The Malpani Group brings America’s biggest entertainment Hub, Dave & Buster’s to India.
Bangalore, Karnataka, 30th January 2025: Dave & Buster’s, America’s premier entertainment and dining destination popular for its arcade games, social gaming, bowling, and immersive experiences, announces its highly anticipated entry into the Indian market with its flagship outlet at Mantri Avenue in Koramangala, Bangalore. This marks a significant milestone for the brand as it expands internationally for the first time, to India, offering guests a unique blend of American and locally inspired Pan-Asian cuisine alongside a wide array of exciting entertainment options.
This expansive 27,000 sq ft venue will offer a state-of-the-art midway filled with world-class games, many of which are being introduced to India for the first time, such as Godzilla VR, NBA hoops, Pacman roller, and so on. Guests can also experience competitive social gaming and India’s first bowling experience, which features Nitro Lighting and Sparks combined. These cutting-edge attractions promise a vibrant and dynamic atmosphere designed to create lasting memories for friends and families.
“The Malpani Group is committed to bringing new experiences and entertainment to India. By bringing Dave & Buster’s to India, we look forward to elevating the gaming and arcade experience,” said Shreya Malpani, the Director of the Malpani Group. “With Bangalore’s booming food and beverage scene, there is a strong demand for a place where friends and families can have fun and spend time together. Dave & Buster’s perfectly fills this gap, offering a space for families, friends, colleagues, and people of all ages to enjoy. Dave & Buster’s will also be progressively expanding across India, with plans to open 15 new locations shortly, beginning with the next store launching in Mumbai. The inaugural store in Bangalore will pave the way for an exciting journey that promises growth and success for both our companies.”
Talking further about Dave and Buster’s opening in India, the Chief International Development Officer at Dave & Buster’s, Antonio Bautista, says, “This is a momentous occasion for Dave & Buster’s as we expand into India, a market with a dynamic culture and a growing appetite for premium entertainment. Bangalore, known for its energy and innovation, is the ideal city to launch our journey in India. Partnering with the Malpani Group marks a pivotal milestone in our global growth strategy, as we continue to bring the ‘Eat, Drink, Play, and Watch’ experience to new audiences worldwide. With a robust pipeline spanning seven countries across four continents in 2025, this launch reinforces our commitment to delivering world-class experiences and introducing our brand to one of the most vibrant and exciting regions in the world.”
This partnership between Malpani Group and Dave & Buster’s Entertainment Inc. supports Dave & Buster’s expansion strategy of combining global expertise with local market insight. Each Indian location will feature a tailored menu with regional flavors, localized pricing models, and unique gaming experiences designed to resonate with local audiences.
Founded in 1982, Dave & Buster’s Entertainment, Inc. operates over 200 venues globally, offering a blend of dining, drinking, gaming, and socializing. Dave and Buster’s India will offer a diverse menu at the in-house restaurant with a seating capacity of over 300 pax. From American classics, Pan-Asian specialties, a lively cocktail bar, with their signature dishes like the Buster’s Smashed Burger, Chicken Wings, Kebab Platter, 5 Cheese Flatbread, and the Bangalore Summer Fresco. Beyond the delicious food, the curated drinks menu features signature cocktails like Mr. Perfect, What the Fish, Happiness in Hand, Saffron Sour, and various mocktails as well.
Dave and Buster’s offers a wide range of games, starting from a price range of Rs 160 up to Rs 799, featuring Mario Kart, Halo 4P standup, D&B Vw Plush crane, Fruit Ninja, Jurassic Park Theater, Super Mania, Dance Dance Revolution and so much more.
With Bangalore leading the charge, Dave & Buster’s is poised to become a household name in India, offering guests a one-of-a-kind destination to eat, drink, play, and socialize like never before.
For more information on Dave & Buster’s India visit www.daveandbustersindia.com
About Dave & Buster’s
Founded in 1982 and headquartered in Coppell, Texas, Dave & Buster’s Entertainment, Inc., is the owner and operator of over 200 venues in North America that offer premier entertainment and dining experiences to guests through two distinct brands: Dave & Buster’s and Main Event. Dave & Buster’s locations feature a unique combination of dining, games, and immersive entertainment, making it a global leader in the competitive socializing space.
About The Malpani Group
The Malpani Group from Sangamner, India is a well-diversified business house with interests in renewable energy, FMCG products, real estate, hotels, and more. However, the group’s success story goes beyond its diverse portfolio of businesses. Currently, the Malpani Group is one of the leading owners and operators of amusement and waterparks in India. They operate India’s largest theme and water park, Imagicaa, along with five other parks in India. Their amusement and water parks have become popular destinations for families, thrill-seekers, and tourists, offering a unique and immersive experience for all ages.
DeepSeek has emerged as a formidable force in the AI industry, rapidly challenging established players with its groundbreaking approach to artificial intelligence. Unlike traditional AI firms that rely on expensive proprietary models and massive computational power, DeepSeek has adopted an innovative, cost-efficient strategy that delivers high-performance results without the need for cutting-edge hardware. By leveraging open-source methodologies and advanced training techniques, the company has proven that AI breakthroughs don’t always require billion-dollar budgets.
With its unique ability to develop powerful AI models at a fraction of the cost, DeepSeek is not just a competitor—it is a paradigm shift in how artificial intelligence is built and deployed.
In this StartupTalky article, we will explore DeepSeek’s journey, its founder, startup story, business model, revenue model, competitors, challenges, and the implications of its success on the AI industry.
DeepSeek AI is a China-based company specializing in open-source large language models. Backed entirely by the Chinese hedge fund High-Flyer, it has managed to create AI tools that rival ChatGPT in performance. What’s remarkable is that DeepSeek achieved this using significantly fewer resources and at a fraction of the cost. The company developed its model despite challenges posed by U.S. sanctions on China, which limited access to Nvidia chips and aimed to curb the country’s progress in advanced AI technologies.
DeepSeek – Industry
DeepSeek, a Chinese AI startup, has shaken the global AI landscape with its low-cost, open-source model, R1. This breakthrough has put pressure on industry leaders like OpenAI and Meta while triggering a notable market reaction—most significantly, a decline in Nvidia’s valuation. DeepSeek’s rise underscores China’s growing influence in artificial intelligence, forcing competitors to rethink their strategies.
Disrupting the AI Industry: DeepSeek’s cost-efficient, open-source model challenges tech giants like OpenAI and Meta, redefining AI accessibility.
Market Ripples: The impact of DeepSeek’s entry is evident, with Nvidia’s market cap decline signaling a shift in industry dynamics.
India’s AI Landscape: While India has promising AI initiatives, it lags in global competition. Prioritizing cost-effective solutions and attracting top talent could help bridge the gap.
Projected AI Growth: The global AI market is on track to reach $1.8 trillion by 2030, while India’s domestic AI industry is expected to grow to $17 billion by 2027, presenting significant opportunities for innovation and investment.
DeepSeek – Founders and Team
Liang Wenfeng, Founder & CEO
Liang Wenfeng – Founder and CEO, DeepSeek
You’ve heard of Tim Cook, Elon Musk, and Sam Altman — big names in tech and innovation. But lately, it’s Liang Wenfeng who’s turning heads. He’s the brain behind DeepSeek R1, the cutting-edge Chinese AI model that has caught the industry off guard and shaken up Wall Street.
Liang is a Chinese entrepreneur who co-founded the hedge fund High-Flyer and later launched its AI division, DeepSeek. Born in 1985 in Zhanjiang, Guangdong, he grew up in a simple household, with his father working as a primary school teacher.
He studied at Zhejiang University, where he earned a bachelor’s degree in electronic information engineering in 2007, followed by a master’s degree in information and communication engineering in 2010. For his master’s thesis, Liang worked on a project about low-cost PTZ cameras and tracking algorithms — a far cry from the world-changing AI he’s known for today.
Liang’s interest in AI and finance took shape during the 2007–2008 financial crisis. While still in university, he teamed up with classmates to gather financial market data and experiment with quantitative trading using machine learning. After graduating, Liang moved to an affordable flat in Chengdu, Sichuan, where he tried applying AI to different industries. Most of his early ventures didn’t work out, but everything changed when he focused on finance, paving the way for his later success.
Liang Wenfeng might not be a household name outside China, but his knack for merging emerging technologies with smart investments has built a reputation that’s hard to ignore. In April 2023, High-Flyer, the hedge fund he co-founded, launched an artificial general intelligence (AGI) lab focused on developing AI tools outside its financial ventures. Just a month later, this lab spun off into its entity, DeepSeek, with High-Flyer as one of its key backers.
Venture capital firms initially hesitated to invest, doubting the lab’s ability to deliver quick returns. However, DeepSeek silenced skeptics in May 2024 with the release of DeepSeek-V2, an AI model offering impressive performance at a remarkably low cost. This move sparked what’s now referred to as China’s “AI model price war.” Tech giants like ByteDance, Tencent, Baidu, and Alibaba were forced to slash their AI model prices to keep up. Despite its affordability, DeepSeek managed to turn a profit, unlike many of its rivals that struggled with losses. Its pricing strategy earned it the nickname “the Pinduoduo of AI.”
Interestingly, DeepSeek remains research-focused, with no immediate plans for commercialization. This approach not only sets it apart but also allows its technology to sidestep China’s strictest AI regulations, which heavily govern consumer-facing tech. By staying out of the spotlight of direct consumer applications, DeepSeek has carved a unique niche in the AI industry.
DeepSeek – Mission and Vision
Mission DeepSeek’s mission is to redefine how high-performing AI models are developed by leveraging innovative training techniques and cost-effective resources. By utilizing less-advanced chips and pioneering new approaches to model training, DeepSeek aims to make advanced AI accessible, efficient, and affordable, driving progress in artificial intelligence without the need for cutting-edge hardware.
