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  • European Union’s Digital Competition Law Hits Tech Giants Apple and Meta

    On April 23, European Union regulators announced that Apple and Meta were the initial companies to be penalised for violating a new law that was designed to enhance competition in the digital economy.

    This development is expected to escalate tensions with the Trump administration. For violating the 2022-passed Digital Markets Act, Apple was fined 500 million euros ($570 million), and Meta was fined €200 million ($230 million).

    The goal of European legislation is to prevent large tech firms from misusing their power as digital gatekeepers, which allows them to unilaterally impose regulations on businesses and customers.

    The European Commission, the executive arm of the 27-nation EU, accused Apple of violating the Digital Markets Act by limiting the way app developers may inform consumers about deals and other offers. By enforcing a “consent or pay” system that requires users to either pay a subscription fee for ad-free versions of Facebook and Instagram or consent to the usage of their personal data to target advertisements, Meta violated it.

    Trade War Between EU and the US

    Despite the conflict between the US and the EU over trade, tariffs, and the conflict in Ukraine, there has been some agreement on how to deal with the market dominance of the biggest digital firms in the world.

    As owners of goods and services necessary for information, communication, trade, and other purposes, the tech giants have accumulated trillions of dollars in share value. Over the past year, Google has lost two significant antitrust cases in the US for abusing its dominance in the search and advertising industries.

    Meta is on trial in Washington on charges that it used acquisitions to stifle competition. Apple and Amazon are also being sued for antitrust in the United States. However, the Trump administration took offence at the decision.

    The United States will not allow this new type of economic extortion, according to National Security Council spokesperson Brian Hughes. Extraterritorial laws that specifically target and harm American businesses, impede innovation, and permit censorship will be acknowledged as trade obstacles and a direct danger to free civil society, he continued.

    According to a February White House letter, authorities would think about taking revenge if the European Union singled out American internet firms under the Digital Markets Act or the Digital Services Act, which are laws aimed at reducing disinformation and illegal online content.

     Meta declared that it will probably challenge the decision, comparing it to imposing high tariffs on American businesses’ services.

    Apple accused the commission of compelling it to make adjustments to its products that amounted to giving away its technology and said that it would appeal the ruling.

    The business was fined $2 billion by the European Union last year for undercutting competitors in the music streaming market through the App Store.

    In a statement, Joel Kaplan, chief global affairs officer at Meta, claimed that the European Commission is trying to hinder prosperous American corporations while permitting European and Chinese enterprises to function according to separate rules.

    This is more than simply a fine. The commission’s requirement that Meta should alter its business strategy amounts to a multibillion-dollar tariff on Meta and forces the company to provide a subpar service.

  • List of Aman Gupta Investments: Companies Funded by Shark Tank India’s Most Entertaining Shark

    Shark Tank India has become one of the most popular shows among people these days. The energy, the innovative ideas, and, of course, the sharks—everything is top-notch.

    A shark, who is super trendy and seems to be loved by all for his quirky nature, is Aman Gupta. The co-founder of boAt, with his exceptional marketing strategies, has made his products the top choice for consumers across the country.

    Aman Gupta has successfully created a strong presence for his company in an extremely competitive market. It is his strategic skills, strong planning, and excellent execution that have made him a celebrated entrepreneur in India.

    He has a firm belief in the growing wave of entrepreneurship in India. This belief has led him to become a keen investor in numerous companies such as Shiprocket, Skippi Ice Pops, Freecultr, The Renal Project, 10Club, and more.

    In this article, let’s explore Aman Gupta’s portfolio and understand his strategic investment acumen.

    About Aman Gupta
    List of Aman Gupta Investments
    Startups Funded by Aman Gupta

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    About Aman Gupta

    Aman is a popular young entrepreneur in India. He is the Co-founder and Chief Marketing Officer of boAt. The businessman hails from New Delhi, India. He completed his graduation from Delhi University.

    He also went to the Institute of Chartered Accountants of India and the Indian School of Business. After that, he went to Northwestern University- Kellogg School of Management for his Masters of Business Administration.

    Aman started boAt, the Indian consumer electronics brand, in 2016. The company makes wireless earphones, wired earphones, smartwatches, Bluetooth speakers, and more. It is India’s fastest-growing audio and wearables brand.

    Before starting the brand, he worked for companies like Citi Bank, KPMG, HARMAN International.

    Aman is a passionate young entrepreneur who has created a space under the 40 most popular entrepreneurs in India.


    Success Story of Aman Gupta: CMO and Co-Founder of boAt
    Explore the inspiring success story of Aman Gupta, from his early achievements to leading one of India’s top consumer electronics brands. Discover more about his education, CA journey, family, and more.


    List of Aman Gupta Investments

    Here is a comprehensive list of all the Aman Gupta invested companies, as sourced from Tracxn:

    Aman Gupta Invested Companies Founded Year Headquarters Sector & Sub-Sector
    Sudhati 2023 Surat Retail Apparel and Fashion > Affordable Saree
    Burger Bae 2019 Ludhiana Retail > Fashion > Streetwear
    InnerGize 2023 Delhi HealthTech > Disease Self Management
    Go Zero 2022 Maharashtra Food and Agriculture > Food & Beverage Products
    EasyRugs 2022 Delhi Consumer Goods > Home Furnishing Products
    Beautywise 2018 Delhi Consumer Goods > Beauty & Personal Care Products
    Dorabi 2022 Haryana Consumer > Fashion Tech
    Moderate 2023 Hyderabad HealthTech > Healthcare Booking Platforms
    HireForCare 2021 Maharashtra Enterprise Applications > HRTech
    HealthFab 2019 Karnataka Consumer > Fashion Tech
    WomanLikeU 2019 Karnataka Consumer Goods > Apparel Brands
    House of EM5 2022 Haryana Retail > Beauty Tech
    The Naturik Co 2022 Punjab Food and Agriculture > Food & Beverage Products
    RaptorX 2023 Telangana FinTech > Payments
    Canvaloop 2020 Gujarat High Tech > Advanced Materials
    P-TAL 2017 Haryana Retail > Home Improvements
    Cool The Globe 2021 Maharashtra Environment Tech > Air Pollution Management Tech
    Sama 2015 Karnataka Enterprise Applications > Legal Tech
    Allter 2019 Delhi Retail > Mom & Baby Care
    IDreamCareer 2012 Delhi EdTech > K-12 EdTech
    Dharaksha Ecosolutions 2020 Haryana Environment Tech > Solid Waste Management Tech
    Avataar Skincare 2022 Delhi Retail > Beauty Tech
    Nasher Miles 2016 Maharashtra Consumer > Fashion Tech
    Gud Gum 2022 Karnataka Food and Agriculture Tech > Online Grocery
    WiseLife 2020 Haryana HealthTech > Fitness & Wellness Tech
    Vold Energy 2022 Maharashtra Food and Agriculture > Food & Beverage Products
    Hyperlab 2022 Gujarat Consumer > Sports Tech
    WALK 1967 County Dublin Business Services > HR Services
    Jewelbox 2022 West Bengal Consumer > Fashion Tech
    Koparo Clean 2020 Delhi Retail > Home Care E-Commerce
    Eva Scalp Cooling 2020 Maharashtra Life Sciences > Oncology
    The Cinnamon Kitchen 2019 Delhi Food and Agriculture Tech > Online Grocery
    VECROS 2018 Delhi High Tech > Drones
    SUGAR Cosmetics 2012 Maharashtra Retail > Beauty Tech
    Rubans 2014 Karnataka Consumer > Fashion Tech
    Sahayatha 2019 Tamil Nadu Healthcare > Traditional Medical Devices
    The Plated Project 2019 Maharashtra Retail > Home Improvements
    Acrannolife 2014 Tamil Nadu Life Sciences > Genomics
    What’s Up Wellness 2020 Haryana Life Sciences > Nutraceuticals Tech
    Hood 2021 Haryana Consumer > Social Platforms
    Pharmallama 2020 Karnataka HealthTech > Healthcare Booking Platforms
    Gladful 2020 Rajasthan Food and Agriculture > Food & Beverage Products
    Nawgati 2019 Uttar Pradesh Energy Tech > Oil & Gas Tech
    The Kredible 2019 Haryana Enterprise Applications > Data as a Service
    Haqdarshak 2015 Karnataka Enterprise Applications > GovTech
    Malaki 2018 Maharashtra Food and Agriculture Tech > Online Grocery
    MeduLance 2017 Delhi HealthTech > Healthcare Booking Platforms
    The Healthy Binge 2019 Maharashtra Food and Agriculture > Food & Beverage Products
    Daryaganj 2017 Delhi Food and Agriculture > Food Service Chains
    Mahantam Web Services 2021 Gujarat Food and Agriculture > Foodservice Equipment
    Mindpeers 2020 Delhi HealthTech > Healthcare Booking Platforms
    Zoff Foods 2018 Chhattisgarh Food and Agriculture > Food & Beverage Products
    Manetain Store 2018 Maharashtra Consumer Goods > Beauty & Personal Care Products
    Blue Tea 2018 Haryana Food and Agriculture > Food & Beverage Products
    Unstop 2017 Delhi Enterprise Applications > HRTech
    Broomees 2020 Delhi Consumer > Local Services
    Geeani Agritech 2022 Gujarat Food and Agriculture Tech > Crop Tech
    Dabble Sport 2018 Karnataka Consumer Goods > Baby & Kids Products
    Snitch 2018 Karnataka Consumer Goods > Apparel Brands
    Portl 2020 Telangana HealthTech > Fitness & Wellness Tech
    Bullspree 2020 Gujarat FinTech > Investment Tech
    Lorien Finance 2021 New York FinTech > Alternative Lending
    FastBeetle 2018 Jammu and Kashmir Consumer > Logistics Tech
    insideFPV 2020 Gujarat High Tech > Drones
    Primebook 2017 Delhi Consumer Goods > Computers & Accessories
    Paradyes 2020 Gujarat Consumer Goods > Beauty & Personal Care Products
    Atypical Advantage 2020 Jharkhand Enterprise Applications > HRTech
    The Simply Salad 2020 Gujarat Food and Agriculture > Food Service Chains
    TeaFit 2019 Maharashtra Food and Agriculture > Food & Beverage Products
    House of Chikankari 2020 Delhi Consumer Goods > Apparel Brands
    STAGE 2019 Delhi Media & Entertainment > OTT Video
    GHM 2018 Telangana Energy Tech > Electric Vehicles
    Very Much Indian 2016 Maharashtra Consumer > Fashion Tech
    Hoovu 2019 Karnataka Consumer > Religion Tech
    Sneakare 2021 Delhi Consumer > Fashion Tech
    Voice Club 2022 Karnataka HealthTech > Healthcare Booking Platforms
    Floryo 2021 Karnataka Food and Agriculture > Food & Beverage Products
    EventBeep 2017 Maharashtra EdTech > Higher Education Tech
    Beyond Water 2020 West Bengal Food and Agriculture > Food & Beverage Products
    Growfitter 2016 Maharashtra HealthTech > Fitness & Wellness Tech
    Licious 2015 Karnataka Food and Agriculture Tech > Online Grocery
    The Yarn Bazaar 2017 Karnataka Consumer > Fashion Tech
    LOKA 2021 Delhi High Tech > Metaverse
    MEATYOUR 2020 Maharashtra Food and Agriculture Tech > Livestock Tech
    Farda 2022 Maharashtra Consumer > Fashion Tech
    Nuutjob 2020 Gujarat Consumer Goods > Beauty & Personal Care Products
    Anti Bullying Squad 2018 Delhi Education > Educational Support Services
    Jain Shikanji 1957 Uttar Pradesh Food and Agriculture > Food & Beverage Products
    Growfitter 2016 Maharashtra HealthTech > Fitness & Wellness Tech
    AyuRythm 2018 Karnataka HealthTech > Disease Self Management
    Namhya Foods 2019 Jammu and Kashmir Food and Agriculture > Food & Beverage Products
    InACan 2020 Maharashtra Food and Agriculture > Alcoholic Beverage Products
    Get-A-Way 2018 Maharashtra Food and Agriculture > Food & Beverage Products
    Findyourkicks 2006 Punjab Consumer > Fashion Tech
    GetWyld 2019 Maharashtra Retail > Coupons and Deals
    Let’s Try Foods 2021 Delhi Food and Agriculture Tech > Online Grocery
    Beyond Snacks 2018 Kerala Food and Agriculture > Food & Beverage Products
    COCOFIT 2019 Telangana Food and Agriculture > Food Service Chains
    The Renal Project 2019 Maharashtra Healthcare > Clinic Chains
    Hammer 2018 Haryana Retail > Consumer Electronics E-Commerce
    Revamp Moto 2020 Maharashtra Energy Tech > Electric Vehicles
    Peeschute 2018 Maharashtra Retail > Beauty Tech
    Ariro Toys 2020 Tamil Nadu Retail > Mom & Baby Care
    Truly Blessed 2021 Delhi Consumer Goods > Baby & Kids Products
    Bummer 2020 Gujarat Consumer > Fashion Tech
    Bluepine Foods 2016 Delhi Food and Agriculture > Food & Beverage Products
    Shiprocket 2012 Haryana Consumer > Logistics Tech
    Skippi 2020 Telangana Food and Agriculture > Food & Beverage Products
    D’Moksha 2019 Maharashtra Consumer Goods > Home Furnishing Products
    HERBgen 2020 Delhi HealthTech > Fitness & Wellness Tech
    Chargeup 2019 Delhi Energy Tech > Electric Vehicles
    Altor 2018 West Bengal High Tech > Wearable Technology
    Freecultr 2011 Delhi Consumer Goods > Apparel Brands
    WickedGud 2021 Maharashtra Food and Agriculture > Food & Beverage Products
    Bummer 2020 Gujarat Consumer > Fashion Tech
    10Club 2020 Karnataka Retail > Home Improvements
    Brainwired 2018 Kerala Food and Agriculture Tech > Livestock Tech
    Anveshan 2019 Karnataka Food and Agriculture > Food & Beverage Products
    Auntfloh 2017 Karnataka Life Sciences > Nutraceuticals Tech
    Anveshan 2019 Karnataka Food and Agriculture > Food & Beverage Products
    Donna FMCG 2017 Karnataka Consumer Goods > Beauty & Personal Care Products
    Silvan 2008 Karnataka High Tech > Smart Homes
    Yes Madam 2016 Noida, Uttar Pradesh Beauty Tech
    NemoCare 2017 Telangana Health Tech

