This article has been contributed by Ajay Adiseshann, Founder MD & CEO, PayMate.
Not long ago, B2B payments were a herculean task—paper checks, endless invoices, and back office systems that felt like they belonged in the 19th century. It was all about “paying and getting paid.” Fast forward to today—the landscape has transformed dramatically. Digital payments aren’t just a convenience anymore—they’re a strategic necessity.
While consumer digital payments grab all the attention, B2B transactions are quietly undergoing a revolution of their own. Automated B2B payments are giving businesses—especially SMEs— better visibility and control over their working capital. Financial institutions are also benefiting, using data to derive insights and tailor financial products, bringing more businesses into the formal economy. The result? Smoother transactions, faster access to credit, and a more efficient financial system for businesses of all sizes.
Why Digital B2B Payments Are a Game-Changer
Despite rapid growth, many small businesses across India and the world are still tied to old school payment methods. That’s a massive untapped opportunity. According to a report, India’s B2B payments market is expected to surge from USD 7.6-8.0 trillion in 2022 to remarkable $200 billion market opportunity by 2030. The key to unlocking this potential? Businesses must embrace digitization in their accounts receivables and payables. Doing so will boost efficiency, improve liquidity, and future-proof their financial operations.
Let’s explore the key factors shaping the future of B2B payments and why they matter.
SMEs have historically been overlooked by traditional financial systems. But as independent players in a competitive world, SMEs need technology to take over their repetitive daily tasks, allowing them to focus on crucial aspects such as business growth and innovation. This is where digital payments come into play. By automating transactions and reducing manual paperwork, digital payments empower businesses to redirect their time and energy toward strategic priorities, fostering creativity and long-term success.
Additionally, digital payments are bridging the gap between small businesses and large enterprises by reducing payment cycles, offering real-time cash flow insights, streamlining operations, and providing digital tools that help smaller businesses compete more effectively. This, in turn, benefits SMEs, as better documentation and cash flow visibility make banks more willing to extend credit. With access to capital, these businesses can innovate, grow rapidly, and contribute even more to India’s overall economic growth.
2. The Push for Digital Transformation
What B2B payments lacked earlier – Speed, transparency, and efficiency—digital B2B payments are delivering all 3 on just few clicks, making it easier for businesses to track their spends and manage their cash flow in a better way. The real-time cashflow visibility help businesses make smarter financial decisions.
For banks, insurance companies and other financial institutions, the data from digital payments is gold as it provides them with insights that help them understand their consumers better. It enables them to create tailored financial products such as better credit offerings, personalized loan packages, working capital solutions, varied insurance products, and more that better serve businesses, fostering a more inclusive as well as dynamic financial ecosystem.
3. Innovative platforms like Bharat Connect Are Bridging the Gap
To bridge the digital divide in more structured manner, the government and other authorities have ramped up their efforts by showing support for the infrastructural development. For example, last year in August, at the 5th Global Fintech Fest (GFF) organised by multiple governmental authorities and Payment Council of India, Former RBI Governor Shaktikanta Das introduced Bharat Connect, a game-changing platform by NPCI Bharat BillPay.
It’s designed to make invoice cycle smoother, reduce inefficiencies, and facilitate secure transactions for businesses and consumers. Platforms like this are reshaping B2B payments, helping SMEs access faster payments, transparent receivables, and better financing options.
These platforms don’t just improve individual businesses—they create a networked economy where growth opportunities multiply. By centralizing various payment types, Bharat Connect enhances transaction efficiency and financial inclusion, benefiting consumers and businesses alike.
4. The Bigger Economic Picture
When businesses accept that digital is the future, the benefits go beyond their balance sheets. Faster and transparent transactions improve supply chain efficiency and bring more businesses into the formal economy creating a positive ripple effect that fosters trust, encourages innovation, and drives economic growth.
The outcome? A stronger as well as more inclusive financial system that empowers small businesses, supports governments, and benefits society. By reducing cash dependency and fake currency problems as well as increasing accessibility, digital payments pave the way for a fairer, more connected economy where thriving becomes possible for everyone.
So, what are the new trends driving the transformation?
• Real-Time Payments & Tracking: Faster fund transfers mean better cash flow with an ability to take faster financial decisions. This is especially crucial for cash-crunched SMEs.
• API Integration: This helps in creating a seamless connected world of financial systems such as ERP, accounting software, etc. that automates workflows and eliminates inefficiencies.
• Data-Driven Decisions: A crucial role is played by analytical data sourced from the systems that help businesses optimize payment cycles, track spending patterns, and forecast financial needs.
• AI & Blockchain Powered Payment Solutions: These advanced technologies are not only cutting down manual work and fraud risks but also improving efficiency, security, and enhancing trust in overall B2B payments ecosystem.
• Financial Inclusion: Digital platforms are bringing more businesses into the formal fold and reducing the digital gap between businesses – right from SMEs to large enterprises, ensuring all have access to essential financial services.
The Bottom Line
B2B payments have gone beyond just transactions. Businesses that embrace digital future will gain a competitive edge and unlock new growth opportunities that will positively impact India’s economy. With government-backed initiatives like Bharat Connect, the next phase of B2B payments will not only strengthen small businesses but also contribute towards a thriving, interconnected digital economy that fosters innovation, resilience, and long-term prosperity.
Zomato is one of India’s leading food delivery companies, making it easy to get your favourite meals to your doorstep. But Zomato is more than just a food delivery app, it has grown into a powerhouse by acquiring several businesses.
The Deepinder Goyal-led company now offers services like quick grocery delivery through Blinkit and entertainment ticketing after acquiring Paytm’s entertainment ticketing business. These moves have helped Zomato stay ahead in the competitive market.
In this article, we’ll explore all the companies owned by Zomato and its key acquisitions. So, without any further ado, let’s get right into exploring companies under Zomato and see how they contribute to the company’s success.
The key to making acquisitions is being ready because you really never know when the right big one is going to come along. – James McNerneyGoyal
About Zomato
Zomato, founded in 2008 by Deepinder Goyal and Pankaj Chaddah, is a leading Indian food delivery and restaurant discovery platform headquartered in Gurugram, Haryana. Initially known as Foodiebay, Zomato has expanded its services to include food delivery, table reservations, and more.
In February 2025, Zomato rebranded as “Eternal” to reflect its broader business scope, which now includes:
Zomato: Food delivery services.
Blinkit: Quick-commerce unit.
District: Live events business.
Hyperpure: Kitchen supplies unit.
This rebranding aligns with Zomato’s strategic focus on quick-commerce growth, particularly through its Blinkit acquisition.
Zomato’s mission is to “ensure nobody has a bad meal,” reflecting its commitment to enhancing dining experiences through technology and innovation.
Paytm Insider is one of India’s largest platforms to discover and find tickets to exciting live events and experiences in the country. Starting out in 2014 with tickets to Bacardi NH7 Weekender and Russell Peter’s early India tours, it has emerged as a leading entertainment ticketing platform. Zomato acquired Paytm’s entertainment ticketing business, Paytm Insider in August 2024 for INR 2,048 crore.
Blinkit
When we talk about the companies under Zomato, the first name that comes to mind is Blinkit. Blinkit, formerly Grofers, is an Indian quick-commerce platform that delivers groceries and essentials to customers’ doorsteps. Founded in December 2013 by Albinder Dhindsa and Saurabh Kumarand based in Gurugram, it promises delivery within 10 minutes. In June 2022, Zomato acquired Blinkit for approximately $568 million (INR 4,447 crore).
Hyperpure is Zomato’s B2B food supply platform, acquired in August 2018 through the takeover of Bengaluru-based startup WOTU. It provides restaurants with fresh, high-quality ingredients like fruits, vegetables, dairy, poultry, and grains. Hyperpure helps eateries maintain food safety and consistency by sourcing directly from farmers and producers. It has expanded across multiple cities, becoming one of the most important parts of Zomato’s supply chain ecosystem.
Feeding India
Feeding India is a non-profit organisation that fights hunger and food waste in India. Zomato acquired it in July 2019 to support its mission. Feeding India collects extra food from restaurants, events, and homes, then gives it to people in need. After the acquisition, Zomato helped expand its efforts, making food more accessible to underprivileged communities.
Fitso
In January 2021, Zomato acquired Fitso, a sports facilities provider, for approximately INR 80-100 crore. Fitso offers access to various sports activities like swimming, basketball, and tennis through a subscription model. Later, in November 2021, Zomato sold Fitso to Cult.fit for about $50 million.
Menu Mania was a restaurant discovery service, through which one could discover local places where they could eat. It was founded in the year 2006, and its headquarters were situated in Auckland, New Zealand.
In July 2014, Zomato acquired Menu Mania for an undisclosed amount. This acquisition marked Zomato’s first entry into the New Zealand market and its first acquisition in the Internet Software and Services sector.
Following the acquisition, Menu Mania’s website was integrated into Zomato’s platform as Zomato.co.nz. However, later on, Zomato stopped operations in New Zealand but continues to offer dine-in restaurant exploration and food delivery services in India and the UAE.
Urbanspoon
Urbanspo – Zomato Acquired Companies
Urbanspoon was a restaurant discovery service. Through its help, one could discover restaurants where users could give reviews and also recommend them to other people. It was founded in the year 2006 by Adam Doppelt, Ethan Lowry, and Patrick O’Donnell. The headquarters were situated in Seattle, United States of America.
At first, the service was open in countries like Canada, the United Kingdom, Australia, New Zealand, Ireland, and of course the United States of America. Urbanspoon was acquired by Zomato on 12th January 2015 for $55 million. Through the acquisition, Zomato established itself in countries like Australia and Canada.
