Launched by S. Krishnan, Secretary of India’s Ministry of Electronics and Information Technology (MeitY), the Vishvasya-Blockchain Technology Stack provides Blockchain-as-a-Service through a distributed infrastructure that can support different approved Blockchain applications.
The National Blockchain Portal, Praamaanik, a groundbreaking blockchain-enabled solution for authenticating the provenance of mobile applications, and the NBFLite-Lightweight Blockchain Platform were also introduced by Secretary MeitY.
Building a Nationwide Blockchain to Improve Online Security and Customer Satisfaction
Initiated by MeitY, the National Blockchain Framework (NBF) aims to promote research and application development; enable the delivery of state-of-the-art, transparent, secure, and trustworthy digital services to citizens; and build trusted digital platforms.
Distributed infrastructure, core framework functionality, app development offering blockchain as a service (BaaS), security, privacy, and interoperability make up the technology stack of the national blockchain framework. At the moment, NBF is expandable and works with two Blockchain systems. Hosted across NIC Data centers in Bhubaneswar, Pune, and Hyderabad, the Technology Stack takes advantage of geographically dispersed infrastructure.
Blockchain Platform for Institutions and Startups
Designed with businesses and academics in mind, NBFLite is a Blockchain sandbox platform that facilitates research, capacity building, and rapid application prototyping. With funding from MeitY, C-DAC, NIC, IDRBT Hyderabad, IIT Hyderabad, IIIT Hyderabad, and SETS Chennai collaborated to create these technologies.
Enhancing Citizen Security and Transparency with a Nationwide Blockchain Framework
The National Blockchain Framework will enable security, trust, and transparency for various citizen-centric applications, according to S. Krishnan, Secretary, MeitY, who stated at the launch that this is an important part of the government of India’s efforts to provide trusted digital service delivery. He further emphasized that all parties involved should work towards making India the world leader in blockchain technology and spreading the solutions that have been developed so that it may be adopted worldwide. This would help to drive digital empowerment, social development, and economic growth, and position India as a global leader in blockchain.can
What Blockchain Can Do to Revolutionise Governance?
Blockchain technology can revolutionize Indian administration by increasing the openness, efficiency, and accountability of public services, according to Bhuvnesh Kumar, Additional Secretary, MeitY. The importance of expanding NBF application use across agencies and states was emphasized by him, and he also recommended looking at adding new platforms, apps, and innovative components to the NBF stack.
Objectives of NBF in Confronting Difficulties
According to Sunita Verma, Scientist G and Group Coordinator, R&D in Electronics & IT, MeitY, the goal of launching NBF is to create an extensible framework using a Blockchain technology stack on distributed infrastructure. This framework will help tackle issues like vendor lock-in, the lack of qualified workers to construct Blockchain-based applications, and research hurdles in areas like security, interoperability, and performance.
The NBF is a consortium-mode effort to address research difficulties and leverage the benefits of technology to build applications in cooperation with Government organizations, according to Magesh E, Director General, C-DAC.
New Delhi [India] September 5: Mulyam an agri-tech marketplace based out of Pune, is one of the pioneer startups which is strengthening the supply chain process. It connects farmers directly with the organized sector’s retailers, institutional firms, and quick commerce firms, ensuring fresher produce and better market access, ultimately boosting profitability and sustainability. Mulyam has a network of 3000 farmers from Uttar Pradesh, Haryana, Punjab, Himachal Pradesh, Delhi, Karnataka, Maharashtra, and West Bengal. A detailed discussion was held with Yogesh Kedari, Founder and CEO of Mulyam, about the company and how it is supporting the farmers.
Tell us about Mulyam. What does it offer?
Launched in December 2022, Mulyam is revolutionizing the agriculture supply chain by connecting farmers directly with bulk buyers of fruits and vegetables. Mulyam is developing a comprehensive marketplace (Platform) that enables seamless, transparent, and scalable transactions between buyers and sellers nationwide.
Beyond basic trade functions, Mulyam offers value-added services such as trade financing, logistics solutions, quality assessment, and mandi information. This integrated approach aims to create a robust ecosystem that supports efficient trading and fosters growth for all stakeholders in the supply chain.
What is the scope for Mulyam in the Indian agriculture and agri-tech sector?
Mulyam is creating an ecosystem that aims to transform both the Indian and global agriculture and agri-tech sector. Mulyam targets a diverse range of buyers, offering them the opportunity to source produce of their desired quality directly from farmers.
By developing the capability to liquidate all grades of produce to a broad spectrum of buyers, Mulyam gains a competitive edge over its peers. Mulyam empowers farmers and Farmer Producer Organizations (FPOs) to trade seamlessly nationwide, enabling them to utilize their infrastructure better, take stock positions as needed, make informed sales decisions, seize trade opportunities across India, and build their own brand for fresh produce nationwide.
What inspired you to found Mulyam?
As a member of a farming family, agriculture has always been a part of my life. I have witnessed the challenges faced by both farmers and buyers. Farmers struggle to sell their produce at fair prices, while buyers face difficulties in obtaining consistent quality produce at competitive prices.
From a young age, I was passionate about contributing to the agriculture industry and ensuring that the food we eat is of high quality. After completing my undergraduate degree in horticulture and an MBA in agriculture, I sought to build a scalable solution within the agri-value chain that would benefit both farmers/FPOs and buyers.
How does it work for farmers and other stakeholders? Tell us about the latest developments.
Mulyam’s business model revolves around two key stakeholders: farmers and Farmer Producer Organizations (FPOs) and bulk buyers, including wholesale distributors, institutional clients, quick commerce platforms, and retail stores. Currently, Mulyam has a network of 3,000 farmers from Uttar Pradesh, Haryana, Punjab, Delhi, Karnataka, Maharashtra, and West Bengal, with the goal to expand to 150,000 farmers by the end of FY 2025.
