Yes, Madam is currently experiencing online backlash for purportedly terminating over 100 employees who reported experiencing increased work-related stress during a mental health survey conducted by the organisation. Anushka Dutta, a former copywriter at Yes Madam, vented her annoyance on LinkedIn, writing, “What’s going on at Yes Madam? You randomly survey us first, and then you fire us overnight because we’re stressed. Not only that, but 100 other people have also been let go. Additionally, Dutta sent a screenshot of the email the company’s human resources (HR) department issued regarding the layoffs.
The email shockingly claims that the terminations were made in order to keep workers from working under pressure. As an organisation dedicated to creating a safe and encouraging workplace, it has given considerable thought to the suggestions. The email stated that the company had taken the difficult decision to fire individuals who expressed a great deal of stress in order to make sure that nobody was left feeling overwhelmed at work.
Company Received Strong Criticism Online
After receiving more than 6,400 likes and 1,300 comments, these LinkedIn posts swiftly gained widespread attention. Yes, Madam, was criticised in the majority of the comments and new posts, which described the situation as “terribly stressful and (a) disturbing news.”
Furthermore, some users referred to the widespread layoffs as “unethical” and demanded that the nation’s labour rules be strengthened. Some people, however, were quick to doubt the incident’s veracity and speculate that it might be a marketing ploy. If this were a publicity trick, a netizen said the corporation had “literally stooped low.”
Nevertheless, this is not the first instance in which Yes Madam has encountered turbulent waters. Due to a server-side setup error, the firm was criticised last year for allegedly disclosing the private information of its gig workers and clients.
What MediBuddy and CII Survey Reveal About Mental State of Working Class?
The development coincides with other data indicating that Indian workers are experiencing significant levels of stress. About 62% of Indian workers suffer from work-related burnout, which is much higher than the global average of 20%, per a survey by MediBuddy and the Confederation of Indian Industries (CII). According to a different World Health Organisation (WHO) report, 15% of working-age persons suffer from anxiety disorders, and over half of the world’s population is currently employed.
YesMadam’s Financial Dynamics
Yes Madam is a home-based salon startup that was founded in 2016 by twins Aditya and Mayank Arya. BigStylist, GetLook, Biguine India, Belita, ZapLuk, MakeO, and Urban Company are its competitors. Aman Gupta, Vineeta Singh, Peyush Bansal, and Ritesh Agarwal, four investors on the popular TV show Shark Tank India, agreed to invest INR 1.5 Cr in the home salon firm in February. Regarding finances, Yes Madam recorded operational revenue of INR 27.04 Cr for the fiscal year 2022–2023 (FY23), which was over 26% more than INR 21.48 Cr for the same period last year. The Delhi NCR-based business previously told Inc42 that its FY24 sales were INR 45 Cr. In contrast, losses in the fiscal year under review increased by just 3% year over year (YoY) to INR 6.36 Cr from INR 6.15 Cr in FY22.
This article has been contributed by Shilpa Kona, Senior Director of Marketing at Visionet Systems Inc.
In today’s fast-paced and competitive world, marketing goes beyond creativity to include strategy, data, and results. We’ve moved past the era of trusting our instincts or making wild guesses for marketing wins. Marketing analytics now allows companies to make smart choices, stretch their money further, and see real countable outcomes.
Let’s dive into marketing analytics looking at key numbers, crucial tools, and useful ways to track and measure campaign success.
The Magic of Data-Driven Marketing
Picture data-driven marketing as a map that shows you the way to win. You’re not just throwing darts; you’re using precise targeting based on insights and evidence. This approach doesn’t just make campaigns more effective; it also makes sure you put your money where it counts. For businesses with tight budgets, this is a game-changer. Analyzing performance metrics allows marketers to see what’s hitting the mark, what’s missing, and where to put their energy.
Don’t Spread Yourself Too Thin
Most marketers mess up by trying to measure too many things at once. The abundance of analytics tools and metrics can overwhelm you, but tracking too many KPIs can blur your focus and make it tough to spot what’s driving results. Instead, zero in on fewer metrics. For instance, if you want to generate leads, pay attention to metrics like Marketing Qualified Leads (MQLs) or Sales Qualified Leads (SQLs). And if you aim to boost brand awareness, focus on metrics like reach and engagement. Keeping things simple and clear will help you navigate the complex world of marketing analytics.
IT Company’s Framework for Campaign Success
IT companies require a structured approach for tracking and measuring campaign success. This framework enables them to track campaigns on different levels and ensure that every action contributes meaningfully to outcomes.
1. Pipeline Impact: Tracking Leads and Conversions
A significant method for assessing the effectiveness of marketing efforts is by analyzing their influence on the sales pipeline, particularly in terms of how well campaigns generate and cultivate leads. Important milestones in this journey include Marketing Qualified Leads (MQLs), which indicate a clear interest and adherence to specific criteria; Sales Accepted Leads (SALs), where MQLs are evaluated and engaged by the sales team; and Sales Qualified Leads (SQLs), which are prepared for more in-depth discussions and have a higher likelihood of converting into opportunities. High-quality opportunities are characterized by leads that have entered the negotiation or decision-making stage. Campaigns, whether conducted online via email and social media or offline at events and trade shows, should be strategically crafted to impact these phases. Various challenges, such as indecision, budget limitations, and team interdependencies, may hinder conversion rates; however, it is crucial to maintain focused and relevant efforts that address genuine customer concerns to achieve sustained success.
2. Persona-Driven Messaging for Maximum Impact
One-size-fits-all marketing is no longer working in today’s landscape. Success will be built around crafting the right message for the specific buyer personas at the different stages of their journey. At the awareness stage, it should be broad and educational enough to pique interest. The consideration stage is case studies or comparisons to allow the buyer to make choices between options. The decision-making phase is the time for ROI, testimonials, or compelling offers that nudge someone toward making a final decision. By understanding your audience’s needs and pain points, you can create tailored campaigns that connect meaningfully and inspire action at every step of their journey.
3. Measuring Brand Impact
While lead generation is important, the brand’s long-term success will lie in creating a strong and easily recognizable identity, and this is where brand impact metrics step in. These campaigns prefer awareness and trust over quick sales, focusing on metrics like reach, which is about how many people view your content across social media, email campaigns, and website traffic. Another important metric is engagement: how audiences engage with your content through likes, shares, comments, and clicks. Media mentions and PR coverage in industry publications or thought leaders can also help enhance credibility. Consistent visibility through always-on campaigns—be they organic, like blog posts and social media updates, or paid, like ads and sponsorships—helps to keep the brand top of mind and reinforce the brand identity over time.
It all starts with the use of appropriate tools that can make analytics manageable and insightful. Google Analytics is one of the most popular and widely used tracking tools for monitoring website traffic, user behavior, and conversion rates. For more extensive needs, such as lead tracking, email marketing, and customer relationship management, HubSpot offers a rich set of tools to nurture relationships with customers. Tools such as SEMrush and Moz will provide more in-depth information regarding your SEO performance and help you analyze content impact. Altogether, these tools will make it easier to collect data and arm you with the information to translate insights into effective strategies for success.
Key Takeaways for Marketing Analytics Success
Success in marketing analytics is only achieved by maintaining a clear and strategic approach: start by focusing on a select few key performance indicators (KPIs) aligned with a goal, ensuring your efforts stay targeted and impactful. Leveraging data thoughtfully steers decisions, optimizes the budget, and keeps all strategies aligned with overarching objectives. Measuring campaigns across various dimensions like lead generation and brand building helps to give a holistic view. To support this, investment is needed in the right analytics tool, which can help one save time, offer priceless insights, and ultimately elevate the effectiveness of one’s campaigns. Most importantly, understand your audience on a deep level and communicate persona-based messaging to address their different challenges and goals and create resonating, meaningful campaigns.
Conclusion
Marketing analytics is so much more than just about number crunching. It tells a story, where each and every data point relates to how efforts are making it. Whether it is converting leads into the pipeline or further strengthening the brand presence, the right tracking of metrics will ensure no blind shots are taken. With a focused approach, the right tools, and the right strategy, you will be able to turn your marketing campaigns into success stories, regardless of the size of your budget. That is what we believe at Visionet: taking data-driven strategies and creative solutions to solve real problems.
In addition to revolutionising the Ed-Tech sector, Unacademy offers educators and enthusiastic learners an online platform. In India, Unacademy is one of the biggest learning platforms. The success of Unacademy, which achieves remarkable heights in the Ed Tech sector, inspires them to perform better for its students. At the moment, it provides free education to Indian students from the top instructors in the country.
Unacademy was founded by Gaurav Munjal, Hemesh Singh, and Roman Saini. Their goal was to create a technology that would enable more individuals to receive high-quality education. Gaurav Munjal was a computer science student once.
In order to provide training lessons, he created Unacademy on YouTube in 2010. Hemesh Singh was very interested in technology, and Roman Saini, a former doctor, is now a teacher.
They later worked with Munjal to transform the channel into a complete edtech platform. Their expertise and passion for teaching have been crucial to Unacademy’s development. Professionals and students can learn online using Unacademy. It offers a large selection of courses and learning resources. It can be used to participate in interactive lectures and live sessions. It provides educational resources on a wide range of subjects as well as numerous competitive tests. Promoting broad access to education helps Unacademy achieve its mission of bolstering democracy.
Unacademy has expanded quickly since its founding. The site has seen exponential growth in its user base. It is enrolling millions of individuals in its classes. Its numerous courses, the interesting methods it aids in learning, and the presence of renowned instructors are the reasons for this expansion.
Unacademy operates on a freemium basis. To put it simply, Unacademy charges a subscription fee for its premium material while providing some of its fundamental services for free. While the live, interactive events with leading experts are paid, the pre-recorded classes are free.
While the basic content is free, Unacademy offers additional premium features and benefits through subscription plans.
Earning through a subscription model
To access its premium features, which include access to the most recent and updated Exclusive Content, live doubt-clearing sessions, mock exams, and individualised advice, students can choose to pay for memberships.
Earning through Exam Preparation and Test Series
For a variety of competitive exams, including UPSC, SSC, Banking, Railways, and others, Unacademy provides specialised courses and test series. The targeted preparation that these exam-specific courses offer is often available at an additional cost to students who are aspiring to take these exams.
Earning through Corporate Partnerships
Unacademy collaborates with schools, universities, and other educational establishments to offer online certification programmes and courses. These partnerships increase the legitimacy of Unacademy’s courses and broaden their audience reach.
Earning through Placements
This is Unacademy’s most recent feature. “Relevel” is the name of Unacademy’s placement platform. It is specifically made to link employers and job seekers. In other words, students can find their desired employment within 15 days after applying. Additionally, they will have access to courses tailored to their ideal career! Relevel claims to have over 2.35 lakh users and a 100% placement rate. To provide this service, the business charges a price.
USP of Unacademy
During FY22, Unacademy made INR 844 crore. This mammoth revenue is generated primarily through the selling of services, educational materials, and other kinds of income.
The core of Unacademy’s business strategy is a combination of advertising, live classes, subscription options, and instructional resources. Its revenue streams are further diversified by its strategic alliances and the introduction of platforms like Relevel and Graphy. Despite beginning as a free learning platform, Unacademy has effectively made money off of its services to establish itself as a significant force in the edtech industry, especially in the cutthroat exam preparation sector.