    boAt Success Story: How It Became the World’s 5th Largest Wearable Brand | Valuation | Business Model | IPO | Funding
    boAt is a Gurgaon-based company founded by Aman Gupta and Sameer Mehta in 2016. Discover more about boAt’s business model, founders, valuation, startup story, acquisitions, IPO, funding, logo, and more.


    Startups Funded by Aman Gupta

    Aman is an experienced entrepreneur who started a brand and made it a huge name in the country. He is a man of ideas, execution, and marketing and is a great supporter of young entrepreneurs and the startup industry. Over his years of entrepreneurship, he has invested in many startups in various fields.

    Here’s a look at all the investments made by the most entertaining shark in Shark Tank India, Aman Gupta.

    Hoovu Fresh

    Startup Name Hoovu Fresh
    Industry Retail
    Founder Yeshoda Karuturi, Rhea Karuturi
    Aman Gupta’s Investment INR 50 lakhs for 1% equity
    Hoovu Fresh - Aman Gupta Funded Startups
    Hoovu Fresh – Aman Gupta Investments

    Hoovu Fresh is a Bengaluru-based startup that delivers puja flowers to your home. It started in the year 2019. The startup aims to create a supply chain that adds value to both the farmer and the end customer.

    Hoovu Fresh appeared on Shark Tank India season 2 and bagged a deal from Aman Gupta and Peyush Bansal, where Aman invested INR 50 lakhs in exchange for 1% equity.

    STAGE

    Startup Name STAGE
    Industry Entertainment Providers
    Founder Parveen Singhal, Vinay Singhal, Shashank Vaishnav
    Aman Gupta’s Investment INR 50 lakhs for 0.2% equity
    STAGE - Aman Gupta Funded Startups
    STAGE – Aman Gupta Investments

    STAGE is the creator of an OTT platform that provides entertainment content in local languages. The startup was founded in 2019. The platforms offer a wide variety of short-form video content under different categories like comedy, poetry, storytelling, and more.

    The startup made an appearance on Shark Tank India season 2 and got a deal from Aman Gupta, Namita Thapar, and Peyush Bansal. Here, Aman invested INR 50 lakhs for 0.2% equity and also gave INR 50 lakhs in debt at 18% interest.

    Gear Head Motors

    Startup Name Gear Head Motors
    Industry Motor Vehicle Manufacturing
    Founder Meher sai, Nikhil Gunda
    Aman Gupta’s Investment INR 50 lakhs for 3.3% equity
    Gear Head Motors - Aman Gupta Invested Companies
    Gear Head Motors – Aman Gupta Investments

    Gear Head Motors (ghmev) is an electric vehicle company founded in 2018. The startup provides innovative electric bicycles and tricycles. It is India’s first company which is attempting to save the world from the horrors of biofuels. Due to increasing carbon footprints, the startup is working to provide effective, efficient, eco-friendly, and cost-effective means of transport for all classes of people.

    Gear Head Motors bagged an investment deal from Aman and Peyush worth INR 1 crore in exchange for 6.67% equity. Aman’s investment in this case was INR 50 lakh for 3.3% equity.


    List of Kunal Bahl Investments | Startups Funded by Shark Tank India’s Strategic Shark
    Kunal Bahl is the co-founder of Snapdeal and has invested in many companies in and out of Shark Tank India. Check out the list of all Kunal Bahl’s investments. Explore the list of Kunal Bahl’s portfolio companies here.


    Very Much Indian

    Startup Name Very Much Indian
    Industry Ecommerce
    Founder Slony Gambhir
    Aman Gupta’s Investment INR 25 lakhs for 5% equity
    Very Much Indian - Aman Gupta Invested Companies
    Very Much Indian – Aman Gupta Investments

    Very Much Indian is an online store founded in 2016. It offers a variety of woven sarees handcrafted by the weavers of India. The startup is powered by the ideas of handloom and art and aims to bring back heritage sarees for the new generation. It sells a variety of sarees, including Paithani, pure silk, Banarasi, Kota, Kalamkari, Maheshwari, and others.

    Very Much Indian received funding worth INR 50 lakh in exchange for 10% equity in the company from Aman Gupta and Namita Thapar on Shark Tank India season 2. Aman invested INR 25 lakh and got 5% equity in the company.

    Floryo

    Startup Name Floryo
    Industry Food and Beverage Manufacturing
    Founder Manohar Kumar
    Aman Gupta’s Investment NA
    Floryo - Aman Gupta Invested Companies
    Floryo – Aman Gupta Investments

    Floryo, founded in 2019, is a retail platform that offers a variety of freshly milled flours, freshly milled grains, and also customised flours. The varieties of whole grain flours offered include functional multigrain flour, gluten-free multigrain flours, customised multigrain flours, and many more. This allows the customers to easily get a variety of flour in one place.

    Floryo raised a seed round of $1.3 million in August 2022 from Aman Gupta and seven other investors.

    Licious

    Startup Name Licious
    Industry FoodTech
    Founder Vivek gupta, Abhay Hanjura
    Aman Gupta’s Investment NA
    Licious - Aman Gupta Invested Companies
    Licious – Aman Gupta Investments

    Licious is an online delivery platform that delivers fresh and quality meat products. The startup was founded in 2015. The platform operates on a farm-to-fork model and offers meat, lamb, and seafood products that are procured, processed, and stored. Customers can have fresh meat delivered to their homes with Licious.

    Licious raised a Series F2 round worth $150 million in March 2022 from Aman Gupta, Zerodha’s founders Nithin and Nikhil Kamath, and others.


    Licious Success Story – Meat And Seafood Company
    Licious is a Bengaluru-based company. Licious business model is a farm-to-fork one. Know about the Licious Startup story, its Founders, Revenue, and Growth story here.


    WYLD

    Startup Name WYLD
    Industry Consumer Services
    Founder Yash Sakhlecha, Dishant Sanghvi
    Aman Gupta’s Investment NA
    WYLD - Aman Gupta Invested Companies
    WYLD – Aman Gupta Investments

    WYLD is a phygital payment card and mobile application. Founded in 2022, WYLD allows users to shop at a variety of its partner brands, online or offline, using the card. When the users post about the purchased product or the brand from where the product has been purchased, then the users earn cashback based on their presence on social media channels, which is measured by their WYLD score. It is simply meant for active users of social media, which enables them to monetize their influence with every purchase.

    WYLD raised $350K in Pre-seed funding in March 2022 from boAt co-founders Aman Gupta, Sameer Mehta, and others.

    The Renal Project

    Startup Name The Renal Project
    Industry Healthcare, MedTech
    Founder Shashank Moddhia
    Aman Gupta’s Investment INR 50 lakhs for 3% equity
    The Renal Project - Aman Gupta Invested Companies
    The Renal Project – Aman Gupta Investment in Shark Tank India

    The Renal Project is an operator of a chain of dialysis-focused micro centres, founded in the year 2019. The micro centres enable kidney patients to have dialysis therapy every 2-3 days without travelling afar. The company is meant to make the process of dialysis easily accessible for patients. The startup made an appearance in Shark Tank India season 1 and bagged a deal. Aman invested INR 50 lakhs for 3% equity.

    WickedGud

    Startup Name WickedGud
    Industry Food and Beverage Services
    Founder Bhuman Dani
    Aman Gupta’s Investment NA
    WickedGud - Aman Gupta Funded Startups
    WickedGud – Aman Gupta Investments

    WickedGud is a startup founded in the year 2021. It changes the way people eat their comfort food. Their products are packed with essential nutrients and made with plant-based ingredients. These are gluten and maida-free. The company offers a guilt-free experience of eating comfort foods to customers. The company raised funding in its pre-seed round in July 2021 worth $340k from Aman Gupta and seven other investors.

    Bummer

    Startup Name Bummer
    Industry Clothing and Apparel
    Founder Sulay Lavsi
    Aman Gupta’s Investment INR 37.5 lakhs for 3.75% equity
    Bummer - Aman Gupta Funded Startups
    Bummer – Aman Gupta Investment in Shark Tank India

    Bummer is an innerwear brand for both men and women, founded in the year 2020. The company offers a wide variety of innerwear. These are made from micro modal fabric and are sustainable. These are available in bold colours and quirky designs. The company targets millennials’ by making them feel comfortable and confident from within. Aman funded the startup with INR 37.5 lakhs for 3.75% equity.

    Skippi Ice Pops

    Startup Name Skippi Ice Pops
    Industry Food and Beverage
    Founder Ravi Kabra, Anuja Kabra
    Aman Gupta’s Investment INR 20 lakhs for 3% equity
    Skippi Ice Pops - Aman Gupta Funded Startups
    Skippi Ice Pops – Aman Gupta Investment in Shark Tank India

    Skippi Ice Pops operates as an ice popsicle brand, launched in the year 2020. They make ice popsicles with natural sweeteners, preservatives, and colours. It comes in many different flavours which do not include any artificial ingredients. The brand offers clean, green, and healthy ice popsicles. Aman Gupta invested INR 20 lakh for 3% equity in the company.

    Shiprocket

    Startup Name Shiprocket
    Industry Ecommerce, Logistics, Supply Chain Management
    Founder Saahil Goel, Gautam Kapoor, Vishesh Khurana, Akshay Ghulati
    Aman Gupta’s Investment NA
    Shiprocket - Aman Gupta Funded Startups
    Shiprocket – Aman Gupta Investments

    It is an e-commerce shipping platform, founded in the year 2017. Shiprocket enables cost-effective shipping for direct-to-consumer retailers. The company uses a machine learning-based data engine that recommends the best courier services for a business.

    Selecting the courier service, printing shipping labels, and order tracking, all get done in one place. This helps businesses with easy shipping and returns. The company raised $185M Series E in 2021 from Aman Gupta, the 9Unicorns Accelerator fund, and twelve other investors.


