lifespan. Utilizing renewable energy technologies not only mitigates climate change and enhances energy security but also offers economic advantages.
What are the types of green energy?
The types of green energy include wind power, solar power, bioenergy (organic matter burned as a fuel), and hydroelectric, including tidal energy.
As per Statista, global Software as a Service (SaaS) market revenue is projected to reach $339.10 billion in 2024, with an expected annual growth rate (CAGR 2024-2029) of 19.28%, reaching $818.80 billion by 2029.
The SaaS market is growing rapidly, making SaaS marketing one of the top online services worldwide. However, succeeding in SaaS marketing requires using various techniques and a strategic approach.
To gain a better understanding, we connected with some amazing marketing experts to explore the most effective SaaS product marketing strategies. Their insights highlight different approaches and provide real-world examples of successful implementations. Let’s explore their detailed responses to learn more.
Understanding SaaS Business vs Traditional B2B
Before discussing any strategies around it, one needs to understand the fundamental ways in which a SaaS business differs from traditional B2B business. Traditional B2B involves selling a product or service to a company, mostly led by a sales team. Think of the ways in which the accounting software Tally was sold. The sales team would visit businesses and explain the benefits of their software and make the sale by delivering the CD, and possibly a quick tutorial for the staff as well.
SaaS, on the other hand, which stands for Software-as-a-service, is a cloud-based offering, enabling users to access the service from anywhere and on any device by logging in using a stable internet connection. The advantages, of course, are quite apparent. From lower acquisition costs to continuous over-the-air product updates, and focused customer support – all of which lends itself extremely well for scalability. The revenue model is often a subscription-based scheme that can be calibrated down to the minutest of business cases,explained Santosh R, Co-Founder & CMO, Elever.
Expert Insights on the Best SaaS Marketing Strategies and Techniques
Let’s explore the experts’ detailed responses to learn more about the most effective marketing strategies and techniques to drive growth for SaaS products. Discover specific examples that highlight the success of these strategies.
Shikhar Bhuddi, Founder of SaaS Growth Advisory
Shikhar Bhuddi, Founder of SaaS Growth Advisory
The most effective marketing strategies and techniques to drive growth for SaaS products include:
SEO & Content Marketing: SaaS companies can leverage AI-enabled content marketing to build brand awareness, attract top-of-the-funnel traffic, and garner qualified leads and trial users. Examples include Dropbox, Intercom, and Moz, who use blogs, webinars, and authoritative guides to position themselves as thought leaders.
Free Trials & Freemium: Offering free trials and freemium versions allows potential customers to experience the product firsthand and see its value, which can lead to higher conversion rates. HighTouch and Census offer a freemium version of their product, and they’re insanely useful in demonstrating the utility of the product.
Referral Marketing: Encouraging existing customers and agency partners to refer new customers can be a highly effective and low-cost way to acquire new users. Referrals often close quickly and have a high conversion rate. Major SaaS companies like Fivetran, Segment, Semrush, RudderStack, and Intercom have designed impactful referral and affiliate marketing programs.
PPC Advertising: Targeted pay-per-click (PPC) campaigns on platforms like Google Ads and social media can help SaaS companies reach and acquire new customers. Many SaaS companies work with specialized PPC agencies to maximize the impact of their campaigns. Cloud Telephony companies and data SaaS companies spend millions of dollars annually to generate pipelines worth billions of dollars.
Co-Marketing: Collaborating with complementary SaaS brands on content, webinars, or joint promotions can help expand reach and tap into new audiences.
Leveraging SaaS Review Sites: Getting featured and running ads on SaaS review sites such as Gartner’s Capterra/Software Advice, G2, etc. can help develop trust and credibility with prospects looking to compare several tools for a category at once.
By implementing a combination of these proven SaaS marketing strategies, companies can effectively drive product growth, acquisition, and retention in the highly competitive SaaS landscape.
Sanil Basutkar, Co-founder and Head of Product and Marketing at Bharatsure
Sanil Basutkar, Co-founder and Head of Product and Marketing at Bharatsure
Basutkar shared his insights on some proven ways to market SaaS products:
Content Marketing: It includes creating valuable content such as blogs, ebooks, and whitepapers that can attract and engage potential customers. It may also include partnering with industry influencers to increase brand awareness and credibility. Canva is a great example of this where it has a robust affiliate program that rewards people who sign up as a partner. They have an excellent presence on social media where they make users organically advertise their creations and a collection of blog articles that give insights on design.
Referral Programs: These are the programs that reward users for referring the product to other users. Take the example of Dropbox, it was able to scale its users from 100k users to 4 Million users in a span of just over a year primarily because of a simple referral program it had launched. Each user would get 500Mb of storage if they referred someone. The new user would also get this free storage.
Freemium Models: This modeloffers part of a service up to a certain limitation to users for free. Offering a free version of your product with limited features can attract users and drive conversions to paid plans over time. HubSpot is currently one of the biggest CRM companies in the world and they have a strong freemium model that provides a great way to experience the platform.
The usual suspect is Social Media Marketing, and it is indeed an effective way of both spreading the word and acquiring customers. However, for a SaaS business, there are far more effective marketing strategies, one of the key ones being- Content Marketing.
Content Marketing: This essentially means to provide high-quality, relevant, and useful content for – FREE. The fact is, the best way to convince someone that your product benefits them is by showcasing how. This in turn is possible only when you demonstrate an understanding of your clients’ business, pointing out the pain points that can be solved by your offering. Content marketing can take many forms such as blog posts, whitepapers, webinars, e-books, and so on. Furthermore, content marketing supports SEO efforts, increasing visibility and search engine rankings, and enables the company to engage with its audience on multiple platforms. By consistently delivering valuable content, SaaS companies can foster long-term relationships with customers, ultimately driving user acquisition, retention, and growth.
Example: HubSpot’s use of content marketing exemplifies how providing consistent, valuable, and targeted content can drive business growth. From the outset, HubSpot focused on producing a wide array of educational resources, including blog posts, e-books, webinars, and whitepapers. Over time, they have introduced new content formats like podcasts, video tutorials, and interactive tools. These additions catered to different audience preferences and increased engagement. This has resulted in them have over 7 million organic visitors to their blog each month, and over time have crossed revenue of $1Billion.