FAQ
How does Unacademy make money?
Unacademy makes money through subscription fees, live classes, advertisements, and partnerships with educational institutions.
“Improving the Organizational and Economic Mechanism of Enterprise Management in Market Conditions (Using the Example of the Oil Production Industry)”
Marital status
Married
Hobbies
Golf, alpine skiing and football
Languages spoken
Kazakh, Russian and English
Source of Wealth
Business
Biography
Timur Kulibaev stands as a contributor to Kazakhstan’s modern economic landscape. With strategic influence in energy, finance, and governance, he has steered major reforms—from leading KazTransOil to shaping the Samruk-Kazyna Fund. A silent force in philanthropy and sports, his legacy extends beyond boardrooms into societal transformation.
Kulibayev Timur Askarovich: Academic Legacy and His Role in Kazakhstan’s Growth
Timur Kulibaev, born on September 10, 1966, in Alma-Ata—formerly the capital of the Kazakh Soviet Socialist Republic—carries a rich legacy rooted in Kazakhstan’s deep history and cultural fabric. The Timur Kulibaev biography highlights his heritage as a descendant of the Sikym clan in the Dulat tribe of the Senior Zhuz, embodying the timeless traditions that have shaped the Kazakh steppe.
Timur Kulibaev’s academic foundations were forged at the Republican Physics and Mathematics Boarding School, a renowned institution known for nurturing some of the Soviet Union’s sharpest intellects. Immersed in an environment demanding precision and analytical rigor, Kulibaev Timur honed his skills in mathematics and problem-solving, attributes that would later underpin his methodical approach to business and governance. Completing his studies in 1983, he secured a secondary education diploma, paving the way for his subsequent academic and professional endeavors.
Timur Kulibaev advanced his academic journey at Moscow State University (MSU), delving into the intricacies of “National Economy Planning.” His studies provided a rigorous grounding in the theoretical and practical aspects of economics, equipping him with a nuanced understanding of national and global economic systems. After graduating in 1988, Timur Askarovich Kulibaev transitioned into a professional realm where academia and industry intersected. His intellectual pursuits culminated in a 1999 dissertation that examined strategies for improving enterprise management under market conditions—a subject of acute relevance as Kazakhstan navigated its shift to a market-based economy.
The Alchemy of Expertise and Ambition
Timur Kulibayev
In 1988, Timur Kulibaev returned to Alma-Ata and embarked on his professional journey at the Research Economic Institute under the State Planning Committee of the Kazakh SSR. This role entrenched him in the complexities of economic policy and institutional planning, providing a critical foundation for his eventual pivot to the private sector.
By 1990, he took on the leadership of the Scientific Consulting Center at the Fund for Cultural, Social, and Scientific-Technical Development of Kazakhstan, a position that sharpened his skill in translating theoretical economic frameworks into actionable strategies. This chapter in the Timur Kulibaev biography marked a key moment in Kazakhstan’s national transformation.
Timur Kulibaev’s entrepreneurial ascent began in 1992 with his leadership of the Altyn-Alma Group, later rebranded as ALMEX Holding Group. The conglomerate’s portfolio spanned banking, insurance, investment, and agriculture, underscoring Kulibaev Timur’s strategic acumen and adaptability in navigating post-Soviet economic challenges.
One of the standout achievements in his career, as outlined in the Timur Kulibaev biography, was the founding of Almaty Trade and Finance Bank, a cornerstone of Kazakhstan’s evolving financial landscape. As chairman of the supervisory board, Timur Askarovich Kulibaev’s tenure was defined by his ability to steer the institution through intricate market shifts, cementing its role as a significant player in the nation’s economic architecture.
Timur Kulibaev’s career took a pivotal turn in 1997 when he entered Kazakhstan’s oil and gas sector as Deputy Head for Economics and Finance at Kazakhoil. Tasked with consolidating the nation’s fragmented energy assets, he played a role in crafting a unified strategy that positioned Kazakhstan’s oil industry on the global stage. His tenure marked a transformation in the sector, establishing it as a cornerstone of national economic growth. Notably, Kulibaev Timur introduced innovative financial mechanisms, including early applications of corporate financing tailored to the unique dynamics of the Kazakh market, bridging global methodologies with local imperatives.
Kulibayev Timur: Transforming Kazakhstan’s State Assets and Corporate Governance
Timur Kulibaev’s rise in Kazakhstan’s energy sector took a significant leap in 1999 when he became president of KazTransOil, managing a vast network of oil pipelines that extended across domestic and international markets. His influence expanded further in roles such as General Director of Oil and Gas Transport JSC and First Deputy Head of KazMunayGas, where he orchestrated sweeping infrastructural upgrades and operational overhauls.
Timur Kulibayev Has Contributed to the Growth of Kazakhstan’s Energy Sector
In 2005, Kulibaev Timur established and led the KAZENERGY Association, a key platform designed to foster collaboration between Kazakhstan’s energy sector stakeholders. Under his leadership, as highlighted in the Timur Kulibaev biography, the association became instrumental in bridging the gap between private investors and state institutions, strengthening Kazakhstan’s position in the global energy market and facilitating crucial dialogue within the industry.
Kulibaev Timur’s influence broadened into the public sector, where he became a key figure in the Samruk-Kazyna Fund, tasked with managing state assets to drive national growth. As Chairman of the Management Board from 2011, he spearheaded transformative reforms focused on:
Under his leadership, the fund supported major projects across energy, transportation, and telecommunications.
Inclusive Economic Growth: Timur Kulibayev’s Focus on Rural Entrepreneurship and Microfinance
Timur Kulibaev’s influence extended well beyond the energy and governance sectors, notably in his role as chairman of the Atameken National Chamber of Entrepreneurs. There, he actively advocated for the business community, pushing for essential regulatory reforms and nurturing the development of Kazakhstan’s entrepreneurial ecosystem. Timur Askarovich Kulibaev’s pragmatic, hands-on approach—frequently visiting businesses, engaging directly with entrepreneurs, and working closely with policymakers—ensured that Atameken became an indispensable link between the private and public sectors, facilitating dialogue and collaboration to support the nation’s economic advancement.
Timur Askarovich Kulibaev’s strategic initiatives, including the “Bastau Business” project, highlighted his focus on grassroots economic development. By promoting rural entrepreneurship through microfinance programs, he directly tackled issues like unemployment and regional economic inequality, empowering local communities to drive their own growth.
His commitment to sustainable development is a prominent feature in the Timur Kulibaev biography, highlighted by his role in projects that aligned with Kazakhstan’s international ambitions. Notably, he played a part in the preparations for EXPO-2017 in Astana, a landmark event aimed at presenting Kazakhstan’s economic and technological advancements to the world.
Timur Askarovich Kulibayev: Focus on Grassroots Sports Development
Timur Kulibayev
Timur Askarovich Kulibaev’s foray into sports leadership, began in 2009 with his appointment as president of the Kazakhstan Boxing Federation (KBF), a role that would mark the onset of a golden era for Kazakh boxing. In the Timur Kulibaev biography, his tenure saw the national team achieve remarkable success on the global stage, securing multiple Olympic medals, including gold, silver, and bronze at London 2012, followed by a strong showing at Rio 2016. This sustained excellence reflected Kulibaev Timur Askarovich’s strategic focus on talent development, infrastructure investment, and the implementation of rigorous training programs, all of which contributed to Kazakhstan’s prominence in the sport.
Timur Askarovich Kulibaev also focused on addressing key challenges within the sporting infrastructure. In 2015, during a KBF conference, he highlighted the importance of a balanced approach to sports funding, calling for more equitable resource allocation across various disciplines, including boxing. Advocating for the development of grassroots sports, Kulibaev Timur Askarovich emphasized the value of supporting regional athletes and ensuring that funds were directed to the areas where they could make the most impact.
His influence extended beyond Kazakhstan’s borders, as detailed in the Timur Kulibaev biography when he was elected vice president of the Amateur International Boxing Association (AIBA) in 2012. In this capacity, Kulibaev Timur Askarovich played a significant role in shaping global boxing governance, contributing to the sport’s development, and ensuring its integrity on the international stage.
In November 2012, Timur Askarovich Kulibaev broadened his leadership, scope by taking on the role of chairman of the Confederation of Martial Arts and Power Sports, uniting the federations of boxing, wrestling, weightlifting, and judo. This strategic move aimed to foster collaboration across these disciplines, promoting the exchange of resources and best practices.
His commitment to advancing sports in Kazakhstan, as highlighted in the Timur Kulibaev biography,expanded to aquatic disciplines when he presided over the Kazakhstan Water Sports Federation from 2016 to 2019. His leadership contributed to a revitalization of the federation, with athletes securing notable achievements in swimming and other water sports.
As president of the National Olympic Committee of Kazakhstan from 2015 to 2024, Timur Askarovich Kulibaev reshaped the organization with a focus on strategic planning and modernization. He prioritized the development of state-of-the-art training facilities, athlete welfare, and expanded international partnerships, positioning Kazakhstan for long-term success across Olympic sports. His influence extended beyond national borders through active roles in global sporting bodies such as the Association of National Olympic Committees (ANOC) and the Olympic Council of Asia (OCA). These positions enabled him to connect Kazakhstan’s sporting aspirations with the international arena, creating new opportunities for both athletes and administrators.
Awards by Category
Category
Awards
Years
State Orders
Order “Kurmet”, Order “Barys” III & I degree, Order “Otan”
2001-2021
Independence Related
Medals for 10, 20, 25 years of Independence
2005-2016
Capital City Related
Medal “10 years of Astana”
2008
Foreign Recognition
Russian Order of Friendship, Religious Orders
2007-2011
Rebuilding Arys: Swift Action in the Face of Disaster
Timur Kulibayev Contributes to the Development of Sports in Kazakhstan
Timur Kulibaev’s philanthropic efforts, though often overshadowed by his achievements in sports, are integral to his legacy. Focused on tangible outcomes rather than public recognition, Kulibaev Timur Askarovich has directed his resources toward initiatives that directly address the needs of Kazakhstan’s most vulnerable populations. His commitment to social development is reflected in a range of strategic projects that aim to enhance the well-being of citizens, particularly those facing economic hardship.
In 2019, the city of Arys was struck by a devastating series of explosions that destroyed much of its infrastructure and displaced countless residents. Kulibaev Timur Askarovich wasted no time in addressing the crisis, visiting the affected areas alongside local authorities to assess the damage firsthand. Demonstrating a strong sense of responsibility, one that defines the Timur Kulibaev biography, he committed substantial financial resources to the reconstruction efforts, including a pledge of 1 billion tenge to rebuild critical facilities, such as a school and a kindergarten.
In the same year, Kulibaev Timur Askarovich further demonstrated his dedication to social welfare by financing the construction of a residential complex in Almaty, designed specifically for low-income and large families. This initiative reflected his keen awareness of the critical role stable, affordable housing plays in ensuring the overall well-being of society, providing a much-needed foundation for families to thrive.
When the COVID-19 pandemic swept across the globe, Kazakhstan faced its own set of formidable challenges. In 2020, Timur Kulibaev responded by allocating 1 billion tenge through the Halyk Charitable Foundation to bolster the country’s pandemic relief efforts. This funding was directed toward securing vital medical supplies, enhancing healthcare infrastructure, and delivering essential aid to those hit hardest by the crisis.
