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Cheers to the Best: Top 22 Beer Companies in India | Popular & Leading Beer Brands

With India’s beer market projected to reach $16.8 billion by 2025, it’s no surprise that the country is home to a thriving beer industry. From major international players to local microbreweries, there’s no shortage of options for beer lovers in India.

As Hunter S. Thompson once said,

“There is no bad beer. Some beers just happen to be better than others.”

And with India offering such a vast array of beers, from refreshing pilsners to spicy wheat brews, it’s clear that there are plenty of great options to choose from.

Types of Beer in India
Facts About the Indian Beer Market
Benefits of Drinking Beer
Top Beer Companies in India

Kingfisher
Tuborg
Carlsberg
Budweiser
Heineken
Corona
Bira 91
Foster’s Lager
Hoegaarden
Kimaya Himalayan Beverages
MillerCoors
London Pilsner
Haywards 5000
Godfather
Bro Code
Simba Beer
Bad Monkey
Rupee Beer
Six Fields
Lion Beer
Hunter Beer
Fort City Brewing

Types of Beer in India

There are various types of beers available in India; these are:

Ale
Fruit beer
Lager, Sahti
Small beer (very low alcohol)
Wheat beer

Over 30% of the total population in India comprises youth, and beer consumption is increasingly becoming part of their social interactions. It is expected that the demand for premium beer will continue to rise in the future with an increase in personal disposable income and higher living standards.

Facts About the Indian Beer Market

Here are some facts about the Indian beer market:

The Indian beer market is one of the fastest-growing in the world, with a CAGR (Compound Annual Growth Rate) of around 8.38% between 2023 and 2029.
The market is dominated by a few key players, with United Breweries Limited (UBL) and Anheuser-Busch InBev (AB InBev) accounting for over 90% of the market share.
The Indian beer market is largely driven by the increasing middle-class population, changing lifestyles, and the rise of the youth demographic, who are more open to experimenting with different types of beers.
The demand for premium beer has increased in recent years, driven by rising disposable incomes and changing consumer preferences.
The Indian beer market is heavily regulated, with high taxes and strict advertising laws. This has led to a limited marketing presence for beer brands in India, with most relying on word-of-mouth and experiential marketing.
Despite being a large market, per capita beer consumption in India is still relatively low compared to other countries, with an average consumption of just 2 liters per person per year, compared to around 75 liters in the United States and 140 liters in Germany.
The Indian beer market has been impacted by the COVID-19 pandemic, with the closure of bars and restaurants leading to a decline in on-premise sales. However, the market is expected to recover as restrictions ease and consumers return to drinking in public places.

Benefits of Drinking Beer

There are many benefits of drinking beer, some of which are listed below:

Beer is good for the heart.
Beer helps in losing weight.
Beer improves cholesterol levels.
Beer minimizes the risk of cancer.
Beer helps boost mental health.
Beer helps in improving the eyesight.
Beer minimizes the risk of diabetes.
Beer reduces the risk of developing kidney stones.
Beer increases Vitamin B levels.
Beer helps cure insomnia.
Beer has positive effects on the skin and hair.
Beer delays aging and promotes longevity.
Beer flushes out toxins from the body.
Beer helps in the development of denser and healthier bones.

“The maturing beer market combined with the support of government incentives on exports will positively open up higher export potentials for Indian beer brands,” – UBL, Annual Report 2019-20.

Demand of Beer Yearly — Demand for Beer Yearly

Now, let’s jump into the top beer companies in India that are leading the charge and making a name for themselves in this exciting market.

Top Beer Companies in India

There are several beer companies operating in India, each with its own unique flavors and characteristics. Some of the best beer companies in India are:

Kingfisher

Beer Name	Kingfisher
Country of Origin	India
Price ( in Delhi)	Kingfisher Fine Lager Beer 330Ml, Rs 70 ; Kingfisher Fine Lager Beer 500Ml, Rs 105 ; Kingfisher Fine Strong Beer, Rs 130
Variants	Kingfisher Premium, Kingfisher Strong, Kingfisher Magnum Strong, Kingfisher Strong Fresh, Kingfisher Draught, Kingfisher Ultra, etc.

Kingfisher, brewed by United Breweries Group, Bangalore, is considered the best beer in India. The brand, launched in 1978, holds a prominent position on the list of India’s top 10 beer brands.

With a market share of over 36% in India. It is a fully matured beer with exceptional clarity and a pleasantly bitter taste. Only Kingfisher Premium is sold in Europe and most export markets.

The brand gained considerable attention via its association with the sport of cricket. It is a major sponsor in the Indian Premier League. United Breweries launches its first craft beer, Kingfisher Ultra Witbier.

Over the years, the Kingfisher family has expanded to include brands and variants that cater to all segments of our audience.

Key Features:

Kingfisher has more than 36% of the market share in India’s massive beer market.
Launched in 1978, Kingfisher beer now sells in over 52 other countries apart from India.
Heineken is the largest shareholder in UB Group, the holding company of the Kingfisher brand.

Tuborg

Beer Name	Tuborg
Country of Origin	Fredericia, Denmark
Price ( in Delhi)	Tuborg Green 330Ml, Rs. 95 ; Tuborg Strong Premium 330Ml, Rs. 80 ; Tuborg Booster Strong Premium 650Ml, Rs. 120
Variants	Tuborg Strong, Tuborg Green, Tuborg Classic With Scotch Malts (specially brewed for the Indian palate)

Tuborg is a Danish brewing company founded in 1873 on a Harbour in Hellerup, an area North of Copenhagen, Denmark.

Tuborg Green is a bottom-fermented lager beer. It’s brewed on lager malt, a slightly roasted, bright type of malt that results in the well-known mild, fresh taste and aroma of flowers and grain, and is one of the top 3 beer brands in India.

Tuborg contains an alcohol percentage of only 4.8%. This medium-rich and lively drink has a moderate bitterness in the aftertaste. In India, Tuborg stands at number 2 amongst all brands and number 1 when it comes to international brands.

Key Features

Tuborg started in 1880, and its name is derived from Thues Borg, meaning Thues’ castle in Danish.
Its Tuborg Green beer is one of the most recognizable beer brands in the world.
The brand sells its beer in bottles and different sizes of cans across the globe.

Carlsberg

Beer Name	Carlsberg
Country of Origin	Denmark
Price ( in Delhi)	Calsberg Elepht.St. Sup Beer 500Ml: Rs 125
Variants	Carlsberg Elephant (full bodied and full flavoured), Carlsberg Smooth

The Carlsberg Group was established in 1847 by brewer J.C. Jacobsen. Today, Carlsberg is one of the best beer brands and the world’s leading brewery group.

This beer contains pale yellow lager leaves and a mild, hoppy bitterness. Carlsberg makes the drinking experience smoother for those who appreciate the unique flavor and variety of premium beers. Carlsberg Research Laboratory discovered that purifying the pitching yeast used during the brewing process was the cure.

Carlsberg is serious about sustainability. Carlsberg wants you to drink in the ‘Green Zone.’

Key Features:

Carlsberg’s India flagship Elephant is one of the bestselling strong beers in the country.
The brand also sells a regular Carlsberg variant alongside a Special brew option.

Budweiser

Beer Name	Budweiser
Country of Origin	United States
Price ( in Delhi)	Budweiser Magnum Beer 330Ml: Rs 130
Variants	Bud Light, Bud Ice, and Bud Light Lime

Budweiser is a medium-bodied, flavorful, crisp American-style lager. It’s the strongest beer in India and is brewed with the best barley malt and a blend of premium hop varieties.

India will soon be drinking Budweiser beer brewed using solar power. It was the first beer to travel via refrigerated rail cars – an industrial innovation.

Budweiser still leads not only in the US but also in India and is one of the best-selling beer brands in India.

‘While alcohol moderation is becoming more pronounced among Indians as a whole, with an average of 38% of Indian beer consumers interested in switching to low/no alcohol versions, the over 45s (32%) are less enthusiastic about making this switch’.

Key Features:

Budweiser is known for its crisp and smooth taste, which is achieved through a combination of high-quality barley malt, rice, and hops.
The beer has a refreshing aroma with hints of caramel and malt.
Budweiser has a well-balanced flavor that is neither too sweet nor too bitter.
Budweiser is brewed using a time-honored recipe that has remained consistent over the years, ensuring that every bottle or can has the same great taste.
The alcohol content of Budweiser is around 5% ABV (Alcohol by Volume), which is relatively standard for most beers.

Heineken

Beer Name	Heineken
Country of Origin	The Netherlands
Price ( in Delhi)	Heineken Large Beer 330Ml: Rs 110
Variants	Heineken Premium Beer, Heneiken Draught

Heineken has been brewed for more than 150 years. Today, Heineken is the world’s second-largest brewer.

In 2012, Heineken acquired Desperados, a tequila-flavored beer that targets EDM-loving drinkers.

It is slightly stronger than other mass-produced lager drinks and probably a little better than others.

Key Features:

Heineken has been in the business of producing quality beers for the last 140 years.
Twenty-five million cases of beer are sold each year across 192 nations globally.
The brand’s custom A-Yeast gives it a smooth flavor profile, making it loved by millions across the globe.

Imported Beer Reviews

Corona

Beer Name	Corona
Country of Origin	Mexico
Price ( in Delhi)	Corona Extra Premium Beer 330 Ml Bottle: Rs 155
Variants	Corona Extra (3.6% alcohol), Corona Light

Corona Extra is a pale lager produced by a Mexican brewery. It is commonly served with a wedge of lime or lemon in the neck of the bottle to add tartness and flavor.

Corona Extra, like many top beer brands in India, contains barley malt, corn, hops, yeast, antioxidants (ascorbic acid), and propylene glycol alginate as a stabilizer. The flavor is crisp and well-balanced between hops and malt.

Key Features:

Corona is produced by Mexico-based brewery Cervecería Modelo, while AB-InBev owns the brand.
The beer is usually served with a wedge of lime on the neck of the bottle to add flavor.
Corona’s recipe includes adding corn to the usual barley malt to provide a unique flavor profile.

Bira 91

Beer Name	Bira 91
Country of Origin	India
Price ( in Delhi)	Bira 91 Blonde Summer Large Beer 330 Ml Bottle: Rs 80
Variants	Bira Blonde (5% alcohol), Bira White Ale (5% alcohol), Bira Light (4% alcohol), Bira Pale Al (7% alcohol), Bira Strong Ale (latest addition with a spicy taste (7% alcohol)

Bira 91 aspires to bring flavorful beers to the new world. As one of the fastest-growing beers in the world. It aims to drive the global shift in beer towards more color and flavor.

Bira 91 recently launched one of the first low-calorie beers to be introduced in the Indian market. Bira 91 Strong is a “High-Intensity Wheat beer.,” This is the first strong beer based on wheat.

This Indian beer is top-fermented ale, giving the beer a unique and rich taste that is low on bitterness and high on honey and caramel notes. Bira 91, one of the prominent Indian beer brands, where 91 stands for India’s country code, is currently available across 15 cities. The company is focusing on the premium beer space and will have a presence in 8 more cities this quarter.

Key Features:

Bira 91 is known for its distinctively fruity and hoppy flavor.
Bira 91 offers a range of beer varieties to suit different tastes and preferences. Some of the most popular options include Blonde Lager, White Ale, IPA, and Strong Ale.
Bira 91 beers typically have a moderate to high alcohol content, with most varieties ranging between 4.5% to 7%. This makes it a great choice for those looking for a beer with a bit of a kick.
Bira 91 beers come in attractive and trendy packaging, with the brand’s signature monkey mascot featured prominently on each bottle or can.
Bira 91 beers are brewed using a combination of traditional brewing methods and modern techniques, resulting in a unique and flavorful beer.

Foster’s Lager

Beer Name	Foster’s Lager
Country of Origin	Australia
Price ( in Delhi)	Fosters Lager Beer (Bottle) 330 Ml Bottle: Rs 60
Variants	Foster’s Lager, Foster’s Radler, Foster’s Gold, Foster’s Ice, Foster’s Twist, Foster’s Chill

Foster’s Lager is an internationally distributed brand of lager. It is owned by the international brewing group Asahi Group Holdings. Foster’s Lager is a type of lager owned worldwide by a brewing company called AB InBev. Foster’s Lager is known for its distinctive bold taste. The flavoring flower and a unique kind of yeast impart a bold flavor to the drink. Foster’s Lager has 5 % alcohol content; however, different variants of the brand have higher alcohol content.

Key Features:

Foster’s Lager has a crisp and refreshing taste, with a slight bitterness and a subtle sweet finish.
Foster’s Lager typically has an alcohol content of around 5%, making it a moderate-strength beer.
Foster’s Lager is sold in a distinctive blue can that features the brand’s logo, which includes two kangaroos holding a pint of beer.

