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  • The Modern Maharaja: Lakshyaraj Singh Mewar’s Royal Reign in a Contemporary World

    In an age where monarchies have largely given way to democracies, the idea of a prince might seem like a relic of the past. Yet, a few continue to carry the legacy of their royal lineage with grace and purpose, blending tradition with modernity.

    While often born into privilege, these modern-day princes face the unique challenge of remaining relevant in a rapidly evolving world. They balance their cultural heritage with contemporary values, redefining what it means to be royalty today.

    Among these present-day royals, some have taken up the role of custodians of their family’s history, while also finding their path in business, philanthropy, and public life.

    One such figure is Lakshyaraj Singh Mewar, a prince who epitomizes this delicate balance. In this article, we dive into the life and legacy carried on by Lakshyaraj Singh Mewar.

    Lakshyaraj Singh Mewar – Biography

    Name Lakshyaraj Singh Mewar
    Born January 28, 1985
    Family Mewar Royal Family, Son of Shriji Arvind Singh Mewar
    Education Mayo College (Ajmer)
    Blue Mountains International Hotel (Australia)
    Nanyang University (Singapore)
    Profession Executive Director of HRH Group of Hotels
    Marital Status Married to Nivritti Kumari Mewar
    Children One daughter, Mohlakshita Kumari Mewar

    Lakshyaraj Singh Mewar – Early Life and Education
    Lakshyaraj Singh Mewar – Leadership in Business and Hospitality
    Lakshyaraj Singh Mewar – Family Life
    Lakshyaraj Singh Mewar – Philanthropy and Social Impact
    Lakshyaraj Singh Mewar – Sports and Personal Interests
    Lakshyaraj Singh Mewar – Achievements & Recognitions
    Lakshyaraj Singh Mewar – Social Media Presence

    Lakshyaraj Singh Mewar – Early Life and Education

    Born on January 28, 1985, into the prestigious Mewar dynasty, Lakshyaraj Singh Mewar is the son of Shriji Arvind Singh Mewar. Lakshyaraj was immersed in his family’s extensive cultural and historical legacy from an early age, as their lineage extends over 1,500 years. As a child of royalty, his upbringing was centered around preserving and honoring the legacy of Udaipur and the Mewar kingdom.

    Lakshyaraj pursued his early education at the renowned Mayo College in Ajmer, known for its royal patrons and emphasis on leadership. He went on to pursue his higher education in Bachelor of Commerce at the Blue Mountains International Hotel Management School in Australia, where he also acquired skills crucial to running the HRH Group of Hotels. He later continued his studies at Nanyang University in Singapore, giving him a well-rounded, global perspective.

    Lakshyaraj Singh Mewar – Leadership in Business and Hospitality

    Lakshyaraj’s early career included humble beginnings in the hospitality industry, where he worked as a waiter at the Four Seasons Hotel in Australia. This hands-on experience provided him with a deep understanding of the industry and shaped his leadership style.

    Returning to Udaipur, Lakshyaraj eventually joined the family business as the Executive Director of the HRH Group of Hotels. Under his leadership, HRH Group expanded its reach, emphasizing heritage tourism and the preservation of the cultural richness of Rajasthan.

    Lakshyaraj has also been instrumental in the restoration and management of iconic properties like the Jagmandir Island Palace and Palkikhana, a European-style café at the beautiful ManekChowk of the City Palace, both which attracts visitors from all over the world.

    He has ensured that the HRH Group maintains the cultural integrity of Udaipur’s heritage sites while meeting the needs of contemporary travelers. His vision has not only enhanced Udaipur’s global appeal as a destination for heritage tourism but also positioned it as a premier destination for luxury weddings and cultural events.

    Lakshyaraj Singh Mewar – Family Life

    Lakshyaraj Singh Mewar is married to Nivritti Kumari Mewar, and they have three daughters, Mohlakshita Kumari Mewar, Praneshwari Kumari Mewar, and Haritraj Singh Mewar. As a family, they continue to focus on upholding the traditions of the Mewar dynasty while embracing the changes of modern life.​

    Lakshyaraj Singh Mewar – Philanthropy and Social Impact

    Lakshyaraj Singh Mewar’s contributions extend far beyond the business realm. As a passionate philanthropist, he is deeply committed to community welfare and has earned multiple Guinness World Records for his charitable initiatives.

    One of his most notable achievements includes organizing the world’s largest collection of clothes for donation, a feat that underscores his dedication to helping the underprivileged. His charity work also includes education drives, environmental conservation efforts, and community support programs​.

    As a patron of education, Lakshyaraj frequently emphasizes the importance of learning and personal growth, especially for underprivileged children.

    One of his most significant contributions is his work in supporting local artisans and preserving traditional crafts. He emphasizes on promoting responsible tourism and offering platforms for artisans to showcase their work.

    His focus on the environment is equally strong, with initiatives designed to promote sustainability and responsible tourism. Lakshyaraj believes in preserving Udaipur’s natural beauty and rich biodiversity for future generations​.

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    Lakshyaraj Singh Mewar – Sports and Personal Interests

    Apart from his business and philanthropic efforts, Lakshyaraj Singh Mewar is a sports enthusiast, with a particular passion for cricket. He has played a key role in promoting cricket at the grassroots level, providing opportunities for young talents to hone their skills. His contributions to sports extend beyond cricket, as he is also involved in encouraging other athletic activities within his community.

    Lakshyaraj Singh Mewar Playing the Inaugural Ball at Bhaskar Cricket League
    Lakshyaraj Singh Mewar Playing the Inaugural Ball at Bhaskar Cricket League

    In his personal life, Lakshyaraj is a man of diverse interests. He is deeply passionate about arts, with a love for Qawwali music, theater, Hindi poetry, and abstract painting. His artistic endeavors reflect his multifaceted personality and his appreciation for India’s cultural diversity.

    His hobbies also include listening to Sufi music, flying RC planes, aero modeling, and playing the tabla. Additionally, he enjoys spending time honing his skills in photography and gardening.

    Overseas Engagements of Lakshyaraj Singh Mewar

    Lakshyaraj and sprinter Usain Bolt are honorary members of the Richmond Football Club in Melbourne, Australia.

    During his visit to Australia in June 2017, Lakshyaraj was named the number-one ticket holder of the Richmond Tigers, becoming the only Indian male to receive such an honour in the AFL.

    He was awarded honorary membership at the iconic Melbourne Cricket Ground (MCG), where he also received an exclusive tour of the stadium, including a behind-the-scenes look at its central kitchen during a live match.

    Lakshyaraj Singh Mewar – Achievements & Recognitions

    Lakshyaraj Singh Mewar constantly strives for growth and embraces new opportunities positively. He holds executive roles in the HRH Group of Hotels and is recognized for his consistent achievements in the business world.

    Lakshyaraj has also earned the following Guinness World Records :

    • Largest stress management lesson
    • Largest collection of clothes for donation
    • The largest donation of school supplies in 24 hours
    • Most saplings planted in 60 seconds
    • Most hygiene products donated within one hour
    • The longest line of hunger relief packages
    • The largest donation of sweaters in one hour
    • Most seeds potted in one hour by a team

    He serves as the  Tourism Advisor to the Governor of Rajasthan Kalraj Mishra.

    In February 2024, he was appointed brand ambassador for Taj Hotels, supporting Indian tourism, art, and heritage.

    In April 2024, he was appointed brand ambassador for Primante, which is a premium suiting and shirting brand of Arvind Mills.

    Lakshyaraj Singh Mewar – Social Media Presence

    Lakshyaraj Singh Mewar maintains an active and engaging presence on social media, sharing insights about his personal life, royal heritage, and philanthropic initiatives.

    He uses platforms like Instagram, Twitter (now X), and Facebook where he has millions of followers to connect with his growing fan base and promote social causes close to his heart, including education and environmental sustainability.

    FAQs

    Who is Lakshyaraj Singh Mewar?

    Lakshyaraj Singh Mewar, born on January 28, 1985, is the sole son of Shriji Arvind Singh Mewar and Smt. Vijayraj Kumari Mewar of Udaipur. He hails from the illustrious 1,500-year-old House of Mewar, one of the oldest royal dynasties in Udaipur.

    Who is Lakshyaraj Singh Mewar wife?

    Nivritti Kumari Mewar is the wife of Laksyaraj Singh Mewar.

    What is Lakshyaraj Singh Mewar net worth in Rupees?

    Lakshyaraj Singh Mewar net worth is INR 10,000 crores approximately.

    What is Lakshyaraj Singh Mewar age?

    Lakshyaraj Singh Mewar was born on January 28, 1985. He is 40 years old.

    Who are Lakshyaraj Singh Mewar children?

    Lakshyaraj Singh Mewar and Nivritti Kumari Mewar have three daughters, Mohlakshita Kumari Mewar, Praneshwari Kumari Mewar, and Haritraj Singh Mewar together.

    What is Lakshyaraj Singh Mewar education?

    Lakshyaraj pursued his early education at the renowned Mayo College in Ajmer, known for its royal patrons and emphasis on leadership. He went on to pursue his higher education in Bachelor of Commerce at the Blue Mountains International Hotel Management School in Australia, where he also acquired skills crucial to running the HRH Group of Hotels. He later continued his studies at Nanyang University in Singapore, giving him a well-rounded, global perspective.

    Who is Lakshyaraj Singh Mewar father?

    Shriji Arvind Singh Mewar is the father of Lakshyaraj Singh Mewar.

  • Zuckerberg Tried to Sidestep Antitrust Trial with $450 Million Settlement, Claims Report

    Just days before its landmark antitrust trial began, Meta tried to settle the case by making a USD 450 million offer, a move that was led personally by CEO Mark Zuckerberg. Reports say that Zuckerberg contacted Federal Trade Commission (FTC) Chairman Andrew Ferguson in late March with the offer. However, the FTC wanted something closer to a figure that was reportedly in the neighborhood of 30 billion USD, plus a consent decree, and deemed Meta’s offer too low. Ferguson was unpersuaded and let the case go to trial.

