In order to support space-tech startups in the state, the Tamil Nadu cabinet has established a specific space policy. Tamil Nadu Commerce Minister TRB Rajaa stated in a post on X that the new strategy will aim to create at least 10,000 “high-value” direct and indirect jobs over the next ten years and draw in space-tech investments of INR 10,000 Cr. The goal of the policy, he continued, is to develop a “future-ready skilled workforce” in space technologies and services. According to Raja, the Tamil Nadu Cabinet on 18 April approved the Tamil Nadu Space Industrial Policy 2025, a daring plan to propel the state into the high-orbit economy of advanced manufacturing and space technology. This strategy serves as a vital springboard for our One Trillion Dollar economic vision, making it more than just a mission plan. According to the minister, the goal of the strategy is to establish a full-stack space-tech ecosystem in the state, which includes developing launchpads, platforms, payloads, and downstream analytics.
Incentive Packages to Startups and Enterprises Operating in Space Sector
Startups and businesses would be given incentive packages to establish space manufacturing and services at the upcoming “Space Bays”, according to Raja. Through its upcoming #TNSpaceBays, which will be special industrial zones designated to power orbital goals originating from Tamil soil, Tamil Nadu is extending its doors to MSMEs, deep-tech startups, R&D units, and global majors. For the spacetech sector, Space Bays are suggested industrial areas. The policy’s primary focus would be on sectors like the production of satellites and payloads, space launch vehicles, propellant chemicals, and downstream space applications, Rajaa stated. In accordance with the policy, the state government will establish space facilities modelled after the Tiruchirappalli engineering and technology (TREAT) cluster in partnership with “private industries”. The state government intends to construct a “space propellant park” in Tuticorin, Rajaa continued.
Policy was First Suggested in 2024
This occurs almost a year after the Tamil Nadu Space Industrial Policy 2024 draft was released by state authorities in July of last year. Numerous revisions have been made to the draft and integrated into the new policy, according to various media reports. According to the report, under the new policy, the government will also provide manufacturing and service enterprises with a capital subsidy of up to 20%. The development is noteworthy since it occurs one month after Thangam Thennarasu, the state finance minister, suggested creating a space-tech fund with a corpus of INR 10 Cr in his address about the Budget 2025–2026. He also suggested at the time that a “foundation and prototype development lab” be established in Chennai to support satellite testing and space-tech initiatives.
According to business emails issued on April 18, software giant Infosys has laid off 240 entry-level workers who could not pass internal tests. The action comes after a round of layoffs in February, when the Indian IT services company fired over 300 trainees for similar reasons. Through NIIT and UpGrad, Infosys is providing free upskilling classes to those who are impacted. The layoffs occur while Infosys manages a low level of demand. For the upcoming fiscal year, the company has projected revenue growth of only 0% to 3%, highlighting the ongoing unpredictability in its primary markets. Following the announcement of the candidates’ final assessment attempt results, the email sent on April 18th said, “Please be informed that, despite additional preparation time, doubt-clearing sessions, several mock assessments, and three attempts, you have not met the qualifying criteria in the “Generic Foundation Training Programme.” Consequently, you will be unable to proceed with the apprenticeship programme.
Infosys Offers External Training Programme
The email went on to say that Infosys has expert outplacement services scheduled to assist you while you look for alternatives outside of Infosys. In order to prepare you for future positions in the BPM business, we also want to offer you another career path: enrolling in an external training programme supported by Infosys. You can also apply for open positions at Infosys BPM Limited after completing the training successfully. To further help your IT career journey, you can also choose an external training programme on information technology fundamentals offered by Infosys if you want to keep improving your IT skills. The trainees will also receive lodging, a month’s salary, and a transport stipend from the Mysuru training facility to Bengaluru or their hometown. NIIT will assist with IT training, while Infosys has partnered with UpGrad for BPM training. Additionally, Infosys has extended this offer to trainees affected in February, giving them the opportunity to sign up for these free upskilling courses. For the class that enrolled on October 21, 2024, roughly 730 trainees showed up for their third and last try on April 17, 2025.
Ups and Downs at Infosys
After failing internal inspections, the IT services exporter fired another 30 to 45 trainees from its Mysuru campus on March 26. A comparable alternative career path to that of the impacted trainees was presented to them, which included 12 weeks of training for possible positions in Infosys Business Process Management (BPM). These trainees were brought on board following a two-and-a-half-year wait, which was brought on by a macroeconomic slump that caused IT companies’ clients to stop investing in projects. The aforementioned trainees were hired as Digital Specialist Engineers (DSE) and System Engineers (SE). On April 17, Infosys announced that it intends to onboard 20,000 new hires this fiscal year, despite the fact that it is facing uncertainties in its key regions, including the US and Europe, since customers are holding back on spending on technology. Last year, it onboarded more than 15,000 new hires.
For the fiscal year that ends in March 2025, Ekagrah Rohan Murty, the 17-month-old grandson of Infosys co-founder Narayana Murthy, is expected to receive INR 3.3 crore from the company’s dividend. Rohan Murthy, Sudha Murty’s son, and his wife, Aparna Krishnan, are the parents of Ekagrah. He owns 15 lakh Infosys shares, or 0.04% of the company. When he was four months old, Narayana Murthy gave him these shares. The shares were worth more than INR 240 crore at the time of the gift. Infosys announced a final dividend of INR 22 per share on April 17. Ekagrah would receive INR 3.3 crore from the dividend payment because he owns 15 lakh shares. This will bring his total dividend income to INR 10.65 crore thus far.
Ekagrah 3rd Grand Child of Narayana and Sudha Murty
Born in Bengaluru in November 2023, Ekagrah Rohan Murty joins siblings Krishna and Anoushka as the third grandchild of Narayana and Sudha Murty. Krishna and Anoushka are the daughters of UK Prime Minister Rishi Sunak and Akshata Murty. Ekagrah is among the youngest millionaires in India at one year and five months. Infosys has declared three dividends totalling INR 49 per share since he was given the company’s shares. He was paid INR 7.35 crore in interim payments earlier in the year as a result. He received a total of INR 10.65 crore in dividend payments from the company during the fiscal year.
