Thunderbolt Union is a British startup that has already established itself as one of the most promising players in the Bitcoin mining industry. Thanks to its unique business model, the company has attracted investor attention and, according to the UK government, raised $100 million during its initial phase. This successful start became the foundation for Thunderbolt Union’s active development, and today the company is confidently expanding its presence in the international market, including Iran and India.
Unique Business Model and Key Advantages
Thunderbolt Union offers a revolutionary solution for private miners facing high electricity costs. The company helps them gain access to cheaper electricity rates in other countries, making mining profitable even in regions where electricity costs are significantly higher than mining revenue.
Advantages for Clients
Thunderbolt Union creates favorable conditions for profitable mining by providing access to cheap electricity, which is especially important in regions with high electricity prices. Key advantages for clients include:
Access to Equipment at Low Prices: The company purchases equipment in bulk, allowing it to offer some of the lowest prices on mining equipment.
Access to Cheap Electricity: Access to cheap electricity significantly reduces energy costs and increases mining profitability, making it more attractive even in countries with high rates.
No Technical Hassles: All aspects related to maintenance, setup, and control of the equipment are fully managed by Thunderbolt Union, freeing clients from dealing with technical issues.
Safety and Stability: A built-in system automatically shuts down equipment under unfavorable market conditions, protecting clients from losses and making mining safer.
Equipment Insurance: All equipment is also insured, adding an extra level of protection.
These advantages make Thunderbolt Union an excellent choice for those seeking stable income from mining without delving into the technical details.
Advantages for Hosters
For hosters — individuals living in countries with cheap electricity who are willing to host mining equipment in their homes — partnering with Thunderbolt Union offers an opportunity for stable income without any initial investments:
Income Without Investment: Hosters place equipment in their homes and receive mining profits without purchasing or maintaining the equipment.
Energy-Efficient Heating: Heat from the mining equipment helps warm the premises, which is especially beneficial in regions with a cool climate.
Full Technical Support: Thunderbolt Union handles all technical aspects, from installation to equipment maintenance, allowing hosters to receive passive income without the need for technical involvement.
These unique advantages make Thunderbolt Union an attractive partner for hosters, providing them with a reliable source of income and added comfort.
Expansion into New Markets
Today, Thunderbolt Union is actively expanding its presence beyond Europe, aiming to cover new promising markets such as Iran and India. Users from these countries report that with Thunderbolt Union, they receive more stable mining income and access to lower electricity costs. In Iran, clients particularly appreciate the opportunity to legally engage in mining, bypassing local regulatory restrictions on cryptocurrencies.
Feedback from European Clients
Clients in Europe who have already used Thunderbolt Union‘s services note numerous advantages of the company:
“Working with Thunderbolt Union has allowed me not only to avoid high electricity costs but also to significantly increase my mining profitability. Everything is set up in such a way that I don’t have to think about the technical aspects — the company takes care of everything,” says Michael, a miner from Germany.
Other clients also emphasize the convenience and security of working with Thunderbolt Union, as well as the ease of connection and transparency of all processes:
“I had been looking for a way to mine profitably amid constantly rising electricity prices, and Thunderbolt Union turned out to be the perfect solution,” shares Emma from Denmark.
Thunderbolt Union is an innovative and promising project that deserves the attention of those who want to start earning through Bitcoin mining but face obstacles such as high electricity costs or regulatory restrictions. The project is also ideal for those who do not want to delve into the technical aspects of the process. We will be watching the company’s progress with great interest.
CarTrade Tech began its journey in 2000, originally incorporated in Mumbai as Kaymo Fastener Company Private Limited. Over the years, the company evolved and rebranded, first becoming MXC Solutions India Private Limited in 2009 and later transitioning to CarTrade Tech Private Limited in 2021.
Beyond its business operations, CarTrade Tech is also dedicated to giving back to the community through its Corporate Social Responsibility (CSR) initiative, DriveASmile. This initiative connects individuals and organizations within the mobility sector to donors, fostering collaboration for a greater cause. Through DriveASmile, CarTrade Tech aims to bring positive change to communities by leveraging its industry expertise and networks, contributing to social welfare and development.
Read more about the CarTrade Founders and Team, Business Model, Revenue Model, Funding, Growth, and more in the article ahead.
CarTrade aims to make car buying a delightful and hassle-free experience. They offer a variety of reliable tools and services to assist customers in selecting the right car at the right price from trusted sellers. Whether it’s buying or selling, CarTrade.com serves as a comprehensive online marketplace for vehicles in India.
Headquartered in Mumbai, CarTrade is part of CarTrade Tech and operates several well-known platforms. These include CarWale and BikeWale for vehicle listings, CarTradeExchange for omnichannel auctions, Shriram Automall for used vehicle auctions, Adroit Auto for vehicle inspections, and OLX India for online classifieds. With these platforms, they simplify the process for buyers and sellers alike.
CarTrade – Industry
The scope of the Indian automobile industry is vast and poised for significant growth in the coming years. Dominated by major players like Maruti Suzuki, Hyundai, Tata Motors, Mahindra & Mahindra and Honda, the industry is also enriched by numerous smaller manufacturers that contribute to a dynamic market landscape. The shift toward electric vehicles (EVs) is set to be a pivotal trend shaping this industry’s future, with the Indian government targeting a remarkable 30% penetration of electric vehicles.
Globally, the EV market is projected to expand significantly, from an estimated US$ 250 billion in 2021 to approximately US$ 1,318 billion by 2028, positioning India as a potential leader in shared mobility and EV adoption by 2030. This ambitious goal is expected to drive substantial demand for EVs, creating a multitude of opportunities for innovation and investment.
The rising middle-class income and a large youth population in India are additional factors fueling the demand for vehicles. In January 2024, the industry saw a production total of 2,328,329 units across passenger vehicles, three-wheelers, two-wheelers and quadricycles, reflecting the robust manufacturing capabilities within the sector. By April 2024, this number had slightly increased to 2,358,041 units, indicating a steady upward trend.
Moreover, the cumulative foreign direct investment (FDI) inflow into the automobile sector has been impressive, totaling around US$ 36.268 billion between April 2000 and March 2024. This investment is crucial for facilitating technological advancements and fostering a competitive market environment. The Automotive Mission Plan 2016-26, a collaborative effort between the Indian government and industry stakeholders, outlines a clear roadmap for the sector’s development, emphasizing innovation, sustainability and economic growth.
Additionally, the extension of the FAME (Faster Adoption and Manufacturing of Hybrid and Electric Vehicles) Scheme until March 2024 underscores the government’s commitment to supporting the transition to electric mobility. With total investment opportunities exceeding US$ 200 billion in the next 8-10 years, the Indian automobile industry is on track to become one of the largest and most influential markets globally, driven by evolving consumer preferences, government initiatives, and a burgeoning focus on sustainability.
Vinay Sanghi – Founder, Chairman and Director, CarTrade.com
Vinay Sanghi is the Chairman and Director of CarTrade. He is the visionary behind CarTrade Tech, which he founded in 2009, transforming it from a startup into one of India’s leading automotive marketplaces. With over 30 years of experience in the auto industry, he has set high standards of excellence, helping shape the company’s success. Before founding CarTrade, Sanghi was the CEO of Mahindra First Choice Wheels Ltd., where he worked for nine years. His deep roots in the auto industry stem from his family, which has been involved in the business since the 1960s.