Vision DeepSeek envisions becoming a global leader in AI innovation, setting a benchmark for building powerful yet cost-efficient AI systems. The company aspires to revolutionize the AI landscape by proving that excellence can be achieved through ingenuity and resourcefulness, shaping a future where AI is both impactful and sustainable.
DeepSeek – Name, Tagline and Logo
DeepSeek Logo
DeepSeek – Business Model
DeepSeek is shaking up the AI world with its large language models (LLMs) that compete head-to-head with industry giants like OpenAI, Google, and Meta. Despite hurdles such as chip export restrictions, the company has achieved extraordinary milestones, raising questions about the future of AI development and its underlying technologies.
In December 2024, DeepSeek launched an LLM that performed on par with OpenAI’s models, capturing the industry’s attention. Just a month later, in January 2025, the company revealed another model, claiming it was developed at a fraction of the cost of its competitors. These breakthroughs, driven by open-source technology and groundbreaking training techniques, have left Wall Street analysts speculating about DeepSeek’s unique approach and its potential to disrupt the AI market.
What sets DeepSeek apart is its ability to deliver high-performing AI systems without relying on advanced, high-cost chips. This has sparked a larger conversation about whether the demand for high-end semiconductors, a critical factor in the success of companies like Nvidia, will remain as strong as before. DeepSeek’s success demonstrates that innovation and resourcefulness may now play a more significant role in shaping the future of AI than access to the most cutting-edge hardware.
DeepSeek, initially known for its prowess in quantitative trading and algorithm development, has leveraged its expertise in mathematics, optimization, and resource management to make waves in the AI industry. By repurposing its extensive GPU infrastructure—originally intended for trading and mining—DeepSeek has efficiently trained and deployed its AI models, including the groundbreaking DeepSeek R1, at a fraction of the cost of its competitors.
The release of models like DeepSeek V3 and R1 as open-source and open-weights has been a game-changer for the AI industry. This bold move directly challenges major players like OpenAI and Claude, who have invested billions into proprietary models and infrastructure. By making its models freely accessible, DeepSeek has enabled anyone to reproduce and utilize its technology, shifting the focus from monetization to industry disruption and influence.
While the models themselves are free, DeepSeek offers a highly affordable API for running the models, making advanced AI accessible to a broader audience. This low-cost strategy could attract a significant user base, allowing the company to generate revenue through scale. Additionally, DeepSeek’s innovative techniques for efficient training and inference ensure that the company can sustain its low-cost offerings while remaining profitable.
By disrupting traditional AI business models and democratizing access to advanced AI technology, DeepSeek is not just reshaping the AI landscape—it’s redefining how innovation and efficiency can drive both accessibility and profitability.
DeepSeek – Challenges Faced
While DeepSeek’s rise in the AI industry has been impressive, its disruptive approach has not come without significant challenges.
Industry Disruption and Competition
By releasing its V3 and R1 models as open-source with open weights, DeepSeek has upended the AI industry, challenging established players like OpenAI and Claude. These competitors have poured billions into proprietary models and infrastructure, creating a stark contrast to DeepSeek’s accessible, low-cost offerings. While this strategy has earned DeepSeek praise, it has also sparked intense competition and scrutiny. Critics question whether DeepSeek’s open-source model can sustain long-term innovation and profitability in the face of giants with vast resources.
Cybersecurity Threats
DeepSeek has also faced direct threats in the form of large-scale cyberattacks. These attacks have temporarily forced the company to limit user registrations as it works to assess the extent of the damage and implement precautionary measures. The company’s website even issued a public notice, acknowledging “large-scale malicious attacks” that are disrupting its services. While DeepSeek has not disclosed specific details about the nature of these attacks, the situation highlights the vulnerabilities faced by tech companies, particularly those that challenge established norms.
Operational Strain
As its low-cost AI models continue to gain global attention, DeepSeek is grappling with the operational strain of handling increased demand while dealing with ongoing security challenges. The surge in interest, coupled with malicious attacks, has made it difficult for new users to access its services, potentially stalling its growth momentum.
Navigating Global Perceptions
DeepSeek’s Chinese origins also add a layer of complexity in navigating global markets, particularly as geopolitical tensions and concerns over data security influence public perception and industry partnerships. The company’s reliance on innovative, cost-effective strategies may face skepticism in regions where proprietary systems are the norm.
DeepSeek – Online and Social Media Presence
Social Media Buzz and Public Reaction
DeepSeek AI has taken the online world by storm, rapidly gaining traction across social media and app stores. On the Apple App Store, it has even outpaced OpenAI’s ChatGPT in popularity, thanks to its promise of delivering high-quality AI capabilities at a fraction of the cost of major US tech giants.
Viral Hype and Memes
DeepSeek Memes
The launch of DeepSeek-R1 has triggered a wave of online discussions, with social media flooded with reactions ranging from excitement to humor. Users have shared memes and witty commentary on the model’s unexpected rise, playfully mocking how it has disrupted the AI industry and forced competitors to rethink their pricing strategies.
Strong Presence Across Platforms
DeepSeek AI is aggressively promoting its models—V3, R1, and Janus-Pro-7B—on platforms like X (formerly Twitter), WeChat, and Reddit. The company’s marketing efforts emphasize its ability to challenge the status quo, making AI more accessible and affordable.
Community-Driven Growth
Unlike many closed-source AI projects, DeepSeek’s open approach has fueled community engagement. Developers, researchers, and enthusiasts have actively discussed the potential of its open-weight models, further amplifying its reach.
With its mix of affordability, performance, and viral appeal, DeepSeek AI is proving that a well-executed disruption can capture both market share and cultural attention.
DeepSeek – Competitors
DeepSeek AI’s rapid rise has disrupted the AI landscape, challenging traditional business models and sending shockwaves through the market. Its low-cost, open-source approach threatens established players who rely on expensive, proprietary AI models. As competition heats up, major tech firms are being forced to rethink their strategies.
DeepSeek AI is making waves in the global AI landscape, proving that cutting-edge models don’t require billions in funding. With its latest release, DeepSeek V3, the company has positioned itself as a serious contender against industry giants like OpenAI and Meta, delivering impressive performance at a fraction of the usual cost.
Competitive Performance: DeepSeek V3 excels in text comprehension, coding, and problem-solving, matching leading AI models.
Unmatched Cost Efficiency: Trained using just 2.78 million GPU hours ($5.58M), far less than Meta’s 30.8 million GPU hours.
Breakthrough Technology: Leverages Multi-Head Latent Attention (MLA) and Mixture-of-Experts (MoE) to optimize speed and memory use.
Open-Source Approach: By making its models publicly available, DeepSeek fosters innovation and accessibility in AI development.
FAQs
What is DeepSeek?
DeepSeek is a Chinese artificial intelligence company that develops open-source large language models (LLMs).
Who is the founder of DeepSeek?
Liang Wenfeng is the founder and CEO of DeepSeek.
When was DeepSeek founded?
DeepSeek was founded in 2023.
Is DeepSeek a Chinese company?
Yes, DeepSeek is a Chinese company headquartered in Hangzhou, Zhejiang, China.
The world of technology has been rocked in the past 48 hours. The value of US tech stocks has fallen by $1 trillion, the US is no longer the undisputed leader in AI, and India has realised that it’s not even in the race for AI supremacy. The cause of this upheaval? DeepSeek is a small AI research lab in China that’s making waves.
Liang, who started as a curious student tinkering with algorithms, has become a visionary entrepreneur competing with Silicon Valley giants like OpenAI in less than a decade. Through his company, DeepSeek, Liang has shown that AI doesn’t need to be about massive resources but about strategic vision, efficiency, and innovation. Liang has gone from leading the charge in quantitative finance to launching the disruptive R1 AI model that rocked global benchmarks, making him the ‘Sam Altman of China’.
In this article, we look at the story of Liang Wenfeng, the man who is rewriting the future of artificial intelligence, challenging the hegemony of Western tech giants, and showing that the next big leap in AI innovation can happen anywhere.
Liang Wenfeng Biography
Full Name
Liang Wenfeng
Date of Birth
1985
Birthplace
Zhanjiang, Guangdong, China
Education
Zhejiang University (BEng, MEng)
Profession
Founder and CEO of DeepSeek
Known For
Co-founder of High-Flyer Founder and CEO of DeepSeek
Thesis
Research on target tracking algorithm based on low-cost PTZ camera (2010)
Liang Wenfeng was born in 1985 to an education-focused family in Zhanjiang, Guangdong. His formative years were shaped by his father, a school teacher who stressed the importance of learning. Liang grew up in a modest environment, thus developing a natural curiosity and a strong interest in finding solutions at a young age.
Liang was an excellent student in school, especially in subjects such as mathematics and science. He used what he had, even if it was limited access to advanced technological resources in his hometown. Sometimes, he would dive into books and projects that stretched his understanding. He had a drive to learn and grow, and his teachers saw his potential early on and pushed him to go for his dreams.
Liang’s passion for knowledge was nurtured from these humble beginnings, which also laid the foundation for his later success in the field of artificial intelligence.
After earning his Master’s degree in information and communication engineering from Zhejiang University in 2010, Liang started to explore the intersection of technology and finance. When he and his classmates embarked on collecting financial market data and testing quantitative trading strategies with machine learning during the 2007–2008 financial crisis, his early experimentation paved the way for his future breakthroughs.
After graduating, Liang moved to Chengdu, where he lived in a modest flat and tirelessly explored different applications of AI. But Liang’s resolve was strong, and many of his first ventures failed. His eureka moment came when he realized that applying AI to quantitative finance, an emerging field combining his engineering background with his desire to solve complex problems, was a real opportunity.
In 2013, Liang co-founded Hangzhou Yakebi Investment Management Co., Ltd. with fellow Zhejiang University alumnus Xu Jin. Liang’s first venture into finance was integrating AI with quantitative trading. Based on this success, he co-founded Zhejiang Jiuzhang Asset Management Co., Ltd. (formerly Hangzhou Huanfang Technology Co., Ltd.) in 2015 and quickly became a leader in China’s financial sector.