Our onboarding process begins with Mulyam’s sourcing managers connecting with farmers through mobile phones, WhatsApp, or face-to-face meetings to register them as suppliers. Once registered, farmers deliver their produce to Mulyam’s collection centres, where it undergoes quality and quantity checks. Mulyam then sorts, grades, and packages the produce according to buyer requirements, including bulk sizes (100 grams to 10 kilograms per the specific required packaging types).
The produce is distributed across 17 cities, with quick commerce and HORECA services provided in 7 metro cities. Payments are handled via banks for farmers and suppliers, while buyers settle transactions through bank transfers, UPI, or cash.
How is the journey so far and what is your long and short-term vision?
We are dedicated to building a robust and comprehensive marketplace that seamlessly integrates every aspect of the agricultural ecosystem. Our current business model is more of a trading-heavy operation, but with this, we aim to unify financial solutions, logistics, and trade matching, creating a streamlined and efficient environment for all stakeholders. We target to create a tech-enabled and data-driven platform, making it more accessible, efficient, and beneficial for everyone involved.
Please brief us on the business and revenue model. What is the revenue currently? Have you reached the break-even?
We source produce from farmers and FPOs and once procured, we perform grading, sorting, packaging, and delivery based on the specific needs of our clients. Currently, we have achieved a turnover exceeding INR 75 crores, with zero burn and a slight margin in the kitty. However, we anticipate to scale further and ensure we are delivering consistent and improving EBITDA positive margins.
Tell us about you and what your background is.
I have over 19 years of experience in business development, sales, procurement, and P&L management, with a particular focus on the perishables sector. I have held leadership positions at NCDEX eMarkets Limited and DeHaat, where I served as VP and Senior VP, respectively, overseeing the Perishables Business. Additionally, I have worked with renowned organizations like Aditya Birla Retail More and Bharti Wal-Mart, demonstrating my expertise in setting up and running businesses from scratch.
I hold a Bachelor’s degree in Horticulture (Fruits, Flowers & Vegetables) from Pune Agriculture College and an MBA from VAMNICOM Pune. To further enhance my leadership skills, I have completed a Leadership Management Course from ISB Hyderabad.
What are your expansion and future plans to take Mulyam to the next level? Are there any fund-raising plans?
We aim to achieve a revenue of ₹4,000 crore by 2030 and are targeting an exit value of ₹120 crore+ by the end of FY 2025, which will mark a significant milestone for us in our first full year of operation. To support our growth, we have successfully launched our buyer platform and plan to introduce the seller module by FY 2025.
We are actively seeking investment from impact fund houses, venture capitalists, and other potential investors to fuel our expansion initiatives and take Mulyam to the next level.
Backlink is the walking part of SEO. Links from strong domain authority sources are a proven way to improve your ranking on search engines. But it’s not organic all the time. Websites pay for getting links to boost their online presence.
The cost of link building starts with the old Cost Per Mille (CPM) way and moves to new methods based on results. It also helps to get and keep strong backlinks from good-standing sites. Talking about how to use these sites to the finest, one answer might not be enough.
Building links is about finding various ways to pay. Each one has its own good and knotty parts. Before, people would pay based on cost per mile (CPM). So, being paid for 1,000 views was a major advantage for people who advertise to show their ads, even if others don’t click on them.
However, this way had no guards for actual results. This could cause issues in how we use what we have. Switching to CPC (Cost Per Click), we started focusing on real clicks and they match better with user engagement.
CPM to CPA, What’s the Cost Difference?
This idea of linking costs to what users do doesn’t guarantee the quality or value of visits from clicks, which was again a distinct problem. This led to Cost Per Acquisition (CPA). It offers a performance-based method associated with expenses on actual changes.
The notion is profitable cause it focuses on per-acquisition cost. But, to set up a CPA system, you’ll need good tracking and data skills. This makes it more difficult to get started. To understand the costs of ways to make connections, you need to know how these methods work.
The cost of ROI is not just buying links. If the links are not quality links, then it’s no more than trash. Not only this, there are more such factors responsible for the take. Here we go-
Link Building Tactics
Understand Your Goals
Make clear what you want to achieve, like getting a better ranking on search engines, boosting visibility for your brand or getting more website visits from others.
Begin by clarifying your objectives. A good goal helps make search engines notice you, makes your brand strong and brings specific visitors to your website. It is the base for a smart plan to get links.
Research High DA Websites
Find trustworthy websites with strong Domain Authority that are about your special area. Tools such as Moz or Ahrefs can be useful to assist. Use tools like Moz or Ahrefs to find strong websites with good authority that match your area of interest on the internet.
This careful choice is very important to make sure your links come from trustworthy and powerful sources. Focusing on major DA websites improves the trustworthiness and power of your backlinks.
Create High-Quality Content
Make content that helps, fixes issues or amuses. This is very important for getting other websites to link back to yours. High-quality content is the key to successful link-building. Create interesting, helpful and easy-to-share content that connects with your audience and also catches the eye of top-quality websites in your field.
Outreach Strategy
Easily show why your content is important and useful to the people you want to reach. Making a strong connection plan is very important.
Make your message special to show why your content matters and how it fits with what a website might be interested in. Making a real connection is important for good outreach.
Offer Value to Linking Sites
Suggest working together in a good way, like sharing posts, getting expert advice or giving each other help. Go beyond doing just a one-off thing by suggesting teamwork that is good for both sides. If you write for others, give advice as an expert, or share useful information, show how important your content is.
Diversify Anchor Texts
Using different texts for links helps search engines better understand your site and raises its position in rankings. Badly picked link texts can make the value of backlinks less important or make search engines suspicious.
