According to CEO Campbell Wilson, Air India aims to shift operations to alternative Maintenance, Repair and Overhaul (MRO) facilities in order to lessen its need for Turkish Technic for the maintenance of its wide-body aircraft. Given current geopolitical events surrounding Turkiye, the action was taken.
Turkiye denounced India’s anti-terror efforts and expressed solidarity for Pakistan in May. On May 15, the Turkish business Celebi Airport Services India Pvt Ltd had its security clearance revoked by India’s Bureau of Civil Aviation Security (BCAS), which cited “national security” concerns.
IndiGo was then given a last three-month extension by the Directorate General of Civil Aviation (DGCA) on May 30 to continue operating two damp-leased Boeing 777 aircraft from Turkish Airlines. The lease must be terminated before August 31 in order for the extension to remain in effect.
In response to enquiries about Air India’s continued use of Turkish technology for wide-body aircraft maintenance, Wilson emphasised the airline’s responsiveness to public opinion and geopolitical changes while pointing out the global nature of aviation supply chains.
“We are obviously sensitive to the national sentiment and perhaps the national wishes, but it does take a while to adjust when the circumstances change around us,” Wilson said. “So, regardless of which country we are talking about, we would clearly take cognisance of what people like us to do and expect us to do,” Wilson stated in an interview to media news agency.
Air India Relying Heavily on Turkish Technic
Currently, Turkish Technic does extensive maintenance on a subset of Air India’s Boeing 777 and 787 aircraft.
According to Wilson, until local capacity is established, Air India will temporarily reroute aircraft in need of MRO services to facilities in the US, the Middle East, South East Asia, and, on a limited basis, still to Turkish Technic.
He went on to say that in light of this latest development, Air India will try to reevaluate the locations of its planes, send less to Turkiye, and send them elsewhere. “But that does take some time because aircraft have to be maintained… We are cognisant of recent developments, and we will look to adjust our plans,” he stated.
Air India Witnessing Substantial Growth
Wilson claims that after its privatisation, Air India has seen significant expansion in its passenger and freight operations.
While the revenue from passengers has doubled over this period, the revenue from the cargo segment has more than tripled.
He said that Air India is a lot more credible a participant in the cargo industry because of its vast potential, non-stop service into major areas across the world, increased focus on cargo, improved systems, and more consistent product delivery. There’s a big upside potential.
Due to non-compliance with food safety regulations, the Food and Drug Administration (FDA), Maharashtra’s food safety agency, suspended Zepto’s food business licence in Mumbai’s Dharavi area on June 1, 2025, according to a prominent media outlet.
The report claims that during a recent inspection, the food safety agency discovered fungal growth on specific food products, inadequate cold storage temperature control, and a lack of a clear distinction between legitimate and expired goods.
Additionally, the food safety regulator discovered that some food items were kept close to some clogged and stagnant water and that the food products were directly stored on damp and muddy floors.
According to the news source, the FDA Minister of Maharashtra, Yogen Kadam, provided information that prompted the food safety inspection.
Zepto’s Negligence Leads to a Stringent Action
Kiranakart Technologies, the firm that runs Zepto, was found to have violated the Food Safety and Standards Act (2006) and the Food Safety and Standards (Licensing and Registration of Food Businesses) Regulations, 2011, according to a news site story that cited the government.
According to a statement from the Maharashtra FDA that was quoted in the news article, the results show that the license’s terms have not been followed. Thus, in accordance with Section 32(3) of the Food Safety and Standards Act, 2006, and Regulation 2.1.8(4) of the Licensing and Registration Regulations, 2011, Assistant Commissioner for Food Anupamaa Balasaheb Patil issued an order for immediate suspension.
The authorities also stated that unless the facility reaches complete compliance and receives approval from the licensing authority, the food activities would continue to be suspended.
Zepto Now Filling the Rectified Gaps
In reaction to the news site, Zepto stated that they are dedicated to “rectifying” the “lapses identified” and implementing the required corrective actions in order to resume operations in the area.
A representative for the company formally said that it is dedicated to fixing the flaws found and fortifying its procedures in order to give customers the highest and safest-quality products possible. Zepto is taking the required corrective action to get back to business as soon as possible in compliance with legal requirements and regulatory requirements.
Zepto is committed to upholding the highest standards of food safety and cleanliness. In order to guarantee complete and prompt compliance, the spokesman further stated that the company has already started an internal examination and is collaborating closely with the relevant authorities.
Zepto’s food licence suspension by the FDA is the most recent in a string of setbacks for the firm. Zepto recently suspended Zepto Cafe at 44 locations and witnessed a strike by its delivery partners in Hyderabad, both of which will have an effect on the company and its prospects for future expansion.
These setbacks occur while the business is getting ready to go public and has been accumulating capital from domestic investors to create a corporation that is entirely owned by Indians.
Scale AI, the leading data infrastructure company for artificial intelligence, has announced the integration of the Pesto team into its organization. This strategic move aims to enhance Scale AI’s mission of accelerating the development of AI by leveraging global talent and delivering high-quality data.
Founded in 2017, Pesto was built on the belief that “Talent is universal, but opportunity is not.” Over the past seven years, Pesto has connected skilled professionals from around the world with opportunities in the tech industry. The team’s transition to Scale AI marks a natural progression in their journey to create meaningful opportunities through technology.
“Joining Scale AI represents a continuation of our mission to democratize access to opportunities,” said Ayush Jaiswal, co-founder of Pesto. “As AI continues to evolve, the demand for high-quality data grows exponentially. By combining our expertise in global talent with Scale AI’s infrastructure, we aim to meet this demand and contribute to the development of AI.
Scale AI, recently valued at nearly $14 billion following a $1 billion Series F funding round led by Accel, provides data solutions to some of the world’s leading AI organizations, including OpenAI, Meta, and Microsoft. The addition of the Pesto team is expected to bolster Scale AI’s capabilities in sourcing and managing global talent for data generation and annotation tasks.
“The integration of Pesto’s team aligns with our vision of building a data foundry for AI,” said Alexandr Wang, CEO of Scale AI. “Their experience in harnessing global talent complements our efforts to deliver high-quality data at scale, which is essential for the advancement of AI technologies.
While Ayush Jaiswal, Pesto’s CEO, publicly announced the move, there hasn’t been any specific mention of another Co-Founder Rahul Jaimini’s involvement in the transition to Scale AI. In May 2020, he stepped down from his active role at Swiggy to join Pesto as a co-founder, while retaining his position as a board member and shareholder at Swiggy.
As part of this transition, Pesto will be sunsetted, allowing the team to focus entirely on their new roles within Scale AI. This move underscores a shared commitment to creating economic opportunities and advancing the field of AI through collaboration and innovation.
Apple Inc. is a world-renowned name for innovation and breakthroughs in the consumer electronics and computer industry. Apple is known to be one of the greatest marketers of all time because it understands that marketing is one of the most crucial aspects of a business venture, which greatly determines its success in the consumer realm. This is why Apple has always taken steps to keep its marketing process free of new market challenges in its attempt to penetrate deeper into the market.
Apple Inc. is one of the world’s most valuable brands; this is no surprise to many, as according to Brand Finance, Apple’s brand is valued at USD 574.5 billion in 2025, making it the world’s most valuable brand. It stays ahead of its nearest competitor, Microsoft, which is valued at USD 461 billion. The brand has been voted the winner of the CMO Survey Award for Marketing Excellence for ten consecutive years. This is because Apple has had consistent marketing excellence built into its core principles, which other companies will benefit from learning from and applying.
Apple’s marketing strategy is so effective that it has become a benchmark for other companies that want to achieve the same global popularity, revenue growth, and staying power.
Marketing is not just limited to advertising the products and services to the end customers. It also entails the determination of complete channels through which a product or service is going to be introduced in the niche market, as well as its promotion throughout the potential customer base in order to encourage them to buy the product. This is exactly what Apple is good at doing; it creates an awareness of the product, has an effective marketing strategy, and also focuses on developing a need for the product among other market sectors.
The iPhone, iPad, Apple Watch, Mac, and Apple TV are all products that have revolutionized their respective market space, and their success is a direct result of their marketing strategies.
Apple goes way beyond what other brands do; they focus on creating products for their target audience and loyal customers who truly believe the company’s products improve their lives. So why has Apple remained a consistently excellent marketer for over a decade? Let’s look at its marketing strategy to find out.
