With the launch of its New-Scale Security Operations Platform in the UK, Exabeam, the industry leader in intelligence and automation for security operations, has made it the tenth region in which its cloud-native security information and event management (SIEM) solution satisfies in-country data residency requirements. The New-Scale Platform cloud is now available in the UK, Germany, and Switzerland thanks to this expansion, which is based on Google Cloud and gives businesses access to best-in-class analytics, security intelligence, and automation to keep ahead of changing threats. With more than ten years of experience incorporating machine learning (ML) and artificial intelligence (AI) into security systems, Exabeam produces tangible outcomes quickly that surpass industry hype.
What New-Scale Platform Offers?
The New-Scale Platform, which is based on Google Cloud’s safe, scalable infrastructure, gives security teams the tools they need to streamline security operations and speed up response times through automated investigations, behavioural analytics, and AI-driven threat identification. Exabeam prioritises client experience, automated efficiency, and AI-powered security operations that have a noticeable impact, in contrast to many vendors who overburden the market with marketing language. Extending the Exabeam cloud footprint into the UK, according to UKI Vice President Kev Eley, provides security teams with the local data residency they want without compromising automation, performance, or scale. AI-driven security intelligence is now fully available to UK organisations, enabling them to improve compliance, expedite investigations, and identify threats more quickly.
The Expansion Aligns with UK’s AI Opportunities Action Plan
By highlighting cybersecurity as a key component of AI adoption across industries, the UK’s AI Opportunities Action Plan is directly supported by the New-Scale Platform’s expansion. Securing AI-driven innovation is crucial as the UK government cultivates an ecosystem powered by AI, which is propelling improvements in manufacturing, healthcare, education, financial services, and government operations. Exabeam enables UK businesses and public sector organisations to safeguard sensitive data, lower risk, and uphold compliance while utilising AI to boost productivity, efficiency, and service delivery by facilitating quicker threat detection, investigation, and response (TDIR).
Ian Thomas, CEO of Sapphire, shared his thoughts on the launch, saying that traditional security systems aren’t keeping up with the unprecedented rate at which cyberthreats are growing. By providing AI-powered automation, the Exabeam New-Scale Platform transforms the game and lets security teams avoid playing catch-up with attackers. For organisations that require quicker and more intelligent threat detection, the fact that it is now accessible in the UK is a major plus.
New Delhi [India], March 20: Growth hacking is digital marketing’s way, or you can say a defense mechanism against expensive marketing strategies to attain growth quickly. Not every brand has the time and resources to wait to gain visibility or a respite from the competition.
You can understand it as a concept with an easy example. You must have noticed an influencer with a significant number of followers promoting brands. This is a perfect example of growth hacking as with one story or post your brand reaches millions.
It is also having a significant trust factor involved as it is being promoted by an influencer one loves. So, all you have to do is pay a nominal amount to get that much-desired push.
Brands that are not willing to invest in influencers are taking up the responsibility themselves with the help of AI. Artificial intelligence can be a great growth hacking partner by automating, optimizing, and personalizing marketing strategies.
Role of AI In Growth Hacking
Using AI in growth hacking gives you the power in your hands to understand the authority of your business. It helps predict trends, run ads, and campaigns, and even write great pieces of content. You get a personalized insight into what your consumers want and guides you with statistically backed insights.
You can have a look for yourself by assessing the various best-known AI marketing tools. It will give you a picture of how it can elevate your business and inurn help you reach that number in a limited time.
Essential AI Tools For Growth Hacking
Marketing is a dynamic concept, so it is only fair to have dedicated tools for each set of operations. You do not want to write a great piece of content and have no dedicated channel to showcase it, and vice versa.
AI For Marketing & Automation
Thankfully, we have AI solutions now that help in various marketing efforts by streamlining and automating them. This AI-powered growth strategy can suggest products, analyze user behaviors, predict trends, and do way more than intended.
HubSpot AI
HubSpot is all about actionable insights. If you are thinking about a tool that has a dedicated assistant to help you with productivity and growth, this is the one for you. Its dedicated assistant Breeze and its counterparts are equipped to create content as per your brand’s voice. Not only that, it can analyze data for social media, research your demographic, and even interact with site visitors. It is an all-in-one tool to automate all your marketing tasks.
Marketo Engage
With Marketo Engage, you get a hub to curate various marketing campaigns and execute them. It is basically an omnichannel campaign management platform that helps with multiple campaigns and ensures seamless customer engagement. From email automation to lead nurturing and analytics, it streamlines marketing efforts while keeping in mind the need for personalization.
Drift (Salesloft)
Drift takes pride in its conversion capabilities. The tool is known to come up with brand-specific conversion solutions for you to accelerate your growth easily. With AI-powered chatbots, real-time engagement, and personalized messaging, the tool relies on the power of personalization. It helps capture and nurture leads effortlessly, driving higher conversions and customer satisfaction.
AI For Content & SEO
It is not enough to rely on automated messages and strategies only for building your brand. The story you weave through your content also has a deep impression on your users. Moreover, Google is currently highly specific about not allowing automated content to get the limelight.
ChatGPT
ChatGPT can do it all when it comes to your content game. If you are unable to hire writers owing to budget constraints, you can generate any form of content with the help of ChatGPT. All you have to do is feed it a prompt and instruct it to write a form of content for you. Apart from impeccable research, it can generate outlines and add a creative flair to your work too.
Humanize AI
Google hates AI-generated content and not following its protocol can even blacklist you. But before you think that using ChatGPT to generate content is then a bad idea, you are wrong. Presenting Humanize AI, which is like a magic filter for all your AI-written content. It takes any machine-generated content, regardless of its format, and makes it more human-like. With one click, you can make your machine-generated writing have more human nuances and the ability to bypass any detectors.
Surfer SEO
The process of content creation is not only limited to writing, and SEO is a critical part of it too. Without search engine optimization, there is no visibility and in turn, no new conversions for your business. Surfer is one such SEO tool that helps you solve this problem. It helps you optimize your article by analyzing top-ranking content, providing keyword suggestions, and offering real-time recommendations to improve structure, readability, and search performance.
AI for Lead Generation & Sales
AI in lead generation is nothing but improved targeting and better customer engagement. It automates the process and helps you find the right leads.
Seventh Sense
Seventh Sense is a smart AI tool that helps you with your inbox and make the most out of your email campaigns. It uses AI to personalize outreach, helping you avoid spam filters and connect with your audience more effectively. The tool helps boost your reach and engagement without any clutter.
