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  • Blinkit’s Marketing Strategy: The 10-Minute Delivery Revolution in India

    Blinkit (or what some of us remember it as – Grofers) has been one of the biggest eGrocery game-changers in the Indian market. Launched by Albinder Dhindsa and Saurabh Kumar in 2013, Grofers started as a simple online grocery delivery service that catered to urban clients looking for easy home delivery options. 

    For many years, Grofers operated mainly as a traditional grocery platform, just like BigBasket. However, as competition grew and customer expectations evolved, the team realized that it was time to change their strategy. 

    So, they not only changed up their entire brand identity but set themselves up as a strong contender in the market. In 2022, Zomato acquired Blinkit for $569 million and entered the eGrocery game with this successful venture. 

    Blinkit’s entry into the market
    Blinkit Main Activities 
    The Structure of Blinkit Business Model 
    Blinkit Revenue Model 
    Key Partners of Blinkit 
    Blinkit’s STP Analysis
    Blinkit’s SWOT Analysis
    Blinkit’s Competitor Analysis 
    Social Media Campaigns That Worked for Blinkit

    Blinkit’s entry into the market

    When Grofers/Blinkit entered the Indian market in 2012, the eGrocery landscape was still in the development stage. Online shopping was growing but the grocery sector faced a challenge – Indian customers wanted fresh produce from local providers at the convenience of their own homes, but the trust in online grocery delivery was very low. 

    Even though faced with so many challenges, Grofers still tapped into the niche market of urban users who wanted convenience rather than going to the market. By 2021, the eCommerce market started growing in waves.

    So, to stay relevant and move with the people’s need for speed, Grofers rebranded themselves as Blinkit and offered delivery within 10 minutes, a concept never seen before. This rebranding was not a simple name change but a strategic shift of their entire business model. 

    But why the sudden change? 

    The decision for the strategic shift was based on two factors: 

    • Consumer behavior was shifting more towards instant gratification, especially in urban cities 
    • The pandemic amplified the need for reliable and speedy delivery services 

    However, they also faced challenges in terms of space, technology, and product requirements. Here, the company used a more strategic approach: 

    • Blinkit set up micro-warehouses in densely populated areas to stock essential products 
    • Invested in technology for optimization of delivery routes so that drivers reached customers faster 
    • Partnerships with local stores and suppliers to minimize operational costs 

    These simple strategies helped position Blinkit as a leader in the instant delivery space in India and caused an uproar with its competitors. 

    The Blinkit Story: What is the Zomato-owned Company Planning Next | Founders | Net Worth
    Blinkit (formerly Grofers) is a Zomato-owned quick commerce marketplace that helps users shop for various products online and delivers them in a flash. Learn more details about Blinkit, its founders and history, its startup story, business model, revenue model, logo, owner, funding and investors, net worth, challenges, competitors, and more. Know more on Blinkit Wikipedia.
    StartupTalkyRishabh Rathi

    Blinkit Main Activities 

    Blinkit is known for its wide range of products and delivery within 10-minute promise, but what are its main activities that helps customers get their delivery faster. 

    • Fulfillment of Order: At the heart of Blinkit’s business strategy is their order fulfillment process. Once the order is placed, it is processed from a local store. The order is then packed and dispatched, where a delivery agent delivers it to the customer. The brand has strategically set up fulfillment centers that are located in urban areas for quick and easy dispatch. 
    • Managing Inventory: Management of inventory is another main activity for Blinkit. With advanced analytics that help predict demands and track stock levels, to ensure items are readily available. 
    • Customer Support: The center of Blinkit’s strategy is its exceptional customer support. It ensures that queries and complaints are addressed promptly in 24/7 via phone call, chat and email.   

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    Explore how Albinder Dhindsa transformed India’s e-commerce with Blinkit, reshaping the quick-commerce industry after Grofers’ rebrand. Read more about Grofers founder, Albinder Dhindsa’s education, career, major challenges faced, famous quotes, and more.
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    The Structure of Blinkit Business Model 

    Blinkit mostly has a franchise model by partnering with local businesses to stock up on their products. This strategy not only empowers small to medium retailers but also ensures that they have a larger variety of products available on hand. Blinkit has connections with over 2500 local stores across Tier-1 and Tier-2 cities to create a strong network.

    Blinkit taps into the local distribution channels that provide quick inventory turnover and help reduce waste. For local store owners, this is a win-win as they are adapting to the change in online shopping, and they are creating a community where everyone benefits from the sale. 

    Their marketing strategy works closely with retailers and suppliers to guarantee customers the best and freshest items. With strict quality checks in place, the brand ensures that all the products their customers receive are up to standard. 

    But their biggest heroes are the delivery partners. Blinkit has 20,000 delivery partners across multiple cities, that makes it one of the most efficient delivery services across pan India. 

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    Blinkit Revenue Model 

    Blinkit’s revenue model is based on 4 main aspects: 

    • Sales Revenue: The sales of groceries is the main source of revenue for Blinkit. They purchase products from whole sellers and nearby retailers to store in their warehouses. This can maintain quality and keep prices low or high based on their direct-to-customer strategy. 
    • Delivery fees: Another source of income for Blinkit is delivery fees. Certain customers are eligible for free delivery, but others might have to pay extra for speedy delivery. Using this marketing strategy, Blinkit not only meets their client demands but also makes money from delivery options. 
    • Subscriptions: Blinkit also has membership services that provide customers the option to pay a monthly cost in exchange for special discounts and free delivery. This not only promotes loyalty but also generates income. 
    • Brand Collabs and Promos: Blinkit works with multiple brands to highlight their products, which is another major source of income. 

    Key Partners of Blinkit 

    Blinkit has a collaborative ecosystem where every player reaps the benefits from the joint efforts. 