High-Flyer
In 2016, Liang formed Ningbo High Flyer Quantitative Investment Management Partnership with two classmates. Powered by advanced mathematics and AI, High-Flyer quickly established itself as a leader in the crowded world of finance. Using an innovative approach, the firm grew to an impressive 10 billion yuan in assets in 2019.
High-Flyer wasn’t just about profits; Liang’s vision went further. In a keynote speech at the 2019 Golden Bull Awards ceremony, he said that quantitative trading is essentially about using algorithms and data-driven methods instead of human portfolio managers. Liang described High-Flyer’s mission as improving China’s secondary markets, an area in which he was more interested in improving finance efficiency.
Founding DeepSeek
Deepseek – Liang Wenfeng
Liang’s curiosity and ambition took him to new horizons even as High-Flyer thrived. In 2021, he started buying thousands of Nvidia GPUs, sparking speculation about what he was up to. This seemed too many to be the eccentric hobby of a successful entrepreneur. However, Liang had a grander vision: to create transformative AI models.
In 2019, Liang founded High-Flyer AI, a venture to research AI algorithms and their practical applications. He took this vision one step further in 2023 when he founded DeepSeek, a company focused on artificial general intelligence (AGI). DeepSeek first struggled to find external capital, as its long-term goals did not fit the short-term focus of many venture capital firms, until it was funded by High-Flyer.
However, DeepSeek quickly gained momentum. In December 2024, the company’s V3 model ran on 2,000 Nvidia H800 chips at a cost of less than $6 million, a remarkable efficiency compared to industry standards. DeepSeek’s success put it in the running as a serious player in the global AI landscape.
DeepSeek cemented its reputation further in January 2025 when it launched its R1 model, which shocked Silicon Valley. Liang’s decision to focus on long-term innovation over short-term profitability was a game-changing strategy.
Leadership and Vision
Liang’s companies are not the only things he’s influencing. He was invited to a high-profile symposium in January 2025 hosted by Premier Li Qiang to give insights and suggestions on the 2024 government work report. Liang, recognized as an industry expert, emphasized the need to help build confidence and knowledge in China’s innovation ecosystem. He stressed that China must transition from being a technology consumer to a global contributor.
According to Liang, his leadership philosophy is based on collaboration and inclusivity. For example, DeepSeek primarily hires locally educated talent, and they look for passion and ability, not credentials. Liang also believes that open-source approaches are the best way to go in disruptive technologies, saying that closed systems are only good for a short period of time.
Liang Wenfeng – DeepSeek AI
Under Liang Wenfeng’s visionary leadership, DeepSeek is at the forefront of AI innovation, with large models and the audacious aim of AGI.
In a 2024 interview, Liang emphasized that DeepSeek’s core principle is balance: “We keep our margins so modest that we don’t lose or make too much.”
DeepSeek differs from many other companies in the industry because it is committed to being open-source. Liang also pointed out that the company’s collaborative ethos means that ‘establishing a robust technology ecosystem matters more than going closed source.’
Liang is determined to change China’s AI landscape, even though the industry has a history of playing catch-up with the US.
Liang Wenfeng – Personal Life
While his groundbreaking achievements in AI are certainly not the only factor contributing to Liang Wenfeng’s journey to success, his deep sense of family and unwavering values are also major factors. Liang is one of China’s most influential entrepreneurs and, as of 2025, has a net worth of $3.2 billion. He is wealthy, yet he’s incredibly humble, always giving credit to the people who support him and encourage him to succeed.
Liang is a dedicated family man, and his wife, Zhang Mei, has been a key part of his journey. They’ve created a life together based on humility, perseverance and mutual respect. They have been married for over a decade, and their relationship reflects the values they hold, balancing personal and professional life. The couple have two children, and Liang frequently talks about the importance of teaching the values of hard work and determination to them.
Liang’s foray into AI started in 2008 when he and his classmates tested out combining artificial intelligence with finance during the global financial crisis.
Born into a modest household in Zhanjiang, Guangdong, Liang’s father was a primary school teacher. This upbringing was discipline and a passion for knowledge.
He received a Bachelor’s degree in Electronic Information Engineering from Zhejiang University and a Master’s in Information and Communication Engineering. His thesis was on cost-effective target-tracking algorithms.
Liang successfully integrated AI into quantitative trading in 2013, which was a precursor to his future success in finance and technology.
By 2019, Liang had transformed Ningbo High-Flyer into an AI-driven quantitative trading leader and managed more than 10 billion yuan.
Before the US imposed restrictions on AI chips, Liang bought 10,000 Nvidia A100 GPUs for his company DeepSeek, putting it ahead of the pack.
Liang founded DeepSeek in 2023 to advance artificial general intelligence, and it’s a game changer in China’s AI landscape.
Liang believes in hiring passionate and talented people rather than experienced people, innovating, and having a long-term vision rather than short-term profit.
He believes in open innovation and that disruptive technologies should not be closed source.
The launch of DeepSeek V2 and other cutting-edge projects, such as the AI price war, proved DeepSeek’s disruptive potential.
At the 2019 Golden Bull Awards, Liang spoke about the superiority of AI-driven decision-making over human biases in finance.
Liang’s early business ventures were not easy, but his perseverance brought him to amazing success, illustrating his determination and will to succeed.
Liang pioneered bringing AI into financial markets and how quantitative trading operates globally.
FAQs
Who is Liang Wenfeng?
Liang Wenfeng is the founder and CEO of DeepSeek.
What is Deepseek?
DeepSeek is a Chinese artificial intelligence company focused on developing open-source large language models (LLMs).
What is Liang Wenfeng networth?
Lian Wenfeng’s net worth as of January 2025 is $3.2 billion.
The organizational world has been undergoing changes that go beyond technological transformations. A more dynamic and flexible environment has also embraced concepts that were once seen as more formal, often found in details within institutional planning. One of these evolving concepts is leadership.
Specialist publications have increasingly focused on describing the new profile of leaders within organizations, better equipped to face a landscape of numerous instabilities. As a result, even the concept previously known as Human Resources (HR) has undergone transformations and gained new definitions, with “People Management” now being more widely accepted.
Globally, statistics show that more than 70% of large institutions reported an increase in investment in People Management last year. Of this number, more than half also recognized the need to include their leaders in this process, with the goal being a significant, and sometimes radical, change depending on the project and the perspective adopted by the institution.
Leadership and new technologies are two areas closely associated with the career of Imteaz Ahamed. He is an Australian citizen, born in Bangladesh (Asia), and currently resides in the United States.
Imteaz Ahamed is a specialist in eCommerce technology and Digital Marketing, with over 15 years of experience in the midst of constant changes. The assignments he has received, aimed at developing and leading projects in these areas, have made him acutely aware of the true need to handle this dynamism. Today, sharing his knowledge has become a new career goal.
“The main lesson we’ve learned is that the concept of leadership is still very much tied to the environment in which that leadership will be implemented. Of course, depending on the context, a more conservative leadership is still welcome. But the prevailing concept today is different. The resulting change has been significant. We talk a lot about situational leadership, perfectly adapted to these variations.”
The transition highlighted by Imteaz Ahamed was accentuated in the 1970s. In fact, in some contexts, the changes began earlier, as in the 1940s in the more industrialized countries. Management reforms, driven by managerial choices around three decades later, played a key role in spreading the ideals of global administrative contexts.
New leaders have focused on a more personalized approach to dealing with each team member. The diversification in decisions goes far beyond mere whim or the avoidance of potential conflicts. It has become seen as central to a common good between the interests of the organization and its followers, with the end result of the planning being the primary concern.
“It’s important to emphasize that when we talk about situational leadership, flexible in each context and project, this doesn’t mean we’re talking about a liberal leadership style. The difference is that, in situational leadership, the leader is also aware of the need for adaptation, is more open to group participation, but still maintains control in each situation. The final word is always theirs. Unlike liberal leadership, where the leader delegates all decisions to the followers, sometimes even relinquishing the role of a consultant to the group in more complex situations. In other words, encouraging participation and offering constant motivation is not the same as shirking responsibility.”
The rapid pace of transformation in Digital Marketing and other areas worked on by Imteaz Ahamed has helped him understand the need for something compatible when managing his projects. Among his skills, he has promoted public lectures and built teams and leadership structures. More projects developed by the professional have led to increased engagement among the stakeholders (audiences interacting with the organization).
The new characteristics required from current leaders, therefore, go beyond a focus solely on organizational transformations in the technological realm. It’s about adapting to new perspectives in the management field, which has changed considerably over the past decades. These changes have not only impacted the private business sector but have also significantly influenced public administration, even in countries that were historically behind when evaluated under modern standards.
“What is at stake when we analyze this effectiveness is not just what the institution gains or loses in a short period of time. It’s about competitiveness, credibility, and audience engagement. Therefore, all of this belongs undeniably to strategic planning, to long-term planning. Of course, offering immediate successes, precisely because of the choices made by leaders on a day-to-day basis, from the organizational top down to the various operational sectors. In fact, this is where the efforts need to be even greater and more effective, alongside the leaders of each operation.”
Building the Specialist’s Career
Imteaz Ahamed is an Australian citizen, born in Bangladesh. He currently resides in the United States. As the Director of Performance Marketing for the infant nutrition division at Reckitt, he leads the development of Consumer Packaged Goods (CPG) Data Clean Room practices (focused on data sharing) for internal retailers and manages teams responsible for complete content, social, and commerce experiences for omnichannel consumers (channel integration).
The professional also has significant experience in another area essential for the success sought through planning. Imteaz Ahamed has extensive expertise in Data Management, one of the core disciplines that led to the development of better search optimization tools on the internet, known as SEO.
Currently, he serves as the Director of Performance Marketing at Reckitt Benckiser, a nutrition company based in New Jersey, United States. He holds a Bachelor’s degree in Commerce from the University of Sydney, Australia, and is certified in Data Science from Harvard Business School.
