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  • Jaydeep Barman: The Visionary Behind Rebel Foods, the World’s Largest Cloud Kitchen Platform

    Jaydeep Barman brought a revolution in how food is ordered and delivered within India and to the world, having introduced path-breaking Rebel Foods, originally called Faasos.

    Being one of its co-founders, he’s today the CEO of the world’s largest cloud kitchen company that revolutionized how the world consumed and innovated with the business model he conceptualized which eventually became a benchmark around the world in food technology.

    In his dream of using technology to create an accessible, multi-brand culinary empire, Rebel Foods shines like a light of innovation and pathfinder among other cloud kitchen-based ventures.

    In this StartupTalky article, we will explore Jaydeep Barman’s success story, including his early life, history, childhood, personal life, education, achievements, and more.

    Jaydeep Barman – Biography

    Full Name Jaydeep Barman
    Birthplace Kolkata, India
    Nationality Indian
    Education MBA from INSEAD, Master’s in Industrial Engineering and Operations Research from Georgia Institute of Technology
    Occupation Co-Founder and CEO of Rebel Foods
    Known For Founding Rebel Foods and spearheading the cloud kitchen revolution
    Other Titles Innovator, Food Tech Pioneer
    Philanthropic Focus Empowering food entrepreneurs, education
    Hobbies Traveling, Cooking, Reading

    Jaydeep Barman – Early Life and Education
    Jaydeep Barman – The Birth of Faasos and Its Transformation into Rebel Foods
    Jaydeep Barman – Career Highlights
    Jaydeep Barman – Philanthropy
    Jaydeep Barman – Awards and Recognition
    Facts About Jaydeep Barman
    Jaydeep Barman – Legacy and Impact

    Jaydeep Barman – Early Life and Education

    Born and raised in Kolkata, Jaydeep Barman had spent his entire growing years developing a passion for varied culinary cuisines – a passion he would later express through entrepreneurship.

    Barman pursued undergraduate studies in Mechanical Engineering at the Indian Institute of Technology, Kanpur. After this, he finished a Master’s in Industrial Engineering and Operations Research at Georgia Institute of Technology in the United States. To further enhance his managerial skills, he pursued an MBA from one of the most elite business schools globally, INSEAD.

    His education, which was rich in technical acumen and business sense, has enabled him to shape Rebel Foods into an international brand name.

    Jaydeep Barman – The Birth of Faasos and Its Transformation into Rebel Foods

    Jaydeep Barman, a serial entrepreneur, started in 2011 by founding Faasos with his business partner, and friend, Kallol Banerjee. It was designed as a QSR chain with wraps and rolls as a primary product.

    In 2015, after years of experimentation and observing market trends, Barman pivoted Faasos into a pure-play cloud kitchen model. This transformed the company into one that operated without dine-in facilities and focused purely on delivery, thus cutting overhead costs and maximizing efficiency.

    In 2018, he renamed the company to Rebel Foods, representing the vision of its scale. Rebel Foods, under Barman’s leadership, has transformed itself into hosting several virtual brands such as Behrouz Biryani, Oven Story Pizza, Mandarin Oak, and Sweet Truth.

    Rebel Foods – Founders | Business Model | Subsidiaries
    Rebel Foods is a cloud Kitchen startup that owns several food brands. Know about Rebel Foods’ startup story, funding, competitors, and growth.
    StartupTalkyBharath

    Jaydeep Barman – Career Highlights

    Jaydeep Barman’s career is the epitome of innovative thinking, entrepreneurial spirit, and disruption in the traditional model of business. Be it academic pursuit or forming Rebel Foods, he has had a knack for being able to identify opportunities and create value in the dynamic industries of today.

    Barman had a stint in the corporate world before entering entrepreneurship, during which he had the opportunity to gain valuable experience in strategy and operations. Early in his career, he held roles that forced him to think critically and execute efficiently, preparing him for his future success.

    He started his professional career with McKinsey & Company as a consultant. At McKinsey, he developed a good understanding of strategy formulation, market analysis, and operational efficiency. These skills proved instrumental in shaping his entrepreneurial approach later in his career.

    Jaydeep’s entrepreneurial journey began with Faasos in 2011. The brand started as a quick-service restaurant chain serving wraps and rolls in Pune, India. While Faasos gained popularity for its convenient, affordable, and delicious offerings, Jaydeep soon realized the limitations of the traditional restaurant model.

    In 2015, Jaydeep made a game-changing decision to pivot Faasos into a cloud kitchen model. The reason was his idea of how technology could fill the loopholes in traditional restaurants, which were high real estate costs and non-scalability. In 2018, Faasos became Rebel Foods with a name that reflected its shift into becoming a multi-brand virtual restaurant platform. Jaydeep Barman steered this shift and turned Rebel Foods into the world’s largest chain of cloud kitchens.

    Rebel Foods Financials FY24
    Rebel Foods Financials FY24

    In FY 2023, Rebel Foods reported an operating revenue of INR 1,195 crore with total expenses of INR 1,827 crore, resulting in a loss of INR 657 crore. In FY 2024, the company’s revenue increased to INR 1,420 crore, while expenses rose slightly to INR 1,857 crore, reducing the loss to INR 378 crore.

    List of All the Subsidiaries of Rebel Foods | Brands under Rebel Foods
    Rebel Foods is a restaurant company and cloud kitchen chain that has more than 45 brands under it. Take a look at all the brands under Rebel Foods.
    StartupTalkyRoshni Tamta

    Jaydeep Barman – Philanthropy

    Jaydeep Barman, the founder of Rebel Foods, is more than just a visionary entrepreneur- a leader who truly engages deeply with both social responsibility and sustainability. He believes that his journey should benefit the society around him, empower communities, and make businesses have a purpose bigger than their profits.

    Commitment to Empowering Small Businesses

    Jaydeep Barman has concentrated on empowering smaller and local food entrepreneurs through the Rebel Foods endeavor. Rebel Foods provides cloud kitchens to aspiring restaurateurs, with the result of small-scale food operators entering a market with virtually no capital investment and resources available. This initiative has opened ways for hundreds and thousands of such small businesses to scale their sizes, gaining high visibility, and making it competitive in the large industry.

    Promoting Fair Employment Practices

    Jaydeep Barman is careful to make sure there is an equal and inclusive work environment. Rebel Foods employs thousands of employees in its kitchens and delivery networks. The company ensures all its employees have a fair wage, proper training programs, and opportunities for growth. Besides this, the organization focuses on hiring people from disadvantaged backgrounds to enable them to gain stable careers in the food industry.

    Sustainability Initiatives

    Jaydeep was a long-term advocate for sustainability in the food tech sector. Under his guidance, Rebel Foods has incorporated some of the eco-friendly practices like:

    • Packaging that is bio-degradable, recyclable materials, reducing packaging waste to food.
    • Food Waste Management: Implementing systems to reduce food waste and donate excess food to local charities.
    • Energy-Efficient Kitchens: Designing cloud kitchens with energy-efficient equipment and optimized workflows to reduce carbon footprints.

    Supporting Local Farmers and Supply Chains

    Jaydeep has championed the cause of supporting local farmers by sourcing ingredients from sustainable and ethical producers. Rebel Foods emphasizes working directly with farmers and small-scale suppliers, ensuring fair trade practices and helping to uplift rural communities.

    Focus on Education and Skill Development

    Jaydeep is of the view that education and skills help one get out of poverty cycles. CSR programs in Rebel Foods included investments made towards skill development in training youngsters in the art of cuisines, safety measures while cooking, and overall kitchen management. Many young persons were placed on career tracklines within this sector through the aforementioned CSR efforts of the company.

