Wakefit, a leading direct-to-consumer (D2C) home and sleep solutions brand, is planning to raise INR 1,500-2,000 crore ($200 million) through an initial public offering (IPO). While the company is expected to file draft papers for the IPO in the coming months, it has not yet finalised the timing of the listing.
Wakefit, founded in 2016 by Ankit Garg and Chaitanya Ramalingegowda and based in Bengaluru, is best known for its mattresses, furniture, and sleep-related products. The company has built a strong brand presence in India with its quality offerings, customer-friendly pricing, and online-first business model.
Axis Capital, IIFL, and Nomura to Lead IPO Process
As per a report by Moneycontrol, citing sources familiar with the matter, Wakefit has appointed Axis Capital, IIFL Capital Services, and Nomura as its lead bankers for the IPO. These firms will support Wakefit in preparing for the public listing, handling key processes like regulatory filings, valuation, and investor outreach. The company is expected to file its draft red herring prospectus (DRHP) with SEBI in the next few months.
The IPO is likely to include a mix of fresh shares and an offer-for-sale (OFS) by existing investors. This will help Wakefit raise new capital for expansion while allowing early investors to partially exit.
Backed by Peak XV and Other Major Investors
Wakefit’s key investors include Peak XV Partners (formerly Sequoia Capital India &SEA), Verlinvest, Investcorp, and Susquehanna International Group (SIG). The brand has grown steadily over the years, offering a wide range of home products such as beds, sofas, wardrobes, study desks, and more.
In FY24, Wakefit’s operating revenue increased to INR 986.4 crore as compared to INR 812.6 crore in FY23. The company has also opened offline experience centres across major cities like Bengaluru, Ahmedabad, Chennai, Delhi, and more to support its online operations and reach more customers.
IPO to Boost Market Position and Expansion Plans
With the IPO, Wakefit aims to strengthen its market position and support future growth in the D2C space. The funds raised may be used to expand product lines, open new stores, and invest in technology and logistics.
The company’s move to go public reflects the rising interest in Indian D2C brands. Wakefit’s listing will be closely watched and may set the tone for other startups in the home and lifestyle segment.
The Good Glamm Group (GGG), with backing from Warburg Pincus, has sold MissMalini Entertainment, a network for managing influencers and media. According to various media reports, marketing firm Creativefuel has purchased the Mumbai-based MissMalini for INR 6 crore in what appears to be a distress sale. Additionally, Creativefuel has just purchased the Pataakha and Hasley India YouTube accounts. The media company’s five business divisions—the marketing and content platform MissMalini, the women’s community platform Girl Tribe by MissMalini, the talent and celebrity management division Ignite Edge, the creative agency Agent M Creative, and the production company MM Studios—were acquired by GGG in 2021. The GGG had reportedly spent around INR 70 crore to seal this deal.
GGG Selling Other Businesses too
The Good Glamm Group, a content-to-commerce venture, has also listed some of its other businesses for sale. Brands like GGG’s Organic Harvest and The Moms Co. are for sale at a time when the content-to-commerce company is struggling financially and trying to raise money to stay afloat. Sirona and other previously owned businesses have been sold back to their original owners. ScoopWhoop, another company owned by GGG, is also sold. In September 2021, the creators of online parenting business BabyChakra, digital media platform POPxo, and direct-to-consumer startup Myglamm joined forces to form The Good Glamm Group. ScoopWhoop, St. Botanica, and a number of other brands are among the dozen brands the group has since bought.
GGG Navigating Through Troubled Water
Prominent investors such as Amazon, Accel, Bessemer Venture Partners, Prosus Ventures, Warburg Pincus, and others have contributed around $400 million to the Good Glamm Group in just nine years. These investments were raised at a valuation of $1.26 billion. Despite the fact that the Good Glamm Group had planned to go public in FY25, the company has faced difficulties along the way. When Sukhleen Aneja, the CEO of the company’s main business, left in April of last year, 150 workers were let go. Later, Aneja worked for Nykaa, a business that rivals The Good Glamm Group. After a 15-month lag, the Good Glamm Group’s FY23 statistics revealed that its losses had increased to INR 917 crore, 153% more than the INR 363 crore it had spent in FY22. Due to several acquisitions the firm made, its operational revenue was INR 603 crore, 185% more than the INR 211 crore recorded in FY22.