    The FTC’s case contests the purchases by Meta of Instagram and WhatsApp. It accuses Meta of trying to eliminate competition and secure an iron grip on social media.

    Trial Threatens Breakup of Instagram and WhatsApp

    The trial, which commenced on April 14, has the potential to result in a ruling that would require Meta to reverse its well-known acquisitions. The FTC maintains that the purchases of Instagram and WhatsApp were not about innovation, but about stifling competition and increasing dominance in the marketplace. The emails presented during the trial have certainly raised eyebrows, and for good reason. One email in particular, sent in 2008 by none other than Mark Zuckerberg, has the look of a smoking gun.

    An internal memo from 2018, which was made public during the trial, shows that Zuckerberg had thought about spinning off Instagram. This was at a time when antitrust concerns were increasing. It’s worth noting that this memo does not describe any step that actually was taken. What we have is a document that highlights the company’s awareness of pressure from regulators that was becoming more intense.

    Meta’s Defense: Competitive Market and Consumer Gains

    Meta has pushed back on the FTC’s accusations, asserting that it vies for consumers in a fast-moving competitive landscape alongside platforms like TikTok, YouTube, LinkedIn, and X. Advocates for the firm maintain that both end users and the overall tech ecosystem have reaped benefits from the purchases in question, and they argue that the case against them is based on a stale, overly reductive take on the marketplace.

    Meta criticized the accusation and emphasized that even the youngest users would know that Instagram and TikTok obviously compete. A Meta spokesperson said that his trial sets a bad precedent. The FTC says companies like Meta should not be able to grow through acquisitions. If they do, they should be broken up even when their services are not obviously competing.

    Zuckerberg’s Political Lobbying Yields No Results

    In the weeks just prior to the trial, Zuckerberg worked to secure political support, even lobbying President Donald Trump and his aides in an effort to directly influence the outcome of the trial. He held several high-level meetings at the White House, but in the end, they did not have much impact. Trump was not moved to intervene, and that absence of a White House intervention was a win for the FTC.

    Zuckerberg’s larger initiative to repair the relationship with Trump, through monetary donations and changes in policy, seems to have not worked. The trial is now a focal point in Washington’s Big Tech pushback, another round in the ongoing argument about how much regulation the tech sector is going to have to live by.

  • Trump’s Export Curbs Hit Nvidia, AMD as AI Chip Sector Reels

    The semiconductor sector faced a sharp pullback on Wednesday after the U.S. imposed new export restrictions on advanced artificial intelligence (AI) chips, and the leading chipmakers Nvidia and AMD bore the brunt of the action. Nvidia’s stock tumbled 6.9% after it disclosed a USD 5.5 billion impact tied to inventory, purchase commitments, and reserves related to its H20 chip lineup. AMD followed suit, warning of charges as high as USD 800 million that will impact its financials almost immediately because the MI309 chips are currently in production.

    This development shows the deepening of the tech conflict between the U.S. and China, which is particularly sharp in AI. Investors are already anxious about the friction between the two countries, and they got even more nervous with inklings that tariffs might become part of the picture.

    Licensing Mandates Raise Barriers for U.S. Chipmakers

    Earlier this month, the U.S. government warned Nvidia that future shipments of its H20 chips, or any equivalent semiconductors capable of comparable memory or interconnect speeds, would be subject to licensing. The required licenses, which the government is likely to deny, permit the U.S. to restrict exports. Such a restriction would tug at Nvidia’s bottom line. Approximately 13% of Nvidia’s total revenue comes from China, per CFRA Research.

    This shift in regulation could not only reduce income in the near term but also possibly give a competitive edge to Chinese firms. CFRA analysts say the intensified enforcement action might allow China-based companies, like Huawei, to gain more market share in artificial intelligence semiconductor development at a time when those companies have largely fallen behind in that particular technological race.

    Tariff Uncertainty and Global Fallout Loom Large

    The potential for more U.S. tariffs adds to the pressure. So far, certain electronics and semiconductors have been exempted. But industry analysts warn this leniency may not last. The sector is closely watching for the next round of trade measures from the Trump administration, measures that could target a much broader range of technology products.

    Global suppliers are in no way shielded from these developments. ASML, a major Dutch supplier of semiconductor fabrication equipment, admitted to greater uncertainty coming from the latest tariff signals. The firm underscored that the overall macro environment is highly unpredictable and likely to remain volatile in the near term.

    Investors Face Long-Term Risk Landscape

    Experts are warning that instability in policy, particularly in the important technology sector, could continue to depress investor confidence. Bank of America pointed out that an oversupply of bad news for certain industries may persist until a number of important decisions are made, including the following:

        1.  Whether China will retaliate against U.S. companies.

        2.  Whether the U.S. will take reciprocal measures against Chinese firms.

        3.  What the broader rules will be concerning exports of AI to China and other countries.

    At present, the worldwide competition for AI supremacy seems closely linked with political maneuvering. It’s a modern-age race, bound up with global power and wealth. This makes the terrain all the more complex and uncertain for companies and investors.

  • India to Grow at 6.5% in 2025, Retains Lead as Fastest-Growing Major Economy

    The latest UNCTAD report sees India positioned to remain the fastest-growing major economy in 2025. It sees India growing by 6.5% in 2025, continuing from about 6.9% in 2024. But UNCTAD sees the global economy struggling with growth and only managing to generate a paltry 2.3% in 2025. And a slowdown of that magnitude is in sharp contrast to what UNCTAD observes as a slight deceleration of the Indian economy, which seems to be mainly driven by domestic demand.

    The world economy is moving ever closer to recession, and the international trade that is so vital to every country’s economy is stagnating. Trade and Development Foresight 2025 is a Ministry of Commerce publication that tries to grasp in what direction the world will be heading in terms of trade, development, and investment from now to the year 2025. It is no cheerleading pamphlet.

    Public Spending and Policy Easing Support Growth

    According to the UNCTAD analysis, India’s resilience is based on stable public spending and a newly initiated monetary policy. The Reserve Bank of India slashed the repo rate in early 2025, cutting it by just 25 basis points. This was the first rate cut in five years, and it, along with some other moves, is intended to get household consumption cranked up again. Very much on the side of investment, the steps are meant to get businesses hungry again for more infrastructure and capital investment.

    In addition, the accommodating policies made possible by a more flexible monetary stance are well suited to the kind of complex situation that combines global uncertainty with domestic growth opportunities. This mix provides exactly the right kind of space for the Indian economy. Meanwhile, in the backdrop, inflation is coming off. The ease in inflation enables a downward shift in policy rates.

    South Asia Outlook and Regional Challenges

    The South Asia region is also likely to do fairly well, with an overall growth forecast of 5.6% for 2025. As inflationary pressures ease across the region, most economies are expected to follow a somewhat synchronized path of monetary loosening. However, the report adds a note of caution, making it clear that not all countries in the region are equally resilient. Protracted problems with food prices, along with very complicated debt situations, keep Bangladesh, Pakistan, and Sri Lanka on the list of nations at risk. These three countries could seriously impair the region’s recovery.

    UNCTAD stresses that even though India is at the forefront of regional performance, there are still vulnerabilities in other areas that need to be addressed. It wants those areas to pay closer attention to fiscal sustainability and food security.

    Call for Global Coordination Amid Uncertainty

    The report cautions that trade policy unpredictability has now reached an all-time high. Measures taken to protect domestic economies, along with increasing tariff rates, are disrupting global supply chains and causing a slowdown in investment across many sectors. For developing countries, the added risk of protectionism is worsened by already fragile external financing and increasing debt burdens.

    Yet, South-South trade growth offers a glimmer of hope. Nearly a third of global trade is already between countries of the Global South, and steps toward deeper economic integration among these nations could help shield them from the adverse effects of the downturn. UNCTAD called on developed and developing countries to hold much more regular and meaningful dialogue and coordinate policy if the aim is a stable global economy that serves development, especially in vulnerable regions.

  • Market Trading: 5 Stocks to Watch Today Based on Technical Breakouts

    The Indian equity market on Wednesday continued its winning streak, for the third day in a row, propelled by a rally in the BFSI and FMCG sectors. The BSE Sensex surged 309.40 points to close at 77,044.29, while the Nifty increased with more ease, tacking on 108.65 points to settle at 23,437.20. 

    According to technical analysts, the Nifty managed to reverse early weakness and close above the 100-day exponential moving average (EMA) for the second consecutive day. Early weakness was reversed, support is near 23,300, and as long as the index holds above this level, the sentiment update is bullish. On the upside, resistance is pegged around 23,650.

    Axis Bank: Breakout Signals Bullish Continuation

    An emerging trend in Axis Bank has been characterized by strong volume. Traders seem bullish. The stock remains above both the 21-day and 50-day EMAs, evidencing good strength. Technical indicators such as the RSI are retracing upward after a brief pause, and the MACD has very recently shown a bullish crossover. This combination of signals points to higher prices in Axis Bank. Traders might consider going long with a stop-loss under the last swing low and with a reasonable price target of going back to test the all-time highs.

    Chola Fin: Cup and Handle Pattern Breakout in Play

    Chola Financial Holdings has shown a classic breakout from a Cup and Handle formation, a textbook bullish indicator. The move was confirmed by volume that was better than average, showing strong interest from buyers. At this point, the stock is not only above the 21-day and 50-day EMAs, but it also looks better in terms of upside potential.

    RBL Bank, Indian Bank, and IEX: Gaining Traction

    RBL Bank shows signs that it is reversing a trend, having formed a base and broken above its 20-day EMA. Also confirming the bullishness and momentum is the RSI, which is forming higher lows. The stock is targeting a price around 194, and an investor could use a stop-loss around 174.

