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  • CARS24 – How It Helps Users Sell the Used Cars in Less Than a Day?

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

    Selling a car used to be a tedious task before the online portals made our lives easier. One such portal, which the former skipper of the Indian cricket team, Mahendra Singh Dhoni endorses is CARS24.

    Founded by Vikram Chopra, Mehul Agrawal, Gajendra Jangid, and Ruchit Agarwal, CARS24 is an e-commerce platform focused on online car buying and selling, which aims to make the whole buying and selling process of cars easier and more efficient.

    CARS24 is now a unicorn used car company. The funding on November 24, 2020, has led the company to enter the Unicorn Club by raising $200 million in financing in the Series A round. It was led by DST Global with a post-money valuation of CARS24 being $1 billion. The current valuation of CARS24 is $3.3 billion.

    Read on to learn more about CARS24 and its founders, history, business model, revenue model, shareholding, competitors, funding, growth, and more.

    CARS24 Company Details

    Startup Name CARS24
    Headquarter Gurgaon, India
    Sector Automotive
    Founders Gajendra Jangid, Mehul Agrawal, Ruchit Agarwal, Vikram Chopra
    Founded August 2015
    Parent Organization Global Car Group
    Valuation $3.23B billion (as of November 2024)
    Website www.cars24.com

    About CARS24
    CARS24 – Industry
    CARS24 – Founders/Owners and Team
    CARS24 – Startup Story
    CARS24 – Mission and Vision
    CARS24 – Name, Tagline and Logo
    CARS24 – Business Model and Revenue Model
    CARS24 – Growth and Revenue
    CARS24 – Financials
    CARS24 – Products and Services
    CARS24 – Challenges
    CARS24 – Competitors
    CARS24 – Funding and Investors
    CARS24 – Shareholding
    CARS24 – ESOPs
    CARS24 – Campaign
    CARS24 – Partnerships
    CARS24 – Future Plans

    About CARS24

    CARS24 is a cutting-edge e-commerce platform for pre-owned autos, including cars and bikes, which strives to make buying and selling autos a breeze. The platform offers a wide range of certified cars along with smooth and convenient home delivery facilities with the click of a button.

    On the other hand, the company also takes care of its sellers, whom it promises to credit the best price of their cars within an hour. With the AI-enabled pricing system that empowers the startup, CARS24 can display the accurate market price and the appraisal value of the vehicle.

    CARS24 startup is an ISO 9001:2015 certified company and one of the fastest-growing used car marketplaces in India. CARS24 is the first company in the used-car industry that brought a ‘transaction-led’ approach to selling a car. With this portal, a potential car owner can easily sell their car privately with the utmost security in less than 2 hours and get paid instantly. On the other end, CARS24 has thousands of used car businesses that buy these cars online via mobile auctions from potential car owners across India.

    The company, though just 6 years old, has become highly sought-after due to the demand of the supply side conducting over 100,000 transactions a year. CARS24 buys all these cars from more than 15 cities across the country and sells them to over 100 cities in India. The company’s unique C2B model has helped it to leapfrog the existing C2C and B2C models obstructively.

    Building this empire on its unique advantages, CARS24 dominates the used car ecosystem that includes sectors such as financial services, and information services. Apart from dealing in used cars online, CARS24 also has an offline presence in terms of brick-and-mortar stores, with more than 155 branches in over 35 cities in India.

    CARS24 is disrupting the pre-owned car industry in India and addressing the challenges faced by car owners, by providing them with a world-class customer experience that is quick, easy, and hassle-free.

    CARS24 also received an NBFC license from the Reserve Bank of India (RBI) for its new entity — CARS24 Financial Services. With CARS24 Financial Services, the company will facilitate vehicle loans to customers as well as finance channel partners to help them expand their businesses. The customers will be eligible for a credit based on the car value they are buying. For consumers, the average ticket size of a loan would be INR 2.5 Lakh – INR 3 Lakh.

    CARS24 – Industry

    The used car market in India was valued at $31.62 billion in 2024 and will probably reach around $63.87 billion by 2029. This is an industry that hardly had to face any after-effects of the COVID-19 pandemic. The CAGR of the industry has been registered at 15.10% during the period between 2024 and 2029.

    CARS24 – Founders/Owners and Team

    Vikram Chopra, Mehul Agrawal, Gajendra Jangid, and Ruchit Agarwal are the founders of CARS24.

    Vikram Chopra

    Cars24 Founders
    Vikram Chopra, CEO and Co-Founder of CARS24

    Vikram Chopra is the CEO and Co-Founder of CARS24. He has a BTech and MTech in Engineering from the Indian Institute of Technology, Bombay, and earned an MBA in Finance from the University of Pennsylvania. Vikram is a former Co-Founder of FabFurnish an Investment Analyst of Sequoia Capital and also a Business Analyst at McKinsey & Company.

    Mehul Agrawal

    Cars24 Founders
    Mehul Agrawal, Co-Founder and COO of CARS24

    Mehul Agrawal is the Co-Founder and COO of CARS24- He holds an MBA from IIM Calcutta and has worked with BCG in the past. Earlier, Mehul started an online furniture company called FabFurnish.

    Gajendra Jangid

    Cars24 Founders
    Gajendra Jangid, CMO of CARS24

    Gajendra Jangid is the Co-Founder and CMO of CARS24 – Like Vikram, Gajendra too has a BTech and MTech in Engineering at the Indian Institute of Technology, Bombay. Before co-founding CARS24, Gajendra was working with Schlumberger.

    Ruchit Agarwal

    Cars24 Founders
    Co-Founder and Chief Financial Officer of CARS24

    Ruchit Agarwal is the Co-Founder and Chief Financial Officer of CARS24– Graduated from Cornell University, Ruchit was a Vice President at Bank of America Merrill Lynch before co-founding CARS24.


    Cars24 Business Model | How Cars24 Make Money
    Explore the Cars24 business model and discover how this AutoTech company generates revenue through innovative solutions for buying, selling, and financing pre-owned cars.


    CARS24 – Startup Story

    On scanning the used cars industry, the founders quickly discovered that the industry was in utter chaos. Besides, the industry is full of loopholes that went unmended from the very beginning. A standard procedure is thus, totally absent when it comes to selling or purchasing a used car. Furthermore, the industry was also devoid of any technological advancements that would help in the pricing of the used cars and ultimately prove to be a boon.

    Another obstacle related to the used cars market is in finding access to the potential users without bumping into jumbled market players who aren’t aware of a detailed appraisal of the car. Therefore, after a keen observation of the discrepancies in the market, the founders of CARS24 decided to come up with a technology that would help resolve these issues and simplify the process of purchasing and selling used cars online.

    CARS24 – Mission and Vision

    “Our mission is to revolutionise the way used cars are bought and sold across the world”, says the mission statement of the company.

    The vision of the company is to revolutionize the way used cars are sold by coming up with an efficient and reliable way for car owners to sell used cars at a reasonable price.

    Though CARS24 hasn’t disclosed a naming story, the name CARS24 has probably come from their idea of emerging as a 24/7 car buying and selling platform.

    Cars24 Logo
    CARS24 Logo

    CARS24 – Business Model and Revenue Model

    The business model of CARS24 is based on a used-car resale business model. The CARS24 business model revolves around the parameters of buying any car from its owner at the best price compared with other car resale services in the area. Basically, what CARSs24 aims to offer Indian consumers is an alternative to other tedious means of selling a used car, thus making this process simple and convenient.

    CARS24 offers a guaranteed price on any car, regardless of the model, age, or condition. So, what happens is that used car owners can sell their car in just a single visit to any CARS24 branch. Also, the user can obtain a rough valuation that is based on the details of their car online on this portal. The potential sellers who sell their cars on this platform receive an instant payment.

    CARS24 also manages the handover of legal documentation relating to vehicle registration, if any, at no additional cost to the seller. This company mainly operates in areas like automotive, e-commerce, retail, and used car trade, and has grown tremendously since its inception based on this stellar model.

    CARS24 follows a customer-to-business (C2B) model. It buys cars from individuals and sells them to dealers. Unlike a classified platform, CARS24 enables end-to-end transactions and charges a commission for each transaction, which equals 4-5% of each transaction amount. The sale of the pre-owned is the largest revenue driver for the company. Next, comes the financing services that CARS24 offers its customers, followed by the commission and service income. The unicorn user-car retailers also earn non-operating revenues from the return on financial assets.


    Cars24 Business Model | How Cars24 Make Money
    Explore the Cars24 business model and discover how this AutoTech company generates revenue through innovative solutions for buying, selling, and financing pre-owned cars.


    CARS24 – Growth and Revenue

    CARS24 is currently hailed as the market leader in the online used car space with over 90% of the market share. The company has clocked over 4 lakh transactions to date.

    Mega Refurbishment Labs

    CARS24 announced its plans to launch refurbishment facilities called ‘Mega Refurbishment Labs’ (MRLs) on October 20, 2021.

    CARS24 – Financials

    CARS24’s financial performance shows growth in revenue but continued losses over the years. Expenses have risen consistently, impacting profitability.

    Particulars FY24 FY23 FY22 FY21 FY20
    Revenue INR 6,981.8 crore INR 5,584.6 crore INR 6,008.3 crore INR 2,775.6 crore INR 3,065.2 crore
    Expenses INR 7,487.9 crore INR 6,052.4 crore INR 6,256.3 crore INR 2,967.1 crore INR 3,356.2 crore
    Profit/Loss INR -498.4 crore INR -467.8 crore INR -248.1 crore INR -191.5 crore INR -291.8 crore
    CARS24 Financials
    CARS24 Financials

    CARS24 Revenue:

    Particulars FY24 FY23
    Revenue from operations INR 6,917.1 crore INR 5,529.6 crore
    Other income INR 64.8 crore INR 55 crore
    Total revenue INR 6,981.8 crore INR 5,584.6 crore
    • Revenue from operations grew from INR 5,529.6 crore in FY23 to INR 6,917.1 crore in FY24.
    • Other income slightly increased from INR 55 crore in FY23 to INR 64.8 crore in FY24.

    CARS24 Profit/Loss:

    Particulars FY24 FY23
    Gross profit/loss INR -506.1 crore INR -467.8 crore
    Operating profit/loss INR -506.1 crore INR -467.8 crore
    Net profit/loss INR -498.4 crore INR -467.8 crore
    • Gross loss increased from INR 467.8 crore in FY23 to INR 506.1 crore in FY24.
    • Operating loss also grew from INR 467.8 crore in FY23 to INR 506.1 crore in FY24.
    • Net loss widened from INR 467.8 crore in FY23 to INR 498.4 crore in FY24.

    CARS24 Expenses:

    Particulars FY24 FY23
    Purchases of stock-in-trade INR 6,019.3 crore INR 5,038.4 crore
    Changes in inventories INR 87.3 crore INR (107.9) crore
    Employee benefit expense INR 524.5 crore INR 478.3 crore
    Finance costs INR 112.5 crore INR 92.9 crore
    Amortization & Depreciation INR 212.7 crore INR 89.8 crore
    Other expenses INR 531.7 crore INR 460.9 crore
    Total expenses INR 7,487.9 crore INR 6,052.4 crore
    • Stock-in-trade purchases increased from INR 5,038.4 crore in FY23 to INR 6,019.3 crore in FY24.
    • Employee expenses rose from INR 478.3 crore in FY23 to INR 524.5 crore in FY24.
    • Depreciation and amortization costs jumped from INR 89.8 crore in FY23 to INR 212.7 crore in FY24.

    Quick Summary:

    • Revenue: Increased by INR 1,397.2 crore (25%), indicating business growth.
    • Expenses: Increased by INR 1,435.5 crore (24%), driven by higher stock-in-trade purchases and employee costs.
    • Profit/(Loss): Net loss increased by INR 30.6 crore (7%), reflecting rising expenses impacting profitability.

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    CARS24 – Products and Services

    R&D Center

    CARS24 opened its second research and development (R&D) facility in Bengaluru, Karnataka, on October 6, 2023, with the goal of promoting growth, innovation, and ecosystem development.

    eChallan Service

    CARS24 announces the launch of its eChallan service, on September 6, 2023. Through the CARS24 website and mobile application, private vehicle owners can monitor and clear their outstanding challans thanks to this feature.

    Pilot Program

    CARS24 launched a pilot program in Gurgaon that allows users to hire drivers, according to a March 12, 2024, news story. This service was introduced earlier in March with the intention of measuring consumer reaction in Gurgaon before going national. Car owners can hire drivers for round-trip, one-way, and out-of-town journeys through the pilot program.

    CARS24 – Challenges

    The market of used cars sure has a huge potential for growth and this is why most of the startups of today are eying this market. Therefore, CARS24 needs to fight the newcomers in the industry and tackle the existing challenges in the market from the older players. Furthermore, ensuring an adequate supply of used cars might also emerge as a challenge going forward.

    CARS24 Shutdown of Supply-Focused Vertical

    The company decided to shut down its businesses that strictly focus on supply in around 82 cities of India on December 10, 2021. The company would only be running its supply-side business verticals in the top 100 cities of India, as per an internal note exchanged between the co-founders of the country and its employees.

    CARS24 layoffs

    CARS24 has announced layoffs of around 600 employees. The used car unicorn marketplace follows many other Indian companies like Vedantu, Unacademy, Meesho, and more, which have already laid off a considerable chunk of their employees between April and May 2022. The main reasons for the layoffs in these companies are cutting costs, fear of the dearth of fundraisers, and the apprehension of a supposed market recession that will take place soon. The CARS24 layoffs have taken place because the startup was looking forward to automatize operations and eventually cutting costs. This layoff of nearly 600 of its staff as announced by CARS24 on May 19, 2022, has made the company with 6.6% of its total workforce.

    CARS24 High-Level Exits

    After layoffs, CARS24 sees numerous top-level exits that the startup will see in July 2022. This will include Kingshuk Sanyal, Vice President and Business Head of CARS24; Mrinal Sinha, Chief Human Resources Officer of CARS24 and Global CTO of CARS24, Jitendra Agrawal, leaving the firm.

    CARS24 – Competitors

    CARS24 directly faces cut-throat competition in the market. It competes with companies that operate in the same segment and cater to the same target audience such as:

    CARS24 – Funding and Investors

    CARS24 has raised a total of around $1.3 billion over 17 rounds of funding to date. The company entered the unicorn club on November 24, 2020, by raising $200 million in a Series A round. It was led by DST Global with a post-money valuation of CARS24 being $1 billion. CARS24 was the second company to achieve unicorn status in the used car space.

    CARS24 has seen its Series G round of fundraising led by Alpha Wave Global on December 20, 2021, where the used-car unicorn has raised $400 million, which includes a cumulative debt funding of $100 million.

    CARS24 had previously seen a massive $450 million round of equity and debt led by Softbank, Tencent, DST Global, and others on September 20, 2021. With the funding round, the valuation of the company turns $3.3 billion, as of December 20, 2021.

    Here is a list of all the finding rounds of CARS24-

    Date Stage Amount Investor
    July 27, 2024 Corporate Round $30 Million Global Car Group
    December 20, 2021 Debt Financing $91.2 Million
    December 20, 2021 Series G $400 Million Alpha Wave Global
    November 30, 2021 Debt Financing $20 Million Commercial Bank of Dubai
    September 20, 2021 Equity and debt round $450 Million Softbank, Tencent, DST Global
    September 10, 2021 Series F $258.6 Million DST Asia, Alpha Wave Incubation, Moore Strategic Partners and Tencent Holdings
    June 30, 2021 Debt Round $1.36 Million Trifecta Capital
    November 24, 2020 Series E $200 Million DST Global
    November 6, 2019 Venture Round $42.2 Million Global Car Group
    October 17, 2019 Series D $100 Million KCK Global, Unbound
    June 7, 2018 Series C $50 Million KCK, Kingsway Capital, MPGI, Sequoia Capital India
    January 2018 Seed Round

    In August, Mahendra Singh Dhoni had also invested an undisclosed amount in CARS24 as a part of a Series D round. Following the deal, Dhoni became the brand ambassador and owned equity in the company.

    CARS24 initially used to buy cars on behalf of the dealers, which it continued till 2019. However, it has now emerged as one of the leading used car marketplaces across the country, and the company has also started to operate in Australia, the UK, and the Middle East.