MapleGraph Solutions was founded in the year 2011 by Arun Tangri and Varun Tangri, it is a technology powerhouse whose headquarters is situated in New Delhi, India. The company is all about building cloud-based and mobile-based solutions for everyone.
Zomato acquired MapleGraph in April 2015, and the company developed MaplePOS, which was later renamed Zomato POS. After this acquisition, Zomato Base was made to enable restaurants to manage their menus and also has an inbuilt payment system. This helped Zomato in providing restaurants with business-focused solutions.
Runnr
Runnr – Zomato Acquired Companies
Runnr was a startup founded in the year 2015 by Aravind Reddy, Arpit Dave, Gnanesh Chillukuri, Mohit Kumar, Mukunda NS, and Vatsal Singhal. It was a B2B platform that provided hyperlocal management services to those who get together and partner with merchants. Zomato acquired Runnr in 2017 to boost their delivery ways and to provide a good food delivery experience to their customers, the amount of the deal was not disclosed.
Uber Eats India
Uber Eats – Zomato Acquired Companies
Uber Eats India was another popular food delivery service in India through which one could get their favourite food at their doorstep. It was the India-based app of the American company Uber, founded in 2014 by Garrett Camp and Travis Kalanick. Uber Eats India was sold by Uber, and Zomato acquired the food delivery in 2020 for $350 million.
Lunchtime
Lunchtime was an online restaurant guide platform through which one could find different restaurants, pubs, and cafes in the Czech Republic. This online platform was founded in 2008, and users could find over 3,000 restaurants in Bohemia and Moravia through this app. Zomato acquired Lunchtime in 2014, though the amount was not disclosed.
The primary reason for this acquisition was to increase Zomato’s presence in more countries, and they were successful in doing so. However, as of September 2023, Lunchtime.cz initiated the liquidation process and is no longer operational.
Obedovat
Obedovat – Zomato Acquired Companies
Obedovat was an online restaurant guide platform for Slovakia, through which users could find numerous eateries across the country. It was founded in 2004. Zomato acquired this platform in 2014 for $3.25 million, helping Zomato expand its services into Slovakia. However, Zomato’s subsidiary, Obedovat, initiated liquidation and is no longer operational.
TongueStun
ToungeStun – Zomato Acquired Companies
TongueStun, an online marketplace was founded in the year 2012 by Manjunath Ramakrishnan, it deals with corporate catering. It specialised in corporate catering and served 1,500 companies with its catering services. Zomato acquired this company in the year 2018. The main reason for the acquisition was to make their presence in the workspace. Zomato acquired the startup for $18 million.
Sparse Labs was a logistic tech startup that was founded in the year 2014 by Pankaj Batra. Spars Labs ensured hyperlocal delivery companies have a smooth journey while delivering to their customers. Zomato acquired it in 2016, but the amount was not disclosed.
The acquisition helped Zomato improve its delivery services. Later on, Sparse Labs’ operations were integrated and it no longer functions as a standalone entity under Zomato.
Cibando
Cibando – Zomato Acquisitions
Cibando was an app that focused on serving iPhone users by allowing them to find restaurants and eatery places in different cities across Italy. It was founded in the year 2010 by Guk Kim. Zomato acquired Cibandoo in 2014 for an undisclosed amount.
The acquisition helped Zomato establish its presence in Italy. However, Cibando’s operations have since been integrated into Zomato’s platform and are no longer active as a separate app.
Gastronauci
Gastronauci – Zomato Acquisitions
Gastronauci was a Poland-based company that provided restaurant finder service. It was founded in the year 2007. Zomato acquired Gastronauci in 2014 and the main reason was to expand their global presence. After the acquisition, Gastronauci’s services were integrated into Zomato’s platform and are no longer available as a separate service.
NexTable
NexTable – Zomato Acquisitions
Founded in the year 2012, NexTable was a cloud-based table management restaurant reservation system. The main function of NexTable was to help customers reserve tables online in restaurants. Zomato acquired the company in the year 2015 and changed its name to Zomato Book. The amount was not disclosed. As of now, the Zomato Book service has been integrated into the company’s broader offerings.
Mekanist
Mekanist – Zomato Acquisitions
Another restaurant finder service Mekanist was a Turkish online platform through which one could find restaurants, cafes, pubs, and all. It was founded in the year 2008 by Ali Servet Eyuboglu, Alper Tekin, and Eren Baydemir. In 2015, Zomato bought Mekanist for an undisclosed amount. Again it was to increase their global presence. The services previously offered by Mekanist have been fully integrated into Zomato’s platform. Mekanist is no longer operating as a separate entity.
Zomato has become a huge name in the food delivery business industry, there is hardly anyone who is not aware of the app. Zomato is continuously trying to acquire more and more companies, some of them that are directly helping them better their services so that they can be undefeatable in this industry.
FAQs
What are the subsidiaries of Zomato?
Zomato’s key subsidiaries include Blinkit, Hyperpure, District, and Zomato itself, all of which operate under its parent company, Eternal Limited.
Who is the founder of Zomato?
Zomato was founded by Deepinder Goyal and Pankaj Chaddah in 2008.
Who is the CEO of Zomato?
Deepinder Goyal is currently serving as the CEO of Zomato.
Is Zomato making a profit?
Yes, Zomato is profitable, posting a profit of INR 351 crore in FY24, compared to a loss of INR 917 crore in FY23.
What is the parent company of Zomato?
The parent company of Zomato is Eternal Limited, which was previously known as Zomato Limited. The company rebranded in January 2025 to reflect its broader scope and growth.
What are the Zomato-owned companies?
Zomato owns several companies, including Blinkit, Hyperpure, Paytm Insider, Feeding India, and more. These acquisitions help Zomato expand its presence across different sectors, such as quick commerce, entertainment ticketing business, and more.
Will artificial intelligence revolutionise our world the way electricity did in the 20th century? Technology experts believe we’re standing at exactly such a pivotal moment. 2025 marks the year when AI transitions from an emerging technology to becoming as fundamental as smartphones in our daily lives. Groundbreaking AI innovations are already reshaping our reality. Smart algorithms are already assisting in making critical decisions, optimise business operations, and transform how we work, learn, and connect. The next wave of technological evolution promises even more – AI systems that don’t just assist but actively collaborate in decision-making across both professional and personal domains.
This comprehensive guide unveils the transformative journey ahead. We’ll explore how these powerful technologies will change:
Daily routines and lifestyle patterns
Educational systems and career pathways
Healthcare delivery and patient care
Social dynamics and cultural norms
Join us as we push through the opportunities and challenges of this AI-driven future, examining how society can make the most out of these innovations while preserving human values at their core.
Well, you can simply picture a world where artificial intelligence anticipates your needs before you do. That future is already here – 27% of Americans now interact with AI multiple times daily, marking a revolutionary shift in how we interact with our world in general.
Personal AI assistants and home automation
Smart homes of 2025 may represent a quantum leap beyond basic voice commands. These AI-powered environments can learn, adapt, and evolve with their inhabitants, creating seamlessly automated experiences. Modern AI assistants demonstrate unprecedented capabilities (to say the least). Here’s what they are already doing/on the verge of doing:
Intelligent environmental customisation based on individual preferences
Autonomous management of complex household schedules
Entertainment platforms are undergoing a radical metamorphosis, to sum things better. 90% of media companies have accelerated their AI investments, changing the way they go about content delivery and user engagement. Advanced algorithms now decode emotional nuances and contextual cues, enabling deeper digital connections. Yet this evolution prompts crucial questions about genuine human relationships in an AI-mediated world.
Impact on work-life balance
Traditional boundaries between professional and personal spheres continue to blur through AI automation. Recent surveys reveal that 38% of individuals express more concern than enthusiasm about increasing AI integration. However, many professionals do leverage AI’s potential to streamline tasks and enable flexible work arrangements. The challenge lies in maintaining healthy boundaries within this hyper-connected ecosystem.
This technological revolution transcends mere convenience – it represents a fundamental reimagining of human routines and interactions. As these innovations evolve, they’re establishing a new paradigm where AI assistance becomes as essential as smartphones are in today’s world.
Reshaping Education and Career Development
Revolutionary changes are expected sweep through educational institutions and professional circles as artificial intelligence redefines traditional learning pathways. Market analysis reveals a striking forecast: AI will transform approximately 60% of jobs in advanced economies by 2025, creating a paradigm shift in career development.
AI-powered personalised learning (It’s here already)
Smart educational platforms shall shatter conventional teaching methods. Advanced AI algorithms would be on their way to decode individual learning patterns, crafting personalised educational journeys for each student. These sophisticated systems can deliver real-time feedback, dynamically adjust complexity levels, and optimise learning paths. The AI tutors of tomorrow shall promise round-the-clock guidance across challenging subjects, changing how knowledge transfers from concept to comprehension.
Dramatic workforce transformations are looming on the horizon. Research indicates nearly 85 million jobs face displacement by 2025, yet simultaneously heralds the creation of 97 million new positions. Success in this evolving scene demands mastery of essential human capabilities:
Strategic problem-solving and critical analysis
Advanced emotional intelligence and interpersonal influence
Innovation mindset and adaptability
Digital literacy and AI systems understanding
New career opportunities in AI
The technological revolution spawns unprecedented career paths across industries. Emerging roles – from AI ethics officers to machine learning architects – reshape professional landscapes daily. Organisations are increasingly seeking professionals who bridge the gap between technical mastery and human insight, creating dynamic opportunities for those ready to imbibe this tech-driven future. This transformation signals a decisive shift from traditional career trajectories toward innovative, AI-powered professional pathways.