    Rebel Foods: From Start-up to a Billion-Dollar Success
    Founded in 2009 as a single brick-and-mortar restaurant, Rebel Foods, then known as Faasos, faced a critical crossroads in 2013. This led to a bold move – shedding the dine-in model and diving headfirst into cloud kitchens.
    StartupTalkyNadeesh Kareemdathil

    Jaydeep Barman – Awards and Recognition

    Following are the list of Awards and recognitions that Jaydeep Barman has won: 

    • Top 10 Food Startups in Asia – AsiaTech Awards (2022): Featured as one of the top companies changing the game in the Asian food industry.
    • Leadership in Sustainability Award 2022: Rebel Foods was recognized for its sustainable packaging and food-sourcing initiatives.
    • CNBC Disruptor 50 List (2021): Named to the most disruptive private company in Rebel Foods and showed the disruptive nature of innovating the whole concept of Cloud Kitchens
    • World’s Most Innovative Companies in Fast Company list of 2021: Placed in it due to innovations through its path-breaking approach toward food delivery multi-brand cloud kitchen.
    • Best Cloud Kitchen Operator by Entrepreneur India Award, 2021: It has operational excellence and innovation within the cloud kitchen ecosystem.
    • India Today Game Changer Award (2021): Jaydeep Barman was honored for his disruption of the traditional food delivery system and innovation of new business models.
    • INSEAD Alumni Global Impact Award (2020): This award was earned by Jaydeep Barman because of his efforts in entrepreneurship and significant contributions to global food.
    • Economic Times Promising Brands (2020): Rebel Foods won this title for its strong brand performance and market leadership.
    • Top 50 Startups to Watch- NASSCOM (2020): Rebel Foods was listed amongst some of the most impactful startups guiding innovation in India’s technology and food sectors.
    • Global Restaurant Leadership Award (2019): Acknowledging the redefined restaurant business through cloud kitchens
    • Red Herring Top 100 Asia (2019): A recognition for the scalable, technology-driven model.

    These honors further repute Jaydeep Barman as the pioneer in the global food tech industry, along with Rebel Foods, as one of the flag-bearers in the global cloud kitchen revolution.

    Facts About Jaydeep Barman

    • Global Firsts: Rebel Foods is credited as the first company to adopt a fully cloud kitchen model at scale.
    • Educational Background: He holds an MBA from INSEAD, the same school that shaped several other global CEOs.
    • Inspirational Leadership: Known for his hands-on approach, Barman often interacts directly with teams to foster innovation.
    • Focus on Customer Data: Barman’s belief in data-driven decision-making has been pivotal to Rebel Foods’ success.
    • Multiple Hats: Before starting Faasos, Barman worked as a consultant with McKinsey & Company, where he gained significant operational insights.
    • Author at Heart: Barman has expressed an interest in writing about his entrepreneurial experiences to inspire the next generation of innovators.
    • Food Lover: Despite running a tech-driven food company, Barman remains a foodie at heart, often experimenting with new recipes.

    Jaydeep Barman – Legacy and Impact

    From entrepreneur Jaydeep Barman, innovativeness with resilience and agility has led to a great entrepreneurial experience. He designed the food delivery ecosystem in a way that an extremely profitable business model is of extreme inclusiveness. The story of Rebel Foods has inspired myriads of entrepreneurs. It has revamped the perception of the world around food tech.

    The plan of Barman for Rebel Foods is to extend the company in more markets, as well as to launch some new culinary brands. His legacy will be a billion-dollar company but also democratize access to food entrepreneurship and show that innovation can go hand in hand with impact.

    FAQs

    Who is Jaydeep Barman?

    Jaydeep Barman is the co-founder and CEO of Faasos, now rebranded as Rebel Foods, the world’s largest cloud kitchen company.

    What is Jaydeep Barman education?

    Jaydeep Barman holds an MBA from INSEAD and an engineering degree from IIT Kanpur.

    What is Rebel Foods?

    Rebel Foods is the world’s largest cloud kitchen company, founded in 2011 by Jaydeep Barman and Kallol Banerjee. It operates multiple virtual food brands like Faasos, Behrouz Biryani, Oven Story Pizza, and Sweet Truth. Rebel Foods specializes in delivering a wide variety of cuisines through its technology-driven cloud kitchen model, which eliminates the need for dine-in facilities.

  • Republic Day 2025: How India’s Heritage and Traditional Values Shape Business Success

    On January 26, 2025, India is celebrating its 76th Republic Day, commemorating the day the Constitution came into effect and the country became a republic. This year’s theme, ‘Swarnim Bharat: Virasat aur Vikas,’ highlights the balance between preserving India’s rich cultural heritage and embracing modern progress. It beautifully blends the importance of preserving ancient traditions with the need for progress, showing how India can grow while staying connected to its roots.

    In line with this theme, StartupTalky connected with industry leaders and discussed how India’s traditional values are influencing business success today. From creating authentic brands to promoting sustainability and supporting local communities, these leaders are incorporating cultural heritage into their strategies. They believe that blending tradition with innovation drives growth and supports India’s ongoing development.

    Let’s explore their insights into how traditional values are shaping business strategies and contributing to India’s economic and societal progress.

    The Role of India’s Heritage in Business Success

    Weaving Tradition into Modern Business Success

    Banita Hamirwasia, Founder of Vaikuntham, emphasised that India’s vibrant cultural heritage and timeless values serve as a thread weaving together the fabric of modern business success. She noted that values rooted in craftsmanship, ethics, and devotion to quality provide businesses with a unique edge as they evolve and innovate, fostering trust and loyalty while standing the test of time.

    She shared that in her Tanjore art business, these traditions come to life. Each painting, crafted with 24-carat gold and semi-precious stones, honours the ancient art form while celebrating the divinity of gods and goddesses. To balance tradition with modern appeal, she also creates abstract oil and acrylic artworks, ensuring her creations resonate with diverse audiences.

    Hamirwasia further stated that her mission extends beyond artistry by supporting India’s economic and societal growth by promoting sustainable practices and empowering local artisans. She believes that blending the richness of the past with forward-thinking innovation keeps India’s heritage alive, proving that tradition is not a barrier to progress but its foundation.

    India’s Cultural Heritage and Ayurvedic Wisdom in Modern Business

    Neha Abhinav Bansal, Founder of Ayurvedic Sutra, shared that India’s traditional values and cultural heritage have the potential to impact the way modern businesses operate. She highlighted that values like teamwork, ethics, and authenticity make Indian culture unique.

    She explained how Ayurveda has been deeply rooted in life for centuries, with ancestors relying on Ayurvedic herbs like turmeric, Kesar, and aloe vera for their medicinal properties. However, Ayurveda is not limited to these ingredients and offers much more from nature’s treasure chest, such as carrot seeds, lotus seeds, manjistha, and grape seeds. Additionally, ayurvedic essential oils like kumkumadi oil, eladi oil, plum oil, and almond oil are integral to this tradition. At Ayurvedic Sutra, the focus is on harnessing these ingredients while ensuring sustainable sourcing.

    By aligning with the Make in India initiative, Ayurvedic Sutra contributes to India’s economic growth, supports local industries, and showcases Indian heritage on a global scale.

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    Blending Ancient Knowledge with Modern Wellness

    Dr. Sudha Asokan, Founder of Dr. Sudha’s Ayurveda Kendra, stated that India’s rich cultural heritage and traditional values offer timeless relevance in today’s fast-paced world. She shared that her Ayurveda center integrates ancient healing practices like Pizhichil (hot oil bath), Sirodhara (slowly dripping medicated liquid onto the forehead), and Potli with modern wellness approaches to create holistic experiences that resonate globally.

    She explained that embracing these traditions allows businesses to build authenticity, trust, and emotional connections with their customers. She said that blending India’s ancient knowledge with innovation has been the foundation of a sustainable and impactful brand.

