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  • Brian Niccol: How the Starbucks CEO Is Shaping the Future of the Coffee Empire

    When Brian Niccol took the helm as CEO of Starbucks in 2023, he brought a reputation for transformative leadership and a keen understanding of consumer behavior. Known for his successful turnaround of Chipotle Mexican Grill, Niccol’s appointment signaled a new era for the global coffee giant, one focused on innovation, digital growth, and an elevated customer experience.

    Under his leadership, Starbucks has continued to evolve, blending its rich heritage with modern strategies to stay ahead in an increasingly competitive market. But who is Brian Niccol, and how is he shaping the future of Starbucks? Let’s explore his leadership style, strategic initiatives, and the impact he’s making on one of the world’s most beloved brands.

    Brian Niccol – Biography

    Name Brian Niccol
    Born 16 August, 1974
    Nationality American
    Education MBA from the University of Chicago Booth School of Business
    Current Position CEO of Starbucks
    Spouse Jennifer Niccol

    Brian Niccol – Early Life and Career Path
    Brian Niccol – Career Development – From Taco Bell to Starbucks
    Niccol’s Leadership at Starbucks – A New Era
    The Financial Impact of Niccol’s Strategies
    Challenges and Future Outlook
    Brian Niccol – Rise in Net Worth
    Brian Niccol – Facts as of 2025

    Brian Niccol – Early Life and Career Path

    Brian Niccol’s journey to becoming one of the most influential business leaders started with a solid educational background. He earned a Bachelor’s degree in engineering from Miami University before pursuing an MBA at the University of Chicago Booth School of Business. His analytical mindset and strategic thinking became evident early in his career.

    Niccol initially worked at Procter & Gamble, where he gained valuable experience in brand management and marketing. He later joined Yum! Brands, where he played a crucial role in transforming Taco Bell into a modern, youth-focused brand. His leadership led to the success of the Doritos Locos Tacos campaign, which significantly boosted sales.

    In 2018, Niccol took the helm at Chipotle Mexican Grill, where he spearheaded a digital transformation that helped the brand recover from food safety concerns and expand its digital ordering systems. His ability to revive and scale a brand made him a highly sought-after executive, leading to his appointment as the CEO of Starbucks in 2024.

    Brian Niccol – Career Development – From Taco Bell to Starbucks

    Niccol’s career trajectory is nothing short of remarkable. Before taking the reins at Starbucks, he made a vital impact in the fast-food industry. He started his career at Procter & Gamble, where he honed his marketing skills before moving to Yum! Brands, the parent company of Taco Bell, KFC, and Pizza Hut.

    Transforming Taco Bell

    As the CEO of Taco Bell from 2015 to 2018, Niccol played a pivotal role in repositioning the brand as a cultural and digital innovator. He introduced new product lines, enhanced digital engagement, and leveraged social media to create a unique brand personality. Under his leadership, Taco Bell expanded its reach globally, saw an increase in same-store sales, and developed a highly successful mobile ordering platform.

    Taking the Helm at Starbucks

    In 2024, Niccol took over as the CEO of Starbucks, succeeding Laxman Narasimhan. His appointment signaled a renewed focus on digital transformation, sustainability, and operational efficiency. Given his past success in revitalizing brands, Starbucks stakeholders had high expectations for his leadership.

    Niccol’s Leadership at Starbucks – A New Era

    Brian Niccol’s leadership at Starbucks is characterized by innovation, customer-centric strategies, and a commitment to sustainability. Let’s explore some key initiatives he has introduced since taking charge.

    Digital Transformation and Mobile Experience

    Understanding the importance of technology in modern retail, Niccol has prioritized Starbucks’ digital expansion. He has enhanced the Starbucks Rewards program, expanded mobile ordering capabilities, and introduced AI-driven personalization for customers. His goal is to make Starbucks a simple, tech-integrated experience for coffee lovers worldwide.

    Sustainability and Ethical Sourcing

    Starbucks has long been a champion of sustainability, and Niccol has doubled down on these efforts. Under his leadership, the company has committed to reducing carbon emissions, minimizing waste, and ensuring ethically sourced coffee. Initiatives such as reusable cup incentives, eco-friendly packaging, and support for coffee farmers have been at the forefront of Starbucks’ sustainability mission.

    Expanding Starbucks’ Global Reach

    Niccol has focused on expanding Starbucks’ presence in international markets, particularly in Asia and the Middle East. By tailoring offerings to regional tastes and preferences, Starbucks has gained a stronger foothold in these competitive markets. The brand’s expansion strategy includes introducing new store formats, such as smaller pickup-only locations in urban areas.

    Reinventing In-Store Experience

    To enhance the customer experience, Niccol has implemented changes in store design, ambiance, and service efficiency. New store concepts emphasize a mix of comfort, convenience, and sustainability, appealing to a broad spectrum of customers. The introduction of AI-driven order customization and premium Reserve stores has further differentiated Starbucks in the competitive coffee landscape.

    Starbucks Case Study | Startup Story | Business Strategy
    Starbucks is the global leader in Coffee Industry. Read Starbucks case study, the world’s most popular and largest coffeehouse chain, and know its history & growth.
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    The Financial Impact of Niccol’s Strategies

    Under Niccol’s leadership, Starbucks has witnessed significant financial growth. The company’s stock value has seen an upward trajectory, reflecting strong investor confidence. The brand’s revenue has surged due to increased digital sales, innovative product launches, and global expansion.

    For instance, in Q3 2024, Starbucks reported a revenue increase of 9% year-over-year, attributed to mobile ordering, new product innovations, and international market growth. Niccol’s strategic focus on digital channels has resulted in a 15% increase in mobile orders, contributing substantially to overall sales.

    Starbucks Business Model | How Does Starbucks Make Money
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    Challenges and Future Outlook

    Despite Starbucks’ success, Niccol faces several challenges, including:

    • Rising competition from independent coffee brands and specialty cafes.
    • Supply chain disruptions are affecting coffee sourcing and pricing.
    • Labor concerns and the push for unionization among Starbucks employees.

    However, Niccol’s ability to navigate challenges with agility and innovation provides confidence in Starbucks’ future growth. His focus on customer engagement, sustainability, and digital transformation positions the company for long-term success.