    Shiprocket Success Story – Best Shipping Solution For MSMEs
    Shiprocket is a logistic startup founded by Saahil Goel and Gautam Kapoor. The company provides tech-enabled logistic solutions. Read more to know their success story.


    Anveshan

    Startup Name Anveshan
    Industry FoodTech
    Founder Aayushi Khandelwal, Akhil Kansal, Kuldeep Parewa
    Aman Gupta’s Investment NA
    Anveshan - Aman Gupta Funded Startups
    Anveshan – Aman Gupta Investments

    Anveshan is a producer of organic and eco-friendly food products, founded in the year 2020. The company delivers products like cold-pressed oils, honey, and A2 Vedic Bilona ghee, by using technologies like IoT, blockchain, spectroscopy, and more.

    The startup helps customers replace unhealthy kitchen ingredients with high-quality, natural, reasonable, and the littlest processed food products. The company raised INR 1.12 crore in a seed round from Aman Gupta and six other angel investors.

    AyuRythm

    Startup Name AyuRythm
    Industry HealthTech, MedTech
    Founder Abhilesh Gupta, Sandeep Acharya, Ramanath Padmanabhan
    Aman Gupta’s Investment INR 75 lakhs for 2.68% equity
    AyuRhytm - Aman Gupta Funded Startups
    AyuRhytm – Aman Gupta Investments

    AyuRhytm is a personalized digital platform for holistic wellness, founded in the year 2017. The company’s app provides personalized suggestions on yoga, meditation, and food by using an AI algorithm. This enables the users to buy products and services to achieve their wellness goals. It is a perfect blend of ancient science and modern technologies. Aman Gupta invested INR 75 lakhs in exchange for 2.68% equity in the company.

    10Club

    Startup Name 10Club
    Industry Manufacturing, Marketplace
    Founder Bhavna Suresh, Deepak Nair, Joel Ayala
    Aman Gupta’s Investment NA
    10Club - Aman Gupta Funded Startups
    10Club – Aman Gupta Investments

    10Club is a provider of e-commerce support services, launched in the year 2021. 10Club company helps new e-commerce businesses with support related to operations, and actionable insights, and thus, helps them grow their business. It takes care of business reviews, paperwork agreements, fund transfers, and more. The company raised a seed round in June 2021 worth $40 million from Aman Gupta and five other investors.

    Peeschute

    Startup Name Peeschute
    Industry E-Commerce, Consumer Goods
    Founder Siddhant Tawarawala
    Aman Gupta’s Investment INR 75 lakhs for 6% equity
    Peeschute - Aman Gupta Funded Startups
    Peeschute – Aman Gupta Investments

    PeeSchute is an innovative unisex pocket-sized toilet. The company started in the year 2018. The product is used to urinate when access to a washroom is difficult. It is a paper bag that solidifies human urine immediately. This makes the product leak-proof, odourless, hygienic, and travel-friendly. Aman funded the startup with INR 75 lakhs in exchange for 6% equity in the company.

    Beyond Water

    Startup Name Beyond Water
    Industry Food and Beverages
    Founder Shachi Singhania, Devang Singhania
    Aman Gupta’s Investment INR 37.5 lakhs for 7.5% equity
    Beyond Water - Aman Gupta Funded Startups
    Beyond Water – Aman Gupta Investments

    Beyond Water startup provides natural and delicious hydrating solutions, founded in the year 2020. They make water enhancers that come in small-sized bottles. A single bottle makes for up to 24 servings. It consists of naturally sourced ingredients and comes in different flavours. It adds vitamins along and makes your normal water consumption healthy. Aman Gupta funded INR 37.5 lakhs for 7.5% equity in the company.

    InACan

    Startup Name InACan
    Industry Food and Beverages
    Founder Sameer Mirajkar, Viraj Sawant
    Aman Gupta’s Investment INR 20 lakhs for 2% equity
    InACan - Aman Gupta Funded Startups
    InACan – Aman Gupta Investments

    InACan is a beverage startup, founded in the year 2020. The company produces premium, low-calorie, and ready-to-drink, cocktails. The cocktails are crafted in canned form from their own distilleries. These are available in various flavours. This enables the consumers to enjoy quality craft delicious cocktails in a can. He funded 20 lakhs INR for 2% equity of the company.

    Farda Clothing

    Startup Name Farda
    Industry Clothing and Apparel
    Founder Chahat Pahuja, Sanskar Mishra
    Aman Gupta’s Investment INR 15 lakhs for 10% equity
    Farda - Aman Gupta Funded Startups
    Farda – Aman Gupta Investments

    Farda Clothing is a streetwear brand, launched in the year 2021. It is a premium customized brand that offers exclusive and handmade designs. The brand is known for its unique and funky clothing for both men and women. The startup’s primary market is millennial customers. The startup bagged a deal from Aman Gupta and Namita Thapar worth INR 30 lakhs for 20% equity, where Aman invested INR 15 lakhs for 10% equity.

    Nuutjob

    Startup Name Nuutjob
    Industry Wellness, Beauty & Personal care
    Founder Ananya Maloo, Anushree Maloo
    Aman Gupta’s Investment INR 8.33 lakhs for 6.6% equity
    Nuutjob - Aman Gupta Funded Startups
    Nuutjob – Aman Gupta Investment in Shark Tank India

    Nuutjob deals in men’s hygiene products. The startup was founded in the year 2021. They have products for men’s grooming and intimate hygiene. The company’s products prevent irritation, sweating, and bad odour, by keeping the intimates clean and dry. The products maintain a suitable pH balance around men’s private parts. The boAt co-founder funded INR 8.33 lakhs for 6.6% equity in the company.


    List of Startups Funded by Namita Thapar
    Namita Thapar encourages budding entrepreneurs by investing in their startups. Here is a comprehensive list of Namita Thapar’s investments in startups.


    Altor

    Startup Name Altor
    Industry Automotive
    Founder Shamik Guha, Muhammad Bilal Shakil
    Aman Gupta’s Investment INR 25 lakhs for 3.5% equity
    Altor - Aman Gupta Funded Startups
    Altor – Aman Gupta Investment in Shark Tank India

    Altor is a smart, connected helmet solutions company, founded in the year 2018. The company manufactures smart helmets that improve riders’ safety. Their helmets have features like accident detection, hands-free navigation, tracking, and smartphone charging. These smart helmets intend to promote a safe and secure journey for the riders. Aman Gupta invested INR 25 lakhs for 3.5% equity in the company.

    Bluepine Foods

    Startup Name BluePine Foods
    Industry Food and Beverage
    Founder Aditi Bhutia Madan, Naveen Panwar
    Aman Gupta’s Investment INR 25 lakhs for 5.3% equity
    Bluepine Foods - Aman Gupta Funded Startups
    Bluepine Foods – Aman Gupta Investment in Shark Tank India

    Bluepine Foods is a brand that deals in frozen Himalayan food. The company was founded in the year 2016. It is super famous for its delicious ready-to-eat momos and spring rolls.

    It is an innovative food startup founded by Aditi Madan aka Momo Mami. The startup got a deal from the sharks Ashneer Grover, Vineeta Singh, and Aman Gupta. Aman invested INR 25 lakhs for 5.3% equity in the company.


    List of Vineeta Singh Investments: Companies Funded by the Beauty Tycoon & Shark Tank India Judge
    Vineeta Singh, co-founder and CEO of Sugar Cosmetics, is well-known for being a shark on Shark Tank India. Here is a list of all of Vineeta Singh’s investments in and out of Shark Tank India.


    COCOFIT

    Startup Name COCOFIT
    Industry Food and Beverages
    Founder Sasi Kanth Visinigiri, Pavan Kumar Seepana, Sunil Kumar Tentu
    Aman Gupta’s Investment INR 1.6 for 1.6% equity
    COCOFIT - Aman Gupta Funded Startups
    COCOFIT – Aman Gupta Investments

    It is a coconut franchise business that started in the year 2019. It offers supreme quality coconut products like pure coconut water and oil, smoothies, shakes, and more. It is a coconut-based snack brand. Aman Gupta gave INR 1.6 for 1.6% equity in the company.

    Find Your Kicks India

    Startup Name Find Your Kicks India
    Industry Retail, Fashion and Accessories
    Founder Danish Chawla, Simardeep Singh, Harshdeep Singh
    Aman Gupta’s Investment INR 10 lakhs for 5% equity
    Find Your Kicks India - Aman Gupta Funded Startups
    Find Your Kicks India – Aman Gupta Investments

    Find Your Kicks India is a platform for buying and selling premium sneakers and apparel, launched in the year 2020. It acts as a trustworthy connection between the buyers and sellers.

    Whoever is looking to buy or sell hyped sneakers, this is the place for them. The Shark, Aman Gupta invested INR 10 lakh in the company in exchange for 5% equity.

    Brainwired

    Startup Name Brainwired
    Industry AgriTech
    Founder Sreesankar Nair, Romeo P Jerard
    Aman Gupta’s Investment INR 15 lakhs for 2.5% equity
    Brainwired - Aman Gupta Funded Startups
    Brainwired – Aman Gupta Investments

    Brainwired is an Agri-tech IoT-based company founded in the year 2018. It provides exclusive livestock health monitoring and tracking solutions.

    The company helps farmers deal with livestock-related issues beforehand in a customizable and easy manner. Aman Gupta invested INR 15 lakh for 2.5% equity in the company.

    Jain Shikanji

    Startup Name Jain Shikanj
    Industry Food and Beverages
    Founder Anubhav Jain
    Aman Gupta’s Investment INR 10 lakhs for 5% equity
    Jain Shikanji - Aman Gupta Funded Startups
    Jain Shikanji – Aman Gupta Investments

    It is a renowned name in north India that has been in existence since 1937. It is a brand of traditional beverage, Shikanji.

    The Jain Shikanji has a special spice that makes for its age-old best and delicious quality. Aman Gupta invested INR 10 lakh for 5% equity in the company.


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    Revamp Moto

    Startup Name Revamp Moto
    Industry Motor Vehicle Manufacturing
    Founder Jayesh Tope, Pushkaraj Salunke, Pritesh Mahajan
    Aman Gupta’s Investment INR 50 lakhs for 0.75% equity
    Revamp Moto - Aman Gupta Funded Startups
    Revamp Moto – Aman Gupta Investments

    The company makes electrical bikes based on modular utility platforms. It started in the year 2020. These modular electric vehicles are meant to solve problems in mass mobility. These bikes are reliable, connected, and built to adapt. It comes with features like a food box, folding table, delivery basket, and more. On Shark Tank India, Aman invested INR 50 lakhs in the company in exchange for 0.75% equity.

    Ariro

    Startup Name Ariro
    Industry Toys and Games
    Founder Vasanth Tamilselvan, Nisha Ramasamy
    Aman Gupta’s Investment INR 25 lakhs for 5% equity
    Ariro - Aman Gupta Funded Startups
    Ariro – Aman Gupta Investments

    Ariro is a wooden toy and aids startup, founded in the year 2020. The company makes eco-friendly toys for children of age groups 0-3 years. The toys are simple, purposeful, and handcrafted by Indian artisans. These help with gross motor development among children. The toys are made with neem wood and safe paints. Aman invested INR 25 lakh for 5% equity in the company.

    Raising Superstars

    Startup Name Raising Superstars
    Industry E-Learning Providers
    Founder Raghav Himatsingka, Shraddha Himatsingka
    Aman Gupta’s Investment INR 50 lakhs for 2% equity
    Raising Superstars - Aman Gupta Funded Startups
    Raising Superstars – Aman Gupta Investments

    Raising Superstars startup is on a mission to help every child realize their full potential. It started in the year 2020. The startup is building a strong parenting platform for the future of children. It helps to unlock the full potential of children between the age group of 0-3 years with simple five-minute daily activities. He invested INR 50 lakhs for 2% equity in the company.

    Growfitter

    Startup Name Growfitter
    Industry Wellness and Fitness Services
    Founder Sanmati Pande, Harshit Sethy
    Aman Gupta’s Investment INR 50 lakhs for 2% equity
    Growfitter - Aman Gupta Funded Startups
    Growfitter – Aman Gupta Investments

    Growfitter is a gamified digital health reward platform, founded in the year 2015. The company uses end-to-end management software to provide on-demand workouts from fitness centres and trainers. One can walk, run, cycle, or take a health quiz and earn exciting rewards. The platform adds financial benefits to your physical activity. He made an investment deal for INR 50 lakhs for 2% equity.