Beyond his role at CarTrade, where he serves as Chairman and Managing Director, Sanghi holds various directorships. He is an Independent Director at HDFC Ergo General Insurance Company Ltd. and Virat Industries Ltd. He also serves as a director for several other companies, including Suraj Sanghi Finance Ltd., Mohan Three Wheelers Pvt. Ltd., and MXC Solutions India Pvt. Ltd. His diverse expertise spans the automobile distribution ecosystem and he remains a key figure in the Indian automotive and online trading landscape.
Sanghi holds a Bachelor’s degree in Commerce from Sydenham College, Mumbai. Under his leadership, CarTrade Tech operates across multiple brands, such as CarWale, BikeWale, Shriram Automall, CarTradeExchange, Adroit Auto and AutoBiz. In 2021, his reported compensation totaled INR 5.21 crore, according to Business Insider.
CarTrade – Startup Story
CarTrade’s startup journey began in 2009, founded by Vinay Sanghi and Rajan Mehra (who has since moved on) with a vision to create a seamless platform for trading used cars. Initially launched as MotorExchange (now CarTradeExchange), the business started as a B2B platform aimed at facilitating used-car auctions between fleet owners and dealers. These auctions, held both online and offline, were designed to streamline the scattered used-car market, offering an organized space for transactions.
After four years of growth and strategizing, CarTrade ventured into the B2C market in 2012 with CarTrade.com. This move allowed everyday consumers to browse and purchase certified used cars through the platform, providing features such as detailed vehicle information and certification to ensure a smooth and reliable transaction process.
The timing of CarTrade’s expansion into the consumer space coincided with a rise in internet users in India around 2013. This surge in online activity enabled CarTrade to increase its visibility, supported by capital investments and television advertising. In 2015, CarTrade further solidified its presence by acquiring its rival, CarWale, which significantly boosted traffic and user engagement across the company’s platforms.
To facilitate smoother transactions, CarTrade formed partnerships with banks, NBFCs, insurance companies, leasing firms and over 60 corporations. These collaborations enhanced CarTrade’s ecosystem, making car buying and selling more accessible.
By the time CarTrade made its Initial Public Offering (IPO) in August 2021, the company had grown into a multifaceted auto marketplace with six subsidiaries, including CarWale, CarTradeExchange, Shriram Automall, Adroit Auto, BikeWale and AutoBiz. The IPO launched at a price band of INR 1585 to INR 1618 per share, raising a total of INR 2,998 crore, marking a significant milestone in CarTrade’s journey from a B2B auction platform to a leading player in the automotive marketplace.
CarTrade – Mission and Vision
CarTrade’s journey began with a bold idea: to transform the fragmented, costly and often uncertain used-car market into a well-organized, trusted and secure space for customers. By focusing on providing a smooth and comfortable car-buying experience, CarTrade has positioned itself as one of the most innovative and ambitious companies in India’s startup ecosystem with the following values:
Respect: CarTrade upholds the importance of respect in every interaction, whether with customers, colleagues, or partners. Mutual respect drives the company’s culture and approach to business.
Agility: In an ever-evolving industry, CarTrade values adaptability and open-mindedness. They prioritize quick responses to market changes and consumer needs.
We Before I: Collaboration is key at CarTrade. The company fosters a team-first mindset, where the success of the collective is always prioritized over individual goals.
Ownership: CarTrade encourages taking responsibility and being accountable for results. This value drives a culture of commitment and dedication to the company’s mission.
Mission
CarTrade’s mission is simple yet impactful—to make car buying a delightful and hassle-free experience. By offering a wide array of tools and services, CarTrade helps customers find the right car at the right price, ensuring that every transaction is seamless and transparent.
Vision
CarTrade envisions building a digital automotive ecosystem that connects all key players in the industry—customers, dealers, OEMs, banks, insurance companies and more. The goal is to foster a fully integrated marketplace that supports every facet of automotive transactions in the most efficient and accessible way.
CarTrade – Name, Tagline and Logo
CarTrade.com Logo
CarTrade’s logo is a clean, straightforward representation of its brand, embodying simplicity and functionality in design. Typically, it features a modern font that conveys a sense of reliability and accessibility, aligning with the company’s mission to streamline and digitalize the automotive buying and selling experience. The “Car” and “Trade” elements are distinguished by the red circle to provide contrast or spacing, highlighting the company’s focus on being a marketplace for automotive transactions.
CarTrade – Business Model
Online Platforms
CarTrade.com: A B2C platform where customers can buy or sell cars directly, offering a user-friendly interface to simplify transactions.
CarTradeExchange.com: A B2B platform designed for dealers, helping them manage auctions and facilitate sales more efficiently.
Dealer Network
CarTrade boasts a network of over 4,000 dealers spread across 80 cities in India. This extensive network strengthens their ability to connect buyers and sellers across the country.
CarTrade – Revenue Model
CarTrade generates revenue through following streams:
Transaction-Based Income: CarTrade generates revenue primarily through commission on used car sales, earning a fee for each successful transaction facilitated through its platforms.
Digital Services & Fees: Additional revenue comes from offering digital services like ad space and lead generation, making it a comprehensive digital marketplace for automotive services.
Technology Platforms: CarTrade has made significant investments in technology to scale its offerings without needing large physical investments. These platforms allow the company to handle increased demand and maintain efficiency as its services grow.
Services Offered: CarTrade provides a wide array of services that support customers throughout the car buying and selling process. These services include:
Car price comparisons and information
Certification of used cars
Insurance options
Financing for used cars
On-road price details
Vehicle reviews
CarTrade – Challenges Faced
Unit Economics Challenges
CarTrade Tech Ltd. recently announced the decision to shut down the Consumer-to-Business (C2B) auto sales division of its newly acquired OLX India unit. The closure stems from challenges related to the unit economics of the business, which proved unsustainable. CarTrade, through its wholly owned subsidiary Sobek Auto India Pvt., has decided to reduce human resources and administrative costs related to the auto transaction business while exploring partnerships with other players to continue providing similar services.
Industry and Market Challenges
CarTrade is currently facing a number of challenges that are affecting its business model and growth trajectory:
Slowdown in the Auto Industry: The automotive industry has been experiencing a slowdown, which has directly impacted CarTrade’s overall business operations, reducing the demand for both new and used cars.
Supply Chain Issues: Supply chain disruptions, exacerbated by global factors, have affected car production and availability, limiting CarTrade’s inventory and leading to increased operational costs.
Changing Ownership and Rental Models: The shift toward new ownership models, such as car-sharing, leasing and subscription-based services, has changed consumer behavior. This has impacted traditional auto marketplaces like CarTrade, as fewer people opt for outright car ownership.
Decline in Demand for Cars: The decline in consumer demand for cars due to economic uncertainties, rising fuel prices, and changing consumer preferences has negatively affected CarTrade’s business.
Emergence of Connected Vehicle Solutions: The rise of connected vehicle technologies, including electric vehicles (EVs) and autonomous driving solutions, presents a challenge as CarTrade adapts to the evolving technological landscape of the auto sector.
Financial Partners Offering Better Deals: Financial partners, such as banks and NBFCs, have started offering more attractive deals and financing options for newer vehicles, which has made it difficult for CarTrade to remain competitive, especially in the used-car market.
Anti-Pollution Standards: Stricter anti-pollution regulations and the push for electric vehicles have added another layer of complexity for CarTrade as they navigate environmental standards that affect the availability and resale value of conventional fuel vehicles.
Uncertain Cash Flows: Due to market fluctuations and the slowdown in demand, CarTrade has faced challenges with maintaining steady and predictable cash flows, making it difficult to manage expenses and plan for long-term growth.