    Recent Developments Under Niccol’s Leadership

    In 2025, Brian Niccol initiated several strategic changes to revitalize Starbucks and address recent challenges:

    Niccol is making bold moves to streamline Starbucks’ menu, cutting it down by 30% to enhance operational efficiency. This initiative is designed to reduce wait times, ensuring that customers receive their favorite drinks faster—ideally within four minutes or less. Starbucks aims to provide a more consistent and high-quality experience across all its stores by focusing on the best-selling and most beloved items.

    Mobile Ordering Enhancements

    Recognizing the increasing demand for digital convenience, Niccol has rolled out a new mobile ordering system that allows customers to schedule their pickups in advance. This not only reduces congestion inside stores but also improves customer satisfaction by minimizing wait times. The enhanced system features AI-driven recommendations and loyalty integration to encourage repeat visits.

    Corporate Restructuring

    As part of a broader initiative to simplify Starbucks’ corporate structure, Niccol has led the charge in improving company operations. In February 2025, Starbucks announced a strategic downsizing, eliminating 1,100 corporate roles. This decision aims to cut bureaucracy, improve agility, and ensure that resources are more effectively allocated to enhance customer experience and business growth.

    Reinvigorating Cafe Culture

    A strong push under Niccol’s leadership has been to restore the community feel of Starbucks cafes. The “Back to Starbucks” initiative encourages customers to linger in stores by reintroducing cozy seating arrangements, offering free refills on select beverages for customers using personal cups, and even experimenting with live music events in key locations. These efforts aim to bring back the classic Starbucks experience, where people can work, socialize, and relax in a welcoming environment.

    Addressing Competition

    With rising competition from rivals like McDonald’s and emerging chains such as Luckin Coffee, Niccol is sharpening Starbucks’ competitive edge. He has introduced more localized menu offerings, expanded premium Starbucks Reserve locations, and emphasized sustainability initiatives to differentiate the brand. By leveraging customer insights and market trends, Starbucks remains at the forefront of the global coffee industry.

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    Brian Niccol – Rise in Net Worth

    Brian Niccol’s impressive experience in the food and beverage industry has significantly impacted his wealth. As of 2025, his estimated net worth has grown substantially, thanks to his strategic decision-making at Starbucks and past tenure at Taco Bell.

    Under his leadership, Starbucks’ stock has performed exceptionally well, increasing shareholder value and boosting executive compensation. Niccol holds a considerable number of Starbucks shares, and as the stock continues to rise, so does his net worth. In 2024 alone, his total compensation package, including salary, stock options, and bonuses, was reported to be over $25 million, reflecting his pivotal role in driving the company’s success.

    Niccol’s growing wealth is also helping for his strategic investments. He has diversified his portfolio like many top executives, investing in technology, sustainability-driven startups, and real estate. His forward-thinking approach to business continues to solidify his financial standing in the global corporate landscape.

    Brian Niccol – Facts as of 2025

    • Niccol faced criticism for commuting approximately 1,000 miles from his residence in Newport Beach, California, to Starbucks’ headquarters in Seattle using a company-owned jet.
    • Under Niccol’s leadership, Starbucks reintroduced handwritten names on cups to personalize the customer experience. ​
    • Niccol implemented a streamlined menu and aimed for a four-minute drink delivery time to enhance efficiency.
    • Under his leadership, Starbucks doubled down on mobile ordering, cutting wait times and improving convenience.
    • Niccol received a $96 million pay package within four months of joining Starbucks, making him one of the highest-paid executives in corporate America. ​

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    FAQs

    Who is Brian Niccol?

    Brian Niccol is a CEO of Starbucks .

    Who is Brian Niccol’s wife?

    Brian Niccol’s wife is Jennifer Niccol.

    Where did Brian Niccol work before Starbucks?

    Niccol got his start in executive leadership as a marketer with Procter & Gamble, Taco Bell and Pizza Hut. 

    What is Brian Niccol educational background?

    Brian Niccol earned a Bachelor’s degree in engineering from Miami University before pursuing an MBA at the University of Chicago Booth School of Business.

  • Yuzvendra Chahal’s Brand Endorsements: Why Top Companies Are Betting on Him

    When you think of Yuzvendra Chahal (Yuzi Chahal), you probably picture him spinning webs around the world’s best batsmen, celebrating with his signature smile, and entertaining fans with his off-field antics. But beyond his cricketing excellence, Chahal has built a strong personal brand that companies are eager to tap into.

    In 2025, he’s not just making headlines for his performances on the field but also for the impressive roster of brands he’s endorsing. So, what makes Chahal a favorite among marketers, and which brands have signed him up this year? Let’s dive into the world of Yuzi’s brand endorsements and why he’s become a sought-after name in advertising.

    Why do Brands Want Yuzvendra Chahal as Their Ambassador?

    When it comes to brand endorsements, it’s not just about picking the most famous face in the industry. Companies want ambassadors who connect with their audience, tell a compelling story, and genuinely align with their brand values. This is where Yuzvendra Chahal shines. He isn’t just another cricketer endorsing products—he brings his charm, wit, and authenticity to the table, making him a marketer’s dream.

    Charismatic & Relatable Persona

    Chahal has built a brand around his fun, quirky, and approachable personality, unlike many cricketers who maintain a serious, composed image. He dances, cracks jokes, and engages with his teammates and fans, which makes him instantly likable. Whether he is celebrating a wicket with a signature pose or sharing a hilarious reel on Instagram, his energy is contagious.

    This makes him a natural fit for brands that want to add a touch of humor and relatability to their campaigns.

    Social Media Influence & Fan Engagement

    Nowadays, a celebrity’s influence isn’t measured just by their on-field performance but also by their online presence. Chahal is a social media star with millions of followers across Instagram, Twitter, and Facebook. Unlike many athletes who post sporadically, Chahal consistently engages with his audience through humorous posts, behind-the-scenes cricket moments, and interactive Q&A sessions.

    Trusted Sports Figure with a Strong Cricketing Legacy

    While Chahal’s personality depends on their selling point, his credibility as a sportsman cannot be ignored. He has been one of India’s most successful white-ball spinners, playing a crucial role in multiple victories across formats. From the IPL to international cricket, his performances have earned him the trust and admiration of millions of cricket enthusiasts.

    Family-Friendly Image

    In a world where celebrity controversies can break a brand’s reputation overnight, Chahal offers an image that is clean, positive, and family-friendly. He’s known for his humility, dedication to cricket, and strong family values, making him a safe choice for brands targeting a broad demographic, including families and younger audiences.