This article has been contributed by Mrs. Ritika Gupta, CEO, Aaera Consultants.
In today’s ever-changing business world, professionals are often walking on a tightrope, where balancing career growth and personal well-being becomes difficult. Ambitions are high, deadlines are never-ending, and the desire to succeed often overshadows the need to maintain a balanced career and personal life. The feeling of competitiveness often results in stress, long hours, and neglect of activities that make one happy. Over time, this routine leaves a long-lasting impact on mental health, relationships, and productivity.
However, the secret of lasting success lies in finding a balance between your professional aspirations and personal well-being. When individuals start prioritizing their mental peace and personal wellness, they feel contentment not only in their personal lives but also in their professional lives, in the form of increased productivity, feeling energized, and overall performance at work.
Here are some tips that can help one achieve professional advancement without compromising personal well-being:
Embracing Time management
The most advised tip is to know how to manage time efficiently. To avoid burnout and reduced productivity, it is important to say no to overcommitment. Creating and adhering to a realistic schedule helps divide work accordingly without constantly feeling stressed.
Set clear priorities and boundaries
We often blur the thin line between work and personal life. This can only be accomplished when one sticks to specific work hours, resisting the urge to check up on work things when one should be spending time with family and friends. It is essential to set clear limits to prevent work from spilling into personal time.
Prioritizing Health
To attain career success, one should prioritize physical and mental well-being equally. Regular exercise, a balanced diet, and sufficient sleep can improve energy levels and cognitive function. Moreover, using mindfulness and relaxation methods to tackle stress can contribute to a better mood and enhanced general health.
Adapt a growth mindset
With a growth mindset, we perceive challenges as a chance to learn something new and not as an obstacle that will hinder our work. This perception reduces the sense of failure. It is important to focus on progress rather than the outcome, with this mindset we can approach both work and personal life with confidence in our step.
Embrace things you’re passionate about
To rejuvenate, participation in activities that you are enthusiastic about can provide an outlet for creativity and relaxation. These activities can bring you a feeling of purpose and joy with your work, enriching your life and improving your general well-being. Passion projects can also inspire innovative thinking that can benefit your profession.
Fostering meaningful connections
The closely linked link with others creates the support system necessary for navigation for salvation and fall. An important relationship is invaluable, whether it’s with your colleagues, mentors, close friends, or family, provides support and comfort. These connections promote the burden when it gets too much.
Seeking support when needed
When the balance of both aspects of life becomes overwhelming, don’t hesitate to ask for help. Professionals in this area can help provide individual strategies and management. They help provide new perspectives and solutions to complex problems from a professional point of view.
Celebrate small wins
Recognizing and celebrating wins, no matter how small or big, gives the boost and encouragement that motivates people to work better. This practice promotes a sense of accomplishment and encourages a positive outlook. Maintaining a journal or diary to note down all your wins helps when feeling low or just wanting a boost in your work and personal life.
Continuous work will lead to burnout without prioritizing personal happiness, reducing creativity, focus, and efficiency. The balanced strategy updates the energy level and enables experts to perform best.
Improved decision-making and innovation
A healthy balanced life fosters mental peace and emotional steadiness. These qualities enhance decision-making and encourage creative thinking, which is vital in an ever-changing and competitive business environment.
Enhanced relations between the company and its employees
In the business world, organizations that promote balance are more likely to draw the attention of top talent. Experts value a setting that emphasizes their holistic health and career aspirations.
Sustainability of a long-term career
Unchecked career ambitions that compromise personal health frequently result in job disruptions caused by physical or mental health issues. An even approach guarantees sustainability and professional growth while maintaining health.
Personal Growth and Happiness
Genuine success is worldwide and combines career achievement with personal fulfillment. A diverse strategy helps individuals achieve success in work while enjoying fulfilled personal lives, fostering joy and inspiration.
Balancing career growth and personal well-being is an ongoing, evolving journey. It requires people to be mindful of their needs, assess priorities as circumstances change, and adopt an approach that leads to success. Although the motivation for professional life can be fulfilling, it must also work with personal well-being to ensure sustainability and happiness.
By seeking balance, individuals improve productivity and innovation at work and enrich their personal lives, creating a sense of objectivity and joy. Since the requirements of the modern business world continue to develop, maintaining this balance becomes the main need for prosperity in both professional and personal life. At the same time, professionals can create a path as useful as it is successful, reflecting the qualities of a complete and important life.
This article has been contributed by Amol Bansal, Founder of MyGold.
India is home to an extraordinary quantity of gold, with households and temples collectively holding over 25,000 tonnes. Despite this immense wealth, much of it remains unused, yielding no financial returns. Gold leasing provides a way to mobilize this asset, transforming it into a productive resource while maintaining its cultural and emotional significance.
Gold has historically been regarded as a valuable asset and a cultural emblem. However, its full financial utility often remains unrealized. Gold leasing has emerged as a viable financial strategy, offering individuals and businesses a method to derive value from dormant gold holdings. This innovative approach enables owners to benefit from their assets without parting with them.
Leasing gold entails lending it to financial entities, refiners, or jewelers in exchange for fixed returns, such as monetary payments, interest, or equivalent benefits. Ownership remains intact, while the lessee utilizes the gold for jewellery manufacturing or trade. Unlike selling, this method allows holders to preserve their assets while simultaneously generating returns.
How Gold Leasing Functions
The process of leasing gold is systematic and structured. Initially, the gold is assessed for purity and weight at dedicated centers or through specialized services that offer doorstep evaluations. A formal agreement is established once the asset is verified, detailing the terms, duration, and expected returns. During the lease period, the lessor earns income, which may include compounded benefits that enhance the value of the gold over time. Upon completion of the term, the asset is returned in its original state.
Modern leasing platforms enhance this process by incorporating conveniences such as insured storage facilities, real-time access to gold, and secure redemption mechanisms. These advancements provide participants with a seamless and reassuring experience.
Relevance of Gold Leasing in Current Times
The increasing value of gold has bolstered its appeal as a financial tool. Recent data from the World Gold Council highlights this trend, showing that India’s gold purchases in the third quarter of 2024 amounted to INR 1.65 lakh crore, marking a 52% increase compared to the same period in 2023. This surge occurred despite a 28 percent rise in global gold prices, underlining the resilience of domestic demand.
Further illustrating the importance of gold, the Reserve Bank of India acquired 73 tonnes between January and November 2024, bringing its total reserves to 876 tonnes. These acquisitions positioned the RBI as the second-largest buyer globally, reflecting the strategic and economic importance of the metal. Such developments underscore gold leasing’s potential as a mechanism to leverage an invaluable asset.
Advantages of Leasing Gold
Gold leasing offers a spectrum of benefits. It provides a means to generate income while retaining ownership, enabling holders to capitalize on their assets without relinquishing them. The liquidity derived from leasing serves as a practical solution for financial needs, avoiding the necessity of loans or outright sales.
For businesses, particularly those in the jewellery sector, leasing eliminates the requirement for significant upfront investments. This approach reduces inventory expenses and enhances operational efficiency. Moreover, the risks associated with leasing are minimal compared to other investment avenues, as agreements typically guarantee the asset’s security.
Some platforms offer the added advantage of compounding returns, where the weight of the leased gold increases over time. For instance, leasing 100 grams today could result in a substantially larger amount after a decade and a half. This feature makes leasing a compelling option for long-term financial growth.
Gold’s Role in Indian Traditions
In India, gold exceeds its monetary value, holding a prominent place in cultural and religious practices. It plays an important role during festivals such as Deepavali. According to All India Gem and Jewellery Domestic Council (GJC) Chairman Saiyam Mehra, Dhanteras in 2024 saw a 15-20% increase in gold value, noting that gold sales were of about INR 16,000 crore and the full jewellery sector saw INR 18,000- INR 20,000 crore sales. Weddings and other significant occasions also contribute to the demand, with gold symbolizing prosperity and heritage.
The practice of leasing ensures that gold continues to fulfill its traditional roles while becoming a source of financial security. By enabling owners to maintain their heirlooms and generate value, this model aligns with the cultural reverence for the metal.
Practical Applications of Leasing
Gold leasing serves diverse beneficiaries. Families with substantial gold reserves can convert their holdings into a source of passive income. Rather than leaving gold unused in safes, owners can ensure it contributes to their financial well-being.
Jewellery manufacturers, who rely heavily on gold as a raw material, find leasing a cost-effective alternative to bulk purchases. This approach reduces their need for capital investments, improving inventory management and cash flow.
Industries involved in manufacturing or trade also benefit significantly. By leasing rather than purchasing, these businesses can allocate resources more efficiently, enhancing overall productivity.
Advancements in technology and service delivery have streamlined the gold leasing process, making it accessible and convenient. Some platforms offer doorstep evaluations and consultations, addressing the common concerns of safety and transparency. Real-time tracking systems allow users to monitor their assets and returns, fostering trust and confidence.
Partial leasing options further enhance flexibility, enabling owners to lease only a portion of their holdings while retaining items with sentimental value. These innovations cater to a wider audience, ensuring that gold leasing is both practical and appealing.
Broader Implications for the Economy
Gold leasing carries significant economic benefits. India imports between 700 and 900 tonnes of gold annually. By utilizing even a fraction of the gold already present within the country, leasing can reduce dependence on imports, conserving foreign exchange reserves. The jewellery and bullion industries, which are vital to the economy, benefit from an accessible and cost-effective supply of raw materials through leasing. This approach supports job creation and boosts industrial output.
At a macroeconomic level, integrating dormant gold into active circulation contributes to the country’s financial inclusion goals. By mobilizing a traditionally static asset, leasing aligns with India’s vision for sustainable economic growth.