There are some other interesting models of SaaS marketing as well, below is a quick snapshot of the same.
The Freemium Model: Spotify adopted this approach, offering a free tier with ads and premium subscriptions for an ad-free experience. And they have a 45% conversion rate of free users to the paid plan.
The Referral Model: Dropbox’s referral program incentivized users to refer friends by offering additional storage space. This resulted in a massive jump in user growth and a significant drop in cost per acquisition.
Influencer Collaborations: Canva has effectively used influencers to demonstrate its design tools, reaching new audiences and increasing sign-ups. Today, it is among the go-to tools for both serious and novice users.
AI-driven: Grammarly, the writing aid tool is a great example of a SaaS business incorporating AI into their marketing strategy. It fuses the Freemium model with dynamic content that adapts to the user’s preferences and actions, demonstrating in real time the benefits of their tool.
Irrespective of which strategy works for a brand, at the heart of every SaaS marketing strategy lies delivering clear value, with focus on engagement and retention, ensuring long-term growth and sustainability.
Effective marketing strategies for SaaS products are critical to driving growth and ensuring a product’s success in an increasingly competitive landscape. These strategies often revolve around understanding the target audience, leveraging data-driven insights, and creating a robust online presence. Here, we explore several effective techniques and provide specific examples to illustrate their impact.
Content Marketing and Thought Leadership: Content marketing is the cornerstone of SaaS marketing. By producing high-quality, informative content, SaaS companies can establish themselves as thought leaders. This not only attracts potential customers but also builds trust and credibility.
Freemium and Free Trial Models: Offering a freemium version or a free trial of the software allows potential customers to experience the product’s value before making a purchase decision. This strategy lowers the barrier to entry and can lead to higher conversion rates.
Example: Promilo, a B2B and B2C sales appointment aggregator, offers a freemium model that allows users to access basic features at no cost. This approach has been instrumental in attracting a wide user base, who later convert to paying customers once they realise the platform’s potential in enhancing their marketing efforts.
Search Engine Optimisation (SEO): SEO is essential for driving organic traffic to a SaaS company’s website. By optimising website content for relevant keywords, SaaS businesses can improve their search engine rankings and attract more potential customers.
Pay-Per-Click (PPC) Advertising: PPC advertising allows SaaS companies to reach a targeted audience quickly. Platforms like Google Ads and LinkedIn Ads enable precise targeting based on demographics, job titles, and interests, ensuring that potential decision-makers see the ads.
Social Media Marketing: Social media platforms are invaluable for SaaS marketing. They provide an opportunity to engage with customers, share content, and promote new features or updates.
Customer Reviews and Testimonials: Customer reviews and testimonials are powerful tools for building trust and credibility. Potential customers are more likely to trust the opinions of existing users than the company’s marketing messages.
Example: Promilo has effectively utilised customer testimonials to showcase its impact on businesses. By highlighting success stories from users who have benefited from its Pay for Performance model, Promilo has built credibility and attracted new customers.
Webinars and Live Demos: Webinars and live demos allow potential customers to see the product in action and ask questions in real-time. This interactive approach can significantly enhance understanding and interest in the product.
In conclusion, effective marketing strategies for SaaS products involve a mix of content marketing, freemium models, SEO, PPC advertising, social media marketing, customer reviews, and interactive sessions like webinars. These techniques allow SaaS companies to attract and retain customers, driving sustainable growth.
So, these experts seem to agree on a few key SaaS marketing strategies: making useful content to engage customers, using referral programs to grow users, and offering free product versions to get people interested. HubSpot’s free model and Dropbox’s referrals show how effective these methods can be in keeping customers happy and growing SaaS businesses.
Namita Thapar is a well-known figure, especially when it comes to progressive women in business in India. She is an inspiration and has contributed to the health business as Emcure Pharmaceuticals’ Executive Director, India Business. Her presence on the Indian television show Shark Tank has brought her a lot of attention and the spotlight. Many ambitious entrepreneurs find her on-screen presence engaging and inspirational. She is also an investor in the show and has made some wise selections to support the ambitions of a few contestants.
Namita’s life story is tremendously encouraging for all aspiring entrepreneurs throughout the world, regardless of gender. She has mastered the business files and expanded her scope of work beyond where she began. Her decision of community service distinguishes her from other successful people in the profession. She recognizes her responsibility as a responsible citizen and has always preferred to help new and aspiring company aspirations. She has always believed in women’s health standards and has demonstrated her ideals and opinions via her profession.
Read this article further, to learn about the background and history of Namita Thapar starting from her early life, her education, her career, and much more.
Namita Thapar Biography
Name
Namita Thapar
Born
March 21, 1977
Birthplace
Pune, Maharashtra, India
Education
Institute of Chartered Accountants of India, Duke’s Fuqua School of Business
Position
Executive Director, India Business, Emcure Pharmaceuticals
Namita Thapar was born in Pune on March 21, 1977. Namita Thapar is Satish Mehta’s daughter. Satish Mehta, the founder of Emcure Pharmaceuticals in Pune, is the first person in his family to establish a business. Namita Thapar grew up in Pune and finished her primary and secondary schooling there. Following that, Namita Thapar earned a Chartered Accountant degree from ICAI. Namita later earned an MBA degree from Duke University’s Fuqua School of Business.
Namita Thapar – Family
Namita Thapar was born in Pune in 1977 to Satish and Bhavna Mehta. She was raised in Pune and acquired her earlier schooling there.
Namita Thapar is married to Vikas Thapar, a key member of the Emcure management team for the past 15 years. He was initially in charge of Business Development, but his responsibilities grew over time and currently include Corporate Strategy and Finance. Namita Thapar has two sons, Jai and Vir Thapar.
Namita Thapar – Career
After earning her MBA from Duke University’s Fuqua School of Business in Durham, North Carolina, Namita Thapar was hired as a Business Finance Lead in the financial planning department of Guidant Corporation (now Abbott), an American medical device firm.
For six years, Namita worked relentlessly for Guidant Corporation in the United States of America. She afterward opted to work as the Chief Financial Officer at Emcure Pharmaceuticals. Her work trajectory has shifted upward since then. For starters, she took over management of the Indian division of the corporation. As a result, reliance on her increased, as did her obligations. She made the most of the management portion of her professional course. In a short period, she was named Executive Director of the company’s Indian business.
