In contrast to his initial term, President Trump appeared disconcerted to the recent chaos in the equity market this time around. Even when there was a week-long selloff, which some analysts said, took away $4 trillion in market value from investors’ hands, there was no immediate shift in the White House’s aggressive trade posture. But behind the scenes, a more pressing concern was brewing: the sharp deterioration in the bond market. It was not falling stock prices but rising yields and a broad selloff in US government debt that forced a change in the Trump administration’s tone.
Bond Selloff Rings Alarm Bells
Bonds issued by the US government are usually thought of as safe investments that people run to in times of trouble. But that confidence was shaken when the yields on US Treasury bonds rocketed up from 3.9 percent to 4.5 percent in just a few days, the highest they’ve been since February. And most of the pressure to push prices down and yields up was coming from the foreign holders of US bonds, especially in Japan and China, who were dumping the debt out of an increasingly panicked sense of what the future holds. The US has over $35 trillion in bonds out there, and these rising yields mean it’s getting to be far more pricey to issue new ones and to roll over old ones. That has direct implications for necessary federal spending programs like Social Security and Medicaid.
A Key Voice Emerges Inside the White House
What also altered the scenario was the return of sway for Treasury Secretary Scott Bessent. A seasoned figure from Wall Street, Bessent had been pushed to the side along with more hawkish advisers in the past few weeks. But with investor confidence being shaken and the bond market flashing warning signs, Bessent’s arguments have gained sway. Given the recent reports, it seems that Bessent was instrumental in securing a 90-day timeout on new tariffs, which is something that obviously Trump signed off on. Bessent’s approach seems to have won out over the more aggressive advice of commerce secretary Howard Lutnick and senior counsel Peter Navarro. His public statement marking this hiatus was a rare moment of moderation from within an otherwise combative administration.
Corporate Credit Markets Face the Ripple Effect
The bond selloff has other implications too, especially for companies that are trying to raise money in a now-very-challenging credit environment. With corporate credit spreads widening and stock valuations tumbling in response to rising rates, companies are facing a more adverse setting in which to raise funds.
Here’s another way to look at it: The last time investors were demanding this kind of premium between US junk-rated and Euro junk-rated bonds, back in 2008, the US economy was in the midst of a slow-motion meltdown.
In a bold shift that reconfigures the global luxury fashion world, Prada has made a move, the Italian fashion house announced its acquisition of Versace in a cash deal valued at about USD 1.4 billion.
This is a big one for Prada, its largest transaction in the company’s history, and it brings one of the most recognizable names in fashion back into Italian hands. Earlier, Versace was under U.S.-based Capri Holdings for about seven years. Expected to close in 2025, the acquisition signals that Prada wants to be among the top players in the luxury game.
Challenges Shape a Lower Valuation
Capri Holdings, parent company of not just Versace but also Michael Kors and Jimmy Choo, originally picked up the Italian fashion house for about $2.1 billion in 2018. But a series of recent financial reports told a troubling tale: Although revenue for the luxe label rose 17 percent to $240 million in the year that ended last June, profits fell 44 percent, to just $27 million. Even the 17 percent jump in revenue wasn’t terrific when you consider that it was growing from a quite low base. The same reports warned of likely downturns in both revenue and profits, in part because of more downturns in the flashy luxury segment of the overall luxury market.
Leadership Changes Set the Stage
In the weeks leading up to the acquisition’s announcement, Donatella Versace left her position as creative director, a role she had held since 1997, when she took over after her brother, Gianni Versace, the brand’s founder, was killed. Dario Vitale, who has worked for the youth-oriented label Miu Miu, under Prada’s umbrella, is now leading the Versace brand. His appointment comes as part of a strategy to refresh Versace’s appeal among younger consumers. With this shift, Donatella takes on a more ambassadorial role. Miu Miu under Vitale has a shared vision with Miu Miu under Donatella.
Prada Eyes Global Expansion Despite Tariff Risks
The acquisition moves forward despite ongoing trade tensions that threaten the global luxury business. Rising tariffs on European goods, imposed by former U.S. President Donald Trump, made it tougher for companies like Capri to turn a profit on imported high-end goods. Those economic clouds haven’t fully cleared, but they didn’t stop Prada from acquiring the jewelry brand. To the contrary, it signals Prada’s solid long-term vision, one that’s about building not just a far-flung luxury portfolio but also a more competitive Prada in a market growing ever more consolidated.
Dove is an American personal care brand owned by Unilever, which has gone above and beyond the traditional purpose of selling beauty and body care products to its customers.
The company has now become a household name because of successful marketing campaigns that are devoted to women of different ages, sizes and ethnicities. Dove’s products are marketed to help individuals find their internal beauty, something that soap cannot wash away.
Dove has established a distinctive brand identity by offering a diverse range of products and executing an impactful marketing approach that sets it apart from the crowded beauty industry.
The company believes in manufacturing quality products that are cleansing and feminine, the characteristics women look for in a product. The goal of the company is to build positive self-esteem and inspire women and young girls to reach their potential.
The brand values of Dove are self-love, empowerment, and beauty, which it achieves by creating campaigns such as the self-esteem project and the Real Beauty campaigns. By implementing effective marketing campaigns, Dove has successfully established a distinct reputation and differentiated itself from the competition while simultaneously increasing brand awareness.
According to Dove, the campaigns started a global conversation about the need for a wider definition of beauty after the study proved the hypothesis that the definition of beauty had become limiting and unattainable.
In recent years, companies have come up with new ways of marketing and emotive advertising campaigns, and Dove has used this in its marketing strategy to connect with their brand on a personal level.
By introducing campaigns and projects, the company has a chance to make a range of powerful videos and images based on research projects with the aim of making women feel good about themselves. All brands should have a story to tell or convey values in their branding which can be attributed to real life.
In this blog, we will take an in-depth look at the marketing strategy of Dove, how it has evolved, and how it sets the brand apart from its competitors in the beauty industry.
Dove is a personal care brand from the United States of America and belongs to Unilever. The company was invented by an American chemist named Vincent Lamberti. The soaps of the brand have been the trademark product of Dove, which was originally from the United Kingdom.
Dove manufactures its products in Argentina, Australia, Bangladesh, Bulgaria, Brazil, Canada, China, Egypt, Germany, India, Indonesia, Iran, Israel, Ireland, Japan, Mexico, Netherlands, Pakistan, Philippines, Poland, South Arica, South Korea, Thailand, Turkey, Russia and the United States.
Dove provides a comprehensive array of products for men, women, and babies and distributes them in over 150 countries. The iconic logo of Dove features a silhouette of a bird. The brand was established in the 1960s with the launch of the Dove Bar and Dove Beauty Bar. The uniqueness of Dove’s products, specifically its claim of offering a soap that not only cleanses but also moisturizes the skin, garnered significant attention and set the brand apart from others in the market.