A media outlet has revealed that Microsoft is considering laying off another group of employees as early as May in an effort to further streamline its organisational structure. The tech firm wants to increase the proportion of engineers to non-technical employees in project teams. Therefore, it is anticipated that the projected layoffs will target middle management positions. The change is in line with a similar initiative by Andy Jassy, the CEO of Amazon, who has supported a more lean organisational structure throughout the business. The report claims that Microsoft is looking into ways to give managers more “span of control”, which would allow them to supervise a greater number of workers. According to the report, a sizable percentage of employees may be impacted by the cuts, while the precise number of possible job losses is unknown.
Layoffs Becoming a Latest Trend in Global Tech World
The strategy of layoffs is consistent with a larger trend in the technology sector. Businesses like Google and Amazon have also been trying to improve team structures by increasing the proportion of supervisors to individual contributors. As part of a company-wide efficiency drive, Google CEO Sundar Pichai said in December that vice president and manager positions would be cut by 10%. According to reports, Microsoft is concentrating on lowering the “PM ratio”—the proportion of product or program managers to engineers—across all teams. This ratio, which measures the percentage of engineers to non-builders at Amazon, is called the “Builder Ratio”. According to reports, Charlie Bell, the security chief at Microsoft and a former high-ranking official at Amazon, is pursuing similar objectives within the company. The possible reorganisation would come after Microsoft announced that it had slashed almost 2,000 jobs earlier this year, citing the departure of underperforming workers as the reason. Employees who scored lower on the company’s “ManageRewards slider” performance rating system may also be the focus of the next round.
AI Also Becoming a Larger Threat
Proponents of leaner structures point out that the growing use of artificial intelligence (AI) at all stages of product development is also driving this trend. OpenAI CEO Sam Altman hinted that AI may eventually eliminate the need for software engineers entirely. Altman hinted that in future, smaller and more efficient teams may eventually replace bigger developer workforces. He stated, “Each software engineer will just do much, much more for a while.” Being one of the top tech businesses in the world, Microsoft’s organisational changes could be a hint of things to come for other tech companies trying to strike a balance between automation, innovation, and staff efficiency.
Funding Details: $10 million raised in Series A round led by 3one4 Capital, co-led by Orios Venture Partners, with participation from Shastra VC and Caret Capital.
Growth Targets: Expand the customer base from 1,000 to 10,000 SMEs and drive the gross merchandise value (GMV) to USD 200 million within 12-18 months.
Global Reach: Strengthen operations in the India-USA corridor while expanding into the UK, Canada, Australia, Europe, and the Middle East.
Impact: Xindus’ full-stack platform reduces global trade complexity and costs by 20%, enabling Indian SMEs to scale internationally.
Xindus, a Gurugram-based full-stack cross-border trade enablement startup empowering Indian SMEs to expand globally, has successfully closed $10 million in a Series A funding round. The round was led by 3one4 Capital, co-led by Orios Venture Partners, with participation from Shastra VC and Caret Capital.
The capital will be utilized to scale Xindus’ operations significantly, aiming to onboard 10,000 customers over the next 18 months while driving GMV to USD 200 million. The company plans to strengthen its foothold in the India -US corridor while expanding market reach across key regions like the UK, Canada, Australia, Europe, and the Middle East.
Founded in 2022 by Saurabh Goyal (CEO and co-founder), Madan Mohan (CTO and co-founder), Jaikaar Singh (EVP and co-founder), and Saptarshi Datta (EVP and co-founder), Xindus simplifies cross-border trade through XindusOne, an integrated platform for cross-border businesses. The platform empowers Indian SMEs looking to access global markets by streamlining order fulfillment, worldwide shipping, trade compliance, and seamless management of financial flows.