Uncertain Financial Conditions: The broader economic environment, characterized by inflation, interest rate hikes, and fluctuating consumer sentiment, has created uncertainty around the company’s future financial stability.
These factors, coupled with the shutdown of the C2B division, signal a need for CarTrade to reevaluate its business strategies and possibly explore new avenues to remain competitive in the rapidly changing auto industry landscape.
CarTrade – Funding and Investors
CarTrade Tech has raised a total of $328 million in nine funding rounds, including seven late-stage rounds and two early-stage rounds, reflecting the company’s strong growth trajectory. The largest funding round was a Series E round held on August 4, 2015, where CarTrade raised $145 million, a significant milestone that contributed to its expansion and consolidation within the used-car marketplace in India.
Date of funding
Funding Amount
Round Name
Investors
Apr 07, 2021
$30.9M
Series H
Malabar Investments, IIFL Finance
Jun 03, 2020
$42.9M
Series H
Temasek, Warburg Pincus, and 1 more
Feb 02, 2017
$55M
Series G
Temasek, Warburg Pincus, and 2 more
Apr 29, 2016
$4.99M
Series E
Parkwood, MSF Private Equity Fund
Aug 04, 2015
$145M
Series E
Temasek, Marche Capital, and 4 more
Aug 09, 2014
$30.2M
Series D
Warburg Pincus
Aug 30, 2011
$597M
Series C
Tiger Global Management
Dec 15, 2010
–
Series B
Epiphany Ventures
Dec 08, 2009
–
Series A
Canaan Partners
CarTrade – Investments
CarTrade Tech, one of India’s leading multi-channel auto marketplaces, has introduced CarTrade Ventures, a strategic venture arm aimed at fueling growth and innovation in the Indian automotive sector. As of February 2023, with a planned investment of up to INR 750 crore ($100 million) over the next 5-7 years, CarTrade Ventures will focus on acquisitions and strategic investments. This initiative underscores CarTrade’s commitment to expanding its footprint within the evolving automotive ecosystem, supporting startups and businesses that can drive future innovation in areas like technology, mobility and digital automotive services.
CarTrade Tech has completed 4 acquisitions to date, with an average acquisition value of $52.4 million, all of which are based in India. These acquisitions have strengthened CarTrade’s position in the automotive marketplace and expanded its services across different verticals.
The majority of these acquisitions have been in two key sectors:
Auto E-Commerce & Content (2 acquisitions)
Auto Retail & Aftersales (2 acquisitions)
Acquired on
Acquired Company
Acquisition Price
Aug 23, 2023
OLX
Undisclosed
Jan 25, 2018
SAMIL
$24.6M
May 04, 2017
Adroit Technical Services
Undisclosed
Nov 12, 2015
CarWale
$9.63M
In January 2018, CarTrade Tech acquired a 51% stake in Shriram Automall from the Shriram Group. This acquisition positioned CarTrade as India’s largest online and physical marketplace for cars, combining CarTrade’s digital expertise with Shriram Automall’s extensive physical auction and vehicle transaction operations.
CarTrade – Growth
In August 2021, CarTrade Tech Limited launched its initial public offering (IPO) and successfully got listed on both the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE). This IPO marked a significant milestone for the company, allowing it to raise capital for further expansion and solidifying its position as a key player in the automotive marketplace in India. CarTrade Tech’s stock performance has been impressive over the past year, with a 71.15% increase, far outpacing the Sensex’s growth of 22.69%. The stock reached a 52-week high of INR 978.6 on September 13, 2024, and continued its upward trajectory, hitting an intraday high of INR 1001 on September 20, 2024, reflecting a 7.05% rise in a single day. This consistent stock performance indicates strong growth potential, with the stock trading above key moving averages and outperforming the broader IT software sector.
Q2FY25 Financial Results
CarTrade’s revenue from operations increased by 28.4% to INR 154.20 crore in Q2 FY25, compared to INR 120 crore in the same quarter last year, marking a 9.2% rise from the previous quarter’s INR 141.17 crore. However, expenses also grew significantly to INR 135.08 crore in Q2 FY25, up from INR 110.13 crore in Q2 FY24.
Q1FY25 Financial Results
Total income: INR 156.36 crores, a 46% increase year-over-year
Adjusted EBITDA: INR 42.81 crores, up 38%
Profit after tax: INR 22.90 crores, reflecting a 69% growth
Monthly unique visitors: 70 million, with more than 95% organic traffic
Sales and Profit Growth
Sales growth:
Last year: 19.15%
Last three years: 26.24%
Last five years: 15.12%
Profit growth:
Last year: 29.42%
Last three years: -19.01%
Last five years: 46.69%
Q3FY24 and 9MFY24 Financial Highlights
Q3FY24:
Total income: INR 151.86 crores, a 31% increase
Adjusted EBITDA: INR 43.19 crores, up 18%
Profit from continuing operations: INR 21.96 crores, up 56%
9MFY24:
Total income: INR 394.61 crores, a 27% growth
Adjusted EBITDA: INR 115.63 crores, a 36% growth
Profit from continuing operations: INR 58.72 crores, up 156%
CarTrade Tech’s growth reflects its strong positioning within the automotive market, operating across several brands like CarWale, CarTrade, Shriram Automall, BikeWale, OLX India and more, while its wide physical presence with over 400 locations further strengthens its market reach.
CarTrade – Advertisements and Social Media Campaigns
Car Hai Lena, CarTrade Hai Na – TV Ad
CarTrade.com, India’s top portal for new and used cars, launched a quirky and engaging TV ad campaign with the catchy tagline: “Car Hai Lena, CarTrade Hai Na!” This slogan highlights the simplicity and convenience of using CarTrade’s platform for browsing over 1.3 lakh used cars and thousands of certified cars. The campaign positions CarTrade as the go-to platform for buying cars, whether through its mobile site or app, appealing to a wide audience by emphasizing ease of use.
This approach is part of a broader trend in eCommerce marketing, where companies are adopting Indianized and quirky taglines to connect with local audiences. For example:
OLX’s “Bech De” encourages easy selling
CarTrade’s “Car Hai Lena, CarTrade Hai Na” simplifies the car-buying process for customers
The key strategy behind these campaigns is the use of vernacular languages and culturally resonant slogans, which help eCommerce brands like CarTrade stand out in a competitive market. By adding a local touch, these companies ensure that their message connects with customers across diverse linguistic groups, whether through written or voice-over formats.
This form of marketing, with its quirky, memorable taglines, helps brands like CarTrade convey their value propositions concisely and effectively to their target audiences.
CarTrade – Awards and Achievements
Technical Achievement Award: In 2022/23, CarTrade Tech won this award for its annual report communications, acknowledging the company’s clear and effective communication in financial reporting.
Greatest Marketing Influencers: Vinay Sanghi, the founder of CarTrade Tech, was honored with this title by the World Federation of Marketing Professionals in 2018, recognizing his impact on marketing strategies in the automotive space.
Indian Car of the Year: CarTrade has played a significant role in awarding the prestigious Indian Car of the Year (ICOTY). Notably, the Maruti Suzuki Swift won this title in 2012, highlighting its excellence in the market.
Best Designed Car Award: The Tata Zest was recognized with the Best Designed Car Award by the Confederation of Indian Industry, affirming its design and innovation in the automotive sector.
DriveASmile: Through its CSR initiative, DriveASmile, CarTrade Foundation launched a digital marketplace to connect donors with recipients in the mobility sector, reinforcing their commitment to social responsibility.