Thapar is a member of the Regional Advisory Board for Fuqua School of Business India, in addition to working as an acclaimed businesswoman at Emcure Pharmaceuticals’ Indian Business and being a judge on Shark Tank India. She also owns Incredible Ventures Limited, which offers business education to children aged 11 to 18 years. She is also an active member of the Young Presidents Organization. She is also a trustee on the TiE Mumbai Board of Trustees, which furthers her goal of encouraging fledgling businesses and ambitious business professionals.
She has been selected to lecture on several occasions at major venues, including the Economic Times Women’s Forum Conference, the Federation of Indian Chambers of Commerce and Industry, the Indian Institute of Management in Ahmedabad, Harvard Business School in Boston, and more. She was quite active during the pandemic through her YouTube seriesUncondition Yourself with Namita Thapar, which educates viewers on women’s health.
Namita Thapar – Emcure Pharmaceuticals
Emcure Pharmaceuticals Website
Emcure’s CEO and Managing Director (MD), Satish Mehta, is a first-generation businessman and visionary who founded Emcure Pharmaceuticals in 1981 to offer patients access to high-quality, inexpensive healthcare that would substantially enhance their lives. Satish Mehta’s daughter is Namita Thapar. She decided to take a position as Emcure Pharmaceuticals’ Chief Financial Officer (CFO). She began by taking over the company’s Indian division’s management. As a result, she was relied upon more and had more responsibilities. She quickly attained the position of Executive Director for the company’s Indian division.
She promotes a good work culture, plans the “Top Gun: Maverick” screening for 200 Emcure workers, and disseminates leadership advice as a pharma leader.
Recently on 10th July 2024, Emcure Pharmaceuticals went public under her leadership.
In support of the efforts of the Prime Minister, Narendra Modi, such as the Digital Health Task Force, NITI Aayog’s Women Entrepreneurship Platform, and Champions of Change, Namita Thapar has actively partnered with the Government of India (GOI).
Namita Thapar – Shark Tank India
Namita Thapar – Shark Tank India Judge
Namita is one of India’s leading businesswomen and a keen investor. Her investing strategies and knowledge caught the limelight when she appeared on the show Shark Tank India as one of the sharks along with other entrepreneurs like Aman Gupta, Peyush Bansal, Ashneer Grover, Vineeta Singh, Anupam Mittal, and Ghazal Alagh.
Namita Thapar, noted for her catchphrase, “Ye meri expertise nahi hai, toh I am out,” on the show, is the entrepreneur who has consistently been on trend due to the humorous memes, flowcharts, and videos made around her comments and other episodes of the show. Namita funded companies like Bummer, Skippi Pops, Menstrupedia, Altor, and more.
Particularly when we examine the rise of women in business in India, Namita Thapar is a very well-known name. She is a motivator and has donated to the healthcare sector as the Executive Director of Emcure Pharmaceuticals’ India Business. Her recent appearance on the television program Shark Tank India has exposed too much of her. Her presence on television is endearing and motivating to those who have their hearts set on being businesswomen. She also plays a financier in the series and has made some wise investments to support the ambitions of a few competitors.
She returned to India in 2007 after resigning from her job in the United States. She joined her father’s business, Emcure Pharmaceuticals Limited, after moving to India. She started as Emcure’s CFO, overseeing the company’s financial portfolio, and has subsequently held significant positions in M&A, IT, global compliance, HR, and domestic marketing. She is a member of the Emcure Pharmaceuticals Limited Executive Board and now oversees Emcure’s operations in India, where she is in charge of more than 4000 medical spokeswomen spread over 15 important healing regions.
In addition to this, Namita Thapar is the proprietor of Young Entrepreneurs Academy, which instructs young people between the ages of 11 and 18 in the principles of business in India’s six largest cities—Mumbai, Delhi, Bengaluru, Pune, Chennai, and Ahmedabad since last year. Namita is also a board member of the Fuqua School of Business India Regional Advisory Board. She is on the board of Finolex Cables and is actively involved with the Young Presidents’ Organization (Pune).
The Indian businesswoman and entrepreneur Namita Thapar has a net worth that is around INR 600 crore.
Namita Thapar – Investments
Namita Thapar has made 22 personal investments and some of the popular investments made by her are listed below:
Namita has been recognized with the following awards:
Barclays Hurun Next Gen Leader Recognition
The Economic Times ‘40 under 40 Award
World Women Leadership Congress Super Achiever Award
The Economic Times 2017 Women Ahead List
FAQs
Who is Namita Thapar?
Namita Thapar is the Executive Director, India Business, of Emcure Pharmaceuticals. She is also popularly known for being a shark on the show, Shark Tank India.
What is the net worth of Namita Thapar?
Namita Thapar’s net worth is estimated to be around INR 600 crore.
What is the qualification of Namita Thapar?
Namita Thapar completed her CA course at the Institute of Chartered Accountants of India (ICAI). She then earned her Master’s degree in Business Administration from Duke University’s Fuqua School of Business.
How is Namita Thapar related to Satish Mehta?
Namita Thapar is the daughter of Satish Mehta, the founder, CEO, and MD of Emcure Pharmaceuticals, one of India’s leading pharmaceutical companies.
In the essential realm of healthcare, the pharmaceutical industry stands as a beacon of progress, vital for global well-being and economic prosperity. Pharmaceutical companies are closely inspected to guarantee the manufacturing of high-quality medications since they operate at the intersection of innovation and responsibility.
Governments, realizing how vital health is, keep a close eye on pharmaceutical activities to ensure that standards are maintained. Technology has made it possible for businesses like Emcure Pharmaceuticals to investigate a variety of drugs. Emcure is a prominent multinational company that specializes in producing tablets, capsules, and injectables. The company is dedicated to improving healthcare by using innovative approaches and searching for novel medications. Emcure Pharmaceuticals Limited is ranked as the 11th largest company in the Indian Pharmaceutical Market as per AWACS MAT Feb’24 data.
In this article, we will delve into the successful journey of Emcure Pharmaceuticals’ founder, business model, funding, competitors, IPO, and more.