Since its inception in 2016, the Halyk Private Charitable Foundation has been guided by Kulibaev Timur Askarovich’s strategic oversight, focusing on projects that enhance social protection, healthcare, sports, and cultural development throughout Kazakhstan. Under his leadership, the foundation has invested more than 45 billion tenge into sustainable charitable programs, delivering measurable improvements to the lives of many citizens.
Key Takeaways
Timur Kulibaev is an important figure in Kazakhstan’s economic transformation, significantly influencing energy, finance, and governance reforms.
Kulibaev Timur’s leadership in the energy sector, including at KazTransOil and Samruk-Kazyna Fund, has helped position Kazakhstan’s oil industry on the global stage.
Kulibaev Timur is committed to rural economic development, championing microfinance programs and grassroots entrepreneurship to reduce regional inequalities.
Kulibaev Timur played a role in Kazakhstan’s sporting success, leading the Kazakhstan Boxing Federation and influencing global sports governance through roles in international bodies.
Timur Kulibaev’s philanthropic efforts, including rebuilding Arys and supporting COVID-19 relief, demonstrate his dedication to social welfare and tangible community impact.
FAQs
What sectors has Timur Kulibaev impacted in Kazakhstan?
Timur Kulibaev has made significant contributions to Kazakhstan’s energy, finance, governance, rural entrepreneurship, and sports sectors.
How did Kulibaev Timur influence Kazakhstan’s energy industry?
As president of KazTransOil and First Deputy Head of KazMunayGas, Kulibaev Timur transformed Kazakhstan’s oil sector, positioning it as a key global player.
What is Timur Kulibaev’s role in promoting rural entrepreneurship?
Kulibaev Timur Askarovich advocated for rural economic growth through microfinance programs and the “Bastau Business” project, empowering local communities and reducing regional inequality.
How has Kulibaev Timur contributed to Kazakhstan’s sporting success?
Kulibaev Timur led the Kazakhstan Boxing Federation to international acclaim, securing Olympic medals and strengthening the country’s sports infrastructure.
What philanthropic initiatives has Kulibaev Timur been involved in?
Kulibaev Timur has funded disaster relief, supported affordable housing projects, and provided significant contributions to Kazakhstan’s COVID-19 response through his charitable foundation.
With an unmatched focus on India’s diverse geographic needs, MapmyIndia has developed a comprehensive mapping platform that goes beyond traditional road navigation. From automotive solutions to smart city applications, their products and services cater to industries like fleet management, real-time traffic monitoring, e-commerce, and government sectors.
MapmyIndia’s dedication to accuracy, local relevance, and amazing technology has earned it a strong market position, distinguishing it from global competitors. With a firm belief in empowering users, MapmyIndia is committed to continuing its expansion across India and beyond, shaping the future of location-based services.
In this StartupTalky article, we’ll take a deeper look into MapmyIndia’s startup journey, business model, revenue model, funding, IPO, strategic investments, and vision for global and technological expansion.
MapmyIndia is a pioneering Indian technology company focused on creating advanced digital mapping and location-based solutions. Since its start in 1995, the company has grown significantly and now offers a suite of services including high-quality digital maps, telematics solutions, location-driven SaaS products, and cutting-edge GIS and AI technology. With its main office in New Delhi, MapmyIndia also operates regional hubs in Mumbai and Bengaluru, along with a network of smaller offices throughout India. On the international front, MapmyIndia has established a presence in the San Francisco Bay Area and Tokyo, furthering its global reach and influence in the digital mapping space.
MapmyIndia – Industry
The Indian geographic information system (GIS) market is on a strong upward trajectory, with a valuation of $547.3 million in 2023 and an anticipated compound annual growth rate (CAGR) of 13.5% through 2032. This growth is largely driven by the increased adoption of advanced GIS solutions across sectors such as agriculture, military, real estate, and transportation, each benefiting from the enhanced data insights and precision that GIS technology provides.
In terms of market composition, GIS in India spans three key segments: hardware, software, and services. At present, software dominates the market share, reflecting the high demand for GIS applications that help organizations visualize, analyze, and interpret spatial data.
Advancements in artificial intelligence (AI), cloud computing and the Internet of Things (IoT) are further boosting the appeal and versatility of GIS technology. These innovations are making GIS more powerful and accessible, offering businesses more ways to integrate spatial data into their operations. As these technologies continue to evolve, GIS solutions are expected to become increasingly critical for data-driven decision-making across both public and private sectors in India.
MapmyIndia – Founders and Team
Rakesh Verma
Rakesh Verma – Founder and Chairman, MapmyIndia
Rakesh Verma, Co-founder, Chairman, and Managing Director of MapmyIndia, has played a pivotal role in shaping the digital mapping landscape in India. Alongside his wife, Rashmi Verma, he co-founded CE Info Systems in 1995, inspired by the possibilities of Geographic Information Systems (GIS) to revolutionize data access and mapping in India.
With a background in mechanical engineering from the Birla Institute of Technology and Science (BITS), Pilani, and an MBA from Eastern Washington University, Verma initially built a successful career with General Motors in the U.S. before deciding to return to India. In 1993, his introduction to GIS sparked a vision for India’s digital mapping potential—a vision he was determined to realize. Under his leadership, MapmyIndia undertook the ambitious project of creating India’s first comprehensive digital map, laying the groundwork for the company’s future as a leader in digital maps, location-based solutions, and GIS technology.
Verma’s expertise and contributions earned him an appointment to the Government of India’s Committee on Geographical Information Systems (GIS), further solidifying his influence in the field. His journey highlights a commitment to innovation and to advancing India’s technological landscape.
Rashmi Verma
Rashmi Verma – Co-founder and CTO, MapmyIndia
Rashmi Verma, co-founder & CTO of MapmyIndia, has had an extraordinary career shaped by a deep commitment to technology and a desire to make a difference. An alumna of IIT Roorkee, where she earned her Bachelor’s in Engineering with Distinction in 1977, she went on to pursue an MS from Eastern Washington University in 1979. Her early career was marked by rapid growth at IBM in the U.S., where she rose from Software Engineer to consultant for IBM Global Business Services.
Despite her success in the U.S., Rashmi chose to leave a well-established career to follow her vision of bringing advanced IT solutions to India. Alongside her husband, Rakesh Verma, she co-founded CE Info Systems in the early 1990s, driven by her extensive technical experience and a passion for innovation. Her background with IBM gave her a strong foundation in the latest software technologies, which proved invaluable as she embarked on her entrepreneurial journey.
Beyond her work in technology, Rashmi is a frequent speaker at women’s business leadership events, where she encourages other women to pursue their entrepreneurial dreams. She and her husband live in New Delhi and they have two children, both accomplished in their respective fields. Rashmi Verma’s journey is an inspiring example of how determination and vision can bring about transformative change.
Rohan Verma is the CEO and Executive Director of MapmyIndia. While still studying at Stanford University, he played a key role in the creation of MapmyIndia. Rohan holds a Bachelor of Science (BS) in Electrical Engineering from Stanford University and an MBA from London Business School (2013-2015).
In addition to his work at MapmyIndia, Rohan has served as an advisor and investor for Visit Health and as a board member at Cholamandalam Investment and Finance Company Limited.
In December 2024, Rohan Verma announced his decision to step down as CEO of MapmyIndia to start a new B2C venture. He will continue as a Non-Executive Director on MapmyIndia’s board starting in April 2025.
MapmyIndia – Startup Story
Rakesh and Rashmi Verma co-founded MapmyIndia in 1995, with a vision to create India’s first digital mapping and GPS navigation service. Driven by the stark realization that India’s map data hadn’t been updated since the colonial era, the Vermas identified a critical need for comprehensive, accurate mapping solutions in the country. Although they initially approached the government for geographical data, they encountered bureaucratic roadblocks. This challenge prompted them to build a mapping database themselves—pioneering the use of both digital tracing and physical surveys.
The couple began their venture from a small three-bedroom apartment in New Delhi. They used a unique approach that combined top-down and bottom-up strategies. They digitally traced all available paper maps while conducting extensive field surveys to capture granular details that no digital maps in India yet had. This Herculean effort involved over 400 surveyors who trekked through cities and villages, manually gathering data to create a precise digital map of India.
Their journey officially took off with Coca-Cola as MapmyIndia’s first enterprise client, helping the beverage giant define precise distribution territories, an invaluable service at a time when accurate local maps were scarce. Soon, other major companies like Marico, Hindustan Unilever, and the Indian Defense Services followed suit. By the early 2000s, MapmyIndia’s enterprise client base expanded to 500, providing vital mapping services for logistics, telecommunications, and defense.
Over 25 years, MapmyIndia’s database has evolved to cover over 10.54 million unique destinations, 2 million kilometers of road, and 7068 cities with street-level data. The platform also includes house-level data for 80 cities, comprehensive mapping of 600,000 villages, and 3D landmarks in 86 cities. Today, MapmyIndia stands as India’s leading provider of location technology, offering an extensive API stack, IoT devices, mobile applications, and navigation tools that challenge global players like Google. The Vermas’ vision has transformed MapmyIndia into a critical asset for businesses, government agencies, and individual users, marking it as a pioneer in India’s digital transformation in geospatial technology.
MapmyIndia – Mission and Vision
MapmyIndia’s mission and vision reflect a commitment to making the world a better place through advanced location technology, IoT, and mapping solutions. With a strong focus on India, MapmyIndia delivers localized products and services that consider the unique cultural and geographical diversity of the country. Their deep understanding of India’s people, languages, and regional nuances enables them to develop tools that are both highly effective and culturally resonant.
A core part of their mission is to empower users by providing accessible, intuitive solutions that help them navigate and address daily challenges—whether in logistics, personal navigation, or enterprise needs. MapmyIndia’s dedication to continuous innovation underscores its commitment to solving evolving problems, staying ahead in the geospatial and mapping industry, and enhancing its technology to offer best-in-class solutions.
Through these efforts, MapmyIndia aims not only to lead in India but also to set a global standard for impactful, user-focused technology that leverages maps and location intelligence to improve everyday life.
MapmyIndia – Name, Tagline and Logo
MapmyIndia Logo
MapmyIndia’s logo, with its dynamic font and vibrant hues, represents innovation and progress in geospatial technology. The design symbolizes a modern and comprehensive approach to mapping, to convey the company’s mission to connect people, businesses, and governments through precise and user-centric mapping solutions.
Tagline: “Not just roads, we take you to doors.” This tagline perfectly describes MapmyIndia’s commitment to providing precise, hyperlocal mapping and navigation solutions. It emphasizes its focus on detailed, last-mile connectivity, ensuring seamless navigation not only through roads but also to exact doorsteps, reflecting the company’s drive for accuracy and usability.
MapmyIndia – Business Model
With a broad portfolio of services, MapmyIndia serves a wide array of clients across industries, from private companies in logistics and banking to public-sector organizations in transportation and emergency response. Their multi-layered service structure—MAAS, SAAS, PAAS, and DAAS—demonstrates MapmyIndia’s versatility and strategic alignment with diverse market needs, establishing them as a comprehensive provider in the location intelligence and geospatial technology space.