    As per June 18, 2021 reports, the company began its operations in Sharjah, Dubai, Abu Dhabi, and Brisbane in Australia. Furthermore, it will be resuming its functions soon in Sydney and Melbourne.

    Additionally, it also mentioned starting its operations in Southeast Asian countries and the countries of the Middle East. The total budget of the company for its international expansion is announced to be more than $100 million.

    CARS24 IPO

    CARS24’s Singapore entity has converted itself into a public entity on October 20, 2021. Since then, in 2024, Co-Founder Gajendra Jangid announced plans for an IPO coming out sometime in the near future. Henceforth, the company will be known as Global Car Group Limited, which was earlier recognized as Global Car Group Pte. Ltd. Furthermore, M.S Dhoni had taken a partial exit from the company.


    What are the reasons behind the increase in demand for used cars ?
    This Pandemic has brought many changes in our lifestyles and hence the market. Even before the pandemic the demand for the used car was so high not only in India but also globally.


    CARS24 – Shareholding

    CARS24 Shareholding pattern as of August 2023 (source: Tracxn):

    CARS24 Shareholders Percentage
    Vikram Chopra 5.4%
    Mehul Agrawal 4.9%
    Ruchit Agrawal 1.6%
    Gajendra Jangid 0.4%
    Kingsway Capital 9.8%
    DST Global 17.9%
    Tencent 7.4%
    Alpha Wave Global 9.0%
    Peak XV Partners 4.8%
    SVF Investment Corp 4.0%
    KCK Global Limited 7.6%
    Indian Continent Investment 3.0%
    Angel 1.7%
    ESOP Pool 4.2%
    Others 18.3%
    CARS24 Shareholding
    CARS24 Shareholding

    CARS24 – ESOPs

    The leading used-car selling platform stated that it would be buying INR 75 crore worth of shares from its employees as part of its ESOP plan. This single buyback is estimated to be valued to be more than half of the amount that the company has sold to its employee shareholders as of now.

    CARS24 – Campaign

    CARS24 Campaign

    Buying A Car? CARS24 MRL Check Wali Hi Lena Yaar

    Accordingly, the ad highlights CARS24’s solutions, which guarantee premium-quality cars and streamline the purchasing procedure. Designed by Ogilvy (North), MS Dhoni and the enormous MRLs become the movie’s protagonists.

    CARS24 “Hidden Car Surprises” Campaign

    Say Goodbye to “Hidden Car Surprises” with CarTruth by CARS24

    CARS24, a leading autotech platform in India, has introduced CarTruth, a Pre-Delivery Inspection (PDI) service. Designed to address buyer concerns about hidden mechanical issues or flaws, this service ensures confidence in vehicle purchases. The launch is supported by a new campaign highlighting its benefits.

    CARS24 – Partnerships

    Here are some of the prominent CARS24 partnerships:

    Just this year, in 2024. CARS24 partnered with BlackSuit, a top legal services provider on Nov 26, 2024. To improve compliance, enhance customer confidence, and streamline ownership transfers. They also partnered with Truecaller on August 21, 2024, to elevate customer experience with safe, efficient, and trusted business communication. Prior to both of these partnerships, CARS24 had partnered with Lawyered to offer a Traffic Challan solution aimed at simplifying the challan resolution process.

    Driva

    Australian online car financing company Driva partnered with CARS24 on September 13, 2021, with an aim to extend a loan-matching system that will help customers check out with finance within five minutes

    Poonawalla Fincorp

    CARS24 and Poonawalla Fincorp Ltd. have come together to fulfill the consumer loans originating through CARS24. They have announced their strategic partnership on November 22, 2021

    Bajaj Finance

    CARS24 partnered with Bajaj Finance Ltd. on December 30, 2021, to make used car financing easy and transparent, thereby facilitating a quick, frictionless, and streamlined shopping experience

    Kotak General Insurance

    Kotak Mahindra General Insurance Company Ltd has partnered with CARS24 Financial Services Private Ltd to offer motor insurance services to buyers of used cars on February 2, 2022.

    CARS24 – Future Plans

    CARS24 has made a commitment to improving internal diversity by aiming for a 50% rise in the proportion of women on its staff. This calculated approach positions the corporation as a socially conscious and innovative organization in the eyes of its stakeholders, reflecting the company’s commitment to promoting diversity and innovation within its own ranks.

    CARS24 also plans to expand its reach and strengthen its presence in the used car market, focusing on technology to simplify car buying and selling.

    FAQs

    What does Cars24 do?

    Cars24 is an online platform for buying, selling, and financing used cars, bikes, and commercial vehicles.

    What is the valuation of CARS24?

    CARS24 has already turned a unicorn in November 2020. The valuation of the company is estimated at $3.23B billion as of 2022.

    What is Cars24?

    CARS24 is an online used car marketplace where you can buy and sell used cars.

    Who is the owner of Cars24?

    Cars24 operates under Global Car Group, which is the parent of the company.

    Who are Cars24 founders?

    CARS24 was founded in 2015 by Vikram Chopra, Mehul Agrawal, Gajendra Jangid and Ruchit Agarwal.

    Which is the parent company of CARS24?

    Global Car Group is the parent company of CARS24.

    What is Cars24 business model?

    Cars24 operates a digital platform for buying and selling used cars, bikes, and commercial vehicles. It earns revenue through service fees from sellers, commissions from buyers, and car loans and insurance services.

    What is Cars24 revenue model?

    Cars24’s revenue model includes service fees from vehicle sellers, commissions from buyers, and income from car loans, insurance, and other value-added services.

    What is the operating revenue of CARS24?

    CARS24 reported operating revenue of INR 6,917 crore in FY24, and it reported its operating revenues to be around INR 5,530 crore in FY23.

    How to sell cars online in India with CARS24?

    CARS24 is the newest destination to sell cars. If you want to sell cars online in India with CARS24, then you simply need to:

    • Book an appointment by filling in all the information on the website, complete with the date and place of appointment
    • Visit the nearest branch and let the company officials inspect your car
    • Cars24 will provide you with the best price for your car and will handle the documentation and the RC transfer.

    Can you sell used cars in Bangalore via Cars24?

    Selling used cars in Bangalore with Cars24 is easy and effective for all now.

    Is CARS24 an MNC or not?

    If you are wondering whether CARS24 is an MNC or not, then you should know that CARS24 is a startup and still not an MNC.

  • Tesla Decides on Showroom Sites in Mumbai and Delhi

    Elon Musk-led electric vehicle manufacturer Tesla is allegedly finalising two locations for its showrooms in Delhi and Mumbai, marking another milestone in the company’s efforts to establish a foothold in India. According to sources cited by an international news agency, the company has decided on locations for its showrooms, which will span 5,000 square feet and be located in Mumbai’s Bandra Kurla Complex and Delhi’s Aerocity. According to the report, these showrooms would only be used to sell the company’s imported EVs; they would not be used as service centres. This comes after it was revealed in December of last year that Tesla was in negotiations with prominent real estate company DLF to look at potential locations for its showroom in India, including the Cyber Hub complex in Gurugram and DLF’s Avenue Mall in Delhi.

    Additionally, the development coincides with the company’s eagerly awaited debut in the Indian market. Musk, the richest man in the world and the CEO of Tesla, met Prime Minister Narendra Modi last week while he was in the United States. During their conversation, Musk talked about topics that Modi is “passionate about, such as space, mobility, technology, and innovation,” according to a post on X.

    Tesla Announces New Hiring Plans in India

    Tesla has taken a big step by starting its employment process in India in this short time frame and after Modi’s visit to the US, where India and US President Donald Trump agreed on a trade deal roadmap. It would appear that Tesla is reaffirming its plan to enter India.

    Tesla, which has long had a small presence in India, is currently hiring for 13 positions, both back-end and customer-facing ones. Following years of negotiations that experienced numerous setbacks due to tax exemptions and local manufacturing regulations, the news has rekindled rumours regarding Tesla’s long-awaited debut into India. Musk has long criticised India’s high import taxes, claiming that they are a significant obstacle to Tesla’s growth there. At the moment of Tesla’s action, US President Donald Trump is advocating for strict tariffs.

    Picture Still Not Clear

    Tesla’s abrupt decision to begin hiring in India has raised the prospect of large investments coming to the nation, but is there more to this than what first appears? Whether Tesla will get the tax breaks it has long desired is still up in the air. Additionally, we are currently unaware of Tesla’s plans to manufacture or assemble in India. However, the timing of Tesla’s ambitions to hire people in India has sparked a lot of debate due to growing tariff concerns and Musk’s tight relationship with Trump.

    Now a significant Trump buddy, Elon Musk has a lot of influence within the government. Trump’s election to a second term in office means that US trade policy will probably become more assertive. Although Tesla had previously backed out of its intentions for India, the country may now feel pressured to provide more favourable terms due to the shifting political climate. Tesla has been pursuing reduced import taxes for years prior to making significant investments in India. In the past, New Delhi has lowered electric vehicle import duties for businesses that made at least 41.5 billion rupees ($500 million) and set up local manufacturing within three years. However, Tesla faces growing competition in India’s quickly changing EV industry.


    Tesla Unveils Hiring Plans for India Expansion
    Tesla announces new hiring plans in India, signaling its commitment to expanding operations and entering the Indian market.


  • RBI Releases App to Offer Financial and Economic Data Access

    A mobile application developed by the Reserve Bank of India (RBI) will provide users with access to over 11,000 distinct sets of economic data about the Indian economy. The RBIDATA app allows users to download statistics for analysis and includes information on data source, unit of measurement, frequency, and recent developments for better comprehension. The software is designed to help researchers, students, and the general public, the central bank said in a statement. It also provides fast access to the database on the Indian economy webpage.

    This comes at a time when, in addition to launching programs for better data access throughout the nation, the RBI is also implementing a number of measures to fight financial crime and enhance transaction security. In order to combat cybersecurity threats and illicit actions like phishing, the central bank, for example, launched a special domain, “bank.in,” for Indian banks earlier this month.

    Commenting on this development Rajjat Gulati, Co-Founder, plutosONE stated, “The Reserve Bank of India is a treasure trove of information about the Indian Economy. From data about Payment Systems, to Macroeconomic Indicators, to the opinions of Policy-makers, Business Leaders depend on this information for knowledge and decision-making. By releasing the RBIDATA App, the RBI has taken a large step towards making this information much more accessible. Anyone looking to understand the Indian Economy or take Business Decisions will now have access in the palm of their hands. We know this will greatly benefit our workflows.”

    Echoing similar thoughts, Rajesh Katoch, CEO, EZ Capital said, “The Reserve Bank of India (RBI) has made an important move in the direction of greater transparency and access to financial data with its new mobile application, RBI Data. This revolutionary platform empowers the user through instant access to a treasure of economic and financial data, comprising major indicators, reports, and statistics that form the basis for sound decision-making. In the age of data-driven insights, the RBI Data app is an invaluable resource for researchers, policymakers, and the public at large. By providing access to this information at their fingertips, the RBI is not only encouraging a culture of engaged financial literacy but also active participation in the economic landscape of India.”

    Further applauding the development, Sahil Lakshmanan, Chief Business Officer, CarePal Money stated,”The launch of the RBIDATA app is a significant step toward democratizing access to economic and financial data in India. For the lending industry, access to comprehensive macroeconomic and financial data is crucial for assessing market trends, credit risk, and economic stability. With features enabling real-time data analysis, the RBIDATA app can help lenders make more informed decisions, improve risk assessment models, and ultimately drive financial inclusion by enabling better access to credit.”

    ‘bank.in’ to Combat Financial Fraud

    Recently, the Reserve Bank of India has launched an exclusive domain name for Indian banks, “bank.in.”. This was announced at the Monetary Policy Committee meeting by Sanjay Malhotra, the recently appointed governor of the RBI. Later on, the central bank would also launch “fin.in” for the financial industry. “The Reserve Bank shall implement the ‘bank.in’ exclusive Internet domain for Indian banks,” the central bank stated in its most recent notification. This domain name registration will start in April of this year. This will lessen the likelihood of banking fraud. The finance industry’s “fin.in” domain will come after this. All Indian banks will be required to use the “bank.in” domain starting in April 2025.

    This would lessen digital fraud by assisting consumers in distinguishing authentic banking websites from counterfeit and similar ones. Stricter regulations for online banking have been strengthened by the RBI’s introduction of Additional Factor of Authentication (AFA) for domestic digital payments. The Reserve Bank has been taking a number of steps to improve digital security in the banking and payments system, according to the central bank’s official statement. One such approach is the implementation of Additional Factor of Authentication (AFA) for domestic digital payments. It is suggested that AFA be expanded to include digital payments made to offshore merchants who have been granted access to such authentication.

    Ongoing Scenario of Cybercrime in India

    A report by the Data Security Council of India claims that the country’s cyber threat landscape has reached a turning point, characterised by an unparalleled level of sophistication and number of threats aimed at both individuals and organisations. This research identifies 369.01 million unique malware detections using telemetry data from Seqrite’s installation base, which includes 8.44 million endpoints across the country. Rapid digitalisation in India has greatly improved connectivity and technological adoption in a number of industries, but it has also increased the attack surface and made the country more vulnerable to cyberattacks. These findings, which highlight important trends, threat vectors, and strategic implications for organisations, show the growing problems posed by cyber threats amid India’s rapid digital transformation.


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  • Top Backlink Checker Tools in 2025 – Free and Paid

    Creating a website is easy, but maintaining it is a big responsibility. Each website is assigned its own Google rank by certain criteria. One such criterion is to have a good number of quality backlinks.

    A backlink, also known as an inbound link or incoming link, is a link from one website that points to a specific page on another website. Backlinks play a crucial role in the way search engines rank websites. When a website links to another website, it acts as a “vote of confidence” for the linked website and tells search engines that the content on the linked website is valuable and relevant.

    Dofollow: Dofollow links are the most common type of backlinks and are used by search engines to determine the relevance and authority of a website. They pass link juice or link equity to the linked website, which helps to increase its search engine rankings.

    Nofollow: Nofollow links do not pass link juice and are used to indicate that a website does not endorse the linked website.

    1. Search Engine Rankings: Backlinks are one of the most important factors that search engines like Google use to rank websites. Websites with a higher number of high-quality backlinks are more likely to rank higher in search engine results.
    2. Referral Traffic: Backlinks can also drive referral traffic to your website. When a user clicks on a link to your website from another website, they are directed to your site, which can increase your website’s traffic.
    3. Credibility and Authority: Backlinks can also help to establish credibility and authority for your website. When other websites link to your site, it is seen as a vote of confidence in the quality of your content and the authority of your website.
    4. Branding: Backlinks can also help to improve your website’s branding. When other websites link to your site, it can increase your website’s visibility and make it more likely that users will remember your brand.

    Backlink checker tools are an important part of any website owner’s SEO strategy. These tools allow users to analyze the backlinks (incoming links) pointing to their website or to a competitor’s website. With the help of backlink checker tools, website owners can identify potential link-building opportunities, track the effectiveness of their SEO strategies, and monitor their competitors’ backlink profiles. With so many backlink checker tools available online, it can be difficult to choose the best one. In this blog, we will take a closer look at some of the top backlink checker tools available and what makes them stand out.

    UberSuggest
    SE Ranking
    Seobility
    Linkody
    Serpstat
    Semrush
    Majestic SEO
    Rankwatch
    Ahrefs
    BuzzSumo
    SEO SpyGlass
    Google Search Console
    Open Link Profiler
    LinkMiner
    Moz Link Explorer

    UberSuggest

    WEBSITE UBERSUGGEST.ZENDESK.COM
    Rating 4.4
    Free Trial Yes
    Best For keyword research
    Ubersuggest - Top Backlink Checker Tool | Backlinks SEO Checker
    Ubersuggest – Top Backlink Checker Tool

    Ubersuggest (by Neil Patel) is a sophisticated SEO application for professionals and amateur researchers, that is capable of supporting the analysis of keywords, backlink analysis, and site scoring. Great for marketers and content creators, it capitalizes on its power to boost online findability and develop content strategies.

    Offering a plethora of features, Ubersuggest tackles many aspects of SEO including competitor analysis, domain suggestions, and search volume patterns. Its easy-to-use interface makes it accessible to beginners, but is also capable of professional use with high-end tools. A powerful tool to achieve SEO success, by being able to deliver practical insights.