Monitor and Maintain Backlinks
Checking often keeps old links up-to-date and good quality. Not taking care of things may lead to bad connections or hanging out with not-so-good websites.
Analyze and Adjust Strategies
Keeping track of all the time lets us adjust our plans. This helps to make the backlink building better and better. If you don’t change your plans based on results, it could cause things to stop or not work as well as they should.
As you go through the complexities of costing for link building in the next parts, remember these good and bad points to make your plan better. Keep an eye out for a detailed look into the constantly changing world of building connections.
Looking at the future, link building will probably join with modern technologies, give more attention to user experience, and be changed by social signals and local SEO. Take on these changes by thinking ahead, and always working to improve your plans as new trends come up.
1. User Experience Integration
Search engines are starting to pay more attention to making things easier for users.
Prepare for link-building strategies along with the emphasis on making websites simple to use.
This implies ensuring that information is important, making sure a website works well on phones and how fast it is.
2. AI and Automation
AI and automation tools will be used more to find good people, talk to them, and even make content.
Using these tools can make building connections faster and more precise.
3. Ephemeral Content and Social Signals
People like social media sites and short-lived content more and more.
People who work on link building may look for methods to use social signals and engagement measures.
This is because now search engines are putting social parts into their software on computers.
4. Local SEO Emphasis
As people look up places more often, local SEO will become very useful for making links on the internet.
Making friends with important local websites and adding local details in content will be very important.
In the end, figuring out how much it costs to get links from websites and dealing with getting links from strong sites is a never-ending trip. You need to change and use smart methods. As online areas change, our way of building links must also change.
Start this journey with curiosity—by knowing what you want, studying big websites, making interesting content and helping others, you build a sound plan for getting links. Using different words in links, watching link connections and changing plans based on checks helps keep success going.
FAQ
What is a link-building strategy?
Link-building is creating links to a particular website for better search engine visibility.
What are the objectives of link building?
The core objective is to bring quality traffic and authority to the domain.
What are the benefits of link building?
The major benefits of link building are better domain authority, online presence, brand credibility, and quality traffic.
How do you choose the best link-building method?
Different methods may suit different people, however, some popular methods are backlinking, guest posting, social bookmarking and image submission.
What are the factors in link building?
Common factors which affect link building are domain age, connections, domain authority and quality backlinks.
India’s mega unicorn, Bengaluru-based Flipkart, is about to list in the US market. Sachin Bansal and Binny Bansal, the founders of Flipkart, are former IIT Delhi graduates. They quit their lucrative positions at Amazon to pursue their startup dreams. As a result, in October 2007, Flipkart started its journey to sell books online. Essentially, their concept was simple: clients placed book orders on Flipkart, and the company delivermarled them to their doorsteps.
The founders of Flipkart began their journey in a 2 BHK apartment and only shipped 20 packages in their first year. In the initial days, the two former Amazon employees often had to go deliver the packages by themselves to maintain a ‘just in time’ chain. However, soon, their efforts and ideas picked up the pace, and they were able to make their startup one of the best in India today. A more drastic change in fortune came with one of the world’s largest internet deals when the US-based Walmart acquired a 77% stake in Flipkart with $16 billion.
Once rejected by Google, co-founder Binny Bansal’s dream is to challenge Google India in a revenue war. The Walmart-backed Flipkart hit a new revenue milestone of $5.83+ billion amid the pandemic odds in FY2021. Flipkart’s Marketing has always been its strength, and its ability to come up with fresh and exciting campaigns helps it attract customers. Here, we will check how the bookselling website of the Bansals has transformed its strategy to set itself up as the big-billion behemoth that changes India’s shopping culture.
Flipkart’s Unique Marketing Strategies to Ramp-up the Domestic Sales
Risk management or loss management is the key component of every new business at the budding stage. Flipkart, the most popular Indian eCommerce platform now, began with books, a product row with high margins, minimal maintenance, and easily transportable commodities. Books are likewise non-perishable objects with no diminishing worth over time. In the early days, when shipments were low, the company didn’t have to keep inventory because books could be ordered straight from wholesalers based on customers’ number of orders.
As we know, early birds always have a survival advantage. So, it started with a need-gap analysis of the Indian market. Let’s see Flipkart’s marketing strategy from every aspect that contributed to its success:
Flipkart is one of India’s major eCommerce companies. Flipkart recorded revenue of over INR 560 billion in fiscal year 2023, reflecting a 9% rise over the previous year. This expansion is being driven by a variety of factors, including increased eCommerce usage in India, the expansion of Flipkart’s product selection, and the company’s emphasis on personalization and customer service.
Promotional Channels
Flipkart Promotional Channels
The following are the promotional channels that Flipkart uses as a part of its marketing strategy:
Social Media Marketing – Flipkart can’t ignore powerful tools like social media. Apart from sponsored pages, Flipkart has a large following and heavily emphasizes social media. Flipkart has about 10 million Facebook fans, 4.2 million Instagram followers, 2.9 million Twitter followers, and so on as of October 2023. Flipkart offers several different handles for different products or categories, such as fashion, tech, books, furniture, and now groceries. It uses social media, feedback, queries, and reviews as a valued customer system. Problem-solving skills with immediate response through social media enjoys trust. It uses emotional stories in social media. Creating engaging content on its social media handles is one of the major marketing strategies of Flipkart.
Affiliate Marketing Tactics – Affiliate marketing is a type of performance-based advertising in which a person receives a share of profit for promoting a product or service or for recommending Flipkart’s items. Flipkart’s strategy is to delegate the task of advertising its items to associates, who were paid a portion of the profit for selling the items. Affiliate program members market the products directly or indirectly through their blogs, videos, or other means. Flipkart offers 5% to 12% commission as per their cash cow products.