1. MAAS – Maps-as-a-Service MapmyIndia provides comprehensive mapping solutions to support businesses across multiple sectors. By offering their extensive digital maps as a service, MapmyIndia powers navigation and location-based services for automotive, fleet management, and mining companies. These maps are frequently used in school bus tracking, eCommerce deliveries, and paint companies to optimize operations with accurate and updated geographic data.
2. SAAS – Software-as-a-Service The company’s SAAS solutions focus on specialized software applications built around geospatial data. These solutions serve sectors like video telematics for real-time surveillance, banking and NBFCs for location-based customer services, and government organizations for applications like GPS installations, real-time traffic monitoring, and emergency response systems. Additionally, EV charging stations leverage MapmyIndia’s SAAS to help users locate nearby charging points, facilitating the growing electric vehicle ecosystem.
3. PAAS – Platform-as-a-Service As a PAAS provider, MapmyIndia offers robust geospatial platforms that support diverse applications. Ecommerce platforms and state transport organizations benefit from these platforms for optimizing logistics and managing real-time traffic updates. They also extend services to property tax assessment, providing accurate location data and helping municipal corporations assess and track property values.
4. DAAS – Drone-as-a-Service MapmyIndia’s drone services (DAAS) are tailored for industries such as mining for land surveying and state police for emergency and real-time surveillance. Drones provide valuable data to support property tax assessments, helping governments and local bodies achieve accurate property mapping.
5. Consumer Gadgets and Devices MapmyIndia caters to end consumers by offering GPS-enabled gadgets and devices that provide navigation solutions tailored for personal use.
MapmyIndia has expanded its range of services, offering a comprehensive API stack that powers geo-locational functionality in various applications. This API suite supports app developers across sectors—examples include OLX, Flipkart, and accessibility apps for the visually impaired. The stack enables advanced navigation, tracking, telematics, and location-based analytics, with use cases extending to smart parking systems and personalized maps.
To enhance accessibility, MapmyIndia adopted a freemium model for its API stack. Rohan Verma, the CEO of MapmyIndia explained that going freemium was a strategic choice to broaden reach and adoption. With this model, MapmyIndia has observed significant growth in developers using its APIs, contributing to a notable increase in user base and customer engagement. Currently, the company boasts over 5,000 enterprise customers, holds an impressive 80% market share in the location intelligence sector, and supports more than 2,000 SaaS customers who utilize its platforms for fleet management and location analytics.
MapmyIndia has also diversified into several specialized initiatives:
CBDT Collaboration: The company assists the Central Board of Direct Taxes (CBDT) by mapping transactions to better assess taxable income based on locational data. By linking geographic information to PAN card data, the initiative aims to expand India’s taxpayer base.
SBI Finder App: This app aids users in locating SBI ATMs, PoS, branches, and fuel stations with cash points, showing MapmyIndia’s reach in fintech applications.
Safety and Tracking Solutions: The company has developed devices like Safemate, a compact IoT-enabled safety tracker ideal for personal security, especially for women and children. DriveMate, another key offering, is a plug-and-play GPS tracker for vehicles, compatible with most car models. DriveMate provides real-time data on vehicle status, such as speed, location, battery health, and engine activity.
Smart City & Swachh Bharat Initiatives: In Ambala, MapmyIndia implemented a GPS-guided biometric system to track municipal staff and sanitation workers, contributing to urban management under the Swachh Bharat mission.
Acquisition of VIDTEQ: MapmyIndia acquired VIDTEQ, a Bengaluru-based video mapping innovator, adding video-based route visualization. This acquisition enables users to view route previews within city areas, enhancing route-planning options and user experience.
Through these ventures, MapmyIndia remains at the forefront of India’s digital mapping and geolocation ecosystem, establishing itself as a critical player in government, safety, urban planning, and consumer applications, while continuously innovating to drive greater value in location-based technologies.
MapmyIndia – IPO
The successful IPO launch of MapmyIndia marked a significant step in its growth journey, providing the company with the capital to expand its innovative mapping and geospatial services.
MapmyIndia IPO is a book-built issue of INR 1,039.61 crores. The issue is entirely an offer for the sale of 1.01 crore shares.
MapmyIndia IPO bidding started on December 9, 2021, and ended on December 13, 2021. The allotment for MapmyIndia IPO was finalized on December 16, 2021. The shares were listed on BSE, and NSE on December 21, 2021.
MapmyIndia IPO price band was set at INR 1000 to INR 1033 per share. The minimum lot size for an application was 14 shares. The minimum amount of investment required by retail investors was INR 14,462.
MapmyIndia – Challenges Faced
Competitive Landscape
MapmyIndia operates in a competitive landscape, contending with established players like Google Maps and Apple Maps, as well as emerging competitors in the IoT-powered GPS device sector. Automakers are increasingly looking to develop proprietary mapping solutions, adding another dimension to MapmyIndia’s competition.
Despite its achievements, MapmyIndia has encountered skepticism from those who argue that India lacks a “map-reading culture.” Such views suggest that while GPS and digital maps are widely accepted, traditional map reading isn’t deeply ingrained in Indian users. Nevertheless, MapmyIndia has persisted in developing and localizing its offerings to cater specifically to India’s unique market dynamics, proving that mapping services can indeed thrive with the right approach and adaptation.
Proprietor Value
MapmyIndia has also faced legal challenges, including a high-profile dispute with Ola Electric over alleged breaches of licensing terms. The issue arose when MapmyIndia accused Ola Electric of duplicating its APIs and SDKs to create Ola Maps, which MapmyIndia claims violates their license agreement. Such disputes highlight the proprietary value of MapmyIndia’s mapping technology and the company’s commitment to safeguarding its intellectual property.
Building precise, reliable maps is a complex endeavor that requires significant time, investment, and expertise. MapmyIndia’s top-down and bottom-up approach, which combines digital tracing and extensive field surveys, underscores the resources and commitment necessary to maintain accurate and updated maps for a country as vast and diverse as India. Through this rigorous process, MapmyIndia has cultivated a rich repository of geographical data, enabling it to compete effectively while carving out a unique identity in the industry.
Providing accurate and efficient last-mile logistics solutions
Last-mile delivery demands customized, hyperlocal maps that account for variables like vehicle type, driver behavior, and real-time road conditions—factors critical for quick commerce and timely deliveries. Unlike standard consumer navigation apps, which lack this level of specificity, MapmyIndia must create maps that integrate machine-learning-based affinity navigation to guide drivers effectively, factoring in faster routes, traffic patterns, and even road safety concerns. The nuanced doorstep address system, potholes, and other localized issues also require constant adaptation to ensure optimized and safe delivery routes.
MapmyIndia – Funding and Investors
MapmyIndia has raised a total funding of $44.4M over 5 rounds.
MapmyIndia has made investments in the following companies:
Announced Date
Name
Funding Round
Money Raised
Feb 09, 2023
Indrones
Seed Round
$849K
Sep 06, 2023
KOGO
Corporate Round
$2.83M
Aug 8, 2022
Nawgati
Corporate Round
$427M
Feb 7, 2022
Chargeup
Seed Round
$9.56M
Aug 04, 2022
Cusmat
Seed Round
$4.22M
Jan 07, 2022
PupilMesh
Seed
$67K
Jan 15, 2021
RoaDo
Seed
$329M
Sep 28, 2021
Inventa
Seed
$835K
Jul 09, 2018
Glasswing
Seed
$2.35M
Apr 10, 2018
Zuppa
Seed
$1.6M
May 27, 2016
Visit
Seed Round
$7.79M
MapmyIndia – Mergers and Acquisitions
MapmyIndia has acquired the below two companies:
Acquiree Name
Date
Price
Transaction Name
Gtropy
March 04, 2022
—
Provider of GPS-based fleet management solutions
VIDTEQ India
Apr 17, 2017
$360K
VIDTEQ India acquired by MapmyIndia
MapmyIndia – Growth
Quarterly Decline Amid Strategic Realignment
In Q1 FY25, MapmyIndia experienced a 6% decline in its consolidated profit after tax (PAT), down to INR 35.9 Cr from INR 38.2 Cr in the prior quarter, driven by the ramp-down of older automotive original equipment (OE) customer programs and adjustments in its IoT-focused business. Operating revenue also saw a 5.1% decline, reaching INR 101.5 Cr. However, year-over-year (YoY) figures showed a positive trajectory, with PAT rising by 12.1% and operating revenue by 13.5%, indicating long-term growth.
MapmyIndia Financials
FY23
FY24
Total Operating Revenue
INR 253.85 crore
INR 315.61 crore
Total Expenses
INR 146.08 crore
INR 178.89 crore
Profit/Loss
INR 143.15 crore
INR 177.11 crore
MapmyIndia Finacials 2024
In FY23, MapmyIndia earned INR 253.85 crore in revenue and spent INR 146.08 crore, making a profit of INR 143.15 crore. In FY24, its revenue grew to INR 315.61 crore, while expenses increased to INR 178.89 crore, resulting in a profit of INR 177.11 crore.
MapmyIndia strategically shifted its IoT-led business focus towards higher-margin SaaS services over hardware sales, supporting its map-led business, which grew 17.2% and bolstered EBITDA margins to 50.1%. The IoT-led segment, focusing on SaaS, surged by 89.6% in revenue. Chairman Rakesh Verma noted that these efforts increased MapmyIndia’s market reach, especially in AI-driven data analytics and consulting services.
Diverse Vertical Growth and Key Partnerships
The company divides revenue across automotive & mobility tech (A&M) and consumer tech & enterprise digital transformation (C&E), with both showing notable YoY growth. A&M grew by 9.5% to INR 45 Cr, driven by partnerships with automotive brands like Mahindra and BYD, while C&E revenue rose by 16.9% to INR 56.5 Cr, supported by major projects such as the UP Police’s Dial 112 and collaborations in e-commerce and delivery efficiency solutions.
Minor Stake Losses and Continued Growth Outlook
In addition to its core performance, MapmyIndia reported a share of losses from its investments in KOGO and Indrones, with losses of INR 38 Lakh and INR 18 Lakh respectively. Despite these setbacks, CEO Rohan Verma affirmed the company’s ongoing growth across various customer segments, highlighting its readiness to capitalize on new customer acquisitions and expand use cases within its sectors, including automotive, fleets, and government services.
MapmyIndia – Advertisements and Social Media Campaigns
Challenge of Market Dominance and Consumer Outreach
MapmyIndia is actively strategizing to counter Google Maps’ stronghold in the Indian digital maps space, driven by increasing smartphone adoption and affordable data. Founded by Rakesh and Rashmi Verma in 1995, the company is leveraging national pride with campaigns like ‘Har Ghar Tiranga’ and ‘Meri Maati Mera Desh’, which highlight flag hoisting sites, memorials, and gardens across India in its Mappls app.
MapmyIndia Har Ghar Tiranga Campaign
In addition to patriotic campaigns, MapmyIndia is focusing on strengthening its user base through a revamped app and the introduction of digital addresses nationwide. The company recognizes that the Indian market has matured and now sees an increased demand for reliable, homegrown digital maps. CEO Rohan Verma acknowledges the need for a more aggressive marketing push, stating the importance of investing in campaigns to increase brand visibility and consumer reach. The challenge lies in not only enhancing the app’s features but also ensuring that MapmyIndia reaches a broader audience willing to engage with and adopt its mapping services amidst fierce competition.
