In an effort to combat growing operating expenses and waning consumer demand, Procter & Gamble has revealed intentions to lay off around 7,000 employees, or roughly 6% of its global workforce, over the course of the next two years.
The company’s non-manufacturing employees, who make up over 15% of that group, will be the main victims of the layoffs.
Executives from the corporation announced the reorganisation at the Deutsche Bank Consumer Conference in Paris, stating that its goals are to increase role responsibilities, decrease team numbers, and streamline reporting structures.
In order to stay competitive in what it refers to as an increasingly unpredictable global market, P&G is positioning the project as an “acceleration” of its current approach.
Brand Missing to Achieve Sales Target Leads to Massive Job Cuts
Following inconsistent quarterly results in late April, the reorganisation decision was made. The company’s first-quarter net sales and organic sales growth fell short of projections.
According to the update, P&G and other major players in the consumer products industry have somewhat buckled under economic challenges connected to tariffs.
Citing cost uncertainties and squeezed consumers, the firm lowered its full-year revenue and earnings per share (EPS) projections. According to P&G CEO Jon Moeller, “We expect uncertainty to continue,” he told a media source.
According to Moeller, people are changing their habits to save money even when they aren’t switching to less expensive goods. For instance, in order to save detergent, P&G are observing that they do fewer loads of laundry each week.
According to statistics from a financial media outlet, experts have been lowering their EPS projections for P&G for the upcoming two quarters since the company’s results announcement.
Since the April 24 results, shares have fallen 1.1%, trailing the 8.35% increase of the Dow Jones Industrial Average and the 13% advance of the S&P 500. Following the news, the stock saw minimal movement in premarket trade on 5 June.
Layoffs have Become a New Normal for Bigger Players
This layoff announcement coincides with employment cuts by a number of multinational corporations, such as Amazon, Intel, and Goldman Sachs. Such developments are happening mainly owing to the growing impact of artificial intelligence (AI) and uncertainties in the global economy. Intel is getting ready for a massive restructure following a large financial loss in 2024.
Similarly, Amazon also plans to eliminate about 14,000 administrative roles in order to save $3 billion yearly.
Companies are increasingly focusing on cost optimisation and automation as a result of the rapid growth in AI adoption. This adoption is resulting in job losses across a number of industries.
Goldman Sachs is also getting ready to lay off employees, with intentions to trim staff by 3–5% after an annual performance review. About 150 junior banker positions were recently cut by Bank of America; nevertheless, the majority of impacted workers were offered opportunities outside of investment banking.
In a strategic move that signals the maturation of India’s fintech ecosystem, Decentro, the API banking platform powering over INR 50,000 crore in annual payment volumes, has closed an INR30 crore Series B funding round. It will also be reversing its parent entity’s location from Singapore back to India over the next 12-18 months.
The raise comes at a time when Decentro has achieved profitability and solidified its position as the infrastructure backbone for over 1,300companies across NBFCs, fintech platforms, digital lenders, and banks, making it one of the few Indian fintech infrastructure companies to scale to enterprise dominance while maintaining successful unit economics.
Led byInfoEdge Ventures, with participation from Stargazer Growth (backed by Groww CEO Lalit Keshre) and existing investors including Uncorrelated Ventures, among others, the funding round positions Decentro to accelerate its vision of becoming India’s financial infrastructure operating system. The investment validates Decentro’s infrastructure-first thesis and its success in building foundational technology for India’s digital economy.
While most fintech companies chase consumer adoption, Decentro has quietly built the invisible infrastructure that powers the ecosystem itself. The company’s three-pronged approach spans:
KYC & Data Intelligence: Streamlining consumer & business verification with deep alternative & financial data points for BSFI, fintechs & commerce.
Payments: Processing mission-critical payment flows at enterprise scale for collections & payouts.
Debt Collections: Automating recovery with AI-powered solutions & voice bots for the operations & collections teams.
The fresh capital will be used to deepen enterprise adoption, enhance product capabilities, and expand overall trade and marketing (GTM) initiatives across financial institutions, including banks, non-banking financial companies (NBFCs), fintech platforms, and digital lenders.