Innovative Marketing Campaign – Marketing campaigns with various taglines also beefed up sales. Flipkart uses campaigns like “Itne May Itnaaaa Milegaa,” “Budget Se Mukt,” “Gen E, Let’s Raise a Generation of Equals,” “India ka Fashion Capital,” and “Munna Bhai and Circuit.” It has always involved emotional, joyful, or vivid messages to cover all the sections of society.
Flipkart Marketing Campaigns
Productive and Eye-Catching Advertisements – Advertisement is a psychological game. But here also, the billion-dollar Flipkart made a balance between celebrity endorsement and using a new face to build up a down-to-earth image. So that the average person or non-user can become used to their system; apart from this, it modifies advertisements according to the culture, festivals, and flavors of diversified India. It also observed special days like Independence Day, Women’s Day, or Children’s Day, with lucrative prices cut off for that segment of customers. Creating innovative advertisements is an important element of Flipkart’s promotion strategy.
Search Engine Optimization Strategy – Flipkart, India’s largest online retailer, has invested much in optimizing its platform for search engine rankings. Every time someone searches for a product, Flipkart shows among the top two results, and this is all because Flipkart has invested much in SEO. Flipkart examines people’s top searches, then selects the top keywords and generates web page URLs for them. Flipkart’s marketing strategy to ensure its website ranks is excellent. They also receive backlinks from over 66 million distinct domains, which is simply astounding. All of these backlinks serve as a foundation for Flipkart to rank first on search engines.
Personal Touch and Commoner’s Brand Image – Since its inception, Flipkart has ensured surprise delivery by founders, making gift packs for particular customers on special days. Indians are insane about the personal touch, gifts, wishes, etc. So, the company focuses on personal approaches. India is obsessed with Bollywood, and Flipkart is taking advantage of this to raise awareness about its image and promote its platform and products. But now the company wants to get into a ‘commoner’ image to lure the OTT-addicted, ‘Game of Thrones’ lovers, the rational next-gen. Bollywood hardly makes sense to them. So, strategists uniquely use unknown faces.
Search Engine Marketing (SEM) – Customers nowadays search for things on Google, and if you’re not among the top results, you’re missing out on a huge opportunity. As a result, Google Ads are beyond question. Flipkart advertises mostly on search and shop promotions, carefully considering and focusing on the proper keyword combination. Google Ads is a way for eCommerce platforms to draw consideration towards their foundation by appearing on a list of products at various phases. SEO copyright strategy helps get top search engine rank.
Content Marketing – Flipkart creates content like buying guides, product reviews, and trend analyses on its blog and other platforms. This helps build trust with customers by offering useful information. The blog also highlights Flipkart’s reliable service, even in tough situations, and promotes popular products. Overall, this strategy improves the customer experience and strengthens Flipkart’s reputation as a dependable, customer-focused online store.
Storytelling Strategy Flipkart uses storytelling in its social media campaigns to create emotionally engaging content that connects with its audience. This approach is a key part of its overall marketing strategy.
The following are some of the customer-friendly initiatives that Flipkart uses as a part of its marketing strategy:
Customer Relationship Management –CRM is one of the major components of marketing strategy. Flipkart’s strategy of applied sales forces automation to help customers guide and decide, cloud software solutions, demographic analysis, purchasing behavior, browsing history monitoring, tracking sales leads, and converting confused customers into loyal ones. It is a 360° effort around the customers to create awareness to end up with sales goals.
COD and EMI facility – Their groundbreaking cash-on-delivery offering helped them gain trust among skeptical Indian clients who had only just discovered the benefits of online shopping. Moreover, Flipkart was among the few eCommerce companies that took COD risk on an experimental basis. As a form of protection against India’s numerous logistical challenges, this allowed customers to obtain their things before paying for them. Easy EMI options push the confused customer to a potential buyer. Flipkart convinces the customer that EMI is to increase affordability without hampering their monthly budget or putting any major cost burden on them.
Out of Cash Options (Buy Today, Pay Later) – In this world, when your best friend can deny credit during an emergency, but not the dear friend Flipkart. After the COD movement, the Flipkart builders decided to allow the ‘Pay Later’ option for more people to shop on the site. It is one of the most effective marketing tactics for attracting new customers. Pay Later allows you to make online purchases quickly and easily. Customers who have been committed or appeared loyal to Flipkart for a long time have been selected to benefit from this opportunity.
Exchange Offer or Bonus Redeem- One of the most effective marketing tactics for expanding the customer base is to offer discounts. Customers who receive a discount are more likely to become long-term customers, as everyone, rich or poor, enjoys receiving discounts. Suppose a company offers a discount in the early years; in that case, it will undoubtedly be the market leader in the future. Flipkart has followed this marketing plan to become the market leader in today’s online industry. It also offers easy exchange options in various segments, making the platform a trusted one by Indian customers.
Easy Refund and Replacement Policy – Flipkart also offers a product replacement service if a consumer receives damaged or incorrect goods, and in case of a refund, it credits the entire amount to the customer’s bank account within 2 to 3 days. This method is particularly vital if an eCommerce platform wants to sustain itself in the market for a long time and create customer confidence. The company also offers very robust customer care support to cater to the grievances of their customers.
Flipkart Assured and Quality Checked Products – In the initial period, it struggled with fake sellers, poor quality products, wrong products, and broken delivery issues. Their strategist came out with powerful initiatives like ‘Flipkart assured.’ Flipkart Assured, India’s first speed and quality assurance program, ensures that customers receive high-quality products in the shortest time possible. Their grocery part ensured 7-step quality check products. The logistics staff have worked hard and focused on minimizing product damage across the supply chain.