Use of AI in Past 12 Months
Healthcare and Wellbeing Revolution
Breakthrough AI technologies shall herald a new era in medical care. Smart algorithms may change everything from diagnosis to treatment, promising healthcare solutions that seemed impossible just years ago. What does this mean for patient care in 2025? Prepare for a medical environment where personalised treatment becomes the norm, not the exception.
Personalised medicine and treatment
Revolutionary AI systems are expected to unlock unprecedented possibilities in medical treatment customisation. These sophisticated algorithms will process complex patient data – from genetic markers to lifestyle patterns – creating highly targeted treatment strategies. The results speak volumes: AI-based precision medicine is expected to boost chronic disease treatment effectiveness by 25% while slashing healthcare costs by 30%.
Mental health applications
Smart technology will transform mental healthcare delivery, democratising access to psychological support. Next-generation therapeutic platforms are expected to break down traditional barriers, offering personalised mental health solutions. Groundbreaking developments include:
Real-time mental health tracking via smartphone analytics
Advanced language processing for early psychological assessment
Round-the-clock AI therapeutic support systems
Behaviour-based treatment optimisation algorithms
Preventive care and monitoring
Smart monitoring systems shall revolutionise preventive healthcare through sophisticated early detection capabilities. These intelligent platforms will be able to identify potential health concerns before they escalate into serious conditions. Advanced AI-enabled devices continuously track vital signs and analyse health patterns, enabling early interventions that prevent up to 80% of acute events in chronic conditions.
This technological revolution will mark a decisive shift from reactive to proactive healthcare. Tomorrow’s medical arena promises unprecedented efficiency, accessibility, and personalisation – transforming not just treatment approaches but the entire healthcare experience.
How profoundly will artificial intelligence reshape human connections and cultural foundations? The transformation appears staggering – by 2025, over 70% of social situations will feature AI-mediated communication, marking an unprecedented shift in human interaction patterns.
Changes in human interaction and relationships
Digital evolution redefines the essence of human connections. Digital companions are now permeating homes and workplaces, fundamentally altering social dynamics. This technological revolution catalyses remarkable changes:
Unprecedented global connectivity fostering cross-cultural dialogue
AI-enhanced communication reshaping personal and professional relationships
Revolutionary hybrid spaces blending physical and digital realms
Sophisticated AI companions offering novel forms of emotional support
Cultural shifts and new social norms
Cultural arena is undergoing seismic shifts as artificial intelligence weaves itself into society’s fabric. Traditional social protocols are evolving rapidly, giving birth to new digital etiquette and interaction paradigms. Tomorrow’s social sphere promises fluid integration between physical and virtual worlds, spawning innovative forms of cultural expression and community engagement.
Ethical considerations and societal adaptation
Profound ethical questions emerge as AI integrates deeper into social structures. Recent research reveals 65% of individuals harbour concerns about AI’s influence on human decision-making capabilities. This technological revolution demands careful understanding – balancing innovation with human agency, privacy with progress. Forward-thinking organisations and governments are now crafting comprehensive frameworks ensuring AI development aligns with cultural values and promotes inclusive social dynamics.
Conclusion
Technological revolutions reshape civilisations – and artificial intelligence stands poised to deliver perhaps the most profound transformation yet. What started as experimental technology is now powering healthcare decisions, drives career evolution, and redefines human connections. Smart algorithms are already changing daily routines while raising crucial questions about humanity’s path forward. Moreover,organisations face a pivotal challenge: using AI’s tremendous potential while preserving irreplaceable human elements. The coming years demand thoughtful utilisation of this technological evolution.
Knowledge empowers adaptation in these changing times. We, at StartupTalky deliver comprehensive resources about emerging AI trends and tools through our digital platforms. Our Instagram handle offers you real-time insights into breakthrough developments across the startup and technology ecosystem. Tomorrow’s leaders must master both technological prowess and human insight. The future belongs not to those who simply adopt AI, but to those who strategically integrate it while championing human creativity, emotional intelligence, and ethical decision-making. This balanced approach promises a future where technology amplifies rather than diminishes human potential.
How is AI already being used in our digital lives?
AI powers many digital tools we use daily. This includes personalized recommendations on streaming services, spam filters in email, voice assistants like Siri and Alexa, and even targeted advertising.
Will AI completely transform our lives by 2025?
While AI is rapidly evolving, a complete transformation is unlikely by 2025. However, we can expect significant advancements and wider adoption of AI in many aspects of our lives.
February has begun. The month has a special day in it, Valentine’s Day, So, the month’s arrival brings the vibe of love with it.
It is not just celebrated as a day; the occasion is celebrated for an entire week. It has Chocolate Day, Teddy Day, Rose Day, and more.
This is the time when everyone is looking for gifts to give their loved ones. All this makes for a perfect opportunity for getting businesses.
Today, the markets of gifting are super wide. Be it online or offline, one can find a variety of gifts everywhere. So, it is important for businesses to indulge in ways to stand out from the rest.
The day is celebrated every year all around the world on the 14th of February. It is the day to celebrate love. The history of it ages back way too long than we could think of.
The day is also known as Saint Valentine’s Day. St. Valentine was an actual person who gave birth to the romantic concept for the day.
It was back in 269 A.D.; a Roman priest was in jail. He was about to be put to death. Before his execution, he wrote a letter to the love of his life. The letter ended with ‘From your Valentine’. This was the root that bloomed into the tradition of sending cards and gifts to lovers on this day.
The priest died on 14th February. Many years later, Pope Gelasius declared the day as St. Valentine’s Day. It was in the 1800s that this day started gaining popularity in the world. People began to celebrate the occasion with cards and gifts.
It took several thousand years for the day to gain the popularity it has today. At present, the day holds great importance in people’s lives.
It is a day of celebration for many and for some, it can be a day to make fun of. In both ways, the day holds significant importance for everyone.
When we think of this day, we also think about gifts. It is the time when almost everyone is looking for something to gift their loved ones. It is a great opportunity for the businesses in the market. But at the same time, businesses need to know how to take advantage of this opportunity.
So, here are certain tips for selling the gifts during Valentine’s:
Dip in the Theme
This is the most important thing to consider while selling gifts. The day represents and celebrates the bond of love. So, the first thing that every business must do is to dip into this theme.
Try to showcase your products in a way that represents the idea of love. Add the red colour, some hearts, and make it look like it is made for Valentine’s. If you have a physical store, make sure to add some decorative elements to show the theme.
For example- If you are a bakery, you can make customized heart-shaped cakes during the season. This shows that you can cater to customers’ needs according to different occasions.
Discounts and Freebies
Discount on Valentine’s Day gift
Almost everyone is looking for gifts during this time. One thing that customers love is discounts. Along with this, there is another thing that makes people happy that are free gifts.
It is quite obvious that you cannot sell the gifts for free. So, it is time to opt for a mid-road. This is to offer discounts to your customers. Be it 5 or 10%, make sure to offer some discount on your products.
Another popular thing is to add in a small free gift. For example, you can ask customers to make a purchase of a certain fixed amount and offer a free gift. You can also add some chocolates with every sale for a limited period of time.
Encourage Pre-orders and Early Shopping
Valentine’s Day shopping is simple when you can grab some chocolate or flowers from any store, but it’s even easier (and less stressful!) to order gifts in advance. Encourage your customers to plan ahead by promoting products with a reminder to pre-order gifts for timely delivery on Valentine’s Day. Offer a discount code or other incentive to make it more attractive.
When planning your Valentine’s Day campaign, focus on the right audience and timing. Target customers who are likely to buy, and choose the best time to send your messages—like when they’re relaxing at home watching a game. Offering free express shipping ensures their gifts arrive on time. If they didn’t respond to your first message, set up a reminder campaign to let them know about the free shipping and that the offer is ending soon.
Include the Singles
This is the season of love. But love doesn’t always have to be in a romantic sense. It can be towards friends and oneself as well. So, it is important for you to keep your strategies in a way that also includes the singles.
Keeping the marketing only towards the couples is not a good idea. There are so many people out there who don’t have a partner to celebrate the day with. So, when you do your marketing, make sure to keep it relatable for all.
Everyone loves the events on special occasions. This is a great strategy to increase your sales of gifts during the festivities. You can organize a big or small event depending upon your preference.
For example- you can organize a fun competition and give your gift as a prize to the customer. In this way, you will attract more potential customers towards yourself. You can also conduct online polls or giveaways on social media.
It is a lucrative marketing strategy that can give a great boost to your gifts’ sales.
Personalized Gift Cards
Valentine’s Day gift cards
When you add a personalized touch to a gift, it becomes more special. During this season, you can add on a personalized card with every gift sold.
You can make a personalized card on behalf of the person gifting for their loved one. Adding this personal element makes your gift stand out from the rest. Thus, helps you to gain more popularity and customers.
Keep Updating Your Listings
Another important tip to sell more gifts this season is to update your listings. You should add keywords related to the day in your descriptions, titles, and tags. This will help buyers to find you easily on the internet.
This digital tip can help you appear in more searches. Hence, you gain more potential buyers for your gifts.
Apart from the tips mentioned above, it is important for any business to start planning early. It is the time when you need to get your work out there for the people.
Valentine’s Day brings love and celebration with it. Along with this, it brings more work to the businesses. It is a great opportunity for businesses that want to take advantage of the festivities. This is the time when various different gifts get sold. For example – flowers, jewelry, clothing, fragrances, customized gifts, etc.