    Chargeup

    Startup Name Chargeup
    Industry Transportation, Logistics, Supply Chain and Storage
    Founder Varun Goenka, Akshay Kashyap
    Aman Gupta’s Investment NA
    Chargeup - Aman Gupta Funded Startups
    Chargeup – Aman Gupta Investments

    The company operates a battery-swapping network of e-rickshaws. It was founded in the year 2019. The company offers batteries as a service.

    It provides a distributed network of batteries, which solves the issues of long charging hours and high costs. The company raised a seed round of $2.5 million in February 2022 from Aman Gupta and five other investors.

    Hammer

    Startup Name Hammer
    Industry Electronics and Appliances
    Founder Rohit Nandwani
    Aman Gupta’s Investment INR 1 crore for 40% equity
    Hammer - Aman Gupta Funded Startups
    Hammer – Aman Gupta Investments

    It is an audio and fitness technology brand. The company was founded in the year 2019. It deals in the making of various kinds of audio devices and fitness bands.

    Their products are not only power-packed with technology but also act as great fashion and athleisure accessories. The company bagged an exclusive deal of INR 1 crore for 40% equity from Aman Gupta.

    Loka

    Startup Name Loka
    Industry IT Services and IT Consulting
    Founder Krishnan Sunderarajan
    Aman Gupta’s Investment INR 13.3 lakhs for 8% equity
    Loka - Aman Gupta Funded Startups
    Loka – Aman Gupta Investments

    Loka World is the first metaverse app in India. The app had its stable release in the year 2021. It is like a global community that allows users to chat and meet different people from all around the world without stepping out of their homes. The startup got a deal worth INR 40 lakhs for 24% equity from Aman Gupta, Anupam Mittal, and Peyush Bansal, where Aman’s investment stood at INR 13.3 lakhs for 8% equity.


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    Beyond Snack

    Startup Name Beyond Snack
    Industry Food and Beverages
    Founder Manas Madhu
    Aman Gupta’s Investment INR 25 lakhs for 1.25% equity
    Beyond Snack - Aman Gupta Funded Startups
    Beyond Snack – Aman Gupta Investments

    The company is a producer of authentic Kerela-style banana chips, founded in the year 2018. The company makes chips from a special variety of bananas i.e, Nendran.

    The chips produced are crunchier, tastier, healthier, and nutritionally packed snacks. The company received funding of INR 25 lakhs for 1.25% equity from Aman.

    EventBeep

    Startup Name EventBeep
    Industry Software, EdTech
    Founder Rakhi Pal, Saurabh Mangrulkar, Venkatesh Prasad V M
    Aman Gupta’s Investment INR 10 lakhs for 1% equity
    EventBeep - Aman Gupta Funded Startups
    EventBeep – Aman Gupta Investments

    EventBeep is an online discovery platform for college events. It was founded in the year 2019. The platform lists cultural parties, fests, sports meet, workshops, and more.

    The platform empowers the students with the changing nature of education and work. Aman invested INR 10 lakh for 1% equity in the company.

    Meatyour

    Startup Name Meatyour
    Industry Retail, Agriculture
    Founder Saisharan Gandhi, Arnav Gandhi
    Aman Gupta’s Investment INR 10 lakhs for 6.6% equity
    Meatyour - Aman Gupta Funded Startups
    Meatyour – Aman Gupta Investments

    Meatyour is a brand that deals in odourless brown eggs. It was founded in the year 2020. The company is doing natural hen egg farming.

    Aman Gupta provided funding of INR 10 lakhs in exchange for 6.6% equity in this chicken egg farming startup.

    The Yarn Bazaar

    Startup Name The Yarn Bazaar
    Industry Marketplace, Textile Manufacturing
    Founder Pratik Gadia, Vishal Darak, Akshat Doshi
    Aman Gupta’s Investment INR 25 lakhs for 2.5% equity
    The Yarn Bazaar - Aman Gupta Funded Startups
    The Yarn Bazaar – Aman Gupta Investments

    It is a one-stop solution for the yarn industry, founded in the year 2019. It is a developer of yarn trading and lending mobile application.

    The company provides an online marketplace for trade, lending, and logistics. This helps both yarn sellers as well as buyers. Aman invested INR 25 lakhs in the company for a 2.5% stake.

    Let’s Try

    Startup Name Let’s Try
    Industry Food and Beverage Services
    Founder Nitin Kalra, Chitra Gupta, Neelam Kalra, Geetanjali
    Aman Gupta’s Investment INR 22.5 lakhs for 6% equity
    Let's Try - Aman Gupta Funded Startups
    Let’s Try – Aman Gupta Investments

    It is a healthy snack brand that makes snacks with 100% groundnut oil. It was founded in the year 2021. The startup provides a variety of healthy Indian snacks.

    Their popular snack items include peanut party mix, makhanas, bhujia, and more. The company received an investment of INR 22.5 lakh for 6% equity from Aman.

    Namhya Foods

    Startup Name Namhya Foods
    Industry FoodTech, Healthcare
    Founder Ridhima Arora
    Aman Gupta’s Investment INR 50 lakhs for 10% equity
    Namhya Foods - Aman Gupta Funded Startups
    Namhya Foods – Aman Gupta Investments

    Namhya Foods is an ayurvedic brand in preventive healthcare founded in 2019. The company makes special blends of ayurvedic foods that help with modern-day healthcare issues.

    It adds the age-old essence of Ayurveda to modern life, ensuring healthy living. On Shark Tank India season 1, the company got a deal of INR 50 lakh for 10% equity and INR 50 lakh in debt from Aman Gupta.

    Aman Gupta’s Investment Exits

    As per CB Insights, Aman’s most recent portfolio exit was Get-A-Whey in December 2022. Also, according to Crunchbase, he has made an exit from another two of his investments, FREECULTR and My Cloud Kitchen.


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    Conclusion

    Aman has taken the company, boAt, to great heights and has made it the most favourable audio and wearable brand in the country. Along with being an entrepreneur, he has been a great investor as well. He has funded many young startups like Farda, Peeschute, and more, showing his support for the budding entrepreneurs in India.

    Aman Gupta is indeed an amazing role model for youngsters in India. On the show, Shark Tank India, his appearance, quirkiness, and enthusiasm for young entrepreneurs have made him everyone’s favourite shark.

    FAQs

    Who is Aman Gupta?

    Aman Gupta is the Co-founder and Chief Marketing Officer of boAt.

    In how many companies did Aman Gupta invest?

    Aman Gupta has invested in more than 100 companies as of January 2025.

    What are the companies Aman Gupta has invested in?

    Some of the notable Aman Gupta invested companies include:

    • Bummer
    • Skippi Ice Pops
    • Shiprocket
    • WickedGud
    • Anveshan
    • 10club

    What is the net worth of Aman Gupta?

    Aman Gupta’s net worth is estimated to be around INR 720 Crore.

    How much equity does Aman Gupta have in boAt?

    Aman Gupta has a 26.8% equity in boAt, as of January 2025.

    Does Aman Gupta own Hammer?

    Aman Gupta’s share in Hammer is 40% after he invested INR 1 crore in the company on Shark Tank India.

    What industry does Aman Gupta like to invest in?

    Though Aman Gupta has invested in a range of startups to date, the boAt founder has a bent on food and wellness brands, fashion and clothing companies, and eCommerce projects.

    What is Sudhati, and what deal did it get on Shark Tank India?

    Sudhati is an online e-commerce fashion brand specialising in stylish and affordable sarees. On Shark Tank India Season 4, the brand secured an investment of INR 1 Crore for a 4% equity stake from investors Anupam Mittal, Aman Gupta, and Peyush Bansal, valuing the company at INR 25 crore.

    Is Aman Gupta an investor in Let’s Try?

    Yes, Aman Gupta is an investor in Let’s Try. He and Anupam Mittal both invested INR 45 lakh for a 12% equity stake in the brand during Shark Tank India Season 1. Additionally, Aman Gupta participated in Let’s Try’s pre-Series A funding round in April 2025, where the company raised $2.5 million (INR 21.6 crore), alongside other existing investors like Wipro Consumer Ventures, 100Unicorns, and Venture Catalysts.

  • Candere Founder Rupesh Jain Launches Lucira, a Lab-Grown Diamond Jewellery Brand

    The company plans an aggressive two-year roadmap for phased omnichannel expansion.

    Rupesh Jain, the digital jewellery pioneer who built Candere into one of India’s most successful online fine jewellery platforms before its acquisition by Kalyan Jewellers, is returning to the spotlight with a bold new venture, Lucira. A modern lab-grown diamond jewellery brand, Lucira is built for today’s conscious, design-forward consumer and aims to transform the way people engage with fine jewellery.

    Positioning itself as the unrivalled “Rings King,” Lucira focuses exclusively on celebrating proposals, weddings, anniversaries, and personal achievements with intentional design and ethical brilliance. Lucira is born out of a simple but powerful idea: that luxury can be meaningful, personal, and responsible. Inspired by the Latin word Lucent, meaning “to shine,” the brand represents purity, brilliance, and a commitment to illuminating life’s most cherished moments with jewellery that reflects values as much as beauty. Merging heritage craftsmanship with cutting-edge innovation, Lucira combines AI-led personalisation, certified lab-grown diamonds, and a seamless digital-first experience to build trust and intimacy in an industry that has traditionally relied on opaqueness and excess.

    The launch of Lucira comes at a time when lab-grown diamonds are reshaping the fine jewellery landscape, both in India and globally. These diamonds  are physically, visually, and chemically identical to mined diamonds, offering the same brilliance and longevity—but at a significantly lower financial cost. Certified by IGI, GIA, SGL, and Hallmark, Lucira diamonds offer complete transparency and assurance of quality. Each piece is handcrafted by artisans who blend traditional techniques with contemporary elegance, creating jewellery that celebrates individuality and connection.

    Currently available online with nationwide delivery, Lucira will soon debut its flagship experience stores in key metros, followed by an ambitious retail expansion across India and global markets. With a phased omnichannel growth strategy, the brand is poised to become India’s first global lab-grown diamond luxury house.

    Rupesh Jain, Founder of Lucira said, “Our vision is to create a premium, design-led fine jewellery destination that begins online and extends into beautifully curated physical spaces. With AI-powered customisation, virtual try-ons, and seamless e-commerce, we’re meeting customers where they are digitally native, value-conscious, and experience-driven. Our upcoming flagship stores will bring this vision to life, blending the ease of technology with the emotion of touch. As we expand across India and into global markets, our goal is simple: to make Lucira synonymous with modern luxury that’s personal, purposeful, and proudly Indian.”

    Lucira is carving a niche in the fast-evolving bridal jewellery space, with a sharp focus on solitaires, bespoke engagement rings, eternity bands, and convertible pieces for everyday wear. The brand has introduced five exclusive signature cuts, each designed to maximise light, emotion, and brilliance. These aren’t just rings, they’re declarations of love, symbols of milestones, and heirlooms reimagined for a new generation.

    Jain added, “Lucira is about elevating meaningful moments with timeless design and ethical brilliance. We’re not just shaping rings, we’re shaping what they represent in today’s world.

    For Rupesh Jain , Lucira is more than a comeback, it’s a vision for the future of fine jewellery. One where innovation, ethics, and emotional resonance converge. India’s robust diamond manufacturing ecosystem and supportive government policies provide an ideal backdrop for Lucira’s ambitions. Jain believes India is uniquely positioned to become a major supplier and brand builder in the global LGD market, which has already seen strong demand in international markets as well.

    About Lucira

    Lucira is a modern lab-grown diamond fine jewellery brand redefining what luxury means for today’s conscious consumer. Founded by Rupesh Jain, Lucira blends ethical craftsmanship with digital-first innovation to create jewellery that celebrates life’s most meaningful moments. With a sharp focus on proposals, weddings, anniversaries, and personal milestones, Lucira is positioning itself as the unrivalled “Rings King.”