Hoegaarden

Beer Name	Hoegaarden
Country of Origin	Belgium
Price ( in Delhi)	Hoegaarden Beer 330Ml: Rs 250
Variants	Hoegaarden Original, Hoegaarden Rosee, Hoegaarden Forbidden Fruit, Hoegaarden Grand Cru, Hoegaarden Citron, Hoegaarden Radler

It has a characteristic fruity taste and clear spicy notes of clove and coriander. It was known as the original Belgian white beer. Hoegaarden is one of the oldest beers out there. The modern Hoegaarden White Ale is an unfiltered Belgian White beer that gets its unique taste from the addition of orange peel and coriander, making up for its absence of a typical amount of hops. With an alcoholic content of 4.9%, Bananas and cloves are immediately evident in this refreshing beer.

Key Features:

Hoegaarden is a cloudy, pale yellow beer that appears opaque due to the presence of suspended yeast and wheat proteins.
Hoegaarden has a citrusy aroma with notes of coriander and orange peel.
Hoegaarden has a complex flavor profile that is both sweet and tart.
Hoegaarden is a light-bodied beer with a smooth, creamy mouthfeel. The suspended yeast and wheat proteins give the beer a slightly chewy texture.
Hoegaarden has an alcohol by volume (ABV) of 4.9%, which makes it a relatively mild beer compared to many other Belgian styles.

Kimaya Himalayan Beverages

Beer Name	BeeYoung
Country of Origin	India
Price ( in Delhi)	The bottle is priced at Rs 150 and the can is priced at Rs 115
Variants	BeeYoung – India’s first crafted strong beer

BeeYoung starts with a crisp attack, delivering a perfect malty taste followed by ripe fruitiness on the mid-palate. Its invigorating flavors & taste make each sip eventful and perfect for all social settings, most enjoyed in the company of your loved ones. BeeYoung is India’s one-of-a-kind lager that is artfully curated with the choicest of fine ingredients sourced from around the world, bringing rich, smooth, aromatic & silky flavors to life and a perfect festive surprise for your guests!

With an ABV of 7.2%, BeeYoung is all set to dominate the strong beer segments and establish itself as India’s first strong craft beer.

Key Features:

Kimaya Himalayan Beverages’ key objective of launching the said variant, i.e., BeeYoung, is to provide a premium product at an affordable price point for consumption in India. Kimaya Himayalan provides credible quality products – from ingredients to the process and packaging. (BeeYoung comes in 500 ml packaging other than 650 ml bottle size, 500 ml pack size is the right quantity to enjoy a beer at the right temperature and share adequately between two friends!)
Emphasis on Provenance: The ingredients are sourced from their provenance. The beers exhibit graceful flavors of carefully selected international malt with the inclusion of premium Basmati rice to provide smoothness on the palate. Noble hop Saaz is carefully chosen and infused with Himalayan source water from Bhakra Dam.
With an ABV of 7.2%, BeeYoung is all set to premium the strong beer segments and establish itself as India’s first crafted strong beer.s

MillerCoors

Beer Name	MillerCoors
Country of Origin	United States
Price ( in Delhi)	MillerCoors 600Ml: Rs 160
Variants	Miller Lite, Coors Light, Blue Moon, Leinenkugel’s, Miller High Life, Keystone Light

The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin. A unique mixture of chosen Saaz and Pacific Northwest hops and a high amount of caramel malt can be identified in the making process. This beer is ideal for those who drink beer like water, as it is one of the cheapest beers available in India.

Key Features:

MillerCoors produces a diverse range of beer styles, including lagers, ales, pilsners, stouts, and wheat beers. Some of their most popular brands include Miller Lite, Coors Light, Blue Moon, and Leinenkugel’s.
MillerCoors uses a combination of traditional and modern brewing techniques to create their beers. They use high-quality ingredients to ensure consistent flavor and quality.
A clean, crisp taste with a mild bitterness generally characterizes MillerCoors beers.
MillerCoors beers typically have a moderate alcohol content, with most brands ranging from 4% to 6% ABV.
MillerCoors beers are available in a variety of packaging formats, including cans, bottles, and kegs.

London Pilsner

Beer Name	London Pilsner
Country of Origin	United Kingdom
Price (in Mumbai)	330Ml can: Rs 90, 500Ml: Rs 100, 650Ml: Rs 140
Variants	London Pilsner Premium, London Pilsner Strong, London Pilsner Mild

London Pilsner, or “LP,” is a popular beer in Maharashtra, India. Privately owned and introduced in 1994, LP offers a refreshing taste with a smooth and balanced flavor. It comes in mild and strong versions, with striking packaging and competitive pricing. United Breweries back LP and has a loyal following, with cricket ace Ben Stokes as its brand ambassador.

Key Features:

London Pilsner offers a refreshing taste with a perfect blend of malt sweetness and hop bitterness, ensuring a crisp and enjoyable drinking experience.
Crafted with traditional European methods, London Pilsner embodies the classic Pilsner taste.
London Pilsner guarantees a high-quality brew with premium malted barley, Saaz hops, and carefully selected yeast strains, consistently delivering a smooth and satisfying flavor.
London Pilsner is filtered for a crystal-clear appearance, with a golden hue that enhances the drinking experience.
London Pilsner is a versatile beer that can be enjoyed on any occasion with its sessionable approachability.

Haywards 5000

Beer Name	Haywards 5000
Country of Origin	India
Price (in Mumbai)	500Ml can: Rs 105, 650Ml: Rs 130
Variants	Haywards 5000 Strong, Haywards 5000 Lite, Haywards 5000 Premium, Haywards 5000 Reserve

Haywards 5000 is a special beer in India since 1974. It’s the first national beer and the most popular strong one. It tastes bold and malty but surprisingly smooth with up to 6.5% alcohol. People love its green bottle and gold writing. It’s a drink and a symbol of celebrating and being together in India. The tagline, “The champion beer for champion men,” means it’s linked to strength and doing well. It’s not only about the taste; it’s about sharing good times. So, Haywards 5000 is not just a famous beer; it’s a part of Indian celebrations, bringing people together and making good memories. Cheers to Haywards – the special beer that everyone loves in India!

Key Features:

Haywards 5000 is known for its bold, full-bodied taste that sets it apart in the beer market.
A distinctive feature of Haywards 5000 is its high alcohol content, providing a more potent and intense drinking experience for those who appreciate strong brews.
The beer undergoes an extended maturation process, resulting in a well-rounded and matured flavor profile that sets it apart from other beers in its category.
Haywards 5000 is made using only premium ingredients, carefully selected to create a superior brew that will satisfy beer enthusiasts with discerning tastes.

Godfather

Beer Name	Godfather
Country of Origin	India
Price (in Mumbai)	Quality Beer 330Ml: Rs 55, Quality Beer 500Ml: Rs 95, Quality Beer 650Ml: Rs 110, Strong Beer 650Ml: Rs 120
Variants	Godfather Quality Beer, Godfather Finest Strong Beer

Godfather Beer, produced by Devans Modern Breweries in India since 1961, is renowned for its bold and flavorful brew. It comes in two varieties: The Legendary Premium Strong (7.5% ABV) and Super 8 (India’s strongest beer at 8% ABV). The Legendary Premium Strong received a gold medal at the Spiritz Selection Awards 2020, demonstrating its superior quality. With over 60 years of brewing history, Godfather Beer is known for its consistent excellence and traditional techniques. The brand has a strong image, giving it a powerful and exclusive look. Godfather Beer is not just a drink; it’s an expression for those who appreciate bold flavors, tradition, and luxury.

Key Features:

Super 8, India’s strongest beer with 8% ABV, boasts an intense flavor profile that delivers a powerful punch and satisfies the craving for boldness with every sip.
Devans Modern Breweries has been brewing for over 60 years. Their experience shows in Godfather’s quality and time-honored methods. Each sip is a tribute to their rich brewing heritage.
A brand that evokes power, sophistication, and exclusivity – the Godfather beer’s bold character and striking packaging commands attention.

Bro Code

Beer Name	Bro Code Beer
Country of Origin	India
Price (in Mumbai)	375Ml: Rs 120, 500Ml: Rs 185, 750Ml: Rs 250
Variants	Bro Code 10, Bro Code 15, Witty Bro, Bro Code Club Soda

Bro Code, launched in 2018, isn’t just another new beer company in India; it’s a lifestyle for modern men. With craft beers like “Wingman” and “Bro Down,” it emphasizes bold flavors and humor, connecting with guys who appreciate a good laugh and banter. Bro Code fosters a community by engaging on social media through memes and challenges. Beyond beer, it organizes events and supports charitable causes, focusing on men’s mental health and veterans’ well-being. More than a drink, Bro Code celebrates male friendship, humor, and a shared “bro code” for enjoying life with buddies.

Key Features:

Craft Brews with a Bro Personality: Bold Flavors and Unexpected Twists. From hoppy IPAs like “Wingman” to smooth stouts like “Bro Down,” Bro Code’s beers are crafted with unique flavor profiles and witty names.
Beyond drinking, Bro Code offers shared experiences like bar crawls, gaming tournaments, and sports nights, solidifying the brand as a lifestyle for active men.
Online Bro Community: Interactive content, events, and challenges foster belonging. It’s a lifestyle, not just a brand.
Beyond serving beer, Bro Code hosts events like bar crawls, gaming tournaments, and sports viewing parties, positioning itself as a lifestyle brand that creates unforgettable experiences for active men.

Simba Beer

Beer Name	Simba Beer
Country of Origin	India
Price (in Delhi)	Simba Wit Beer: INR 110 per bottle, Simba Stout: INR 150 per bottle, Simba Strong Lager (500ml): INR 230 per can
Variants	Wit Beer, Stout, Strong Lager

Best Beer Company in India - Simba — Best Beer Company in India – Simba

Simba Beer emerged with the birth of the genius Prabhtej Singh Bhatia and his partner Ishwaraj Singh Bhatia in 2016. The workshop itself is situated in Durg, Chhattisgarh, and is famous for holding up high-quality techniques in brewing. During the initial few years, craft beer makers understanding the need for an era on the rise began to implement their unique flavors and imported high-quality ingredients.

At the moment, Simba Beer is moving consciously under proper study toward the creation of a niche piece in India’s largely booming craft beer market. It has successfully balanced the extremes-i.e., it was commonly found that the notoriety of the craft brewer highly correlates with reasons attributed to characteristics and quality properties on one side, making the company’s credo. Behind this, Simba is celebrated for its innovative techniques of brewing.

Key Features:

Simba Beer has varied stables with a range of beers:
Wit Beer: A Wheat beer refreshing to the palate.
Stout: Simba Stout Style is also known for being the first Indian bottled stout.
Strong Lager: It’s a strong beer with high alcohol content.
Brewing in small batches, Simba prides itself on creating beers, with the primary essence of focusing fully on the fine details and seeing into thorough quality control. The method allows for experimentation on flavors; it also ensures robustness and commonality in different batches created.
They get hold of fresh water around, and premium malts and hops, unlike using underground water. Wit beer from Simba also obtains its real flavor from incorporating actual orange peels among their extra distinct ingredients.
It has indeed achieved strong exposure to India by being even available in Delhi, Assam, Goa, and Karnataka.

Bad Monkey

Beer Name	Bad Monkey
Country of Origin	India
Price (in Delhi)	500 ml: INR 180,
Variants	Bad Monkey Tamed

Bad Monkey Beer, a brand originated in 2018 by Rohan Khare, turned out to be very quick in terms of promotion in India, having achieved a figure of around ₹130 crore of turnovers within real 2 years of inception, selling over 900,000 cases across states like Delhi, Uttar Pradesh, Chhattisgarh, and Uttarakhand. After demonstrating success at the national level, the brand has also expanded to cover exports to Australia and New Zealand.

The brand is titled Bad Monkey, which has a dosa recipe that states that a passerby in Delhi yelled bad monkeys concerning the bad monkeys that usually were mischievous around Khare’s office. In Punjab, the beer would be brewed using quality raw materials and produced with European malted barley, North American hops, and Himalayan water, with fermentation creating a unique flavor. Consistency was ensured through the complete quality of every batch tested in-house for uniformity. As of January 2025, Bad Monkey Super Strong Beer in Delhi costs around INR 180 for a 500ml bottle, making it a premium option in the craft beer market.

Key Features:

Its alcohol percentage is at 8% alcohol content by volume Bad Monkey is a super strong beer, striking a balanced profile as bold flavors meet refreshing or even hoppy ends altogether.
Bad Monkey Super Strong Beer is most anticipated to be marketed to consumers who are looking for a huge drinking experience.
The company follows a branding strategy that incorporates distinctive advertising methods as India bans all direct liquor advertising, having them inquire more about the product by doing them tasting and events directly.

Rupee Beer

Beer Name	Rupee Beer
Country of Origin	Indian-American
Price (in Delhi)	500 ml: INR 110 – 160,
Variants	Basmati Rice Lager, India Pale Ale, and Mango Wheat Ale

Established in 2021 by siblings Vanit (Van) and Sumit Sharma, Rupee Beer is the first Indian-American brand of beer, aptly named after the Indian currency. It was crafted to meet the shortage of beers that can be paired with Indian dishes. Its creators the Maine-rooted Sharma brothers describe it as light and smooth, making it perfect for pairing with several international cuisines. Rupee Beer, launched at first, is currently present in ten states, including Maine, Massachusetts, and New Jersey, and is popular in Indian and Thai restaurants. This brand is also eyeing global markets, which would mean further growth. It is an infusion of roots that radiate the brewing industry with a new product opposite finding a collaboration in Rupee Beer.