    On the other hand, Indian Bank has broken out of a consolidation phase. A strong bullish candle on the daily chart and a sustained position above the key EMAs indicate that there is a potential for upside momentum. A probable move toward INR 598 is on the radar, with key stop loss level acting at INR 545.

    Finally, the Indian Energy Exchange (IEX) has broken above a falling trendline and is now trading comfortably above its 20-day EMA. A crossover in the RSI adds to the strength of this setup, which has a tentative price target at INR 196 and a safety net at INR 178.

    These stocks have solid technical setups and are ones to keep a close watch on for potential short-term trading opportunities.

  • CRED Business Model | How Does CRED Make Money?

    Not many things out there can match the convenience that comes with a credit card. After all, what can be better than spending money- money that you don’t have to hold or carry in your wallet? Moreover, we hover around, get 6-7 weeks to pay back the same, and then also earn rewards, discounts, or cashback on it. Well, these instruments are designed in such a way that they keep you hooked.

    Kudos to the noble banks and fintech players, but then – every boon comes with a T&C. Founded in April 2018 by Kunal Shah, CRED has emerged as a pivotal fintech platform that redefines the way credit card payments, rewards, and management are perceived across the nation.

    This platform stands out by prioritizing the credibility of its users, employing credit scores as a criterion to curate a community of trustworthy individuals, thereby simplifying the credit card bill payment process and rewarding timely transactions with exclusive offers and discounts.

    With a robust user base of almost 16 million and a valuation soaring to $6.4 billion as of June 2022, CRED’s trajectory reflects its groundbreaking approach to imbibing a gated ecosystem that benefits both individual lenders and financial institutions by ensuring a circle of high trust.

    CRED’s business model, which pivoted the startup to the much-coveted unicorn status within just over two years of its inception, has been simple yet phenomenal. The USP revolves around offering a meticulous balance between user convenience and enticing rewards. The platform allows users to effortlessly manage their credit card bills, track expenses, and avail themselves of P2P lending at competitive rates, and by doing so – the Fintech major not only enhances financial health but also ingrains a culture of financial responsibility.

    The platform’s focus on amplifying user value through exceptional rewards for responsible financial behavior, coupled with its strategic partnerships for exclusive deals, sets a precedence in the CC payments space, accentuating the importance of credibility and trust in the digital era.

    In this article, we will be exploring the CRED business model and understanding how CRED makes money and what is its revenue model.

    What is CRED?
    Understanding the CRED Business Model – How Does CRED work?
    CRED Revenue Model – How Does CRED Make Money?
    Decoding the CRED Revenue Streams
    CRED’s Value Proposition to Users
    Challenges and Opportunities

    What is CRED?

    CRED, established in 2018 by Kunal Shah, is an innovative Indian fintech company that offers a reward-based credit card payment application. It started with the idea of targeting creditworthy individuals, specifically those with a credit score above 750, ensuring a community of high trust. However, with time – the credit card payment enabler has become more lenient when it comes to profiling individuals. The platform verifies new members by checking their credit scores with major credit bureaus such as CIBIL, Experian, and CRIF, requiring only their full name and a valid Indian mobile number for initial setup.

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    Key Features and Services of CRED

    • Credit Card Payment and Management: CRED simplifies the management of credit card expenses by providing a detailed analysis of spending patterns and efficiency, which aids users in better financial planning.
    • CRED Protect: An AI-driven feature, CRED Protect, offers automated monitoring of credit card payments, sends due date reminders, and analyses spending habits to prevent fraudulent transactions.
    • Rewards System: Upon paying their credit card bills through CRED, members gain access to exclusive rewards such as event tickets, experiences, gift cards, and premium upgrades from well-known brands like Diesel, Perfora, The Man Company, AJIO, Myntra, and others.
    • Additional Financial Services: Besides basic card management, CRED has expanded its offerings to include house rent payments and short-term credit lines, providing more comprehensive financial solutions.
    Value of Credit Card Transactions in India
    Value of Credit Card Transactions in India

    User Impact and Market Presence

    • User Base and Transactions: As of 2021, CRED has processed approximately 20% of all credit card bill payments in India, with a user base exceeding 5.9 million. The market share has continued to soar and grow.
    • Investments and Financial Health: Supported by major investors like DST Global and Sequoia Capital, CRED has raised significant funds to fuel its growth, despite reporting substantial losses in 2020 due to aggressive marketing and advertising strategies.
    • Strategic Acquisitions: In its pursuit to broaden its service spectrum, CRED has acquired startups like Happay, focusing on expense management, and HipBar, a liquor delivery service.

    CRED continues to upscale its platform with features that promote good creditworthiness and financial discipline while rewarding creditworthy behavior, positioning itself as a cornerstone in India’s fintech scene.

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    Understanding the CRED Business Model – How Does CRED work?

    The business model of CRED revolves around creating a seamless experience for credit card users while partnering with businesses to provide exclusive rewards and incentives.

    Three Pillars of the CRED Business Model

    • CRED’s Customers: CRED’s customers are an essential component of its business model. While many people use payment apps or log in to their bank accounts to pay their credit card bills, CRED provides an attractive alternative by offering rewards and incentives. As more people use CRED to earn benefits, they share those benefits more widely, creating a network effect that strengthens CRED’s position in the market.
    • CRED App: The CRED app is a key component of its business model. The app provides users with a user-friendly interface to see all the available offers for paying their credit card bills. As users continue to pay bills, they accumulate CRED coins, which they can redeem for rewards.
    • Businesses That Provide Offers On The App: This is another important pillar of CRED’s business model. By bringing businesses on board and forming tie-ups with them, CRED provides small and large businesses alike with visibility, as buyers of all types use the app. This partnership is beneficial for businesses, as it allows them to increase their customer base and revenue while also providing users with more rewards and incentives to use the app.

    CRED Revenue Model – How CRED Makes Money?

    CRED Revenue Model - How CRED Makes Money?
    CRED Revenue Model – How CRED Makes Money?

    The progressive business model of CRED leverages multiple revenue streams to create a robust ecosystem for creditworthy users. Here’s a detailed breakdown of how cred makes money:

    Revenue from Business Listings

    • Businesses pay to display their products and offers on the CRED app, generating significant listing fees for the platform.

    Transaction-Based Earnings

    • CRED charges a processing fee ranging from 1 to 1.5% on various transactions, which includes payments made through CRED pay.
    • Additional revenue is earned through commissions on sales from advertisements optimized to encourage spending on the platform.

    Interest and Commission from Financial Services

    • The platform earns interest on loans provided through peer-to-peer lending and CRED Stash.
    • A commission is also earned from transactions where users redeem CRED coins for offers from partnered brands.

    Diverse Financial Offerings

    • CRED’s array of services, such as CRED Pay, CRED Store, and CRED Escapes, ensures a broad base from which to draw revenue, ranging from payment processing fees to premium subscriptions.

    Strategic Revenue Sharing

    • A revenue share is obtained from partnered brands when users redeem points for rewards, integrating user engagement with profitability.

    Thus, by focusing on a trust-based model, CRED not only secures a high-engagement user base but also creates a profitable framework through diverse revenue channels, making it a unique player in the fintech space.

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    Decoding the CRED Revenue Streams

    Let’s decode the revenue streams of the Shah-led company and understand how they make the revenue model of CRED a big-time success.

    Revenue Composition and Growth

    Primary Revenue Sources

    CRED’s positioning revolves around multiple income streams that the neo-fintech player has figured out over the years. The majority of its income, nearly 90% – is derived from three key services: CRED Cash, Cred Max, and various insurance products. These services cater to the essential needs of the platform’s creditworthy user base, ensuring a steady influx of revenue.

    Operational Revenue Enhancement

    CRED saw its operating revenue grow by 71% to INR 2,397 crore in FY24, up from INR 1,400 crore the previous year.

    Including other income, CRED’s total revenue increased by 66%, reaching INR 2,473 crore in FY24, compared to INR 1,484 crore in FY23.

    However, despite the rise in revenue, the company’s net loss expanded by 22%, reaching INR 1,644 crore in FY24, up from INR 1,347 crore the previous year. CRED noted that its operating loss decreased by 41%, dropping to INR 609 crore from INR 1,024 crore in FY23.

    For the fiscal year 2023, CRED reported a substantial increase in operational revenue, which grew by 3.5 times to reach INR 1,400.6 crore, up from INR 393.5 crore in the previous fiscal year. This growth highlights the effectiveness of CRED’s business strategies and its ability to monetize its services efficiently.

    Particulars FY23 FY22
    Revenue from Operations INR 1,400.3 crore INR 394.4 crore
    Other Income INR 84.4 crore INR 28.2 crore
    Total Revenue INR 1,484.6 crore INR 422.6 crore
    CRED Financials 2024
    CRED Financials 2024

    Fee-Based Earnings

    CRED capitalizes on transactional processes by charging a processing fee of approximately 1-1.5% on various transactions made through the platform. Additionally, the platform earns fees when users select offers from the ‘Discover’ section, further augmenting its revenue.

    Interest Income and Financial Services

    A significant portion of CRED’s revenue also comes from interest earned on peer-to-peer lending and CRED Stash, which provides an instant credit line to customers. This not only diversifies CRED’s revenue streams but also enhances user engagement by offering financial solutions within the app.

    Strategic Financial Management

    Despite a notable increase in revenue, CRED’s total operating expenditure, including one-time costs, amounted to INR 3,082 crore in FY24. Whereas, the company’s total expenditure rose by 66.4% to INR 2,832 crore in FY23 from INR 1,702 crore in FY22. The company has strategically reduced marketing and promotional expenses by 26.8% to INR 713 crore in FY23 from INR 976 crore in FY22, focusing more on direct integrations with banks to lessen payment processing charges. Through the continuous evolution of financial strategies and optimization of its service offerings, CRED is not just sustaining but also significantly strengthening its fiscal footprint in the competitive fintech arena.