    Currently available online with nationwide delivery, the brand will soon debut flagship experience stores across key metros, followed by an aggressive two-year roadmap for phased omnichannel expansion. Every Lucira piece is crafted with certified lab-grown diamonds, recycled gold, and transparent practices proving that sustainability and sophistication can go hand in hand. More than a jewellery label, Lucira is a movement toward purposeful luxury, made for those who choose meaning over materialism.

  • List of All the Brands Owned by PepsiCo | Pepsico Subsidiaries

    People all around the world know about Pepsi, and its products are enjoyed over one billion times just in every day by its consumers. PepsiCo Inc. is an American multinational company that manufactures, markets, and distributes various snacks, food, and beverages.

    PepsiCo is also known to be one of the largest companies in the world because its products are available throughout 200 countries. The company was first formed in 1965 with the merging of the Pepsi-Cola and the Frito-Lay companies. The company is currently headquartered in Harrison, New York.

    It is also the largest food and beverage business in North America according to its net revenue and the second-largest in the world, only behind Nestle. For the year 2024, PepsiCo’s revenue was $91.85 billion.

    The company offers a wide variety of products such as soft drinks, fruit juices, ready-to-drink tea and coffee, energy/sports drinks, chips, packaged foods, bottled water, etc. The company is now also expanding its categories of products like probiotics, functional beverages, and even cold-pressed juices. Since its inception, Pepsico has acquired many brands. So, here’s a look at all the brands under PepsiCo.

    PepsiCo Beverages North America
    Frito-Lay North America
    Quaker Foods North America
    Pepsico Latin America
    Pepsico Europe
    Pepsico Africa, Middle East, South Asia (AMESA)
    Pepsico Asia Pacific, Australia/New Zealand, China (APAC)

    A Brief History of PepsiCo

    The company had its humble beginnings with a carbonated drink that was made by a pharmacist, Caleb D Bradham, in North Carolina in the 1890s. The company was trademarked in the 1900s and became popular under Pepsi–Cola. However, after 20 years of success, Mr Bradham sold the company after it went bankrupt.

    It wasn’t until the 1930s that it became profitable again because of Loft Inc.’s efforts. At this point, the Pepsi-Cola company expanded with Diet Pepsi and also went on to purchase Mountain Dew in the 1960s.

    PepsiCo Inc. was founded in 1965 when the two big companies which are Pepsi-Cola and Frito-Lay, were merged. The company then went on to acquire Tropicana in 1998 and then Quaker Oats and Gatorade in 2001. Pepsi now has products like Pepsi, Diet Cola, Fritos corn chips, Lays potato chips, Cheetos cheese-flavoured snacks, Ruffles potato chips, and Rold Gold pretzels. But with the addition of Quaker Oats, Gatorade sports drinks were also added to the list, making it a billion-dollar company.

    In 2018, the company acquired SodaStream, a company that makes machines for homemade sparkling water. Its recent acquisitions include Organic and raw trading Co, which is an Australian company, Chi Limited from Nigeria, and Tropic from France. It also acquired Costa, a British Coffee company.

    Now, 70-plus years later, PepsiCo is a conglomerate and a multinational manufacturer and supplier of soft drinks, food items, snacks, and different types of juices. The company distributes its variety of products to more than 200 countries.

    Pepsico Subsidiaries
    Pepsico Products List

    PepsiCo Subsidiaries

    PepsiCo Inc. is best known for its manufacturing, marketing, distribution, and sales of popular beverages, food items, snacks, etc. The company has 23 brands that generate more than $1 billion each according to their retail sales, including popular brands like Frito-Lays, Gatorade, Pepsi-Cola, Quaker, and Tropicana, which provide a wide range of products.

    Three of its beverage companies, Pepsi-Cola, Mountain Dew, and Diet Pepsi, are among the top ten most beloved soft drinks in the American market. The Frito-Lays Company is a global leader as it holds 40% of the market share worldwide and 56% in the US for its snacks.

    Frito-Lay manufactures and sells nine out of ten potato chips, which include Lay’s, Doritos, Tostitos, Ruffles, and Cheetos. Another subsidiary that is a leader in its sector is Tropicana, as it holds 41% of the US orange juice market.

    PepsiCo subsidiaries are divided into seven divisions, which are PepsiCo Beverages North America, Frito-Lay North America, Quaker Foods North America, Latin America, Europe, Africa, the Middle East, and lastly being Asia, Australia/New Zealand, and China.

    Each of these subdivisions has many subsidiaries under it:

    • The Frito Lay North America – This division manufactures, markets, and distributes Lays, Doritos, Cheetos, Tostitos, Fritos, Ruffles, and the Santitas Brands.
    • Quaker Foods North America – It manufactures, markets, and distributes various Cereals, Rice, Pasta, Aunt Jemima, Quaker Chewy, Cap’n Crunch, Life, and Rice and Roni brands.
    • The North American Beverages North American Beverages manufactures, markets, and distributes syrups, fruit juices, and soft drinks like Pepsi, Gatorade, Mountain Dew, Diet Pepsi, Tropicana juices, and bottled water like Aquafina, Sierra Mist, etc.
    • Latin America – This division manufactures, markets, and distributes beverages, food products, and snacks specific to the South American countries.
    • Europe – The Europe division of PepsiCo manufactures, markets and distributes beverages, food products and snacks specific to Europe and African regions.
    • South Asia and the Middle East, and Africa – This division manufactures, markets, and distributes food products and snacks like Lays, Kurkure, Chipsy, etc.
    • The Asia Pacific, Australia/New Zealand, and China – This of PepsiCo division manufactures, markets, and distributes also offers a variety of snacks and beverages like 7UP, Mirinda, Pepsi, Mountain Dew, Cheetos, Doritos, Lay’s, etc.

    PepsiCo Beverages North America

    PepsiCo Beverages North America is a sector that manufactures, markets, and sells beverages in North America. This division has made many notable innovations, partnerships, and strategic acquisitions. These beverages are not only enjoyed in America but all over the world.

    PepsiCo Beverages North America sells soft drinks, bottled water, ready-to-drink coffees and teas, sports drinks, and juices, through which it tries to satisfy a wide range of customers’ tastes, occasions, and lifestyles, especially in North America.

    PepsiCo subsidiaries include the most popular beverages consumed in America. Some of the most well-known beverage manufacturers under this division are Pepsi, Mountain Dew, Gatorade, 7UP (outside the U.S.), Tropicana Pure Premium orange juice, Sierra Mist, SoBe Lifewater, Tropicana juice drinks, AMP Energy, Naked Juice, Izze, and Aquafina.

    PepsiCo Beverages North America also helps out third-party companies like Starbucks and Unilever in manufacturing, marketing, and selling their ready-to-drink coffees and teas.

    Some of the well-known PepsiCo subsidiaries under PepsiCo Beverages North America are:

    Pepsi

    Pepsi
    Pepsico Subsidiaries – Pepsi

    Pepsi is one of the first drinks the company started selling, which started out as a refreshing and energizing drink. Now it is known to be one of the world’s most popular and consumed soft drinks around the world.

    Gatorade

    Gatorade
    Pepsico Subsidiaries – Gatorade 

    Gatorade is one of the most popular brands under Pepsi, which is known for its signature line of sports drinks and is popular in America. The company is currently the fourth largest brand of PepsiCo and is distributed to over 80 countries. The company was acquired by PepsiCo in 2001 and is now the official drink for the NBA, AVP, PGA, Major League Basketball, and other sports teams and events.

    Mountain Dew

    Mountain Dew
    Pepsico Subsidiaries – Mountain Dew

    Mountain Dew is another soft drink brand that is owned by PepsiCo, the company became its subsidiary in 1964. Today, Mountain Dew is the number one flavoured carbonated soft drink in America. Mountain Dew comes in many flavours and varieties. Mountain Dew is also one of the top soft drinks in the US.

    Naked Juice

    Naked Juice
    Pepsico Subsidiaries – Naked Juice

    Naked Juice is a juice and smoothie producing company that was purchased by PepsiCo in 2007. This acquisition helped in building PepsiCo’s portfolio as it can offer healthy drinks for health-conscious customers by selling nutritional juices and smoothies through Naked Juice.

    Tropicana

    Tropicana
    Pepsico Brands – Tropicana 

    This brand is loved by everyone as it excels in producing orange juice. Tropicana is popular because it provides fresh fruit juices and is not concentrated. PepsiCo acquired the company in 1998 and was one of the main acquisitions for PepsiCo. With Tropicana, PepsiCo could compete with Coca-Cola’s Minute Maid.

    Frito-Lay North America

    Frito-Lay is a main subsidiary of PepsiCo, as it manufactures, markets, and sells a wide variety of snacks, including Corn and potato chips. The company merged with Pepsi-Cola in 1961. Today, the company has 29 snack brands under it with more than 55,000 employees.

    It makes many of the most popular snacks, such as Lay’s potato chips, Doritos tortilla chips, Cheetos cheese-flavoured snacks, Tostitos Chips with their dips, Ruffles Potato chips, Fritos Corn chips, Rose Gold Pretzels, Walkers potato chips, and Santitas tortilla chips, etc. The annual Revenue of Frito-Lay in North America is up to $17.1 billion in 2019.

    Some of the well-known PepsiCo subsidiaries under Frito-Lay North America are:

    Lays

    Lay's
    PepsiCo Brands – Lay’s

    Lay’s is one of the world’s most popular and iconic potato chip brands, and Pepsi products, owned by PepsiCo through Frito-Lay since 1965. Today, there are over 200 different varieties of Lays flavours all over the world. Lay’s potato chips bring in more than $1 billion yearly in retail sales.

    Sabritas

    Sabritas
    PepsiCo Brands – Sabritas 

    Sabritas is the main brand under which PepsiCo manufactures different Frito Lay products and popular snacks for Mexico, such as Crujitos, Poffets, Rancheritos, and Sabritones etc. The company is also known to control about 80% of the Mexican snack market.

    Cheetos

    PepsiCo Brands - Cheetos
    PepsiCo Brands – Cheetos

    Cheetos is a very popular snack not only in America but all over the world. The cheese puff snack was given the rank of the top-selling cheese puff in the primary markets of the United States in 2010. It is also one of the most profitable brands of PepsiCo, as it is sold in more than 36 countries. Its worldwide annual sales record is more than $4 billion. The company has now expanded its product line to more than 21 different flavours in America alone.

    Doritos

    PepsiCo Brands - Doritos
    PepsiCo Brands – Doritos

    Doritos is one of the most recognized tortilla-type chip brands in the world. It became a PepsiCo subsidiary in 1964 and originated from a restaurant at Disneyland. The company has gained a lot of popularity mainly because of its unique marketing campaigns and many ad commercials aired during the Super Bowl.

    Tostitos

    Tostitos
    Tostitos 

    Tostitos is another brand similar to Doritos, as it also produces Tortilla chips that are meant to be eaten with dips, which are also sold by the company. This brand is extremely popular in all North American countries.


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    Quaker Foods North America

    Quaker Oats has always been known for its quality, great taste, and nutrition. The company was merged with PepsiCo in 2001, and since then has been manufacturing, selling, and distributing a variety of healthy products such as cereals, Rice, Pasta, Dairy products, etc.

    One of its most well-known brands is Quaker Oatmeal, Quaker’s granola bars, Cap’n Crunch cereals, Pasta Roni, Quaker grits, etc. The annual revenue of Quaker Oats was $3.7 billion in 2021.

    Some of the well-known subsidiaries under Quaker Foods North America are:

    Cap’n Crunch

    Cap'n Crunch
    Cap’n Crunch

    Cap’n Crunch is an extremely popular Corn and Oat cereal consumed in America, manufactured by the Quaker Oats company. The company became a PepsiCo subsidiary in 2001. Since then, the company has expanded its products by introducing new flavours.

    Life Cereal

    Life Cereal
    Life Cereal

    Another popular oat and soy protein cereal brand is manufactured by Quaker Oats Company, and one of the most profitable subsidiaries of PepsiCo.

    Rice A Roni

    Rice A Roni
    Rice A Roni

    This is a company that makes boxed food in a variety of rice, vermicelli pasta, and seasonings. This company is owned by Quaker Oats and is a popular subsidiary of PepsiCo.