Rest of the Shareholders of the Family
The Infosys dividend announcement would also bring in a staggering INR 85.71 crore for Akshata Murty, the daughter of Narayana Murthy, who holds 3.89 lakh shares of the company, or 1.04% of the total. The dividend will bring in INR 33.3 crore for Narayana Murthy and INR 76 crore for his wife, Sudha Murty. The dividend will be paid on June 30, and the record date has been set for May 30. Founded in 1981 with a small INR 10,000 investment, Infosys has now expanded to become one of the largest tech businesses in India. A key figure in the early days of Infosys, Sudha Murty was a prolific novelist and philanthropist who used her limited money to bootstrap the business. In December 2021, she departed from her position as head of the Infosys Foundation after more than 25 years of service, continuing her philanthropic work through her family’s foundation. She has joined the Rajya Sabha as a member.
In a world where barriers often define destinies, Srikanth Bolla’s story represents the power of hope, vision, and unyielding determination. Born blind in a small Indian village, Bolla was told he would never amount to anything. Yet, he defied every odd, becoming a globally celebrated entrepreneur, motivational speaker, and the founder of Bollant Industries, a billion-dollar eco-friendly packaging company.
His journey from being denied admission in Indian schools to graduating from MIT and revolutionising sustainable manufacturing is nothing short of extraordinary.
But Bolla’s ambitions didn’t stop there. In 2025, he expanded his empire into tech and philanthropy, launching initiatives to empower disabled entrepreneurs and advocating for inclusive education worldwide. His company, which focuses on eco-friendly packaging solutions and inclusive employment, has rapidly expanded with a valuation of approximately INR 50 crore as of 2025.
Srikanth Bolla – Biography
Name
Srikanth Bolla
Born
July 7, 1991
Nationality
Indian
Profession
Entrepreneur, Social Activist
Education
Massachusetts Institute of Technology (MIT)
Founder of
Bollant Industries
Notable Awards
Forbes Asia 30 Under 30, NCPEDP Helen Keller Award
Srikanth was born blind into a poor farming family in Seetharamapuram village, Andhra Pradesh. His parents were advised to abandon him at birth, but they refused. He grew up facing discrimination but excelled in academics, topping his class despite being denied science in school.
After a legal battle, he pursued science through open schooling. His outstanding performance earned him admission to MIT in the U.S., where he majored in management science.
After graduation, he declined high-paying job offers abroad to return to India and build something meaningful, a decision that led to the founding of Bollant Industries in 2012.
Srikanth Bolla – Career Achievements
Bollant Industries was founded in 2012 by Srikanth Bolla with a mission to redefine what’s possible for the differently-abled. The company started in a modest facility in Hyderabad. Armed with a vision to build a business where ability isn’t measured by sight but by insight, Srikanth flipped the conventional hiring model on its head.
What truly sets Bollant apart? It’s hiring policy. Over 60% of its workforce comprises differently-abled individuals, making it one of the most inclusive companies in Asia. Each employee is trained meticulously, not just to meet industry standards, but to exceed them.
“We are not a charity. We are a high-performing team that just happens to be inclusive,” Srikanth often says.
As of 2025, Bollant Industries has 6 fully operational manufacturing units across five states: Telangana, Andhra Pradesh, Karnataka, Tamil Nadu, and Maharashtra. These facilities produce eco-friendly packaging products such as disposable plates, cups, trays, and industrial adhesive solutions made from recycled materials and natural starches.
The company also recently ventured into biodegradable polymers and compostable packaging films, a booming segment with high demand from FMCG and pharma players.
Clients and Contracts
Its growing list of blue-chip clients includes:
Tata Motors – Supplier for eco-packaging of auto components
Infosys – Sustainability partner for cafeteria and office packaging solutions
Britannia – Provides biodegradable packaging for trial markets in southern India
Lenskart & boAt – Both signed fresh contracts in late 2024 to reduce plastic usage across e-commerce packaging.
Bollant is also part of the ‘Startup20 Global Alliance for Sustainability’, and was showcased at WEF Davos 2025 as a “Model Case Study” on circular economy adoption in emerging markets.
Valuation and Expansion Plans
As of March 2025, Bollant Industries boasts a valuation of INR 1,200 crore, up from INR 950 crore in 2023, a 26% increase in under two years. The spike in valuation is attributed to major institutional investments from green venture capital funds like Aavishkaar Capital and Omnivore Partners, who collectively pumped in INR 85 crore in Series C funding in August 2024.
In a major move that signals global ambition, Srikanth announced an INR 300 crore international expansion plan in January 2025. The first phase includes setting up two facilities in Vietnam and Indonesia by Q4 2025. The Southeast Asian market, with its growing demand for sustainable packaging, is expected to contribute 20-25% of Bollant’s revenue by 2027.
Innovation Labs and IP
Bollant also launched its first Innovation Lab in Bengaluru in November 2024, focused on R&D for smart biodegradable materials, aiming to replace plastic with water-soluble and plant-based polymers. Srikanth’s team filed six patents in 2024 alone, including one for a heat-resistant biodegradable tray that’s now in pilot use by Indigo Airlines for inflight meals.
In February 2025, Srikanth Bolla made a powerful debut on Shark Tank India Season 4 as a guest shark, becoming the first visually impaired entrepreneur to enter the tank.
During his episode, which aired on February 16, 2025, Srikanth made headlines for investing INR 85 lakhs for 5% equity in “Nav-Tech”, a deep-tech startup building wearable speech-to-text smart glasses for the hearing and speech impaired. The startup was founded by Raghav Mehta, a partially blind IIT-Delhi graduate, whose pitch moved Srikanth and the entire panel to a standing ovation.
“You don’t need sight to have a vision — and this founder has it in abundance,” Srikanth said during the pitch, a quote that instantly went viral on social media.
The episode became the most-watched Shark Tank India segment of Season 4 with over 18 million digital views in 3 days and sparked trending hashtags like #BlindVisionaryShark and #InclusiveInvesting.
Srikanth’s sharp focus on inclusive innovation, rural impact, and green tech made him an instant fan favourite.
SJIM Eminent Social Entrepreneur of the Year Award 2024: This award was given to Srikant Bolla, co-founder and CEO of Bollant Industries Pvt Ltd.. Bollant Industries, started in 2012, is an eco-friendly company that makes paper products. The company focuses on giving job opportunities to people with disabilities, promoting sustainable practices like zero waste and green solutions.
Outstanding Person in Business: Srikanth was recognized for building a profitable, sustainable business that hires and empowers people with disabilities. JCI celebrated his leadership in showing how business can be a vehicle for social change.
Entrepreneur of the Globe: Among thousands of young changemakers worldwide, Srikanth stood out for his inclusive hiring model and commitment to environmental sustainability. He was hailed as a global example of how to “do well by doing good.”
