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  • Innovation and Collaboration: Tips from Alexandre Fernandes on Navigating the Tech Talent Crisis

    India’s tech industry is on the brink of a crisis. The demand for skilled software engineers is skyrocketing, but the supply is alarmingly low. According to the NASSCOM, the industry is expected to need over 6 million tech workers by 2034, but with the current trends, we are staring down the barrel of a massive talent gap. This shortfall isn’t just a minor inconvenience—it’s a ticking time bomb that threatens innovation and economic growth. This gap is further widened by the fact that many educational programs aren’t fully aligned with the industry’s needs, leaving graduates underprepared for real-world challenges. However, hope remains, thanks to top professionals like Alexandre Fernandes, who set the standard for excellence in the field.

    Alexandre Fernandes is a seasoned software engineer with over 14 years of industry experience and a distinguished Globee Awards judge in Technology. He holds a Master’s in Computer Applications from Mangalore University and has left his mark on some of the world’s leading tech firms, including Hewlett Packard, JPMorgan Chase, Manhattan Associates, and Publicis Sapient. In a recent conversation, Alexandre shared invaluable insights on how the industry can navigate the current talent shortage, making this article a beacon of hope for tech leaders, HR professionals, and anyone concerned with the future of the tech workforce.

    Invest in Upskilling

    In today’s tech industry, the traditional method of “buying” talent through external hiring is becoming increasingly unsustainable. With the demand for skilled software engineers far outstripping supply, organizations find attracting the right talent more challenging.

    The solution to the shortage isn’t just about hiring more people but about nurturing and developing the talent that already exists within organizations. Investing in your team’s growth isn’t just an option; it’s a necessity. The pace of technological change is relentless, and without a commitment to learning, even the best engineers can quickly find themselves outpaced,” says Alexandre.

    Alexandre has personally addressed these challenges throughout his career. While working with a major financial services company in the USA, he observed that the existing team was overwhelmed with the dual responsibilities of ongoing feature development and resolving user issues. He recognized this inefficiency and proposed and established a dedicated tech support team focused solely on user issues. This slashed the issue resolution time by over 70% and allowed the development team to concentrate on innovation, thereby keeping the company competitive.

    Success in this industry isn’t just about having the right skills—it’s about knowing how to apply them effectively,” Alexandre notes. By nurturing a culture of continuous improvement and adaptability, Alexandre has shown that it is possible to meet and exceed the demands of the rapidly changing tech landscape.

    Foster Collaboration

    Many companies in the tech industry struggle to align their technical solutions with broader business objectives. This misalignment often leads to wasted resources, inefficient processes, and, ultimately, a failure to capitalize on the full potential of technological innovations. The root of this problem often lies in a lack of effective cross-functional collaboration, where engineers, business analysts, and other stakeholders fail to work together cohesively from the start.

    Alexandre Fernandes has consistently demonstrated the importance of fostering collaboration to bridge this gap. At Publicis Sapient, Alexandre professionally integrated multiple financial institutions, including Goldman Sachs and Cetera Financial Group, into a client’s system. This task required technical precision and a deep understanding of each institution’s strategic goals. Recognizing the complexity of the project, Alexandre brought together a diverse team, including engineers, business analysts, product owners, and representatives from the financial institutions involved.

    By facilitating open communication and collaborative workshops, Alexandre ensured all stakeholders understood the technical challenges and the business objectives. This approach allowed the team to design an efficient integration process strategically aligned with the client’s and the institution’s broader goals.

    Collaboration is the key to transforming technical solutions into strategic assets,” Alexandre explains. “When we work together, we ensure that every piece of code, every system we build, directly contributes to our business objectives.”

    Embrace Innovation

    Some companies neglect the importance of embracing innovation, often sticking with outdated methods and technologies. This can lead to inefficiencies, stagnation, and an inability to compete effectively in a market that rewards adaptability and forward-thinking. The consequences of such negligence can be severe—slower response times, increased operational costs, and missed opportunities for growth.

    Alexandre Fernandes understands the critical importance of staying ahead of the curve. Throughout his career, he has consistently adopted and integrated new technologies to drive efficiency and deliver value to his clients, setting a prime example of how innovation should be embraced.

    One notable instance of Alexandre’s innovative mindset was during his tenure as a Senior Software Engineer at Manhattan Associates R&D. Tasked with improving the performance of a Warehouse Management System; he identified inefficiencies in the existing parcel processing workflows. Rather than relying on the existing system architecture, Alexandre proposed and executed a restructuring of the API, which resulted in a 30% improvement in parcel processing response time. This optimized the system’s performance and ensured that the technology could scale with increasing demands for client operations.

    Another significant example comes from his work at JP Morgan Chase & Co., where he was involved in developing a Global Payment System. Alexandre recognized the potential of integrating Apache Kafka and RESTful web services to streamline communication channels within the application. This integration enhanced the system’s robustness and improved its scalability, allowing the payment system to handle transactions across different markets more efficiently.

    “Innovation is about embracing the tools and technologies that allow us to build systems that are not just good enough for today, but ready for the challenges of tomorrow,” Alexandre notes. 

    At Publicis Sapient, Alexandre continued to push the boundaries of innovation by leading the adoption of microservices architecture in developing RESTful applications. By breaking down monolithic applications into more manageable microservices, Alexandre enabled his team to deliver more flexible, scalable solutions that were easier to maintain and upgrade. This approach sped up development cycles and allowed the team to respond more quickly to changing client needs.

    Alexandre Fernandes shares: “The tech industry faces a significant hurdle, but we can overcome it. The key to defeating the talent shortage and staying competitive lies in our ability to adapt, invest in our people, collaborate across disciplines, and embrace the technologies that will shape our future. We cannot afford to stand still. Innovation, continuous learning, and teamwork are not just strategies—they are the lifeblood of our industry. If we commit to these principles, we won’t just survive this crisis; we will thrive beyond it.

  • Incubators are Driving India’s Entrepreneurship Ambition: Raja Singh Bhurji, CEO, The StepUp Ventures

    Bengaluru (Karnataka) [India] October 4: India’s ambitious goal of achieving a $5 trillion economy by 2026-27 requires a multifaceted approach. To transform this vision into reality, the country needs to foster a culture of innovation and entrepreneurship, especially in the early stages of learning. As per a report by Statista, over 127 thousand startups have been officially recognised by the Department for Promotion of Industry and Internal Trade (DPIIT) as of April 2024. One of the key factors driving India’s entrepreneurship ambition is the rise of incubators, fostering innovative ideas and talent to drive the country’s ambition to become a hub for budding entrepreneurs and business growth.

