India, which is well-known for its rich religious traditions, rituals, and legacy, has seen a sharp increase in the number of spiritual tech businesses in recent years. Not to mention, the country’s lucrative spiritual industry, which is predicted to expand at a CAGR of 10% until 2032 from $58.56 billion in 2023, has fanned the aspirations of the country’s new-age businesses to enter this fray. An excellent illustration of this shift was seen last year with the consecration of the Ayodhya Temple, which not only boosted this sector but also caused spiritual tech entrepreneurs to rush to market with their products, resulting in double-digit growth.
Mahakumbh to Give Another Shot in the Arm For Spritual Startup Sector
The spiritual startup sector received a boost with the consecration of the Ayodhya Temple, but it is expected to receive another boost from this year’s Mahakumbh, which is taking place in Prayagraj after a 12-year break. The Mahakumbh, which draws millions of pilgrims from all over the world, is a magnificent fusion of faith, culture, and tradition that ends on February 26. Approximately its 45-day span, the Mahakumbh Mela 2025 is expected to bring in approximately INR 2 Lakh Cr for Uttar Pradesh, according to the Confederation of All India Traders (CAIT). Retail spending on necessities like food, housing, healthcare, and religious products is anticipated to account for about INR 17,310 Cr of this total. As a result, everyone has stepped up to claim their piece, from UPI titans like PhonePe and Paytm to food delivery companies like WAAYU and CHUK to spiritual tech platforms like Sri Mandir, VAMA, AppsForBharat, and Astrotalk.
Mahakumbh: The Startup Valley’s New Eden
As digital platforms grow in popularity and the significance of customer engagement increases, marketers are using this occasion to communicate with their customers in a variety of creative ways. While established companies like Dabur, HUL, and P&G have partnered with eateries to advertise their goods, some of them have even placed their products in baby care centres and women’s restrooms.
Paytm is providing more ease with payment alternatives, along with cashback and incentive programs, while PhonePe has introduced insurance for pilgrims and unique QR codes to streamline financial transactions. In the meantime, Park+, a clever parking management business, is using AI to assist pilgrims in reserving spaces in advance for their cars. Additionally, the business is assisting them with EV charging stations, 24/7 security, and payments supported by FASTag. According to Park+ founder and CEO Amit Lakhotia, the company’s AI technologies will track parking fill rates, spot traffic jams, and guarantee smooth FASTag-enabled entry and exits.
Churning Opportunities for MSMEs
More than 50,000 small and medium-sized enterprises (SMEs) are benefiting from the Mahakumbh, which is helping to establish the festival as a major economic engine while also supporting local vendors and craftspeople. For example, Prashant Sachan founded the firm AppsForBharat, which has made spiritual trips available to everyone through its app, Sri Mandir.
According to a media report, Temasek-backed hospital network Manipal Health Enterprises Ltd. has requested banker presentations for an anticipated $1 billion IPO, valuing the company established by Ranjan Pai at more than $7.5-8 billion. The report further stated that the bankers have been requested to make official proposals early next month with the goal of taking the company public over the course of the next 12 months.
A secondary offer for sale (OFS) and a “large” primary capital raise will probably be part of the IPO. Although the company does not require funding right now, a main capital offering during the IPO will increase its financial cap for a significant purchase. Current shareholders will be reducing their ownership position in the OFS. The company will also be looking to raise primary capital. It’s also probable that some of the funds will be utilised to reduce debt.
One of the Largest IPOs of Healthcare Sector
Manipal Health, situated in Bengaluru, would rank among the biggest initial public offerings (IPOs) from the Indian healthcare sector on this scale if it proceeds with its listing plans. Aster and Blackstone-backed Quality Care announced their merger deal in November of last year. With over 10,150 beds, the reverse merger produced India’s largest publicly traded healthcare provider.
In April 2023, Temasek paid over $2 billion to acquire a 41% share in Manipal Health, valuing the company at around $4.8 billion, or INR 40,000 crore. The Singaporean investor increased its ownership to almost 59% after purchasing shares from Pai as well as NIIF and TPG. About 31% of the business is still owned by Manipal Education and Medical Group Pvt. Ltd., while TPG owns 10% to 11%. In an effort to reduce the risk associated with its investments in the company, Temasek sold up to 8% of it to Mubadala Investment Company (Mubadala), Novo Holdings, and California Public Employees’ Retirement System (CalPERS) last year.
Financial Outlook of the Company
According to India Ratings & Research, the company’s sales in the first half of FY24 was INR 26.2 billion, with a consolidated EBITDA of INR 7.41 billion. An India Ratings study from November 2023 states that Manipal Hospitals’ consolidated revenue climbed from INR 40 billion in FY22 to INR 48 billion in FY23. According to the study, the company’s enhanced case mix and higher in-patient admissions at both its acquired and current facilities helped its consolidated EBITDA margin climb from 23.2% in FY23 to 26.6% in FY23.
According to the report, the hospital company’s overall occupancy rates decreased to 58% in FY23 (compared to 64% in FY22) with a net increase of 283 beds, mostly in Whitefield, Goa, and Jaipur. The average revenue per occupied bed at the consolidated level increased by 14% year over year.
MobiKwik, a recently listed fintech giant, has partnered with Piramal Capital and Housing Finance (Piramal Finance) to provide users nationwide with personal loans up to INR 2 lakh. According to a statement from the fintech startup, the agreement will allow MobiKwik users can apply for loans under the ZIP EMI plan using company’s app, with amounts ranging from INR 50,000 to INR 2 lakh. These loans are available to all MobikWik app users between the ages of 23 and 55 who earn more than INR 25K. The loan period ranges from six months to two years. The fintech major stated that it hopes to meet its clients’ various financial demands with its new product, which includes, among other things, travel, medical, and educational costs.
Solving the Credit Issue of the Customers
The collaboration between MobiKwik and Piramal Finance is a big step in meeting the credit needs of millions of Indians. According to MobiKwik cofounder and MD Bipin Preet Singh, MobiKwik, the company is confident in delivering a smooth user experience by fusing Piramal Finance’s financial services experience with its digital platform.
These loans are available to those who earn more than INR 25,000, are between the ages of 23 and 55, and have a repayment period of six to twenty-four months. MobiKwik has eight arrangements in place to provide personal loans prior to Piramal Finance.
About MobiKwik and its Latest Developments
MobiKwik is a digital banking platform that was founded in 2009 by Bipin Preet Singh and Upasana Taku. It provides a variety of financial products and payment methods to consumers and merchants, including digital wallets, UPI, pocket UPI, and Zaakpay (payment gateway). With 167 million registered customers and a network of 4.4 million merchants, the firm bills itself as India’s biggest provider of digital wallets.
Notably, MobiKwik was one of 13 cutting-edge tech firms to go public in 2024. The company’s shares were listed on the BSE for INR 442.25 each, which was 58.5% more than the IPO issue price of INR 279 per share. Higher tax costs caused MobiKwik to go into the deficit in the September quarter of the fiscal year 2024–2025 (Q2 FY25). The fintech juggernaut posted a net loss of INR 3.59 Cr in the second quarter of FY25, compared to INR 5.22 Cr in the same time last year. During the reviewed quarter, operating revenue increased 42% to INR 290.65 Cr from INR 203.45 Cr in Q2 FY24.
Despite a 33% yearly drop to $1.9 billion, India still ranks third in the world for fintech funding in 2024. With eight IPOs and two new unicorns, the ecosystem demonstrated resiliency. Digital lending solutions dominated investment, with notable funding rounds including DMI Finance and Credit Saison. Elevation Capital and Peak XV Partners were among the major investors.
A media report claims that as part of a reorganisation plan, audio series provider Pocket FM is laying off about 75 workers. The company has laid off employees twice in the last six months in an effort to reduce expenses and get closer to profitability.