Seamless AI
Get undisputed lead generation in one integrated platform with the help of Seamless AI. Get unbeatable lead generation in one seamless platform with the help of Seamless AI. It finds and verifies the best prospects in real time, so you can connect with the right people faster and close more deals with less effort. The tool promises a database of over 414 million phone numbers verified worldwide for accurate and reliable connections.
Customers. AI
With Customers.AI, you can reveal the identity of any visitor and help it convert to a potential lead or even conversion. It is capable of engaging customers over cross-marketing channels, boosting revenue with targeted flows, and restoring customer connections. It can even send personalized postcards to keep their interest intact.
AI For Data & Analytics
You can also rely on AI to help you with actionable insights and seamless data processing. AI in data analytics helps with making better business decisions by predicting trends and optimizing performance.
Google Analytics 4
From the house of Google, this is ideal for a business who is venturing into the concept of customer data and performance analysis. It provides deep insights, tracks user behavior, and helps optimize marketing strategies, making data-driven decision-making easier and more effective.
MonkeyLearn
MonkeyLearn channelise your data systematically without the need for you to understand the intricacies of coding. With its AI-powered tools, you can sort, tag, and understand data in seconds and have credible actionable insights to work on.
Tableau
Tableau helps you with a fun approach to your raw data. It makes data analytics interesting with the help of interactive visualizations. Not only can you spot trends but also reduce repetitive tasks easily. It helps you analyze complex data break it into simpler forms and share AI-driven insights easily.
AI In Lead Generation & Conversion Optimization
You will be able to appreciate the use of AI in growth generation once you acknowledge its capabilities. We know that the easiest way to get more conversions is to have more leads. But, in real life, it is a stressful concept to generate leads that guarantee conversion.
AI does it better because it relies on its power of scrutiny and analysis to understand user behavior and direct them accordingly. Moreover, AI is always available to keep a watchful eye on any movement and keep a tab on them.
AI in lead generation includes a lot of major upgrades, the first one being the virtual assistants dedicated to engaging website visitors and generating leads. You also get predictive analysis and automated outreach, which helps you put your sting foot forward. The thing is, AI never misses out on an ounce of opportunity, which is why it is a great lead generator.
You will be able to convert customers comparatively easily with AI, as it offers a personalized experience to you and your users. It understands your brand’s essence and helps you put your message forward swiftly. Not only that, AI-driven testing finds the best-performing landing pages, CTAs, and designs.
Overcoming Challenges & Best Practices In AI Growth Hacking
As dreamy as this entire setup might sound, unfortunately, it has its certain setbacks too. What makes it a more complicated operation is that your entire operation is data-dependent, and one wrong insight can mess it all up. But like every other business problem, there are sustainable solutions for AI’s challenges, too.
Well, for starters, you have to be sure about the quality of your data. You also have to filter and structure your numbers for your tool to do its part.
As a business that is new to all this, setting up the AI tools can be a big headache. So you have to make sure you take baby steps start with less complicated tools and then up your game.
If you only communicate with your customers via chatbots, especially the ones with a high conversion rate, you will give out the wrong impression. There always has to be a middle ground so that you can build trust with your users easily.
Lastly, you cannot implement every measure and wait for a miracle to happen. The idea is to first recognize your weaknesses and then proceed with complex strategies accordingly.
Conclusion
The concept of growth hacking feels like a savior, undoubtedly. But, what most businesses fail to understand is that it is a time-consuming process. No brand can ever expect a particular strategy to bring them the required numbers in just one go. You have to be smart here and invest your time and effort in not speculation, but in identifying your misses.
As you plan your growth hacking strategies with AI it is essential for you to understand the capabilities of your preferred tools too. The key lies in continuous testing, learning, and refining your approach based on data-driven insights. AI can accelerate the process, but its true power comes when combined with human creativity and strategic thinking.
Siddhartha Mohanty, CEO, LIC told a prominent media outlet on 18 March that Life Insurance Corporation of India (LIC) is planning to enter the health insurance market and that negotiations to purchase a health insurer are nearing completion. In order to make a major entry into the expanding health insurance industry, LIC plans to complete and announce the acquisition by March 31. Mohanty explained that LIC will not own the majority of the business it buys. In order to increase its market share in the health insurance sector, LIC later in the evening explained that it is in advanced talks with a stand-alone health insurance provider to purchase a sizeable interest. Although negotiations are advanced, no legally binding agreement has yet to be struck, according to LIC. A number of conditions must be met for the deal to be finalised, including regulatory clearances, board of directors’ approval, and other required permissions.
LIC Strengthening its Portfolio
By utilising its extensive client base and distribution network, the move is anticipated to enhance LIC’s position in the insurance industry. Siddhartha Mohanty, the chairman of LIC, had already emphasised the company’s potential in the health insurance market. LIC has experience in health insurance through the sale of fixed-benefit health products, he stated in an interview last year, but lacks knowledge in general insurance fields like property and fire. Mohanty stated that although LIC’s products are fixed benefit rather than indemnity like Mediclaim, the company does have some experience in this area. In order to go into the health insurance sector, the brand is looking into both organic and inorganic prospects, including possible acquisitions.
However, the company added that there is no promise or guarantee that the agreement will be carried out or finished. It guaranteed that, where necessary, the right disclosures would be made in accordance with the relevant legislation.
The State of the Market and Economic Performance
The growth of LIC coincides with a period of volatility in the life insurance market. According to the latest data from the Life Insurance Council, new business premiums fell 12% year over year in February. LIC saw a notable 22% decrease, bringing its new business premium down to INR 15,513.95 crore. Furthermore, LIC reported a 21% drop in new business premiums, amounting to INR 43,075 crore, in its fiscal third-quarter financial report. Nonetheless, in Q3FY25, the company’s standalone earnings increased 17% year over year to INR 11,056 crore. The decision to enter the health insurance market is viewed as a calculated move to bolster LIC’s holdings, reduce market volatility concerns, and take advantage of India’s rapidly increasing need for health insurance. Due to increased medical expenses and growing healthcare awareness, the health insurance industry has become one of the fastest-growing sectors of the national insurance market.
Most people require decades to accumulate wealth through a steady process. The journey of Shashvat Nakrani from co-founder of BharatPe to one of India’s youngest billionaires proved extraordinary despite his young age. Nakrani established his financial worth at 26 years old to INR 1,300 crore, which positions him as a leading figure in India’s fintech revolution.
