Wealth platform funded by Tiger Global-Jar has entered the e-commerce space in an effort to diversify its revenue streams and achieve sustainable growth. Co-founder and CEO Nishchay AG explained that the gold-focused micro-savings company, Nek, its direct-to-consumer jewellery brand, quietly entered the e-commerce fray in February. By October, Nek expects its Annual Recurring Revenue (ARR) to exceed INR 100 crore.
There is a great demand for gold since it is a class that is easily understood and is quite stable, particularly when it comes to jewellery. Jar introduced Nek as a jewellery brand by allowing users to save in gold, Nishchay AG informed a media source. He said that the D2C brand is already profitable.
Investors Betting High on India’s Jewellery Sector
Over the past year, a number of Indian jewellery firms have attracted the interest of investors and raised a sizable amount of money. Bluestone, Giva, Kushal’s, Aukera, Trisu, Salty, and Eternz, to name a few, were all successful in raising money in 2024. The founder and managing partner of Rukam Capital, Archana Jahagirdar, stated that shifting Indian women’s fashion trends are what stimulate investor interest in the jewellery market.
Weddings and festivals were the traditional occasions for wearing jewels, but now days, with a wider range of events, even daily wear has changed. The growing trend of Indian ladies dressing in Indo-Western or Western attire is driving the demand for various jewellery styles. In this market, developing brands is also becoming more and more important, she said, both at the higher and lower price points.
How Nek will Operate?
Jar, which was founded in May 2021 by Misbah Ashraf and Nishchay, enables users to invest modest sums of money they save from internet transactions in digital gold. Afterwards, users can liquidate or withdraw this as actual gold.
Jar will now provide users with the ability to turn this digital gold into jewellery directly from the platform via Nek. Nek has no intention of diversifying into other consumer categories and will only concentrate on jewels.
Jahagirdar went on to say that one of the most accurate methods to determine whether a plan is working is to look at the top line, or how quickly a vertical is developing without going over budget.
Current Competitors
Market analysts believe that in order to attract the interest of younger consumers, historical brands like Tanishq and Jar’s Nek as well as challengers like CaratLane, Bluestone, and Giva will need to move cautiously and carve out a niche. The primary revenue generator for the business will remain to be the core vertical, where Jar provides investments in digital gold, accounting for at least 50% of total income. Earlier in the year, Nishchay announced on social media that Jar’s ARR had surpassed $20 million (INR 168 crore).
Up to FY22, the business was in the pre-revenue stage. After beginning to monetise its user base in FY23, Jar’s revenue was INR 8.7 crore. Nevertheless, it reported a INR 123 crore loss due to rising marketing and branding costs associated with bringing on new clients.
AI and electric vehicle concept is getting really popular around the globe. As the people are getting more aware about sustainability and its long term value, they are opting for more solutions and products that are friendly to the environment. Stretching on the same line and within the framework of the MG Developer Program (MGDP) Season 5.0, JSW MG Motor India unveiled the acceleration of seven companies with an emphasis on artificial intelligence (AI) in electric mobility on 11 September 2024.
With ecosystem partners on board, the MGDP initiative fosters innovation in the rapidly developing field of artificial intelligence in electric mobility.
Seven Startups
Startups
Deliverables
Anuvega Powertronics
A supplier of drivetrain and power electronics products
Aselector Technologies
A platform powered by AI for process and customer experience
improvement
Emerging Technologies
Focusing on improving efficiency and safety in the automotive sector
Gudlyf Mobility
A deep tech business that focuses on energy storage
Power Jet
EV Urjaa
Ravity
A mobility management platform integrated with AI
Vocbot AI
An AI-powered, SaaS-based contact centre that is multilingual
Investigating AI’s Potential for Transformation
The MGDP Season 5.0 subject, AI in Electric Mobility, invites digital startups to investigate how AI may revolutionise everyday life and corporate processes. The seven businesses will create ongoing research and pilot programmes in the upcoming months, opening the door for innovative and useful solutions that combine artificial intelligence and electric mobility.
Collaborating with Manthan and Startup India
In order to strengthen the program’s impact, JSW MG Motor India collaborated with Startup India and Manthan (the Government of India’s Office of the Principal Scientific Adviser), which started in early 2024.
Important support was given by a consortium that included AWS, Exicom, Lohum, and DRIIV (Delhi Research Implementation and Innovation), which encouraged cooperation and creativity within the startup community.
The company is unwavering in its dedication to innovation and teamwork in the electric transportation sector. According to Gaurav Gupta, Chief Growth Officer, JSW MG Motor India, “the MG Developer Program and Grant act as catalysts, enabling startups to create AI solutions that tackle the difficulties and possibilities posed by this rapidly evolving mobility landscape.”
Through the provision of resources, mentorship, and a nurturing atmosphere, the firm is fostering a new generation of innovators who will use artificial intelligence to design India’s future in electric transportation. “We look forward to seeing the growth of these businesses and their beneficial impact on the Indian automotive industry as JSW MG Motor India continues to invest in technological innovation and developing opportunities in the AI field,” Gupta continued.
According to reports, Dutch investment firm Prosus is nearing $60 million (INR 503 Cr) in funding for Indian ride-hailing unicorn Rapido through a combination of main and secondary share sales. According to insiders, Rapido’s current $200 million funding round will include this additional funding.
The conditions of the agreement have reportedly already been decided, according to many media reports. “Prosus plans to invest $60 million in Rapido. Sources familiar with the development said, “The deal’s parameters have been finalised, and it will also allow early supporters to make partial departures.” Rapido’s Series E investment will come to an end with this $60 million round. The company’s present valuation is projected to remain unchanged despite the investment.
Rapido Joining the Unicorn Club
After last month’s revelation that Rapido had raised $200 million in Series E financing led by current investor WestBridge Capital, this new development is even more significant. With a $1.1 billion valuation, that round catapulted the Bengaluru-based business into the unicorn club.