    CRED’s Value Proposition to Users

    CRED’s value proposition uniquely intertwines convenience with rewards, offering a robust platform for creditworthy individuals to manage their finances effectively and enjoy exclusive benefits. Here’s how the CRED business stands out:

    Kunal Shah Led CRED's Value Proposition to Users
    Kunal Shah Led CRED’s Value Proposition to Users
    • Rewards for Financial Responsibility: Users earn rewards for timely credit card payments, which not only encourages punctual bill settlements but also aids in maintaining a healthy credit score.
    • Suite of Financial Management Tools: With features like CRED Protect and Smart Statements, users can effortlessly monitor transactions, identify discrepancies in their credit reports, and initiate disputes to correct them, ensuring financial accuracy and security.
    • Exclusive Access to Deals and Offers: Membership in CRED opens doors to curated deals and premium packages, allowing users to make significant savings on various purchases, enhancing the shopping experience, and providing real value for money.
    • More Payment Options with CRED Max: Beyond credit card bills, CRED Max enables users to conveniently pay for rent, utilities, insurance premiums, and even subscriptions, simplifying the management of regular expenses.
    • Better User Experience: CRED’s interface is designed for ease of use, making financial transactions not just simple but enjoyable. This focus on user experience helps retain members and fosters long-term loyalty.
    • Security and Privacy: All personal data and transactions on CRED are securely encrypted, ensuring that users’ financial information remains private and protected.
    • Appealing to Diverse User Needs: CRED appeals to a broad segment of financially savvy users, from those seeking to improve their credit scores to privacy-conscious consumers, all finding value in the platform’s offerings.

    Understanding user needs through innovative features and maintaining a high standard of security has led CRED to successfully deliver a compelling value proposition that resonates with its target audience.

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    Challenges and Opportunities

    Competitive Scenario and Differentiation Challenges

    • Operating in a Crowded Market: CRED operates in a highly competitive digital finance market in India, where numerous loyalty programs vie for consumer attention. Establishing a distinct presence amidst this crowd poses a significant challenge for how CRED works.
    • Effective Communication: The crucial task for CRED is to effectively communicate its unique value proposition. Many potential users are already familiar with traditional loyalty rewards programs, making it imperative for CRED to highlight its differences and benefits clearly and persuasively.

    Competition and Market Positioning

    • Facing Established Giants: CRED encounters intense competition from well-established players in the payments and financial services sector, including the likes of companies like Gpay and PhonePe. These competitors offer similar services, which necessitates CRED to continually innovate and offer superior value to retain and attract users.
    • Differentiation Strategy: To stand out, CRED needs to keep differentiating itself through unique features, exceptional user experiences, and tailored services that resonate with its target audience of creditworthy individuals. It is even trying to do so by constantly gamifying the platform with animated contests, among others.

    Future Prospects and Strategic Focus

    • Sustainable Monetisation: While CRED has successfully attracted a large user base and built a strong brand, the ongoing challenge is to monetize this base in a sustainable manner. The focus must be on creating long-term value for users without compromising upon profitability.
    • Playing Upon Brand Strength: CRED’s future prospects will heavily rely on its ability to make the most out of its brand and user trust to introduce new revenue-generating services and expand its market reach without compromising on user experience or data security.
    • CRED plans to grow by tapping into digital payments, promoting financial literacy, and using technologies like AI to enhance user experience. It aims to expand through strategic partnerships and new market entry. Additionally, CRED is part of the RBI’s e-rupee pilot, exploring India’s digital currency future.

    CRED needs to address these challenges and capitalize on opportunities. If done in the right way, the CC leader can continue to enhance its market position and achieve sustained growth in the long run.

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    End Note

    Looking ahead, the road for CRED is both challenging and ripe with opportunities. As the platform continues to hover through the market dynamics and explores sustainable monetization strategies, its innovation-led approach will be crucial. The significance of the CRED business model lies not just in its current achievements but in its potential to shape future financial behaviors and market trends.

    Consequently, the broader implications of the company’s success extend far beyond its immediate ecosystem, potentially influencing the global fintech dream and offering insights into the power of trust and reward in building a financially responsible society.

    FAQs

    What does CRED do?

    CRED is an innovative Indian fintech company that offers a reward-based credit card payment application.

    How does CRED make money?

    CRED earns money from fees charged to businesses for the privilege of showcasing their products and offers on the CRED app. In addition, CRED earns money from transaction-based earnings, interest and commissions from financial services, and diverse financial offerings.

    What is the CRED membership process?

    To make the most out of CRED, you must have a credit score (CIBIL) of 750 or simply own a credit card. Upon joining, CRED will request permission to access and verify your credit score from credit bureaus such as Experian, CRIF, and CIBIL to assess what services it would extend to you, based on your rapport.

    What issue does CRED aim to address?

    CRED was born out of Kunal Shah’s challenges with managing multiple credit cards. The platform aims to tackle the issue of late payments on credit card bills, which can lead to accruing interest and damaging one’s CIBIL score. CRED provides a solution by helping users manage their credit card payments more efficiently.

    How does the CRED app work?

    CRED is a credit card bill payment app that rewards users with cashback and discounts for timely payments. Users link their credit cards, pay bills through the app, and earn perks from various brands. The app also offers credit score tracking for financial monitoring.

    Is CRED a profitable company?

    CRED saw its operating revenue grow by 71% to INR 2,397 crore in FY24, up from INR 1,400 crore the previous year. Despite the rise in revenue, the company’s net loss expanded by 22%, reaching INR 1,644 crore in FY24, up from INR 1,347 crore the previous year.

    What is the CRED revenue model?

    The revenue model of CRED involves revenue generation through diverse channels, including, Revenue from Business Listings and Financial Institutions, Transaction-Based Earnings, Interest and Commission from Financial Services, Diverse Financial Offerings, and Strategic Revenue Sharing.

    What is CRED business model?

    The business model of CRED is built on three pillars – its customers who pay credit card bills, the CRED app, and the businesses that provide offers on the app.

    How CRED works?

    CRED is accessible only to individuals with a credit score of 750 or higher (CIBIL). The app verifies your credit score by requesting access from credit bureaus such as Experian, CRIF, and CIBIL. If you meet the eligibility criteria, CRED allows you to link your existing credit cards to your account.

  • Virat Kohli’s Game-Changing Investments | Startups He Owns and Invests In

    The Indian cricket team extends its influence beyond the field, with several cricketers making strides in the business sector. Top cricketers such as Sachin Tendulkar, M.S. Dhoni, and Virat Kohli have invested in numerous startups. Among these Indian cricketers, we will focus on Virat Kohli and his funded startups in this StartupTalky article.

    Besides excelling in the field, he is well-established in the business sector. Kohli is recognised as India’s most valuable celebrity, with a brand value of $227.9 million as of 2024. In addition to owning several brands, including WROGN, he has invested in various startups. Recently, he has been actively engaging with emerging startups, some of which he and his wife, Anushka Sharma, have funded together.

    Kohli is known for investing in startups across various sectors, including health, insurance, and travel. One of his most notable investments is in the Indian fintech startup Go Digit General Insurance Limited.

    In this article, we will discuss Virat Kohli’s investments in startups. So, without any further ado, let’s get started.

    Virat Kohli Investments List

    Virat Kohli Invested Companies Founded Year Headquarters Sector & Sub-Sector
    Agilitas 2023 Bengaluru Consumer Goods > Apparel Brands
    Rage Coffee 2018 Delhi Food and Agriculture > Food & Beverage Products
    BlueTribe 2020 Maharashtra Food and Agriculture Tech > Food Tech
    O’cean Beverages 2015 Maharashtra Food and Agriculture > Food & Beverage Products
    SPORTSBIZ 1999 New York Consumer > Sports Services
    Wrogn 2012 Karnataka Consumer Goods > Retailers
    Digit Insurance 2016 Karnataka FinTech > Internet First Insurance Platforms
    MPL 2018 Karnataka Consumer > Sports Tech
    HyperIce 2011 California Consumer > Sports Tech

    Virat Kohli Investments in Startups

    Virat Kohli’s Business Ventures & Brand Collaborations

    Virat Kohli Investments in Startups

    Here is the list of startups Virat Kohli has invested in:

    Agilitas

    Company Name Agilitas
    Founder Abhishek Ganguly, Atul Bajaj, Amit Prabhu
    Virat Kohli Investment Undisclosed
    Agilitas - Virat Kohli Business Investments
    Agilitas – Virat Kohli Business Investments

    In April 2025, Virat Kohli invested an undisclosed but reportedly significant amount in Agilitas, a sportswear and athleisure startup based in Bengaluru. The company was founded in 2023 by former PUMA India executives Abhishek Ganguly, Atul Bajaj, and Amit Prabhu. Kohli’s role goes beyond being a brand ambassador; he is also a co-creator, aiming to grow his lifestyle brand, One8, through standalone stores in India and international markets like the US and UK. This partnership follows the conclusion of his deal with Puma and fits with Agilitas’ goal of changing the Indian sportswear industry by using innovation and technology in its products.

    Rage Coffee

    Company Name Rage Coffee
    Founder Bharat Sethi
    Virat Kohli Investment Undisclosed
    Rage Coffee - Virat Kohli Investment in Startups
    Rage Coffee – Virat Kohli Investment in Startups

    Virat Kohli invested an undisclosed amount in Rage Coffee on 23rd March 2022 and was appointed as the brand ambassador for the New Delhi-based coffee brand. This partnership aims to enhance Rage Coffee’s brand presence and credibility. The company plans to utilise the investment to scale production, launch innovative products, and strengthen its senior management team.

    One of the top coffee startups in India, Rage Coffee is co-owned by founder and CEO Bharat Sethi, Sixth Sense Ventures, cricketer Virat Kohli, and actor Rannvijay Singha. In August 2024, GRM Overseas acquired a 44% equity stake in Swmabhan Commerce Pvt Ltd, the parent company of Rage Coffee, through a combination of primary infusion and secondary buyouts.