Key Features:

A bright golden lager with low carbonation, crafted to complement spicy foods.
With an ABV of 4.75%, it’s a light choice for beer lovers.
It is brewed with basmati rice, maize, malted barley, and three distinct types of hops for a unique flavor.
Rupee Beer pairs well with Indian, Thai, Asian, Mexican, Caribbean, BBQ, Middle Eastern, African, and Latin cuisines.

Six Fields

Beer Name	Six Fields
Country of Origin	India
Price (in Delhi)	Six Fields Blanche (330ml): INR 110, Six Fields Cult (500ml): INR 150, Six Fields Brute (500ml): INR 180, Six Fields Pilsner (500ml): INR 140, 5-Litre Keg: INR 3,200
Variants	Six Fields Blanche, Six Fields Cult, Six Fields Brute, and Six Fields Pilsner

Six Fields is a premium brand of beer that has been produced by modern breweries like DeVans, which has also been known for the production of usual Belgian-style beer. The brand was launched in the year 2019 in the Indian market and since then, it has truly grown to offer various styles that also go well with those people who are selectively looking for good craft beers. Six Fields is a term derived from the six major items that are traditionally going to go into making it, namely, handpicked hops from the Ganga plains, barley malt, water, and also wheat.

Key Features:

Six Fields Range offers:
Six Fields Blanche: A smooth Belgian-style wheat beer that offers a refreshing taste of citrus with touches of orange and coriander.
Six Fields Cult: A great taste in the premium strong beer it is.
Six Fields Brute: A strong lager, with a high ABV of up to 8%.
Six Fields Pilsner: A pleasant light lager with an ABV of up to 5%.
The Brewery has become a recipient of several prestigious awards from international agencies because of its excellent beer-making ways.

Lion Beer

Beer Name	Lion Beer
Country of Origin	Sri Lanka, Wilkes Barre, Pennsylvania, and London
Price (in Delhi)	Lion Lager (330ml): ₹100, Lion Strong (500ml): ₹150
Variants	Lion Lager, Lion Strong

The Lion Beer was lofty stature arose from Sri Lanka itself, perhaps one of the oldest brands of beer in Asian history until the 1820s when it was first brewed in the Kasauli Brewery in India, before it was shipped to Sri Lanka where it became a flagship product of the Company known as Lion Brewery PLC. Now, it has managed a great reputation around its product quality and has taken hold in the market, ultimately making that brand known within the Sri Lankan market as the No. 1 lager.

In January 2025, Lion Beer set foot into the Indian market facilitated by the partnership of Lion Brewery PLC and Fairmacs Pvt Ltd. It meant that South India was adequately promoting the products of Sri Lanka, and the very first commercial consignment was delivered at Chennai, heralding a great leap by the brand.

Key Features:

Various types of Lion Beer, such as:
Lion Lager: A clear and fresh beer with moderate alcohol content
Lion Strong: A high-alcohol version.
Lion Beer is made of fine ingredients from both local and international supplies because taste consistency can be ensured once it has been brewed.
There is a rich cultural heritage in Lion Beer; it is often associated with festivities and social gatherings in Sri Lanka.

Hunter Beer

Beer Name	Hunter Beer
Country of Origin	Bangladesh
Price (in Delhi)	500 ml Bottle: INR 150, 650 ml Bottle: INR 180
Variants	IPAs, porters, and stouts

Som Distilleries and Breweries are known for brewing Hunter Beer, a line of real heavyweight brew included in the catalog. It’s trendy simply because it was made for the foreseen demand of more strenuous beers and as revenues have shown, it is truly a hit for those looking for heavy drinking. Its name owes its existence to select malts from Argentina and Chile and German hops-that is, two ingredients that give it its distinct flavor profile.

Key Features:

Generally, Hunter Beer will have 8% alcohol by volume (ABV), making it strong in class.
It is said to be a full-bodied beer with a smooth bite, making the beer an ideal choice to pair with spicy Indian recopy meals.
It caters to beer lovers of young times who seem to be enjoying more taste and higher alcohol.

Fort City Brewing

Beer Name	Fort City Brewing
Country of Origin	India
Price (in Delhi)	Pint of Beer: INR 295, Dhumri (whisky barrel-aged stout): Approximately INR 595 for half pints without tax
Variants	IPAs, Lager, and Stouts

Best Beer Company in India - Fort City — Best Beer Company in India – Fort City

Based in New Delhi, this pub-style brewery is known for innovative craft beers that could not leave the scene unpublished. Started by Gautham Gandhi and Ashish Ranjan, the brewery brews its way to a curious drinking experience by leveraging traditional brewing methods with modern techniques. This Indian beer company has quickly drawn revelers for its extensive and varied fields of beers including negative number brews, besides diverse flavors of high-trend.

Key Features:

The Fort Brew City is remembered to have launched India’s first spiced whisky barrel stout with Dhumri in collaboration with Indri Distilleries. It lets beers appeal to lovers of both whisky and beer, aging the stouts in old whisky barrels to induce flavors in their ingredients.
The brewery is known for its wide range of beers ranging from IPAs and stouts to lagers. Notable offerings include:
Rakshas: is a popular flavored beer in the market.
Amber Rye Lager: known for its rich taste
Brut Jowar Lager: uniquely brewed using jowar (sorghum) and displaying the flavors of local produce.
The Fort City Brew Pub in Hauz Khas offers a buzzing ambiance with live music and trivia nights, making it the perfect spot for craft beer lovers. The pub keeps popular food items alongside its beer menu making an evening more exquisite.

Conclusion

In conclusion, the Indian beer industry has seen tremendous growth in recent years, with an increasing number of domestic and international brands entering the market. While there are many great beer companies in India, it’s difficult to pick just one as the “best.” However, some of the most popular and well-respected beer companies in India include Kingfisher, Bira 91, Tuborg, and Heineken.

Ultimately, the best in India will depend on your personal taste and preferences. Whether you’re a fan of classic lagers, trendy craft beers, or something in between, there are plenty of great options to choose from in India’s vibrant beer market.

FAQs

What are the most popular beer brands in India?

Some of the most popular beer brands in India include Kingfisher, Bira 91, and Budweiser.

Which is the top beer company in India?

The top beer company in India is United Breweries Limited (UBL). It dominates the Indian beer market with its flagship brand, Kingfisher, which is one of the most popular beer brands in the country.

What types of beer are available in India?

There are many types of beer available in India, including lagers, ales, stouts, and wheat beers.

What is the alcohol content of Indian beer?

The alcohol content of Indian beer can vary depending on the brand and style. Most beers have an alcohol content ranging from 4% to 8% ABV.

Which is the highest-selling beer in India?

Kingfisher is the highest-selling beer in India.

Who is the king of beer?

Budweiser beer is known as the “King of Beers.”

Which city is famous for beer in India?

Panjim is the best city in India to drink beer.

Are there any international beer brands available in India?

Yes, many international beer brands are available in India, including Budweiser, Heineken, and Corona.

What food pairs well with Indian beer?

Indian beer pairs well with a variety of foods, including spicy curries, grilled meats, and salty snacks like peanuts and potato chips.

Which are the Beer manufacturing company in India?

Here is a list of beer manufacturers in India:

United Breweries Limited (UBL): Known for its flagship brand, Kingfisher.
AB InBev India: Produces Budweiser, Corona, and Hoegaarden in India.
Carlsberg India: Offers brands like Carlsberg, Tuborg, and Elephant Strong.
Bira 91: A fast-growing craft beer brand with a focus on innovative flavors.
Simba Brewery: Known for craft beers like Simba Stout and Simba Strong.
Mohan Meakin: Makers of the iconic Old Monk beer and other brews.

In India, the beer market is mainly dominated by two companies: Heineken (UBL), which holds over 54% of the market share, and Anheuser-Busch InBev, with around 19.4%. Other smaller players include Carlsberg and Bira 91, but they have a much smaller share in comparison to the leaders.

January 15, 2025

Sharks on Land: A Look at Shark Tank India Judges’ Achievements
The Shark Tank India judges each have an impressive resume full of varied skills and noteworthy accomplishments from their respective fields. Aside from their roles as judges on the show, these individuals have made significant contributions to a variety of industries, demonstrating remarkable leadership, creativity, and entrepreneurship.

Their travels are engraved with stories of victory and difficulties, capturing the essence of perseverance and vision. From pioneering ventures to leading multimillion-dollar enterprises, their footprints are felt across industries, making an everlasting influence on the Indian economic landscape. Their contributions will inspire future generations and pave the way for a more prosperous and promising future for humankind as the journey progresses.
Ashneer Grover

Name Ashneer Grover

Born 14 June 1982

Position Ex-founder and Managing Director of BharatPe

Achievements of Shark Tank India Judges – Ashneer Grover

As the ex-founder and Managing Director of BharatPe, Ashneer Grover has left an indelible mark on India’s fintech landscape. A graduate of the Indian Institute of Technology, Delhi, and the Indian Institute of Management, Ahmedabad, Grover’s journey includes stints at renowned companies like Kotak Investment Bank, Grofers, PC Jeweller Ltd., and American Express. His brainchild, the BharatPe app, launched in 2018, has garnered over one crore downloads on the Play Store.

Grover’s accolades include:
- The Entrepreneur of the Year award in January 2021
- The Young Achiever’s award was also bestowed upon him in January 2021
Vineeta Singh

Name Vinita Singh

Born 1983

Position Co-founder & CEO of Sugar Cosmetics

Achievements of Shark Tank India Judges – Vineeta Singh

Co-founder & CEO of Sugar Cosmetics, Vineeta Singh, has been instrumental in shaping the beauty industry in India.

Vineeta’s entrepreneurial journey has been decorated with numerous accolades:
- The Startup of the Year 2019 by Entrepreneur Awards, Delhi
- Singh’s leadership prowess landed her on the cover of Forbes Most Powerful Women (MPW) in Business in December 2021
- She was recognized in the Economic Times’ 40 Under 40 list in 2021
Aman Gupta

Name Aman Gupta

Born 4 March 1982

Position Co-founder and Chief Marketing Officer of boAt

Achievements of Shark Tank India Judges – Aman Gupta

A powerhouse in the tech industry, Aman Gupta is the co-founder and Chief Marketing Officer at boAt. Gupta’s entrepreneurial spirit has been lauded with several prestigious awards, such as the Businessworld Young Entrepreneur Award in 2019 and the Entrepreneur of the Year Award in 2020. Under his leadership, the boat achieved the distinction of being named the World’s Top 5 Wearable Brand in both 2020 and 2021.

Aman Gupta’s other achievements include:
- In 2019, he was on the list of Entrepreneur India Tech 25 Class
- In 2020, he was the winner of Super 30 CMOs
- In 2020, he was on the list of 40 under 40 Achievers by Businessworld, The Economic Times
- In 2021, he won the Lokmat Most Stylish Entrepreneur of the Year
- In 2021, he was on the list of 40 Under 40 list of Economic Times
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Anupam Mittal

Name Anupam Mittal

Born 23 December 1971

Position Founder & CEO of People Group and Shaadi.com

Achievements of Shark Tank India Judges – Anupam Mittal

As the founder & CEO of People Group and Shaadi.com, Anupam Mittal has revolutionized the online matchmaking industry. His impact extends beyond business, as he has been recognized among the top 25 people frequently searched by The Week magazine and listed among India’s 50 Most Powerful People by Business Week.

Anupam Mittal’s contributions have earned him below accolades:
- The Entrepreneur of the Year award by IT People
- The Karamveer Puraskar
Namita Thapar

Name Namita Thapar

Born 21 March 1977

Position Executive Director of Emcure Pharmaceuticals

Achievements of Shark Tank India Judges – Namita Thapar

Namita Thapar, Executive Director of Emcure Pharmaceuticals, is a trailblazer in the pharmaceutical sector.

Namita’s exemplary leadership has garnered numerous achievements:
- Recognition in The Economic Times Women Ahead List 2017
- The Economic Times’ 40 Under Forty
- India’s Hottest Young Business Leaders List 2017
- The Barclays Hurun Next Gen Leader Recognition and
- The World Women Leadership Congress Super Achiever Award
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Ghazal Alagh

Name Ghazal Alagh

Born 2 September 1988

Position Co-founder and Chief Mama of Mamaearth

Achievements of Shark Tank India Judges – Gazal Alagh

Co-founder and Chief Mama of Mamaearth, Ghazal Alagh, has made significant strides in the realm of sustainable and natural beauty products.