Important Considerations
While gold leasing offers numerous advantages, careful evaluation is essential. Ensuring the purity and authenticity of gold is critical to avoid discrepancies. Partnering with reputable institutions or platforms with proven track records minimizes risks and guarantees reliability.
Understanding the terms and conditions of the lease agreement is equally important. Factors such as duration, expected returns, and redemption policies should be reviewed thoroughly. Flexible options, including partial leasing and early withdrawal, add to the convenience and usability of this financial strategy.
Consulting with financial advisors to understand potential tax implications can help individuals make informed decisions and maximize the benefits of leasing.
What if you can obtain a single TV spot and turn your struggling business into a household name overnight? That’s the magic of Shark Tank India.
Not just this, the show offers something more substantial. What? you may wonder.
Unprecedented exposure and
Ability to build a solid, trustworthy brand
Shark Tank India is not only where entrepreneurs share their stories, pitch to investors, and establish brands. It’s a space where stories are shared, relationships are forged, and brands are established. The show is rife with ardent pitches and emotionally resonant backstories that grab millions of viewers and provide a platform for startups to make their presence felt and establish belief among audiences all over the country.
This blog examines how Shark Tank India is transforming the way startups brand and market themselves and how companies, both funded and not, reap tremendous returns from being on the show. We shall delve into the reasons why Shark Tank India is more than a reality television series. It is a branding goldmine with real-life examples and case studies.
The Unique Branding Platform Provided by Shark Tank India
Visibility and trust are two of the most important things when it comes to building a brand. Startups get a once-in-a-lifetime opportunity to leverage both in Shark Tank India. The show is not just a pitch competition; it’s a dynamic platform for entrepreneurs to show off their products, share their stories, and connect with millions of viewers across the nation. The branding benefits can’t be denied, whether or not a deal gets done. Here’s how Shark Tank India creates a branding ecosystem that fuels business growth:
Nationwide Visibility
What if you could have your brand shown to millions of viewers across the country in prime time? Shark Tank India has that power. The show has a massive viewership and very high TRPs, and it catapults niche startups into the limelight and provides them with the kind of exposure that traditional marketing is unable to achieve.
Once struggling for attention in crowded markets, startups are now suddenly getting noticed. Television combined with the engaging format of Shark Tank India makes obscure businesses recognizable brands. For example, a startup that sells eco-friendly tableware had its web traffic increase tenfold after its pitch aired, and orders came pouring in from cities they had never targeted before.
Being on national television isn’t just a moment in the spotlight; it’s a leap forward in brand awareness that would take years and a hefty marketing budget to reach otherwise.
Social Media Amplification
Shark Tank India’s impact doesn’t end when the cameras stop rolling. It’s social media that amplifies the buzz to a completely new level. The show produces a digital ripple effect, with trending hashtags and viral memes spreading like wildfire across platforms.
This momentum is used by startups to engage with their newly expanded audience on Instagram stories, reels, and Twitter threads.
The numbers on this social media buzz are nice, but it’s the conversations that start that are important. Every mention becomes an opportunity to grow; influencers, journalists, and even competitors amplify the visibility.
Establishing Credibility and Trust
Being featured on Shark Tank India is a stamp of credibility in the eyes of customers, investors, and partners. It raises startups and presents them as businesses that you should pay attention to. Just the fact that you are associated with the show means that you have a viable idea and the will to scale.
The phrase “As Seen on Shark Tank India” is not just a marketing tagline. It’s a trust builder. It’s used by startups to validate their brand and open up new markets, partnerships, and investor interest. For example, a skincare brand that didn’t get funding on the show saw sales jump 200% in the weeks after. Why? The audience trusted the brand because they saw it vetted by industry-leading Sharks.
This credibility extends beyond customers. Startups that are featured on the show are viewed as worthy of attention by partners, distributors, and even venture capitalists who reach out post-air to explore opportunities. Regardless of what happens in the Tank, the exposure alone can ripple and lead to long-term success.
When startups pitch on Shark Tank India, the focus isn’t only on their product or service but also on their story, vision, and brand identity. It’s not just about securing a funding deal. The show becomes a catalyst for many businesses to grow and reach audiences they couldn’t even dream of before. However, the branding benefits don’t stop at the Tank — it reaches millions of viewers and changes public perception. Let’s dive into how this exposure serves as a game-changer for startups:
Free Advertising Equivalent
Running a prime-time national television ad is like appearing on Shark Tank India, but without the cost. This is marketing gold for startups operating on limited budgets. It allows businesses to show their product, explain why it’s valuable, and reach millions of potential customers in a few minutes.
For example, a 30-second national TV ad can cost lakhs of rupees. On Shark Tank India, startups get extended airtime and the emotional pull of their backstories, founder struggles, and live product demonstrations.
A great example is a vegan snack company whose episode on their website increased traffic by 300% — the equivalent of what they’d spend years of traditional advertising to achieve.
This free advertising equivalent allows startups to save big on marketing and enjoy the fruits of national-level visibility.
Public Perception Shift
The transformation in how the public looks at startups is one of the biggest branding wins from Shark Tank India. The show humanizes entrepreneurs, not just their products, but the work, the dreams, and the sacrifices that go into them. These journeys are emotionally relatable to viewers who connect with them and make founders relatable rather than faceless businesses.
For example, a women-led skincare brand took off when the founders shared their story of how they struggled to balance family responsibilities with growing their business. Audiences resonated with this authenticity, and it spurred a wave of brand loyalty and social media followers. Customers don’t simply see a product anymore. They see a story they want to support.
The emotional connection that startups establish with their audience allows them to build long-lasting relationships with their audience so that their brand stays memorable even after the episode airs.
Expansion Opportunities
Shark Tank India exposure doesn’t just increase sales. It creates new opportunities. The ripple effect of being on the show is huge — it could be attracting investors who didn’t appear on the show, working with influential brands, or exploring new markets.
For instance, let’s say a regional snack brand didn’t get funding but was noticed by a national distributor after their pitch aired. The distributor recognized the brand’s story and product potential and joined hands with the startup to take the brand to new heights across India.
Startups also find new customers and collaborators, creating a network that can help them scale beyond their original vision and beyond investors.
When D2C brand Hammer Lifestyle, which sells modern gadgets, became a talking point on Shark Tank India, it was more than a pitch. It was a national launch. This FMEG (Fast Moving Electronic Goods) brand, which focused on wearables, grooming products, and accessories, quickly became a household name, and even small-town startups could dream big and get bigger.
Hammer was growing steadily, but before appearing on Shark Tank, they were not visible, and their story was never heard by a larger audience. It offered them an unparalleled opportunity to not only display their products but also tell their story to millions.
Let’s break down how Hammer leveraged this opportunity to transform its trajectory:
From Under the Radar to the National Stage
Hammer had the kind of exposure most startups can only dream of, appearing on Shark Tank India. It wasn’t just a pitch to the Sharks; it was a pitch to the whole country. This newfound visibility increased their monthly website traffic from 50,000 visitors to more than three lakhs. Viewers found resonance with the buzz around their story and their product offerings, making Hammer a modern, reliable, and aspirational brand.
Skyrocketing Sales and Retail Partnerships
Shark Tank didn’t just increase website traffic; it had ripple effects. The association with the show helped Hammer open doors to partnerships with the likes of Croma, Reliance Store, and Lulu Group, which helped them reach a wider offline market. However, their sales took a sharp upsurge at the same time, with a surgeon major e-commerce platforms like Amazon, Flipkart, and Nykaa.
Hammer generated 30 lakhs in website revenue post-telecast and began scaling aggressively, reaching two crores in monthly revenue in six months. The fact that they can hang onto the momentum says a lot about how Shark Tank fame can accelerate growth.
Credibility and Consumer Trust
The biggest branding benefit Hammer received was credibility. The founder also noted that people were amazed when they learned that a brand that came from a small town could make it this far in just three years. The Shark Tank India association not only gave a layer of trust to the brand, but also made Hammer a brand that could compete with the international players in the tech as well as lifestyle market.
Hammer carved out a niche by focusing on cream segment products like smartwatches and electric toothbrushes, which fit into the vision of reimagining lifestyles in India. The combination of this focus on quality and the trust we earned from Shark Tank led to a loyal customer base who were willing to support them on their way.
Aiming for New Heights
Shark Tank isn’t the end of Hammer’s story. Now, the brand is setting ambitious targets—30 crores in revenue for FY23 and 50 crores for FY24, which shows that the exposure from the show is not limited to just some momentary fame. This is a foundation for long-term growth with strategic decisions and a clear vision.
Shark Tank India isn’t just a platform to get funded, it’s a launchpad to tell your story, build trust, and go exponential. The show is a one-of-a-kind opportunity for startups with limited marketing budgets to show off on the national stage, and Hammer’s success proves just what’s possible.
Auli Lifestyle, a homegrown Ayurvedic skincare brand, made its way to Shark Tank India and has made an impression. Auli Lifestyle was founded by Aishwarya Biswas who brought in a vision of blending Ayurveda and modern skincare to disrupt the cosmetic industry. The brand’s story is a symbol of the growing demand for chemical-free, swadeshi products in a market that’s flooded with foreign brands.
The Deal That Changed It All
Aishwarya had pitched Auli Lifestyle on Shark Tank India, asking for INR 75 lakhs for 4% equity. However, the Executive Director of Emcure Pharmaceuticals, Namita Thapar, invested INR 75 lakhs for 15% equity after a long negotiation and a heartfelt discussion. Other Sharks were hesitant, but Namita was convinced by Auli’s vision and Aishwarya’s determination, and the deal was sealed with her rock-solid belief in the Ayurvedic segment.
Aishwarya’s pitch not only got funding but also struck a chord with millions of people across the country. It wasn’t just an investment. It was a statement of a brand dedicated to improving the lives of people with natural, green products.