Rapido was established in 2015 by Aravind Sanka, Pavan Guntupalli, and Rishikesh SR. It provides bike taxis, auto rides, and most recently, cab services in a few locations. Furthermore, the platform uses Rapido Local to enable peer-to-peer delivery. The firm has raised approximately $625.75 million to date thanks to the support of a number of well-known investors over the years, including Swiggy, TVS Motor Company, and Shell Ventures.
Rapido has encountered financial difficulties in spite of its expansion. The company saw a 50% year-over-year increase in net loss to INR 674.5 Cr in the fiscal year 2022-2023 (FY23). But compared to FY22, when it made INR 144.8 Cr, its operational revenue increased to INR 443 Cr.
Prosus Expansion Plans in India
As the Dutch investor has been increasing its presence in the Indian market, this new investment from Prosus arrives at a perfect time. It was recently revealed that Prosus is thinking about making a $30 million secondary investment in the hyperlocal services platform Urban Company, with Bessemer Venture Partners receiving a portion of the proceeds. Prosus demonstrated its continued dedication to India in August when it invested $350 Cr in Bluestone’s INR 900 Cr pre-IPO financing.
The investor is also eager to profit from the foodtech giant Swiggy’s impending initial public offering (IPO), in which it intends to sell 11.8 Cr of shares as part of the offer for sale (OFS) component.
About Prosus
Prosus is one of the biggest technological investors and operators in the world, as well as a global consumer internet organisation. In areas like Europe, India, and Brazil, the group is concentrated on developing significant businesses in the online ads, payments & fintech, food delivery, and education technology sectors.
It supports regional business owners that create worthwhile goods for over 2 billion consumers while fostering the development of their local communities. Prosus gives its employees the tools they need to advance their careers and learn new skills.
In 2024, Tata Group’s listed entities have a combined market capitalisation of $356 billion. These companies collectively employ over 1 million individuals, and each operates independently under the guidance of its own board of directors. Tata Sons, led by Chairman Natarajan Chandrasekaran, is the principal investment holding company and promoter of Tata Companies. Established by Jamsetji Tata in 1868, the Tata group is a global enterprise with 30 companies spanning technology, steel, infrastructure, automotive, financials, telecom and media, consumer and retail, and other sectors. Operating in over 100 countries across six continents, the group is a significant global presence.
The passing of Ratan Tata, Chairman Emeritus of Tata Sons, on October 9, 2024, marked the end of an era, but his leadership laid the groundwork for the Tata Group’s incredible success. During his time as Chairman from 1991 to 2012, Ratan Tata transformed the group from an Indian legacy company into a global giant, increasing its market value 17-fold. His smart decisions and timely acquisitions were key to the group’s impressive growth and success.
Tata Group’s Largest Companies by Market Cap in 2024
Here is the list highlighting the largest companies within the Tata Group by market capitalisation in 2024:
TCS – Tata Group’s Largest Companies by Market Cap
Tata Consultancy Services (TCS) was founded in 1968 as a division of Tata Sons Limited, marking its entry into the information technology sector. Over the decades, TCS has evolved from providing basic IT services to becoming a global leader in consulting and business solutions, significantly contributing to the growth of the Tata Group and establishing a strong presence in various international markets.
Tata Motors Limited
Company
Tata Motors Limited
Founded
1945
Market Cap (October 2024)
$45.43 B
Headquarters
Mumbai
Tata Motors – Tata Group’s Largest Companies by Market Cap
Tata Motors, a prominent player in the automotive industry, has a rich history that traces back to its establishment in 1945. Originally a division of Tata Group, the company was founded with the vision of producing commercial vehicles in India. Over the decades, Tata Motors has expanded its operations significantly, evolving from a manufacturer of trucks to a comprehensive automotive company that produces a wide range of vehicles, including passenger cars, electric vehicles, and buses. The company has made substantial investments in research and development, which has enabled it to innovate and adapt to changing market demands, thereby solidifying its position as a leader in the automotive sector.
Titan – Tata Group’s Largest Companies by Market Cap
Titan Company Ltd has established itself as a prominent player in the industry since its inception. The company was founded with a vision to innovate and excel in the manufacturing sector, and over the years, it has experienced significant growth. This expansion can be attributed to its commitment to quality, strategic investments, and a keen understanding of market dynamics. Titan has successfully diversified its product offerings, which has allowed it to capture a larger share of the market and enhance its brand reputation.
Trent
Company
Trent
Founded
1952
Market Cap (October 2024)
$34.85 B
Headquarters
Mumbai
Trent – Tata Group’s Largest Companies by Market Cap
Trent Company has established itself as a significant player in the retail sector, with its foundation rooted in a vision to provide quality products and services to consumers. Over the years, the company has experienced substantial growth, expanding its operations and diversifying its offerings. This evolution has been marked by strategic initiatives that have allowed Trent to adapt to changing market dynamics and consumer preferences, ultimately solidifying its position in the competitive landscape.
Tata Steel Limited
Company
Tata Steel
Founded
1907
Market Cap (October 2024)
$23.86 B
Headquarters
Mumbai
Tata Steel – Tata Group’s Largest Companies by Market Cap
Tata Steel, a prominent player in the global steel industry, was established in 1907 by the visionary industrialist J.R.D. Tata. The company began its journey in Jamshedpur, India, where it laid the foundation for what would become one of the largest steel manufacturing enterprises in the world. Over the decades, Tata Steel has experienced significant growth, expanding its operations both domestically and internationally. The company has consistently focused on innovation and sustainability, which has enabled it to adapt to changing market dynamics and maintain its competitive edge in the steel sector.
Tata Power Company Ltd
Company
Tata Power
Founded
1911
Market Cap (October 2024)
$17.53 B
Headquarters
Mumbai
Tata Power – Tata Group’s Largest Companies by Market Cap
Tata Power, a prominent player in the energy sector, has a rich history that dates back to its establishment in 1911. Founded as a subsidiary of the Tata Group, the company has evolved significantly over the decades, expanding its operations from hydroelectric power generation to a diverse portfolio that includes thermal, solar, and wind energy. This growth trajectory has been marked by strategic investments and a commitment to sustainability, positioning Tata Power as a leader in the Indian energy market. The company has consistently focused on innovation and technological advancement, which has enabled it to adapt to the changing dynamics of the energy landscape.