In the 1970s however, Dove started extending its product line after it gained a lot of popularity for being the mildest soap that is gentle for the skin. Soon enough, the brand products were highly recommended by physicians.
The initial marketing years were different as the advertisements focused on delivering authentic soaps that, unlike other soaps, moisturized skin rather than just washing it. The company then started creating advertisements that featured their customers and common women instead of models.
By the 90s, the company had grown to $200 million, and currently, the company was valued at approximately $5.4 billion in 2024. Its products are sold in nearly 150 countries. The company attributed its success to building a good reputation among women of various countries with the smart and emotional tactics used in its marketing strategies.
Dove Target Audience
The brand has launched many campaigns over the last decade to help educate and change people’s perceptions of women’s beauty. So, Dove’s products try to influence people both physically and emotionally with the positive characteristics of being friendly and outgoing. This is why the main target market or the audience of Dove is comprised of 18 to 35-year-old women who value natural beauty. This target audience is also highly engaged women who are active on digital and social media.
The target market of Dove also comes from the middle and upper class and are those who want to take extra care of their bodies. Women also prefer to buy products that have minimal to no chemical effects on their hair or bodies, and Dove fits that description.
Dove achieves tremendous reach towards the target customers via the empathetic marketing strategy. With the help of campaigns, Dove addresses the larger issues among different age groups of women and raises the brand’s position in the buyer’s eyes.
Additionally, Dove has also expanded its product offerings to cater to men and babies, broadening its target audience to include families and individuals looking for personal care products that cater to their specific needs.
Dove Marketing Strategy
Dove has more pros than cons when it comes to its product line. The pros of its products for women are its primary ingredients which are synthetic surfactants along with palm kernel and other vegetable oil and salts derived from animal fats.
While freshness and moisturizing properties are an added advantage of Dove products for women, its venture into Baby Dove has been an excellent marketing strategy. Dove’s branding strategy focuses on real beauty and self-confidence, using authentic messaging and real people instead of models to promote body positivity and self-esteem.
As one of Unilever’s most iconic brands, Dove needs constant effective marketing campaigns to stay in the beauty industry, which is already highly competitive. By using out-of-the-box campaigns and innovative advertisements in its marketing strategies since the 90s, Dove has been able to retain its market position very well.
Here’s a look at the creative and effective Dove Marketing Strategies:
Unique and Interesting Ways of Advertising: Dove has a very unique tactic when it comes to commercials. It does not use tried and tested methods of advertising by using well-known celebrities and models, Dove uses real people or its loyal customers for the commercials. This helped the company to build its brand image, reach out to its customers, and form a connection with its audience.
Dove 7 Day Test – Dove Marketing Strategy
Emotional Appeals and Social Causes: Dove’s marketing strategy often centers around emotional appeals and social causes, such as body positivity and inclusivity, rather than just product benefits and performance. This approach has helped the brand build a strong emotional connection with its target audience and establish a positive brand image. Over time, companies have started giving importance to people’s attitudes, especially towards the consumption patterns of their target audience. Dove’s promotion strategy centers around emotional storytelling, social campaigns, and partnerships with experts to engage audiences and promote messages of self-care and real beauty.
Market Products That Are Healthy for the Customers: The main benefit of Dove’s products is that it is healthy and gentle for the skin. Dove offers a wide range of products that are meant to moisturize and not just to clean the skin, but good quality products are not enough as you also need to have good marketing. Dove understands how customers do not relate to unattainable standards being put out on advertisements these days, which is why the advertisements of Dove always have common people embracing their natural beauty and encouraging others to use the products as it improves not just skin but one’s self-esteem.
Dove Makes Sure It Supports Women’s Empowerment: The main aim of Dove’s marketing strategy is to promote real beauty among women to represent women of different colours, countries, ages, etc. This is why the company comes up with many marketing campaigns that try to break the beauty stereotypes that are portrayed in the media and create a more inclusive version of beauty in the media. Dove believes in promoting beauty in its purest form to show that everyone is beautiful without makeup or picture-perfect bodies. This has become a compelling social mission of Dove to build women’s self-esteem ever since. This approach has been effective in building trust and credibility with its target audience, as well as in appealing to a wider demographic.
Dove Digital Marketing Strategy and Social Media Marketing: Dove has leveraged digital and social media platforms to reach its target audience, engage with them, and build brand awareness. The brand’s campaigns on social media often go viral, generating significant exposure and driving sales.
Unique Product Offerings: Dove has offered a range of unique and innovative products that cater to specific skin care needs, such as its “Dove DermaCare” line for women with curly hair, setting it apart from its competitors.
These creative and effective marketing strategies have helped Dove establish a strong brand image and drive sales, making it a leading brand in the personal care industry.
Popular Marketing Campaigns of Dove
Dove has managed to create a unique and record-breaking campaign that has won the hearts of its customers over and over again. The company has been able to accomplish its success by investing in thoughtful, emotion-driven, empathic and sophisticated marketing strategies. Because of this, Dove has transformed from making campaigns that were activity-based to stunt marketing or large content creation.
The campaigns of Dove have always been conventional and thought-provoking. The campaigns below continue to reinforce Dove’s brand positioning while providing more advertisements that the audience can interact with and relate to.
These are some of Dove’s most notable marketing campaigns that helped the company to stay on top of the beauty industry for years:
Choose Beautiful Campaign
Dove started the #ChooseBeautiful Campaign, whose main focus was to help women embrace their own natural beauty and unique selves. In order to make a video on this concept, the company reached out to women from five different cities (Shanghai, Delhi, London, Sao Paulo, and San Francisco) around the world and tried researching the different cultures and how it influences the choices women made when it came to buying products to their bodies.
In this campaign, a survey was held where it had two signboards depicting “Average” and “Beautiful” put on gateways of shopping centres to see how women of these cities consider themselves.
Dove Choose Beautiful Campaign
The campaign showed some women confidently entering through the “Beautiful” door while most others entered through the “Average” door. In the end, the women were interviewed on why they thought they were average when asked again whether they would choose “beautiful”. The women confidently moved through the “Beautiful” door with a smile.
The Real Beauty Campaign
Dove launched the iconic Real Beauty Campaign in 2004 that aimed to change, educate and inspire women on the actual definition of beauty and to make them feel comfortable in their own skin.
The pictures of regular women instead of the professional models were put up on billboard advertisements with messages inviting viewers to vote on whether a woman was “Fat or Fab” or “Withered or Wonderful” with the results to be displayed on the billboards.
Dove Real Beauty Campaign
Another experiment that was part of this campaign was in 2013 where FBI-trained Forensic artist Gil Zamora came for the campaign of Dove’s Real Beauty sketches where he made two sketches of each woman, one as described by the woman herself and another described by another person.