Young Changemaker Award: Srikant Bolla was honoured with the Young Changemaker Award by the “Hindu Business Line” in 2018. This award was given to him by recognizing his groundbreaking work in building one of the sustainable manufacturing companies.
TEDx Talk – Hyderabad (2017): In this talk, Srikanth discusses how true vision transcends physical sight. He shares his experiences of overcoming societal and systemic barriers as a visually impaired individual, emphasizing the importance of determination and belief in oneself. This talk has resonated with many, highlighting that limitations are often societal constructs rather than personal deficits.
Padma Shri Nominee: In January 2025, Srikanth was shortlisted for the Padma Shri, India’s fourth-highest civilian award, under the “Trade and Industry” category. Though he narrowly missed out, his nomination alone marked a monumental shift, as he became the first visually impaired entrepreneur in Indian history to be nominated for this honour in the business category.
His contribution to sustainable manufacturing, combined with his impact on rural employment, especially among differently-abled individuals, was widely covered in The Hindu and Economic Times.
The Forbes 30 Under 30: He was featured in the Forbes 30 under 30 Asia list in 2017 under the industry manufacturing and energy category, making him one of the youngest entrepreneurs to receive this global recognition.
Srikanth Bolla – Philanthropy With Purpose
While Srikanth Bolla has built a business empire rooted in sustainability and inclusivity, his true legacy might just be his heart. Philanthropy isn’t a checkbox for him, it’s the core of his mission. Every business move he makes is tied to a deeper social cause. And in 2025, his philanthropic footprint has expanded significantly across education, disability empowerment, and sustainable development.
Samanvai Foundation
Srikanth’s flagship NGO, Samanvai Foundation, which he co-founded in 2011, continues to be the nerve center of his social work. Initially focused on supporting visually impaired students, Samanvai has now evolved into a pan-India inclusive education movement.
Surge Impact Foundation
In 2017, Srikant cofounded Surge Impact Foundation, an NGO dedicated to empowering marginalised communities through entrepreneurship. Under his leadership, Surge Foundation is continually helping individuals to overcome barriers and pursue their entrepreneurial dreams.
FAQs
What is Srikanth Bolla best known for?
Srikanth Bolla is the founder and chairman of Bollant Industries, a successful company that employs many people with disabilities. He is also the first visually impaired student to have graduated from the MIT Sloan School of Management.
When did Shrikant Bolla appear on Shark Tank India?
Shrikant Bolla announced his appearance on Shark Tank India Season 4 in March 2025. He featured in at least one special episode focused on inclusivity.
What is Srikanth Bolla’s educational background?
Srikanth Bolla holds a degree in Management Science from the MIT Sloan School of Management, making him the first visually impaired student to graduate from this prestigious program.
Numerous users have reported problems with mobile internet, among other things, suggesting that Vodafone Idea’s servers are down. A complete blackout has been reported by several Vi users, who report that they were unable to access any network services. After midnight, more than 1880 reports about Vodafone Idea network issues were displayed by Downdetector, which monitors such outages. At approximately 1:01 a.m. on Friday, April 18, the number of complaints reached its highest point. Only when the volume of problem complaints is much greater than what is normal for that time of day does Downdetector report an event.
Users Raising Issue on Social Media
Additionally, users reported problems with their Vi network on Twitter, with some claiming that the entire network seemed to be down. “Is VI (Vodafone Idea) still in use? The network appears to be totally down,” a user posted on X. The cities where customers are having the most problems, according to Downdetector, are Mumbai, Faridabad, Noida, Delhi, Gurgaon, Pune, and Ghaziabad. 71% of customers complained of “no signal,” 21% complained of “total blackout,” and 9% complained of “mobile internet” problems.
Vi Going Through a Bad Patch
The Vi network problem occurred just a few days after the government raised its ownership stake in the telco to over 49%, raising expectations for its recovery. The government’s waiver is a component of a reform package for 2021 that aims to preserve healthy competition in a market troubled by growing AGR dues, spectrum usage costs, and licence fees. Telecom service providers were given the choice to choose a four-year payment moratorium as a result of the change. The deadline for this was September 2025.
The government also offered telecoms a one-time chance to convert the Net Present Value (NPV) of the interest amount into equity in order to exercise the option of paying interest for the four years on postponed spectrum instalments and AGR dues. Vodafone Idea decided to implement a four-year embargo to postpone spectrum-payment obligations associated with spectrum auctions until 2016 and AGR dues until the 2019 fiscal year, over a month after the reforms were announced.
The indebted telecom company announced this week that the DIPAM had been issued 3695 crore shares by the board’s Capital Raising Committee. The credit grade of the telecom business led by the Aditya Birla Group has been raised by ratings agency ICRA. ICRA raised Vodafone Idea’s credit rating by one notch on 18 April. For Vi’s long-term fund facilities, the agency has raised the rating from BB+ given by CARE Ratings in June 2024 to BBB-.
BluSmart is in an extremely difficult situation as a result of financial mismanagement and other problems. It appears that BluSmart Mobility has begun rebranding their taxis in the midst of the continuous problems. Images of BluSmart taxis being rebranded as Uber Green have recently been made public from Bengaluru. Gensol Engineering-owned BluSmart is presently in negotiations with Uber’s Indian division to lease out between 800 and 1,000 of its electric vehicles as Uber Green taxis. The procedure is already under progress, according to a media outlet, and many BluSmart taxis have already switched to Uber Green livery. The picture that is doing the rounds on the internet actually comes from the airport in Bengaluru. According to a media report, an audit has requested that BluSmart drivers cease taking reservations for the next three to four days. This development makes it apparent that drivers will be asked to work under Uber Green rather than BluSmart following the claimed audit.
Beginning of the Chaos
Gensol Engineering was established by the Jaggi brothers as a construction, engineering, and procurement firm. Together with Punit Goyal, Jaggi founded BluSmart in 2018. Between 2021 and 2024, Gensol obtained loans from government-backed lenders IREDA and Power Finance Corporation totalling around INR 978 crore as part of their expansion ambitions. The goal was to purchase 6,400 electric cars for BluSmart to lease. Nevertheless, SEBI’s investigation revealed that the money intended for EV purchases had been diverted. A total of INR 568 crore was spent on just 4,704 automobiles. The remaining INR 262 crore was discovered to be missing by SEBI. Large amounts of these finances were diverted through a network of connected businesses and ultimately utilised for personal indulgences, such as a luxurious flat in Gurgaon’s DLF Camellias complex, rather than for the purchase of EVs.
