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  • Class ON: How It’s Revolutionising School Management with Innovative ERP Software Solution

    India’s education technology (EdTech) sector is booming, with a current valuation of $7.5 billion in 2024 and projected to grow at a 25.8% annual rate, reaching $29 billion by 2030. Class ON App is making a significant mark in the expanding EdTech field with its innovative School ERP software solution. Designed to streamline and improve school management across India, the user-friendly platform is transforming school operations and driving growth in the sector.

    In this article, learn more about Class ON, its founder, its business and revenue model, challenges, growth, and more.

    Class ON – Company Highlights

    Company Name Class ON
    Headquarters Ludhiana, Punjab, India
    Sector EdTech
    Founder Milan Singh Hans
    Founded 2016
    Website classonapp.com

    Class ON – About
    Class ON – Industry
    Class ON – Founder and Team
    Class ON – Startup Story
    Class ON – Vision and Mission
    Class ON – Name, Tagline, and Logo
    Class ON – Products/Services
    Class ON – Business and Revenue Model
    Class ON – Launching Company Strategies
    Class ON – Customer Growth and Retention Strategies
    Class ON – Marketing Strategy
    Class ON – Challenges Faced
    Class ON – Growth
    Class ON – Funding
    Class ON – Key Tools and Software
    Class ON – Awards and Achievements
    Class ON – Competitors
    Class ON – Future Plans

    Class ON – About

    Class ON App is the fastest-growing leading School ERP software solution specially designed for Indian schools to streamline school management. Developed by Smartway Media Pvt. Ltd., an ISO Certified company established in 2009, Class ON was launched in 2016 to address the growing need for efficient, digital solutions in education.

    The software is used by over 600 schools across India, offering over 90 modules, 4 mobile apps, and 30+ specialized services. These services cover everything from attendance tracking and fee management to online admissions and e-learning content, making it a one-stop solution for schools to manage all their operations. The software is cloud-based, ensuring data security and easy access from anywhere. It is designed to be user-friendly, allowing even non-technical staff to use it effectively.

    Class ON Evolution

    Class ON is a part of Smartway Media Pvt. Ltd., which initially focused on IT services like websites, logo designing, app development, and software development before pivoting to EdTech with the launch of Class ON.

    Class ON – Industry

    Class ON operates in the EdTech (Education Technology) industry, a rapidly growing sector that focuses on the use of technology to enhance educational practices and management.

    In India, there are over 1.5 million schools, and a significant portion of them are yet to adopt digital management solutions. This presents a massive opportunity for Class ON to grow its market share.

    As of August 2024, Class ON serves over 600 schools, positioning itself as one of the leading school ERP providers in India. While the exact market share is difficult to quantify, the company’s growth trajectory suggests a strong presence in the EdTech space.

    The EdTech industry in India is expected to continue its rapid growth over the next five years, driven by increasing demand for digital solutions, government initiatives, and the need for schools to adapt to new educational paradigms, especially post-pandemic. Class ON aims to be at the forefront of this growth, expanding its services and introducing new features to meet evolving needs.

    In the next 5-10 years, Class ON envisions itself not just as a national leader but as a global player in the school ERP market. The company plans to expand its footprint internationally, starting with neighboring countries and eventually targeting schools worldwide.

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    Class ON – Founder and Team

    Milan Singh Hans is the founder of Class ON.

    Milan Singh Hans

    Milan Singh Hans, Founder and CEO, Class ON
    Milan Singh Hans, Founder and CEO, Class ON

    Milan Hans is the Founder and CEO of Class ON. Milan has over 20 years of experience in IT and EdTech. He started his career in website design and software development before transitioning into the education sector. His deep understanding of the challenges faced by schools, combined with his technical expertise, has been the driving force behind Class ON.

    Kanwalpreet Singh (Technical & Finance Head)

    Kanwalpreet is the co-founder and CTO at Class ON. He brings a wealth of technical expertise to the team, with a background in IT and software development. He is responsible for overseeing the development and maintenance of the Class ON platform and also manages the financial operations of the company, ensuring that Class ON remains financially healthy and can continue to invest in new features and services.

    Jashan Hans (Research & Technical Head)

    Jashan Hans is the co-founder and COO at Class ON. He brings a robust IT background to Class ON, with extensive experience in both technology and research. His role as the Research & Technical Head involves a multifaceted approach to module development and system enhancements.

    Harmanjot Sidhu (Marketing & Service Head)

    Harmanjot is the Marketing Head and CCO at Class ON. He is responsible for the company’s service, support, marketing, and branding efforts. He has successfully built the Class ON brand through strategic campaigns, partnerships, and customer engagement.

    Jashan Sidhu (SEO & SMM Strategist Head)

    Jashan leads the Graphics & Videos team and also heads the SEO team. He is well-versed in all aspects of digital marketing and is highly skilled in his field.

    Aman Hans (Data Analyst Head)

    Aman is responsible for monitoring team progress, work status, and overseeing all activities. She manages tasks and ensures smooth operation among the staff.

    Class ON Team with Kiran Bedi
    Class ON Team with Kiran Bedi

    The company has grown to over 100 employees, fostering a culture of innovation, collaboration, and customer-centricity. The team is encouraged to take ownership of their projects, and there is a strong emphasis on continuous learning and development.

    Hiring Philosophy: Class ON looks for individuals who are not only technically proficient but also passionate about making a difference in the education sector. The company values creativity, problem-solving, and a strong work ethic.

    Class ON Advisors and Mentors

    Mr. Gobind S. Hans, Milan Hans’s father, is the Mentor and Advisor for Class ON. From the very beginning, Mr. Gobind S. Hans provided crucial financial and moral support to help start the company. Whenever any advice is needed or challenges arise, Milan always turns to his father first for guidance. Additionally, the Class ON team has benefited from the insights of industry experts and peers in the EdTech and IT sectors. These informal mentorships have played a vital role in shaping the company’s strategic decisions and have been key to overcoming the challenges of growing a tech-driven business in the education industry.

    Class ON – Startup Story

    In 2016, Milan Hans and Co-Founder Kawalpreet Singh were deep in discussion about a new project, well into the night, around 2 AM. They had previously worked on an e-commerce project called Zokasa, which didn’t achieve the success they hoped for. As they brainstormed, they recognized a significant gap in the market: there was no comprehensive, user-friendly solution for school-parent communication available across India. While larger schools had some solutions, these were often not user-friendly or affordable. Milan and Kawal were intrigued by the idea of creating an accessible, budget-friendly platform for all schools. After discussing the concept with Milan’s father, Mr. Gobind S. Hans, who endorsed the idea, they assembled their core team—Jashan Hans and Harman Sidhu—and began working on bringing their vision to life.