    • Local sellers: Blinkit collaborates with local grocery stores and this allows them to stock products fast and reduces delivery time. This also supports their revenue model, where Blinkit can provide a wide range of products to their customers. This helps empower the community and ensures that customers have fresh produce. 
    • Technology partners: Blinkit collaborates with tech companies to improve their apps to ensure that the user experience is not broken. By constantly updating their platform, such as making their payment gateways more secure or making their shopping experience smoother, they ensure a high rate of customer satisfaction. 
    • Logistics Company: Blinkit has a fast delivery process thanks to its logistics collaborations. With enough data analytics, the brand can predict peak times and allocate resources to ensure a faster delivery option.

    Blinkit’s STP Analysis

    Blinkit is one of the leading eGrocery delivery partners across pan India that mainly focuses on Tier-1 cities. Their STP analysis is: 

    • Segmentation: Blinkit focuses mainly on cities with high internet options that help support their speedy delivery model. Demographically, the brand targets young tech-savvy individuals and families that do not have the time to go grocery shopping. Behaviorally, their customers are those who realize they need some essentials on short notice and are willing to pay to have them delivered to their doorstep instead of stepping out to buy them, 
    • Targeting: Blinkit targets mainly Tier-1 cities where the maximum number of people live. But this is for cities with the right infrastructure to support their speed-based model. The target audience is mainly office-goers, young families and college students. Mainly people who are trying to juggle multiple tasks and will pay a little bit more for a doorstep service.
    • Positioning: The brand has positioned itself as the go-to platform for the delivery of daily items. Its main emphasis is speed and convenience with a promise to deliver in 10 minutes.

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    Blinkit’s SWOT Analysis

    Now that we understand the brand’s STP analysis, it is time to take a look at its SWOT Analysis:

    Strength

    Blinkit’s major strength lies in its strong brand recognition. The name itself conveys speed and efficiency that connect perfectly with their business model. Also, their extensive delivery partners allow them to live up to the promise of 10-minute delivery in every major city across India. 

    Weaknesses

    Their biggest weakness is the high operational costs involved with maintaining such an active network for quick deliveries. This expense includes logistics, workforce, and technology that is required to execute the operations smoothly. 

    Opportunities

    One major opportunity that Blinkit has is the possibility of expansion into Tier-2 and Tier-3 cities. With the growth and penetration of the internet and smartphones across India there is a ripe market that is yet to be tapped. Also, Blinkit can diversify its products by expanding into the electronics and pharmacy sectors as well.

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    Threats

    Blinkit continues to face significant threats from other major delivery partners such as Zepto, Swiggy Instamart, and BigBasket. 

    Blinkit’s Competitor Analysis 

    Before we take a look at Blinkit’s marketing mix, we need to take a closer look at their competitors: 

    • BigBasket: A Tata Group undertaking, BigBasket is one of Blinkit’s biggest competitors. But due to their longer delivery times, Blinkit still has a bigger share in the eGrocery space. 
    • Swiggy Instamart: By utilizing Swiggy’s extensive delivery network, Instamart is becoming a major player in this space. With their efficient logistics and strong brand recognition, they are a formidable contender for Blinkit. 
    • Zepto: A newbie in the industry, Zepto has become very popular and is a direct competitor to Blinkit. With its hyper-focus on delivery in 10 minutes, it has become very popular in eGrocery.
    • Dunzo: Known for its versatility in delivery options, Dunzo has not only groceries but also medicine delivery options in some areas.

    Blinkit’s biggest competitive advantage is its focus on hyperlocal eGrocery delivery.By prioritizing speed and efficiency, the brand has become a go-to platform for delivery of essentials.

    Understanding Blinkit’s Marketing Mix

    Blinkit has extensively used their previously collected knowledge about customer wants and built their brand to not only fulfill their customer demands but also to bridge the gap between local sellers and buyers as well. Their 4P’s of marketing include: 

    Product

    Blinkit provides a wide variety of products that include groceries, fresh produce, personal care items, dairy products, and even household essentials. They aim to meet the instant gratification demands of urban consumers within minutes and are highly appealing to young families, professionals, and students. 

    Pricing

    Its products are in line with other major eGrocery platforms, ensuring that their customers do not have to pay premium pricing for speedy delivery. It offers discounts, promotions, and deals to engage existing customers and bring in new ones. Their loyalty program also helps increase a strong customer base. 

    Place

    Their distribution strategy follows a hyperlocal delivery model concept. They operate through micro-fulfillment centers that are within a 3 km radius of the delivery location which helps them maintain a speedy turnaround time. Presently, the company has over 639 stores across 22 cities. 

    Promotion

    The brand’s promotional strategy is geared towards digital marketing. One of their most famous campaigns was #IndiaKaLastMinuteApp, which positioned the brand as the go-to app for all last-minute buyers. They also have a strong social media presence with over 251K followers on Instagram. Their strategies are also targeted towards millennials and Gen Z.  

    Social Media Campaigns That Worked for Blinkit

    • Zomato-Blinkit Billboard Wordplay: Blinkit collaborated with Zomato for an ad campaign with slogans for billboards. Blinkit’s line was “Doodh mangoge, doodh denge” (Ask for milk, we deliver milk), while Zomato’s billboard read “Kheer mangoge, kheer denge (Ask for Kheer, we deliver Kheer). 
    Zomato-Blinkit Billboard Wordplay - Social Media Campaign
    Zomato-Blinkit Billboard Wordplay – Social Media Campaign
    • India is not for beginners:  This Instagram post highlighted the ‘jugaad’ ability of Indians, especially mothers. The campaign garnered over 3600 likes and highlights how nothing is really finished until Ma says so. 

    https://www.instagram.com/reel/C4C1_mcPYe8/?utm_source=ig_web_copy_link 

    • Others on Propose Day: This campaign was a funny one based on ‘Valentines Week’. The reel opens with a couple on Propose Day, with a boy giving his girlfriend or wife a ring on Propose Day. But it ends with what singles will be doing on Propose Day. This reel has over 5600 likes. 

    https://www.instagram.com/letsblinkit/reel/DFy_VhhvZpV/ 

    • Vegetables be like: This YouTube video was based on the Pedro Pascal and Nicolas Cage meme. This was created to reach and connect with the young target audience.