    Some of the Top Features of UberSuggest are:

    • Identifies content competing for backlinks, and identifies potential backlink opportunities.
    • Builds out of keyword generation, incorporating metrics such as search volume, competition, and seasonality.
    • Monitors how words(keywords) rank for a given set of time frames as well as normalized term position analysis.
    • Analysis of SEO health and provides targeted actionable advice on how to enhance SEO.
    • Reveals the keyword strategy of the competitors as well as their backlink profile to use for comparison.
    • Real-time keyword information for Google, YouTube, and Amazon is available for advanced keyword discovery.

    Step 1: Get free access to the Ubersuggest website and sign up for an account.

    Step 2: Just type the keyword or area of focus in the search box.

    Step 3: Examine the reports created, such as keyword suggestions, backlinks, and site audit data.

    Step 4: Include filters for more specific narrowing your search according to specified criteria (i.e., location, language).

    Step 5: Use the rank tracking feature to monitor your keyword position updates over time.

    Pricing Plans

    Plan Pricing
    Individual $12/month
    Business $20/month
    Enterprise $40/month

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    SE Ranking

    WEBSITE SERANKING.COM
    Rating 4
    Free Trial Yes
    Best For Competitor analysis, Keyword tracking, and on-page SEO
    SE Ranking - Top Competitor Backlink Checker Tool
    SE Ranking – Top Backlink Checker Tool

    SE Ranking is a full SEO engine that offers all the necessary tools needed for performing keyword and rank analysis, for performing competitor analysis, for performing website audits, and for tracking backlinks. Founded in 2013 by Valery Kurilov, it is accessible to users of diverse experience levels, from newbies to experts.

    SE Ranking, known for its simplicity of use, and providing functionalities that are both numerous and powerful, includes a variety of SEO and PPC strategies. The platform is useful information to help achieve search ranking improvements, implement optimal website performance, and keep an eye on competitors in a consistent manner, which is a versatile tool that can help businesses and marketing practitioners with an online advantage.

    Some of the Top Features of SE Ranking are:

    • Monitors Google, Bing, and Yahoo rankings on mobile and desktop, and provides data about SERP features
    • Track the SEO PPC of the competitor like keyword, Google Ads log up to 20 competitors.
    • Reveals technical SEO issues at the page and subdomain levels and outputs to remediate priorities.
    • Executes backlink profile analysis that allows users to formulate a better strategy for implementing backlinking tactics and to discover the backlinking activity of their competitors.
    • Offers local rank tracking, reputation management, and Google Business Profile integration.
    • Can be easy to comprehend and filter data as well as to interpret data by using an intuitive interface.

    Steps to Use SE Ranking

    Step 1:Create an account on the SE Ranking website. A 14-day free trial is available for new users.

    Step 2:State the websites or the website you want to be analyzed (e.g.

    Step 3:It is possible to not only seize the opportunity but also assess the competitive field through a shopping tool, equipped with keywords.

    Step 4: In the Rank Tracker, it is determined how successful your keywords are.

    Step 5: Perform audits to determine technical factors that would impact your site’s search engine optimization (SEO) health.

    Step 6: Check out what your competitors are doing with the Competitor Research app.

    Step 7: The meaning of “clinical data” is often used broadly to consist of information used to assist in the diagnosis, scientific treatments, treatment of illnesses, and monitoring of a patient’s condition.

    Pricing Plans

    Plan Pricing
    Essentials $65/month
    Pro $119/month
    Business $259/month

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    Seobility

    WEBSITE WWW.SEOBILITY.NET
    Rating 4
    Free Trial Yes
    Best For improving search engine rankings
    Seobility - Top Backlink Checker Tool | Backlink Tracking
    Seobility – Top Backlink Checker Tool

    Seobility is an integrated SEO tool that can optimize a website conveniently by offering several features. It grew from a free tool in 2013 to become a professional platform for freelancers, agencies and enterprises of any size. Seobility contributes to a lift in search engine rankings by providing performance tools for keyword analysis, backlinking tracking, and website analysis. Thanks to its ease of use and powerful analysis, users can strengthen their SEO plans, address technical problems, and increase internet visibility effectively.

    Some of the Top Features of Seobility are:

    • Technical & Meta, Structure, and Content are beneficial to users in correcting meta description, internal linking, content duplication, and others.
    • The keyword performance of the website can be tracked by users on both desktop and mobile platforms. The tool delivers information about the search engine results page positions as well as provides suggestions for optimization, also based on a scan of on-page factors.
    • This capability enables the users to keep track of their link profile and the profile of their competitors. It offers comprehensive statistics for follow/nofollow links, and referring domains, and it also identifies opportunities for acquiring inbound links.
    • Seobility assists users in finding the right keywords by analyzing the search volume, the level of competition, and the URLs of the top-ranked web pages for a given term. This tool is essential for optimizing content strategies.
    • The term frequency-inverse document frequency-based tool can used to optimize the content for targeted keywords through the analysis of the content’s usage within an extended number of web pages.
    • Therein, users can infer competitors’ keyword and backlinks strategies, leading to the discovery of gaps and their potential for optimization.
    • Agencies can personalize reports with branding, which simplifies the delivery of results to clients.

    Steps to Use Seobility

    Step 1: Create an account on the Seobility website

    Step 2: Plan redesigned GNS3 Landfill Baker, Timberson, and Burton reference maps.

    Step 3: To perform an audit to identify technical problems and to get a recommendation for optimization.

    Step 4: Track keyword rankings by entering relevant search terms.

    Step 5: Take advantage of backlink analysis to understand your backlink profile as well as your competitor’s backlink profile.

    Step 6: Definitions of newly introduced terms and an evaluation of their effectiveness in steering traffic are given.

    Pricing Plans

    Plan Pricing
    Premium $50/month – 14 day free trial
    Agency $200/month

    Linkody

    WEBSITE WWW.LINKODY.COM
    Rating 4.8
    Free Trial Yes
    Best For Backlink monitoring and management
    Linkody - Top Backlink Checker Tool
    Linkody – Top Backlink Checker Tool

    Linkody is an advanced backlink monitoring tool. It helps business and SEO professionals manage their link profiles effectively. Launched in 2012, it enables real-time tracking, detailed reporting, and deep analysis for easy link management. It is useful for optimizing the link-building campaigns of users so that they track gained or lost backlinks and assess the quality of links in order to achieve better search rankings. With its intuitive interface and automated insights, it simplifies backlink monitoring, making it a valuable asset for marketers, agencies, and website owners aiming to enhance their SEO performance and online visibility.

    Some of the Top Features of Linkody are:

    • Provides new and lost backlinks in real time to notify users about their link profile.
    • A great competitor backlink checker that allows you to check competitors’ strategies of backlinks, which will help the user get a link-building opportunity.
    • Automatically generates and submits the disavow list to Google to make it easier to disavow bad backlinks.
    • Assess the quality of backlinks through metrics Domain Authority and Spam Score.
    • White-label reports with tailored data visualization for clients or stakeholders.
    • Backlink changes will be sent through alerts to be updated on time.
    • Google Analytics, Moz, Ahrefs, and Majestic are some of the deep insights connected with this tool.

    Steps to Use Linkody

    Step 1: Create an account on the Linkody website. A free trial may be available for new users.

    Step 2: Enter the domain to be monitored.

    Step 3: Monitor your backlinks through the dashboard, status (active or broken), and then the quality of backlinks.

    Step 4: Research a competitor’s backlinks and establish potential opportunities from your link-building strategy.

    Step 5: Find toxic backlinks and utilize the automated disavow feature to keep your backlink profile healthy.

    Step 6: Offer customizable reports with insights to clients or team members.

    Pricing Plans

    Plan Pricing
    Webmaster $14.90/month
    Advanced $24.90/month
    Pro $49.90/month
    Agency $99.90/month
    Agency XL $153.90/month

    Serpstat

    WEBSITE SERPSTAT.COM
    Rating 3.9
    Free Trial Yes
    Best For Improve your website’s visibility and search engine rankings
    Serpstat - Top Competitor Backlink Checker Tool
    Serpstat – Top Competitor Backlink Checker Tool

    Serpstat is an all-rounded SEO and marketing platform that could help boost web presence through such powerful features in one place, starting from original keyword research to the comprehensive module of keyword, competitor, and backlink analyzing site-auditing capacities. Serpstat is all-inclusive so it finds its application on any scale as it provides various insights to ensure better search results and fine-tune digital strategies. This helps marketers, agencies, and businesses better optimize their SEO efforts with an easy-to-use interface and a data-driven approach to staying ahead in the ever-competitive online landscape.

    Some of the Top Features of Serpstat are:

    • The Serpstat keyword database is enormous and covers more than 7.53 billion keywords, thus giving its users the ability for a thorough keyword analysis.
    • Enables users to carry out their analysis of competitors’ activities, including keywords and backlinks.
    • The site audit tool of Serpstat reviews the site’s performance, identifying technical issues such as broken links and duplicate content. It provides actionable insights to help optimize a site for overall SEO health improvements.
    • The rank tracking feature enables the user to check how their website has performed for some specific keywords during a period. 
    • Agencies can create reports that are customizable and include logos. This will be of great use in presenting data to clients professionally.

    Steps to Use Serpstat

    Step 1:You create an account on the Serpstat site. Free trials may be given to brand-new users.

    Step 2: Add any website or websites to be analyzed by you.

    Step 3:Using the keyword research tool, you can find relevant keywords and evaluate their potential.

    Step 4: Use competitor analysis options to understand the strategy of competitors.

    Step 5: The site audits will point out all technical problems found, along with suggestions for improvement.

    Step 6: The rank tracking option can be used to see how keywords perform over time.

    Pricing Plans

    Plan Pricing
    Individual $59/month
    Team $119/month
    Agency $479/month

    Semrush

    Official Website www.semrush.com
    Rating 4.7/5
    Free Trial 7-Days
    Best For Generating high-level backlink reports and domain summaries
    Semrush Backlink Checker Tool
    Semrush Backlink Checker Tool

    SEMRush is an incredible tool for the purpose of backlink checking. It has many services available for a content marketer to use from. Semrush provides various graphical and tabular summaries of your backlink profile: ranging from industry, country, top-level domain to attribute, type, anchor text and authority score. You can monitor various competitor websites and get comprehensive data about the links.

    SEMRush is quite an expensive tool. Yet it can be considered as a quality for money product. SEMRush provides the results from the database of more than 160 billion backlinks.

    Some of the Top Features of Semrush are:

    • Allows the comparison between the backlink profile of multiple pages.
    • Enables the user with the service of domain-specific ranking-based keywords.
    • Helps in keyword research.
    • Allows easy access to the backlink profile and its management.

    Step 1: Visit the Semrush website and sign in to your account. If you do not have an account, create one by clicking on the “Sign Up” button.

    Step 2: Once you have logged in, click on the “Backlink Analytics” option from the left-hand side menu. In the search bar, enter the URL of the website you want to check the backlinks for.

    Step 3: Once Semrush has finished analyzing the website, it will generate a report of all the backlinks pointing to the website. You can analyze the result and make your backlink strategy.

    Step 4: Now use the filters available in Semrush to view specific types of backlinks, such as dofollow or nofollow, backlinks from a specific domain, etc.

    Pricing Plans:

    Semrush offer three pricing plans that includes Pro, Guru and Business. Pricing details of each plan is given below:

    Plans Monthly Price Yearly Price (Save upto 17%)
    Pro $119.95 monthly $99.95 monthly
    Guru $229.95 monthly $191.62 monthly
    Business $449.95 monthly $374.95 monthly

    Majestic SEO

    Official Website www.semrush.com
    Rating 4.7/5
    Free Trial 7-Days
    Best For Generating high-level backlink reports and domain summaries
    Majestic - Backlink Analysis Tool
    Majestic – Backlink Analysis Tool

    Majestic SEO is a backlink analysis tool that has been providing valuable insights into website backlink profiles since its inception in 2004. The tool was founded by Alex Chudnovsky and has since become a go-to resource for SEO professionals and online businesses.

    It provides a thorough analysis of the number, quality, and type of backlinks a website has. It gives users a clear understanding of their backlink profile. This information is crucial in determining the health of a website’s backlink profile and identifying areas that need improvement.

    Features of Majestic SEO

    • It tracks the history of backlinks and allows you to monitor changes and keep track of your link-building progress.
    • It has a historical link index that provides access to millions of backlinks.
    • The Site Explorer feature allows you to explore and analyze the backlink profiles of other websites.
    • Provides a detailed analysis of the context of backlinks, such as the anchor text, target page, and source page.
    • It uses the Trust Flow and Citation Flow metrics to determine the quality of backlinks.
    • Provides a detailed analysis of the backlinks of a website, including the number, quality, and type of backlinks.

    Step 1: The first step is to create an account with Majestic SEO. Click on the sign up for free button to create an account with Majestic. You can purchase any paid plan depending on your needs. It provides a 7-day money-back guarantee, so If you’re unsatisfied then you can cancel your subscription with a full refund.

    Step 2: Once you have an account, log in and enter the URL of the website you want to analyze. After entering the URL, wait for a while to fetch the details of the website.

    Step 3: Majestic SEO will display a detailed analysis of the backlink profile of the website, including the number of backlinks, the quality of the links, and the types of links. This information is useful in understanding the nature and purpose of backlinks and identifying potential link-building opportunities.

    Pricing Plan:

    Majestic offer three pricing plans that includes Lite, Pro and API. Pricing details of each plan is given below:

    Plans Monthly Price Yearly Price
    Lite $49.99 per month $41.67 per month
    Pro $99.99 per month $83.33 per month
    API $399.99 per month $333.33 per month

    Rankwatch

    Official Website www.rankwatch.com
    Rating 3.7/5
    Free Trial Offers Free Backlink Checker Tool
    Best For Conducting a detailed backlink analysis of any website including competitors
    Rankwatch - Free Backlink Checker Tool
    Rankwatch – Free Backlink Checker Tool

    Rankwatch is another great backlink checker tool which is completely Free. It provides a detailed report for any of your submitted URLs. The user needs to just enter the URL and the detailed report on the backlink profile will appear. This includes parameters like no-follow and do-follow backlinks, link acquisition trend, referring domains, anchor text, backlinks distribution, etc. Plus, you can view past data as well. Additionally, Rankwatch also provides other SEO tools like keyword rank tracking, website analyzer and mobile-friendly checker.

    Some of the Top Features of Rankwatch are:

    • The Backlink Overview dashboard gives you a summary of your backlink profile.
    • Track the number of unique referring domains linking to your website and get detailed insights.
    • Allows competitors’ backlink analysis reports.
    • Obtain the Anchor Text report to see all of your backlinks’ related anchor text.
    • Provides complete services related to backlink analysis.

    Step 1: First of all you need an account with Rankwatch. This is a paid service, but they do offer a 14-day free trial. You can use your Gmail to log in and access the free trial.

    Step 2: Once you have an account, you need to add your website. You can do this by clicking on the “Add Website” button on the dashboard.

    Step 3: Enter the URL of your website and click on “Add Website”. This will take you to the next step where you need to verify your website ownership. There are two methods to verify website ownership, either through Google Search Console or by uploading an HTML file. Choose the method that works best for you.

    Step 4: Once you have verified your website, you can monitor your backlinks. To do this, click on the “Backlinks” tab on the dashboard. You will see a list of all the backlinks to your website.

    Step 5: It allows you to filter and analyze your backlinks. You can filter the backlinks by date, status, and type. You can also check the link authority, link quality, and anchor text of each backlink.

    Pricing Plan:

    Rankwatch Backlinks Analyzer tool is completely Free to use.


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    Ahrefs

    Official Website Ahrefs.com
    Rating 4.7/5
    Free Trial Not Available
    Best For A widely used link checker utilizing one of the biggest backlink databases
    Ahrefs Backlink Checker Tool
    Ahrefs Backlink Checker Tool

    Ahrefs is a powerful backlink checker tool that allows users to analyze the backlinks of any website. With Ahrefs, you can see the number of backlinks pointing to a website, the quality of those links, and the top referring websites.