SEBI Stepped in to Ban Jaggi Brothers
Following allegations of widespread cash diversion, SEBI has prohibited Anmol Singh Jaggi and Puneet Singh Jaggi, the founders of BluSmart, from participating in the capital markets or holding director positions. Following the announcement, Gensol’s stock price crashed, wiping away investor capital and prompting a forensic examination of the business’s financial records. Top executives of BluSmart have left the company as a result; the CEO, CTO, and Chief Business Officer all quit in late March. For commuters in India, BluSmart was unquestionably a fantastic choice. It differed from Ola and Uber in that it didn’t depend on driver-owned vehicles. The whole fleet was owned and run by BluSmart. This made it easier for them to maintain and charge the system. But this system’s biggest flaw was that it required the business to invest a lot of money in assets (cars). The company is currently getting ready to shut down its own app-based ride-hailing service and switch to working as an Uber fleet partner in light of all these concerns.
Since the beginning of 2025, the insurance-focused SaaS business Zopper has let go of about 100 workers; the most recent wave of layoffs occurred earlier this week. According to media sources, the startup’s management said earlier this week that over fifty members of the product and engineering teams had been let go. According to a media outlet, the company simply stated that it is attempting to reduce expenses. The startup laid off about 20 members of the engineering and product teams earlier this year, making this the second round of layoffs from these teams. According to the sources, it also fired its whole 40-person insurance staff early this year. A month’s salary is being offered by the startup as a severance package.
Zopper Recently Raised $25Mn
Nearly five months have passed since Zopper received $25 million in its Series D round. This funding round was co-led by Elevation Capital and Dharana Capital and included Blume Ventures, an existing investor. Zopper stated during its most recent fundraising campaign that it was developing a cutting-edge policy administration system (PAS). The PAS would make use of sophisticated algorithms, a current tech stack, and data handling and security measures to provide flawless client support. Zopper, which was founded in 2011 by Surjendu Kuila and Mayank Gupta, offers APIs for insurance distribution to insurance firms and other ecosystem participants. Through its unique embedded insurance API suite, it assists insurance businesses in connecting with partners such as e-commerce marketplaces.
Financial Outlook of Zopper
To date, Zopper has raised $121 million from investors such as ICICI Venture, Elevation Capital, Creagis, and Bessemer Venture Partners. From INR 162.4 Cr in FY23 to INR 438.7 Cr in FY24, its operating revenue increased by 170%. But its net loss also increased from INR 47.2 Cr in FY23 to INR 115.2 Cr, a 144% increase.
Layoff has Become a Common Scenario in 2025
With big companies like Google, Microsoft, and others continuing to reduce their workforces, layoffs in the tech sector are not expected to halt in 2025. Companies are still cutting employees in an effort to simplify operations, save money, and emphasise automation and artificial intelligence, even though these figures are much lower than the major layoffs that occurred between 2022 and 2023. Layoffs.fyi, a website that tracks layoffs in the industry, reports that 93 organisations have laid off nearly 23,500 tech workers so far this year, and the number is still growing. Google and Microsoft are apparently contemplating a new round of layoffs, according to the most recent job reduction reports. According to reports, AI-led restructuring and performance-based terminations are part of the corporations’ goals to increase the effectiveness of their personnel.
Virat Kohli, the iconic Indian cricketer and former captain of the Indian cricket team, has taken the brand endorsement world by storm. With exceptional talent and a magnetic personality, Kohli is the top choice for numerous renowned brands. Notably, he was the only cricketer on Forbes magazine’s list of the top 100 highest-paid athletes in 2020. His substantial earnings of approximately Rs 203 crore ($24 million) from brand endorsements set records in both the Bollywood and sports industries.
In this article, let’s explore Virat Kohli’s brand endorsements list and the influential role he plays as a trusted brand ambassador.
As a highly sought-after brand ambassador, Virat Kohli has forged partnerships with numerous top brands, solidifying his position as one of the most influential figures in the world of brand endorsements. Let’s take a closer look at some of the notable brands that have been fortunate to have Virat Kohli as their brand ambassador:
Myntra
Virat Kohli Brand Ambassador of Myntra | Virat Kohli Advertisement
Virat Kohli’s association with Myntra, the leading online fashion and lifestyle platform, has added to the brand’s star-studded list of ambassadors. In line with their “Be Extraordinary Every Day” campaign, Myntra recognizes Kohli’s extraordinary persona and his ability to inspire others to push boundaries. As a brand ambassador, Kohli epitomizes the spirit of exceptionalism and encourages individuals to embrace their uniqueness. With his infectious energy and passion, he embodies the essence of Myntra’s mission to empower individuals to express themselves through fashion, making him a perfect fit for the brand’s vision.
In 2019, Myntra announced that it had appointed celebrity couple Virat Kohli and Anushka Sharma as its first brand ambassadors.
Duroflex
Virat Kohli Brand Ambassador of Duroflex
Duroflex, a leading sleep solutions brand, partnered with cricketer Virat Kohli as its brand ambassador in May 2023 and launched the “Great Sleep, Great Health” campaign. This collaboration aims to emphasize the significance of quality sleep in maintaining overall well-being. As the face of Duroflex, Kohli will advocate for the importance of restful sleep and the role it plays in promoting a healthy lifestyle. Together, Duroflex and Kohli strive to inspire individuals to prioritize quality sleep for enhanced physical and mental health.
Puma
Virat Kohli Brand Ambassador of Puma
In a significant move back in February 2017, Puma, the renowned sports apparel brand, made an endorsement deal with Virat Kohli. The cricketer signed an eight-year, INR 110 crore contract with Puma, making it a major collaboration. He also launched the One8 brand with Puma in 2017. This partnership helped Puma grow in the market and showed their trust in Kohli’s talent and dedication. As a brand ambassador, Virat Kohli represented the spirit of sports, matching Puma’s focus on performance and style.
In April 2025, Kohli reportedly chose not to renew his contract with Puma, turning down an INR 300 crore offer. He decided to focus on building his own brand and expanding into entrepreneurship.
Audi India
Virat Kohli Brand Ambassador of Audi India
Audi, the prestigious automotive brand, partnered with Virat Kohli, the Indian cricket sensation, as its esteemed brand ambassador in 2015. Later in 2021, Audi extended its association with Virat Kohli as the brand ambassador. This collaboration signifies the seamless alignment between Kohli’s charismatic persona and Audi’s pursuit of luxury and performance. With his magnetic presence and relentless pursuit of excellence, Kohli epitomizes the values that Audi stands for, further strengthening their position in the Indian market.