    Vegetables be like – Social Media Campaign

    Conclusion

    The eGrocery industry is still in its growing stage, and Blinkit is a reminder of how to track marketing trends, and stay relevant by changing strategies when required. The brand focused on customer experience and speed to meet customer demands and set it apart from the market. 

    So, the next time you need a snack or find yourself missing Atta, just remember that Blinkit is a click away. With Blinkit’s innovative ability to shift its marketing conditions, the possibilities are limitless.

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    FAQs

    What is Blinkit?

    Blinkit is an Indian quick-commerce (q-commerce) company that specializes in delivering groceries and other essentials in approximately 10 minutes.

    Who is the founder of Blinkit?

    Albinder Dhindsa is the founder of Blinkit.

    What is Blinkit’s core marketing strategy?

    Their core strategy revolves around the promise of ultra-fast 10-minute delivery, emphasizing speed and convenience.

  • Elon Musk welcomes his 14th child: Seldon Lycurgus

    • Elon Musk has welcomed his 14th child, Seldon Lycurgus with partner Shivon Zilis.
    • Zilis announced the news on X, showing her affection for thier 4th child.
    • The expanded family is receiving tons of public interest from social media.

    Elon Musk is a tech billionaire, and businessman known for his key roles in Tesla, Inc., SpaceX, and Twitter (rebranded as X). He welcomes his 14th child, a son named Seldon Lycurgus, and his fourth kid with Shivon Zilis. This announcement follows their previous children, twins Strider & Azure, and a daughter, Arcadia. ). Since 2025, Elon Musk has been a senior advisor to U.S. President Donald Trump and de facto head of the Department of Government Efficiency (DOGE). Musk is the wealthiest person in the world; as of February 2025, Forbes estimated his net worth to be US$ 353 billion.

    Musk’s partner, Zilis announced this news in a post on X on Friday. While she did not mention his birth date, she just shared her excitement over their new arrival.

    She wrote, ” Discussed with Elon and in light of beautiful Arcadia’s birthday we felt it was better to also just share directly about our incredible son Seldon Lycurgus. Built like a juggernaut with a solid heart of gold.”

    To this, Musk replied with a heart emoji. A source told people that Elon “really loves Shivon.”

    The Elon Musk Family

    Elon Musk is now a father of 14 children with four different women. His first child, Nevada Alexander, was born in 2002 to his ex-wife Justine Wilson, but sadly passed away at just 10 weeks old. Later, Musk and Wilson had twins Vivian and Griffin, who are now 20 years old. They also had triplets Kai, Saxon, and Damian, who all turned 19 this year.
    In addition to his children with Wilson, Musk also has three children with the musician Grimes. Their children are son X AE A-12, who is 4 years old, daughter Exa Dark Siderael, who is 3 years old, and son Techno Mechanius, also known as Tau, who is 2 years old.

    Musk also has three children with Shivon Zilis, a director at his company Neuralink. Zilis and Musk welcomed twins Strider and Azure in November 2021, although the birth was kept secret at the time. The twins’ arrival was disclosed in July 2022, through court documents. Interestingly, the twins were born just weeks before Musk and Grimes welcomed their daughter Exa Dark Siderael through surrogacy. Zilis and Musk’s third child together is a daughter named Arcadia who was born on February 28, 2024. This birth was exactly a year after Zilis marked their daughter Azure’s first birthday.

    Furthermore, there is a recent claim by writer Ashley St. Clair that Musk is the father of her son R.S.C., who was born five months before her announcement on February 14.

    St. Clair mentioned in a post on X, “Five months ago, I welcomed a new baby into the world. Elon Musk is the father.” She also mentioned that this news was kept private for the child’s safety and privacy.

    Public and Personal Relations of Musk

    Musk’s expanded family has sparked curiosity in the public, particularly the relationships among the mothers of his children. However, Zilis and Grimes addressed their relationship with a tweet after a reported misunderstanding.

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  • India’s GDP showed an uprise of 6.2% in Q3

    • India’s GDP grew by 6.2% in the December quarter backed by key growth factors including increased consumer spending, higher growth expenditure and increased export rates.
    • Indian economy is expected to maintain a projected growth rate of 6.5% in FY25.
    • Decreased inflation rates, tax reduction and strong investments stimulates the growth factor of the economy.
    • V Anantha Nageswaran, Chief Economic Adviser states three possible reasons for the hike in India’s GDP.
    • Chief Economist of Bank of Baroda, Madan Sabnavis stated that the rural economy has performed well and will be one of the supporting factor of growth.

    New Delhi: India’s economic growth increased significantly to 6.2% in the December quarter (FY25), a great recovery from 5.6% in the September quarter. This indicates that there is still a lot of work that has to be done in the final quarter to achieve the revised growth target of 6.5% in the Fiscal year. Despite achieving this target, the growth rate for FY25 would still be lower than the previous year’s 9.2%(Difference of 2.7%).
    This notable hike in India’s GDP is supported by three major growth factors including increased consumer spending, higher government expenditure, and an increase in export rates.

    Chief Economic Adviser, V Anantha Nageswaran says, ” Exports are driving growth with exports excluding petroleum, gems, and jewelry growing almost 10% from April to January, government’s capital expenditure is on track for the current financial year.”

    Further, he adds, “The massive gathering of 50-60 crore people in the ‘Mahakumbh festival’ has led to significant expenditure in January and February that contributes to the GDP.”

    6.5% Growth rate expected for Indian Economy in FY25

    The Indian economy is expected to maintain a projected growth rate of 6.5% in FY25. In support of the statement, Various sectors of the Indian Economy are performing well which contributes to the rise of the country’s GDP:

    • The agricultural sector reported a growth of 5.6% in Q3, FY24
    • The Manufacturing sector grew by 3.5% in Q3.
    • The Mining sector increased by 1.35% in the last quarter.
    • Utility services such as electricity, gas, and water supply grew by 5.2% in the last quarter.
    • Hospitality and transport services reported a growth of 6.7% in Q3.

    According to Madan Sabnavis, Chief Economist at Bank of Baroda, “The sector-wise strong performance indicates a healthy rural economy which is the key factor for driving growth in India’s economy and a significant growth can be expected in the coming years.”