So, it is important for every business to go along with the theme of love. It is time to make your business appear more special by making your customers feel special.
FAQs
What to sell on Valentines Day?
Some of the best Valentines Gifts are:
Flowers
Soft toys
Chocolates
Perfumes
Jewelry
Greeting Cards
Electronic Gadgets
Photo frames
What is the most sold item on Valentine’s Day?
Red roses are the most sold item for Valentine’s Day.
Why is Valentine’s Day celebrated?
The day is celebrated on on February 14 to honour the early Christian martyr named Saint Valentine. The day is associated with tradition of courtly love.
Ahmedabad (Gujarat) [India], February 12: 7Decore, an emerging premier home decor brand, offers a wide range of innovative wall decor embellishments, including wall art and decorative accessories.
India has long been a diverse market for home decor, and religious themes are often popular among the consumer base. Founded by Ketul Patel, 7Decore noticed a gap in the market concerning home decor. Religious home decor usually included simple designs that did not add additional value to a wall space.
A growing number of users actively sought Islamic wall decor that was close to negligible in the Indian market.
Ketul Patel and his team expanded their range to include Islamic home decor that caters to this specific niche. This strategic move was implemented due to the increasing interest in faith-based home aesthetics. With quality craftsmanship and culturally inspired designs, 7Decore has incorporated thought into every design.
7Decore’s iconic collection has a number of unique designs, including beautifully crafted Arabic calligraphy, verses from the Quran, and modern minimalist designs that blend faith and design. Each piece is made keeping in mind the following objectives:
High-Quality Craftsmanship: Every piece is made with premium materials and intricate designs that are long-lasting
Diverse and Trendy Collections: A diverse range of designs that include modern minimalism and faith-inspired art
Customer-centric approach: A customer-centric online shopping experience with easy navigation and customer service
Affordable Luxury: Stylish, elegant decor at affordable prices
Sustainability and Ethical Sourcing: Eco-friendly practices and responsible material sourcing
Speaking on this new launch, a team representative said, “Religious decor has always been an integral part of Indian homes. While Hindu and other traditional decor styles have been widely available, we noticed a growing demand for Islamic wall art. Our goal is to create high-quality, elegant, and spiritually significant pieces that resonate with customers looking to incorporate faith into their home design”
This expansion highlights 7Decore’s broader mission to diversify its product range and cater to the evolving trends in the industry. As 7Decore continues to grow, one thing remains constant–their dedication to transforming walls with faith and style.
A good transportation system is a must for the development of any country. However, most of the modes of transportation we are using today are damaging our environment and causing severe air pollution. Air Pollution has become a matter of serious concern in most of the cities of India, and our country is unfortunately home to 8 of the world’s 15 most polluted cities as of 2023.
Wikipedia says that Air pollution contributes to the premature deaths of 2 million Indians every year. Emissions from vehicles being one of the major contributors to air pollution, it has become necessary to move towards environmentally viable modes of transportation.
In addressing these issues, Yulu has come up with a perfect solution. Yulu caters to urban mobility, and its products are super comfortable and ergonomically designed to facilitate the easy shift from conventional vehicles.
With time, Yulu has grown to become a movement because it is solving the complex problem of first- and last-mile connectivity while also helping alleviate the challenges of congestion and air pollution.
Know more about Yulu, its founders, business model, revenue model, funding, and more.
Yulu – Company Highlights
STARTUP NAME
YULU
Headquarters
Bangalore, Karnataka, India
Sector
Travel & Transportation, Electric Vehicles
Founders
Amit Gupta, Naveen Dhachuri, RK Misra, and Hemant Gupta
Yulu is a technology-driven mobility platform to enable Integrated Urban Mobility across public and private modes of transport. Using Micro Mobility Vehicles (MMV) through a user-friendly mobile app, Yulu provides a seamless, shared, and sustainable first- and last-mile connectivity. The Yulu platform is simple, robust, scalable, supports multiple vehicles, and uses a common information model.
Yulu – How it Works?
Yulu uses IoT, Machine learning & AI and Cloud computing to deliver a seamless experience via a user-friendly app. Using IoT as the backbone of the operation, their dock-less vehicles can be rented seamlessly on a pay-per-use basis. Users can book a ride via the iOS or Android app and the smart bikes can be unlocked via QR codes.
After running the service with bicycles and understanding the need of the market, they decided to add electric mobility to their service. Looking at the gap in the market, they decided to design “Yulu Miracle” which is a unique battery operated, lightweight, easy to ride, small 2 wheeler.
Yulu Miracle
Yulu Miracle has a maximum speed of 25 kmph and it comes under the exempted category where there is no requirement for a driving license or helmet. It has been enabling individuals to take eco-friendly rides at pocket-friendly prices and reduce their carbon footprint. Yulu Miracle is using swappable lithium-ion battery and has developed highly scalable networking of charging stations.
Yulu provides an eco-friendly UMaaS (Urban Mobility as a Service) which is an affordable and scalable solution for the first and last-mile commute options for citizens. Their vehicles are designed for shared micro-mobility for Indian climatic and road conditions.
Technology is at the core of Yulu, as they are harnessing technology to solve complex urban mobility problems using unique and smart vehicles. Their belief in data-driven business has led them to develop ML/AI models powered by data gathered from Users/IoT devices to provide a better user experience and increase operational efficiency.
Yulu – Industry
As per the analysis from Fortune Business Insights, the electric vehicle market in India is on a robust trajectory, projected to surge from $3.21 billion in 2022 to an impressive $113.99 billion by 2029. This substantial growth reflects a remarkable Compound Annual Growth Rate (CAGR) of 66.52% during the forecast period of 2022-2029.
The comprehensive report underscores the significant expansion and potential of the Indian electric vehicle market, driven by a confluence of factors such as technological advancements, government initiatives, and a growing shift towards sustainable transportation solutions.
Yulu – Founders and Team
Hemant Gupta, Amit Gupta, RK Misra & Naveen Dachuri are the Co-Founders of Yulu.
Hemant Gupta (Ex-Co-Founder and COO), Amit Gupta (Ex-Co-Founder and CEO), RK Misra (Co-Founder) and Naveen Dachuri (Co-Founder and CTO) are Co-Founders of Yulu (Left to Right)
Amit Gupta, – Co-Founder and CEO, Yulu
Amit graduated from IIT Kanpur and received the prestigious Distinguished Alumni Award from the institution. Amit formerly co-founded the profitable, billion-dollar startup InMobi. Amit played an instrumental role in building InMobi’s revenue engine and its expansion into 15+ countries.
Prior to starting Yulu, Amit built a new business unit for InMobi that created massive value for Telecom Operators and Smartphone manufacturers. Amit comes with experience in scaling up and building businesses from scratch.
RK Misra, Co-Founder, Yulu
He founded and successfully exited Tenet Technologies and Traveljini, after which he decided to leave the corporate world to engage with issues of Public Policy and Governance.
RK is associated with several organizations like Carnegie India, Center for Smart Cities (Founder), SAHYOG (Founder), and Karnataka CM’s Vision Group. He did his graduation from IIT Kanpur and a master’s from Tokyo University.
Naveen Dachuri, Co-Founder and Chief Technology Officer (CTO), Yulu
He played a leadership role at Ascent Consulting, where he architected and implemented a complex analytics platform for US Federal Aviation Administration from the ground up.
Prior to that, he was Technical Director for Data Analytics at BIAS Corporation. He also co-founded Learnora, an online educational platform. He holds a Bachelor’s degree from IIT Kanpur and a Master’s degree in Computer Graphics from Gwangju Institute of Science and Technology, South Korea (GIST).
Hemant Gupta, Ex-Co-Founder and Ex-Chief of Operations (COO), Yulu
After his MBA from Symbiosis, Pune, Hemant joined A.P. Moller- Maersk as part of their highly acclaimed global talent management program. After achieving global recognition in Maersk for his stellar performance, he moved to The Netherlands.
In his professional journey, Hemant has delivered impressive results across the various management roles he has held in logistics and supply chains. Hemant is passionate about traveling, the tech domain, and some other habits he picked up in the Netherlands, like fitness and biking!. However, he left the organization in October 2022.
Yulu – Startup Story
The vision to do something for creating a bigger impact on society was the start-off point for the founding team of Yulu. Traffic congestion and air pollution were the problems which gained their attention, and thus, they built Yulu, focusing on solving urban mobility problems and addressing the rising air pollution and traffic congestion issues.
It is the only company in the country in the micro-mobility segment operating with swappable battery solutions for EVs. They have embarked on a journey with multiple hardware innovations, ranging from unique battery charging stations to developing various ML/AI models, IoT devices, etc.
As a pioneer in this space, Yulu company has influenced several policies for sustainable mobility in India. The Yulu team has built a technology platform focused on micro-mobility and is harnessing technology to solve complex urban mobility problems using its unique and smart vehicles.
Yulu – Mission and Vision
The mission on the company’s website states, “Yulu’s mission is to make urban mobility in India seamless, shareable and sustainable.”
Yulu’s vision is to “lessen traffic congestion by offering a first mile, last mile, and short-distance commuters a scalable, reasonably priced, effective, and clean alternative.”
Yulu – Name and Logo
Yulu Logo
Yulu’s parent company is Yulu Bikes Pvt. Ltd.
Yulu – Business Model
Using a business-to-consumer business model, Yulu transforms urban mobility in Bengaluru with its human-driven and battery-powered vehicles. Yulu offers a quick and easy substitute for those who are tired of paying hefty taxi fares and cramming buses.