    Milan Hans undertook extensive research, including surveys and meetings with school leaders, principals, and directors, to understand their pain points. The research revealed that while schools had software for fee management, it lacked advanced features and often relied on outdated, offline solutions. A major challenge identified was the lack of reliable customer support; many software providers did not offer consistent updates or assistance after the initial installation. This feedback highlighted the need for a solution that not only addressed these gaps but also provided dependable, ongoing support.

    The initial response to the idea was positive, but the path forward was fraught with challenges. Despite 3-4 months of intensive marketing efforts, including on-site demos, the team faced numerous hurdles. Many schools were reluctant to adopt the new platform due to concerns about smartphone accessibility for parents and perceived high costs compared to offline software. However, after months of perseverance and addressing these objections, Class ON finally secured its first school client. This milestone marked the beginning of Class ON’s journey and set the stage for its expansion across India.

    Class ON – Vision and Mission

    Vision: Class ON aims to be a global leader in school ERP solutions by making every school 100% smart and digital. The long-term vision is to transform the way educational institutions operate, enabling them to become more efficient, transparent, and innovative. By focusing on continuous innovation, the company seeks to stay ahead of technological trends and provide schools with cutting-edge tools that simplify their operations.

    Mission: The core mission of Class ON is to digitalize and simplify the management processes in schools, thereby saving them time, money, and resources. The company is committed to providing schools with a comprehensive, user-friendly, and affordable ERP solution that can be easily adopted and scaled according to the institution’s needs.

    Core Belief: The company believes that education should be future-ready, accessible, and efficient. This belief drives their commitment to developing a solution that not only meets the current needs of schools but also anticipates future challenges.

    Motto: “Go Digital-Go Smart” encapsulates the company’s commitment to providing tools that help schools operate more effectively, thereby contributing to the overall improvement of educational standards.

    Class ON Logo and Tagline
    Class ON Logo and Tagline

    The name “Class ON” was meticulously chosen to represent the digital activation of education—essentially turning classrooms “on” to the vast possibilities offered by technology. This name embodies the company’s mission to empower schools by making them smarter and more efficient. The search for the perfect name took nearly a year, during which over 500 potential names were considered and evaluated. The goal was to find a name that was simple, easy to spell, and pronounce. Ultimately, “Class ON” emerged as the ideal choice, perfectly reflecting the essence of the School ERP project and aligning with its vision.

    The tagline “Go Digital – Go Smart” captures Class ON’s dedication to transforming school management through cutting-edge digital solutions. It highlights the shift from traditional, paper-based systems to a modern, efficient digital approach. This tagline underscores the company’s commitment to enhancing operational efficiency and enabling schools to focus on delivering high-quality education. “Go Digital – Go Smart” also serves as a call to action, encouraging schools to fully embrace digitalization and become 100% smart and digital.

    The Class ON logo features a contemporary and clean design that integrates elements of both technology and education. The design process aimed to create a symbol that reflects the dual focus of the business: advancing digital solutions while supporting educational excellence. The logo’s modern aesthetics are intended to resonate with the tech-savvy and educational aspects of the company, reinforcing its brand identity.

    Class ON – Products/Services

    Class ON School Management Software
    Class ON School Management Software

    Class ON offers a complete School ERP software solution specifically designed for Indian schools to automate and simplify various school operations. The product includes over 90 modules covering everything from attendance, timetable management, live classes, device-less van tracking, gate pass, report card, ID card generator, certificate builder, and fee collection to more advanced features like online admissions, e-learning content, and real-time analytics.

    The software is cloud-based, allowing access from anywhere with an internet connection. Schools can select from a range of modules based on their specific needs, allowing for a customized solution. The platform is designed to be user-friendly, with an intuitive interface that even non-technical staff can navigate easily. It integrates seamlessly with other tools such as SMS, WhatsApp, GPS, RFID, QR scanners, and biometrics, making it a versatile and comprehensive solution.

    Class ON addresses several key challenges faced by schools, including:

    • Inefficient Administrative Processes: Automates manual tasks, reducing the workload on administrative staff.
    • Poor Communication: Enhances communication between the school, parents, and students through integrated messaging systems.
    • Lack of Data Security: Provides a secure cloud-based system to protect sensitive student and school data.
    • Scalability Issues: The modular design allows schools to scale the solution as they grow.

    USP and Innovation

    Class ON’s unique selling points include its extensive range of modules, guaranteed monthly updates, and user-friendly interface. The software is also known for its robust customer support and continuous innovation, introducing new features regularly based on user feedback.

    Technology

    Class ON is built on a scalable cloud infrastructure, ensuring high availability and data security. The company employs the latest technologies in web development, database management, and cybersecurity to maintain the platform’s reliability and performance.

    Product Evolution

    The product has evolved significantly since its initial launch. Originally focused on basic administrative functions, Class ON expanded its offerings to include advanced features like live classes, online tests, and comprehensive analytics. This pivot was driven by user demand and the need to stay competitive in a rapidly changing market.

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    Class ON – Business and Revenue Model

    Class ON operates on a per-student subscription-based business model. Schools pay based on the number of students enrolled, which aligns the cost with the institution’s size and needs. The company offers a comprehensive package featuring over 90 modules to streamline various school operations. For institutions requiring a full suite of services, Class ON has introduced Class ON Prime, a premium package that includes additional features such as website development, ID card creation, and biometric systems. These packages cater to a wide range of schools, from small institutions to large educational organizations.

    Revenue is generated primarily through subscription fees, which are calculated on a per-student, per-month basis. Schools can choose from various billing cycles, including monthly, quarterly, bi-annual, or annual payments. This flexible payment structure allows schools to select an option that best suits their financial planning and operational needs.

    Class ON – Launching Company Strategies

    At its inception, Class ON was introduced to the market through a targeted approach, leveraging the extensive network of Milan Hans in the education sector. This involved direct outreach to schools, where Milan’s established relationships and reputation helped in gaining initial traction.

    To secure its first 100 customers, Class ON employed a combination of direct marketing and personalized outreach. The company conducted webinars to showcase the software’s capabilities and benefits. Personalized demonstrations were arranged for interested schools, allowing them to experience the product firsthand. This approach helped in building relationships and trust, which were crucial for onboarding the initial schools.