    Fun Factor & Brand Recall

    At the end of the day, brands want to be remembered. A good endorsement isn’t just about visibility; it’s about leaving a lasting impression. Chahal’s fun-loving nature makes him instantly memorable. He’s the guy cracking jokes in team huddles, dancing on social media, and entertaining fans even when he’s not playing.

    Yuzvendra Chahal’s Brand Endorsements

    Here is a comprehensive list of Yuzi Chahal’s top brand endorsements:

    Boom 11 
    Hi-Kalpaa Group of Schools – Investing in the Future
    SneakerSkull
     Acuvue
    RIZZ 
    Pokémon GO 
    ASUS
    SG Alpine Warriors
    UBON
    Amazon MX Player

    Boom 11 

    Boom 11 – Yuzvendra Chahal Brand Endorsements

    In January 2025, Chahal was roped in as a brand ambassador for Boom 11, a fast-growing fantasy sports platform. He joined hands with Bollywood actor Bobby Deol to promote the app through high-energy campaigns designed to engage cricket lovers.

    One of the most talked-about promotions was shot at Bthe ahubali Studio in Mumbai, featuring an epic battle-style advertisement that creatively blended fantasy gaming with cricket. Given Chahal’s massive appeal in the cricket community and his natural enthusiasm, Boom 11 couldn’t have picked a better ambassador to attract users.

    Hi-Kalpaa Group of Schools – Investing in the Future

    Hi-Kalpaa Group of Schools - Yuzvendra Chahal Brand Endorsements
    Hi-Kalpaa Group of Schools – Yuzvendra Chahal Brand Endorsements

    In February 2025, Chahal made an inspiring move by partnering with the Hi-Kalpaa Group of Schools, not just as a brand ambassador but also as a shareholder. This endorsement is close to his heart as it aligns with his vision of promoting education and sports among young minds.

    Through this collaboration, he aims to encourage students to pursue their dreams, whether in academics, sports, or other fields. His journey from being a young chess prodigy to an international cricketer serves as a perfect motivational story for children.

    SneakerSkull

    SneakerSkull - Yuzvendra Chahal Brand Endorsements
    SneakerSkull – Yuzvendra Chahal Brand Endorsements

    Yuzvendra Chahal, popularly known for his prowess on the cricket field, has also made significant strides in the fashion world, with his collaboration with SneakerSkull, an online resale platform specializing in luxury sneakers. 

    This partnership highlights Chahal’s passion for exclusive footwear and underscores his influence in the sneaker community.​ The post emphasized the exclusivity and high demand for such sneakers, aligning with Chahal’s reputation for appreciating unique and premium footwear.

     Acuvue

     Acuvue – Yuzvendra Chahal Brand Endorsements

    Cricketers need sharp vision on the field, and Chahal’s endorsement of Acuvue, a premium contact lens brand, is a fitting match. As someone who relies on precision and accuracy while bowling, he’s a credible ambassador for a brand that enhances vision clarity.

    In the campaign, Chahal shared how Acuvue lenses help him focus better on and off the field, promoting the importance of clear vision for peak performance. This versatility makes him a valuable brand ambassador. Whether a company is looking for a sportsman, an influencer, or a lifestyle icon, Chahal fits the bill effortlessly.

    RIZZ 


    Yuzvendra Chahal’s collaboration with RIZZ is as refreshing as the drink itself! Known for his fun and energetic personality, Chahal blends humor with brand promotion.

     In a viral Instagram reel, he confidently declares, “Meri Rizz kisi bhi oversmart ko out-smart kar de!”, making the campaign both engaging and memorable. His lively persona perfectly complements the brand’s cool and trendy vibe, making this partnership a winning one.

    Pokémon GO 

    Pokémon GO - Yuzvendra Chahal Brand Endorsements
    Pokémon GO – Yuzvendra Chahal Brand Endorsements

    Yuzvendra Chahal, known for his charismatic personality on and off the cricket pitch, teamed up with Niantic’s Pokémon GO to celebrate the game’s growing popularity in India. 

    In an Instagram reel, Chahal shared his excitement for the game, inviting fans to join him on the Pokémon GO adventure. This collaboration bridges the worlds of sports and gaming, using Chahal’s star power to connect with a wider audience.

    ASUS


    Yuzvendra Chahal has teamed up with ASUS to promote the ROG Ally, a high-performance gaming device. The campaign, designed by WhizzStudio, cleverly integrated Chahal’s signature phrase “Nahi Yaar”, adding humor and relatability that resonated with fans.

    The ad highlighted the ROG Ally’s cutting-edge features, showcasing how gaming fits seamlessly into Chahal’s lifestyle. 

    SG Alpine Warriors

    SG Alpine Warriors - Yuzvendra Chahal Brand Endorsements
    SG Alpine Warriors – Yuzvendra Chahal Brand Endorsements

    Yuzvendra Chahal, a well-known Indian cricketer and former chess prodigy, was appointed as the brand ambassador for SG Alpine Warriors in 2023. His role was to motivate the team during the Tech Mahindra Global Chess League in Dubai, leveraging his unique experience in both sports to inspire excellence. ​

    Chahal’s deep-rooted passion for chess has been evident throughout his career. He has often highlighted how the game enhances his patience and strategic thinking on the cricket field. 

    UBON


    Yuzvendra Chahal has teamed up with UBON, India’s leading gadget accessory and consumer electronics brand, to promote their range of headphones. In engaging Instagram reels, Chahal highlights the immersive sound quality of UBON headphones, captioning one post: “My gateway to a peaceful realm, a sanctuary of sound.” This collaboration effectively combines Chahal’s dynamic appeal with UBON’s cutting-edge audio technology, resonating with fans and consumers alike.

    Amazon MX Player

    Amazon MX Player - Yuzvendra Chahal Brand Endorsements
    Amazon MX Player – Yuzvendra Chahal Brand Endorsements

    Beyond video collaborations, Chahal has actively promoted Amazon MX Player’s content through his social media platforms. For instance, he shared snippets and teasers related to the Aashram series, encouraging his followers to tune into the latest episodes. His posts often include witty captions and behind-the-scenes glimpses, enhancing audience interaction and anticipation for the platform’s offerings. 

    These collaborations highlight Chahal’s ability to transcend his athletic persona, taking up roles that contribute to innovative marketing strategies in the digital entertainment landscape.