According to reports, Pocket FM terminated contracts with 200 freelance writers earlier in July and fired off 50 staff in October 2024. According to a corporate spokesman who confirmed the recent layoffs to a media outlet, Pocket FM has made the difficult choice to let go of over 75 of our valued team members as part of the company’s drive to create a more lucrative and efficient organisation.
According to sources, since the process is still ongoing, the final number of layoffs may be greater. Despite its difficulties, the spokesperson stated that this action was required to guarantee the organisation’s long-term viability and prosperity. The layoffs follow rival Kuku FM’s reported November 2024 layoffs of roughly 100 workers. More than 200 million people have signed up for Pocket FM, and in 2024 alone, they streamed more than 100 billion minutes of material. Additionally, the business reports that users have spent an average of 115 minutes per day using the app, and that over 45 million transactions have been conducted this year.
How Pocket FM Operates?
Founded in 2018 by Rohan Nayak, Prateek Dixit, and Nishanth Srinivas, Pocket FM offers more than 75,000 audio series in a variety of genres, including fantasy, romance, and thrillers. Both English and a number of Indian languages, such as Bengali, Tamil, and Hindi, are available on the platform.
It uses a freemium business strategy, giving users 15 minutes to view each of its audio series for free before allowing them to buy coins for INR 50–100. New episodes can be unlocked with these coins.
Financial Dynamics of Pocket FM
For the fiscal year 2023–2024 (FY24), Pocket FM recorded consolidated revenue of INR 1,051.97 crore, a remarkable six-fold growth over the previous year’s revenue of INR 176.36 crore. At the same time, the company’s losses dropped from INR 208 crore in the previous fiscal year to INR 165 crore.
Subscription income from micro transactions, which increased to INR 934.73 crore in FY24 from just INR 160 crore the year before, was said to be the main driver of the revenue surge. Anurag Sharma, chief financial officer of Pocket FM, informed a media outlet that the company anticipates an 80% increase in revenue this year (FY25).
Tencent, Lightspeed, Goodwater Capital, Stepstone Group, Times Group, Tanglin Venture Partners, and South Korean internet titan Naver are among the investors in Pocket FM. When the firm raised $103 million in March, led by Lightspeed, its latest valuation was $750 million. To date, it has raised $196.5 million in funding.
According to the QS World Future Skills Index, India came in second place for the digital skills needed for the employment of the future. With its headquarters in London, Quacquarelli Symonds (QS) offers advice and insights to students for institutions of higher learning. Nunzio Quacquarelli, the founder and CEO of QS, stated in a post on X that India is ranked fourth in terms of AI and green skills indices and second in terms of digital skills.
Reacting to this development, Giridhar LV, CEO and Co-founder, Nuvepro Technologies stated, “India’s ranking as second in digital skills demand underlines the transformative potential of our workforce. Yet, the gap between what academia delivers and what industries require remains a pressing challenge. At Nuvepro, we believe skills, not just credentials, define readiness and we champion a shift from degree-focused learning to skill-based empowerment. Our hands-on learning approach ensures individuals are not just academically prepared but truly project-ready, enabling them to contribute meaningfully to the future of work and the digital economy.”
PM Applauding the Development
“Our Government has worked on strengthening our youth over the last decade by equipping them with skills that enable them to become self-reliant and create wealth,” Prime Minister Narendra Modi stated in response to his post. Additionally, the Indian government has used technology to establish India as a centre for enterprise and innovation. As the nation progresses towards prosperity and youth empowerment, the prime minister went on to say that the QS World Future Skills Index’s observations are invaluable. Using four criteria—skill fit, future of work, academic preparedness, and economic transformation—the index evaluated over 190 nations. In terms of digital skills, which fall under the “future of work” criteria, India came in second.
Scaling High on Future of Work Indicator
In the “future of work” indicator, the nation received a score of 99.1 out of 100. The future of work score, according to QS, evaluated the abilities that are primarily stressed in international job postings. Digital, AI, and green competencies were among the competencies. According to QS’s report, this score was obtained by using its proprietary skills taxonomy to analyse more than 280 million job ads worldwide. According to the report, more than 9,500 emerging skills were found and compared to traditional skills, giving employers a clear picture of how highly they value future-orientated skills in the global labour market.
Overall Performance of the Country
India, however, came in at number 25 with an overall score of 76.6 out of 100, lagging behind nations like the US, UK, and Canada. It is important to remember that the Indian government is promoting upskilling through initiatives like Digital India, Skill India, and Skill India Digital (SID). SID is a platform that offers job opportunities, entrepreneurship support, and industry-relevant skill development courses. It was launched in 2023. In 2015, Digital India and Skill India were introduced. In order to make India a digital-first economy, the government has also introduced India Stack, a collection of digital technologies. Among other things, it contains DigiLocker, eKYC, the Account Aggregator Framework, and UPI.
India’s positioning in the QS World Future Skills Index demonstrates its increasing capacity to train a workforce that is prepared for the future. The country’s dynamic economy, strong educational system, and demographic advantage make it a strong competitor in the global labour market, despite ongoing issues in innovation and sustainability.
So, you’re looking to up the ante with your social media game? In 2024, AI tools for social media are changing the way we connect, create, and engage online. We’ve seen a surge in innovative solutions that are reshaping how businesses and individuals approach their social media strategies. From content creation to analytics, these AI-powered tools are making it easier than ever to stand out in the crowded digital arena. We’ve done the legwork to bring you the top picks for AI tools that will supercharge your social media presence this year. Our list covers a range of needs, from scheduling posts to social listening and generating eye-catching content. Whether you’re a small business owner, a marketing pro, or an influencer, these tools are designed to save you time, boost your engagement, and help you make data-driven decisions. Leggooo!
We’ve discovered a powerful tool that’s changing the game for social media management. ContentStudio is an all-in-one platform that’s caught our eye, and we’re excited to share why it’s become one of our top picks for 2024.
ContentStudio Features
ContentStudio offers a robust set of features that make it a standout choice for businesses and individuals alike. At its core, it’s a comprehensive content management and social media marketing platform. We’ve found it incredibly useful for streamlining our content creation, curation, and distribution processes.
One of the things we love most is the ability to create, schedule, and publish content across multiple social media platforms. Whether it’s Facebook, Twitter, LinkedIn, or Instagram, ContentStudio has us covered. The platform’s AI-powered assistant is a game-changer, helping us generate captions, images, and even suggesting relevant hashtags to boost our post visibility.
The content discovery feature is another aspect that’s impressed us. It helps us find trending content in our industry, which is perfect for keeping our social feeds fresh and engaging. Plus, the automation recipes have saved us countless hours by setting up rules for automatic content publishing.
Overall, we’ve found ContentStudio to be an invaluable asset in our social media toolkit. Its ability to simplify our content marketing strategy and post to multiple channels with just a click has been a real time-saver. The SEO suggestions for blog posts have also helped us improve our search engine visibility. While it may take some time to fully explore all its features, we believe the investment is worth it for anyone serious about upping their social media game in 2024.
ContentStudio Pricing
When it comes to pricing, ContentStudio offers several plans to suit different needs and budgets. Here’s a breakdown of their pricing structure:
Starter Plan: This begins at INR 2094.14 per month, ideal for solo entrepreneurs and freelancers.
Pro Plan: Priced at INR 4104.52 per month, this plan is tailored for growing businesses and teams.
Agency Plan: Starting at INR 8292.80 per month, this is perfect for digital marketing agencies.
Each plan comes with a range of features, with higher tiers offering more advanced capabilities like team collaboration, client management, and competitor analytics.
Its time to meet the game-changer in the world of LinkedIn growth: Taplio. This all-in-one tool has caught our eye, and we’re excited to share why it’s become one of our top picks for 2024. Taplio is designed to help you shine on LinkedIn without the usual hassle, offering a comprehensive suite of features that streamline your strategy and boost your presence on the platform.