    Class ON – Customer Growth and Retention Strategies

    Class ON focuses on continuous innovation to remain at the forefront of the School ERP market. The company ensures that it regularly updates its software with new features and improvements every month. Exceptional customer support is also a key component of the growth strategy, as it helps in retaining clients and resolving any issues promptly. This proactive approach to service and innovation keeps schools engaged and satisfied.

    Class ON – Marketing Strategy

    The company’s marketing efforts have included successful digital campaigns and content marketing, with a notable focus on webinars conducted during the COVID-19 pandemic. These webinars educated schools on the importance of digital tools in enhancing educational management and adapting to remote learning. Content marketing strategies, including blog posts and social media engagement, have also played a role in reaching a broader audience.

    Most Successful Marketing Campaign

    The most successful marketing campaign for Class ON was the series of webinars conducted during the COVID-19 pandemic. These webinars highlighted the urgent need for digital solutions in education, showing how Class ON could help schools manage remote learning and maintain administrative efficiency. Milan Hans played a key role by sharing practical, proven strategies through videos on how to increase school admissions without traditional advertising. His guidance on boosting school admissions resonated strongly with schools, leading many to adopt Class ON’s digital and smart solutions.

    This campaign not only increased Class ON’s visibility but also attracted a significant number of new clients. The focus on providing valuable, relevant information during a critical time helped Class ON build trust and significantly expand its customer base.

    Class ON – Challenges Faced

    One of the significant challenges faced by Class ON was convincing traditional schools to transition from paper-based systems to digital solutions. Many schools were resistant to change due to a lack of familiarity with technology and concerns about the complexity of digital tools.

    To address this challenge, Class ON offered free trials of their software, allowing schools to experience the benefits without any initial commitment. Personalized demonstrations were conducted to show how the software could be tailored to meet specific needs. The company also provided robust support during the initial implementation phase, which helped in building trust and easing the transition. By highlighting the tangible benefits and offering hands-on assistance, Class ON was able to overcome resistance and build confidence among its clients.

    Class ON – Growth

    As of August 2024, Class ON is a trusted partner for over 600 schools across India. The company’s user base continues to grow steadily, driven by positive feedback and word-of-mouth referrals from satisfied clients. Class ON is recognized for its comprehensive School ERP solutions, which simplify administrative tasks and enhance the learning experience. The company is also expanding its service offerings, introducing new features and updates monthly to meet the evolving needs of schools. The platform’s reliability and user-friendly interface have made it a preferred choice for educational institutions looking to go digital.

    Class ON serves a diverse range of schools, including some of the most prestigious institutions across various states in India. These schools rely on Class ON for efficient management of their operations, demonstrating the trust and credibility the platform has built within the education sector.

    Class ON – Funding

    Class ON has been primarily self-funded since its inception, with Milan Hans reinvesting profits back into the business to fuel growth and innovation. This approach has allowed the company to maintain control over its direction and priorities without external pressures.

    To date, Class ON has not actively sought external funding. However, the company remains open to exploring strategic partnerships that align with its mission and values. Such partnerships could potentially accelerate growth and bring additional resources to enhance the platform’s offerings.

    Class ON – Key Tools and Software

    Class ON leverages a range of cutting-edge tools to manage its operations efficiently. The platform is built on cloud-based technologies that ensure scalability and reliability. For software development, Class ON uses modern development frameworks and cloud hosting services to deliver a seamless user experience. Customer support is managed through dedicated platforms that allow for real-time communication and issue resolution. Additionally, the company utilizes CRM systems to track client interactions, manage sales pipelines, and maintain high levels of customer satisfaction. These tools collectively enable Class ON to deliver a robust and responsive service to its clients.

    Class ON – Awards and Achievements

    Class ON Honored with the FAP National Award
    Class ON Honored with the FAP National Award

    Class ON’s commitment to innovation and excellence has been widely recognized. The company was honored with the FAP National Award 2022 for its transformative impact on school operations through digital solutions. This prestigious accolade highlights Class ON’s role in enhancing educational administration with its cutting-edge technology.

    Additional Honors:

    • Entrepreneur of the Year Award: Mr. Milan Hans, Founder and CEO of Class ON, received the Entrepreneur of the Year award from CIO Look India Online & Offline Magazine. This recognition celebrates his pivotal role in advancing educational technology and his vision that led to the creation and expansion of Class ON.
    • Innovation in Education Technology Award: At the Heritage Festival organized by the City Awareness Society in Malout in 2019, Mr. Milan Hans was awarded the Innovation in Education Technology Award by the Deputy Speaker of the Punjab Vidhan Sabha. This award acknowledged his relentless efforts to revolutionize education through digital solutions with Class ON.
    • Digital Marketing Certification from Google (2020): Mr. Milan Hans earned a Digital Marketing Certification from Google, underscoring his expertise in digital strategies and further validating his contributions to the field.
    • Recognition at RKDx Talks: During an online conference organized by RKDx Talks amid the COVID-19 pandemic, Mr. Milan Hans was invited to share his insights on digital education promotion and improving institutional rankings. His well-received YouTube videos on school promotion strategies have also contributed significantly to his recognition.
    • Youth Icon Award (2015): At the 3rd Heritage Festival, Mr. Milan Hans was honored as a Youth Icon by the City Awareness Society. This award celebrated his efforts to uplift his hometown, Malout, through technology and social initiatives.
    • Excellent Work Award (2012): At the International Conference held at RIMT-IET, Mandi Gobindgarh, Mr. Milan Hans received the Excellent Work Award 2012 from the Economic Growth and Research Association. This award recognized his outstanding contributions to the field of Information Technology.

    Class ON’s most significant achievement has been its rapid expansion from serving just a few schools to over 600 schools across India within a few years. This growth reflects the effectiveness of the platform and the trust schools place in Class ON for their educational and administrative needs. The company’s ability to scale efficiently while maintaining high service standards underscores its solid operational foundation and customer-focused approach.

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    Class ON – Competitors

    Some of the top competitors of Class ON are:

    • Fedena: Fedena is a well-established name in the school ERP market, known for its comprehensive features and strong presence in both domestic and international markets. It offers a wide range of modules catering to various aspects of school management, including attendance, examinations, and communication.
    • Entab: Entab is a prominent competitor that provides a robust ERP solution with modules focused on school administration, student management, and parent communication. It is known for its user-friendly interface and extensive support services.
    • Edunext: Edunext is another key player in the school ERP space, offering a diverse range of functionalities to streamline school operations. Its focus on integrating technology to improve educational outcomes and administrative efficiency makes it a strong competitor.