Commenting on the fundraise, Saurabh Goyal, Founder and CEO, Xindus, said, “This investment marks a pivotal milestone in our journey to empower Indian SMEs with the tools they need to thrive globally. Navigating across complex trade regulations, infrastructure, and technology gaps often hampers growth for many businesses; Xindus is here to change that narrative. With this funding, we’re committed to delivering scalable solutions that allow businesses to focus on selling and expanding across borders without worrying about operational hurdles.”
Investor Statements:
Quote from Anurag Ramdasan, Partner, 3one4 Capital: “Given the recent trends in global markets, India stands at a unique position to scale up its exports. We believe platforms like Xindus can fast-track India’s export growth, enabling manufacturers with the tools to streamline exports. We are very excited to support Saurabh as he builds India’s largest trade enablement platform.”
Quote from Madhav Tandan, Senior Partner, Orios Ventures: “As India transitions into a trillion-dollar export economy, Xindus is poised to play a transformative role in enabling SMEs to compete on the global stage efficiently by providing a holistic, world-class yet cost-effective experience.”
Driving Global Competitiveness for Indian SMEs
Xindus has already demonstrated significant impact with over 1,000 SMEs supported, while delivering Industry first interventions like OneClickShip. Its flagship product suite—XindusOne—empowers businesses as an integrated Operating System for international shipping, management of local fulfillment centers, compliance with dynamic trade regulations, and seamless handling of financial flows.
The platform integrates with over 200 global marketplaces, helping businesses reduce trade complexity and costs by up to 20% while enabling sellers to adapt quickly to evolving trade policies, such as updated tariff norms in major export markets like the US.
By offering an end-to-end operational engine akin to global giants like Amazon and Alibaba but tailored for SMEs, Xindus ensures that smaller businesses can scale efficiently without being left behind in competitive international markets.
About Xindus
Founded in 2022, Xindus is on a mission to simplify cross-border trade for SMEs through its innovative full-stack platform. By integrating technology with logistics, finance, and compliance solutions, Xindus enables exporters to sell globally with ease. Services include marketplace integration, international fulfillment, global returns management, compliance navigation, and payment solutions—all designed for seamless international commerce. Headquartered in Gurugram, Xindus has empowered over 1,000 SMEs with faster growth and cost-efficient operations across borders.
In light of the increased volatility in the Indian stock market as a result of uncertainties surrounding international trade, Nithin Kamath, co-founder and CEO of Zerodha, has offered some nuanced guidance for D-Street investors. “It won’t be a bad idea” for investors to “take a break from trading and recharge,” according to Kamath. “You’re going to need it, based on what’s happening,” he stated. The head of the discount broking stated on the microblogging site “X” that there will only be four trading days in the next ten days due to the Indian stock market’s scheduled closures for the forthcoming festivals. Investors should therefore refrain from trading in “potentially crippling conditions” due to low trade volumes and worries about a worldwide recession. The leader of India Inc. asserts that in order to trade profitably, investors must keep an eye on both the market and their own emotional states. According to Kamath, “It’s best to stand aside and wait for the situation to change” when neither is favourable for trade. Kamath’s statements coincide with the growing international trade conflict brought on by US President Donald Trump’s tariff increases.
Staying Out for More Profitable Trade in Future
According to Kamath, investors can survive to trade another day when they are in the best possible frame of mind and the market is at its best. Currently, all they need to do is to avoid the markets. The majority of market analysts predict that volatility will persist until trade war worries fade and economic growth stabilises. “Now is a good time to heed this advice,” the CEO of Zerodha wrote in a post on “X”. There are just four trade days in the next ten days. Taking a break from trading to refuel is not a terrible idea. Based on the current situation, you will require it. According to Kamath’s post, in order to trade well, you must keep an eye on both your psychological and market moods. It’s advisable to take a back seat and wait for things to improve if one of them makes trading difficult. Don’t make the mistake of believing that you should trade despite these potentially crippling circumstances, he added. By avoiding the markets, you can live to trade another day when the market is at its best and you’re in the best possible frame of mind.