Established in 1981, Emcure Pharmaceuticals has become a prominent participant in the Indian pharmaceutical industry, acknowledged worldwide for its wide array of offerings. Emcure, which is well-established in more than 70 countries, focuses on important therapeutic domains like HIV, gynecology, cardiology, cancer, respiratory, and central nervous system.
Six biologics have been launched by the business, in the domestic and Rest of the World (RoW) markets. During the COVID-19 pandemic, Emcure Pharma demonstrated its agility by founding Gennova, a subsidiary that spearheaded the creation of India’s first-ever indigenous mRNA vaccine. This demonstrates Emcure’s dedication to innovation and meeting pressing healthcare needs around the world. The turnover of the company for FY24 is INR 6658 crore.
Emcure Pharmaceuticals – Subsidiaries
Below is the list of Pharmaceuticals:
Gennova Biopharmaceuticals Ltd.
Zuventus Healthcare Ltd
Emcure Nigeria Limited
Emcure Pharmaceuticals Mena FZ-LLC
Emcure Pharmaceuticals South Africa (Pty) Limited
Emcure Brasil Farmaceutica Ltda
Heritage Pharma Holdings Inc. d/b/a Avet Pharmaceuticals Holdings Inc.
Emcure Pharma UK Ltd
Emcure Pharma Peru S.A.C
Emcure Pharma Mexico S.A. DE C.V
Marcan Pharmaceuticals Inc
Emcure Pharmaceuticals Pty Ltd
Emcure Pharmaceuticals – Industry
According to a Statista analysis, the pharmaceuticals market is expected to increase at a compound annual growth rate (CAGR) of 6.33% from 2024 to 2028. By 2028, the market volume is predicted to reach US $15.93 billion based on this trajectory.
With a predicted volume of US $2.02 billion in 2024, Oncology Drugs continues to be the leading market sector in this dynamic landscape. The strong revenue growth is indicative of the pharmaceutical industry’s overall resiliency and evolution in meeting a range of healthcare demands, as well as the growing emphasis on oncology therapies.
Emcure Pharmaceuticals – Founders and Team
The company was founded by Satish Ramanlal Mehta in 1981.
Satish Ramanlal Mehta
Satish Ramanlal Mehta – Founder, CEO and Managing Director of Emcure Pharmaceuticals
Satish Ranamnlal Mehta is the founder of Emcure Pharmaceuticals and also serves as the CEO and Managing Director of the company. He is a postgraduate in Chemistry from Pune University and has a diploma in management from the IIM, Ahmedabad.
Led by the visionary leadership of Satish Mehta, Emcure Pharmaceuticals has achieved esteemed recognition as a global pharmaceutical entity, operating in over 70 countries. The Emcure Pharmaceuticals subsidiaries are spread throughout important regions, such as the UK, Canada, Singapore, Brazil, and others, enhancing Emcure Pharmaceuticals’ prominence and power in the world pharmaceutical industry.
He has also served as a member of the Committee to recommend / frame Rules under the Indian Institutes of Management Act, 2017 – Ministry of HRD (Government of India), Economic & Commercial Consultative Group (ECCG) – NITI Aayog (Government of India), and India-China Bilateral Council – NITI Aayog (Government of India).
In 2016, Satish Mehta was ranked on the Forbes Rich Listas the 82nd richest Indian with a net worth of $1.6 billion in 2018.
Namita Thapar
Namita Thapar – Executive Director of Emcure Pharmaceuticals
Namita Thapar is the Executive Director of Emcure Pharmaceuticals, and her career history is marked by excellence. Beginning her career as a Chartered Accountant with the Institute of Chartered Accountants of India, she honed her financial acumen. Adding to her credentials, Namita pursued an MBA at Duke University – The Fuqua School of Business.
Namita started her career at Abbott as a Senior Manager. Later, she became the Chief Financial Officer (CFO) of Emcure Pharmaceuticals, where her duties eventually expanded to include overseeing the company’s India division, which is its largest business unit. She also holds the position of Young Entrepreneurs Academy, Inc.’s India Head.
Sunil Mehta – Executive Director of Emcure Pharmaceuticals
Pharmaceuticals’Sunil Mehta is the Executive Director, at Emcure Pharmaceuticals. He is a graduate of Commerce from Pune University and a postgraduate in Business Administration from the Institute of Management Development and Research, Pune.
Sunil also serves on the board of Gennova Biopharmaceuticals Ltd., a prominent Emcure Pharmaceuticals subsidiary.
The company has over 10,000employees.
Emcure Pharmaceuticals – Startup Story
In Pune, Maharashtra, India, Emcure Pharmaceuticals was founded by Mr. Satish Mehta, a visionary leader. Satish Mehta founded the company with his entrepreneurial energy and his knowledge of pharmaceutical science. His motivation came from a good goal: to enable patients in India and around the world to buy and obtain necessary medications.
After returning to Pune with a postgraduate credential from IIM-A, Satish immersed himself in his father’s pharmaceutical company to obtain knowledge of the nuances of the pharma sector, which marked a crucial turning point in his entrepreneurial journey. Driven by a vision for innovation and the desire to make a distinct mark, he secured a bank loan and embarked on the entrepreneurial journey that led to the inception of Emcure Pharmaceuticals.
Emcure Pharmaceuticals – Mission and Vision
The mission of the company is ” To constantly innovate and deliver affordable & high-quality healthcare solutions to people.”
The company vision on the website states, “To provide quality healthcare solutions globally by leveraging our scientific strengths.”
Emcure Pharmaceuticals – Name, Tagline, and Logo
Emcure Logo and Tagline
The company goes by the tagline, “Cure and beyond.”.
Emcure Pharmaceuticals – Business Model
Emcure Pharmaceuticals has strategically crafted a focused go-to-market business model that capitalizes on a blend of front-end presence, partnerships, and a distributor model. With this approach, the company leverages its broad and diverse product line to target various market dynamics effectively.
Emcure’s pipeline of innovative pharmaceuticals and unique biologics portfolio support the company’s innovative business model. The organization hopes to maintain its growth trajectory in the Rest of the World (RoW) market by prioritizing increased market penetration and putting a well-measured plan into action.