Tata Consumer Products – Tata Group’s Largest Companies by Market Cap
Tata Consumer Products has established itself as a prominent player in the consumer goods sector, with a rich history that traces back to its foundation. The company emerged from the Tata Group, a conglomerate known for its diverse business interests and commitment to quality. Over the years, Tata Consumer Products has experienced significant growth, driven by strategic acquisitions and a focus on innovation in product development. The company has expanded its portfolio to include a wide range of beverages and food products, catering to the evolving preferences of consumers. This growth trajectory reflects not only the company’s adaptability to market trends but also its dedication to sustainability and ethical practices, which are hallmarks of the Tata brand.
The Indian Hotels Company Limited (IHCL)
Company
The Indian Hotels Company
Founded
1902
Market Cap (October 2024)
$12.00 B
Headquarters
Mumbai
IHCL – Tata Group’s Largest Companies by Market Cap
The Indian Hotels Company Limited (IHCL) has a rich history that traces back to its establishment, reflecting a remarkable journey of growth and development in the hospitality sector. Founded in 1903 by the visionary industrialist J.R.D. Tata, IHCL began with the opening of the iconic Taj Mahal Palace Hotel in Mumbai, which set a new standard for luxury and service in India. Over the years, the company has expanded its portfolio significantly, establishing a diverse range of hotels and resorts across various segments, including luxury, upscale, and budget accommodations.
This strategic growth has been driven by a commitment to excellence and innovation, allowing IHCL to adapt to changing market dynamics while maintaining its heritage of hospitality. Today, IHCL stands as a prominent player in the global hospitality industry, recognized for its exceptional service, rich cultural experiences, and sustainable practices, thereby solidifying its position as a leader in the sector.
Tata Chemicals – Tata Group’s Largest Companies by Market Cap
Tata Chemicals, a prominent player in the global chemical industry, was established in 1939 as a subsidiary of the Tata Group, one of India’s largest and most respected conglomerates. The company initially focused on the production of soda ash, a key ingredient in glass manufacturing and various chemical processes. Over the decades, Tata Chemicals has experienced significant growth, expanding its product portfolio to include a diverse range of chemicals, fertilizers, and consumer products. This evolution has been driven by strategic investments in research and development, as well as a commitment to sustainability and innovation. Today, Tata Chemicals operates on an international scale, with manufacturing facilities and a strong market presence in multiple countries, reflecting its adaptability and resilience in a competitive landscape.
FAQ
Which Tata company has the highest market cap?
Tata Consultancy Services (TCS) has the highest market cap among Tata Group companies. It is one of the largest IT services companies in the world.
What is the market size of Tata Group?
The Tata Group’s overall market size is over $320 billion, with its companies operating in over 100 countries across sectors like IT, automotive, steel, and more.
Who owns the largest share in Tata?
The largest shareholder in Tata Sons, the holding company of the Tata Group, is Tata Trusts, which owns around 66% of the shares. Tata Trusts are charitable organizations primarily focused on social causes.
In Borivali, Mumbai, Nykaa has started a test programme for 10-minute delivery. According to a media source report, this move is a reflection of the rapid commerce sector’s growing influence across several product categories, which is pressuring speciality merchants to accelerate their delivery services.
A direct-to-consumer meat firm called Licious is experimenting with 15-minute deliveries for ready-to-eat meals in a few Gurgaon locations. However, they guarantee 30-minute deliveries normally. In a similar vein, Bengaluru and New Delhi are seeing the trial run of a four-hour delivery service by the fashion platform Myntra. Nykaa’s foray into the world of fast commerce coincides with the growing popularity of beauty products on sites such as Blinkit, Zepto, Swiggy Instamart, and BigBasket’s BB Now. Nykaa intends to extend its 10-minute delivery service to further parts of Mumbai and might launch a new brand name for this project.
According to a Quick Commerce executive cited in the study, quick delivery formats are popular for low-cost beauty items like kajal and skincare products. Similar trends are also being seen in the fashion and home décor categories.
Prompt Delivery Programmes
Bengaluru-based Licious has been delivering orders in major marketplaces in as little as 1 to 2 hours, frequently ahead of schedule. Based on order density, the company is already investigating even speedier deliveries in Gurgaon.
Large horizontal e-commerce companies are also growing their rapid commerce services in the interim. Amazon is developing its own Q-commerce service, while Flipkart has debuted its 10-minute delivery service, Minutes, in Bengaluru, Delhi-NCR, and Mumbai. Bolt, a 10-minute meal delivery service that Swiggy recently launched, is anticipated to be reintroduced by Zomato for a limited number of items in partnership with cafes and quick-service restaurants.
Similarly, even logistics firms like Xpressbees, Delhivery, Shadowfax, and Ecom Express are getting into the rapid commerce space.
Nykaa Stepping Up its Rapid E-Commerce Efforts
About 5% of Nykaa’s total SKUs will be eligible for quick commerce, with an emphasis on items that customers commonly request to be delivered quickly. According to industry experts, a number of businesses are moving towards same-day delivery in large metro areas, dependent upon their category, in response to consumers’ increasing demands for expedited service.
In four major cities, Nykaa already offers same-day delivery for orders placed before noon and next-day delivery for orders placed after that. In these metro areas, between 10% and 15% of orders are delivered the same day, with the other orders arriving the following day.
Nykaa is seeing the fastest increase in its luxury product portfolio, according to JP Morgan research. Because of its concentration on beauty products and its stronghold in Tier-II cities, Nykaa does not anticipate a major impact from the expansion of rapid commerce.
The CEO of Mamaearth, Varun Alagh, stated in August that the fastest-growing sector of the company’s online sales channel was rapid commerce, which accounted for over 10% of its online income, and the majority of orders came from the top 10 cities.
According to the company’s pre-listing prospectus, Swiggy, a food and grocery delivery service that is about to make its first public offering (IPO), gave its founders and senior management $271 million in employee stock options as part of its most recent stock-based compensation plan, which was implemented in April of this year.