    Dr. Asokan also highlighted that her efforts promote wellness while creating opportunities for skilled professionals trained in traditional methods. She added that this approach contributes to preserving India’s heritage, creating jobs, and fostering global awareness of the country’s cultural assets. She believes that as businesses modernise, staying rooted in traditions can drive meaningful growth and position India as a global leader in innovation and cultural preservation.

    Combining Heritage with Modern Values in Digital Learning

    Abhinav Sehgal, Founder of DigiUprise, highlighted the importance of India’s rich cultural heritage and traditional values in modern business success. He stated that principles like integrity, community spirit, and resilience are the core values that build trust and collaboration, crucial for sustainable growth. These values, according to Sehgal, ensure that businesses develop ethical and empathetic practices while innovating.

    At DigiUprise, these values are reflected in a learning environment that prioritises discipline, humility, and a shared vision for advancement. Sehgal shared that the organisation equips aspiring marketers with advanced digital skills while fostering a strong sense of social and national responsibility.

    By supporting local talent, promoting inclusivity, and using technology to overcome challenges, DigiUprise contributes to India’s economic and social progress. Sehgal believes that blending modern innovation with India’s cultural heritage develops leaders who respect the past while building a vibrant, future-ready nation.

    He also underscored the principle of “Vasudhaiva Kutumbakam”—the world as one family—exemplifying India’s inclusive approach to business, fostering collaboration and partnerships that transcend boundaries.

    “As businesses innovate and embrace modern technologies, these timeless values ensure they remain grounded in ethics, empathy, and social responsibility, striking a balance between progress and purpose,” said Sehgal.

    India’s Timeless Values for Future Growth

    Mamta Gupta, Co-founder of Urja by Zariin, shared that in this rapidly evolving world, India’s timeless values are not just ideals of the past but are relevant frameworks for the present and future. The traditional values of holistic living, sustainable practices, and community-driven progress have been ingrained in Indian philosophy for centuries. Today, these traditions provide inspiration and wisdom to businesses as they look at growth.

    She pointed out that corporates and executives worldwide recognise the importance of balance—between material and spiritual, progress and preservation, individual and community. The ancient Indian values of co-existence and harmony are just as relevant today, and one can see brands across all sectors collaborating strategically and aiming at mutual growth.

    Mamta further explained that as contemporary businesses transform towards automation and AI-enabled progress, the traditional Indian values of craftsmanship and detailed artistry still remain important, underscoring the relevance of quality and preservation of human skill. She added that businesses increasingly understand that innovation abets authenticity, and does not substitute it.

    She concluded by stating that sustainability, a principle ingrained in the Indian consciousness before it became a global buzzword, offers a roadmap for businesses to address environmental challenges today. At Urja by Zariin, they strive to bring a piece of India’s timeless wisdom documented in their scriptures through beautiful handcrafted jewellery that invokes a sense of balance.

    Bridging Heritage and Sustainability in Modern Business

    India’s timeless cultural heritage represents an aesthetic legacy intertwined with traditional ethos. For Amala Earth, this heritage serves as a blueprint for sustainable and purpose-driven growth in today’s world.

    Amala Earth honours this legacy by offering an earth-friendly, one-stop marketplace that bridges traditional wisdom with modern needs. Through its ‘Vocal for Local’ initiative, the platform empowers artisans, celebrates Ayurveda, promotes indigenous crafts, and champions mindful consumption.

    By integrating India’s cultural values with innovation, Amala Earth fosters sustainable economic growth while preserving the essence of its roots. Championing sustainability and earth-friendly living, the brand contributes to a future where economic development and cultural preservation coexist, creating a thriving community of like-minded conscious consumers.

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  • The Role of Technology in Real Estate Marketing

    This article has been contributed by Arpit Jain, Director, Arkade Developers.

    Earlier to marketing real estate the most common methods included using newspapers, magazines, word of mouth and in-person visits however, the scenario has tremendously changed over the past few years. Nowadays, technology is a key factor that defines how real estate professionals can reach out to more people, making process more efficient, and provide more interesting experiences to potential customers. This is not only changing the ways in which basic real estate properties are advertised and promoted, but also changing the way clients purchase properties to be convenient, simple, and sophisticated. This article focuses on how the technological advancements have impacted the marketing of real estate and the tools that makes that possible.

    The Importance of Real Estate Marketing

    Increased Visibility

    Marketing takes a property to a much further range where more people perceive it rather than when it stays in the developer’s garage. Therefore, through these demonstrations, a property developer can attract a class of buyer who otherwise, would not have come into contact with the property. Marketing is critical in distinguishing a property out of the numerous offerings in the market hence a greater clientele base.

    Lead Generation

    Marketing assists in pulling through potential consumers who are searching for homes they want to buy. The right audience being in touch with ads displayed on the internet, and social networking sites along with the optimized websites, agents are sure to get leads which are interested in buying or investing in property.

    Faster Transactions

    Marketing communication not only identifies the right target market, but it also shortens the turnaround time in buyers decision-making process. Since buyers are able to get information about the property through the virtual tours, clear description and easy access to lists, agents are able to sell properties faster thus being able to sell the listed properties faster as well. Through virtual tours and swift availability of property information, the pace of a sale can be fast, thereby reducing time.

    Improved Reliability

    A good and impressive marketing tricks & professional branding contributes towards trust. Consumers are more inclined to contact or visit a real estate agent or a listing which looks professional and trustworthy and thus generating more qualified leads and faster sales.

    Structure Patron Relations

    Marketing is not just about sales, it is all about the relationships. The technological advances such as e-mail marketing, Customer Relation Management and the social networks allow the agents to keep in touch with the former clients with the aim of doing business with them in future. This is very vital in ensuring the agents achieve long-term success within the market.

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    Technological Tools Transforming Real Estate Marketing

    Objectives of using technology in real estate marketing extend beyond that of a broader audience outreach. Different tools and platforms that have made it easier for agents dealing in real estate to market properties and close deals. The key technologies include –

    Virtual Tours & 3D Walkthroughs

    Virtual tours enable the space to be accessed remotely, which is physically convenient to browse through homes, whereas 3D walkthroughs are realistic and enable quick decisions to be made on potential homes without physically stepping into many homes.

    Artificial Intelligence (AI) and Chatbots

    With capabilities of offering immediate answers to the potential buyers, the use of artificial intelligence in powers of systems like chatbots has become more and more popular. These tools answer questions round the clock, thus reducing the time that prospects have to wait to seek answers, useful to agents in keeping engaged with prospective customers.

    E-Signatures & Digital Contracts

    There has been an improvement in paper work where e-signature platform such as DocuSign has been implemented. All these technologies enable parties to sign contracts from the comfort of their homes and therefore closings can be done remotely.

    Targeted Marketing & Personalization

    Big data and AI help the real estate market to provide specific offers and adapting to clients’ choices and needs. This saves a lot of time since the buyers are provided with homes that meet all their requirements in terms of preferences.

    Online Mortgage Pre-Approval

    Most real estate sites today have a mortgage pre-approval form where buyers can fill in and obtain approval for their loans online. These non-financial benefits increase the immediate potential for financing information access and boost offers to proceed faster, thereby facilitating faster transactions.

    Benefits of Technology in Real Estate Marketing

    Wider Reach

    The use of technology helps real estate agents to market properties online, major social networks, and online virtual property tours. This reduces geographical constraints, sellers can easily reach potential buyers in other cities or even other countries thereby increasing their client base.

    Increased Engagement

    Virtual staging, open house, property video tours, 3D models, and constant social media posts increase the desirability of the properties. The interactions with the properties can be higher and buyers are able to study the properties in detail with no regard for their location.

    Cost-Efficiency

    Strategies such as Customer Relationship Management systems, mass email blasts, and online adverts also eliminate costly conventional marketing techniques. These tools assist agents with activity generation and lead management to reduce cost, time, and optimize marketing spending. 