    Quaker’s products

    Quaker
    Quaker

    Quaker’s own product line is very profitable for the Pepsico brand. The company makes a variety of popular American snacks such as Quaker’s natural granola, Quaker’s Oatmeal and instant Oatmeal, Quaker Oat Bran, Quaker grits, Quaker puffed rice, Quaker chewy granola bars, Quaker oatmeal cookies, snack bars, etc.

    Pepsico Latin America

    PepsiCo Latin America Foods is another important division as it manufactures, sells, and distributes many well-known brands whose products are especially famous in Latin American countries. Some of these brands are Doritos, Marias Gamesa, Cheetos, Ruffles, Bacconzitos, ManiMoto, Emperador, Saladitas, Sabritas, Lucky, Elma Chips, Tostitos, and Rosquinhas, and many other products. This division mostly works independently, but also works with other third-party companies.

    Some of the well-known PepsiCo subsidiaries under Pepsico Latin America are:

    Sabritas

    Sabritas is another popular subsidiary of Pepsico from Mexico, which is known for the quality, variety, and authentic flavours of its products. The company was acquired by PepsiCo in 1966. This company works under Frito-Lay and PepsiCo and has its own line of potato chips named Sabritas. It also makes several local brands that are well appreciated, such as Crujitos, Poffets, and Rancheritos. The company is also known to control about 80% of the Mexican snack market.

    Gamesa

    Gamesa is a leader when it comes to the cookie market, as it exports its products to more than 16 countries. This company was acquired by PepsiCo in 1990. And ever since then manufactured a wide variety of products that range from Pastries to Oats and cookies, and cereals. Some of its well-known brands are Emperados, Arcoiris, Mamut, Chokis, and Maizoro.

    Other Regional Brands

    The other lesser-known subsidiaries under PepsiCo’s Latin America Foods division are brands like Natuchips in Venezuela, Colombia, and Ecuador, Tortix in Guatemala, Toddy Cookie from Argentina, and lastly, Toddynho from Brazil, which are local snack brands from different Latin American countries.


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    Pepsico Europe

    The Europe branch of PepsiCo manufactures, markets, sells, and distributes snacks and other food brands or subsidiaries throughout all countries in Europe and South Africa. It also operates independently and third-party companies such as Lay’s, Walkers, Doritos, Cheetos, and Ruffles, including Quaker’s products and popular beverages like Pepsi, 7UP, Diet Pepsi, and Tropicana juices. PepsiCo Europe also manufactures many ready-to-drink teas and coffees because of its joint ventures with Starbucks and Unilever.

    Some of the local specific subsidiaries are Marbo, Smiths, Paw Ridge, Duyvis, Snack a Jacks, Twistos, Lebedyansky, Solinki, and dairy products like Domik v Derevne, Chudo, and Agusha. It operates the subsidiary Matutano in Spain and Portugal and has manufacturing plants in England. The Chief Executive Officer of PepsiCo Europe is Silviu Popovici, and headquartered in Geneva, Switzerland.

    Some of the well-known PepsiCo subsidiaries under Pepsico Europe are:

    Duyvis

    Duyvis
    Duyvis

    This is a Dutch snack-based company that became PepsiCo’s subsidiary in 2006 and is known for its salty snacks, a variety of peanuts with flavours, and nuts, along with its dips.

    Wimm Bill Dann

    Wimm Bill Dann
    Wimm Bill Dann

    This company is known to be one of the largest dairy-producing companies, as it manufactures yoghurt, milk, flavoured milk, fruit juices, and other soft drinks. The company is headquartered in Moscow, Russia, and was acquired by PepsiCo in 2011. It is a leader in the food and beverage market of Russia as it holds a 34% market share in all dairy products in Russia.

    Lebedyansky

    Another Russian company was acquired by PepsiCo in 2008. The company is known for its fruit juice, baby food, vegetable juice, and soft drinks. Lebedyansky is the largest juice manufacturer in Eastern Europe and the sixth-largest in the world.

    Marbo

    Marbo
    Marbo

    This potato chip company is from Serbia and was acquired by PepsiCo in 2008. This company managed to help the locals of Backi Maglic, Serbia, by providing 100 jobs.

    Pepsico Africa, Middle East, South Asia (AMESA)

    PepsiCo’s Asia, Middle East, and Africa manufactures, markets, and sells beverages and snacks to all the countries of Asia, the Middle East, and Africa. It also likes the other make products independently and for third-party companies.

    Some of the popular PepsiCo subsidiaries under Pepsico Africa, Middle East, South Asia (AMESA) are Lay’s, Kurkure, Chipsy, Red Rock Deli, Doritos, Cheetos, Simba, other Quaker’s products, and beverages like Pepsi, Mirinda, Sting, 7UP, Mountain Dew, Aquafina, and Tropicana. The business in these regions accounted for 10% of PepsiCo’s net revenue worldwide. PepsiCo AMESA’s chief executive officer is Eugene Willemen, and is headquartered in Dubai, UAE.

    Kurkure

    Pepsi Brands - Kurkure
    Pepsi Products – Kurkure

    Kurkure is one of the popular products of Pepsi company sold in India. It is a corn puff snack made up of rice, lentils, and corn. Kurkure is an Indian brand from PepsiCo India and is known for its snacks, especially in India and Pakistan.

    Sabra Dipping Company

    Pepsi Brands - Sabra
    Pepsi Products – Sabra 

    Sabra is actually an American company that is known for producing food products that are made in a Middle Eastern style. It makes dips like Hummus and guacamole. All Sabra products are vegetarian.

    Simba

    Pepsi Brands - Simba
    Pepsi Products – Simba

    Simba is a South African snack manufacturer that was acquired by PepsiCo in 1999. It is known for its snacks that are made up of potatoes and maize. This company also holds over 63% of the South African chips market.

    Pioneer Food

    Pepsi Products - Pioneer Food
    Pepsi Products – Pioneer Food 

    Pioneer Food was recently acquired by PepsiCo in 2020. The company is known for its popular snacks like Bokomo Cereals, Spekko, Ceres fruit juice, and Sasko bread. This acquisition helped PepsiCo grow across the entire African continent.


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    Pepsico Asia Pacific, Australia/New Zealand, China (APAC)

    This sector manufactures, markets, and sells beverages and snacks to all the countries of Asia Pacific, Australia/New Zealand, and China. It also likes the other to make products independently, and for third-party companies like Starbucks and Unilever.

    The Smith’s Snack Food Company

    Smith's Snackfood Company
    Smith’s Snackfood Company

    Smith’s Snackfood Company is fully owned by PepsiCo. It makes many popular snacks like Doritos, Burger Rings, Twisties, and Cheetos. The company started in 1920 in Australia, founded by Frack Smith, Jim Viney, and George Ensor. PepsiCo bought the company in 1998 by investing $300 million. Today, Smith’s holds a big share of the snack and drink market in the United Kingdom.

    It also makes similar products such as Cheetos, Doritos, Lays, Smiths, and beverages like Pepsi, 7UP, Aquafina, Mirinda, Mountain Dew, etc. The Chief Executive Officer of the division is Wern-Yuen Tan and is headquartered in Shanghai, China.

    Conclusion

    This completes the list of all the brands owned by PepsiCo. PepsiCo is a conglomerate that manufactures, markets, and distributes snacks, beverages, and other food products that are loved by everyone. Every country definitely has some subsidiaries that belong to the company. There are a lot of PepsiCo products that we probably use in our daily lives. This article will surely help you find out what those are.

    FAQs

    Pepsi company belongs to which country?

    Pepsi is an American food and beverage company founded in 1893.

    How many brands does PepsiCo own?

    PepsiCo owns 23 brands that generate revenue of $1 billion for the company.

    Does Pepsi own Gatorade?

    Gatorade is a popular sport drink brand based in America. Pepsico acquired Gatorade in 2001.

    Who owns Doritos?

    Doritos is an American brand that sells flavoured tortilla chips. Pepsi bought Doritos when it merged with Frito-Lay in 1965.

    Is Dr Pepper a Pepsi product?

    No, Dr Pepper is not a Pepsi product. It is owned by Keurig Dr Pepper in the U.S. However, in some regions, PepsiCo has agreements to distribute Dr Pepper.

    What drinks are Pepsi products?

    Pepsi products include popular drinks like:

    • Pepsi
    • Mountain Dew
    • 7UP (in some countries)
    • Mirinda
    • Slice
    • Tropicana
    • Gatorade
    • Lipton Iced Tea (with Unilever)
    • Aquafina (bottled water)
    • Sting (energy drink)

    These vary by country, but all are PepsiCo beverages.

    Does Pepsi own Lays?

    Yes, PepsiCo owns Lay’s. Lay’s is one of the flagship snack brands under Frito-Lay, a subsidiary of PepsiCo.

    Who owns Pepsi?

    Pepsi is owned by PepsiCo, a multinational food and beverage company based in the United States. PepsiCo is a publicly traded company, so it is owned by shareholders who hold its stock.

  • Bitcoin Surges Past $93,000 as Altcoins Rally: 5 Drivers Behind the Crypto Boom

    On Thursday, Bitcoin exceeded the $93,000 level, advancing over 6.5% in one day, while major altcoins surged as much as 15%. This increase occurred alongside an impressive turnaround in US policy. President Trump now seems to be in favor of the digital currency. He has proposed some relaxing measures that, if implemented, would take a lot of the regulatory weight off cryptocurrencies. In addition, we’ve just seen the SEC appoint a new chairman: Paul Atkins. Atkins certainly has some Bitcoin-like confidence to him, he’s headed to the SEC with plans to lighten up on some regulatory aspects that have made digital assets seem above-average risky.

    The Trump administration’s decision to disband the crypto enforcement unit at the Justice Department has given a shot in the arm to the positive momentum in the crypto market. The threat of clampdowns by regulators seems to be fading, and that can only push prices higher, as investors become more acceptable of the idea of taking on risk.

    Institutional Inflows and ETF Momentum

    One essential metric driving this surge is the heightened institutional involvement. Direct investment vehicles like crypto ETFs have enjoyed strong capital inflows, which seem to denote an increase in direct interest and confidence in the asset class from not just retail investors, but also from large fund managers who are allocating portions of their portfolios to cryptocurrencies.

    Over the same span, actual trading volumes have ramped up too, particularly for Bitcoin, which saw tracked trading volumes of over $56 billion in just the past 24 hours alone. That’s a 50% rise from the last recorded period, according to figures from Coinmarketcap.

    The whole digital asset market saw an increase of almost 7%, which pushed the overall market cap of digital assets to an impressive INR 2.94 trillion. The volume transacted within the digital asset market hit an astounding INR 133.5 billion, this was almost 10% more than the volume from the prior week and a clear indicator of the broad market participation we are seeing in the digital asset space. Among the many standout digital assets, Ethereum impressed greatly with a nearly 15% surge pushing the price of Ethereum to up near INR 1,816.52.

    Macro Tailwinds Drive Bullish Sentiment

    A depreciating US dollar has rendered crypto even more enticing as a substitute value store. Treasury Secretary Scott Bessent’s recent comments on where the trade conflict might be headed have also worked to lift investor sentiment. Bessent sees the trade tensions with China resolving as a big plus for market stability, and we know how that kind of stability has historically paved the way for things like cryptocurrencies.

    Another promising indicator has been the drop in inflows to Bitcoin exchanges, which points toward diminished selling pressure. Analysts think that this trend will keep going, with Bitcoin looking to make a run at $100,000 if the bulls stay in charge.

  • Can India Regain Lost Global Manufacturing Ground from Vietnam?

    It is no secret that Vietnam has become a hub for global manufacturing. Like China before it, the Southeast Asian nation has lured multinational companies to set up production in its rapidly developing economy. Whether it’s sports equipment, smartphones or textiles, firms are making everything in Vietnam, and then shipping it all over the world.

    India Joins Race

    The “China Plus One” strategy has favored Vietnam above all other nations, and it’s not difficult to see why. This younger nation offers a competitive corporate tax rate, trade policies that are efficient, a geographic position that is practically next door to China, and a young, rapidly growing workforce. By 2023, with these assets and more, Vietnam was producing nearly half of Google’s premium Pixel phones. 