About Auli Lifestyle: The Ayurvedic Promise
Auli Lifestyle is an Ayurvedic cosmetics company that specializes in products that promise not only beauty but also skincare that truly nourishes. The brand’s tagline could very well be ‘Look 20 at 40’ because their products are meant to rejuvenate your skin, making it wrinkle-free, smooth, and youthful. Auli has built over 15,000 loyal customers with a gross profit margin of 80% and an impressive customer retention rate of 57%.
They sell their products to a modern, health-conscious audience, utilizing word of mouth, social media, and e-commerce platforms, which together make up 75% of their sales. Auli is a standout brand in the Ayurvedic skincare market because of its commitment to quality and authenticity.
Shark Tank’s Ripple Effect
Auli Lifestyle made its appearance on Shark Tank India and became an overnight sensation. It resonated emotionally with viewers and exploded on social media. This newfound visibility opened doors for the brand:
Global Recognition: Invitation to participate in international expos and events.
Media Features: Amplification of their credibility in top-tier lifestyle magazines.
Sales Growth: A sharp increase in revenue and customer acquisition post-show.
Auli Lifestyle’s case is a testament to the fact that a well-told story can be a game changer. Aishwarya’s emotional pitch and authentic narrative resonated with the Sharks and the audience because personal conviction and passion are the way to take a brand to new heights.
With Shark Tank’s boost, Auli Lifestyle is on its way to achieving its goal: Ayurvedic brilliance redefining India’s beauty standards and redefining the way we think of skincare. It’s not just a brand. It’s a movement towards chemical-free, swadeshi, and sustainable beauty.
Pitching on Shark Tank India is more than just pitching. It’s a platform that transforms startups into household names. The show presents entrepreneurs with a rare chance to present their vision to millions and get validation from industry veterans. The real magic starts after the pitch, though: startups use the exposure to build unforgettable brands. To help aspiring entrepreneurs learn from the success of Shark Tank startups, here’s how you can sharpen your marketing and branding strategies.
The Power of Storytelling and Relatability in Branding
Stories matter, not just products. Entrepreneurs who tell their story: the good, the bad, the passion, the vision—create a narrative that speaks to potential customers in a way that is personal and real. Authenticity, trust, and long-lasting connections are built on a compelling story.
Using Recognition as a Validation Tool
Recognition from reputable platforms or institutions validates a business’s credibility and potential. Regardless of whether it is an award, media feature, or investor endorsement, these milestones help build trust with customers, collaborators, and stakeholders.
Negotiations Must Be Agile
Negotiation flexibility can lead to valuable opportunities. Adaptable entrepreneurs who find the right balance between short-term compromises and long-term vision often secure partnerships that help them grow and scale faster.
Leveraging Networks for Growth
Capital is not always more important than strong networks. By collaborating with mentors, investors, and industry leaders, there are opportunities like better supply chains, market access, and partnerships. These relationships can be built and nurtured and can have a huge impact on a business’ trajectory.
Building a Scalable Business Model
Sustainable growth is built on scalability. The businesses that are more likely to attract investment and achieve long-term success are businesses that plan for expansion across demographics or geographies while maintaining efficiency.
Authenticity Resonates with Customers
Today’s consumers want brands that are honest and transparent. Staying true to core values and keeping a clear mission can help build strong loyalty and develop a long-lasting emotional connection with the audience.
Adaptability in a Competitive Market
Agility is required in a dynamic market. In the startup world, you have to be responsive to customer needs, industry trends, and competitor strategies. Innovation and a customer-first mindset is a constant and businesses are always relevant and competitive.
Metrics Speak Louder Than Words
To earn trust from investors and customers, you need strong financial metrics and measurable growth. Insights into profitability, revenue trends, and market potential.
Conclusion
In conclusion, Shark Tank India is far more than a TV show—it’s a transformative platform that can turn a fledgling startup into a national brand. The show provides startups with unparalleled exposure, credibility, and the ability to connect emotionally with millions of viewers. Whether or not they secure a deal, the branding opportunities are vast. From skyrocketing website traffic to viral social media campaigns, businesses gain not just customers but also valuable partnerships, retail opportunities, and investors who see the potential beyond the pitch.
The key takeaway for entrepreneurs is the power of storytelling and the emotional connection that can elevate a brand. The brands that resonate with their audience—whether through authenticity, passion, or relatability—are the ones that stand out. Shark Tank India has proven time and again that when entrepreneurs share their vision with conviction, it creates a ripple effect that can propel them to new heights. For startups looking to make their mark, the exposure, trust, and credibility garnered from the show are invaluable assets that set them up for long-term success in a competitive market.
FAQs
How can startups use Shark Tank India for marketing their brand?
Startups can use Shark Tank India to showcase their brand to a wide audience, gain visibility, build credibility, and attract potential customers and investors.
How does appearing on Shark Tank India impact a company’s visibility?
Appearing on Shark Tank India boosts a company’s visibility by showcasing it to millions of viewers, increasing brand awareness and attracting customers, investors, and media attention.
How does Shark Tank India help startups reach their target audience?
Shark Tank India helps startups reach their target audience by providing national TV exposure, showcasing their products to potential customers, and creating buzz through media and social platforms.
With a history dating back to 1965, PepsiCo has continually evolved to meet changing consumer preferences and market demands.
Driven by a mission to create smiles with every sip and bite, the company emphasizes innovation, sustainability, and inclusivity in its operations. Its commitment to positive change is evident in initiatives like regenerative agriculture, net-zero emissions goals, and sustainable packaging solutions. The company’s global reach and localized strategies allow it to cater to diverse markets while maintaining a strong focus on community and environmental impact.
With a growing emphasis on healthier product options, plant-based offerings, and digital transformation, PepsiCo continues to cement its position as a market leader.
Let’s dive into the article to learn all about Pepsico, its Startup Story and History, Business and Revenue Model, Funding and Investors, Founders and Team, Challenges, Competitors, Future Plans, andmore.
Every single day, more than a billion people in over 200 countries and territories reach for something made by PepsiCo. In 2023 alone, PepsiCo pulled in over $91 billion in net revenue—and it’s easy to see why. From crunchy chips like Lay’s and Doritos to energy-packed drinks like Gatorade and the fizzy goodness of Pepsi-Cola and Mountain Dew, PepsiCo has built a lineup of favorites that people just can’t get enough of. Let’s not forget about Quaker Oats for your breakfast boost or SodaStream to fizz up your day. Some of these brands even bring in over $1 billion in sales each year!
PepsiCo – Industry
The FMCG industry is a cornerstone of the Indian economy, ranking as the fourth largest sector with a revenue of $52.75 billion in FY18. Fast forward to 2030 and this number is expected to nearly double, reaching $103.7 billion. What’s driving this rapid growth? A combination of rising disposable incomes, a booming youth population, and growing brand awareness among consumers.
In FY21, the sector’s average ESG score (environmental, social, and governance) stood at 51. While Hindustan Unilever led the way with a score of 56, Britannia Industries trailed at the bottom. Clearly, there’s work to be done when it comes to sustainability and governance in the industry.
Despite its historical success, the consumer staples sector has underperformed for shareholders over the last five years. This contrasts sharply with its golden era between 2006 and 2016, which saw stellar returns. Today, the landscape is far from smooth. Many companies have had to raise prices to offset costs, managing to sidestep the worst of global supply chain disruptions.
Yet, three disruptive forces continue to challenge the industry:
Value Chain Disintermediation: Cutting out middlemen to streamline processes.
Erosion of Scale Advantages: Making it tougher for big players to dominate.
Shifting Global Consumer Preferences: From demographics to demand patterns.
PepsiCo – Founders and Team
Caleb Bradham, Inventor of Pepsi & Pepsi Cola Company
Caleb Bradham – Founder, PepsiCo
Meet Caleb Davis Bradham (1867–1934), the man behind one of the world’s most famous beverages: Pepsi. Born on May 27, 1867, in Chinquapin, North Carolina, Bradham was of English and Scots-Irish descent. His early years were marked by academic promise—he studied at the University of North Carolina at Chapel Hill, where he joined the Philanthropic Society and later attended the University of Maryland School of Medicine.
However, life had other plans. Around 1890, Bradham had to leave medical school after his father’s business went bankrupt. Returning to North Carolina, he took up teaching for a year before pursuing his true calling: pharmacy. He opened the Bradham Drug Company in New Bern, a bustling corner store with a soda fountain, as was popular at the time.
It was here, in 1893, that Bradham concocted the original recipe for what he first called “Brad’s Drink.” This unique blend of kola nut extract, vanilla, and “rare oils” was initially marketed as a refreshing and digestive-friendly beverage. By August 28, 1898, he rebranded it to Pepsi-Cola, inspired by the words “dyspepsia” (indigestion) and “cola.” The name reflected his aim to create a drink that not only delighted but also aided digestion.
From a humble pharmacy counter to global fame, Bradham’s creation has come a long way.
Jagrut Kotecha, Current CEO of PepsiCo India
Jagrut Kotecha, the new CEO of PepsiCo India as of March 2024, brings with him over three decades of industry experience and a remarkable career journey. His story with PepsiCo began in 1994 when he joined the company’s Sales and Marketing team in India. Since then, Kotecha has risen through the ranks, leaving an indelible mark on both domestic and international markets.
Before PepsiCo, Kotecha started his career with Cadbury India, working there for two years (1992–1994). At PepsiCo, his expertise led to several international assignments, including:
A Regional Sales Role in Thailand (2000–2002)
Commercial Director in the Philippines (2006–2010)
Since 2011, he has taken on leadership roles such as:
General Manager and Country Manager in Thailand
Vice President – Snacks Category for the India Region
VP – Global Affordable Platforms (Foods)
Senior VP and Chief Commercial Officer for AMESA (Africa, Middle East, and South Asia) from January 2020 until his appointment as CEO.
Kotecha’s academic credentials are equally impressive. He holds a degree in Chemical Engineering from the University of Mumbai and an MBA in Marketing from the Narsee Monjee Institute of Management Studies (NMIMS).