    Conclusion

    Yuzvendra Chahal’s journey from a chess prodigy to a cricketing superstar has been nothing short of remarkable. But beyond his on-field brilliance, his off-field charm, relatability, and strong digital presence have made him one of the most sought-after brand ambassadors in 2025. Whether he’s engaging fans with his witty social media presence, bringing energy to brand campaigns, or promoting products with his signature charm, Chahal’s influence goes beyond cricket. 

    From fantasy sports (Boom 11) and gaming (ASUS ROG Ally, Pokémon GO) to fashion (SneakerSkull) and education (Hi-Kalpaa Schools), Chahal’s endorsements span diverse industries, proving his universal appeal. His ability to blend humor with authenticity—whether promoting RIZZ’s quirky energy or UBON’s premium audio gear—makes his campaigns memorable and effective.

    FAQs

    Who is Yuzvendra Chahal (Yuzi)?

    Yuzvendra Chahal, often known as “Yuzi,” is a prominent Indian international cricketer specializing as a right-arm leg-spin bowler. He is known for his clever variations and wicket-taking abilities, particularly in limited-overs formats.

    What is Yuzvendra Chahal known for besides cricket?

    Before becoming a professional cricketer, Chahal was also a national-level chess player, representing India in youth championships.

    What types of products or services do Chahal’s endorsements typically cover?

    Chahal’s endorsements span categories like sports apparel, electronics, technology, and the growing online gaming/fantasy sports industry.

  • By 2025, Foxconn Plans to Increase Production of iPhones in India

    According to reports, Foxconn, Apple‘s contract manufacturer in India, plans to double iPhone manufacturing at its Indian facilities to 25–30 million handsets this year. A media outlet reported that throughout the previous three to four months, the firm has been experimenting with limited testing operations at its new Bengaluru site. The tests are being carried out to see if the facility can manufacture Apple’s flagship product on a large scale without compromising quality standards. According to media sources, the corporation built over 12 million iPhones in India last year. However, they have set much greater goals in keeping with Apple’s drive to increase their footprint in India. In 2023, the Taiwanese electronics company purchased a 300-acre property close to Bengaluru airport. The project’s establishment has been funded with INR 25,000 Cr from the firm. When finished, the facility will be able to produce 20 million smartphones a year. Hence, making it Foxconn’s largest manufacturing plant in India and the second largest globally.

    Karnataka Government to Grant Incentive to Foxconn

    Karnataka Chief Minister Siddaramaiah said earlier this month that Foxconn would receive an incentive of INR 6,970 Cr from the state government for its Bengaluru facility under the Electronics System Design and Manufacturing (ESDM) programme. According to official projections, the new plant would generate one lakh direct and indirect jobs over the next ten years. It is important to note that throughout the past few months, the Taiwanese corporation has been aggressively expanding in the nation. According to a report last week, the corporation and its joint venture partner HCL are planning to set up an outsourced semiconductor assembly and testing (OSAT) facility. Both the firms are in talks with Larsen & Toubro (L&T) and Taiwanese construction engineering company CTCI to install this unit in the state of Uttar Pradesh. Additionally, it is rumoured to be in talks with the Tamil Nadu government to establish a battery manufacturing facility on roughly 200 acres of state property.

    Foxconn Spreading its Network in India

    As the Tim Cook-led business seeks to diversify its supply chain and lessen reliance on China, Foxconn’s attempt to increase its footprint in India is consistent with Apple’s intentions to manufacture its goods in India. By 2026–2027, the business reportedly hopes to assemble 26% of its value and 32% of its global iPhone production volume in India. According to various reports, India accounted for 12–14% of the world’s iPhone production volume. During the fiscal year, the tech giant’s iPhone production in India hit a value of $14 billion. In an effort to expand its network of suppliers and manufacture parts of its goods in India, the US-based business is also in discussions with Indian businesses, including Wipro Enterprises and Bharat Forge. India has become a vital market for Apple in addition to becoming a centre for production. Over the last few quarters, the company has witnessed a notable increase in sales across the nation. In the December quarter of 2024, Apple reported record quarterly sales in India, according to CEO Cook.

  • Apple Intends to Upgrade iPhone’s Health App by Including an ‘AI doctor’

    According to a report by an international news agency, Apple appears to be placing a significant bet on artificial intelligence once more. The brand is planning to fully redesign its Health app and include a feature akin to a “AI doctor.” The action is in line with CEO Tim Cook’s view that the Cupertino-based tech giant’s greatest gift to humanity would be healthcare. In a 2019 interview, the CEO of Apple said that if we go back and zoom out into the future, and someone asks, “What was Apple’s greatest contribution to mankind?” it would be related to health. The company’s health division is looking to employ AI to improve the lives of its customers, according to Apple whisperer Mark Gurman.

    How Apple is Planning to Execute this Move?

    A media report claims that Apple’s team is working on Project Mulberry, which would entirely redesign the Apple Health app and add a health coach via an AI agent to mimic some of the analysis performed by a real doctor. According to reports, Apple’s next health app will gather information from all of the user’s gadgets, including their iPhone, Apple Watch, earphones, and even third-party goods. The app’s AI agent will then utilise this information to provide tailored suggestions aimed at enhancing the user’s well-being.

    Apple Already Began the Training of the AI Agent

    Although Gurman doesn’t go into much depth about the doctor’s personality, this might be an attempt to give the app a more human touch. According to reports, Sumbul Desai, the physician who oversees Apple’s health team, has made the new health app a top priority. Jeff Williams, the company’s chief operational officer, is also actively involved in the project. The project is “in full steam”, according to Gurman, and the updated app might be available as early as iOS 19.4. The stable version of iOS 19, which is expected to launch with the iPhone 17 sometime in September, will be unveiled by Apple during its WWDC 2025 event on June 9–13. If the redesign of the Health app proceeds as planned, people may see Apple’s AI Doctor in action around the same time next year. Apple is scheduled to deliver its iOS 18.4 update on April 1st.

    Turbulent Affair Between Apple and AI

    Apple has recently placed significant money on artificial intelligence. However, the brand has not yet seen any notable returns while competitors like Google and Samsung keep releasing new features. At WWDC 2024 last year, Apple first showcased its AI initiatives with iOS 18. At best, Apple’s implementation of AI features, which it refers to as Apple Intelligence, has been patchy. When the iPhone 16 was released last year, the majority of the features that were announced at WWDC 2024 were not yet accessible. Since then, these functionalities have been made available in phases.

  • Cashify Business Model: How Does Cashify Make Money?