HSBC
Virat Kohli Brand Ambassador of HSBC
HSBC, a leading global banking and financial services organization, appointed cricketer Virat Kohli as its brand ambassador in April 2023, aligning with the shared values of excellence, integrity, and determination. This collaboration emphasizes HSBC’s commitment to providing trusted and innovative banking solutions that resonate with the aspirations of individuals and businesses. Additionally, HSBC has launched the campaign ‘My Account Starts Today’, featuring Virat Kohli, which aims to highlight the bank’s ‘opening up a world of opportunity’ proposition.
Luxor, a well-known brand in the world of writing instruments, recently welcomed cricketer Virat Kohli as its brand ambassador in March 2023. With his remarkable talent and inspiring persona, Kohli perfectly embodies the essence of Luxor’s commitment to offering top-notch writing instruments that enable individuals to articulate their thoughts and ideas with utmost precision. This partnership not only strengthens Luxor’s brand image but also resonates with Kohli’s ability to motivate and inspire countless individuals.
Noise
Noise – Brand Ambassador Virat Kohli
Noise, one of the leading Indian tech brands, recently welcomed Virat Kohli as its brand ambassador in December 2022. Kohli’s association with Noise exemplifies the brand’s commitment to innovation and cutting-edge technology. With this collaboration, Noise aims to empower individuals to push their limits and unleash their full potential. Kohli’s dynamic persona and unmatched drive make him an ideal fit for Noise’s vision of delivering smart and stylish products to tech-savvy consumers.
“I always believe in working with brands that I resonate with. Excited to join the passionate team of Noisemakers as I partner with Noise”, said Virat Kohli.
Toothsi, the renowned dental care brand, has found the perfect duo to endorse its products: Virat Kohli and Anushka Sharma. This power couple’s association with Toothsi brings together their influence and charm to promote oral health and hygiene. With Kohli’s magnetic persona and Anushka’s graceful presence, Toothsi aims to educate and inspire individuals to take care of their smiles. As brand ambassadors, Virat and Anushka exemplify the importance of dental wellness and the confidence that comes with a healthy smile.
Blue Tribe
Virat Kohli Brand Ambassador of Blue Tribe
Virat Kohli and Anushka Sharma became ambassadors and investors for Blue Tribe in February 2022. The brand focuses on plant-based meat and promotes healthier, eco-friendly food choices. They seemed to be the perfect fit to encourage people to switch to healthier and eco-friendly alternatives without compromising on taste. With this collaboration, Virat and Anushka aim to inspire conscious eating habits and support the growing trend of sustainable living.
O’cean Beverages, a brand under Ball Corporation, partnered with Virat Kohli to promote its products. The company provides hydration and energy drinks, and with Kohli being a fitness icon, his endorsement has attracted strong attention from Indian consumers, boosting the brand’s growth
Hero MotoCorp
Virat Kohli Brand Ambassador of Hero MotoCorp
In 2018, Virat Kohli joined Hero MotoCorp as a brand ambassador. It is one of the world’s largest two-wheeler companies. Through this partnership, Virat promotes Hero MotoCorp’s focus on performance, style, and trust. Virat’s energetic image has helped the brand connect with India’s youth better.
Rage Coffee
Virat Kohli Brand Ambassador of Rage Coffee
Virat Kohli partnered with Rage Coffee in 2020 as an investor and brand ambassador. Rage Coffee offers premium, flavoured coffee blends. Kohli’s investment reflects his passion for quality and healthy living. The partnership aims to bring a unique coffee experience to younger people who care about taste and wellness.
Virat Kohli has been with Amaze India since it started in 2018. Amaze India is one of the best inverter battery brands. In 2021, the brand extended its endorsement deal with Kohli for three more years. In 2024, Amaze launched the “Hamesha #ReadyToPerform” campaign. This campaign shows the brand’s focus on providing reliable power. With Kohli as the face of the brand, Amaze highlights its promise of always being ready to deliver, just like Kohli’s consistent performance in cricket.
Star Sports
In 2023, Star Sports roped in Virat Kohli as the brand ambassador for their IPL ad campaign”Shor On, Game On”. As the official TV broadcaster for the TATA IPL, Star Sports released a promotional video featuring Kohli with the slogan “Har Ghar Banega Stadium” (Every Home Will Become a Stadium). This collaboration aims to ignite the excitement of cricket fans nationwide, highlighting the IPL’s ability to bring the stadium-like experience directly into people’s homes.
Blue Star
Virat Kohli – Brand Ambassador of Blue Star
Blue Star, an Indian multinational home appliance company, found a perfect match in Virat Kohli in 2019. Kohli’s association with Blue Star brings a breath of fresh air to the brand, symbolizing its commitment to excellence and innovation. As a brand ambassador, Kohli embodies the spirit of passion and relentless pursuit of excellence, aligning perfectly with Blue Star’s drive for innovation and customer satisfaction. With this partnership, Blue Star aimed to enhance its brand image and reach a wider audience.
Virat Kohli Brand Ambassador of Mobile Premier League
In March 2019, MPL (Mobile Premier League) entered into a successful endorsement partnership with Virat Kohli, appointing him as MPL’s brand ambassador. The deal was said to be worth around Rs 12 crore. The partnership turned out to be a success and was further renewed in January 2020, solidifying their shared vision. In April 2023, MPL launched a dynamic campaign, “Darr Ko Hatao, Bada Khel Jao,” featuring Virat Kohli, that exemplifies MPL’s unwavering commitment to providing a secure gaming environment. With Virat Kohli’s endorsement, MPL continues to inspire gaming enthusiasts nationwide, inviting them to join the MPL community.
MRF Tyre
Virat Kohli Brand Ambassador of MRF Tyre | Virat Kohli Brand Endorsements
In 2015, MRF Tyres, the prominent tyre manufacturing company, signed Virat Kohli as their brand ambassador for a three-year period. During this time, Kohli reportedly received a substantial sum of Rs 8 crore per year for his association with the brand. Recognizing his immense value and impact, MRF Tyres renewed the deal in 2017 with a staggering investment of Rs 100 crore for a period of eight years. As part of this renewed agreement, Kohli is said to earn a remarkable Rs 12.5 crore per annum. This long-standing partnership highlights the mutual trust and success shared between Kohli and MRF Tyres in promoting excellence and performance.