Taplio Features
Taplio goes beyond simple automation, focusing on three key pillars that we find incredibly useful:
Content Creation: We love how Taplio helps us craft engaging text posts, visuals, and even videos using built-in tools. The AI-powered headline generator is a standout feature, helping us grab attention and optimise our content for maximum impact.
Lead Generation: Finding ideal leads is a breeze with Taplio’s powerful search and philtre feature. We can target specific criteria like industry, job title, or location. But it’s not just about collecting names; Taplio helps us personalise our outreach and build genuine connexions.
Engagement Management: This feature has been a real time-saver for us. We can automate repetitive tasks like liking and commenting while focusing on meaningful interactions. The AI-suggested personalised messaging has helped us foster authentic engagement and build stronger relationships.
One of the things we appreciate most is Taplio’s comprehensive analytics dashboard. It provides invaluable insights into our reach, engagement, and performance. We can track what’s working, identify areas for improvement, and make data-driven decisions to continually optimise our LinkedIn strategy.
Overall, we’ve found Taplio to be an invaluable asset in our LinkedIn toolkit. Its ability to streamline content creation, lead generation, and engagement processes can be a real game-changer. While it may take some time to fully get hold of all its features, we believe the investment is worth it for anyone serious about upping their LinkedIn game in 2024.
Taplio Pricing
When it comes to pricing, Taplio offers three plans to suit different needs:
Starter Plan: This is great for those who need basic scheduling and analytics features.
Standard Plan: This is where the AI-powered features come into play, including AI-generated posts and hooks. It also unlocks the relationship builder for personalised DMs.
Pro Plan: Designed for advanced users and larger accounts, this plan offers more auto-DMs and GPT-4 credits for content creation.
The best part? All plans come with a 7-day free trial, giving us ample time to test the features and see if it’s the right fit.
Taplio Pricing:
Taplio Plan
Pricing (per month)
Starter
USD 39
Standard
USD 65
Pro
USD 199
Hootsuite
Company
Hootsuite
Founded
2008
Free Trial
Available
Rating
4.2 out of 5
Website
hootsuite.com
AI Tools for Social Media – Hootsuite
We’ve found Hootsuite to be a powerhouse when it comes to social media management. It’s a robust platform that’s trusted by millions of users to grow their online presence and boost their business. Let’s understand what makes Hootsuite stand out in 2024.
Hootsuite Features
Hootsuite offers a robust set of tools that have impressed us:
Content Creation and Scheduling: We can create, schedule, and publish content across multiple social networks from one dashboard. The AI writer and post idea generator have been lifesavers when we’re facing creative block.
Engagement Solutions: These tools help us connect with our audience and grow our brand. We’ve noticed a significant improvement in our customer service efficiency.
Social Listening: We can track trends, monitor topics, mentions, and hashtags to gauge brand sentiment. The Blue Silk AI™ feature has been particularly useful in condensing complex data into easy-to-read summaries.
Analytics: The in-depth analytics tools have been invaluable for making strategic decisions. We can see the best times to post based on our audience and goals, and even compare our performance against industry benchmarks.
Paid Social Media Management: We can manage our paid ads alongside organic content in an attractive social media calendar. The side-by-side reporting has helped us determine which posts are performing best.
Integrations: With over 100 integrations available, including CRM software and Google My Business, Hootsuite has become our central hub for social media management.
While it may require an investment, both in terms of cost and time to learn the platform, we believe Hootsuite offers significant value for businesses serious about maximising their social media presence in 2024. It’s particularly well-suited for agencies managing multiple clients or larger organisations with complex social media needs.
Hootsuite Pricing
Hootsuite offers tiered pricing to suit different needs:
Professional Plan: Starting at INR 8292.80 per month
Team Plan: Priced at INR 20857.66 per month
Enterprise Plan: Custom pricing for larger organisations
All plans come with a range of features, with higher tiers offering more advanced capabilities.
Sprout Social has caught our attention as a powerful platform designed to streamline social media tasks for businesses and individuals alike. Let’s look into what makes this tool stand out in 2024.
Sprout Social Features
Sprout Social offers a robust set of features that have impressed us:
Publishing: We can create, schedule, and publish content across multiple social networks from one dashboard. The AI writer and post idea generator have been lifesavers when we’re facing creative block.
Engagement: These tools help us connect with our audience and grow our brand. We’ve noticed a significant improvement in our customer service efficiency with features like a unified social inbox and real-time brand monitoring.
Analytics: The in-depth analytics tools have been invaluable for making strategic decisions. We can see the best times to post based on our audience and goals, and even compare our performance against industry benchmarks.
Social Listening: We can track trends, monitor topics, mentions, and hashtags to gauge brand sentiment. The Blue Silk AI™ feature has been particularly useful in condensing complex data into easy-to-read summaries.
Employee Advocacy: This feature allows us to empower our employees to share authentic content, increasing brand awareness and engaging prospects with lead-generating content.
While it may require an investment, both in terms of cost and time to learn the platform, we believe Sprout Social offers significant value for businesses serious about maximising their social media presence in 2024. It’s particularly well-suited for agencies managing multiple clients or larger organisations with complex social media needs.
Sprout Social Pricing
Sprout Social offers tiered pricing to suit different needs:
Standard Plan: Starting at INR 16,669.38 per month (billed annually)
Professional Plan: Priced at INR 25,045.95 per month (billed annually)
Advanced Plan: INR 33,422.52 per month (billed annually)
Enterprise Plan: Custom pricing for larger organisations
All plans come with a 30-day free trial, giving us ample time to test the features.
Sprout Social Pricing:
Sprout Social Plan
Pricing (per month)
Standard
USD 249
Professional
USD 399
Advanced
USD 499
Custom
–
Brand24
Company
Brand24
Founded
2011
Free Trial
Available
Rating
4.6 out of 5
Website
brand24.com
AI Tools for Social Media – Brand24
Well, Brand24 is a powerful tool that’s revolutionising the way we monitor and analyse our online presence. It has caught our attention as a comprehensive platform designed to track mentions across various online channels. Let’s dive into what makes this tool stand out in 2024.
Brand24 Features
Brand24 offers a robust set of features that have impressed us:
Real-time monitoring: We can track mentions across social media, news sites, blogs, videos, forums, podcasts, and more. This wide coverage ensures we never miss a critical mention.
AI-powered sentiment analysis: The tool automatically categorises mentions as positive, negative, or neutral, helping us gauge brand sentiment quickly.
Discussion volume chart: We can visualise how the number of mentions, social media reach, and non-social reach change over time.
Context cloud: This feature shows us the most common terms appearing alongside our brand mentions, giving us valuable insights into the context of discussions.
Influencer discovery: We can identify key influencers in our industry, which is invaluable for partnership opportunities.
Customisable alerts: We’ve set up notifications for specific triggers, like negative mentions on high-traffic blogs, allowing us to respond promptly to potential issues.
We’ve found Brand24 to be an invaluable asset in our social media toolkit. Its ability to provide real-time insights into brand mentions and sentiment has helped us stay ahead of potential issues and capitalise on positive publicity. While it requires an investment, both in terms of cost and time to learn the platform, we believe Brand24 offers significant value for businesses serious about managing their online reputation and understanding their audience in 2024.
Brand24 Pricing
Brand24 offers tiered pricing to suit different needs:
Individual Plan: INR 9,968.12 per month (billed annually)
Ideal for tracking a small brand
3 keywords, 2K mentions/month, 1 user
Team Plan: INR 13,318.75 per month (billed annually)
Perfect for startups and small businesses
7 keywords, 10K mentions/month, unlimited users
Enterprise Plan: INR 33,422.52 per month (billed annually)
Designed for large businesses and agencies
25 keywords, 100K mentions/month, unlimited users
All plans come with basic AI features, while the Enterprise plan offers advanced AI capabilities.