Why to Avoid the Market Now?
It is often necessary for even seasoned professionals to take a step back and reconsider their approaches. Recognise your limitations, take a break, and then, when you’re ready, enter the markets. On certain days, one feels worn out, depressed, or simply not in their best mood. Traders could find it difficult to keep the optimistic, unbiased attitude they require for trading during these periods. Because their psychological reserves are exhausted, they could behave impulsively or emotionally. According to seasoned pros, investors perform best when their previous approach begins to fail and they need to come up with a new one. They see the situation as a puzzle that they need to figure out. They observe the techniques closely while removing themselves from the market. They seek the reason why the strategy didn’t work and anticipate making adjustments till it does.
Eloelo, India’s leading live social entertainment platform, today announced it has raised INR 114.3 crore ($13.5 million) in its Series B funding round. The round was led by Play Ventures and saw participation from Kalaari Capital, MIXI Investments, Gameskraft Technologies, Griffin Gaming Partners, Waterbridge Ventures, Courtside Ventures & Rocket Capital.
“Play Ventures believes that next-generation social platforms built natively for mobile-first and video-first communities remains a massively untapped opportunity. We’re incredibly excited to partner with the Eloelo team as they pioneer a new category of interactive social entertainment for India and beyond. We’re seeing the convergence of creator-led content, real-time community engagement, and gamified social experiences reshaping how digital natives connect and express themselves. We believe Eloelo is at the forefront of this shift, bridging live streaming, gaming and culture in a way that’s uniquely local and globally scalable. As verticalized platforms continue to unbundle legacy social media, we see Eloelo carving out a powerful new category in the social entertainment landscape”, said Anton Backman, Partner at Play Ventures.
Eloelo is pioneering a new-age consumer social platform to become the ‘Digital Third Place for Bharat’ by blending interactive live streams with gamification & micro payments. The platform enables creators to host interactive video and audio livestreams in their local languages using AI-led tools to build a community, engage & monetize directly from their audiences.
To date, Eloelo has raised over $50 million in funding, including a $22 million round in September 2023 led by Courtside Ventures and Griffin Gaming Partners. Eloelo competes directly or indirectly with other platforms like Sharechat, Frnd, Lokal in the live streaming and social entertainment space.
Saurabh Pandey, Founder & CEO of Eloelo, says, “Eloelo is bringing the ‘Social’ back in consumer social platforms at a time when most platforms are built for passive content viewing. We believe that feeling connected to others is a primary human need of belongingness, and we are solving that across 8 languages by connecting Indians over interactive livestreams with games, chat & virtual gifting to express their emotions. With close to 400 Million aspirational middle India consumers, we believe this is a massive underserved market which needs India-first solutions. Extremely proud of our team that has built a platform that handles large scale concurrency in live streams in 8+ languages along with building gen-AI tools to empower creators. The Series B round shows us the belief that our existing and new investors place on our vision and execution ability”
According to Lumikai’s latest ‘State of India Interactive Media & Gaming Report’, the media & entertainment market in India is worth $25 billion, of which new media like esports, gaming, live streaming & digital media is worth $12 billion, expanding rapidly at a 16% CAGR.
With the Indian digital landscape rapidly evolving, Eloelo’s unique blend of streaming, gamification and social interactivity positions it at the forefront of the creator economy revolution. What is particularly interesting is that unlike other consumer platforms that rely on ads or subscriptions, Eloelo is completely ad-free and does not paywall content.