    Blue Tribe

    Company Name Blue Tribe
    Founder Nikki Arora Singh, Sandeep Singh
    Virat Kohli Investment Undisclosed
    Blue Tribe - Virat Kohli Business Investments with Anushka Sharma
    Blue Tribe – Virat Kohli Business Investments

    Celebrity couple Virat Kohli and Anushka Sharma have invested in Blue Tribe, a startup specialising in plant-based meat products. The company aims to manufacture and distribute delicacies such as frozen minced chicken, chicken nuggets, keema, sausages, and momos. This investment adds another promising venture to Virat Kohli’s portfolio.

    Blue Tribe was founded by Sandeep Singh and Nikki Arora Singh in 2017 as a meat alternative startup. The company claims to use vegetables like peas, soybeans, lentils, grains, and more, all of which are known to provide a mix of proteins, vitamins, and other nutrients necessary for healthy living.

    Anushka Sharma and Virat Kohli have been following a meat-free diet for many years. In a statement dated 8th February 2022, Anushka Sharma expressed their desire to “tell people how they can be more conscious and leave less impact on the planet by switching to a plant-based diet.”

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    Universal Sportsbiz

    Company Name Universal Sportsbiz
    Founder Anjana Reddy
    Virat Kohli Investment INR 19.3 crore ($2.6 million)
    Universal Sportsbiz – Virat Kohli Investments

    Universal Sportsbiz Pvt Ltd (USPL) is a prominent fashion startup founded in 2012 by Anjana Reddy, focusing on youth-oriented apparel brands. In 2020, Virat Kohli, through Cornerstone Sports LLP, invested approximately INR 19.3 crore in USPL, acquiring 4,282 shares at a price of INR 47,571 per share, with a nominal value of INR 10 each.

    This investment aligns Kohli with cricket legend Sachin Tendulkar, who is also an investor in the company. Prior to this investment, Kohli collaborated with USPL for promotional events related to their fashion brand Wrogn, which he co-owns. In June 2024, Aditya Birla Group’s fashion and lifestyle venture, TMRW, acquired a 16% stake in USPL for INR 125 crore.

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    Galactus Funware Technology Pvt. Ltd.

    Company Name Galactus Funware Technology Pvt. Ltd.
    Founder Sai Srinivas Kiran G and Shubh Malhotra
    Virat Kohli Investment Undisclosed
    Galactus Funware, Parent Company of MPL - Virat Kohli Investment Companies
    Galactus Funware, Parent Company of MPL – Virat Kohli Investment Companies

    In early 2019, Virat Kohli invested around INR 33.32 lakh in Bengaluru-based Galactus Funware Technology Pvt. Ltd., the parent company of Mobile Premier League (MPL), by acquiring compulsory convertible debentures (CCDs). These CCDs are set to convert into equity after ten years, granting Kohli a 0.051% stake in the company. Notably, in November 2020, MPL Sports, a subsidiary of Galactus Funware, became the official kit sponsor and merchandise partner for the Indian cricket team.

    Digit Insurance

    Company Name Digit Insurance
    Founder Kamesh Goyal
    Virat Kohli Investment INR 2 crore ($262k)
    Virat Kohli Business Investment in Startups - Digit
    Virat Kohli Investment in Startups – Digit

    Virat Kohli and Anushka Sharma invested in Go Digit General Insurance in early 2020, contributing a combined total of approximately INR 2.5 crore. Kohli purchased 266,667 shares at INR 75 per share, amounting to INR 2 crore, while Anushka Sharma invested INR 50 lakh. Their investment was part of a funding round before Digit Insurance’s IPO.

    Go Digit General Insurance launched its IPO in May 2024, with a price band set between INR 258 to INR 272 per share. On its listing day (May 23, 2024), the stock debuted at INR 286 per share on NSE, reflecting a 5.15% premium over the issue price.

    Following the IPO, Kohli’s stake saw a significant rise, with his 266,667 shares valued at approximately INR 7.25 crore at the upper price band of INR 272, marking an over 3.5x appreciation. Anushka Sharma’s investment also experienced proportional growth.

    Chisel Fitness

    Company Name Chisel Fitness
    Founder Satya Sinha
    Virat Kohli Investment INR 90 crore ($11.81 million)
    Virat Kohli Business Investment in Startups - Chisel Fitness
    Virat Kohli Investment in Startups – Chisel Fitness

    Virat Kohli partnered with Chisel Fitness, a Bengaluru-based fitness startup, to launch a chain of gyms and fitness centers across India. He holds a 30% stake in the company and has invested approximately INR 90 crore into the venture. The brand is jointly owned by Kohli, Chisel Fitness, and CSE, the sister concern of Cornerstone Sport & Entertainment, which manages Kohli’s commercial interests.

    The company is in discussions with international sports-based fitness experts to enhance its offerings.

    Hyperice

    Company Name Hyperice
    Founder Anthony Katz
    Virat Kohli Investment Undisclosed
    Virat Kohli Business Investment in Startups - Hyperice
    Virat Kohli Investment in Startups – Hyperice

    Virat Kohli invested in Hyperice, a U.S.-based wellness and recovery technology startup, marking the company’s expansion into India. He joined Hyperice as an athlete investor and global brand ambassador, alongside other renowned athletes like Naomi Osaka, Erling Haaland, and Ja Morant.

    Founded in 2010 by Anthony Katz, Hyperice specialises in high-performance recovery and wellness products. It has a strong presence in the U.S., France, the UK, Italy, Spain, Germany, and Portugal and is now focusing on growing its footprint in India.

    Hyperice has expanded its product line over the years, offering Hyperice X (contrast therapy device), Hypervolt (percussion massager), Vyper (vibrating rollers), Venom (portable heat massage), Hypersphere, and Normatec (massager line), catering to athletes and fitness enthusiasts worldwide.

    Virat Kohli also made an investment in Sport Convo. However, Sport Convo Limited was dissolved on 16 August 2022, ceasing its operations.

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    Virat Kohli’s Business Ventures & Brand Collaborations

    Apart from investing in some of the most promising startups, Kohli is also known for his own business ventures. Here is a list of companies owned by Virat Kohli:

    One8 Commune

    One8 Commune is a premium restobar chain owned by Virat Kohli, marking his entry into the food and beverage industry. The first outlet was launched in 2017 in New Delhi, and since then, it has expanded to multiple cities across India, including Mumbai, Pune, Kolkata, and Bengaluru.

    Known for its chic ambiance and modern yet classy décor, One8 Commune offers a diverse menu catering to a variety of tastes, including vegetarian, vegan, and healthy options, aligning with Kohli’s personal lifestyle. The restobar has quickly become a go-to destination for casual and fine dining, attracting both food enthusiasts and Kohli fans alike.

    With its growing presence, One8 Commune continues to grow as one of India’s most popular dining and hangout spots.

    Nueva

    Nueva is a fine dining restaurant and bar in New Delhi, co-owned by Virat Kohli. Established in 2017, it offers a South American-inspired culinary experience, featuring a menu that blends European, American, Pan Asian, and Peruvian flavors. The restaurant’s interior is adorned with Native American art, creating a chic and elegant ambiance.

    Puma One8

    In 2017, Virat Kohli collaborated with German sportswear brand Puma to launch his athleisure brand, One8. The collection includes activewear, footwear, and accessories, reflecting Kohli’s personal style and commitment to fitness. Puma’s design team drew inspiration from Kohli’s wardrobe to create the One8 range, ensuring it resonated with his persona. The brand name, “One8,” is derived from Kohli’s jersey number, 18, which holds special significance for him.

    The partnership has been highly successful, with the One8 collection contributing significantly to Puma India’s sales. In the 2019 fiscal year, the association with One8 accounted for 10% of Puma India’s revenue, highlighting the brand’s popularity and market impact. 

    FC Goa

    FC Goa, a professional football club in the Indian Super League (ISL), was co-founded in 2014 and partially owned by Virat Kohli, who holds a 12% stake. Kohli’s investment reflects his passion for football and his vision to promote the sport in India. Under his co-ownership, FC Goa has grown into one of the top-performing teams in the league, forming strategic partnerships and focusing on player development to strengthen Indian football.

    UAE Royals

    UAE Royals, a Dubai-based tennis team, was founded in 2014 and gained global recognition with tennis legend Roger Federer as part of its lineup. In 2015, Virat Kohli joined as a co-owner, investing in the franchise to promote tennis and expand its reach. His involvement aimed to bring more visibility to the sport and strengthen its presence in the region.

    Bengaluru Yodhas

    Bengaluru Yodhas, a Pro Wrestling League team based in Bangalore, became Virat Kohli’s third sports venture outside cricket when he was announced as the co-owner in 2015. His involvement aimed to boost the popularity of wrestling in India and support emerging talent in the sport.

    Wrogn

    Wrogn is a premium fashion brand co-owned by Virat Kohli, known for its trendy and youthful apparel. Founded by Anjana Reddy in 2012, Kohli joined as a co-owner in 2013, adding his signature style to the brand’s identity. Headquartered in Bengaluru, Wrogn has grown into a popular choice for modern, fashion-forward consumers.

    Stepathlon Kids

    Being a fitness freak himself, it is not surprising that Virat Kohli is investing in something related to fitness. Stepathlon Kids is a lifestyle brand that focuses on the health and wellness of kids. Virat Kohli launched Stepathlon Kids in collaboration with Stepathlon in 2016. The brand promotes and urges kids to follow a healthy lifestyle and eating habits. It is India’s first gamified health platform aimed at encouraging children to adopt an active lifestyle.

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    Conclusion

    Many promising sportsmen, such as Kapil Dev and Sachin Tendulkar, have invested in startups. With India’s growing startup ecosystem, Virat Kohli has also joined the club by investing in multiple businesses across industries.