Brand24 Pricing:
Brand24 Plan
Pricing (per month)
Individual
USD 149
Team
USD 199
Pro
USD 299
Enterprise
USD 499
Conclusion
As we wrap up our understanding of AI tools for social media in 2024, it’s clear that these innovative solutions are causing a revolution in how we approach online engagement. While these AI-powered tools offer incredible benefits, it’s crucial to remember that the human touch remains irreplaceable in social media management. The key lies in finding the right balance between AI efficiency and human creativity to create authentic, engaging content that resonates with our audience. So, as you set on your social media journey in 2024, consider incorporating some of these tools to enhance your strategy. And don’t forget to head over to StartupTalky’s Instagram for great content around startups, memes, and more!
FAQ
What are the top AI tools for social media?
The tools like ContentStudio, Taplio, Hootsuite, Sprout Social and Brand24 are the best AI tools for social media.
Can AI tools help me understand my target audience?
Yes, AI tools like Hootsuite, Brand24 etc. may help in understanding the target audience. These tools may also help in creating and monitoring the content.
Can AI tools track social media performance?
Tools such as Hootsuite, Sprout Social, Brand24 etc. can help in tracking the social media performance.
What are the key benefits of using AI tools for social media?
The AI tools can help in publishing, content creation, analysing the audience, tracking performance, etc. These are the key benefits of using AI tools.
Every year, January 26th is observed with celebrations and patriotic fervor across the country. India is going to celebrate its 75th Republic Day this year.
Republic Day is commemorated with great excitement around the nation. With its start in Delhi’s Rajpath and finish at India Gate, the procession is the main attraction of the festivities. On this day, the President of the Republic raises the national flag at Rajpath in New Delhi. In addition to cultural programs, the Indian Army, Navy, and Air Force highlight India’s cultural and social past through parades and airshows.
Republic Day represents the spirit of Indian autonomy. These initiatives aim to find exceptional talent nationwide and give well-known businesses a chance to participate in Republic Day celebrations over the years. In this post, we’ll look at the top Republic Day campaigns that embody the soul of the nation’s pride and perseverance. These initiatives symbolize a company’s dedication to the principles that form the foundation of the Indian Republic, going beyond simple marketing efforts.
In a heartfelt tribute, Apollo Tyres released a touching digital video expressing unwavering support and respect for the nation’s defense forces. This CG-powered film showcases Apollo Tyres as a symbol of strength, standing alongside the forces in snowy landscapes, dense forests, and desert expanses. Set against the patriotic backdrop of “Vande Mataram,” the video serves as a simple yet powerful testament to Apollo Tyres’ commitment to honoring and supporting our armed forces.
Vistara
Republic Day Ad Campaigns – Vistara
Vistara’s #RepublicDay campaign unveils ‘Vistara’s Symphony,’ a mesmerizing soundtrack inspired by India’s diverse sounds and instruments. This harmonious celebration reflects the cultural melodies of the nation, inviting passengers to immerse themselves in the rich musical heritage of India during their flights.
IIFL Home Loans
Republic Day Ad Campaigns – IIFL Home Loans
IIFL Home Loans introduces Bharosa Bhau, the fearless companion on the path from dreams to success. With the tagline “No fear when Bharosa Bhau is here! Ab Sapne #SaathHongeKaamyaab,” this campaign showcases a trustworthy partner confidently reassuring millions of Indians. By emphasizing trust and support, IIFL Home Loans aims to make the journey toward homeownership seamless and confident.
Axis Bank
Republic Day Ad Campaigns – Axis Bank
Axis Bank’s campaign invites individuals to explore India in moments both ordinary and extraordinary, simple yet remarkable. By embracing the uniqueness of each experience, the campaign encourages viewers to uncover the India that authentically belongs to them, highlighting personal connections to the nation’s diverse culture and heritage.
Kia India
Republic Day Ad Campaigns – Kia India
Kia India commemorates a generation of brilliant minds, paying homage to the great nation on its 75th Republic Day. The campaign reflects on the continuous inspiration drawn from the nation, celebrating innovation and progress, and extends warm wishes to everyone on this significant occasion.
Hisense India reflects on the journey from watching parades as kids to witnessing India’s soaring achievements. Embracing a blend of traditions and groundbreaking innovations, the campaign looks forward to the future, celebrating the nation’s progress and the spirit of Republic Day.
Bajaj Allianz Life
Republic Day Ad Campaigns – Bajaj Allianz Life
Air India launched a stunning Republic Day ad that captured the essence of possibilities. With the tagline of “Together we soar,” it is an ode to the nation that is continually growing. Air India is embracing the spirit of progress and unity that proudly proclaims, “Desh Ka Naam #HarAasmaan.”
Air India launched a stunning Republic Day ad that captured the essence of possibilities. With the tagline of “Together we soar,” it is an ode to the nation that is continually growing. Air India is embracing the spirit of progress and unity that proudly proclaims, “Desh Ka Naam #HarAasmaan.”
Steadfast Nutrition
Republic Day Ad Campaigns – Steadfast Nutrition
Steadfast Nutrition’s “Thakna Nahi, Rukna Nahi” campaign was a compelling call to combat urban fatigue with energy-boosting supplements. Celebrating the nation builders, the campaign highlights tangible performance enhancements that are achieved through Steadfast Nutrition products.
Godrej
Republic Day Ad Campaigns – Godrej
Godrej’s Republic Day campaign of “Celebrating India’s Diamond Jubilee” with the hashtag #HeereJaisaMazboot was a salute to the nation’s strength and resilience. The campaign embodied a celebration of the country’s enduring spirit and its contributions on the global level.
Zupee
Republic Day Ad Campaigns – Zupee
The online gaming platform Zupee released a short film titled India Paasa Palat Raha Hai to help celebrate India’s triumphs over multiple sectors from the ‘Make in India’ initiative to the Chandrayaan Moon landing to our athletes proudly claiming medals at the international level. This video highlights the nation’s technological transformation as an emerging superpower.
Disney+ Hotstar
Disney+ Hotstar – Best Republic Day Ads
The core idea of Disney+ Hotstar’s Republic Day campaign is to celebrate the dual essence of independence and pride that define India’s identity. Using meticulously chosen images and stories, the streaming service distributes the country’s resilience, diversity, and the deeply held principles embodied in its constitution.
Visual aesthetics play an important part here, resulting in a symphony of colors, textures, and emotions that reflect India’s kaleidoscope. It invites viewers to participate in a celebration that is more than just entertainment—a celebration of independence, pride, and India’s unique tapestry.
Godrej For India
Godrej For India – Best Republic Day Ads
Godrej For India – Happy Republic Day” is a Godrej advertisement. The commercial wishes everyone a happy Republic Day and highlights the company’s dedication to the nation and its citizens. The advertising campaign presents a visually stunning trip showcasing India’s different landscapes, starting with the spectacular Himalayas and ending with the tranquil backwaters of Kerala.
Every frame captures the vivid colors and intricate cultural fabric that distinguishes India. It elicits an emotional response by appealing to the nostalgia associated with Godrej items in Indian households. Beyond the celebratory wishes, the campaign conveys a broader message of progress and unity. It emphasizes Godrej’s part in building strong families, encouraging creativity, and accompanying the country’s growth toward a more progressive India.
HP India
HP – Best Republic Day Campaign
Under the banner of Republic Day celebrations, HP India emphasizes the critical importance of freedom of expression in a democratic society. The ad sets out on an illustrated journey highlighting the value of respectful expression in creating a progressive society. The imagery in the campaign reflects the dynamism and diversity of modern India. The utilization of HP devices symbolizes the revolutionary influence that technology can have on an individual’s freedom of expression.