Product: Apple is a company that offers a wide variety of products. These include the MacBook, iPad, iPhone, Apple TV, iPod, Apple Watch, digital content, software, accessories, and cloud services. This diversification demonstrates the brand’s commitment to innovation and customer satisfaction. Furthermore, with recent developments like VR boxes and Apple glasses, Apple is constantly pushing the boundaries of technology.
Pricing: Apple uses two main pricing strategies for its products: Premium pricing and Freemium pricing. The premium pricing strategy involves setting prices higher than competitors’ due to Apple’s unique products, which result from their innovative designs. Customers are willing to pay for the brand’s premium quality, despite it being more expensive. On the other hand, the Freemium pricing strategy provides customers free access to basic products or services while charging extra for advanced features.
Place: Apple employs a multi-channel marketing mix strategy that utilizes online and offline distribution channels. The company offers its products through its own Apple Store locations, official company websites, and online stores. Additionally, Apple has partnered with telecom companies such as Verizon and AT&T to sell iPhones. Authorized resellers also offer Apple products through online stores like Amazon and eBay.
Promotion: The company uses various promotional techniques to market its products. These include advertising, sales promotions, personal selling, and public relations. Apple products are advertised on prominent websites, and sales promotions are run in stores or by authorized sellers. Personal selling involves informing customers about the product to persuade them to purchase. Finally, public relations helps the company to build its brand image. The marketing of Apple focuses on simplicity, innovation, and creating a strong emotional connection with customers. Apple promotion strategy focuses on simplicity, innovation, and emotional connection to attract and retain customers.
Apple is known for making stylish, easy-to-use, and advanced tech products. It carefully chooses its audience to create a premium and exclusive feel. Here are the key groups Apple targets:
1. Tech Lovers & Early Buyers: People who love new technology and want the latest devices. They often work in creative fields like design, video, and music, where they need powerful tools.
2. Creative Professionals: Photographers, designers, musicians, and filmmakers who need strong hardware and great software like MacBook Pro, iPad Pro, Final Cut Pro, etc., to do their work well.
3. Students & Teachers: Apple helps in schools and colleges with tools like iPads, Apple Pencil, and learning apps. It also offers student discounts and special teacher programs to build loyalty early.
4. Rich & Premium Buyers: Apple is a luxury brand. Wealthy customers choose Apple for its elegant design, high quality, and status symbol. They love the brand’s image and style.
5. Health & Fitness Users: With Apple Watch, Apple targets people who care about fitness and health. It tracks workouts, heart rate, and gives health tips, making it popular with fitness lovers.
6. Loyal Apple Fans: Some people just love Apple. They always buy the latest iPhones, Macs, and updates. Apple rewards this loyalty with great design, smooth experiences, and constant innovation.
Top Reasons Apple Marketing Strategy Has Been Successful
1. Apple Keeps Its Product Presentation and Marketing Simple
Apple iPhone 16 Product Presentation – iPhone Marketing Strategy
Apple follows the philosophy that simplicity is better in its products. They don’t overwhelm their targeted customers with too many choices, options, or even parameters.
Apple lets its products speak for themselves and keeps its messaging and visuals simple. They know that their products will sell without relying on expensive advertisements.
This strategy is also seen in their logo, a simple apple with a missing corner. Even their retail stores are designed for testing and checking out the products rather than just buying the boxes.
The products have short names that are easy to remember, and along with that, it has well-appreciated sleek and minimal designs with simple color schemes. The company also reduces confusion by simplifying its web and sales copy by using simple and direct words, and it continually stresses the benefits that consumers need.
This is part of their brilliance in content marketing, where they produce high-tech products without high-tech terms. Apple’s advertisements and marketing strategies don’t just convey specifications and features but rather how the product can change your life and make it better.
2. Apple Knows Its Target Audience and How to Reach Them
Apple’s Target Market Age Distribution
Apple has worked hard to find its target audience, it understands its audience’s likes, dislikes, habits, and language they want to use. By simplifying the marketing process in a language that the audience understands, an amazing bond is formed between a prospective customer and the brand, and a lasting connection is formed for an existing customer. Apple does mention all its specifications and technical details, which are usually below the fold rather than on the front.
When a customer visits the website, they have to scroll past the beautiful and aesthetically designed product images and large font, simple copy telling them about the benefits of the product.
Apple advertisements show happy people having a great time with the simplicity of their iPads.This consistent display of positive emotion in Apple’s marketing strategy is one of the driving forces behind its sales. They’re not selling more storage or battery life, but way more than that.
For example, the iMac product advertisements portray iMac as not just “a computer,” it helps make your computing experience exciting and pleasurable orthe iPhone isn’t just “a smartphone,” it lets you put the power of an Apple computer in your phone.
3. Apple Provides A well-Appreciated Customer Experience
Apple Retail Store Experience – Marketing Strategy of Apple
Apple holds the customer’s experience in high regard. The experience can include every element, including comparing different product versions to each other, trying out new products in the retail store, buying the item, receiving it, unboxing it, and setting up the device. All the devices are carefully crafted according to the company’s specifications to appeal to the consumer’s requirements.
For example, when it comes to installation, one of the things Apple fans truly appreciate about Apple computers is that it is very easy to set them up. This is why Apple spends a lot of money and thousands of hours testing and replicating to refine its designs.
The retail store is also carefully designed with warm lighting and monochromatic color schemes, and the layout of the store features all that appeals to the shopper’s requirements.
Apple Watch Series 9 – Marketing Strategy of Apple
Another prominent reason that makes Apple successful in its marketing strategy is its commitment to carbon neutrality. In 2020, Apple achieved carbon neutrality for its corporate emissions worldwide and introduced its “Apple 2030” climate goal, committing to be 100% carbon neutral for its products and supply chain by 2030.
In September 2023, Apple launched its first carbon-neutral product with the Apple Watch Series 9. These watches meet strict criteria: they use 100% clean electricity for manufacturing and product use, incorporate 30% recycled materials, and cut air transportation for shipping by 50%, resulting in a 75% reduction in product emissions.
Apple’s green efforts extend to its packaging, targeting 100% fiber-based packaging for the Apple Watch and over 99% for the iPhone 15. These environmentally conscious initiatives are seamlessly woven into the marketing strategies of Apple company, further enhancing its eco-conscious and forward-looking brand image. Their long-term goal is a 90% emissions cut by 2050, a commitment that not only resonates with consumers but also reinforces Apple’s dedication to sustainability and innovation.
5. Apple Creates Mystery and Hype Around the Product
Usually, when a company launches a new product in the market, the marketing team will reveal details and information about the new product. The reason behind this is to tell customers everything about a product to get them excited and build anticipation. However, when it comes to Apple, it takes a new and unique approach, creating excitement by withholding information around new products as it teases them out. Apple marketing objectives focus on building brand loyalty, highlighting innovation, and reaching a global audience through simplicity and user-focused strategies.
This is why the marketing strategy of the Apple company involves creating mystery around product launches, which is considered one of their best tactics. It is a clever approach as it turns the target audience into loyal fans, as this will make them curious, encouraging them to search for more information and share everything they find about the product.
For more than ten years, Apple has worked hard to build a community of loyal users, customers, and fans around the world. Apple’s marketing strategies include making customers want to belong to that community as it is deemed to be “cool”. Apple smartly capitalized on the universality of that self-perception, which made its customers believe that the brand understood them and was likethem.
Even small brands, taking inspiration from Apple marketing strategies, can build a community of devoted users and customers by fostering a strong and engaged user community. It’s crucial to get clear on your company’s brand values and personality, as exemplified by the marketing strategies of Apple, to establish a connection with your audience.
Another important step is to make sure that the marketing copies and content express and resemble those values and personalities. The website must be consistent with the words you chose to describe your brand, from graphics to fonts to color schemes.
What makes perceived value so important from a company perspective is that customers may be willing to pay a higher price because they deem the brand high quality or a higher status symbol. This is at the heart of Apple’s continued success over its competitors. The Apple marketing strategy strategically capitalizes on creating a perception of innovation, design excellence, and exclusivity, which enhances the perceived value of their products, leading consumers to willingly invest in the brand at premium prices.
In the last months of 2017, Apple captured 87% of total smartphone profits despite Samsung selling more phones. This demonstrates Apple’s strong market dominance in the smartphone industry. Apple advertising strategy focuses on simplicity, emotional appeal, and highlighting product innovation without overwhelming details.