    Faster Decision Making

    Technological support of data analysis and AI helps the agents to draw faster conclusions on the pricing and promotion of the properties. Up-to-date information on market changes or buyer behaviour allows companies modify their strategies and sell or buy products at a faster pace to the benefit of all.

    AI and Automation 

    It is predicted that artificial intelligence and automation will become more adopted in marketing real estate by providing tools for prediction, personalization and efficiency. These technologies will assist agents in decision-making by enabling them to work through that process more quickly and efficiently than before.

    Increased Use of Virtual and Augmented Reality

    The use of VR and AR will only advance further, providing even more realistic property viewing and a real opportunity for buyers to imagine the spaces before they are constructed. This will make property tranquil and lively to interested buyers who do not have time to visit the property directly.

    Big Data and Predictive Analytics

    The ability to monitor the activity of consumers and what markets are likely to trend in the future will keep marketing more specific and efficient. Real estate professionals shall be in a position to deliver bespoke services depending on the buyers needs.

    Technology has greatly changed the way real estate is marketed & offered presenting more efficient methods, tools and means of reaching the target customer. There is no doubt that there are challenges like high cost and data privacy issues they are all over powered by the advantages. Understanding of the latest tools and knowing what trends are likely to prevail, allows real estate specialists to become more competitive and offer better experiences to clients. As the industry advances, technology will continue to play a leading role in changing the way the properties are marketed and presented. 

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  • Startups and the Power of ESOPs

    This article has been contributed by Manish Panwar, Business Head at Xumane. 

    “ESOPs are about more than just shares—they’re about building something meaningful together. When employees become part-owners, they don’t just work for the company; they work with it, driving its success as if it were their own.”

    – Manish Panwar

    In recent years, Employee Stock Option Plans (ESOPs) have emerged as one of the most innovative ways for startups to attract and retain top talent. As these plans continue to grow in popularity, they have proven to be an effective strategy for both companies and employees. The wealth that individuals have accumulated through their ESOPs is nothing short of inspiring, with some even turning into overnight millionaires when their companies hit the jackpot.

    So, why are ESOPs so appealing, and why are they here to stay?

    The Startup Dilemma: Talent vs. Cash Flow

    As a startup founder, the struggle to attract skilled employees often comes down to one thing: money. The lack of cash flow can make it impossible to offer competitive salaries, but do you need skilled employees? Absolutely. Can you afford to pay them what they deserve? Probably not—at least not yet.

    This is where ESOPs come into play.

    At their core, ESOPs are modern-day compensation tools that allow employees to become partial owners of the company by granting them stock options. These options give employees the right to buy shares of the company at a predetermined price, usually well below market value, with the hope that the company’s value will grow significantly over time.

    Source: Siason Capital
    Source: Siason Capital

    How ESOPs Work: A Quick Breakdown

    1. Granting of Options: Startups grant stock options to employees, specifying the number of shares they can purchase in the future at a predetermined price.
    2. Vesting Period: These options come with a vesting period—usually 3 to 4 years—during which employees must stay with the company before they earn the right to exercise their options. This ensures employees are committed for the long term.
    3. Exercise Period: Once the vesting period is over, employees can “exercise” their options, purchasing the shares at the agreed-upon price. This exercise period often comes with a defined window of time.
    4. Liquidity Event: The true benefit of ESOPs is realized during a liquidity event, such as an IPO or acquisition. When these events occur, employees can sell their shares and cash in on the appreciation.

    The Power of Belief: Why ESOPs Work

    So, how is the value of shares decided? And how can employees ensure that they will see returns from their ESOPs?

    The answer lies in belief.

    Employees who accept ESOPs are, in essence, betting on the future success of the company. They believe that the company will grow and become profitable, and as it does, they will enjoy the financial rewards that come with ownership. This belief is what drives employee engagement, productivity, and loyalty. When you own part of the company, you have skin in the game. Your success is tied to the company’s success. It’s no longer just about working for a paycheck—it’s about working to build something bigger than yourself. 

    The Allure of ESOPs

    Consider headlines like, “500 Employees to Turn ‘Crorepatis’ With ₹9,000 Crore ESOP Plan.” That’s the power of ESOPs.

    It’s often said that extraordinary wealth is only achievable through owning a business. Many people believe that simply being an employee won’t get them there. But ESOPs bridge that gap. By offering employees the chance to own a stake in the company, startups offer their employees the opportunity to build wealth just like founders do.

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    How Can Companies Implement ESOPs?

    Startups can implement ESOPs by following the legal framework outlined under Section 62(1)(b) of the Companies Act, 2013 for private companies, or SEBI regulations for listed companies.

    To implement an ESOP plan, founders and HR teams must:

    • Define eligibility criteria
    • Set exercise prices
    • Create vesting schedules
    • Ensure compliance with applicable laws

    The Tax Implications: A Key Consideration

    Taxation of ESOPs can be tricky for both startups and employees. Let’s break it down:

    a) For Employees

    1. Exercise of Options: When employees exercise their options, the difference between the fair market value of the shares and the exercise price is taxed as perquisite income.
    2. Sale of Shares:
      • If shares are sold within one year of acquisition, the profit is taxed as Short-Term Capital Gains (STCG) at 15%.
      • If shares are held for longer than one year, they are taxed at Long-Term Capital Gains (LTCG), which is currently 12.5% on gains over ₹1.25 lakh.

    b) For Startups

    • No tax deduction on ESOP grant: Companies cannot claim a tax deduction when they grant ESOPs.
    • Tax deduction on ESOP expense: Companies can, however, claim a tax deduction for the fair market value of the shares allotted to employees as an expense, provided they meet the conditions set by the law.

    For startups to set up ESOPs, the following documents are essential:

    1. Stock Option Agreement: Outlines the terms of the options granted to employees, including exercise price and vesting schedule.
    2. Vesting Schedule: A detailed timeline specifying when employees can exercise their options.
    3. ESOP Plan Rules: A comprehensive guide defining eligibility, pricing, and operational aspects of the ESOP plan.
    4. Board Resolutions: Formal approval by the board of directors to grant stock options.
    5. Employee Communication: Clear documents explaining the ESOP plan and its benefits to employees.

    What Happens When the Company Goes Public?

    If the company goes public, ESOPs are converted into publicly traded shares, giving employees the option to sell these shares on the stock market. However, for this to happen, the employee must have already vested their options and exercised them.

    Conclusion: A Tool for Growth, Loyalty, and Wealth

    To sum it all up, ESOPs are not just a tool for attracting top talent—they’re a vehicle for wealth creation, fostering long-term employee commitment, and aligning the workforce with the company’s vision for growth. When employees have a stake in the company, their investment in its success is far greater than any cash bonus or salary increase could achieve. ESOPs offer a unique opportunity to build something meaningful, together.

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  • Trends in Artificial Intelligence (AI) for Business

    This article has been contributed by Arun Meena, Co-Founder & CEO, RHA Technologies Pvt Ltd. 

    Artificial Intelligence (AI) has changed from a trial technology into a fundamental part of today’s business strategies. Several vital trends are playing a role in how organizations operate, deal with customers, and advance innovation. US organisations are leading, with more than 50 percent of companies globally integrating AI to automate at least one business function, according to global research. Over 65 percent of Indian firms are leveraging on AI from its operational side, with the focus being made on the sectors of IT, healthcare and finance. The methods of operations of business, customer engagement and innovation in many different sectors are changing through these trends. Here is a look at various AI variants, and their influence upon the existence of firms in different industries. 

    1. Generative AI and Accessibility 

     Generative AI is changing the way businesses operate by automating the process of content creation and raising productivity. ChatGPT and DALL-E enable companies to develop text, images, and even code from simple prompts. This simplifies processes while also making sophisticated AI tools available to those without a technical background.    

    The rise of low-code and no-code platforms is further democratizing AI. These user-friendly interfaces allow employees at all levels to develop AI applications, fostering a culture of innovation and efficiency within organizations. 