Born in Bhavnagar, Gujarat, Nakrani made a courageous decision to leave IIT Delhi to pursue a vision to reshape India’s digital payment systems. BharatPe emerged from the partnership between Nakrani and Bhavik Koladiya, which Ashneer Grover later joined to co-found the company in 2018. BharatPe transformed into a leading fintech company that reached a valuation of $2.9 billion in 2021 within its brief three-year existence.
Success pursued Nakrani through a challenging journey. BharatPe encountered significant storms that included major legal disputes and executive changes during its operation. Through steady leadership, Nakrani steered the company toward success and established himself as a key figure in India’s startup industry.
What steps did this textile technology student take to transition into fintech and establish a multi-billion-dollar enterprise? This article explores Shashvat Nakrani’s entrepreneurial journey and takes us through his transformative approach to disrupting an entire industry.
Shashvat Nakrani – Biography
Name
Shashvat Nakrani
Born
14 July, 1998
Education
Bachelor’s degree in Textile Technology from IIT Delhi (dropped out)
The visionary entrepreneur Shashvat Nakrani hails from Bhavnagar in Gujarat. Nakrani completed his Bachelor of Textile Technology degree at the Indian Institute of Technology, Delhi (IIT Delhi) from 2015 to 2019.
During his third year at IIT, Delhi Nakrani established BharatPe with Ashneer Grover at nineteen. His enrollment in Textile Technology at the university did not stop him from pursuing his fintech and digital payment interests, leading him to create BharatPe to transform India’s merchant payment system.
As a 26-year-old, Nakrani remains an essential member of BharatPe while leading fintech innovation efforts throughout India.
Shashvat Nakrani showcases his entrepreneurial excellence through visionary thinking and strategic operational methods. During his time at IIT Delhi, Nakrani studied textile technology, but his interest in fintech forced him to take an unexpected path.
As the leader of BharatPe, Nakrani steered the company toward becoming one of India’s dominant fintech organisations. Nakrani developed the fundamental payment solution at BharatPe by creating a QR code system that enables small merchants and Kirana store owners to receive transactions from 150 different UPI applications, including Paytm, PhonePe and Google Pay. Through this innovative payment system, BharatPe enabled digital transactions that benefited millions of Indian businesses nationwide.
Nakrani expanded BharatPe’s operations by developing Bharat Swipe to provide merchants with card acceptance services and small business financing solutions for filling credit gaps. Through his vision, Nakrani established the ‘12% Club,’ which enables merchants to obtain credit and find high-yield investment options through peer-to-peer lending.
Through his leadership, Nakrani transformed BharatPe into a nationwide fintech powerhouse by expanding its operations to 100 cities and reaching both tier 2 and 3 regions. Nakrani demonstrated entrepreneurial spirit by choosing innovation above job security to turn his innovative concept into reality.
Shashvat Nakrani has solidified his position as a strategic investor by providing financial support to innovative startups through various industries beyond his BharatPe success. He has made 16 investments to date while actively working with emerging businesses that operate in fintech, healthcare, technology, and consumer brands.
His most recent business move involved investing in WTF Gyms and Technology during its Seed Round in July 2024.
Nakrani demonstrates his dedication to developing entrepreneurship and innovation in India’s startup environment through his ability to identify disruptive ventures.
Announced Date
Company Name
Jul 05, 2024
WTF Gyms
Jun 10, 2024
WTF
Nov 03, 2022
Remedo
Oct 03, 2022
Palette Brands
Feb 01, 2022
Liquide Solutions
Dec 31, 2021
Bazar India
Dec 30, 2021
NewsReach
Nov 24, 2021
Sutradhar
Nov 23, 2021
Kindlife
Oct 12, 2021
Yellow Metal
Sep 25, 2021
Fego
Sep 21, 2021
CreditWise Capital
Sep 15, 2021
Anar
Sep 08, 2021
Stage3
Jul 27, 2021
Dezerv
Jul 24, 2021
The Whole Truth Foods
Jul 08, 2021
Hypernova Interactive
Jul 07, 2021
Fixcraft
May 22, 2021
NewsReach
Apr 29, 2021
Alaya
Nov 06, 2020
KarmaLife
Shashvat Nakrani – Controversies
The legal dispute between Shashvat Nakrani and Ashneer Grover continues to be the most crucial point in BharatPe’s corporate history. Nakrani, as co-founder of BharatPe, approached the Delhi High Court to stop Grover from transferring shares that Nakrani had previously sold to him.
The court disposed of the appeal while requiring Ashneer Grover to notify the Court about any plans to sell or transfer the disputed shares. According to Grover, who shared his success on social media, the legal system’s truth, combined with patience and faith, led to a favourable outcome.
Shashvat Nakrani and Bhavik Koladiya established BharatPe in March 2018 and maintained equal ownership of 50% each in the company. Ashneer Grover established his co-founder role at BharatPe in July 2018. The situation between Grover, Nakrani and Koladiya worsened after Grover bought 3,192 shares from their ownership, resulting in legal disputes about share transfers.
BharatPe initiated legal proceedings against Ashneer Grover and his family members in December 2022 to recover INR 88.67 crore in damages while charging embezzlement of funds. BharatPe filed a legal request to stop Grover from sharing company secrets.
The ongoing legal dispute represents a critical point in BharatPe’s development that demonstrates the intricate issues startups face regarding corporate governance, leadership conflicts, and ownership disputes.
Shashvat Nakrani – Awards and Recognitions
India’s Youngest Self-Made Billionaire (2021): Featured in the IIFL Wealth Hurun India Rich List as the youngest self-made billionaire at 23 years old.
Recognised Fintech Visionary: The Economic Times, Forbes, and Business Standard have recognised me as a leading fintech visionary in India.
Pioneer in India’s Digital Payment Revolution: Through his leadership, this entrepreneur became a driving force behind India’s digital payment revolution by increasing UPI adoption among small businesses to reshape digital payment systems.
Shashvat Nakrani – Interesting Facts
Shashvat Nakrani left his studies at IIT Delhi during his third year to establish BharatPe as an entrepreneur after many IITians focused on corporate careers for high salaries. When he reached his third year at IIT Delhi, Shashvat Nakrani left to start BharatPe at 19.
At 23, he became the youngest billionaire to appear on the IIFL Wealth Hurun India Rich List in 2021 among 13 fellow billionaires born in the 1990s.