    Known for his stellar performances on the field, the cricket icon has already established himself as one of the finest athletes in the sport’s history. Beyond cricket, Kohli is making strategic investments and collaborating with promising brands, further solidifying his presence in the business world.

    FAQs

    What is the net worth of Virat Kohli?

    As of 2024, according to Mint, Virat Kohli’s net worth is estimated to be Rs 1050 crore ($123 million).

    What is the age of Virat Kohli?

    Virat Kohli was born on 5 November 1988 and is 36 years old.

    Is Virat Kohli an investor?

    Virat Kohli is an investor in many startups across different categories from mobile gaming, fashion wear, food products, and fintech industries. He has invested in brands like Rage Coffee, Blue Tribe, Digit Insurance, and more.

    Which companies are owned by Virat Kohli?

    Virat Kohli owns or co-owns the brands Wrogn, One8, Nueva, FC Goa, UAE Royals, and Bengaluru Yodhas.

    What are the companies that Virat Kohli has invested in?

    Virat Kohli’s investments include:

    • Rage Coffee
    • Blue Tribe
    • Sport Convo
    • Galactus Funware Technology Pvt Limited
    • Universal Sportsbiz
    • Digit Insurance
    • Chisel Fitness
    • Hyperice

  • Zhang Yiming: How a Quiet Genius Built ByteDance’s Global Tech Empire

    Zhang Yiming is the quiet architect behind one of the world’s most influential tech empires. In 2025, Zhang became one of the wealthiest men in China with a net worth of over $60 billion. As the co-founder of ByteDance, the parent company of TikTok, Zhang has stealthily climbed to the top of the global billionaire leaderboard in 2025.

    His company is responsible for TikTok, CapCut, Doubao (China’s leading AI assistant), and a growing suite of productivity, entertainment, and AI products. ByteDance has gone far beyond short videos; it is now spearheading China’s global AI race.

    Even though he stepped away from the limelight, the impact of his vision is louder than ever, shaping everything from your social feed to the next wave of AI.

    Zhang Yiming – Biography

    Name Zhang Yiming
    Born April 1, 1983
    Nationality Chinese
    Profession Entrepreneur, Founder of ByteDance
    Education Software Engineering, Nankai University
    Known For Founding TikTok and ByteDance
    Net Worth $65.5 Billion

    Zhang Yiming – Early Life and Career Development

    Zhang was born in Longyan, Fujian, China. A software engineer by education, he graduated from Nankai University in 2005. After graduating from Nankai University in 2005 with a software engineering degree, he worked at tech giants like Microsoft and the travel platform Kuxun. There, he honed his skills and developed a passion for creating digital products that weren’t just functional but indispensable.

    Zhang Yiming – From Engineer to Entrepreneurial Powerhouse

    After graduating in software engineering from Nankai University, Zhang’s first job was at a startup, followed by a brief stint at Microsoft. But he found the corporate culture stifling. He wanted to create, to move fast, and to shape how people interact with information.

    In 2009, he co-founded 99fang.com, a real estate search engine—his first brush with building algorithmic content recommendations. But it wasn’t until 2012 that he took a leap that would reshape the internet.

    The First Spark – News That Read Your Mind

    Before he became a global tech name, Zhang sharpened his skills at places like Kuxun (a travel startup later acquired by TripAdvisor) and Microsoft. But he quickly found corporate life too slow. In 2012, from a small apartment in Beijing, he launched ByteDance and rolled out Toutiao, a news aggregator whose algorithm learned what users liked and fed them more of it.

    Toutiao broke from the traditional mold—it was built on a machine learning core and didn’t rely on human editors. That was radical in 2012. Within two years, Toutiao had over 13 million daily active users and quickly became a staple app in China’s mobile ecosystem 

    ByteDance – Built on Code, Powered by Culture

    ByteDance wasn’t just another app developer. Zhang positioned it early as an algorithm-first company, and as mobile content consumption exploded in China, that decision paid off. ByteDance attracted attention from top VCs, including Sequoia Capital, and began quietly building an ecosystem of apps from learning platforms to productivity tools.

    By 2016, Zhang had already assembled a world-class team of engineers and data scientists. His hiring philosophy was simple: “Hire smart people and give them freedom.” ByteDance became known for its engineering culture, intense, iterative, and deeply analytical.

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    The Global Bet -TikTok

    In 2016, ByteDance launched Douyin in China. Seeing the same trend in Western markets, Zhang doubled down and launched TikTok internationally in 2017.

    But the game-changer came later that year ByteDance acquired U.S.-based lip-syncing app Musical.ly for $1 billion and merged it with TikTok. That gave the company a solid Western foothold with a Gen Z user base, especially in the U.S.

    By 2019, TikTok was the most downloaded app worldwide, even beating Facebook and WhatsApp. Its algorithm, honed by years of work on Toutiao, delivered eerily accurate, personalized content that made it impossible to stop scrolling.

    As of 2025:

    • TikTok has 2.3 billion+ monthly active users
    • Over 50% of Gen Z globally use it daily
    • It contributes more than 60% to ByteDance’s total ad revenue

    Zhang’s masterstroke was not just building a viral app it was designing a distribution engine that constantly learns and evolves. TikTok’s For You feed has become the gold standard for algorithmic engagement.

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    Zhang Yiming – Leading China’s AI Charge

    In 2025, ByteDance is not just a social media company; it’s one of China’s most advanced AI players. Its chatbot, Doubao, recently beat Baidu’s ERNIE and iFlytek’s Spark in benchmark tests across language generation, reasoning, and translation. ByteDance also announced its own AI chip division to reduce dependence on Nvidia and ensure long-term autonomy.

     In March 2025, ByteDance launched Doubao 2.0, capable of generating text, code, and video content. It beat GPT-4 Turbo and Ernie Bot in Chinese creative writing benchmarks and became the most-used AI assistant in China. With Doubao, Zhang is positioning ByteDance not just as a content empire, but as a full-stack AI company from chips to models to consumer products.

    Zhang Yiming’s Secret Formula – Silent but Unstoppable

    While other tech CEOs chase the spotlight, Zhang Yiming operates differently, quietly, precisely, and relentlessly. No flashy tweets, no viral blog posts. Instead, his influence runs deep behind the scenes. Insiders reveal that his product review sessions are legendary: intense, hyper-technical, and ruthlessly data-driven. Even as ByteDance scales, every major move still bears his strategic mark.

    Zhang is a student of the best. In ByteDance’s early days, he devoured Amazon’s internal memos, dissected Google’s OKRs, and absorbed Netflix’s culture playbook, reverse-engineering greatness to build something even better.

    His guiding principle?

    “Don’t follow the crowd. Build the system that adapts to each user.”

    Zhang Yiming – Building A Digital Empire

    ByteDance is now a tech titan, with products across sectors:

    • TikTok – Social media king
    • CapCut – Top-tier editing app for creators
    • Lark – Workplace collaboration software
    • Doubao – AI assistant rivaling ChatGPT in Asia
    • PICO – ByteDance’s VR headset brand

    In 2024, the company generated $130 billion in revenue, overtaking Alibaba and Tencent for the first time (Bloomberg, Feb 2025). Advertising, AI tools, and enterprise software are now its top revenue streams.

    ByteDance is even testing ByteOS, a proprietary operating system for smart devices, making it a direct competitor to Google and Apple in the long term.

    Zhang Yiming – Interesting Facts

    • He Never Wanted to Be a CEO – Despite founding one of the biggest tech companies in the world, Zhang has always been transparent about not enjoying management roles. He described himself as “not very social” and admitted he didn’t have the personality traits of a conventional CEO. 
    • Built a Global Company Without Leaving China – Interestingly, Zhang built ByteDance into one of the most globally successful companies without relocating to Silicon Valley or opening himself to the Western press. ByteDance’s success in the U.S., India (before the ban), Europe, and Southeast Asia was orchestrated almost entirely by Beijing.
    • A Big Believer in Global Benchmarking – Zhang reportedly made his early ByteDance team study internal documents from Amazon, Netflix, and Google.  ByteDance’s global ambition was deeply inspired by how these companies scaled across cultures.
    • His Code Helped Build Toutiao’s First Algorithm – Unlike many tech founders, Zhang wrote a significant portion of the first version of Toutiao’s algorithm himself.

    Surprising Facts About TikTok Probably You Didn’t Know
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    FAQs

    Who is Zhang Yiming?

    Zhang Yiming is a Chinese internet entrepreneur and the founder of ByteDance, the parent company of popular platforms like TikTok and news aggregator Toutiao.  

    What is Zhang Yiming’s educational background?

    Zhang Yiming graduated from Nankai University in Tianjin, China, with a degree in Software Engineering in 2005. He initially majored in microelectronics before switching.  

    How did Zhang Yiming start his entrepreneurial journey?

    Before founding ByteDance in 2012, Zhang worked at several startups, including a travel website Kuxun and briefly at Microsoft. He also founded a real estate search website called 99fang.com.

  • Wakefit Success Story – How it is Enabling People to Sleep Better at Night?

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Wakefit.

    Sound sleep can work wonders for one’s body and mind. It can help you improve immunity, increase concentration, stay in shape, and look younger. Fascinating, isn’t it? However, not all are lucky enough to fall asleep in a jiffy. A worldwide survey that ranked sleep patterns revealed that the Indians fall under the most sleep-deprived segment. Wakefit was established to tackle this issue and eliminate the menace of sleep deprivation once and for all.

    Wakefit is a Bengaluru-based startup, which operates with the objective of bringing sleep into Indians’ consciousness and helping them take steps to improve their sleep health through a wide range of sleep-efficient products. A fully owned subsidiary of Wakefit innovations pvt ltd Bangalore, Wakefit commands a market share of 35-40%.