Phillips India
Virat Kohli – Brand Ambassador of Phillips India
Virat Kohli’s partnership with Philips as their brand ambassador for male grooming products has been a testament to their shared commitment to excellence. The collaboration between Kohli, a symbol of style and confidence, and Philips, a leading brand in grooming solutions, has been impactful. In 2022, Philips India launched the #TenOnTenYou campaign featuring Kohli, aiming to shed light on societal judgments and empower millennials to embrace their true selves. With Kohli’s endorsement, Philips continues to inspire men to look their best, embracing their personal grooming rituals with confidence.
Digit Insurance
Virat Kohli Brand Ambassador of Digit Insurance | Virat Kohli Brand Ambassador List
Digit Insurance, a leading insurance company, has appointed Indian cricketer Virat Kohli as its brand ambassador. Virat is also an investor in the company. The partnership between Digit Insurance and Kohli signifies not only his endorsement of the brand but also his confidence in its services and vision. As an investor, Kohli’s association with Digit Insurance goes beyond a typical brand ambassador role, showcasing his belief in the company’s growth potential. With Kohli’s influential presence and strong reputation, Digit Insurance aims to enhance its brand visibility and connect with a wider audience by offering reliable and customer-centric insurance solutions.
Virat Kohli Brand Ambassador of Wrogn | Virat Kohli Brand Ambassador List
Wrogn, the trendy fashion brand, has joined forces with none other than Virat Kohli, who not only serves as its brand ambassador but is also the co-creator of the brand. This exciting collaboration brings together Kohli’s passion for fashion and his unique sense of style. With his involvement in the apparel line, Wrogn showcases a perfect blend of edginess and sophistication. Kohli’s creative vision and personal touch infuse the brand with a distinct identity that resonates with youth.
Manyavar
Virat Kohli Brand Ambassador of Manyavar
In 2016, Manyavar, the renowned ethnic wear brand, appointed Virat Kohli as its brand ambassador. Virat’s association with Manyavar has exemplified elegance and style, capturing the essence of Indian traditions. He became the face of Manyavar, embodying the brand’s commitment to celebrating festivities with their exquisite collection of traditional attire. The brand released a notable campaign, ‘Aadha-Aadha’ featuring Virat, which beautifully highlighted the significance of sharing in a marriage, starting from the expenses of the wedding function. This campaign struck a chord with audiences, emphasizing the values of togetherness and mutual support.
Virat Kohli’s association with Great Learning, the leading edtech company, as their brand ambassador created a significant buzz. With this association, Great Learning aimed to leverage Kohli’s influential persona to inspire individuals to embark on a journey of continuous learning and upskilling. As a brand ambassador, he epitomizes the spirit of growth and excellence, reflecting the values and aspirations of Great Learning’s target audience. Virat’s strong work ethic and relentless pursuit of excellence make him an inspiring figure for those seeking personal and professional development.
In 2020, the company launched the “Power Ahead” campaign with Virat Kohli. The campaign focuses on showing the importance of higher education and lifelong learning.
Too Yumm
Virat Kohli – Brand Ambassador of Too Yumm
In a noteworthy partnership, Too Yumm! roped in Virat Kohli as their brand ambassador. The association aimed to promote healthier snacking options and a balanced lifestyle. With Kohli’s influential persona and dedication to fitness, he perfectly resonated with the brand’s values. As the face of Too Yumm!, Kohli encouraged consumers to make mindful snack choices without compromising on taste. This collaboration successfully inspired individuals to adopt healthier habits and enjoy guilt-free snacking experiences.
Himalaya, the well-known wellness and personal care brand, enlisted the charismatic cricketers Virat Kohli and Rishabh Pant as its brand ambassadors in 2019. This collaboration showcased the perfect synergy between the cricketers’ influential personas and Himalaya’s commitment to natural and effective products. Virat and Rishabh’s association with Himalaya amplified the brand’s message of holistic well-being and the benefits of using natural ingredients in personal care. Their endorsement brought immense credibility to Himalaya and resonated with consumers who admired the cricketers’ dedication to fitness and healthy lifestyles.
Volini, the trusted pain relief brand manufactured by Sun Pharma, founded a powerful ally in Virat Kohli as its brand ambassador. With its introduction to the market in 2015, Volini quickly gained recognition as a go-to solution for joint, musculoskeletal, and lower back pain. In 2018, the brand expanded its offerings with the introduction of Volini Maxx, catering to the evolving needs of consumers. Recognizing Kohli’s enduring influence and his commitment to fitness, Sun Pharma Consumer Healthcare signed a significant endorsement deal with him in 2018.
Boost, the popular Indian energy drink has found a perfect brand ambassador in cricket superstar Virat Kohli. Kohli, who is known for his dedication and physical prowess on the field, embodies Boost’s message of sustained energy and focus. Their long-standing partnership has not only helped Kohli fuel his athletic journey but has also boosted the brand’s immense popularity and relatable fitness goals. From commercials showcasing Kohli’s intense workout routines to social media campaigns fueled by his winning spirit, their synergy has propelled Boost to the forefront of India’s energy drink market, making them a dynamic duo not only on the field but also in the hearts of millions.
Vivo
Virat Kohli Brand Ambassador of Vivo
Vivo, a Chinese technology giant, is well-known for its innovative and stylish smartphones. In 2018, Vivo made Virat Kohli, an iconic Indian batsman, its brand ambassador. This move was a strategic one as Kohli’s immense popularity among the youth aligns perfectly with Vivo’s target audience. It has helped the brand to improve its image and sales in the Indian market. The partnership between Vivo and Kohli has blended cutting-edge technology with the passion for cricket, leaving an undeniable impact on India’s mobile landscape.
In 2015, Uber, the tech giant that transformed on-demand transportation, found an ideal brand ambassador in cricketing superstar Virat Kohli. Kohli’s reputation as an unstoppable go-getter aligned perfectly with Uber’s emphasis on speed and efficiency, making him an ideal fit for the Indian market. The partnership went beyond the world of cricket, with campaigns emphasizing the ease and dependability of Uber, often showcasing Kohli’s trademark determination behind the wheel. This powerful combination not only raised Uber’s brand recognition but also established it as the go-to app for transportation, leaving an indelible mark on the Indian mobility landscape.
