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  • Top Largest Landowners in India

    Possession of land has always been and continues to be, viewed as an indication of social status and authority. The pursuit of more territory has been the cause of numerous conflicts and the downfall of many empires throughout history. On the one hand, land has been vital to human advancement since it has been utilized to construct homes, houses of worship, and institutions like schools and factories. Conversely, this highly sought-after organization has been the subject of several scandals, frauds, and property disputes. With a total area of almost 32,87,590 square kilometers, land becomes even more important in a nation like India. The most land owned in India belongs to the government, followed by major entities like the Indian Railways and large corporate groups.

    The fundamental inquiry is whether there is sufficient land to accommodate all individuals or even a single individual. It seems not.

    Here is a list of the biggest landowners in India, ranked by size and assumed worth, to give you a general impression.

    Government of India

    Landowner Government of India
    Total Land Ownership 15,531 square kilometers (2021)
    Biggest Landowners in India - Government of India
    Biggest Landowners in India – Government of India

    The Indian government owns more land than any other entity in the nation. Over fifty-one Union Ministries and eleven hundred and sixty-six public sector firms in India have disclosed ownership of at least 15,531 square kilometers of land to the Government Land Information System (GLIS) website as of February 11, 2021. Land ownership rights, geo-positioning maps, and total land area can be found in the GLIS, a centralized database system developed by the Ministry of Electronics and Information Technology and administered by the Prime Minister’s Office. The government of India is the largest land owner in India as it owns most land in the country.

    Indian Armed Forces

    Landowner Indian Armed Forces
    Total Land Ownership 17.99 lakh acres (approx 7280.29 sq km)
    Biggest Landowners in India - Indian Armed Forces
    Biggest Landowners in India – Indian Armed Forces

    According to the Directorate General of Defence Estates, the Ministry of Defence owns 17.99 lakh acres making it one of the biggest land owners in India. Curiously, just 1.61 lakh acres of land can be found within the 62 cantonments that have been notified making it one of the biggest land holders in India. Including difficult terrains, the remaining 16.38 lakh acres are distributed among 4900 pockets across India. Sites such as field fire ranges, training areas, and defense establishments are located outside of cantonments.

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    Indian Railways

    Landowner Indian Railways
    Total Land Ownership 4.86 lakh hectares (approx 4860 sq km)
    Biggest Landowners in India - Indian Railways
    Biggest Landowners in India – Indian Railways

    As of March 31, 2022, the Indian Railways owns a total of 4.86 lakh hectares of land. The Northeast Frontier Railway zone, which is headquartered in Assam and spans certain districts of eastern Bihar and northern West Bengal, has the greatest landholding at 48,357.51 hectares. Northern Railways and Southeastern Railways follow with 44,005.53 and 42,850.92 hectares, respectively and are among the top 3 landholders in India.

    Church Properties

    Landowner Catholic Church
    Total Land Ownership 17.29 crore acres
    Biggest Landowners in India - Church Properties
    Biggest Landowners in India – Church Properties

    Among the biggest non-governmental landowners in India, the Catholic Church is a prominent figure. The church acquired territory mostly through the Indian Churches Act of 1927, which transferred land for the propagation of Christianity. It functions through a network of trusts and charity societies. Seven crore hectares, or 17.29 crore acres, of land in India is supposedly owned by the Catholic Church which makes it one of the highest landowners in India. Churches, universities, and schools sit on these pieces of land, which are worth an estimated Rs 20,000 crore altogether and is one of the top 5 largest land owner in India.

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    Waqf Properties

    Landowner Waqf Properties
    Total Land Ownership 6 lakh acres (approx 2428 sq km)

    The Waqf Act of 1954 established independent agencies called Waqf boards to oversee Muslim-owned properties. Muslims make up a significant religious minority. Muslim kings typically donated or built these sites, which include madrasas, graveyards, graves, and mosques. Owning about 610,000 immovable properties throughout multiple states in India, Waqf Properties are said to be worth lakhs of crores of rupees, yet the state has no say in how they are managed. With a holdings of almost 6 lakh acres, Waqf Properties are the third-biggest landowner in India.

    Godrej Properties

    Landowner Godrej Properties
    Founder Adi Godrej
    Founded 1990
    Website godrejproperties.com
    Products Residential buildings, Commercial complex, Township
    Biggest Landowners in India - Godrej Properties
    Biggest Landowners in India – Godrej Properties

    Godrej & Boyce’s nationwide land holdings remain a mystery, yet the Group is thought to possess over 3,400 acres in Vikhroli, a suburb of Mumbai located in the eastern part of the country. The 14 business divisions of unlisted Godrej & Boyce, which generated INR 14,573.9 crore in sales in FY23, encompass consumer appliances, storage and security solutions, electrical and electric motors, and more. Its production facilities are located in four different Indian states: Gujarat, Uttarakhand, Punjab, Tamil Nadu, and Maharashtra. A statement from Crisil, a rating agency, states that the business earned approximately INR 300 crore in rent in 2023 from the leasing of its commercial real estate. Godrej properties is said to one of the largest land owners in India.

    DLF

    Landowner DLF
    Founder Chaudhary Raghvendra Singh
    Founded 1946
    Website dlf.in
    Products Offices, Apartments, Shopping Malls, Hotels, Golf Courses, Infrastructure
    Biggest Landowners in India - DLF
    Biggest Landowners in India – DLF

    When Chaudhary Raghvendra Singh established DLF in 1946, he began by establishing 22 urban colonies in Delhi. When the firm first set up shop in the relatively uncharted area of Gurugram in 1985, it was to provide first-rate housing and office facilities for the emerging class of Indian global professionals. Across 15 states and 24 cities, DLF manages residential, commercial, and retail properties, making it the largest publicly listed real estate company in India today. DLF’s net profit recently increased 27% year-on-year to INR 655.71 crore, thanks to stronger income and fewer expenses.

    L&T Realty

    Landowner L&T Realty
    Founder Anupam Kumar (CEO and MD)
    Founded 2007
    Website lntrealty.com
    Products Residential buildings, Commercial Complex, Township, Retail
    Biggest Landowners in India - L&T Realty
    Biggest Landowners in India – L&T Realty

    Among the real estate developers in India, L&T Realty is a trendsetter and was established in 2011. It is the real estate part of Larsen and Toubro, which is a $33 billion company. The company is currently active in Mumbai, Navi Mumbai, the National Capital Region (NCR), Bengaluru, Hyderabad, and Chennai. Its broad portfolio encompasses residential, commercial, and retail developments that total 6.50 million square meters, which is equivalent to 70 million square feet. It is one of the India’s biggest landowners.

    Indiabulls Real Estate

    Landowner Indiabulls Real Estate
    Founder Sameer Gehlaut
    Founded 2006
    Website indiabullsrealestate.com
    Products Residential, Commercial, SEZ Projects
    Biggest Landowners in India - Indiabulls Real Estate Limited
    Biggest Landowners in India – Indiabulls Real Estate Limited

    One of the major real estate businesses in India, Indiabulls Real Estate Limited has a well-diversified presence in residential real estate development across the spectrum, from inexpensive to mid-income to premium to super-luxury space. In addition to having 17 ongoing projects with a total saleable area of 12.4 million square feet, the company is one of the largest real estate companies in the world. As of the 31st of March in 2023, the company had a gross development value of Rs 30,130 crore and a net worth of Rs 6,740.23 crore. Additionally, it is currently in the process of constructing a commercial complex that will have a leasable area of 25.5 million square feet. In addition, the company owns a land bank that spans 1,846 acres and 1,424 acres of special economic zone property in Nasik, which is located in the state of Maharashtra.

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    Prestige Group

    Landowner Prestige Group
    Founder Razack Sattar
    Founded 2016
    Website prestigeprelaunchprojects.com
    Products Commercial offices, Apartments, Shopping malls, Villas, Hotels, Golf courses, Leisure and hospitality, Retail
    Biggest Landowners in India - Prestige Group
    Biggest Landowners in India – Prestige Group

    In addition to the National Capital Region, Prestige Group has a presence in cities such as Bengaluru, Chennai, Hyderabad, Mangaluru, Kochi, Kozhikode, Goa, Ooty, Mumbai, and Pune. The company was established in 2016. To date, the group has completed around 288 real estate projects, which encompass a total area of approximately 172 million square feet, and is now one of the biggest landowners in India. These projects include residential developments, such as apartment complexes, row houses, and villas, as well as commercial developments, such as offices, technological parks, special economic zones plotted development, retail, and hospitality. There are currently 56 existing projects totaling around 86 million square feet that are in various phases of development, and there are 43 forthcoming projects that will span approximately 45 million square feet combined.

    Conclusion

    India’s land resources are at the center of the issues that it will face in the future. From the Land Governance Assessment report published by the World Bank, it is anticipated that by the year 2030, India will require between 4 and 8 million hectares of land solely for residential use. As a result of this increased demand, agricultural land may be subjected to substantial pressure, which may result in social dislocation, food insecurity, inequality, environmental problems, and possibly even violence. Even though the land ecosystem is still being shaped by both government and non-governmental organizations, it is necessary to implement sustainable land management methods to strike a balance between development, environmental preservation, and social fairness.

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    FAQs

    Who are the biggest landowners in India?

    The top 10 landowners in India are as follows:

    • Government of India
    • Indian Armed Forces
    • Indian Railways
    • Church Properties
    • Waqf Properties
    • Godrej Properties
    • DLF
    • L&T Realty
    • Indiabulls Real Estate
    • Prestige Group

    Who owns most land in India?

    The Indian government owns more land than any other entity in the nation. Over fifty-one Union Ministries and eleven hundred and sixty-six public sector firms in India have disclosed ownership of at least 15,531 square kilometers of land to the Government Land Information System (GLIS) website as of February 11, 2021.

    What are the major products of Indiabulls Real Estate?

    The major products of Indiabulls Real Estate include Residential, Commercial, and Special Economic Zone projects.

    Who owns most land in India after government?

    Indian Armed Forces, Indian Railways, Church Properties, Waqf Properties, Godrej Properties, DLF, L&T Realty own most land in India after government.

  • Procter and Gamble Marketing Strategy: The FMCG Giant

    Procter & Gamble Co. (P&G) is an American multinational consumer goods company headquartered in Cincinnati, Ohio. With a history dating back to 1837, P&G has become the world’s largest consumer packaged goods company, boasting an impressive $84 billion in sales and over $10 billion in net earnings. The company’s portfolio consists of 25 billion-dollar brands, spanning household care, beauty, grooming, and personal health care categories. These brands, including household names like Pampers, Gillette, and Tide, generate between $1 billion to over $10 billion in sales each year.

    P&G’s success is built on its 50 Leadership Brands, which account for more than 90% of the company’s sales and profits. These brands have gained global recognition and cater to approximately 4.8 billion consumers worldwide.