    Economists believe achieving the expected growth rate of 7% might be challenging.

    Indian economists believe that India needs to grow 7% or even more in Q4 to achieve the growth rate target of 6.5% in FY25. Global tensions and inflation rate might be a reason for investors to drop off their decisions. It would eventually affect the business and corporate sectors.

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  • Finance Secretary Tuhin Kanta Pandey Appointed as the new SEBI Chairman

    • The first woman to lead SEBI, Madhabi Puri Buch ends her tenure on 27th February 2025.
    • Tuhin Kanta Pandey, 1987 batch officer from Odisha Cadre named as the new chairman of SEBI
    • Pandey is known for his strict rules and clean image.
    • In the framing of the 2025-26 Budget, Pandey played a pivotal role which gave tax reliefs with a total of INR 1 lakh crore to the middle class.
    • Mr. Pandey played a crucial role in the privatization of Air India, which was sold to the Tata group for INR 18,000 crore.

    Mumbai/Delhi, 28th February 2025: Tuhin Kanta Pandey, an officer from the Odisha cadre batch 1987 has been appointed as the new chairman of SEBI(Securities and Exchange Board Of India) by the government. Pandey is all set to lead the market regulation after succeeding the current chairperson, Madhabi Puri Buch who is the first woman to lead SEBI. She is a former ICICI bank executive who was involved in several controversies, including the allegation of conflict of interest. The IAS officer has served as a secretary in the Department of Investment and Public Assets Management(DIPAM) for a tenure of 5 years.

    During his tenure at DIPAM, Pandey played a key role in the privatization of Air India which was sold to the highest bidder, Tata Group for INR 18,000 crore. He was also involved in the privatization plans of IDBI Bank which is currently going under the due diligence process. Issues that surfaced during Puri Buch’s tenure came to light when Sebi employees held a demonstration at the agency’s BKS headquarters where it was seen as a revolt against the new HR policies. Pandey would face it challenging to restore the confidence among stakeholders that the Sebi chief is impartial.

    About Tuhin Kanta Pandey

    Pandey pursued his Master’s degree in Economics from Punjab University, Chandigarh, and holds an MBA degree from the University of Birmingham, UK. Throughout his journey as an IAS officer, Pandey has played significant roles in both the Union government and the State government of Odisha.

    In the Union government, his positions include joint secretary, Cabinet Secretariat, and Planning commission (presently NITI Ayog). At an early stage of his career, Pandey served as the administrative head in the departments of health, general administration, commercial taxes, transport, and finance. Tuhin Kanta Pandey is known to be strict against his rules and has a very clear image.

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  • RuPay network is driving growth in digital payments says NPCI

    • RuPay network accounts for nearly 16% of India’s credit card spendings, driven by UPI linked credit cards.
    • Over 30 banks issue RuPay credit cards leading to a significant increasae in transactions.
    • The NPCI initiates to take indian payments global by setting up new R&D center to drive innovation.
    • RuPay credit cards holds more than 750 million transactions in the ongoing fiscal year, October 2024.
    • In June 2022, the Reserve Bank Of India has approved the integration of UPI with RuPay credit cards.

    Mumbai: In a statement at the Mumbai Tech week, Managing Director of NPCI, Dilip Asbe noted that RuPay card network holds nearly 16% of India’s credit card spending and almost half of these transactions are based on UPI. Furthermore he added, over 30 banks issue RuPay credit card that leads to a significant drift in the transaction rate. RuPay network is said to as India’s indigenous payment network that runs on National Payments Corporation of India (NPCI).

    “Almost 16% of the total credit card spendings are taking place on RuPay credit card network and 50% of them are UPI based. 30+ banks in the country are issuing RuPay credit cards, leading a rise in the transaction rate,” says NPCI chief Dilip Asbe.

    A latest report published by the Ministry of Finance highlights that more than 750 million transactions that amounts to nearly INR 63,825.8 crore are concerned with RuPay credit cards as recorded in the ongoing fiscal year, October 2024 (FY2025). Where as in the last fiscal year, a total of 362.8 million transactions were recorded that amounted to INR 33,439.2 Crore.

    The NPCI is expanding its influence with new R&D centers, globalizing UPI transactions.

    In the Meantime, NPCI is taking initiatives to present Indian payments on a global level by setting up new R&D center spanning over five lakh square feet  in Mumbai at the Bandra-Kurla Complex, facilitating nearly 5,000 people capacity. The Mumbai Metropolitan Region Development Authority (MMRDA) is involved in allocating land to NPCI for the establishment of these centers.

    “We are aiming to establish about 5,000-people Capacity R&D and Experience Centre. In the last 4 to 5 years, almost 70 countries had their visit at the NPCI office,” says Dilip Asbe.

    NPCI is looking forward to introduce UPI with geographies related to Indian tourists, such as Thailand, Qatar and Southeast Asia. Currently, UPI payments are accepted in several countries including Nepal, Singapore, Bhutan, Sri Lanka, France and Mauritius.

    About RuPay

    RuPay is an Indian multinational financial services and payment service system that allows users to make electronic payments. Launched in the year 2012, RuPay is conceived and owned by The National Payments Corporation of India(NPCI). In June 2022, the Reserve Bank Of India(RBI) has approved the integration of UPI with RuPay credit cards with a vision of establishing a domestic and open multilateral system of payments. RuPay provides seamless electronic payments covering almost all Indian Banks.

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  • Sameer Mehta: The Visionary Behind boAt and India’s Tech Revolution

    Sameer Mehta is a co-founder of Imagine Marketing Private Limited and does business as the consumer electronics brand boAt. He is also the owner of Redwood Interactive which distributes computer gaming hardware under the brand name Redgear. 

    Redwood Interactive provides products such as keyboards and mice to accessories like cooling fans, speakers, and more. Sameer is also the director at Kores, India, and has been operating since 1936. In 2010, he was appointed as the director of Kores India Limited. In recent news Sameer has been appointed the non-executive independent Director of Delhivery.       