    As entrepreneurship rises in India, understanding the key stages of startups offers crucial insights for navigating this dynamic landscape. Startups begin in the ideation stage, where business ideas are developed by identifying market gaps and conducting research. In the validation stage, products or services are tested to assess market demand. Next comes creating a business plan that outlines goals, target markets, and financial strategies. The early-stage funding and growth phase focuses on scaling operations and seeking external investment. Finally, in the expansion stage, startups explore new markets, diversify offerings, and consider exit strategies like mergers or acquisitions.

    Challenges in the Startup Ecosystem:

    Despite the growing trend of the startup ecosystem, India still struggles to achieve a significant spot on the global stage due to several underlying reasons including:

    1. A common lack of fundamental business skills exists, and many schools and colleges in India are deficient in proper training and knowledge of entrepreneurship. The emphasis on theoretical education widens the gap between innovative visions and practical exposure.
    2. The Indian education system offers limited opportunities for specialized training in entrepreneurship, and a lack of advanced knowledge in programs like MBAs exacerbates this issue.
    3. Young entrepreneurs often face challenges in early-stage development due to insufficient access to experienced mentors who can provide guidance for building successful startups.
    4. Limited networks make it difficult for emerging entrepreneurs to secure the necessary funding to sustain and support their ventures.
    5. Startups frequently encounter bureaucratic obstacles, including complex regulations and protracted approval processes, which impede their growth.

    Government Support and Policy Framework

    To overcome the staggering challenges, government initiatives like BHASKARMake in India, Startup India, and PLI schemes help to drive growth, attract FDI, and enhance industrial infrastructure. The Government of India also provides financial incentives, tax breaks, and regulatory reforms to support innovative startups and promote entrepreneurship via professional training courses to create a supportive ecosystem for innovators.

    Along with rising government support, incubators also play a significant role in fostering innovation, nurturing startups, and accelerating the industry’s growth as they provide a conducive environment for entrepreneurs and innovators to transform their ideas into viable products and businesses. The interconnected incubator ecosystem not only accelerates the growth of individual startups but also contributes to the overall development of the economy.


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    The Pivotal Role of Incubators in Boosting Entrepreneurship in India’s Economic Growth, explained by Raja Singh Bhurji, CEO of The StepUp Ventures:

    • Job Creation and Employment: The growth of startups through incubators creates numerous employment opportunities, contributing to the country’s economic growth and reducing unemployment.
    • Leadership and Networking: Valuable insights and support are offered to early-stage startups by experienced mentors and industry experts from incubators, helping them navigate product development, manufacturing, and business strategy challenges.
    • State-of-the-art Infrastructure: Many startups struggle to access quality equipment and facilities due to financial constraints. Incubators foster innovation, encouraging the development of products and services that address societal challenges.
    • Funding and Investment: Incubators assist startups in connecting with potential investors and funding agencies for financing. Some offer seed funding or grants, enhancing startups’ financial viability and allowing them to focus on innovation and growth.

    As India aims to become a global hub for entrepreneurs, the role of incubators becomes even more critical. These incubators act as breeding grounds for disruptive technologies, financial support, and professional training. By supporting and nurturing startups in emerging sectors such as SaaS, fintech, renewable energy, and Industry 4.0 technologies, incubators contribute to the diversification and modernisation of India’s entrepreneurial landscape.


    Roles, Functions, and Primary Purpose of Business Incubators
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  • CCI Approves Mankind Pharma’s INR 13,360-Crore Acquisition of Bharat Serums and Vaccines

    The Competition Commission of India (CCI) confirmed on October 1 that Mankind Pharma may purchase Bharat Serums and Vaccines for INR 13,630 crore.

    In a post on X, the regulatory body stated, “Commission approves acquisition of Bharat Serums and Vaccines Limited by Mankind Pharma Ltd.” In July, Mankind Pharma declared that it would pay about INR 13,630 crore to private equity firm Advent International to fully purchase Bharat Serums and Vaccines.

    Opting for a Definitive Agreement for the Acquisition

    For an enterprise value of about INR 13,630 crore, Mankind Pharma has finalised an agreement to purchase a 100% share in Bharat Serums and Vaccines. Mankind Pharma announced on 30 September that it would issue non-convertible debentures and commercial papers to raise up to INR 10,000 crore. The regulator, which monitors unethical corporate practices and fosters fair competition in the market, must approve deals that exceed a specific level.

    Mankind Pharma Vice Chairman and MD Rajeev Juneja stated in June of this year that the acquisition of BSV marks a significant turning point in Mankind’s history and positions the company as the industry leader in the Indian women’s health and fertility sector. One of the biggest pharmaceutical firms in India, Mankind Pharma, is involved in the development, production, and distribution of a wide variety of pharmaceutical finished dosage formulations.

    About Mankind Pharma

    In addition to producing and marketing a wide variety of pharmaceutical finished dosage formulations (FDFs) in both acute and chronic therapeutic areas, Mankind is a publicly traded company that also produces consumer healthcare products like condoms, emergency contraceptives, pregnancy tests, vitamins, minerals, and nutrients, antacids, and anti-acne preparations. Mankind is also involved in the production and distribution of active pharmaceutical ingredients (APIs), pharmaceutical intermediaries, and pharmaceutical product packaging through its subsidiaries.

    About Mankind BSV

    BSV and its subsidiaries work in the following areas: (a) ayurvedic medicines; (b) biotech and biological formulations and/or API; (c) food and health supplements; (d) medical devices; and (e) research, development, licensing, manufacturing, importing, exporting, marketing, and distribution of these products. In each case, these products are in the therapeutic areas such as gynaecology, in vitro fertilisation, critical care, and/or emergency medicines for human use. BSV’s operations in India, including those of its fully owned Indian subsidiary BSV Pharma Private Limited, which is currently undergoing a merger with BSV, are restricted to the development, production, and marketing of a variety of biological, biotech, and pharmaceutical products in the therapeutic domains of emergency medicine, critical care, women’s health, and IUI-IVF.


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  • Ankush Sachdeva: From 17 Failures to ShareChat Triumph

    When we talk about our present, Social Media is one of the prime things out there, that made a place in our life. There is hardly anyone who is not on social media. People use them to post about their daily life updates, consume entertainment, stay connected with acquaintances, and whatnot. In this scenario, one Indian decided to find a social media platform that would change the way Indians perceive social media.