    Procter and Gamble (P&G) Target Audience
    Procter and Gamble (P&G) – Marketing Mix
    Procter and Gamble (P&G) – Marketing Campaigns
    Procter and Gamble (P&G) – Marketing Strategies

    Procter and Gamble (P&G) Target Audience

    Procter & Gamble (P&G) targets a diverse range of consumers, including millennials, Gen Xers, and baby boomers. Geographically, P&G reaches customers worldwide, from bustling cities to peaceful countryside. P&G caters to those with a bold and curious mindset – visionaries, pioneers, and game-changers who seek innovation and embrace change. P&G is not just about products; it represents a revolution that uplifts communities and enhances lives globally. Together with its customers, P&G forges ahead, leaving a trail of inspiration and excellence in its wake.

    Procter & Gamble's Net Sales Worldwide
    Procter & Gamble’s Net Sales Worldwide

    Procter and Gamble (P&G) – Marketing Mix

    Hold on tight as we dive into the captivating world of Procter & Gamble’s (P&G) marketing mix. Prepare to be dazzled by the strategic elements that fuel the success of this industry giant. From innovative product development to persuasive promotions, P&G leaves no stone unturned in its quest for market domination.

    Product

    P&G’s product mix encompasses a wide range of categories. In beauty, brands like Olay, Old Spice, and Safeguard offer skincare and beauty care products. Grooming products are sold under the Gillette brand, including razors and pre/post-shave care. Oral care products are offered through Oral-B, while fabric care includes Ariel and Tide detergents. Home care products, such as air fresheners, fall under the Ambi-Pur brand. Baby care products, including diapers and wipes, are available under the Pampers brand, and feminine care products are offered through Always (known as Whispers in India).

    P&G Products List PDF
    P&G Products

    Price

    P&G implements a diverse pricing strategy across its brand portfolio. It employs competitive pricing to combat rivals and maintains market share. Penetrating pricing is used to attract new customers by offering similar quality products at slightly lower prices. Premium pricing is applied to high-quality products targeting affluent segments. P&G prioritizes advertising over heavy discounts, emphasizing product quality. The company’s pricing mix reflects a strategic approach that aligns with market dynamics, brand value, and the pursuit of long-term profitability.

    Place

    P&G’s distribution strategy encompasses a wide network of provision stores, chemist shops, retail outlets, and supermarkets to reach a diverse consumer base. DHL serves as the courier service provider, ensuring efficient logistics. In addition to catering to individual consumers, P&G also supplies products in bulk to businesses like hotels through authorized dealers. This comprehensive place mix allows P&G to effectively distribute its products, ensuring widespread availability and accessibility to both retail customers and B2B clients.

    Promotion

    P&G’s promotional mix encompasses advertising, direct marketing, public relations, and personal selling. Through TV commercials, print media, and online advertising, P&G effectively promotes its brands. Celebrity endorsements add impact to their advertisements. The company utilizes its website for information and online purchasing. Direct marketing is employed for corporate consumers, while personal selling is used for new product launches. P&G engages in sponsorships of TV shows and events for public relations. This comprehensive promotion mix ensures widespread brand awareness and engagement with consumers.

    Procter & Gamble’s marketing mix is a well-orchestrated symphony of strategic elements. P&G’s bold and relentless pursuit of excellence has solidified its position as a powerhouse in the consumer goods market.

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    Procter and Gamble (P&G) – Marketing Campaigns

    P&G’s impactful marketing campaigns have resonated with global audiences. Initiatives such as the empowering “Like a Girl” campaign, the heartfelt “Thank You, Mom” campaign, and the thought-provoking “Dads #ShareTheLoad” campaign has challenged stereotypes and promoted gender equality.

    Another was, addressing racial bias in “The Talk” and supporting female athletes in “The Secret to Victory” demonstrates P&G’s commitment to social issues.

    Procter & Gamble: The Talk

    Through emotional storytelling, P&G has made a lasting impact on society, fostering inclusivity and creating meaningful connections with its audience.

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    Procter and Gamble (P&G) – Marketing Strategies

    Step into the world of Procter & Gamble (P&G), where marketing prowess and innovation converge to create a powerhouse of strategies. P&G, a leader in the consumer goods industry, has consistently implemented captivating marketing strategies to captivate audiences and drive brand success. From understanding consumer needs to embracing technology, P&G has honed its marketing arsenal to deliver impactful campaigns. Let’s dive into the top marketing strategies that have propelled P&G to the forefront of the industry.

    Consumer-Centric Approach

    P&G places consumers at the heart of its strategies. By conducting in-depth market research and understanding its target audience’s needs, P&G creates products and campaigns that resonate with consumers, forging meaningful connections.

    Innovation and Product Development

    P&G thrives on innovation, consistently developing new and improved products that cater to evolving consumer demands. This strategy keeps P&G ahead of the curve, allowing them to introduce groundbreaking solutions that capture market share.

    Emotional Storytelling

    P&G’s marketing strategies often revolve around powerful storytelling that evokes emotions and captures hearts. By tapping into human experiences and relatable narratives, P&G creates campaigns that leave a lasting impact on consumers.

    Always ‘Like a Girl’ 

    Influencer Collaborations

    P&G effectively leverages the power of influencer marketing to expand its reach and engage with target audiences. Collaborating with relevant influencers enables P&G to tap into their followers’ trust and credibility, amplifying brand messages.

    Procter & Gamble Super Bowl 2020 TV Commercial When We Come Together Featuring Sofia Vergara

    Purpose-Driven Marketing

    P&G is committed to making a positive impact on society. By aligning its marketing efforts with social causes, P&G not only promotes its brands but also raises awareness and drives meaningful change.

    P&G India Shiksha Campaign
    P&G India Shiksha Campaign

    Digital Transformation

    P&G recognizes the importance of digital channels in reaching and engaging consumers. They harness the potential of social media, online advertising, and e-commerce to connect with a tech-savvy audience and drive online sales.

    Data-Driven Insights

    P&G harnesses the power of data to gain valuable insights into consumer behavior, preferences, and market trends. These insights inform their marketing strategies, enabling P&G to make data-backed decisions that drive results.

    P&G - Integrated Growth Strategy
    P&G – Integrated Growth Strategy

    Global Localization

    P&G understands the importance of adapting marketing strategies to local markets. They tailor their campaigns to resonate with specific cultures, customs, and preferences, ensuring maximum relevance and connection with diverse audiences.

    Brand Differentiation

    P&G makes each of its brands stand out in every product category. Each brand has something special that makes it different from competitors. P&G builds strong brand identity by showing unique features, benefits, and emotional appeal. This helps attract customers and keep them loyal.

    Continuous Advertising and Promoting

    P&G always stays active in advertising and promotions. It spends a lot on ads to keep its brands well-known. P&G sponsors big events, works with sports teams, and uses celebrities to make people remember its brands.

    Commitment to Quality and Sustainability

    P&G’s success comes from its focus on quality and sustainability. It ensures high standards through strict quality checks, building trust with consumers. At the same time, P&G works to protect the environment by reducing packaging waste, saving water, and using renewable materials.

    Conclusion

    P&G’s marketing strategies exemplify excellence and consumer-centricity. P&G has cemented its position as a global leader. Start-ups can learn valuable lessons from P&G’s marketing strategies, including the power of understanding consumer needs, leveraging technology, and creating impactful brand experiences. Aspiring marketers should take inspiration from P&G’s success and strive to emulate their commitment to excellence, innovation, and customer satisfaction. The world of marketing can undoubtedly benefit from studying the strategies employed by this iconic company.

    FAQs

    What is P&G target market?

    Procter & Gamble (P&G) targets a diverse range of consumers, including millennials, Gen Xers, and baby boomers.

    What are the marketing strategies employed by Procter and Gamble (P&G)?

    Below are the marketing strategies employed by P&G –

    • Consumer-Centric Approach
    • Innovation and Product Development
    • Emotional Storytelling
    • Influencer Collaborations
    • Purpose-Driven Marketing
    • Digital Transformation
    • Data-Driven Insights
    • Global Localization
    • Brand Differentiation
    • Continuous Advertising and Promoting
    • Commitment to Quality and Sustainability

    How does P&G distribute their products?

    P&G uses a multi-channel distribution strategy to ensure its products are widely available. This includes selling through retail stores like supermarkets and pharmacies, e-commerce platforms like Amazon, wholesale distributors, and direct-to-consumer channels through its own websites. Additionally, P&G supplies products to institutional clients like hotels and hospitals, ensuring broad market reach and accessibility for consumers across urban and rural areas.

    What did Procter and Gamble do to promote their product?

    Procter & Gamble promotes its products through advertising, celebrity endorsements, sponsorships, and social media campaigns. They also use innovative marketing strategies like targeted ads, influencer partnerships, and promotional events to boost brand visibility and customer engagement.

    What is market segmentation of P&G products?

    P&G segments its market by demographics (age, gender, income), geography (region-based preferences), psychographics (lifestyle, values), and behavior (buying habits, brand loyalty) to target diverse consumer needs globally.

  • Purplle: Elevate Your Beauty Game with Purplle’s Wide Range of Products

    Starting from clothes to medicines, everything is within our reach with just a few clicks now in the digital era that we are living in. The same goes for skincare and haircare products, cosmetics, and fragrances.

    The skincare, haircare, cosmetics, beauty products, and the markets for all of them are growing at breakneck speeds. Thus, more and more companies are diving into the beauty industry with their unique offerings. Purplle is one such example of an e-commerce beauty brand that is growing in its unique way to compete with the bigger players in the industry.

    Founded in 2011 and headquartered in Mumbai, Maharashtra, Purplle is an Indian multi-brand beauty retailer selling cosmetic and wellness products.

    With the help of its online store and an ever-growing list of cosmetics, fragrances, skin, and hair care products, Purplle is fast becoming a favorite. It gives an online space to beauty and wellness needs that showcase beauty brands and products. Purplle aims to take the shopping experience to a different level.

    Here we bring you the success story of Purplle, where you can learn about Founders of Purplle, company’s Mission and Vision, Business Model, Competitors, Shareholding, Challenges Faced, Future Plans, and more.

    Purplle Company Profile

    Startup Name Purplle.com
    Headquarters Mumbai, Maharashtra, India
    Sector Online shopping, Cosmetics
    Founders Manish Taneja, Rahul Dash and Suyash Katyayani
    Founded 2011
    Valuation $1.25 billion (December 2024)
    Website purplle.com

    About Purplle
    Purplle – Industry
    Purplle – Founders and Team
    Purplle – Startup Story
    Purplle – Mission and Vision
    Purplle – Name, Tagline and Logo
    Purplle – Business Model
    Purplle – Revenue Model
    Purplle – ESOPs
    Purplle – Challenges Faced
    Purplle – Funding and Investors
    Purplle – Shareholding
    Purplle – Acquisitions
    Purplle – Partnerships
    Purplle – Growth
    Purplle – Financials
    Purplle – Advertisements and Social Media Campaigns
    Purplle – Competitors
    Purplle – Future Plans

    About Purplle

    Purplle is an operator of an online beauty shopping store created to buy skincare products based on people’s hair and skin type and other personal choices.