This is also an integral part of Apple inc marketing strategy. The company has its relationship in Hollywood. In a federal court, Apple revealed that it relies heavily on product placement.
Apple Product Placement in Legally Blonde Movie – Marketing Strategy of Apple
According to Phil Schiller, an Apple Fellow (earlier Apple SVP of global marketing), “Apple’s employees work closely with Hollywood on so-called product placement so its gadgets are used in movies and television shows.”
It’s intelligent for the company, as the cost is less than the hardware itself, and offering it up for free can reduce a lot of money that is put into advertising television and film budgets while putting the products, following an effective Apple advertising strategy, in the spotlight in front of millions of people.
9. Less is More
Apple uses a simple marketing and design approach. Did Steve Jobs start this idea? by saying, “Let’s make it simple. Really simple.” Apple’s ads avoid prices, long texts, slogans, or tech complexity. Instead, they use their bitten apple logo, which is instantly recognized.
Apple’s products, like iPhones and MacBooks, are sleek, user-friendly, and have simple names. They focus on being easy to use, with high-tech details in the background online. This minimalist strategy helps Apple attract customers without overwhelming them. Apple marketing strategy analysis shows a focus on simplicity, premium positioning, emotional appeal, and strong brand loyalty through innovation and seamless customer experiences.
Apple cares about sustainability because it helps its image and builds customer trust. They aim to be 100% carbon neutral for all products and their supply chain by 2030. Their Apple Watch series is already carbon neutral, and they use eco-friendly packaging.
By going green, Apple improves its brand image, makes customers happier, and stays ahead of less sustainable competitors. It also strengthens ties with stakeholders.
Conclusion
Apple is one of the leading trillion-dollar companies in the world. What is the secret behind its success – Apple’s marketing strategy? Apple marketing plan emphasizes minimalist design, customer-centric messaging, and promoting sustainability to enhance brand loyalty and market leadership. It has always placed itself in the premium market and markets its products to high-end customers. Many brands still can’t figure out how Apple has such loyal customers, and the reason is its ingenious marketing strategies.
FAQs
How does Apple promote their products?
Apple promotes products through simple ads, its iconic logo, launch events, and a focus on innovation and user benefits.
Why is Apple so successful at marketing?
Apple knows its audience, so instead of bombarding them with specs, it keeps its keynote simple with aesthetically designed product images and a large font.
What is Apple’s marketing strategy objective?
The target audience of Apple is high-end product users so it focuses on premium branding and ensures to provide unmatched customer service.
How does Apple market their products?
Apple markets its products with sleek designs, minimalistic ads, emotional storytelling, launch events, and a focus on user experience.
What is Apple company marketing strategy?
Marketing Strategy of Apple company centers on creating a premium brand through innovative design and user experience, while also emphasizing sustainability initiatives to enhance its eco-conscious image. The company builds customer loyalty through storytelling and ecosystem integration.
When Apple thinks about making a new product, what are some of the customer needs, they consider?
Apple considers customer needs for innovation, usability, and design, prioritizing features that enhance user experience and align with evolving technological trends. The company focuses on creating products that seamlessly integrate into users’ lives, offering both functionality and aesthetic appeal
How does Apple get their products to their customers?
Apple delivers its products through Apple Stores, online platforms, authorized resellers, and direct shipping.
What is Apple target audience?
Apple target market includes tech-savvy individuals, creative professionals, and premium customers who value quality, innovation, and user-friendly designs.
How does Apple advertise their products?
Apple advertises its products through simple, minimalist ads, emotional storytelling, high-profile product launches, and its iconic logo, often avoiding detailed explanations or complex terminology.
The food delivery segment in India has witnessed an unprecedented surge. Late-night cravings, urgent home delivery, etc., have now become the norm. Despite being a huge potential market in India at present, only 2-3 brands dominate this industry, and Zomato is one of them.
Zomato is an Indian restaurant aggregator that delivers food in almost every Indian city. Zomato provides a complete reference for a restaurant. Right from menus to reviews, it covers all the aspects centered around a restaurant.Now, the question in your mind would be, who found this brilliant startup to curb all your midnight cravings? It was founded by Deepinder Goyal and Pankaj Chaddah.
Zomato is gradually building on its global presence. They have acquired about 15 startups in different countries, including foreign competitors, to increase their foothold in other countries. In 2014, Zomato acquired Gastronauci, Poland’s restaurant search service, and Cibando, an Italian restaurant finder. They made their biggest acquisition in 2022 by acquiring India-based Blinkit (formerly Grofers) for an estimated $560 million in an all-stock deal.
Initially named Foodiebay when it began in 2008, the venture was later renamed Zomato in 2010.
Zomato Limited, the parent company of Zomato, has officially changed its name to Eternal Limited as of March 20, 2025, following approvals from both shareholders and the Ministry of Corporate Affairs. Despite the name change at the corporate level, the Zomato brand and app will continue to operate as usual, with no changes to its identity or services.
Deepinder Goyal Biography
Name
Deepinder Goyal
Born
26th January, 1983
Birthplace
Punjab, India
Education
Indian Institute Of Technology, Delhi
Wife
Grecia Munoz
Position
Co-founder and CEO of Zomato, Director of Upslope
Net worth
$1.7 billion, (October 2024)
Let us look at Deepinder Goyal story, education, personal life, controversies, life story, and history of someone whose current net worth is $1 billion.
Deepinder Goyal was born into a humble family in Muktsar, Punjab, on 26 January 1983. Zomato CEO Deepinder Goyal recently married Mexican model-turned-entrepreneur Grecia Munoz. Reports indicate that the couple tied the knot a few months ago. This is Deepinder Goyal’s second marriage; he was previously married to his IIT-Delhi batchmate, Kanchan Joshi.
Deepinder Goyal – Education
Hailing from a middle-class family, the Zomato founder, Deepinder Goyal, had a modest upbringing. After completing his graduation from the prestigious Indian Institute of Technology, Delhi, in 2005 in Mathematics and Computing, his interest in food was encouraged to conceive a venture that would help people have their lunch, breakfast, and dinner through the convenience of an app.
Deepinder Goyal – The Idea of Zomato
Ordering food from home wasn’t easy initially. To order food online, one had to choose from multiple restaurants without any information about the reviews and ratings. Discounts and offers on dining and food delivery were almost non-existent.
After graduating from IIT Delhi, Deepinder joined Bain and Company as a Senior Associate Consultant in January 2006. During his tenure with Bain, he founded FoodieBay.com, which later became Zomato.com. The idea of FoodieBay.com was his eureka moment. At Bain and Company, everyone had to stand in long queues to place their order. Deepinder and his colleague at Bain, Pankaj, came up with a creative solution to save the time they spent ordering food.
It was then that the duo decided to create a website for food ordering for Bain employees using the company intranet. To their surprise, the website was a hit and received heavy traffic. The Zomato founders saw an opportunity that could revolutionize the food tech industry.
Deepinder’s idea kick-started a new era. Neither he nor his colleagues thought that their idea would give rise to one of the most popular food aggregation brands.
After their experiment and the response they got from it, they were forced to add more restaurants to the list. By the end of the year, FoodieBay.com was introduced in mega-cities like Kolkata and Mumbai. In the year 2010, their startup started serving customers in Pune and Bangalore.
Deepinder Goyal recently joined India’s billionaire club following a surge of over 300 percent in Zomato shares since last year, reaching a market cap of INR 1.8 lakh crore, according to Moneycontrol. At 41, Goyal has also become India’s richest professional manager, with a net worth exceeding INR 8,300 crore.
Deepinder’s initial hurdle came from his family, who were reluctant to leave his stable job at the firm and join the startup journey and lifestyle. Deepinder’s wife, Kanchan Joshi, whom he met at IIT, was reluctant initially but later supported his new lifestyle completely. After establishing the startup in big cities, the Zomato owner hired Gunjan Patidar, another IITian, to assist the team in Operations. He had a hectic time running FoodieBay.com since the concept was unique and unknown to people at that time, and difficulties were inevitable. He had to face numerous entrepreneurial problems to convert his hard work into success. During the first two years, they ran the website without any hurdles but found it difficult to scale as more and more restaurants and pubs were being covered under Zomato. It was also a difficult time for them due to dwindling financial resources and trouble in securing funding.