When he revealed two sketches, it was shown that the one described by another person was happier and fresher, which made the women emotional and conscious about the fact that they were more beautiful than they saw themselves as.
The result of the experiment showcased how more than 80% of the women were not comfortable with their bodies. The video of this experiment got more than 50 million views within 12 days.
Sales for Dove jumped from $2.5 to $4 billion within the ten years of its release. The Real Beauty campaign also won two ad awards to this date which is because it portrayed how women have to deal with unrealistic beauty standards while addressing the insecurities that women had to face. It brought a higher purpose to the brand and resonated with customers on several levels.
The Ad Makeover Campaign
Dove created an ad makeover campaign with interactive elements so women can change the way advertisements portray beauty. Users can regard negative things about ads such as weight loss or cosmetic surgery with positive messages designed by Dove.
Dove went one step further by searching for ads that had words with negative connotations such as Plastic surgery, Holiday, I hate my body, Bikini, Gym, or Diet.
Then Dove gave these ads a makeover by just replacing these words with good and positive ones, so none of the ads with these words can be shown. These advertisements went viral on Facebook as they spread the message of self-love.
Dove Ad
Over the span of a few years, over 171 million positive banners were displaced and reached 5.5 million unique women users. Over 70% of the women responded that they felt more beautiful through the campaign.
The #ShowUs Campaign
In the #Showus campaign, Dove partnered with Getty images in 2019 to create the world’s largest photo library which was to be created by women who wanted to change the stereotypes of beauty and show women on what real beauty was.
Dove #ShowUs Campaign
This campaign features more than 500 images of 179 women from various countries and was also photographed by 116 female and non-binary photographs. This project was the winner at the 2019 Cannes Silver Glass: The Lion For Change as it allowed everyone to use the images and join the movement of empowering women.
#DetoxYourFeed
Dove #DetoxYourFeed Campaign
The campaign aims to educate young people about the impact of social media on self-esteem. With many spending a significant amount of time online and being exposed to unrealistic beauty standards, the initiative provides videos and educational resources to help boost self-confidence and reduce anxiety and stress caused by social media.
A short video was also created to guide parents and caregivers on how to talk to their children about the negative effects of social media. Additionally, a virtual event featuring a psychotherapist was held to discuss this important issue.
Conclusion
Dove has managed to remain at the top of the beauty industry by coming up with unique, emotional, empathetic marketing strategies. Through thoughtful campaigns, Dove has managed to make a change by making women feel confident and comfortable in their own skin and has successfully made women around the world feel beautiful in the way they are.
By truly understanding and capturing consumer concerns and executing campaigns with distinguished content, unlike other beauty companies Dove is able to maintain a representative for “real beauty” and empower women worldwide.
FAQs
What is Dove’s target audience?
The main target audience of Dove is comprised of 18 to 35 years old women that value natural beauty.
What is the history of Dove’s marketing strategy?
Dove’s marketing strategy has evolved over the years, with a focus on promoting positive body image and self-esteem for women. The brand’s “Real Beauty” campaign, launched in 2004, marked a significant shift in this direction.
Who is the manufacturer of Dove?
Unilever is a British multinational company that owns the beauty brand Dove.
What makes Dove unique?
Dove does not use celebrities in its campaigns it uses real people which makes it stand out among other beauty brands.
What are some of the key elements of Dove’s marketing strategy?
Dove’s marketing strategy emphasizes emotional appeals, social causes, and empowering messages aimed at women. The brand often uses real women of diverse ages, sizes, and ethnicities in its advertising to promote body positivity.
How are dove beauty products different from other companies?
Dove products are different as they also moisturize the skin than just washing it.
How has Dove’s marketing strategy changed over time?
Dove’s marketing strategy has become increasingly inclusive and socially conscious over the years. The brand has expanded its focus beyond just body image to address issues like aging, skin care, and underrepresented communities.
What is the mission of Dove campaigns?
Dove’s campaign aim in bringing out the self-esteem in women, to feel beautiful in their own skin and to break stereotypes.
How does Dove’s marketing strategy compare to those of its competitors?
Dove’s marketing strategy stands out among its competitors by focusing on social causes, emotional appeals, and inclusivity. While other personal care brands may prioritize product benefits and performance, Dove’s marketing emphasizes the emotional and social impact of its products.
The US-based financial arm of edtech giant Byju’s, called Byju’s Alpha, has filed a lawsuit against the company’s co-founders in an American court.
Byju’s Alpha claims that Raveendran, Divya Gokulnath, and one former top executive, Anita Kishore, directed or allowed the transfer of over $533 million, the “Alpha Funds”, to be transferred to other, seemingly unrelated group entities. According to the complaint, the Alpha Funds were sent off without any recourse back to Byju’s. The complaint claims that over half a billion dollars went missing with the co-founders’ and Kishore’s knowledge or direction.
Co-Founder Denies Accusations, Points to Conspiracy
In response to the lawsuit, Raveendran strongly denied the claims, calling them baseless and part of a broader strategy by Glas Trust, the lender’s trustee, to take control of the edtech firm. He said the allegations are just another instance in what he calls a larger, ongoing campaign of misinformation by Glas, whom he accuses of acting unlawfully.
“This lawsuit is a part of Glas’ conspiracy to wrestle control of Byju’s through all possible nefarious means. It is nothing but another cog in the wheel of lies that Glas, the illegal representative of disqualified lenders in the US, has been rotating for a long time now,” Raveendran said.
According to Raveendran, a court affidavit had already accounted for the full use of the loan funds, down to the last dollar, but this was allegedly ignored in favor of pushing litigation.
Criminal Allegations Against Lenders Surface
Raveendran, countering the accusations against him, raised serious allegations that could violate the U.S. Foreign Corrupt Practices Act (FCPA). He claimed that individuals associated with the lenders had engaged in bribing an Indian judicial official. Raveendran specifically named people from Redwood, HG Vora, and Glas in this accusation. If proven, these claims could lead to some severe international legal headaches for all the individuals and entities involved. Raveendran also noted that Glas is already facing a criminal investigation in India, which could make their role in all this even messier.
Key Transfer Under Scrutiny
This week, court filings were reviewed that pertain to the alleged diversion of funds that involve transferring a limited partnership interest worth over $540 million in Camshaft Capital Fund. The lawsuit claims that this transfer, done March 31, 2023, was made from the Alpha to a non-guarantor affiliate, Inspilearn, and that this was done without any compensation. The complaint portrays the action as simply the leadership team trying to pull off a “lawless scheme” since they’d just defaulted and were under pressure. Now that the case is in court, it seems there’s going to be even more visibility on just how precarious the edtech startup’s governance and finances are.