Shashvat Nakrani recognised a significant business opportunity since small merchants required a payment gateway without any costs. His understanding of UPI interoperability led him to establish BharatPe, which provided shopkeepers with easy digital payment solutions.
BharatPe’s $370 million funding drive in 2021 elevated its value to $2.9 billion (INR 23,000 crore), demonstrating Nakrani’s daring market insights and business acumen.
FAQs
Who is Shashvat Nakrani?
Shashvat Nakrani is a co-founder of BharatPe, a prominent Indian fintech company.
How old was Shashvat Nakrani when he co-founded BharatPe?
He co-founded BharatPe at the age of 19, while still an IIT Delhi student.
What is BharatPe?
BharatPe is a fintech company that provides payment and lending services to small merchants in India.
Thiruvananthapuram(Kerala) [India], March 20: iHub Robotics, India’s pioneering humanoid robotics startup, has successfully raised INR 4.3 crore ($520K) in pre-seed funding from U.S. investors. With this fresh capital, the company is set to establish India’s largest humanoid robotics manufacturing facility in Kerala, reinforcing its vision to make India a global leader in robotics and AI-driven automation. The company also expects to create over 150 jobs in the next two years, contributing to India’s deep-tech ecosystem.
Tara Gen-1: India’s Most Advanced Semi-Humanoid Robot
iHub Robotics has already made a significant international impact, exporting its semi-humanoid robot, Tara Gen-1, to the UAE and Saudi Arabia. Tara Gen-1 is the most advanced semi-humanoid robot in India, built with cutting-edge AI and robotics technology. It is designed to operate in hospitality, healthcare, airports, railway stations, and various customer service roles, enhancing efficiency and automation in these industries.
What sets Tara Gen-1 apart is its advanced human behavior intelligence, allowing it to:
Recognize and respond to human emotions
Engage in natural conversations using AI-powered speech recognition
Adapt to different environments with real-time decision-making
Assist customers with navigation, inquiries, and personalized service
Function seamlessly in multi-language settings
Recognized by NVIDIA for Humanoid Robotics Innovation
Additionally, in January 2025, iHub Robotics became India’s first company to be officially recognized by NVIDIA and was selected for the NVIDIA Humanoid Robotics Program. This milestone validates the company’s cutting-edge work in robotics and AI, granting it access to NVIDIA’s advanced technologies, research collaborations, and global networking opportunities.
Empowering the Next Generation of AI and Robotics Talent
Beyond humanoid robotics, iHub Robotics is also committed to empowering the next generation of AI and robotics innovators. The company has launched iHub School of Learning, a platform dedicated to educating and training students in AI and robotics, with a mission to empower 100,000 students with future-ready skills in deep tech.
“This funding is a significant step toward realizing our dream of Physical AI, where intelligent robots seamlessly integrate into industries to enhance human capabilities. By setting up India’s biggest humanoid robotics manufacturing facility, we are not just building robots—we are shaping the future of AI-driven automation globally. Additionally, with our expansion, we aim to generate over 150 new jobs in the next two years, driving India’s deep-tech revolution forward,” said Athil Krishna, CEO of iHub Robotics.
With rapid advancements in AI and robotics, iHub Robotics is positioning India as a leader in humanoid robotics, creating groundbreaking solutions that will revolutionize industries worldwide.
The Financial Services Regulatory Authority (FSRA) of Abu Dhabi Global Market (ADGM) has granted the Financial Services Permission (FSP) to Yashaa Global Capital, a sports-focused venture capital fund that cricket player Shikhar Dhawan cofounded. The company can use this to open its first fund in Abu Dhabi, a major global financial hub. Originally called Da One Global Ventures, Yashaa Global Capital was established two years ago. The company is now prepared to start operations under its new name after obtaining the required licences. The company, which was founded by Dhawan, Dr Victor Tay, Arif Padaria, and Mohammed Sirajuddin, intends to raise $75 million for its first fund. It says it has already obtained commitments for the first closure and is getting ready to launch a call for funds. In order to secure participation from institutional investors for the fund’s second and third closes, it intends to mark the first close with cash from family offices and ultra-high-net-worth individuals (UHNWIs).
Investment Plans
Over the next 45 to 60 days, Yashaa Global Capital will start investing $1 million to $5 million in businesses, with a particular emphasis on Asia. Notably, Indian startups would receive 30% of the fund’s funding. The fund will make investments in startups and early-stage businesses that use data analytics, technology, and innovative fan interaction. Its focus includes media platforms that support the sports ecosystem, esports, health and wellness, and sports technology. The sports industry, which includes sports gaming, generates trillions of dollars every year. Significant equity investments have emerged in the last ten years, and it is getting more globalised and institutionalised. Notable exits have also occurred recently, and this tendency is only anticipated to increase over the ensuing ten years. The venture capital firm’s short-term goal is to invest in businesses that have a high potential for exit while also contributing significantly to their growth trajectory.
Just at the Right Time
The aforementioned development happened at the ideal moment since, according to a report by FIFS and Deloitte, India’s emerging sports technology market—which includes apps, gadgets, sensors, and more—is predicted to expand by 85% over the next four years, creating a potential of INR 49,500 Cr. Even though between 2014 and November 2022, Indian sports tech firms only raised $139 million through 29 investment agreements, the industry still has a lot of unrealised potential. For example, Sourjyendu Medda, a former cofounder of Dealshare, recently raised $1.1 million for his new sports technology company, Sports For Life (SFL). Game Theory received money last year from a number of sources, including renowned table tennis player Sharath Kamal, squash star Saurav Ghosal, and badminton coach Pullela Gopichand.
To combat growing online fraud, the National Payments Corporation of India (NPCI) plans to gradually phase out collect phone transactions for merchant payments on the Unified Payments Interface (UPI). By lowering the possibility of illegal fund withdrawals, this ruling attempts to minimise fraudulent transactions in which retailers ask for payments from clients. Through their UPI app, retailers can begin payment requests that customers confirm through a collect call transaction, commonly referred to as a pull payment. However, scammers are increasingly using this technique to trick customers into approving illegal payments by fabricating websites or businesses. In order to improve security, NPCI is concentrating on push transactions, which lower the chance of fraud by allowing users to initiate payments on their own by manually entering merchant information or scanning QR codes.