Deepinder Goyal – Raising funds for Zomato
When the Zomato team desperately needed funding, Info Edge came to its rescue. In August 2011, Info Edge invested $1 million in FoodieBay.com, which was when Zomato founder Deepinder Goyal and his team changed the company’s name to Zomato.com. The funding was a morale booster that prompted Deepinder and Pankaj to quit their jobs at Bain and Company and dedicate all their time to the growth of Zomato.
After this, the food delivery and ordering trend took India by storm, turning the tide for Zomato. Since their initial funding in 2011, they’ve gone on to be funded by several investors and achieved the status of a unicorn in 2018. They ended 2020 by closing a $660 million primary financing round at a post-money valuation of $3.9 billion.
With rapid developments in the technology sector, Zomato modified its ways and launched its applications in iOS, Android, and Windows. Increasing popularity gave way to expansion in cities like Chennai, Hyderabad, and Ahmedabad.
After expansion, Zomato collaborated with Citibank, which was named “Citibank Zomato Restaurant Guide.”
The company is now publicly traded. On July 23, 2021, the shares were listed on the BSE and NSE. Its IPO price range was INR 72 to INR 76 per share. The market capitalization of Zomato is $29.94 billion (as of April 2025). It is the 817th most valuable company in the world based on market value.
Deepinder Goyal – The Dream Flight
Zomato Financial Snapshot FY24
Under Zomato CEO Deepinder’s guidance, the company expanded its operations in countries such as Dubai, UAE, Sri Lanka, Qatar, the United Kingdom, South Africa, the Philippines, and New Zealand.
During FY 2011-2012, Zomato Media Pvt. Ltd. reported revenues worth INR 2.04 crores, which ballooned to INR 11.38 crores during the financial year 2012-2013.
Zomato had around 2.5 million visitors on its website in March 2012. This increased exponentially to 62.5 million during 2014. Their revenues surged too, INR 30.06 crore generated in 2012 as revenue increased to INR 96.7 crore in 2015. Zomato recorded a growth rate of 68.9% in its gross revenue, reaching INR 7,079 crores in FY23.
In Q3 FY25, Zomato posted a revenue of INR 5,405 crore, marking a 64.4% increase from the previous year. However, its profit declined by 57% year-on-year to INR 59 crore due to rising expenses.
Zomato co-founder and CEO, Deepinder Goyal, has launched a new health and wellness startup called ‘Continue’ on 21st October 2024. This venture is focused on health tracking and mental wellness. The website, Continue.com, is still in a secretive “stealth mode,” so not many details are available yet. The company, called Upslope Advisors Pvt Ltd, was registered in April 20. Deepinder Goyal is a Director, and two Zomato employees, Akriti Mehta and Simrandeep Singh, are listed as Additional Directors, based on information from the Ministry of Corporate Affairs. This is Deepinder Goyal’s personal venture at this point.
Update on Continue
Been getting a lot of curious messages since the morning, so here’s an update on Continue.
It is as of now, my personal health and wellness team, entirely funded by me, which tracks and researches how to keep me running at my peak performance.
Deepinder has shown how to grow a business by setting up examples for his co-workers. Working for 24 hours is never a cakewalk, especially when there’s pressure from parents upon leaving a well-settled job. Under his guidance, Zomato has received multiple awards, mostly user choice, which proves customer satisfaction. At the age of 31, Deepinder Goyal, the founder of Zomato, won the Economic Times Startup of the Year. Rising from the lowest moments of despair and distress to revolutionizing an entire segment is no simple feat. That’s what Deepinder Goyal has achieved. A millennial cannot imagine life without Zomato—Deepinder has taken his venture to enviable heights!
Deepinder Goyal – Shark Tank India
Shark Tank India Judges – Anupam Mittal, Namita Thapar, Deepinder Goyal, Vineeta Singh, Aman Gupta
Deepinder Goyal was one of the new sharks on Shark Tank India season 3. At the age of 40, he became an inspiration to young people and has chosen to impart his knowledge to aspiring entrepreneurs. He joined Ritesh Agarwal, the founder and CEO of OYO Rooms, Azhar Iqubal, the co-founder and CEO of Inshorts, and the returning sharks Aman Gupta, Anupam Mittal, Namita Thapar, Vineeta Singh, and Peyush Bansal on the panel.
The Zomato founder invested in unique and scalable firms in Shark Tank India season 3. He was particularly interested in businesses that were challenging the status quo and had the ability to make a significant difference in people’s lives. Goyal’s addition to the panel of sharks was indeed more exciting and informative.
Deepinder Goyal wrote this on his social media:
All growth comes from discomfort.
I am here to learn, step outside my comfort zone, and add my two special cents to something crazy.
This is turning out to be a weekend well spent outside of @zomato.
As per reports, the food delivery platform and Zomato’s competitor, Swiggy is close to finalizing a deal to sponsor the fourth season of Shark Tank India season 4. Swiggy has requested that Zomato CEO Deepinder Goyal not return as an investor, according to Goyal. This decision highlights the growing competition between the two food delivery companies.
“I unfortunately can’t go back because Swiggy sponsored Shark Tank this time and kicked me out,” Goyal said at the ET Startup Awards 2024 on 5th October, 2024.
“Apparently, that’s what I heard. They (Swiggy) said that this is the sponsorship, and DP (Deepinder Goyal) can’t be on the show,” he added.
In March 2025, a public clash happened between Zomato CEO Deepinder Goyal and Zepto CEO Aadit Palicha over the quick commerce market. Goyal said the industry was losing around INR 5,000 crore every quarter, and blamed Zepto for more than half of it.
Palicha replied on LinkedIn, calling Goyal’s claims “verifiably untrue.” He said Zepto’s financials would prove him wrong, but still showed respect for Goyal, calling it possibly a mistake.
Later, Palicha accused a rival CFO of spreading lies to investors and using social media bots to damage Zepto’s image.
This dispute shows the rising tension in the fast-growing quick commerce space in India.
Deepinder Goyal started a debate on 20th November 2024 by offering a Chief of Staff job with a strange condition. In this job, the applicants must pay INR 20 lakh to get the job, and there will be no salary at first. Goyal said this Chief of Staff job will give 10 times more learning than a two-year course at a top business school. Another benefit is working closely with him and some of the smartest people in consumer tech.
The job post got mixed reactions on social media. Many users said it is unfair to talented people from less wealthy backgrounds who can’t pay INR 20 lakh upfront or cover their basic needs for a year.
A day after this controversial Chief of Staff job post, Goyal said on 21st November 2024 that they got over 18,000 applications. He explained that the INR 20 lakh fee was just a way to filter candidates and wouldn’t actually be charged.
Deepinder Goyal – Investments
Deepinder Goyal has made 22 investments. His most recent investment was in March 2025, in LAT Aerospace of $20 million, a new startup he co-founded with Surobhi Das, the former Chief Operating Officer (COO) of Zomato.
Now, the small business can use AI marketing tools to automate mundane tasks and yield pipeline lift by increasing campaign effectiveness. From content creation and ad optimization to social media scheduling, brand monitoring, and customer insights, these AI generators cover the entire marketing workflow.
By using an AI generator for blogs, emails, ads, and visuals, businesses can not only create content but also automate post scheduling and track engagement insights across platforms. AI tools also help enhance tone, grammar, personalization, and enable data-driven strategy development.
These AI marketing generators are affordable, user-friendly, and deliver results comparable to high-end professional tools, without requiring advanced technical expertise.
Here, we’ll explore a list of the top affordable AI tools and generators for Small Business Marketing that every small business can use for smarter, faster marketing.
Marketers, content creators, and businesses seeking an AI-powered platform for generating high-quality marketing copy, blog posts, social media content, and more, with advanced brand voice customization and workflow automation.
Copy.ai – Top 10 Affordable AI Tools for Small Business Marketing
Copy.ai is a popular AI writing assistant for small businesses. This tool works for social media, blogs, emails, and product descriptions. It has more than 90 tools and templates that make writing easier, even if you’re not tech-savvy. You can use it in over 25 languages to write in different tongues. Paid plans give you as many projects and words as you want. They also have features like Brand Voice and Infobase to keep your content consistent and personal. Users can tap into advanced AI like ChatGPT 3.5 and Claude 3. The tool also offers a Blog Wizard and ways to streamline your work. If you pay, you get community help and can join private user groups too.
Freelancers, marketers, and small businesses seeking an affordable AI writing assistant for generating short-form content like emails, blog posts, product descriptions, and social media copy in multiple languages.