“Our goal has always been to make financial & banking infrastructure simple, secure, and reliable at scale. This fund raise allows us to double down on what’s working well; deep partnerships with enterprise customers and building products that power mission-critical financial flows. India is where it all started, and we want to make this our long-term base with the eventual flip. We welcome InfoEdge Ventures as our first Indian venture lead and our latest backer & partner in this amazing journey,” said Rohit Taneja, Co-founder & CEO of Decentro.
Decentro’s recent product launches demonstrate how AI can transform traditional financial operations:
Scanner: A real-time user profiling and risk assessment engine that is soon becoming indispensable for BFSI, commerce & more verticals overall.
Neobot: India’s first multilingual AI voice agent for automated debt collections, addressing a ₹10+ lakh crore NPA challenge for the lending industry.
These AI-powered modules have seen rapid enterprise adoption, with payments remaining the oldest product and the largest revenue contributor as financial institutions increasingly rely on Decentro’s infrastructure for mission-critical operations.
The decision to flip the parent entity from Singapore to India over the next 12-18 months reflects a broader trend of Indian fintech companies choosing to domicile in India as the ecosystem matures and regulatory frameworks strengthen.
“This flip is a strong statement of our commitment to India and our belief in its capacity to foster and scale global financial infrastructure companies. We are building not just for India, but from India for global opportunities,” said Pratik Daudkhane, Co-founder of Decentro.
The Series B funding validates the “infrastructure rails and data intelligence” thesis in Indian fintech, where companies building the underlying rails often achieve sustainable business results than those competing directly for consumer attention.
Decentro’s homecoming and continued scaling also help catalyse the fast-growing wave of fintech entrepreneurship in the Indian ecosystem.
For INR 123 Cr, or roughly $14.3 million, Zaggle plans to purchase Pune-based enterprise spend management startup Dice Enterprises Limited. According to Zaggle, the acquisition will expand its product line, provide access to Dice’s clientele, and aid in its expansion in India and internationally.
In an exchange filing, Zaggle stated that it would like to notify the current shareholders of Dice Enterprises Private Limited that it has agreed to purchase all of the company’s capital and voting rights, contingent upon the execution of final agreements and the fulfilment of specific predetermined requirements.
On June 5, 2025, the business signed a non-binding term sheet in this respect. Dice is a spend management company that was launched in 2018 by Lakshay Jain, Sonam Khubchandani, Prashant Kushwah, and Manohar Vashishta.
It provides tools for managing accounts payable, travel, costs, and procurement. Revenue for the company increased from INR 3.9 Cr in FY23 to INR 6.3 Cr in FY24.
Zaggle Signed Non-Binding Term Sheet
It is noteworthy that major corporations like Tata 1mg, BigBasket, Fino, Britannia, and DTDC use Dice’s solutions. The filing states that Zaggle has agreed to buy all of Dice’s shares under a non-binding term sheet.
Depending on board and regulatory approvals, the deal should close in 90 days. Due to robust revenue growth, Zaggle recorded a 62% year-over-year increase in consolidated net profit in Q4 FY25, rising to INR 31.1 Cr from INR 19.2 Cr in the same quarter the previous year. Net profit increased 57% from INR 19.8 Cr to INR 19.8 Cr to INR 19.8 Cr.
Operating revenue increased by more than 22% sequentially from INR 336.9 Cr to INR 412.1 Cr in the March quarter, up approximately 51% year over year from INR 273.4 Cr.
Zaggle Expanding its Product Portfolio
It is anticipated that the acquisition will greatly expand Zaggle’s product line and give it access to Dice’s existing clientele. Zaggle hopes to increase its market share in India and create opportunities for international growth by incorporating Dice’s cutting-edge technology into its offering.
Additionally, Zaggle will have access to a highly proficient workforce through this acquisition, which will be crucial to improving its future product capabilities. Earlier this year, Raj P Narayanam, the founder and executive chairman of Zaggle, stated in an interview with a prominent media outlet that the company was seeking to acquire businesses in the FASTag, merchant card software, and accounts receivable sectors.