    Ankush Sachdeva is the Chief Executive Officer (CEO) and Co-Founder of the Indian social media platforms, Sharechat and Moj, which were launched in 2015, and 2020 respectively. He supervises both the companies’ growth strategy and examines product development. Ankush Sachdeva is the Founder of Mohalla Tech Private Limited firm which owns Sharechat and Moj. Sharechat has over 180 million monthly active users and the app supports 15 Indian languages.

    Ankush Sachdeva – Biography

    Name Ankush Sachdeva
    Born 1992
    Born Place Ghaziabad
    Age 34 (2024)
    Nationality Indian
    Education IIT Kanpur
    Profession Computer Programmer & Entrepreneur
    Position CEO & Co-Founder, ShareChat and Moj

    Ankush Sachdeva – Education
    Ankush Sachdeva – Professional Life
    Ankush Sachdeva – Mohalla Tech
    Ankush Sachdeva – Sharechat
    Ankush Sachdeva – Moj
    Ankush Sachdeva – Honors & Awards

    Ankush Sachdeva – Education

    Ankush completed his primary education at Somerville School, Noida. He pursued B.Tech in Computer Engineering from the Indian Institute of Technology (IIT), Kanpur. He also was an intern at Microsoft Hyderabad for three months.

    Ankush Sachdeva – Professional Life

    The man whose inspiration was likes of He has been a part of the Programming Club of his college. He was a coordinator in the programming team for one year. Ankush Sachdeva is a computer programmer and entrepreneur who is the founder of two companies.

    Ankush with his IIT Kanpur friends, Bhanu Pratap Singh and Farid Ahsan, founded Mohalla Private Pvt. Ltd., which launched Sharechat in 2015. All three friends had a common passion for product development and product management, thus they came to work hand in hand and try something new. First of all, they tried to develop 14 to 16 products, including a crime data analyzer for the Delhi Police Department. This does not help them in gaining impactful results. The trio finally took their first step towards success when they propelled their social media platform, Sharechat.

    Mohalla Tech also launched Moj, which is a video-sharing app in the year 2020, the app experienced good popularity after the ban of TikTok.

    Initially, Ankush served as the Co-founder and Chief Product Officer of Sharechat for around two years. He later became the co-founder and CEO of Sharechat. He is holding his CEO position for the last few years.

    Ankush Sachdeva – Mohalla Tech

    Ankush Sachdeva established the parent company, Mohalla Tech Private Limited in 2015, which launched Sharechat and Moj. The company eventually got bigger after projecting the Indian social networking sites, Sharechat and Moj.

    Mohalla Tech acquired various companies including,

    • Transversal Tech, a short video-sharing platform
    • Elanic, an online fashion marketplace
    • Memer, a meme discovery and sharing platform
    • Circle Internet, a hyperlocal information platform

    Ankush has been escorting various ideas to make Sharechat a leading social media network in India.

    Ankush Sachdeva – Sharechat

    ShareChat Logo
    ShareChat Logo

    Ankush has been a part of Sharechat since the beginning. Sharechat allows users to share content from varied digital platforms to its own interface and vice versa. After 17 unsuccessful startup attempts, Ankush Sachdeva teamed up with his two friends from IIT, Farid Ahsan, and Bhanu Singh, for his 18th venture. Together, they launched the ShareChat app in October 2015.

    Sharechat is an Indian social networking site that provides content consumption and video-sharing platforms only in Indian vernacular languages. The headquarters of the company is in Bangalore, Karnataka, India. Currently, 600 employees work for the company.

    Currently, it offers its services in 15 Indian languages including Hindi, Punjabi, Marathi, Gujarati, Malayalam, Telugu, Tamil, Bengali, Haryanvi, Kannada, Rajasthani, Assamese, Bhojpuri, Odia and Urdu. The company aims to empower individuals by escorting them to share their experiences, voice their opinions, build relevant communities, and discover new trends and opportunities in their native language. The app scrolls down the use of English and encourages users to interact in their language by sharing varied content through Sharechat.

    As of 2024, the valuation of the company has dropped by 60% to under $2 billion from a $5 billion valuation in 2022. The company joined the Unicorn Club a long time ago.


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    Ankush Sachdeva – Moj

    Moj App Logo
    Moj App Logo

    Moj founded by Ankush Sachdeva, Bhanu Pratap Singh, and Farid Ahsan in 2020 is a video-sharing platform packed with features like special effects, emoticons, stickers, and short videos ranging from 15 seconds to one minute across categories like dance, travel, singing, acting, humor, and education. Available in 16 languages, including Hindi, Assamese, Bengali, and more, Moj allows users to download videos and caters to diverse audiences.

    Launched soon after the Indian government banned TikTok, Moj gained over 100 million downloads within just six months.


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    Ankush Sachdeva – Honors & Awards

    He won several honors and awards during his academic career. The following awards were won by him:

    • He received the first position at TechOlympics, in the Algorithmic Programming Contest held at IIT Bombay’s annual technical festival.
    • He received the first position at BattleCity, where he developed AI for the Tron game for an online bot versus bot-competition held at the annual technical festival of IIT Kanpur.
    • He won the Jury’s Choice Award at Yahoo HackU 2012 for developing an Android app within 24 hours to toggle the user’s ringing mode from loud to silent depending on his location preferences and accelerometer data.
    • He won the ACM ICPC Asia Regionals in December 2012.
    • Ankush Sachdeva was also listed on Forbes’30 under 30 Asia in 2018.
    • Ankush Sachdeva is the youngest entrepreneur featured in the inaugural ‘2024 Hurun India Under35s‘ list.

    FAQs

    Who is Ankush Sachdeva?

    Ankush Sachdeva is the co-founder and CEO of ShareChat and Moj.

    What is Ankur Sachdeva age?

    Born in 1992, Ankush is 32 years old (2024).

    Who founded ShareChat?

    ShareChat was founded by Ankush Sachdeva along with Farid Ahsan and Bhanu Singh.

    Is Moj under Mohalla Tech?

    Moj is under Mohalla Tech, it is a video-sharing and content-creating app.

    How many languages does ShareChat allow its audience to use?

    ShareChat allows 15 languages for its audience to use.

  • Understanding Consumer Behavior: Data-Driven Marketing for Startups

    This article has been contributed by Vitasta Kaul, Chief Marketing Officer of Hoopr.ai.

    In today’s competitive marketplace, startups face a significant challenge: how to effectively market to a dynamic and ever-evolving consumer base. For early-stage companies, it is crucial to understand consumer behavior to drive growth, build brand loyalty, and maintain a competitive edge. Startups that fail to adopt a data-driven marketing approach often struggle to connect with their audience, making it difficult to scale.