Gazal Alagh’s entrepreneurial journey has been punctuated with achievements such as receiving:
- The Best Brand of the Year award for Mamaearth in 2018-2019
- Named one of India’s forty under forty achievers in 2019.
- Alagh’s commitment to excellence was further underscored by the Super StartUps Asia Award in 2019.
Ritesh Agarwal

Name Ritesh Agarwal

Born 16 November 1993

Position Founder and CEO of OYO Rooms

Achievements of Shark Tank India Judges – Ritesh Agarwal

Founder and CEO of OYO Rooms, Ritesh Agarwal‘s entrepreneurial journey began at a young age and has catapulted him to global recognition. His remarkable achievements include being the first Asian resident to win the ’20 Under 20’ Thiel Fellowship and being listed in Forbes’s “30 Under 30” in the consumer tech sector. Agarwal’s innovative approach to hospitality has redefined the concept of budget accommodation worldwide.

Ritesh’s other achievements include:
- Top 50 Entrepreneurs by TATA First Dot Awards in 2013
- Listed as “One of the 8 Hottest Teenage Startup Founders in the World” by Business Insider in 2013
- Received TiE – Lumis Entrepreneurial Excellence Award in 2014
- Young Entrepreneur Award by Business World in 2018
Azhar Iqubal

Name Azhar Iqubal

Born 1993

Position Co-founder and CEO of Inshorts

Achievements of Shark Tank India Judges – Azhar Iqubal

Azhar Iqubal, co-founder and CEO of Inshorts, is a visionary entrepreneur who has disrupted the media landscape with his innovative news aggregation platform.

Iqubal’s achievements include:
- Business World 40 under 40
- Fortune India 40 under 40
- Business World Young Entrepreneur Award
- The Most Enterprising Brands
- Leaders of Asia Award
- Forbes India 30 under 30
- Forbes Asia 30 under 30
Ronnie Screwvala

Name Ronnie Screwvala

Born 8 September 1962

Position Co-founder of upGrad

Achievements of Shark Tank India Judges – Ronnie Screwvala

Co-founder of upGrad, Ronnie Screwvala, has been at the forefront of India’s digital education revolution. His contributions extend beyond business, as evidenced by the Swades Foundation, which aimed to lift a million people out of poverty. U Sports focused on nurturing talent in Kabaddi, E-Sports, and Football.

Ronnie’s achievements include:
- Esquire listed him as one of the 75 Most Influential People of the 21st Century in 2008
- The Time 100 placed him 78th out of the 100 most influential people worldwide
- Fortune Magazine ranked him as one of the 25 Most Powerful People in Asia.
Radhika Gupta

Name Radhika Gupta

Born 14 September 1983

Position Managing Director and CEO of Edelweiss Mutual Funds

Achievements of Shark Tank India Judges – Radhika Gupta

Managing Director and CEO of Edelweiss Mutual Funds, Radhika Gupta, is a stalwart in the finance sector and is recognized for her exemplary leadership and contributions. Gupta’s work in the finance sector has been acknowledged with various awards, including:
- LinkedIn Top Voices in India −2021 in Finance & Economy in 2020
- Fortune India’s 50 Most Powerful Women in Business in 2020
- Economic Times 40 Under 40 Business Leaders Award in 2021
- The Impact Creator Awards 2021, presented by the Governor of Maharashtra in 2021
- Business Today: Most Powerful Women in Indian Business Awards
- Young Global Leader by the World Economic Forum- 2022
- CII Young Women Leader of the Year from the Confederation of Indian Industry (CII) in 2022
- Forbes Women Power: Self-Made Women by Forbes India in 2022
- Business Book of the Year: Self Help (Limitless) by FICCI Publishing, awarded in 2023
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Deepinder Goyal

Name Deepinder Goyal

Born 26 January 1983

Position Co-founder and CEO of Zomato, Director of Upslope

Achievements of Shark Tank India Judges – Deepinder Goyal

Deepinder Goyal is the co-founder and CEO of Zomato, a leading food delivery and restaurant discovery company. He started Zomato in 2008 with Pankaj Chaddah. Before Zomato, he worked at Bain & Company as a consultant. Deepinder is an IIT Delhi graduate and has played a key role in Zomato’s global growth.

Deepinder Goyal won the ‘Entrepreneur of the Year’ award. Union Minister Ashwini Vaishnaw presented him with the award at the NDTV Indian of the Year—2024 event.

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Peyush Bansal

Name Peyush Bansal

Born 26 April 1985

Position Co-founder and CEO of Lenskart

Achievements of Shark Tank India Judges – Peyush Bansal

Peyush Bansal is the CEO and Co-Founder of Lenskart. He holds a Bachelor’s degree in Electrical Engineering — IT, Control, and Automation from McGill University. After a brief stint as a Program Manager at Microsoft, Bansal realized his desire to make a significant impact and returned to India to address the problem of vision correction. Peyush Bansal has been awarded with various accolades, some of his achievements are as follows:
- Awarded Innovator of the Year Award at NDTV Indian of The Year Awards 2023-24
- He received the ‘India TV Yuva Awards in 2015
- Red Herring Top 100 Asia Award 2013
- Emerging Entrepreneur of the Year Award in 2012
- British Honors Award at McGill University
- Best 40 under 40 Entrepreneurs 2019 Fortune India
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Varun Dua

Name Varun Dua

Born 1981

Position Co-founder and CEO of Acko, Co-founder of Coverfox & Glitterbug Technologies

Achievements of Shark Tank India Judges – Varun Dua

Varun Dua is the CEO and the founder of the company, Acko. He completed his education at MICA, Ahmedabad, and the University of Mumbai. After finishing his graduation, Varun served as a trainee at Leo Burnett Advertising for less than a year. He then started his career as a marketing manager at Tata AIG Life Insurance and Franklin Templeton Investments. Varun then founded Coverfox Insurance Broking Pvt. Ltd. Before he founded Coverfox in 2013, Varun founded Glitterbug Technologies. Varun Dua holds a prominent role as one of the Sharks on Season 3 of Shark Tank, adding his expertise and insights to the entrepreneurial landscape.

His achievements include:
- Featured in Forbes’ “30 Under 30” list for Finance.
- Won the Global New Venture Challenge in 2020, receiving $20,000 for his startup idea.
- Recognized as an influential entrepreneur by several business publications.
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Kunal Bahl

Name Kunal Bahl

Born 1 January 1984

Position Co-founder of Snapdeal and Titan Capital

Achievements of Shark Tank India Judges – Kunal Bahl

Kunal is the co-founder of Snapdeal. Bahl was a student at the University of Pennsylvania, where he completed a degree in Systems Engineering. He is also an alumnus of The Wharton School where he studied Marketing and Operations Strategy and also did Executive Program in Marketing from Northwestern University – Kellogg School of Management.

Bahl was also there in the Jerome Fischer M&T Program. In his professional career, Kunal started as an Independent Director of Piramal Enterprises Limited before co-founding Snapdeal in 2010. Bahl also co-founded Titan Capital in 2011 and AceVector Group in June 2022. Thus, Kunal can be summed up as an investor and entrepreneur who aims to create impact through entrepreneurship.

Kunal Bhal has been awarded with the following awards:
- BMA Entrepreneur of the Year 2014
- ET Top 50 Entrepreneurs of India 2014
- Ranked 25 on Fortune 40 under 40 most influential business leaders list 2014
- EY Entrepreneur of the Year – Startup 2014
- Nasscom NextGen Entrepreneur 2014
- The Economic Times Entrepreneur of the Year Award 2015
- AIMA Transformational Business Leader of the Year
- Indian Affairs Business Leader of the Year 2015
- The Joseph Wharton Award for Young Leadership 2018
- The Economic Times Comeback Award 2019
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Viraj Bahl

Name Viraj Bahl

Born 1980

Position Founder & Managing Director of Veeba

Achievements of Shark Tank India Judges – Viraj Bahl

Viraj Bahl is an innovative young entrepreneur with a passion for food. Viraj was born into a long line of entrepreneurs. He wanted to prove to his father that he could be more than just his son.

Viraj had a lifelong passion for working in the food industry. From a failed restaurant business to building an INR 1,000 crore brand and becoming a new panelist on Shark Tank India, Viraj Bahl is a visionary entrepreneur whose passion for food turned into a national success. With much hard work, along with a few roadblocks, today Veeba stands as one of the largest homegrown sauce and condiments brands in India.

Viraj’s achievements include:
- Entrepreneur of the Year 2020 – Economic Times Awards for Innovation and Excellence in Indian Food Industry.
- Top 50 Most Admired Entrepreneurs in India, 2018 Business Today for visionary leadership in building Veeba Foods.
- Best Food Processing Brand, 2019 – Veeba, the Indian Food Forum has given an award that recognizes its high-quality and innovative offerings.
- Sustainable Business Excellence 2021 Winner from FSSAI for Veeba’s commitment towards sustainability and healthy food production practices.
- Fastest-Growing FMCG Brand, 2022 – Economic Times Edge Awarded to Veeba for fast growth and impact in the FMCG sector.
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Vikas D Nahar

Name Vikas D Nahar

Born 1984

Position Founder and CEO, Happilo

Achievements of Shark Tank India Judges – Vikas D Nahar

Born in Bangalore, Vikas D Nahar comes from a farming family background that grew pepper and coffee. He earned his Bachelor of Science in Computer Application from Bangalore University and began his career as a Senior Import Manager (Asia) at Jain Group Pvt. Ltd. Afterward, he pursued a Master of Business Administration in Marketing from the Symbiosis Centre For Management and Human Resource Development in Pune.

Following his MBA, Vikas joined Satvikk Speciality Foods Pvt. Ltd. as the Managing Director. Satvikk Speciality Foods is a health-focused food store that opened its first branch in Bangalore in December 2011. Vikas served as its Managing Director for almost five years. His experience at Satvikk finally helped him establish Happilo, the popular gourmet healthy food brand, in 2016.

Nahar has received numerous prestigious awards and recognitions, including:
- Entrepreneur of the Year 2021 by the Indian Achievers Forum
- ET Entrepreneur of the Year
- SIAL Innovation Awards 2022
- Times’ 40 Under 40
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FAQs

What is Shark Tank India?

Shark Tank India is an Indian business reality television series based on the popular global format Shark Tank. It has budding entrepreneurs pitching their business ideas to a panel of potential investors called ‘Sharks’ to secure investment deals.

Who will be the sharks in Shark Tank India?

Vineeta Singh, Peeyush Bansal, Namita Thapar, Anupam Mittal, Amit Jain, Deepinder Goyal, Varun Dua, Radhika Gupta, Ronnie Screwvala, Azhar Iquabal, Ritesh Agarwal, and Aman Gupta are the sharks in Shark Tank India. Season four of the show will feature two new sharks, Kunal Bahl and Viraj Bahl.

When will Shark Tank premiere in India?

Shark Tank Season Four premiered on Sony LIV on January 06, 2025.
January 15, 2025
Ashish Saxena Discusses How UrbanPiper is Revolutionising Restaurant Operations with Game-Changing Tech Solutions

In this insightful interaction with StartupTalky, Ashish Saxena, President of UrbanPiper, shares how the company evolved from creating a loyalty platform for restaurants to offering complete technology solutions. He explains how the company shifted focus to solving operational challenges with products like Meraki and Hub, which help streamline restaurant operations. Saxena talks about the growing impact of technology in the restaurant industry, focusing on trends like voice ordering and dynamic pricing. He also highlights how UrbanPiper simplifies operations for both small and medium restaurants, mentioning partnerships with global brands and its expansion into markets like the U.S., Canada, the Middle East, and the UK.

StartupTalky: What was the initial idea behind starting UrbanPiper, and how has the company evolved since then?

Mr. Saxena: The idea for UrbanPiper began in 2014 as an effort to create a loyalty platform for restaurants. Programs like Starbucks Rewards showed us how a simple tool could build meaningful customer relationships, and we wanted to bring that to restaurants in India. But as we worked closely with restaurant owners, we realized there were far deeper operational challenges that needed to be solved first—challenges that directly impacted their ability to run efficient businesses.

By 2016, we had officially launched UrbanPiper to address these operational challenges through practical and reliable technology solutions. Our first product, Meraki, helped restaurants establish their online ordering systems through branded websites and mobile apps, giving them complete ownership of their digital storefront.

Around the same time, the food delivery landscape in India was changing rapidly. Platforms like Foodpanda, TinyOwl, Uber Eats, Zomato, and Swiggy were becoming indispensable for customers, but they brought a new layer of complexity to restaurants. Managing orders, menus, and item availability across multiple platforms quickly became a logistical challenge, often leading to errors, inefficiencies, and lost opportunities.

That’s when our product, Hub, took shape. We built it as a platform to help restaurants streamline their operations effortlessly across all delivery channels. With Hub, they can publish menus, manage orders, and get a unified view of their entire business—across brands, locations, and delivery platforms—all from a single interface. It even integrates seamlessly with their point-of-sale system, making day-to-day operations smooth and efficient. It was built to solve a very real, everyday problem for restaurateurs, and it remains the cornerstone of what we offer today.