    You can also use Ahrefs to analyze the backlinks of your competitors, identify link building opportunities, monitor the quality of your own backlinks, and keep track of changes to your backlink profile over time. It has a lot of filters and advanced options to sort, filter and analyze backlink data. Ahrefs also provides a Domain Rating (DR) and URL rating (UR) which can give you an idea of the quality of the backlinks. Additionally, Ahrefs also provides other SEO tools like keyword research, content analysis, and rank tracking.

    Some of the Top Features of Ahrefs are:

    • Monitoring the growth and declination of backlink profiles.
    • Allows the user with the option of getting detailed breakdown reports on targeted competitors’ backlink profiles.
    • Allows the user with a keyword searching facility.
    • Also enables the user with the facility of a website authority checker.

    Step 1: Go to the Ahrefs website and log in to your account. If you don’t have an account, sign up for an account by choosing any plan that suits your needs.

    Step 2: Once you’ve logged in to your account, then navigate to the Site Explorer tab in the Ahrefs dashboard. Type the URL of the website you want to check backlinks for in the search bar and press enter.

    Step 3: Ahrefs will generate a report that contains information about the website, including backlinks. Scroll down to the “Backlinks” section and you will see a list of all the backlinks pointing to that website.

    Step 4: Now click on each backlink to see more information about the linking website, Domain Rating (DR), the number of referring domains, and the anchor text used. You can use the filters to show only do-follow backlinks or backlinks from specific domains.

    Pricing Plan:

    Ahrefs backlink checker is a premium tool not available for free of cost. They don’t have the option of purchasing a single tool. Instead, the whole toolset is available at a single price. Ahrefs free backlink checking tool is limited to some limit. The pricing plan starts from $99 per month.

    Plans Monthly Price Yearly Price (Get 2 months Free)
    Lite $99 per month $83 per month
    Standard $199 per month $166 per month
    Advanced $399 per month $333 per month
    Enterprise $999 per month $833 per month

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    BuzzSumo

    Official Website Buzzsumo.com
    Rating 4.5/5
    Free Trial 30-Days
    Best For Content marketers
    BuzzSumo Backlink Checker
    BuzzSumo Backlink Checker

    BuzzSumo is a leading backlink analysis tool that was founded in 2014 by Henley Wing and James Blackwell. Companies such as Hubspot, 99designs, and GetApp have used BuzzSumo to gain valuable insights into their online presence and optimize their content marketing efforts.

    This innovative tool provides a comprehensive overview of the most popular and shared content across various platforms such as Facebook, Twitter, and LinkedIn. Its ability to analyze backlinks and provide insight into the quality and relevance of these links. This information is crucial in the world of search engine optimization (SEO), as backlinks play a significant role in determining a website’s ranking in search results.

    Features of BuzzSumo

    • You can compare your backlink profile with your competitors, and get a better understanding of your online presence relative to others.
    • The tool analyzes the quality of the links based on factors such as relevance and authority.
    • It provides a detailed overview of the websites linking to a user’s website, the number of links, and the domains linking to the site.
    • Provides a breakdown of the anchor text used in the backlinks that helps you understand the context in which the site is being linked to.
    • Analysis of the domain authority of the websites linking to your site, and give an idea of the impact of this on the search engine rankings.
    • Real-time alerts to receive notifications when new backlinks are added.

    Step 1: Go to BuzzSumo’s website and log in to your account or sign up for a 30-day free trial. You can use your Facebook account or email address to sign up for the account.

    Step 2: Once you’re logged in, enter the URL of the website you want to check backlinks for in the search bar.

    Step 3: After hitting the “search” button, BuzzSumo will display a report of the website’s backlinks. The report will show the number of backlinks, their source, and the domain authority of each source.

    Step 4: You can sort the backlink report by the number of backlinks, domain authority, and the date the links were first discovered. You can also filter the results to show only the most authoritative backlinks.

    Pricing Plan:

    BuzzSumo offers a Free plan and three pricing plans that includes Pro, Plus and Large. Pricing details of each plan is given below:

    Plans Monthly Price Yearly Price (Save 20%)
    Pro $99 per month $79 per month
    Plus $179 per month $139 per month
    Large $299 per month $239 per month

    SEO SpyGlass

    Official Website www.seospyglass.com
    Rating 4.0/5
    Free Trial Not Available
    Best For A tool that can cover all aspects of backlink analysis
    SEO SpyGlass Backlink Checker Tool
    SEO SpyGlass Backlink Checker Tool

    SEO SpyGlass is a backlink checker tool that allows users to analyze the backlinks of any website. It provides detailed information on the backlinks such as link URL, anchor text, the page rank of the linking page, and more. It can help to identify the backlinks that are potentially harmful for the website and take action to remove them.

    SEO SpyGlass also allows you to compare your backlink profile with that of your competitors. It also provides a Domain Rating (DR) and URL rating (UR) which can give you an idea of the quality of the backlinks.

    Additionally, SEO SpyGlass also provides other SEO tools like keyword research, competitor analysis and more.

    How to Use SEO SpyGlass

    Some of the Top Features of SEO SpyGlass are:

    • A large collection of current and active backlinks.
    • The most comprehensive analysis of backlink quality (with more than 50 SEO metrics).
    • Compare up to 5 websites’ backlinks simultaneously.
    • Fast and convenient data exports
    • PDF and HTML White-label backlink reports are available.
    • The Task Scheduler can be used to automatically run link checks at the desired time and date.

    Step 1: Visit the website of SEO SpyGlass and download and install SEO SpyGlass on your computer.

    Step 2: Once the software is installed, Open the software and click on the “New Project” button. Enter the website URL for which you want to check backlinks.

    Step 3: Click the “Start Scan” button to start the backlink analysis process. Wait for the analysis to complete, which might take a few minutes depending on the number of backlinks.

    Step 4: Once the analysis is complete, you’ll see a list of backlinks for the website. You can view information about each backlink, such as the link’s URL, anchor text, and link quality.

    Pricing Plan:

    SEO SpyGlass backlink checker tool has three different versions. The normal version is available for free with limited access. Another options provided by SEO SpyGlass are paid version, different options available with different rates and services. Pricing details given below:

    Plans Yearly Price
    Free $0 per year
    Professional $99 per year
    Enterprise $199 per year

    Google Search Console

    Official Website Search.google.com/search-console/welcome
    Rating 4.8/5
    Free Trial Completely Free
    Best For Source of raw backlink data
    Check Backlinks with Google Search Console
    Check Backlinks with Google Search Console 

    Google Search Console (previously known as Google Webmaster Tools) is a free tool provided by Google that allows users to monitor and maintain their website’s presence in Google search results. One of the features it offers is backlink checking, which allows users to see a list of the websites linking to their own website.

    Google Search Console only shows a limited number of backlinks and it’s not as detailed as other backlink checker tools. But it is a valuable resource that can help you understand where your site is getting links from and to monitor links that may be potentially harmful for your website.

    It also allows you to see the total number of links, the number of links with specific anchor text, and links from internal and external pages. Additionally, It also allows you to check the links that Google has indexed and if there are any links that Google has marked as potentially harmful.

    Google Search Console also provides other features like, tracking the website’s search engine performance, crawl errors, security issues, and more.

    Some of the Top Features of Google Search Console are:

    • Allows users to see a list of the websites linking to their own website.
    • Assessing site performance.
    • Following backlink profile.
    • Monitoring well-performing pages.
    • GSC allows you to monitor links that may be potentially harmful for your website.
    • Provides information about the rank of the page as per Google and the number of views.

    Step 1: Visit the Google Search Console website and log in to your account. If you haven’t set up your account yet, you can use your Google account to log in.

    Step 2: Once you have logged in, you will see a list of the websites that you have linked to your Google Search Console account. Choose the website property for which you want to check the backlinks.

    Step 3: On the left-hand side of the screen, click on the “Links” option. This will take you to the “Links” section of your website property in the Google Search Console.

    Step 4: In the “Links” section, you will see a list of backlinks that Google has found for your website. This report will show you the number of links and the domains linking to your website.

    Step 5: Take a look at the list of backlinks and analyze them. You can see the source of the links and the anchor text used for the links. This information will help you understand the type of links pointing to your website and the quality of those links.

    Pricing Plan:

    It is completely Free.


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    Official Website Openlinkprofiler.org
    Rating 3.8/5
    Free Trial Completely Free
    Best For Free backlink checker tool
    Open Link Profiler - free backlink analysis tool
    Open Link Profiler – free backlink analysis tool

    Open Link Profiler is a free and intuitive backlink analysis tool that is designed to help website owners. It also helps digital marketers and SEO experts to monitor the health and quality of their backlinks. It offers a comprehensive and up-to-date view of all the backlinks that point to your website. you can identify and resolve any potential issues that could harm your online presence and search engine rankings.

    OpenLinkProfiler has the ability to identify potentially toxic links. These are links that come from unreliable or spammy sources and can negatively impact your search engine rankings. With this tool, you can quickly and easily identify these toxic links and take action to remove them. You can ensure that your website remains healthy and secure.

    • It gives an estimate of the domain authority of the sites that link to your website.
    • An analysis of the anchor text used in your backlinks and give you insight into the keywords that your links are associated with.
    • Detailed reports about your backlink profile, most valuable links, and the sources of your backlinks.
    • Ability to identify potential toxic links that could harm your online presence and search engine rankings.
    • Quick overview of the number of links, source of the links, anchor text used, and PageRank of the linking site.
    • It always provides the latest information about your backlink profile.

    Step 1: To start using OpenLink Profiler you don’t need to create an account. You only need to visit the website and enter the domain which you want to analyze.

    Step 2: Before entering the domain name, make sure that you don’t use http, https, or www prefixes with your domain. Now click on the get backlink button.

    Step 3: As soon as you click the button, it will start fetching the backlink associated with your website. It provides data such as the number of backlinks, source of the links, anchor text used, and PageRank of the linking site.

    Pricing Plan:

    OpenLinkProfiler is Free to use.

    LinkMiner

    Official Website Mangools.com/linkminer
    Rating 4.3/5
    Free Trial 10-Days
    Best For Analyze backlinks with all vital details
    LinkMiner - Backlink Analysis Tool
    LinkMiner – Backlink Analysis Tool

    LinkMiner is a tool offered by Mangools for analyzing and monitoring backlinks for your website. It is trusted by businesses like Airbnb, Adidas, and Skyscanner. This tool provides detailed information on the quality and quantity of backlinks and helps you to better understand your link-building efforts. It has the ability to perform in-depth backlink analysis.

    With this tool, you can view detailed information about each backlink, including its source, anchor text, target URL, and Moz Domain Authority. It can help you to better understand the value of each backlink and identify any potential problems. This can be broken links or spammy backlinks that could harm your website’s reputation.

    Features of LinkMiner

    • Determines the quality of a website’s backlinks and identifies potential link spam.
    • It analyzes the backlinks of a website or web page to identify its link profile.
    • Provides information on the domain’s authority, popularity, and trust.
    • Gives insights into the anchor text used in backlinks to understand the linking strategy.
    • You can easily Compare the link profile of a website with its competitors to identify gaps and opportunities.
    • It helps in identifying broken links or low-quality links and provides a process for removing them.

    How to find competitors’ backlinks you can replicate easily in LinkMiner

    Step 1: Visit the website of LinkMiner by Mangools, and choose the appropriate plan according to your need. If you’re not sure about the product then you can choose a 10-day free trial. Create an account and log in to your account.

    Step 2: Enter the URL of the website you want to analyze in the search bar. Once the analysis is complete, you will see a list of all the backlinks for the website. You can filter the results based on various criteria like Link Quality Score, Domain Authority, Page Authority, and Referral Traffic.

    Step 3: Evaluate each backlink and its associated metrics to understand the quality of the links. Look for links with high Domain Authority and Page Authority scores, as well as high Trust Flow and Citation Flow scores.

    Pricing Plan:

    LinkMiner offers three pricing plans that includes Mangools Basic, Mangools Premium and Mangools Agency. Pricing details of each plan is given below:

    Plans Monthly Price Yearly Price (Save 35%)
    Mangools Basic $49 per month $29.90 per month
    Mangools Premium $69 per month $44.90 per month
    Mangools Agency $129 per month $89.90 per month

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    Official Website Moz.com/link-explorer
    Rating 4.1/5
    Free Trial 30-Days
    Best For Highly accurate tool to check the backlinks of your site and competitors
    Moz Link Explorer - Backlink Analysis Tool
    Moz Link Explorer – Backlink Analysis Tool 

    Moz is a suite of search engine optimization (SEO) tools designed to help you improve your website ranking and visibility on search engines like Google. It is trusted by companies such as Trivago, Zillow, Razorfish, etc. One of the key features of Moz is its Link Explorer tool, which helps you to understand the quality and quantity of backlinks pointing to your website.

    Moz Link Explorer is a backlink analysis tool that provides a comprehensive view of the backlinks and identifies the most important ones. The number and quality of backlinks pointing to a website determine its visibility in search engine results pages. This tool provides detailed information about each backlink, including its source, anchor text, spam score, domain authority and page authority. It also allows you to compare your backlink profile with your competitors and monitor changes in backlinks.

    • Gives a summary of the total number of links, linking domains, and top-linked pages on a website.
    • A database of backlinks that enables you to see who is linking to your site, what anchor text they are using, and more.
    • Allows you to find common links between websites, including your competitors.
    • It grades the quality of a website’s backlinks based on various factors, such as relevance and authority.
    • It identifies potentially harmful or spammy links that could be hurting a website’s SEO efforts.
    • The ability to track the progress of link-building campaigns and monitor changes in a website’s backlink profile.

    Step 1: Search for the website of Moz Link Checker on Google and visit its website. Navigate on the Moz Link Checker.

    Step 2: Once you logged in to your account, navigate to the “Link Explorer” tab to access your backlink data. Enter the URL of the website which you want to analyze.

    Step 3: As soon as you click on the “Analyze” button, it will show you all the backlinks pointing to the site. It also shows you the relevant metrics such as the Page Authority (PA) and Domain Authority (DA) of the linking domains.

    Pricing Plan:

    Moz Pro offers four pricing plans that includes Standard, Medium, Large and Premium. Pricing details of each plan is given below:

    Plans Monthly Price Yearly Price (Save 30%)
    Standard $99 per month $69 per month
    Medium $179 per month $125 per month
    Large $299 per month $209 per month
    Premium $599 per month $419 per month

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    Conclusion

    Backlink checker tools are essential for any website owner looking to improve their search engine rankings and monitor their backlink profile. By using these tools, website owners can identify potential link-building opportunities, track the effectiveness of their SEO strategies, and monitor their competitors’ backlink profiles. The most popular backlink checker tools include Ahrefs, SEMrush, Moz Link Explorer, Majestic, Google Search Console, Open Link Profiler, and LinkMiner. While some of these tools are free, others come with a cost. When choosing a backlink checker tool, it is important to consider factors such as the tool’s accuracy, the amount of data provided, the ease of use, and the cost. Additionally, ensure that the tool is reputable and does not use any unethical or spammy tactics to gather information. Remember to use multiple tools and to manually review your backlink profile for any suspicious or irrelevant links.

    FAQ

    There are several free backlink checker tools available online, including Moz Link Explorer, Google Search Console, SEMrush Backlink Analytics, Ahrefs Webmaster Tools, Majestic, Open Link Profiler and Link Miner are some free backlink checker tools. However, please note that the free versions of these tools might have some limitations on the number of backlinks or the frequency of checks.

    SE Ranking, Sitechecker, RankActive, Ahrefs, Coupler.io, and BuzzSumo are some of the best tools for finding backlinks.

    Backlink checker tools can help users identify potential link-building opportunities, track the effectiveness of their SEO strategies, and monitor their competitors’ backlink profiles. Additionally, they can help identify and remove any low-quality or potentially harmful links that may be impacting a website’s search engine rankings.

    Backlink checkers are generally safe to use, but it is important to use a reputable tool from a reputable company.

    When choosing a backlink checker tool, users should consider factors such as the tool’s accuracy, the amount of data provided, the ease of use, and the cost. Additionally, users should ensure that the tool is reputable and does not use any unethical or spammy tactics to gather information.

    Not all backlink checker tools have access to the same data, so it’s possible that some backlinks may not be identified by a particular tool. Additionally, some backlinks may be hidden or not publicly accessible. It’s important to use multiple backlink checker tools to get a more comprehensive view of your backlink profile.