    To truly capitalize on opportunities, startups must move beyond assumptions and embrace data-driven strategies. Consumer behavior encompasses the study of how individuals make decisions regarding the purchase, use, and disposal of goods and services. For startups, understanding these behaviors can inform every stage of product development and marketing strategy.

    A startup’s limited resources make it critical to hit the mark early, and data can ensure that you’re targeting the right demographic, with the right message, at the right time. Recognizing patterns in consumer behavior helps shape marketing efforts, turning reactive strategies into proactive ones that predict consumer needs before they arise.

    One of the biggest challenges for startups is knowing what data to collect and how to use it effectively. In the early stages, the focus should be on gathering key consumer insights that will influence your marketing strategies, including demographic data, purchasing patterns, online behavior, and feedback.

    Demographic Data:

    Knowing who your customers are — age, gender, location, occupation, and education level — is fundamental. Demographic data allows you to segment your audience and personalize your marketing approach.

    Purchasing Patterns:

    How often does a consumer buy your product? What influences their purchasing decisions? Understanding this behavior allows startups to optimize their pricing, promotional offers, and inventory management.

    Online Behavior:

    Monitoring how consumers interact with your website, app, or social media channels can provide valuable insight into their needs and preferences. Data such as click-through rates, time spent on pages, and engagement metrics help you refine your online presence to align with consumer expectations.

    Feedback and Reviews:

    Collecting qualitative data through customer reviews, surveys, and direct feedback enables startups to understand consumer satisfaction and identify areas for improvement.

    Leveraging Data to Create a Consumer-Centric Strategy

    Startups need to transform raw data into actionable insights to ensure their marketing strategies align with consumer expectations. Here’s how data can be used to develop a more consumer-centric approach:

    Personalization:

    Consumers today expect personalized experiences. By leveraging data, startups can segment their audience into niche groups and deliver customized content that resonates with specific consumer segments. For example, email campaigns that address customers by name, offer product suggestions based on past purchases, or provide location-based offers are far more likely to drive engagement.

    Predictive Analytics:

    Predictive analytics tools allow startups to anticipate future consumer behavior based on historical data. This technology helps forecast trends, customer preferences, and potential market shifts, providing a significant advantage in making data-backed decisions for product development, promotions, and advertising campaigns.

    Customer Journey Mapping:

    Understanding the consumer’s path to purchase, from awareness to post-purchase, can help startups identify key touchpoints where they can influence decision-making. Data-driven insights allow companies to optimize each stage of the customer journey, ensuring that interactions are seamless, intuitive, and lead to higher conversions.


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    While the benefits of data-driven marketing are clear, startups may encounter several challenges when implementing it. Here are a few common hurdles and solutions:

    Data Overload:

    Startups can be overwhelmed by the sheer volume of data available. The key is to focus on quality over quantity, filtering out irrelevant information and concentrating on the metrics that directly impact your marketing objectives.

    Interpreting Data Correctly:

    Data alone doesn’t provide answers; it must be properly interpreted to derive actionable insights. Many startups fall into the trap of misinterpreting data, leading to misguided strategies. Investing in analytics tools or hiring experts in data analysis is critical to avoid missteps.

    Privacy Concerns:

    Consumers are becoming increasingly protective of their data, especially in a post-GDPR world. Startups must ensure they are transparent in how they collect, store, and use data, maintaining customer trust and compliance with legal regulations.

    Data-Driven Tools for Startups

    Incorporating the right tools can make or break a data-driven marketing strategy. For startups, investing in the following technologies can streamline data collection and analysis:

    Customer Relationship Management (CRM) Systems:

    CRMs provide a centralized platform to manage customer interactions, track behavior, and automate marketing efforts. Tools like Salesforce, HubSpot, and Zoho CRM are particularly useful for startups looking to scale.

    Social Media Analytics Tools:

    Platforms such as Hootsuite, Sprout Social, and Buffer allow startups to monitor engagement on social media channels, giving valuable insights into what content resonates with their audience.

    Web Analytics:

    Google Analytics and similar tools help startups track website traffic, understand how users interact with their online presence, and optimize their digital marketing efforts.

    Marketing Automation Platforms:

    Tools like Marketo and Mailchimp enable startups to streamline their marketing processes, sending personalized messages and automating lead nurturing campaigns based on customer data.

    The Role of Agility in Data-Driven Marketing

    The startup environment is characterized by its rapid pace and constant evolution. Therefore, one of the key advantages of data-driven marketing is its ability to support agility. Startups that use data effectively can quickly pivot their strategies based on real-time insights, enabling them to respond to market changes, consumer behavior shifts, and emerging trends.

    For instance, if a new product isn’t performing as expected, data can help pinpoint whether the issue lies in the product itself, the messaging, or the target audience. This allows startups to make adjustments in real time, without wasting valuable resources on trial-and-error marketing approaches.

    Concluding Thought:

    Understanding consumer behavior is a cornerstone of effective marketing, particularly for startups that need to make every dollar count. By adopting a data-driven approach, startups can refine their strategies, anticipate customer needs, and deliver personalized experiences that resonate with their target audience. While the process may seem daunting, with the right tools, focus, and agility, startups can harness the power of data to drive sustainable growth and build lasting customer relationships. In today’s marketplace, it’s no longer enough to rely on intuition. Data-driven marketing provides the roadmap for startups to understand consumer behavior, predict future trends, and ultimately, create campaigns that succeed in a fast-changing world.


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  • The Future of B2B SaaS Sales in a Digital First World

    This article has been contributed by Ajay Singh, Co-founder & CEO, Pepsales.

    B2B SaaS Sales has undergone tectonic shift due to three factors in the last 2 years – buyer research moving online, macro-economic conditions leading to tighter budgets, and virtual selling fueled by pandemic. Recent advancements in Artificial Intelligence (AI) and Machine Learning can help B2B SaaS companies navigate through these challenges effectively.   

    Traditional sales methods such as in person presentations, lengthy product demos, and relationship-building are rapidly being transformed by AI. This shift is redefining the way sales teams engage with prospects and close deals. As AI, particularly generative AI (Gen AI), becomes more sophisticated, sales is becoming more personalized and data-driven.

    Let’s explore how AI is reshaping B2B SaaS sales, focusing on key trends, buyer behavior, and what the future holds for sales teams.