    It is an online portal with a large collection of cosmetics, skincare, haircare & fragrances. It showcases some of the best products from the leading brands in the world at the best prices. Purplle Cosmetics aims to take the users’ shopping experience to a completely different level by enabling the consumers to have a personalized shopping experience taking skin and hair type into account. They also have a brilliant customer service department that can be accessed via their customer care number.

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    Purplle – Industry

    In 2025, India’s cosmetics market is expected to generate US$6.90 billion in revenue. according to a Statista report analysis. From 2024 to 2028, the industry is likely to increase at an estimated annual rate of 2.86%.

    Purplle – Founders and Team

    Manish Taneja (Co-Founder, CEO, and Managing Director), Rahul Dash (Co-Founder), and Suyash Katyayani (Co-Founder and CTO) are the founders and owners of Purplle. They founded Purplle in 2011.

    Manish Taneja

    Purplle Founder
    Manish Taneja – Co-Founder, CEO and Managing Director, Purplle.com

    Manish is an IIT Delhi alumni, who completed his Bachelor’s and Master’s in Electrical Engineering from IIT Delhi. Taneja then went to the CFA Institute, where he completed Level 3, Finance. The Co-Founder, CEO, and Managing Director of Purplle started as an Intern at Ittiam Systems.

    He then worked as an Analyst at Lehman Brothers; an Analyst and Associate at Avendus Capital, and eventually as an Analyst – Private Equity at Fidelity Growth Partners India. Manish Taneja finally decided to found his beauty firm, Purplle. Manish Taneja was a second-time entrepreneur when he started Purplle.

    Rahul Dash

    Purplle Founder
    Rahul Dash – Co-Founder, Purplle.com

    Rahul Dash is the Co-Founder of Purplle, who previously worked as a Senior Manager – Strategy and Business Development at the Tata Power Company. Furthermore, he was also appointed as a TAS Manager at Tata Chemicals Ltd after serving as a TAS Manager at Tata Advanced Systems Ltd. and Tata Motors.

    Rahul was a Mechanical Engineering student at IIT Kharagpur, who completed his Bachelor’s degree from IIT Kharagpur. Dash then went on to obtain a PGDM in General Management from IIM Ahmedabad.

    Suyash Katyayani

    Purplle Founder
    Suyash Katyayani – Co-Founder and CTO, Purplle

    Suyani is known as the Co-Founder and CTO of the brand. Katyayani had been a student of DPS Bhilai and is also an alumnus of IIT Kharagpur, where he completed his BTech in Chemical Engineering. Suyash had earlier co-founded VidyaCenter, which makes Purplle his second attempt at entrepreneurship. Katyayani started his career as a Software Engineer at OnMobile.

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    Purplle – Startup Story

    Purplle, founded as a strategic move into the beauty segment, initially contemplated furniture and fashion but chose the latter due to lower initial investment requirements. Purplle was formed as a strategic move into the beauty category. Purplle began with small savings, and after the first month, sales took up. From then on, the company had extraordinary growth up until 2015.

    After five years, Purplle realized that they needed to evolve and took advantage of their data stack, using the acquired insights into consumer behavior as their USP. Purplle went beyond online shopping in 2017 and established its first physical location in Mumbai. The store provides customized product recommendations based on customer preferences and makes use of cutting-edge technology to improve the overall customer experience.

    Purplle, which specializes in skincare, makeup, haircare, body care, and beauty appliances from more than Indian and foreign companies, is always coming up with new ideas. It also expanded its services to include salon scheduling.

    Purplle – Mission and Vision

    Purplle’s mission: “Purplle gives an online space to your beauty and wellness needs. We showcase some of the best products from the leading brands in the world. It aims to take your shopping experience to a completely different level. We know shopping infuses an incomparable high.”

    The vision of the Purplle company is to grow as one of the most popular brands in the cosmetics and beauty industry as an online retailer.

    Purplle – Name, Tagline, and Logo

    Purplle Logo and Tagline
    Purplle Logo and Tagline

    The Purplle logo is in purple, signifying the name and the taste of modern women. The company offers cosmetics, fragrances, skin, and hair care products at the best available prices and, thereby, is loved by women and girls all around.

    Purplle has selected its tagline to be India’s #1 Beauty Destination.

    Purplle – Business Model

    Purplle is a direct-to-consumer (D2C), retailer of beauty items, with a focus on a broad selection of cosmetics available via its eCommerce website and app. Purplle has entered the private label market by launching its in-house brand, StayQuirky, in addition to selling goods from other brands.

    In addition to increasing its brand visibility, this enables Purplle to provide its clients with special products. Additionally, Purplle leverages technology to offer services like virtual try-ons and product recommendations, all while focusing on delivering a smooth and customized shopping experience.

    Purplle – Revenue Model

    Purplle generates revenue from different resources:

    • Purplle generates income from fees and commissions: Fees charged to sellers for listing their products in the marketplace and commissions on products sold on the platform.
    • Advertising on the app and website: Brands and companies wishing to reach Purplle’s client base purchase advertising space on the app and website, which accounts for a sizeable amount of Purplle’s earnings.
    • Partnerships and commission-based services: Purplle further diversifies its revenue streams by partnering with beauty brands and charging for commission-based services like salon reservations.

    Purplle – ESOPs

    Purplle expanded its ESOP pool size, making it worth $40 million as of May 13, 2022. The Purplle board has passed the resolution for the expansion of its existing ESOP pool to include 6,806 ESOP options, where each option will be converted into equity shares, as per the regulatory filings of the company with the Registrar of Companies.

    With this expansion of the Purplle ESOP pool, the company joins the list of other Indian companies, including Pine Labs, Ather Energy, Ecom Express, Ninjacart, LEAP, and more.

    Purplle – Challenges Faced

    As Purplle went through many stages in its business cycle, it faced many challenges in growing its business and establishing itself as one of India’s top skincare and makeup brands. It was difficult for Purplle to maintain its leadership position in the business because of the fierce competition in the market and the influx of several companies into the e-commerce area. Furthermore, in the face of growing competition, it was critical to establish distinction and brand identification, even though this presented substantial challenges.

    Despite the market saturation, gaining new customers still required large marketing and promotional budgets. The obstacles Purplle experienced in its pursuit of expansion and success in the cosmetics and skincare industry were further compounded by the need to adjust to changing trends and consumer preferences, ensure operational efficiency, and navigate regulatory compliance.

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    Purplle – Funding and Investors

    Purplle has raised a total of $476.1 million in 19 funding rounds to date with their latest round in October 2024. In this round, Purplle raised ₹10 billion at ($120 million) a $1.25 billion valuation and the lead investor was Abu Dhabi Investment Authority (ADIA).

    Purplle is currently funded by around 21 investors.

    Date Round Amount Lead Investors
    October, 2024 Series F INR 1500 Abu Dhabi Investment Authority, Premji Invest
    June 12, 2024 Secondary Market – –
    June 12, 2024 Private Equity Round $120 million Abu Dhabi Investment Authority
    Oct 4, 2023 Secondary Market – Ranjan Pai
    May 24, 2023 Secondary Market – Abu Dhabi Investment Authority
    May 24, 2023 Series E – Abu Dhabi Investment Authority
    June 9, 2022 Series D $33 million Paramark Ventures, Blume Ventures, PremjiInvest, Kedaara and more
    January 17, 2022 Series D $34 million Faces Investment Holdings
    November 18, 2021 Series D $60 million PremjiInvest
    October 29, 2021 Series D $75 million Kedaara Capital
    Mar 22, 2021 Series D $45 million Sequoia Capital India, Verlinvest
    Nov 23, 2020 Venture Round $1 million Spring Marketing Capital
    Jan 13, 2020 Series C $8 million Verlinvest
    Dec 12, 2019 Series C $30 million Goldman Sachs
    Jun 20, 2018 Venture Round $2.33 million –
    Dec 15, 2017 Series C $459K Mountain Pine Capital, Suncoast Investments
    Jul 11, 2016 Series B $6 million JSW Ventures
    Jan 5, 2015 Venture Round – IvyCap Ventures
    May 2, 2014 Angel Round $541.2K –
    Aug 26, 2013 Series A – –

    Purplle – Shareholding

    Purplle’s shareholding pattern as of September 2024, sourced from Tracxn:

    Purplle Shareholders Percentage
    Manish Taneja 7.6%
    Rahul Dash 5.5%
    Suyash Katyayani 2.5%
    Verlinvest 12.3%
    Premji Invest 9.6%
    Goldman Sachs 9.2%
    Kedaara 8.6%
    ADIA 5.0%
    Sequoia Capital 8.5%
    Blume Ventures 4.8%
    IvyCap Ventures 2.5%
    Angel 6.2%
    ESOP Pool 10.4%
    Others 7.3%
    Purplle Shareholders
    Purplle Shareholders

    Purplle – Acquisitions

    Purplle acquired FACES CANADA on December 18, 2021. This is the first major acquisition of the Mumbai-based beauty products marketplace. After the acquisition, the latter is to operate independently and expand its portfolio.

    Purplle – Partnerships

    Nisara Beauty

    Luxury perfume brand Nisara is expanding offline by partnering with Purplle stores across India. The brand will now be available in 16 stores nationwide.

    Purplle – Growth

    Purplle growth highlights are:

    • It has 1,000+ listed brands as of March 2024
    • It has 60,000+ products as of March 2024
    • It has 7 million+ monthly active users as of March 2024
    • The company has 8 exclusive stores
    • Purplle has 6,000+ offline touchpoints

    Purplle – Financials

    Over the past few years, Purplle has demonstrated substantial growth in revenue while effectively narrowing its losses.

    Particulars FY24 FY23 FY22 FY21 FY20
    Revenue INR 680 crore INR 475 crore INR 220 crore INR 128 crore INR 91 crore
    Expenses INR 850 crore INR 738 crore INR 431 crore INR 191 crore INR 123 crore
    Profit/Loss INR -124 crore INR -230 crore INR -204 crore INR -52 crore INR -24 crore
    Purplle Financials
    Purplle Financials

    In FY23, Purplle reported operating revenue of INR 475 crore, which saw an increase to INR 680 crore in FY24. But that came alongside a stark increase in Total Expenses, the company had total expenses of INR 850 crore in FY24, up from INR 738 crore in FY23. However, the company recorded a loss of INR 230 crore in FY23, which decreased to INR 124 crore in FY24.

    Purplle Revenue

    Revenue Breakdown FY24 FY23
    Total Revenue INR 725 crore INR 509 crore
    Revenue from Operations INR 680 crore INR 475 crore
    Other Income INR 45 crore INR 34 crore

    Purplle’s revenue from operations grew by 43% from INR 475 crore in FY23 to INR 680 crore in FY24.

    Purplle Profit/Loss

    Profit/Loss Metrics FY24 FY23
    Net Profit/Loss INR -124 crore INR -230 crore

    Purplle reduced its losses by 46% in FY24 compared to FY23.