    Many backlink checker tools work as backlink quality checkers and will help you identify potentially harmful links based on factors such as the linking website’s domain authority, the anchor text used, and the relevance of the linking website to your own.

  • Best Holi Business Ideas for 2025

    Holi is here, and the air is buzzing with excitement, laughter, and the promise of vibrant colours. But while most people are busy planning their celebrations, you, my entrepreneurial friend, have a golden opportunity to turn this festival into a profitable venture. Yes, Holi shouldn’t only about throwing colours. What about creating business ideas that spark joy (and revenue)? At StartupTalky, we believe festivals are the perfect time to innovate, and Holi is no exception. So, let’s dive into some creative, fun, and profitable Holi business ideas that’ll make your entrepreneurial journey as colorful as the festival itself.

    Eco-Friendly Colours: Because Mother Earth Deserves a Happy Holi Too
    Holi-Themed Party Supplies
    Customised Holi Apparel
     Holi Special Food and Drinks
    Holi Photography and Videography
    Holi-Themed Beauty Products
     Holi Workshops and Events
    Holi Cleanup Services

    Eco-Friendly Colours: Because Mother Earth Deserves a Happy Holi Too

    Eco Friendly Colours - Best Holi Business Idea
    Eco Friendly Colours – Best Holi Business Idea

    Let’s start with the heart of Holi i.e. colours. But here’s the twist: traditional Holi colours can be harsh on the skin and the environment. This is where the eco-friendly ones, the unsung heroes of modern Holi celebrations. Made from natural ingredients like turmeric, beetroot, and flowers, these are safe, sustainable, and oh-so-trendy.

    Why It Works:
    With growing awareness about environmental issues, more people are opting for eco-friendly alternatives. Parents want safe options for their kids, and eco-conscious millennials are all about sustainable living. Plus, who wouldn’t want to play with colors that smell like flowers instead of chemicals?

    How to Start:

    • Source or create natural colors using ingredients like turmeric, henna, and marigold petals.
    • Package them in eco-friendly materials (think recycled paper or cloth bags).
    • Market them as “skin-friendly” and “planet-friendly” to attract eco-conscious buyers.

    Pro Tip: Collaborate with local NGOs or schools to promote eco-friendly Holi celebrations. You’ll not only boost sales but also contribute to a greener planet.

    Holi-Themed Party Supplies

    Holi-Themed Party Supplies - Best Holi Business Idea
    Holi-Themed Party Supplies – Best Holi Business Idea

    Holi parties are the life of the festival, and everyone wants to throw the most colourful bash in town. From themed decorations to quirky props, there’s a huge market for Holi party supplies. You can start by selling vibrant banners, water guns (pichkaris), and Holi-themed photo booths. Or how about disposable plates and cups with fun, colorful designs? The possibilities are endless, and the demand is high.

    Why It Works:
    People love to go all out for Holi parties, and they’re always on the lookout for affordable, reusable items. Plus, event planners are constantly searching for unique supplies to make their parties stand out.

    Pro Tip: Create DIY Holi party kits that include everything from decorations to water guns. It’s convenient for customers and a win-win for you.


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    Customised Holi Apparel

    Customised Holi apparel - Best Holi Business Idea
    Customised Holi apparel – Best Holi Business Idea

    Holi is all about getting messy, but that doesn’t mean you can’t look stylish while doing it. Customised Holi-themed apparel is a fantastic way to tap into the festive fashion market. You can think of white T-shirts with fun slogans like “Let’s Get Coloured” or “Holi Hai!” Or how about colourful kurtas, sarees, and dupattas that scream festive vibes? You could even offer waterproof bags and caps for post-Holi cleanup.

    Why It Works:
    People love to dress up for festivals, and customised apparel makes for great gifts. Plus, in the age of Instagram, everyone wants unique, photogenic outfits.

    Pro Tip: Collaborate with local designers or use print-on-demand services to keep costs low and creativity high.

     Holi Special Food and Drinks

    Holi Special Food and Drinks - Best Holi Business Idea
    Holi Special Food and Drinks – Best Holi Business Idea

    No festival is complete without food, and Holi is no exception. From gujiyas and thandai to colourful snacks and drinks, the culinary possibilities are endless. Why not sell traditional Holi sweets like gujiyas and malpuas? Or offer thandai kits with pre-mixed spices for those who want to whip up the festive drink at home. You could even experiment with colourful cupcakes, cookies, and mocktails that match the vibrant spirit of Holi. Food is an integral part of any celebration, and ready-to-eat or DIY kits are convenient for busy customers. Plus, who can resist the allure of festive treats.

    Why It Works: It just does!

    Pro Tip: Offer combo packs with sweets, snacks, and drinks for a complete Holi experience. It’s a great way to upsell and delight your customers.


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    Holi Photography and Videography

    Holi Photography and Videography - Best Holi Business Idea
    Holi Photography and Videography – Best Holi Business Idea

    In the age of social media, everyone wants to capture their Holi moments in the most vibrant way possible. If you have a knack for photography or videography, this is your time to shine. You can offer pre-Holi photoshoots with vibrant backdrops, or provide on-the-spot candid photography during Holi events. You could even create edited videos with festive music and effects that people can share on their social media. People love to document their celebrations, and there’s a high demand for professional-quality photos and videos. Plus, it’s a great way to build a portfolio and attract more clients.

    Pro Tip: Set up themed photo booths with props and backdrops for added fun. It’s a hit at parties and events.

    Holi-Themed Beauty Products

    Holi-Themed Beauty Products - Best Holi Business Idea
    Holi-Themed Beauty Products – Best Holi Business Idea

    Holi is all about shades & colours, but it can be tough on the skin and hair. This is where Holi-themed beauty products like herbal face packs, hair oils, and post-Holi skincare kits come into the picture. One can sell herbal face packs to protect skin from colours, or offer hair oils and masks to prevent damage. You could even create post-Holi cleansing kits with scrubs and moisturizers that help people recover after the festivities.

    Why It Works:
    There’s growing awareness about skincare during festivals, and people are willing to invest in products that protect and rejuvenate their skin and hair. Plus, these products make for great gifts.

    ST’s Tip: Look, I’m not into extravagant skincare products. So, no PRO tip. However, you can bundle products into “pre-Holi” and “post-Holi” kits for added convenience. It’s a simple way to increase your average order value.


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     Holi Workshops and Events

    If you’re passionate about Holi, why not share that joy with others? Organize Holi workshops and events to teach people how to celebrate the festival in a fun and eco-friendly way. Host workshops on making natural colors and eco-friendly pichkaris, or offer Holi-themed dance and music classes. You could even organise community Holi events with games, food, and music that bring people together. People love to learn and engage in festive activities, and these events are perfect for building a community around your brand. Plus, they’re a hit with schools, colleges, and corporate groups.

    Pro Tip: Collaborate with local artists and influencers to attract more participants and add a unique touch to your events.

    Holi Cleanup Services

    Holi, the festival of colors, is a highly anticipated and joyous occasion celebrated in India and many parts of the world. During this festival, people play with vibrant colors, splash in the water, and indulge in fun activities. However, the aftermath of the celebrations can leave homes, offices, and public spaces messy and stained. This is where Holi cleanup services come into play. They offer convenient and efficient solutions for post-Holi cleaning, ensuring that the celebration is smooth for individuals, businesses, and communities.

    Suppose you’re planning to provide Holi cleanup services. In that case, you must equip your cleanup crews with specialised cleaning equipment and eco-friendly cleaning products designed to remove color stains without damaging surfaces or harming the environment. This includes pressure washers, steam cleaners, color-safe detergents, and biodegradable cleaning solutions.

    Providing trained and experienced cleanup crews to manage the aftermath is crucial. They should have the right cleaning tools and techniques to remove color stains from different surfaces, including floors, walls, furniture, and carpets.
    By offering professional and reliable cleanup services for Holi celebrations, you can help individuals, businesses, and communities enjoy the festivities without worrying about the aftermath. This can be a valuable and profitable niche business that addresses a genuine need in the market.


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    End Note

    Holi isn’t confined to being a festival. It is a celebration of life, love, and togetherness. And with these Holi business ideas, you can turn this vibrant celebration into a profitable venture. So, this Holi, don’t just play with colours. Play with ideas, creativity, and opportunities. Who knows? Your next big business idea might just be a splash of colour away. And hey, if you’re hungry for more entrepreneurial inspiration, head over to StartupTalky for more articles that’ll fuel your business dreams. Or follow us on Instagram for daily doses of fun, tips, and motivation. Because at StartupTalky, we believe every festival is a chance to innovate and grow.

    Happy Holi and happy entrepreneuring!

    FAQs

    What are the benefits of choosing eco-friendly Holi products?

    The benefits of choosing eco-friendly Holi products include protecting the environment, supporting sustainable businesses, and ensuring the safety of yourself and others.

    Where can I source eco-friendly Holi products?

    Research local suppliers, online marketplaces specializing in eco-friendly products, and consider partnering with artisans or manufacturers who prioritize sustainability.

    When is Holi 2025?

    Holi is on 14 March 2025.

  • Transforming Healthcare HR Technology: Manoj Varma Lakhamraju’s Impact on ERP Solutions

    New Delhi [India], February 19: In an era where digital transformation is redefining industries, the role of advanced HR technology in healthcare has never been more critical. At the forefront of this evolution is Manoj Varma Lakhamraju, a seasoned expert in Enterprise Resource Planning (ERP) with over eight years of experience in optimizing HR and payroll operations for leading enterprises. Through his expertise in Workday ERP solutions, Manoj has played a pivotal role in enhancing operational efficiency, ensuring compliance, and streamlining workforce management across global organizations.

    As a Manager of Digital Products at CVS Health, Manoj has spearheaded key initiatives in Workday Payroll, Benefits Administration, and related downstream systems. His work has been instrumental in ensuring seamless operations, efficient data flow, and adherence to regulatory frameworks. Prior to this, his tenure at Teckpros LLC and Chags Health Information Technology saw him managing and designing large-scale ERP implementations for Fortune 500 companies. His contributions have minimized manual processes, automated complex HR workflows, and integrated advanced analytics for data-driven decision-making.

    Driving Innovation in HR & Payroll Technology

    The complexity of HR systems often leads to inefficiencies that hinder data accuracy and operational effectiveness. Recognizing these challenges, Manoj has been at the forefront of transitioning enterprises to integrated, cloud-based ERP solutions. His initiatives have enabled real-time payroll processing, automated benefits and absence management, enhanced HR operations, and reinforced security protocols for employee data protection.

    With the stringent regulatory landscape in the United States, Manoj’s expertise in Workday security, encryption, and compliance frameworks has been invaluable in mitigating risks and ensuring seamless business continuity. His ability to work collaboratively with cross-functional teams has resulted in customized HR solutions that align corporate goals with workforce needs, setting new standards for automation and efficiency.

    Blueprint for Scalable HR Optimization

    Manoj’s approach to HR digital transformation is built on five key pillars:

    • Strategic System Design: Leveraging predictive analytics to create adaptable HR, Payroll, and Compliance Systems that align with evolving business needs and regulatory landscapes.
    • End-to-End Automation: Reducing manual intervention in payroll, compensation, and benefits administration to enhance efficiency.
    • Data-Driven Insights: Implementing advanced reporting and analytics for real-time workforce decision-making.
    • Robust Security & Compliance: Deploying industry-leading security measures to safeguard sensitive employee data and ensure regulatory adherence.
    • Maximizing ERP Potential: Helping organizations optimize their ERP systems for enhanced workforce productivity and compliance assurance.

    Shaping the Future of HR Technology

    As organizations increasingly shift towards AI-driven automation and cloud-based HR systems, the need for structured workforce planning, Human Capital Management, and payroll optimization is more pressing than ever. Manoj’s expertise in developing custom integrations, AI-powered analytics dashboards, and payroll optimization tools has empowered businesses to scale efficiently while maintaining regulatory compliance.

    Committed to advancing digital transformation in HR technology, Manoj continues to drive innovation, ensuring that enterprises stay ahead of the curve. With intelligent automation, real-time analytics, and fortified security at the core of HR evolution, his vision is shaping the next generation of workforce management solutions.

    Professionals and industry leaders interested in discussing ERP innovations, HR technology trends, and digital transformation strategies are encouraged to connect with Manoj Varma Lakhamraju on LinkedIn.


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  • Top 12 Profitable Delivery Business Ideas In India You can Start Now

    With the fast-moving lifestyle of today’s generation, everything is available to us with just a click on the internet. As people now believe in the concept of ‘Time is Money, they want everything to be done automatically within their reach without any fuss. Thus, taking advantage of this, many organizations have come up with some profitable delivery business ideas for the smooth delivery of things that are ordered by their customers daily.
    Nowadays, it has become a feasible option for everyone to get everything to their doorsteps. Be it groceries, medicines, food items, etc. you can order almost everything at your comfort. Interestingly, you can also think of starting your own profitable delivery business. Not only this will generate extra income, but also you can think of extending your venture into a larger one. A delivery service business can be a profitable venture, offering fast and reliable transportation of goods to customers’ doorsteps.

    What is a Delivery Busieness?
    Benefits of Delivery Business

    1. Courier Services
    2. Grocery Delivery Business
    3. Food Delivery Services
    4. Medicine Delivery
    5. Packers and Movers Service
    6. Laundry And Dry Cleaning Services
    7. Gift-basket Delivery
    8. Furniture Delivery
    9. Lunchbox Delivery
    10. Newspaper Delivery Services
    11. Flower Delivery
    12. Bread & Milk Delivery Business

    What is a Delivery Service?

    A delivery business involves transporting goods or services to customers at their location. This can include delivering food, groceries, packages, or other products. The business model often focuses on providing quick and reliable services, either locally or over longer distances, to meet customer needs efficiently.

    Benefits of Delivery Business

    The benefits of a delivery business include:

    1. High Demand: With the growth of eCommerce and online shopping, there is a constant need for delivery services.
    2. Low Startup Costs: Many delivery businesses can be started with minimal investment, especially if using personal vehicles.
    3. Flexible Hours: Delivery businesses often offer flexible working hours, which is appealing to both business owners and delivery drivers.
    4. Scalability: As demand grows, a delivery business can be scaled by adding more vehicles or expanding service areas.
    5. Wide Market: It can serve various industries like food, groceries, and packages, opening up multiple revenue streams.
    6. Recurring Revenue: With subscriptions or frequent deliveries, it can generate steady, recurring income.
    7. Ease of Entry: It’s relatively easy to enter the market, especially with the rise of app-based delivery models.

    Here is a list of some of the best profitable delivery business ideas, which can be useful if you are planning to step up in this niche.

    1. Courier Services

    Today couriers are a necessity for businesses and individuals. Both need personal service that ensures their deliveries will arrive at their destinations in a timely manner. There are many courier business ideas to explore, offering opportunities in local and express delivery services. Sending and receiving parcels from e-commerce websites are very common and this trend is continuously growing. It is highly increased due to the global pandemic. Consequently, many retailers have changed their sales platforms to websites or mobile applications and established a logistics system to distribute their products. The impact of this new form of e-commerce has discovered new opportunities for Logistics Service Providers (LSP), especially courier service companies. Delivery startups in India earn profits by offering efficient, fast, and reliable services that cater to the growing demand for online shopping, food delivery, and essential goods transportation.

    So, if you dream of owning a courier service, you can start as a delivery driver, and rely on self-employed delivery drivers to get the goods to customers. As the business grows, you can invest in delivery vans to handle bulky deliveries. To run a profitable courier service, ensure you have a reliable delivery car and proper time management skills. The global E-commerce market is projected to grow by 8.02% (2025-2029) resulting in a market volume of $5887 billion in 2029.

    2. Grocery Delivery Business

    During the pandemic, when all the businesses/factories were closed, all the people had to stay at home, then the food industry saw a lot of growth. Many new grocery shopping marts opened in metro cities and new grocery stores in 2/3 tier cities. So if you have a small grocery store, you can tie it up with a grocery mart, convert the retail show into a wholesale business, and make it a profitable business. Small business owners can choose to have a grocery delivery startup from their homes and increase their customers and profits by bringing your shop to the digital platform. Doorstep business ideas are great for providing convenient services like home cleaning, beauty treatments, or grocery delivery, making life easier for customers.