Emcure Pharmaceuticals – Revenue Model
Emcure Pharmaceuticals’ revenue channels emphasize a strategic balance between emerging, domestic, and international markets, ensuring a diversified and resilient profile with a robust international footprint. For FY2023, below is the revenue generated from various markets:
46% of revenue came from the domestic market
16% from emerging markets
30% from regulated markets of Canada and Europe and the rest from other segments including contract manufacturing for Avet.
Emcure Pharmaceuticals – Challenges Faced
As the pharmaceutical industry continued to grow and more distinct product options were available, Emcure Pharmaceuticals faced several obstacles. Emcure faced a major difficulty as a result of increased rivalry from other pharmaceutical firms due to the rising prevalence of drug usage.
The changing nature of worldwide pharmaceuticals and the rules that accompany them presented the company with constant hurdles, especially since a significant amount of its revenue came from sales in other countries. For Emcure, traversing global markets faced challenges due to changing regulations and a changing landscape.
Furthermore, Emcure faced difficulties as a result of COVID-19, especially with its efforts to create COVID-19 vaccinations. The pandemic’s effects created complications that have an impact on these vaccines’ clinical trials.
Emcure Pharmaceuticals – Funding and Investors
Emcure Pharmaceuticals raised around $50 million (INR 310.60 crore) in 2006 from Blackstone. This infusion of capital not only fortified Emcure’s standing in the pharmaceutical sector but also empowered the company to expand its operations and propel its research and development initiatives to new heights.
Emcure Pharmaceuticals – Growth
Emcure Pharmaceuticals, one of the leading pharmaceutical firms in India, is a leader in the development, production, and international marketing of a wide range of pharmaceutical products covering several essential therapeutic areas.
Emcure’s noteworthy position in terms of domestic sales highlights both its steady expansion and its major influence in the pharmaceutical industry. Emcure Pharmaceuticals is a leading pharmaceutical company that drives growth by innovation, quality, and a wide product range. It has made a significant contribution to the improvement of healthcare in India and around the world.
Some of the growth highlights of Emcure Pharmaceuticals are:
It has a presence in 70+ countries as of July 2024.
It has 350+ brands in India as of July 2024.
The company has 5 R&D centers as of July 2024.
It has 13 manufacturing facilities as of July 2024.
According to the Moving Annual Total (MAT) figures for February 2024, the company is the 11th largest pharmaceutical company in India.
The company has 22 subsidiaries as of July 2024.
The company has an R&D team of over 500 scientists as of July 2024.
Financials
Emcure Pharmaceuticals Financials
FY23
Operating Revenue
Rs 5,986 crore
EBITDA
19.7%
Net Profit
Rs 561.8 crore
Emcure Pharmaceuticals – IPO
Emcure Pharmaceuticals shares made a strong debut on July 10, 2024, listing at INR 1,325.05, a 31.5% premium over the issue price of INR 1,008. This impressive debut followed a successful Initial Public Offering (IPO) that attracted significant investor interest. Emcure’s IPO, which took place from July 3 to July 5, was a book-built issue valued at INR 1,952.03 crores. The IPO is managed by Kotak Mahindra Capital Company Limited, Axis Capital Limited, J.P. Morgan India Private Limited, and Jefferies India Private Limited, with Link Intime India Private Ltd acting as the registrar.
Emotional morning today… we got listed at NSE 🙂 68 times oversubscribed, listed at 31% price premium but my Mirza Ghalib shayari sums up my feelings… congratulations Team Emcure ! pic.twitter.com/wQhmfmOjyq
Emcure Pharmaceuticals has launched its new corporate campaign, “Cure and Beyond,” featuring cricketer MS Dhoni. The campaign highlights innovation as key to Emcure’s operations and aims to establish thought leadership in the Indian pharmaceutical market. The ad is being showcased across digital, television, and print media.
MS Dhoni and Emcure make a formidable team for Cure and Beyond
Emcure Pharmaceuticals – Awards and Achievements
Emcure Pharmaceuticals, with an extensive portfolio of brands, has earned multiple awards, affirming its excellence and leadership in the pharmaceutical industry.
2018
Instgra – Best New Introduction of the Year Silver Award by AWACS (21-50-Chronic & Sub Chronic Category).
Orofer XT – Brand of the Year award for Marketing Excellence – Gold Award by AWACS.
Emluz – Best New Introduction of the Year Gold Award by AWACS.
Best Indian Patents Award 2017-18 (Highest Number of granted patents) by Indian Drug Manufacturers Association.
National Safety Council – Maharashtra Safety Award – 2018 for Zero Accident.
2019
Brand of the Year award for Marketing Excellence -Bronze Award by AWACS Orofer-XT.
Best API Patents Award 2018-19 (Highest Number of API patents) by the Indian Drug Manufacturers Association.
Process Development and Commercialization Award 2019 for the development of Tenectase, a 3rd generation thrombolytic glycoprotein for acute ischemic stroke (AIS).
DISH-Narayan Meghaji Lokhande Health & Safety Award 2019 – Industrial Best Practices.
2020
Pronto Consult Consumer Award – Platinum Impact Award Vylda.
2021
Exafib – CIMS Medica Healthcare Excellence Award 2021 – Emerging Brand of the Year (Cardiac Care).
CIMS Medica Healthcare Excellence Award 2021 – Most Engaging Scientific Platform from Pharma Company.
Pronto Consult Consumer Award –Golden Impact Award Ferium 500 Inj.
2022
Awarded the Silver Impact Award at Pronto Consult Award for Vylda
Awarded the 1st runner up at the AWACS Pharmarack Awards for New Introduction of the Year above 2,000 crores – Chronic for Dydrofem
Emcure Pharmaceuticals – Competitors
As mentioned due to the wide options in the pharmaceutical companies, Emcure Pharmaceuticals has tough competitors.
Emcure Pharmaceutical competes with the following companies:
The company is well-positioned to take advantage of favorable conditions for its public market debut after the launch of its IPO. The company’s resubmission is consistent with its forward-thinking strategy and shows its dedication to flexibility and wise decision-making when pursuing strategic expansion prospects.