Sriharsha Majety, founder and group chief executive officer of the Bengaluru-based company, has been allocated nearly $200 million worth of this stock. The remaining sum was given to food marketplace CEO Rohit Kapoor, cofounders Nandan Reddy and Phani Kishan Addepalli, chief financial officer Rahul Bothra, chief technology officer Madhusudhan Rao, and recently hired Swiggy Instamart CEO Amitesh Jha.
How This Esop Will Benefit Majety?
Majety, who, on a fully diluted basis, owns 6.23% of the company, may receive an extra 2.2-2.5% interest from the additional Esops awarded under the 2024 programme. Through the offer for sale (OFS) portion of the IPO, he will be selling a share valued at $7.5 million. Majety and Reddy traded Swiggy shares through secondary trades between July and September. Reddy sold shares for $12 million, while Majety offloaded a stake valued at almost $23 million.
While Kapoor, who has been with the firm since August 2022, was given stock options worth $9.8 million under the most recent Esop plan, Jha, who joined Swiggy in September from the online retailer Flipkart, was given options worth $13.3 million. In the most recent Esop scheme, Swiggy’s top human resources officer, Girish Menon, was also given $8.6 million worth of stock options.
Esop 2024 Scheme
As per the Esop 2024 scheme, the stock options granted to the senior management of the firm have a vesting term ranging from 1 to 8 years from the date of issue. Following the public listing, any fluctuations in the company’s stock price may also have an impact on how much the issued stock rewards are valued.
Founders and senior management are often given additional stock options by companies as a means of encouraging them to perform well prior to going public. In consumer internet companies, where founders witness a significant diluting of their interests over multiple fundraising rounds, this pattern is particularly common.
Swiggy filed regulatory documents with the Securities and Exchange Board of India (Sebi) in April for its $1.25 billion initial public offering (IPO) via the regulator’s confidential filing process. With Sebi’s permission, it filed an amended draft prospectus in September.
The offering’s initial $450 million fresh issue component, however, may be increased to $600 million. Top Swiggy investors to take part in the OFS portion of the deal, in addition to Majety and Reddy, are Prosus, Norwest Venture Partners, Elevation Capital, Accel, Coatue, and Alpha Wave Global, which is the company’s largest shareholder.
Being one of India’s oldest and biggest Groups, the Tata Group is an Indian-based multinational, multi-industry company founded by Jamsetji Tata in 1868. It was founded as a private trading firm. The Group incorporated with the Indian Hotels Company in 1902 to commission the first luxury hotel in India – the Taj Mahal Palace & Tower.
After the death of Jamsetji Tata, his son Dorabji Tata became the chairperson of the Group. Under his leadership, the Group vastly expanded in several industries such as steel, electricity, education, consumer goods, and aviation.
Under the leadership of Jehangir Ratanji Dadabhoy Tata (J.R.D.) The company grew in new sectors such as chemicals, technology, cosmetics, marketing, engineering and manufacturing, tea, and software services and now the company is an Indian multinational conglomerate. Let us look at some of the interesting facts about Tata Group.
This huge company is not only present in India. However, the Tata Group has a market presence all over the world in 175 countries. It is well recognized in the car industry with more than 8.5 million vehicles of the Tata brand.
Tata Group serves a worldwide area and also has its products and services spread out across 6 continents. The company has around 29 products and subsidiaries spread across multiple areas.
2. Tata Group Built the Country’s First Indigenous Car
India’s First Indigenous Car – Indica
So many foreign car brands have entered India. But you will be amazed to know that India’s first indigenous car was manufactured in 1998. The Tata Indica is a passenger hatchback car equipped with a 1396 cc diesel engine. This car became a hit instantly.
The Tata Indica was a kind of supermini car with more than 910000 units being produced by August 2008. The same model car had annual sales reaching up to 144690 units by the year 2008-2009. However, the model was discontinued in April 2018. s
3. Tata Built the First Sports Car in India
Tata Racemo
The Racemo was India’s first sports car which was built by Tata Motors under the badge of its sub-brand Tamo. It has a 190 PS engine that can go up to 100km/hr in 6 seconds. It was unveiled at the 87th Geneva Model Show.
The Racemo was thought to be built in two different models. One was based on roadways and the other one was for the track ready. The final limited number of models that were estimated to be made was around 250 units. However, due to cost issues, the model was halted.
4. Tata Supplies Defense Vehicles to the Indian Army
Tata Military Truck
Tata has been supplying armored trucks and combat-ready vehicles to our Indian army for decades. Their military vehicles include Defence Combat Light Armored Multi-Role Vehicle, Defence Light Support Vehicle, Defence Futuristic Infantry Combat Vehicle (FICV), Defence Combat Wheeled Armored Amphibious Platform (WHAP), and Defence Combat Light Armored Multi-Role Vehicle.
5. Tata Built the World’s Cheapest as Well as Costliest Car
Tata Nano
Tata Nano, the world’s cheapest car costing 1 lakh was launched in 2008 by TATA Motors. It has a 624cc petrol engine which produces 37bhp of power and 51Nm of torque. The production of this car eventually stopped in 2019.
The car was also introduced as the world’s first-ever gold jewelry car. It was made of gold, silver, and precious gems and was made to celebrate 5000 years of jewelry making in India. The car cost over INR 22 crores.
6. Tata Group Has Never Invested in the Alcohol or Tobacco Business
Although, intoxicants have a greater business in a country like India. Though the company had expanded its business in various areas, it never invested in tobacco and alcohol.
Tata Group has stayed true to its value even after so many years of its establishment. Tata Group has never ever invested in any alcohol or tobacco business. The same statement was stated by Tata Sons director J J Irani on 31 July 2010.
7. Tata Group Has Never Sponsored Any Bollywood Movie
Many huge companies try to invest once in the entertainment industry. But very interestingly Tata has never financed any Bollywood movies. But in 2003 the company co-produced the big-budget movie Aetbaar.
The number of films produced by the Tata Group is still negligible. It is not a lie to say that Tata Group prefers to stay away from investing in Bollywood films until any exceptional moment arrives.