    A lot of big brands have joined this service department whose working model is different, like Walmart, JioMart, and Blinkit but the basic moto is that the grocery ordered with one click reaches your doorstep in a limited time. The Indian grocery market size is likely to increase to 852 billion U.S. dollars in 2025. India is the world’s fastest-growing grocery market.

    3. Food Delivery Services

    Delivery Business Ideas - Food Delivery Business
    Delivery Business Ideas – Food Delivery Business

    One of the most profitable delivery ideas on this list is food delivery service. Restaurants kept themselves alive by delivering food online when restaurants were closed during the pandemic, and food delivery companies like Zomato, Swiggy, and Uber Eats did the work of delivering the orders of restaurants to the doorsteps of the customers. To start your food delivery service, you can connect with the local restaurants, cafes, and famous food stalls of the city and provide them with a delivery person who will deliver the order to the customer on time. In this service, it is necessary to have experienced delivery boys, transportation, and the most important thing is the identification and insurance of the delivery boy.

    The food Industry is growing day by day, as per an industry report by Business Wire, the food delivery market in India is currently set to generate approximately $710 million from 2022 to 2026 while exhibiting a CAGR of 28.13%. Similarly, a separate report by IMARC Group claims that the online segment is projected to grow by 28.9% from 2022 to 2027.

    4. Medicine Delivery

    Indian E Pharmacy Market Growth Forecast
    Indian E Pharmacy Market Growth Forecast

    With the growing number of diseases and disorders, people are in dire need to get medical support constantly. Especially, senior citizens living alone cannot afford to come up to chemists or pharmacies every time to buy their medicines. So this can be one of the most profitable delivery businesses in India that you can take up. India’s E pharmacy market stood at $3 billion in 2024 and is expected to witness a rapid growth of approx 21.28% during the forecast period. People’s trust in online purchases has increased the work of online medicine delivery even more. Starting an online delivery business can be a profitable venture with the growing demand for quick and convenient services.

    You can also think of delivering medical test reports. This is also an essential thing that people need nowadays.

    5. Packers and Movers Services

    Packers and movers are a group of trained people who have a particular organization of their own with the main objective of helping clients during their relocation needs. The growth of the packers and movers market can be primarily attributed to the surge in urbanization and the growing trend of education and employment-related migration in India, which has given rise to nuclear families and flat cultures, thus creating a high demand for packing and moving services.

    The market size of packers & Movers Services in India is expected to reach $1.56 billion by 2025 at a CAGR of 15.5% during the forecast period (2018-2025). So this can also be a profitable delivery business idea, for which initially truck service can be taken by tying up with a logistics company, and gradually can buy your own pickup and truck.

    6. Laundry And Dry Cleaning Services

    Today’s fast-paced world and multiple tasks that pile up daily have created an increasing demand for laundry delivery services. Therefore, if you are looking for the most profitable laundry business ideas, you could consider the laundry pickup and delivery service. People are getting more concerned about cleaning services, especially during the pandemic situation. So, this can be a good idea to start a profitable delivery business with laundry and dry cleaning services. You can operate the business from home and invest more resources as you expand. With time, you can grow the company to a full-on-demand laundry service with your washers, a delivery van, and a physical location. It is one of the most profitable small delivery business ideas.

    The laundry market in India is growing at a rapid pace. The estimated size of the laundry market is INR 2,20,000 crore, with the unorganized market (which includes dhobis, maidservants, and mom-and-pop stores) valued at INR 5,000 crores.

    7. Gift Delivery

    A number of festivals and occasions are celebrated in our country. Gifts, cakes, and flowers are in demand throughout the year, these things are the most adaptable and endearing gifts people choose for their loved ones to express their feelings and gratitude. Be it for birthdays, anniversaries, weddings, or even formal corporate occasions. Some of the major players operating in the Indian gifting market are Archies, Ferns & Petals, and MINISO. Therefore, starting a gift delivery business can be very profitable.

    To start a gift delivery business, firstly choose a niche and learn what your target customers expect, you can create combos of different products to offer your target customer. Conduct competitor analysis and choose an appealing brand name. Creating an easy-to-navigate website that allows customers to customize their bouquets/cakes to their tastes and preferences will help you stand out. At last, a well-coordinated delivery system can take your business to the top of the gift delivery game. You can get in contact with any gift store, who are willing to get their items delivered. India’s gifting market is projected to grow to $159 million by 2025. Factors like creative packaging, personalized notes, initial engraved boxes, etc., together give a seamless buying experience to customers.

    8. Furniture Delivery

    Delivery Business Ideas - Furniture Delivery
    Delivery Business Ideas – Furniture Delivery

    Furniture has been an essential part of an Indian household for centuries. The Indian furniture industry is popular internationally because of its rich handicrafts and attractive traditional art and design. These days customers also have the convenience to order furniture both online and offline. Companies like Pepperfry, Urban Ladder, and others are generating significant revenue through online platforms. At the same time, surging trends of online shopping are pushing traditional furniture manufacturers, says Godrej, and Nilkamal to introduce and sell their products through online mediums.

    The furniture market in India is expected to grow at a rate of 6.05% from 2025 to 2029, reaching a market volume of US$7.83 billion by 2029. So looking at the changing graph of this industry, it also seems a profitable delivery service option. To start things at first you can connect with local furniture artists, their furniture can be sold online by bringing them on the e-commerce platform. Furniture can be delivered from a safe transportation medium to the customer.

    9. Lunch Box Delivery Services

    Today’s youth stay alone to pursue studies and jobs. They have to go to the office early in the morning, and after working all day it is not possible to cook food for themselves, so in this case, the lunchbox delivery option is the best. Looking at today’s working lifestyle, lunchbox delivery can also be made a profitable business option. Mumbai Dabbawala is a great example of this delivery business.

    10. Newspaper Delivery Services

    The only delivery business that assures you delivery every day. You need to get subscriptions from the houses that are willing to take the service. However, you will get leave only a day after the national holidays. This is because printing works come to a halt these days.

    11. Flower Delivery

    Shipping Business Ideas - Flower Delivery
    Delivery Business Ideas – Flower Delivery

    Flower arrangements and delivery businesses have become very popular recently. When people couldn’t meet their loved ones in person, they started sending flowers for different occasions. This kind of business doesn’t need to be like a regular flower shop in town. You can start an online flower delivery service with just a small space and a few delivery drivers. It’s a great option for local flower sellers who can’t go out but still want to make sales.

    12. Bread & Milk Delivery Business

    The bread and milk delivery business will always have demand, as customers can be found everywhere. Selling essential grocery items ensures a steady income and profit.

    You can serve both individuals and restaurants as clients. The key is to offer fresh products and maintain reliable sources.

    Conclusion

    With these fabulous profitable delivery business ideas in India, you can have a good business to start with. It is a growing business that can assure your growth over the years. You need to be very consistent and stay true to your customers.

    FAQ

    What is a delivery business?

    Be it groceries, medicines, food items etc., you can order almost everything at your own comfort. Such services provided by companies are referred to as delivery businesses.

    How to start delivery business in India?

    • Start With a Solid Plan.
    • Get Your Wheels.
    • Take Care of the Startup Essentials.
    • Decide on Your Location.
    • Choose Your Name and Structure.
    • Find the Best Financing.
    • Getting the Word Out to Customers.

    Is delivery business profitable?

    Yes, Deliveries of groceries, medicines, food items, are much in demand and they provide a much-needed service for any community. With a little hard work, your delivery business can be profitable in no time.

    How do I start a food delivery business from home?

    Collaborate with small and large restaurants to grow your business. Choose good PR channels to market your idea. You can use social media channels and inbound marketing options. Reach out to local food delivery services personally and get ahead with your plan.

    How to start a home delivery business in India?

    Grocery, food, medicine, tiffin, and flower delivery are great home delivery business ideas with high demand. To start a home delivery business in India:

    1. Choose a Niche
    2. Register Your Business
    3. Set Up a Supply Chain
    4. Build a Website/App
    5. Hire Delivery Staff
    6. Market Your Business
    7. Optimize Operations

    Which is the best delivery business to start?

    Grocery, food, medicine, and parcel delivery are the best delivery businesses to start for steady demand and profits.

    Which are the top 10 delivery companies in India?

    Delhivery, Blue Dart, Ecom Express, DTDC, Gati are a few top delivery companies in India.

  • Nazara: Tracking the Growth of India’s Largest Mobile Entertainment Platform

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

    When it comes to online mobile gaming, India is known for having the largest number of players, and the Indian gaming industry is growing every year. Globally, it is projected to reach over $126.10 billion by 2025. As the market for games among the smartphone generation grows, so does the rivalry among gaming production companies.

    Nazara is one of India’s most prominent sports and gaming media companies. In countries including India, Africa, and Singapore, the company is a well-known mobile content platform provider and game publisher. The games in the World Cricket Championship and the Motu Patlu series are some of the most recognizable games of Nazara. The current top-grossing smartphone titles of Nazara include the Oggy game and the Chhota Bheem game series for kids.

    This article will provide complete insight into the success story of Nazara Technologies. Along with it, we will also help you take a glance at Nazara’s business model, Nazara Technologies company details, funding, revenue model, “How it started?” acquisitions, financials, shareholding, investments, and more.

    Nazara: Company Highlights

    Company Name Nazara Technologies
    Legal Name Nazara Technologies Limited
    Headquarters Greater New York Area, East Coast, Northeastern US
    Industry Gaming, Mobile Gaming, Esports, Video Games
    Founder Nitish Mittersain
    Founded 1999
    Website corp.nazara.com

    About Nazara and How It Works?
    Nazara – Target Market Size
    Nazara – Name, Logo and Tagline
    Nazara – Founders and Team
    Nazara – Startup Story
    Nazara – Products
    Nazara – Business Model
    Nazara – Revenue and Growth
    Nazara – Financials
    Nazara – Awards and Achievements
    Nazara – Funding and Investors
    Nazara – Shareholders
    Nazara – Investments
    Nazara – Acquisitions
    Nazara – Partnerships
    Nazara – Competitors
    Nazara – Challenges Faced
    Nazara – Future Plans

    About Nazara and How It Works?

    Based in Mumbai, India, Nazara Technologies is a mobile game developer and sports media platform. In emerging markets such as India, Africa, Southeast Asia, the Middle East, and Latin America, the company provides a diverse range of gaming products in digital games, interactive learning, esports, and gamified early learning ecosystems.

    It also offers solutions for developing, deploying, targeting, and monitoring advertising campaigns on mobile networks, as well as wireless solutions that combine media companies’ content, marketing messages, and wireless carriers’ customer reach.

    Nazara – Target Market Size

    Kiddopia in gamified early learning (39% of revenue), Nodwin & Sportskeeda in eSports (32%), WCC & CarromClash in simulation games (5%), and Halaplay Technologies in real money games (3%) are among Nazara’s most well-known IPs, while Telco Subscription accounts for 21% of revenue. The company is also hailed for being one of the first entrants in the Indian market in esports and cricket simulation. Its in-house content production, game engine growth, technology stack development, and partnerships with other gaming players can help the company achieve its goal of increased penetration and monetization.

    In terms of the market size of the Indian esports industry, it was reported to be over $40 million in 2023. Esports targets teenagers and young adults aged between 16 and 24 years, which form 32% of its audience. On the other hand, there are people between 25 and 34 years of age who form another 30% of them.

    Nazara – Name, Logo and Tagline

    The company was established as Nazara.com on December 8, 1999, in Mumbai, Maharashtra. Thereafter, the company was converted into a public limited company, and the name of our company was changed to Nazara Technologies Private Limited on December 13, 2017.

    Nazara Logo
    Nazara Logo

    Nazara – Founders and Team

    Nitish Mittersain

    Nitish Mittersain is the founder and joint managing director of Nazara Technologies. Mittersain was a student of Bombay Scottish and then completed a bachelor’s degree in business from the Sydenham College of Commerce and Economics. Nitish served as the board director of MEF Mobile, along with Nazara. Furthermore, he has also been a member of the board (South Asia) of the Young Presidents Organization and a trustee of the Dr. BK Goyal Heart Foundation.

    Nazara Technologies' Founder - Nitish Mittersain
    Nazara Technologies’ Founder and Joint Managing Director – Nitish Mittersain

    Manish Agarwal is the present CEO of Nazara Technologies. An IIM Ahmedabad alumnus, Agarwal had previously worked as the CEO of New Media Venture Ltd., Reliance Entertainment, and Reliance Entertainment Digital after serving big international firms like Microsoft, Rediff.com, and Indian technology giant Infosys.

    Nazara – Startup Story

    Nazara was founded when the internet was still in its nascent stage, with dial-up connections ruling the market. The company has primarily come into existence as a result of the founder’s immense love for gaming. Back in 1999, when Nazara was founded by Mittersain, the company began as an online portal for casual games, which saw exponential growth and now consists of interactive gaming, eSports, gamified early learning ecosystems, and more.

    The company has turned into a leading games company from Mumbai that specializes in the acquisition of value-added mobile games and their distribution in emerging markets such as India. Africa, Southeast Asia, the Middle East, and Latin America are some of the world’s most populous regions, and we have already seen Nazara penetrating their markets.

    In the year 2000, Nitish Mittersain formed Nazara Technologies in Mumbai. However, after an unfortunate incident, the ground swept out from under his feet. In the same year, the first dotcom crash caused him to second-guess his decision and whether or not to back off. He didn’t want to close his company, though, because it was the gateway to his dreams. Nitish did his best to withstand the burst of the bubble, and with some clear tactics and a little luck, he was able to do so.

    There weren’t many companies in India planning to develop gaming technology in the early 2000s. Mittersain’s first approach, to benefit Nazara, was to invest in advertising and brand campaigning. He knew that if it caught the public’s attention, investors would line up outside his door.

    As a result, he invited Sachin Tendulkar, the legendary cricketer of the time, to join the team in 2004. Tendulkar eventually agreed with Nazara Technologies after months of requests and persuasion, after which Nazara handed him over an exclusive contract for three years in 2005. His plan shifted the current competitors’ attention away from him. This made the contracts with telecom companies easily fall into place, and soon, Nazara saw an investment of $1.5 million coming from Westbridge Capital.


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    Nazara – Products

    The success of some of its mobile games on the Google Play Store, such as World Cricket Championship 2, Chhota Bheem Race, and Motu Patlu Game, reflects localized gamer insights. These games have consistently ranked in the top three games on the Google Play Store’s top free charts, ahead of well-known titles like Candy Crush, Subway Surfer, and Temple Run.

    Nazara Publishing

    Nazara Publishing is the new game publishing division of Nazara Technologies, which was launched on October 30, 2023. Over the following 18 months, the company hopes to invest at least Rs 1 crore in each of up to 20 games. The games will be available for PCs, virtual reality (VR), mobile devices, and web3.

    Nazara – Business Model

    Nazara works on a subscription-based freemium business model. Subscription companies, freemium businesses, and esports businesses comprise a significant part of its operations. The subscription business caters to a huge number of mobile internet users in developing markets, many of whom are first-time mobile gamers.

    Due to gamers’ low willingness to pay for online content, the company has adjusted its product offerings to provide optimum value at reasonable prices. Subscription Business’s sachet pricing approach allows gamers to sign up for a daily, weekly, or monthly subscription and gain access to the entire catalog of over 1000 Android games. Billing for Subscription Business is done by mobile carriers (carrier billing), which has made it easier for gamers to play and for the company to raise revenue.

    Manish Agarwal, the CEO of Nazara Technologies, mentioned Nazara’s aim to augment its presence in the freemium segment, with a special focus on developed markets.

    Nazara – Shareholders

    Nazara Technologies shareholding pattern as of September 2024:

    Nazara Technologies Shareholders Percentage
    Promoters 10.05%
    Flls 9.71%
    Dlls 12.21%
    Publkic 68.03%

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    Nazara – Revenue and Growth

    • Nazara now has over 130 million monthly visitors
    • operates in 61+ different countries.
    • Nine of Nazara’s in-house games were among the top three downloaded games on the Google Play Store in 2017.
    • Users pay subscription fees for access to gamified early learning content, and the company also makes money from its eSports business.

    Nazara opened its IPO on March 30, 2021, and the shares were listed at around a 79% premium against the issue price of INR 1101.