With decades of diverse experience and a proven track record, Kotecha is set to lead PepsiCo India into an exciting new chapter.
PepsiCo – Startup Story
In 1898, Caleb Bradham rebranded his sweet, cola-flavored carbonated drink as Pepsi-Cola, aiming to replicate the recent success of Coca-Cola. The drink quickly gained popularity, leading Bradham to incorporate the Pepsi-Cola Company in 1902.
However, the road to success was anything but smooth. Here’s how the early years unfolded:
While Pepsi enjoyed years of moderate success, the company hit hard times after World War I, primarily due to fluctuating sugar prices. The financial strain led to multiple reorganizations and reincorporations throughout the 1920s. Enter Charles G. Guth, a savvy businessman who purchased Pepsi-Cola’s trademarks and assets. Guth, founder of modern Pepsi-Cola, breathed new life into the brand. He revamped the formula, reorganized bottling operations, and introduced the groundbreaking 12-ounce Pepsi bottle for just five cents, which became a massive hit during the Great Depression.
The Legal Drama: Guth vs. Loft
Guth’s involvement with Loft, Inc., a candy manufacturer and soda fountain chain, added a layer of complexity. As president of Loft, Guth used the company’s resources to revitalize Pepsi-Cola, leading to legal disputes over ownership. By the late 1930s, new management at Loft wrested control of Pepsi-Cola from Guth.
In 1941, the Pepsi-Cola Company merged with Loft, Inc., marking a significant turning point. Loft adopted the Pepsi-Cola name, solidifying the foundation for the iconic brand we know today.
PepsiCo – Mission and Vision
PepsiCo’s Vision
PepsiCo envisions becoming the global leader in convenient foods and beverages by operating with a clear purpose-driven approach. This means not just excelling in market performance but also ensuring its products remain accessible, innovative, and aligned with evolving consumer preferences. The vision underscores PepsiCo’s commitment to maintaining quality while catering to diverse lifestyles across the globe.
PepsiCo’s Mission
PepsiCo’s mission is simple yet impactful: “To create more smiles with every sip and every bite.” This reflects the company’s dedication to delivering enjoyable and memorable experiences through its products. It also highlights PepsiCo’s focus on enhancing customer satisfaction by consistently offering high-quality foods and beverages that cater to a wide array of preferences.
PepsiCo – Name, Tagline and Logo
Name
PepsiCo was established in 1965 through the merger of two iconic companies: Pepsi-Cola Company and Frito-Lay, Inc. This union created a powerhouse that combines beloved beverages and snacks under one global brand.
Tagline
In 2023, PepsiCo India introduced the bold and youthful tagline: “Rise Up, Baby!” Designed to resonate with young consumers, this tagline captures the brand’s energetic, confident, and aspirational vibe.
Logo
Pepsi’s visual identity has evolved significantly over the years:
The Beginning: The first logo, unveiled in the late 19th century, featured the words “Brad’s Drink” in blue against a white background, reflecting its humble origins.
Today: In March 2023, Pepsi revealed its refreshed globe logo, which officially launched in August 2023. This modern design blends heritage with a sleek, contemporary look, reinforcing Pepsi’s global appeal and dynamic spirit.
Pepsico Logo
PepsiCo – Business Model
PepsiCo operates a diverse and dynamic business model, combining traditional approaches with innovative strategies to deliver quality, convenience, and sustainable solutions.
Product Portfolio
PepsiCo boasts an extensive lineup of globally recognized brands, including:
Beverages like Pepsi, Diet Pepsi, 7UP, and Gatorade
Snack favorites such as Doritos, Lay’s, Cheetos and Ruffles. This variety allows PepsiCo to cater to a broad range of tastes and lifestyles, from indulgent treats to health-conscious options.
Distribution Channels
To reach its customers efficiently, PepsiCo employs a multi-faceted distribution network, including:
Direct-to-Retailer partnerships
Third-party distributors and Bottling Partners
E-commerce platforms, vending machines, and even ATMs for convenience. This robust system ensures PepsiCo’s products are accessible anytime, anywhere.
Global Divisions
PepsiCo operates through seven global divisions, each tailored to its product lineup and regional market dynamics. This decentralized approach allows for greater agility and responsiveness to local consumer preferences.
Pricing Strategy
PepsiCo adopts a demand-driven pricing strategy, analyzing market trends and consumer behavior to set competitive prices without compromising quality.
Digital Transformation
Recognizing the importance of digital maturity, PepsiCo has invested heavily in:
Advanced technologies to enhance customer experience and streamline operations. This shift has made PepsiCo more adaptable and profitable, with studies showing digital transformation significantly boosts business performance.
PepsiCo – Revenue Model
Diversification forms the bedrock of PepsiCo’s revenue strategy, enabling the company to maintain a balanced and resilient income stream. Revenue sources include:
Product Sales: Across retail stores, online platforms, and food service providers.
Licensing, Partnerships, and Franchise Fees: Adding layers of stability and growth.
Strategic mergers and acquisitions further strengthen PepsiCo’s position, alongside its commitment to innovation, sustainability, and a customer-centric approach.
Digital Transformation
PepsiCo embraces digital innovation to stay competitive and relevant in a tech-driven world. Key initiatives include:
Advanced Technologies: Enhancing customer experiences and operational efficiency.
2024 Revenue and Growth Outlook
PepsiCo has adjusted its 2024 financial expectations:
Organic Revenue Growth: Anticipates a modest low-single-digit increase.
Core Constant Currency EPS: Projects an 8% increase.
Foreign Exchange Impact: A 1-percentage-point headwind is expected to slightly affect net revenue and core EPS growth.
With its sustainability-focused strategy and refined growth outlook, PepsiCo continues to balance business performance with environmental and societal responsibility.
Supply Chain Disruptions (2020): The COVID-19 pandemic created significant hurdles for PepsiCo, disrupting supply chains and causing shortages in key ingredients and packaging materials. This impacted production and distribution across its beverage and snack divisions. PepsiCo addressed these challenges by implementing a transparent communication strategy, leveraging social media and direct retailer communication to maintain consumer trust and manage expectations.
Current Market Challenges
Consumer Price Sensitivity: Rising resistance to high-priced branded food products is pressuring PepsiCo’s market share as consumers turn to private labels or lower-priced alternatives.
North American Beverage Business: Declining market share in this segment highlights competitive and operational challenges, necessitating higher marketing expenditure that could strain profitability.
Financial Pressures: While PepsiCo’s revenue reached $91.92 billion over the last twelve months, challenges in the North American beverage market and uncertain guidance for the first half of 2025 reflect market pressures.
PepsiCo – Investments
PepsiCo consistently invests in innovation, sustainability initiatives, and expanding its product portfolio to meet evolving consumer demands while strengthening its global market presence.
Announced Date
Organization Name
Funding Round
Amount
Jun 17, 2024
Charles Sturt University
Grant
$748.4K
Jun 17, 2024
CIMMYT
Grant
$750K
Oct 9, 2022
Nadeera
Grant
$100K
Aug 2, 2022
AQUA Carpatica
Corporate Round
—
Aug 1, 2022
Celsius Holdings
Post-IPO Equity
$550M
Feb 9, 2022
Epicore Holdings
Series A
$9.5M
Sept 28, 2021
Air up
Venture Round
€40M
Jun 25, 2021
Origin Materials
Post-IPO Equity
$200M
Oct 7, 2020
Air up
Series A
€18M
Feb 20, 2020
Wiliot
Series B
$20M
PepsiCo – Mergers and Acquisitions
PepsiCo has made some smart moves over the years by acquiring brands like Tropicana, Quaker Oats, and SodaStream, boosting its portfolio and staying ahead in the game.
Acquiree Name
Announced Date
Price
Sabra
Nov 22, 2024
–
Obela Fresh Dips & Spreads
Nov 22, 2024
–
Siete Family Foods
Oct 1, 2024
$1.2B
Rockstar Energy Drink
Mar 11, 2020
$3.9B
Hangzhou Haomusi Food & Co.
Feb 23, 2020
$705M
Pop Corners
Dec 2, 2019
–
Pioneer Foods
July 19, 2019
$1.7B
Muscle Milk
Feb 20, 2019
–
Pipers Crisps
Nov 6, 2018
£20M
Health Warrior
Oct 31, 2018
–
PepsiCo – Growth
Fiscal Year
Operating Revenue (₹ Cr.)
Total Expenses (₹ Cr.)
Profit/Loss (₹ Cr.)
FY22
INR 7,756.49
INR 7,490.69
INR 265.80
FY23
INR 8,203.19
INR 7,935.76
INR 267.43
FY24
INR 8,676.65
INR 8,164.68
INR 511.97
PepsiCo has experienced remarkable growth over the years, driven by its innovative product portfolio, global market presence, and commitment to evolving with consumer trends.
PepsiCo – Online and Social Media Presence
PepsiCo knows how to work the social media game. Whether it’s Facebook, Instagram, or Twitter, the brand uses these platforms to connect with fans, build its image and stay relevant. Here’s how they do it:
1. Keeping It Real with Fans
PepsiCo is all about making connections. They use bright visuals, fun content and quick responses to engage with their followers. This keeps the conversation going and helps build a community of loyal fans who keep coming back.
2. Creating Buzz with Campaigns
Social media is PepsiCo’s go-to for launching big campaigns. For example, when their Kendall Jenner ad stirred controversy, PepsiCo used social listening to turn things around and address the backlash. It wasn’t perfect, but it showed they’re willing to listen, learn and improve.
3. Winning Over Millennials
PepsiCo has its eyes on Millennials—the generation that values authenticity and connection. By using relatable content and humor, they’ve crafted a social strategy that feels personal and keeps them top of mind.
4. Hashtags That Stick
PepsiCo’s hashtags like #LiveForNow, #IconicSummer, and #PoolParty aren’t just catchy—they help shape the brand’s vibe. These tags highlight Pepsi as fun, vibrant, and perfect for those carefree moments.