    Sameer Mehta – Biography

    Full Name Sameer Mehta
    Born Mumbai
    Nationality Indian
    Education St. Xavier School Mumbai, Narsee Monjee College of Commerce and Economics ( B.Com)
    Occupation Co-founder of Imagine Marketing Private Limited, Owner of Redwood Interactive, Director of Kores India, Independent Director of Delhivery

    Sameer Mehta – Early Life and Education 

    Sameer was born and brought up in Mumbai to a business family. Kores India Limited, the Indian branch of global business products, has been owned by his family since 1936. He completed his education at St. Xavier School Mumbai from 1984-1992 and went on to study B.Com at Narsee Monjee College of Commerce and Economics. 

    Sameer Mehta – Career Highlights

    Sameer started his career as a part of his family business, Kores India Limited. He is currently the Executive Director of the company and was appointed in 2010. But he wanted to do something more than just be a part of his family business. 

    Sameer noticed that there was a gap in the market for computer accessories and other peripherals that were good quality but affordable. So, Redwood Interactive was set up in 2007 with its focus on computer peripherals like keyboards and mice, and accessories such as cooling fans, computer cases, and speakers. The brand became an instant success. 

    In 2014, he co-founded Imagine Marketing Private Limited along with Aman Gupta. This company would be the base for the brand we now know as boAt.  

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    More about boAt 

    boAt (the legal name ‘Imagine Marketing Services Pvt. Ltd.) is an Indian online brand that provides multi-category consumer electronics such as headphones, earphones, power banks, smart watches, stereos, hair trimmers, and cables. The brand is more famous for its wireless earbuds under the brand name Airdopes.

    The brand promotes its products via a combination of brand tie-ins and influencer marketing in public and sporting events. boAt influencers are called boAtheads and include names such as Neha Kakkar, Naved Shaikh, Hardik Pandya, and Shreyas Iyer. 

    The brand also has tie-ins with cricket teams such as Mumbai Indians and Chennai Super Kings. Also, they co-branded its devices for music events such as Sunburn Festival in Goa and Lakme Fashion Week. Sameer is currently working on internal parameters to get ready for an IPO in 18 months.  

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    Sameer Mehta – Philanthropy

    Under their brand boAt, Sameer Mehta has been highly active in social welfare initiatives. Some of them include: 

    • Hear Me Roar – This campaign was created to support underprivileged children who wanted to pursue their passion for dance, drama, music, and cricket. The brand collaborated with Kailash Satyarthi Children’s Foundation to create a year-long program to empower youngsters with the opportunity to develop their talents. 
    Hear Me Roar Initiative by boAt
    Hear Me Roar Initiative by boAt
    • Freedom to Play – To address the issue of providing quality education and opportunities for girls in football, the brand collaborated with the Shikhar Dhawan Foundation to create the Freedom to Play campaign. They hosted over 130+ girls from Delhi NCR and offered scholarships to the best performers. 

    Sameer Mehta – Awards and Recognition

    In 2022, Sameer received the Forbes India Leadership Award for Outstanding Startup of the Year. This was awarded to him and Aman Gupta to recognize their excellence in entrepreneurship and business. They were also featured on the cover of Forbes magazine. The brand boAt has also received awards such as: 

    1. Named India’s number-one brand for wireless and earwear in 2020. 
    2. Named as the 5th largest wearable brand in 2020. 
    3. Awarded gold in consumer electronics 
    Leadership Award for Outstanding Startup of the Year
    Leadership Award for Outstanding Startup of the Year

    Sameer Mehta – Facts

    • As per Mehta, not all of boAt’s products are 100% made in India 
    • Mehta and Gupta do not consider any other Indian brands to be their competitors 
    • Mehta is focused on increasing their employee count and hitting their sales milestones
    • In 2024, Mehta said that boAt is scaling its wearables to focus on high-end audio products 
    • Sameer is working on internal parameters to get ready for an IPO in 18 months 
    • He has joined Delivery as a non-executive independent director 

    FAQs

    Who is Sameer Mehta?

    Sameer Mehta is a co-founder of boAt, a well-known Indian consumer electronics brand that specializes in audio products and wearable devices. 

    What is boAt known for?

    boAt is known for its affordable and stylish audio products, including headphones, earbuds, speakers, and wearables, which have gained significant popularity in India.

    What role did Sameer Mehta play in boAt’s success?

    As a co-founder, Sameer Mehta played a vital role in shaping boAt’s business strategy, contributing to its growth and establishing it as a leading consumer electronics brand in India.

  • List of Amit Jain’s Investments: Companies Funded by the Popular Auto-Tech Leader

    Amit Jain, the face of CarDekho and a known Shark Tank India judge, is shaping India’s startup space with his smart investments. CarDekho, established in 2008, offers a comprehensive online marketplace for car buyers and sellers. Beyond steering CarDekho to unicorn status, Amit has invested in many companies like BlueStone, Internshala, Nish Hair, Snitch, Miko, and more.

    He believes in betting on people first, then the business. With a keen eye for talent and a bold investment style, he has become a key player in India’s growing startup world. Whether it’s fintech, AI, or consumer brands, Amit helps drive India’s next big success stories.

    In this article, let’s explore Amit Jain’s investment portfolio.

    About Amit Jain

    Amit Jain, born in Jaipur, Rajasthan, is the Co-Founder and CEO of CarDekho Group. He completed his schooling at St. Xavier’s School in Jaipur and earned a B.Tech degree from the Indian Institute of Technology, Delhi, in 1999.

    Amit began his professional journey as a Software Engineer at Tata Consultancy Services in 1999. He then advanced to roles such as Senior Associate, Delivery Manager, and Product Manager at Trilogy, a Texas-based software company, where he worked until 2007.

    In 2006, following his father’s illness, Amit returned to Jaipur to support his family. Together with his brother Anurag, he founded GirnarSoft in 2007, operating initially from their home garage. The following year, they launched CarDekho, an online platform designed to simplify car buying and selling in India.