    Keep on reading to find out more about Wakefit’s Startup Story, Founders and Team, Name, Tagline, Logo, Wakefit Challenges, Revenue, Acquisitions, Awards and Achievements, Competitors, Funding and Wakefit Investors, and more.

    Wakefit – Company Highlights

    Startup Name Wakefit
    Headquarter Bengaluru
    Sector Sleep Wellness
    Co-founders Ankit Garg and Chaitanya Ramalingegowda
    Founded 2016
    Parent Organization Wakefit Innovations Pvt. Ltd.
    Website Wakefit.co

    About Wakefit and How it Works
    Mattress Industry in India
    Wakefit – Founders
    Wakefit – Startup Story | How Wakefit Began
    Wakefit – Mission and Vision
    Wakefit – Name, Tagline, and Logo
    Wakefit – Business Model and Revenue Model
    Wakefit – User Acquisition
    Wakefit – Startup Challenges
    Wakefit – Financials
    Wakefit – Funding and Investors
    Wakefit – Awards and Achievements
    Wakefit – Acquisitions
    Wakefit – Competitors
    Wakefit – Future Plans

    About Wakefit and How it Works

    Wakefit was launched in March 2016 in Bangalore as a sleep solutions startup with an aim to revolutionize the quality of sleep among Indians. The Wakefit team believes that quality sleep is a basic need and not a luxury; this mantra motivates the team to focus on innovation in product development, efficiency in processes, cost optimization, and excellence in customer experience. Besides, Wakefit’s superior quality products are also found really efficient and more affordable than its competitors.

    Wakefit Advertisement

    Wakefit currently has four variants of its core product, which can be summed up as:

    • Orthopedic Memory Foam Mattress
    • Dual Comfort Mattress
    • Foam Spring Mattress
    • 7-Zone Wakefit Latex Mattress

    Wakefit had initially started with “Orthopedic Memory Foam” and “Dual Comfort” variants of its mattresses and eventually rolled out the other 2 as well. The company wants to keep things simple, and therefore, it delineates its Wake fit mattress into 4 easy-to-remember categories. Talking about the same, Wakefit founder Chaitanya Ramalingegowda said that this choice has been made to avoid decision fatigue.

    With the plethora of decisions a person has to make in a single day, we want to simplify consumer’s life by helping them make at least one less decision.

    In line with this philosophy, the firm saw the transition from a mattress firm to a sleep solutions company, where it decided to launch bed frames, pillows, back pillows, and mattress protectors. To complete the sleep portfolio, the firm further decided to launch a maternity pillow, a nursing pillow, a pet bed, and a baby bed by the end of 2020.

    In its current capacity, Wakefit is able to produce more than 500 mattresses a day and ships around 7500-9000 mattresses in a month. The machinery is imported from Europe and the Middle East so as to ensure world-class quality in terms of consistency and chemicals used. Manufacturing is done in Bengaluru, and quality checks take place in Europe. Wakefit is certified under the Certi-PUR process (for foam). The chemicals used are certified by Greenguard, an environmental institute that aims to reduce human exposure to pollutants. Wakefit invests its profits into German manufacturing equipment which in turn guarantees high efficiency and low costs.

    Wakefit.co, the website hosted by Wakefit, conducted a survey and it was found that in India, 48% of people complained of back problems. Furthermore, 80% of Indians reportedly feel sleepy at work once every three days a week. To solve the increasing number of sleep-related problems, Wakefit included many innovative features while designing its products. Wakefit claims that its mattresses are made of proprietary “open-cell structures” for cool summers and that its high-density foam gives complimentary support. Body contour is another factor the company has focused on. Wakefit claims that its mattresses’ memory foam provides pressure relief.

    Since immigrant millennials in metro cities may prefer renting, Wakefit has tied up with online furniture and home appliances rental platform Rentomojo to provide mattresses along with the latter’s beds. Wakefit is also in talks with more players in the B2B space.

    The company now delivers products all over India. Wakefit sells products online through its website and e-retailers such as Amazon, Flipkart, and Pepperfry. It currently ships around 300 mattresses a day but the numbers do go up to 800 during the sale periods. Around 75% of its sales are from the top 8 metros and the rest are from the tier-2 and tier-3 towns.

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    Mattress Industry in India

    The Indian mattress industry is a growing market, estimated at USD 2.31 billion in 2025 and expected to reach USD 3.48 billion by 2030, with a CAGR of 8.54%. While a few brands have been operating in the space, it is largely dominated by unorganized players. The overall market has seen very little innovation in the past few decades. With the entry of new-age players, the mattress market is seeing a revolution, with products designed and customized to suit customer needs and comfort.

    As per internal estimates, Wakefit.co owns 2-3% of the overall mattress market but with respect to the online sleep solutions space, it commands a market share of almost 35-40%. As sleep health becomes a pertinent topic among wellness and health circles and as people start understanding the role of sleep in one’s life, the market is pegged to grow at a rapid pace and the team at Wakefit is confident of making India sleep better every day.

    Wakefit – Founders

    Ankit Garg and Chaitanya Ramalingegowda are the founders of Wakefit.

    Wakefit Owners
    Ankit Garg and Chaitanya Ramalingegowda – Founders, Wakefit

    Ankit Garg

    Ankit Garg is the Director and Founder atWakefit. He is a Chemical Engineer from IIT-Roorkee. He was featured in the Forbes 30 under 30 Young Entrepreneurs list of 2019. Ankit worked as a management trainee at Bayer Material Science for 4 years before starting up with Wakefit.

    Chaitanya Ramalingegowda

    Chaitanya Ramalingegowda is the co-founder of Wakefit. He has done an MBA from ISB, after obtaining a BE in Computer Science, and has been working closely with startups since 2012. Chaitanya has experience serving as a VP, Investor Relations, Director, and Business mentor in 4 different companies – YourStory, LetsVenture, PurpleGull Services, and Neotec Hub, before he joined Ankit to found Wakefit.

    The growth that Wakefit has achieved can be attributed to the vision held by the two founders and a committed team of more than 250 employees who work tirelessly to ensure that people don’t compromise with their sleep.

    Wakefit – Startup Story | How Wakefit Began

    The motivation to start up was born out of Ankit Garg’s personal experience of buying a mattress. He comes from a strong ‘foaming’ background, having worked with a German multinational in the space. This gave him a detailed understanding of the raw materials that went into a mattress and the cost at which these materials were bought and sold. When he experienced the journey of buying a mattress through the traditional business model, he realized that there was no innovation in the product that was being sold; it was highly overpriced and the sales representatives of retail stores had no knowledge of the science of sleep. This sparked the drive to change the way Indians accessed sleep products in the country.

    One day over a cup of coffee, Ankit and Chaitanya Ramalingegowda decided the time was ripe to revolutionize sleep and make good-quality sleep products accessible to larger masses in the country by bringing in a range of efficiencies in the business model. The growing popularity of D2C brands fueled the idea to start an online model where products were manufactured at a centrally located plant and shipped directly to customer households.

    Before launching Wakefit officially, Ankit bought a few hundred mattresses and sold them on Amazon in 2015 to understand the unit economics. He made a profit of INR 60 lakh in this trial period.

    Wakefit Memory Foam Mattress – Relieve Body Pain

    Wakefit – Mission and Vision

    Wakefit’s vision is “to democratize sleep for one and all with premium quality sleep products at affordable pricing.”

    As an online mattress, bedding, online furniture, and furnishing company, Wakefit believes that it can educate the customers that this category too can be purchased online.

    Wakefit Logo
    Wakefit Logo

    Wakefit works with the vision to improve the sleep health of individuals. Its scientifically-designed mattress makes the users feel well-rested and allows them to wake up feeling active and fit; hence, the name ‘Wakefit’.

    The logo of the brand is colored in bright blue and orange tints, symbolizing energy and vitality. The letter “K” in the logo is ingeniously represented by a person who is fit and hence, jumping for joy!

    Wakefit has opted for the tagline, “The more you know, the better you sleep” as per the brand’s videos.

    Wakefit – Business Model and Revenue Model

    Wakefit follows a D2C business model so as to rationalize costs. The company operates in the e-commerce space and all the products are listed on its website as well as on Amazon, Flipkart, and PepperFry. Wakefit delivers to more than 19,000 pin codes in India through these channels. With 3x growth in revenue since inception, Wakefit has also maintained profitability since 2016.

    The flagship product, Orthopedic Memory Foam Mattress, starts at INR 7499, the Dual Comfort Mattress starts at INR 6399, whereas the 7-Zone Latex Mattress and the Foam Spring Mattress are priced INR 9299 and INR 10,984 onwards. The product portfolio of the brand also includes pillows, bed frames, comforters, bedding accessories, Wakefit furniture for the living room, dining room, study, home and garden, kids, and more.

    “We want to democratize sleep and for that it is important to ensure affordability. To reduce manual labor and increase efficiency, we are using vertical cutting and compression machines. Our customer acquisition cost is Rs 800-900, and our average ticket size is Rs 11,000, so there is no cash burn,” says Ankit.

    Since no middlemen are involved, Wakefit is able to provide prices that are 50% lesser than its competitors. The Wakefit mattress price starts from INR 5,000 onwards, which goes up to over INR 26,000.

    Wakefit – Financials

    Wakefit Financial FY23 FY24
    Operating Revenue INR 812.6 crore INR 986.4 crore
    Total Expenses INR 965.7crore INR 103.24 crore
    Profit/Loss INR -145.68 crore INR -15 crore
    Wakefit Financials
    Wakefit Financials

    Expense

    The firm’s total expenses rose by 6.9% to INR 1,032.4 crore in FY24.

    EBITDA

    Wakefit managed to decline its losses by 90% to Rs 15 crore from INR 145 crore in FY23. Despite losses, the Bengaluru-based company achieved positive EBITDA at INR 65.9 crore in FY24. Its ROCE and EBITDA margins improved to 0.29% and 6.48%, respectively.