The journey since then has been one of constant evolution. UrbanPiper has now grown into a full technology stack that includes POS systems, third-party delivery integrations, inventory management, order reconciliation, kitchen display systems, kiosks, and much more. These comprehensive solutions are now trusted by over 45,000 restaurants across 30+ countries, including global names such as McDonald’s, KFC, Pizza Hut, and Subway.

While the journey has taken us to a global stage, our focus has always been the same: listening to restaurants, understanding their challenges, and building solutions that help them do what they do best.

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StartupTalky: How do you see the restaurant technology industry changing in the next few years, and what trends do you think will shape it?

Mr. Saxena: The next few years will see restaurants embracing technology in ways that make their operations smarter, more efficient, and more adaptable to changing consumer habits. While online food delivery will remain central to restaurant revenues, we’re already seeing the ecosystem expand. Trends like voice ordering, dynamic pricing, and self-service kiosks are starting to gain adoption, offering new ways for restaurants to engage customers and optimize operations.

Another significant shift is the growing importance of data-driven decision-making. It’s no longer just about collecting data; restaurants need tools that deliver actionable insights. Whether it’s understanding peak order times, refining menu performance, or managing inventory more accurately, data is becoming essential to running smarter and more efficient businesses.

For multi-location and multi-brand restaurants, menu accuracy and operational consistency across platforms remain ongoing challenges. Even a minor error—like an unavailable item showing as in stock—can lead to cancelled orders and frustrated customers. That’s where tools like Periscope come in. Periscope helps restaurants monitor their digital storefronts in near real-time, ensuring menus, stock availability, and other details remain accurate across delivery platforms. By automating what was once a time-consuming manual process, we’re helping restaurants reduce errors and operate with greater precision.

The industry will continue to evolve, but the focus will remain on solving practical, everyday challenges. Restaurants that adopt technology to streamline operations and respond to customer needs more effectively will be better positioned to grow.

StartupTalky: How does UrbanPiper help small and medium restaurants simplify their operations and grow their businesses?

Mr. Saxena: UrbanPiper simplifies operations for small and medium restaurants by offering a single, centralized platform to manage all their online food delivery channels. With integrations across leading delivery platforms like Zomato and Swiggy and seamless connections to their point-of-sale (POS) systems, restaurants no longer need to juggle multiple systems or devices to manage orders, menus, and performance.

By centralizing these workflows, restaurants can make updates—like menu changes or stock availability—quickly and efficiently across all platforms. This not only saves time but also minimizes errors, such as stock mismatches, which often lead to cancelled orders and lost revenue.

For smaller restaurants that operate with tighter resources, our tools significantly reduce operational overhead and manual intervention, allowing them to focus on maintaining efficiency and delivering great customer experiences.

StartupTalky: UrbanPiper serves clients like McDonald’s, KFC, and Subway, as well as local Indian favourites. How do you customise your solutions to meet the unique needs of both global chains and regional restaurants?

Mr. Saxena: The core challenges restaurants face, whether they’re global giants or small, regional favourites, are often similar: ensuring operational efficiency, maintaining accuracy across platforms, and delivering exceptional customer experiences. What varies is the scale, workflows, and infrastructure they rely on, and that’s where our adaptability becomes critical.

For global brands like McDonald’s, KFC, and Subway, the requirements are more complex. They often need tailored workflows, robust reporting, and custom integrations to align with regional delivery platforms and POS systems. For instance, no two regions use identical tools—payment gateways, delivery aggregators, or fulfilment systems—and we invest in building reliable integrations that accommodate these specific needs.

On the other hand, for smaller or regional restaurants, the priority is simplicity and scalability. These businesses need tools that are intuitive, efficient, and easy to adopt—without overcomplicating their operations. Whether it’s ensuring real-time menu updates, managing orders seamlessly, or reconciling data across multiple platforms, our solutions are designed to help smaller restaurants operate like well-oiled machines.

What truly enables this flexibility is the scale and depth of our platform. With official integrations across 350+ POS systems and 70+ delivery platforms globally, we’ve created a system that can adapt to the unique needs of any restaurant, whether they’re a single-location café in Mumbai or a multi-country chain.

At the heart of it all is our commitment to working closely with our partners, understanding their unique challenges, and building technology that doesn’t just fit into their operations but enhances them. This collaborative approach has helped us become a trusted partner for restaurants across 30+ countries, enabling them to scale efficiently, regardless of size or complexity.

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StartupTalky: What changes can U.S. and Canadian customers expect with the rebranding and integration of Ordermark into the UrbanPiper platform?

Mr. Saxena: U.S. and Canadian customers can expect a lot of exciting improvements as we integrate Ordermark into the UrbanPiper platform.

First and foremost, the rebranding isn’t just a name change, it’s about bringing the best of both worlds together. UrbanPiper’s proven expertise in helping restaurants simplify their online operations, combined with Ordermark’s deep roots in the U.S. and Canadian markets, means a more robust, scalable solution.

Customers will see an enhanced platform that offers greater flexibility, powerful reporting tools, stock automation tools, and seamless integrations. For example, UrbanPiper connects with 350+ POS systems, so restaurants can manage all their channels through a single, streamlined dashboard. This kind of operational control will help restaurants of all sizes optimize their workflows and scale with confidence.

Advanced security settings further allow teams to assign role-based access, ensuring data is managed securely.

We’re also focusing on ensuring the transition is smooth. Our team is deeply committed to supporting customers every step of the way — not just during the integration, but as ongoing partners invested in their success.

Ultimately, this is about creating more value for the restaurant community. By bringing Ordermark fully into the UrbanPiper ecosystem, we’re setting the stage to help restaurants operate smarter, grow faster, and serve their customers better.

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StartupTalky: UrbanPiper processes 8 lakh orders daily in India. What key features or strategies have driven this success, and how do you plan to replicate it globally?

Mr. Saxena: The scale we’ve achieved in India—processing 8 lakh orders daily—has been driven by a few fundamental principles: reliability, seamless integrations, and a deep understanding of restaurant operations.

Our official API integrations with 350+ POS systems and 70+ delivery platforms ensure that orders flow seamlessly and menus are managed efficiently, reducing errors like stock mismatches that often lead to cancellations. With 99.99% API uptime, we provide restaurants with the reliability they need to operate smoothly, even during high-pressure times like weekends or festivals when order volumes peak. This reliability is non-negotiable because, for restaurants, every order matters.

The strategy globally is to replicate this foundation while adapting to the unique needs of each market. The challenges restaurants face—whether in India, the U.S., or Europe—are similar at their core, but the systems, workflows, and delivery platforms they rely on can differ significantly. That’s where our adaptability comes in.

We focus on building official integrations with local POS systems and delivery platforms to ensure the same level of seamless compatibility. Additionally, we expand our partner network to provide localized support, helping restaurants navigate region-specific requirements effortlessly.

Ultimately, our approach remains the same: listening to our restaurant partners, understanding their challenges, and delivering solutions that simplify their operations. By staying close to their needs and tailoring our platform to regional requirements, we’re confident in our ability to replicate the success we’ve seen in India on a global scale.

StartupTalky: With investors like Peak XV, Tiger Global, Swiggy, and Zomato, how has their support influenced UrbanPiper’s growth strategy and market expansion?

Mr. Saxena: The support from investors like Peak XV, Tiger Global, Swiggy, and Zomato has been instrumental—not just in enabling growth but also in sharpening our focus on what truly matters: building technology that helps restaurants thrive.

These investors bring far more than just financial backing. Platforms like Swiggy and Zomato are deeply embedded in the food delivery ecosystem, and their insights into industry trends, operational challenges, and partner expectations have been invaluable. This close collaboration allows us to stay ahead of the curve, ensuring our platform continues to address real-world challenges that restaurants face daily.

On the other hand, partners like Tiger Global and Peak XV have provided the strategic guidance and resources that have fueled our global expansion. Their confidence in our vision has empowered us to scale our operations to over 30+ countries, strengthen our platform’s capabilities, and deepen our integrations with 350+ POS systems and 70+ delivery platforms.

Together, this support has helped us focus on building a platform that’s reliable, adaptable, and tailored to meet the diverse needs of restaurants—whether it’s a small café or a global chain. It’s this combination of strategic insight, operational experience, and trust that continues to drive our growth and sets us up to tackle new markets as we expand further.

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StartupTalky: What role do integrations with POS systems and delivery platforms play in UrbanPiper’s success, and how do they improve operational efficiency for restaurant owners?

Mr. Saxena: At UrbanPiper, integrations with POS systems and delivery platforms have always been about solving real problems that restaurant owners face every day. Whether it’s a bustling café juggling orders during lunch hour or a multi-outlet brand managing hundreds of deliveries, the operational challenges are the same—too many platforms, too many updates, and too little time.

By connecting with 350+ POS systems and 70+ delivery platforms, UrbanPiper brings all these operations together into a single, unified interface. Imagine a restaurant updating its menu once, and within moments, that change reflects seamlessly across Swiggy, Zomato, and all other delivery platforms. No manual errors, no missed orders—just smooth, reliable operations.

For restaurant owners, this isn’t just about technology; it’s about freeing up time and energy. Teams no longer need to spend hours reconciling orders or dealing with stock mismatches that lead to cancellations. Instead, they can focus on what truly matters—serving great food and creating memorable customer experiences.

We’ve seen how transformative this can be. One of our partners told us how they used to update menus for five delivery platforms individually—a process that took hours. With UrbanPiper, that time shrunk to minutes. For them, it wasn’t just about efficiency; it meant fewer late nights and happier teams.

At its heart, these integrations reflect what UrbanPiper stands for: building tools that simplify the complexities of restaurant operations. Whether you’re running a neighborhood café or a global brand, our goal is to give you the confidence that everything behind the scenes just works—so you can focus on growing your business and delighting your customers.

StartupTalky: You aim to increase your U.S. restaurant base by 10x by 2027. What specific strategies will help achieve this ambitious target?

Mr. Saxena: The playbook for achieving this target remains clear and proven. At UrbanPiper, we believe that to win a market, you need three non-negotiables: a best-in-class product, world-class customer service, and rock-solid reliability. With the integration of Ordermark, we’ve unified the strengths of both platforms, and I can confidently say we now have all three pieces firmly in place to deliver at scale.

Our product is already trusted by over 45,000 restaurants across 30+ countries. We’ve built deep, official integrations with the best POS systems and delivery platforms, ensuring seamless operations. Whether it’s menu management, order flow, or inventory reconciliation, everything works flawlessly—saving restaurants time and minimizing errors. And reliability? It’s a given. With 99.99% API uptime, restaurants can depend on us to perform, especially when it matters most.

What truly sets us apart, though, is the unparalleled 24/7 customer service we provide. Whether it’s through calls, WhatsApp, email, or in-app chat, restaurants can reach us anytime, through any channel they prefer. We don’t just build tools; we stay by our partners’ sides to make sure they succeed.

These strategies aren’t theoretical—we’ve seen them deliver results. In markets like India, UAE, Saudi Arabia, and the UK, some of the world’s largest brands have been working with us for years. We’ve built trust, and deep relationships, and proven our ability to adapt and deliver in diverse geographies.

The foundation is set, and the path is clear. At the heart of it all is our incredible team—a group of talented, relentless individuals who work tirelessly to keep us ahead of the curve. For us, it’s about staying close to our partners, continuing to innovate, and consistently over-delivering on the value we bring. We know what it takes to unlock this market, and we’re fully equipped to get there.

StartupTalky: What are UrbanPiper’s long-term plans for innovation, global expansion, and supporting restaurateurs in the face of the evolving F&B industry?

Mr. Saxena: Our focus has always been on solving real problems for restaurateurs, and that commitment drives our plans for innovation, expansion, and support as the industry continues to evolve.

On the innovation front, we’re continuously building tools that address the operational challenges restaurants face every day. Take Periscope, for example. It gives restaurants a customer’s view of their digital storefronts across platforms, ensuring menus, stock availability, and other critical details remain accurate. This visibility, delivered in near real-time, reduces manual errors and helps restaurants avoid lost revenue opportunities caused by inaccuracies.

We also see enormous potential in AI-powered solutions. From dynamic pricing that helps restaurants optimize their margins to integrating AI across multiple tools to streamline workflows, artificial intelligence will redefine how restaurants operate over the next decade. It’s an area where we’re investing heavily, as we believe it will not only improve operational efficiency but also help restaurants respond faster and smarter to evolving consumer demands.

None of this would be possible without fostering a culture of constant experimentation. At UrbanPiper, we’ve always been clear: standing still isn’t an option. Innovation means taking calculated risks—some ideas will succeed, some won’t, but that’s how we learn, adapt, and uncover solutions that truly make a difference. To drive this forward, we continue to invest in world-class product and engineering talent, empowering our team to stay ahead of the curve.

For global expansion, we’re strengthening our presence in key markets like the U.S., Canada, the Middle East, and the UK. The playbook remains the same: build strong relationships with local POS systems, delivery platforms, and partners, while tailoring our solutions to meet regional requirements. This approach has worked across 30+ countries, and we’re confident it will drive success in new markets.