    2. Multimodal AI 

     A noteworthy trend is the emergence of multimodal AI systems that can efficiently handle a variety of data types, including text, images, and audio, all together. This characteristic bolster user dialogues by delivering more sophisticated and contextually aware responses. For example, applications like Microsoft Designer make it possible for users to generate graphics from text descriptions, which helps simplify design workflows and makes them more accessible. For an example, Indian businesses are using AI tools like Bhashini for translating and processing multiple languages as a means to make their customer service barrier free. 

    Beyond creative uses, multimodal AI is also emerging on the customer service front, where chatbots can respond to questions about the product that take text and visual input. It reaches a point where more genuine interactions = a better customer satisfaction.

    3. Enhancing Workplace Productivity 

    AI is also having a big impact in increasing workplace productivity. These companies are using AI supported tools to simplify common tasks, such as data entry and scheduling, or to deal with customer queries. Releasing employees from the routine tasks allowed companies to concentrate human talent on those tasks that demand creativity and critical thinking. For businesses looking to stay ahead of the pack, using AI is proposed to increase employee productivity by an astounding 40% or even more. Furthermore, when teams have the ability to work together through project management tools in tandem with incorporating AI, teams receive insights on time and resource availability. 

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    4. AI Powered Predictive Analytics 

    Unlike traditional AI, predictive analytics is powered by AI and has been changing the way enterprises make their decisions. With predictive models utilizing historical data, organizations can forecast trends and the behavior of consumers so that they can make strategic decisions without the need for all information. This is particularly useful in sectors like retail, finance and healthcare where preference and risk management of consumers is as important as ever. For example, retailers use predictive analytics to predict product demand and use it to optimize their inventory management, as they use predictive analytics to analyse seasonal trends. These kinds of models help to identify patients at risk in health care to prompt proactive interventions. 

    5. AI in Research and Sustainability 

    AI’s usage is more than just standard business operations, it can take its heels into scientific research as well as sustainability. AI is being used by many organizations to produce tools for predicting weather patterns, estimating carbon emissions and a more efficient way of farming through precision farming. 

    The innovations not only help maintain environmental health, but they also help improve operational efficiency by optimizing resources. As an example, chatbots implementing AI assist farmers rapidly in the identification of crop diseases or pests, which in turn can improve yields and impact chemical application reductions.  

    6. Advancements in Conversational AI 

    Conversational AI is gaining popularity in various industries, especially in customer service. These systems can answer detailed questions and engage users. As automated communication systems grow, the market for conversational AI is expected to expand. Advancements in these technologies will lead to greater complexity and improved understanding of context and emotional cues, ultimately transforming customer service interactions.

    7. Ethical Considerations and Regulatory Challenges 

    AI trends in business are constantly evolving, impacting various industries through advanced tools and predictive analytics. Companies must be mindful of ethical considerations and regulatory compliance when incorporating AI technologies. Understanding these trends helps businesses adjust strategies, improve operational efficiency, foster innovation, and support sustainable growth. As 2025 approaches, AI presents significant opportunities to transform the business landscape, offering new avenues for those willing to adopt the technology.

    The trends that affect AI in business are continually changing and have many dimensions. Through generative features that simplify the use of advanced tools and predictive analytics that elevate strategic decision-making, AI has a deep effect across multiple industries. Organizations have to be aware of ethical considerations and regulatory compliance as they integrate these technologies. 

    The knowledge of these trends will help businesses to make shifts in their approach to adopt the inventive power of AI in order to optimize their operational effectiveness, encourage innovation and facilitate sustainable growth. As we enter 2025 and beyond, there are great possibilities for AI to disrupt the business world, providing new opportunities to businesses that can embrace the technology. Specifically, the organizations focused on AI based digital transformation, particularly in domains such as education, real estate, BFSI, and media have an advantage in being able to provide solutions that meet their specific market requirements. Businesses have an opportunity to take advantage of these trends but also ensure their ethics through their ability to deliver a complete AI strategy. 

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  • Lalit Keshre: Revolutionizing Investment with Groww

    Lalit Keshre, Founder and CEO, Groww: a visionary who, through innovative disruption and relentless pursuit, carved a niche that changed the concept of investments for the citizens in India.

    He nurtured Groww into one of the pioneering investment platforms with the vision to enable millions in informed financial decisions. A story of passion, persistence, and the urge to make a difference in the financial ecosystem that would last for generations is that of Lalit-from being a technology enthusiast to founding one of India’s leading fin-tech startups.

    In this StartupTalky article, we will explore Lalit Keshre’s success story, including his early life, history, net worth, childhood, personal life, education, achievements, and more.

    Lalit Keshre – Early Life and Education
    Lalit Keshre – Career Highlights of Lalit Keshre
    Lalit Keshre – Awards and Industry Recognition
    Lalit Keshre – Philanthropy
    Lalit Keshre – Personal Life
    Facts About Lalit Keshre
    Lalit Keshre – Impact on the Financial Landscape

    Lalit Keshre – Biography

    Full Name Lalit Keshre
    Birthplace Jabalpur, Madhya Pradesh, India
    Nationality Indian
    Education Bachelor of Technology (B.Tech), Indian Institute of Technology (IIT) Bombay
    Occupation Entrepreneur, CEO of Groww
    Known For Co-founder and CEO of Groww
    Hobbies Reading, Technology, and Mentorship
    Net Worth $3 billion

    Lalit Keshre – Early Life and Education

    Born in Jabalpur, Madhya Pradesh, Lalit Keshre was brought up in a farming family that gave ample importance to education and innovation. Since his childhood, he has been fascinated with technology and solving problems; this curiosity actually laid the bedrock for his journey as an entrepreneur.

    Later, Lalit did his higher education in Electrical Engineering from IIT Bombay. The time he spent at IIT was filled with innovative enthusiasm, and the drive to solve day-to-day world problems with its support helped him a great deal. Outside of academics, he was part of extracurricular activities during which he nurtured his leadership and teamwork attributes.

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    Lalit Keshre – Career Highlights of Lalit Keshre

    Founding and Scaling Groww

    The idea of entrepreneurship struck Lalit Keshre when he realized that in India, there was a dire need for something as simple as an easy-to-access investment platform. He saw the opening and, having the vision to democratize investment, he co-founded Groww in 2016, leading the scale-up of the platform from a mutual fund-only platform into offering a gamut of investment products including stocks, Exchange Traded Funds-ETFs, gold, US equities, and fixed deposits. In 2023, Groww crossed over 50 million users, emerging as one of the fast-moving fintech firms in India. Meanwhile, Lalit kept his eyes on the needs of the customer and stood out for his commitment to transparency.

    Unicorn Status and Funding Milestones

    He led Groww through several funding rounds at top valuations with top investors such as Tiger Global, Sequoia Capital, and Ribbit Capital. In 2021, the platform achieved Unicorn status when it crossed over $1 billion in valuation, crossing over $3 billion by 2023, thus strongly making its leadership positioning statement in the booming Indian fintech space. His art of painting a clear vision and delivering on that promise consecutively was crucial in gathering investor confidence in the most constructive ways.

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    Product Diversification and Innovation

    Lalit pioneered Groww’s expansion into newer avenues of investment, ensuring the platform was upgraded to meet users’ changing tastes. He introduced equity trading in 2020, followed by intraday trading and advanced stock analysis features. Besides this, Groww expanded its educational initiatives through “Groww Academy,” a platform designed to teach users about investing, financial planning, and market trends. This has helped Groww to focus both on product innovation and educate users to instill faith in the widest sections.

    Strategic Acquisitions

    He further led Groww to strategic acquisitions aimed at strengthening its technological capabilities and widening its market reach. In 2021, Groww acquired Indiabulls AMC for INR 175 crore, whereby it forayed into the asset management space. This aligned with Lalit’s vision for transforming Groww into a full-service financial ecosystem.