Mobility Outlook: CarTrade Tech’s Mobility Outlook is India’s first multi-modal platform for the mobility industry, providing a comprehensive view and insights into various modes of transport and mobility solutions in the country.
CarTrade – Competitors
CarTrade Tech faces stiff competition from several players in the auto marketplace, both online and offline. Key rivals include:
CarTrade Tech has announced the launch of CarTrade Ventures, a new initiative aimed at investing INR 750 crore over the next 5-7 years in the automotive sector. The funding will focus on acquiring and investing in companies that offer differentiated services and technologies within the industry. This capital will be sourced from profits generated by the company and existing funds.
CEO Vinay Sanghi highlighted the positive impact of the integration with OLX, noting that it has more than doubled the average number of unique visitors to 68 million per month, with 90% of these visits being organic. While the automotive segment still accounts for 80% of the group’s revenues, Sanghi indicated a strategic shift towards expanding non-auto business verticals in the future.With the launch of CarWale abSure, CarTrade Tech has taken significant strides in simplifying the process for customers to purchase used cars from the comfort of their homes. This initiative is a core focus of the company, reflecting its commitment to enhancing the buying and selling journey through substantial investments in digital solutions.
CarTrade plans to collaborate with dealers, manufacturers and banks to further streamline this process. Over the next two years, the company aims to expand its presence across India, targeting the establishment of over 200 outlets. This strategic move not only enhances customer accessibility but also strengthens CarTrade’s position in the competitive used car market.
FAQs
What is CarTrade?
CarTrade.com is an Indian online platform where people can buy and sell new and used vehicles.
Who is the owner of CarTrade?
Vinay Sanghi is the founder, Chairman and Director, CarTrade.com.
This article has been contributed byKrisneil Peres, Co-founder, Fame Keeda.
Festive season in India is a sight to behold as the spirit of Diwali not only makes everything lively and vibrant but also marks the start of the Indian household shopping frenzy. For brands and especially e-commerce in present times it is an extremely lucrative season because it is synonymous with increased business due to high consumer enthusiasm. Capitalising and riding this wave of surge becomes extremely important for brands considering it only lasts a couple of weeks.
Influencers have transformed seasonal marketing in the e-commerce industry by playing a central role in creating authentic, agile, and highly targeted campaigns that align with consumers’ shifted behaviours and expectations.
1. Understand the Festive Consumer Mindset
Diwali means more than just a festival, it is a cultural phenomenon, which affects the consumer buying pattern significantly. in fact, as much as 84% of Indians are expected to increase spending over the festive season and marketers can look at there are three distinct types of shoppers to target:
Unplanned Shoppers:
They make spontaneous purchases and are attracted by flash sales, limited-time offers, or trending products.
Category Explorers:
These shoppers research extensively, especially for categories like fashion and electronics.
Brand Lovers:
Loyal to their favourite brands, they are willing to spend more for premium products and luxury brands.
Understanding these shopper personas helps tailor influencer marketing campaigns to tap into the diverse buying motivations.
2. Leverage Festive Fashion Trends Through Influencers
Festive fashion receives one of the biggest booms during Diwali, and Gen Z leads this trend, with 86% intending to purchase fashion items online. This period is a great opportunity for brands to collaborate with influencers to showcase festive collections through trendy reels, styling videos, which resonate well with fashion enthusiasts.
Platforms like Instagram, YouTube, and emerging short-video apps provide a stage for influencers to creatively demonstrate how specific fashion items fit into the festive vibe. Authentic content, where influencers share their personal experiences and style tips, can make fashion recommendations more relatable and impactful.
3. Tap Into the Power of Live Shopping and Interactive Content
Emergence of interactive formats like live shopping sessions has been a game changer among audiences and influencers alike. Influencers can use platforms such as Instagram and YouTube to host live events where they showcase products and allow followers to ask questions and make purchases instantly in real time. This creates a virtual yet personalised shopping experience, enhancing consumer engagement.
It is also worthy to note that e-commerce giants like Amazon and Flipkart have recently onboarded over 8,000 creators in the last four months for product promotions through live sessions, reels, and polls. This approach allows real-time engagement between the brand and audience, making the purchase journey more immersive and conducive to impulse buys.
Influencer Marketing Growth 2020 to 2024
4. Adopt a Multi-Platform Approach
For a market as diverse as India comprising different audiences who prefer different social platforms. A multi-platform strategy ensures broader reach and caters to various audience preferences. It is extremely in favour of brands to associate with influencers who are active on multiple platforms in order to amplify their reach and deliver a consistent message across channels.
For instance, an influencer creates a teaser on Instagram, dive deeper into the product’s features on YouTube, and engages with followers on Chingari for regional language content.
We live in the age of content overload hence authenticity is the key to make content stand out. The most effective influencer content seamlessly integrates brand messaging with organic storytelling so as to not appear overly promotional. Influencers’ role to some extent has evolved into a guide more than an expert and when they share genuine reviews or demonstrate how they use a product it feels more natural.
Encouraging influencers to produce content that reflects their personal style and experiences and making it easy to digest for the audience is what brands should encourage. This kind of social proof is powerful, especially during Diwali when consumers are looking for trustworthy recommendations.
6. Target Regional Audiences With Local Influencers
India’s cultural diversity means that there’s no one right answer. Influencers who speak the local language and understand regional traditions are imperative and extremely important in making brand messages more culturally relevant. This is particularly true for Tier 2 and Tier 3 cities, where consumers have recently gotten access to social media with the rise in prevalence of affordable smartphones and data plans.
Influencers allow brands to produce content that resonates with different demographics, regions, and even language preferences across India. By partnering with influencers who are authentic representatives of their local culture, brands can appeal directly to regional audiences with localized campaign messages, which makes their campaigns feel more personal.
For example, brands might work with Tamil Nadu-based influencers to promote products in traditional Diwali attire, or with Mumbai-based influencers to capture the city’s urban festivities. This helps brands tailor their messaging to various cultural and geographic nuances, creating a “closer to home” vibe.
7. Measure Campaign Performance With Data Analytics
Measuring results for influencer campaigns can be tricky but also crucial to get an estimate on ROI. Brands often analyse metrics such as engagement rates, reach, conversions, to determine the effectiveness of each influencer. Data-driven insights lets the marketer fine tune methods for future strategies, along with aiding in budget allocation, as well as identifying influencers who deliver the highest value.
Unlike celebrity endorsements, influencer marketing provides refined stats for measuring impact, making it easier to adapt and improve ongoing campaigns.
8. Long-term Partnerships for Sustainable Impact
Instead of running one-time campaigns, making long-term relationships with influencers is even more beneficial. Continuous association builds brand recall as well as loyalty because the audience starts to identify the brand through the influencer and such a relationship also builds credibility as the brand gradually becomes a consistent part of the influencer’s content.
Conclusion
In a very short span of time influencer marketing has transformed the e-commerce landscape in India, especially during festivals. Brands can gain substantial growth this Diwali by understanding the diverse consumer base and leveraging social proof through influencers.
This article has been contributed by Abhinav Jain, CEO & Co-founder, Almonds Ai.
Last Diwali, I found myself standing in a crowded market, surrounded by vibrant colors, the smell of sweets in the air, and the endless buzz of people. Everywhere I looked, people were bargaining, buying gifts, and preparing for the big festival. It got me thinking about how much things have changed in the world of shopping—especially during Diwali.