At the end of the day, our goal is simple: to ensure that restaurants—regardless of size or location—have the tools, support, and technology they need to succeed in a rapidly evolving industry.

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January 15, 2025
How Ishvani Patel is Transforming Skincare and Wellness with ILEM JAPAN’s Mindful, Sustainable Approach

StartupTalky presents Recap’24, a series of exclusive interviews where we connect with founders and industry leaders to reflect on their journey in 2024 and discuss their vision for the future.

The beauty and wellness industry is witnessing changes, with increasing demand for natural, sustainable, and effective products. Among the brands leading this shift is ILEM JAPAN, founded by Ishvani Patel. The brand combines Japanese traditions with modern science to offer cruelty-free and eco-friendly skincare, wellness, and lifestyle products.

In this edition of Recap’24, we feature ILEM JAPAN, known for its heritage-inspired teas, and skincare products, and focus on high-quality, conscious choices. Ishvani Patel, Founder and CEO of ILEM JAPAN shares the story of the brand, its best-selling products, and her vision to make ILEM JAPAN a global wellness leader.

StartupTalky: What inspired you to start ILEM JAPAN, and how did your time in Tokyo influence your decision?

Ms. Ishvani Patel: The inspiration behind ILEM JAPAN stems from my deep connection to Japanese wellness practices and my desire to share this transformative experience with the world. Having lived in Tokyo for over a decade, I was profoundly influenced by the mindfulness, simplicity, and respect for nature that are embedded in Japanese culture. This, combined with my background in International Business at Temple University (Japan Campus), gave me a unique perspective on the intersection of global needs and the timeless wisdom of Japan.

Launched in 2022, the brand emerged after years of research and careful consideration of what the world needed in the wellness space. The goal was clear: to create a brand that combines Japanese traditions with cutting-edge innovation to offer high-quality, clean, and sustainable wellness solutions. By 2023, we expanded into India and America, meeting the growing demand for premium, cruelty-free, and effective wellness products.

For me, this is more than a brand; it’s an extension of my own journey towards wellness. Just as I found my Ikigai (reason for being) in Japan, I want ILEM JAPAN to help others find theirs through products that promote both inner and outer well-being. From face care to heritage teas, each product reflects the purity and simplicity that Japan is known for, offering people a mindful approach to self-care.

StartupTalky: Can you explain the significance of “Improve Longevity, Enhance Mindfulness” in the context of ILEM JAPAN’s mission?

Ms. Ishvani Patel: At ILEM JAPAN, which stands for ‘Improve Longevity, Enhance Mindfulness,’ our mission is deeply rooted in the belief that true wellness is holistic, encompassing both physical and mental health. We draw inspiration from Japan’s ancient wellness practices, which emphasize the importance of slowing down, being present, and nurturing one’s health. By integrating mindfulness into everyday life, we aim to help people foster a deeper sense of balance and purpose, ultimately contributing to long-term well-being and longevity.

Our mission is to share the wisdom of Japanese self-care with the world by offering carefully crafted, high-quality products that bring meaning and mindfulness to daily self-care rituals. ILEM JAPAN is not just about skincare—it’s about empowering individuals to live more intentional, healthier lives through simple yet functional practices.

StartupTalky: What was the process like in curating and developing the products, and how did you ensure they aligned with Japanese wellness traditions?

Ms. Ishvani Patel: Curating and developing the products for ILEM JAPAN was a journey of grit and patience. As a recent graduate stepping into the highly regulated and competitive Japanese market, I faced numerous challenges in transitioning from student life to entrepreneurship. I spent a significant amount of time visiting nearly 80 manufacturers to find the right partners who shared my vision and values.

Developing formulas that seamlessly blend Japan’s rich traditions with cutting-edge global trends demanded a meticulous and nuanced approach. This journey required two years of dedicated research and development to bring the vision to life. It was overwhelming at times, especially as I managed all aspects of the business myself, but I remained dedicated to ensuring that each product aligned with our commitment to quality.

Being “Made in Japan” is at the core of ILEM JAPAN’s authenticity. Japan’s rigorous standards for production and testing ensure that our customers receive the highest quality products they can trust. This commitment to local manufacturing is more than just about quality—it’s about providing peace of mind so our customers can confidently incorporate ILEM JAPAN into their daily wellness routines.

StartupTalky: How has ILEM JAPAN’s unique approach to wellness, focusing on plant-based and cruelty-free products, resonated with consumers, particularly in India?

Ms. Ishvani Patel: At ILEM JAPAN, we have embraced a unique approach that bridges the wisdom of Japanese skincare traditions with the rich heritage of Indian wellness. Our plant-based, cruelty-free products resonate with consumers, especially in India, by offering gentle yet effective formulations. India’s skincare needs are diverse, shaped by extreme climatic conditions and varied skin types. Our products are designed to cater to these unique challenges, from the humid coastal cities to the drier northern regions, ensuring optimal hydration without greasiness.

We integrate ingredients like Sakura Extract, Yuzu, and Rice Bran, alongside globally celebrated elements like Hyaluronic Acid, to create formulations that are both results-driven and climate-adaptable. Beyond just skincare, we emphasize daily rituals that promote mindfulness, grounding users in calm and purpose, while offering long-term nourishment. This blend of traditional Japanese and Indian principles enables us to deliver skincare that not only meets the demands of the modern, urban lifestyle but also honors the cultural roots of both nations.

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StartupTalky: What challenges did you face during the brand’s early years, and how did your experience in Japan help overcome them?

Ms. Ishvani Patel: In the early years of launching ILEM JAPAN, I faced several significant challenges. As a recent graduate, transitioning from academia to entrepreneurship was a steep learning curve. Navigating the complexities of the Japanese market as a foreigner required extensive research, a deep understanding of local business practices, and a strategic approach to overcoming cultural and operational challenges.

Additionally, creating skincare products that aligned with Japan’s rich heritage of holistic practices required multiple iterations to perfect the formulas. Balancing these time-honored traditions with contemporary self-care trends also proved to be a challenge. However, my resilience and adaptability, along with the invaluable guidance from my father, helped me overcome these obstacles and establish a thriving brand.

StartupTalky: How has ILEM JAPAN grown since 2024, and what are the future goals for the brand both in Japan and internationally?

Ms. Ishvani Patel: Our journey since 2024 has been nothing short of exciting, and our future goals are even more inspiring. We’re committed to continuous innovation, global expansion, and the growth of our product line.

Our vision is to create conscious, forward-thinking J-beauty products that adapt to the ever-changing needs of our customers. By blending nature with cutting-edge technology, we push the boundaries of skincare and wellness, delivering advanced formulas that enhance skin health at a deeper level. Under Ishvani’s leadership, ILEM JAPAN has rapidly expanded and reached markets in Japan, India, and America by 2024. The brand is available at malls in Chennai and Pune. Along with retailing through its website, the brand is also available on Amazon, Flipkart, and Nykaa.

In an era where skincare and wellness thrive, consumers are becoming increasingly conscious, seeking natural products that are good for them in the long run. Our mission is to unveil Japan’s well-being secrets to the world, making the transformative benefits of J-Beauty accessible to consumers everywhere. We plan to expand our presence in major metropolitan cities across India, the USA, and Japan, targeting key markets such as Mumbai, Delhi, Los Angeles, New York City, Tokyo, and Osaka.

But that’s not all—we’re continuously expanding our range with clean, nature-inspired formulations, all backed by science. These new products will cater to the growing demand for effective, sustainable beauty solutions, ensuring that we stay ahead of trends and delight our customers with what they truly desire.

StartupTalky: In what ways does ILEM JAPAN incorporate Japanese ingredients and techniques into its products, and what makes it stand out in the wellness industry?

Ms. Ishvani Patel: We deeply honor the rich legacy of Japanese wellness by blending ancient traditions with cutting-edge technology. Our products feature high-quality Japanese ingredients, carefully chosen for their purity and effectiveness. These are paired with advanced scientific innovations like Three Phase Emulsification, PhytoCellTec™, and Plant Stem Cell technology, enabling us to craft clean, plant-based, cruelty-free formulations that deliver lasting results.

What truly sets us apart is our commitment to intentionality at every step of the process. From handpicking trusted manufacturers to upholding rigorous product testing, we ensure every product meets the highest standards. We also prioritize sustainability, using eco-friendly materials like biomass containers and FSC-certified paper for packaging. At ILEM JAPAN, wellness goes beyond the skin—it’s about making thoughtful choices that nurture both our customers and the planet.

StartupTalky: Could you share more about the role of mindfulness and intentionality in ILEM JAPAN’s product development and brand philosophy?

Ms. Ishvani Patel: At ILEM JAPAN, we’re deeply committed to our core values, and every product is a reflection of this dedication. Thoughtful craftsmanship is not just a phrase for us—it’s a principle guiding every stage of product development. We invest considerable time and research into each product, ensuring it adheres to our standards of cruelty-free, clean formulas, and long-term nourishment.

Every SKU is meticulously crafted to embody Japan’s legacy of purity, quality, and precision. Our skincare and wellness products, including teas, are developed to bring the best of Japanese tradition into daily rituals, prioritizing authentic ingredients and mindful production methods. Especially designed for the everyday man and woman who value consistency in their daily rituals, our products are crafted to improve well-being and enrich life in the long run.

This commitment ensures that our customers experience genuine well-being benefits, knowing each item has been created with intention and respect for Japanese heritage. By upholding these standards across our product line, we aim to enhance the well-being of our customers with quality they can trust.

StartupTalky: What role has celebrity endorsement, like Karan Johar and Zeenat Aman, played in the brand’s visibility and success?

Ms. Ishvani Patel: Since ILEM JAPAN’s inception, our growth has been grounded in our commitment to authentic Japanese self-care, resonating deeply with our audience. Celebrity endorsements have played a significant role in amplifying our reach. Zeenat Aman’s collaboration with our Japanese teas is a perfect fit, as her bold and timeless personality aligns seamlessly with the rich heritage and distinctive nature of our teas. Similarly, Jim Sarbh’s involvement in our men’s skincare line reflects his classy and sophisticated persona, making him an ideal figure for our products designed to cater to modern, refined men who are looking for simple, on-the-go skincare rituals.

In addition, we’ve partnered with renowned figures like Karan Johar, Gabriella Demetriades, Alanna Panday, Soha Ali Khan, and more, each embodying qualities of elegance, mindfulness, and a genuine connection to wellness—values that mirror our brand ethos. When selecting celebrities and influencers, we focus on those authentically connecting with our vision, allowing their influence to deepen our message of holistic, mindful living among diverse audiences.

StartupTalky: What advice would you give to aspiring entrepreneurs who want to bring traditional wellness practices into the global market?

Ms. Ishvani Patel: For aspiring entrepreneurs looking to bring traditional wellness practices into the global market, it’s essential to start by understanding your audience—identify their needs, preferences, and how these practices can solve modern-day problems. Equally important is studying the competitive landscape to recognize what others are doing and where gaps exist, enabling you to offer a unique value proposition. While you don’t need an extraordinary idea, differentiation is crucial; focus on providing something distinctive, whether through quality, innovation, or storytelling.

Adapt traditional practices to modern lifestyles in ways that are accessible and relevant, but stay true to their authenticity. Building trust through transparency—educating customers about the origins, benefits, and science behind these practices—can set your brand apart.

Explore more Recap’24 Interviews here.

January 15, 2025
Call for Tech-Savvy Soldiers to Guard India’s Online Environment: FM

Finance Minister (FM) Nirmala Sitharaman stated on January 13, 2025, that India must develop tech-savvy forces to safeguard its digital world, which is a driver of economic growth, at a time when technology, if abused by special interests, can jeopardise the nation’s financial services and national security.

Speaking at Rashtriya Raksha University’s fourth convocation event in Gandhinagar, Gujarat, Sitharaman stated that India must now acknowledge the new security threats it faces, which go beyond its boundaries. Technology doesn’t wait to recognise boundaries these days. Even though technology can help us be more productive, some vested interests or evil forces are also abusing it.

Digital Public Infrastructure Needs to Strengthen

The FM stated that the digital public infrastructure of the country, which has become a source of empowerment for the populace, is also exposed to threats, such as those posed by banks, the stock market, payment institutions, or platforms that operate online marketing or taxi services.

According to Sitharaman, India is expanding in the eyes of all of its rivals, many of whom find this growth to be astounding. Numerous well-wishers may be present. According to the FM, there are those who believe that this should not be considered, and who can argue with us?

She pointed out that many people in the developed world lack the digital skills that India has exhibited over the last ten years. In addition to using physical force to guard its borders, the nation also requires tech-savvy forces that are aware of the dangers they face, Sitharaman stated.

Sitharaman emphasised that India, which was among the top 25 arms exporters and the second-largest importer of arms from 2015 to 2019, is now a net exporter. According to her, India’s defence production hit a new high of INR 1.27 trillion in 2023–2024, a 2.7-fold increase over 2014–2015. From INR 686 crore in 2013–14 to INR 21,083 crore in 2023–24, defence exports likewise reached an all-time high. “Defence exports have increased thirtyfold,” she said.