Significant Shifts in UPI Transactions as Collect Call Payments Fall
In February 2025 alone, UPI processed 16 billion transactions, 10 billion of which were merchant payments, making it the most popular digital payment mechanism in India. UPI transactions have increased by 46% in the last year, from 117.7 billion in 2023 to 172.2 billion in 2024. Notwithstanding this expansion, collect call transactions—in which retailers ask clients for money—are declining in frequency. Direct UPI connections through payment service providers are becoming more popular among big organisations and e-commerce platforms. According to industry experts, collect phone transactions currently account for fewer than 3% of all merchant payments. Peer-to-peer (P2P) transactions are less common because NPCI has already capped pull transactions at INR 2,000 per request.
Additionally, less than 3% of all UPI payments are made using these transactions, indicating a move towards safer payment systems where users start the transfer on their own. Banks are currently advocating for the reinstatement of the Merchant Discount Rate (MDR) on RuPay and UPI debit card transactions due to modifications in UPI security. To encourage the use of UPI, MDR, a nominal fee assessed to companies for handling digital payments, was previously eliminated. MDR may have an impact on small firms that presently benefit from free digital payments if it is reinstated, perhaps raising the cost of UPI transactions for them. In order to ensure the security of UPI payments, NPCI is developing new methods to check businesses as collect call transactions become outdated. The specifics of these new regulations are still being worked out, but they may force banks and payment service providers to perform more stringent background checks on companies.
India Sees a Sharp Increase in Digital Payment Fraud
Digital payment fraud has grown significantly, according to data from the Reserve Bank of India (RBI), which shows a dramatic rise in scam instances. According to a Business Standard report, 13,133 fraud instances involving cards and digital banking were registered in the first half of FY25, resulting in losses of INR 514 crore. Over 29,000 occurrences of digital banking scams occurred in FY24, and scammers stole an incredible INR 1,457 crore. By deceiving clients into approving payments for services or goods that do not exist, fraudsters frequently take advantage of pull transactions. Many smaller retailers continue to evade know-your-customer (KYC) verification, which makes fraud easier to carry out, in contrast to major online retailers like Flipkart and Amazon, which interface with regulated payment aggregators like PhonePe and Paytm.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.
It was just a few years back when buying furniture was a tiring task. You have to either rush from one showroom to the other in search of a particular design or quality of furniture you are looking for, or you need to get it custom-made at higher costs and still be dependent on the carpenter or the shop. Even after running pillar to post and waiting for your product, you still might recollect being disappointed with the quality of the furniture, the design, or the costs, which were way too high.
However, the process is much simpler now. You can now simply choose any piece of furniture you like online, get it delivered, and even get it assembled and installed at your leisure without any hassles. Owing to these benefits, the number of people opting for furniture online has increased.
The furniture retail market, valued at $257 billion, is a growing e-commerce segment expected to surpass $430 billion in revenue by 2029. Pepperfry is one such company that is behind this growing popularity of online furniture shopping among Indians.
Established in 2011, Pepperfry brings to you stylish and quality furniture with attractive EMI options. From electrical appliances to wall art, Pepperfry grants everything you need to make your apartment home and your home your dream one. Let’s have an insight into this startup that has successfully established itself as a signature of beautiful homes!
Read more about Pepperfry Company Profile, Founders, Business Model, Funding, Competitors, Logo, Tagline, Growth, and more here!
The largest online furniture store in India, Pepperfry was founded in the year 2011 by Ambareesh Murthy and Ashish Shah. However, it was primarily established as a horizontal online marketplace that focused on fashion and lifestyle. Yes, it was the time when Flipkart was just another e-commerce startup, and Amazon didn’t hit the Indian markets. Profits initially came in well, but they stopped eventually, which led the company to abandon the earlier business and stick to a niche model involving the online selling of furniture and home furnishing products, which ultimately proved profitable.
The brand Pepperfry now specializes in and deals with home decor segments like furnishing, lighting, kitchen appliances, housekeeping, bathing equipment, dining, and so on.
This e-commerce company has a wide range of products that make for an amazing experience for the users. Their products and delivery mechanism have made them a leading brand in their category. The company has registered 7 million+ visits on its website every month, boasted of more than 4.5 million registered users and subscribers, and claims to have over 10,000 sellers on board.
Initially, Pepperfry company started to provide products across multiple lifestyle categories, but after a year, in 2013, Pepperfry pivoted to find a niche in the category of selling only furnishings, home decor, and related products online. Headquartered in Mumbai, Pepperfry has also opened over 60 Pepperfry studios in 18+ Indian cities. These studios display a wide range of furniture so that customers can get a look and feel of the furniture before placing an order.
In September 2018, Pepperfry launched a furniture rental service in Mumbai, Bengaluru, Delhi, Gurgaon, Hyderabad, Pune, Chennai, Noida, and Ahmedabad, despite Furlenco and Instamojo already having a lion’s share of the market. This service targets the urban population between the ages of 25 to 35 and is offering 1200+ products for rent for a period of 6, 9, or 12 months. In 2018, it also tied up with the online classifieds platform Quikr for a furniture exchange program.
Pepperfry is particularly proud of its omni-channel capabilities, allowing the consumer to order anytime, anywhere, from any channel or device. This is possible through mobile and website presence, which allows consumers to switch easily between these media for any part of their purchase journey.
Trendsutra Platform Services Private Limited is the parent company of Pepperfry. It now provides e-commerce products and offers discounted lifestyle products for retail sale through the Internet, including clothing, furniture, jewelry, personal care items, and home decor products.
Pepperfry – Industry
The global furniture industry is projected to grow at a 6% CAGR from 2021 to 2030, reaching $872.5 billion by 2030. India accounted for 1.12% of global furniture exports in 2022, valued at $3.5 billion, growing at a 15% CAGR (2018-22). In 2022, India’s share in U.S., Germany, and U.K. furniture imports stood at 2.48%, 1.99%, and 1.66%, respectively. Meanwhile, India’s wood exports surged 2.53x, from $246 million (2013-14) to $623 million (2022-23). As per Statista, In 2025, the Furniture market in India is projected to generate a revenue of INR $6.19 billion.
Ambareesh Murty and Ashish Shah are the founders of Pepperfry.
Pepperfry founders and team
Pepperfry co-founders Ambareesh Murty and Ashish Shah were colleagues from eBay.