    The next event in this unfolding saga centers on India. Google is in negotiations with Indian manufacturers such as Dixon Technologies and Foxconn to pull part of its production of smartphones for the U.S. market out of Vietnam and relocate it to India. This is bound to become part of any conversation centered on the ambition of this next-corner nation to become a global hub for electronics.

    Tariffs and Trade Winds Shift Favorably for India

    For this pivot, one of the main reasons is the imminent threat of hefty US tariffs on imports from Vietnam. The United States recently slapped a 46% tariff on goods coming from Vietnam, compared to a 26% rate on exports coming from India. 

    These tariffs are on hold for the time being, but in the face of such pronouncements from Washington, companies are re-examining where they should base their overseas operations. And in that climate, India has suddenly become a lot more favorable.

    The Ripple Effect Beyond Smartphones

    Alphabet’s pivot might just be the beginning. Other sectors, such as electronics, apparel, furniture, and toys, all heavily reliant on Vietnamese manufacturing, are also under scrutiny. Given that companies like Nike, Hasbro, and Samsung are already deeply embedded in Vietnam, a broader shift could be on the horizon. As tariff policies continue to evolve, India stands to gain across multiple industries, provided it can scale up production and logistics quickly enough.

    Vietnam still retains some advantages, such as a clear ease of doing business and reliable infrastructure. However, India’s large domestic market and government incentives might finally give it the traction needed to become a manufacturing powerhouse.

    Even though it is a favorable trend for India, there are hurdles to overcome. Progress is still held up by challenges in acquiring land, labor laws that are more hindrance than help, and the kind of bureaucratic red tape that can slow and sometimes stop even well-intentioned projects. If India is going to really seize this opportunity and not just play catch-up, it has to fix these structural problems, preferably with an eye toward the kind of infrastructure, policy stability, and supply chain logistics that will be necessary to keep the global manufacturing machine humming.

  • Elon Musk Steps Back from Washington, Government Efficiency Project Pushes On

    Few close to him were surprised when Elon Musk announced he would scale back, in a big way, his direct involvement with the federal government. This was not so much a parting from Washington as a parting of ways in business. During an earnings call, Musk said he would restrict his visits to federal agencies and similar meetings to “a couple of days a week, maximum.” This was described as a shift of sorts for Musk, who has waded deeply into federal issues.

    Even with this withdrawal, Musk is still an influence in international trade, urging President Trump to think again about those heavy tariffs. That said, Trump at the moment, doesn’t seem to be paying much heed to Musk’s suggestions.

    DOGE’s Lasting Influence and Controversial Methods

    Even as Musk reduces his direct influence in Washington, D.C., his work is still felt through the Revenue Doge unit. This initiative, which aims to root out inefficiencies in federal agencies, has led to sharp staffing cuts, contract cancellations, and a major restructuring of several of those agencies. These measures, especially in offices like the Social Security Administration and the IRS, have caused big trouble inside those organizations. In one very disturbing episode, the DOGE staff used the Social Security databases to misclassify some immigrants so that we could deny them services. Critics say what we are doing here is blurring some ethical lines and calling into question some very important public programs.

    Political Cost and Public Scrutiny

    Musk’s extreme cost-cutting has made waves in political circles, especially among lawmakers worried about the prospect of public backlash. The waste that Musk promised to find and publicize has not materialized. Public audits have put his inflated success claims, budget errors, and anachronistic credit-taking for changes made well before the DOGE era into a more realistic frame. Still, President Trump keeps lauding Musk in public and considers the billionaire a prized source of donations.

    Under the leadership of Musk confidant Steve Davis, DOGE is seen by insiders as having the potential to sustain itself without daily direction from Musk. In the federal system, Musk has placed loyalists to ensure continuity of his vision. Advisors now liken the momentum of DOGE to that of a rocket: it was launched with powerful thrust but is now coasting on inertia.

    Musk is now redirecting his energy towards Tesla, SpaceX, and the other companies he runs. Still, he has substantial momentum in the political world. It is unclear exactly how much influence DOGEcoin, the digital currency he champions, will have in the American system of government. But it could become a long-lasting presence, much like its creator.

  • Renault Sets Bold Course for India With Five New Car Launches

    Renault is doubling its commitment to the Indian market. The auto manufacturer is poised to unleash five new models over the next two years as part of a reinvigorated strategy of expansion and localization. By taking complete control of its Indian manufacturing operations, through the acquiring of all shares in RNAIPL, Renault has on-boarded the lead role in driving vehicle production for that joint venture. That next move, coupled with the opening of a design center in India, further cements the brand’s ambitions in an increasingly competitive Indian auto market.

    The next-generation versions of the Triber and Kiger are among several new offerings that Renault plans to launch. Among the new offerings, two highly anticipated SUVs aimed at the B+ and C segments are set to debut. These are two massive growth segments. The segment is seeing big-time growth, growing a lot faster than the overall market. We are seeing growing demand for vehicles in this segment.

    Next-Gen Duster and Bigster Target Premium SUV Market

    Renault’s strategy focuses on launching next-generation models. The highlights of the strategy are:   

    1. Next-generation Duster: Playing on Duster’s legacy as a pioneering compact SUV, first launched in India in 2012. It was a segment pioneer and carried a lot of weight in helping push Renault’s brand image forward in the country. It also had a lot going for it in terms of price positioning and a set of strengths that made it quite appealing to a broad audience.
    2. Bigster: A three-row SUV will compete in the top tier of that segment and should give top contenders like Creta a run for their money.  
    3. Stay Competitive: Deliver features that stand out. Don’t just attempt to match competitors on price. Instead, learn from competitors that offer good features and value for money.  

    Electrification and Multi-Powertrain Strategy

    Renault will take a flexible approach to powertrains for its upcoming vehicles, in line with emerging market trends. The company’s next-generation lineup will include drive systems ranging from internal combustion engines to fully electric powertrains, with hybrids and compressed natural gas vehicles in between. The Duster and Bigster will be the first models to sport hybrid technology, a marked departure from the brand’s previous focus on turbo gas engines.

    Although early speculation pointed to a locally adapted version of the Kwid EV, Renault is indicating a more premium product for its electric entry. In the price range of INR 17 lakh to INR 25 lakh, the new EV will compete with the MG ZS EV, Mahindra BE 6, and the soon-to-launch Maruti e-Vitara. By 2027, the EV segment is set to become even more crowded, with global players like Skoda, Honda, and Volkswagen also throwing their hats into the ring.

  • Sensex Past 80,000 for the First Time in 2025: What’s Driving Gains?

    Indian equity markets entered a new realm on Wednesday when BSE Sensex closed above 80,000 for the first time in 2025, capping yet another seven-day rally. Technology stocks surged leading the charge. The Nifty IT Index registered its biggest single-day jump in nine months. It was set up by HCL Technologies, serving up robust quarterly results, which sent shares up 8%. Infosys, Wipro, TCS, and Tech Mahindra were not left behind, serving up gains of between 3% and 6%.

    The automotive, pharmaceutical, and real estate sectors were moving forward, with their respective stocks advancing by 1% to 2%. In contrast, the banking sector was lagging. Both the Nifty Bank and the PSU Bank indices slipped by around 0.6%. Investment sentiment, however, remained upbeat, bolstered by strong signals from the global markets.

    Global Cues Fuel Domestic Optimism

    Dalal Street drew much of its force from sharp moves on Wall Street. US indices saw large moves to the upside overnight after President Donald Trump made some remarks that seemed to suggest a softening of his hard-line approach to tariffs on Chinese imports. This was read as a potential breakthrough in ongoing trade negotiations, Trump also made reassuring comments about Federal Reserve Chair Jerome Powell, which certainly didn’t hurt market sentiment.

    The immediate impact was felt in the markets. The Nasdaq Composite shot up nearly 4%, the Dow Jones soared 2.3%, and the S&P 500 jumped close to 3% in mid-session trades. These developments lifted investor spirits across Asian markets, including India, pushing benchmark indices to fresh highs.

    FIIs Back in Action

    Foreign institutional investors have been pivotal to the recent upturn of the market. On a single day, Wednesday, FIIs made net purchases to the tune of INR 3,333 crore. Over the last five trading days, they have pumped in around INR 20,410 crore, which is almost USD 2.4 billion, into Indian equities. This renewed foreign capital inflow has imparted a lot of confidence in the domestic investors, and this is what seems to be the main factor behind the rally.

    At the same time, the Sensex has increased by nearly 6,300 points, or 8.5%, from its close of 73,847 on April 9, to now. The rally has bestowed upon investors an added wealth of about 3.1 lakh crore rupees, as the BSE’s total market capitalization now stands at about 430.5 lakh crore rupees.

    Gains Come With a Note of Caution

    Even though the mood is still upbeat, some market experts are advising investors to be cautious. They say that rising crude oil prices and an ambiguous trend in corporate earnings could lead to the market consolidating over the short term.

    Vinod Nair, the Head of Research at Geojit Investments, remarked that easing US-China trade frictions and a surge in US technology stocks have greatly improved the sentiment in global markets. Yet, he also mentioned that we should not ignore the possibility of a near-term consolidation in the markets due to some mixed domestic earnings reports, the rise in crude oil prices, and the rally in the markets all by themselves.

  • Top 10 AI Tools for HR Professionals in 2025

    AI tools revolutionize Human Resource activities through process optimization, decision-making enhancement, and employee experience improvement. Repetitive tasks such as resume screening, interview scheduling, onboarding paperwork, and performance reviews get automated. These tools work with natural language processing and machine learning to identify suitable candidates, eliminate biases, and foster diversity. AI chatbots are deployed for real-time responses to HR queries, while sentiment analysis and feedback tools are used for assessing the morale and engagement of employees. Personalized journeys involving onboarding and automated individual learning pathways help with growth and satisfaction.

    Workforce planning, compliance, and communication also see a boost from AI’s insights. Predictive analytics assist in evolving strategies to act against risks of turnover, at the same time, while automated compliance tools ensure that policy documentation is current. Communication flow is made easier with grammar and tone checkers for job descriptions and internal messages, ensuring professionalism. This way, AI software helps HR practitioners by eliminating time on task management.

    HiBob
    LeverTRM
    Peoplebox.ai 
    Eightfold.ai 
    Leena AI 
    Bonusly
    Effy AI 
    Scheduler AI
    HireVue 
    Pymetrics

    HiBob

    WEBSITE www.hibob.com
    Rating 4.5
    Free Trial No
    Best For Mid-sized to large organizations seeking a modern, customizable HR platform to streamline HR operations, enhance employee engagement, and support global workforce management.
    HiBob - AI Tools for HR Professionals
    HiBob – AI Tools for HR Professionals

    HiBob is an innovative HR management software solution designed for small to medium-sized and multinational corporations that helps bring efficiency to their HR processes while promoting employee engagement. The complete solution introduces a centralized employee database, automated workflows, digital document management, and org charts. Employees could manage profiles independently and easily request time off and pay stub access.

    HiBob can also facilitate a smooth onboarding and offboarding method with e-signatures and task tracking. Performance tools supporting goal setting, feedback, and reviews can be added on. Engagement tools include surveys, Kudos, and a social-style homepage. Real-time analytics provide insights such as flight risk predictions, while the Payroll Hub ensures smooth payroll integration.

    Pros

    • Analytics and reporting are available
    • Automation and workflow tools
    • Proactive customer support

    Cons

    • Steep learning curve for advanced features
    • Implementation can be time-consuming

    Pricing

    HiBob offers custom pricing; contact them for a quote.

    LeverTRM

    WEBSITE www.lever.co
    Rating 4.4
    Free Trial Yes
    Best For Mid-sized to large organizations seeking a unified ATS and CRM platform to streamline recruitment processes, enhance candidate engagement, and utilize advanced analytics for informed hiring decisions.
    LeverTRM - AI Tools for HR Professionals
    LeverTRM – AI Tools for HR Professionals

    LeverTRM, a completely web-based Talent Relationship Management platform that incorporates the complete features of Applicant Tracking System (ATS) and Candidate Relationship Management (CRM), caters to the recruitment activity cycle seamlessly. Such automated job syndication, passive candidates searching, and nurturing campaigns would allow potential candidates proper and fluid recruitment sources, engagement, and hiring. Customize mobile careers sites through a no-code builder and stimulate recruiter efficiency with an Automation Hub for hassle-free workflows.