He added that the business had narrowed its focus to three companies. Zaggle anticipates closing these agreements by March 2026 and is counting on these acquisitions to support overall growth. In the fiscal year that concluded in March 2025, the company’s net profit increased by about 99% year over year to INR 87.4 crore.
From powering India’s digital rails to enabling sector-specific innovation, Finarkein Analytics is evolving with the country’s maturing digital economy. In this exclusive interaction with StartupTalky, Nikhil Kurhe, Co-founder and CEO, Finarkein Analytics, shared how the company is moving beyond building Digital Public Infrastructure (DPI) to supporting high-impact use cases in finance, health, and commerce. Finarkein is helping Financial Institutions (FIs) shift from compliance-driven adoption to real-world application, especially in onboarding, servicing, and data management. Kurhe also discussed their approach to health data under the Ayushman Bharat Digital Mission (ABDM), with a strong focus on trust, seamless integration, and early adoption.
StartupTalky: Finarkein has been at the forefront of enabling DPI-led transformation. How do you see your role evolving as India moves from foundational digital rails to application-level innovation across sectors like finance, health, and commerce?
Mr. Kurhe: As with any large platform shift, whether it’s AI or earlier technological revolutions, we often see initial value being demonstrated at the platform level. However, real value capture tends to move quickly to the application layer. You can see this in how large language models (LLMs) are now giving rise to high-utility applications like Perplexity, Cursor, or Windsurf (which was recently acquired by OpenAI).
Similarly, while Finarkein has played a foundational role in building and enabling India’s DPI infrastructure, we see ourselves increasingly moving toward building or supporting high-value applications across sectors, be it finance, health, or commerce. This could mean developing these products organically or acquiring them strategically. As India’s digital economy matures, we’re keen to create meaningful value in sector-specific use cases layered on top of the digital public infrastructure we’ve helped shape.
StartupTalky: Beyond the number of financial institutions integrated, what kinds of use cases have seen the most traction, and how are you enabling FIs to move beyond compliance to real innovation?
Mr. Kurhe: We see adoption clustering across three key phases: origination, servicing, and management. Initially, most players began with origination use cases like substituting traditional bank statement uploads with account aggregator (AA) data for onboarding or underwriting. Then came servicing, where we led early efforts with use cases in collections, which is something now being actively adopted across the industry.
Now, we’re seeing growing traction in the management layer. This includes deeper integration of AA data with internal systems like CRMs, loan management platforms, or policy administration systems in insurance. These help institutions operationalise data far more effectively.
Additionally, with the Digital Personal Data Protection Act (DPDPA) coming into focus, we’re working with clients to ensure that consented data is being used responsibly by implementing data retention protocols and enabling internal compliance monitoring.
StartupTalky: Consent volume is one indicator of scale, but what are some lesser-known impact metrics or success stories that best illustrate Finarkein’s role in powering meaningful financial inclusion or better customer experiences?
Mr. Kurhe: One compelling metric we track, and one that’s underappreciated industry-wide, is repeat usage. When users return to AA-based flows, even when given a choice between traditional and AA-led options, that signals not just utility but trust and a superior experience.
We’ve seen significantly higher repeat usage among institutions powered by Finarkein, and we attribute this to the simplicity and reliability of the experience, both from our platform and the financial institutions we partner with.
Another area we’re excited about is serving underserved business segments. While most AA implementations have focused on banking data, we’re now seeing traction in combining banking, GST, and other asset data.
StartupTalky: Many large institutions are wary of long onboarding cycles. What have you done to streamline go-live timelines, and what’s the fastest enterprise deployment Finarkein has enabled so far?
Mr. Kurhe: We’ve worked with two broad categories of clients: traditional enterprises and high-growth fintechs, and the pace of deployment varies accordingly. For fintechs, we’ve achieved contract-to-go-live timelines as short as 3-4 weeks. In contrast, traditional enterprises may take anywhere from a month to 5-6 months, depending on internal compliance, legal, and IT processes.
To accelerate deployment, we’ve invested in:
A robust suite of certifications, including ISO 27001, SOC 2 Type II, and cloud security standards.