    Under Amit’s leadership, CarDekho has expanded into a comprehensive auto-tech and financial services company, encompassing platforms like InsuranceDekho and Rupyy.

    Beyond his entrepreneurial ventures, Amit Jain joined the panel of investors on Shark Tank India in its second and third seasons, sharing his expertise to mentor emerging entrepreneurs.

    Amit’s journey from a software engineer to a leader in India’s automotive industry shows his passion for the entrepreneurial world.

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    List of Amit Jain Investments

    Here is a comprehensive list of all Amit Jain’s invested companies as sourced from Tracxn (as of March 2025):

    Amit Jain Invested Companies Founded Headquarters Sector & Sub-Sector
    Miko 2015 Maharashtra High Tech > Consumer Robotics
    Creme Castle 2013 Uttar Pradesh Food and Agriculture > Food Service Chains
    P-TAL 2017 Haryana Retail > Home Improvements
    Namakwali 2018 Uttarakhand Food and Agriculture Tech > Online Grocery
    A Toddler Thing 2017 Tamil Nadu Retail > Mom & Baby Care
    ReFit Global 2018 Delhi Retail > Consumer Electronics E-Commerce
    Honesthome 2019 Haryana Retail > Home Care E-Commerce
    Nawgati 2019 Uttar Pradesh Energy Tech > Oil & Gas Tech
    Dimension 2022 Dubai Enterprise Infrastructure > Application Development Tools
    BlueStone 2011 Karnataka Consumer > Fashion Tech
    Funngro 2021 Maharashtra FinTech > Payments
    MinionLabs 2016 Karnataka Energy Tech > Energy Efficiency Tech
    KarmaLife 2020 Karnataka FinTech > Banking Tech
    SUGAR Cosmetics 2012 – Retail > Beauty Tech
    Sahayatha 2019 Tamil Nadu Healthcare > Traditional Medical Devices
    Nish Hair 2017 Maharashtra Retail > Beauty Tech
    Maisha Lifestyle 2021 Gujarat Consumer > Fashion Tech
    Forever Modest 2020 Maharashtra Consumer > Fashion Tech
    Aadvik Foods 2015 Rajasthan Food and Agriculture > Food & Beverage Products
    Pharmallama 2020 Karnataka HealthTech > Healthcare Booking Platforms
    Gladful 2020 Rajasthan Food and Agriculture > Food & Beverage Products
    Nawgati 2019 Uttar Pradesh Energy Tech > Oil & Gas Tech
    Hornback 2022 Telangana Energy Tech > Electric Vehicles
    ScrapUncle 2016 Delhi Environment Tech > Solid Waste Management Tech
    Unstop 2017 Delhi Enterprise Applications > HRTech
    Snitch 2018 Karnataka Consumer > Fashion Tech
    Licksters 2019 Maharashtra Food and Agriculture > Food & Beverage Products
    Ekatra 2019 Maharashtra Consumer Goods > Stationery & Gifting Products
    Angrakhaa 2018 Delhi Consumer > Fashion Tech
    Moppfoods.com 2019 Haryana Food and Agriculture Tech > Food Tech
    Dobiee Foods 2019 Maharashtra Food and Agriculture Tech > Online Grocery
    P-flow 2020 Maharashtra Healthcare > Traditional Diagnostics
    insideFPV 2020 Gujarat High Tech > Drones
    Ben and Gaws 2016 Delhi Enterprise Applications > Manufacturing Tech
    Kazam 2020 Karnataka Energy Tech > Electric Vehicles
    Internshala 2010 Haryana Enterprise Applications > HRTech
    Anveshan 2019 Karnataka Food and Agriculture > Food & Beverage Products
    Jumbaya 2022 Maharashtra Media & Entertainment > Book Tech
    Bharatsure 2021 Maharashtra FinTech > Insurance IT
    Healthysure 2021 Maharashtra HealthTech > Employee Health IT
    Oben Electric 2020 Karnataka Energy Tech > Electric Vehicles
    KarmaLife 2020 Karnataka FinTech > Banking Tech
    Ekank Technologies 2020 Delhi Media & Entertainment > Digital Publishing Platforms
    Paytail 2020 Delhi Retail > In Store Retail Tech
    Koovers 2015 Karnataka Consumer > Auto E-Commerce & Content
    LoanKuber 2015 Delhi FinTech > Alternative Lending
    Bolo Live 2019 Haryana Media & Entertainment > OTT Video
    Bambrew 2018 Karnataka Industrial Goods and Manufacturing > Packaging Tech
    Celcius 2020 Maharashtra Consumer > Logistics Tech
    Jingls.com 2020 Tamil Nadu Retail > Horizontal E-Commerce
    Paytail 2020 Delhi Retail > In Store Retail Tech
    qZense Labs 2019 Karnataka High Tech > IoT Applications
    SignCatch 2014 Delhi Retail > E-Commerce Enablers
    Raskik 2019 Haryana Food and Agriculture > Food & Beverage Products
    Moppfoods.com 2019 Haryana Food and Agriculture Tech > Food Tech
    InnoServ 2013 Maharashtra Business Services > Marketing Services
    Samhi Hotels 2010 Haryana Travel and Hospitality > Hotel Management Services
    Instapizza 2014 Delhi –
    SignCatch 2014 Delhi Retail > E-Commerce Enablers
    RegisterMyMarriage 2014 Delhi –
    Zyk 2014 Uttar Pradesh Enterprise Applications > Enterprise Resource Planning
    WedLock 2014 Uttar Pradesh Consumer > Matchmaking
    Printland 2011 Delhi Retail > B2B E-Commerce
    Must See India 2007 Karnataka Consumer > Online Travel
    Hemptyful 2022 Maharashtra Food and Agriculture > Food & Beverage Products
    Chefling 2020 Maharashtra Food and Agriculture Tech > Food Tech

    Amit Jain’s journey from a small startup to a billion-dollar company shows his power of smart decisions He doesn’t just invest in businesses but he backs passionate entrepreneurs, focusing on talent before products.