Rytr – Top 10 Affordable AI Tools for Small Business Marketing
One of the best affordable AI marketing tools, Rytr is an AI writing assistant that helps create awesome marketing content. This includes blog posts, emails, social media posts, and product descriptions. It supports 40+ apps, 30+ languages, and 20+ writing styles, so it’s a budget-friendly and versatile option for teams with limited resources. Rytr has a built-in content copier detector, grammar tools, and SEO analyzer. It also has well-known copywriting structures like AIDA and PAS. The Chrome extension makes it easy to use, and team tools boost team output. You can also set up custom apps, workflows, and connect with Semrush through the API. So, Rytr is a flexible and expandable content creation tool.
Pros
Built-in plagiarism
Chrome extension and collaboration
Unlimited content generation
Cons
Limited integrations
High-tier support on premium plans
Pricing
Plan
Pricing
Unlimited
$9/month
Premium
$29/month
Predis.ai
WEBSITE
predis.ai
Rating
4.7
Free Trial
Yes
Best For
Marketers, content creators, and businesses seeking an AI-powered platform for generating and scheduling engaging social media content, including posts, videos, and ads, with multilingual support and competitor analysis.
Predis.ai – Top 10 Affordable AI Tools for Small Business Marketing
Small businesses have a hard time keeping up with the demands of digital marketing. That’s where Predis.ai comes in. This platform automates many of those tasks so you can focus on what matters. With Predis.ai, you can generate videos, images, ads, and social media posts for Instagram, Facebook, LinkedIn, TikTok, and YouTube in one place. You can automate content scheduling, integrate with e-commerce platforms like Shopify, and even use text-to-video capabilities to get your message across. Predis.ai also gives you the tools to analyze your competitors, optimize your hashtags, and access a library of high-quality templates and assets. Team collaboration tools make it easy to manage campaigns and get everyone on the same page.
Individuals, educators, marketers, and businesses seeking an intuitive, AI-powered design platform for creating graphics, presentations, videos, and documents with tools like Magic Write, Magic Design, and Magic Switch.
Canva – Top 10 Affordable AI Tools for Small Business Marketing
Canva is a design and marketing platform that uses AI to help small businesses create, automate, and scale great content. Its AI tools help with generating visuals, copy, data visualization, and interactive content – all in a user-friendly interface for both beginners and pros. Key features include the AI design assistant for generating visuals and text from prompts, Magic Studio tools like Magic Write, Magic Media, Magic Resize, Translate, and Bulk Create, and an advanced AI photo editor. Canva Sheets with Magic Insights for automated data presentations and Canva Code for interactive content without coding. Also, a Brand Kit, real-time collaboration tools, and integrations for direct ad deployment.
Pros
All-in-one platform for all types of content
Maintains brand consistency
Frequent updates
Cons
Learning curve for new users
Advanced AI features in paid plans
Pricing
Plan
Pricing
Canva Pro
$15/month/person
Canva Team
$10/month/person
Canva Enterprise
Custom Quote
Postly
WEBSITE
postly.ai
Rating
4.6
Free Trial
Yes
Best For
Social media managers, agencies, and small businesses seeking an AI-powered platform for content creation, scheduling, and analytics across multiple social media platforms.
Postly – Top 10 Affordable AI Tools for Small Business Marketing
Postly is an AI content creation and social media management platform for small businesses, agencies, and creators to create, schedule, and publish marketing content across multiple platforms. It supports multi-format content like Twitter threads, LinkedIn carousels, Instagram captions, blogs, emails, ads, images, and videos. With features like persona-aware copywriting using AIDA and PAS frameworks, brand voice training, and a content transformer to repurpose content, Postly ensures targeted messaging. It has bulk scheduling, multilingual content generation, real-time analytics, hashtag optimization, and team collaboration tools. Built with an API first approach, Postly allows seamless integration and workflow automation across 15+ platforms, making it an all-in-one marketing solution.
Pros
Saves time in scheduling
Intuitive interface
Free plan available
Cons
Manual refining might be required
Integration features are limited
Pricing
Plan
Pricing
Pro
$16/month
Agency
$210/month
Ideogram
WEBSITE
ideogram.ai
Rating
4.7
Free Trial
Yes
Best For
Designers, marketers, and content creators seeking an AI-powered text-to-image generator that excels at rendering legible text within images, ideal for logos, social media graphics, and promotional materials.
Ideogram – Top 10 Affordable AI Tools for Small Business Marketing
Ideogram AI-based image generation tool enables small enterprises to create professional graphics that combine text with images for marketing purposes, along with social media visuals and posters, and brand content. One of its most distinctive features allows it to generate text that displays clearly on images better than standard AI image generators. Users can transform text prompts into logos along with posters and multiple artistic expressions, which include 3D, anime, and realism styles. The platform delivers enhanced creative and efficient capabilities through its Magic Prompt feature, along with batch generation and canvas editing, and the Remix tool. Users experience fast image creation and easy community sharing, and receive regular updates.
Small to medium-sized businesses seeking a user-friendly CRM to manage contacts, track sales opportunities, and streamline customer relationships.
Capsule – Top 10 Affordable AI Tools for Small Business Marketing
Capsule functions as an AI-based video editing tool to assist marketing, content, and sales departments produce professionally branded content at high speeds with minimal effort. The platform serves small businesses by providing an AI Co-Producer feature that recommends editing solutions that enhance brand storytelling while staying within established guidelines. Through its feature of Design Systems Lite, Capsule maintains consistent branding by implementing customized font styles, color schemes, and logo placements throughout all video elements. The platform performs automatic video editing functions, including silence removal, filler word elimination, captioning, and animated title creation. Users work together through a web browser platform to deliver feedback and complete workflow tasks.
Pros
Variety in styles and customisations
Community features
Bulk creatives generation
Cons
Learning curve for advanced features
Errors in output generated
Pricing
Plan
Pricing
Pro
$240/month
Enterprise
Custom Quote
Simplified
WEBSITE
www.simplified.com
Rating
4.6
Free Trial
Yes
Best For
Content creators and marketers seeking an all-in-one AI tool for design, copywriting, video editing, and social media scheduling.
Simplified – Top 10 Affordable AI Tools for Small Business Marketing
The all-in-one AI-powered platform Simplified assists small businesses in marketing optimization through its unified dashboard, which merges content creation with graphic design, video editing, and social media management capabilities. Users can utilize AI writing tools to produce instant blogs, marketing copy, product descriptions, and social media captions through the platform. The platform provides design and video editing functions that incorporate templates together with brandbooks and AI tools, which enhance on-brand visuals. The platform features social media tools that support scheduled uploads of multiple posts while providing AI-generated hashtags and immediate collaboration, making marketing for small businesses easier. The platform integrates Link in Bio along with AI chatbot services and performance analytics, and interactive content (polls, quizzes, sliders).
Businesses and marketers looking for a robust social media scheduling and management platform with analytics and team collaboration features.
SocialPilot – Top 10 Affordable AI Tools for Small Business Marketing
Small enterprises, along with advertising agencies, can use SocialPilot, which functions as an AI platform to manage social media by simplifying content development and publishing procedures alongside analytics capabilities. The AI assistant produces personalized content suggestions through captions and hashtags and post ideas that match different tones to help brands establish an engaging and consistent online presence. Users gain the ability to post content on Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, Google Business Profile, and TikTok through a centralized dashboard. Users can perform bulk scheduling up to 500 posts and use a visual content calendar with drag-and-drop functionality while tracking performance through detailed analytics.
Pros
Supports all major social media platforms
Provides detailed analytics
AI assistant for content creation
Cons
Limitations in integration capabilities
Manual refinement for AI content
Pricing
Plan
Pricing
Essentials
$30/month
Standard
$50/month
Premium
$100/month
Ultimate
$200/month
Gumloop
WEBSITE
www.gumloop.com
Rating
4.7
Free Trial
Yes
Best For
Teams and businesses seeking a no-code platform to automate complex workflows using AI, including document processing, web scraping, SEO automation, and CRM management.
Gumloop – Top 10 Affordable AI Tools for Small Business Marketing
Gumloop stands as a no-code solution that utilizes artificial intelligence to create automation that helps business owners, along with marketing teams and independent professionals, to establish sophisticated workflows for marketing and lead generation, and social media and other tasks with no programming experience required. Through its user-friendly interface, users can automate complex operations by combining AI with data sources. The platform provides users with a visual workflow builder and AI-driven technology that extracts information from web pages and documents and allows automation on Reddit, LinkedIn, and X platforms. The platform enables users to implement SEO and CRM workflows by providing ready-made templates for fast implementation.