MuveAcoustics
Virat Kohli Brand Ambassador of MuveAcoustics
In 2017, Zeeva, an electronics company based in Hong Kong, launched MuveAcoustics, a lifestyle audio brand that targeted urban India, and paired it with the popular cricketing superstar Virat Kohli. His youthful energy and dedication to performance perfectly matched MuveAcoustics’ sleek headphones and speakers, creating a powerful synergy. Kohli’s massive social media following amplified the brand’s message, while his own passion for music added authenticity, helping MuveAcoustics to become a leading player in the Indian audio market.
Wellman
Virat Kohli Brand Ambassador of Wellman
In 2019, the UK-based brand Wellman, which is known for promoting men’s health and vitality, collaborated with the Indian cricket superstar Virat Kohli. This partnership was ideal since Kohli’s relentless commitment to physical and mental fitness aligns perfectly with Wellman’s scientifically proven supplements. Together, they encourage men to live their lives to the fullest by empowering them with the perfect combination of power and balance. Kohli’s massive fan base and Wellman’s trusted reputation have redefined men’s wellness in India, showcasing that success is achievable through both strength and equilibrium.
American Tourister
Virat Kohli Brand Ambassador of American Tourister
American Tourister, a luggage brand known for its durability and association with adventure, found the ideal travel partner in Indian cricket captain Virat Kohli in 2016. Kohli’s energetic and determined personality perfectly aligned with the brand’s core values, making him an exceptional ambassador. Together, they have launched several successful campaigns, including the “#I’mReady” campaign, which showcased Kohli’s globetrotting lifestyle, and the recent “#UndeniableLeave” campaign, which encouraged taking a break from travel. With Kohli’s influence and American Tourister’s innovative luggage solutions, they have fueled the wanderlust of millions, cementing their position as the most dynamic duo in the travel industry.
Avas Living
Virat Kohli Brand Ambassador of Avas Living
Located in Alibaug, Avas Living is a luxury community that offers a new definition of wellness living. It is no wonder that cricketing superstar Virat Kohli has partnered with Avas Living in 2022 to become its brand ambassador. Kohli, known for his dedication to fitness and holistic well-being, chose Avas Living as his dream home retreat. This partnership combines Kohli’s passion for wellness with Avas’ focus on sustainable luxury, technology-driven living, and a strong community vibe. It is attracting health-conscious high net-worth individuals who are seeking a haven of serenity and a touch of cricket royalty.
Ocean Beverages
Virat Kohli Brand Ambassador of Ocean Beverages
Ocean Beverages, focused on crafting innovative and sustainable hydration solutions, found the perfect wave of energy in partnering with cricket superstar Virat Kohli. Kohli’s dedication to fitness and performance mirrors Ocean’s commitment to natural ingredients and eco-friendly practices. Their collaboration, particularly on the Sustainable Edition O’cean Energy Drink with its recycled aluminium cans, resonates with health-conscious consumers seeking both refreshment and responsibility. This dynamic duo is making ripples in the beverage industry, proving that conscious choices can be both powerful and delicious.
Essilor
Virat Kohli Brand Ambassador of Essilor
French eyewear company Essilor, known for its innovative lenses such as Crizal and Varilux, teamed up with Indian cricket superstar Virat Kohli in 2017. This collaboration was based on the shared values of precision, peak performance, and visual clarity. Through this partnership, Essilor’s brand gained more visibility among India’s cricket-loving population and helped raise awareness about the importance of eye health. Kohli himself became an advocate for this cause. The partnership between Essilor and Kohli brings together excellence in sports and optical expertise, empowering millions to see the world with clarity.
Batwrap, the Australian cricket gear innovator, has found the perfect partner in the batting powerhouse Virat Kohli. The partnership was inked in 2023 and is set to redefine cricket aesthetics and performance. Kohli is known for his aggressive batting and style, which perfectly embodies Batwrap’s mission to transform old bats and personalize new ones with cutting-edge, lightweight materials. The “Virat Kohli Electric Blue” collection, born from this union, allows cricketers to unleash their inner champion with a unique blend of power and panache.
Livspace
Virat Kohli Brand Ambassador of Livspace
Livspace, the leading home design company in India, has teamed up with cricket superstar Virat Kohli, creating a perfect match. Kohli’s vibrant personality and commitment to family align with Livspace’s mission of transforming homes into joyful havens. The “Livspace your space” campaign, featuring Virat and his wife Anushka Sharma, brings a fun twist to interior design, demonstrating how Livspace empowers homeowners to personalize their living spaces. This partnership seamlessly blends cricket’s energy with the comfort of home, making Livspace the perfect choice for anyone looking to #OwnTheirSpace.
Shyam Steel
Shyam Steel Anushka Sharma and Virat Kohli Advertisement
Virat Kohli and Anushka Sharma teamed up with Shyam Steel as brand ambassadors. Shyam Steel is one of the leading TMT bar producers in India. Their campaign, “Hamesha Ke Liye Strong,” highlighted the strength and durability of Shyam Steel’s products. The partnership aimed to promote quality in construction materials, reaching a larger audience with the star power of Virat and Anushka.
Royal Challenge
Royal Challenge – Virat Kohli Brand Ambassador List
Virat Kohli represents Royal Challenge as a brand ambassador. In 2024, the brand launched the “Choosebold 2.0” campaign, featuring Virat, Smriti Mandhana, and Vidyut Jammwal. This campaign celebrates individuals who make bold choices in life. With Virat leading the way, it encourages others to embrace boldness in their personal and professional lives.
Muthoot FinCorp
Virat Kohli Brand Ambassador of Muthoot FinCorp
In April 2022, Muthoot FinCorp launched a campaign “Mera Gold Loan, Mera Interest” campaign with Virat Kohli. He appeared in three TV commercials, promoting the brand’s financial services. The campaign aimed to build trust and showcase Muthoot FinCorp as a reliable choice for financial solutions.
Herbalife Nutrition
Herbalife Nutrition – Virat Kohli Brand Ambassador List
In 2021, Herbalife Nutrition renewed its partnership with Virat Kohli. The brand promotes wellness and a healthy lifestyle, which aligns with Kohli’s passion for fitness. With his endorsement, Kohli helps encourage people to live healthier, contributing to the brand’s growth.
Hyperice
Virat Kohli Brand Ambassador of Hyperice
In 2021, Virat Kohli became an athlete investor and global brand ambassador for Hyperice. The brand is known for its recovery products that help improve performance. With Kohli on board, Hyperice promotes better recovery for athletes and fitness lovers, just like Kohli takes care of his own fitness.