    Purplle Expenses

    Expense Breakdown FY24 FY23
    Total Expenses INR 850 crore INR 738 crore
    Employee Benefit Expenses INR 191 crore INR 170 crore
    Purchase of Stock-in-Trade INR 124 crore INR 102 crore
    Other Expenses INR 501 crore INR 453 crore

    Total expenses increased by 15% in FY24, mainly due to higher employee benefits and stock-in-trade purchases.

    Quick Summary:

    • Revenue Growth: Purplle’s revenue grew by 42% in FY24, reaching INR 725 crore (from INR 509 crore in FY23).
    • Loss Reduction: Net loss reduced by 46%, improving from INR 230 crore to INR 124 crore.
    • Expense Management: Total expenses rose by 15%, with key increases in employee benefits and stock-in-trade purchases.

    EBITDA

    Purplle Financials FY23 FY24
    Expense/Rupee of ops revenue INR 1.55 INR 1.25
    ROCE -18% -9.8%
    EBITDA Margin -39% -12%

    These financial trends highlight Purplle’s strong revenue growth and effective cost management, setting a path towards profitability.

    Purplle – Advertisements and Social Media Campaigns

    #Har Indian Ka Beauty Destination Campaign

    #Har Indian Ka Beauty Destination

    The campaign, which features brand spokesperson Sara Ali Khan, aims to inspire women to discover their unique beauty needs. The advertisement emphasizes the idea that Purplle offers beauty products to suit every Indian’s needs.

    Purplle – Competitors

    The top competitors of Purplle are:

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    Purplle – Future Plans

    Purplle plans to tap the public markets between the second half of next year and early 2026, CEO Manish Taneja said in an interview.

    With this financing of $120 million aided by AIDA in June 2024, Purplle will be able to grow its product line, scale operations, and solidify its place in the skincare and cosmetics industry, all while facilitating the exit of its original investors.

    FAQs

    Is Purplle an Indian company?

    Yes, Purplle is an Indian company.

    What is Purplle?

    Purplle is an online store that sells cosmetics, fragrances, skin, and haircare products.

    Who is the CEO of Purplle?

    Manish Taneja is the CEO of Purplle.

    Are products on Purplle genuine?

    Purplle claims that it has products, which are 100% genuine.

    Who is Purplle cosmetics owner?

    Purplle is founded by Manish Taneja and Rahul Dash.

    Is Purplle a unicorn Indian company?

    Yes, Purplle has turned into a unicorn Indian company by raising $33 mn via its extended Series D round that came in on June 9, 2022.

  • The Best Creative Holi Ad Campaigns by Brands

    The celebration of Holi, the festival of colors, goes beyond ordinary revelry; it reflects the spirit of unity, forgiveness, and joyful fellowship. Brands have noticed the cultural significance of this bright event and have effectively incorporated it into their advertising strategies. These commercials highlight the numerous principles linked with Holi, including advocating for ethical consumerism, promoting sustainability, and building harmony. This article will examine some of the most captivating Holi marketing campaigns from well-known corporations, exploring their messages, impact, and how they connect with viewers.

    boAt and Swiggy Instamart
    Parachute Advansed Gold
    Edelweiss Mutual Fund
    Noise
    Pepperfry
    Crocs
    Pepsi
    Parle G
    Fortune Foods
    Coke Studio Bharat
    Sony India
    McCain
    Goldmedal Electricals
    Nest-In
    Medimix Ayurveda
    Surf Excel
    Parachute Advansed
    Ghadi Detergent
    Livpure
    Haldiram’s
    Goldiee Masale

    boAt and Swiggy Instamart

    boAt and Swiggy Instamart bring fun to Holi with Veer Pahariya’s Rang hook step. The ad shows a Holi party where everyone wants Pahariya to dance.

    A waiter serving thandai, an elderly couple making a reel, and many others join in. Things get funny when a friend tries to feed him gujiya while dancing but misses. Pahariya, wanting to change the vibe, orders boAt speakers through Swiggy Instamart.

    Loud music, bright colours, and happy faces make the party even better. This ad captures the joy of Holi in a fun and quirky way.


    Parachute Advansed Gold

    Parachute Advansed Gold’s “Sirf Nariyal Kafi Hai!” campaign makes Holi hair care simple. The ad shows people using different tricks to protect their hair, while others trust coconut oil and enjoy the festival stress-free.

    A lively music video featuring influencers like Iqlipse Nova and Naina adds to the fun. It playfully compares those who over-prepare for Holi with those who just use Parachute Advansed Gold. With music, colours, and a lighthearted vibe, the campaign delivers a clear message: coconut oil is all you need for Holi!


    Edelweiss Mutual Fund

    Edelweiss Mutual Fund – Best Holi Creative Ads

    Edelweiss Mutual Fund, associated with Punctuate Productions, created a digital film to celebrate the festival of Holi and what the festival represents. The brand teamed up with Jeevan Samvardhan Foundation, the orphanage and rescue home for children, to celebrate a unique Holi. To create a core memory and carry them for a lifetime, the brand had a ‘Splashathon’. Kids with the brand team splashed the fabric paint on t-shirts. But the talented children took it even a step further and unleashed their creative work. The event was followed by a Holi celebration and mouth-watering food. 

    Noise

    Noise – Best Holi Creative Ads

    Noise launched its ‘Noise of India’ campaign by collaborating with a renowned artist, Idris Ahmed to make the festival come alive by bringing their artwork to its smartwatches with downloadable watch dials. Under the Noise banner, the campaign celebrated Holi not just by honoring the moments that make India great but also by showcasing diversity in cultures, traditions, and emotions. Idris Ahmed’s style as a photographer made him the perfect choice for Noise with his specialty in capturing the cultural vibrancy that connects with the brand’s synergy.

    Pepperfry

    Pepperfry – Best Holi Creative Ads

    Pepperfry’s campaign ‘Let’s Play #BachpanKiHoli’ brings nostalgia, particularly to those adults who have lost their playful spirit over the years. The campaign invites people to share all the fun they had during Holi in their childhood. This interactive and engaging campaign by Pepperfry helped evoke memories and inspire adults to go back to being children, especially during the festival of Holi. 

    Crocs

    Crocs – Best Holi Creative Ads

    The Crocs Holi campaign featured its new ambassadors Vedang Raina and Rasha Thadani who celebrated Holi with the hashtag #ComeAsYouAre to celebrate individualism and self-expression. The film is a celebration of youthful joy filled with pranks, dance-offs, and merry-making. 

    Pepsi

    Pepsi – Best Holi Creative Ads

    Everything is about AI nowadays, and Pepsi has incorporated the theme into its latest digital Holi film. The 2-minute film humorously proposed the change of the name Pepsi to peps.ai, took references from the festival of colors, and used terms like thand.ai and mith.ai to make it more relatable. The film also includes the tagline ‘Yeh Dil Maange More’ which had been revived after two decades on the brand’s 125th anniversary.  

    Parle G

    Parle G – Best Holi Creative Ads

    Parle G’s new Holi ad showcases the tale of a young couple in Varanasi enjoying Holi away from home for the first time. It showcases the close-knit bond where friends and neighbors become a part of the extended family. The campaign highlights the message of ‘Parle G Genius wohi, jo auron ke khushi mein paye apni khushi.’ 

    Fortune Foods

    Fortune Foods – Best Holi Creative Ads

    The latest Fortune Foods campaign created by Adani Wilmar is titled ‘Holi ke rang, Fortune ke sang’ and celebrates the connection between Hindi-speaking audiences. This 70-second ad highlights the festival of Holi, moving from the vibrant street to the kitchen, like making gujiyas. 

    Coke Studio Bharat

    Coke Studio Bharat – Best Holi Creative Ads

    Based on the bhajan, ‘Holi Re Rasiya’ Coke Studio Bharat recreated the melody with lively beats with traditional folk instruments to build the perfect festival soundtrack. With singers such as Maithili Thakur, Sonal Devraj, Saloni Gaur, and more, the track brings cheer to a whole new level and features the iconic Coca-Cola bottle. 

    Sony India

    https://www.instagram.com/reel/C4xisTpLQfL/?utm_source=ig_embed&ig_rid=756cfa11-0053-4de7-86b3-ab1a67f2ee45

    Sony India launched their Computer-Generated Imagery (CGI) campaign for Holi that has the latest products such as the XV800, and party speaker as the mood enhancer that aligned with their brand vision. 

    McCain

    McCain – Best Holi Creative Ads

    The frozen food brand McCain showcased the importance of coming together to celebrate Holi and emphasized how getting frozen food ready in a few minutes can enhance the festivities. 

    Goldmedal Electricals

    Goldmedal Electricals – Best Holi Campaigns by Brands

    The ad by Goldmedal Electricals promotes a responsible approach to celebrating Holi. It highlights a significant issue of wasting millions of liters of water during Holi celebrations, starkly contrasting the millions of people who lack access to clean water. The ad urges people to take action by reconsidering their approach to the festival. It encourages individuals to pledge to play Holi responsibly by shifting away from traditional water-intensive activities and adopting eco-friendly alternatives. This could include using dry or organic colors or celebrating with water-efficient methods like water guns or controlled water usage.

    By aligning itself with the message of responsible consumption and sustainability, Goldmedal Electricals positions itself as a socially conscious brand that cares about environmental issues and the well-being of communities. This enhances its brand image and fosters goodwill among consumers who value companies prioritizing sustainability and social responsibility.

    Nest-In

    Nest-In – Best Holi Campaigns by Brands

    The Tata Steel Construction Solution’s Nest-In advertisement captures the essence of resilience and togetherness during the COVID-19 pandemic. The ad acknowledges how the pandemic has impacted our lives over the past year, recognizing the challenges and changes it has brought about. By tying the message to the festival of Holi, a celebration of colors and life, the ad encourages viewers to reflect on the importance of cherishing loved ones and embracing the vibrant essence of existence. It calls for celebrating the indomitable human spirit, which persists despite adversity and continues to move forward. By associating itself with messages of resilience, hope, and community, Nest-In positions itself as a brand that empathizes with the challenges individuals and society face. 

    Medimix Ayurveda

    Medimix – Best Holi Campaigns by Brands

    This Holi, give your skin a break from the harsh chemicals found in traditional synthetic products. That’s the primary goal of Medimix’s Holi advertisement. The #SkinFitHoli Campaign by Medimix offers a range of natural and affordable products that can be used as Holi colors. These natural products will help you stay colorful during the festivities without harming your skin or causing harm to your body in any other way. 

    One product worth mentioning is a do-it-yourself (DIY) product that allows you to enjoy the color festival virtually without causing any harm to your skin. Medimix’s #SkinFitHoli Campaign promotes a safe and enjoyable Holi experience for everyone. So, enjoy the festival of colors without any regrets or worries.

    Surf Excel

    Surf Excel – Best Holi Campaigns by Brands

    This beautiful ad is all about contentment as both religions walk together with tenderness, and it is one of the most stirring 2019 ads from Surf Excel, which is continuing to date. This is why it says #RangAccheHain, so in this Festival of Colours, let’s paint lives with the goodness of love and acceptance.