8. The Tata Brand Has Been a Pioneering Brand of Many Services
From providing the first branded salt to establishing the first steel mill in India, Tata established its strong base from the very start for our developing country. They also established five-star hospitality in India, IT services, power companies, etc.
It was also the first to organize branded jewelry and the first to sell retail steel in India. Tata has around 29 different subsidiaries and their count keeps on increasing with the introduction of new subsidiaries in the market by the Tata Group.
9. Tata Motors Owns Jaguar Land Rover
After ascending as the chairman of the Tata Group, Ratan Tata played a crucial role in acquiring powerful businesses. One of them is the acquisition of Jaguar Land Rover.
Jaguar Land Rover is a Britain automobile company that is a part of Tata Motors. It manufactures, designs, and sells cars of the same name. Tata Group acquired both companies from Ford and merged them in 2008.
10. The First Trucks of the Tata Motors Had the Mercedes Logo
Tata Mercedes Trucks
Tata Motors had a technical collaboration with Daimler Benz, a merged company that manufactures the Mercedes-Benz cars. Due to this, the first trucks produced by Tata had the Mercedes-Benz logo.
Tata Group has been in the automobile field for a long course of time. The time started with the rolling out of Telco in 1954. The telco was the first truck manufactured by the Tata Group but with the logo of Mercedez on it.
11. Tata Steel Acquired the Corus Group in 2007
Tata completed one of the biggest corporate takeovers by acquiring the Anglo-Dutch steel manufacturer Corus Group in 2007 April. Tata acquired the company for £6.2 billion which is US 12 billion dollars.
Corus Group is one of the biggest manufacturing and steel-producing companies in Europe formed in 1999. The Corus Group earlier was also formed after the merger of British Steel of the United Kingdom and Koninklijke Hoogovens of the Netherlands
The Tata logo is designed by the popular Wolff Olins consultancy. Wolff Olin’s consultancy is a British advertising agency and corporate identity consultancy. The logo of Tata Group was designed with much thought and meaning behind it. It symbolizes fluidity and adaptability. The color blue stands for the excellence, reliability, and strength of the company’s products.
The logo can also be interpreted as the fountain of knowledge, or a tree most probably a tree of trust under which people can take refuge. Irrespective of the interpretation, the logo has a deep meaning attached to it.
13. Tata Group Was the 5th Most Valuable Corporate in Asia
Even after facing many downfalls in the past decades. In 2015, Tata Motors became the 5th most valuable corporate brand in Asia due to its high net revenue and overall growth. Tata Group has also given much acknowledgment to its key person. Sir Jamsetji Tata also received the title of Hurun Philanthropist of the Century in 2021.
14. Tata Group Was Included in a Legal Battle by Its Chairman
Major points in the legal battle between Cyrus Mistry and Tata as per the article published by business-standard.com
The Tata Group was led by Cyrus Mistry for a short period of 4 years. Cyrus Mistry was the second chairman of Tata Group with no “Tata” in the name.
Cyrus worked as a Chairman for the Tata Group from 2012-2016 and was removed from the post in 2016 by the board of members. On the contrary, Cyrus approached the NCLT to file a case with the claim that the company is oppressing the interests of small stakeholders.
He alleged the company of oppressing the minority shareholders and quoted his removal as an instance. The legal battle between Cyrus Mistry and the Tatas was in action for almost six years with the final decision given by the Supreme Court on May 2022. At last, the court rejected the reviewing petition filed by Cyrus and stayed firm on the verdict passed by the Supreme Court, which was in favor of Tata.
15. Tata Group Brought Starbucks to India
Starrbucks – A TATA Alliance
Under the leadership of Sir Ratan Tata, Tata Consumer Products Ltd. partnered with Starbucks Coffee Company in 2012 to bring the famous coffee brand to India. This joint venture introduced café culture to Indian cities, making Starbucks a popular spot for coffee lovers and adding to Tata Group’s international collaborations.
Though companies are created and organized to make money and fame, the same is not the story for Tata. Jamsetji Tata built his company with the simple mission of “making people’s lives better”.
It paved the way for all the industries that followed by acting as the pioneer of almost all of them. The revenue of Tata Group rose from $4 billion to $100 billion under Ratan Tata’s leadership from 1991 to 2012. With revenue of $165 billion as of FY24, the Tata Group stands as one of the biggest groups not only in India but all over the world.
FAQs
What is the meaning of the Tata logo?
The meaning of the Tata logo is to show fluidity and adaptability. The blue color in the logo stands for the meaning of excellence, reliability, and strength of the company products.
What makes the Tata Group unique?
The Tata Group was the first one to introduce many new concepts in India. And more than that, the company looks for its value over any other possible aspect. All these aspects make the Tata Group unique from other similar companies.
What is the main product of Tata?
Tata has a list of approximately 30 Tata products including names like Tata Steel, Tata Enterprises, Titan, etc.
What are the 5 Tata values?
The 5 values of Tata are integrity, unity, responsibility, excellence, and pioneering.
What is the revenue of Tata Group for FY24?
With revenue of $165 billion as of FY24, the Tata Group stands as one of the biggest groups not only in India but all over the world.
Tata Nano is a compact vehicle that was produced and showcased by Indian automaker Tata Motors,principally in India, as a modest back-engined hatchback expected to speak to current riders of bikes and bikes — with a dispatch cost of Rs 1,00,000 or $2500. Delays during the production line migration from Singur to Sanand, early cases of the Nano bursting into flames, the impression of the vehicle being perilous, and compromise in quality due to cost slicing are some of the factors behind Tata’s failure to attract Indians.
Here we present the case study of the Tata Nano and find out why Tata Nano Failed and never gained traction despite being termed as the ‘people’s car’.
Tata Motors anticipated the creation of 250,000 every year at dispatch. This didn’t happen. Only 7591 were sold for the model year 2016-17. In 2017, Tata Motors said assembling would proceed because of Tata’s passionate promise to the project. In 2018, Cyrus Mistry, previous Chairman of the Tata Group, called the Tata Nano a venture in progress with China, with a generation overhaul scheduled in May 2018.