In a major leap for India’s artificial intelligence (AI) ecosystem, IIT Madras has partnered with California-based deep tech startup Ziroh Labs and the IIT-M Pravartak Technologies Foundation to establish the Centre of AI Research (CoAIR). The highlight of this collaboration is the unveiling of Kompact AI, an AI platform that enables foundational models to run on everyday CPUs, removing the need for expensive GPUs.
This development could change how AI is accessed and used across the country, especially by startups and small businesses that often lack access to costly GPU infrastructure.
Kompact AI: Making Advanced AI Work Without Expensive Chips
Kompact AI is a new platform built to run large AI models on everyday CPU-based machines. Developed by Ziroh Labs with support from IIT Madras, the system can handle complex models like Meta’s Llama 2, Alibaba’s Qwen2.5, and DeepSeek—without the need for costly GPUs. Instead, it works efficiently on standard processors like Intel Xeon, already used in many office laptops and desktops.
Kompact AI aligns with India’s “AI for All” mission, aiming to make AI more accessible, cost-effective and scalable.
In a recent live demo, Ziroh Labs showed Kompact AI in action on a regular laptop fitted with an Intel Xeon processor. The platform successfully ran queries on high-performing AI models, proving that powerful AI is now possible without specialised hardware.
To date, 17 AI models have been optimised to run through Kompact AI. These include some of the most demanding language models available today. Ziroh Labs and IIT Madras jointly carried out performance and accuracy tests to ensure reliability. It has also been tested on popular chips from both Intel and AMD, confirming that it can operate across a wide range of systems already in use.
Traditionally, models of this size required powerful GPUs, such as those offered by Nvidia, which often cost anywhere between INR 10 to INR 20 lakh. These chips are not only expensive but are also hard to source as they remain frequently out of stock due to global demand. For most startups in India, this made it difficult to work with cutting-edge AI.
Kompact AI removes this barrier. It is designed to run offline and doesn’t depend on cloud infrastructure, making it a practical solution for regions with limited or unstable internet. For a country like India, with thousands of startups and many operating in Tier II and III cities, this could be a game-changer.
By cutting hardware costs and simplifying AI access, Kompact AI may open the door for more innovation and real-world adoption of AI across sectors like education, healthcare, logistics, and governance. It shows that high-performance AI can be both accessible and affordable.
A Step Towards Accessible and Inclusive AI
The Centre of AI Research, jointly established by IIT Madras and Ziroh Labs, aims to make India a global hub for accessible AI. The goal is not just to develop cutting-edge technology but also to make sure that it reaches a wider base, including startups, students, and enterprises that cannot afford costly infrastructure.
India has over 1.5 lakh startups, and a large number of them are building tech-based solutions but struggling to keep up due to infrastructure costs. With this new development, the playing field is starting to level out. It can surely support more AI-based innovation, enable research and development at universities, and create new opportunities for businesses in Tier 2 and Tier 3 cities.
This initiative also strengthens India’s position in the global AI race. Instead of being dependent on costly imports and cloud subscriptions, Indian companies can build and deploy AI models locally, reducing costs and improving data privacy.
A Big Step for India’s Tech Future
This launch is indeed a big-time win for India’s technology and startup sectors. In a world where access to hardware limits who gets to innovate, Kompact AI removes the barrier.
It shows a shift in how India is deciding to solve its own AI challenges, not by running after what is trendy but by focusing on cost-effective, scalable solutions that can work well in the Indian conditions.
While global companies dominate the high-end AI race, platforms like Kompact AI open the doors for grassroots AI innovation. With IIT Madras and Ziroh Labs leading the way, this could mark the beginning of a strong new phase in India’s growth story.
The big question now is: Will this spark a wider change in how India builds and uses AI? If anything, this signals that AI in India now seems to be within reach for many.
According to various reports, BluSmart Mobility, an electric taxi-hailing firm that is currently experiencing financial difficulties, has postponed its March salary payments. Cofounder Anmol Singh Jaggi promised in an email to the staff that all outstanding debts will be paid by the end of April. Jaggi stated in an email that there will be a little delay in processing salaries because of present cash flow issues. The firm would like to reassure its employees, nonetheless, that all outstanding payments will be paid by the end of April. He said that the company will be releasing pay cheques in stages, beginning with the lowest pay grades and working up, to guarantee equity and consideration for those who might be more affected. BluSmart was established in 2019 by Jaggi and Punit K. Goyal and provides EV ride-hailing services as well as charging stations in Bengaluru and Delhi NCR. In January of this year, it extended its services to Mumbai and maintained a presence in Dubai.
Refex Industries cancelled its agreement with Gensol Engineering to purchase 2,997 electric vehicles a few weeks ago. Gensol EV Lease Pvt Ltd, Gensol’s EV financing division, agreed in January to sell 2,997 EV vehicles—originally leased to BluSmart—to Refex Green Mobility Limited (RGML), a subsidiary of Refex. Before that, rumours circulated that Uber was in preliminary discussions to buy BluSmart, a claim the latter once more refuted. Additionally, it was stated that the startup’s activities in Dubai were shut down in mid-March, and its intentions to expand its services in Saudi Arabia were shelved. According to the reports, BluSmart had a top-level departure as of March of this year. Vice President Priya Chakravarthy, Chief Technology Officer Rishabh Sood, Chief Business Officer Tushar Garg, and Chief Executive Officer Anirudh Arun have all left. Former vice president Nandan Sharma will assume the role of chief executive officer.
Furthermore, it was claimed that BluSmart had defaulted on INR 30 Cr of bonds in early February. Despite this, the company clarified that it is on track to establish a strong brand that is bolstered by strategic development, a greater emphasis on premium offerings, and an expanding user base.
Financial Outlook of BluSmart
So far, BluSmart has raised $180 million through a combination of loan and equity fundraising rounds since its founding. Investors including bp Ventures, Venture Catalysts, Green Frontier Capital, responAbility, and Deepika Padukone are among those who have contributed to these investments. Regarding financial performance, the business stated that its operational revenue increased by about 245% from INR 4.01 Cr in FY22 to INR 13.84 Cr in the year that ended on March 31, 2023. In the meantime, BluSmart reduced its loss to INR 14.89 Cr in FY23, which is over 58% less than the INR 35.37 Cr it lost the year before.
This article has been contributed by Shriya Seshadri, Founder and Creative Director, Summer Owl Studio.
Before every blockbuster movie, there’s a story. A narrative that convinces investors of its potential and captivates viewers with more than just star power or high-budget effects. People connect with narratives. A strong personality can persuade, while certain traits in another might create an instant aversion.
To crack the visual identity for your brand, you need to start by laying down a solid foundation. A story that becomes your creative compass.
From the colour palette you choose to the typeface that defines your brand, it all comes down to one essential question: how do you want your brand to come across? Do you want to feel like Disney, where everything exudes playfulness, whimsy and magic? Or would you rather be more like Tesla, clean, minimal and sharply futuristic?