    The #RangAchheHain campaign saw a comeback again in Holi 2022. Conceptualized by Carlos Creatives, this year’s Surf Excel advertisement speaks of “Jo range bachpan lautaye” and features veteran Sheeba Chaddha and a little girl who requests her aunt (Sheeba Chaddha) to play Holi and ultimately succeeds in doing so.

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    Parachute Advansed

    Parachute Advansed – Best Holi Campaigns by Brands

    The Parachute Advansed ad with the hashtag #KhulkeKheloHoli celebrates the vibrant festival of Holi by highlighting the significance of relationships and connections. The ad emphasizes the importance of the colors of Holi, not only as pigments but as symbols of the deep bonds between people. 

    The message “Ye Rang Hai Gaadhe Rishton Ke, Inhe Pheeka mat padne do” encapsulates the idea that the colors of Holi represent the depth and richness of our relationships. We should not let these connections fade away. This message aligns with the spirit of Holi, which is all about letting go of inhibitions, breaking barriers, and fostering camaraderie. By aligning itself with the celebration of Holi and the importance of preserving and nurturing relationships, Parachute Advansed positions its brand as more than just a product; it becomes a symbol of care, connection, and celebration.

    Ghadi Detergent

    Ghadi Detergent – Best Holi Campaigns by Brands

    Ghadi Detergent is another detergent company that took Holi 2022 as an occasion to create an advertisement that appeals to Indian society. Through its #SaareMaelDhoDaalo campaign, Ghadi Detergent targets all the men who jump at once, seeing beautiful ladies to smear them with colors, and that too with a sinister intention underneath. In this Happy Holi creative advertisement, one such person targets another lady and smears her face with colors; in response, the lady, too, colors the person’s face, saying that the colors can be removed. Still, the souls’ dirt or stains cannot be wiped off. 

    Livpure

    Livpure – Best Holi Campaigns by Brands

    The Livpure ad, which uses the hashtag #BinaPaaniHoliManaani, raises awareness about water wastage during Holi celebrations and calls for a more sustainable approach to the festival. The ad acknowledges that playing Holi with water can be fun, but it also leads to significant water loss. By highlighting the contradiction between the enjoyment of the festival and the environmental impact of water wastage, the ad urges people to change their traditional practices—the message of water conservation and sustainability positions Livpure as an environmentally conscious and socially responsible brand. The ad promotes Livpure’s products and encourages viewers to take action toward more accountable and eco-friendly celebrations. It is essential during festivals like Holi when water usage spikes.

    Haldiram’s

    Haldiram – Best Holi Campaigns by Brands

    Haldiram’s Holi film beautifully captures the essence of the festival and its spirit of togetherness. The storyline revolves around two estranged families and resonates with the theme of reconciliation and unity, which is often associated with festivals like Holi. The ad portrays how Holi transcends differences and brings people closer, emphasizing the importance of forgiveness and letting go of past grievances. 

    By choosing Holi as the backdrop for the narrative, Haldiram’s taps into the festival’s cultural significance, making the message even more impactful. The families sharing a box of Gujia from Haldiram further reinforces the idea of coming together and celebrating with love and sweetness. Overall, Haldiram’s Holi film effectively conveys its message of unity, forgiveness, and the sweetness of shared traditions while subtly promoting its brand and products.

    Goldiee Masale

    Goldiee Masale – Best Holi Campaigns by Brands

    The Holi ad of Goldiee Masale is a beautiful tribute to all the unsung heroes who work behind the scenes on every joyous occasion, such as chefs, caterers, and local sweet confectioners. The ad extends warm wishes to these culinary artisans, recognizing their crucial role in spreading happiness through taste. These individuals craft delicious dishes and infuse them with love and care, making every occasion memorable for millions.

    Goldiee Masale is positioning itself as a brand that understands the importance of taste and happiness in building solid relationships. With its presence in kitchens across the country, the brand adds a dash of flavor and enhances the joy of every celebration. The ad emphasizes how Goldiee Masala has become the preferred choice of caterers and chefs, indicating the trust and reliability associated with the brand. It serves as a reminder to acknowledge and celebrate the hard work and skill of those who bring flavors to life and make every celebration memorable.

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    Conclusion 

    The Holi advertising campaigns by various companies have highlighted several factors associated with this cherished holiday, ranging from its social influence to its cultural value. These companies have used imaginative storytelling to promote their products and express powerful themes of unity, sustainability, and compassion. As Holi continues to unite people in celebration, these advertisements serve as reminders of the festival’s eternal values and the advertising’s ability to effect positive change. Each commercial adds its color to the brilliant and meaningful celebration of life.

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    FAQs

    What is seasonal advertising?

    Seasonal advertising is advertising products or services at certain seasons of the year, mostly keeping in mind the seasonal flavors and its festivals.

    Why are Holi wishes by brands essential during the festival?

    The companies/brands should also wish their customers and potential customers a Happy Holi. These Holi wishes by brands can easily be in the form of interactive advertisements to attract the masses, where the brands can target a palpable societal issue or encourage people to do something good through their ad campaigns along with promoting their brands. 

    Why is a YouTube media campaign useful for brands in Holi?

    Along with the Holi advertisements on television and YouTube, the social media campaigns in Holi are something that people simply cannot miss. Unique social media campaigns with Happy Holi creatives by brands can certainly help a brand get the best out of its initiatives. 

  • AI + EQ: The Winning Formula for Modern B2B Marketing Success

    This article has been contributed by Archana Chopda, Vice President—Marketing, greytHR.

    B2B marketing is undergoing an intense transformation, driven by the unstoppable rise of artificial intelligence.

    Today, technology is reshaping the marketing playground. AI isn’t just changing how we analyze data—it’s changing how we connect with customers. Yet, for all its power, AI alone cannot build relationships or loyalty, or drive authentic engagement.

    The future belongs to those who can seamlessly blend AI’s analytical power with the uniquely human strengths of creativity and emotional intelligence.

    AI in B2B Marketing: A Growing Trend

    According to Forrester’s Global State of AI in B2B Marketing Survey, 67% of B2B companies have already integrated AI into their strategies, with over 70% planning to deepen their investment in the coming years. AI is being leveraged across diverse marketing areas, including market research, predictive analytics, customer segmentation, campaign optimization, and brand positioning, helping businesses refine their strategies and improve market impact.

    But here’s the catch: AI is still missing a crucial element—the human factor. AI can process megabytes of data and streamline processes, but it does not comprehend emotion, tell great stories that resonate with the audience, or establish genuine connections for long-term business success.

    Beyond Data: How Emotional Drivers Shape Customer Decisions

    Emotional intelligence (EI) in B2B marketing transcends mere data awareness, focusing on the drivers of emotional choice.

    Active listening, empathy, and nuanced interpretation are essential components. These elements enable marketers to understand customer challenges, frustrations, and aspirations, facilitating the development of stronger connections through marketing.

    Customer journey mapping, with an emphasis on emotional reaction across various touchpoints, plays a critical role. By aligning marketing strategies with these insights, brands create experiences that resonate beyond transactional interactions.

    Great Marketing: Building Trust Through Narratives

    Great marketing is great storytelling. B2B customers invest in brands they trust, and trust is built through narratives that align with their values and aspirations. The Jolt Effect research highlights how fear of making the wrong decision (FOMU) is a major barrier in B2B sales. A well-crafted, emotionally resonant story can diminish such fears and drive conversions in ways AI alone never could.

    AI identifies patterns in customer behavior, sentiment, and engagement by analyzing vast datasets, including purchase history, social media interactions, website activity, and email responses. It can detect trends in audience preferences, predict customer churn, and recognize emotional cues in feedback. However, without human interpretation, the context, cultural nuances, and deeper meaning behind these patterns may be lost, limiting their strategic impact.

    Data-driven insights with emotional intelligence can create a powerful impact. By understanding business pain points and growth drivers through data, combined with real on-ground customer insights, marketers can shape strategies that not only inform but also inspire. 

    AI: An Enabler, Not a Replacement

    Artificial intelligence serves as an augmentation tool designed to enhance, not supplant, human expertise. An over-reliance on AI risks diminishing the nuances inherent in effective strategy.

    The market demonstrates that generic, automated approaches often fail to cultivate meaningful engagement. Volume without substantive quality proves ultimately unsustainable. AI alone can’t build relationships or loyalty or drive authentic engagement. A strategic fusion of Artificial Intelligence (AI) and Emotional Intelligence (EQ) could shape how marketers think and work in the near future.

    With 80% of B2B sales interactions expected to be influenced by AI by 2025 (Gartner), the real challenge isn’t whether to adopt AI—it’s about leveraging it in a way that enhances, not replaces, human expertise. 

    AI gives us the speed, scale, and insights to drive results, while EQ ensures that every interaction feels personal, meaningful, and trust-driven.

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    Trust: The Decisive Competitive Advantage

    B2B purchasing decisions are rooted in confidence, not merely product features. Research indicates that the customer’s emotional experience significantly influences buying behavior, often surpassing the product’s inherent value.

    With buyers completing up to 70% of their journey before engaging with sales, establishing credibility early in the process is crucial.

    Cultivating trust requires tapping into the emotional intelligence of a marketer, along with market insights that help in:

    • Disseminating valuable insights to position the brand as an authoritative industry resource.
    • Crafting compelling stories that resonate with customer values and address critical challenges.
    • Investing in genuine interactions that transcend transactional exchanges, fostering enduring relationships.

    Overcoming Challenges and Addressing Ethical Considerations

    The progressive integration of artificial intelligence into marketing strategies necessitates a proactive approach to ethical and operational challenges.

    Key areas of focus include:

    • Privacy and data security: Customer data must be handled with the utmost care. Any breach, regardless of intent, can irrevocably damage trust. As AI relies heavily on data, marketing initiatives must adhere to stringent privacy regulations and prioritize robust security measures.
    • Bias and fairness: AI algorithms reflect the biases (cultural, gender, conformity, affinity, self-serving, etc.) present in their training data. Unchecked, this can perpetuate stereotypes and exclude specific demographics. Rigorous training with diverse datasets and continuous auditing of outputs are essential to ensure equitable and inclusive marketing practices.
    • Maintaining authenticity: While AI enhances efficiency and streamlines communication, it must not supplant genuine human interaction. Over-reliance on AI can result in an impersonal, detached brand narrative. Strategically, AI should enhance, not replace, authentic engagement.

    AI is evolving at an unprecedented pace, and its impact on B2B marketing will soon extend far beyond automation and personalization. We are likely to witness:

    • Autonomous marketing systems: AI platforms analyzing data for real-time strategic decisions and campaign optimization.
    • Neuro-Symbolic AI: AI understanding complex industry nuances and predicting customer sentiment.
    • AI-powered emotion recognition and synthetic media: Personalized interactions and experiences based on subconscious preferences.