After effectively propelling the ease of the Tata Ace truck in 2005, Tata Motors started the advancement of a reasonable vehicle that would speak to the numerous Indians who ride motorcycles. The price tag of this nitty-gritty auto was brought somewhere around getting rid of the most superfluous highlights, diminishing the measure of steel utilized in its development, and depending on the ease of Indian labor.
The superfluous highlights include the evacuation of the traveler’s side wing mirror, having one wiper sharp edge, having just three fasteners for every wheel, and the expulsion of the fuel filler top from the fuel tank. The presentation of the Nano got much media consideration because of its low cost of Rs. 100,000. The vehicle was promoted as “The People’s Car”.
A report by the Indian rating office CRISIL figured the Nano would extend the country’s vehicle advertising by 65%, in any case, starting late 2012. However, deals in the initial two monetary years after the vehicle’s divulging stayed unfaltering at around 70,000 units. Tata still proposed the ability to deliver the vehicle in a lot bigger amounts, somewhere in the range of 250,000 every year, if the need arises.
It was foreseen that its 2009 presentation would significantly influence the trade-in vehicle market, and costs dropped 25–30% before the launch. Sales of the Nano’s closest rival, the Maruti 800, fell by 20% promptly following the disclosing of the Nano.
It is obscure if the Nano has lastingly affected the costs of and interests for close substitutes. In July 2012, Tata’s Group administrator- Ratan Tata, who resigned in January 2014, said that the vehicle had huge potential while conceding that the early open doors were squandered because of starting problems. Due to the business drops, just a solitary unit was delivered in June 2018.
Making Of Tata Nano
Tata Nano Failed Marketing and Business Strategy
India is an organization with a larger part of its populace dwelling as a low-pay gathering. Purchasing a vehicle is still a fantasy for many families in India. In the year 2008, Ratan Tata reported the dispatch of its new vehicle, which would be a progressive item in the car division. He called it a 1 Lakh rupee vehicle and the same title was used for promotions.
The fantasy of a middle and even lower white-collar class family unit to have their very own vehicle woke up with this declaration from Tata Motors. It was hailed as be cutting-edge innovation and was commended by international media. An entirely unexpected story unfurled when the vehicle appeared on the streets.
India Customer’s Needs
Ratan Tata’s flash for the Nano came when he saw groups of 3-4 individuals utilizing a motorbike for transportation. There are a great many bicycles in India and it has constantly presented well-being worries for the general population. In blend with the poor street conditions in India and conveying a full family on a bike, bikers are subjected to numerous mishaps.
His strategic view drove the concept of a low-cost vehicle and chose that the 1 Lakh Rupee sticker price would be appealing to the objective market.
At the point when Tato Nano was declared in the long stretch of January 2008, it was over-advertised to be the vehicle of each Indian. The cost of Nano was pegged at INR 1 lakh or $2500 by Ratan Tata, the Chairman of the Tata Group by then of time.
It turned into a fantasy vehicle for each individual having a place with the lower working class and even the lower class. Anyway, the service of the vehicle additionally raised worries about the blockage on streets that the vehicle would acquire as individuals began to utilize it for everyday transportation.
Strategic Plans
TATA Motors fundamentally segmented and focused on the following sections of the Indian population:
The middle class- Fundamentally the lower white-collar class.
Upper lower class- Normally the bike clients.
Family with 3-4 individuals who have inconveniences while going on a 2-wheeler.
World’s Cheapest Car – Tata Nano
Affordability And Family Friendly Usage
Tata Nano being propelled in the Indian market was an opportunity for the normal man of India to fulfill his dream of owning a vehicle. The promotions and media productions featured the passionate remainder that demonstrated the joy of youngsters when they see a vehicle coming to their home and the joy of the substance of the relatives who delineated a white-collar class gathering.
The battling Indian classes who had a month-to-month pay of under Rs.6000 every month and comprised more than 110 million families got the chance to dream of purchasing a vehicle. Mr. Ramesh Mangaleswaran, an accomplice of McKinsey and Co., anticipated that in Mumbai alone the 2 million individuals who rode a cruiser ordinary would now attempt to lift themselves to purchase a Tata Nano.
It was expected that Tata Nano would make a progressive change in the way of life, uncommonly concerning the substitution of the regular man. It would turn into the face of the Indian lower class, just like the Bajaj Scooter at one time represented the white-collar class.
Ratan Tata stayed faithful to his obligation and the Indian market saw Nano set on the streets in the long stretch of July 2009. At the start, the deals for the vehicle were high. It then began to decay every month. There are a few reasons for Tata Nano failure which are as below:
Failure in marketing the vehicle was the main reason behind Tata Nano’s Failure. Tata Nano’s marketing strategy failed to resonate emotionally with Indian consumers, who often make buying decisions based on feelings rather than logic. While highlighting the car’s features was important to showcase its value, the campaigns lacked the emotional connection needed to engage customers, leading to a loss of market appeal.
TATA Nano promotes itself as the least expensive vehicle. The company assumed what the market wanted without truly understanding it. Their emotional attachment to the product led them to believe it was a necessity, while customers saw it as a luxury. Many buyers preferred their current lifestyle over choosing a “cheap” car, which made the Nano’s low-cost label unappealing.
Purchasing a vehicle is identified with economic well-being and distinction in the public arena.
“Cheap” and “lakhtakia” used in Tata Nano’s advertising for advancement and showcasing all over India disturbed its image.
The engine was an issue.
Competition from the used car market reduced the Nano’s market share, as consumers favored well-known brands that were seen as more reliable.
Challenges with political and land acquisition issues forced the relocation of Nano’s production plant, delaying production timelines and adding to the project’s difficulties.
Tata Nano – Reasons for its Failure
Problems With The Car
Awful picture of the shoddy vehicle.
Several cars caught fire. Thus, despite its low cost, people refrained from buying it.
Media channels covering the news related to Tata Nano underestimated the vehicle. In any case, they were correct.
The car was not fit for sloping territories.