    Class ON – Future Plans

    Class ON’s plans for the next 1-2 years include:

    • International Expansion: Class ON aims to broaden its global footprint by entering new international markets. This expansion will involve adapting the software to meet various regional educational standards and languages, making it accessible to a wider range of schools globally.
    • Advanced Features Development: The company plans to enhance its platform with advanced features such as AI-driven analytics. This will provide schools with deeper insights into student performance, operational efficiencies, and predictive trends, helping them make more informed decisions.
    • Multilingual Support: To cater to a diverse audience, Class ON will introduce multilingual support. This will make the platform more accessible to schools in different linguistic regions, particularly targeting non-English-speaking areas.
    • Market Penetration in India: Class ON is focused on increasing its market share within India by reaching out to more rural and semi-urban schools. The company aims to address the specific needs of these schools with tailored solutions that improve educational management and operational efficiency.
    • Product Innovations: Continuous development of new features and modules will be a priority. This includes enhancing existing functionalities, integrating emerging technologies, and ensuring the platform remains at the cutting edge of educational technology.

    FAQs

    What is Class ON?

    Class ON is the fastest-growing leading School ERP software solution specially designed for Indian schools to streamline school management.

    Who is the founder of Class ON?

    Milan Singh Hans is the founder of Class ON.

    What is Class ON’s business model?

    Class ON operates on a per-student subscription-based business model. Schools pay based on the number of students enrolled, which aligns the cost with the institution’s size and needs.

    How does Class ON help schools?

    Class ON helps schools by providing over 90 modules for tasks like attendance, timetable management, live classes, van tracking, gate passes, report cards, ID card generation, fee collection, and more. It also offers advanced features like online admissions, e-learning content, and real-time analytics.

  • Nitin Gadkari Said Older Cars Can Be Scrapped for New Ones at Great Discounts

    Manufacturers of both passenger and commercial cars have agreed to provide discounts for the purchase of new vehicles in exchange for the scrapping of older ones from purchasers who have a valid Certificate of Deposit, according to Nitin Gadkari, the Union Minister of Road Transport and Highways. This was revealed on 27 August 2024 by Gadkari.

    The decision was reached during a meeting with the CEOs of the Society of Indian Automobile Manufacturers Association (SIAM), which was headed by the minister. The meeting aimed to address critical concerns facing the auto sector.

    Gadkari informed  on X, “I am pleased to report that several commercial and passenger vehicle manufacturers have agreed to offer discounts for the purchase of new vehicles against the scrapping of older vehicles with a valid Certificate of Deposit.” Cleaner, safer, and more fuel-efficient cars will be driving down the road thanks to this program, which will propel our Circular Economy initiatives forward.

    What Were the Earlier Offerings?

    Earlier, customers who scrap their old vehicles to purchase a new one are likely to receive a discount of between 1.5 and 3.5% from India’s leading automobile manufacturers.

    The minister had stated the previous year that the nation requires a total of 1,000 centers for the scrapping of vehicles and 400 centers for the automated testing of fitness.

    According to the minister, India has the potential to become a scrapping hub in South Asia. He made this statement while pointing out that the National Vehicle Scrappage Policy is beneficial to all parties involved. “Circular economy is very important and it is going to create jobs in the country,” Gadkari opined.

    National Vehicle Scrappage Policy

    In August of 2021, Prime Minister Narendra Modi introduced the National Vehicle Scrappage Policy, stating that it would assist in the elimination of automobiles that were harmful to the environment and would also encourage the development of a circular economy.

    Starting on April 1, 2022, the policy on the scrapping of vehicles went into effect. In accordance with the strategy, the Central Government has said that the states and Union Territories (UTs) will offer a tax credit of up to 25 percent on the road tax for automobiles that are purchased after the scrapping of older vehicles.

    The policy, which was announced in the Union Budget 2021-22, stipulates that fitness tests would be conducted on commercial cars five years after the date of purchase, whilst the amount of time for fitness testing on personal vehicles has been set at twenty years.

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  • Details of Apple’s Next CFO: Kevan Parekh

    Chief Financial Officer (CFO) Luca Maestri will be leaving his position at Apple on January 1, 2025, according to the company. Vice President of Financial Planning and Analysis at Apple, Kevan Parekh, will be promoted to Chief Financial Officer and added to the executive team as a result of a prearranged succession.

    According to Apple CEO Tim Cook, Kevan has been an integral part of the company’s financial leadership team for over a decade and knows the business inside and out. He is an ideal candidate to succeed Tim Cook as Apple’s chief financial officer due to his brilliant mind, sound judgment, and financial acumen.

    Following four years at Thomson Reuters, Kevan Parekh became an Apple employee in 2013 and works in product marketing and finance. He has experience in international operations from his time at General Motors. He earned a BS in electrical engineering from Michigan State University and an MBA from Chicago University.

    Academic History and Experience

    Upon finishing high school, Parekh enrolled at the esteemed University of Michigan, which is famous for its excellent engineering programs. According to his LinkedIn profile, Parekh earned a BS in electrical engineering in 1994. He learned a lot about his area and gained expertise while participating in several student groups and research projects at the University of Michigan.

    Parekh chose to get his Master of Commercial Administration (MBA) because he understood the value of having both technical knowledge and commercial sense. He was admitted to the world-renowned Booth School of Business at the University of Chicago. Parekh earned a Master of Business Administration degree in 2000 with a concentration in finance and strategic management, as stated on his LinkedIn profile. His thorough grasp of company operations and financial strategy was shaped by his time at the University of Chicago, where he participated in case competitions, had extensive networking opportunities, and had demanding coursework.

    Impressive Professional Accomplishments

    The educational background of Kevan Parekh has been crucial to his professional success. He became the Director of Business Development at General Motors in their New York headquarters after finishing his MBA. The company’s financial planning and strategic goals were within his purview. Thomson Reuters was Parekh’s next stop in 2009, and he held the positions of VP of finance and corporate treasurer thereafter. During his time at Thomson Reuters, he made substantial contributions to the company’s growth plans and financial restructuring.