    The most significant shift will be AI-human collaboration. AI will act as an intelligent partner for insight synthesis and strategic forecasting. Meanwhile, humans will enable strategic solutions with real-world experience and customer interactions.

    This allows marketers to focus on customer relationships,value-based storytelling, ethical marketing, and brand strategy, thereby ensuring technology as an aid to enhance human interactions.

    Synergizing Artificial and Emotional Intelligence

    The future of B2B marketing is about blending AI and human creativity to maximize impact. Here’s how to achieve that:

    AI-Powered Efficiency:

    Use AI for task automation, data analysis, and process optimization, freeing resources for strategic and creative pursuits. Implement AI to streamline operations, including email marketing, ad targeting, chatbots, and CRM integrations, minimizing errors and maximizing efficiency.

    Human-Driven Connection:

    While AI optimizes the mechanics of marketing, emotional intelligence (EI) enables marketers to connect with their audience on a deeper, more human level. This includes:

    • Empathetic Communication: EI helps marketers understand their audience’s perspective a lot better than AI, which helps in crafting a brand narrative that actually resonates.
    • Relationship Building: Marketers with high EI can foster trust, navigate complex social dynamics, and create a sense of community for customers as it considers emotional impact, unlike AI.
    • Creative Problem-Solving: EI enables marketers to understand the context of a situation and, hence, approach it with creativity and flexibility, addressing both the logical and emotional needs of their audience.
    • The Power of Narrative: Leverage AI-derived insights to build your narrative, but don’t let data alone dictate your story. Infuse your marketing strategies and communications with empathy, authenticity, and a deep understanding of your audience and their “Aha” moments.

    The New Era of B2B Marketing: AI Meets EI

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    Think of AI as the brain and EI as the heart of future marketing.

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  • PhysicsWallah Strengthens Board with Three Independent Directors Ahead of IPO

    PhysicsWallah (PW), the renowned edtech unicorn, has appointed three independent directors to its board as it prepares for an initial public offering (IPO) later this year. The new appointees are Nitin Savara, Rachna Dikshit, and Deepak Amitabh.

    Strategic Board Appointments

    The inclusion of these independent directors is a strategic move to enhance corporate governance and align with regulatory requirements before filing the Draft Red Herring Prospectus (DRHP) with the Securities and Exchange Board of India (SEBI). This step is crucial for companies transitioning to public entities.

    • Nitin Savara: Former Deputy Chief Financial Officer at Zomato, Savara brings extensive experience in financial management and corporate strategy.
    • Rachna Dikshit: A former Regional Director at the Reserve Bank of India (RBI), Dikshit has a deep understanding of regulatory frameworks and compliance.
    • Deepak Amitabh: An ex-bureaucrat with a background in the Indian Revenue Service (IRS), Amitabh has held significant positions, including leadership roles at PTC India and currently with the Adani Group.

    Board Composition and IPO Preparations

    Alongside the new independent directors, the board includes co-founders Alakh Pandey and Prateek Maheshwari, as well as Sandeep Singhal, Co-founder and Managing Partner at WestBridge Capital India Advisors. The board has also re-designated Alakh Pandey and Prateek Boob as whole-time directors from their previous role of executive directors.

    In December 2024, PhysicsWallah transitioned into a public entity, rebranding from PhysicsWallah Private Limited to PhysicsWallah Limited. This rebranding is a major milestone in the company’s journey towards its IPO.

    Financial Advisors and IPO Outlook

    The company has appointed Kotak Mahindra Capital, Goldman Sachs, Axis Capital, and JP Morgan as its listing bankers. These appointments are part of the strategic preparations for the upcoming IPO, which is expected to raise substantial capital to fuel the company’s growth and expansion plans.

    Recent Key Appointments

    In addition to strengthening its board, PhysicsWallah has made several key hires in recent months. In January, Ajinkya Jain was appointed as Group General Counsel, Company Secretary, and Compliance Officer. In November, Amit Sachdeva, former CFO of Blinkit, joined as Chief Financial Officer.

    PhysicsWallah Overview

    Founded by Alakh Pandey, PhysicsWallah has emerged as a leading edtech platform in India, offering affordable online courses and exam preparation materials. The company’s unique approach to accessible education has gained a strong user base and positioned it as a significant player in the edtech industry.

    As PhysicsWallah moves closer to its IPO, adding experienced independent directors shows its focus on strong governance and compliance. These steps highlight the company’s commitment to high standards as it prepares to go public.

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  • Best IPL Advertisements: When Creativity Meets Cricket

    Overflowing with the madness of gully cricket, the Indian Premier League (IPL) has bewitched cricket lovers with power-packed, thrilling matches, bold colours, and catchy theme songs. India’s most affluent and biggest sporting tournament, IPL, is a uniquely engaging event and a splendid marketing opportunity for brands.

    For the past 17 years, IPL has continued to give cricket fans a buzz and is the perfect breeding ground for a heady cocktail of money, glamour, sports, and showbiz. That being said, each year, with enormous marketing budgets of rands, they present exceptionally eye-catching ad campaigns.

    Here is the top pick of the best IPL advertisements made for IPL since 2008:

    1. 2008: DLF— Manoranjan Ka Baap
    2. 2009: Vodafone— ZooZoo
    3. 2009: Sony Max— The Home of IPL
    4. 2010: Sony Max— Saare Jahan Se Acha
    5. 2012: Sony Max- Mauka Stadium Campaign
    6. 2013: Pepsi— Oh Yes Abhi!
    7. 2014: Pepsi— Kanna Keep Calm
    8. 2016: Vivo- Pistah
    9. 2017: Jio- Jio Dhan Dhana Dhan
    10. 2018: Swiggy— No Order Too Small
    11. 2019: Star Sports— Game Banayega Name
    12. 2020: Facebook— More Together
    13. 2021: Disney+Hotstar— #IndiaKiVibeAlagHai
    14. 2022: CRED— Play It Different
    15. 2024: JioCinema- Sab Yahaan, Aur Kahaan!
    16. 2024: Dream11: Iss Tournament Mein, #TeamSeBadaKuchNahi
    17. 2025: Dream11- #AapkiTeamMeinKaun

    2008: DLF— Manoranjan Ka Baap

    Best IPL Ads: DLF – Manoranjan Ka Baap

    It was a usual summer of 2008 for most Indians until the Manoranjan ka baap (father of entertainment) came. Breaking the regular features of cricket, the DLF-sponsored Indian Premier League announced its inaugural edition with an unforgettable advertisement campaign— Manoranjan ka baap.

    The IPL, which started in 2008, marketed itself as a dramatic three-hour extravaganza of cricket, as DLF came up with an advertisement depicting the story that pitched the DLF IPL Championship as the ultimate destination for entertainment on TV. The 75-second commercial narrated a dramatic tale of a mother and her twin sons named Mano and Ranjan, who were constantly victimized and subjected to barbs by the entire village, asking, ‘Kab aayega tumhara baap?’ (When will your father arrive?). The frustrated and sad mother decides to end her life, and just like 90’s classic Bollywood masala film, the twins stop her in time, screaming that their father has arrived— the children dance with joy, and their mother tears with joy as the TV set with the voiceover announces ‘Aa Gaya, Manoranjan ka Baap, DLF IPL’.

    IPL’s first ad campaign is iconic for its creativity and melodrama. DLF’s ‘Manoranjan Ka Baap’ was a complete entertainment package and is still unforgettable.

    2009: Vodafone— ZooZoo

    Best IPL Ads: Vodafone – Zoo Zoo

    Vodafone surely knows how to use the right amount of that cute factor to win one’s heart. The mobile service company initially won hearts with a pug and wanted something unique for the second season of the IPL. Employing Ogilvy & Mather, Vodafone presented a striking commercial that made people go “Awwww”. They came up with ZooZoo— small white egg-headed, toothy-smile, gibberish-speaking creatures.

    A series of 30 ZooZoo advertisements were created with a mini-funny story that aired daily during the IPL Season 2. Every Man of the Match player was escorted by these ZooZoos, with the IPL 2009 jingle playing in the background. These funny characters became an instant hit and gauged a massive fan following on social media. There are over 200 pages on ZooZoos on networking sites such as Facebook, Orkut, and Twitter— over 250000 fans. The ads were even viewed multiple times by thousands of people on YouTube.

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    2009: Sony Max— The Home of IPL

    Best IPL Ads: Sony Max – The Home of IPL

    In 2009, IPL was to be hosted in South Africa— the first time a domestic event took place on a foreign ground. This marquee event called for an ad that would be global but with Indian roots and ethos.

    The commercial had a beautiful concept that showed the probability of what the world would have looked like without any borders— emphasizing the strong influence of the Indian diaspora. With a theme that sports have the power to bring the world together in one place, Sony Max, the then-official broadcaster of IPL, came up with this hypothetical yet beautiful narrative that brought the world closer to the viewer— in the face of live television. The global nature of this ad became an instant hit.

    2010: Sony Max— Saare Jahan Se Acha

    Best IPL Ads: Sony Max – Saare Jahan Se Acha

    The IPL 2010 advertisement titled “Saare Jahan Se Acha” was a significant promotional campaign for the Indian Premier League. This advertisement aimed to capture the essence of the IPL as a cricketing extravaganza intertwined with entertainment, Bollywood, and corporate India. It highlighted the unique blend of cricket and entertainment that resonates with the Indian audience, which is known for its passion for cricket and movies. The ad showcased the vibrant and colourful nature of the IPL, featuring big names from Bollywood and corporate sectors, creating a product that appealed to a wide audience base.

    The IPL 2010 advertisement was special because it effectively leveraged the concept of Mega marketing, incorporating elements of Public Relations and Power to promote the event. It strategically utilized the traditional Marketing Mix of 4Ps (Product, Place, Price, and Promotion) to establish a competitive advantage over similar sports and entertainment programs. 

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    2012: Sony Max- Mauka Stadium Campaign

    Best IPL Ads: Sony Max – Mauka Stadium Campaign

    The IPL 2012 advertisement titled “DLF IPL 2012 MAX Campaign Mauka Stadium HD” was a significant promotional campaign for the Indian Premier League in 2012. This advertisement aimed to capture the excitement and grandeur of the IPL, showcasing the league as a premier cricketing event that combined sportsmanship, entertainment, and a sense of national pride. The ad featured high-quality production, engaging visuals, and a captivating narrative that resonated with cricket fans across India and beyond.

    The IPL 2012 advertisement was special because it effectively encapsulated the essence of the IPL as a platform that not only celebrated cricket but also brought people together, fostering a sense of unity and pride. It highlighted the competitive spirit of the tournament, the thrill of the matches, and the camaraderie among players and fans. The advertisement’s special appeal lies in its ability to evoke emotions, build anticipation, and create a sense of belonging among viewers, making them feel part of something larger than a cricket tournament.

    2013: Pepsi— Oh Yes Abhi!

    Best IPL Ads: Pepsi – Oh Yes Abhi

    Rightly called the mother of all IPL campaigns, Pepsi’s “Oh Yes Abhi!” has successfully captured the pulse of the Indian youth. IPL had become a prominent craze amongst youngsters, and this ad was all about the impatient Indian-youth raring to do things “right here, right now”.