Pre-configured templates and deployment checklists to eliminate friction.
Introducing pre-production environments for clients to test features in near-production conditions, supporting continuous integration and delivery without impacting end consumers.
We recently piloted this setup with a large consumer brand entering fintech, helping them go through multiple cycles of rapid development and testing while maintaining an excellent end-user experience.
StartupTalky: With DPI adoption accelerating and regulators encouraging interoperability, what does the future of consent-based data sharing look like, and how are you preparing to meet the demands of exponential data flow?
Mr. Kurhe: The future is clearly headed toward a data-rich, consent-driven ecosystem, but most BFSI systems today aren’t architected to handle the volume, complexity, and contextual specificity of this data.
We’re preparing for this in several ways:
Building a vertically decoupled data platform that separates different layers, allowing different internal teams to work with consented data independently and efficiently.
Ensuring the platform is sector-agnostic and source-flexible. We already serve clients across finance and health, and support multiple data sources beyond AA.
Supporting internal teams with tools that help them derive value from data without disrupting existing workflows.
Our goal is to create a data backbone that can scale with the demands of exponential data flow while also being able to maintain compliance, security, and speed.
StartupTalky: As the ABDM stack matures, how is Finarkein tailoring its approach for health data compared to financial data, and what do you think is key to unlocking early adoption in this space?
Mr. Kurhe: Health data, governed by the Ayushman Bharat Digital Mission (ABDM) framework, brings its own set of sensitivities and standards. Our approach here focuses on two things:
Ensuring early adopters like hospitals, healthtech companies, and insurers understand the capabilities and compliance features of our platform.
Staying engaged with regulators and standards bodies, so we have a seat at the table as the ecosystem evolves. We actively contribute feedback and adapt our tools to align with evolving health data protocols.
The key to early adoption lies in trust and interoperability, and an integrated, verticalised end-to-end solution.
StartupTalky: How did your time at CIIE.CO’sFinancial Inclusion Lab helps shape Finarkein’s philosophy toward product development or ecosystem contribution? Are there frameworks or insights you still use from that phase?
Mr. Kurhe: Our time at the Financial Inclusion Lab was important in instilling a customer-first mindset, which is something that continues to shape how we build and deliver products. One of the key takeaways was just how underrated it is to talk to customers meaningfully and consistently. The Lab, especially through our work with MSC (MicroSave Consulting), pushed us to go beyond regulatory mandates and really understand the ground-level challenges and awareness gaps around frameworks like account aggregators.
It helped us ask the right questions: Who exactly is our customer? What specific pain points are we solving? How do we move from regulatory compliance to real-world outcomes? That gap between availability and usability became a focal point in our product thinking.
The Lab also played a crucial role in helping us approach pricing, like how to strike a balance between value creation and industry affordability. While we’ve had to reinvent some of those methods as the market has evolved, the core processes and philosophical approach still hold. Over time, the context has changed, but the emphasis on listening, testing, and iterating remains central to how we operate.
StartupTalky: With several players now active in the AA TSP landscape, what’s Finarkein’s competitive edge, and how do you see your position evolving in a market that’s both cooperative and competitive?
Mr. Kurhe: Our edge has always been in our product and in how effectively we scale value for our customers, not necessarily in being the first to onboard. In fact, we’ve often entered as the second or third TSP, but still ended up becoming the primary partner by capturing a majority of the wallet share. That comes from striving for product-market fit and solving for real usage, not just integration.
As the AA ecosystem matures, we expect this dynamic to continue. There’s still a long road ahead in terms of active usage and meaningful penetration. Our focus is on what happens after landing an account: how we expand adoption, embed value, and generate measurable outcomes for the customer.
What’s also interesting is the evolving power dynamic in the ecosystem. As the market matures, we’re seeing technology service providers (TSPs) become the key drivers of value creation, even more so than the AAs themselves. TSPs are increasingly acting as price setters, whereas AAs have become more like price takers. This shift is introducing new game-theory dynamics that blend competition with collaboration. And Finarkein’s approach is to lean into that complexity with strong products, sharp execution, and a long-term view of ecosystem enablement.