Parle-G
Best Republic Day Ads — Parle-G | Republic Day
Parle-G commemorated India’s 73rd Republic Day with a unique ‘Bharat Ka Apna Biscuit’ campaign highlighting the brand’s strong link with the country. Piyush Mishra, a well-known actor, is the campaign’s star, which tells the story of India’s relationship with the brand across time and its famous Rs. 5 biscuits. The campaign intends to tap into the emotional thread that connects every Indian to the brand, transforming Parle-G into a cultural phenomenon rather than merely a biscuit.
Parle-G’s storytelling is inclusive, showcasing characters from various walks of life, locations, and age groups. The characters in the campaign reflect India’s variety, underlining the concept that Parle-G is a unifying force that transcends boundaries.
India Gate
Best Republic Day Ads – India Gate Basmati Rice
Grains of Hope is a touching project launched by India Gate to honor the countless contributions made by individuals and organizations who act as agents of positive social change. This well-thought-out campaign revolves around the relationship between education, community, and nutrition. India Gate uses storytelling to increase the impact of its efforts on the lives of millions of youths.
In keeping with the spirit of Republic Day, the campaign discretely incorporates patriotic undertones by underlining the critical role that nutrition, in the form of the humble khichdi seen eaten by the schoolchildren, plays in developing a healthier, more resilient nation.
Mahindra
Best Republic Day Ads – Mahindra Wishes All Happy Republic Day | Mahindra Truck And Bus
Mahindra Truck and Bus have launched a touching Republic Day advertising campaign called “Sadak Ke Sipahi,” honoring the unsung heroes who drive India’s highways and back roads. The campaign pays homage to the backbone of the country’s transport infrastructure. Mahindra Truck and Bus wish the country a Happy Republic Day, emphasizing the nation’s courageous drivers’ vital role in paving the way for growth. Their message is one of courage and gratitude. It carefully mixes stories of sacrifice, determination, and companionship among the drivers, expressing the country’s sense of harmony. Mahindra’s Republic Day wishes are more than just a greeting. It lays the groundwork for gratitude.
SBI Life Insurance
SBI Life Insurance – Best Republic Day Campaign
In honor of the 70th Republic Day celebration, SBI Life Insurance debuted an impressive advertising campaign that transcended the present day and allowed viewers to travel across the country’s rich past in just seventy seconds. This capsule sought to instill a sense of pride and admiration for India’s rich heritage. The hashtag #CelebrateLife serves as a call to action for viewers to respect the past, enjoy the present, and look forward to the future with hope.
Flipkart
Flipkart – Best Republic Day Ads
With a touching ad titled “Happy Republic Day. #NayeIndiaKeSaath,” Flipkart, one of the pioneers in the eCommerce space, expressed genuine greetings on the bright 73rd Republic Day of India. The campaign’s fundamental message is unity in diversity, reflecting the ethos of a progressive India. The visuals, which range from the calm countryside to the busy streets of big cities, depict the rainbow of experiences that make up a more contemporary India and position Flipkart as a driver for its tech-savvy customers.
Ambuja Cement
zepublic ay dvertisement – A patriotic film by Ambuja Cement Ltd
Ambuja Cement Ltd. is a leading cement manufacturer in India, noted for its high-quality products and innovative solutions. The 72nd Republic Day of India commemorates a time when the world and nation were gradually recovering from the impacts of the pandemic. Through this heartwarming short film, “The School,” Ambuja Cement wants to emphasize that terrible times may come and go, but the nation’s patriotic spirit must remain unshakeable, intact, and resilient. As a symbolic backdrop, the school becomes a microcosm of a resilient India. Cinematic brilliance shows the evolution of a school that, like the nation, rises tall despite its challenges.
Conclusion
In conclusion, Republic Day celebrations are a moment to appreciate our country’s rich past and diversity and an opportunity for businesses to interact with the audience through intriguing advertising campaigns. The power of narrative mixed with a strong message of unity and progress is a successful recipe for marketers looking to make a meaningful impression during Republic Day celebrations. The most effective Republic Day advertisements go beyond simple marketing; they inspire a sense of pride in the general public and connect them with the spirit of patriotism. This is precisely what the initiatives described in this piece do.
Subrahmanyan, alias SNS, is the Chief Executive Officer and Managing Director of Larsen & Toubro-India’s premier multinational conglomerate with a business portfolio in Engineering, Construction, Manufacturing, Technology, and Financial Services. He has played an important role in shaping L&T into globally recognized infrastructure and technology domains, having led through almost four decades of operation.
Subrahmanyan took over from A.M. Naik in 2017, as the CMD, and is also the Vice Chairman on the Board of LTIMindtree and L&T Technology Services, Chairman of L&T Metro Rail (Hyderabad) Limited, and Director and Chairperson of L&T Finance Holdings Ltd. His career represents a nice balance of technical capability, strategic thought, and simply visionary leadership.
In this StartupTalky article, we will explore S. N. Subrahmanyan’s success story, including his early life, childhood, personal life, education, awards, philanthropy, controversy, and more.
S. N. Subrahmanyan – Biography
Full Name
Sekharipuram Narayanan Subrahmanyan
Birthplace
Palakkad, Kerala, India
Birth
16th March, 1960
Nationality
Indian
Education
Bachelor’s in Civil Engineering, Regional Engineering College (now NIT) Kurukshetra Post-Graduate Diploma in Business Management, Symbiosis Institute of Business Management (SIBM), Pune
Occupation
CEO & MD, Larsen & Toubro Limited
Known for
Expanding L&T’s footprint globally and spearheading its digital transformation
Born in Palakkad, Kerala, S. N. Subrahmanyan was raised in a family for which discipline and education formed an intrinsic part of upbringing. A high degree of work ethic and solving any given problem intelligently constituted his formative years.
Subrahmanyan did his civil engineering at Regional Engineering College, now NIT, in Kurukshetra. He was interested in the design and construction of structures. This made him recognize that leadership also needed some business acumen, which made him move ahead to get a postgraduate diploma in business management from SIBM, Pune. This was followed by an Executive MBA from London Business School, which eventually whetted his strategic thinking and leadership capability.
S. N. Subrahmanyan – Personal Life
S. N. Subrahmanyan is a pretty simple and down-to-earth person. He is married to Meena Subrahmanyan and is the father of two sons, Sujay and Suraj. He loves playing sports, which include cricket and badminton, and extends his support to works aimed at facilitating sports in the country. He also has a keen interest in Western Classical music.
S. N. Subrahmanyan – Career Highlights
Early Days at L&T
Subrahmanyan joined L&T in 1984 as a project planning engineer. Right from the start, he showed an in-depth understanding of project management and leadership. His eye for detail and how he managed complex engineering projects fetched him a string of promotions with added responsibilities. S.N. Subrahmanyan is among India’s top 10 highest-paid executives, earning a total salary of INR 51 crore in 2024.
Driving Infrastructure Excellence
One of the defining contributions of Subrahmanyan has been his role in transforming L&T’s infrastructure segment into a global frontrunner. He successfully executed some of India’s most ambitious projects, including:
The single-largest PPP in the metro rail sector of India represented their testimony to engineering capability.
L&T constructed one of the marvels of Engineering, the tallest in the world: the Statue of Unity.
The infrastructural development is contoured in the state-of-the-art airports that will dot the country in no time, including Mumbai, Bengaluru, and Hyderabad.
Smart Cities Initiative: This was a great contribution by Larsen and Toubro in the field of India’s Smart Cities Mission with respect to infrastructure in urban areas, water supply systems, and digital connectivity.