    The IPL ad campaign featured celebrities like Ranbir Kapoor, Mahendra Singh Dhoni, and Priyanka Chopra Jonas, burning with passion and letting their guards down in a moment of joy. The campaign, “Oh Yes, Abhi” states that one should live for the moment as if there’s no tomorrow.

    2014: Pepsi— Kanna Keep Calm

    Best IPL Ads: Pepsi – Kanna Keep calm

    For the 2014 IPL, Pepsi’s ad targeted a specific age group— the late teens to early 30s. Just like its commercial in the previous season of the IPL, Pepsi cast all young Indians for the ad who were stuck in the mundane situations of everyday life and wanted to escape. And the best way to do this is by watching IPL on their mobile devices. With a catchy background score and funny vocals, the ad became quite popular and secured over three lakh views on YouTube.

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    2016: Vivo- Pistah

    Best IPL Ads: Vivo – Pistah

    The IPL 2016 advertisement titled “IPL 2016 Promo Song ‘Pistah’” was a vibrant and colourful promotional campaign for the Indian Premier League in 2016. This advertisement aimed to capture the excitement and energy of the IPL, showcasing the league as a premier cricketing event that brought together cricket, entertainment, and a sense of national pride. The ad featured a catchy promotional song, engaging visuals, and a captivating narrative that resonated with cricket fans across India and beyond.

    The IPL 2016 advertisement was special because it effectively encapsulated the essence of the IPL as a platform that not only celebrated cricket but also brought people together, fostering a sense of unity and pride. It highlighted the competitive spirit of the tournament, the thrill of the matches, and the camaraderie among players and fans. The advertisement’s special appeal lies in its ability to evoke emotions, build anticipation, and create a sense of belonging among viewers, making them feel part of something larger than a cricket tournament.

    2017: Jio- Jio Dhan Dhana Dhan

    Best IPL Ads: Jio – Jio Dhan Dhana Dhan

    The advertisement with the plate number “plate_number_1” titled “Jio Dhan Dhana Dhan – bringing people together through cricket” was a special promotional campaign for the Indian Premier League in 2017. The aim of this advertisement was to capture the excitement and unity that the IPL brings to cricket fans not only in India but also worldwide. The ad featured a lively and energetic promotional song, engaging visuals, and a captivating narrative that resonated with viewers.

    The advertisement featuring IPL 2017 was exceptional in the sense that it managed to capture the essence of the IPL as not just a cricket league, but a cultural phenomenon that brings people together, celebrates talent, and showcases the best of cricket and entertainment on a grand stage. The advertisement’s catchy promotional song, “Jio Dhan Dhana Dhan,” further enhanced its appeal by making it memorable and engaging for viewers.

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    2018: Swiggy— No Order Too Small

    Best IPL Ads: Swiggy – No Order Too Small

    In 2018, the online food-ordering company presented a wholesome ad that said, “No order is too small“. The commercial narrated the story of a man in his forties, ordering a piece of gulab jamun on Swiggy and popping it in his mouth before his wife realises what’s happening.

    The dialogue-less ad, championed by Swiggy, showed that they value the people, not their order value. With their “No order too small” commercial, they let users order even the smallest quantity of food possible, which increased Swiggy’s new user orders by 23%.

    2019: Star Sports— Game Banayega Name

    Best IPL Ads: Star Sports – Game Banayega Name

    The winner of the Campaign of the Year award at the Shark Awards, Star Sports favourite’ message with this ad ties back to the very spirit of IPL. The best ad of 2019, Star Sports’ “Game Banayenge Name”, fueled the cricketing spirit of Indians that rose from the streets. The ad narrated a single story seen through two sides— one gully cricket and IPL—with a clever use of the split screen. The two sides were fighting for space on the screen, and finally, the earthy background score took over with the jingle singing— whatever the ground was, the game would be the same. The small elements that contributed to the ad made it a hit— reflecting the spirit of young India and countless cricketers who rose from the streets to play in the biggest-ever IPL.

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    2020: Facebook— More Together

    Best IPL Ads: Facebook – More Together

    With the dawn of the Corona pandemic, 2020 was a rough year for everyone, and more than ever, we needed to see and hear inspirational stories of our communities working together.

    For IPL 2020, Facebook infused this feeling in the cricket-theme rendition of their More Together campaign. With four ads knitted together, Facebook told inspirational stories of people coming together on the platform to make a difference. The ad film follows IPL fans ordering jerseys from their favourite teams to enjoy IPL from their homes, which brought profit to a small business. During the festive season of the IPL, Facebook wanted to highlight how our collective actions can create beautiful outcomes.

    2021: Disney+Hotstar— #IndiaKiVibeAlagHai

    Best IPL Ads: Disney+Hotstar – #IndiaKiVibeAlagHai

    Disney+Hotstar’s music-themed IPL campaign is rightfully lauded as one of the best ad campaigns with a multilingual anthem. Created by one of India’s hottest musicians, Nucleya, the anthem had cricket fans feeling many emotions. Featuring eight Indian languages and sung by eight rappers across India, the anthem perfectly depicted the inter-city rivalry on the field. The fun and multilingual piece brought together fans from across the country to dance to its tune, heralding unity.

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    2022: CRED— Play It Different

    Best IPL Ads: CRED – Play it Different

    The Indian fintech company, CRED, founded in 2018, showed a unique and memorable ad for the 2022 IPL. Signing up Karishma Kapoor, the innovative ad with the slogan “Play It Different,” recreated a Nirma ad from the 90s. CRED used this ad to introduce its bounty for the 2022 IPL. This IPL ad campaign came with a contest that is open to CRED members and to partner with friends, family, or teammates to win the big prize.

    2023: Dream11— #SabKhelenge

    Best IPL Ads: Dream11 – #SabKhelenge

    The fantasy gaming platform Dream11 won hearts with their 3 Idiots campaign titled #SabKhelenge. The multi-starred ad has infused India’s two biggest obsessions – Bollywood and cricket. Following the release of the initial ad, the fantasy gaming platform released a series of ads where the 3 Idiots actors and cricketers engage in hilarious banter.

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    2024: JioCinema- Sab Yahaan, Aur Kahaan!

    Best IPL Ads: JioCinema – Sab Yahaan, Aur Kahaan!

    The IPL 2024 advertisement titled “TATA IPL 2024 on JioCinema MS Dhoni Sab Yahaan, Aur Kahaan!” is a special promotional campaign for the Indian Premier League in 2024. This advertisement features MS Dhoni, a legendary cricket player and former captain of the Indian national team, and highlights the convenience and accessibility of watching the IPL on JioCinema.

    The IPL 2024 advertisement is special because it features a well-known and beloved cricket star, MS Dhoni, who has a massive fan base in India and beyond. The advertisement’s use of Dhoni as the central figure adds to its appeal, making it more engaging and memorable for viewers. Additionally, the ad emphasizes the ease of watching the IPL on JioCinema, highlighting the platform’s features and benefits, such as high-quality streaming, accessibility, and convenience.

    2024: Dream11: Iss Tournament Mein, #TeamSeBadaKuchNahi

    Best IPL Ads: Dream11: Iss Tournament Mein, #TeamSeBadaKuchNhi

    Dream11 surely knows how to make the most of the IPL advertising strategy. Its 2024 ad for IPL promotions made a big splash by bringing together cricketers like Rohit Sharma and Rishabh Pant, who shared playful banter, teasing each other about the season’s rivalry. Bollywood celebrities, including Daler Mehndi, Samantha Ruth Prabhu, and Preity Zinta, also joined the fun, adding star power to the campaign. The light-hearted and star-studded ad captured the excitement of the IPL while promoting Dream11’s fantasy sports platform in a fun and engaging way, making it one of the most memorable IPL ads of 2024.

    2025: Dream11- #AapkiTeamMeinKaun

    Dream11 #AapkiTeamMeinKaun – IPL Campaigns by Brands

    Dream11 has gone all out for IPL 2025 with its star-studded ad campaign, “Aapki Team Mein Kaun?”. The ad brings together Bollywood and cricket in a fun clash of egos, featuring Aamir Khan, Ranbir Kapoor, Rohit Sharma, Rishabh Pant, Hardik Pandya, Jasprit Bumrah, and more.

    The ad kicks off with Pant asking Khan for a picture with Kapoor. Khan jokes, calling Kapoor “Ranbir Singh,” which sparks a hilarious rivalry. Rohit Sharma jumps in to correct him, but Khan laughs it off.

    As the banter continues, surprise cameos from Arbaaz Khan and Jackie Shroff add to the drama. Kapoor even delivers his famous Animal dialogue, making fans cheer. The ad ends with Khan and Kapoor forming their own teams, leaving the cricketers in a tough spot—whom should they choose?

    With its mega-budget production and witty script, this Dream11 ad has set social media on fire.

    FAQs

    What are the best IPL advertisements made for IPL since 2008?

    Here are the top picks of the best IPL advertisements made for IPL since 2008 –

    • 2008: DLF— Manoranjan Ka Baap
    • 2009: Vodafone— ZooZoo
    • 2009: Sony Max— The Home of IPL
    • 2013: Pepsi— Oh Yes Abhi!
    • 2014: Pepsi— Kanna Keep Calm
    • 2018: Swiggy— No Order Too Small
    • 2019: Star Sports— Game Banayega Name
    • 2020: Facebook— More Together
    • 2021: Disney+Hotstar— #IndiaKiVibeAlagHai
    • 2022: CRED— Play It Different
    • 2023: Dream11— #SabKhelenge

    Which are the best IPL creative ads?

    The best IPL creative ads are the IPL 2010 “Saare Jahan Se Acha” advertisement, the IPL 2012 “DLF IPL 2012 MAX Campaign Mauka Stadium HD” advertisement, the IPL 2016 “IPL 2016 Promo Song ‘Pistah’” advertisement, and the IPL 2017 “Jio Dhan Dhana Dhan – bringing people together through cricket” advertisement.

    Which are the most viewed IPL social media campaigns?

    The most viewed IPL social media campaigns are the IPL 2010 “Saare Jahan Se Acha” advertisement, the IPL 2016 “IPL 2016 Promo Song ‘Pistah’” advertisement, and the IPL 2017 “Jio Dhan Dhana Dhan – bringing people together through cricket” advertisement.

  • Amrut Energy Raises INR 100 Crores in Funding from Private Equity Investors

    Amrut Energy Pvt Ltd, a leading manufacturer of solar water pumps and renewable energy solutions from Ahmedabad, has successfully raised INR 100 crores in funding from private equity investors. This strategic investment will propel the company’s rapid growth, expand its manufacturing capabilities, drive research and development, and scale operations across underserved regions.

    With this funding, Amrut Energy is poised to further revolutionise the agricultural sector, drive economic growth, and create a positive impact on the environment. The investment will expand manufacturing capabilities, drive R&D, and scale operations across underserved regions, furthering India’s renewable energy transition.