PepsiCo’s social media isn’t just about selling products—it’s about creating an experience. By staying interactive, relatable and on-trend, they’ve mastered the art of turning followers into lifelong fans.
PepsiCo – Advertisements and Social Media Campaigns
PepsiCo has a knack for rolling out campaigns that grab attention and leave an impact. Here are a few highlights:
1. Pepsi Max: “Where There’s a Ball, There’s a Way”
Pepsi – Where There’s A Ball There’s A Way
This campaign combines the excitement of football with Pepsi’s signature energy. Featuring stars like Jack Grealish, Vini Jr, Son Heung-min, and Leah Williamson, it celebrates the universal love for the game, proving that where there’s a ball, there’s a way to connect people.
2. Rolling Remembrance
An inspiring initiative in the U.S., Rolling Remembrance puts military veterans in the driver’s seat for a meaningful cause. This cross-country American flag relay raises funds and awareness for the Children of Fallen Patriots Foundation, which supports the children of military personnel who’ve lost their lives.
3. She Is PepsiCo
She is PepsiCo
This empowering campaign shines a spotlight on women making waves in PepsiCo’s supply chain careers. By celebrating their stories, the company aims to inspire more women to explore and excel in fields traditionally dominated by men.
PepsiCo’s campaigns are more than just clever marketing—they tell stories, celebrate communities, and make a difference. From sports to social causes, they know how to keep the brand relevant and meaningful.
PepsiCo – Awards and Achievements
PepsiCo’s numerous awards and achievements highlight its excellence in innovation, sustainability and leadership across the food and beverage industry.
Disability Equality Index: PepsiCo was named a Best Place to Work for Disability Inclusion in 2024, 2023 and 2022.
Kantar PoweRanking: PepsiCo was the top supplier in Kantar’s 2024 PoweRanking for the ninth year in a row.
Fast Company’s Next Big Things in Tech Award: PepsiCo won this award in 2024 for its Climate Resilience Platform.
Campus Forward Award: PepsiCo won this award in 2024 for its commitment to hiring early career talent and nurturing diverse talent.
100 Best Corporate Citizens: PepsiCo was named to this list by 3BL Media for its performance on ESG qualifications.
Greenhouse Accelerator Program: Juntos Crecemos (Together We Grow) Edition: ¡Ya Oaxaca!, a Mexican food brand, won the 2024 award and received a $100,000 grant.
DMK Bottler of the Year: Buffalo Rock Company was named PepsiCo’s 2024 DMK Bottler of the Year.
PepsiCo – Competitors
PepsiCo navigates a highly competitive industry, facing challenges from both global giants and local players:
The Coca-Cola Company: A long-time rival in the iconic “Cola Wars,” competing across beverages and branding.
Monster Beverage Corporation: A key contender in the energy drink category.
Local and Regional Brands: Numerous smaller companies fight for market dominance in specific regions.
Store Brands: With rising grocery prices, private labels are gaining traction, posing a growing challenge to PepsiCo’s market share.
Companies like ConAgra Foods, Red Bull GmbH, Nestlé S.A., Mondelez International, Kellogg, Kraft Foods Group, Snyder’s-Lance, and DPSG add to the competitive mix across snacks and beverages.
Key Battlegrounds
The competition revolves around pricing, product quality and innovation, distribution efficiency, compelling marketing strategies, and eye-catching packaging.
PepsiCo – Future Plans
Positive Agriculture
PepsiCo is championing regenerative farming practices to revitalize the Earth across its agricultural footprint of approximately 7 million acres.
Positive Value Chain
PepsiCo’s sustainability goals are bold and ambitious:
Net-Zero Emissions: Achieve net-zero emissions by 2040.
Net Water Positive: Commit to replenishing more water than it consumes.
Sustainable Packaging: Reduce virgin plastic use per serving by 50% and set impactful goals for Pepsi and Frito-Lay brands.
Positive Choices
Through its global brands, PepsiCo aims to scale positive change by:
Evolving its product portfolio to include more plant-based proteins, nuts, seeds and whole grains.
Expanding the SodaStream business, which is projected to eliminate more than 200 billion plastic bottles by 2030.
FAQs
Who is Pepsico founder?
Pepsi’s story started with Caleb Bradham, a North Carolina industrialist, who developed the first Pepsi recipe in the 1880s.
Why is PepsiCo so successful?
Much of the company’s success comes from the fact that it consistently stays in touch with changing trends and lifestyles, and gives consumers the tastes and conveniences they desire.
Is Pepsi owned by Coca-Cola?
The Coca-Cola Company and PepsiCo are completely separate companies. Their lead products are similar, but they have been direct competitors since the early 20th century.
Which is Pepsi origin country?
PepsiCo is an American multinational company, headquartered in Purchase, New York, USA.
Who is Pepsi company owner?
PepsiCo does not have a single owner; it is a publicly traded company owned by its shareholders. The largest shareholders are usually institutional investors like mutual funds and investment firms.
The fleet management company trackNOW has received an undisclosed investment from the Poonawalla Group. The new investment would allow trackNOW to expand its operations and have “access to invaluable mentorship and industry expertise,” according to a statement from the Poonawalla Group. TrackNOW, which was founded in 2016 by Pooja and Suyash Khemka, provides logistics platforms and merchants with fleet management and tracking solutions.
TrackNOW’s real-time monitoring solutions provide insight into the location, status, and condition of their clients’ assets by using technologies including cloud computing, GPS, and the Internet of Things (IoT). The Poonawalla Group’s investment, according to trackNOW cofounders, is a major affirmation of the company’s concept and a credit to the diligence and commitment of its whole staff.
It is an honour for the brand to have such a well-known and esteemed group support it. In addition to giving trackNOW the funding it needs to expand, this relationship will give the business access to priceless industry knowledge and coaching.
Poonawalla Group Expanding its Portfolio
According to the Poonawalla Group, it plans to increase the size of its holdings and make large investments in additional “notable and high-potential ventures” soon. It intends to concentrate on supporting businesses in a variety of industries and provide them with networking opportunities, industry knowledge, and mentorship.
Regarding the investment in trackNOW, Yohan Poonawalla, chairman of the Poonawalla Group, stated that financial returns are not the only consideration when making an investment in potential startups like trackNOW. It’s about inspiring and mentoring young, creative businesspeople and giving them the tools and assistance they require to be successful.
The team is dedicated to creating an atmosphere where ground-breaking ideas can thrive because they believe in the transformational potential of innovation. The statement was made in the midst of several changes in the Indian logistics industry. CriticaLog India Private Limited, a transportation and logistics firm, was acquired by Shadowfax earlier in the day.
Investors Betting High on Indian Logistic Startups
Evolvence India and Mirabilis Investment Trust led the INR 100 Cr Series C investment round that supply chain and storage startup Emiza concluded on January 27. The AI logistics platform Netradyne secured $90 million in its Series D round last week, backed by its current investor, Point72 Private Investments, making it the first Indian unicorn of 2025.
In general, there is still a solid level of investor interest in the Indian startup scene. A media outlet said that domestic new-age tech firms raised over $12 billion in 2024, a 20% increase from $10 billion in 2023. Last year, the nation’s startup scene also produced six new unicorns.
Citing governance issues and payment defaults, the Reserve Bank of India (RBI) replaced the board of Aviom India Housing Finance on 27th January. Ram Kumar, a former Chief General Manager (CGM) of Punjab National Bank, was named administrator. In addition to applying to the National Company Law Tribunal (NCLT), New Delhi, to designate the administrator as the Insolvency Resolution Professional, the regulator stated that it “intends to shortly” begin the company’s resolution procedure under the Insolvency and Bankruptcy Code (IBC).
The main business of Aviom is lending money for affordable housing. According to India Ratings, as of March 31, 2024, the promoter Kajal Ilmi and her family owned 31.4% of the company on a fully diluted basis. Other significant stakeholders included Nuveen (35.06%), Gojo and Company Inc. (19.84%), SABRE Partners AIF Trust (9.88%), and Capital 4Development Asia Fund Cooperative UA (3.78%).
What is the Insolvency and Bankruptcy Code?
A healthy credit flow and the creation of fresh capital are crucial in an expanding economy like India, and when a business becomes insolvent or “sick,” it starts to fall behind on its loan payments. Banks or creditors must be able to collect as much as they can from the defaulter as soon as possible in order for credit to avoid becoming stuck in the system or becoming bad loans.
The company may be given the opportunity to start over with new owners if it is still viable, or its assets may be promptly liquidated or sold. In this manner, new credit may be added to the system, and asset value degradation can be reduced. The Insolvency and Bankruptcy Code (IBC) was introduced in 2016 to revamp India’s corporate distress resolution regime and consolidate existing laws to create a time-bound mechanism with a creditor-in-control model instead of the debtor-in-possession system.
This was done at a time when India’s non-performing assets and debt defaults were mounting and older loan recovery mechanisms like the Securitisation and Reconstruction of Financial Assets and Enforcement of Security Interest Act (SARFAESI), Lok Adalats, and Debt Recovery Tribunals were perceived to be underperforming.
How Discrepancies Began in Aviom?
In the midst of allegations regarding irregularities that are being looked into, the company’s statutory auditors discovered errors in its books of accounts. The National Housing Bank (NHB) has also been notified of a scam within the organisation. The business had also complained to the Economic Offences Wing (EOW). The business has been dealing with delayed interest payments and liquidity problems. It is being audited by a third-party forensic auditor that NHB has hired.
In the quarter that ended in March 2024, Aviom India Housing Finance’s net profit decreased 14.09% to INR 6.34 crore from INR 7.38 crore in the quarter that ended in March 2023. In the quarter that ended in March 2024, sales increased by 58.94% year-over-year (Y-o-Y) to INR 117.38 crore, up from INR 73.85 crore in the quarter that ended in March 2023.
Anagha S