    Leadership During Industry Challenges

    The COVID-19 pandemic brought never-before challenges to the financial sector, but Lalit had taken adequate care to steer Groww through these testing times. He capitalized on increased interest in online investing during the pandemic to ensure that the platform remained stable and secure, with ease of use even as user activity surged. This period saw Groww onboarding millions of new users, with many being first-time investors.

    Advocacy for Financial Literacy

    He is quite vocal about the aspect of financial literacy among young Indians. This financial awareness has turned into the stepping stone toward economic empowerment. Informed investing through webinars, workshops, or merely web-based content speaks volumes in their sheer proportion. It’s at his behest that Groww began to mirror everything that entails being truly synonymous with ‘financial education, empowering users and putting tools and resources required for smart financial decision making’ at every stage.

    Groww Financials

    Groww’s revenue from operations surged from INR 1,435 crore in FY23 to INR 3,145 crore in FY24, driven by a substantial increase in fees and commission income. Additionally, the company has remained operationally profitable, with profits of INR 535 crore in FY24 from INR 458 crore in FY23.

    Recognition as a Thought Leader

    He gets invited to speak at various prestigious forums, including NASSCOM, Economic Times, and IIT alumni events. His insight into the fintech industry, customer behavior, and the way forward for investing has made him an insightful speaker in the entrepreneurial fraternity. 

    Global Expansion Vision

    While Groww has focused on the Indian market, Lalit has made his ambitions to go global known. Groww began its foray into global financial integration with the introduction of US equities on its platform. He wants Groww to be a global leader in digital investments and to cater to users across the world.

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    Lalit Keshre – Awards and Industry Recognition

    • Entrepreneur of the Year, 2022: Honoured by Business Today for changing the face of the fintech industry.
    • The Economic Times Startup Awards 2021: Recognizing the difference it has been able to make in the investment landscape in India, Groww was named “Startup of the Year”.
    • For Forbes 30 Under 40: 2023, amongst “India’s most influential young entrepreneurs” making a dent in the field of Fintech.
    • Fintech Disruptor Award 2020: Conferred by NASSCOM for the role played in simplifying investment for the masses through Groww.
    • IIT Bombay Alumni Achievement Award 2022 for his outstanding entrepreneurial journey of immense value to the Economy of India.

    Lalit Keshre – Philanthropy

    Lalit Keshre holds an immense commitment to bringing about change in society. According to him, economic empowerment can only begin by starting with financial inclusion. He has been working on many initiatives aimed at removing the gap between urban and rural India as far as general awareness regarding financial literacy and investment opportunities is concerned.

    Under Lalit’s tutelage, Groww has spread financial awareness about students and below-poverty communities through several NGO and educational collaborations. He mentors numerous young entrepreneurs and startups on how to develop their ideas by offering them experience-based insights that ensure success.

    Lalit Keshre – Personal Life

    Lalit Keshre keeps his personal life quite low profile. Busy with professional commitments, he always keeps quality time for his family. He is quite a voracious reader and, from time to time, publishes reflections about technology, innovation, and entrepreneurship on his social media profiles.

    The soft and down-to-earth-natured Lalit has always attributed his success to his team and the unabated support of his co-founders.

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    Facts About Lalit Keshre

    • Flipkart Roots: Before co-founding Groww, Lalit had been working in Flipkart‘s Indian version of the biggest eCommerce platform he managed a product development team. 
    • IIT Bombay Alumni Network: Co-founders of Groww, Harsh Jain, Neeraj Singh, and Ishan Bansal are also IIT pass-outs. The strong professional network from those IIT days has been a strong factor in the cohesive teamwork at Groww.
    • Less is More: Lalit’s clear belief is in making life simple for users. Groww has a very intuitive interface and very simple investment options, thus appealing to millennials and first-time investors.
    • Young Investor Focus: Under Lalit’s leadership, Groww has been the default destination for the new generation of India’s investors, with over 60% of its users in the age bracket category of 18-30 years.
    • Innovative Marketing Approach: Groww has grown organically and through user referrals for the most part, proof that Lalit intrinsically believes in creating such a user-valuable product that users themselves promote it.
    • Self-Taught Financial Enthusiast: Although he studied engineering, Lalit taught himself investments and financial markets before founding Groww. He taught himself about the pain points of a first-time investor, which shaped a lot of what Groww is.
    • Customer-Centric Leadership: Lalit often emphasizes the importance of listening to customer feedback. He reviews user suggestions and ensures that Groww continuously evolves to meet customer needs.
    • Educational Advocate: Lalit strongly supports financial literacy initiatives and frequently speaks about the importance of educating users about the basics of investing. Groww Academy is a direct result of his commitment to this cause.
    • The Technology Visionary: To Lalit, technology democratizes access to financial services. At Groww, he has successfully been able to incorporate many of the new, upcoming technologies like Data Analytics and Machine Learning into their day-to-day operation and provide tailored recommendations to customers for frictionless experiences.
    • Focus on Rural Penetration: The way Lalit envisions Groww-not only for urban India but even for the most remote areas platform has started penetrating tier 2 and 3 cities. This provides facilities to small-town people so that they themselves can take the initiative and engage in financial investment, be it anything.

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    Lalit Keshre – Impact on the Financial Landscape

    For Lalit Keshre, Groww is not only about building a successful business but also an overall philosophy of creating a financially literate and empowered society wherein everyone has the wherewithal to fulfill their financial needs. Opening access to investing and educating users, Lalit democratized wealth creation in India.

    His leadership created a benchmark for innovation and customer focus within the fintech space while acting as an inspiration to many entrepreneurs in creating meaningful change.

    FAQs

    Who is Lalit Keshre?

    Lalit Keshre is the co-founder and CEO of Groww, a popular investment platform in India that allows users to invest in mutual funds, stocks, and other financial products.

    What is Lalit Keshre education?

    Lalit Keshre completed his education at IIT Bombay, where he earned a degree in Engineering.

    When was Groww founded?

    Groww was founded by Lalit Keshre, Harsh Jain, Ishan Bansal, and Neeraj Singh in 2016.

  • Natasha Tuli Shares How Soulflower is Redefining Clean Beauty with Farm-to-Face Solutions

    StartupTalky presents Recap’24, a series of exclusive interviews where we connect with founders and industry leaders to reflect on their journey in 2024 and discuss their vision for the future.

    The beauty industry in India is transforming, with a growing emphasis on sustainability, transparency, and natural ingredients. A brand making a difference in this space is Soulflower, which combines Ayurveda with clean beauty to create unique products.

    In this edition of Recap’24, we feature Natasha Tuli, Co-founder and CEO of Soulflower. She shares what inspired her to start the brand and how it reflects her passion for natural skincare. Natasha talks about Soulflower’s journey, its “Farm to Face” approach, and the challenges of promoting clean beauty in India.

    Read on as Natasha also reveals the new product launches in 2024, her views on sustainability, and the future opportunities for clean beauty in India and globally.

    StartupTalky: Soulflower has a unique approach to beauty rooted in Ayurveda and clean beauty. What inspired you to start the brand and shape its vision and philosophy?

    Ms. Natasha Tuli: I’ve always been passionate about natural and effective skincare. Growing up, I experienced first-hand the harmful effects of chemical-laden products on my skin, which made me question what we were applying daily. That personal struggle became a driving force behind creating Soulflower, a brand built on providing pure, natural, and effective personal care solutions.

    I wanted to offer clean, conscious hair and skincare that genuinely nourishes, heals, and rejuvenates, empowering people to embrace safe and sustainable self-care. Soulflower was born from this vision to redefine beauty with products that are as kind to the skin as they are to the environment. 

    StartupTalky: What new products or categories have you added in 2024? What is/are the USP of your products?