    With CarDekho worth $1.2 billion and his investments expanding across AI, fintech, and consumer brands, his impact continues to grow. While his time on Shark Tank India brought him into the spotlight, his real work happens behind the scenes. It is clear that Amit is not just investing in startups, rather he’s working towards a bigger goal of shaping India’s business future.

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    FAQs

    Who is Amit Jain?

    Amit Jain is the Co-Founder and CEO of CarDekho Group. He is also well-known for being a judge on Shark Tank India in seasons 2 and 3.

    What companies has Amit Jain invested in?

    Amit Jain has invested in various companies like BlusStone, Snitch, Miko, Nish Hair, Hemptyful, P-TAL, Unstop, and more.

    Is Amit Jain a judge on Shark Tank India?

    Amit Jain was a judge on Shark Tank India in seasons 2 and 3. However, he is not on the panel in season 4.

  • Karnataka Aims to Rise to the Top of India’s Esports Scene: Kharge

    Karnataka IT-BT Minister Priyank Kharge is determined to establish Karnataka as a major esports hub as the southern state seeks to capitalise on the growing popularity of the industry nationwide. In his remarks at the Bengaluru GAFX 2025 conference on February 27, Kharge stated that the state government hopes to conduct its own National Esports Festival this year. He added that he plans to host the largest esports festival in the country and possibly Asia for our gaming community. He did not, however, provide any more information. Now in its sixth edition, the conference is hosted by the Karnataka government’s Department of Electronics, Information Technology, and Biotechnology in partnership with the nonprofit ABAI. Over 20,000 people are anticipated to attend Bengaluru GAFX 2025, which is aimed at the rapidly expanding animation, visual effects, gaming, comics, and extended reality (AVGC-XR) business. It is a three-day event from 27 February to 1 March. The top four esport teams in the nation from various regions are competing for the Counter-Strike 2 title in the conference’s final tournament for an esports national championship. The market research firm IMARC Group projects that the Indian esports industry would reach $919 million by 2033, expanding at a compound annual growth rate (CAGR) of 18.42% between 2025 and 2033.

    Investor Connect Initiative- Part of GAFX 2025

    According to Kharge, Bengaluru GAFX 2025 is also holding an investor connect program, where 50 AVGC-XR firms are interacting with more than 25 top investors who are providing finance and mentorship opportunities. Karnataka is taking these steps in an attempt to take the lead in this field, but other states like Tamil Nadu, Telangana, Maharashtra, and Kerala are becoming more and more competitive. Additionally, Kharge wants the state to play a significant role in India’s aspirations to dominate the world in this field. “In addition to contributing to international projects, our professionals are spearheading them by bringing their distinct viewpoints and unparalleled experience to the fore,” he said. Indian artists play a key role in providing innovative visuals for both local and foreign films in the fields of animation and visual effects. “Our efforts have received praise from all over the world, establishing India as a centre for top-notch VFX and animation services,” he added.

    How State’s AVGC-XR Policy can Benefit Karnataka

    In order to promote international cooperation in Animation, Visual Effects, Gaming, Comics, and Extended Reality (AVGC-XR), the Karnataka government is also forming a Global Innovation Alliance (GIA) that will bring together France, Australia, the United Kingdom, Scotland, Uzbekistan, and Italy. An investment of INR 150 crore was set aside by the Karnataka government last year for its updated AVGC-XR policy for 2024–2029. The state administration hopes to create 50,000 jobs over the following three to four years with the strategy, which was initially announced in November 2023 and started in January 2024. By turning the state into a hub for AVGC-related capabilities, the government hopes to develop a talent pool and guarantee that exports account for at least 80% of the industry’s overall earnings. It is anticipated that the gaming industry will turn to the Centre of Excellence (CoE) for innovation, research, and development.

    During her remarks at the event, Dr. Ekroop Caur, Secretary, Department of Electronics, IT, Bt, Science & Technology, Government of Karnataka, stated that an AVGC-XR Park is also being developed. It would provide research facilities, production studios, and incubation spaces. According to Caur, Karnataka is home to more than 15,000 experts and more than 300 AVGC studios. With 500 million players in India, Karnataka has the most gaming startups, making Bengaluru the centre for next-generation game development. The first of its type in India, Karnataka’s AVGC-XR fund provides up to INR 2 crore in investment support for startups and SMEs.

  • Blinkit will Now Deliver Apple Products in 10 Minutes

    Blinkit, a Quick commerce player, has initiated the delivery of Apple products, such as the MacBook Air, iPad, and AirPods, within 10 minutes in specific cities in India, according to its founder and CEO, Albinder Dhindsa, on February 27. Customers can now receive MacBook Air, iPad, AirPods, Apple Watch, and other Apple accessories in 10 minutes, he wrote in a post on X. The Delhi NCR, Mumbai, Hyderabad, Pune, Lucknow, Ahmedabad, Chandigarh, Chennai, Jaipur, Bengaluru, and Kolkata are among the cities where the brand has begun to deliver, he added. Zomato’s rapid commerce division lost INR 103 crore in the quarter that concluded on December 31, 2024, primarily as a result of deferring growth investments.

    Zomato Pouring More Investment in Blinkit

    Zomato has invested INR 4,300 crore into Blinkit since acquiring the online grocery delivery service, formerly known as Grofers, in an all-stock deal for INR 4,477 crore in August 2022. Zomato has been investing more in Blinkit, mostly to finance its rapid growth and offset operating losses in the fiercely competitive quick commerce market, according to reports published by various media houses. A media article indicates that Blinkit’s revenues sufficiently cover its operational needs; yet, the burn rate remains elevated due to aggressive expansion and rising marketing expenditures.

    This necessitates more capital infusions to stimulate expansion. In a recent interview, Blinkit CEO Albinder Dhindsa expressed a similar perspective, stating that the majority of the company’s expenses arise from expansion efforts. Dhindsa stated that the expenses associated with expansion are inescapable, whether incurred through marketing or idle costs. Based on Blinkit’s growth trends, the company may have managed to offset its expansion expenses, but heightened marketing expenditures have impeded progress.