In this guide, we’ll walk you through the process of creating a visual identity that not only reflects your brand’s narrative but also genuinely connects with your audience. Whether you’re launching something new or reworking something old, this framework will help you create a brand identity that feels consistent, intentional, and impossible to ignore.
It really just comes down to answering three simple questions. But answering them well.
1. Who’s Your Audience
People don’t just buy products or services. They buy how something makes them feel. If you can’t tap into your audience’s psyche and tailor your communication to them, you’re just throwing ideas into the void.
Start with:
Who are my ideal customers?
What are their needs, preferences and pain points?
How do they engage with brands similar to mine?
Once you start seeing the world through their eyes, you can build a brand that actually sticks.
Take Birds of Paradyes. This hair colour brand didn’t reinvent the wheel. But what they did do is look at the Indian market and ask, “What’s missing here?” The answer: representation and relatability.
Even the name plays with a sense of rebellion and belonging. “Birds of a feather flock together.” Hair colouring in India used to be seen as offbeat or edgy, something not everyone felt confident trying. Paradyes changed that. Their packaging is loud and proud. The illustrations on their packaging feature brown-skinned women confidently owning their colour choices. It’s not just hair dye. It’s a form of expression. And it works, because it was made for the people who needed to see themselves on the box.
Paradyes
2. Where Are You Based
Your brand doesn’t exist in isolation. It exists in culture. And cultural context matters now more than ever.
Does your brand name mean something strange or inappropriate in a regional language? Does your colour palette connect with or conflict with local symbolism? These things might seem minor, but they can quietly shape how people respond to your brand.
Let’s take a look at Paper Boat, for example. This Indian beverage brand didn’t try to look international. They leaned into everything local. The name immediately pulls you into a memory. Rainy days, muddy puddles, and childhood. Their drinks reflect that same familiarity – Aam panna, jaljeera, thandai. Their packaging feels very desi, with their vibrant colour palette and simple illustrations.
Paper Boat feels like it belongs here because it was designed with context. And that’s what makes it feel so real and so relatable.
Now that you know who your audience is and where your brand lives, it’s time to look inward. Your story is the why behind it all. It’s what keeps everything connected.
This is also where you define your product’s purpose. What problem are you solving? Why does this product deserve to exist? What makes it different from everything else in the market?
Ask yourself:
What inspired you to create this product?
What challenges did you face and overcome?
What makes your journey yours and no one else’s?
A strong story becomes the thread that ties all your visuals together. Without it, even the best design will feel hollow.
Take BookMyShow – they turned ticket booking into something exciting. Their entire brand is built around the promise of entertainment. From the second you land on their app or website, you feel it. The visuals are energetic. The typography feels bold and loud. You can almost hear the crowd before the concert has even started. That’s storytelling, and it’s what makes their brand feel alive.
Let your story take the lead. Let it shape your tone, your visuals and your design decisions. When your narrative is clear, everything else becomes easier to map out.
BookMyShow
Bringing It All Together: Design and Consistency
Once the foundation is in place, it’s time to bring your brand to life visually.
Start with your logo. This is often the first thing people see, so it should feel intentional. Remember, it’s always going to be functionality > aesthetics. So, keep it simple, memorable, and reflective of your brand’s personality. Whether it’s a logotype, an icon, or a symbol, make sure it works across all formats – from a website header to a circular Instagram profile picture. Scalability and adaptability are of the essence.
Next, your packaging. If you’re launching a physical product, this is a huge part of your visual identity. Good packaging is more than just pretty. It’s purposeful. It should reinforce your brand story and make your customer feel something before they’ve even tried the product. And, remember, it is not important whether you like it; the real question is, will your target audience like it?
And finally, social media. This is where your visual identity gets tested daily. It’s not enough to look good just on launch day. Your brand needs to stay recognisable across different formats and types of content. Create a bank of templates. Set guidelines for photography, tone of voice, and even what kind of emojis you use. Consistency doesn’t mean sameness, it means coherence.
Whether someone sees your Instagram post, unboxes your product, or visits your website, they should immediately feel like they’re interacting with the same brand. Otherwise, you’re setting up your brand to be confusing and ultimately forgettable.
Final Thoughts
Creating a visual identity is not about picking trendy colours or playing with type. It’s about building something that feels intentional, consistent, and rooted in a clear sense of purpose.
By asking three simple questions — who’s your audience, where are you based, and what’s your story — you give your brand a foundation worth building on. The rest, from logos to packaging to your Instagram grid, becomes a series of smart decisions that align with that foundation.
So take your time. Be honest about your answers. And let your story show up in every detail.
Fintech giant Pine Labs has now obtained the National Company Law Tribunal’s (NCLT) final approval to combine its Singaporean and Indian businesses, marking another step forward in its reverse flipping journey. Consequently, current shareholders of the Singaporean company will receive shares in Pine Labs. According to a corporate spokeswoman, the alignment supports the company’s long-term goal of providing value to stakeholders, partners, and customers while also aiming to improve operational efficiency. This occurs months after Pine Labs was given preliminary NCLT approval in August to move its headquarters from Singapore to India.
Move is Aligned to Prepare for IPO
Pine Labs’ intentions to change its domicile are consistent with its prospective $1 billion IPO aspirations. Additionally, it has already selected five bankers for its initial public offering (IPO), including Axis Capital, Morgan Stanley, Citigroup, JP Morgan, and Jefferies. The company appears to be far from reaching profitability, even though its initial public offering (IPO) is quickly approaching. Its net loss increased from INR 56 Cr in the prior fiscal year to INR 187 Cr in FY24. However, compared to INR 1,281 Cr in the prior fiscal year, its operational revenue in FY24 was INR 1,317 Cr. Pine Labs is making its second attempt to go public. Due to adverse market conditions, its initial aspirations to list on US markets were postponed.
About Pine Labs
Pine Labs, which was founded in 1998 by Lokvir Kapoor, Rajul Garg, and Tarun Upadhyay, provides complete payment solutions. The services of Pine Labs include online payment gateways and point-of-sale terminals. Currently, it has more than 5 lakh merchants in Southeast Asia, the Middle East, and India. The company’s sponsors include Temasek, PayPal, Mastercard, and Peak XV Partners. Among its rivals are Paytm, PhonePe, RazorPay, and others. After Paytm’s $2.5 billion listing in 2021, Pine Labs’ IPO will be the biggest by an Indian fintech business if it is successful.
IPO Getting More Popular Among Startup Sector
Due to a robust IPO market and a resurgence of investor interest in tech equities, a number of technology businesses intend to go public in 2025. Lenskart, an eyeglasses startup, has contacted investment banks to present for the mandate for its possible initial public offering (IPO), which may raise $1 billion. Groww, a stock broker, had selected five investment banks for a $1 billion initial public offering. In the near future, startups like SoftBank-backed OfBusiness, contract maker Zetwek, and financial unicorn Pine Labs hope to raise $1 billion through initial public offerings (IPOs). Up to 25 firms hope to debut on the public market in 2025.