    Ms. Natasha Tuli: In 2024, we expanded our portfolio with innovative hair and skincare products including the Rosemary Mint Light Hair Oil, Rosemary Water with Mint, Hyaluronic Invisible Sunscreen Gel, and Ceramide Face Gel Moisturiser. Each product is thoughtfully formulated with potent natural ingredients like hyaluronic acid, tea tree, aloe vera, and rosemary to deliver visible results without harsh chemicals.

    Gen Z and Gen Alpha are increasingly mindful of the quality of the products they use and the potential side effects of harmful ingredients found in conventional options. They are aware of harmful chemicals, read labels carefully, and are willing to pay for better quality and transparent products. These generations actively seek natural alternatives to harsh chemicals like Minoxidil, valuing options that align with their preference for safety and sustainability.

    Our unique selling proposition lies in our commitment to farm-fresh, natural ingredients sourced from our own sustainable farms in Banswara, Rajasthan. With a focus on efficacy and purity, Soulflower’s Rosemary hair care range has become India’s Naya Tel for hair growth, setting a new standard for quality and results in natural beauty solutions. We focus on cruelty-free, ethical sourcing and sustainable practices to ensure every product remains unadulterated, organic, and effective, all at an affordable price.

    At Soulflower, we aim to keep people’s hair and skin happy by offering clean beauty solutions that nourish and transform, while staying true to our promise of purity, transparency, and sustainability. For more details about our products and philosophy, you can explore more on our website at www.soulflower.in.

    Soulflower Products
    Soulflower Products

    StartupTalky: What is your ingredient sourcing process, and how does it contribute to Soulflower’s product quality and business growth?

    Ms. Natasha Tuli: At Soulflower, our ingredient sourcing process is rooted in sustainability and quality. We work directly with local adivasi farmers in Rajasthan, sourcing farm-fresh, natural ingredients that are cultivated using traditional and sustainable farming methods. By growing and harvesting on our own farms, we ensure that every ingredient meets our stringent quality standards and retains its potency and efficacy.

    Our “Farm to Face” approach not only guarantees transparency and traceability but also positively impacts local communities by supporting their livelihoods. This control over the supply chain enables us to deliver products that are not only highly effective but also environmentally responsible, enhancing consumer trust and loyalty. Our commitment to quality and sustainability has been instrumental in driving Soulflower’s growth and establishing us as a trusted name in clean beauty.

    StartupTalky: What are some of the biggest challenges you’ve faced while promoting clean beauty in India, and how did you overcome them?

    Ms. Natasha Tuli: One of the most significant challenges in promoting clean beauty in India has been raising awareness about the benefits of natural ingredients and the potential harm caused by chemical-laden products. To address this, we invested heavily in creating content that highlights the advantages of clean beauty. By engaging directly with our community through social media, blogs and interactive campaigns, we’ve built trust and informed our customers.

    We also leveraged certifications like ‘FDA Approved’, ‘PETA Approved’ and ‘Ecocert Cosmos Organic Certified’ to establish credibility and reassure consumers of the safety and efficacy of our products. Through consistent messaging and community engagement, we’ve been able to make clean beauty more accessible and desirable across India.

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    StartupTalky: With availability across e-commerce and quick-commerce platforms, how has your distribution strategy evolved to meet changing customer needs?

    Ms. Natasha Tuli: Our distribution strategy has transformed significantly to align with the evolving preferences of modern consumers. Recognizing the increasing demand for convenience and quick access, we’ve expanded our online presence through leading e-commerce platforms ensuring Soulflower products are available to a nationwide audience.

    Additionally, we’ve partnered with quick-commerce platforms, enabling delivery within minutes for customers seeking instant access to hair and skincare essentials. To complement this, we’ve strengthened our offline footprint by forging strategic partnerships with retail outlets. This omnichannel approach allows us to meet diverse customer preferences, offering seamless shopping experiences whether they prefer the speed of quick-commerce, the variety of e-commerce or the personalized service of in-store shopping.

    StartupTalky: How do you engage with customers to build loyalty and ensure repeat purchases in such a competitive market?

    Ms. Natasha Tuli: At Soulflower, customer satisfaction is at the heart of everything we do. We actively listen to feedback and use it to refine our products and services, ensuring they meet the evolving needs of our customers. Social media plays a key role in building a strong and engaged community where we develop meaningful connections and conversations with our audience.

    To enhance loyalty, we offer exclusive deals, personalized recommendations and loyalty programs that reward repeat purchases. Our focus is on creating an authentic and enriching experience that goes beyond the product itself, making customers feel valued and appreciated in every interaction.

    StartupTalky: What marketing strategies have been most effective for Soulflower, especially in promoting your #CleanBeauty philosophy? Are there any particular campaigns/strategies that worked well for you?

    Ms. Natasha Tuli: Social media has been a cornerstone of our marketing strategy, allowing us to connect directly with our audience. Platforms like Instagram and YouTube have proven invaluable for sharing skincare tips, product demonstrations and behind-the-scenes insights into our #CleanBeauty philosophy. Influencer collaborations have amplified our message, while user-generated content builds trust and engagement by showcasing real customer experiences. Campaigns like Farm to Face, Clean Beauty and Cruelty-Free have resonated with our customers, highlighting our commitment to natural and sustainable beauty.


    StartupTalky: As clean beauty becomes more mainstream, what opportunities do you see for the growth of this industry in India and globally?

    Ms. Natasha Tuli: The clean beauty industry is on a transformative journey, with immense opportunities both in India and globally. As awareness grows, consumers are increasingly seeking products that combine efficacy with ethical and sustainable practices. This shift opens doors for brands to innovate with natural and cruelty-free formulations that align with these values.

    In India, the quick commerce boom adds an exciting dimension, with customers expecting their clean beauty solutions delivered in minutes. This trend is set to redefine how brands engage with consumers, emphasizing speed, convenience, and accessibility. Globally, clean beauty is becoming a lifestyle choice and the demand for transparency and eco-consciousness is pushing the industry to new heights. At Soulflower, we’re thrilled to lead this movement, offering farm-to-face solutions that meet the evolving needs of conscious consumers.

    StartupTalky: What role do you play in the day-to-day operations, and how do you ensure the brand stays aligned with its mission?

    Ms. Natasha Tuli: As the founder of Soulflower, I am deeply involved in every aspect of the business. From product development and innovation to strategic partnerships and brand building, I strive to ensure that every decision aligns with our core values of sustainability, ethics and natural beauty.

    I work closely with our team to set the vision and direction for the brand. This includes overseeing product formulation, packaging design, and marketing strategies. Additionally, I actively engage with our customers, listening to their feedback and incorporating their insights into our product development process.

    To maintain brand consistency, we have a strong team of dedicated professionals who share our passion for natural beauty. We regularly conduct team meetings, workshops, and training sessions to reinforce our brand values and ensure that everyone is aligned with our mission.

    StartupTalky: As a founder, what advice would you give to aspiring entrepreneurs looking to create a brand that prioritises sustainability and ethics like Soulflower?

    Ms. Natasha Tuli: For aspiring entrepreneurs who prioritise sustainability and ethics, I would offer the following advice:

    • Stay True to Your Vision: Have a clear vision for your brand and stay committed to your core values.
    • Prioritize Sustainability: Incorporate sustainable practices into every aspect of your business, from sourcing ingredients to packaging materials.
    • Build Strong Relationships: Cultivate strong relationships with your suppliers, partners, and customers.
    • Embrace Transparency: Be transparent about your business practices and share your story with your audience.
    • Never Stop Learning: Stay curious, keep learning, and adapt to the changing needs of your customers.
    • Believe in Yourself: Entrepreneurship is a journey filled with challenges. Stay positive, believe in yourself, and never give up.