Speaking on Eloelo’s revenue, Saurabh added, “We switched on monetization in May 2024 after 2-3 years of building the platform capabilities and scaling rapidly to hit PMF. In less than a year of launch, we are now hitting a 200 crore Annual revenue run rate ($23M ARR) with 1.5 million paying users and are one of the fastest-growing platforms in India at this scale. Consumer Tech in India is going through a massive shift away from ad-first models to micro payments, and we are happy to be powering this shift. Gone are the days when India was the MAU farm of the world – we are here to prove that the Bharat-first models have massive monetization potential as we track towards a $60M run rate by end of this year. Beyond just numbers, the impact I am truly proud of at Eloelo is that more than 20,000 creators are now earning a livelihood by streaming and building their own digital communities”
The fresh infusion of Series B capital will enable Eloelo to go deeper into Gen-AI use cases, international expansion in Indian diaspora markets, and scaling revenue further with more use cases, as it aims to build a large media and entertainment powerhouse.
About Eloelo
Incorporated in July 2020, Eloelo is a unique leader in the Live Social Entertainment space by combining interactive live streams with games, chat & creator tools. It is tailored to the communication preferences of young Indians in video and audio formats, in various Indian languages, and ranked at the top in the Entertainment category on Google Play Store, fostering connections among over 90 million users and 150,000+ creators.
The Centre on 8 April unveiled a new Aadhaar app that enables users to digitally verify and share their Aadhaar details, marking a significant advancement in digital convenience and privacy. Thus, there is no longer a need to provide photocopies or carry actual cards. Ashwini Vaishnaw, the Union Minister for Electronics and IT, formally unveiled the app in the nation’s capital. The minister emphasised the value of digital innovation and said the app was an attempt to make Aadhaar authentication quicker, simpler, and more secure.
New Features will Make Life Easier for Card Holders
In a video message shared on the social media site X, Vaishnaw claimed that the new Face ID authentication feature of the Aadhaar App will eliminate the need for cardholders to carry a physical card or a photocopy. He went on to say that the app gives users the ability to securely transmit only the information that is required and only with their permission. Users now have total control over their personal information and can share only the information that is required with a single tap, he continued. Face ID identification is one of the app’s most notable features; it improves security and streamlines verification. Similar to making a UPI payment, a QR code scan can now be used to verify an Aadhaar account. The minister further explained on X that Aadhaar verification is as easy as using UPI to make a payment. Now, users may securely communicate and digitally validate their Aadhaar information. People will no longer have to present paper copies of their Aadhaar cards at airports, hotels, stores, or other verification locations thanks to this new method.
The App Guarded with Strong Security Features
Strong privacy measures have been incorporated into the design of the software, which is presently under beta testing. It guarantees that Aadhaar information cannot be altered, tampered with, or exploited. Only with the user’s consent is information securely shared. Vaishnaw underlined the importance of AI and digital public infrastructure (DPI) in forming India’s digital future while referring to Aadhaar as the “aadhaar” (basis) of numerous government programmes. He asked interested parties to offer ideas on how to combine DPI and artificial intelligence (AI) to spur additional growth, with privacy at the centre.
ChatGPT Creates Fake Adhaar and PAN Cards
For Indian citizens, Aadhaar cards—issued by the Unique Identification Authority of India (UIDAI)—are an essential form of identification. However, with OpenAI’s introduction of GPT-4o’s picture-generating feature, this once-secure document is now up against an unexpected new threat. More than 700 million photos have been created by users since the launch of GPT-4o, some of which uncannily mimic actual Aadhaar and PAN cards. Social media users have started posting pictures of AI-generated Aadhaar cards with their own photos on them, which is a concerning trend. Important components like layout, fonts, and style seem incredibly lifelike, even though facial features aren’t always flawless. An image of Elon Musk’s Aadhaar card was even posted by one user; it was so realistically produced that it seemed like a legitimate government document.
Bengaluru, India – April 10, 2025: Creddinv, India’s premier curated startup investment platform, is set to revolutionise the way investors engage with startups through its new app, ‘Creddinv: The Smart Investor’, launching today.