Diwali is more than just a festival in India—it’s a time for family, lights, traditions, and, yes, a lot of shopping. A few years ago, most of us would head to the markets, sift through stores, and hunt for the best deals. But today, things are different. Much of that excitement has moved online, and brands are now competing digitally for attention. It’s no longer just about offering discounts or festive deals; it’s about creating meaningful, personalized experiences for customers.
And this is where Artificial Intelligence (AI) has stepped in, completely transforming the way brands engage with shoppers during festive seasons like Diwali. AI isn’t just a buzzword anymore—it’s actively shaping the way businesses interact with their customers, helping them connect in deeper, smarter ways.
So, as we head into Diwali 2024, simply offering discounts isn’t enough. People want more personalized, meaningful experiences, and this is where technology—especially AIcomes in and changes the game.
In this article, we shall look at a few effective marketing ideas to boost sales during Diwali in 2024.
Personalization at Scale with AI
Think about it—when you walk into your favorite store, what makes it feel special? It’s when someone greets you by name or recommends a product based on what you’ve bought before. That personalized experience is what AI now allows businesses to recreate at scale.
Why It Works: AI lets you take customer data—like past purchases or even browsing behavior—and turn it into super-targeted recommendations. It’s like offering each customer their own custom Diwali catalog. Whether it’s festive home décor or clothes, AI can help you send them offers that feel tailor-made.
Example: Amazon uses AI for real-time product recommendations based on user behavior. During Diwali 2023, Amazon India leveraged AI to show personalized deals to customers based on their previous festive purchases, whether it was home décor, electronics, or apparel. This led to higher engagement and conversions, as customers felt like the offers were handpicked for them.
Personalized Chatbots for Instant Support
We’ve all been there, trying to find that perfect Diwali gift online but getting stuck because of a delivery question or confusion about product details. You’re in a hurry, and waiting hours for an email response is frustrating. That’s where AI-powered chatbots come in.
Why It Works: During high-traffic times like Diwali, your team can get overwhelmed by the sheer volume of customer queries. AI chatbots can handle a ton of queries simultaneously and instantly, whether it’s about delivery timelines, return policies, or even recommending a product.
Example:H&M introduced an AI chatbot on their website to assist customers in selecting outfits based on their preferences. During festive seasons like Diwali, this bot has been particularly useful in helping customers find the right party wear quickly. The chatbot even recommends accessories that go with the outfit, increasing the likelihood of upselling.
We all get bombarded with Diwali promotional emails, right? But have you noticed how some just grab your attention more than others? That’s often because they’re localized. AI is now helping brands take email marketing to a whole new level, making each email feel like it’s meant just for you and around you.
Why It Works: AI can analyze past behaviors. locations and preferences to send the most relevant offers to everyone. It figures out when your customers are most likely to open emails and what types of content they engage with most.
Example: Zivame, an online lingerie brand, uses AI-driven hyperlocal email marketing to send personalized festive offers. During Diwali, they segmented their audience based on shopping habits and sent out targeted offers that resulted in a 20% increase in their click-through rate compared to generic email blasts.
AI-Powered Loyalty Programs to Increase Retention
It’s no secret that keeping customers is just as important as getting new ones, and Diwali is the perfect time to reward your loyal customers. But what if you could do it in a way that’s completely personalized, in real-time?
Why It Works: AI-driven loyalty programs allow brands to offer custom rewards based on each customer’s actions. They also enable real-time offers that feel timely and relevant, keeping customers coming back long after the festival is over.
Example:Starbucks has a highly successful AI-driven loyalty program. During Diwali, they offer special discounts on festive drinks and merchandise, but only to their loyalty program members. They also use AI to send personalized drink recommendations based on past purchases.
Super targeted Festive Ads
Let’s talk about digital ads. We’ve all seen them, and some feel like they’re speaking directly to us, while others? Not so much. The magic lies in hyper-targeting, and AI is making it easier than ever to serve the right ad to the right person at the right time.
Why It Works: AI-powered ad platforms analyze tons of data—what your customers are browsing, their past purchases, and even their online behavior—so you can target your Diwali ads with laser precision.
Example:Myntra, one of India’s biggest fashion e-commerce platforms, used AI-powered hyper-targeted ads to promote their Diwali sale in 2023. They analyzed browsing behavior and demographics to show relevant ads, like festive sarees or home décor, to specific segments of users. This strategy resulted in a significant boost in both engagement and sales.
Interactive AI-Driven Experiences to Boost Engagement
People love engaging with brands in fun, interactive ways, especially during festive seasons. AI lets you create those memorable, interactive experiences that keep customers engaged and entertained while nudging them toward a purchase.
Why It Works: AI-powered tools like AR filters or virtual try-ons make shopping more interactive and exciting. Plus, it’s a great way to add a little extra joy to the Diwali shopping experience.
Example:Lenskart uses an AI-powered virtual try-on feature for glasses. During the Diwali season, they promoted this feature heavily, allowing users to “try on” festive frames virtually before making a purchase. The feature led to higher engagement rates and a noticeable increase in conversions during the festive period.
AI is Shaping the Future of Diwali Marketing
AI is no longer just a buzzword; it’s changing how brands engage with customers during major festivals like Diwali. From personalized recommendations to real-time customer support and interactive shopping experiences, AI is helping brands deliver smarter, more meaningful marketing.
The brands that leverage AI during Diwali 2024 will not only boost their sales but also build stronger, more lasting relationships with their customers. In the end, it’s all about making the shopping experience as festive and personalized as the festival itself.
Final Thoughts
Diwali is a time of joy, excitement, and celebration. As marketers, it’s up to us to create that same festive spirit in the way we connect with our customers. AI offers us the tools to do that—whether through personalization, instant customer support, or interactive experiences. So, as we gear up for Diwali 2024, let’s embrace the power of AI to create marketing strategies that are not only effective but also meaningful.
Akash Ambani, the eldest son of Indian business tycoon Mukesh Ambani, has emerged as a poised leader with a distinctive vision. Born in a world of legends where it’s easy to get overshadowed, Akash is not just a coheir to India’s biggest conglomerate. Rather, he is writing his own story as an avant-garde and bold innovator.
Through his calm demeanor and resilient business acumen, Akash has transformed India’s digital landscape through Jio, making it the largest telecom network in the country. Through his innovative methodologies and unconventional tech revolution, Akash is redefining the foundation of his inherited empire.
With an aim to connect millions through affordable and cutting-edge technology, Akash, in collaboration with his twin sister Isha Ambani, launched ‘Jio’ which changed the dynamics of the Indian telecom industry. Under his leadership, Jio witnessed a meteoric rise by attaining the maximum market share with its economical 4G services, turning his vision into reality.
Akash’s youthful dynamism, strategic foresight, and deep understanding of the digital economy make him a sparkplug of the future of Reliance Industries. Behind his calm character lies a bold thinker who is reshaping and modernizing ‘Reliance’ for the 21st century by pushing boundaries in digital services, e-commerce, and telecommunications.
His ability to create a bridge between old and new, Akash, has strengthened the legacy of the family with risk-taking, tech-vision, fresh perspective, and youthful energy. In this StartupTalker story, we will uncover Akash Ambani’s innovative leadership, the challenges he faced in navigating the digital age, and how he is shaping Reliance’s bold new future.
Learn about Akash Ambani, his education, career, family, philanthropy, Reliance, and more from this article.