Pros
No coding required
Integrates with CRM and marketing tools
Free plan available
Cons
Bulk processing on high-tier plans
Learning curve for complex features
Pricing
Plan
Pricing
Starter
$97/month
Pro
$297/month
Enterprise
Custom
Conclusion
Small businesses that use affordable AI marketing tools gain marketing power through work automation, which increases productivity and allows staff to concentrate on strategic planning and creative work. These AI tools for small business marketing enhance business productivity through their ability to perform content development, customer service activities, analytics procedures, and marketing campaign optimization functions at rates lower than recruiting new personnel.
Through AI-powered marketing tools, small organizations obtain marketing customization and enhanced targeting capabilities, along with instant data analysis, which produces better decision-making outcomes and improved return on investment. Companies achieve better operational efficiency, together with cost reductions and enhanced competitive capabilities against bigger competitors, by using AI marketing platforms for small business to maintain strong engagement with customers and flexible operations.
What are Top Affordable AI Tools for Small Business Marketing?
Top Affordable AI Tools for Small Business Marketing are :
Copy.ai
Rytr
Predis.ai
Canva
Postly
Ideogram
Capsule
Simplified
SocialPilot
Gumloop
Which tool is best for generating social media content automatically?
Predis.ai and Postly are great for social media content. Predis.ai offers scheduling, video generation, and competitor analysis. Postly excels in multi-platform scheduling and persona-aware content creation.
Can I use Canva for AI-generated text content?
Yes. Canva offers Magic Write, an AI text generation tool that helps create content like captions, emails, and blog intros alongside your visual content.
This article has been contributed by Neeraj K Kushwaha, Co-founder and CEO, third i.
It’s no news that marketing has taken a 180-degree shift, especially in the current AI era. McKinsey reports claim that gen AI could increase marketing productivity by 5–15%, yet sadly, the majority of marketers and decision makers do not leverage AI beyond ChatGPT. The reason? Either marketers are unaware, or the solution is too expensive. Now that’s a huge gap and opportunity in the marketing ecosystem.
In 15 years of my journey in the growth and marketing industry, I have helped businesses in the growth phase, scale, and firsthand seen the passion, grit, and ingenuity small business owners pour into their work. So, I’ve also witnessed their universal frustration: the mountain of marketing data, the endless reports, and the nagging question—“Am I winning?”
For many, the answer was no. In our research, 46% of SMBs are still unsure whether their marketing is effective, and 51% feel stuck with their current solutions. The average business juggles up to 15 different tools just to manage growth marketing. That’s 22 million advertisers globally facing a triple threat:
Limited Resources: Not everyone has a data science team on hand.
Lack of Expertise: Deciphering data can feel alien.
Time Crunch: Who has hours to untangle data silos?
So, after 15 years of witnessing the SMB struggle, third i’s co-founder, Anand and I saw an opportunity in the new marketing landscape – the era of AI.
The New Marketing Reality: Data Overload and Decision Paralysis
For years, businesses have been told that “data is the new oil.” The result? Organisations of every size now collect mountains of information from every digital touchpoint—websites, social media, email, ads, and more. But as any marketer or business leader knows, more data doesn’t mean more clarity. In fact, it often means the opposite.
In our early days of building third i, our conversations with marketers identified 3 core challenges:
3 Challengers that Marketers Face
Data Paralysis: Teams spend countless hours sifting through dashboards and reports, unsure which numbers matter.
Decision Paralysis: With so many metrics, channels, and tools, teams second-guess every move, fearing that a better option is just around the corner.
Execution Paralysis: Even when insights are found, implementing them is slow, campaigns stall, opportunities slip away, and momentum is lost.
This cycle drains resources, confidence, and can leave even experienced marketers feeling stuck.
Revolution in Marketing: From Analytics to Action
The marketing industry is now at a tipping point. The era of collecting data for its own sake is over. The new era is actionable or decision intelligence—the ability to move from insight to impact, quickly and confidently.
Now, you would agree with me that AI is real, and you need to embrace it. But where and how should you start?
Here are 5 non-negotiable solutions you need:
Enhanced Personalisation: A solution that analyses your customer data to deliver tailored content, recommendations, and messaging.
Increased Efficiency and Automation: A solution that automates repetitive tasks like data analysis, content creation, and campaign management.
Data-Driven Insights & Predictive Analytics: One that identifies trends and opportunities, enabling smarter, data-driven decisions, including competitor analysis.
Improved Targeting & Segmentation: A growth marketing solution to segment audiences with precision for more effective and relevant campaigns.
Real-Time Optimisation: A solution to monitor and adjust campaigns instantly for better campaign performance and maximise marketing ROI.
Real-World Impact: What the Data Shows
Like I stated above, data is the core of marketing today, so let’s understand AI’s impact with real-world examples. According to McKinsey’s latest research:
71% of organisations now use generative AI in at least one business function, with marketing and sales leading the way.
Companies using AI in marketing report 5–15% productivity gains, representing up to $463 billion in annual value.
AI adoption in marketing has more than doubled in the past year, with early adopters seeing significant improvements in campaign speed, personalization, and ROI.
With the increasing adoption of AI in marketing, retailers have increased personalized email campaigns from 20% to 95% using AI, boosting click-through rates by over 40%.
Building a Winning Team: Human Expertise Meets Artificial Intelligence
While AI is a powerful enabler, it’s not a replacement for human intelligence. As a new-age founder, I like to call this “setting an AI-first culture”.
So, here are my 3 elements of a winning marketing team in the AI era:
Teams must reimagine, reinvent and streamline workflows, integrating AI automation into tasks ranging from drafting documents to processing payments, to unlock greater efficiency and accuracy across operations.
Teams need to be empowered with top-tier AI platforms and resources, ensuring everyone has the opportunity to experiment, learn, and upskill through hands-on training and real-world application.
As leaders, we need to cultivate an environment where sharing insights, best practices, and challenges around AI adoption is encouraged.
The Future of Marketing
From one marketer to another, let me ask you this: Do you want to look at yet another presentation or report? If you just said no, you’re on the right track. You see, the future of marketing belongs to those who can turn data into decisions—and decisions into results—faster than the competition. Basically adapt and execute faster.
Key takeaways for business leaders:
Embrace AI as a partner, not a replacement. Use it to automate the routine, illuminate the complex, and personalise the customer experience.
Invest in talent that can translate data into action. The best insights are useless unless they drive real change.
Focus on implementation speed and adaptability. In a world where markets shift overnight, the ability to act on insights quickly is a true competitive advantage.
Another major shift in the marketing realm is fractional, flexible or project-based teams. This model is an excellent opportunity for brands to embrace, as you’re gaining an extended arm for your team, with external experts.
We’re in a new era, one where actionable intelligence, not just information, will separate the winners from the rest. Businesses that empower experts with AI-driven insights will be best positioned to thrive.
The bottom line: Don’t drown in data. Leverage AI and experts to cut through the noise, make smarter decisions, and unlock the full potential of your marketing efforts. The future is here, and it’s decision-driven, not just data-driven.
Quick Profiles
Neeraj K Kushwaha: He is the Co-founder and CEO of Third i since 2023. He has also worked at Meta in Growth Operations, Flipkart as Senior Manager – Ad Sales, and InMobi as Lead – Partner Management.
Anand Kumar Ramakrishnan: He is the co-founder of Third i and a Professional Development Coach at Lead Transitions. He started his career as a Test Engineer at Infosys, then worked at Google, served as Product Owner at Ratable, and worked at Meta in Developer Platform roles.
As India’s dynamic capital and commercial powerhouse, Delhi presents unparalleled opportunities for entrepreneurs looking to invest in profitable franchise ventures. With a staggering Gross State Domestic Product (GSDP) of $272.603 billion, Delhi ranks among the top economic contributors in the country, making it an ideal destination for business growth.
What makes Delhi/NCR particularly attractive for entrepreneurs is its unique blend of affluence, infrastructure, and consumer appetite. The region boasts one of India’s highest per capita incomes, fueling strong purchasing power. This thriving services sector contributes a staggering 84% to its GSDP, world-class urban infrastructure, including metro connectivity, commercial hubs, and logistics networks, and a young, aspirational population eager to embrace branded products and services.
If you are looking for the best franchises to start in Delhi/NCR, here are 18 high-growth franchise opportunities across different sectors.