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  • Wingify, a Bootstrapped SaaS Major, will be Acquired by Everstone for $200 Million

    For over $200 million, private equity firm Everstone has concluded an agreement to purchase the bulk of the bootstrapped SaaS company Wingify. Paras Chopra, a co-founder, will remain a shareholder and serve on the board, Wingify stated. Wingify is certain that Sparsh and the Everstone team have the know-how and vision to guide the company through its next stage of expansion and success, said Chopra. He is eager to continue serving as a board member and stakeholder, offering direction and assistance to guarantee the business’s ongoing success.

    Sift of Roles in Wingify

    For roughly $200 million, private equity firm Everstone is purchasing the majority of the bootstrapped SaaS giant Wingify. CEO and cofounder Sparsh Gupta will retain a “significant” share in the business, while cofounder Paras Chopra will leave. According to people acquainted with the situation, Gupta will also stay in his current position, a media outlet reported. Wingify is a SaaS startup based in Delhi that specialises in website optimisation and was founded in 2009 by Chopra. Visual Website Optimiser (VWO), its main product, is an A/B testing tool that helps businesses increase conversion rates. One notable user experience research technique is A/B testing, which contrasts two or more iterations of a variable to ascertain which works best.

    Wingify is one of a small number of extremely successful software businesses that are coming out of India and have established a strong global presence, according to Sandeep Singh, Managing Director of Everstone Capital. In the last 18 months, Everstone has made two large investments in marketing technology. Everstone Capital congratulates Paras and Sparsh, the founders, on their accomplishments and looks forward to collaborating with Sparsh and his group as Wingify enters its next stage of expansion.

    Indian SaaS Market is Witnessing Consolidation

    Due to investor interest and pressures from the global economy, the aforementioned acquisition occurs at a time when the Indian SaaS sector is undergoing major consolidation. As strategic assets with reliable recurring revenue models, large private equity and venture capital organisations are increasingly purchasing mid-sized and bootstrapped SaaS businesses.

    With businesses like Salesforce, Microsoft, and private equity firms undertaking strategic acquisitions to broaden their product portfolios, break into new markets, and realise economies of scale, this trend is picking up speed on a global scale. With a $50 billion market value, the Indian SaaS ecosystem is a good target for consolidation tactics because of its strong product development capabilities, affordable personnel, and growing global competitiveness.

    Eka Software Solutions, a commodities trading and risk management (CTRM) software company based in Bengaluru, was purchased by the US-based private equity firm Symphony Technology Group (STG) last year.

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  • AITMC Ventures and DroneAcharya Sign a Merger Agreement

    In a regulatory filing, DroneAcharya announced that it has inked a term sheet for a “strategic company merger” with agri-drone business AITMC Ventures. DroneAcharya did not, however, provide any other information regarding the deal. The two businesses will collaborate to provide their clients with industrial, enterprise, defence, and spacetech solutions, according to a LinkedIn post by DroneAcharya. Additionally, it stated that these solutions will include industry-leading software, hardware, automation, capacity building, and skill development products. According to DroneAcharya’s post, this proposed merger is a game-changer for both businesses and will allow India to establish new industry standards on the world map.

    DroneAcharya’s Order Book

    Additionally, the board of the publicly traded drone firm authorised the implementation of an Employee Stock Option Plan (ESOP) policy. DroneAcharya stated earlier this week that it has secured a contract with the defence ministry for INR 7.53 lakh to offer training courses focused on drones. Eight Indian Army officials will receive drone pilot training and drone construction training from the company in accordance with the contract. In addition, the business released many important announcements in December. This included partnering with Canada’s drone startup Volatus and establishing a new subsidiary as part of a strategic move into the Middle East.

    Financial Outlook of DroneAcharya

    In terms of finances, DroneAcharya’s profit for the six months ending in September 2024 (H1 FY25) decreased by 62.1% to INR 1.50 Cr from INR 3.96 Cr during the same time the previous year. Nonetheless, operating revenue increased 28.8% to INR 26.90 Cr in the reviewed year from INR 20.88 Cr in the first half of FY24. The agri-drone company AITMC Ventures, run by AVPCL, is present in 12 states and has 50 Global Incubation and Skill Hubs (GISH) and 20 World Incubation and Skill Hubs (WISH) that are only focused on the drone and agricultural industries. The company, which was founded in December 2016 by Deep Sisai and Preet Sandhuu, provides drone training as well as other agricultural skill development programs. In October 2023, the business submitted its draft red herring prospectus (DRHP) to NSE Emerge for an IPO. Nevertheless, there have been no further developments about the IPO.

    Performance of Drone Startup Sector in India in 2024

    Due to rising demand from a variety of industries, including e-commerce, defence, and agriculture, the drone market in India is expanding quickly. The sector has grown even more as a result of encouraging government policies and programs like the Drone Shakti plan. Investments are booming, with large sums of money going to R&D and startup ecosystems that focus on cutting-edge drone technologies.

    At a compound annual growth rate (CAGR) of 17.0%, the India drone market is expected to increase from USD 654 million in 2024 to USD 1,437 million by 2029. It is anticipated that the number of drones in the Indian drone market will increase from 10,803 units in 2024 to 61,393 units in 2029.

    This includes improvements in battery life and long-range capabilities, both of which are essential given India’s enormous and varied geography. Additionally, the market is changing from mainly military applications to a wide range of commercial purposes, such as healthcare for the delivery of medical supplies, urban planning for smart city projects, and agriculture for crop assessment. Due to their creative approaches to drone technology, many firms have emerged as frontrunners in the dynamic entrepreneurial landscape.

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  • ChatGPT’s Worldwide Outage Impacts Thousands

    ChatGPT from OpenAI is back up following a significant outage that lasted for roughly forty minutes. The Microsoft-backed software giant revealed that it experienced a 37-minute major outage and a nearly two-hour partial outage on 23 January.  The GenAI chatbot experienced higher error rates as a result of a problematic gateway fault issue. At 7:13 PM IST, the business determined the underlying source of the problem and, in roughly one and a half hours, put a solution in place.

    According to OpenAI, the chatbot’s issues have been resolved as of now. Between 5:53 PM and 8:40 PM, there was an outage. “This problem has been fixed. Customers encountered higher problems on ChatGPT between 4:23 am and 7:10 am PST (5:53 pm and 8:40 pm IST), according to the company.  Additionally, OpenAI’s API experienced a significant one-hour outage today. By 6:13 PM, a solution to the problem was put into place.

    What Exactly Happened on 23 January 2025?

    Users who had been accustomed to ChatGPT‘s fast fixes were in a panic when the largest GenAI chatbot in the world went down worldwide on January 23. About 4,000 Indian users reported that ChatGPT was down for the last hour, according to the outage tracker website Downdetector. It is important to note that 300 million people use ChatGPT every week worldwide. A poor gateway error with reference code 502 was reported by the web server on the website. Usually, the technical issue occurs when a server receives an invalid answer from another server. Server overload, network issues, configuration mistakes, or brief outages on upstream servers are the usual causes of the problem.

    On January 23, the firm announced that ChatGPT was experiencing a “Partial Outage” and that it was looking into the matter. For ChatGPT, “we are currently seeing high mistake rates. We’re looking into it right now,” stated Status of OpenAI.

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    With a plan to invest $500 billion over the next four years to construct new AI infrastructure for OpenAI in the United States, the Microsoft-backed business announced that it will be one of the founding members of the Stargate Project. Oracle, Microsoft, NVIDIA, and Arm will also serve as the organisation’s “initial technology partners.” In a formal declaration on January 22, OpenAI announced that it would start deploying $100 billion right away. In addition to aiding in the United States’ reindustrialization, this project will give the country and its allies a strategic capability to safeguard their national security. This was the fifth significant outage for ChatGPT since December. On December 11, ChatGPT experienced the longest outage, remaining unavailable for 4:10 hours.

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