Akash Ambani Biography
Name
Akash Mukesh Ambani
Born
October 23, 1991
Nationality
Indian
Hometown
Mumbai
Education
Dhirubhai Ambani International School Brown University, The United States
Profession
Chairman, Reliance Jio Infocomm Director on the Boards, Jio Platforms Limited Director on the Boards, Reliance Retail Ventures Limited Director on the Boards, Reliance New Energy Limited Director on the Boards, Reliance New Solar Energy Limited
Net Worth
$40 billion
Spouse
Shloka Mehta
Children
Prithvi Akash Ambani (Son) Veda Akash Ambani (Daughter)
On October 23, 1991, Akash was the firstborn son of renowned personalities Mukesh Ambani and Nita Ambani. Being born into one of the most wealthiest and influential families in India, Akash grew up with a deep sense of carrying the family tradition and legacy. Since a young age, Akash was surrounded by the world of business through his daily’s extensive global network.
Akash completed his early education from Dhirubhai Ambani International School, an Ivy League school in Mumbai, founded by his mother, Nita Ambani. After completing his schooling, Akash went to the United States to pursue a Bachelor’s degree in Economics from Brown University. His upbringing was marked by a focus on academic excellence and an awareness of the family’s cultural values, which has shaped his approach towards business.
In 2014, after attaining a degree in economics, Akash came back to India and officially joined Reliance Jio Infocomm Limited as a non-executive Director. In December 2015, Akash, along with his siblings Isha and Anant, launched Jio 4G services, which brought a digital revolution to the country.
In 2016, under Akash’s inventive leadership and strategy, Jio went public, offering free voice calls and low-cost data services, and acquired over 100 million subscribers within months. In 2017, Akash was appointed as the Director on the Boards for Reliance Jio and Reliance Retail, extending his headship beyond telecom to digitize the retail arm of Reliance Industries.
In 2018, Akash spearheaded key partnerships with global technology syndicates such as Facebook, Google, and Microsoft that led to positioning Jio as a leading player in the global tech ecosystem. Through his revolutionary business concepts, Jio expanded to create a digital ecosystem by integrating platforms like JioTV, JioCinema, and JioSaavn. By 2020, Akash secured a $20 billion investment deal from 13 marquee investors, solidifying Jio’s position as the leading telecom industry with a valuation of over $65 billion.
In 2022, Akash was appointed as the Chairman of Reliance Jio, marking the beginning of next-gen leadership at Reliance. In the same year, Akash launched Jio 5G, proposing the next phase of digital transformation in India. By January 2023, under his rheostat, Jio 5G spread across 192 cities across 29 states in India, revolutionizing industries like education, entertainment, and healthcare.
Akash Ambani: Personal Life
Akash Ambani with his Family
Akash married his childhood friend Shloka Mehta in March 2019, who is the daughter of diamond magnate Russell Mehta and Mona Mehta. Theirs was the second grand wedding of India, which took place in Mumbai and was one of the most talked-about events, attended by global celebrities, business tycoons, and political figures.
Akash and Shloka welcomed their first child, Prithvi Akash Ambani, in December 2020. In May 2023, they became parents to a daughter, Veda Ambani. Despite the enormous responsibilities that come with his role at Reliance, Akash is a grounded and humble person with a strong focus on family and legacy.
Akash is known to be passionate about sports, particularly football and cricket. He also plays a key role in managing the IPL’s Mumbai Indians cricket team, owned by the Ambani family. He often attends matches and is actively involved in the strategic management of the team alongside his mother, Nita Ambani.
Akash is actively involved in various philanthropic initiatives through the Reliance Foundation, led by his mother Nita Ambani. Through his digitized and technical approach, Akash plays a significant role in shaping the foundation’s focus on education, healthcare, rural transformation, and disaster response.
To lay emphasis on education for all, Akash supports education-related philanthropy done by the Dhirubhai Ambani International School in Mumbai. Under this initiative, the school offers scholarships to underprivileged children and emphasizes holistic development alongside academic excellence.
As a sports enthusiast, Akash plays an important role in promoting sports in India and supports various sports development programs for grassroots-level athletes to nurture young talent. Through the Reliance Foundation, Akash has undertaken various initiatives to promote football and other sports to encourage physical education and a healthy lifestyle.
Akash Ambani was involved in Reliance’s extensive relief efforts during the COVID-19 pandemic. The company set up India’s first dedicated COVID-19 hospital in Mumbai, provided medical equipment, and supported frontline workers. Through the Reliance Foundation, Akash helped distribute millions of free meals and essential supplies to those affected by the pandemic.
Apart from this, Akash’s wife Shloka is also engaged in social impact ventures through the Reliance Foundation. Akash and Shloka’s role as philanthropists emphasizes on their commitment towards bringing a positive change in society and uplifting underprivileged societies.
Akash Ambani: Controversies
Akash Ambani has generally maintained a positive and clean public image, apart from his Aston Martin car crash incident in 2013.
Akash Ambani: Awards And Recognition
Akash Ambani has been awarded with the following accolades:
TIME100 Next in TIME Magazine’s list of rising stars 2022
Akash Mukesh Ambani is an Indian businessman who serves as the chairman of Reliance Jio. He is the son of Mukesh Ambani.
Are Akash Ambani and Isha Ambani twins?
Yes, Akash Ambani and Isha Ambani are twins. They were both born on October 23, 1991, to Mukesh and Nita Ambani.
What is Akash Ambani education?
Akash Ambani attended Dhirubhai Ambani International School in Mumbai for his early education. He later went to Brown University in the United States, where he earned a degree in Economics.
Remember those days when planning a trip meant sifting through countless guidebooks, scribbling notes, and hoping you hadn’t missed something important? Well, those days are long gone! We’re living in an age where artificial intelligence is shaking up the travel industry, making trip planning a breeze. It is more like having a personal travel assistant that knows your preferences, budget, and dream destinations. That’s exactly what the best AI trip planners are bringing to the table, and we’re here to spill the beans on these game-changing tools. Leggooo!
Let’s talk about the BIG DADDY first! ChatGPT, the AI-powered chatbot from OpenAI, is revolutionising travel planning too. A personal travel assistant at your fingertips, it can craft detailed itineraries in seconds. You simply enter your questions, and it responds with tailored suggestions. No matter what you’re looking for new restaurants, rainy day activities, or off-the-beaten-path experiences, ChatGPT has got you covered. It’s a time-saver, cutting down on endless scrolling and clicking. However, it’s worth noting that ChatGPT’s information might not always be up-to-date, so it’s best to double-check crucial details. Despite this, it’s an invaluable tool for sparking ideas and streamlining your travel planning process.
Tripadvisor AI
AI Trip Planner
Tripadvisor
Website
www.tripadvisor.in
Rating
4.2
Tripadvisor – Best AI Trip Planner
Tripadvisor, the world’s largest travel guidance platform, has stepped up its game with an AI-powered trip planner. This innovative tool creates personalised itineraries using OpenAI’s technology, drawing from over a billion reviews and opinions. To use it, you simply enter your destination, travel dates, companions, and interests. In seconds, you get a day-by-day plan that you can save, edit, and share. It’s like having a local guide who knows your preferences! While it’s a great starting point, it’s worth noting that the AI might miss some nuances. So, it’s always a good idea to double-check the suggestions and perhaps add your own touches to make the trip truly yours.