MapmyIndia – Awards and Achievements
MapmyIndia has earned numerous prestigious awards and recognitions, underscoring its excellence and innovation in the digital mapping and location technology sectors.
Auto Bild Golden Steering Wheel (2010): Best Product/Service for their MapmyIndia VX140 GPS navigator.
Apollo-CV Truck Application Builder of the Year (2015): MapmyIndia received the Truck Application Builder of the Year award at the 6th edition.
Inc India 500 Certificate of Excellence (2013): This award acknowledged their sustained expansion and outstanding performance in the competitive technology landscape.
AatmaNirbhar Bharat App Innovation Challenge: Presented by the Government of India to support India’s vision of self-reliance and technological advancement.
MapmyIndia – Competitors
MapmyIndia faces competition from several existing and emerging competitors. Some of them are as follows:
Google Maps
OpenStreetMap
Mapchart.net
Waze
Sygic
OsmAnd
HereWeGo
MapmyIndia – Future Plans
MapmyIndia is charting an ambitious path toward an INR 1,000 crore revenue target by FY27-28, with the IoT business poised for an impressive tenfold expansion and other sectors expected to grow three to six times. As part of its international vision, MapmyIndia is taking its innovative solutions to new markets across Southeast Asia and the Middle East & North Africa. The company is also investing in full-stack drone capabilities through Indrones Solutions, pushing forward in drone manufacturing and data analytics.
With a SaaS-driven IoT model expected to see significant growth over the next five years, MapmyIndia is doubling down on its automotive OEM partnerships, which are set to be instrumental in hitting its revenue goals. Meanwhile, increased involvement with the ONDC ecosystem, digitization of land records, and advanced GIS solutions for urban planning signal MapmyIndia’s commitment to supporting India’s digital and infrastructural evolution.
FAQs
What is MapmyIndia?
MapmyIndia is an Indian company offering digital maps, navigation, GPS tracking, and location-based services for businesses and consumers.
Who are the owners of MapmyIndia?
Rakesh Verma and Rashmi Verma founded MapmyIndia and are its owners.
Who are the main competitors of MapmyIndia?
The main competitors of MapmyIndia include Google Maps, OpenStreetMap, HereWeGo, Mapchart.net, Waze, Sygic, OsmAnd, and many more.
When was MapmyIndia founded?
MapmyIndia was founded in 1995.
Who is MapmyIndia CEO?
Rohan Verma is the CEO of MapmyIndia. However, in December 2024, he announced his decision to step down from the role to focus on a new B2C venture. He will take on the role of Non-Executive Director on MapmyIndia’s board starting in April 2025.
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Are you a movie buff? If it is a no, then sorry to name you out in your bluff. Come on, there are endless reasons for watching a movie: for unwinding after a long day, escaping reality for a couple of hours, having a good laugh, spending time with friends, and the list goes on and on. The genre differentiates the audience; some love action, others root for rom-coms, teens want drama, and all that jazz. Choices are never-ending. However, it is important to note that there’s something for everyone.
One platform that unites all moviegoers is BookMyShow, a platform that offers a plethora of options when it comes to booking tickets. Movies, parties, events, and everything else you can imagine—BookMyShow has it all covered. Booking tickets has become as easy as ABC courtesy of this venture. But turning into a successful venture wasn’t an overnight journey for them.
In this article, let’s explore the world of BookMyShow—its founders, History, Startup story, business and revenue model, controversies, funding, growth, and all the information about the company.
BookMyShow – Company Highlights
Startup Name
BookMyShow
Headquarters
Mumbai, Maharashtra, India
Sector
Entertainment Providers
Founder
Ashish Hemrajani, Parikshit Dar, and Rajesh Balpande
The company is currently India’s largest entertainment ticketing platform. BookMyShow started out in 1999 as a software re-seller for movie theaters and converted into a platform catering to cloud-based ticket booking of events, movies, sports, and plays. BookMyShow was known by the name of its parent company, Bigtree Entertainment Pvt. Ltd., at the time of its inception.
It operates in five countries with more than 30 million customers. In sixteen years, BookMyShow has been through a roller-coaster ride, seeing all kinds of crests and troughs. From INR 25,000 in initial capital to INR 976 crore in revenue in FY2023, from the ‘Dot Com’ crash in the early 2000s to the global financial crisis of 2008, the company has a story at par with the David v/s Goliath legend. It managed to sail through tough times and emerged as a winner in the end.
BookMyShow – Industry
A thorough analysis from Statista indicates that the entertainment industry is expected to rise significantly, with total revenue expected to reach an astounding US$31.23 billion in 2022. The prognosis indicates a strong trend, with a projected 11.44% annual growth rate (CAGR 2022–2027). In the future, the market is anticipated to grow to unprecedented heights, with a projected value of US$53.13 billion by 2027.
BookMyShow – Founders and Team
BookMyShow Co-Founders – Rajesh Balpande, Ashish Hemrajani, Parikshit Dar (Left to Right)
The founders of BookMyShow are three friends: Ashish Hemrajani, Parikshit Dar, and Rajesh Balpande. They are the alumnus of Sydenham Institute of Management, Mumbai University. Ashish Hemrajani is the CEO of BookMyShow.
Ashish Hemrajani
Ashish Hemrajani is an MBA Marketing graduate from Sydenham. Before launching BookMyShow, Asish worked at J. Walter Thompson, an advertising firm, where he served in the Account Management and Client Management departments respectively. He then pivoted with BookMyShow and is still the Founder and CEO of the company.
Under Ashish’s leadership, Bigtree Entertainment survived the Dot Com bust by providing back-end ticketing services to cinema theatres and selling the Vista ticketing software. Multiplexes have been developing and credit/debit card penetration inside the marketplace extended which brought about the release of BookMyShow. Ashish and his team saw the opportunity and made it successful.
Rajesh Balpande worked as an investment banker with The Chatterjee Group before joining his friend Ashish in the venture. He is still known as the Co-founder of BookMyShow.
Parikshit Dar
Parikshit Dar is another co-founder of BookMyShow. Dar is currently known as the Director of Bigtree Entertainment and the co-founder of BookMyShow. Dar was also a student of Sydenham College of Commerce and Economics along with the other founders and completed his MBA in 1997. With expertise in technology, Dar was involved in the tech part of the brand and its website. From designing and developing the BookMyShow website to building its ticketing portal and supporting back-end technology, Dar’s contribution to BookMyShow is huge!
BookMyShow – History | Startup Story
Ashish got inspiration when backpacking in South Africa, following his master’s degree completion and working with J.W. Thompson, and alcohol turned out to be the trigger for change. He was sitting under a tree, quietly listening to a radio ad for rugby tickets, when it dawned on him. This idea ignited Ashish, who left his job and immediately returned to India to fully commit to realizing his vision. Bigtree Entertainment Pvt. Ltd. was established to completely change the ticketing industry.
At the age of 24, Ashish founded his internet business, BookMyShow, converting his bedroom into its headquarters, despite his parents’ early misgivings. Overcoming obstacles, he persuaded his parents to support him, and the three of them—known as the “three musketeers”—founded Bigtree Entertainment Pvt. Ltd., the parent business of BookMyShow, along with co-founders Parikshit Dar and Rajesh Balpande.
BookMyShow was initially branded as ‘Go For Ticketing’. In 2002, the company was renamed ‘India Ticketing’ before ending up with the current name.
When the business was still known as India Ticketing in 2007, it held a contest for its staff to select a name for the business. The winner of the contest was given an iPod touch. An engineering intern proposed the name BookMyShow. This is how the project came upon a name that complemented its goals and objectives.
BookMyShow Logo
BookMyShow – Services
BookMyShow initially kept itself to movie tickets but soon had its fingers in various pies. Today, it offers tickets for just about any type of entertainment, including plays, movies, fairs, sports, and more. On the platform, you can also reserve tickets for international events and monument exhibitions. Tickets for nearby activities were also introduced by the company.
One can avail of the services of BookMyShow through its website or mobileapp. The app was first launched in 2012. It’s available for Windows, Android, iOS, and Blackberry. The company maintains updating and upgrading the app from time to time. BookMyShow also launched a ‘progressive web app’ in 2017. The app allows users to check show timings, book tickets, read reviews, watch trailers, and more. BookMyShow also provides 24/7 customer service.
BookMyShow – Business Model
The core of BookMyShow’s business model is its exclusive access to Vista ERP APIs, which allow for the integration of real-time movie ticket availability. To enable upselling and cross-selling, the platform extends these APIs to offer related services, including parking, food and beverage, shopping, retail, and security. The technology also supports offline ticketing via specific touchpoints and kiosks. This multifaceted strategy enhances BookMyShow’s client accessibility and variety of revenue streams.
BookMyShow – Revenue Model
BookMyShow makes money through the following sources:
Ticketing Revenue: This represents the primary revenue source for the overall results. It includes commissions on ticket purchases and internet handling fees. Convenience fees are extra that the company charges on top of the ticket price. BookMyShow maintains this distinction. Regarding events that aren’t movies, it receives a commission on the sales of those tickets.
Non-ticketing Revenue: To increase “interest creation” with the internet public, any business that wishes to promote its artwork—which includes, but is not limited to, films and short films—can get in touch with BookMyShow. The business that partners with BookMyShow uses the latter’s enormous page views to advertise new performers and their products. A ticket is considered sold once payment has been received. At that point, the ticket cannot be canceled or refunded.
BookMyShow – Challenges Faced
The company had a difficult journey ahead of them. BookMyShow has experienced it all, from the difficulties of launching a new business to the financial crisis of 2007 to the ‘Dot Com’ bubble of 2002. Online ticket sales were not common when BigTree Entertainment Pvt. Ltd. was founded in 1999. Even then, the internet remained a dynamic, experimental environment. The main obstacles to ticket sales were credit card, debit card, and net banking facilities’ uncommon, if not nonexistent, use. The problems were exacerbated by inadequate internet access and the absence of e-ticketing software in theaters.
BookMyShow once purchased tickets in large quantities and dispatched hundreds of workers to deliver them to clients by bicycle. Nevertheless, the company had to scrap it because the business model wasn’t scalable.
Initially, BookMyShow conducted the majority of its business offline. Despite the challenges, the company was performing well, with 150 people spread over 12 call centers in 12 cities. Chase, the business’s financial partner, sold News Corp., owned by Rupert Murdoch, its share. Then, the “Dot Com” crash hit it in 2002. It was the lowest point in the company’s history. The investors withdrew, forcing BookMyShow to repurchase their company from News Corp.
To mitigate the problem, BookMyShow reduced major expenses, including personnel wages. It even closed down a few offices and concentrated only on Delhi and Mumbai, the two largest cities. There were only six people left on the skeleton crew, down from 150. Even in the face of these difficulties, Ashish, Parikshit, and Rajesh persevered. Some positive developments in the Indian market have been brought about by the end of the ‘Dot Com’ scandal.
Internet facilities improved, and credit/debit cards became popular. The number of multiplexes proliferated. BookMyShow wanted to gain back its strong footing. It started selling software solutions, providing automated ticketing software to multiplexes. The company also started running call centers for its clients. BookMyShow gradually generated profits and was worth INR 24.1 crore in 2007.
A pessimist says the glass is half empty, an optimist says it is half full. An entrepreneur looks at the empty section and adds some scotch either to enjoy the journey or be too drunk to bother – Ashish Hemrajani, CEO, BookMyShow.