    On a unit basis, Wakefit spent INR 1.05 to earn a rupee of operating revenue in FY24. Its current assets grew significantly to INR 574 crore, while its cash and bank balances were recorded at INR 17.21 crore in FY24.

    Wakefit FY23-FY24 FY23 FY23
    EBITDA Margin -10.46% 6.48%
    Expense/INR of operation Revenue INR 1.19 INR 1.05
    ROCE -21.46% 0.29%

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    Wakefit – User Acquisition

    Ankit and Chaitanya undertook the deliveries themselves for the first 100 customers to closely understand the customer behavior, attitudes, and pain points.

    “Internet adopters were our first users. We visited homes for our first 100 deliveries, and did video interviews for feedback.”

    Ankit shares that those experiences taught them how to improve their product in terms of longevity, aesthetics, packaging, thickness (soft/medium/hard), and helped them understand customer pain points better. The direct feedback received from the customers aided a lot in the development of the core offerings that Wakefit provides today.

    Experts opine that the comfort and adaptability of a mattress can only be judged by an individual once he or she sleeps on it and experiences it for at least 14 days. A cursory visit to the store cannot give an indication of the quality. That is why Wake fit provides a 100 day free trial with 100% return policy. This Wakefit return policy also helped build confidence among customers in the online mode of purchase. The insights enabled Wakefit to model its organizational structure such that the customer pain points are adequately addressed right from the product development stage till the post-sale customer experience stage.

    Wakefit.co has built a community of over 4 lakh customers and has garnered more than 12,000 positive reviews online that have propelled the business forward. The company never spent heavily on advertisements. Word-of-mouth marketing has been the most potent tool that has helped the Wakefit team build the business in a steady and sustainable manner. The firm also does a lot of online content marketing on the importance of sound sleep and health.

    Wakefit – Startup Challenges

    The major challenge in the mattress industry is the lack of awareness among the general public about choosing the right kind of mattresses and prioritizing sleep wellness. Wakefit is committed to bridging this gap by sharing trustworthy, first-hand information about choosing the right kind of mattress as well as building knowledge around the science of sleep.

    Another challenge is making the most of the consumers’ need to touch and feel the mattress. The Wakefit team believes that the right kind of mattress cannot be chosen merely by means of ‘touch-and-feel’. So, the company offers a 100-day free trial policy which allows customers to test the Wakefit mattresses for themselves in the privacy of their homes and gauge whether it is the right choice for them.

    One of the initial challenges that the Wakefit founders faced was to take care of everything by themselves.

    “Taking care of everything ourselves was hard, as was finding the right people at the right time. We found the team through referrals and LinkedIn,” said one of the co-founders fo Wakefit.

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    Wakefit – Funding and Investors

    Wakefit has raised a total of $148.04 million across 5 funding rounds since 2014. Their most recent funding round was on January 13, 2023. The Funding details are as follows:

    Date Amount Series Investors
    January 13, 2023 $39 mn Series D Investcorp
    December 6, 2022 $45 mn Venture Round Investcorp
    November 11, 2021 $28 mn Series C SIG, Sequoia Capital India and Verlinvest
    December 15, 2020 $25.50 mn Series B Verlinvest, Sequoia Capital
    December 11, 2018 $8.72 mn Series A Sequoia Capital

    Wakefit – Awards and Achievements

    • Won the Startup of the Year award at the Small Business Awards 2019, conducted in collaboration with Economic Times & Entrepreneur magazine.
    • Won the Business Today Coolest startup 2018 award.
    • Won ‘Startup of the Year – Home and Lifestyle’ award at India Retail and eRetail Congress 2019.
    • Won Amazon Aces Gold as Bestsellers in 2019.
    • Won Best Customer Service Award in 2019 at an Award ceremony organized by Entrepreneur India Magazine.
    • Nominated for SABRE awards for its innovative ‘One India One Wakefit’ campaign

    Wakefit – Acquisitions

    Although mergers and acquisitions are common in the e-commerce segment, Wakefit wants to continue as an independent entity and has not acquired any companies till now.

    Wakefit – Competitors

    There are companies like:

    Wakefit competition is always raging from startups, unorganized players, and biggies like:

    • Kurl-On
    • Sleepwell

    Wakefit – Future Plans

    Wakefit plans to focus on expanding its product categories, omnichannel presence, and brand building to drive double-digit growth. They are also aiming to increase their presence in Tier II and III cities through store expansion, targeting 130 new stores by the end of FY25, 40% of which will be in Tier II towns. Wakefit also aims to increase their offerings in decor and furnishing, seeing it as a significant growth area. 

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    FAQs

    What is Wakefit?

    It is a sleep solutions startup that offers comfortable mattresses and other related products such as pillows and comforters.

    Who are the founders of Wakefit?

    Wakefit was founded by Ankit Garg and Chaitanya Ramalingegowda.

    Who are the Top competitors of Wakefit?

    Cuddl, Sunday Mattress, SleepyCat, and Wink&Nod have entered the industry in the last few years. Kurl-On and Sleepwell are also rivals to Wakefit.

  • Nothing Before Coffee Brews $2.3 Million to Stir Tier-II Growth, Eyes 150+ Stores by FY26

    India’s dynamic and fast-growing QSR coffee chain, Nothing Before Coffee (NBC), has raised $2.3 million in a Pre-Series A funding round led by Prath Ventures. The round also saw participation from SYL Investments. This marks a major milestone in NBC’s journey as it continues to redefine India’s café culture by focusing on Tier-II and Tier-III cities—a segment largely untapped by premium coffee players. Additionally, NBC is pleased to report its “Best-ever Fiscal year 2025.” Fueled by new store launches, innovative offerings, and growing brand loyalty. The brand’s seasonal offerings and unique brews have been particularly well-received, contributing to this growth. 

    Founded in 2017 in Jaipur by Ankesh Jain, Anand Jain, Akshay Kedia, and Shubham Bhandari, Nothing Before Coffee has rapidly evolved from a small, cozy café into a national brand with a footprint of 85+ outlets across India. At the heart of NBC’s success is its mission to serve high-quality, affordable coffee in vibrant spaces that resonate with India’s youth. 

    While most players are concentrating on Tier-I cities and premium offerings, NBC is disrupting the market with accessible pricing, India-centric coffee innovations like the ‘Shrappe’ (a desi twist on a frappe), and aspirational café spaces that serve as community hubs for young consumers. 

    This funding milestone is a strong validation of our vision and operating model. At Nothing Before Coffee, we’ve built a brand that combines affordability, quality, and deep cultural resonance—especially in India’s Tier-II and Tier-III markets. With strong unit economics and consistent consumer love, we are now well-positioned to scale rapidly. The capital will help us deepen our presence, invest in technology and talent, and unlock the next phase of growth as we work towards  becoming India’s most loved and accessible coffee chain, said Ankesh Jain, Co-founder, Nothing Before Coffee.

    In a market traditionally dominated by premium global chains and metro-centric models, NBC is carving out its niche with a “youth-first” approach, offering high quality, affordability, cultural relevance, and beverages served in aesthetically designed, vibrant spaces. These outlets are designed to serve as social hubs for India’s growing aspirational class. 

    Commenting on the fund raise, Piyush Goenka, founder of Prath Ventures, said, “As a fund, we’ve long believed in the growing demand for coffee and vibrant café experiences across India — not just in metros but well beyond Tier-1 cities. In all our research, NBC consistently stood out for the vibrance in their cafés, the affordability of their pricing, and the quality of their offerings. What truly sealed the deal was the passion and  drive of the founding team, which made this a compelling and exciting opportunity for us, as we love to  partner with enthusiastic like-minded founders.” 

    Use of Funds and Strategic Roadmap 

    The freshly infused capital will be utilised to: 

    • Aiming to establish 150+ NBC stores across India by FY2026, with a strong focus on expanding into emerging Tier-II and Tier-III markets. 
    • Strengthen the brand’s digital platforms to drive enhanced customer experience and loyalty.
    • Invest in supply chain optimization and talent acquisition to support scale and consistency across locations. 
    • Experiment with new store formats, including compact kiosks and premium high-street cafes in smaller cities.

    The Indian café market is ripe for innovation, and emerging brands like NBC are leading the way. As bankers, our role is to back such disruptors with the capital they need to scale. NBC has built strong brand recognition in a short time, and  we wish them success in becoming India’s most loved coffee café brand – said Shikha Toshniwal, Co-Founder and Investment Banking Head, Pareto Capital.

    NBC’s ambitious roadmap aims to solidify its position as India’s most beloved homegrown café brand,  particularly in markets often overlooked by established chains. The QSR chain is on a fast-paced growth trajectory, aiming to establish 150+ NBC stores across India by FY2026, further strengthening its presence in metropolitan hubs and expanding deeper into Tier-I and Tier-II markets. These new openings will mark an important milestone for the brand, demonstrating its continuous efforts to cater to the growing demand for premium coffee experiences. The new outlets are designed to offer a welcoming and exceptional coffee experience, building on the brand’s commitment to quality and customer satisfaction.

    Previous Funding Details

    As per Tracxn, Nothing Before Coffee successfully raised $313k in an Angel round in September 2023, which valued the company at $6.0 million pre-money and $6.3 million post-money. This investment, led by Vibha Jain, supported the brand’s growth and expansion plans.

    About Nothing Before Coffee

    NBC was founded in 2017 with the goal of sharing the enticing aroma of freshly brewed coffee with everyone. There’s always been a missing piece in the puzzle of our coffee experience, and  NBC have often pondered over what it could be until the team of experts finally found the answer by brewing their own perfect cup. NBC believe that coffee is not just a beverage but a way of life. The brand has made it a mission to source the best essence of coffee beans and brew them using the latest and most innovative techniques to ensure that every cup of coffee served under NBC is of the highest quality. As a QSR model, NBC specialises in serving varieties of beverages with exceptional quality.

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