    Parekh became Apple Inc.’s VP of financial planning and analysis in 2013. His many years of experience in management include most recently serving as the company’s financial director for global sales, retail, and marketing. Financial strategy and operations at Apple owe a great deal to his extensive knowledge of both technical and commercial components. After Luca Maestri’s departure as Apple’s CFO on January 1, 2025, Parekh will take up the position.

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  • Kenko Shuts Operations as It Runs Out of Funds

    According to a media report, Redkenko Health Tech Private Limited, more commonly known as Kenko Health, has ceased operations due to financial and operational issues.

    Peak XV Partners, Orios Venture Partners, and Beenext were among the important investors who contributed about $13.7 million to the healthcare business based in Mumbai, which had an initial valuation of almost $60 million. The company’s demise was caused by a lack of capital, a difficult business climate, and the inability to obtain an insurance license, even though it had been steadily growing since 2019 and had the support of notable investors.

    Around 100 employees working in the company are experiencing distress due to outstanding dues, some of which date back over three months, as a result of the closure of the company’s offices in Bengaluru and Mumbai.

    Breaking the Sad News Among the Workforce

    Founders Aniruddha Sen and Dhiraj Goel confessed in a string of emails in July and August to staff that the company had “run out of funds” and was subsequently taken to the National Company Law Tribunal (NCLT) by investors.

    “Our inability to inject equity capital in a timely manner was caused by a number of internal factors, and as a result, the company has exhausted its funding.” In a message to staff, Sen informed them that a debt fund that had been loaned to the company had taken it to the NCLT.

    The owners addressed the dissatisfied employees’ complaints over unpaid dues and a lack of communication in a second email.

    A long time ago, the company’s money ran out, and since then, it has been unable to settle employee F&Fs. According to their post, “This is disappointing but also the harsh reality,” and they revealed that they used about INR 9 crore of their own money to pay salaries from October to December 2023. “But that wasn’t sufficient,” they stated.

    According to the founders, the majority of employees had either found new employment or were actively exploring new prospects. They extended support whenever they could.

    Despite Strong Efforts, Unable to Secure Fresh Funding

    The creators stated that they had hoped for a settlement and were seeking investor or third-party finance to remain afloat, but that it never came to reality.

    “While we worked to resolve the continuing challenge, we were unable to connect with you or ask for any additional time extensions. Although it is disappointing that things did not work out, the company is proud of its roots and the progress it has made since its inception,” stated the founders.

    In response to accusations of wrongdoing, the founders stated that the assertions were motivated more by disappointment and anguish than malicious intent.

    Some troubling claims have been made regarding transferring and similar practices. They invited employees to examine the topic further and made it clear that these were reflections of genuine sadness and distress, not malicious intent.

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  • Pricing for YouTube Premium in India is Hiked by Up to 58% Across All Plans

    Subscription rates for YouTube Premium in India have been sharply raised by Google, with certain plans seeing increases of up to 58%. All three types of plans—student, individual, and family—are now subject to the new pricing structure.

    In order to maintain their memberships, current customers must accept the revised tariffs, which were sent to them by email. YouTube says the price hike is necessary to fund the platform’s creators and artists as well as to enhance Premium features.

    With a 12.6% increase, the monthly student plan is now INR 89, up from INR 79. The individual monthly package, meanwhile, is 15% more expensive at INR 149 compared to INR 129. With a price increase of 58% from INR 189 to INR 299, the monthly family plan is now the most expensive option. With this family package, you may subscribe to YouTube Premium and share it with up to five people.

    There have also been price changes to the specific prepaid programs. Prepaid plans are now priced at INR 159 per month, INR 459 per quarter, and INR 1,490 per year. All YouTube Premium subscribers, whether new or old, will be subject to these price changes.

    Benefits of Being a Paid User

    The premium version of YouTube provides users with access to all of YouTube’s original content, as well as the ability to watch videos on YouTube without interruption from advertisements, as well as to download them offline. The YouTube Premium membership comes with access to the YouTube Music Premium service.

    According to the firm, these decisions are not made lightly, and this upgrade will enable us to continue to develop Premium and provide support to the creators and artists that you watch on YouTube. There has been an increase in the number of emails sent to existing premium subscribers, requesting that they consent to the new fee. The correspondence indicates that the subscription will terminate prior to the implementation of the new price on the subsequent billing date in October if no action is taken by the upcoming billing date in September.

    Google’s Recent Growth

    In November 2022, YouTube announced 80 million paying subscribers; by February 2024, that number had risen to over 100 million across YouTube Premium and YouTube Music. According to Alphabet CEO Sundar Pichai, who announced in January that Google’s subscription business surpassed $15 billion per year, this development is in line with the company’s overall surge in subscription revenue.

    As part of its efforts to guarantee that content creators get paid, YouTube warned in April that third-party ad-blocker app users might experience buffering problems or error warnings. Reiterating its position against ad-blocking third-party apps, the business emphasized that ads help creators and keep the platform accessible to users all around the world.

    “When third-party apps comply with our API Services Terms of Service, we have no problem allowing them to use our API. However, if we discover an app that does not, we will take necessary measures to safeguard our platform, creators, and viewers,” YouTube said in a community announcement.

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  • More “In-Tech” Acquisitions Under Consideration by Infosys: CEO Salil Parekh

    Infosys, the second-largest IT services company in India, has already acquired two companies this year and is searching for more. The company has stated that a large-scale acquisition similar to its previous in-tech purchase is definitely within the range of possibility.

    Infosys CEO Salil Parekh recently spoke with a news agency, where he stated the company’s interest in data analytics and software as a service (SaaS) acquisitions, as well as potential exploration of certain European and American regions.

    “Absolutely, I think those would be the size that we will look at in terms of scale, and given our structure we could do a few of those.” Parekh was asked if future acquisitions of the same scale could be considered, about the 450 million euros paid for in-tech.

    Recent Acquisition by Infosys

    A semiconductor design services company based in India, InSemi Technology Services, was acquired by Infosys in January for a consideration of up to INR 280 crore (including earn-outs, management incentives, and retention bonuses).

    After that, three months later, there was a larger purchase. The German subsidiary of Infosys, Infosys Germany, has agreed to buy out in-tech Holding, a market leader in engineering research and development services, for a maximum consideration of 450 million euros, or approximately INR 4,045 crore, in April. In-tech Holding is based in Germany.

    “We feel very good about expanding that footprint”, Parekh said, “because we already have a very good business in engineering services within Infosys and because we acquired two other companies that were also in the engineering services industry. One of these companies was focused on semiconductors and the other on automotive,” he added.