    The Evolving Landscape of B2B SaaS Sales

    The B2B SaaS sales function has undergone significant changes over the past few years. Historically, sales teams relied on generic demos and broad, high-level presentations to engage buyers. However, today’s buyers are more informed and have increasingly complex needs.

    Key Shifts in Buyer Expectations:

    • Informed Buyers: Over 70% of buyer research is completed before they engage with a sales team, as per Gartner. 
    • Personalized Interactions: Buyers expect tailored interactions from the first contact. A HubSpot survey revealed that many buyers now expect product demos in the very first meeting with a sales team.

    These shifts present both challenges and opportunities. The challenge lies in providing tailored, relevant content at every stage of the sales process, but the opportunity comes with the tools available to make this happen—enter AI.

    How AI Enhances Personalization in B2B SaaS Sales

    B2B Companies Who Has a Fromal Marketing Plan

    AI’s potential lies in its ability to automate and personalize various aspects of the sales process. It can analyze vast datasets, such as customer interactions, CRM data, and market trends, and provide actionable insights in real-time.

    How AI Drives Personalization:

    • Automated Demo Creation: AI tools can automatically create personalized product demos tailored to the buyer’s specific needs.
    • Tailored Recommendations: By leveraging machine learning models, AI can recommend relevant features or use cases based on buyer behavior.
    • Predictive Insights: AI can predict buyer behavior, helping sales teams engage more effectively at every touchpoint.

    Generative AI tools, specifically, have proven to be a game-changer by creating live, tailored demos in just a few clicks. These tools eliminate the need for time-consuming manual edits, allowing sales teams to focus on delivering more impactful demos that resonate with buyers.

    Benefits of AI-Driven Personalization:

    • Reduced Time to Personalize: AI tools cut down demo preparation time from hours or days to minutes.
    • Scalability: Sales teams can handle more opportunities simultaneously while maintaining a high level of personalization.
    • Higher Engagement: Personalized demos and interactions lead to stronger buyer engagement and shorter sales cycles.

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    The Shift in Buyer Behavior

    Buyers today are entering conversations with sales teams later in the process, armed with more advanced, technical questions. They expect sales teams to act not just as relationship builders, but as consultants with in-depth knowledge of the product and industry.

    Key Changes in Buyer Behavior:

    • Deeper Engagement from the Start: Buyers are looking for meaningful, technical discussions right from the first meeting.
    • Higher Expectations: Buyers now expect sales teams to offer personalized solutions rather than generic pitches.

    This shift in buyer behavior requires sales teams to be more agile, offering solutions that are highly customized and data-driven. AI plays a critical role here by providing sales teams with the insights needed to manage these complex conversations and deliver tailored solutions on the fly.

    The Impact of AI-Powered Demos on Sales Productivity

    One of the key advantages of AI-powered demos is the boost in sales productivity. Sales teams often face the dilemma of needing to personalize demos for numerous prospects while also closing deals and managing their pipeline. The traditional process of creating demos can take anywhere from hours to several days, depending on the complexity of the product and the prospect’s needs.

    How AI Enhances Productivity:

    • Reduced Prep Time: AI reduces demo preparation time from days to minutes, allowing sales teams to focus on higher-priority tasks.
    • Increased Capacity: Sales teams can manage more leads at once, increasing the number of personalized demos they can deliver.
    • Consistent Quality: AI ensures that every demo is consistent in quality and customization, reducing errors and ensuring that key features are highlighted every time.

    With AI, sales teams no longer have to rely on engineers or product specialists to customize demos, freeing up valuable resources and enabling faster response times to buyer inquiries. This results in more demos being delivered, a higher level of personalization, and ultimately, more closed deals.

    The Future of B2B SaaS Sales: AI at the Center

    As AI tools become more advanced, the B2B SaaS sales landscape will continue to evolve. Sales teams will increasingly rely on AI to not only personalize demos but also optimize their sales strategies and predict customer needs.

    • AI-Driven Sales Strategies: Sales teams will use AI to refine messaging, tailor engagements, and offer predictive insights into buyer behavior.
    • Evolving Sales Metrics: Traditional sales metrics, like demo completion rates, will be replaced with more meaningful measures of buyer engagement and impact.

    The potential for AI to transform sales operations is massive. According to Gartner, over 70% of sales leaders are exploring ways to integrate AI into their processes. For companies willing to embrace this shift, the rewards include increased win rates, shorter sales cycles, and more meaningful interactions with buyers.

    Conclusion

    AI is driving a paradigm shift in B2B SaaS sales, enabling sales teams to move away from generic interactions toward more personalized, impactful engagements. With buyers expecting more advanced, tailored interactions from the outset, AI provides the tools to deliver precisely that.

    In this evolving landscape, companies that leverage AI to automate personalization, enhance buyer engagement, and refine their sales strategies will stand out from the competition. For B2B SaaS sales teams, the future lies in AI-driven solutions that not only improve efficiency but also help deliver a 10X experience for buyers.

    In short, AI is not just transforming the future of B2B SaaS sales—it is becoming the backbone of it.


    How AI Chatbot Increases Sales/ Sales Boost by AI Chatbot
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  • Essential Tips for Smart Shopping This Festive Season

    The festive season is upon us, and with it comes the excitement of shopping for gifts, decorations, and more. In recent years, Ecommerce and quick commerce platforms have emerged as the preferred holiday shopping avenue. Nevertheless, you must make wise decisions about your purchases to get the most out of your online shopping experience. In this blog, we’ll explore some essential tips for smart shopping on e-commerce and quick commerce platforms this festive season.

    Plan Your Budget

    Setting a budget is the first and most crucial step in smart shopping. The festive season can be overwhelming, and you might be tempted to overspend. To avoid this, allocate a specific amount for different categories such as gifts, decorations, clothing, etc. This will help you stay within your financial limits and prevent any post-festive financial stress.

    Make a Shopping List

    Once you have your budget in place, create a shopping list. This list should include everything you need to buy, categorized by priority. Having a list will help you stay focused and avoid impulse purchases. It also ensures that you don’t forget any essential items.

    Market Size of E-commerce Industry Across India From 2014 to 2022, With Forecasts Until 2030
    Market Size of E-commerce Industry Across India From 2014 to 2022, With Forecasts Until 2030

    Research Products Thoroughly

    Before making a purchase, research the products you’re interested in. Look for product specifications, features, and benefits. Ecommerce platforms often provide detailed descriptions and images, which can help you make an informed decision. Additionally, you can watch product review videos or read blog posts for more insights.