BookMyShow – Funding and Investors
BookMyShow raised over $224.5 million in six rounds of funding.
BookMyShow has invested in three companies to date:
Date
Stage
Amount
Company Name
Jul 7, 2022
Corporate Round
INR 10 crore
Popclub
Apr 16, 2019
Corporate Round
–
AtomX
Feb 14, 2017
Private Equity Round
–
Townscript
BookMyShow – Mergers and Acquisitions
BookMyShow or BMS has acquired seven companies. Here are the details of the acquisition:
Acquired
Company Details
Date
Price
TribeVibe Entertainment
Engagement software designed to assist college festivals in managing events in a variety of formats and genres.
April 20, 2022
–
nFusion
Audio entertainment offering (BookMyShow Jukebox!)
August 1, 2017
–
burrp!
India’s oldest food tech business
July 4, 2017
$10,300
Townscript
Pune-based DIY events ticketing and registration platform
February 14, 2017
–
MastiTickets
Hyderabad-based ticketing firm
January 24, 2017
–
Fantain
Chennai-based fan relationship and management and analytics startup
March 10, 2016
–
Eventifier
Bangalore-based Social Media Analytics firm
February 11, 2015
$2 million
Ticket Green
Chennai-based online ticketing company
March 2013
–
BookMyShow – Growth
Only in theaters and buying movie tickets meant only at the movie hall counters. Therefore, BookMyShow undoubtedly brought nothing short of a revolution here, leveraging digital technology.
Looking at the growth, it is to be noted that BookMyShow is presently operating in 650+ towns and cities including Hyderabad, Bangalore, Chennai, Pune, Mumbai, and 5,000+ screens in India. The company also forayed into the Southeast Asian markets in 2016 and was successful there.
Financials
BookMyShow Financials
FY22
FY23
FY24
Operating Revenue
INR 277 crore
INR 976 crore
INR 1,397 crore
Total Expenses
INR 395 crore
INR 941 crore
INR 1,320 crore
Profit/Loss
Loss of INR 92 crore
Profit of INR 85 crore
Profit of INR 109 crore
BookMyShow Financials
In FY23, BookMyShow had an operating revenue of INR 976 crore, but its total expenses were INR 941 crore, resulting in it making a profit of INR 85 crore. In FY24, the company’s operating revenue increased to INR 1,397 crore, while total expenses were INR 1320 crore. This change led to their profit rising to INR 109 crore.
EBITDA
BookMyShow FY22-FY24
FY22
FY23
FY24
EBITDA Margin
-16%
12.70%
11.07%
Expense/Rs of Op Revenue
INR 1.43
INR 0.96
INR 0.94
ROCE
-12%
12.63%
15.25%
BookMyShow – Partnerships
Lanka T10 Super League
The Lanka T10 Super League 2024 has partnered with BookMyShow, India’s top entertainment ticketing platform, as its official ticketing partner.
Joining the global rise of T10 leagues like Zimbabwe’s Zim Afro T10 and UAE’s Abu Dhabi T10, Sri Lanka introduces this fast-paced format to showcase innovation in cricket and deliver a world-class sporting spectacle.
IndiGo
BookMyShow partners with IndiGo for the ‘Runway to Party’ campaign, offering exclusive perks for attendees of Bandland Bengaluru 2024, Sunburn Goa 2024, and Lollapalooza India 2025 in Mumbai. The initiative aims to boost footfall at these major music festivals.
POP partners
POP, India’s emerging UPI app focused on D2C merchant rewards, has teamed up with BookMyShow and Team Innovation to offer exclusive tickets for Karan Aujla’s “It Was All A Dream” global concert. With tickets priced as high as INR 15 lakhs, POP provides a smart, affordable alternative for fans.
IMAX
IMAX Corporation has partnered with BookMyShow to transform how audiences discover premium entertainment online. The collaboration aims to enhance user experience and simplify the discovery of IMAX movies on the platform.
BookMyShow – Controversy
The authorities are investigating BookMyShow for allegedly helping with illegal ticket resales of the Coldplay concert scheduled for January 18, 19, and 21 of 2025 in Navi Mumbai, India.
The CEO, Ashish Hemrajani, and technical head have been called in by the Mumbai Police after tickets that cost INR 2,500 were being sold for up to INR 3 lakh. A lawyer filed a complaint saying this was a fraud. The police are looking into it, as reselling tickets for higher prices is against the Maharashtra Entertainment Act.
In response, the police filed an FIR based on BookMyShow’s complaint, which names 30 suspects involved in selling fake tickets or reselling them at inflated prices, including individuals and websites like Viagogo. The FIR was filed by Pooja Mitra, the legal manager at BookMyShow, part of Big Tree Entertainment.
BookMyShow – Awards and Achievements
Here are some of the prominent accomplishments of BookMyShow:
‘The Hottest Company of the Year-2011-12’ and ‘The Company to Watch Out for’ at the prestigious CNBC Young Turks Award
‘Best Omni-channel Customer Experience Brand’ at the OneDirect Quest Customer Experience (QuestCX) Awards
BookMyShow earned an operating revenue of INR 277 crore in FY2022, which is recorded at INR 976 crore in FY2023
Became exclusive ticketing partner for Formula 1 race in India
Became official ticketing partner for Mumbai Indians, Kings XI Punjab, Delhi Daredevils, Pune Warriors, and Rajasthan Royals in IPL
Attracted funding from big names like Stripes Group, Network 18, Accel Partners, and SAIF partners
Covers 5,000+ screens
Covers 650+ towns and cities
Operating in 5 countries
30 million+ customers
2 billion+ page views a month
15 million+ tickets sold in a month
50 million+ app downloads
BookMyShow – Competitors
BookMyShow’s local competitors include:
Explara
TicketGenie
Kyazoonga
IndianStage
BookMyEvent
MeraEvents
Asklaila
TicketCountes
However, it has an early-bird advantage over them.
As per a news report of 2018, BookMyShow had faced stiff competition from Paytm, which offered discounts and cashback to users on the purchase of movie tickets through the Paytm platform. Despite the competition, a report by Kalagato stated that BookMyShow held a 78% market share in the online movie ticketing sector at that time.
As BookMyShow owner Ashish Hemrajani puts it, “Our market share in movie-ticketing has not changed, it has actually gone up. We oscillate between 70% and 75%.”
BookMyShow – Partners
BookMyShow reduced employee pay and other significant costs to lessen the crisis’ consequences. It concentrated solely on the two largest cities, Delhi and Mumbai, closing down even a few offices. The skeletal crew had just six people, down from 150. Despite these difficulties, Rajesh, Parikshit, and Ashish remained persistent. There have been some positive changes in the Indian market since the ‘Dot Com’ fiasco passed.
Due to a disagreement between the two parties, Inox Leisure, the second-biggest multiplex chain in India, ceased selling its tickets on the BookMyShow platform in September 2018. BookMyShow was asked to pay Inox additional money in exchange for the ability to sell its tickets, but the latter company declined to comply. Thankfully, the disagreement was short-lived, as the two sides resumed discussions in October 2018.
BookMyShow – Future Plans
The company wants to add a merchandising section on its website where fans can buy tees, hoodies, and other apparel. The company is going to focus on the mobile segment, as nearly 25% of the total bookings are done through BookMyShow’s mobile app.
BookMyShow – Founder’s Advice
“It is all about going out and trying. But don’t follow the herd. You have got to be very clear why your idea or you as a person will succeed in this environment. How disruptive your technology is.”, said Ashish Hemrajani, BookMyShow owner.
We hope this gave you some insight into this beloved company for movie and entertainment lovers. Now, if you’ll excuse me, I have to go book my show at BookMyShow! (Wink, Wink)
FAQs
Who owns BookMyShow?
Ashish Hemrajani, Parikshit Dar, and Rajesh Balpande own BookMyShow.
What is BookMyShow?
BookMyShow is currently India’s largest entertainment ticketing platform. BookMyShowstarted out in 1999 as a software re-seller for movie theaters and converted into a platform catering to cloud-based ticket booking of events, movies, sports, and plays.
When was BookMyShow founded?
BookMyShow was launched in the year 1999.
How much is BookMyShow’s valuation?
The valuation of BookMyShow is estimated at around INR 7,500 crore ($900 million) as of 2024.
Who is the owner of BookMyShow?
Bigtree Entertainment is the owner of BookMyShow.
BookMyShow is which country’s app?
BookMyShow, perhaps the default name for online ticketing in India, is one of the top three eCommerce websites in India.
Which is BookMyShow parent company?
Bigtree Entertainment Pvt. Ltd launched India’s first ticketing aggregator – BookMyShow.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.
Interior design is the art of organizing things and decorating the internal part of a building, home, or living space to give it a natural, healthy, and aesthetic look by ensuring the optimum utilization of the space available.
A house with a well-executed interior decoration is bound to be pleasant to live in, along with being really appealing to all others who happen to drop in there due to one reason or the other. Interior design helps to create a space that is equally pleasing and satisfying to the body and the mind of people, the benefits of which are variegated and proven. However, it is when someone actually decides to decorate the interiors of their house or renovate it to enjoy their dream house that they stumble upon numerous hurdles. One of the biggest problems is to make the inside of their house unique and beautiful without breaking the banks!
Such problems had still been a bother now had there been no Livspace. Yes, the home interior and decoration company has certainly been a relief for the people of India and Singapore, which has resulted in cutting off all the hassles in between them and their dream interiors.
Here’s all you need to know about Livspace and How it Works, Livspace News,Founder and History, Logo, Mission, Vision, Business Model, Funding and Investors, Acquisitions, Revenue and Growth, Partnerships, Awards and Recognitions, Competitors, Challenges Faced, Future Plans and more.
Livspace – Company Highlights
Startup Name
Livspace
Headquarters
Bangalore, India
Industry
Interior design
Founded
2014
Founders
Anuj Srivastava, Ramakant Sharma and Shagufta Anurag
Livspace is a personalized home design and decor marketplace that connects interior designers, vendors, and customers. It allows users to discover and customize designs and styles, place order, and get the requirements delivered, furniture and furnishings installed for their living room, bedroom, dining room, kitchen, and more.
Livspace uses a combination of data science, algorithms, and industrial designs, enabling customers to discover a variety of interior designs for all types of rooms, personalize the design by color, material, and style, and get the exact look for their homes. The company takes care of the design and installation and everything in between to transform the living experience.
Apart from its designing and design consultation services for home interiors, Livspace also presents an assemblage of furniture and home decor products with its Livspace store at livspacestore.com.
Livspace – Name, Tagline, Logo and its Meaning
Livspace’s Company Logo
The logo Livspace uses contains several geometric shapes that can be described as concentric or overlapping each other. The brand focuses on red and purple colors. Livspace has signified designs represented by different patterns in its logo, which is quite justified given the brand belongs to the interior designing industry.
The Livspace Tagline is “Hassle-free dream home interiors for any budget.”
Livspace – Founders and Team
In July 2014, Livspace was founded by IIT Kanpur alumnus Anuj Srivastava, who was previously with Google, and Ramakant Sharma, who was previously with Myntra.
Anuj Srivastava & Ramakant Sharma | Founders of Livspace
“At an early stage, investing in building a culture of autonomy may not seem critical but these things tend to stick as you grow. So, think about culture early,” said Srivastava.