    Expansion in Other Areas

    Infosys is presently assessing other companies with a view to making more acquisitions. With a healthy balance sheet and healthy cash creation, the company is now at ease integrating acquisitions across multiple regions. The company has previously provided engineering services and is currently expanding into new sectors, such as data analytics, software as a service (SaaS), and possibly even other European and American locales.

    The integration factors, cultural compatibility, financial cost, and strategic synergy, according to Parekh, are crucial.

    “We have items in the works that are usually in the pipeline, but they move at their own pace. Before we can decide how to integrate them, we have to figure out whether they are a good strategic match, how much they will cost, and whether they will fit in with our company’s culture. We will have to wait and see what comes out of all these negotiations”, Infosys stated in a press statement.

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  • Pavel Durov, the Creator of Telegram, Faces Arrest: Here’s What You Need to Know

    According to reports, Telegram’s founder and CEO, Pavel Durov, was arrested in France on August 24, 2024, due to an inquiry into the messaging app’s lack of moderators. Russian officials at the French embassy have called for Pavel Durov’s consular access and the protection of his rights. According to the embassy, France has thus far “avoided engagement” with Pavel Durov’s position.

    There was a lack of moderators on Telegram and Durov allegedly allowed a wide range of crimes to flourish because of this, according to media reports. He was arrested as part of a preliminary police inquiry. It is “absurd” to blame a platform or its owner for abuse, according to a post on X by Telegram’s official account.

    The arrest of Durov was not a “political decision,” according to French President Emmanuel Macron‘s Monday post on X, which also addressed the matter. “France is a country that is ‘deeply committed to freedom of expression and communication,’” he said, “but in a state that is governed by the rule of law,’ freedoms are protected within legal frameworks, both online and off, to safeguard citizens and their basic rights.”

    What Exactly Is Telegram?

    Similar to other messaging apps like WhatsApp, Signal, and iMessage, Telegram’s main function is to facilitate communication between users. For a large portion of its user base, it serves solely as a platform for friendly conversation.

    On the other hand, compared to its competitors, this app has more social networking options. Like Telegram’s broadcast “channels” that allow users to “follow” particular accounts, group chats can be as big as the user wants them to be.

    More like a Facebook group or an old-school online forum than an instant messaging service, those channels also allow followers to write comments under posts and have back-and-forth conversations with each other.

    Why Indian Government is Considering  Banning Telegram?

    There are more than 5 million registered users of the Telegram messaging software in India, and it could be banned. The company was the subject of an extortion and gambling probe that was initiated by the Centre.

    The investigation’s results will determine the messaging app’s fate in India. The company’s P2P communications are the subject of an investigation by the Ministry of Home Affairs and the Ministry of Electronics and Information Technology, according to a report by the prominent media outlet.

    An official has stated that the government is looking into Telegram because of allegations that it is used for illegal purposes including gambling and extortion. The results of the investigation could lead to the prohibition of the messaging service.

    Role’ of Telegram in UGC-NEET paper leak

    In the past, Telegram has been criticized for helping to distribute false information and facilitate criminal activity. Leaks of the medical entrance exam paper from the recent UGC-NEET controversy have further heightened attention. There were reports that the paper was going for prices ranging from INR 5,000 to INR 10,000 on the marketplace.

    Still, Telegram insists it fully complies with Indian law, no matter how many obstacles it faces. The corporation has appointed a chief compliance officer and a nodal officer, and compliance reports are published monthly. But because Telegram doesn’t have an office in India, the government has said it has trouble engaging with the company.

    Telegram and other social media companies were served letters by the IT ministry in October 2023, requesting that they delete child sexual abuse material (CSAM) from their sites.

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  • Crafting Bharat’s Season Finale: How AWS is Accelerating Growth of the Indian Startup Ecosystem

    India has the world’s third-largest startup ecosystem and is on track to become the third-largest economy globally. India offers abundant opportunities, and great potential, and is home to disruptive innovators with transformative ideas. Furthermore, it has the second-largest developer base in the world, reinforcing its position as a leading technology and innovation powerhouse.

    The ‘Crafting Bharat – A Startup Podcast Series’ is powered by AWS and is an initiative by NewsReach in association with VCCircle. The podcast aims to uncover the secrets behind successful entrepreneurs’ journeys, providing valuable insights for aspiring entrepreneurs and business enthusiasts. The series is hosted by Gautam Srinivasan, a well-known personality with a diverse range of TV and digital programs. He currently serves as a consulting editor at CNBC (India), CNN-News18, Forbes India, and The Economic Times.

    In a podcast discussion with Kumara Raghavan, Head of Startup Sales at AWS India, we explored how Amazon Web Services (AWS) supports Indian startups through various programs and initiatives, enabling them to enter new and global markets. The conversation highlighted the growth of India’s startup industry and how entrepreneurs leverage technology to solve widespread problems. For instance, MoEngage, a customer engagement platform, expanded into the ASEAN market with AWS’s assistance. They gained networking opportunities to connect with over 200 CMOs across six ASEAN countries, leading to high-quality business prospects. AWS’s support and networking capabilities, along with the advantages of an Activate program, opens up new possibilities and help lower the cost of curiosity for startups.

    Crafting Bharat Episode 12 With Kumara Raghavan, Head of Startup Sales at AWS India

    We are seeing Bharat in terms of Tier 2 and Tier 3 cities and towns emerge as a fertile ground with over 50% of DPIIT recognized startups coming from these areas today. What’s your sense of the transformative effect of these Bharatiya startups in making India Atmanirbhar?

    As of December 2023, there were over 117,000 startups listed with DPIIT. That’s quite a phenomenal achievement, and as you say, a lot of this is coming not just from Tier 1 cities, but also from Tier 2 and Tier 3 cities. If you look at jobs, for example, over 12.4 lakh jobs have been created, which is quite something. Today’s startups are emerging from every state and union territory, spanning 80% of the districts. This truly shows India’s potential and the untapped power of innovation that we are all eagerly looking forward to.

    In running a startup there’s always a balance needed between innovation and costs, especially in their starting phase since building a minimum viable product involves constant experimentation and being curious about upcoming consumer habits, trends, and pain points. How is AWS helping startups build products without worrying about costs?