    Founded in 2016 by Arvind Patel, Amrut Energy has emerged as a leader in India’s clean energy sector, transforming the agricultural landscape with its innovative solar-powered water pumps. By providing farmers with access to free and reliable electricity for irrigation, the company has reduced operational costs and promoted sustainable farming practices.

    Arvind Patel’s remarkable journey, from a farmer family in Gujarat to building a high-tech engineering and manufacturing company, is a testament to his vision and determination. His story serves as an inspiration to entrepreneurs and startups across India.

    About Amrut Energy Pvt Ltd

    Amrut Energy Pvt Ltd is a leading manufacturer of solar water pumps and renewable energy solutions headquartered in Ahmedabad, Gujarat. Founded in 2016, the company has grown to an INR 150 crore enterprise, making a significant impact in India’s clean energy sector.

    Amrut Energy has established itself as a leading manufacturer in the solar energy sector, offering a diverse range of products tailored to various energy needs:

    • Solar Panels: Specialising in both monocrystalline and polycrystalline solar photovoltaic modules, ranging from 40W to 450W, ensuring high efficiency and reliability.
    • Solar Water Pumps: Providing solar-powered submersible, monoblock, and openwell pump systems from 1hp to 50hp, designed for agricultural and community water supply applications.
    • Solar Street Lights: Manufacturing standalone, two-in-one, and all-in-one solar street lights with capacities between 9W and 150W, aimed at enhancing rural and urban infrastructure.
    • Solar Water Towers: Offering solar-powered water pumping and storage systems to address drinking water challenges in remote locations without piped water supply and electricity.

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  • Deepfake Detection Startup Neural Defend Secures Funding by Inflection Point Ventures, MIT SBXI, Techstars San Francisco

    • Neural Defend is a cutting-edge cybersecurity startup specializing in AI-driven, real-time deepfake detection.
    • The funds raised will be utilized for R&D and product development, strengthening its proprietary AI technology.
    • Neural Defend is currently conducting pilot projects in New York and Singapore, demonstrating its global applicability. 
    • Inflection Point Ventures (IPV) has invested over ₹800 Cr across 210+ startups.

    New Delhi, 13th March 2025: Neural Defend, an AI-driven cybersecurity startup, has raised over $600K in a Pre-seed round led by Inflection Point Ventures (IPV). The round also saw participation from MIT SBXI (Boston-based), Techstars San Francisco, and Soonicorn Ventures. The capital will be used to enhance its agentic AI capabilities for real-time, multimodal deepfake detection, further advancing its R&D efforts and product development.

    Founded in 2024, Neural Defend specializes in deepfake detection and cybersecurity innovation. With pilot projects already underway in New York and Singapore, the company is addressing the growing risks posed by AI-generated digital deception. The startup is poised to redefine identity protection and fraud prevention on a global scale. The company is led by Piyush Verma (CEO), Sivashankar Selvarajan (CTO), and Sumit Singh (Chief Data Officer). Piyush Verma, a two-time founder and former researcher at MIT, Harvard, and IBM R&D, has built impact-driven ventures with Fortune 500 Clients in the past. Sivashankar Selvarajan, an IIT, IIM graduate, and seasoned AI and cybersecurity expert, holds two patents in Face Anti-Spoof Detection and has won the Intel Edge AI Award. Sumit Singh has managed data pipelines worth over $200 billion while working with major clients like INVESCO through Publicis Sapient. Neural Defend has also been selected into the prestigious Techstars accelerator in San Francisco.  

    Vikram Ramasubramanian, Partner & CIO, Inflection Point Ventures, says, “It is no news that cyber threats are evolving rapidly, risking businesses and individuals’ privacy and finances. Neural Defend’s AI-driven approach to real-time detection perfectly aligns with today’s urgent need for robust cybersecurity and digital identity protection. At IPV, we back companies that solve critical challenges with scalable business models. Their vision and traction so far make them a compelling investment.” 

    Currently at the pre-revenue stage, Neural Defend is scaling its operations by engaging with global enterprises, fintech companies, and financial institutions for product validation and market expansion. With the rise of deepfake threats across industries, the company is well-positioned to drive the widespread adoption of its solutions. 

    What sets Neural Defend apart is its AI agentic, multimodal, real-time deepfake detection technology. Unlike traditional methods, its proprietary AI models detect deepfakes across multiple data formats, including video/image, audio, and real-time streams, ensuring robust fraud prevention for businesses and governments. 

    “Our goal is to protect real identities against digital deception through innovative AI agentic technology,” said Piyush Verma, CEO of Neural Defend.

    With MIT (Boston), IIT, and IIM alumni leadership, the startup is rapidly gaining traction among global enterprises and cybersecurity experts. Neural Defend is working with fintech companies and financial institutions, focusing on Video verification and KYC use cases. They have already achieved state-of-the-art benchmarks for their technology, demonstrating the effectiveness of their AI-driven fraud detection systems.

    With trillions of dollars at risk due to deepfakes globally, the cybersecurity industry is witnessing exponential growth. The demand for real-time AI-driven fraud detection solutions is rising, making Neural Defend’s cutting-edge technology highly relevant in today’s digital landscape.

    About Neural Defend

    Founded in 2024 by Piyush Verma, Sivashankar Selvarajan, and Sumit Singh, Neural Defend operates in India and San Francisco, USA. The company focuses on deepfake detection and cybersecurity innovation, leveraging AI agentic technology to offer scalable and resilient solutions. Backed by Techstars SF, MIT SBXI and Inflection Point Ventures, Neural Defend is working with global enterprises to enhance identity protection.

    About Inflection Point Ventures and Physis Capital

    Inflection Point Ventures (IPV) is an angel investing platform with over 23,500+ CXOs, HNIs, and Professionals to together invest in startups. The firm supports new-age entrepreneurs by providing them with monetary & experiential capital and connecting them with a diverse group of investors. IPV has launched a $50 Mn CAT 2 VC fund, Physis Capital, to invest in Pre-Series A to Series B growth-stage start-ups. The fund has already deployed capital in two startups so far, with a few deals in advanced stages of pipeline.

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  • Purple Style Labs, Owner of Pernia’s Pop-Up Shop, Raises $40M in Series-E Funding

    Mumbai, March 13th, 2025: Purple Style Labs (PSL), the parent company to Pernia’s Pop-Up Shop, has secured approximately $40 million in Series-E funding led by SageOne Flagship Growth OE Fund, Alchemy Long Term Ventures Fund, Bajaj Holdings & Investment and Minerva Ventures Fund, including by way of secondary investments. The funding round also saw participation from S Four Capital, Sopariwala Exports, Kemfin Family Office, Cordelia Family Trust, Weikfield Family Office, Salil Taneja Family Office, PKM Capital (Mehta Family Office), Satyen Kanoria, Ritesh Kamani, and several other designers, celebrities, sports personalities, and distinguished investors. 

    Noteworthy is the continued participation of existing investors such as Singularity Growth Opportunities Fund I, Neelesh Bhatnagar, Pidilite Family Office, Signet Family Office, Rupa Family Office, Kiran Gems Family Office, Utpal Sheth, Rahul Garg, Rahul Kayan, Utsav Mitra, Mukesh Sawlani, Vineet Gautam, Atul Gupta, amongst others.

    With respect to the funding round, Abhishek Agarwal, Founder of Purple Style Labs said, “Post acquiring Pernia’s Pop-Up Shop in 2018, we have scaled it over 100x in less than seven years, transforming it into one of India’s largest luxury fashion destination. Raising approximately $40 million in Series-E funding marks a pivotal moment in Purple Style Labs’ journey to further redefine India’s luxury fashion landscape. This capital infusion will fuel our aggressive expansion plans, both domestically and internationally, while strengthening our omnichannel capabilities to bolster the shopping experience for Indian fashion globally.”

    Since the strategic acquisition of Pernia’s Pop-Up Shop, PSL has established 15+ Pernia’s Pop-Up Shop experience centres globally, catering to womenswear, menswear, jewellery, and accessories. These stores span across major cities like Mumbai, Delhi, Bengaluru, Hyderabad, Kolkata, Ahmedabad, Chennai, Surat, Indore and an international store in Mayfair, London. 

    “Over the last two fiscal years, we have significantly scaled our retail presence across major cities and now, in 2025, we are set to launch India’s largest multi-designer luxury retail store at the iconic Ismail Building at Fort, Mumbai. Looking ahead, we are committed to expanding our footprint in key global fashion capitals like New York, Los Angeles, Dubai, Mumbai and Delhi, alongside deepening our presence in India with new stores in tier-II markets. With this strategic growth, our vision remains clear – to build India’s largest and most influential luxury fashion powerhouse, seamlessly bridging Indian craftsmanship and global luxury retail.” adds Abhishek.

    Purple Style Labs (PSL) has delivered a 100%+ CAGR growth between FY 21 to FY 24, with 500 Cr+ revenue in FY 2023-24 on a consolidated basis. Additionally, Pernia’s Pop-Up Shop garnered recognition by securing a spot on the Financial Times’ prestigious list of 500 high-growth companies in the Asia-Pacific region for 2023. 

    About Pernia’s Pop-Up Shop 

    Pernia’s Pop-Up Shop is one of the most sought-after destinations for bridal and occasion-wear, housing the nation’s leading couturiers and offering an exquisite curation of designer womenswear, menswear, jewellery, and more. It offers India’s renowned labels such as Tarun Tahiliani, Falguni Shane Peacock, Amit Aggarwal, Gaurav Gupta, Seema Gujral, Abhinav Mishra, Shyamal & Bhumika, and many others. There are over 15+ Pernia’s Pop-Up Studio experience centres globally across Mumbai (Juhu, Kala Ghoda, Bandra), Delhi (Mehrauli, DLF Emporio, Indian Handicrafts Emporio), Bengaluru (next to UB City), Hyderabad (Banjara Hills), Kolkata (Elgin Road), Ahmedabad (Near Iskcon), Chennai (KNK Road), Indore (AB Road), Surat (Dumas Road) & an international store in London (Mayfair). The forthcoming years will continue to witness massive domestic and global expansion.

    About Purple Style Labs

    Purple Style Labs (PSL) endeavours to build the largest Indian Luxury Fashion House. It acquired Pernia’s Pop-Up Shop in 2018 and scaled it extensively across different verticals, retail formats & locations, firmly establishing itself as one of India’s largest luxury fashion powerhouses. Along its journey PSL has raised funding from a variety of investors, including Binny Bansal, Akash Bhanshali, Mukul Agarwal, Girish Kulkarni, Navroz Udwadia, Harminder Sahni, Astarc Ventures, ValueQuest SCALE Fund, Yuj Ventures/Sid Yog, Hira Group Family Office, Madhuri Dixit, and Masaba Gupta, amongst others.

    From Pre-seed to Late Stage Funding – Sources of Every Funding Stage
    As the business grows, it requires funding for expansions and research. There are different stages of funding that respond to the different needs of a growing business.
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