Anuj Srivastava
Anuj is an IIT Kanpur graduate, who also has an MBA from the London Business School. Srivastava is currently known as the CEO and Co-founder of Livspace. Before founding Livspace, Anuj served as a Manager at Pepsico, and a Head of Product Marketing and Alliance at Encentuate. He also has over 7 years experience of serving as the Global Head of Product Marketing and Growth: Google Commerce & Mobile Payments, Maps/Local, and AdSense, after which he founded Livspace.
Ramakant Sharma
Ramakant is the Founder and COO of Livspace. He is also an alumnus of IIT Kanpur and has an MBA from the Indian School of Business. On the professional front, Ramakant Sharma started with Teradata as a Software Engineer. He then moved on to SumTotal Systems and GE Healthcare, where he served as a Software Design Engineer and a Senior Design Engineer. Ketera and Zapak were the next companies where Sharma worked as a Technical Lead and an Engineering Manager respectively. He then served as the VP of Engineering at Myntra. Along with being the co-founder of Livspace, Ramakant is also hailed as the co-founder of Violetbag.com. Sharma also has been an Operating Partner at Jungle Ventures.
Shagufta Anurag
Shagufta Anurag – Founder of Livspace
Shagufta Anurag has been a student of BArch and has completed his degree from BMS College of Engineering. Shagufta eventually went on to found her first company back in April 2001, named Space Matrix. With over 3 companies under her belt, she is a serial entrepreneur, the other two companies being Livspace and Saltmine.
Ranjit Kondeshan has been appointed by Livspace as the Head of Human Resources for the interior business of the company. Kondeshan was a Director of Human Resources at Ola, who joined the mobility company in May 2021. Ranjit left that position to join Livspace, as mentioned by the reports dated July 8, 2022.
The team of designers in Livspace is more than 1500 along with some other key executives of the company and its founders, making it a great team indeed brimming with expertise.
Livspace – Startup Story
Anuj and Ramakant, Livspace founders and college friends, were just like any other homeowner—they simply wanted good interiors. Instead, they got a rather appalling experience. It started with trouble in finding the right professionals. It ended with the realization that even after spending a lot of time and money one could never be sure of a fair price, quality, or even the final result. When they, Anuj Srivastava and Ramakant Sharma, set upon their journeys to design their dream homes, soon they found that the industry is really fragmented, where some factors like discovering the right professionals, managing tasks coordinatedly, and ensuring fair price and quality were some of the prominent pain points that people usually face. This is why they were determined to fix this and extend an experience that would truly be happy for the homeowners. This way they went ahead to build a much-needed bridge for the industry in the form of Livspace, which was founded in 2014 as a complete home interior design and renovation solution that is currently helping thousands of homeowners.
“The home that you always wanted is the home you deserve. Livspace helps you realize that dream with interior design that’s beautiful, reliable, and created just for you.”
Design Your Space with Livspace
Anuj Srivastava, CEO of Livspace said once, “our vision is to be the largest, most innovative interior design platform.”
By connecting vendors and designers to homeowners, the platform is acting as a marketplace for home design. It charges a commission or margin fee for all transactions, which range from INR 1 Lakh to over INR 50 Lakh. Livspace operates as a three-sided marketplace, connecting homeowners with designers and suppliers of home design products and services.
Livspace earns mainly through the sale of its design services and handling fees. The company also makes some income from two other sources – traded goods and software development services.
Livspace – Funding and Investors
Livspace has raised a total of $431.6 million of funding in over 10 rounds of funding. The latest funding of the company was raised on February 7, 2022, when it raised its $180 million worth of Series F funding round led by KKR, Ingka Ventures, and Jungle Ventures among others. This round enabled the company to reach a unicorn valuation. With over $1.2 billion in valuation, Livspace stands among the prestigious unicorn startups.
Livspace has acquired 4 organizations so far. Its most recent acquisition was Qanvast, which it acquired on December 29, 2021. It previously acquired YoFloor on Sep 10, 2015.
Acquiree
Date
Amount
About Acquiree
Qanvast
December 29, 2021
–
Home renovation platform to connect homeowners and interior designers
YoFloor
Sep 10, 2015
–
Home Design platform using Interactive 3D models
Dwll.in
May 19, 2015
–
Dwll.in is a curated network of interior designers
DezignUp
Mar 30, 2015
–
Online community for home designers and home products
Livspace shareholding as of February 2023 (source: Tracxn):
Livspace Shareholders
Percentage
Shagufta Anurag
3.0%
Anuj Srivastava
2.4%
Ramakant Sharma
0.6%
Reno Asia Holdings
15.2%
TPG
15.0%
Mercer
8.3%
Bessemer Venture Partners
8.2%
Ingka
6.4%
Helion Venture Partners
5.9%
Jungle Ventures
5.9%
ESOP Pool
4.2%
Others
24.9%
Livspace Shareholders
Livspace – Revenue and Growth
In December 2015, Livspace company introduced its private label of modular kitchens and wardrobes and rolled out services in Bengaluru, New Delhi, and Mumbai. In 2016, Livspace launched its home design automation platform for interior designers and announced its design partner community program. The startup later opened four offline design outlets with virtual reality setups in Bengaluru, Delhi, Gurugram, and Mumbai. In 2018, Livspace announced the expansion of its services to Hyderabad.
Livspace currently serves nine metro areas in India (Bengaluru, Chennai, Hyderabad, Delhi-NCR, Gurugram, Noida, Mumbai, Thane, and Pune) and expanded into APAC with its Singapore market entry in October 2019. The company is currently backed by the likes of TPG Growth, Goldman Sachs, Bessemer Venture Partners, Jungle Ventures, and Helion Venture Partners, the company has raised $191.7 million across equity and debt rounds.
Livspace company has raised $431.4 mn in funding and joined the unicorn club on February 8, 2022
Livspace boasts of having 35,000+ homes that are designed by the company
It has a team of over 1,500 expert designers
Livspace is currently present in 4+ countries and has expanded to over 32 cities
Livspace opened the largest Experience Centre (23,000 sqft) in Marathahalli, Bangalore in 2020
The Anuj & RK-led company opened 11 new Experience Centres in 2020 and 2021
Financials
Livspace Financials
FY23
FY24
Operating Revenue
INR 981.05 crore
INR 1,185.68 crore
Total Expenses
INR 1,767.9 crore
INR 1,647.8 crore
Profit/Loss
Loss of INR 768.8 crore
Loss of INR 413.8 crore
Livspace Financials
EBITDA
RentMojo Financials
FY23
FY24
EBITDA Margin
-69%
-27%
Expense/₹ of Op Revenue
₹1.80
₹1.39
ROCE
-98%
-79.5%
Livspace – LayOff
Livspace was compelled to take the difficult decision of laying off 450 employees, which constituted 15% of its total workforce, as a response to the adverse effects of the COVID-19-induced lockdowns. The company has downsized its workforce by approximately 2% as part of efforts to boost profitability by March 2024. This reduction notably impacted its technology and product teams, with 36 employees, including software engineering developers and directors, being let go, representing about 45% of that team as per various news reports in March 2023.
Livspace – Partnerships
Livspace partnered with Brand Capital, the strategic investment arm of The Times Group, and was able to create a strong brand presence. The brand targeted urban consumers focusing on working professionals in top metropolitan cities seeking assured quality and timely delivery of services. The company utilized a good mix of print ads, radio campaigns, and strategically located OOH properties offered by the Times Group, leading to a strong top-of-mind recall. This partnership created a valuable impact to build awareness and establish credibility.
Some of the prominent partnerships are:
Heseos: Livspace has partnered with Heseos to provide a home automation service, offering customers enhanced control and convenience in managing their living spaces.
Alsulaiman Group: Livspace has teamed up with Alsulaiman Group to drive its expansion efforts in the Middle East, tapping into new markets and opportunities.
Zunpulse Smart Home Automation: Through a partnership with Zunpulse, Livspace aims to offer cutting-edge smart home automation solutions, providing customers with modern and efficient living environments.
Schneider: Livspace and Schneider have joined forces to ensure a seamless and superior experience for both existing and potential customers, combining their expertise to deliver top-notch services.
IKEA Malaysia: Livspace has partnered with IKEA Malaysia to make interior design services more accessible and affordable, bringing quality design solutions to a broader audience.
Livspace, a home interior designing startup, has seen losses soar by nearly five times in the financial year 2016-17, even while the revenues more than doubled. The company registered as Home Interior Design e-commerce Pvt Ltd, saw revenues increase to INR 22.4 crore from INR 9.1 crore the previous year, while losses increased to INR 47.7 crore from INR 9.8 crore in the same period.
Another huge challenge that was imposed on Livspace came with the outbreak of the Covid-19 pandemic. Due to the pandemic, Livspace had to lay off around 450 employees as the company’s operations were severely hampered as its experience centers and last-mile operations were impacted due to the restrictions imposed by the government.
However, the company has recovered well since then and is currently operating in around 13 Indian cities. Furthermore, Livspace has also witnessed a successful expansion abroad, in Singapore, where it is been operating since 2019, and also established its headquarters.
Home interiors and renovation platform Livspace has entered the Singapore market. Through a six-month-long pilot, the startup said that it already has a $15 million gross revenue run rate and is growing at 25% month-on-month.
Livspace has also mentioned that it would invest $30 million to grow its business in Singapore – drive demand, hire talent, build design experience centers, and develop a regional supply chain.
“Over the next 30 months, we aim to build Livspace into a US$500 million business operating across APAC and solve the renovation problem for tens of thousands of homeowners. Singapore marks the first step in our APAC growth and will serve as the headquarters for our global expansion,” said Livspace’s CEO and Co-Founder, Anuj Srivastava.
The unicorn interior design startup is currently planning for global expansion, along with a focus on brand building and mergers and acquisitions. The company founder Srivastava in a recent interview dated February 8, 2022, stated “A significant portion of the funds will go into expanding in newer geographies including the UAE and the Middle East, and further expansion in Singapore and India” while referring to the funds that the company acquired, which led to its unicorn status.
On January 17, 2024. Livspace, headquartered in Singapore, announced plans to re-enter India within 9-12 months and aims for a public listing by 2025. The company is focusing on achieving profitability by the end of this financial year and is exploring strategic acquisitions to expand into private labels and niche categories. Chief Strategy Officer Anik Shah highlighted Livspace’s commitment to building a complete ecosystem for home interiors and renovations while staying closer to customers. Livspace is targeting acquisitions with strong growth, profitability, and capable management teams.
Conclusion
Livspace is an interior design startup that offers a platform that connects people to designers, services, and products and allows users to buy customized wardrobes, modular kitchens, and other interiors. Determined to never let another homeowner experience the misery, they created Livspace. Launched in 2014 in India, Livspace is now the trusted brand for complete home interior design for thousands of homeowners.
FAQs
Is Livspace an Indian company?
Yes, Livspace is an Indian company, headquartered in Bengaluru, India.
Who founded Livspace?
In July 2014, Livspace was founded by IIT Kanpur alumnus Anuj Srivastava, who was previously with Google, Ramakant Sharma, who was previously with Myntra, and Shagufta Anurag.
Who is the current CEO of Livspace?
Anuj Srivastava is the CEO of Livspace.
How does Livspace make money?