    I think you have touched upon an important point. Often, people see it as two diametrically opposite ends: either being innovative or being very cost-conscious. However, I think they are really two sides of the same coin and, counterintuitively, both go hand in hand. Typically, when depicting the journey of a startup, particularly those in their initial stages, they conceive a brilliant concept, develop their MVP, and endeavor to attain product-market fit. At this phase, extensive experimentation is essential to substantially enhance the customer experience, not just marginally. This is where AWS’s flagship ‘Activate Program’, in operation since 2013, comes into play. Startups in the early stages can benefit greatly from AWS credits, which offer access to a range of services, including computing, storage, networking, databases, and advanced solutions like AI/ML. This access allows them to experiment and innovate with minimal risk, as they can “fail fast” with little to no penalty.

    For example, when it comes to technological innovation, AWS’s custom Graviton processors offer a significant advantage. Compared to traditional x86 compute options, Graviton provides a 40% improvement in price-to-performance ratio. This leads to a substantial increase in ROI, as businesses benefit from enhanced performance while also reducing costs. This innovation not only boosts performance but also delivers significant cost savings.

    Take us through some conversations that you’ve had with startups on challenges that they face around building capabilities and mastering new technologies to future-proof their business since the narrative has shifted from pure growth to profitability for this ecosystem?

    Currently, our conversations tend to be around how to use Generative AI, which is one of the most transformational technologies of our times. What they’re looking to do is improve the efficiency and creativity of their own employees while also enhancing the customer’s journey. When they try out new technologies, they want to do it right. That’s where our philosophy comes in: although there is a new technology, there are some foundational principles that are best adhered to if you want to get it right.

    A great example is DeHaat, which operates with a “farmer-first” philosophy. They currently serve about 1.8 million farmers across 11 states in India through 11,000 DeHaat centers. DeHaat assists farmers by addressing various challenges, such as crop classification, disease prediction and remediation, and yield forecasting, to optimize the supply chain.

    By utilizing tools like Amazon SageMaker and Amazon Redshift, DeHaat has achieved impressive results. They have helped farmers reduce costs by up to 15%, improved yield predictability by 90%, and increased the accuracy of disease prediction and remediation by 80%. This highlights how integrating advanced technology with a strong foundational philosophy can drive significant improvements and create lasting value for both businesses and their customers.

    For startups with game-changing ambitions for Generative AI, how does AWS Accelerator enable them to be up and running within weeks?

    Last year, we launched AWS ML Elevate, an accelerator program for generative AI startups. We have had a number of generative AI startups participate in that program; to name a few, we had Blend and Dubverse.ai. To elaborate on Blend, they’re making commercial-grade photography accessible to SMBs. Blend can help you with removing backgrounds and polishing images in a matter of seconds, making them readily available to be displayed on 16 different e-commerce sites and 8 different social media platforms. They are essentially reducing the dependence of SMBs on professional photographers for making their products highly visible.

    The startup ecosystem in India has witnessed significant growth over the last decade, driven by increasing technology adoption and urbanization. With various AWS services, they are making the startup journey more efficient for disruptive founders.

  • How Digital Invoicing Can Transform Small Business Operations

    SMBs and MSMEs, popularly called the backbones of the Indian economy, are increasing in number every passing year. According to the Ministry of Micro, Small & Medium Enterprises, the number of MSMEs in the country is expected to grow from 6.3 crore to approximately 7.5 crore in the coming years, growing at a projected CAGR of 2.5%.

    With an increasing number of businesses entering the sector every year, the landscape looks pretty competitive. Therefore, businesses must focus more on improving efficiency by streamlining their operations.

    One of the more impactful ways businesses can improve their operations is by migrating from traditional billing or invoicing methods to digital processes. Besides digitising your billing operations, this transition helps to significantly enhance your overall business efficiency.

    This article helps you understand the benefits of transitioning to a digital billing system and provides some quick tips for finding and implementing one for your SMB.

    What is Digital Invoicing?

    Digital invoicing or digital billing is a process of streamlining your entire billing process using automated systems. Unlike traditional paper-based billing, digital billing systems use technology to automate the billing processes. Different types of billing systems and billing software are available to enable this functionality. These systems are specially designed to automate your entire billing process. From creating invoices to editing, sharing, and storing them, the entire process happens electronically.

    How Can SMBs Benefit from Digital Invoicing

    Digital billing processes help your business in multiple ways with respect to the efficiency and accuracy of your billing operations. Listed here are the major benefits you can expect after implementing digital billing in your business.

    Improved Speed and Efficiency

    Compared to traditional billing methods, digital invoicing is much faster and more efficient. The billing system offers readymade billing templates, auto-generated data fields, barcode product scanning or easy product search, auto tax calculations, and total bill calculations, making it easy for the cashier or the biller to create invoices or bills in the least amount of time. As the data is auto-generated, there are fewer chances of errors, making the entire process more efficient.

    Error-Free Billing

    While manual billing often encounters human errors like wrong data entry, incorrect calculations, etc., digital invoicing safely eliminates all these mistakes. It features a built-in error-checking mechanism that reduces the chances of errors while creating invoices. Further, as most data, such as product prices, tax rates, and total bill amounts, are auto-generated, there is less human intervention, hence fewer errors. This error-free process creates accurate invoices, which further leads to reduced disputes and faster payments.

    Electronic Record Keeping

    Not just creating invoicing, the billing or invoicing software also stores invoices either in local servers or cloud servers based on the type of billing system you’re using. This means all the invoices created using the software are safely stored and can be accessed anytime. Data organising and retrieval becomes crucial during audits and GST return filings. With the current e-invoicing system in place, electronically generated invoices play a key role in creating e-invoices.

    Enhanced Security

    Digital invoices are stored electronically and, hence, are more secure than paper-based invoices that are stored in physical files. Paper bills are prone to loss or damage. Digital invoices, on the other hand, are secure as they are stored in secure servers with access controls and encryption. This eliminates the risks associated with paper-based invoices and also reduces the risk of unauthorised access to sensitive financial information.

    Reduced Costs

    Digital invoicing might sound expensive initially, but once you implement it, you can save a lot of costs related to paper-based billing. Despite the obvious cost savings, you will also save a lot of time by using digital billing, which you can redirect towards more productive business activities.

    Steps to Implement Digital Invoicing in Your SMB

    Migrating from a manual billing system to an automatic one might sound a little challenging. However, with the right knowledge and approach, you can easily implement an effective billing system for your SMB. Here are a few steps that could help you implement digital invoicing for your small business.