Vize
Virat Kohli Brand Ambassador of Vize
In 2020, Virat Kohli became the brand ambassador for Vize, a health and fitness brand. Vize offers high-quality supplements to help people stay fit and active. Through this collaboration, the brand aimed to inspire individuals to take charge of their health and make fitness a priority in their daily lives.
Conclusion
Virat Kohli’s influence as a brand ambassador is undeniable. His association with various renowned companies across industries showcases his versatility and appeal to a wide range of audiences. From sports brands to lifestyle products, Kohli has successfully collaborated with top-notch brands, reinforcing their brand values and reaching new heights of success.
As of 2024, according to Mint, Virat Kohli’s net worth is estimated to be Rs 1050 crore ($123 million).
Virat Kohli is brand ambassador of how many companies?
Virat Kohli is brand ambassador for several renowned brands, including Puma, Myntra, Blue Star, MPL, Digit Insurance, Toothsi, Blue Tribe, Hero MotoCorp, Royal Challenges, Amaze India, and many others.
Which startups are funded by Virat Kohli?
Startups funded by Virat Kohli are:
Rage Coffee
Blue Tribe
Sport Convo
Universal Sportsbiz
Digit Insurance
Chisel Fitness
Hyperice
How much does Puma pay Virat Kohli?
Virat Kohli signed an eight-year endorsement deal with Puma in February 2017, worth INR 110 crore. Under this agreement, he earned an annual payment of INR 12-14 crore. However, in April 2025, Kohli chose not to renew his contract with Puma after it ended. He reportedly rejected an INR 300 crore offer, deciding to focus on building his own brand instead.
Infosys has kicked off pay rises for its employees. These are to be effective by January for some and by April 1 for all. The hike on average is between 5 to 8 percent, slightly lower than in preceding years. Yet, top performers are getting hikes that range between 10 to 12 percent. Infosys has a performance-based system that categorizes employees into four groups with quite different reward levels. The groups range from ‘outstanding’, which is the top group, to ‘needs improvement’, which is the bottom group.
Over 20,000 Freshers to Be Hired in FY26
Infosys has declared its intention to recruit over 20,000 newly graduated individuals in the upcoming financial year, FY26. The company’s Chief Financial Officer Jayesh Sanghrajka shared this hiring outlook during the company’s Q4 FY25 earnings call. This hiring target is set at a much higher level than in FY25, when Infosys expressed a desire to hire up to 20,000 fresh graduates but wasn’t able to follow through.
At the start of the year, the company had come under fire for letting go 400 trainees who didn’t make the cut in performance exams. Still, Infosys is putting the past behind it and working on re-fortifying its ranks with new, younger hiring as it preps for an uncertain business future.
Attrition Sees Mild Uptick
Infosys’s attrition rate inched up in Q4 FY25 to 14.1 percent, from 13.7 percent in the preceding quarter. Still, the company notched a modest net addition of 199 employees in the quarter, pushing its total head count to 3.23 lakh pros.
Infosys’ headcount grew by 6,388 from FY24 to FY25, in turn bringing its total up to 323,578 employees as of the end of FY25. This seems directly aligned with the company’s previously expressed intention to grow its headcount substantially with a focus on technology and consulting over the next several years.
Mixed Financial Results in Q4
The IT behemoth declared a net gain of INR 7,033 crore for the quarter ending March 2025, reflecting an 11.7 percent dip from the same frame last year. In spite of this downturn, Infosys exceeded its revenue guidance for the complete fiscal year, registering top-line growth of between 4.5 and 5 percent.
The company’s robust performance in artificial intelligence, cloud, and digital services was highlighted by CEO and MD Salil Parekh. “Our performance for the year has been robust in terms of revenues, expansion in operating margins and the highest ever free cash generation. Our depth in AI, cloud and digital and strength in cost efficiency, automation, and consolidation position us well for the needs of our clients,” Parekh said. Operational efficiency and automation were identified as the twin key factors behind Infosys’s resilience amid changing industry dynamics.
Sresta Natural Bioproducts Private Limited, which operates under the more recognizable name of 24 Mantra Organic, has been acquired by ITC Limited in a deal that could be worth INR 472.5 crore. Sresta is a leader in the organic foods space, with a strong product portfolio and an extensive distribution network, which will now be available to ITC. This acquisition is iron-clad and will happen on a cash-free, debt-free basis. ITC today also released details of how much money will change hands: INR 400 crore upfront, and another INR 72.5 crore that is linked to how Sresta performs over the next two years.
By picking up 100 percent of the share capital of SNBPL, ITC makes its first big move into the organic FMCG sector. This is the category of fast-moving consumer goods that have an organic label. Increasingly, this is a health-driven market where consumers are looking for clean-label alternatives to what they used to buy.
A Pioneer in Organic Food with a Farm-to-Fork Model
Established more than 20 years ago, SNBPL has been a significant player in India’s organic food arena, with more than 100 offerings that span the gamut from staples, spices, and oils to condiments and beverages. What differentiates 24 Mantra Organic, however, is its farm-to-fork integrated model that ensures the organic integrity of products right from the farm to the consumers’ table.
The company procures from a certified network of about 27,500 farmers across ten states in India. This connection with farming communities allows it not only to maintain a steady quality of its products but also to ensure that they are produced through sustainable agricultural practices. The company’s status with that diaspora gives it a level of international cachet that few other organic brands can claim.
Synergy with ITC’s Vision for Nutrition and Sustainability
Hemant Malik, Wholetime Director at ITC, sees the acquisition as a seamless fit within ITC’s broader food strategy focused on nutrition and sustainability. The robust backend and supply chain developed by 24 Mantra Organic were highlighted as major strengths that align with ITC’s goals of offering trusted, health-led products to consumers.
This acquisition complements ITC’s earlier investments in the food sector, including its stake in frozen food firm Ample Foods. Increasing consumer demand for natural and organic offerings makes 24 Mantra Organic an ideal candidate to accelerate ITC’s ambitions in both the Indian market and overseas segments.
After the announcement, ITC’s shares closed at INR 427.25, which is a 0.73 percent increase on the BSE. Investors are responding to the announcement in a positive manner. The founder of 24 Mantra Organic, Rajashekar Reddy Seelam, is optimistic about the outcome of the brand’s shift to the ITC umbrella. He views this transition as a fresh opportunity to broaden the brand’s reach after more than 20 years of establishing the 24 Mantra Organic name in the marketplace.