Importance of Coastal Security and Maritime Trade

In addition to praising Rashtriya Raksha University for educating Indian coastal security troops and pointing out that ships transport more than 80% of the world’s goods trade, Sitharaman emphasised the significance of maritime trade and coastal security for national security.

India’s port capacity has doubled in the past ten years, she added, underscoring the government’s emphasis on enhancing port infrastructure. India has increased its port capacity in the past ten years. “And I want you to be sure that the policy of Prime Minister Narendra Modi is to ensure that our borders are given that much attention with policy and money,” she said.

Urban Company to File INR 3,000 Cr IPO Draft by March-End

Urban Company is set to submit draft documents for its INR 3,000 crore IPO by the end of March, marking a significant step toward its public listing.

StartupTalkyNitin Konde

January 14, 2025
By the End of March, Urban Company Expected to Submit Draft Documents for an INR 3K Cr IPO

According to reports, Urban Company, a startup providing hyperlocal services, plans to submit draft documents for its INR 3,000 Cr IPO by the end of March. According to a report that cited sources, the company will issue both new and existing shares in its first public offering (IPO). The business will primarily raise primary capital, it stated. The business has enlisted Morgan Stanley, Goldman Sachs, and Kotak Mahindra Capital to supervise the procedure. As stated in October of last year, Prosus, one of its investors, intends to increase its stake in the business in anticipation of its initial public offering. In a secondary transaction, Prosus wants to invest $30 million (about INR 252 crore) in the hyperlocal services company Urban Company, providing Bessemer Venture Partners with a partial exit.

Raising INR 400 Cr Last Year

Through a secondary deal last July, Urban Company raised INR 400 Cr ($50 Mn) from Dharana Capital, a Bengaluru-based venture capital firm. Employees and other shareholders sold their shares of Urban Company as part of the deal. The fundraising event took place at the same time as Titan Capital, the venture capital (VC) firm that cofounded Snapdeal with Rohit Bansal and Kunal Bahl, completely left the startup. In October of last year, the company also established a joint venture (JV) with Saudi Manpower Solutions Company (SMASCO) to launch a new home services platform in Saudi Arabia.

Current Financial Report of Urban Company

In terms of finances, the business reduced its losses in the fiscal year 2023–2024 (FY24) by 70%. In the fiscal year 2023–2024 (FY24), Urban Company reported a loss before tax of INR 93 Cr, a 70% decrease from INR 312 Cr in the previous year. In FY24, the company’s operating EBITDA dropped to INR 116 Cr from INR 297 Cr in FY21. The current fiscal year (FY25) saw Urban Company generate INR 281 Cr in sales during the first quarter (Q1).

In addition to activities in international markets like Singapore and Saudi Arabia, the brand is present in more than 30 Indian cities. According to Urban Company, 23 million services were delivered on the platform in FY24 by 57,000 partners. The company was founded in 2014 by Varun Khaitan, Abhiraj Singh Bhal, and Raghav Chandra. It is a technology-driven platform that links clients looking for home services with gig workers. Among other services, its offering includes cleaning, plumbing, appliance repair, and spa and beauty treatments. The company recently introduced a line of water purifiers as part of its diversification into branded household goods.

SEBI Approves JSW Cement’s INR 4,000 Cr IPO Plan

Securities and Exchange Board of India (SEBI) approves JSW Cement’s plan to raise INR 4,000 crore through an IPO, paving the way for its public offering.

StartupTalkyNitin Konde

January 14, 2025
SEBI Approves JSW Cement’s Plan to Raise INR 4,000 Cr Through an IPO

The Securities and Exchange Board of India (SEBI), which oversees capital markets, has given JSW Cement Limited, a division of the global conglomerate JSW Group, its final approval to raise INR 4000 crore through an initial public offering (IPO).

On August 16, the business submitted its IPO documents to the market watchdog. An offer for sale (OFS) of up to INR 2000 crore by Investor Selling Shareholders and a fresh issuance of shares up to INR 2000 crore are both included in the IPO, which has a face value of INR 10 per. AP Asia Opportunistic Holdings Pte. Ltd. is offering up to 937.50 crore, Synergy Metals Investments Holding Limited is offering up to 937.50 crore, and State Bank of India is offering up to 125 crore.

How Firm is Planning to Utilise Funds?

As a pre-IPO placement, the company may investigate the prospect of collecting up to INR 400 crore through a preferential allotment or other means after consulting with the book-running lead managers. The size of the new issue will be changed appropriately if this placement is carried out correctly.

INR 800 crore will be used by the company to partially finance the construction of a new integrated cement facility in Nagaur, Rajasthan; INR 720 crore will be used for the full or partial prepayment or repayment of some outstanding debts; and the remaining sum will be used for general business purposes.

The offer’s registrar is KFin Technologies Limited, while the book running lead managers are JM Financial Limited, Axis Capital Limited, Citigroup Global Markets India Private Limited, DAM Capital Advisors Limited, Goldman Sachs (India) Securities Private Limited, Jefferies India Private Limited, Kotak Mahindra Capital Company Limited, and SBI Capital Markets Limited. It is suggested that the equity shares be listed on the NSE and BSE.

About JSW Cement

According to a CRISIL Report, JSW Cement is among the fastest-growing cement manufacturers in India in terms of installed grinding capacity and sales volume between fiscal 2014 and fiscal 2024. Among the top 10 cement makers by installed capacity, it was also one of the fastest-growing cement production companies in India in terms of sales volume from Fiscal 2023 to Fiscal 2024.

According to the CRISIL Report, the company’s sales volume increased by 31.11% in Fiscal 2023 (not including sales from JSW Cement FZC), greatly exceeding the industry average growth of 6.35%.

In contrast to the industry norms of 7.31% and 7.56%, respectively, JSW Cement’s installed grinding capacity and sales volume expanded at compound annual growth rates (CAGR) of 14.14% and 19.06% over this time, according to CRISIL.

Centre Unveils the Bharat Cleantech Manufacturing Platform

The Centre unveils the Bharat Cleantech Manufacturing Platform, aiming to promote sustainable innovation and green manufacturing in India.

StartupTalkyNitin Konde

January 14, 2025
Amazon Launches Community Development Initiatives in Meerkhanpet Village, Telangana

The completion of community development projects in Hyderabad’s Meerkhanpet, Kandukur Mandal, which is a part of the Rangareddy district, was announced by Amazon Web Services (AWS) India. The local community received the freshly rebuilt facilities for a health sub-centre and self-help group (SHG) resource centre, a public park, and a water purification system. In addition to local ward members and leaders, the new initiatives were launched in front of dignitaries such as Sabitha Indra Reddy, a member of the Telangana Legislative Assembly; Sergio Loureiro, VP of Global Data Centre Operations at Amazon Web Services (AWS); Saji P.K., Director of Data Centre Operations – Asia-Pacific, Middle East, and Africa at AWS; and Aditya Chowdhry, Director of Data Centre Operations – India at AWS.

Corporates are the Key Drivers: Reddy

According to Sabitha Indra Reddy, corporations play a crucial role in fostering robust community development that aims to improve both the quality of life and economic progress. Amazon has continuously made a commitment to strengthening Telangana’s local communities through a number of development projects that have shown promise. The administration anticipates that all facets of the village’s inhabitants will significantly benefit from the new initiatives.

The village panchayat owned the property on which the recently opened public park was built. The park has a running track, a children’s play area, and an open gym. Through an automated water dispensing equipment, the RO water purifier system will make drinking water easy and affordable for the community, removing the need for outside vendors.

The renovated health sub-centre, which has a larger waiting area, an in-patient room for short-term treatments, and a medical consultation room, will serve the community’s basic healthcare needs. There are now two storage rooms, a sizable meeting room, and newly constructed restrooms in the SHG resource centre. The local women’s self-help groups will utilise it for meetings and as a place to work together on business ventures.

Other Initiatives by Amazon

Along with these projects, Amazon has also planted avenues for Meerkhanpet’s village roads and installed solar lamps. In addition to renovating the Zilla Parishad High School in Meerkhanpet and building a community library, Amazon also established an Amazon Think Big Space there in 2022, which aims to promote STEM education for kids.

These new projects in Telangana supplement the numerous projects that Amazon has already carried out in the Rangareddy district of the state, including the opening of Think Big Spaces in several locations throughout the district, including Nednur, Meerkhanpet, and Kandukur mandals, and the refurbishment of government schools, Anganwadi centres, healthcare facilities, and hospitals.

Ambarish Kenghe Joins Angel One as Group CEO

Ambarish Kenghe, VP of Google Pay, has been appointed as the Group CEO of Angel One, marking a new era for the company.

StartupTalkyNitin Konde

January 14, 2025
Ambarish Kenghe, VP of Google Pay, Becomes Group CEO of Angel One

Ambarish Kenghe, a former Google Pay executive, has been appointed as the new group chief executive officer (CEO) of listed online stock broking giant Angel One. Angel One stated in a filing with the exchanges that Kenghe will begin working for the company on March 6, 2025, at the latest. Kenghe, who attended Purdue University, joined Google Pay in 2018 as vice president and general manager for the Asia Pacific (APAC) region. He was involved in the creation of Chromecast and Google TV at Google and was instrumental in growing the digital payments platform. He formerly worked as a strategic consultant for San Francisco’s Bain & Company and as the chief product officer at Myntra.

Exciting New Era for Angel One: Thakkar

Dinesh Thakkar, the managing director and chairman of Angel One, commented on the hiring, saying that Ambarish’s appointment as managing director ushers in a thrilling new era for the company. With his extensive industry knowledge and demonstrated ability to drive innovation, he is the visionary leader the company needs to launch into its next phase of expansion. In 1996, Angel One—previously known as Angel Broking—was established. The business provides financial product distribution, investment advising, and broking services. Thanks to its digital play, it has experienced tremendous growth in recent years. As of the end of December 2024, its “total client base” had grown to 29.5 million, a 52% year-over-year (YoY) increase.

With four patents under his belt, Kenghe is a prolific innovator who epitomises technical know-how and inventiveness. His excellent academic background includes a bachelor’s degree in computer engineering from AMU, a master’s degree in computer science from Purdue University, a master’s degree in computer science and engineering from IIT Kanpur, and an MBA from UC Berkeley.

“I am incredibly honoured to be a part of Angel One, a brand that has been at the forefront of transforming India’s fintech landscape,” Kenghe said as he stepped into his new role at Angel One. Angel One has established a solid basis via its emphasis on innovation and customer-centricity. In order to propel the next stage of growth and provide users with cutting-edge financial solutions, “I am excited to collaborate with the outstanding team.”

Financial Developments at Angel One

Angel One’s net profit increased 8.1% to INR 281.4 Cr in the third quarter (Q3) of the fiscal year 2024–25 (FY25) from INR 260.3 Cr in the same time last year. From INR 1,059 Cr in Q3 FY24 to INR 1,262.2 Cr, operating revenue increased 19%. The most recent appointment was made months after the company hired Arief Mohamad, a former Flipkart executive, to lead its direct business as its chief business officer in October 2024.

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StartupTalkyNitin Konde

January 14, 2025
What Does Royalty Mean In Shark Tank India
In the ever-evolving landscape of startup funding, entrepreneurs are constantly seeking innovative ways to fuel their ventures’ growth while retaining control and ownership. One such avenue gaining traction, particularly on platforms like Shark Tank India, is royalty financing. This alternative funding model has been making waves for its ability to provide startups with vital capital without the need to sacrifice equity.

In the third season of Shark Tank India, royalty financing has emerged as a prominent investment strategy embraced by savvy investors. The concept is simple yet impactful: instead of traditional equity investment, investors provide capital to startups in exchange for a percentage of the company’s future revenue.

What is Royalty in Shark Tank?
How Has Royalty Been Used?
What Does Royalty Financing/ Revenue Financing Mean in the Startup Ecosystem?
Why Are the Sharks Asking For Royalty in Shark Tank India Season 4?
What Is the Role of Royalty Financing in Shark Tank India Season 4?
Have Any Entrepreneurs Successfully Secured Royalty Financing in Shark Tank India?
- Decode Age
- Tiggle
- Nasher Miles
- Refit
- Adil Qadri
What Are the Benefits of Royalty Financing Observed in Shark Tank India Season 4?
Investor’s Perspective: Predictable Returns
What Are Some of the Challenges Startups Face When Navigating the Complexities of Royalty Financing Arrangements?
How Does Royalty Financing Mitigate Risk for Investors Compared to Equity Financing?
What Impact Does Royalty Financing Have on a Startup’s Long-Term Financial Performance and Growth Trajectory?
How Do Startups Navigate the Negotiation Process With Investors When Considering Royalty Financing as a Funding Option?
What Are the Long-Term Implications of Royalty Financing on a Startup’s Capital Structure and Ability to Attract Future Investment?

What is Royalty in Shark Tank?