The service facilitates easy and efficient travel to major places by providing a quick and economical way to get there. Yulu’s business concept strives to improve the overall commuter experience by seamlessly merging human-centric and electric cars, offering a workable option for time-sensitive trips in metropolitan contexts.
Yulu – Revenue Model
Yulu generates revenue from different resources; some of the prominent ones are listed below:
Fare Collection: Charging fares for rental rides is the main source of income. The high usage volume greatly increases revenue, even when the fares are reasonable.
Deposit for Security: Charging fares for rental rides is the main source of income. The high usage volume greatly increases revenue, even when the fares are reasonable.
Revenue from Advertising: Yulu takes security deposits, which differ for bicycles and miraculous bikes. This enhances the total income model significantly in addition to acting as a safeguard for the assets.
The Yulu team has utilised word of mouth marketing for their initial market reach. Nevertheless, the unique design of the products created an inquisitiveness to try the product once!
They have acquired more than 2.5 million customers with zero user acquisition cost; it’s the uniqueness of the products which helped them in acquiring the customers along with solving the pain points of first and last connectivity for the customers.
Yulu is changing the way Indians are moving in big cities. They believe Electric Vehicles are the future of mobility, for known reasons like good quality of air and their vehicles are setting the trend for EV adoption in the big cities of India.
Yulu – Challenges Faced
Yulu faces two primary challenges in introducing its concept in India, the first being the need to shift people’s mindsets and the second requiring ecosystem partners to align their thinking. Fortunately, early indicators show positive signs of changing attitudes and adoption. Over the past three years, there has been a noticeable uptick in the trend of cycling, with examples ranging from CEOs to individual employees opting for eco-friendly modes of transport to work.
This shift is driven by increased awareness of air quality issues and a collective desire to reduce carbon emissions from traditional fuel-based vehicles. The Yulu team remains optimistic that, with collaborative efforts from government agencies and private organizations, they can contribute significantly to making Indian cities pollution-free.
The difficulties encountered during the Covid-19 lockdown highlighted the vital role played by Yulu e-Bikes in Bangalore as the only vehicles on the road, guaranteeing the transportation of necessities to families in a country at a halt. Although there is hope for India’s progressive EV legislation and acknowledgement of the sizeable EV market in the country, there were clear industry hurdles.
It was noted that selecting the appropriate product is crucial when switching from gas-powered to electric automobiles. In particular, given the continued difficulties in the industry, it was emphasized that the government must give shared mobility and gig economy workers top priority in order to promote widespread adoption.
Yulu – Funding and Investors
Yuly has raised $137.5 million in nine rounds of funding.
Below are the funding details for Yulu.
Date
Stage
Amount
Lead Investors
Feb 23, 2024
Series B
$19.25 million
–
Jan 13, 2024
Debt Financing
IDR250 million
Northern Arc
Nov 14, 2022
Debt Financing
$9 million
U.S. International Development Finance Corp
Sep 12, 2022
Series B
–
Magna International
Dec 9, 2021
Debt Financing
$7 million
Magna International
Jun 22, 2020
Series A
$3.9 million
Rocketship.vc
Feb 4, 2020
Series A
$1 million
–
Nov 26, 2019
Series A
$8 million
Bajaj Auto Finance
Jul 23, 2018
Seed Round
$7 million
–
Yulu – Shareholding
Yulu’s shareholding pattern as of February 2024, sourced from Tracxn:
Yulu Shareholders
Percentage
Amit Gupta
13.9%
Naveen Dachuri
7.0%
Hemant Gupta
7.0%
R K Misra
7.0%
Rocketship
2.6%
3one4 Capital
2.5%
Blume Ventures
2.6%
Wavemaker Partners
1.0%
Angel List
0.6%
Akatsuki
0.4%
Tracxn Labs
0.4%
Incubate Fund India
0.3%
Amit and Shilpa Singhal Living Trust
0.2%
Patni Financial Advisors
0.1%
Firebolt Ventures
<0.1%
Bajaj Auto
18.8%
Magna
18.6%
Shangrila Infotech
0.1%
Blackgold Services
<0.1%
Aurora Enterprise
<0.1%
MJF
<0.1%
Angel
9.8%
ESOP Pool
6.8%
Total
100.0%
Yulu Shareholding
Yulu – Growth
Yulu growth highlights are mentioned below:
Yulu has covered 385 million km as of February 2024.
It has saved 20 million kg of CO2 as of January 2024.
It has completed 80 million+ rides as of January 2024.
It has swapped 10 million plus batteries as of January 2024.
The company has 30k EVs on the road as of January 2024.
Yulu – Financials
Yulu Financials
FY23
FY22
Operating Revenue
INR 41.7 crore
INR 29 crore
Total Expenses
INR 140.1 crore
INR 87.30 crore
Cost of Operations
INR 31.9 croree
INR 12.7 crore
Employee Benefit Expenses
INR 67.5 crore
INR 43.10 crore
Profit/Loss
INR -94.9 crore
INR -55.50 crore
Yulu Financials
In FY23, Yulu’s revenue increased to INR 41.7 crore from INR 29 crore in FY22. However, total expenses also rose to INR 140.1 crore from INR 87.3 crore. The cost of operations grew to INR 31.9 crore from INR 12.7 crore in FY22, and employee benefit expenses rose to INR 67.5 crorein FY23 from INR 43.1 crore. As a result, losses widened to INR 94.9 crore from INR 55.5 crore in the previous year.
Yulu – Awards
Yulu has won various awards; some of the most prominent one are listed below.
Yulu Wins 2021’s StartUp Awards’ Best Smart City Solution Startup
Yulu Won The Most Esteemed Award in India for the Software Product Sector! in 2020!
Emerging Startup of the Year by Entrepreneur India in 2019
Yulu won Coolest Startup of the Year by Business Today in 2019.
Yulu won the Cypher Great Learning Data Science Awards 2019 for AI implementation in mobility.
Yulu won Most Innovative Startup by Inc42 in 2018.
Yulu’s competitors in the shared electric mobility sector include Zypp Electric, EVeez, Hala, Fullfily, ONN, VA-YU, Exa Ride, and GoFuel.
Yulu – Future Plans
Yulu company has reached an annual recurring revenue (ARR) of $30 million as of September 2024, growing its user base and revenue 7x in the last two years. With a $100 million Series C funding, it aims to deploy 100,000 EVs on the roads in 2025, expanding its presence in Bengaluru, Delhi, and Mumbai.
With its sights set on seven more major Indian metropolises, Yulu, the shared electric car mobility platform already functioning in its hometown as well as Delhi and Mumbai, is ready for an expansion phase. The platform aggressively investigates possible third-party collaborations to deliver micro-mobility services in tier 2 and tier 3 cities and villages, demonstrating its ambitious intentions that go beyond urban centers.
This calculated action demonstrates Yulu’s dedication to promoting accessible and sustainable mobility options in a wider range of settings, supporting the expansion of eco-friendly mobility choices in various urban and semi-urban environments.
FAQs
What is Yulu?
Yulu is a technology-driven mobility platform to enable Integrated Urban Mobility across public and private modes of transport. It offers Yulu Miracle and Yulu Move
Who are Yulu founders?
Hemant Gupta, Amit Gupta, RK Misra & Naveen Dachuri are Yulu owners.
What is Yulu business model?
Yulu operates on a rental and subscription model, offering electric two-wheelers for short-distance travel. It earns revenue through ride fees, subscriptions, and fleet partnerships.
Can I drop Yulu anywhere?
After the use, the rider can park the cycle in the dedicated cycle space.
What is Yulu revenue?
In FY23, Yulu’s revenue increased to INR 41.7 crore from INR 29 crore in FY22
Does Yulu require helmet?
Meant for one commuter, Yulu scooters have a 48-volt motor controller, a maximum speed of 25 km per hour, and require no licence or helmet for usage.
Which is Yulu parent company?
Yulu Bikes Pvt. is the parent company of Yulu.
Is Yulu an Indian company?
Yes, Yulu is an Indian company founded by Hemant Gupta, Amit Gupta, RK Misra & Naveen Dachuri.
Is Yulu available in Mumbai?
Yulu was launched in Bangalore and is now available in Mumbai, Pune, Bhubaneswar, and Delhi.
Is Yulu profitable?
Yulu is EBITDA profitable and is aiming for IPO by 2027.
StartupTalky presents Recap’24, a series of exclusive interviews where we connect with founders and industry leaders to reflect on their journey in 2024 and discuss their vision for the future.
Fintech sector of India is going a transformation, with digital lending emerging as a key driver of financial inclusion. High demand for hasstle-free lending pushes companies to adopt AI risk management and automated processes. Technology is reshaping the whole industry, the companies are bridging financial gaps and providing needs of salaried professionals.
In this article of Recap’24, we spotlight Rupee112, a digital lending platform that redefines how salaried employees manage emergency funds. StartupTalky had the chance to speak with Mr. Vikkas Goyal, Founder of Rupee112, about the company’s mission to simplify borrowing through AI solutions. Its rapid growth across 45 cities, and its efforts to promote sustainability with Green Loans. Goyal lastly shared plans into Rupee112’s expansion beyond metro cities and its commitment to transparency and customer-centric innovation.
StartupTalky: What inspired the launch of Rupee112, and how does it address the financial challenges of salaried professionals?