    Nazara – Financials

    Nazara Technologies experienced modest revenue growth in FY24, accompanied by a significant increase in net profit. Below is a detailed breakdown of its financial performance over the past five fiscal years.

    Particulars FY24 FY23 FY22 FY21 FY20
    Revenue INR 1,138.3 crore INR 1,091.0 crore INR 645.8 crore INR 468.5 crore INR 263.0 crore
    Expenses INR 1,112.5 crore INR 1,051.7 crore INR 575.4 crore INR 449.4 crore INR 280.7 crore
    Profit/Loss INR 89.5 crore INR 63.4 crore INR 50.7 crore INR 13.6 crore INR -26.8 crore
    Nazara Technologies Financials
    Nazara Technologies Financials

    In FY24, Nazara’s revenue increased by 4.3% to INR 1,138.3 crore from INR 1,091.0 crore in FY23. The company also saw a 41.2% rise in net profit, reaching INR 89.5 crore in FY24, up from INR 63.4 crore in the previous year.

    Nazara Technologies Revenue

    Revenue Breakdown FY24 FY23
    Revenue from operations INR 1,138.3 crore INR 1,091.0 crore
    Other income INR 79.6 crore INR 49.5 crore
    Total Revenue INR 1,217.9 crore INR 1,140.5 crore

    Total revenue grew by 6.8% in FY24, primarily driven by a 60.8% increase in other income, which rose to INR 79.6 crore from INR 49.5 crore in FY23.

    Nazara Technologies Expenses

    Expense Breakdown FY24 FY23
    Content, event, and web server expenses INR 390.0 crore INR 396.7 crore
    Advertising and business promotion expenses INR 177.5 crore INR 239.9 crore
    Employee benefit expenses INR 186.0 crore INR 149.0 crore
    Other expenses INR 107.9 crore INR 87.6 crore
    Total Expenses INR 1,112.5 crore INR 1,051.7 crore

    While total expenses increased by 5.8% in FY24, the company managed to reduce advertising and business promotion expenses by 26%, bringing it down to INR 177.5 crore from INR 239.9 crore in FY23.

    Nazara Technologies Profit/Loss

    Profit/Loss Breakdown FY24 FY23
    Gross Profit INR 25.8 crore INR 39.3 crore
    Operating Profit before exceptional items INR 105.5 crore INR 88.8 crore
    Exceptional items INR 2.0 crore
    Net Profit INR 103.4 core INR 88.8 crore

    Net profit for FY24 stood at INR 103.4 crore, reflecting a 16.4% increase from INR 88.8 crore in FY23. This improvement is attributed to effective cost management and increased income.

    Quick Summary

    • Revenue Growth: Total revenue increased by 6.8% in FY24, with other income contributing significantly to this growth.
    • Expense Management: Despite a 5.8% rise in total expenses, advertising and promotion costs were reduced by 26%, indicating efficient cost control measures.
    • Profit Enhancement: Net profit saw a 16.4% uptick, driven by higher other income and strategic expense management.

    Nazara – Awards and Achievements

    Here are some of the popular awards that Nazara won throughout the years:

    • Nazara won Sportsie at the M-Billionth Awards in 2017.
    • Nazara was bestowed with the MADDIES Silver Award in the category of Apps/Games for innovation in 2016.
    • Nazara received the award for the License of the Year in the Gaming category.

    Nazara – Funding and Investors

    Nazara raised around $407.6 million to date (November 2024).

    Nazara Technologies raised INR 855 crore through a preferential issue led by the SBI Innovative Opportunities Fund to boost its gaming and sports media expansion.

    The funding and investor details of Nazara are as follows:

    Date Round Amount Lead Investors
    Nov 28, 2024 Post-IPO Equity $103 million
    Oct 21, 2024 Post-IPO Equity $26.4 million SBI Mutual Fund
    Jan 17, 2024 Post-IPO Equity $30 million
    Aug 30, 2023 Post-IPO Equity $61 million
    Dec 20, 2022 Grant – Nazara Technologies The Hashgraph Association
    Oct 6, 2021 Post-IPO Equity $38.4 million
    Feb 9, 2021 Private Equity Round $13.7 million Hornbill Capital Advisers
    Jan 5, 2021 Secondary Market $60.436 million Plutus Wealth Management
    Feb 8, 2018 Venture Round $3.14 milliom Turtle Entertainment
    Dec 1, 2017 Venture Round $51 million IIFL Asset Management
    Nov 28, 2013 Venture Round $0.80 million
    Dec 27, 2007 Series B $7 million Sequoia Capital
    Oct 19, 2005 Series A $1.5 million
    Apr 1, 2002 Seed Round Rajeev Chitrabhanu (MAGNETIC)

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    Nazara – Investments

    Nazara has made significant investments in various companies like CrimzonCode, Bakbuck, HashCube, and more. The last investment made by Nazara was in BITKRAFT Ventures via a corporate round, when it invested $2.5 million on April 5, 2022. According to the deal, Nazara will be investing $875K in the beginning, while the remaining amount will be invested over the next three years.

    Nazara is looking forward to investing Rs 20.10 crore in its material subsidiary, which goes by the name of Absolute Sports Private Limited, which runs the sports news website Sportskeeda. According to the news dated June 18, 2022, the investment has already been given a nod by the board, and it will be done via the secondary purchase of equity shares from Porush Jain, the promoter of Absolute.

    The Nazara Gaming Board has also approved another investment in Brandscale Innovations, which will be worth Rs 10 crore and be conducted via optionally convertible debentures.

    Date Organization Name Round Amount
    Aug 17, 2023 SNAX Games Ltd Corporate Round $0.15 million
    Apr 5, 2022 BITKRAFT Ventures Corporate Round Yes
    October 7, 2021 Rusk Media Secondary Market Yes
    Aug 21, 2019 Sportskeeda Series A $1.5 million
    May 7, 2019 Bakbuck Corporate Round
    Dec 10, 2018 HalaPlay Technologies Series A $5.32 million
    Aug 16, 2018 InstaSportz Consultancy Corporate Round
    Jul 3, 2018 CrimzonCode Corporate Round
    Jan 9, 2018 Next Wave Multimedia Venture Round
    Apr 7, 2016 TrulySocial Venture Round
    Nov 6, 2014 HashCube Series A $0.68 million

    Nazara – Acquisitions

    Nazara has acquired 11 companies. Here’s a list of Nazara’s Acquisitions to date:

    Aquiree Name About Aquiree Date Amount
    Fusebox Games Renowned for its interactive story-based games inspired by popular television serials Aug 8, 2024 $27.4M
    Paper Boat Apps Developer and publisher of the gamified learning app ‘Kiddopia,’ which is designed for children in the age group of 2-8 years Jul 19, 2024 $36M
    Datawrkz Digital advertising firm founded in 2013 and headquartered in Texas, which has been working with independent agencies and mid-market brands Jan 18, 2022 $7.8M
    Planet Superheroes Mumbai-based licensed premium character merchandising company Jan 13, 2022
    OpenPlay India’s fastest skill-gaming company from Hyderabad Aug 27, 2021 $25.38M
    Publish Me Full-service gaming marketing agency based in Turkey Jun 17, 2021 $2.67M
    HalaPlay Technologies A daily fantasy sports platform. Jun 12, 2020 $1.95M
    Paper Boat Apps Paper Boat Apps is a children’s games development studio Oct 16, 2019 $11.15M
    SportsUnity SportsUnity is a cricket quiz platform that provides a one of a kind experience simulating a real cricket match. Sep 18, 2019
    Sportskeeda Sportskeeda App is your home for exclusive sports content. Personalize your app to receive alerts for your favorite teams and leagues. Aug 21, 2019 $5.87M
    NODWIN Gaming NODWIN Gaming is a gaming solutions company and creator of e-sports events. Jan 24, 2018
    MyGamma MyGamma is a Communities company. Jan 22, 2013
    Djuzz Djuzz (m.djuzz.com) provides a rich variety of free downloads of close to 5000 mobile games and applications. Jan 22, 2013

    Nazara Technologies has exited from three companies:

    • NODWIN Gaming
    • Sportskeeda
    • HalaPlay Technologies

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    Nazara – Partnerships

    Nextwave Multimedia, a subsidiary of gaming technology company Nazara Technologies, has partnered with Cricket Australia to create mobile-based cricket league games for the international market. Nextwave, a Chennai-based company in which Nazara owns a majority stake, has signed a three-year licensing agreement with Cricket Australia to create a new ‘Big Bash Cricket’ game based on its iconic mobile cricket gaming platform.

    On November 13, 2024, Nazara Technologies partnered with ONDC to launch ‘gCommerce,’ an in-game monetization platform to boost Indian developers’ revenues by integrating e-commerce into games.

    Nazara Technologies partnered with Telangana’s government on september 5, 2024, to launch an AI Centre of Excellence for innovation in gaming, interactive media, and digital content using AI, VR/AR, blockchain, and Web 3.0.

    Nazara – Competitors

    Nazara’s top competitors are:

    • Juego Studio
    • PlaySimple
    • Hammerplay Studios
    • Mobi2fun Mobile Entertainment
    • Flixy Games
    • Workboard
    • PickMe
    • Spireon
    • InfoStretch and more.

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    Nazara – Challenges Faced

    For several years, the development of digital services was stifled by prohibitive internet access, high smartphone prices, and a payment system that was underdeveloped. In a draught red herring prospectus, Nazara Technologies stated that “all of these regions exhibit market commonalities in terms of improving economic outlook and increasing digital adoption, backed by bullish macroeconomic factors such as consistent GDP growth, the online population, a younger median age, and a fast-growing, affordable smartphone market.”

    The business, which is backed by renowned stock market investor Rakesh Jhunjhunwala, first filed a draught red herring prospectus (DRHP) in January 2018 and also received SEBI approval for an IPO. However, due to a market downturn, the launch was canceled. However, it was again approved later on and the company was finally listed at NSE.

    • Nazara Technologies announced a restated loss in the fiscal year 2020 and for the six months ending September 30, 2020.
    • In the last three fiscal years, one of its group companies has lost money.
    • It might not be able to efficiently monetize its e-sports products, which could have a material and negative impact on the company’s market, financial position, and cash flow.

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    Nazara – Future Plans

    “IPO is a huge milestone in our journey, and the journey is that we want to be in the top 5 global gaming companies. It is a strategic tool for us to achieve that goal,” said Manish Agarwal, CEO of Nazara.

    However, there are several distinctions between the Indian and global gaming environments. According to Agarwal, the gaming industry is dominated by free-to-play games with in-app purchases, which drive global money revenue on the non-real gaming money side.

    “In that, in-app purchases is driven by hardcore games. In India, if there are about 380 million gamers, out of that 300 will not do in-app purchases, it’s a very small segment today where people have an inclination to buy virtual items in a game. The driver of that is competitive multiplayer which needs high quality internet, stable connections. The infrastructure for that is improving in India but is still not there. When you have 200-250 million doing competitive gaming over their mobile networks, that’s when you will see monetization,” he said.

    But there is still reason to be optimistic. Gaming is becoming the go-to entertainment for young Indians aged 14 to 25, and this will drive development.

    FAQs

    What does Nazara Technologies do?

    Nazara Technologies is a gaming and esports company. It develops, publishes, and distributes mobile games, esports content, and gamified learning platforms.

    Who founded Nazara?

    Nitish Mittersain is the Founder & Managing Director at Nazara Technologies.

    What is Nazara Technologies business model?

    Nazara Technologies operates a gaming and esports business model. It earns revenue from in-app purchases, ads, esports tournaments, and subscriptions. It focuses on mobile gaming, gamified learning, and acquiring gaming startups to expand its ecosystem.

    How does Nazara Technologies make money?

    Subscription companies, freemium businesses, and esports businesses are also part of the operations. The subscription business caters to a huge number of mobile internet users in developing markets, many of whom are first-time mobile gamers.

    What companies do Nazara Technologies compete with?

    Nazara’s top competitors are Juego Studio, PlaySimple, Hammerplay Studios, Mobi2fun Mobile Entertainment, Flixy Games, Workboard, PickMe, Spireon, and InfoStretch.

    What are Nazara games?

    Nazara Technologies offers mobile and online games across various categories, including casual, skill-based, and esports. Some of Nazara Technologies video games include the World Cricket Championship (WCC), Carrom Clash, and Motlu Patlu Racing. It also owns platforms like Sportskeeda (for esports content) and Halaplay (for fantasy sports).

  • Licious: How it is Emerging as a One-Stop Platform for Fresh Meat & Sea Food

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

    Love eating non-veg right? Whenever it is a certain Tuesday, Thursday, or Saturday, your hearts come out crying for non-veg. To have just a glimpse of your favorite non-veg dishes or a mouthful of the most delicious chicken, mutton, or fish is simply a yearning that grows all the more during these vegetarian days. However, even if we plan to have a quick snack out of the non-veg dishes, there are times that we don’t manage to find them at our homes these days.

    But that’s no more of an issue in today’s world.

    Yes, with the birth of Licious, fresh meat and fish are not scarce now.
    Whether you love chicken, meat, fish, seafood, eggs, or cold cuts, Licious is always there beside you to deliver the best products to your doorstep.

    The Direct-to-consumer meat and seafood brand is announced as the first Indian unicorn company from the D2C segment and the 29th unicorn in the country in 2021. Licious startup joined the unicorn club on October 5, 2021.

    Read more about Licious company, Startup Story, Owner, Business Model, Revenue Model, Funding and Investors, Growth, Competitors, and more in this success story that follows!

    Licious Company Details

    Start-up Name Licious
    Headquarters Bangalore
    Industry E-commerceguide and Food & Beverage
    Founders Vivek Gupta and Abhay Hanjura
    Founded September 2015
    Parent Company Delightful Gourmet Private Limited
    Website licious.com

    About Licious
    Licious – Startup Story
    Licious – Founders And Team
    Licious – Name, Tagline and Logo
    Licious – Business Model
    Licious – Revenue Model
    Licious – Funding And Investors
    Licious – Shareholding
    Licious – Investments
    Licious – Acquisition
    Licious – Growth and Revenue
    Licious – Financials
    Licious – Product Launch
    Licious – Challenges
    Licious – Competitors
    Licious – Advertisements and Campaigns
    Licious – Awards and Achievements
    Licious – Future Plans

    About Licious

    Licious is a Bengaluru-based meat and seafood brand. The company serves the best, fresh, and clean fish, chicken, meat, and eggs online. Licious works on a farm-to-fork model owning the entire back-end supply chain and the cold chain. A separate recipe section is also present in their App. It helps the customers to cook delicious dishes. And also teaches the exotic chef style.

    It operates across Bangalore, Hyderabad, Delhi-NCR, Chandigarh, Mumbai, Pune, Chennai, Coimbatore, Pondicherry, Jaipur, Kochi, Vizag, Kolkata, and Vijayawada.

    Licious – Startup Story

    Abhay Hanjura approached Vivek Gupta (who was then working with Helion Ventures) to explore the space of fresh meat and seafood delivery in India. Although 73% of Indians eat meat and seafood, the industry is highly unorganized. An average Indian household consumes 2000-3000 different branded products, meat being the only exception (well, almost). More than 95% of the fresh meat & seafood industry in India is unorganized & usually conjures up an image of an unhygienic local market, filth, stench & an unpleasant buying experience. The duo wanted to change the way Indians experience meat.

    Hence, Licious company was created with the thought that India deserves better meat.

    Abhay and Vivek were having lunch while discussing the business idea. The chicken they were having was of really bad quality. Vivek remarked that, if we have to build Licious we will have to put life in this dead chicken! That was the moment they realized what they wanted to achieve through Licious- to deliver an unparalleled meaty experience to Indians, introduce global quality standards & benchmarks, set up a hitherto non-existent infrastructure & build processes that India was yet to see.

    Taking up this idea of changing the way meat is procured, processed, and sold in India, Abhay Hanjura decided to leave his well-paying job at an insurance brokerage firm where he worked. Hearing this, Hanjura’s family, who were pure vegetarians, even threatened to disown him, finding this meaty idea very hard to stomach. However, they didn’t decide to stop Abhay from meeting Vivek though, and as a result, we now have the unicorn online meat supplier, Licious, from where we can order meat and seafood anytime.