New Delhi, July 8, 2024: The Indus Entrepreneurs (TiE) Delhi-NCR, a premier organization fostering entrepreneurship and innovation for over 2 decades is all set to host the D2C Summit on July 19 at the India Habitat Centre. Themed ‘Startups of Naya Bharat’ the summit is set to bring together a powerhouse of experts, entrepreneurs, and enthusiasts to delve into the ever evolving Direct – to- consumer (D2C) Sector.
The Summit promises to explore the latest trends, challenges, and opportunities providing attendees with a comprehensive understanding of the D2C landscape. The event programming is interestingly curated featuring interesting sessions starting with the Founders & Funders Breakfast which will give startup founders a chance to connect with Delhi-NCR’s top investors.Other high impact sessions will address various realms of the D2C in India, these include Building Marketing Strategies for Rapid Growth; Decoding Funding Landscape for D2C Brands in 2024; D2C Brands’ Roadmap to Cracking The Omnichannel Game; Cracking the Supply Chain; Effective Brand Building. As part of the startup showcase – unique D2C brands will get a chance to present their products to the audience.
mbitious founders will have the privilege to share the table with a seasoned, successful founder from a specific category, engaging in discussions on scaling strategies, overcoming challenges, and building enduring companies. These mentoring roundtables shall focus on various themes like Babycare, Beauty & Personal Care, Food & Beverage, Fashion & Apparel and Healthcare.
“TiE Delhi-NCR’s D2C Summit is your gateway to understanding and navigating the dynamic world of Direct – to – Consumer Brands. Whether you’re a seasoned entrepreneur or an emerging enthusiast, this summit offers invaluable insights to drive your D2C ambitions forward. I urge startups to not miss this opportunity to learn, network and grow.” opined Upasana Sharma, Executive Director, TiE Delhi-NCR.
New Delhi (India), July 10: With the Indian economy approaching the $4 trillion GDP mark, the country has seen a significant rise in the incorporation of MSMEs and the rise of new businesses. This growth presents immense opportunities for the commercial insurance segment as employee welfare becomes a central focus for businesses, and the demand for commercial insurance to protect the workforce is set to increase significantly.
According to the latest data published by the IRDAI, approximately one-third of all issued policies are in the commercial insurance sector. This translates to an impressive 100 million policies issued in the commercial insurance space as of 2022. But the sector’s functioning is less than impressive as the commercial insurance segment continues to rely on outdated methods, with internal processes still being manual.
Aditya Dadia noticed the problem and founded Alwrite to address the challenges faced by market players in the commercial segment. Alwrite has streamlined the quote placement process (the step before policy issuance), which is managed through Excel sheets and emails and required an estimated 30 interactions between intermediaries and insurance companies for a single commercial insurance policy. Aditya Dadia, Founder of Alwrite, talked about his journey as the founder of an innovative venture.
Tell us about Alwrite and why did you decide to launch your startup in the insurance sector?
Well, Alwrite is an all-in-one platform designed to streamline commercial insurance. The idea struck me during the pandemic when I was working as a corporate lawyer at Trilegal, focusing on PE/VC and M&A deals as well as corporate advisory. I saw the immense potential for digitization in this sector while working with fintech companies. I realized commercial insurance remained heavily reliant on manual processes, lagging behind the innovation sweeping the rest of financial services. Alwrite aims to bridge that gap by offering solutions for both insurance companies and intermediaries, making the entire process faster, smoother, and more efficient.
What challenges did you face while launching Alwrite?
Of course, Launching Alwrite wasn’t without its hurdles. One of the biggest challenges was developing an effective algorithm for commercial insurance, which is far more nuanced than retail insurance. Risk assessment in this space involves a lot of intricacies, and building a system that could handle that complexity was a significant undertaking.
What are some of the most significant milestones that Alwrite has achieved since its inception?
We’ve had some exciting milestones at Alwrite. This year, the absolute highlight was securing an exclusive partnership with Moody’s Risk Management Solutions (RMS). They’ve chosen Alwrite as their only partner for this type of offering in India, making this collaboration a real game changer. It lets us offer clients way more accurate quotes, thanks to their risk assessment expertise. We’re able to avoid location-based guesswork for pinpoint pricing, which creates a smoother experience for everyone. Plus, securing seed funding from a fantastic group of angel investors was a huge boost – it shows real confidence in our vision for a future-proof Indian insurance industry.
What do you think about the use of technology in the insurance sector how can it change the sector?
Technology has the potential to completely revolutionize the insurance sector, particularly commercial insurance, which has lagged behind in digital adoption. By leveraging technology, we’re not creating problems to solve, but addressing the real pain points faced by everyone involved. Our goal is to streamline processes, improve efficiency, and make the entire insurance experience smoother for both insurance companies and intermediaries.
How is the response of the client so far?
As mentioned, the client’s response so far has been encouraging. We’re constantly working on refining the platform based on their needs and feedback.
How can Alwrite contribute to the bright future of the insurance industry?
Alwrite can contribute to a brighter future for the insurance industry by making it more efficient and accessible. Our platform streamlines processes reduces turnaround times, and minimizes errors. This not only benefits intermediaries to generate quotes for risks and insurance companies to underwrite those risks but also creates a smoother experience for policyholders.
What are your plans for Alwrite’s expansion?
Right now, our focus is on achieving significant penetration within the Indian market. Our product is designed to be universally applicable, so once we’ve established a strong presence here, we can look towards expanding to other regions.
Can you tell us about your early life and educational background? What sparked your interest in law and later, in entrepreneurship?
I studied in St. Mary’s ICSE till the 10th grade, did the IB at Aditya Birla World Academy, and read law at Government Law College, Mumbai. Law has always been a fascination for me, even as a child. That’s why I moved towards logical subjects and activities in school. Debates and MUNs were a great way to sharpen my critical thinking skills, and choosing the IB program, even though I wasn’t planning to study abroad, further helped it.
In law school, I interned as a corporate lawyer and decided to pursue corporate law as a career. I guess, that was the birth of entrepreneurship in me. I loved working in private equity because of the exposure to the newest groundbreaking ventures. And the bug finally bit. From facilitating those ventures through deal-making and advisory, I wanted to make the shift to being one of these ventures. Creating the impact directly rather than indirectly.