The motor used to make a great deal of clamor, and individuals even compared it with an auto.
The insides were dull with inadequate leg space.
The whole assemblage of Nano was light and prone to damage on even the slightest of knocks.
Other Reasons
Tata Nano got around 200,000 appointments at first. This made Tata Motors complacent and it didn’t bother about new advertising strategies. New publicity procedures were essential to keep the enthusiasm of the individuals unblemished. But it wasn’t done. When the main flame episode was accounted for, the ad system then just looked responsive and upgraded rather than focusing on negative attention.
Nano was viewed as an attraction for individuals who never thought of purchasing a vehicle. It was focused on engine cycle riders, recycled vehicle proprietors, and different families in the lower white-collar class gathering. This prompted some degree of opposition. According to the intended interest group, the media and the general public acknowledged Tata Nano as a poor man’s vehicle.
Ratan Tata in his previous question and answer sessions referenced that he wanted to position Tata Nano as a ‘reasonable, all climate family vehicle”.
At the point when Nano later raised its cost to conquer the negatives of the principal model, the cost turned out to be a lot higher. The top-end model of Tata Nano (2014) was cited at an on-street cost of around INR 2.6 lakhs in Bangalore. This sort of evaluation with the equivalent Nano model which the poor man likewise claimed, confounded the clients.
Indians No Longer Liked Cheap
Tata Nano’s Attempted Comeback
In the year 2013 Tata Engines re-propelled Tata Nano with new components and publicity efforts. The re-dispatch concentrated on the following:
Focusing on the young people of the nation, the new Nano had extravagant settings like settings and shading blends, for example, ranch side or experience sports. The ads and crusades this time concentrated on the adroitness factor. The emphasis was, “Why not purchase a Nano when it gives everything at a deep discount?” It additionally featured the rational advantage of Fuel productivity in another manner.
This time, Tata Nano pursued another sort of crusade altogether. They began to support programs on MTV that energized experience sports and stretched out the crusade on National TV.
Like the arrangement Roadies circulated on MTV where the members needed to go on a Hero Karizma, they attempted to execute a comparable technique where the members were approached to traverse India in a Tata Nano. This validated the intensity with which the vehicle was fabricated.
It concentrated on the passionate parts of a parent, and the car was promoted such that guardians can give their children a Tata Nano as opposed to giving them bicycles; a vehicle is more secure than a bicycle. This would likewise make them brilliant guardians.
End Note
Tata Nano started with high hopes but failed within a decade due to marketing mistakes and product issues.
The story of Tata Nano highlights the complex relationship between innovation, perception, and market trends. By understanding the challenges it faced through this case study, businesses can learn important lessons about what to avoid in product development. This case emphasizes the need for thorough market research, effective marketing strategies, and adaptability to changing consumer needs. The Tata Nano serves as a cautionary tale, reminding us that success requires a careful balance and understanding of market dynamics.
FAQs
Why did Tata Nano fail?
There are a few reasons of failure which justify Tata Nano’s downfall,
Failure in marketing the vehicle was the main reason behind Tata Nano’s Failure to attract customers.
Tata Nano promotes itself as the least expensive vehicle.
No one needs to drive the least expensive vehicle.
Purchasing a vehicle is identified with economic well-being and distinction in the public arena.
“Cheap” and “lakhtakia” used in Tata Nano’s advertising for advancement and showcasing all over India disturbed its image.
The engine was an issue.
There was a buzz in the universal media, “What if Nano becomes successful? It would mean an end to the second-hand car market.”
Why did Tata Nano fail to attract customers?
Delays during the production line migration from Singur to Sanand, early cases of the Nano bursting into flames, the impression of the vehicle being perilous, and compromise in quality due to cost slicing are some of the factors behind Tata’s failure to attract Indians. Also, Tata nano promotes itself as the least expensive vehicle. No one needs to drive the least expensive vehicle.
Is Tata Nano still available?
Tata Nano is no longer available in the new car market.
Is Nano car still in production?
No Tata Nano is no longer manufactured.
What went wrong with Tata Nano?
Tata Nano got around 200,000 appointments at first. This made Tata Motors complacent and it didn’t bother about new advertising strategies. New publicity procedures were essential to keep the enthusiasm of the individuals unblemished. But it wasn’t done. When the main flame episode was accounted for, the ad system then just looked responsive and upgraded rather than focusing on negative attention.
On September 9, 2024, the Reserve Bank of India amended the Unified Payment Interface (UPI) limitations, which were previously set at INR 2,000 and now stand at INR 5,000.
The Reserve Bank of India’s governor, Shaktikanta Das, announced that the Monetary Policy Committee (MPC) had decided not to alter the repo rate and that instead, the central bank would be raising specific restrictions for different types of transactions. “We have decided to increase the UPI lite wallet limit from INR 2,000 to INR 5,000 and the per transaction limit from INR 100 to INR 500.” “We have decided to increase the per transaction limit in UPI123Pay from INR 5,000 to INR 10,000,” Das added. According to Das, the action is intended to promote the broader use of UPI and improve its accessibility and convenience.
Appreciating this move, Kaushik Chatterjee, Founder & CEO of Unifinz Capital India Limited, stated, “The RBI’s decision to enhance UPI limits will encourage users to use it more frequently and make it more inclusive. Borrowers who were restricted by the transaction limit of UPI will now be able to pay higher loan instalments up to INR 10,000 through the UPI. At Lending Plate, where our customers are more comfortable making payments through UPI, this move will be a blessing for them. The increase in UPI limits shall boost the recovery efficiencies of every lending nonbank and, more significantly, the digital lenders whose loan size is smaller and so their loan instalments. Moreover, borrowers, by paying more promptly because the payment option now becomes more friendly with this move, will see their credit history improving, and that will have a positive bearing on the overall lending ecosystem.”