This first-of-its-kind application is designed exclusively for high-net-worth individuals (HNIs), angel investors, and venture capitalists looking to seamlessly discover and invest in India’s most promising startups.
Seamless Investment Process: Invest in a few clicks with a secure and intuitive interface.
Real-Time Portfolio Tracking: Monitor your investments and stay updated with market insights.
Exclusive Investor Community: Network with seasoned investors and industry experts.
The Smart Investor App becomes an exclusive gateway to invest in startups through Creddinv’s Premium Series, which will assign investors a dedicated investment banker to manage their portfolios.
What is the Premium Series?
Premium Series is a curated investment experience launched by Creddinv for investors seeking high-potential private equity opportunities in early-stage startups. Unlike pooled investments like AIF Category I, the Premium Series allows investors to invest directly in a startup’s cap table via Compulsory Convertible Preference Shares (CCPS) alongside prominent angel investors and institutional funds.
Each cohort in the Premium Series features a highly selective group of startups across trending sectors like fintech, electric vehicles (EV), SaaS, agri-tech, consumer & FMCG, Robotics and AI. Only 2% of the startups evaluated make it to the final portfolio—ensuring you only see the best of the best.
“We believe the future of wealth creation lies in startup investments, and with the Smart Investor App, we are empowering investors to be at the forefront of India’s entrepreneurial revolution by letting them know every step they take,” said Anil Kumar Kar, Director and Co-founder of Creddinv.
With startup investments emerging as a key asset class in India’s booming private equity landscape, Creddinv’s Smart Investor App is set to democratise access to high-growth opportunities while making startup investments more transparent, efficient and profitable.
“For years, investing in startups has been complex and reserved for a select few. Today, we change that. The Smart Investor App makes it easier than ever to discover, evaluate and invest in the next big thing in the most transparent way possible,” said Nandakishor, director and co-founder of Creddinv.
The app will be available for download on iOS and Android starting April 10, 2025.
Stay tuned for more updates and be among the first to experience the future of startup investing!
Creddinv: The Smart Investor App
About Creddinv
Creddinv Technologies offers a platform where startup founders and investors connect seamlessly for mutual success. Creddinv revolutionises investing by lowering entry barriers and matching investors with diverse investment opportunities. With its upcoming expansion into wealth creation and portfolio management services, Creddinv continues to provide valuable options for a comprehensive, balanced and informed investment journey.
For more information, visit website: www.creddinv.in
There was a general lack of vision regarding Dream11’s potential when the platform first went live. Compared to just 2 million in 2016, Dream 11 now has over 100 million registered users. The consistent financing, sponsorship partnerships with cricketers, excellent marketing campaigns, and prize money are only a few of the reasons for this phenomenal success. This post will examine Dream 11’s business model and how it generates revenue through its various revenue streams in detail.
About Dream11
Dream11 is an indigenous Indian brand that facilitates interaction and the display of expertise among Indian sports lovers. Using real-life players from upcoming matches, fans may assemble their teams, compete with one another, and earn points depending on how well their players perform on the pitch. Dream Sports is an umbrella brand that includes Dream11, FanCode, DreamX, and DreamSetGo, among others. Dream11 also holds the distinction of being the first fantasy sports platform ever to become a “Guinness World Record”. It was founded in 2008 by Bhavit Sheth and Harsh Jain. The company, which has its headquarters in Mumbai, joined the Unicorn Club in April 2019. In addition to being the primary sponsor of the Indian cricket team at the moment, it was the title sponsor of the 2020 Indian Premier League.
A premium business model allows Dream11 to draw in a big user base and make money through premium services. Dream11 is a sports startup that lets fans showcase their passion and knowledge by creating fantasy teams for real-life matches. Users pick players from an upcoming game to form their ideal team and compete with others on the app. Points are awarded based on real-time player performance. The user with the highest points wins the largest share of the prize money. To join a contest, users pay a fixed entry fee, and only a limited number of participants are allowed per league.