    Cashify is a reCommerce platform that sells your electronic gadgets depending on the present conditions. A trademark of Manak Waste Management Pvt. Ltd., customers can buy, sell, and repair their electronic gadgets. This Indian platform believes in providing a solution to its customers by recycling and refurbishing their electronic devices in a stress-free manner. 

    To learn more about Cashify’s success story and find out about its business model, USP, and value proposition, read on. 

    About Cashify
    Cashify Business Model
    How Does Cashify Make Money? 
    Cashify USP
    Cashify Value Proposition to Users
    Cashify’s SWOT Analysis

    About Cashify

    Cashify is an online platform that specializes in the exchange and resale of used electronics. The company offers easy buying and selling options for smartphones, tablets, laptops, and other gadgets. 

    Cashify lets individuals assess the device value, get instant quotations, and even schedule doorstep pickups for a smooth and easy transaction. 

    Founded in 2013 by Mandeep Manocha, Amit Sethi, and Nakul Kumar and headquartered in New Delhi, the brand leverages a hassle-free model to benefit sellers by providing fair market prices for used electronic devices. This helps reduce electronic waste by promoting the use of refurbished devices. 

    Cashify’s customer segments are gadget buyers and sellers who want to buy or sell their laptop, smartphone, or tablet at the best market rate. 

    Cashify Success Story – Business Model, Revenue, Competitors, Founder and More
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    Cashify Business Model

    Cashify has a C2B business model that is objective-based to help determine the value of products. For some people, it may be difficult to buy the latest gadgets, but you can buy a refurbished one. 

    Again, selling a second-hand gadget is not easy as the sector is highly unorganized. So, you may be duped into selling your product for a lower rate. But with Cashify, you can get a fair price as the platform assesses your product and then, based on the market price, gives you a good deal. 

    Cashify’s key partners are investors, eCommerce platforms, payment gateways, delivery partners, retailers, corporations, and partnerships with Zefo and Uber. 

    How Does Cashify Make Money? 

    Cashify lets customers buy and sell refurbished electronic devices and work with both offline and online channels for exchange programs. It works with marketplaces like Flipkart and Amazon to process the buying and selling of refurbished devices. In 2024, they crossed a milestone of INR 1000 crore. 

    One of the biggest changes in the business was to move to full-stack operations. Previously, they did not have an inventory and were purely a marketplace. But that meant that they were leaving a large amount of market space for competitors. 

    By shifting to the full-stack model, Cashify bought, refurbished, and then sold the devices directly to the customer. The kind of model they built has multiple moving parts, and this sets them apart from their competitors. 

    Another major change is their focus on connecting directly with the customer. On the selling side, they directly sell it to the customers. From this, the brand is able to see the aspirational side of buyers. 

    Some of Cashify’s major growth highlights are: 

    • The brand has over 1.4+ crore customers 
    • They have bought over 50+ lakh devices 
    • It has sold over 40+ lakh electronic items 
    • They have offered more than 2500+ crore in cash  
    • The platform has been downloaded more than 10+ million times 
    • They have over 1000+ partners 
    • Cashify has over 120+ stores in 45 cities. 

    Cashify has over $130 million over 6 funding rounds to date. The company has also received $90 million in Series E funding led by NewQuest Capital, Prosus Ventures, Bessemer, Paramark, and others. Cashify has over 13 investments that include CDH Investments, Bessemer Venture Partners, Shunwei Capital, Aihuishou, Trifecta Capital Advisors, Morningside Group, Prosus, M&S Partners, Blume Ventures, and others. 

    Cashify USP

    Cashify’s journey started in 2013 in New Delhi and began at a time when there was a major gap in the market for a reliable solution to sell used electronics. The founder identified a gap where customers want to replace their electronic gadgets but simply throwing them away is not rewarding. 

    This led to the birth of Cashify, a streamlined platform that provides seamless transactions for the sale and exchange of used devices. The brand’s vision is clear – to ease the process of selling old gadgets and reduce electronic waste through refurbishing and recycling. 

    But what sets Cashify apart from its competitors: 

    • Having a transparent and stress-free model: What sets Cashify apart is its commitment to a more transparent and stress-free experience. The model is highly intuitive and user-centric. Customers can assess their older devices and get an instant quotation. The convenience of Cashify is further heightened by the scheduling of doorstep pickups and instant cash payment options. 
    • Leverage Technology and partnerships: The brand’s strategic use of technology is what sets it apart from its competitors. The company has a user-friendly mobile app that is easy to use and integrates seamlessly with multiple platforms, payment options, and delivery options. 
    • Reduction of electronic waste: Cashify is committed to environmental sustainability and promotes the recycling of devices. The brand plays a critical role in the reduction of electronic waste. Their business model not only offers an economic benefit to sellers but also encourages a responsible practice of disposal for customers. 

    Cashify Value Proposition to Users

    Cashify is a re-commerce marketplace that allows users to sell old gadgets. You can easily sell your old devices by uploading the details to get a quote. An assured sale service that is not more than 60 seconds will give you the best rate for your product. Then, a Cashify team provider will get in touch with you to schedule a pickup. 

    The biggest advantages of using Cashify’s platform are: 

    • Easy doorstep service option for selling or buying an electronic device 
    • Instant cash option when selling your laptop, mobile, or tablet 
    • You also have the option of adding the money to your Cashify Wallet to purchase another device 
    • Everything on the platform is automated and completely self-serviced. You can choose the brand, the OS, and even any issues with the device to get the best rate. 
    • A 24/7 help center that will take you through the entire process if required 
    • Device data wiping and extended warranties are highly important for maintaining security and privacy. 

    Cashify’s customer-centric approach is visible in multiple sections – from instant cash payment options to comprehensive customer support via multiple channels. The option of a referral program and the development of network stores are perfect for fostering brand loyalty and improving customer engagement. 

    Cashify’s SWOT Analysis

    Cashify SWOT Analysis
    Cashify SWOT Analysis

    Strengths

    • User-friendly process: An easy-to-use platform with instant pricing, free doorstep, and instant payment options. 
    • Trust: With over 1.4+ crore customers and partnerships with brands like iPhone, Samsung, and OnePlus, the brand has a strong reputation in the Indian market. 
    • Services: Easy buying and selling option of used gadgets with repairing, data wiping, and phone accessories. 
    • Sustainability and e-waste management: Promoting eco-friendly disposal of refurbished and recycled used devices. 