Google Travel is shaking up the way we plan trips with its AI-powered tools. It’s like having a personal travel assistant at your fingertips. The Search Generative Experience (SGE) is the star of the show, using advanced tech to understand your preferences and create tailored itineraries. You can simply tell Google what you’re after, and it’ll whip up a personalised plan in seconds. From finding the best flights to uncovering hidden gems, Google’s AI has got you covered. The real-time booking data integration is a game-changer, showing up-to-date prices and availability all in one place. It’s turning trip planning from a chore into a breeze, making Google Travel a must-have tool for any travel enthusiast.
Hopper
AI Trip Planner
Hopper
Website
www.hopper.com
Rating
4.4
Hopper – Best AI Trip Planner
Hopper is revolutionising travel planning with its AI-powered prediction engine. This innovative app uses advanced algorithms to analyse trillions of flight prices, offering predictions with an impressive 95% accuracy rate up to a year in advance. It’s like having a crystal ball for your travel budget! Hopper’s user-friendly interface provides colour-coded calendars and personalised recommendations based on your preferences. What sets it apart is its ability to advise whether to book now or wait for prices to drop. The app also keeps an eye out for your next adventure, sending push notifications about price changes and travel cost forecasts. With Hopper, you’re not just planning a trip; you’re outsmarting the travel market.
Airbnb’s AI features
AI Trip Planner
Airbnb
Website
www.airbnb.co.in
Rating
4.4
Airbnb – Best AI Trip Planner
Airbnb is revolutionising travel planning with its AI-powered features. The platform uses machine learning to analyse user behaviour and preferences, offering personalised recommendations for accommodations and experiences. Airbnb’s AI tool, the Design Language System (DLS), streamlines the user interface, making it easier for you to find your perfect stay. The system even predicts your needs, highlighting pet-friendly rentals if that’s what you often book. Airbnb’s AI also optimises pricing, ensuring competitive rates for both hosts and guests. With these smart features, Airbnb is not just a booking platform; it’s becoming one of the best AI trip planners, enhancing your travel experience from start to finish.
Kayak Explore is a game-changer for travel enthusiasts who love spontaneity. This innovative tool lets you discover exciting destinations based on your budget and preferences. Simply enter your departure airport, travel dates, and budget, and watch as a world of possibilities unfolds on an interactive map. It’s like having a personal travel agent who knows all the best deals. What’s more, Kayak has recently introduced an AI-powered feature called Ask Kayak. This chatbot can answer your travel questions and help you find the perfect flight or hotel. It’s the best AI trip planner for those who want to explore without a specific destination in mind.
Final Thoughts
As we wrap up our journey through the lanes of AI-powered travel planning, it’s clear that these tools are causing a revolution in how we explore the globe. Right from ChatGPT’s personalised itineraries to Kayak Explore’s spontaneous adventures, AI is making trip planning a breeze, saving us time and opening up a world of possibilities. These smart assistants are making our lives easier but that’s not just it. They’re also reshaping the entire travel experience, helping us discover hidden gems and make the most of our budgets.
So, fellow adventurers, as you hop on to your next journey, why not give these AI travel buddies a whirl? They might just surprise you with their knack for turning your travel dreams into reality. And hey, if you’re hungry for more travel tips, startup news, and a good laugh or two, why not follow StartupTalky on Instagram? It too, is like a little vacation for your feed! No matter who you are – a seasoned globetrotter or a first-time explorer, these AI tools are here to make your travels smoother, smarter, and more exciting than ever before. However, nothing beats the trips that you plan with your friends over chai-sutta (yes, including the ones that never turn to reality). We get the feels, and we understand! Keep talkying, keep planning – till then.
FAQ
Which is the best AI tool to create a travel plan?
Here are some of the best AI tools to create travel plans:
ChatGPT
Tripadvisor AI
Google Travel
Hopper
Airbnb’s AI features
Kayak Explore
Can AI help with travel planning?
What’s your travel style—do you prefer beaches, mountains, urban explorations, or cultural experiences? Also, any region or season in mind?
What is the travel AI?
Travel AI uses artificial intelligence to improve travel planning, customer service, and personalized recommendations, making trips easier and more tailored to individual needs.
This article has been contributed by Unnikrishnan Raghavan, Chief Human Resources Officer, greytHR.
Popularly known as the Festival of Lights, Diwali (or Deepavali) is a celebration of good over evil, light over darkness, and knowledge over ignorance. This five-day Hindu festival culminates on October 31 this year. Even other religions observe it with pomp and splendor. Diwali is that time of the year when the omnipresent diyas, candles, lanterns, and fireworks become the talk of the town.
A Celebration at the Workplace
The modern workplace is an amalgamation of professionals from all quarters. It’s not uncommon to see people from different faiths and states of the nation. We all know that members from different teams come together to complete different projects. But some occasions, like Diwali, bring everybody together. Unlike specific festivals restricted to certain areas, Diwali is a much-awaited occasion at every workplace.
Modern HR teams now have the onus of turning routine interactions into opportunities for cultural enrichment. An annual activity in most organizations, Diwali is one such opportunity for them. Employers and HR teams across organizations use this occasion to foster a culture of camaraderie, celebrate achievements, and give every voice a platform.
In this article, we shall look at a few good ideas for celebrating Diwali in any workplace. Not every activity might be practical in every organization. However, HR can customize the same to suit the requirements and culture of their organization.
Create a Festive Ambience
Decorate your office lavishly. Ask your employees to take it up as a project and plan every bit of it. Urge them to ideate, collaborate, and execute the entire process meticulously. Let them use diyas, colors, paintings, rangoli designs, and more. Allocate a budget to develop and stick posters, danglers, balloons, ribbons, and more. Inspire teams to deck up their bays in their own way. Mix up team members to decorate areas and offer prizes/goodies for a job well done!
Plan a Sumptuous Feast
Host a sumptuous Diwali lunch or dinner! Add as many spicy and sweet items as possible. Ensure that you have something for everyone. Alternatively, run a survey to understand the expectations of employees. Only then can you cater to the tastes of employees from different regions and cultures. Send coupons to those who work remotely from a different location. Food for thought: Form teams and conduct a physical/virtual treasure hunt with hidden sweet/snack boxes.
Delight the Shutterbugs
Great memories linger forever! Deploy a customized photo booth at a common location and encourage employees to take snaps of themselves and their colleagues. Ask people to post pics (with captions) in an internal group so they stand a chance to win a few cool goodies! There is no better way to help them spread the festive cheer. Post the winning entries on the company’s official social media channels. Let the world know why your employees consider your company as a great place to work.
It’s another opportunity to challenge your employees, individually and collectively as teams. Show slides with multiple Diwali-related articles for a few seconds and see how many they can recall. Conduct a game of ‘food charades’ where people must guess the food by looking at the way the individual demonstrates how it is relished! Offer gifts with your company logo, so your brand gets an image boost whenever and wherever they are flaunted!
Create a Space for Creativity
Draw a vibrant Rangoli at the front office of your company. That’s a great way to welcome your employees with a festive spirit. Also, choose a space and plan to conduct a Rangoli competition for all your employees. Include everybody. Everybody, because you never know who has latent talent. Announce the same on internal company groups and mount creatively designed posters. Form teams based on a draw of lots. Yes, you guessed it right: It’s easy for the design team to whisk away that coveted prize!
Define a Dress Code
Let people exhibit their pride in their culture. Announce an ethnic wear day, where the employees are urged to come to work in their traditional attire. It’s an exciting way to introduce a culture of mutual respect and appreciation. What’s more, it’s a chance to see the cultural richness of the different Indian states. Common in many workplaces, this activity helps cultivate a sense of unity in diversity.