The net profit for Dream11 in FY23 was INR 187.8 crore, up 32% from the previous year. Its business strategy is structured such that it earns money from the joining fees of the contests, which users must pay to take part in paid public or private contests. Turning free users into paying clients can be quite tough and resource-intensive. A lot of people still favor Dream11, even though other websites provide cheaper commissions or don’t charge anything for private competitions (like HalaPlay or MyTeam11). This preference is largely due to its ability to create personalized competitions, which is particularly useful when playing with friends or creating your cricket team.
Dream11 makes money through various streams. Although, Ad networks, such as Google Adsense, do not contribute to Dream11’s earnings. Its revenue streams are discussed below:
Affordable Starting Prices: To fund its platform, Dream11 collects entrance fees from users who wish to take part in sponsored contests.
Earning Commission: When users win prizes based on the real-time performance of the players they select, Dream11 takes a cut of the overall prize pool in addition to the entry fee. This commission, which, as of December 2023, typically amounts to 15% to 20% of the total prize pool, boosts their total earnings. Half of the players in a Dream11 tournament can receive cash awards; the top finishers get the largest share, while the bottom finishers get a smaller portion. Dream11 offers a 50% chance of winning, unlike a lottery. When users have a better chance of winning, they are more likely to participate.
Minimum Withdrawal: A minimum withdrawal quantity of Rs 200 is required. Dream11 has come up with yet another innovative method to keep users coming back. The reason is that you’ll keep trying to play contests till your balance reaches Rs 200.
Platform Fee: Not all of the money that was collected from entries is given out when a contest ends. A portion of this goes to Dream11’s ‘platform fee’ (15%) and the balance goes to the winners.
Dream11 Financials
Dream11 Financials
FY22
FY23
Operating Revenue
INR 3841 crore
INR 6384 crore
Total Expenses
INR 3762 crore
INR 5839 crore
Profit/Loss
Profit of INR 142 crore
Profit of INR 188 crore
Dream11 Financials
In FY22, Dream11 reported an operating revenue of INR 3841 crore, with total expenses amounting to INR 3762 crore, resulting in a profit of INR 142 crore. The financial performance improved in FY23, with operating revenue increasing to INR 6384 crore and total expenses rising to INR 5839 crore. This growth led to a higher profit of INR 188 crore for the year.
USP of Dream11
Dream11 has developed a highly effective marketing strategy, thanks to its data-driven culture and the insights it has gained. Its organic traffic accounts for more than 30% of its total users. The company’s digital marketing and referral programs, combined with its powerful media efforts, have successfully captivated the Indian masses and made fantasy sports a phenomenon in the country.
Dream11 SWOT Analysis
SWOT Analysis of Dream11
Dream11 Strength
The company’s rapid rise to fame and the endorsements of numerous renowned individuals make its expansion easy to track.
Dream11 can experiment with numerous things to increase its growth further because it is one of the leaders in its area.
Dream11 has encouraged people to think about money, make decisions based on facts, and analyze sports.
Dream11 Weakness
Problems with operations.
In the big leagues, the platform costs are too unreasonable, exceeding 25% per contest.
Its technology needs an upgrade.
Dream11 Opportunities
Dream11 is benefiting from the growing popularity of online gaming.
Additionally, the company’s business is expanding as new leagues and tournaments are being organized regularly.
Dream11 Threats
Many individuals still see it as more of a gambling app than a gaming app.
Dream11 has suffered a significant setback as a result of its removal from the Play Store.
Conclusion
Over the past ten years, fantasy sports have seen a tremendous transformation. There is a staggering rate of new apps appearing. This has led to a leveling-off of competition in the fantasy game market. However, to inject some freshness, innovation is required.
Nowadays, Dream11’s competitors all use the same point system and UI, which turns off a lot of players on the first try because they’re always looking for something new. Dream11 has developed and grown rapidly, even though formidable competitors have emerged. With the increasing commercialization of sports, Dream11’s future is bright.
FAQs
What is Dream11 about?