Ashish Shah
Pepperfry CEO Ashish Shah has an Advanced Diploma in Materials Management from the Institute of Management Technology, Ghaziabad. He has a degree in chemical engineering from the University of Pune. Ashish began his career by joining Tradox Pigments & Chemicals as their Branch Sales Manager in 1998 and later worked in companies like ChemB.com India, C1 India Pvt Ltd, Baazee.com, and lastly eBay, where he looked after the sales and operations for eBay India before starting Pepperfry.
Ambareesh Murty
Ambareesh Murty served as the CEO of Pepperfry until the unfortunate passing of the CEO, after which Ashish Shah was appointed as the company’s new CEO. Ambareesh Murty held an MBA degree from IIM Calcutta and had a distinguished career with prior roles at Cadbury, ICICI Prudential, and Britannia. He served as the Country Manager of eBay India, the Philippines, and Malaysia and concurrently held the position of Vice Chairman at the Internet and Mobile Association of India (IAMAI).
The other core members of the team are Sanjay Netrabile, who is the Chief Technology Officer (CTO) of Pepperfry, and Kashyap Vadapalli, who has been serving as the Chief Marketing Officer (CMO) and Business Head.
Ambareesh Murty, Ashish Shah, and Niren Shah, all of whom were former eBay India personnel, met over lunch once in 2011 at Niren Shah’s Nariman Point office in Mumbai. Murty was then the country manager for eBay India, and Ashish Shah led the motors and social shopping departments of the office; Niren Shah had already taken an exit from the company in 2007 and joined the investment firm Norwest Venture Partners as the managing director.
During their lunch that day, Murty and Ashish Shah decided to present their plans for launching a lifestyle e-commerce venture that would revolve around paper napkins to Niren Shah, who loved the idea instantly. This lunch meeting came to be the genesis of the Pepperfry furniture marketplace, and the home decor platform.
The founder duo, Murty and Shah, decided to start up in early 2011. It was then that they tried maintaining their LinkedIn profiles accordingly, the first step of which was making their profiles read “starting up”. Soon after, they became a team of six, and the company, which was relying on the personal equity of the founders, had now officially committed a sum of $5 million from some VCs. Though the deal was on the term sheet, it didn’t materialize in this case.
There was a time when the brand lacked a brand name and funding, and on the other hand, the founders had already invested all of their life’s savings and were peculiarly stranded. However, Murty and Shah didn’t lose hope, they instead persuaded their whole time of 25 people to go to Goa on a holiday. This was a daunting step indeed along with being an interesting one, where the founders didn’t want to miss out on the last opportunity to enjoy.
The silver lining followed eventually in the form of the Series A funding round that helped Pepperfry raise around $5 million. This instilled waves of passion and motivation in the team, and the company never had to look back since then.
During the initial phase, both the co-founders were clear with their startup ideas but were confused with the selection of the name. While thinking of many names that popped up in their mind they narrowed it down to “Pepper” to give it an Indian touch and then added “fry” to the name to further make it interesting.
Although the name seemed to be of a restaurant or food startup, they started to take advice from the built businesses on the name and recorded their interviews. This way they figured out a way to explain the name of the brand and their work through videos on ‘Pepperfry TV’.
Pepperfry Logo
“When we were hunting for a good name, we asked ourselves what’s truly Indian? We came up with spices. Hence pepper. It’s truly Indian! We added fry to bring fun element. But it was sounding like a foodie brand. So we went and talked to folks who have built successful foodie business. We interviewed owner of Britannia Restaurant (famous Parsi joint), Bade Miyan etc and we asked them how they built business, what pepperfry means to them. We made videos of these and Pepperfry TV is a way for us to explain who we are” Pepperfry owner Ambareesh Murty said in an interview with nextbigwhat.com
Through the name, the founders want to reflect on the fact that the company’s business attitude was fun, being Honest, and staying Indian.
Pepperfry’s tagline, ‘Happy Furniture to You’ is a representation of their ultimate goal to make their customers happy through their products and services.
Pepperfry – Business Model and Revenue Model
Pepperfry company works on a Managed Marketplace Business Model wherein small and medium businesses, artisans, and merchants sell their merchandise through the company.
Pepperfry’s category team meets the sellers, and after proper checking, they procure selected products from the sellers. The products are then taken to studios for photoshoots. The photos of the products are then cataloged and placed on the website. Once a product is sold, it is brought from the sellers to Pepperfry’s warehouse, where the quality of the product is checked, and the product is packed and dispatched to the customer.
Currently, Pepperfry is working with 10,000+ merchant partners who sell their products all over India.
In the year 2014, the company had some variations in its business model. Along with its website and application, Pepperfry opened its retail stores under the name Pepperfry Studios. The company has to date delivered its products in more than 500 cities and is still expanding its presence in the market
Pepperfry has raised a total of $305.3 million to date (September 2023). The last funding was on September 5, 2023, in the amount of $23 million from an undisclosed investor.
The summary and details of the funding round for Pepperfry are as follows:
Date
Stage
Amount
Investors
September 5, 2023
Funding Round
$23 Million
–
November 23, 2021
Debt Financing
$40 Million
Norwest Venture, General Electric Pension Trust and others
Pepperfry has delayed its IPO plans to focus on growth and profitability in the current fiscal. Founded in 2012 the company became a public entity in 2022 and initially aimed to raise $250-300 million through its listing.
Pepperfry – Partnership and Tie-ups
In July 2018, Pepperfry tied up with an online marketplace for pre-owned furniture Zefo to provide customers with an opportunity to sell their old furniture to Zefo in exchange for Pepperfry gift cards through the ‘Exchange Your Furniture’ service. These gift cards are redeemable against purchases made on Pepperfry.
Pepperfry also launched the ‘Privilege programme’ by partnering with about 1,400 architects and interior designers to widen its customer reach. The programme is expected to host 10,000 partners by the end of 2018.
Moreover, Pepperfry also partnered with Rajasthan Royals for IPL 2015 to promote its brand name and also to increase user engagement and sales.
Pepperfry – Growth and Revenue
Pepperfry is one of the budding online furniture retailers, but the total market share of the company was estimated at a mere 3.5% of the total market size of $20 billion by Redseer. By the end of 2026, the overall furniture market in India is estimated to grow to $37.72 billion, and with a market size of around 3.5%, Pepperfry is likely to grow to $1.32 billion by that time.
Pepperfry claims to have 21+ distribution centers and a fleet of over 400 vehicles. Pepperfry now has 1 million+ home products, ranging from coffee tables and beds to bedsheets and lamps, and delivers to more than 500 cities in India. The company owns 14+ warehouses across the country. They say that their Padgha warehouse, located north of Mumbai, is India’s largest.