Top Profitable Franchise Opportunities in Delhi/NCR
Are you looking to start your own business in Delhi/NCR? Here is the list of great 18 franchise options that can help you grow fast. The brands listed here are ideal for getting your business off to a strong start in 2025!
Apollo Health and Lifestyle Limited (AHLL) is a key part of the Apollo Hospitals Group and is based in Hyderabad. It launched Apollo Clinics back in 2002. AHLL’s mission is simple yet powerful: to make top-quality healthcare accessible to everyone. AHLL has been setting up a wide network of Apollo Clinics across India, bringing world-class healthcare closer to home for countless families to make this vision a reality.
Giani’s Ice Cream
Founded
1956
Area Required
80–400 Sq. ft
Investment Size
INR 12 Lakhs Onwards
Number of Franchise Outlets
300+
Giani’s – Best Franchises to Start in Delhi
Giani’s, a premium ice cream brand since 1956, is renowned for its authentic taste and wide variety of flavors. With over 300 stores across India, Giani’s offers a low-investment, high-demand business opportunity. Franchisees benefit from strong brand recognition and comprehensive support, including site selection, store setup, marketing, and training.
Delhi Academy of Medical Sciences (DAMS) – Best Franchises to Start in Delhi
DAMS is a premier institute for medical entrance coaching, offering classes for NEET, AIIMS, and PG medical exams. With a strong presence across India, DAMS provides franchise opportunities for those interested in the education sector.
Maple Bear Canadian Pre-school
Founded
2004
Area Required
4000 Sq. ft onwards
Investment Size
INR 20–30 Lakhs
Number of Franchise Outlets
600
Maple Bear Canadian Pre-school – Best Franchises to Start in Delhi
Maple Bear brings Canadian early childhood education to India, offering a bilingual immersion program. With over 400 schools worldwide, Maple Bear provides a franchise model with comprehensive training, curriculum support, and marketing assistance.
Foster Kids
Founded
2003
Area Required
6000 Sq. ft
Investment Size
INR 6 Lakhs Onwards
Number of Franchise Outlets
250
Foster Kids – Best Franchises to Start in Delhi
Foster Kids is a preschool chain that commenced operations in 2003 and started franchising in 2005. With a focus on early childhood education, Foster Kids offers a low-investment franchise opportunity with an anticipated 100% return on investment and a likely payback period of 1–2 years.
Monginis
Founded
1956
Area Required
200–500 Sq. ft
Investment Size
INR 10–15 Lakhs
Number of Franchise Outlets
100+
Monginis – Best Franchises to Start in Delhi
Monginis is an Indian multinational pastry and bakery chain based in Mumbai, with outlets across India and Egypt. Known for its cakes, pastries, and savory snacks, Monginis offers a franchise model with no royalty fees and comprehensive support in bakery setup, staff training, and marketing.
Chai Calling
Founded
2015
Area Required
100–400 Sq. ft
Investment Size
INR 2–5 Lakhs
Number of Franchise Outlets
100–200
Chai Calling – Best Franchises to Start in Delhi
Chai Calling is a contemporary tea café chain offering a variety of teas and snacks. Chai Calling provides franchise opportunities with support in site selection, store setup, and marketing, with a key focus on quality and ambiance.
Sankalp Group
Founded
1980
Area Required
1500–2500 Sq. ft
Investment Size
INR 50 Lakhs–1 Cr
Number of Franchise Outlets
200+
Sankalp Group – Best Franchises to Start in Delhi
Sankalp Group, originating from Ahmedabad, is a chain of specialty restaurants offering South Indian cuisine. Sankalp provides a franchise model with comprehensive support, including site selection, training, and marketing, with over 200 restaurants globally.
VLCC Healthcare
Founded
1989
Area Required
800–2200 Sq. ft
Investment Size
INR 40–80 Lakhs
Number of Franchise Outlets
100+
VLCC Healthcare – Best Franchises to Start in Delhi
VLCC is a renowned wellness brand offering services in weight management, beauty, and fitness. The franchise model includes comprehensive support in site selection, staff recruitment, training, and marketing. Investment varies based on the type of center (Slimming, Salon, or Wellness Center).
Karim’s
Founded
1913
Area Required
600 Sq. ft
Investment Size
INR 22 Lakhs Onwards
Number of Franchise Outlets
100+
Karim’s – Best Franchises to Start in Delhi
Vidyamandir Classes (VMC) is a premier coaching institute for engineering and medical entrance exams like JEE and NEET. With a strong legacy and proven teaching methodologies, VMC offers franchise opportunities with comprehensive support in academics, marketing, and operations.
Delhivery is a leading logistics and supply chain services company in India. Their franchise model includes options for courier booking and delivery services, with low initial investment and support in technology and operations.
Kathi Junction
Founded
2009
Area Required
300–600 Sq. ft
Investment Size
INR 20–30 Lakhs
Number of Franchise Outlets
Multiple across India
Kathi Junction – Best Franchises to Start in Delhi
Kathi Junction specializes in a variety of Kathi rolls, kebabs, and other fast-food items. With a focus on quality and taste, they offer franchise models suitable for food courts, dine-in, and express outlets.
Snakkers
Founded
2015
Area Required
1000–2000 Sq. ft
Investment Size
INR 25 Lakhs onwards
Number of Franchise Outlets
100–200
Snakkers – Best Franchises to Start in Delhi
Snakkers is a vibrant quick-service restaurant (QSR) brand that offers a variety of fast-food favourites. Known for its consistent taste and attractive pricing, Snakkers has carved a niche in the competitive QSR market. Franchisees benefit from the brand’s extensive experience, reliable supply chain, and strategic marketing support, ensuring a smooth and profitable venture.
Mega Mart Ventures
Founded
2019
Area Required
500–5000 Sq. ft
Investment Size
INR 10–20 Lakhs
Number of Franchise Outlets
100–200
Mega Mart Ventures – Best Franchises to Start in Delhi
Mega Mart Ventures is among India’s leading supermarket franchise chains, offering a diverse range of products at competitive prices. Their well-structured franchise model includes comprehensive support for store setup, training, inventory management, and promotions. Ideal for entrepreneurs looking to tap into the ever-growing FMCG sector, Mega Mart Ventures ensures strong returns and scalability.
The Waffle Co. – Best Franchises to Start in Delhi
The Waffle Co. is a rapidly growing brand offering a delectable range of waffles and desserts. Known for its innovative menu and chic outlets, it attracts a diverse customer base, from young adults to families. Franchisees receive complete operational guidance, staff training, and marketing assistance, ensuring a rewarding business journey in the thriving dessert café space.
Chicago Pizza
Founded
2000
Area Required
150 Sq. ft onwards
Investment Size
INR 18–35 Lakhs
Number of Franchise Outlets
Multiple across India
Chicago Pizza – Best Franchises to Start in Delhi
Chicago Pizza is a leading pizza chain in India, famous for its single-slice pizzas and custom toppings. Its franchise model is designed for flexibility, offering formats from kiosks to dine-in spaces, making it accessible to diverse entrepreneurs.
Moti Mahal
Established
2010
Franchise Investment
INR 20 Lakhs onwards
Area Required
400 Sq. ft onwards
Franchise Outlets
100
Moti Mahal – Best Franchises to Start in Delhi
Moti Mahal is a legendary name that brought tandoori cuisine to global fame. Known for its rich flavours and iconic dishes, it offers a profitable franchise model with comprehensive support in kitchen training, ingredient sourcing, and marketing. With the growing love for North Indian cuisine, Moti Mahal franchises are primed for long-term success.
Conclusion
Delhi’s booming economy, world-class infrastructure, and affluent consumer base make it a prime destination for ambitious entrepreneurs. Whether you are looking to step into the bustling food and beverage sector or tap into the booming education and wellness markets, these 18 handpicked franchises offer low-risk, high-reward models that can turn your business dreams into reality.
On August 22, 2022, Google rolled out the Helpful Content Update, a quiet but seismic shift. It marked the end of content-for-traffic and ushered in the era of content-for-humans. Entire verticals were decimated overnight: affiliate blogs, review farms, content mills all saw traffic vanish.
Just three months later, on November 30, 2022, OpenAI launched ChatGPT. In five days, it hit one million users. By January 2023, it crossed 100 million, becoming the fastest-growing consumer app in history.
What followed was unprecedented:
Writers, developers, marketers, CXOs everyone rushed to use AI.