A brand ambassador is a person who represents a corporation and serves as its “face.” The candidate should ideally be a tastemaker in their community, with plans to sell the brand through existing networks and contacts. In addition, a brand ambassador will represent her company at special events, where she may provide product demos or distribute samples.
Rohit Sharma is a popular cricketer for brand endorsement in India. Only Virat Kohli and Jasprit Bumrah are in the A+ category of the BCCI’s yearly contract, and Rohit Sharma is one of them. The contract pays him a total of Rs 7 crore every year. Furthermore, the BCCI pays each of its sportsmen Rs 15 lakh per Test match. The match price is Rs 6 lakh for an ODI and Rs 3 lakh for a T20I. Rohit is a multi-format player for India.
Apart from cricket, where he is required to support products such as Jio and others as part of his affiliation with the team. Rohit is an independent brand endorser for a number of companies. He promotes brands such as IIFL Finance, Vega, Glenmark Pharma’s Candid Powder version, Dr Trust, Noise, Oakley, Ceat, Hublot, and many more. Rohit Sharma is estimated to earn roughly Rs 7 crore from brand endorsements.
JioCinema collaborated with Rohit Sharma for TATA IPL, titled ‘Hitman Joins the Party!’ The Indian national cricket team captain is seen walking in, accompanied by a stylist, assistant & makeup artist.
Rohit proudly identifies himself as the “opener” for team JioCinema, but the narrator unexpectedly labels him as the “tailender”. The narrator then humorously adds, “Don’t mind, but before you,” indicating that he isn’t the first to watch IPL on JioCinema.
Oral B
In a recent video campaign for Oral-B Criss Cross, the brand announced the most celebrated cricketer, Rohit Sharma, as its brand ambassador. The campaign was creatively designed and brought to life by DDB Mudra.
He emphasized that a confident smile can make a big difference on and off the field. This partnership highlights the importance of taking care of your teeth, just like you would train for a match. It’s a simple yet powerful message from a sports icon we all admire!
Swiggy
Swiggy is one of India’s go-to food delivery apps, it isn’t just about bringing your favorite meals to your doorstep anymore. This time, they’ve brought cricket superstar Rohit Sharma and his wife, Ritika Sajdeh, into the mix for their latest campaign, “Yeh Se Leke Woh Tak.” The ad?
It’s pure fun. Picture this: Rohit, in his usual laid-back style, keeps casually asking for things—tea cups, a charger—like they’ll magically appear. Ritika, ever the problem-solver, simply adds them to the Swiggy Instamart cart. No fuss. No running around. Just tap, order, and relax.
Max Life Insurance
Max Life Insurance is all about securing futures and giving families peace of mind. As one of India’s top life insurance providers, they offer plans that aren’t just about policies—they’re about protecting dreams and ensuring long-term financial stability.
To bring this message to life, Max Life teamed up with cricket icon Rohit Sharma and his wife, Ritika Sajdeh, in a heartwarming ad campaign. The ad wasn’t just about numbers or policies; it was about the real, emotional side of financial planning.
It followed Rohit and Ritika’s journey as they made decisions to safeguard their family’s future—something every couple can relate to. And the impact? Huge. The campaign struck a chord with audiences, leading to a noticeable spike in customer interest and positive brand sentiment. Turns out that when a trusted name talks about protection, people listen.
RS by True Elements
RS by True Elements teamed up with Rohit Sharma to promote a special range of breakfast and snacks crafted for those who refuse to compromise on taste or nutrition.
Packed with wholesome ingredients and powerful flavors, every bite is designed to keep you energized. Whether you’re gearing up for a big day, crushing a workout, or just need a quick, guilt-free snack.
Fuel up like a champion, stay at the top of your game, and make every moment a winning one—just like The Hitman himself!
Hublot
Hublot – Rohit Sharma Brand Endorsements
Luxury Swiss watchmaker Hublot joined hands with Rohit Sharma, making him an official brand ambassador and strengthening its connection with cricket enthusiasts.
Known for precision, innovation, and elegance, Hublot found the perfect match in Rohit—one of India’s most celebrated cricketers, admired for his consistency, leadership, and grace under pressure.
The partnership was celebrated with a special campaign featuring Rohit sporting Hublot’s luxury watches, reinforcing the brand’s presence in the cricketing world.
Adidas
Adidas – Rohit Sharma Brand Endorsements
When Rohit Sharma and Adidas joined forces for the “Impossible is Nothing” campaign, it was more than just an ad—it was a statement. The ad captured Rohit in the zone, locked into his intense training sessions, powered by Adidas’ high-performance sports gear. It wasn’t just about cricket; it was about resilience, pushing limits, and proving that no challenge is too big.
Adidas couldn’t have picked a better ambassador. Rohit’s game isn’t flashy, but it’s powerful. He’s known for his quiet determination, his ability to rise to the occasion, and his relentless pursuit of excellence—qualities that align perfectly with Adidas’ brand philosophy.
Dr Trust
Dr Trust – Rohit Sharma Brand Endorsements
One of the popular healthcare brands, Dr Trust, announced Rohit Sharma as its brand ambassador, reinforcing its commitment to health and wellness. Dr Trust specializes in advanced monitoring devices that track vital health parameters such as blood pressure, oxygen levels, respiration rate, and pulse rate—essential tools for proactive health management.
With Rohit on board, the brand aimed to make health monitoring a household habit, especially among fitness enthusiasts, athletes, and everyday users. Through engaging campaigns and digital promotions, he emphasized how regular health check-ups, even at home, can lead to a healthier, more informed lifestyle.
Walkaroo
Walkaroo – Rohit Sharma Brand Endorsements
Leading footwear brand Walkaroo teamed up with Rohit Sharma as its brand ambassador, bringing together style, comfort, and performance in one powerful collaboration.
Known for its trendy yet durable footwear, Walkaroo aims to connect with young, dynamic consumers who seek both fashion and functionality in their everyday wear.
As a cricketing icon, Rohit Sharma embodies resilience, confidence, and effortless style—qualities that align perfectly with Walkaroo’s brand philosophy.
Through this partnership, Walkaroo launched engaging campaigns featuring Rohit, encouraging people to “Walk with the Best” and make bold moves, both on and off the field.
Rasna
Rasna – Rohit Sharma Brand Endorsements
Rasna, India’s largest manufacturer and exporter of beverages, brought Rohit Sharma on board as its brand ambassador. Known for its refreshing drinks that have been a household favorite for decades, Rasna found the perfect face in Rohit—someone who embodies energy, reliability, and a deep connection with Indian families.