Rupee112 was inspired by the need to revolutionize financial accessibility for salaried professionals across India. By leveraging cutting-edge technology, the company offers instant access to emergency cash through a seamless, 100% digital, and paperless experience. This approach addresses common financial challenges like delayed salaries, unplanned expenses, and restricted access to credit for individuals with less-than-perfect credit scores.
StartupTalky: Rupee112 has seen rapid growth with over 10,00,000 app downloads and operations in 45 cities. How have your AI/ML-powered solutions contributed to this success?
The AI/ML-powered solutions enable Rupee112 to provide a data-driven, digital-first lending approach. These technologies facilitate faster loan approvals, accurate risk assessment, and personalized solutions, ensuring customer satisfaction and operational efficiency, which have been key drivers of the company’s rapid growth.
StartupTalky: Your lending process is 100% digital and paperless. How does this enhance user experience and simplify borrowing?
The fully digital and paperless lending process ensures a quick and hassle-free user experience. Borrowers can apply for loans through the mobile app, with quick disbursal. This eliminates the need for physical documentation, long queues, and complex procedures, making borrowing more convenient and accessible.
StartupTalky: What are Rupee112’s Green Loans, and how do they promote sustainability while meeting customer needs?
Rupee112’s Green Loans are an initiative to promote sustainability by offering inclusive financing solutions for eco-friendly purposes. These loans support environmentally conscious projects while maintaining the company’s commitment to meeting diverse customer needs in a responsible and sustainable manner.
StartupTalky: What challenges did Rupee112 face while entering the lending space, and how did you overcome them?
Entering the lending space involved challenges like gaining trust in a highly competitive market, addressing regulatory requirements, and building a robust technological framework. Rupee112 overcame these obstacles by ensuring transparency, operating in a regulatory-compliant ecosystem, and investing in advanced AI/ML technologies to streamline processes and establish credibility
StartupTalky: Transparency is a core value. How do you ensure customers fully understand the loan process and avoid hidden fees?
Rupee112 ensures transparency by clearly communicating all terms and conditions upfront, providing a breakdown of fees, and avoiding hidden charges. This commitment helps build trust with customers and establishes the company as a reliable financial partner.
StartupTalky: What marketing strategies have been most effective in achieving rapid growth, and can you share any successful growth hacks?
Rupee112 has focused on digital marketing, app-based promotions, and leveraging AI-driven customer segmentation for targeted campaigns. Growth hacks such as simplifying the loan application process and highlighting the 10-minute disbursal feature have also contributed to driving app downloads and user engagement.
StartupTalky: Does Rupee112 plan to expand beyond metro areas into smaller cities? How do you see the potential of these markets?
Yes, Rupee112 has plans to expand beyond metro areas. Smaller cities offer significant potential due to the underserved financial needs of their populations. By leveraging its technology-driven approach, Rupee112 aims to provide accessible and inclusive financial services in these markets.
StartupTalky:What lessons has your team learned since launching, and how will these shape Rupee112’s future?
Not relevant.
StartupTalky: As a fintech founder, what’s one piece of advice you would like to share with aspiring fintech founders looking to enter the financial services industry?
The key advice is to prioritize customer trust by being transparent and regulatory-compliant while leveraging technology to solve real-world financial challenges. Innovate with a focus on user convenience and always ensure that your solutions are inclusive and accessible.
It is Valentine’s Day, and for many businesses, it is yet another time of the year when they can capitalize on the theme of love and affection. Couples, friends, or families are searching for ways to express their feelings in special ways and, at this particular moment, how much this could be a great opportunity for an entrepreneur to offer memorable and well-thought-of gift items or services. Small businesses artists, and people wanting to launch a seasonal side gig could find myriad ways to take in this loving holiday.
From exclusive events to custom gifts, Valentine-themed businesses are available for different budgets and tastes. With a precise marketing approach and a bit of creativity, one is sure to honor the memory with offerings that stand apart from the clutter. Whether handmade crafts pampering gifts hamper romantic events or digital services, the one thing that works across the board is value and exclusivity. In this article, you will find ten ways to make a good profit during the Valentine’s period through incredible business ideas.
Personalized Jewelry – Best Valentine’s Day Business Idea
Personalized jewelry has the potential to be a great business opportunity, especially at Valentine’s time, when everyone is thinking about meaningful and different gifts for dear ones. Personalized pendants featuring engravings, birthstones, zodiac symbols, or other such personal elements should suit various tastes, as the market here offers them all in gold and silver as well as rose gold. This market isn’t just into couples but also covers purchases for family or friends.
Effectively, marketing strategies like these can drive sales: love the designs can be created especially for Valentine’s; limited editions could include Valentine’s specials and personalized packaging. One can start an online shop to sell customized engagement rings engraved jewelry or event-specific pieces. AI can take it to other levels of personalization. It can be a profitable personalized jewelry venture, especially during peak gift-giving times like Valentine’s Day, with customer preference, smart marketing, and technology backing the whole logic.
Valentine’s Day Gift Boxes
Valentine’s Day gift boxes have so many benefits for a business. For example, they are a one-stop shopping destination for many customers who like ready-made but premium gifts. To add to all that, these boxes expand their appeal with the option to personalize them with a selection of chocolates, scented candles, or even skincare products. These boxes range from those for couples in romantic relationships to those with wines and some classy packaging with handwritten notes and heart-shaped wraps.
Partnering with local brands instead gives it a local touch and extends customer support to small business owners. Personalized gifts, iconic chocolates, and DIY kits for date nights at home are popular for the year. Some promotional gimmicks such as BOGOs (Buy One, Get One), free shipping, or exclusive merchandise offer good chances for bringing in new customers. Entrepreneurs tapping on customization and branding have the right idea to successfully penetrate the Valentine’s Day audience.
The Valentine’s Day card and stationery business is going to be fairly creative across most audience sections in 2025. DIY card kits would consist of fabric, buttons, or watercolor themes and would be suitable for kids and adults alike. Companies can use customized branded Valentine’s Day cards to send ideas to customers. Unique designs would be those that are inspired by Taylor Swift, donuts, or joke cards, to name a few. Personalization will be added to all cards via letterpress printing.
Online creation tools such as Canva will help make designs for printables. Expansion into stationery is to complete the offering in conjunction with the card line. By offering a plethora of handwritten or personally customized options, entrepreneurs will reap benefits from the upsurging class of customers who buy meaningful and unique Valentine’s Day stationery, thus turning out to be a very profitable seasonal business in the future.
Photography Shoots and Memory Albums – Best Valentine’s Day Business Idea
Valentine’s photography sessions and memory books will potentially provide a great business opportunity in the relationship and special experiences segment. This kind of shoot would be very memorable and could have a romantic theme shot within the house, like in a candle room, or under sunset in a garden; while the presence of pets allows owners to include those second-best friends in the client photos. Moreover, an indoor shoot of self-care and relaxation would also include a category of people to be targeted.
Creating real outdoor activity and spontaneous, candid moments that indifferently produced inanimate or real props, like a heart-shaped pillow, would be accompanied by the option to choose some non-cliché yet symbolic locations like parks and cafés. DIY kits for memory albums, personalized photo frames, printed albums, and digital gallery options complete the whole package. Gift vouchers will encourage future bookings and add to the value of the package.
Couples’ Dance Classes
It is a fun business for Valentine’s Day 2025 offering memorable time spent with your partner plus lots of laughter. Prominent dances will include salsa, rumba, bachata, tango, and Bollywood-inspired dances, catering to sophisticating tastes in dance while accentuating the beginner-friendly spirit of salsa. Classes can be given as 45-minute sessions, couple-only group classes, or private lessons.
Sweet promotions such as gift classes or discounted offerings for multiple sessions whet the appetite. One must market the service in such a way that it is well known as a unique Valentine’s activity and romantic but fun and easy to learn. The associated partners can have this offer at little or no cost, using dance studios that have their facilities and expertise. Altogether, a good program with an excellent romantic setting will make this work a very healthy seasonal business.
DIY and Craft Kits
An ideal creative business opportunity for 2025 for people of all ages out there is DIY craft kits for Valentine’s Day to make unique gifts or crafts at home. These kits could include the materials for handmade greeting cards with beautiful designs in watercolor, heart garlands, wreaths, and heart-shaped pillows. Jewelry-making kits like beaded bracelets with words like “Love” or “XOXO” would also very much appeal to supplement other kits like heart-shaped string art kits for a very charming experience.
Fun designs for cookie decorating kits and slime kits made with glitter and sequins also pick up on engagement. Each kit would include easy-to-use instructions, materials, and tools for crafting. Marketing should center on the fun, interactive, and personalized aspect of creating. Therefore, this will give easy access to entrepreneurs in terms of entry into the widely celebrated holiday market.
Love Letter Writing Services
A heartfelt visit for Valentine’s Day 2025 establishes a business opportunity as a love letter-writing service for people unable to express their emotions. Personalized letters are offered in tones, lengths, and styles ranging from handwritten to digital versions. A client can choose the handwriting style and tone of the paper and offer multilingual choices to make it more comprehensive. Such added options, like letter-writing coaching, add value to the item.
A target audience, in short, consists of those people in search of a unique romantic gift as well as those who would find value in attaching sentiments to a handwritten letter. The marketing would revolve around love letters as a way of deepening the connection between people. Pricing would rely on the length delivered and the personalization, while ethical considerations include keeping a clear focus on bringing people and people together so that there are no breakup letters.
Bouquet items for Valentine’s Day 2025 are still one of the shining lights of businesses despite many challenges, including forms of great competition and increasing costs, as well as changing behavior among consumers. Therefore, florists will be required to have an online presence to make the shopping experience fast and easy with checkout capability as well as mobile optimization. Differentiate product offerings, for instance, by adding gourmet chocolates or high-end products to the inventory strategy boosts the average order value.