    Zepto Adds More than 20 Dark Stores in Tamil Nadu

    Beyond Chennai, Zepto, a fast commerce startup based in Bengaluru, has already established itself throughout Tamil Nadu. Coimbatore, Tiruchirappalli, Madurai, Vellore, and Salem are just a few of the districts in the state where the company has started operations. With more than twenty dark stores open in Tamil Nadu, each one well situated to maximise delivery within two to three kilometres, enabling partners to transport purchases in ten minutes while staying safe, Zepto is poised to solidify its position in the state.

    Zepto users and other clients can purchase delicate coconuts and green vegetables from over 100 farmers in Tamil Nadu, including Palacode and Pollachi. This provides Zepto with a much-needed local connection. With its vibrant cities and high desire for convenience, the state of Tamil Nadu is a crucial market for Zepto, according to Divesh Sawhney, Chief Growth Officer.

    The Race for Quick Commerce is Heating Up

    The rapid commerce industry has evolved into a high-cash-burn sector, with companies allocating billions towards expansion and client acquisition. Industry estimates indicate that the aggregate monthly cash burn of rapid commerce entities, including new entrants, ranges between INR 1,300 and 1,500 crore—more than double in recent months.

    Despite nearing operational breakeven in Q2 FY25, Blinkit’s losses escalated in Q3 FY25, with operating losses rising to INR 103 crore from INR 8 crore in the preceding quarter. Swiggy reported a net loss of INR 799 crore, while Instamart had an adjusted EBITDA loss of INR 578 crore in Q3, compared to INR 358 crore in Q2.

  • Abel Boaz: A Leader of Purpose, A Voice of Change

    What defines a leader? Is it the weight of their achievements or the sound of their applause?

    For Abel Boaz, it’s neither.

    Success, to him, is something far deeper — more human.

    “True success is when your story becomes the spark that lights someone else’s fire,” he says.

    Abel’s journey isn’t just about building businesses — it’s about building people. It’s about standing at the intersection of ambition and empathy, showing the world that you don’t have to choose between winning and uplifting.

    His path has been anything but linear. It’s been raw, real, and relentlessly driven by a single purpose: to create a world where dreams are nurtured, voices are heard, and change is inevitable.

    Abellian Finman: More Than Money — It’s About Meaning

    When Abel founded Abellian Finman, it wasn’t because he was obsessed with numbers. It was because he was obsessed with what numbers could do.

    “Money is never the goal,” he says. “It’s the tool. The goal is freedom — the freedom to dream bigger, build louder, and live without fear.”

    Abellian Finman wasn’t born out of a desire to simply advise businesses — it was born out of a need to empower them. Abel saw too many entrepreneurs drowning in financial confusion, afraid to take bold steps because they lacked clarity.

    “A business doesn’t fail because it lacks ideas,” Abel explains. “It fails because it lacks understanding. My job isn’t to fix numbers — it’s to fix mindsets.”

    Today, Abellian Finman has become more than a financial consultancy — it’s a guiding force for businesses, helping them see not just what they earn but what they’re capable of earning.

    BWB Network: Strength in Vulnerability

    But Abel’s mission didn’t stop at boardrooms and balance sheets.

    He noticed something deeper — a silent struggle many men faced, masked behind forced smiles and unspoken words.

    That’s why he created the BWB Network — a movement for men to redefine strength.

    “Being strong doesn’t mean carrying the weight of the world alone,” Abel says. “It means having the courage to say, ‘I need help,’ and the heart to say, ‘I’m here for you.”

    The BWB app is more than just a platform — it’s a brotherhood without borders. A place where men can speak without fear, listen without judgment, and grow without limits.

    From mental health struggles to professional setbacks, the BWB Network encourages men to embrace their full selves — not just the version the world expects them to be.

    “Vulnerability isn’t a weakness,” Abel asserts. “It’s the bravest thing a man can show.”

    With each conversation sparked and connection made, the BWB Network is proving that strength lies not in silence but in solidarity.

    Abellian Cosmetics & Wellness: Beauty with a Conscience

    Then came Abellian Cosmetics & Wellness — Abel’s bold foray into the world of beauty and well-being.

    But for him, this venture wasn’t about creating another skincare brand. It was about rewriting the narrative of self-worth.

    “Wellness isn’t about looking perfect,” he says. “It’s about feeling at peace — with your skin, your mind, and your heart.”

    Abellian Cosmetics blends ancient traditions with modern science, curating products that go beyond surface-level beauty. Abel believes in creating formulas that not only nourish the skin but also empower the spirit — because true beauty, in his eyes, starts from within.

    “When you treat yourself with care,” Abel reflects, “you’re not just healing your skin — you’re healing your soul.”

    What sets Abellian Cosmetics apart is its commitment to inclusivity and sustainability — not as a trend but as a principle.

    Because for Abel, every brand he builds carries a promise — a promise to create not just profits but positive change.

    The Man Beyond the Mission

    But who is Abel Boaz — beyond the boardrooms, the apps, and the brands?

    He’s the man who listens more than he speaks.

    The leader who shows up for others when no one’s watching.

    The dreamer who wakes up every morning asking not, “What can I achieve?” but “Who can I uplift today?”

    “I don’t want to be remembered for what I built,” Abel says. “I want to be remembered for the lives I touched.”

    It’s this unshakable belief in people over power that makes him more than just a businessman — it makes him a movement.

    Looking Ahead: The Legacy in Motion

    What’s next for Abel Boaz?

    More businesses? Likely.

    More innovation? Certainly.

    But if you ask Abel, his future isn’t measured by what he’ll build next — it’s measured by whom he’ll inspire next.

    “The greatest thing you can build,” he says, “is belief — belief in yourself, belief in others, and belief that tomorrow can be better.”

    And with every venture he launches, every life he touches, and every story he sparks, Abel Boaz is building something far greater than a legacy.

    He’s building a world where success means lifting others — and where every person, no matter where they start, believes they have the power to rise.

    Because in the end, Abel Boaz isn’t just leading businesses.

    He’s leading people.

    He’s leading change.

    And most importantly, he’s leading with his heart.

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