    Compare Prices

    One of the biggest advantages of online shopping is the ability to compare prices across different platforms. Use price comparison websites or browser extensions to find the best deals. This ensures that you get the best value for your money.

    Look for Discounts and Coupons

    The festive season is synonymous with discounts and coupons. Ecommerce and quick commerce platforms offer various deals, including festive sales, flash sales, and exclusive discounts. Keep an eye out for these offers and use them to your advantage. Sign up for newsletters or follow your favorite brands on social media to stay updated on the latest deals.

    Check Delivery Times

    During the festive season, delivery times can vary due to high demand. Check delivery times before placing your order to ensure that your purchases arrive on time. Quick commerce platforms often offer faster delivery options, so consider using them if you need your items urgently.

    Read Reviews and Ratings

    Customer Reviews and Ratings
    Customer Reviews and Ratings

    Customer reviews and ratings are valuable resources when shopping online. Read reviews and check ratings for the products you’re interested in. Look for feedback on product quality, durability, and customer service. This will help you make informed decisions and avoid any potential disappointments.

    Secure Your Transactions

    Online shopping involves sharing personal and financial information. Ensure that your transactions are secure by shopping on reputable platforms. Look for secure payment gateways and avoid sharing sensitive information over unsecured networks. Additionally, enable two-factor authentication for added security.

    Utilize Wishlist Features

    Most eCommerce platforms offer a wishlist feature. Use this feature to save items you’re interested in but not ready to purchase immediately. This allows you to keep track of products and buy them later when they go on sale or fit within your budget.

    Join Loyalty Programs

    Join Loyalty Program
    Join Loyalty Program

    Many eCommerce platforms offer loyalty programs that provide exclusive benefits such as early access to sales, additional discounts, and reward points. Joining these programs can help you save money and enjoy a better shopping experience.

    Stay Updated with Deals

    The festive season brings a plethora of deals and offers. Stay updated by subscribing to newsletters, following your favorite brands on social media, and checking deal aggregator websites. This ensures that you don’t miss out on any exciting offers.

    Return and Exchange Policies

    Before making a purchase, familiarize yourself with the return and exchange policies of the platform. This is crucial in case you need to return or exchange an item. Look for platforms that offer hassle-free returns and exchanges to ensure a smooth shopping experience.


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    Eco-friendly Shopping

    Lastly, consider eco-friendly shopping options. Look for products with sustainable packaging, support brands that promote eco-friendly practices, and opt for digital receipts instead of printed ones. This helps reduce your environmental impact and promotes a greener festive season.

    Conclusion

    Smart shopping during the festive season on e-commerce and quick commerce platforms requires careful planning and informed decisions. You can find the best deals, maximize your shopping experience, and have a stress-free holiday season by paying attention to these important pointers. Happy shopping!

    By incorporating these tips into your online shopping routine, you can ensure a more enjoyable, cost-effective, and sustainable festive shopping experience. Remember, the key to smart shopping lies in planning, researching, and making informed decisions. 

    FAQs

    How to spend wisely during the festive season?

    You can spend wisely during the festive season by below tips:

    1. Plan Your Budget
    2. Make a Shopping List
    3. Research Products Thoroughly
    4. Compare Prices
    5. Look for Discounts and Coupons
    6. Check Delivery Times
    7. Read Reviews and Ratings
    8. Secure Your Transactions
    9. Utilize Wishlist Features
    10. Join Loyalty Programs
    11. Stay Updated with Deals
    12. Return and Exchange Policies
    13. Eco-friendly Shopping

    How customer reviews and ratings can be useful tips for online shopping during the festive season?

    Customer reviews and ratings are valuable resources when shopping online. Reading reviews and checking ratings for the products you’re interested in will help you decide to buy a product. Looking for feedback on product quality, durability, and customer service will help too. This will help you make informed decisions and avoid any potential disappointments.

    Why is it important to be careful when you are shopping online?

    Shopping online is convenient, but it carries potential security risks. Before making a purchase, ensure the website is legitimate and that your personal and credit card information is protected.

  • The Art of Doing Nothing: An Analysis of Cadbury 5 Star’s “Do Nothing” Campaign

    Conceptualizing the 5 Star chocolate bar’s classic tagline “Do Nothing” has been reimagined, which takes it to a whole other level. Ogilvy has made history time and again with its amazing ad campaigns.

    There’s this common belief that brands need to go out of their way and have a big budget for you to get there. But this time Ogilvy, Mumbai grabbed everyone’s attention when they collaborated with the chocolate brand from Mondelez India.

    When we are already bombarded with loads of ads every festive season, we also see a spike in advertising spending, when it’s around the corner. But 5 Star decided to take a different route, do the opposite, and spend no money on advertising this season.

    Cadbury 5 Stars has changed its brand tagline to “Do Nothing” since December 2019 for which the initial campaigns have received backlash for the insensitive portrayal of the youth and failed to amuse. But Ogilvy really worked its magic with this one garnering views and likes on the YouTube platform‌‌.

    Cadburys 5 Stars Everywhere, Eat 5 Star, Do Nothing campaign series

    Reasons Behind the Success of Ogilvy’s 5 Star Campaign #Donothing
    Nothing University by 5 Star
    #Donothing Campaign by 5 Star
    #5StarsEverywhere by Ogilvy
    Who Made the Ad Campaign for Cadbury 5 Stars?
    Who Is David Ogilvy?
    Top 5 Coolest Ads by Ogilvy and Mather

    Reasons Behind the Success of Ogilvy’s 5 Star Campaign #Donothing

    Cadbury 5 Star Do Nothing Campaign

    Creativity and Simplicity

    A simple tweak in the logo made the long-term impact of making a statement. Reinforcing the tagline, standing by it, and cutting through the clutter of every other brand.

    Humor

    The punchline is well delivered at the end of the campaign with them stating that they didn’t even spend any money on an actor and the person chosen to be captured for the ad is an intern.

    Brand Recognition

    Brand recognition is the capacity of the consumer to be able to recognize a brand after they were exposed to it at any given point of time in their lives. Now, Cadbury 5 Star has already made that possible with the do-nothing capacity.

    Brand Recall

    They have also brilliantly aimed at increasing brand recall. That is by tweaking their logo this time. Cadbury 5 star belongs to the category of chocolates. Now that the logo is simply 5 stars, they want you to remember the bar of Cadbury 5 stars when you leave a review or rating on any app as almost every app has this feature. Cadbury 5 star is aiming to stay at the top of consumers’ minds when the word chocolate pops up.