Similar thoughts were shared by Vikkas Goyal, Founder of Rupee 112; he said, “The RBI’s decision to increase the UPI Lite wallet limit and raise the transaction cap for UPI 123Pay represents a transformative step toward greater financial inclusion. For fintech platforms like us, this move enhances our ability to offer seamless and secure loan disbursement to salaried professionals across India. By leveraging UPI, we can streamline the loan disbursement process, making access to emergency loans faster and more efficient. The emphasis on strengthening cybersecurity is timely, and as we continue to expand, safeguarding customer data will remain a core priority for us.”
“The UPI transaction limit hike is a game-changer for digital lenders, especially those like Bharatloan that focus on bridging financial gaps for the underserved. This development enhances our ability to offer seamless, paperless loan disbursement and collection processes for our customers, allowing them to manage their financial needs with greater ease. While the RBI has rightly raised concerns around underwriting practices, we are committed to continually improving our risk management protocols to ensure responsible lending as we scale. We welcome these progressive changes that will support both growth and stability in the digital finance space,” opined Amit Bansal, Founder of Bharatloan.
For People Using Non-Smart Phone/Feature Phones
The revision of the UPI limit for UPI123 Pay is beneficial to those who use feature phones or non-smart phones. The RBI has raised the current payout threshold for this category to INR 10,000. People who want to use UPI for digital payments but don’t have internet access generally use this function. In order to use this service, customers must enter their 4- to 6-digit transaction pins.
With UPI123 Pay, users with feature phones (i.e., non-smartphones) can quickly and easily make payments utilising the Unified Payments Interface (UPI) payment service without needing to access the internet. The goal of this service is to reach the 400 million feature phone users in the nation while being more inclusive. In addition to using Dual Tone Multi-Frequency (DTMF) signalling technology and adhering to the UPI two-factor authentication protocol for transactions, the service also requires an account number and phone number.
Users will need to set up a UPI ID on their feature phone in order to utilise the UPI123PAY service.
Step 1: Enter *99# and select the name of your bank.
Step 2: Enter your debit card’s last six numbers as well as the number of expiration.
Step 3: Following this, you’ll be prompted to create a UPI pin.
Step 4: The UPI ID will be activated after your UPI pin has been set.
Enhancing the Usage of UPI Lite Wallet
With their UPI Lite wallets, users may now make payments up to INR 5,000. Previously, the limit stood at INR 2,000. Similar to a digital wallet on your smartphone, UPI Lite caters to small-scale transactions. This payment mechanism operates without the need for the primary banking infrastructure. Users can store a balance limit (INR2,000 earlier) with UPI Lite. Customers can use this updated balance of INR 5,000 for low-value transactions. The RBI increased the per-transaction limit for this mechanism from INR 100 to INR 500.
You can replenish the wallet’s balance when it runs out by using the associated bank account. Das stated that the MPC has chosen to maintain the repo rate at 6.50% for the 10th consecutive time during the announcement. People often accept that repo rates represent interest rates on loans to commercial banks.
“The move will enhance the customer experience by allowing larger value transactions with lower failure rates. In addition, this will reduce the strain on the payment gateways and servers as more transactions will be conducted using the UPI Lite – a system which does not require a two-factor authentication. From a technical standpoint, this offers tremendous benefits as it minimizes downtime risks because less frequent database hits for authentication and processing will lead to greater stability of the system. It also creates opportunities for FinTech businesses to optimize backend infrastructure to support a larger number of transactions at minimum additional cost. The business will also have to spend less on server and bandwidth-associated costs improving the green footprint of the company,” stated Dipal Dutta, CEO and founder- RedoQ.
According to a media report, PhysicsWallah, the leading ed-tech unicorn, has picked four investment banks as advisors as it prepares for its 2025 IPO plans, following a capital round last month that valued it at $2.8 billion. PhysicsWallah has selected Axis Capital, Kotak Mahindra Capital, Goldman Sachs, and JP Morgan in response to the recent IPO proposals, the report added. It was unclear if additional banks would be added later on if necessary.
The proposed issue may aim to raise between $400 million and $500 million, while the exact amount has not yet been decided and the transaction size may change later. Additionally, based on the various investors’ lock-in periods and investment plans, the sale is probably going to be a combination of primary and secondary issues of shares, permitting growth funding and exit windows if necessary.
The Valuation Speculations
According to various reports, PhysicsWallah would aim for a substantial premium above the last round’s valuation of $2.8 billion. Industry rumours suggest a $4–5 billion target valuation; however, this has not been independently confirmed. Westbridge Capital, GSV Ventures, Lightspeed Venture Partners, and Hornbill Capital are among the investors in the company.
Physicswallah Could Become India’s First Ed Tech Firm to Debut on the Domestic Bourses
Given the uncertainties surrounding the previous listing aspirations of struggling peer Byju’s unit, Akash Education Services, PhysicsWallah may become India’s first educational technology company to make its debut on the domestic markets if these intentions eventually materialise into a listing. Indeed, competitors Vedantu and UpGrad have previously discussed their IPO intentions. Other companies in the market include Unacademy, Unext Learning, Allen Career Institute, K12 Techno, Brightchamps, and Simplilearn.
PhysicsWallah raised $210 million through main and secondary purchases on September 20. Along with current investors WestBridge Capital and GSV Ventures, Lightspeed Venture Partners participated in the capital raise, which was spearheaded by Hornbill Capital. Investor trust in the industry’s potential was demonstrated by the $2.8 billion valuation that PhysicsWallah was able to get, which was 2.5 times greater than the $1.1 billion it had previously received after its previous funding, despite difficulties in the Indian edtech sector. In its first fundraising round, the company raised $102 million from WestBridge and GSV Ventures.
Exploring the world of finance
In 2014, the Noida-based business began as a YouTube channel. It has more than 112 YouTube channels in five Indian languages, with almost 46 million subscribers. The company employs over 14,000 people, has 5.5 million paid students, and uses technology-enabled offline and hybrid centres to operate in 105 Indian cities.
The company’s highest absolute EBITDA year is anticipated to be FY25. The firm’s offline centres, which have required a large financial investment, will also begin to produce results over time, even though its online activities have been almost 50% profitable since day one. Its revenue increased 2.5 times in FY24. For FY24, the company had anticipated INR 2,400 crore in revenue.
Nitin Konde