Startups emerged daily. PH has more than 200 launch everyday!
College dropouts launched wrappers and exited for millions.
Veteran professionals began questioning their next move.
Across industries, the question was blunt and existential: “If AI can do this… what exactly do I do now?” Well, 5 star rightly said-> Do nothing.
Welcome to the age of MCP and this is just the beginning. We now live in a timeline that mirrors science fiction:
APIs connect machines.
Interfaces evolve.
Human command alone moves markets.
As Sundar Pichai put it: “We are reimagining all of our core products around AI.”
Search isn’t being enhanced by AI—it’s being replaced by it. The internet, once a web of pages, is evolving into an interface for instant outcomes.
No search. No scroll. No click.
Chapter 2: The Collapse of Clicks
As an SEO consultant, here’s my firsthand observation. Since the Helpful Content Update and the rise of generative AI tools like ChatGPT, Gemini, and Claude—we’ve seen up to 5x loss in organic clicks on certain high-performing queries.
Why? Because users no longer need to click. With AI overview, they get answers right there on the search page.
(One of the reasons is also that Google search Algorithm now uses AI which just hallucinates and gives unpredictable results. For now its a backbox for engineers to solve.)
Systems, APIs, agents machines now talk to each other and align to get tasks done on human command.
For me Zerodha’s Claude integration via MCP was a wake-up call. Their GenAI interface can analyze data and recommend trades from a conversation. This isn’t an edge case it’s the future.
Whether it’s booking a flight, comparing saas tools, or filing taxes tasks that once required research are will be handled by AI.
And with Google’s AI Mode rolling out across more regions, publishers and affiliates will see massive dips in traffic.
But let’s not panic let’s adapt.
Chapter 3: Hello G(S)EO
Welcome to the age of GEO: Generative Engine Optimization.
Traditional SEO was about: Writing valuable, structured content, Keeping websites fast and crawlable, Waiting for Google to rank you. All of it happened on the page or site. That era is fading.
Rising from its ashes is GEO a reputation-driven strategy where:
Content is still king,
But signals like Social media followers, engagement, GMB reviews, social buzz, sentiment, mentions, trust are queens. Yes, a King may have more than 1 queen.
GEO = SEO +(Context)+ Credibility.
AI engines don’t just parse keywords. They evaluate: Credibility, Sentiment, Source diversity, Topical authority.
You’re no longer optimizing a page. You’re optimizing a presence.
Thats why, OpenAI is building a $100B data center “Stargate” to process every signal, every dataset, to produce results better than anything you’ve experienced.
Chapter 4: From 1 Task to 10 in 1/10th the Time
Before AI, creators needed to do 1 task in 10 hours but now they will have to do 10 tasks. But the good things is they can do 10 tasks in the same same 10 hours.
The cost of content creation is plummeting. The volume is exploding. But so is the noise. To stand out, content must do more than inform it must convert.
Trust, distribution, and brand equity are expensive.
For SEOs, it feels everything is changing, However nothing will change. You will still be doing your task which will need 10 extra things to handle in the same time with AI tools.
Chapter 5: The Interface
OpenAI has partnered with Jony Ive and SoftBank to build an AI hardware. It could be a speaker like alexa or a wearable, persistent AI device. Think: smart pin, locket, glasses, or watch always on, listening passively, acting proactively.
It won’t need- Screens, Clicks, Or your attention. It will be present. Proactive. Invisible.
This is not just a content race. It’s a platform shift. AI is the new OS. Only those with brand gravity and distribution power will stay visible.
Chapter 6: Content Must Marry Commerce
Content creation won’t stop. Someone has to feed the machine. But if there are no clicks, no interface, no ad to show, no links to click, how will content business survive?
Answer: Commerce.
Content creators must move up the funnel and sell something. A product, service, subscription, tool anything. Monetization must shift from ad clicks to value delivery. This isn’t optional. It’s existential.
Even The Verge, NYT, and Buzzfeed are- Launching tools, Building affiliate stacks, Selling courses, Running e-commerce.
Content isn’t dying. But content without a business model is.
If you will observer Google search result, you will see its trying to change the interface in such a way that so that a user is able to make decision easily. That is why you can see filter on the left side in search result.
Not just that, Google also compares price from local stores and online stores for each different variant. This make sense to do as more than 95% of Google’s revenue come from ad. While we all use ChatGPT to explore content, Google can’t afford to to disappoint advertisers hence it is betting on commerce and making Google a safe and easy platform to make a purchasing decision. .
Perplexity focus on building a shopping assistant and ChatGPT’s integration with Shopify also validate and confirms this assumption.
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This is not any data backed, but I think having a payment gateway JavaScript can be a SEO parameter and boost ranking. Think why?
Chapter 7: The Invisible Future of Ads
Advertising won’t vanish. It’ll go underground. In the future, you won’t see ads. Brands will bid to get embedded in AI responses.
Imagine: Goibibo pays to be the default flight provider in your AI-generated summary.
Just like paid search but invisible.
This will be a multi-billion dollar market in silent, hyperlinked recommendations. The auction is moving from the SERP to the prompt.
Welcome to silent bidding for attention.
Chapter 8: Why Google Is Tiptoeing
AI Overviews are live in the U.S., but not global. Why?
Because a full rollout would:
Erode publisher models,
Disrupt Google Ads’ $200B engine,
Trigger regulatory scrutiny.
Google’s delay is not hesitation it’s damage control.
They’re training users to expect zero-click results, while giving publishers just enough runway to pivot or perish.
Final Thoughts: The Machines Will Click, But Humans Must Lead
AI won’t kill content. It will kill unhelpful content.
Yes, clicks will drop. Yes, old models will fade.
But AI needs data verified, trusted, helpful, updated data. There’s never been more demand for decision-grade information.
But now, your job isn’t to rank. It’s to get selected. Keep creating. But evolve.
✅ Add commerce to your content ✅ Invest in sentiment and credibility ✅ Optimize for GEO ✅ Learn how to be visible in AI interfaces
Because the future isn’t just about ranking. It’s about being chosen by a machine.
Ask yourself:
Are you building for clicks, or decisions?
Are you optimizing for pages, or for presence?
Are you just producing content… or building a brand AI can’t ignore?
This is the largest reset in internet history.
Adapt or fade into background noise.
If you liked this article- Feel free to connect with me here
India’s startup and infrastructure sectors witnessed significant funding activities today, with notable investments in quick commerce, renewable energy, private credit, and AI security.
☀️ SAEL Secures $132 Million for Solar Project
SAEL Solar MHP1 Pvt. Ltd., a subsidiary of SAEL Industries, has obtained $132 million in debt financing for a 300 MW solar power project in Andhra Pradesh. The funding comes from the Asian Infrastructure Investment Bank (AIIB), New Development Bank (NDB), and Societe Generale, each contributing $44 million. This project aligns with India’s renewable energy goals and SAEL’s commitment to sustainable infrastructure.
In a record-setting move, the Shapoorji Pallonji (SP) Group has raised ₹298 billion ($3.5 billion) through a zero-coupon bond, marking India’s largest private credit transaction to date. The bond, offering a 19.75% yield, attracted investments from global entities including BlackRock, Pimco, Ares Management, Farallon Capital Management, Davidson Kempner, and Deutsche Bank. The deal includes multiple layers of investor protection, such as partial repayments upon asset sales, a full guarantee from SP’s real estate arm, and a pledge of 9% in Tata Sons.
🔐 Unbound Raises $4 Million for AI Security
AI security startup Unbound has secured $4 million in an oversubscribed seed funding round led by Race Capital. Other participants include Wayfinder Ventures, Y Combinator, Massive Tech Ventures, and angel investors like Alpha Square Group and Northside Ventures. Unbound specialises in enterprise AI security, offering solutions that provide visibility into AI usage, enforce internal policies, and prevent data leaks.
🍼 Quick Commerce Ventures into Baby Care
The quick commerce sector is expanding beyond groceries and fashion into baby care. Bengaluru-based startup Cavi, which promises delivery of baby essentials within 30 minutes, is in advanced discussions to raise $3–4 million from Stellaris Venture Partners. Similarly, Ozi, another player in the baby care quick commerce space, is reportedly securing $4–5 million from Blume Ventures.
Today’s funding activities highlight the dynamic nature of India’s economic landscape, with significant investments spanning from innovative quick commerce solutions to large-scale infrastructure projects and tech startups.