German multinational firm Puma SE, better known as Puma, creates and sells casual and sports shoes, clothes, and accessories. To increase its brand’s visibility, Puma’s marketing strategy centers on new ideas, teamwork, and the utilization of digital channels. Thanks to this strategy, Puma has become a world leader in athletic apparel through effective marketing campaigns and strategic alliances. Among the world’s sportswear manufacturers, Puma ranks third. The following article will examine Puma, a leading fashion and sportswear brand, and the business model that has allowed it to become so successful.
About Puma
Rudolf Dassler founded the renowned athletic apparel label Puma in 1948. Puma is committed to improving the sporting experience through innovation and offers products that combine elegance with performance. Puma, a sportswear brand, is known for its groundbreaking collaborations with famous sportsmen and celebrities. Puma is a global athletic apparel and footwear company with headquarters in Herzogenaurach, Germany. The company has a presence in more than 90 countries and employs about 14,000 people. Its global presence and partnership with Modern Trade Retailers help boost brand awareness and revenue.
The sale of Puma items through a global network of retail outlets is critical to the company’s business strategy. The typical profit margin for a retail company is between two and twenty percent, with a more realistic range of two to ten percent. The profit margin is slightly smaller for well-known brands like Puma because of the increased competition and the necessity to maintain competitive prices. Another important aspect of the brand’s business strategy is its powerful franchising model, which allows it to run its stores all over the world. Puma has successfully increased its brand’s exposure and attractiveness by teaming up with prominent personalities and athletes such as Usain Bolt and Rihanna.
Big Smile because my new @PUMA Shoe 🔥drip is online in the US and will be available in August . 🔥🔥⚡️⚡️
Puma generates revenue through a variety of sources. The main revenue streams of Puma are as below:
Main Product Categories: Sportswear, footwear, and accessories are the main sources of income for the brand.
Brand Licensing and Collaborations: Puma also earns money through brand licensing and cooperation with other companies.
Performance-Oriented Apparel: Selling performance-oriented apparel for sports such as basketball and soccer brings in more money.
Lifestyle Collections: Another aspect that contributes to its revenue is the sale of lifestyle collections aimed at fashion-conscious people.
Retail Operations: To provide customers with a more traditional shopping experience, Puma runs retail stores and outlets all around the world.
Ecommerce Platform: The brand’s eCommerce platform provides an effortless and accessible way for people to shop online.
Endorsements and Sponsorships: The company’s marketing efforts, which include endorsing athletes and sporting events, boost brand awareness.
Community Engagement: Puma uses sponsorships, social media, and in-person events to build community involvement and devotion to the brand.
Global Consolidated Sales of Puma From 2013 to 2023
USP of Puma
In addition to its heritage, innovation, design, sustainability initiatives, and strategic collaborations, Puma’s unique selling propositions (USPs) are all factors that contribute to the company’s powerful brand presence in the international sportswear industry.
Puma SWOT Analysis
SWOT Analysis of PUMA
Puma Strengths
In both Formula One and NASCAR, Puma is the primary manufacturer of racing suits and driving shoes.
It partners with notable brands such as Ferrari and BMW.
The company’s management and marketing are top-notch, and they’ve done an outstanding job of promoting their items all over the globe.
Puma’s association with popular sporting events such as the FIFA World Cup, the Olympics, cricket, motorsports, rugby, and many more helps the company build its reputation around the world.
The brand’s social media and eCommerce accounts are highly engaged, contributing to its strong online presence.
Puma Weaknesses
In comparison to Nike and Adidas, Puma faces stiff competition and has a small portion of the market.
Consumers may exhibit a preference for specific brands. Finding investors is a challenge for Puma, and the company may look to its rivals for financial backing.
There are numerous wage disputes within this organization. This often leads to strikes and production difficulties.
Puma Opportunities
With an increasing number of major international athletic events, the corporation has additional opportunities to secure sponsorship.
To attract new consumers, more branding and promotional activities can be conducted.
There is still room for Puma to grow in the growing market.
Puma Threats
Because of its worldwide recognition, Puma feels the pinch of economic fluctuations and recessions.
Both established businesses and up-and-coming startups are competing for market share.
Particularly in developing and modest markets, the imitation of low-quality and counterfeit items poses a danger to the company.
Company operations may be impacted by rules and regulations imposed by the government.
Thanks to its innovative advertising campaigns, Puma has become a household name. The brand concentrates on particular socioeconomic factors in specific regions. The fact that their resale items, which are used, fetch over three times the original selling price is the most amusing part. “Limited supply, high demand” is the underlying principle that drives everything. From its logo and product designs to its market reach, Puma’s business approach is highly fascinating.
FAQs
When was Puma founded?
Puma was founded in the year 1948 by Rudolf Dassler.
What was the revenue of Puma in 2023?
The revenue of Puma in the year 2023 was 8.6 billion euros.
Who is the brand ambassador of Puma India?
Ibrahim Ali Khan Pataudi is the new brand ambassador of Puma India.
The finance market in India is projected to grow by 14.02% from 2022 to 2027, resulting in a market volume of $19.55 billion by 2027. Lovak Capital stands out as a forward-thinking player, using AI-driven technologies and strategic collaborations with top fund managers to innovate in financial services. They plan to expand into new markets and significantly increase their user base, simplifying financial planning and enhancing client outcomes.
In this article, explore more about Lovak Capital, its founder, business model, challenges, and more.
Lovak Capital – Company Highlights
Company Name
Lovak Capital Pvt. Ltd.
Headquarters
Gurgaon, Haryana, India
Sector
Financial Services
Founder
Gaurav Dagaonkar, Meghna Mittal
Founded
2018
Website
lovakcapital.com
Lovak Capital – About
Lovak Capital is an innovative financial services firm dedicated to empowering individuals and businesses through comprehensive wealth management, investment advisory, and financial planning services. Their mission is to democratize financial intelligence, ensuring everyone has access to expert financial guidance and tools to secure their financial future.
Lovak Capital – Industry
Lovak Capital operates in the financial services industry.
The global financial services market size has grown strongly in recent years. It will grow from $31.14 trillion in 2023 to $33.54 trillion in 2024 at a compound annual growth rate (CAGR) of 7.7%.
Having started in 2018, Lovak Capital is already a leading player in mutual fund distribution and stock broking in North India. The company aims to achieve a 2% market share in the next three years.