Some more growth highlights of Pepperfry are:
It owns 73+ showrooms
Pepperfry boasts of having 140+ studios through its franchise programme
Pepperfry is backed by India’s leading adhesive company, Pidilite
Pepperfry has already turned into a public company on May 20, 2022, and is all set to go public. The new name of Pepperfry is Pepperfry Limited, and its conversion to a public entity has been passed by the board of directors of the company.
Pepperfry – Financials
Particulars
FY23
FY24
Operating Revenue
INR 272 Crore
INR 189 Crore
Total Expenses
INR 474 Crore
INR 327 Crore
Profit/Loss
INR -188 Crore
INR -117.5 Crore
Pepperfry Financials
Pepperfry continues to struggle with growth, experiencing its second straight year of revenue decline. Following a 10% drop in FY23, the Mumbai-based company saw a steeper 30% year-on-year decline in operating revenue for FY24.
As per its consolidated financial statement filed with the Registrar of Companies (RoC), Pepperfry’s revenue from operations fell to Rs 189 crore in FY24 from Rs 272 crore in FY23.
Pepperfry Revenue Breakdown:
Revenue Stream
FY24
FY23
Revenue from Operations
INR 188.9 crore
INR 272.4 crore
Other Income
INR 20.3 crore
INR 18.0 crore
Total Revenue
INR 209.2 crore
INR 290.4 crore
The revenue from operations declined by approximately 31% from INR 272.4 crore in FY23 to INR 188.9 crore in FY24. Other income showed a slight increase of about 12.8% during the same period.
Pepperfry Expense Breakdown:
Expense Category
FY24
FY23
Employee Benefit Expenses
INR 60.6 crore
INR 86.2 crore
Marketing Expenses
INR 58.6 crore
INR 106.2 crore
Miscellaneous Expenses
INR 46.2 crore
INR 63.6 crore
Total Expenses
INR 326.7 crore
INR 474.1 crore
In FY24, employee benefit expenses decreased by approximately 29.7% to INR 60.6 crore from INR 86.2 crore in FY23. Marketing expenses saw a significant reduction of about 44.8%, and miscellaneous expenses declined by 27.3% during the same period.
EBITDA
Due to controlled expenses, Pepperfry reduced its losses by 37.5%, bringing them down to INR 117 crore in FY24 from INR 188 crore in FY23. The company reported a Return on Capital Employed (ROCE) of -57.94% and an EBITDA margin of -20.79%. On a unit level, Pepperfry spent INR 1.73 to generate INR 1 in revenue during FY24. The Mumbai-based firm had total current assets of INR 141 crore in FY24, including INR 78 crore in cash and bank balance.
Pepperfry
FY23
FY24
EBITDA Margin
-31.59%
-20.79%
Expense/₹ of Op Revenue
₹1.74
₹1.73
ROCE
-116.36%
-57.94%
Cash and Bank Balances
₹26
₹78
Current Assets
₹100
₹141
Pepperfry – Acquistion
Pepperfry has acquired one company to date (August 2022).
The company acquired Brandmakerr on August 24, 2022.
Pepperfry – Awards
Pepperfry was conferred the “2012 Red Herring Asia Top 100” award, which honored the most promising private tech ventures from Asia.
Pepperfry also won “Pure-Play e-Retailer of the Year” at the Indian e-Retail Congress 2014, which recognized outstanding performance and innovation in retail.
Pepperfry won the gold award at the Neons for Best Creative under the category of retail advertising for its outdoor campaign, ‘Happy Furniture to You’.
Pepperfry – Startup Challenges
Pepperfry already faced enough challenges involving funds even before it came up with a name. The next big challenge was the logistics. Furniture is not something like pizza that they just have to pick up from the nearest place and deliver to the customer. A small scratch can spoil the whole beauty of the furniture. Initially, the company hired third-party service providers for logistics. However, the services provided by these third-party vendors were pathetic.
As revealed by the founders, sometimes the third-party delivery agents even abandoned the ordered items in the lobbies of buildings if they did not fit in the elevator. All these led Pepperfry to begin its own in-house logistic services to get the products delivered timely and intact.
Ashish says that now Pepperfry’s damage rate between production and delivery to the customer is just 2%, while the global average is 6%.
Apart from all these challenges, building a niche market for furniture and furnishings and shifting the entire unorganized market online is itself a feat!
The TVC that opens the campaign features a father-and-daughter team competing over the one armchair that sits in the finest WiFi spot in the home while exchanging clever barbs. When the father realizes he is going to lose, he declares a truce and gives his daughter another recliner for Diwali, putting it next to his own. With its Diwali offer and its underlying story of “Thoda apne liye, thoda apnon ke liye,” Pepperfry, therefore, steps in to save the day.
Pepperfry – Competitors
Pepperfry’s competitors in the furniture segment are:
The brand is currently operating in almost 100 cities and plans to expand to about 150 cities within this timeframe.
Shubbam Sharrma, Chief Growth Officer at Pepperfry, stated, “Our primary focus is to accelerate offline growth by opening more franchise stores and partnering with the right collaborators.
The company has already achieved remarkable success and has added value to the furniture and home décor industry. The company has recently added augmented reality (AR) features by which the customers can virtually place the products in their homes and then make decisions. The company plans to utilize such technological advancements to continue in the future as well. Pepperfry has been able to achieve the trust of the customers which led the company to stand on top in India.
Pepperfry is currently curating products from the leading manufacturers of furniture and home décor items in 2021, and the company is eyeing to go afterthe local and regional furniture manufacturers as well to add more variety to its collection. The company is also planning to partner with many local and regional players in the future.
FAQs
What is Pepperfry?
Pepperfry is an omnichannel furniture retailer in India, selling online and through offline studios. It operates on a marketplace model, offering furniture, home décor, and related services.
Who is the Founder/owner of Pepperfry?
Pepperfry co-founders are Ambareesh Murty and Ashish Shah. The parent company of Pepperfry is Trendsutra Platform Services Private Limited.
What is the Tagline of Pepperfry?
Pepperfry’s tagline “Happy Furniture to You” is a representation of their ultimate goal to make their customers happy through their products and services.
Is Pepperfry Indian Company?
Yes. Pepperfry is headquartered in Mumbai, India.
How long does Pepperfry take to deliver?