    Weaknesses 

    • No Global Presence: The platform only operates in India and is limited from reaching international customers 
    • Device disputes: Some customers receive prices lower than the estimate due to reassessment. 
    • Customer support problems: multiple complaints about response delays and disputes in regard to payment options.
    • Depending on logistics: The effectiveness of doorstep pickups depends on third-party delivery platforms that can lead to delays.

    Opportunities 

    • AI & machine learning integration: To gain better pricing accuracy and improve fraud detection, the platform can use AI & machine learning. 
    • Improve repair services: The brand can invest more in repair centers and service options to increase revenue. 
    • Expanding to international markets: Cashify can try entering the South Asian and Middle Eastern markets based on the demand for refurbished phones. 

    Threats

    • Competition: Platforms such as Amazon Refurbished, Quikr, and OLX are starting to provide similar services that are a major threat. 
    • Fluctuation in the market: The resale value of electronic gadgets is affected by the change in consumer preferences and present tech advancements. 
    • Fake listings: Multiple counterfeit or misrepresented devices are starting to harm Cashify’s reputation. 
    • Regulations & Policies: The government’s e-waste management, data privacy laws, and GST policies are going to affect operations. 

    Conclusion

    Cashify has carved a niche for itself in the Indian eCommerce market by offering a transparent platform where users can buy and sell refurbished electronic devices. Its customer-centric approach and commitment to sustainability have contributed to its growth. 

    However, the brand is facing multiple challenges, such as logistic issues, an increase in competition, and government regulations. To maintain its market space, Cashify needs to focus more on improving its repair service and expand to international markets to promote its ideology of responsible e-waste management.

    FAQs

    What is Cashify?

    Cashify is a platform that buys and sells used electronic devices, primarily smartphones.  

    What is Cashify’s primary way of making money?

    The main revenue stream is buying used devices at a certain price and then reselling them at a higher price after refurbishment or through other channels.

    Does Cashify only deal with smartphones?

    While smartphones are a major focus, Cashify also deals with other gadgets like laptops, tablets, smartwatches, and gaming consoles.

  • How to Bootstrap a Fashion Startup: Building a Sustainable Brand with Limited Resources

    This article has been contributed by Pragya Priyali, Founder and Creative Director, Unrush.

    Starting a business is exhilarating. The idea, the passion, the drive—it all fuels the early days. But when you’re bootstrapping, meaning you’re building with limited external financial support, sustainability becomes the real game-changer. Many founders dive in headfirst, hoping things will work out.

    However, without a clear roadmap, they often find themselves lost, overwhelmed, or worse—out of cash. Having built my own direct-to-consumer (D2C) fashion brand from the ground up, I’ve learned firsthand what it takes to create a sustainable business while managing a tight budget. Here are the key principles that have guided my journey.

    1. Plan for the Long Haul

    Before anything else, map out a 3-4 year financial plan. This isn’t just about setting goals; it’s about understanding when your business will become cash-positive and how much capital you’ll need to reach each stage of growth. Consider best-case and worst-case scenarios—aim for the best, but prepare for the worst.

    It’s tempting to dive in and figure things out along the way, but trust me, flying blind is a recipe for stress and failure. Without a plan, you won’t know if you’re performing well or struggling, how long it will take to become profitable, or where you’re losing money. I’ve seen too many founders burn out simply because they had no sense of where they stood against their ambitions.

    Your plan will also help you decide whether the scale of business you can realistically achieve with your available resources is worth pursuing. In many cases, founders realize early on that the numbers don’t add up, saving themselves time, money, and heartache.

    2. Nail Your Unit Economics from Day One

    From the beginning, you need to be crystal clear on how your business will be profitable. What’s your competitive advantage? Will you differentiate through product innovation, marketing efficiency, or supply chain mastery? Standing out in today’s crowded market is not optional—it’s survival.

    Your pricing strategy is crucial. Are you playing a mass-market game with low margins, or are you building a niche brand with higher margins? Either way, every item you sell must generate profit. Too many businesses chase vanity metrics like revenue growth without ensuring that each sale contributes positively to their bottom line. A brand that bleeds money on every transaction is just a ticking time bomb.

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    3. Quality Over Quick Wins

    As a small brand, you can’t rely solely on performance marketing forever. In the early days, you may need to allocate 90% of your marketing budget to paid ads, but that’s not sustainable long-term. Quality products create loyal customers, reducing your dependence on paid acquisition over time.

    When customers return because they love your products, your cost of customer acquisition drops. Eventually, your marketing mix should shift toward organic growth, referrals, and community-driven efforts, bringing down paid marketing spends to 60% or lower. The alternative? A vicious cycle where you constantly burn cash on performance marketing to drive revenue, until you run out of money and the business collapses.

    4. Don’t Chase Valuations—Chase Profitability

    The startup world glamorizes billion-dollar valuations, but if you’re bootstrapping, forget about impressing investors and focus on business fundamentals. Scaling through relentless spending is easy—anyone can do it. But what happens when the money dries up?

    Even if you plan to raise funds later, your business must be built on strong financial principles. Investors look for businesses with solid unit economics, a clear path to profitability, and sustainable growth strategies. But here’s the kicker: if you build your business the right way from the start, you might never need funding at all.

    5. Choose Your Partners Wisely

    Early on, you may not have the budget to hire top-tier talent full-time, and that’s okay. Instead of settling for subpar hires, consider working with high-quality agencies and freelancers who bring expertise and flexibility.

    The quality of your brand is directly tied to the people working on it. Cutting corners on talent may seem like a cost-saving move, but it often leads to expensive mistakes down the line. Be strategic with your hiring and partnerships—invest where it truly matters.

    6. You Can’t Do Everything Yourself

    As a founder, it’s natural to want control over every aspect of your business. But you are not a superhero, nor do you need to be an expert in everything. Your time is best spent on big-picture strategy, innovation, and growth—not micromanaging every detail.

    Surround yourself with partners and team members who excel in their areas, allowing you to focus on what truly moves the needle. Learning to delegate is one of the most valuable skills a founder can develop.

    The Bottom Line

    Building a sustainable business on a bootstrapped budget is not easy, but it’s absolutely possible. It requires meticulous planning, financial discipline, a strong focus on product quality, and the ability to scale efficiently. By staying grounded in solid business principles rather than chasing external validation, you can create a brand that thrives, not just survives.

    If you’re starting your journey, remember: sustainability isn’t just about the environment—it’s about building a business that lasts. And that’s the real win.