    Licious chose a simple mission statement- we won’t sell what we won’t eat ourselves! It is this simple credo that has been the driving force at the company and continues to be so, 5 years later.

    Licious Products
    Licious Product Packaging

    Licious – Founders And Team

    Vivek Gupta and Abhay Hanjura are the founders of Licious.

    Vivek Gupta (left) & Abhay Hanjura (right) | Licious Founders
    Vivek Gupta (left) & Abhay Hanjura (right) |Licious Founders

    Vivek Gupta

    Vivek Gupta is the Co-founder of Licious. He started his career as a Corporate Finance Manager at Tavant Technologies. Vivek previously served as the Finance Controller of Helion Ventures and the Non-Executive Director at MobiCom Commune Pvt. Ltd. He completed his BCom from Punjab University and went on to become a Chartered Accountant (CA).

    Abhay Hanjura

    Abhay Hanjura is also the Co-founder of Licious. He is a Hindu Kashmiri Pandit and was the campus ambassador of Infosys. Abhay started his career as a Deputy Manager at India Insure Risk Management Services. He was also the Head of Business Intelligence and Associate Director of Futurisk Insurance Broking Pvt Ltd.

    It was the time when Vivek and Abhay started engaging with Adithya Kote, who was then the Creative Head at Cafe Coffee Day Group. For the naming of the brand, the duo went through 300+ name ideas, after which they were satisfied with “Licious” as the name, and decided to choose it, which is taken from the word “delicious”. When Abhay was once asked why he kept “Licious” as their brand name, he said, “We wanted to name our company something that appeals to people’s emotions. Our intention was to be a complete meat brand.”

    Licious Logo
    Licious Old Logo and Licious New Logo (L to R) 

    Licious changed its old logo to the new one on June 3, 2022. The popular meat brand launched its new logo with a new colour scheme and this way it refreshed its brand identity. Walking down the new logo, we find 3 colors dominating – smoky grey, hearty red, and creamy white. This new logo was launched to enliven the lusciousness associated with meat. Speaking on this new makeover, Santosh Hegde, Vice President, of brands, Licious, mentioned that innovation and evolution are not just pertinent but critical to the journey of Licious.

    Licious – Business Model

    Licious Products

    Licious has got a farm-to-fork business model. The company handles the entire supply chain. Starting from procurement, processing, and storage to reaching the consumer, in the end, the responsibility of the company is everything. The startup it seems, has borrowed a page from Amul’s playbook to get rid of the middlemen and control procurement directly along with processing and marketing. Speaking on it, Abhay said, “I strongly believe that what Amul did for milk, Licious will do for animal husbandry”.

    Licious claims that 50% of the startup’s meat comes from its own farms, which was only 10% in 2020. Furthermore, Licious also owns processing and delivery centers. Licious has also started to remove the stigma around meat right from the first day. Instead of black plastic bags, Licious sold meat in neat boxes and leakage-proof pouches and containers.

    Transactions are very safe and secured here with Licious. The company strives to maintain the freshness and the quality of every product. They have both, a web platform as well as a mobile app. Consumer loyalty is the main focus of the brand.


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    Licious – Revenue Model

    Licious receives a major chunk of its revenues from the sale of its meat products, seafood, marinate, and eggs. The rest of the revenues come from the delivery of the products and other related services.

    Licious has successfully delivered to more than 2 million unique customers to date, it added. The average basket size is INR 700.

    Licious – Funding And Investors

    Licious has raised a total amount of $488.3 million in funding including the latest funding round led by Amansa Capital, Kotak PE, Axis Growth, and others on March 15, 2022, where the investors infused $150 million in funding.

    Licious became the 29th unicorn of India in 2021 and the first unicorn startup from the D2C segment.

    Licious’ Funding and investors’ details are as follows –

    Date Transaction Name Money Raised Lead Investors
    March 15, 2022 Series F $150 million Amansa Capital, Kotak PE, Axis Growth and more.
    February 25, 2022 Series F $ 91.4 million Gruhas Proptech
    October 5, 2021 Series F $52 million IIFL
    June 11, 2021 Series F round $192 million Multiples Alternate Asset Management, Brunei Investment Agency, Vertex Ventures
    December 16, 2019 Series E $30 million Vertex Growth Fund, 3one4 Capital, Bertelsmann India Investments, Nichirei Corp, Vertex Ventures Southeast Asia and India, Sistema Asia Fund
    December 10, 2018 Series D $25 million Nichirin, 3one4 Capital, Bertelsmann India Investment, Vertex Ventures Southeast Asia and India, UCLA, Sistema Asia Fund
    September 26, 2018 Series C $25 million Bertelsmann India Investments and Vertex Ventures Southeast Asia & India (part of the Vertex Holdings network of funds). The University of California, Los Angeles (UCLA), also invested in the company along with existing investors Mayfield India, 3one4 Capital, Sistema Asia Fund, InnoVen Capital
    March 29, 2017 Series B $10 million 3one4 Capital and Mayfield Fund Sistema Asia Fund, Neoplux Technology fund
    April 21, 2016 Series A $3.5 million Mayfield Fund, 3one4 Capital
    September 24, 2015 Seed Round $1 million T.V. Mohandas Pai, Manipal Global Education Services, entrepreneur Kanwaljit Singh

    Licious Investors

    TV Mohandas Pai, Vertex Growth Fund, Nichirei Corp, 3one4 Capital, Bertelsmann India Investments, UCLA, Sistema Asia Fund, Mayfield Capital, Sistema Asia Fund, Korea-based Neoplux Technology Fund and Innoven Capital are some of the investors in the company. The Series F round of investment further added Multiples Alternate Asset Management and Brunei Investment Agency as the latest investors.

    Licious – Shareholding

    Licious’ shareholding pattern as of September 2023, sourced from Tracxn:

    Licious Shareholders Percentage
    Abhay Hanjura 8.7%
    Vivek Gupta 8.7%
    Innoven Capital < 0.1%
    Temasek 15.4%
    Vertex Growth 9.6%
    Multiples Alternate Asset Management 8.9%
    Mayfield 6.9%
    Bertelsmann India Investments 6.6%
    Sistema 6.5%
    Amansa Capital 3.6%
    3one4 Capital 6.0%
    IIFL Asset Management 3.1%
    Kotak Mahindra Bank 2.1%
    Sprout Venture Partners 1.4%
    Avendus 1.8%
    Axis Growth 1.1%
    Fireside Ventures 0.5%
    Tholons 0.3%
    Gruhas < 0.1%
    Vertex Ventures < 0.1%
    QED Innovation Labs < 0.1%
    xto10x < 0.1%
    Transaction Square < 0.1%
    Neoplux
    Ammar Teknik 3.1%
    UCLA Foundation 1.6%
    Sojitz 0.7%
    Indo Nippon Foods
    KCT Group
    Nichirei
    Angel 0.6%
    Other People
    ESOP Pool 2.5%
    Total 100.0%
    Licious Shareholding
    Licious Shareholding

    Licious – Investments

    Licious has made 1 investment to date. The maiden investment round of Licious went to Pawfectly Made, in which it invested close to $1 million on April 27, 2022. Licious, along with the same, also became a strategic partner of the Bengaluru-based pet food startup.

    Date of Investment Name of the Company Funding Round Lead Investor Deal Value
    April 27, 2022 Pawfectly Made Corporate Round Yes $992.36K

    Licious – Acquisition

    On October 15, 2024, Licious bought the Bengaluru-based offline retailer ‘My Chicken and More’ for INR 150-200 crore. The retailer has 23 stores in the city. Co-founder Vivek Gupta said this deal will help Licious expand faster in South India.

    With this cash and equity deal, Licious now has a strong physical presence in Bengaluru, increasing its total number of stores to 26.

    Licious – Growth and Revenue

    The business saw a 500% growth in the past years and continues to hold on to the momentum. While all product categories saw growth, the ready-to-cook and ready-to-eat categories contributed significantly to the revenue. Products like the kebab range & chicken spreads emerged as favorites, while new launches like tandoori products are seeing quick traction too. Licious is in fact, hailed as the largest player in this segment.

    The company has enjoyed a repeat purchase rate of 90% and continues to enjoy the same. Licious further takes pride in the fact that the company has successfully served more than 2 million unique customers during the past year.

    People usually say that most Indians are vegetarians. But this is not true. More than 73% of the population in India eats meat. This is the biggest fact behind Licious’ growth. Surveys say that the fresh meat and seafood market is very unorganized. That is why online platforms have emerged to help people all around. Licious promised its consumers hygiene and quality.

    Licious opened its first offline store in Bengaluru in June 2022 and is looking forward to being profitable in the next 12-18 months.

    • The company delivered more than 2 million unique customers till October 2021.
    • Licious valuation is $ 1.5 billion as of July 2023.
    • The company has 1,535 employees.
    • It processes over 1.2 million orders every month.

    Licious – Financials

    Licious saw a decline in revenue in FY24 while also managing to reduce expenses and losses compared to FY23. Below is a detailed breakdown of its financials over the years.

    Particulars FY24 FY23 FY22 FY21
    Revenue INR 748.1 crore INR 808.9 crore INR 706.1 crore INR 430.5 crore
    Expenses INR 1,045.6 crore INR 1,309.3 crore INR 1,187.1 crore INR 641.7 crore
    Profit/Loss INR -298.6 crore INR -528.6 crore INR -855.7 crore INR -369.8 crore
    Licious Financials
    Licious Financials

    Licious Revenue:

    Revenue Breakdown FY24 FY23
    Revenue from operations INR 686.9 crore INR 747.8 crore
    Other income INR 61.3 crore INR 61.1 crore
    Total Revenue INR 748.1 crore INR 808.9 crore

    Licious’ total revenue declined by INR 60.8 crore in FY24, mainly due to a drop in revenue from operations, while other income remained stable.

    Licious Expenses:

    Expense Breakdown FY24 FY23
    Cost of material consumed INR 470.4 crore INR 644.7 crore
    Changes in inventory INR 0.7 crore (INR 0.6 crore)
    Employee benefits expenses INR 197.6 crore INR 240 crore
    Finance costs INR 18.4 crore INR 14.6 crore
    Depreciation & amortization INR 40.4 crore INR 36.8 crore
    Other expenses INR 318.1 crore INR 373.8 crore
    Total Expenses INR 1,045.6 crore INR 1,309.3 crore

    Expenses dropped significantly by INR 263.7 crore in FY24, mainly due to a reduction in material costs and employee expenses.

    Licious Profit/Loss:

    Profit/Loss Breakdown FY24 FY23
    Gross Profit INR 277.7 crore INR 164.2 crore
    Operating Profit/(Loss) before exceptional items INR 297.4 crore INR -500.4 crore
    Exceptional items before tax INR -1.2 crore INR -28.2 crore
    Net Profit/Loss INR -298.6 crore INR -528.6 crore

    Licious significantly reduced its losses by INR 230 crore in FY24, improving from INR 528.6 crore to INR 298.6 crore.

    Quick Summary:

    • Revenue declined by INR 60.8 crore in FY24, mainly due to a fall in operations revenue.
    • Expenses were reduced by INR 263.7 crore, with a major drop in material and employee costs.
    • Losses decreased by INR 230 crore, showing an improvement in financial efficiency.

    Licious – Product Launch

    Spices

    Online meat retailer Licious announced in December 2022 that it will introduce specialty spice blends in the top 8 cities.

    Plant-Based

    Licious launched plant based programme Uncrave in December 2022.

    Store

    With the opening of five new Licious Stores in the Delhi-NCR region in June 2023, Licious is enhancing its offline presence. By providing an immersive environment for devoted Licious fans, these shops hope to alter the conventional meat-buying process.

    Rewards Programme Infiniti

    The debut of Licious Infiniti, a special rewards-based program for Licious customers, was announced by Licious in August 2023. The program provides users with endless benefits with no limitations or constraints, as the name would imply.

    Licious – Challenges

    The challenges started from day 1 for Licious, even before it was launched.

    Abhay’s Family Opposed

    Abhay Hanjura, who is from Jammu and hails from a family of Kashmiri pandits was opposed by his family, who are pure vegetarians to getting on with one such idea of building a meat startup. However, as they didn’t restrain him completely from meeting Vivek, the startup took its shape ultimately and grew to become a revolutionary meat brand.

    Late Deliveries

    Outside of Abhay’s house, things went so bad that the startup had to close operations on the very first day of its launch in a country that is No. 4 in meat production globally. All of Licious’ deliveries were late. Though the brand chased a high-quality product solution, it didn’t simply work that hard on the supply chain system. This is why it took 15-20 more days for Licious to get back in business.

    Researchers found that there was a dearth of cold storage facilities in India. Besides, storing meat well and retaining its freshness is a big challenge for many companies, which Licious is trying to capitalize on.

    Some other Licious challenges include:

    • The rise of more competitors and the intensity of the competition in the online meat market
    • Frequent livestock infections
    • The rise of meat substitutes
    • The costs that are involved in servicing smaller orders
    • Consumer preferences to buy meat from local meat sellers

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    Licious – Competitors

    The top competitors of Licious are:

    • FreshToHome
    • ZappFresh
    • TenderCuts

    Licious – Advertisements and Campaigns

    Licious is not only new in its business strategy and the focused area of operation but also in its marketing campaigns and advertisements that the start has planned during its journey. The brand has collaborated with a bundle of celebrities from the Bollywood and the Tollywood film industries till now including Kunaal Roy Kapoor, Parambrata Chattopadhyay, etc.

    Licious Campaign

    The company rolled out its #FasterChef campaign the actor Arjun Kapoor featured, which was focused on good food and the joy of sharing the same. Most of the Licious campaigns are focusing on the same.

    Licious – Awards and Achievements

    Being the first major business in India that solely focuses on the delivery of fresh meat, fish, eggs, and seafood, Licious has been honored with numerous awards and recognitions in its journey so far. Here’s a list of the awards and achievements that Licious has received to date:

    • One of the top 12 emerging startups by CB Insights in 2016
    • Named among the SuperStartups Asia in 2017
    • BW Disrupt named Licious in its 40 under 40 list in 2018
    • Licious’ founders were among the 50 Most Influential Indians GQ India
    • The company received the FSSC22000 UKAS certification in 2018
    • INC42 labeled Licious as one of the Most Innovative Startups in 2018
    • Entrepreneur Magazine noticed Licious in its 35 Under 35 in 2019
    • Fortune’s 40 Under 40 list included Licious in 2019
    • It was in the same year that Licious was included in BW’s 35 Under 35 list
    • Licious grabbed the CII_ Outstanding Performance in Food Safety Award in the category of Small & Medium Manufacturing Food Businesses –Rising Star – Meat & Poultry in 2019
    • Licious Spreads received the Frost & Sullivan Innovation Award in 2019
    • Licious was also dubbed by the Economic Times as one of the Most Promising Business Leaders of Asia in 2019
    • It was the Food & Beverage Start-up of the Year in 2020, as per the Entrepreneur Magazine
    • Licious won the Thought Leadership Award for ESG goals in December 2021.

    Licious – Future Plans

    Licious, an online meat and seafood retailer, has ambitious plans for the future. The company aims to go public in 2026 with a valuation of over $2 billion. It also plans to expand its physical presence by opening 50 stores by March 2026. Additionally, Licious intends to diversify its product range by introducing more ready-to-cook marinated items and new offerings like momos. To stay competitive in the quick-commerce space, Licious is focusing on improving its delivery times. These steps reflect the company’s goal to grow and become a leader in the industry.


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    FAQs

    What is Licious?

    Licious is a meat and seafood company. It serves the best quality meat online.

    Who is Licious company owner?

    Vivek Gupta and Abhay Hanjura are Licious founders.

    Is Licious an Indian company?

    Yes. Licious is headquartered in Bangalore, Karnataka, India.

    How many customers does Licious have?

    Licious has a customer base of more than 1.2 million customers monthly. The average basket size is INR 700.

    Who are the competitors of Licious?

    The top competitors of Licious are FreshToHome, ZappFresh, and TenderCuts.

    What is Licious business model?

    Licious has got a farm-to-fork business model. The company handles the entire supply chain. Starting from procurement, processing, and storage to reaching the consumer, in the end, is the responsibility of the company.

    What is Licious net worth?

    As of February 2025, Licious was valued at $1.5 billion.

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