    Key features include resume parsing, real-time analytics, DEI tracking, and collaborative tools such as email synchronization and interview scheduling. It has over 100 integrations and enterprise-grade capabilities like bulk candidate management and global compliance. Above all, its main proposition is creating a scalable and inclusive data-driven hiring process.

    Pros

    • User-friendly automation
    • Customisable career site builder
    • Good for scaling and hiring needs

    Cons

    • Expensive pricing
    • Advanced features at higher pricing

    Pricing

    LeverTRM offers custom pricing; contact them for a quote.


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    Peoplebox.ai 

    WEBSITE www.peoplebox.ai
    Rating 4.8
    Free Trial Yes
    Best For Companies aiming to align OKRs, manage performance, and drive business outcomes through a unified platform for goal tracking, feedback, and employee engagement.
    Peoplebox.ai - AI Tools for HR Professionals
    Peoplebox.ai – AI Tools for HR Professionals

    Peoplebox.ai is a GenAI-powered talent management platform that brings together and automates the essential HR processes from the beginning of an employee’s life cycle to the end. This includes hiring, performance management, OKRs, engagement, and career growth. AI-powered candidate screening: beyond resumes into insights to identify top talent; features 360-degree reviews, real-time feedback, and automated performance tracking.

    The platform simplifies OKR creation and alignment between individual, team, and organizational levels: engagement tools – surveys, one-on-ones, and even “Coffee Connect”. It has over 50 customizable workflows and a seamless interface with more than 50 tools such as Slack, Jira, Salesforce, and BambooHR. It reduces manual work. Peoplebox combines advanced analytics with an enterprise-grade level of security, fully GDPR-compliant and SOC-2 certified.

    Pros

    • Customisable workflows
    • Effective for goal alignment and feedback
    • Reliable customer support

    Cons

    • Expensive pricing
    • Advanced features at higher pricing

    Pricing

    Plan Pricing
    Talent Management $7/month/person
    OKR Platform $8/month/person
    Full Suite – Professional $12/month/person
    Full Suite – Premium $15/month/person
    Enterprise Plan Peoplebox.ai offers custom pricing; contact them for a quote

    Eightfold.ai 

    WEBSITE www.eightfold.ai
    Rating 4.1
    Free Trial No
    Best For Enterprises aiming to enhance talent acquisition, retention, and workforce planning through AI-driven talent intelligence solutions.
    Eightfold.ai - AI Tools for HR Professionals
    Eightfold.ai – AI Tools for HR Professionals

    Eightfold.ai is a sophisticated AI-powered Talent Intelligence Platform that enhances talent acquisition, development, and management for medium to large enterprises. It helps to enhance functions such as sourcing, screening, and matching candidates with roles through deep learning and automation. These functions are further supplemented with customized career-pathing and upskilling support.

    The platform includes tools for driving diversity and inclusion using profile masking, deep reporting, and customizable dashboards for real-time analytics and optimizations in hiring strategies. Automation simplifies recruitment workflows such as checking in or interview scheduling. Eightfold.ai truly integrates with front-line platforms like ATS, HRIS, LinkedIn, etc., and a multilingual map with multiple currencies for global outreach.

    Pros

    • Diversity and inclusion analytics
    • 24/7 customer support
    • AI-driven sourcing and candidate matching

    Cons

    • Higher cost compared to competitors
    • Limited dashboard customisations

    Pricing

    Eightfold.ai offers custom pricing; contact them for a quote.

    Leena AI 

    WEBSITE www.leena.ai
    Rating 4.5
    Free Trial Yes
    Best For Enterprises aiming to enhance HR operations through AI-driven employee engagement, onboarding, and helpdesk automation.
    Leena AI -  AI Tools for HR Professionals
    Leena AI – AI Tools for HR Professionals

    Leena AI is the next-generation platform, based on AI, dedicated to employee experience and automation of HR processes that are used by a large enterprise or a global organization. This is an in-house large language model – WorkLM™ that provides conversational intelligence for automating HR tasks and real-time responses to employees’ queries while also enabling onboarding and workflow approvals. The application could also minimize ticket volumes in HR, IT, and finance corporate functions by a maximum of 70% self-service ratio. It enables knowledge management for automating routine processes in HR and provides sentiment analysis along with actionable insights. Leena AI is connected with more than 1000 enterprise applications and can converse in more than 100 languages.

    Pros

    • User-friendly interface
    • Multi-language support
    • Strong data support and compliance credentials

    Cons

    • Some features require further enhancements
    • Lengthy customisations and implementation period

    Pricing

    Leena AI offers custom pricing; contact them for a quote.


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    Bonusly

    WEBSITE www.bonusly.com
    Rating 4.8
    Free Trial Yes
    Best For Organizations aiming to enhance employee engagement through peer-to-peer recognition, automated celebrations, and a diverse rewards catalog.
    Bonusly - AI Tools for HR Professionals
    Bonusly – AI Tools for HR Professionals

    Bonusly is about peer-to-peer recognition and rewards for creating a positive workplace culture. The concept allows some degree of immediacy in recognizing fellow employees through points and messages made more fun by adding elements like GIFs and comments. Points can be redeemed for over 1200 rewards in more than 200 countries, including gift cards, donations, and branded merchandise. There will be recognition posts in a public feed that increase visibility and morale. Admins are also able to customize reward options and rules to meet their company goals, while they get real-time analytics on their engagement and ROI. Bonusly is available with HRIS systems, Slack, and Microsoft Teams.

    Pros

    • Highly rated peer-to-peer recognition and reward system
    • Detailed analytics for HR
    • Seamless user interface

    Cons

    • Pricing is high for smaller organisations
    • Advanced features might seem too basic compared to competitors

    Pricing

    Plan Pricing
    Appreciate $2/seat/month
    Connect $5/seat/month
    Achieve $7/seat/month

    Effy AI 

    WEBSITE www.effy.ai
    Rating 4.8
    Free Trial Yes
    Best For Small to mid-sized businesses seeking AI-driven performance reviews, 360° feedback, and streamlined HR processes.
    Effy AI - AI Tools for HR Professionals
    Effy AI – AI Tools for HR Professionals

    Effy AI is an intuitive AI-powered performance management platform created for the specific needs of small and midsize companies, as well as for employee evaluation and 360-degree feedback. Review questions and follow-ups are automated, thus speeding up the process of evaluation. Open their Slack system so that teams may manage and review right within the workflow. Effy AI gives all kinds of turnkey, ready-to-use, and customizable templates for a variety of review situations and automatically generates actionable reports to enable informed decision-making. Its platform is self-intuitive, ensuring easy access for teams even as they undergo self-review, peer review, and external review. Effy AI is safely secured as this is log-in compliant with GDPR, SOC 2 Type II certified.

    Pros

    • Fast setup with AI-assisted configuration
    • Automated reports and feedback
    • Free tier available for smaller teams

    Cons

    • Limited export and customisations
    • No Google calendar integrations 

    Pricing

    Plan Pricing
    Pro $2.50/person/month
    Enterprise Effy AI offers custom pricing; contact them for a quote

    Scheduler AI

    WEBSITE www.scheduler.ai
    Rating 4.7
    Free Trial Yes
    Best For Teams and professionals looking for AI-powered scheduling, meeting coordination, and calendar optimization.
    Scheduler AI - AI Tools for HR Professionals
    Scheduler AI – AI Tools for HR Professionals

    Scheduler AI tools are highly intelligent assistants that automate and facilitate individual or team meeting scheduling, calendar management, and task coordination. They bring in the machine learning, natural language processing, and predictive analytics angles into simplifying lives further by eliminating the back-and-forth exchanges usually associated with bookings-thanks to instantaneous bookings instead of long, back-and-forth conversations about calendar availability-which schedules meetings on the instant dates referred to.

    These tools help users in accessing multiple calendars, offering smart time suggestions according to user behavior and preference, as well as preventing double bookings via integration into Google or Microsoft platforms. Most include features for task and project management that allow prioritization for users and deadline-setting.

    Pros

    • Fast setup with AI-assisted configuration
    • Automated reports and feedback
    • Free tier available for smaller teams

    Cons

    • Limited export and customisations
    • No Google calendar integrations 

    Pricing

    Plan Pricing
    Startup $500/month
    Growth $1000/month
    Enterprise Scheduler AI offers custom pricing; contact them for a quote

    HireVue 

    WEBSITE www.hirevue.com
    Rating 4.5
    Free Trial No
    Best For Enterprises seeking AI-powered video interviewing, pre-employment assessments, and scalable hiring solutions.
    HireVue - AI Tools for HR Professionals
    HireVue – AI Tools for HR Professionals

    HireVue is an Artificial intelligence-enabled recruitment platform with features such as intelligent video interviews, skills-based evaluations, and workflow automations to par the recruitment of organizations. The solution caters to fast times to hire and quality candidates for hourly, professional, and campus recruitment at scale. The platform provides live and recorded video interviews so that candidates can attend anytime and anytime.

    It also includes game-based, technical, and situational assessments that validate skills and help create more valuable talent insights. By targeting an AI solution for this matching, manual screening is reduced and leads to an impartial hiring of candidates. This, teamed with automated scheduling and communication tools, robust analytics, and structured assessments for DEI, results in improving efficiency and fairness.

    Pros

    • Reduction in hiring time
    • Automated reports and feedback
    • Free tier available for smaller teams

    Cons

    • Limited export and customisations
    • No Google calendar integrations 

    Pricing

    Plan Pricing
    Startup $500/month
    Growth $1000/month
    Enterprise HireVue offers custom pricing; contact them for a quote

    Pymetrics

    WEBSITE www.pymetrics.ai
    Rating 1.0
    Free Trial Yes
    Best For Enterprises seeking AI-driven, gamified assessments to enhance hiring, reduce bias, and improve workforce diversity.
    Pymetrics - AI Tools for HR Professionals
    Pymetrics – AI Tools for HR Professionals

    The AI-based talent assessment platform Pymetrics assesses candidates’ cognitive, emotional, and behavioral traits through gamified behavioral assessments grounded in neuroscience. It looks at soft skills and potential instead of resumes, thus promoting objective and inclusive hiring and internal mobility. The candidates play games measuring 91 traits across 9 categories, thus generating unbiased data. Organizations set the traits most desired for positions, and Pymetrics builds tailored AI models that connect talent, audit for fairness, and redirect candidates into best-fit roles rather than reject them. In addition to recruitment functions, it also supports workforce reskilling, mobility, and development. The platform eliminates gender and ethnic bias and also provides analytics to fine-tune talent and performance strategies.

    Pros

    • Frequent validation and audit to ensure fairness
    • Customisable to organisation’s needs
    • Suitable for both hiring and upskilling

    Cons

    • Data quality issues
    • High annual costs for SMBs

    Pricing

    Pymetrics offers custom pricing; contact them for a quote.

    Conclusion

    The field of Human Resources is being changed by the introduction of AI tools that can complete the entire process from automating the most common routine task to providing intelligent decision-making at the end of the day, and then augmenting the entire experience for employees themselves. With the help of different AI-enabling solutions, the Human Resources team can carry out their entire business from recruitment and talent acquisition to the administration of performance, employee engagement, and workforce analytics. These technologies reduce bias in hiring, personalize employee development, streamline communication, and provide actionable insights from data analytics.

    Adoption would then not benefit minor cost savings on such important factors as accuracy and speed. However, organizations should study other equally important factors such as data privacy, user experience, integration capabilities, and cost. With thoughtful preparation and evaluation through the years, adoption involves alignment with the goals and culture of the organization.


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    FAQs

    Why are AI tools important for HR ?

    AI tools are becoming increasingly important for HR as they can automate tasks, improve efficiency, enhance decision-making ultimately streamlining HR processes.

    What are AI Tools for HR Professionals?

    Some AI tools are HiBob, LeverTRM, Peoplebox.ai, Eightfold.ai, Leena AI, BonuslyEffy AI, Scheduler AI, HireVue, and Pymetrics.

    What kind of HR functions can AI tools assist with?

    AI tools likely cover a range of HR functions such as talent acquisition, employee engagement, performance management, learning and development, HR administration, and employee communication.