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  • India May Export More Auto Parts as a Result of Trump’s Tariff Bombshell

    India is unlikely to suffer much from the 25% tax on automobiles and auto parts. MEMA, the Motor Equipment Manufacturers Association of the USA, stated that auto parts tariffs will go into force “no later than May 3, 2025”. It further stated that automobile tariffs would go into effect on April 3. To begin with, India’s overall vehicle exports to the US, at about $10 million, are utterly inconsequential and essentially equal to a rounding error in Japan’s automobile exports to the US. With $2.2 billion in exports to the US, or about 30% of its total vehicle component exports, India is a more formidable competitor in the auto parts market. In contrast, this represents less than 3% of all vehicle parts imported into the United States. Although this is not Donald Trump’s primary aim, it might end up as collateral damage in his attack on the major US component exporters, including China, Mexico, and Canada.

    How Tariff Hike is Changing the Business Dynamics?

    Since the 25% tariff is administered consistently to all nations, the impact on each country’s competitive advantage is equal. Because of this, Indian auto parts manufacturers don’t worry about their rivals undercutting them. They are afraid that importers will put pressure on them to cover at least some of the expense, hence reducing profitability. Some businesses have already begun a cost-cutting initiative in anticipation of this eventuality. Local US producers employing this 25% shield to establish production in the US and outbid imports is the other potential danger. This is likely to hurt high-cost nations like Canada, Japan, and Germany, who would totally lose out to American producers. But when it comes to low-cost countries like China, Vietnam, India, and several East European countries, the situation is different. It would be difficult for US manufacturers to match the costs of components from low-cost countries, even with the 25% advantage.

    India’s Labour Cost Advantage

    The rationale is that the labour arbitrage cost advantage that low-cost nations enjoy is measured in orders of magnitude rather than percentages. A typical US worker would earn at least $4,000 per month. On the other side, an auto component worker in India would make between INR 30,000 and INR 40,000. This corresponds to a labour cost advantage of 10:1, while the wage advantage is counterbalanced by increased US productivity. The range of this could be 2:1 to 3:1. This isn’t because American labourers work three times as fast as Indian labourers. Automation is a major contributor to the productivity gap, while human productivity resulting from physical attributes and machine speed are also important factors. As a result, man-machine ratios in India may be 1:1, while in the US they may be 1:2 or 1:3.

    The fact that US manufacturers would be hesitant to set up capacity to take on Indian products because they are unsure of how far they can decrease prices. This is another aspect that should reassure Indian exporters. This is on top of the reality that these inexpensive imports only make up a small portion of the market. Local producers would start by focusing on the low-hanging fruit, which would be significant amounts of expensive imports from expensive countries.

  • Developing Effective Wealth Management Strategies for Long-Term Financial Success

    This article has been contributed by Sreepriya NS, Co-founder and Director, Entrust Family Office.

    It requires more than just making money to thrive in life. It’s essential to ensure that there is a decent level of growth, stability, and longevity. Erratic investment decisions, volatility in the market, and economic recession may all drain even large assets if not bolstered by a designed financial strategy.

    Asset protection as well as long-term financial security can be ensured with a carefully planned asset management plan. To fund and nurture generations, there must be a systematic and disciplined approach. A well-planned financial strategy will maintain investments aligned with individual endeavors, ensuring current and future fiscal security.

    The key steps below will help you create a winning asset management plan –

    1. Clearly Defining Investing and Financial Objectives

    Establishing well-defined goals is the foundation of a successful financial plan. These goals facilitate a more concentrated investment approach, no matter what their greatest aspirations are, which might be to build a lasting family legacy, endow educational institutions, or ensure a secure retirement. A critical part of this process is budgeting.

    Individuals are better equipped to make financial decisions once they have a clear understanding of their income, expenses, and savings. Resources are allocated well by managing a range of expenses and eliminating inefficiencies while maintaining a balance between lifestyle selections and financial obligations.

    2. Follow a Disciplined Investment Approach

    Investment decisions should be based on logic and strategy rather than feelings. Sticking to a well-planned, long-term approach to wealth management reduces risk and maximizes returns over time. Distribution of assets across different financial categories increases stability and growth potential.

    3. Asset Allocation

    It’s always preferred to diversify your investment portfolio across various asset classes. Each asset class plays a distinct role; fixed income is for stability, equity is for growth, and gold is a hedge against inflation and a haven during uncertain times. Additionally, there is real estate investment and insurance.

    Year after year, different asset classes take turns to outperform each other. Hence, having an appropriate asset allocation helps you manage your wealth better with risk-adjusted returns.

    4. Optimizing Your Tax Planning

    Effective tax planning is significant for preserving asset storage. Structured tax–efficient investment strategies assist in minimizing financial liabilities while complying with regulatory changes. This leads to ensuring long-term financial growth and capital preservation.

    5. Enhanced Insurance and Real Estate Planning

    Insurance serves as a protective barrier against financial uncertainty, but real estate planning ensures that assets are transferred seamlessly to future generations. Establishing a will, trust, and succession plan will help minimize legal complications and ensure that prosperity is used as desired.

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    6. Regularly Review and Adapt Your Financial Plan

    Asset management plans are not static. Regular checks are required to focus on changing economic situations, tax laws, and personal situations. Regular portfolio reviews help you stay in sync with your long-term goals. Many families lose their financial stability due to poor planning, uninformed decisions, or internal conflicts.

    Research shows that many families avoid discussions about investment and financial capabilities, leading to a lack of motivation for future financial responsibility. Money discussions are becoming more and more common, but strategic investments still have obstacles.

    7. Sustainable Investing

    Sustainable investing not only syncs your values with your investment portfolio, but also potentially enhances long-term returns. The first step is researching and selecting investment products that concentrate on environmental, social, and governance (ESG) factors.

    For example, focusing on ESG-focused exchange-traded funds (ETFs) or mutual funds to diversify your sustainable investments. Implementing this approach can assist in capitalizing on companies that are well-positioned for future growth, especially in areas like social innovation or renewable energy, potentially making way for stronger long-term performance.

    8. Philanthropy

    With immense wealth comes an opportunity to incorporate philanthropy into your wealth management plan. Multiple options like setting up charitable trusts or donor-advised funds allow you to make tax-deductible contributions while maintaining control over how the funds are distributed over time.