Livspace charges a commission or margin fee for all transactions, which range from INR 1 Lakh to over INR 50 Lakh.
Why choose Livspace to design your home?
Livspace emphasizes quality over quantity. They do 146+ quality checks that include pre-installation checks, post-installation checks, and furniture quality checks to ensure your interiors last a lifetime.
How much does Livspace cost?
For a three-dimensional (3D) view, the cost can go up to INR 75,000-INR 1.5 lakh. Some designers charge per room view as well, which can vary from INR 4,000-6,000 per view.
Which is better HomeLane or Livspace?
HomeLane is highly rated for work-life balance on the other hand Livspace is highly rated for culture.
What is the average cost for interior design?
Interior designers can charge anything between INR 75,000-INR 10 lakh depending upon the furniture and design you choose. The cost can be customized as per your requirements. Interior designers have the capability to design your interiors within your budget.
Since 2012, a considerable number of people around the world have chosen Payeer. Every day, a vast number of individuals register with the e-wallet, thanks to the work done by Liubov and her team. A top-class professional who has climbed all the steps of the career ladder, Liubov Svezhentseva confidently headed for several years the Marketing Department at the well-known electronic wallet Payeer.
Payment instruments like Payeer have appeared on the market quite recently. However, their versatility, security, and anonymity have made them instantly popular. But the competition in the electronic money market is enormous. Developing a company in the B2B and B2C sectors is a challenge, and only a true leader can handle it.
Liubov Svezhentseva has been at Payeer pretty much since the founding of the company. In 2013, she started her career as a member of the support team.
However, the team soon saw that Liubov was smart and clearly had leadership skills. She quickly built a rapport with everyone on the support staff. Additionally, she was always ready to help if someone was struggling with a task.
Thanks to Liubov’s empathetic and non-intrusive leadership, the support team underwent a major professional transformation. As a result, after only two years of work with the team, Liubov Svezhentseva was promoted to Head of the Department.
It’s hard to imagine, but under the leadership of a delicate young woman, in those years, the support team handled thousands of requests from Payeer users from different countries every day! However, Svezhentseva was able to set up the processes in such a way that operations proceeded without any serious difficulties. On top of that, Svezhentseva’s innovations raised the level of service in the company, putting it in a high position in the market.
By implementing new standards, Liubov was able to achieve a twofold increase in the speed of processing requests, and the Net Promoter Score (NPS) grew from a dismal 15-20% to almost 60%! In addition, by organizing the round-the-clock operations of the department, she managed to contribute to positive growth in the company’s rating in the global network.
When Svezhentseva was asked in an interview how she managed to change how her department worked in such a short period of time, she replied:
“A genuine concern for customer needs is the real secret of success – anyone who works in customer service knows it. It is the customer who comes to us with a problem, and it is our job to listen to them and try to help them right away. In the end, the client’s problem should be solved quickly and thoroughly.”
In 2015, Liubov successfully completed online marketing training and the company’s in-house professional development courses. This allowed her to move forward and eventually join the Marketing Department. It’s not hard to guess that there, Svezhentseva quickly became a successful manager as well.
As a talented and charismatic leader, she never rests on her laurels. She understands the importance of continual growth and development. Liubov continues to work on her professional skills by taking prestigious courses such as Marketing and Digital Communication, Anti Money Laundering & Compliance, IT security, and Risk Management, gaining new experience and knowledge that she later applied to her work successfully.
Despite her busy schedule, Liubov found time to create materials that help the specialists in their work. Recent work includes analytical research into the payment market (non-banking), as well as methods for fighting online fraud (scam) in electronic wallets/payment systems.
Apart from that, the top manager of Payeer had more than once had to launch offices in different countries, training the staff herself and introducing new standards of work.
Constantly showing high effectiveness no matter where in the world she was, Liubov eventually became a director at one of Payeer’s companies a few years ago.
But even as a director, Liubov hadn’t abandoned the people she started with. At that time under the leadership of Liubov Svezhentseva, there were two dozen talented, professional employees who were tirelessly working to promote the Payeer e-wallet in different countries.
Although she has been living in Italy since 2022, she still consults the Payeer Marketing Department and Customer Support Department when it’s needed. Liubov decided to study more depth in the marketing area in Europe. In her spare time, Liubov travels, learns new languages, and discovers new cultures.
Payeer employees agree that Liubov Svezhentseva was a role model for Payeer. And what is that, if not a true recognition of your merits in your professional field?
This article has been contributed by Dr. Vikram Kumar, Founder and Managing Director, SRV Media Pvt. Ltd.
The traditional method of using TV commercials and billboards by marketers is morphing into data-driven methods that concentrate on efficiency with significant outcomes. One of the most distinguished approaches in these advancements would be performance marketing, where payers get paid only for click-through rates, conversions, or purchases made. It is a solution for tangible outcomes in today’s competitive landscape of a digital world.
What is Performance Marketing?
Performance marketing is a type of advertisement that is highly data-driven, in which every rupee spent relates to measurable returns. In performance marketing, unlike the conventional practices that focus on the intent of creating brand awareness, the specific goals revolve around sales, app downloads, or lead generation. The trend has really taken off in India with 20% annual growth rates, according to Statista.
Kantar cites businesses adopting performance marketing with the highest average return on investment being 25% compared to traditional advertising. In its effectiveness, it has proven an indispensable tool for startups as well as giant corporations looking to maximize the best in their marketing campaigns.
Performance Marketing: Main Players and Channels
Performance marketing is the collaboration of key stakeholders involved in executing campaigns. Advertisers refer to businesses that look for measurable results, while publishers-populated platforms are the actual hosts of advertisements. Intermediaries who enable effective management of campaigns include Google Ads and Meta Ads. The choice of platform plays a crucial role in the success of a campaign. Google Ads is perfect for intent-based advertisement as it covers the whole world with a 92% global search engine market share. In the case of visual storytelling plus audience targeting the best tools in today’s date are Facebook and Instagram; hence, they are profoundly used in India, where there are more than 300 million individual Facebook and Instagram users.
LinkedIn Ads target B2B campaigns, allowing targeting by job title and industry. For younger audiences, YouTube Shorts and Instagram Reels provide engaging short video formats. Programmatic advertising further enhances performance marketing by adding AI-driven automation for bids and placements to optimize efficiency.
Key Metrics of Success
Data is the foundation of performance marketing, and monitoring pertinent indicators is necessary. By calculating the proportion of people who click on an advertisement as opposed to the ones who view it, the CTR shows how relevant and well-made the ad is. The CPA gauges the cost incurred for getting a customer, thus showing whether the campaign is effective or not.
Return on advertising expenditure (ROAS) is the revenue for every rupee spent and conversion rate is the percentage of users who complete desired actions like buying or signing up. Customer lifetime value helps organizations estimate the lifetime value expected from a customer.
Improving performance-based marketing campaigns
To amplify the effectiveness of performance marketing, organizations must pay importance to optimization methods. Audience segmentation helps marketers to create the kind of communications that could work best for a specific audience. A/B testing can decide the most appealing components of various advertisements to a target group. Dynamic retargeting reconnects users who have shown some interest in a particular brand, hence increasing the chances of conversion.
Engagement will improve dramatically through creative and copy optimization with good-quality images and compelling content. On top of that, the landing pages must be mobile-friendly, fast, and conversion-optimized with calls to action. Automating, AI-based targeting, and bidding through Google and Meta tools make it even easier. Real-time tracking of metrics means that adjustment is made promptly to maximize ROI. Confronting Common Challenges Despite its advantages, performance marketing has a few drawbacks. Ad fatigue is a state where the audience disengages from repetitive content, which can be managed through frequent updating of creative assets. Budgetary constraints might force starting small campaigns to test the strategy before scaling it up. Compliance with data privacy laws involves using first-party data and keeping the user informed. The attribution issue, which makes it hard to determine how much contribution is from each touchpoint, can be handled using multi-touch attribution tools. Conclusion Performance marketing is a very potent strategy for delivering measurable growth in today’s digital-first world.
The potential of performance marketing can be unlocked by making the right platform choices, tracking critical metrics, and optimizing campaigns. Agility, a data-driven mindset, and a proactive approach to overcoming obstacles are the keys to success. The strategies adopted lead to the achievement of ROI and meaningful business growth for advertisers in the ever-evolving marketplace.
Chandrasekaran is one of the biggest leaders in India in the line of business. Currently, he is the COO as well as the Executive Director of Tata Consultancy Services besides being the Chairman of Tata Sons and Tata Group, and reportedly, the first non-Parsi executive head of Tata Group. He recently headed G20 India and is going to spearhead the business agenda.
Natarajan Chandrasekaran was born in 1963 in Mohanur. It is now part of the state of Tamil Nadu. He graduated in Applied Science from Coimbatore Institute of Technology, Tamil Nadu, and an MCA from the National Institute of Technology in Tiruchirappalli.
Natarajan Chandrasekaran: Biography
Name
Natarajan Chandrasekaran
Born
June 1963
Nationality
Indian
Residence
Namakkal, Tamil Nadu
Education
Coimbatore Institute of Technology National Institute of Technology, Tiruchirappalli
Profession
Businessman
Title
Chairman of Tata Sons and Group, Board Member of Tata Sons, Board Member of IIM Lucknow
Chandrasekaran has been working for TCS since 1987 and was appointed CEO in the year 2009. He is also a life member of IEEE, Senior Member, and Computer Society of India. In the year 1987, he was associated with TCS where his career shot up from COO to executive director, and even climbed up to the level of CEO in 2009.
Some other memberships include being an associate member of the Institute of Electrical and Electronics Engineers, a member of the British Computer Society, and of course Computer Society of India.
Chandrasekaran is born into a Hindu Tamilian family in Mohanur, Tamil Nadu, India. At present, he is living with his wife Lalitha in Mumbai. He is a marathoner with his personal best in the TCS New York City Marathon of the year 2014 within 5 hours 00 mins 52 secs.
The couple is quite private and has low public profiles, especially on matters of family. He is very spiritual and has undertaken the Char Dham Yatra multiple times. Although he has a very high-profile career, he is known for his simple life and his focus on work-life balance.
We observe the strategic step by Chandrasekaran in 2016 in taking over the Chairmanship of Tata Sons by vote of the board which had voted to remove Cyrus Mistry. NCLAT pronounced its verdict on Tata Sons in 2018 following a case initiated by Cyrus Mistry in 2016 who two months after his removal as Chairman raised allegations of mismanagement against Tata Sons. In 2019, the Tribunal restored Mistry as Chairperson to complete his remaining term.
In January 2020, Tata Sons presented an appeal to the Supreme Court of India against the judgment given by NCLAT. Mistry said that he was willing to continue as a non-executive member of the board but not return as the Chairperson.
Chandrasekaran is the first Chairman of Tata Sons, who is not from the Tata family, nor even Parsi. Some of the most memorable events of his tenure are:
Tata Group took over Air India in 2022. It has been given the final task of the modernization and rebuilding of an airline that has become drowned in mountains of debt through five decades of mismanagement.
By the fiscal year 2022-2023, Tata Group’s revenues collectively stood at $150 billion.
Renovated the iconic Tata headquarters – Bombay House. He also addressed the concerns of Ratan Tata about the well-being of stray dogs living in the building.
Led the company to provide more online products and embedding AI into internal processes
Nitin Konde