CEO and MD of L&T
Subrahmanyan was appointed CEO & MD, Larsen & Toubro, w.e.f. 2017, after A. M. Naik. It was a big landmark because he was the first professional not belonging to the founder’s family to take over as chief of the company. The priorities that this CEO emphasizes:
Diversification into technology and services increased L&T Group’s business portfolio.
To further expand internationally into the Middle East, Africa, and Southeast Asia.
Operational Efficiency: The group’s focus is on embracing digital transformation.
Subrahmanyan has been at the forefront of the latest technologies finding their way into the operations of L&T in:
L&T-NxT: A platform to create disruption in the process of engineering and construction through the use of Artificial Intelligence, Machine Learning, and the Internet of Things.
BIM: Usage of Building Information Modelling towards achieving real-time site project monitoring to allow for optimization.
Advanced Robotics: Using robotics and automation in construction activities while improving efficiency and safety.
Expanding the Technology Portfolio
Subrahmanyan has played an important role in firming up L&T’s IT services business through:
L&T Technology Services: It provides research and development engineering services to customers around the globe.
Acquisition of Mindtree: This key strategic step firmly established L&T among the mainstays in this industry.
Global Expansion
Under Subrahmanyan’s leadership, L&T has significantly increased its presence in international markets, executing projects in over 30 countries. Major projects include:
Infrastructure development in the Middle East, including airports, metro systems, and power plants
In January 2025, a viral video of Subrahmanyan’s New Year address sparked controversy. Responding to an employee’s query about working on Saturdays, he regretted not being able to mandate work on Sundays, claiming it would make him happier as he works on Sundays. He questioned employees’ activities at home and suggested they should work instead. His remarks led to online backlash, with his wife, Meena Subrahmanyan, also facing trolling. Subrahmanyan defended his stance, citing China’s longer work hours as a reason to adopt a 90-hour workweek for success.
S. N. Subrahmanyan – Philanthropy and Vision
Subrahmanyan’s vision extends beyond business success. He is deeply committed to creating a positive societal impact through L&T’s corporate social responsibility (CSR) initiatives.
Skill Building: Under Subrahmanyan, L&T has set up skill development centers across the country. These centers train less privileged youth in employable skills related to construction, manufacturing, and technology.
Education: L&T supports education initiatives by funding schools, providing scholarships, and supplying infrastructure in underserved communities. Subrahmanyan believes in empowering the next generation through quality education.
Sustainability: Subrahmanyan has championed sustainability across L&T’s projects, incorporating green building techniques, waste management systems, and renewable energy solutions. Some initiatives include: – Adoption of solar and wind energy in large-scale projects. – Rainwater harvesting systems in construction sites. – Sustainable urban development in smart city projects.
Community Outreach: L&T, under Subrahmanyan’s guidance, has made substantial contributions to disaster relief efforts, healthcare services in rural areas, and women’s empowerment programs.
S. N. Subrahmanyan – Accomplishments and Recognitions
Mr. S N Subrahmanyan Receiving India’s Best CEO – Infra & Engineering Award by Business Today
S. N. Subrahmanyan has been awarded several awards and accolades in his glittering career. These include:
Construction Week 2023: Ranked 8th in the Power 100 List as one of the most influential faces of the Middle East.
Fortune India 2022: Best CEO in the Infrastructure Sector
BT-PWC India’s Best CEOs 2022: Best CEO in the Infrastructure and Engineering category
GCC 2021: Top 50 utilities leaders
Chairman of the National Safety Council by Labour Ministry
Construction Week Magazine 2021: Ranked 11 in the Power 100 Ranking
CNBC Awaaz 2019: CEO of the year
CEO Awards 2019: Emergent Award for exemplary leadership
Construction Week Magazine 2019: Ranked 13 in the Power 100 Ranking
IIM-JRD Tata Award in 2019 by the Indian Institute of Metallurgy for his ‘service to the country through leadership in the industry, corporate governance and fulfilling of societal responsibilities.’
Qatar Contractors Forum & Awards 2014: Contractor CEO of the Year
Construction Week Magazine 2014: Ranked 36th
Construction Week Magazine 2012: Infrastructure Person of the Year
S. N. Subrahmanyan – Facts
L&T Tenure: Subrahmanyan has been with L&T for over 40 years, making him one of its longest-serving and influential chiefs.
Global Visionary: More than 30 countries saw operations during his time in the company and positioned L&T as one of the big global players.
The technophile Subrahmanyan has integrated AI, IoT, and robotics seamlessly into the operations of L&T.
Mentor: Subrahmanyan is keen on grooming talent and actively mentors several young leaders within L&T.
Low-Key Lifestyle: Despite his massive success, Subrahmanyan keeps a low profile and puts his family first.
S. N. Subrahmanyan – Legacy of Leadership
The metamorphosis of S. N. Subrahmanyan from a young project engineer to CEO & MD has been symptomatic of the power of dedication, vision, and innovation. During Mr. Subrahmanyan’s era at the helm, L&T rose to great heights and participated in multifarious aspects of infrastructure and technological development in India.
Subrahmanyan’s emphasis on sustainability, skill development, and community welfare spoke volumes about his holistic approach to leadership. His legacy will inspire leaders across India and the world as L&T pursues expansion plans under his stewardship.
FAQs
Who is S.N. Subrahmanyan?
S.N. Subrahmanyan is the CEO and Managing Director of Larsen & Toubro (L&T), one of India’s largest conglomerates with operations in engineering, construction, manufacturing, technology, and financial services.
What is S.N. Subrahmanyan education?
S.N. Subrahmanyan is a civil engineering graduate from NIT Kurukshetra and holds a postgraduate degree in management and technology from Anna University. He also completed an executive management program at the London Business School, equipping him with expertise in engineering, construction, and business leadership.
What is S.N. Subrahmanyan controversy?
In January 2025, S.N. Subrahmanyan faced backlash for suggesting employees work on Sundays and endorsing a 90-hour workweek, citing China’s work culture. His comments led to widespread criticism and trolling of his wife, Meena Subrahmanyan.
StartupTalky presents Recap’24, a series of exclusive interviews where we connect with founders and industry leaders to reflect on their journey in 2024 and discuss their vision for the future.
The fashion and lifestyle industry in India is seeing a rise in demand for inclusive, sustainable, and versatile designs. A brand name shining bright in the area is trueBrowns. trueBrowns blends ethnic wear with modern style, focusing on size-inclusive fashion that celebrates individuality. The brand offers products suitable for both everyday wear and special occasions.
In this edition of Recap’24, we highlight trueBrowns, known for its creative product launches, expanding retail presence, and meaningful customer connections. Udita Bansal, Founder of trueBrowns, shares insights into the brand’s journey, its recent achievements, and her vision for trueBrowns as a lifestyle brand that combines heritage and modern elegance.
StartupTalky: What inspired you to start trueBrowns, and how has your vision evolved over time?
Ms. Udita Bansal: I conceptualized trueBrowns to bridge the gap between traditional aesthetics and modern sensibilities in urban ethnic wear. My inspiration stemmed from the lack of size-inclusive brands that celebrate individuality. Over the years, my vision has evolved to transform trueBrowns from an apparel brand into a holistic lifestyle brand. With a focus on creating products that seamlessly blend ethnicity with contemporary elegance, I am committed to offering a lifestyle experience that resonates with everyday moments and special occasions alike.
StartupTalky: What were some notable achievements for trueBrowns in 2024, such as product launches, new features, or sales milestones?
Ms. Udita Bansal: trueBrowns, a brand celebrated for redefining contemporary Indian fashion, continues to innovate with exciting new launches and expansions that cater to the modern, discerning clientele. Here’s a glimpse of the latest milestones:
New Product Categories: trueBrowns ventures into fresh territories with the launch of versatile Sharara sets, men’s reversible jackets, and an exclusive range of woolen winterwear featuring phirans, three-piece jacket sets, and coordinated tops and bottom wear. Additionally, the introduction of thoughtfully designed rakhis made with Sterling Silver and 22K Gold Plating offers a unique touch of tradition blended with modern aesthetics.