Some examples of unique marketing strategies capable of helping lure customers include association with local businesses and emotional storytelling about flowers: types of delivery tied in with the tiered pricing option considering free delivery offers increase their appeal. Trends like wildflower-inspired, rustic arrangements would also be what florists could specialize in, while carefully managing the logistics pipeline to ensure those delicate flowers remain fresh; personalized messages and/or unique delivery avenues for Valentine’s Day add further service differentiation.
Valentine’s Day, 2025, is a very good time to start this lucrative business idea about babysitting services: allowing worried parents time for an evening out with no worries. These services will include general babysitting, personalized care for children older than 16 weeks, or group event babysitting. These services can be made available for hire at customized times depending on clients’ requirements, at the client’s property which brings in more convenience.
Pricing could be set based on existing trends and proper market research, taking early reservations as highly recommended based on the demand. Through social network sites and flyers, entrepreneurs can promote their services, along with support services like surfing through Valentine’s Day activities or supervising craft sessions. Professionals provide “peace of mind” to the parents.
Romantic Event Planning
Planning romantic events should become an excellent business for entrepreneurs in the coming year, 2025, with celebrations coming closer to Valentine’s Day. Businesses could focus on planning beautiful milestone celebrations, birthdays, or anniversaries; proposals; weddings; celebrations; or private events designed for individual preferences. Services come from venue selection, décor, catering to entertainment, and logistics management.
Event decorating closes off a large space, making it very intimate. Target market-busy families as well as couples desperate to escape from a stressful or impersonalized celebration. Initiating the company with those personal events from fantastic artistry to great organizational skills to logistics doesn’t take over three to six months. However, loads of added opportunities arise through niche services like special prop rentals or props through custom fabrication and through crafting emotive content that draws customers in.
Conclusion
There is much to be derived by an entrepreneur and businesses on Valentine’s Day; from personalized gifts to unforgettable experiences, themed events, and services, there certainly is a niche to appeal to every talent and passion. Whether your thing is making ring ideas, thoughtful gift boxes, romantic dinner events, or even babysitting services, the goal is to capitalize on what Valentine’s Day evokes in people’s minds and hearts.
So through personalizing, pampering quality, and offering unforgettable experiences, businesses stand a good chance of thriving in this time of love and togetherness. As the exciting Valentine’s celebration of 2025 nears, creativeness and a customer-oriented approach will be the winning formula.
What are some good Valentine’s Day business ideas?
Some popular ideas include personalized gifts, flower arrangements, custom jewelry, greeting cards, baking services, photography sessions, and delivery services.
When should I start planning for a Valentine’s Day business?
As early as possible! Ideally, you should start planning and preparing at least a month or two in advance to give yourself time for marketing, production, and order fulfillment.
February is often termed the month of love for obvious reasons, and that is Valentine’s Day. Honestly, Valentine’s Day is not less than a festival in the world; people buy gifts for their significant other and profess their love and care to them with those gifts.
Every year, the market for Valentine’s Day gifts experiences a steep rise. Be it chocolates, plushies, or handmade personalized gifts, they always find their way to the customer’s heart in the month of love. They have a level of value that is indescribable, and that is why they are turning into one of the best gift items in the industry.
For most people, looking for the perfect Valentine’s Day gift can be exciting and confusing as well; the trend of giving handmade personalized gifts has been in for a couple of years, and till now, it has not died down and seems to be going quite strong.
People prefer to provide handmade gifts to their partners, especially on V-Day. So, for those who are into making them, you can sell them online, which is quite a good idea. In this article, we will talk about some of the best platforms where you can sell handmade gifts this Valentine. So, let’s take a look.
“The more value you give, the more you get to sell.”
One of the most popular c-commerce platforms where you can sell your handmade gift items is Etsy. Any kind of handmade product like clothes, jewellery, artwork, bags, and vintage items can be found here. The E-commerce platform consists of over 81.9 million buyers and over 4.1 million sellers.
Benefits of Selling on Etsy
The first and foremost benefit is that you don’t have to build a website, which is quite a costly and long procedure. You can set up your online retail store here at a minimal cost and start selling your gift products.
It is easy to update your products on the website whenever you feel like making a change.
As mentioned before, with over 81.9 million buyers, the number of customers you can get for your products is huge. If you start your own website, it may take a lot of time, but with Etsy, if your product is good, then you just have to focus on your customers.
It is good for people who are just starting their online business; it gives them an idea of how an online store works, and with time, they can also start their own website later.
Amazon Handmade
Amazon Handmade – Best Gifting Platforms
There is hardly anyone who is not aware of one of the biggest e-commerce platforms in the world, Amazon. Now, you can sell your handmade products on their site Amazon Handmade. It was a direct competitor of the E-commerce site Etsy.
Benefits of Selling in Amazon Handmade
When it is the biggest online e-commerce site, then the chances of your products getting noticed are inevitable. So, Amazon Handmade, a handmade gifts website, can be good for you to sell Valentine’s gifts.
It is a well-established brand that knows what it’s doing; it doesn’t change its algorithm much. So, while selling your products here, you won’t be experiencing a sudden drop in your traffic that may lead to a decrease in your sales.
You have to fill out an application that assures your authenticity and ensures that the products you’re selling are actually made by you.
This website is known for selling unique gifts, so if your products are unique and handmade, then it is the perfect place for you. Sarees, vintage handmade house decors, or jewellery, you can sell these here. Craftsvilla is also said to be the largest online ethnic store in India.
Benefits of Selling in Craftsvilla
Your products get exposure to the international market.
You can showcase your local culture and tradition by selling handmade products and, thus, promoting them as well.
The process of selling the product is easier, and it is perfect for those who want to sell unique products and also want attention from the customers online.
iCraft
iCraft – Best Gifting Platforms
Another platform where you sell your handmade products, this platform mostly focuses on ethnic jewellery, accessories, and woollen items. All of these have to be handmade as they strictly want the platform to be a household name for handmade products. It’s also one of the best gifting platforms, offering a curated selection of unique, artisan-made items perfect for any occasion.
Benefits of Selling in iCraft
A huge number of audience to whom you can cater to.
Enjoy all the profits from your sale; no commission has to be given.
E-Commerce as Percentage of Total Retail Sales Worldwide
AuthIndia
Authindia – Best Gifting Platforms
If you want to sell pure Artwork and handicrafts, AuthIndia is the perfect place for you. Plus, gifting someone any kind of artwork seems classy and favorable. You can sell your products worldwide through this website, an online gifting platform.
Benefits of Selling in AuthIndia
No charges are required for registration on this website, plus all the profits that you earn are only yours; you don’t need to give out a commission or any extra payments.
GST is not mandatory; the pricing of your products is fixed only by you.
The website offers you advertisement space, where you can place your product’s ad. This way, you also get to increase the number of your potential customers.
The India Craft House
The India Craft House – Best Gifting Platforms
“A social enterprise. An authentic platform for pure craft,” says The India Craft House. The digital platform boasts of listing some of the world’s oldest and most intricate craft forms. Starting around ten years from now, The India Craft House lists pure, authentic craft sourced from artisans across India. This way, it curates a unique selection of traditional arts and crafts as beautiful and contemporary gift shop items that can be bought by people worldwide on Valentine’s Day or any other occasion for lovers and friends.
Benefits of Selling in The India Craft House
The website allows the artisans and craftsmen to just contact the website.
If you are an artisan or working on behalf of an NGO, a social enterprise or an organization that supports artisans and the creation of handcrafted products, then there are special benefits.
Launched in October 2016, Facebook created the Facebook Marketplace to entice individuals to engage in buying and selling activities within its communities. An impressive aspect of the Marketplace is that Facebook offers support to small business owners by waiving any listing fees. Setting up a business on Facebook Marketplace doesn’t require prior eCommerce experience. Additionally, Facebook has partnered with online selling platforms like Shopify to facilitate the presence of online sellers on the Marketplace. While there are no listing fees, sellers must adhere to specific criteria and guidelines set forth by Facebook.
Benefits of Selling in Facebook Marketplace
It’s free to create listings on Marketplace, so it’s easy to get started selling. The only fees are if you purchase optional promoted listings.
Facebook handles payments, so you don’t have to build your own checkout system. You can also ship items directly through Marketplace.
You can message buyers directly within Marketplace and coordinate sales seamlessly.
Pepperfry
Pepperfry – Best Gifting Platforms
Sell your home decor and furniture on Pepperfry to reach home lovers. Use the seller dashboard to track sales, see real-time insights, and improve your strategy. Maintain high product quality with Pepperfry’s strict quality checks and verification process.
Benefits of Selling in Pepperfry
Selling on Pepperfry offers several benefits:
Wide Customer Reach: Access a large audience of home decor and furniture buyers.
Easy Seller Dashboard: Track sales, get real-time insights, and improve your business.
Quality Assurance: Gain customer trust with Pepperfry’s strict quality checks.
Marketing Support: Benefit from Pepperfry’s promotions and advertising.
Logistics Assistance: Get help with shipping and delivery to customers.
Valentine’s Day is a perfect occasion for the personalized gift industry in India, as it thrives in February. The gift industry experiences a huge boom in Valentine’s week.
The above websites are some of the E-commerce sites that help people who want to indulge themselves in the handmade gift industry and make a way for all the producers to find their designated place to engage with their potential customers and provide them with the product they need.
FAQs
What sells most on Valentine’s Day?