Royalty is like a thank-you payment. If someone uses your idea or product, they give you a small amount of money in return. It’s like getting a little piece of the pie because it was your idea or creation.

How Has Royalty Been Used?

Royalty is like rent for special rights. If you create something like a song, book, or invention, and someone else wants to use it, they pay you a fee called a royalty. It’s like borrowing your idea or creation, and you get paid whenever they use it or make money from it. This can apply to things like music, books, patents, trademarks, mineral rights, and even things like letting a company use your photo in an advertisement.

What Does Royalty Financing/ Revenue Financing Mean in the Startup Ecosystem?

In startups, royalty is a method for raising funds from investors. Instead of relinquishing ownership, investors receive a portion of the startup’s future revenue. This allows startups to expand while maintaining control over their company.

Shark Tank India 3 | Shark Aman Explains Royalty is Beneficial for Investor

For example: ABC, a startup, needs funding. Instead of giving away ownership, they find an investor who provides USD 10 million. In return, the investor gets 5% of ABC’s future revenue until they’ve paid back the USD 10 million plus an agreed return. ABC retains ownership and control while accessing the capital it needs.

How is Royalty Financing different from Equity Financing?

Unlike traditional investment, where investors acquire ownership stakes, royalty financing allows startups to retain control. It provides the necessary funds without diluting ownership. Rather than surrendering a portion of the company, startups opt to distribute future profits. It’s a method of profit-sharing, not ownership transfer.

Why Are the Sharks Asking For Royalty in Shark Tank India Season 4?

In Shark Tank India Season 4, royalty financing has emerged as a notable investment strategy embraced by certain investors/sharks. In the newest season of Shark Tank India, the sharks are adding an extra layer of protection to their equity stakes by delving into royalty-based agreements tied to sales.

In the preceding two seasons of the reality show, where startups vie for investments from seasoned entrepreneurs, deals predominantly revolved around equity and debt.

Now, the introduction of royalties serves as a fresh twist, enriching the deal-making experience and adding a savory dimension to the negotiation table.

Royalty financing, also known as revenue-based financing, entails investors providing capital to a business in exchange for a percentage of the company’s future revenues. This alternative form of financing has been utilized by entrepreneurs to secure funding for their ventures without diluting their ownership stakes.

Let’s delve into the details of royalty financing and its role in Shark Tank India Season 4.

What Is the Role of Royalty Financing in Shark Tank India Season 4?

Royalty financing has been demonstrated as an innovative investment approach endorsed by select investors. Numerous entrepreneurs have effectively secured royalty financing agreements. Significantly, it has empowered entrepreneurs to acquire essential capital while retaining control and ownership of their businesses.

Have Any Entrepreneurs Successfully Secured Royalty Financing in Shark Tank India?

Decode Age

In a recent episode of Shark Tank India Season 4, the creators of Decode Age, a company focused on longevity, secured royalty financing from Anupam Mittal, CEO of Shaadi.com. Despite encountering doubt from other investors, Mittal proposed an investment of Rs 1 crore for 2.5% equity and a 1% share of revenue until he recoups 1.5% of his investment. This successful acquisition of royalty financing enabled Decode Age to obtain the necessary funding while granting Mittal a direct stake in their future revenues.

Tiggle

Anuva Kakkar, the founder of Tiggle, a brand specializing in ready-to-make chocolate mixes, successfully obtained funding from Sharks Peyush Bansal, CEO, and Co-Founder of Lenskart, and Amit Jain, CEO, and Co-Founder of CarDekho Group. She secured an investment of Rs 50 lakh in exchange for a 20% equity stake and a 2% royalty until Rs 1 crore is recovered.

Nasher Miles

Nasher Miles clinched a deal worth Rs 3 crore on Shark Tank India Season 4. boAt Co-Founder Aman Gupta, Shaadi.com CEO Anupam Mittal, Emcure Pharmaceuticals Ltd Executive Director Namita Thapar, OYO Rooms CEO Ritesh Agarwal, and Sugar Cosmetics CEO and Co-Founder Vineeta Singh collectively invested. In exchange, they received a 1.5% equity stake and a 1% royalty until the Rs 3 crore investment is recuperated.

Refit

Shark Tank India 3 Royalty Pitches

Aman Gupta, Anupam Mittal, Amit Jain, Namita Thapar, Ritesh Agarwal, and Vineeta Singh collectively invested in Refit Global. Their funding offer amounted to Rs 2 crore, in exchange for a 1% equity stake and a 1% royalty until Rs 3 crore is recovered.

Adil Qadri

Adil Qadri’s perfume venture secured a Rs 1 crore investment from Vineeta Singh, entailing a 1% equity stake in the company. Additionally, Singh will receive a 1% royalty on the business’s revenue until her initial investment is fully recouped. Adil Qadri enthusiastically accepted this offer, marking a pivotal moment for his fragrance enterprise.

What Are the Benefits of Royalty Financing Observed in Shark Tank India?

Royalty financing provides businesses with an alternative funding method. It benefits entrepreneurs by enabling them to expand without sacrificing ownership, while investors directly profit from the success of the businesses they support. This approach is deemed effective for fostering business growth and is expected to remain popular in both the show and beyond.

Entrepreneur’s Viewpoint: Balancing Growth and Equity

Entrepreneurs value the flexibility and risk-sharing nature of royalty financing, allowing them to concentrate on growth without the burden of significant debt.

Accelerated Returns

Royalty financing leads to quicker profitability for startups compared to equity financing. Recent data suggests that startups using royalty financing typically achieve returns in about half the time of traditional equity financing, beneficial for early-stage ventures aiming for rapid growth.

Retained Control

Entrepreneurs prioritize retaining control over their ventures. With royalty financing, they maintain decision-making authority and strategic direction while accessing crucial capital. This makes royalty financing an attractive fundraising option without sacrificing autonomy.

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Investor’s Perspective: Predictable Returns

Investors prioritize royalty financing for its reliable cash flow, offering a consistent income stream independent of fluctuations in the equity market.

Risk Mitigation

Royalty financing mitigates risk for investors, unlike equity financing where they face full losses. Studies show that startups relying on royalty financing experience lower rates of investor loss, enhancing financial stability in the startup ecosystem.

Diverse Industry Application

Royalty financing has proven especially beneficial for startups across diverse industries, notably in software-as-a-service (SaaS), where recurring revenue is prevalent, aligning well with the characteristics of this funding model.

Strategic Utilization for Growth

Startups have strategically leveraged royalty financing to expand their operations without incurring significant debt or sacrificing equity, showcasing its efficacy in driving growth and fostering innovation.

What Are Some of the Challenges Startups Face When Navigating the Complexities of Royalty Financing Arrangements?

Here are the complexities of royalty financing in startups:

Structuring Royalty Terms: Determining the appropriate percentage of revenue to allocate for royalties can be challenging. Startups need to negotiate terms that balance their need for capital with their ability to sustainably repay royalties.

Revenue Projections: Predicting future revenue streams accurately is crucial for both startups and investors. Startups must provide realistic revenue projections to attract investors, while investors need to assess the potential returns on their investments.

Monitoring and Reporting: Startups must track and report their revenue accurately to calculate and distribute royalty payments to investors. This requires implementing robust financial systems and processes to ensure transparency and compliance.

Impact on Cash Flow: Royalty payments can affect a startup’s cash flow, especially during periods of fluctuating revenue. Startups need to manage their finances effectively to ensure they can meet their royalty obligations while maintaining operational stability.

Investor Due Diligence: Investors conducting due diligence on royalty financing opportunities must assess the startup’s revenue-generating capabilities, market potential, and financial health to evaluate the feasibility and profitability of the investment.

Overall, while royalty financing can provide startups with an alternative funding option, navigating its complexities requires careful consideration of various factors to ensure mutual benefits for both startups and investors.

The emergence of royalty financing in investment agreements has drawn criticism from investors and venture capitalists. They argue that this approach reflects poorly on the sharks, implying a lack of confidence in their investments and a desire for assured returns.

What is Royalty on sales in business | Shark Tank edition

“Midway through Season 3, a concerning trend has emerged on Shark Tank India – the abundance of “royalty-only” deals offered by the Sharks. While I understand the inherent risks of early-stage investing, it’s disheartening to see these seasoned entrepreneurs, who built their empires on calculated risks, seemingly prioritize guaranteed returns over the long-term potential of promising startups.

Sure, royalty deals offer predictability and mitigate risk for the investor. But what about the spirit of entrepreneurship? Isn’t that about taking calculated risks, betting on potential, and sharing the journey with passionate founders? Royalty deals feel like a cop-out, a way to safeguard interests without putting any “skin in the game” alongside the founders who are pouring their hearts and souls into their ventures,” an article ‘Shark Tank India’s Royalty Frenzy: Where’s the Skin in the Game?’ on professional networking site LinkedIn said.

We at StartupTalky tried to understand the subject with a set of questions asked to an entrepreneur Shubham Rawal, CEO and Co-Founder of StockPe. Rawal aims to spread financial understanding among the masses and runs a platform to impart stock education to newbies in a fun way.

StockPe is the first platform to gamify stock education in India. The app allows learning from mistakes and refining strategies before one dives into the real stock market trade. Here are the questions that we posed to Shubham Rawal:

How Does Royalty Financing Mitigate Risk for Investors Compared to Equity Financing?

Mr. Rawal: In equity financing, there’s typically a period required for startups to secure additional capital and boost their valuation, enabling investors to exit. However, as over 95% of startups fail within 1-2 years due to challenges in establishing product-market fit or securing further funding, royalty financing offers an alternative.

Through royalties, investors stand a better chance of recouping their investment if sales increase, even if equity value remains stagnant. This substantially reduces risk by providing investors with a secondary means of retrieving their capital without relying solely on future funding rounds.

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What Impact Does Royalty Financing Have on a Startup’s Long-Term Financial Performance and Growth Trajectory?

Mr. Rawal: Royalties can impact a startup’s bottom line as profits or revenues are shared with investors, thereby reducing funds available for R&D or expansion. Additionally, high royalty rates may incentivize founders to prioritize short-term goals at the expense of long-term value creation.

However, alignment between investors and founders can accelerate growth, as greater revenue/profit growth enables investors to recoup their investments faster, creating a win-win scenario.

How Do Startups Navigate the Negotiation Process With Investors When Considering Royalty Financing as a Funding Option?

Mr. Rawal: Establishing leverage is crucial. Startups with strong sales records and promising growth prospects have greater bargaining power, enabling them to negotiate better terms. Conversely, desperation may lead to unfavorable royalty rates and terms.

Startups with limited sales records should present a compelling vision, emphasizing team experience and product potential during negotiations.

What Are the Long-Term Implications of Royalty Financing on a Startup’s Capital Structure and Ability to Attract Future Investment?

Mr. Rawal: There are several implications:

Control: Royalty financing typically allows startups to retain control and decision-making authority, provided terms are negotiated carefully.

Valuation: Royalty agreements with long-term or indefinite durations can complicate valuation processes, making it challenging for future investors to accurately assess the company’s worth.

Future Financing: Royalty agreements may affect a startup’s ability to secure future capital, particularly if investors perceive them as burdensome on future cash flows.

Cash Flow: Sharing a percentage of revenues can limit funds available for reinvestment or other business needs, impacting cash flow management.

Conclusion

In conclusion, royalty financing presents both opportunities and challenges for startups seeking capital to fuel their growth. While this funding model offers flexibility and preserves ownership, it also comes with considerations regarding revenue sharing and long-term implications.

Startups must carefully weigh the benefits and drawbacks of royalty financing against their specific needs and growth trajectory.

By leveraging this alternative funding avenue strategically and negotiating favorable terms, startups can capitalize on the advantages of royalty financing while mitigating potential risks. Ultimately, the impact of royalty financing on startups depends on various factors, including the alignment of investor and founder interests, the terms of the agreement, and the startup’s ability to manage cash flow effectively.

With prudent decision-making and a clear understanding of the implications, startups can harness royalty financing to drive innovation, expansion, and long-term success in today’s competitive landscape.

FAQs

What is Royalty in Shark Tank?

Royalty in business is a payment made by one party to another for using their intellectual property, like patents or trademarks. It’s typically a percentage of revenue or profits generated from the licensed assets.

Which entrepreneurs received royalty successfully in Shark Tank India?

The entrepreneurs who received royalty successfully in Shark Tank India include Tiggle, Decode Age, Nasher Miles, Refit, and Adil Qadri.

What does Royalty Financing mean in the startup ecosystem?

In startups, royalty is a method for raising funds from investors. Instead of relinquishing ownership, investors receive a portion of the startup’s future revenue. This allows startups to expand while maintaining control over their company.

What is the difference between Shark Tank royalty vs equity?

In Shark Tank, royalty and equity are two different investment terms:
- Equity: The investor gets ownership in the business by taking a percentage of the company in exchange for their investment.
- Royalty: The investor gets a fixed percentage of revenue or sales until a specific amount is paid back, without taking ownership in the company.
Equity offers long-term ownership, while royalty provides short-term returns based on sales.
January 14, 2025