    Nothing University by 5 Star

    Conceptualized by Ogilvy, 5 Star has recently launched a humorous ad campaign called “Nothing University,” poking fun at AI’s growing role in the workplace. The ad opens with a young man studying coding in a library, only to discover that AI can now handle coding and design tasks. Realizing the impact of AI on jobs, he’s introduced to 5 Star’s “Nothing University,” which offers courses like “Pretending to be Busy” and “Buying Time.” The campaign encourages viewers to enjoy doing nothing as AI takes over more tasks. It ends with the fun slogan, “Eat 5 Star, Do Nothing,” meaning that AI will do the work, giving people more time to relax. The ad invites everyone to sign up at www.5staruniversity.com, promoting Nothing University as a lighthearted way to learn how to embrace idleness.

    Nothing University by 5 Star

    #Donothing Campaign by 5 Star

    The do-nothing campaign started in the year 2017 as it moved on from the famous humorous campaigns from the characters: Ramesh and Suresh. With the key message “5 Star khao, aur kho jao” which was a hit. Apart from these, other campaigns were run by 5 stars but failed to have such an impact on the crowd.

    Cadbury 5 Star Do Nothing Advertisement

    The campaign “Eat 5 Star, Do Nothing” involves the ad in which a school-going young boy on the bus stops with an elderly woman requesting the boy to give her the stick that she dropped by mistake. However, the boy forgets the request as soon as he takes another bite of the 5 stars making the old woman get up from her seat in order to pick up her stick.

    Coincidently, the piano falls on the seat the woman was sitting in. Witnessing the events, the old woman goes forward to thank the guy for doing nothing. The 5 Star wanted to convey the message that doing nothing can be good too.

    However, the campaign gained a lot of bad public ratings and made a negative impression on social media as well. The campaign was misinterpreted as the audience took it as promoting a laid-back attitude among the youth.

    The message seemed not to make it to the expected target audience. People were not happy with the ad and it faced a lot of backlash.


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    #5StarsEverywhere by Ogilvy

    New 5-star logo
    New 5 Star logo

    In 2022, when brands were spending lavishly to enhance their advertisement strategies, Cadbury 5 Star actually did nothing and still captured first place in the market.

    The most basic thing they did was to change the 5 Star’s logo which created an opportunity to allow every mobile app in the world to advertise for them for free. Yes, 5 stars are doing nothing to advertise. Consequently, this is why the #5StarsEverywhere is the most successful campaign in advertising history.

    5 stars everywhere received a positive response from the audience. People loved it and it was a success. The ad went viral and was searched by many. It was trending in no time.

    Moreover, this campaign was able to change the feelings of the people towards the brand, create a positive feeling associated with it, and turn it into a success. This was a great step taken by Cadbury 5 Star to re-introduce their #donothing series but with a positive impact.

    Audiences' positive reaction to 5 Stars Everywhere ad campaign
    Audiences’ positive reaction to the 5 Stars Everywhere ad campaign

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    Who Made the Ad Campaign for Cadbury 5 Stars?

    One of the biggest companies and digital agencies in India team Ogilvy, Mumbai teamed up with Cadbury to create the chocolate bar’s classic tagline “Do Nothing”.

    Ogilvy Mumbai bagged 3 Bronze awards for various works. Ogilvy was started by the founders David Ogilvy and Edmumd Mather in the year 1948, a company of giants that has been inspiring people and creating impact with brands.

    David Ogilvy is also known as the father of advertising and the best advertiser of all time. What started as an office at one location now continues the rich legacy of David Ogilvy across 93 countries. The agency’s area of work includes Public Relations, Consulting, Advertising, Health, and Experience.

    Who Is David Ogilvy?

    David Ogilvy - The Father of Advertising (1911-1999)
    David Ogilvy – The Father of Advertising (1911-1999)

    Ogilvy, who was a Scottish immigrant, turned a businessman when he started his first company. Known as the father of advertising. He was a salesman, chef, farmer, researcher, and Mi6 member.

    Followed by this one statement, that change was his first rule. The books he has written include Ogilvy on Advertising, Confessions of an Adman, Scientific Advertising, etc.

    He also has a reputation for his copywriting skills and has written iconic advertisements for the legendary Man in the Hathaway Shirt, Schweppes, Rolls-Royce, and Puerto Rico, among others.

    Top 5 Coolest Ads by Ogilvy and Mather

    Ogilvy stands for unfolding creativity, innovating, and combining talent and capabilities. And the best part about it? It makes timeless advertisements in a world that is a complex, noisy, hyper-connected world. Let’s take a look at some of the coolest ads by Ogilvy and Mather, Mumbai.

    1. Good Luck Girls– Cadbdury

    #goodluckgirls campaign

    This ad created a lot of buzz on social media. It is based on the recreation of the Cadbury iconic ad ‘Asli Swad Zindagi Ka’ from 1994. Highlighting the representation of women and showing them in different spheres of life breaking barriers.

    The role reversal in the ad campaign is done to honor and celebrate the amazing achievements that young girls are accomplishing every day.

    2. Stop the Beauty Test – Dove

    doves #stopthebeatytest

    Dove stands for beauty that brings confidence. With this campaign, Dove brings out the real stories shared by the women who are rejected during the process of arranged marriage.

    Urging society to look beyond the beauty standards and not to judge women based on their tallness, slimness, and skin color. With the #StopTheBeautyTest.


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    3. Not just a Cadbury ad featuring Shahrukh Khan – Cadbury

    #notjustacadburyad featuring Shahrukh Khan

    This Cadbury Celebration Ad from 2020 featuring Shah Rukh Khan turns him into the brand ambassador for every local brand with artificial intelligence. Ogilvy along with Wavemaker made this campaign on the occasion of the festival of Diwali when businesses took a hit due to the pandemic.

    This thoughtful campaign again proved that Ogilvy still stands for David Ogilvy’s vision, which is to create big ideas that matter.

    4. My First Rakhi – Cadbury

    #MyFirstRakhi campaign by Ogilvy Cadbury

    Cadbury’s #MyFirstRakhi campaign brings attention to the experiences of differently abled individuals during the celebration of Raksha Bandhan, a traditional festival in India that celebrates the bond between siblings.

    The campaign tells the story of a sister who wants to tie a Rakhi, a symbol of their bond, around the wrist of her physically disabled older brother.

    This touching initiative highlights the importance of inclusivity and the need to make special accommodations for individuals with physical disabilities, allowing them to fully participate in the joy and celebration of the festival.