Over the next five years, the financial services industry is expected to witness significant growth driven by technological advancements, increasing demand for personalized financial services, and a shift towards sustainable and ethical investing.
In five years, Lovak Capital aims to expand its services globally, integrating advanced AI-driven tools for better financial planning. In ten years, the company aspires to be at the forefront of the financial services industry, known for innovation and customer satisfaction.
Jyoti Bhandari is the Founder and CEO of Lovak Capital. She is a financial expert with over 25 years of experience in investment banking and wealth management.
Jyoti oversees the strategic vision and client relations, while the Chief Technology Officer (CTO) focuses on technology development and innovation.
Lovak Capital currently comprises 10 employees.
The company culture at Lovak Capital emphasizes continuous learning, innovation, and a client-first approach.
Hiring Philosophy: Lovak Capital seeks passionate individuals who align with their mission of financial inclusivity and innovation.
Lovak Capital – Startup Story
The idea for Lovak Capital was born from a personal experience of financial mismanagement. Witnessing the complexities and lack of accessible financial advice, Jyoti was motivated to create a platform that simplifies financial management for everyone and helps them make investments the right way and in the right solution best suited to their risk profiles.
Initial research involved market analysis and consultations with financial experts. A series of surveys and focus groups with potential clients helped validate the concept. This helped Lovak Capital cater specifically to high-net-worth individuals (HNIs) seeking personalized wealth management services and guidance in investment decisions across various asset classes.
The journey from ideation to prototyping began with brainstorming sessions and sketching out the service framework. Early prototypes were developed with the help of a small team of financial advisors and technologists. Jyoti’s extensive experience of over two decades in the evolving wealth management industry, across various market cycles, helped identify gaps and create customised solutions for high-net-worth individuals.
Early discussions with industry veterans and potential customers were overwhelmingly positive, reinforcing the need for a holistic wealth management service rather than a product-focused approach. Despite the existence of relationship managers and private bankers in the industry, customers expressed a desire for consistency in both advice and service.
Lovak Capital – Vision and Mission
Vision
Long-term: To become a global leader in personalized financial services, leveraging technology to provide unmatched client experiences and outcomes.
Short-term: To establish a strong foothold in key markets, enhancing our service offerings through continuous innovation and customer-centric approaches.
Core Belief
Lovak Capital believes in financial inclusivity and aims to bridge the gap between complex financial markets and everyday people, providing clarity and control over their financial well-being.
Motto
“Empowering Your Financial Future.”
Lovak Capital – Name, Tagline, and Logo
Lovak Capital Logo
“Lovak” signifies the blend of trust and growth in the wealth creation journey. The tagline, “Building meaningful portfolios,” reflects Lovak Capital’s mission to create solid portfolios that benefit both clients and society.
The logo of Lovak Capital symbolizes growth, stability, and trust, incorporating elements that reflect the company’s innovative approach.
Lovak Capital – Product/Service
Lovak Capital offers a comprehensive range of financial services, including wealth management, investment advisory, and financial planning across various asset classes such as direct equities, futures and options, mutual funds, debt instruments, and commodities.
The platform utilizes AI to analyze client data, delivering personalized investment strategies and financial advice. Lovak Capital utilizes the top equity broking platform provided by Motilal Oswal Securities to ensure a seamless trading experience.
Lovak Capital addresses the complexity of financial planning by making expert advice accessible and affordable, thereby helping clients achieve their financial goals.
The unique selling proposition of Lovak Capital lies in its AI-driven personalization, algorithmic portfolio management, and commitment to financial inclusivity.
Leveraging cutting-edge AI and algorithm-based solutions, Lovak Capital collaborates with technology partners to deliver tailored financial advice. The platform is built on a robust, secure, and scalable technology stack.
Initially focused solely on wealth management, Lovak Capital pivoted to a more comprehensive financial service model after recognizing the broader needs of its clients.
Lovak Capital operates on a distribution and brokerage model, focusing on comprehensive wealth management, investment advisory, and financial planning across various asset classes. Leveraging advanced AI-driven tools and partnering with top equity broking platforms, the company aims to simplify financial planning, making expert advice accessible and affordable while catering to the diverse needs of high-net-worth individuals and broader client bases.
Lovak Capital – Launching Company Strategies
Upon initial launch, Lovak Capital used a mix of social media campaigns, financial seminars, and referral programs to acquire their first 100 users. Effective channels such as social media and word-of-mouth proved particularly successful, leveraging the networks of the initial satisfied clients.
Lovak Capital – Customer Growth and Retention Strategies
They prioritize personalized service and continuous engagement through educational content and financial workshops, which have been instrumental in retaining clients.
The company achieved growth from 0 to 1000 users through effective word-of-mouth and referrals, partnerships with financial influencers, and collaborative joint marketing campaigns. Additionally, Lovak Capital invested in targeted digital marketing strategies to expand its client base.
Lovak Capital – Challenges Faced
Lovak Capital’s biggest challenge was establishing trust in a competitive market. This hurdle was successfully overcome by consistently delivering value and maintaining transparent relationships with clients.
Lovak Capital – Marketing Campaign
Lovak Capital’s “Financial Freedom Week” campaign, with free webinars and personalized financial assessments, proved highly successful in significantly boosting its user base and enhancing engagement levels.
Lovak Capital – Key Tools and Software
They utilise Zoho and Google Sheets for automating dashboards, enabling efficient data management and analytics within the organisation.
Lovak Capital – Future Plans
The company plans to launch new AI-driven and robo-advisory-based financial products in collaboration with top fund managers. Additionally, the company aims to expand into new markets and grow its client base to 10,000 users.
FAQs
What does Lovak Capital do?
Lovak Capital is an innovative financial services firm dedicated to empowering individuals and businesses through comprehensive wealth management, investment advisory, and financial planning services.
Who is the founder of Lovak Capital?
Jyoti Bhandari is the Founder and CEO of Lovak Capital.
What is the business model of Lovak Capital?
Lovak Capital operates on a distribution and brokerage model.
What are the products/services of Lovak Capital?
Lovak Capital offers a comprehensive range of financial services, including wealth management, investment advisory, and financial planning across various asset classes such as direct equities, futures and options, mutual funds, debt instruments, and commodities.
Prithvi Durai