The most popular products on Valentine’s Day are jewellery, flowers, clothing, and candy.
How can I sell Valentine’s products?
Sell something unique, create personalized gifts, and make sure your website is visible on search results on Valentine’s Day.
What should you dropship on Valentine’s Day?
You should dropship Rose Flower Bears, Valentine’s Day Inflatables, Valentine’s Day Greeting Card, and Valentine’s Day Candles.
How to sell gift items online?
Utilize e-commerce platforms like Shopify for easy setup and leverage social media for targeted marketing to reach potential buyers for your gift items online.
Which are the best gifting platforms in India?
Some of the best gifting platforms in India include Ferns N Petals and Archies Online, offering a wide range of gifts for various occasions with nationwide delivery.
How to start gift shop business?
Research your target market and source unique, appealing products.
Establish an online or physical storefront and promote your offerings through marketing and networking.
The internet has given us many possibilities. You can buy or sell products online. Many studies suggest that the gifting industry in India is growing rapidly which is a combination of traditional celebrations and the increasing popularity of personalized and creative gifts for all occasions.
If you are thinking of starting an online gifting business, then this is a profitable business. By starting an online gifting business, you can show that you appreciate your customers’ support, help them celebrate important events, and yield an effective way to remind them about your brand. The gifting business in India is booming, which is boosted by growing demand for personalized, and occasion-specific gifts across various festivals and events.
In this article, learn how to start a gifting business:
The foremost thing in starting a gift business is to find the niche, which is knowing what type of consumer base and type of gifts you want to sell. This is like your ultimate decision as an entrepreneur.
You should research what the customers are usually looking for when they are searching on the internet. The gift which they are looking for must be unique and is not available in the market or any other retail store.
Knowing the niche of your market can help you build a base for reliable customers and expand your product range with products that align with your brand.
The different online gift business ideas are as follows:
Starting a Gifting Business – Have Your Own Physical Store
This is one of the significant roles whenever you start a gifting business. It goes the same for an online business. The area of business is crucial because it helps you determine an assurance that customers can quickly get access to your store first.
Location can help you deliver the best customer service with the help of a website. It is also important that you have a website of your own along with selling on other marketplaces such as Amazon, Flipkart, or eBay. Selling your products on these hosted platforms would not give you the liberty to make any changes.
Know Which Audience to Target
Before starting an online gifting business, it is recommended to know who will be your target audience. Think of the age group and the type of gifts you are going to sell. Think of who among them will buy your gift items. Knowing the target audience can give you a wider view and help make your gift items sell fast.
Craft and Implement a Winning Marketing Plan
Starting a successful gifting business involves crafting and implementing a winning marketing plan. This plan should encompass strategies for product promotion, customer acquisition, and brand building. It includes steps such as identifying your target audience, creating compelling product listings, optimizing your website for search engines, leveraging social media, and utilizing email marketing to engage and retain customers. A well-executed marketing plan is essential for attracting potential buyers, converting them into customers, and building a loyal customer base for your online gift business.
Choose the Right Supplier
Starting a Gifting Business – Choose the Right Supplier
After setting up your website domain name, location, and whom to target, the next step in starting a gifting business is to find an appropriate supplier for your items. There are various suppliers available in the market today, like IndiaMart.com, Alibaba, and others. Suppliers can help you with all the right things, like taking care of your inventory, shipping, and packaging costs.
Optimize Your Website for SEO
Once you have a website, optimizing the site can improve your search ranking. Search engine optimization is the key to getting your website first on the Google page. Having a good strategy and keyword usage will help you drive a lot of traffic and customer engagement, which is important to determine a good website.
Packaging and Shipping
For packaging and shipping, consider using stylish or creative gift wrapping, like custom boxes, ribbons, or personalized wrapping, to make your products more special. Choose trusted shipping partners to ensure fast and safe delivery, and offer different options like standard or express shipping with clear delivery times. If you plan to ship worldwide, provide international shipping options but remember to factor in customs fees and taxes.
Choosing where to sell your products is one of the most important decisions when starting a gifting business. You have two main options: eCommerce platforms or marketplaces.
eCommerce platforms are websites where only you sell your products, like your own online store. Marketplaces, on the other hand, are websites where many sellers list their products, like Shopify or Etsy, where customers can shop from different vendors.
Before deciding where to sell, it’s important to check if the platform charges a monthly fee, as this could affect your product prices later on.
Know Your Competitors
It is obvious to have competition whenever you enter the business world. The gift industry is a common type of business. Therefore, you enter a monopoly market. To keep up with the competition, you must know everything about your rivals. Having a good knowledge of your competitor’s strengths and weaknesses can help you improve your services. Try to ideate unique gifting business ideas to stand out from the competitors.
Observing the categories of products and their business strategies can help you identify and implement better ideas for your customers. Besides getting an overall idea of how to enhance your services, you can also add different products. This will allow you to be creative and innovative to develop unique gifting ideas.
Starting a Gifting Business – Having a Social Media Presence
Social media has become an integral part of many of us and many businesses as well. We are living in a time where every piece of information is obtained through social media platforms.
A social media presence can make your brand a powerful one. Most people spend their time on social media platforms like Facebook, Twitter, Instagram, and LinkedIn, among others.
These platforms have their advertising methods and business promotion tools. Putting up an ad on these platforms for your brand can help reach a wider audience. As a result of this, your brand awareness will also grow.
Social media platforms allow you to use high-quality images, graphics, and content that can attract customers. The content on social media is highly appealing, and people easily get attracted to such things.
Having said that, a presence on these social platforms can help to have an interactive relationship with your customers, thus improving the bond between you two. It is a platform for prompt discussion, where customers can ask you questions and expect responses within a few hours. This will also likely help you save from any possible failures.
Where Do US Consumers Look for Holiday Gifts
The graph shows the percentage of US consumers who look for holiday gifts in different places. The top three places are store displays (38%), retailers’ websites (36%), and holiday catalogs and flyers (28%). Other places where consumers look for holiday gifts include Black Friday sales (28%), social media (18%), and gift guides (17%). Retailers should be aware of this and make sure that their products are visible and accessible to consumers in all the channels they are shopping.
Providing Robust Customer Service
Take into account the customer experience in every facet of your company. Consider the user experience when creating a website. Be the first to call out and extend assistance, being reachable through all available channels.
Another facet of proactive customer care is cultivating a loyal customer base. To grow your clientele and retain existing clients, consider providing referral cards and discounts. Make sure you request positive customer testimonials for your social proof.
Tips to Make Your Gifting Business Successful
Give different price options: Customers have a budget in mind for gifts. Offer three price levels—low, mid, and high—so they can choose what suits them best.
Know your customers: People pick gifts based on the receiver’s personality and lifestyle. Personal gifts feel more special and meaningful.
Make packaging look great: Good packaging makes a big difference. Use strong and stylish materials so the gift looks nice and is good for photos.
Conclusion
An online business in such times can be a booming business. Starting an online business can be a challenging task in the already competitive market. It is best to have an understanding of how the business is operated and to come up with a plan.
To have a successful online gifting business, follow the above methods. These points can help you with a good gift shop business plan and an overall idea before venturing into the actual market and ensuring huge profits on a long-term basis.
FAQs
How to start a gifting business?
Create a gift shop business plan, Know your niche, Have your own physical store, Know which Audience to Target, Choose the right supplier, Optimise your website for SEO, Know your competitors, and Have a social media presence.
Are online gift shops profitable?
Yes. Online gift shops are extremely profitable because the costs of running the business are quite low.
How can I grow my gifting business?
Market your gifting business on social media, optimize your website for SEO, offer personalized products, provide excellent customer service, and leverage email marketing.
How to start corporate gifting business?
To start a corporate gifting business, research the market, make an attractive corporate gifting business model, identify target clients, source quality products, set pricing, create a professional brand, and develop a robust online presence for easy access by corporate customers. There are many successful corporate gifting companies in India to take inspiration from.
How to start online gift business?
To start an online gift business, choose the type of gifts you want to sell. Create a website or join an online marketplace. Take good pictures of your products, set reasonable prices, and promote your store on social media. Make sure to offer fast shipping and nice packaging.
How to start a gift business from home?
To start a gift business from home, pick your gift items, create an online store, promote your products, and pack and ship the orders yourself.
How to start return gift business from home?
To start a return gift business from home, select your gift items, create an online store, promote your products, and pack and ship the orders.
What are online gift business ideas?
The different online gift business ideas can be Handmade gifts or cards, Seasonal gifts, Souvenirs, Personalized gifts, and Novelty items.
How to start a gift shop online?
To start a gift shop online, choose the gifts you want to sell, create a website or join a marketplace, take good pictures of your products, set prices, and promote your shop on social media. Make sure to offer good packaging and fast delivery.
What are return gifts business ideas?
The return gifts business ideas may include items like Personalized keychains, Customized mugs, Handmade soaps or candles, Themed gift sets, Stationery items, Snack boxes, Fridge magnets.
What are gifting business ideas?
Some gifting business ideas include Customized Gifts, Gift Baskets, Handmade Crafts, Corporate Gifts, Eco-Friendly Gifts, Subscription Boxes, Event-Specific Gifts. A profitable gift business requires creative packaging, reliable shipping, and excellent customer service.
How to start an online gift box business?
To start an online gift box business Pick a theme, get products, make a website, design packaging, promote your business, allow customization, provide good service.
Is gifting business profitable?
Yes, the gifting business can be profitable due to high demand, customization options, low overhead costs, seasonal sales, and a wide range of products.