Work Culture and Seller Satisfaction Strategy
Flipkart Seller Satisfaction Strategy
The marketing strategy of Flipkart is driven by employees, the prime assets of organizations. A good work culture with healthy competition and less corporate politics is what ensures productivity. Professional social media giant Linkedin hailed Flipkart’s work culture and flagged it as the most preferred place of work in India. Many Flipsters and ex-employees also expressed admiration for their work culture on Quora. The company is also super popular for its employee-friendly paternity policy.
The seller or supplier is the key component of the entire logistic chain as the eCommerce giant is not the producer but creates a marketplace where buyers and sellers can meet. So, it is important to have satisfied sellers to minimize product quality issues. A good seller will guarantee good quality that makes the customers happy, and this is what the main purpose of a great marketing strategy is. Thus, Walmart’s Flipkart gives equal importance to its customers and sellers, which makes it a successful and popular platform.
Flipkart has over 80 warehouses in India where it may hold products after receiving them from retailers and quickly transfer them to customers. Flipkart also has other hubs for packing, branding, sorting, and more. The most important aim of Flipkart’s marketing is to ensure fast delivery to win the trust of customers, and this can be done by selecting a good and efficient distribution system and chain.
Flipkart’s Expansion Strategy
Merger acquisition or business buyout is not only a policy to reduce competition but also a great marketing strategy. Flipkart’s strategy has been to acquire many of its small competitors to kill competition, and sometimes, its acquisition is to boost logistics tech advantages or make a new entry. For example, it acquired ANS Commerce, eBay India, and Myntra (the king of the online fashion industry) to fight with rivals. To diversify itself, Flipkart has also made deals with the med platform SastaSundar and the ticket booking application Cleartrip. All this brings up the platform in the eyes of people and, hence, a great marketing strategy.
So, Flipkart is the big fish that eats little fish for its diversified expansion.
A balanced strategy is chosen for STP (Segmentation, Targeting, and Positioning) analysis of Flipkart segmentation, pricing, and targeting analysis. Flipkart works as a middleman and sells from books to bikinis, so their targeting is not fixed. Similarly, the pricing also rotates as per product quality brand. However, it claims many products under MRP and discount rates.
Flipkart targets anyone who uses the internet but does not have time to shop. Though its target audience is spread across numerous market sectors since consumers of all demographic backgrounds can find products that appeal to their interests, 75% of its audience falls between the ages of 16 and 55.
Flipkart uses behavioral and psychographic segmentation tactics to segment the market and adapt to customers’ shifting requirements and wants. Flipkart’s positioning has helped it to become one of the most successful eCommerce companies in India. It is a popular choice for shoppers of all ages and income groups, and it is known for its wide range of products, affordable prices, and convenient shopping experience.
Flipkart and the Covid-19 Battle
Unprecedented adversity turned into a lucrative opportunity for Flipkart. At first, the company faced problems during work-from-home culture due to the systematic shift of human and tech resources and a struggling delivery system due to the lockdown.
But every dark cloud has a silver lining. It created the Programme management team and ensured cashless delivery without any touch. The Flipkart family took care of employees, vendors, frontline workers, and consumers during the tough time of the pandemic. The company tied up with the Uber drivers for smooth delivery. The Walmart-owned company announced a 46 crore medical supply donation for India to help common people out of the internal ecosystem. Internal vaccination drive, strict COVID norms, or strong insurance for employees bring out their safety concerns.
Flipkart Big Billion Day – Flipkart Marketing Campaigns
Flipkart Big Billion Day is an annual sale event sponsored by Flipkart. It is one of India’s largest shopping festivals, with enormous discounts on a wide range of merchandise. Flipkart Big Billion Day is usually held in October and lasts several days. Flipkart offers discounts on a wide range of products during the sale, including smartphones, laptops, electronics, clothes, and home appliances. During the sale, the company also offers a variety of additional deals and promotions, such as flash sales, coupons, and cashback offers. This is the biggest promotional strategy of Flipkart.
India ka Fashion Capital – Flipkart Marketing Campaigns
India ka Fashion Capital is a prominent marketing campaign that highlights the company’s extensive fashion goods offering. The campaign, which features celebrities such as Ranbir Kapoor and Alia Bhatt, emphasizes Flipkart’s position as a one-stop shop for all the newest fashion trends.
Flipkart’s “Kidults” marketing strategy focuses on the distinct demands and desires of young adults in India. The campaign includes a series of advertisements depicting young adults conducting ordinary activities in a humorous and lively manner. The advertisements frequently use humor and exaggeration to emphasize that, despite their age, young adults are still young at heart.
The “Kidults” campaign has had great success in reaching out to young adults in India. The advertisements are accessible and humorous and speak to the unique issues and opportunities that young adults in India confront. The campaign also helped Flipkart establish itself as a brand that understands and responds to the demands of young adults.
FlipGirl Campaign
FlipGirl Campaign – Flipkart Marketing Campaigns
Flipkart’s FlipGirl campaign is a marketing effort that stars Bollywood actress Alia Bhatt as FlipGirl, a superhero. The ad attempts to promote Flipkart’s diverse product offering, quick delivery, and commitment to making buying accessible to all Indians.
The FlipGirl campaign is a series of advertisements in which FlipGirl comes to the aid of individuals in distress. FlipGirl saves a man from being hit by a car in one commercial by handing him a replacement phone just in time. In another commercial, FlipGirl saves a woman from being late for work by delivering a new pair of shoes just as she is about to leave the house.
Frequently Bought Together Campaign
Frequently Bought Together Campaign – Flipkart Marketing Campaigns
It’s a marketing strategy that recommends products that are frequently purchased together. The promotion is founded on the observation that customers are more willing to buy things that they know go well together.