    Figure out the right billing system

    Once you have decided to switch to a digital billing system, the first step is to be aware of the different types of billing systems available in the market. After gathering all the information, determine which systems suit your billing needs. Shortlist those closely matching your requirements and try enrolling for the free software trials. In between, check the product demos, get quotes from the respective service providers, and finally, choose the software that fits all your criteria.

    Customise the Software

    After enrolling or purchasing the new billing software, make sure to customise it according to your business requirements. Most good and best-selling software offer customisation functionality to serve clients better. Hence, ensure the software you opt for has this feature if you need to customise the existing features. Some software also offers customised subscription plans so that you can include what exactly is required for your business, avoid unnecessary costs, and pay for what you get.

    Data Migration

    Even before you start to use the software, make sure to transfer your existing data to the new system. Your past data can be in Excel sheets, another software, or on your PC. Your new system must offer a seamless data migration so that all your previous billing data gets transferred effortlessly without any data loss or other discrepancies. Take the service provider’s help if this step seems a little technical or complicated.

    Train Your Staff

    If your business includes billing staff or other employees using the software, it’s better to organise formal training for your staff with the help of the service provider. This will help your staff get an overall idea of the software’s functions and functionalities. For the billing staff, you can give a detailed demo on how to enter data, generate invoices, manage payments, share invoices, generate e-invoices, e-way bills, etc.

    Monitor and Optimize

    Once the digital invoicing system is in place, regularly monitor its performance and gather feedback from your staff. Use this information to make any necessary adjustments and optimisations to improve the system’s efficiency and effectiveness. Customer support or after-purchase support offered by the service provider is thus crucial. Hence, while choosing the provider, make sure their customer support is intact by reading the reviews provided by fellow users.

    Digital billing or invoicing is a powerful tool that transforms business operations. When used correctly with the right systems, the software improves overall business efficiency, reduces costs, saves time, enhances accuracy, ensures compliance, and ultimately transforms the way small businesses operate.

    The adoption of digital billing is also on the rise, with more and more businesses realising the importance of going paperless. It’s high time for your SMB to catch the wagon and switch to digital billing practices that will ultimately drive success and growth in the competitive marketplace.

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  • What Are the Top-Rated Mobile Applications Today?

    Despite being a relatively new invention, it is hard to remember what life was like before the advent of mobile phones. These pocket-sized devices have opened up a whole new world of possibilities and revolutionized the way we live our lives today. From gaming and entertainment to socializing and shopping, there’s now a mobile app for almost anything your heart desires – and exciting new technologies are being developed all the time. So, what are the top-rated mobile applications today? We’ve taken a closer look at some of the leading apps on the market right now!

    1. TikTok

    If you haven’t heard of TikTok, you must have been living under a rock. This enormously successful app skyrocketed in popularity back in 2020 and has continued to dominate the social media landscape ever since. The entertainment platform uses powerful algorithms to provide users with a highly curated and personalized feed, offering an endlessly scrollable supply of content. Thanks to its addictive, enjoyable nature, the app is now one of the most widely used platforms in the world – in 2023, TikTok racked up an astonishing 1.9 billion users worldwide. The app even plays a major role in shaping global trends – whether it’s a dance routine or a hit song, the world is regularly united by the latest TikTok craze.

    2. WhatsApp Messenger

    For most people, mobile phones are primarily a source of connection and socialization with our loved ones. After all, that’s what they were invented for in the first place! Whilst the world of digital communication has changed significantly in recent years, good old-fashioned messaging continues to see widespread international use. Ever since it was founded back in 2009, WhatsApp has been an industry-leading messaging app, thanks to its simple interface, seamless connectivity, and secure end-to-end encryption technology. Over 100 billion WhatsApp messages are sent every single day, and the app has been downloaded over 5 billion times, demonstrating its enduring global popularity.

    3.  Jackpot City Casino

    Thanks to their convenient nature, there has been an astronomical rise in the popularity of mobile gaming apps in recent years. Jackpot City Casino is now one of the best casino apps in Canada and has gained a significant user base thanks to its wide selection of casino games including slots, roulette, and blackjack. The app has been praised by iGaming enthusiasts for its user-friendly interface, high-quality graphics, and seamless mobile gameplay, making it a top choice for those who like gaming on the go. The platform has also built a good reputation for enabling secure transactions and providing reliable customer support, making it a top choice for fans of mobile casino gaming.

    4. Instagram

    The iconic media app known as Instagram, has seen sustained popularity ever since the rise of social media in the 2010s. Those who grew up with a mobile phone are highly likely to have an Instagram profile, allowing them to share moments from their daily life through a curated feed of photos and ‘stories’. The site has evolved over the years to keep up with trends – many people use its in-built messaging function, as well as the short-form video feature known as Instagram Reels. By adapting to consumer demands, Instagram has managed to stay relevant by offering an endless world of snappy, personalized entertainment.

    5. Spotify 

    The Spotify app continues to dominate the world of mobile music streaming, enabling its users to access an unbelievably varied music library at the touch of a button. In fact, earlier this year, Spotify turned the largest quarterly profit in its 18-year history, showing how this household name has become the world’s leading provider of awesome tunes, immersive audiobooks, and informative podcasts. The platform now has over 240 million paying subscribers, demonstrating how Spotify has managed to establish itself all around the world as a global leader in the music streaming sphere.

    6. PayPal

    E-wallets and other streamlined mobile payment platforms have completely changed our relationship with money in the modern world, with many people now mainly using their mobile phones to make purchases instead of a traditional physical wallet. PayPal has been around for decades now and has been a key driver of this trend – as one of the world’s most widely recognized and trusted digital payment platforms, PayPal has made it incredibly easy for people to send and receive money online. Through creating a user-friendly mobile app, PayPal has become one of the top-rated digital payment platforms of all time.

    7. Temu

    This online shopping platform launched in Canada in February 2023 and has seen enormous success ever since. Temu’s stratospheric rise to fame can be largely attributed to its vast selection of products and highly competitive prices, meaning that in a short space of time, almost 40% of Canadians who shop online have now bought something from Temu. By offering unbelievably low prices in a turbulent economic landscape, Temu has made itself stand out at a time when finding a bargain has become more important than ever. With its user-friendly interface and eye-catching deals, it’s highly likely that users will keep returning to this shopping app in the future!

    Ultimately, it’s clear that the apps with the most longstanding success are those that can adapt and evolve alongside the ever-changing tides of consumer trends. As mobile applications continue to change the way we socialize, share information, and manage our finances, the apps of the future will undoubtedly continue to change the world!

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