In Mumbai, the delivery is done within 24 hours. Pepperfry has brought down the delivery time from 25 days to almost 11 days now. The delivery vehicles are highly customized and are padded from the inside to prevent scratching.
Does Pepperfry assemble furniture?
Yes, Pepperfry happily assembles the furniture at the property of the customers without any charges. Besides, they also offer free servicing for almost a year on selected products.
Is it safe to buy from Pepperfry?
Pepperfry is a reliable site to order furniture items online. This e-commerce company has a wide range of products that make for an amazing experience for the users. The products and delivery mechanism have made them a leading brand in their space.
What is Pepperfry business model?
Pepperfry follows an omnichannel business model, selling furniture online and through offline studios. It operates on a marketplace model, connecting customers with third-party sellers. The company also offers house brands, furniture rentals, and interior design services. Revenue comes from product sales, commissions, and services.
Which is Pepperfry parent company?
Trendsutra Platform Services Private Limited is the parent company of Pepperfry.
What is Pepperfry tagline?
Happy Furniture to You is the tagline of Pepperfry.
According to the RBI March Bulletin, which was published on 18 March, the share of inward remittances from developed economies—such as the US and the UK—has increased and has overtaken that of Gulf economies in 2023–2024. This indicates a change in the migration trend towards the skilled Indian diaspora. Between 2010–11 and 2023–24, India’s remittances more than doubled, from $55.6 billion to $118.7 billion. Net remittance receipts have been a significant buffer against external shocks throughout this time, helping to finance about half of India’s merchandise trade imbalance. A Bulletin article titled “Changing Dynamics of India’s Remittances – Insights from the Sixth Round of India’s Remittances Survey” examines a number of aspects of inward remittances to India, including the source of remittances by country, the destination of remittances by state, the size of remittances by transaction, and the most common modes of transmission.
Rise in Indian International Migrants
India’s stock of foreign migrants tripled from 6.6 million in 1990 to 18.5 million in 2024, and its percentage of all migrants worldwide increased from 4.3% to more than 6% in the same time frame, it was reported. Approximately half of all Indian migrants worldwide reside in the Gulf Cooperation Council (GCC) nations. As the dynamics of India’s diaspora have changed over time, advance economies (AEs) have also become a significant source of inward remittances to India in addition to GCC nations.
It stated that India would become the world’s largest supply of labour since its working-age population is predicted to increase until 2048. According to the article, the survey’s findings show how India’s remittances from the GCC countries have gradually shifted to the AEs, especially the US, UK, Singapore, Canada, and Australia, which together accounted for more than half of the remittances in 2023–2024. 30 AD banks (representing approximately 99% of the total inward remittances reported for family maintenance and savings), two significant Money Transfer Operators (MTOs), and two fintech companies engaged in cross-border remittance business were included in the sixth round of the survey on inward remittances for 2023–2024.
US Tops the List
The United States continued to hold the greatest share of India’s total remittances, increasing from 23.4% in 2020–21 to 27.7% in 2023–24. Additionally, the percentage of inward remittances from the UK rose from 6.8% in 2020–21 to 10.8% in 2023–24. After rising from 18% in 2020–21 to 19.2% in 2023–24, the United Arab Emirates (UAE) continued to be the second-largest source of remittances from India.
The UAE is the biggest destination for Indian migrant workers, who are mostly employed in blue-collar occupations, which are dominated by the construction sector, followed by the hospitality, tourism, and healthcare sectors. According to the survey, this stands in sharp contrast to the US, where Indian migrants are primarily employed in white-collar positions. In 2023–24, Maharashtra had the biggest proportion (20.5%); however, it was less than in 2020–21 (35.2%). Kerala came next, with its share rising from roughly 10% to 19.7% over the same time period. Tamil Nadu (10.4%), Telangana (8.1%), and Karnataka (7.7%) were next in line.
NVIDIA Isaac GR00T N1, the first open, completely customisable foundation model for generalised humanoid reasoning and skills, is part of a portfolio of technologies introduced by NVIDIA on 18 March to accelerate the creation of humanoid robots. Other technologies include open-source physics engines like Newton, which is being developed alongside Google DeepMind and Disney Research specifically for the development of robots, and simulation frameworks and blueprints like the NVIDIA Isaac GR00T Blueprint for creating synthetic data. The GR00T N1, which is currently available, is the first of a series of fully customisable models that NVIDIA will pretrain and make available to robotics developers globally. This will hasten the transformation of industries that are facing a labour crisis that is predicted to affect over 50 million people worldwide. Nvidia CEO Jensen Huang announced in his keynote speech at GTC 2025 that the era of generalist robotics has arrived. With the Nvidia Isaac GR00T N1 and new frameworks for data collection and robot learning, robotics developers worldwide will be able to explore the next frontier in the AI era.
GR00T N1 Promotes the Humanoid Developer Community
The dual-system architecture of the GR00T N1 foundation model is based on ideas from human cognition. “System 1” is a quick-thinking action model that mimics human intuition or reactions. “System 2” is a meticulous, slow-thinking approach to decision-making. System 2 uses a vision language model to plan activities by reasoning about its surroundings and the commands it has been given. These designs are subsequently converted into precise, continuous robot motions by System 1. Both human demonstration data and a vast amount of synthetic data produced by the NVIDIA OmniverseTM platform are used to train System 1. In addition to performing multistep tasks that call for extensive context and combinations of broad skills, GR00T N1 can readily generalise across typical tasks, including gripping, manipulating objects with one or both arms, and transferring goods from one arm to another. These features are applicable to a variety of use cases, including inspection, packing, and material handling. For their particular humanoid robot or task, developers and researchers can post-train GR00T N1 using synthetic or real data.
Other Smart Features of GROOT
Huang used a post-trained strategy based on GR00T N1 to demonstrate 1X’s humanoid robot automatically completing household cleaning tasks during his GTC keynote address. The autonomous capabilities of the robot are the outcome of 1X and NVIDIA’s AI training partnership. The CEO of 1X Technologies, Bernt Børnich, said that learning and flexibility are key to the future of humanoids. He added that NVIDIA’s GR00T N1 significantly improves robot thinking and skills as we build our own models. We completely deployed on NEO Gamma with very little post-training data, furthering our goal of building robots that are companions rather than merely tools that can help people in significant, incalculable ways. Other top humanoid developers throughout the world, like Boston Dynamics, Mentee Robotics, NEURA Robotics, and Agility Robotics, have early access to GR00T N1.