The campaign includes a series of recommendations that appear on product pages and during the checkout process. For example, if a consumer is looking at a smartphone product page, Flipkart may recommend a case, headphones, or a charger. Alternatively, if a consumer is checking out with a grocery order, Flipkart may propose a dessert or snack to complement the products they have previously chosen.
The #MultiPurposePurchase campaign from Flipkart is a multi-category promotion that encourages people to buy products from multiple categories in a single order. Customers can take advantage of the campaign by receiving discounts and other advantages on their purchases.
The promotion aims to boost Flipkart’s average order value and encourage customers to buy more products from the company. Flipkart can also use the campaign to cross-sell and upsell products to its customers.
Har Need Ke Liye Best Deals
Har Need Ke Liye Best Deals – Flipkart Marketing Campaigns
The campaign includes a series of advertisements depicting people from various walks of life locating the best prices on Flipkart. In one advertisement, a young woman is depicted purchasing a new smartphone at a reduced price. In another commercial, a family is shown saving money by purchasing all of their groceries on Flipkart.
The commercial also promotes Flipkart’s diverse product offering and its dedication to making buying accessible to all Indians. The advertisements depict people of diverse income levels and backgrounds searching for the greatest discounts on Flipkart.
Flipkart’s Special Occasion Campaign
Flipkart’s Special Occasion Campaign is a year-round series of sales and promotions commemorating major holidays and festivals. Discounts on a wide range of products, including cellphones, electronics, clothes, and home appliances, are often included in the promotion. Flipkart’s Special Occasion Campaign is one of India’s most popular shopping events. It is a fantastic opportunity for customers to receive fantastic prices on what they require and desire.
Conclusion
The above-mentioned Flipkart marketing strategies, like social media marketing, catchy campaigns, advertisements, bonus redemption, out-of-cash options, etc., are responsible for making the company what it is today. It is not only proper planning but great execution that matters, too. This startup, which merely started as a bookselling platform, is now ruling the Indian eCommerce market with its effective marketing strategies. Thus, the platform has come a long way since its inception, and it also makes continuous efforts to stay in the market in its full prime.
FAQs
When was Flipkart founded?
Flipkart was founded in the year 2007 by Binny Bansal and Sachin Bansal.
What are some prominent acquisitions of Flipkart?
Some prominent acquisitions of Flipkart are:
Myntra
eBay
Letsbuy
SastaSundar
ANS Commerce
Yaantra
What is Flipkart Assured?
Flipkart Assured is a badge that can be found on certain products present on Flipkart’s platform. This means that the products are of high quality, have passed six precise quality checks, and are from its best sellers.
What is so famous about Flipkart’s marketing?
Flipkart is well-known for its collaborations. It also spends a lot of money on celebrity marketing and star power. Flipkart keeps collaborating with various famous figures from time to time.
What are the marketing strategies of Flipkart?
Flipkart indulges in both paid and organic marketing. Its main focus remains on marketing through digital channels like social media marketing, Google ads, etc.
Visa, a world leader in digital payments, and the Tourism & Hospitality Skill Council (THSC), which is overseen by the Ministry of Skill Development and Entrepreneurship, Government of India have inked a Memorandum of Understanding (MoU) for a three-year collaboration with a potential value of $1 million. At a recently concluded event, Jayant Chaudhary, Minister of State (Independent Charge) of India’s Ministry of Skill Development & Entrepreneurship (MSDE) and Minister of State of the Ministry of Education, officially launched an initiative to train 20,000 young people in skills relevant to the tourism industry.
Training young people in 10 states—including Assam, Gujarat, Himachal Pradesh, and West Bengal—to improve the quality of service provided to tourists is the goal of the cooperation, which expands on Visa’s previous work with the Ministry of Tourism. Coursework will center on domestic tourism’s essential occupations, including those of tour guides, customer service representatives, naturalists, and tandem paraglider pilots.
Leaders Comment
At the signing of the memorandum of understanding, Minister Jayant Chaudhary stated that the tourist industry in India could create millions of employment and propel the country’s economy forward. Joining forces with Visa is a game-changer in our quest to tap into this untapped potential, train the next generation to be successful in the tourism industry, and elevate India to the status of a world-class tourist destination. The Ministry’s mutual goal of providing young Indians with the knowledge, opportunity, and support they need to build their futures and make meaningful contributions to India’s progress is at the heart of this partnership.
According to Visa’s Vice Chair, Chief People and Corporate Affairs Officer Kelly Mahon Tullier, the company’s goal is to help young people find better jobs and have a better time while visiting India by providing them with the skills they need to succeed in the tourism industry. By collaborating with the Tourism and Hospitality Skill Council (THSC) and receiving backing from the Ministry of Skill Development and Entrepreneurship, Visa continues to demonstrate its steadfast dedication to India through the cultivation of talent and the endorsement of the government’s goal of elevating the country to the forefront of global tourism.
Visa Wants Further Strengthen India’s Tourism Sector
Visa, India’s largest payment network, has invested heavily in the country’s tourist industry in recent years. The Ministry of Tourism has been able to promote India’s many tourist attractions on a global scale with the help of Visa’s insightful data and analytics, which has increased inbound tourism.
In 2023, the tourist industry in India employed over 42 million people and contributed over $231 billion to the country’s gross domestic product (GDP). As the number of people looking to travel after the pandemic increases, the NSDC-Visa program will help train workers to meet demand, allowing India to realize its dream of being a major tourist destination.
The auto ancillary company Hindustan Composite has purchased a minority share in the online food delivery company Swiggy, which is planning to go public shortly. In the days that followed the acquisition of a minority investment in the Bengaluru-based company by Amitabh Bachchan’s family office, this new development has taken place.