Expanding Retail Footprint: Bringing the trueBrowns experience closer to customers, the brand has opened 10 new Shop-in-Shop (SIS) stores across the country, making its elegant and inclusive designs more accessible nationwide counting now to a total of 16 stores across the country today.
Musical Narratives for Iconic Collections: trueBrowns continues to celebrate the synergy of fashion and art with the release of two original music tracks inspired by its major collections. Phoolmandi by Wild Wild Women captures the vibrant essence of timeless blooms, while Par Na Karoon Main Bayaan by Echoes and Whistles evokes deep emotions, mirroring the brand’s philosophy of storytelling through design.
With each new venture, trueBrowns remains committed to celebrating individuality and heritage while embracing contemporary sensibilities.
StartupTalky: What key strategies do you use to keep customers coming back and reduce churn? Can you share a hack that works for you?
Ms. Udita Bansal: trueBrowns’ size-inclusive philosophy is a key factor in fostering deep customer loyalty. The brand’s focus on timeless, versatile designs ensures repeat purchases. A strategy that works particularly well is engaging with the community through social media, actively incorporating customer feedback, and initiatives like the ‘Relove’ platform, which build a strong emotional connection with the audience.
StartupTalky: What tools or platforms have been game-changers in running your business efficiently?
Ms. Udita Bansal: Some of the platforms and tools we commonly use to run our business are Google Trends, Google Analytics, Unicommerce, Simplex, and more.
StartupTalky: What is your overall marketing strategy, and how do you use organic channels like content and social media to connect with your audience?
Ms. Udita Bansal: trueBrowns focuses on authentic storytelling and community building. I always emphasize the importance of using social media to share not just collections but also the brand’s ethos of inclusivity, eco-consciousness, and modern living. Campaigns like ‘Relove,’ influencer collaborations, and behind-the-scenes glimpses have helped create a narrative that resonates with their audience, fostering long-term loyalty.
StartupTalky: What strategies did trueBrowns implement in 2024 to overcome challenges and maintain growth, and what key lessons did you learn from them?
Ms. Udita Bansal: trueBrowns continues to surpass its previous growth benchmarks by staying ahead of the curve and consistently aligning with emerging trends in fashion. The brand’s ability to balance contemporary aesthetics with timeless appeal ensures it resonates with a wide range of customers.
Key to this growth is trueBrowns’ commitment to maintaining accessible pricing, ensuring that its thoughtfully crafted designs remain within reach while upholding the highest standards of quality. This strategic approach strengthens customer loyalty.
The lesson learned was “Staying attuned to market dynamics ensures a clear understanding of evolving trends and customer preferences.”
StartupTalky: What metrics do you prioritise when evaluating the performance and growth of trueBrowns?
Ms. Udita Bansal: Some of the metrics that we prioritise for evaluating trueBrowns’ performance and growth include?
Organic impressions (Instagram)
Return On Ad Spend
Returning Customer Rate
StartupTalky: What trends or opportunities do you foresee for D2C brands in India and globally in the coming years?
Ms. Udita Bansal:
Indieworkwear
Versatile silhouettes
Comfortable fabrics
Omnichannel approach to growing the business
Building a robust customer loyalty base
StartupTalky: How do you plan to expand your customer base, product offerings, and team in the next 2-3 years?
StartupTalky presents Recap’24, a series of exclusive interviews where we connect with founders and industry leaders to reflect on their journey in 2024 and discuss their vision for the future.
In a world increasingly driven by health-conscious consumers, a brand committed to providing families with 100% organic, farm-fresh groceries sourced directly from farmers is MorningWale. The brand offers a wide range of regional organic products, including unique staples from every state in India. With the launch of its app, MorningWale has made it easier for customers to access high-quality organic products with seamless delivery.
In this edition of Recap’24, Nidha Patel, Founder and CEO of MorningWale, shares her insights on the brand’s journey, its expansion across India, products launched in 2024, and the steps taken to ensure sustainability and farmer empowerment. She also discusses how MorningWale is shaping the future of the organic product industry while staying true to its values of quality, health, and ethical business practices.
StartupTalky: What inspired the launch of MorningWale, and what sets your brand apart in the organic product space?
Ms. Nidha Patel: The idea for MorningWale was inspired by your vision to provide families with truly organic, regional staples while empowering farmers with fair prices.
What sets MorningWale apart is its focus on offering diverse staples from every state in India, direct sourcing from farmers to ensure quality and transparency, and its commitment to sustainability. The MorningWale App makes it convenient for families across India to access farm-fresh, 100% organic groceries with seamless delivery, creating a trusted connection between farmers and consumers.
StartupTalky: What new products or features have you introduced this year, and how have they been received?
Ms. Nidha Patel: This year, MorningWale achieved a significant milestone by launching its app Pan-India, making it easier for customers across the country to access 100% organic, farm-fresh groceries. Along with this expansion, MorningWale introduced an exciting range of new products, including Khapli Atta, a heritage wheat variety; Tulsi Honey, known for its medicinal properties; Dry Fruit Jaggery, a nutrient-rich natural sweetener; Millets, a highly nutritious grain gaining attention for its health benefits; and Khand, a traditional unrefined sugar.
A key focus for the year is promoting millets, aligning with the global emphasis on sustainable and healthy diets. These products have been very well-received, with customers appreciating their quality, authenticity, and nutritional value. The enthusiastic feedback reflects MorningWale’s success in delivering its promise of healthier living through sustainable, farmer-sourced produce.
StartupTalky: What are the key USPs of your products, and how do they reflect your mission of healthy living and sustainability?
Ms. Nidha Patel: The key USPs of MorningWale’s products include:
100% Organic and Authentic: All products are sourced directly from farmers using sustainable and chemical-free farming methods, ensuring they are pure and unadulterated.
Regional Diversity: MorningWale offers staple foods from every state in India, celebrating the country’s rich agricultural heritage while giving consumers access to authentic regional specialties like Khapli Atta and Khand.
Nutritional Excellence: Products such as Millet, Tulsi Honey, and Dry Fruit Jaggery are chosen for their high nutritional value, promoting healthier food habits.
Support for Farmers: By working directly with farmers, MorningWale ensures fair prices for their produce and empowers them to continue sustainable agricultural practices.
Eco-Friendly Practices: The entire supply chain emphasizes minimal environmental impact, from organic farming to eco-conscious packaging.
Reflection on the Mission of Healthy Living and Sustainability:
MorningWale’s focus on delivering chemical-free, nutrient-rich products helps families embrace healthier lifestyles. At the same time, its direct farmer partnerships and commitment to eco-friendly practices champion the cause of sustainability, aligning perfectly with the mission to create a healthier, more sustainable future for all.
StartupTalky: How has the dairy and organic product industry evolved recently, and how has MorningWale adapted?
Ms. Nidha Patel: The dairy industry has undergone significant transformation in recent years, driven by growing consumer awareness of health, sustainability, and ethical practices. Key trends include:
Demand for Organic and Chemical-Free Products: Consumers increasingly seek natural, chemical-free dairy products, avoiding synthetic additives and hormones.
Focus on Sustainability: There’s a shift towards eco-friendly practices in dairy farming, such as reducing carbon footprints and emphasizing animal welfare.
Rise of Artisanal and Regional Dairy: Consumers appreciate traditional, locally sourced dairy products, such as ghee and curd, for their authenticity and unique flavors.
Technology-Driven Supply Chains: Advances in cold chain logistics and digital platforms have improved the accessibility and freshness of dairy products.