As the star of Rasna’s television and digital campaigns, Rohit promotes the brand’s wide range of beverages, making them even more appealing to fans across all age groups.
TAGG
TAGG – Rohit Sharma Brand Endorsements
In September 2021, tech-driven lifestyle electronics brand TAGG welcomed Rohit Sharma as one of its brand ambassadors, a move designed to elevate its presence in the competitive tech market.
Known as “The Hitman” for his power-packed performances on the cricket field, Rohit brings the same energy and reliability that TAGG promises in its products. His massive fan following and strong influence makes him the perfect fit to connect with a wider audience, helping TAGG strengthen its position in the lifestyle electronics space.
With this partnership, TAGG aims to blend innovation, style, and performance—just like Rohit does in his game.
Booking.com
Booking.com – Rohit Sharma Brand Endorsements
In the lead-up to the ICC Men’s Cricket World Cup 2023, global travel giant Booking.com teamed up with Indian cricket captain Rohit Sharma for an exciting collaboration.
As the Official Accommodation Partner for ICC events, Booking.com has always made it easier for fans to explore the world—and this time, they brought that same spirit to cricket’s biggest stage.
With Rohit leading the charge, the campaign struck a chord with cricket fans who dream of traveling to witness their favorite matches live. It was more than just an ad—it was an invitation to experience cricket beyond the screen, with Booking.com making every journey hassle-free and unforgettable.
Infinity Learn
Infinity Learn – Rohit Sharma Brand Endorsements
Infinity Learn, a fast-growing EdTech platform, has teamed up with Rohit Sharma to inspire students across India. Known for his sharp focus and determination on the cricket field, Rohit embodies the qualities that Infinity Learn aims to instill in young minds—perseverance, discipline, and a winning mindset.
As the brand ambassador, Rohit Sharma will be featured in various campaigns, encouraging students to push their limits and achieve academic excellence. Through this collaboration, Infinity Learn reinforces its mission to make high-quality education accessible, engaging, and effective for learners of all levels.
IIFL Finance
IIFL Finance – Rohit Sharma Brand Endorsements
As a leading player in the Indian financial sector, IIFL Finance has partnered with Rohit Sharma to reinforce the brand’s commitment to safe and secure financial transactions.
As a cricketing icon known for his consistency and reliability, Rohit perfectly embodies IIFL Finance’s core values—trust, integrity, and long-term security. His association with the brand aims to instill confidence in customers looking for safe, transparent, and efficient financial services.
JK Lakshmi Cement
JK Lakshmi Cement – Rohit Sharma Brand Endorsements
JK Lakshmi Cement, a trusted name in the Indian construction industry since 1982, has always stood for quality, innovation, and resilience. Known for delivering durable and reliable cement products, the brand has played a key role in building strong infrastructure across the country.
For their latest campaign, Rohit Sharma takes center stage, bringing to life the brand’s powerful tagline—“India’s Best Performer.”
With this partnership, JK Lakshmi Cement not only strengthens its brand presence but also reaffirms its commitment to providing builders and consumers with a foundation they can trust—just like Rohit Sharma on the cricket field.
ixigo
ixigo – Rohit Sharma Brand Endorsements
ixigo has welcomed Rohit Sharma as the brand ambassador for its trains app, taking its mission of effortless train travel to new heights. With a commitment to making journeys smoother and smarter, this partnership aims to expand ixigo’s reach across India.
As part of the collaboration, ixigo Trains is launching an exciting new ad featuring Rohit Sharma like never before—a rapping ticket collector! Infused with humor and energy, the campaign highlights ixigo’s real-time train updates, live running status, ticket availability insights, and hassle-free bookings. With a catchy rap and an engaging concept, the ad makes train travel both simpler and more entertaining for millions of travelers.
Massimo Batteries
Mittal Batteries—one of India’s leading battery manufacturers—signed Rohit Sharma as the face of its Massimo Batteries brand, reinforcing its commitment to power and reliability.
As the brand ambassador, Rohit takes center stage in Massimo’s media campaigns, perfectly embodying the tagline #EnergyHitmanKa—a nod to both his explosive batting style and the high-energy performance of Massimo Batteries. His association adds trust and credibility, helping the brand stand out in the fiercely competitive battery market.
Dream 11
Dream 11 – Rohit Sharma Brand Endorsements
Fantasy sports giant Dream11 joined forces with Rohit Sharma, one of India’s most celebrated cricketers, to take fan engagement to the next level. As a key figure in Dream11’s campaigns, Rohit brings his game-winning instincts and cricketing expertise to the platform, inspiring millions to create their fantasy teams and strategize like a pro.
Through this collaboration, Dream11 leverages Rohit’s massive fan following and deep connection with the sport, making fantasy cricket even more exciting.
Glenmark Pharma
Glenmark Pharma – Rohit Sharma Brand Endorsements
Cricketer Rohit Sharma has joined pharmaceutical company, Glenmark Pharma as a brand ambassador for Candid Dusting Powder. The company’s consumer care division’s historical brand. Mr. Dhawal Katkar, Vice President and Head Of Glenmark Consumer Care at Glenmark Pharmaceuticals, commented on the partnership, saying, “We are pleased to be affiliated with Rohit Sharma. The way Candid Powder has proven to be a master in the treatment of four different skin disorders, he offers polished expertise and skill to cricket. Candid Powder is a proven remedy for identified skin-related disorders, just like Rohit Sharma has all-round knowledge in all formats of the game. Rohit has previously promoted a competitor company’s Relispray version and Midas Care Pharmaceuticals.
Financepeer
Financepeer – Rohit Sharma Brand Endorsements
Financepeer, an education fee financing organisation that seeks to make high-quality, affordable education available to everybody, has named Rohit Sharma as their Brand Ambassador. He will now be the brand’s face and will appear in all of the company’s endorsements. The agreement will benefit the Mumbai Indians and Team India batsmen by improving the school industry and fostering innovation across many education areas. Rohit Sharma will also participate in Financepeer’s many digital initiatives, which have already delivered education to nearly one million students across India.
“We are incredibly thrilled and humbled to cooperate with Rohit Sharma,” said Rohit Gajbhiye, Founder and CEO of Financepeer. Transparency, Integrity, Accountability, and Commitment to Society are the essential characteristics that define our brand.”
Rohit Sharma remarked in response to this partnership “I am thrilled to be connected with Financepeer,”. They have an interesting business plan that caters to the most crucial sector – education, in my opinion. As a parent, I understand the importance of your child’s future, and I’m delighted Financepeer has been able to assist a number of parents in their endeavour. I look forward to working with them as they continue to assist students in obtaining a well-rounded education.”