According to a disclosure that was submitted through the National Stock Exchange (NSE), the board of directors of Hindustan Composite has struck an agreement with Swiggy to acquire 1,50,000 equity shares, which will result in an investment of INR 5.17 crore.
The report went on to state that as of March 2023, Swiggy’s net value was an impressive INR 9,810 crore, which is equivalent to $1.18 billion. To gain both short-term and long-term benefits, Hindustan Composite intends to complete this minor acquisition by the 30th of November in the year 2024.
Swiggy Planning to Raise INR 3,750 Crore via a Fresh Issue
In May, Swiggy submitted documents for an initial public offering (IPO) through a confidential process. With the help of a new issue of equity shares and an offer for sale of up to an aggregate sum of INR 6,664 crore ($800 million), the company would be able to raise a maximum of INR 3,750 crore ($450 million) through its first public offering. Media sources indicate that the company will shortly submit draft initial public offering documents to SEBI.
In July, Swiggy further launched its sixth employee stock ownership plan (ESOP) liquidity program, which had a total value of $65 million. It claims to have permitted over INR 1000 crore worth of ESOPs liquidity throughout five events, which benefited three thousand and two hundred employees.
In addition, the company that is supported by Prosus strengthened its leadership team by appointing new chief executive officer (CEO) and chief operating officer (COO) positions in the first week of November.
In the first three quarters of the fiscal year 24 (FY24), Swiggy’s revenue was INR 5,476 crore, while the company suffered a loss of INR 1,600 crore. It has not yet submitted audited results for FY24.
According to the data provided by the stock exchange, the competitor of Swiggy, Zomato, is currently valued at $28.3 billion. During the first three months of fiscal year 24 (FY24), the company that is run by Deepinder Goyal reported a revenue of INR 4,206 crores and a profit of INR 253 crores.
The CCAvenue SoundBox Max, developed by fintech firm Infibeam Avenues, is an innovative and reasonably priced point-of-sale (POS) system that can accommodate the various payment acceptance requirements of Indian retailers.
Providing a comprehensive solution that surpasses previous ways, the new device is poised to revolutionize the way merchants and retailers process payments, according to the business.
Launch details were revealed at Mumbai’s Global Fintech Fest (GFF) 2024.
Meeting Customer Demands With the Ability to Accept Multiple Payments
The CCAvenue SoundBox Max is not merely an additional payment device; rather, it is a solution to the particular demands that the market has brought out.
According to Infibeam, merchants and retailers have made it clear for a long time that they require a device that is capable of supporting more than simply UPI payments.
As a result of the introduction of debit and credit card payment options into the CCAvenue SoundBox Max, this gap has been addressed. This has enabled businesses to take a larger variety of payment methods, such as UPI QR codes, debit cards, and credit cards.
According to Vishwas Patel, Joint Managing Director of Infibeam Avenues Ltd., CCAvenue SoundBox Max is intended to revolutionize the payment landscape for retailers and merchants by providing them with the ability to collect payments from a variety of sources, including UPI, debit cards, and credit cards.
Crucial Elements That Improve Retail Processes
The CCAvenue SoundBox Max comes equipped with several features that make transactions more straightforward and safe. In addition to contactless (NFC) payments, it is also compatible with chip-based credit and debit card transactions, as well as static and dynamic QR payments.
Furthermore, the gadget comes equipped with a built-in SoundBox that provides audible confirmation of successful transactions in several different languages, making it suited for use in a variety of retail settings.
Additionally, the design of the gadget incorporates a sizable display that is positioned in front of the user and displays order quantities as well as the status of transactions. The display on the back of the device and the keypad work together to make it simple to navigate and enter transaction details as well as card PINs. It also includes a battery life that lasts for a long time and swift C-type charging.
Improving Abilities
Additional value-added features, such as Card EMI and Brand EMI choices, are going to be added to the CCAvenue SoundBox Max by Infibeam Avenues. These features will be designed to cater to a wide variety of retail sectors, such as supermarkets, quick-service restaurants, salons, fashion boutiques, and more.
According to what was stated, the gadget complies with numerous standards, including EMV L1, L2, PCI PTS, CE, FCC, and RoHS.
The company has engaged in agreements with several important players, such as Karnataka Bank, ICICI Bank, ShopSe, Citibank India, PayMyTV, Cars24, Muthoot FinCorp ONE, Loyalty Rewardz, Society on Click, Chalo App, and BHIM, to provide innovative solutions that bring about further improvements to the payment ecosystem.
Indore (Madhya Pradesh) [India], September 3: Investing in real estate has traditionally been about full ownership. However, a fresh approach that has a chance to change how people buy and use vacation homes completely is making waves in the industry. ShareUrSpace, a newly launched fractional ownership platform, is set to redefine the Indian market with its approach.
Bharat Agrawal, a seasoned professional with a family legacy of 14 years in the real estate industry, is the driving force behind the introduction of fractional ownership in India. His deep understanding of the sector and the challenges individuals face in owning a vacation home has led to the creation of ShareUrSpace, a platform that addresses these pain points with confidence.
Fractional ownership, a concept that has gained traction in other parts of the world, offers a host of advantages. By owning a share of a property rather than the entire unit, investors can enjoy reduced upfront costs, shared maintenance expenses, and the flexibility to use the property on a scheduled basis. This model is set to redefine the way people buy and use vacation homes.
ShareUrSpace intends to make fractional ownership accessible to a broader audience in India. By partnering with reputable developers and property owners, the platform provides a curated selection of vacation homes across various locations. ShareUrSpace caters to diverse preferences and lifestyles from beach destinations to mountain retreats.
“The idea behind ShareUrSpace is to democratise vacation home ownership,” explains Bharat Agrawal. “We believe everyone should have the opportunity to experience the joy of owning a second home without the financial burden.”