    For instance, a charitable remainder trust can benefit you with income during your lifetime, with the remainder going to your preferred charity. This strategy assists in causes you genuinely care about and can deduct your tax burden, freeing up more resources for wealth growth.

    9. Preparing The Next Generation

    It is important to promote the next generation and have financial discussions. In the end, early financial education can prevent common pitfalls and promote responsible asset management. The elder generation plays an important role in the design of financial value within a family. Bringing children to prioritize long-term financial stability before short-term profits promotes responsible money management.

    Family offices can assist here by supporting key inheritance assets throughout the investment cycle, notifying them in financial markets, and supporting portfolio management, succession planning, and governance structures. With the right approach, prosperity is preserved, expanded, and transformed into a legacy of stability and growth.

    Maintaining a corpus is a journey, not the destination. It’s a process of consistency; in investing, saving and making informed financial decisions. Beginning early, focusing on protecting your assets, diversification, reducing taxes and managing debt, you’ll be looking at long-term financial success.

    The answer is discipline, patience and a clear plan. Stay focused on your goals, adjust your strategy as needed and celebrate your success along the way. With time, your efforts will compound, paving the way to financial independence and lasting wealth.

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  • MIRA Money Crosses INR 250 Crore in AUM Just Before the End of the Financial Year 2025

    Sets sights on INR 600 Cr by year-end as demand grows for goal-linked, tech-led investing.

    MIRA Money, the path-breaking Technology-First Investment Management platform, has crossed INR 250 crore in Assets Under Management (AUM) as of March 2025, marking a significant milestone for this startup brand. This milestone, achieved entirely through organic growth, underscores the strong market demand for goal-based, curated mutual funds-led investment strategies backed by experienced fund management and proprietary technology.

    Founded in 2022, MIRA Money provides ready-made portfolios tailored to help investors achieve their short-term, medium-term, and long-term financial objectives. MIRA stands for Money Invested in Right Assets, and that is what they stand by in terms of helping investors. These portfolios are built using equity and debt mutual funds, PMS, AIFs, and international funds, with a focus on transparent, data-driven asset allocation. Our commitment to transparency and data-driven decision-making ensures that our investors can trust in the reliability of our investment strategies.

    MIRA Money’s differentiated approach—powered by its proprietary RAPID™ framework—combines the discipline of active investing with advanced analytics and decades of fund management expertise. This framework essentially uses a data-driven approach to select and manage the right funds, resulting in an unbiased, cost-efficient investing model that has historically outperformed traditional investment funds over the long term.

    With a steadfast commitment to investor trust, MIRA Money does not rely on gimmicks or heavy marketing expenses. Its AUM growth is attributed to consistent content-led outreach, strong investor engagement, and a resolute commitment to long-term portfolio performance, ensuring stability and reliability for its investors.

    The company is now poised for even greater success, aiming to scale to INR 600 crore in AUM by the end of 2025 and significantly expand its investor base, particularly among young, serious investors seeking credible and low-friction digital investing experiences. This ambitious goal reflects our excitement about the company’s growth and potential.

    This milestone is a testament to the trust we have earned from thousands of investors who seek a smarter, simpler, and more transparent way to grow their wealth. We are deeply committed to our investors and are just getting started,” said Anand K. Rathi, Co-Founder and CBO of MIRA Money, emphasising the company’s dedication to its investors.

    About MIRA Money

    MIRA Money was founded by Anand K Rathi (Co-Founder & Chief Business Officer), Naveen Shetty (Co-Founder & Chief Investment Officer) and Girish Ippadi (Co-Founder & CEO). Together, they bring over 70 years of collective experience in investment management, having worked in leading financial institutions and managed large investment portfolios. The platform is backed by a team of experienced investment managers and data scientists focused on transforming how India invests—one goal at a time.

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  • Byju Raveendran Promises to Revive the Edtech Company Says ‘Broke, Not Broken…’

    The founder of the edtech company Byju’s, Byju Raveendran, has stated that failures will not determine the company’s destiny. He further noted that he pledges to revive his once-thriving business. “Broken, but not broken.” Along with an old photo of himself, Raveendran wrote on X, “We will rise again.” Due to financial crises, regulatory obstacles, and legal disputes with investors, the firm has seen a significant collapse. During its peak time, the firm was valued at an astounding $22 billion in 2022. But later BYJU’S started to falter due to investor disputes, growing debt, and a financial collapse. Byju Raveendran had been out of India since late 2023. Raveendran, who started working at X in March, talked about the company’s 20-year history. Nothing is ever as nice or horrible as they lead you to believe, the founder wrote. Usually, the reality is somewhere in the middle. He added that he is on the social media site to discuss the past 20 years, including the good 17, the bad 2, and the ugly 1. No filtering. Just the facts.

    Recalling the Joyful Contributions

    He further talked about Byju’s influence on the development of young professionals. He pointed out that over the course of nine years, the company had engaged 2,15,000 recent graduates. While speaking about the remuneration part, he further noted that the firm had paid them a minimum set wage of INR 6 lakh. He said that these 2 lakh new hires with no prior experience, extraordinary talent, and boundless drive created Byju’s. “They later become valuable contributors to our economy. Some started their own businesses and produced jobs. That first rare opportunity was all they needed,” he mentioned on X. “Once we relaunch our company — which I believe will happen sooner than expected — we will rehire exclusively from our incredible pool of former BYJUites,” Byju stated earlier in a post on X. Some people might think I’m insane for being so optimistic. On March 29, he wrote, “But remember, you have to be odd to be number one.”

    From where the Trouble Started?

    For school children, Byju’s provides online tutorials in areas like maths, physics, and chemistry. During the COVID-19 pandemic, when schools were forced to close, Byju’s business operations took off. The return of in-person classes started to hurt its fortunes, and the company’s earnings were insufficient to support its aggressive acquisitions and quick growth. The Board of Control for Cricket in India (BCCI) requested in 2023 that a tribunal begin insolvency proceedings against Byju’s. This step was taken as the firm failed to pay $19 million in unpaid debts related to sponsorship rights for the Indian cricket team’s uniforms. Byju’s and the Indian Cricket Board reached a settlement whereby the company agreed to pay the full amount, and the proceedings were quashed. As a result of the lawsuit, US lenders, who were represented by Glas Trust, petitioned the Supreme Court. The investors claimed that Byju had paid BCCI with money that was owed to them. Despite the company’s denial of mismanagement charges, the Supreme Court ordered Byju’s to go into insolvency and postponed the tribunal’s ruling.