Ending Notes
A Gazetted Holiday throughout India, Diwali has been celebrated since time immemorial. Although the occasion was initially confined to families and communities, organizations eventually began to welcome it with open arms. In fact, the Diwali celebration is a major annual event in every HR calendar.
The extent of celebration varies according to the location, nature, and scale of a business. Even the activities depend on the type of industry and employee engagement plan of the HR department. In this article, we have touched upon a few practical activities every HR can execute in their respective organizations. There are numerous ways to encourage team bonding at the workplace during Diwali. However, these ideas should provide some food for thought when planning the activities. Happy Diwali!
In partnership with Innovate Life Sciences, 4baseCare has opened a genomics lab at Dubai Science Park to begin operations in the city. 4baseCare’s strategy plan to increase its presence in Southeast Asia and the Middle East aligns with this expansion. This growth has been fuelled in large part by the recent $6 million fund raise from Yali Capital, which has also opened the door for future expansion into other international regions.
Whole exome sequencing, transcriptome analysis, and comprehensive cancer gene panels are among the genomic testing services offered by the new genomics lab. By delving deeper into the genetic composition of tumours, oncologists will be able to provide more individualised and potent treatment options thanks to these cutting-edge techniques.
According to Marwan Abdulaziz Janahi, Senior Vice President of Dubai Science Park at TECOM Group, 4baseCare’s collaboration with Innovate Life Sciences, one of more than 500 industry leaders at Dubai Science Park, is a crucial step in maximising the potential of genomics, which is necessary to unlock life-changing therapies.
“In keeping with the objectives of the Dubai Research and Development Programme and the Dubai Economic Agenda “D33,” the community of Dubai Science Park is facilitating healthcare innovations for the benefit of patients through partnerships like Innovate Life Sciences and 4baseCare,” Janahi stated further.
Partnership is Marked as a Game-Changer in Dubai’s Healthcare Domain
“Cancer affects everyone, including our communities, neighbours, and families,” according to Hitesh Goswami, CEO of 4baseCare. “We must take action immediately because the disease’s worldwide burden is only increasing. We are giving cancer sufferers in the Middle East hope through this collaboration.” “We are committed to ensuring that advanced, personalised cancer care is within reach for everyone who needs it,” Goswami stated.
“We are working together to control the financial burden of cancer and increase access to cancer care through our new cooperation at Dubai Science Park. Unquestionably, one of the ME region’s challenges is the growing expense of cancer control. The cooperation of multiple stakeholders will be necessary for the long-term viability of oncology care. We are totally dedicated to assisting physicians and patients in the Middle East in utilising the greatest precision oncology has to offer through this collaboration,” he continued.
Additionally, 4baseCare introduced SoLiq, a collection of solid-liquid NGS assays that gives oncologists a comprehensive understanding of tumour biology by fusing the greatest features of liquid and solid biopsy technologies.
About 4baseCare
Using advanced genomics and next-generation digital health technology, 4baseCare, a Singapore-based company with Illumina backing, is creating innovative precision oncology solutions. It has created a special collection of in-house comprehensive cancer gene panels that allow physicians to select the best precision treatments for their patients, taking into account that clinical outcomes may range greatly throughout communities.
According to various media reports, Captain Fresh, a business-to-business seafood company, has chosen Axis Capital and BofA to serve as its bankers for its anticipated initial public offering (IPO) in 2025. The company’s initial public offering (IPO) aims to raise $350–400 million, of which about half will come from new shares and the other half from the offer for sale (OFS) component.
Captain Fresh is considering a valuation of between $1.3 and $1.5 billion for its public market debut. In addition to helping businesses buy fresh produce, the company also helps them with processing and distribution. It also engages in the fish and seafood sector. Established in 2019 by Utham Gowda, the company has raised more than $160 million from a number of investors, including Accel, Tiger Global, Prosus, and SBI Investment.
The Company is Yet to Decide on Additional Bankers
The most likely bankers are Axis Capital and BofA, but Captain Fresh will include one or two more in its final IPO syndicate. The final names will be determined over the next few weeks as the corporation continues to debate whether it wants two international and one domestic banker or two international and two local ones.
At least eight or nine lenders have contacted Captain Fresh in the last month or so, and it’s probable that the final one or two names will be one of them. The filing is anticipated in the first half of 2025, and the formal work will start soon. If all goes according to plan, the company will list on the exchanges in the second half of 2025.
Fundraising prior to an IPO
The business is getting ready to raise capital in a pre-IPO transaction even as it gets ready to list the following year. Accel, an existing investor, is leading the company’s efforts to raise $50–60 million in a new round. The round will likely be priced by Accel, but other current investors like Tiger, BII, and Prosus will also take part.
Although talks are still in progress, Captain Fresh is anticipated to be valued at over $800 million in the next round, a significant increase from the $500 million it was originally valued at due to its robust profit profile and company expansion. The company’s history of successful acquisitions supports its position as well.
In an effort to strengthen its hold on the fish and other allied meat markets, the company has purchased at least three foreign seafood businesses. Illinois-based CenSea, Poland’s Koral, and Indonesia’s Fishlog, according to information from private markets data source Tracxn. Captain Fresh’s pre-IPO round size will be significantly larger than the $50–60 million it is raising in this round. It will be spread out over three to four rounds, with outside investors joining later.
Swiggy has launched the “Swiggy Seal,” a new project designed to improve food preparation and packaging methods across its restaurant partners in 650 locations, in an effort to raise food hygiene and quality standards. According to a news agency report, the goal of this project is to assist restaurants in upholding strict hygienic standards, giving customers greater assurance over the food they order via Swiggy.
Pune has already seen the debut of the programme, and other cities will follow in November. This comes after Zomato and Swiggy increased their platform fees to InR 10 in advance of the Diwali festival.
How does Swiggy’s Seal Work?
On restaurant pages within the Swiggy app, the Swiggy Seal is a badge that highlights establishments that adhere to strict criteria for food quality and hygiene. Restaurants must exhibit a dedication to upholding stringent food safety regulations, appropriate cooking methods, and superior packaging in order to be eligible for the Seal.
Swiggy evaluates and selects eateries that qualify for the Seal based on data gathered from its 7 million verified customers over the last six months. The Seal will be displayed by restaurants that continuously meet these requirements, letting patrons know that the establishment is reputable for food safety and cleanliness. But Swiggy has also made it clear that a restaurant’s Seal could be taken away if they don’t uphold these requirements.
Assistance for Eateries
In order to assist its restaurant partners in meeting these requirements, Swiggy is also providing them with committed support. This includes having access to expert hygiene audits via collaborations with organisations like Equinox and Eurofins that have been approved by the Food Safety and Standards Authority of India (FSSAI).
Because these audits are provided at a reduced cost, restaurants may more easily make sure that food safety laws are being followed. Furthermore, Swiggy will give eateries thorough reports based on consumer input that include practical suggestions for enhancements. Additionally, the company offers exclusive services like cleaning and pest control and hosts webinars to teach restaurant owners about optimal hygiene procedures.
Seal Bringing in More Transparency into the System
Customers may experience a new level of transparency and assurance with the Swiggy Seal. Users can view which restaurants have received the Seal, a proof that they adhere to strict quality and sanitary standards, when placing food orders via the Swiggy app.
The programme aims to assist consumers in making knowledgeable choices about where to place their orders, especially in a market where concerns about food safety are on the rise. Through this initiative, Swiggy hopes to improve overall standards among its network of partners while providing consumers with the assurance that the food they order is made with care and delivered in a sanitary, safe environment.