    Cadbury’s commitment to spreading joy and generosity is evident in this campaign, which seeks to make Raksha Bandhan a more inclusive and accessible event for all.

    5. The shower – Hindustan Unilever

    The shower

    The ‌Hindustan Unilever’s “The Shower” is a powerful film that highlights the importance of clean water in remote Indian villages. In many of these areas, water is a scarce resource and a simple luxury like taking a shower can be transformative.

    The film is part of Hindustan Unilever’s “Start a Little Good” initiative, which aims to improve sanitation and hygiene across India. By bringing clean water to these communities, Hindustan Unilever is helping to improve the quality of life for people in remote areas and promoting overall public health.

    Conclusion

    The “Do Nothing” campaign by Cadbury 5 Star is a marketing campaign that encourages people to take a break from their busy lives and indulge in a delicious, chocolatey treat.

    The campaign highlights the idea that sometimes, doing nothing can be a good thing and that taking a few moments to treat yourself can help you recharge and refresh. The Do-Nothing series from Cadbury 5 Star has progressed to be a success.

    FAQs

    What is Cadbury 5 Star’s “nothing coin”?

    Cadbury has launched a new type of crypto coin that can be mined when a person does nothing on their mobile phones.

    What is 5 Star do nothing mode?

    Cadbury 5 Star do nothing mode is a setting that can be applied to any mobile by saying “Ok Google, Eat a 5 Star” to the Google Assistant. With this command, the Google Assistant will not do any work nor will it allow the user to do hard work.

    What is the slogan of 5 Star?

    The slogan for Cadbury 5 Star is “Eat 5 Star, Do Nothing”.

  • A Contractual Character Should Be Maintained in the Telecom Service Authorization Regime: COAI

    The Cellular Operators Association of India (COAI) stated on 30 September 2024 that to guarantee consistency, regulatory certainty, and protection for shareholders who engage in long-term capital to the sector, the new service authorization regime in the telecom sector must maintain the contractual nature of the current licenses.

    The telecom regulator last week suggested that three new categories of authorizations be developed to cover the spectrum of telecom services in the nation, in line with the new Telecom Act, 2023, marking a significant reform of the licensing environment in the telecom sector.

    The recommendation, according to COAI, which speaks for private telecom providers Reliance Jio, Bharti Airtel, and Vodafone Idea, also gives TRAI the chance to ease the industry’s load by proposing the much-needed financial reforms.

    Why Does COAI Want to Retain the Contractual Nature?

    In order to calculate adjusted Gross Revenue (AGR), COAI emphasised that only revenues collected under various authorisations for telecom services should be included. It stated, however, that the recommendation makes no mention of this problem.

    Telecom service providers worry that by introducing significant “regulatory uncertainty” and a lack of “predictability,” changing the current licence regime—which is based on a “contractual agreement” with the government—may endanger their investments and investors.

    Telecom executives made it clear during a meeting with Telecom Minister Jyotiraditya Scindia last week that the specific terms and conditions should remain part of the government-telecommunications company contract and that the new authorisations should only cover broader aspects such as the application process and eligibility requirements.

    COAI stated in a release that TRAI’s recommendation that the central government should grant service authorisation under Section 3(1) of the Telecommunications Act, 2024, instead of entering into an agreement with the entity, is without any valid justification and goes against the position of telecom service providers (TSPs). This undermining of the current regime, which has been successful for more than three decades, has brought enormous inflows of investments and growth to the sector.

    Exclusion of OTT Is Another Major Concern

    The absence of over-the-top (OTT) communication services from the new authorisation, according to TRAI, is a serious cause for concern as it provides an unlevel playing field where telcos are still required to meet stringent security and compliance standards.

    TRAI contended that in spite of their expanding importance as alternatives to traditional telecommunications services, these services are also not subject to any regulatory scrutiny on important problems like spam control. It further stated that because OTT players are still mainly unregulated, concerns are raised regarding national security, customer privacy, and the fairness of the market, as well as regulatory consistency in the quickly changing digital communications industry.


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  • To Integrate Its Two-Wheeler Fleet, Uber Has Inked a Contract With Shadowfax

    Uber and Shadowfax have partnered to combine UberMoto, the ride-hailing platform’s bike-taxi service, with Shadowfax’s two-wheeler fleet. During lean hours of work, two-wheeler riders servicing IPO-bound Shadowfax will have the option to switch to UberMoto and offer bike-taxi services.

    Uber said in a statement that the collaboration will enable it to expand its operations in cities where Shadowfax is present and enhance its bike-taxi business with more two-wheelers.

    Uber has some innovative new business model ideas in the works. As for Uber’s goals behind such agreements, Prabhjeet Singh, president of Uber India and South Asia, told the media that the business will have more to say on that in due course, but this is in the queue about actually becoming the operating system for many form factors.

    With reference to UberMoto, Singh went on to say that the company wants to integrate third parties with current two-wheeler service providers in the logistics industry to quadruple its stock pool.

    Replicating International Business Strategy in India

    In New York, Uber launched a comparable third-party technology integration, integrating the city’s yellow taxis into its ride-sharing network.

    This gives Shadowfax the opportunity to expand the range of products it offers to its two-wheeler driver partners. Shadowfax is preparing an INR 3,000 crore IPO.

    Shadowfax is poised to become the most diversified third-party logistics provider in India as a result of this distinct integration, which will make Shadowfax the first app that offers all forms of earning opportunities, according to Praharsh Chandra, Shadowfax’s cofounder and chief business officer.

    How This Will Work?

    Uber said in a statement that users may be paired with Shadowfax drivers when they order an UberMoto through the app. Shadowfax drivers on the Shadowfax driver app will complete these journeys. The rider experience will remain unchanged from their typical Uber trip.

    A media report states that the two businesses have a revenue-sharing agreement for rides that are scheduled on UberMoto and are driven by Shadowfax drivers.

    Uber India’s Revenue for FY23 Surges by 54%

    Uber announced that its operational revenue in India for the most recent fiscal year increased by 54% to INR 2,666 crore, driven primarily by a robust uptick in its ride-hailing business and ongoing expansion in its support and services division.

    Uber Inc., based in San Francisco, reported a greater loss of INR 311 crore for the year that ended March 31, 2023, compared with INR 197 crore in the previous fiscal year. This was due to a substantial increase in staff expenses and advertising costs. Based on data from business intelligence platform Tofler, the company’s regulatory filings with the Registrar of Companies show that ride-hailing revenue in India climbed by 75% year over year to INR 678 crore in FY23.


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