Dream11 is an Indian fantasy sports platform where users can play fantasy cricket, hockey, football, kabaddi, handball, basketball, volleyball, rugby, futsal, American football, and baseball. In April 2019, Dream11 made history as the first Indian fantasy sports company to achieve unicorn status.
Does Dream11 work outside India?
You can participate in leagues on Dream11 after registering, but all transactions must be conducted in INR through Indian banks.
Who founded Dream11?
Bhavit Sheth and Harsh Jain founded Dream11 in 2008.
How does Dream11 work?
Dream11 lets users create fantasy teams using real-life players for upcoming matches. Based on how those players perform in the actual game, users earn points. The user with the highest points wins. To play, users join paid contests with a fixed entry fee and compete against others.
How to play Dream11 and earn money?
Select a Match – Choose an upcoming cricket, football, or other sports match.
Create Your Team – Pick real players from both teams within a set budget.
Join a Contest – Enter paid contests by paying a fixed entry fee.
Earn Points – Your team earns points based on how your selected players perform in the real match.
Win Cash – If your team scores high, you win a share of the prize money.
While on her official trip to London, Finance Minister Nirmala Sitharaman spoke to a group of more than 60 elite UK investors at the India-UK Investor Roundtable and urged them to take the plunge and invest in India.
Sitharaman extolled the virtues of the Indian economy and its banking sector in particular. She maintained that the Indian banking landscape is open to all kinds of investors, and encouraged them to consider investments in sectors like banking, fintech and insurance.
Invest in India
The session put together by the Ministry of Finance put forth India as an investment destination and was dubbed as “Making India an Investment Destination.” The structure of the session was reminiscent of Invest India sessions. Even the choice of speakers was along those lines. Nirmala Sitharaman, finance minister, spoke at this session. On the eve of an important global financial architecture meeting, the G20 Finance Ministers and Central Bank Governors meeting, it was significant for India to highlight its reform journey.
Spotlight on Banking, Insurance, and GIFT-IFSC
Sitharaman accentuated the great prospects that exist in India’s banking and insurance sectors. She mentioned that the country is on track to become the sixth-largest insurance market in the world by the year 2032. She expressed great enthusiasm over this space’s projected growth rate of 7.1 percent CAGR between the years 2024 and 2028, making this sector’s growth rate one of the most dynamic in the G20.
Furthermore, she emphasized that India is moving toward a cycle of T+1 securities settlements, a next-generation step in capital-market infrastructure. With a total market cap of $4.6 trillion, India ranks fourth among the world’s largest capital markets.
She also underlined the GIFT International Financial Services Centre (GIFT-IFSC), India’s premier offshore financial center. With more than 800 registered entities spanning banking, insurance, aircraft leasing, and fintech, GIFT-IFSC offers tax breaks, regulatory simplicity, and the freedom to make transactions in foreign currencies, making it the go-to destination for global capital.
Fintech Surge Captivates Investor Interest
Sitharaman’s comments laid a lot of attention to the fintech sector, which, in her view, is bursting with potential in India. The country’s adoption rate of 87 percent is far above the global benchmark of 64. This aligns with the perception that the proliferation of funding and fintech innovation in the country positions it favorably to capture more of the digital economy.
The government is backing startups and digital innovation, and Sitharaman made that clear at the Mumbai event. She told potential investors they should consider this high-growth ecosystem.
Strengthening India-UK Financial Ties
The roundtable served also as a space for UK investors to give their feedback on India’s policy landscape and express their interest in a more profound collaboration. Several participants, part of the UK investment community, welcomed the reform trajectory and indicated they would be ready for broader engagement.
Sitharaman’s trip comes at the same time as the 13th India-UK Economic and Financial Dialogue, during which she will meet her opposite number, Chancellor Rachel Reeves, in the UK. The talks will focus largely on speeding up trade, working to deepen the economic partnership, and pushing the current Free Trade Agreement negotiations to fruition.
Nitin Konde