How MorningWale Has Adapted:
MorningWale has embraced these changes by offering organic and farm-fresh dairy products sourced directly from ethical and sustainable dairy farmers. The focus remains on:
Chemical-Free Dairy: Ensuring that all dairy products, such as milk and ghee, are free from synthetic hormones and additives.
Traditional Practices: Promoting regional, artisanal dairy products like desi cow ghee, made using age-old methods for superior quality and nutrition.
Transparency and Freshness: Using technology to maintain cold chains and ensure fresh delivery to customers.
This approach aligns with MorningWale’s broader mission of promoting healthy living while supporting sustainable practices and empowering rural communities.
StartupTalky: What key metrics do you track to measure MorningWale’s growth and performance?
Ms. Nidha Patel: To monitor MorningWale’s performance and growth, we focus on the following key metrics:
Customer Engagement and Satisfaction:
Repeat Purchase Rate: Measures customer loyalty and trust in our products.
Customer Feedback and Ratings: Helps assess product quality and service efficiency.
App Performance: Metrics like app downloads, active users, and average session duration indicate customer engagement with the platform.
Product Performance:
Sales Volume by Product: Tracks the demand for individual products like millets, Khapli Atta, or Tulsi Honey.
New Product Adoption Rate: Measures how well newly launched products are received by customers.
Market Expansion:
Geographical Penetration: Tracks customer acquisition across regions post the Pan-India app launch.
Growth in Farmer Partnerships: This indicates how effectively we’re expanding our supply network to include more local farmers.
Sustainability Impact:
Organic Certification Compliance: Ensures all products meet the promised organic and eco-friendly standards.
Reduction in Carbon Footprint: Tracks the environmental impact of sourcing, production, and delivery operations.
Financial Metrics:
Revenue Growth: Overall sales performance and revenue growth year-over-year.
Customer Acquisition Cost (CAC): Measures the efficiency of marketing and customer acquisition strategies.
Profit Margins: Balances affordability for customers with fair pricing for farmers.
By closely monitoring these metrics, MorningWale ensures alignment with its mission of delivering sustainable, high-quality organic products while maintaining strong business growth.
StartupTalky: What major challenges did MorningWale face in 2024, and how did you overcome them?
Ms. Nidha Patel: In 2024, MorningWale faced several significant challenges, but strategic planning and commitment to its mission helped overcome them effectively:
Pan-India Expansion Challenges: Launching the app nationwide required scaling operations, logistics, and customer service to meet the needs of a diverse customer base.
Solution: MorningWale invested in robust technology infrastructure, optimized supply chains, and partnered with reliable delivery networks to ensure seamless operations across regions.
Farmer Network Expansion: Establishing trust and partnerships with new farmers across India was time-intensive.
Solution: MorningWale focused on transparent communication, fair pricing, and providing training to farmers on sustainable practices, strengthening its supply chain.
Promoting Millets: While millets gained global attention, many consumers were still unfamiliar with their benefits or how to incorporate them into daily diets.
Solution: MorningWale launched educational campaigns highlighting millet’s nutritional and ecological benefits and provided easy-to-follow recipes, making them more accessible and appealing to customers.
Rising Competition in the Organic Market: The growing number of organic brands made differentiation a challenge.
Solution: MorningWale’s USP—offering diverse regional staples, ensuring 100% authenticity, and emphasizing sustainability—helped establish trust and retain customer loyalty.
Maintaining Affordability: Balancing affordability for customers while ensuring fair wages for farmers amidst rising costs was a challenge.
Solution: MorningWale optimized operations and reduced intermediaries to maintain competitive pricing without compromising on quality or farmer compensation.
These efforts not only resolved immediate challenges but also reinforced MorningWale’s position as a trusted, sustainable organic brand.
StartupTalky: How do you retain customers and ensure loyalty? Can you share any successful initiatives?
Ms. Nidha Patel: To retain customers and ensure loyalty, MorningWale focuses on building trust, delivering quality, and fostering engagement. Key strategies include:
Uncompromised Product Quality: Offering 100% organic, farm-fresh products that customers can trust for authenticity and sustainability.
Educational Content & Recipes: Providing recipes and nutritional tips, especially for products like millets, helps customers make informed decisions and encourages repeat purchases.
Customer Feedback Programs: Incorporating customer suggestions into product improvements and new launches, ensuring customers feel valued and heard.
Reward and Referral Programs: Offering loyalty points and referral bonuses to encourage repeat purchases and customer advocacy.
Seasonal and Regional Promotions: Special campaigns, such as focusing on specific products, create excitement and increase customer engagement.
Exceptional Customer Service: Ensuring timely delivery and personalized service that enhances the overall customer experience.
Successful Initiative: Introducing New Varieties of Millets
As part of the millet promotion in 2024, MorningWale introduced new varieties of millets, educating customers about their health and ecological benefits. This initiative led to increased sales and strengthened customer loyalty, as customers appreciated the expanded options and the brand’s commitment to promoting sustainable and nutritious foods.
StartupTalky: What marketing strategies or growth hacks have worked best for MorningWale?
Ms. Nidha Patel: Key market strategies that worked best for MorningWale include:
Regional Focus with Pan-India Reach: Offering products from every state and launching the app Pan-India, expanding accessibility and reach.
Millet Campaign: Promoting millets as a nutritious and sustainable superfood, driving sales and customer awareness.
Customer-Centric Approach: Actively using feedback to improve products and services, fostering customer loyalty.
Referral and Loyalty Programs: Offering incentives to encourage word-of-mouth marketing and repeat purchases.
Farmer Partnerships for Transparency: Building trust by sourcing directly from farmers and ensuring fair pricing.
Technology and App: Enhancing user experience with the MorningWale app, streamlining orders, and providing personalized promotions.
Educational Campaigns: Sharing recipes and health tips, particularly about millets, to engage and educate customers.
Lab Reports for Transparency: Providing lab reports for all products on the app, ensuring full transparency and building customer trust.
These strategies have helped MorningWale expand its market presence, retain customers, and grow its brand.
StartupTalky: What are MorningWale’s future plans in terms of customer growth strategy, products, operations, and expansion?
Ms. Nidha Patel: MorningWale’s future plans for expansion focus on further strengthening its position in the organic food market while reaching more customers and promoting sustainability:
Geographical Expansion: MorningWale aims to extend its reach beyond Pan-India, exploring opportunities in international markets with a focus on countries where organic food demand is rising.
Product Line Expansion: Building on the success of existing products like millets, MorningWale plans to introduce more organic and health-focused products, including specialty grains, superfoods, and traditional regional items.
Sustainability Initiatives: The company will continue to enhance its sustainability efforts, focusing on reducing carbon footprints, adopting more eco-friendly packaging, and further supporting farmers with sustainable farming practices.
Technology Integration: MorningWale plans to improve its app and digital platforms, introducing advanced features like personalized product recommendations, subscription services, and AI-powered nutrition guidance to enhance customer experience.
Community Engagement and Education: Building awareness about healthy eating and organic living will remain a priority, with more educational campaigns, workshops, and collaborations to empower consumers.
Farmer Empowerment: MorningWale intends to increase its farmer partnerships, ensuring fair wages, providing training on sustainable farming practices, and expanding the farmer network across India.
Through these strategic initiatives, MorningWale is set to grow its presence, promote healthy living, and continue supporting sustainability in both food production and consumption.
StartupTalky: What is one piece of advice you would share with aspiring founders based on your journey with MorningWale?
Ms. Nidha Patel: One piece of advice for aspiring founders from MorningWale would be: “Focus on solving a real problem with authenticity and passion. Success comes not just from offering a product, but from creating something that genuinely makes a difference in people’s lives.”
Whether it’s providing healthier food options, empowering farmers, or promoting sustainability, always stay true to your vision and values. Building trust and offering real value to your customers will lead to long-term success.
Nitin Konde