Vega Men
Vega – Rohit Sharma Brand Endorsements
Vega, a leading beauty accessories brand, has signed Mumbai Indians captain Rohit Sharma as a brand ambassador.In India, Vega is one of the most well-known and renowned beauty accessory brands. Hitman Sharma is a wonderful fit for Vega’s grooming products, which include beard trimmers, shavers, and bear straighteners.
Rohit Sharma, who just finished his 150th IPL match for Mumbai Indians, stated “I’m happy to be connected with Vega,” They have some of the most sophisticated, attractive, and user-friendly items available. I’m looking forward to being a part of their development.”
“Vega is a brand that has been in business for the last two decades, and our objective has been to cater to the ‘Head to Toe’ grooming demands of our consumer,” Sandeep Jain, director of Vega Industries, said in welcoming the MI Skipper onboard.
“After establishing our leadership in the beauty care accessories category and achieving a significant position in the market for personal care appliances for women, we’re all set to strengthen our men portfolio under the ‘Vega Men’ brand with the exciting Rohit Sharma as our brand face,” he added, clearly excited about the new venture.
Oakley
Indian cricketer Rohit Sharma has been selected as the brand ambassador for Oakley in India. Ben Goss, Oakley’s global brand director, said in a statement about Rohit Sharma’s appointment as the brand ambassador: “Rohit Sharma is a world-class performer, an inspiration for the next generation, and an icon.Rohit represents Oakley’s principles of enthusiasm, growth, and performance, making him a perfect choice to represent and lead the brand discourse.
Rohit Sharma said of his partnership with the company “I am happy to be connected with Oakley, a brand I have always admired,”. As an athlete, I believe it is critical that we wear the proper eyewear to ensure maximum protection and clarity of vision.
CEAT
CEAT – Rohit Sharma Brand Endorsements
CEAT has inked a three-year bat endorsement deal with Indian cricket batter Rohit Sharma, according to a statement from the tyre maker. In all formats of the game, the cricketer will now be seen playing with a bat that visibly displays the CEAT emblem.
“We are happy to welcome Rohit Sharma as the latest Indian cricketer to join CEAT’s family,” Anant Goenka, MD, CEAT, said of the relationship. Rohit is not only a fantastic batter, but also a fantastic mentor and role model for young cricketers.”
Rohit Sharma remarked of his new partnership, “This is undoubtedly an interesting association for me.” It’s an honour to collaborate with CEAT, who have played a key role in promoting cricket in our country. I’m looking forward to spending a lot of time with CEAT.
Noise
Noise, an electronics manufacturer, has announced Rohit Sharma as its brand ambassador. Sharma is India’s run machine and the ICC ODI Cricketer of the Year for 2019. Through the brand, he’ll also release his own limited edition.
“We’re happy to announce our relationship with Rohit Sharma, who is really one of the best cricketers of our time,”His enthusiasm to the sport accurately reflects our commitment to giving the greatest service to our customers said Gaurav Khatri, Noise’s founder.
“As a professional athlete, my livelihood necessitates that I concentrate on my health. Having said that, I’ve always felt that a good body begets a healthy mind, and that being well is the first step toward a meaningful existence. As a result, whether I’m in the middle of a series or have a break, I make sure to give it my all every day.His always puts me in a pleasant space, as well as ensuring that I do justice to my devotion to the sport Rohit Sharma added.
Bournvita
Because Rohit Sharma is one of India’s most popular cricketers, he gets approached by a number of firms for endorsement opportunities, one of which is Bournvita, a chocolate health drink.
Nissan
Nissan – Rohit Sharma Brand Endorsements
Rohit Sharma, an Indian cricketer, has been appointed as Nissan’s new worldwide ambassador. Nissan also designated West Indies all-rounder Andre Russell and New Zealand women’s team captain Suzie Bates as ambassadors for its collaboration with the International Cricket Council (ICC).
The ambassadors will be active on social media throughout the World T20, promoting Nissan’s fan-focused initiatives in addition to an advertising campaign. “I’m ecstatic to be working with Nissan on their ICC partnership. The World T20 is really meaningful to me, and winning it demands a lot of hard effort and creativity,” Rohit Sharma remarked.
Nasivion
In 2015, Nasivion, a nasal spray manufacturer, made Rohit Sharma its brand ambassador. Nasivion is a nasal decongestant. It unblocks the nose. It’s active ingredient Oxymetazoline is well tolerable on the nose and provides up to 12 hours of easier breathing.
Rohit Sharma Brand Endorsements
FAQs
How much money CEAT gives to Rohit Sharma?
Rohit Sharma was signed to endorse CEAT in 2015 for INR 3Crores Per annum.
How much does Rohit Sharma charge for advertising?
Rohit Sharma charges around INR 50 lakhs to 1 Crore per brand endorsements.
After increasing manufacturing in India to try to get around President Donald Trump’s tariffs, tech giant Apple hired cargo planes to transport 600 tonnes of iPhones—up to 1.5 million—to the US from India. As per a media report, the move’s specifics shed light on the American smartphone company’s change of plan. Apple has taken this step to increase its stock of iPhones in the US. Given Apple’s heavy reliance on imports from China, the primary location for iPhone manufacturing, which is subject to Trump’s maximum tariff rate of 125%, analysts have cautioned that the price of iPhones in the United States may rise. That amount is significantly more than the 26% duty on Indian imports, which is currently on hold after Trump announced a 90-day truce this week that does not apply to China. Apple “wanted to beat the tariff”, as reported by a media house. The corporation pushed Indian airport authorities to reduce the 30-hour customs clearance period at Chennai airport in Tamil Nadu’s southern region to six hours.
Special Arrangements Made to Airlift iPhones
Apple uses a similar approach at various Chinese airports, and the so-called “green corridor” structure at the airport in the manufacturing base in India was modelled after it. According to an Indian government official, since March, about six cargo jets with a capacity of 100 tonnes apiece have taken off, including one this week right before new tariffs went into effect. As reported in the media, an iPhone 14 and its charging connection weigh approximately 350 grams (12.35 oz) when wrapped. This suggests that, after deducting some packaging weight, the 600 tonnes of freight included roughly 1.5 million iPhones. According to Counterpoint Research, India now accounts for a fifth of all iPhone imports into the US, with China accounting for the remaining portion. Apple sells over 220 million iPhones annually worldwide.
Foxconn Plant Operational of Sundays as Well
Apple increased air shipments to India in order to reach its target of a 20% increase in regular production at iPhone factories. According to a media site, the company has increased staff in order to achieve this aim. Also, it has temporarily extended production operations at the largest Foxconn India facility on Sundays as well. Last year, the plant produced 20 million iPhones, including the most recent versions, the 15 and 16. Apple has set up India for a crucial role as it expands its production outside of China. Its two primary suppliers, Foxconn and Tata, currently operate three factories there, with two more under construction.