People can buy a fractional portion of a holiday house through ShareUrSpace and have exclusive access during the times they’ve chosen. To provide a hassle-free ownership experience, the platform also manages rental income, maintenance, and property management. ShareUrSpace allows individuals to create lasting memories and invest in their future by providing a convenient and affordable way to own a vacation home.
Ashwini Vaishnaw, the Minister of Electronics and Information Technology, announced on 2 September 2024 that the cabinet had given its approval to a proposal put out by Kaynes Semicon to establish a semiconductor unit in Sanand, Gujarat, with an investment of INR 3,307 crore (exactly $394.15 million).
Under the India Semiconductor Mission, this is the fifth semiconductor unit to be sanctioned, and it is the second unit to be established in Sanand province. The overall investment amounts to INR 1,52,307 crore, which is equivalent to almost US$18.15 billion.
India Semiconductor Mission
During December in the year 2021, the government made an expenditure of INR 76,000 crore to launch the ISM and the display manufacturing ecosystem. The semiconductor business is a “foundational industry” for India’s domestic manufacturing aspirations, according to Vaishnaw. He stated that because this [ISM] is a lengthy program, there will undoubtedly be an increase in expenditures and that the government will return with the specifics of the program as soon as they are finalized.
The India Semiconductor Mission (ISM) is a specialized and independent Business Division that is part of the Digital India Corporation. Its primary objective is to establish a thriving semiconductor and display ecosystem to facilitate India’s emergence as a global hub for the manufacturing and design of electronic devices. In consultation with government ministries, departments, and agencies, as well as industry and academic institutions, the mission aims to serve as a focal point for the comprehensive, coherent, efficient, and smooth deployment of the Program for Development of Semiconductor and Display Ecosystem. This mission will be led by global experts in the semiconductor and display ecosystem.
The Production Capacity of the New Unit
Chips made by Kaynes Semicon’s assembly, testing, marking, and packaging (ATMP) unit can be utilized in electric cars, consumer electronics, mobile phones, telecom equipment, and various industries. The plant can generate 6 million chips per day.
Kaynes Semicon CEO Raghu Panicker announced that a 47-50 acre site in Sanand will be used to establish the new operation. The company has leveled, tested the soil, and examined the structure in the last three months. It will start excavating on 3 September 2024 or the day after it receives the approval notice. The clean room is scheduled to be built in six to eight months.
Panicker has stated that the company plans to earn some cash this fiscal year from the first packed chip for a paying customer, which he estimates to be produced by March 31, 2025.
The initial packaged chip for a paying client will be available by March 31, 2025. He promised that while they would make a little profit this fiscal year, most of their income would arrive in the following fiscal year.
Joining Hands With Global Players
The electronics manufacturer Kaynes Technology is situated in Karnataka, and it has a wholly-owned subsidiary called Kaynes Semicon. Lightspeed Photonics of Singapore became Kaynes Semicon’s first OSAT (outsourced semiconductor assembly and test) customer last week, according to Panicker. He promised an announcement in the next weeks regarding the two new customers the firm had acquired, one in the United States and one in Taiwan.
Two technological partners from different countries—one from Malaysia, Globetronics, and the other from Japan, Aptos Technology—have joined forces with Kaynes Semicon to launch this innovative ATMP unit. To build packaging and testing capabilities in India, Kaynes Semicon will pay up to $5.5 million to Aptos for people’s technical training and know-how licenses, according to an update filed with the National Stock Exchange by Kaynes in February 2024.
Rumors circulated recently that Meta was planning to shelve a high-end mixed-reality headgear that was supposed to ship in 2027, according to The Information, an American technology industry–focused business publication.
The headset was supposed to be Meta’s response to Apple’s Vision Pro, thus the fact that the company scrapped the idea says a lot about its position in the competition with Apple.
Cost Being the Big Factor
Reportedly, the reason behind such a move is the cost. Sticking with a price point below $1,000 for the new headset was a goal of Meta, which is no small task when trying to compete with the $3,500 Vision Pro. So, maybe it shouldn’t come as a surprise that the project was canceled.
The Quest 2 and Quest 3, two of Meta’s current low-cost headsets, are priced at $500 or less. This shifts the hardware focus to those models. That is far lower than the initial cost of a Vision Pro. The market for reasonably priced headsets is now dominated by Meta. Reports indicate that Apple plans to release a cheaper Vision headset next year, although it will still be unable to compete with Meta’s affordable options. Meta is probably preparing to become the budget mixed reality market leader.
What Kind of Headset Market Is Meta Banking On?
To attract the sizable demographic that cannot purchase a Vision Pro, Meta should direct its hardware development efforts toward producing affordable headsets. But this approach could backfire in the long run if Meta headsets get a bad rap for being “cheap” or of poor quality.
The possible effect on the headset market in the future makes this significant. One such example is the present state of the smartphone market. There is a common belief that Android phones are not as high-end as iPhones, even though both platforms can cost more than $1,000 and provide comparable features. While others may not give a hoot about how others see them, for other communities, the social ramifications of owning a certain phone model are extremely significant.
For example, 87% of American teens own an iPhone, according to one survey. Because of this overwhelming majority, young people may feel shamed into hiding their Android phones (and the green bubbles that appear in iMessage) from their peers. Research comparing iOS and Android users’ app purchasing habits reveals that iOS users are more likely to spend money on applications and use them frequently compared to Android users.
Even if a product is reasonably priced and has excellent quality and features, being known as the “cheap” brand can have serious consequences. When competing with Apple’s high-priced yet luxuriously comfortable headphones, Meta risks being lumped into that category if it sticks to selling cheap headphones.
Souvik Dey