The Reserve Bank of India’s Monetary Policy Committee (MPC) made a sharp move today. It cut interest rates more than expected and pushed banks to lend more. This affects your home loan, car loan, and even the economy at large. Here’s a simple breakdown.
A Surprising Repo Rate Cut: Not Business as Usual
The MPC slashed the repo rate, the rate at which banks borrow money from the RBI, by 50 basis points, bringing it down to 5.50%. This is a bigger cut than most analysts predicted. Alongside this, the RBI also reduced the Cash Reserve Ratio (CRR), the portion of a bank’s total deposits that must be kept with the RBI as liquid cash, by 100 basis points to 3%, freeing up more money for banks to lend.
RBI Governor Sanjay Malhotra explained the decision by pointing to the global economic slowdown and the need to keep India’s growth engine running smoothly. “With inflation under control and global uncertainties rising, we believe it’s the right time to support growth,” he said.
For you, this could mean cheaper loans, whether you’re buying a house, a car, or starting a business.
Policy Stance: From “Accommodative” to “Neutral”
The RBI has also changed its policy stance. It has moved from “accommodative” to “neutral.” In plain terms, it’s no longer actively pushing for growth. Instead, it will wait and watch.
This signals caution. The RBI wants to help the economy, but must also watch inflation and global trends.
Inflation Down, Growth in Focus
The RBI revised its forecast for inflation in FY26, expecting it to be 3.7%, which is below its 4% target. Food prices are stable, and core inflation is calm. This gives the RBI room to cut rates.
Growth remains strong, but there are challenges ahead. The RBI said GDP growth will probably slow in the coming months due to global problems and trade disputes, especially with the United States under President Donald Trump. India’s economy grew by 7.4% in the last quarter of 2024-25, but keeping up that pace may be difficult. The RBI is watching these risks closely.
More Liquidity for Banks
With the CRR cut, banks have more to lend. The RBI has also tweaked lending and deposit rates. These steps may seem minor, but they affect how banks operate.
What the Rate Cut Means for You, Expert Insights
Lower rates mean smaller EMIs. This can help if you’re repaying a loan or planning to take one. Sectors like housing and autos may get a lift too.
Pramod Kathuria, Founder and CEO of Easiloan, shares:
“Lowering the repo rate to 5.50% represents a definitive shift by the RBI to further stimulate growth considering the declining inflation outlook, now projected at 3.7%. This is good news for home loan borrowers. A 20-year home loan of INR 50 lakh could see EMIs shrink by over INR 1,500, saving nearly INR 4 lakh over the loan period if the rate cut is fully passed on.
However, depositors may face further cuts in FD rates, impacting interest income—especially for retirees. A prudent approach would be to diversify into instruments that beat inflation while protecting capital.
With the RBI turning ‘neutral’, future rate actions will be data-driven. Now may be a good time to lock in lower rates or revisit repayment strategies.”
John Muthoot, Chairman & Managing Director of Muthoot FinCorp Ltd., adds:
“The RBI’s monetary policy announcement is a timely and prudent step toward supporting inclusive growth. The reduction in the repo rate and CRR will not only ease the cost of funds but also unlock greater liquidity across the system. At Muthoot FinCorp Ltd., this enables us to extend more affordable and accessible credit solutions to underserved households, first-time borrowers, and micro-entrepreneurs, the real drivers of India’s informal economy.
These forward-looking measures align closely with our purpose of transforming the life of the common man by improving their financial well-being. We are confident that such policy support will accelerate demand, enhance financial inclusion, and drive sustainable, broad-based growth across sectors.”
Global Uncertainty Lingers
Governor Malhotra pointed to global risks. A US slowdown, AI-led job changes, and other shifts remain concerns. The RBI is staying alert.
Going Ahead: Data Will Drive Action
The RBI isn’t locking itself into any one path. It will adjust policy as inflation, global events, and monsoons unfold. For now, the message is: support growth, stay flexible.
Sector-Wise Impact and What You Can Do
1. Housing and Real Estate: Loans Likely to Get Cheaper
What’s Changing: Lower repo rates and more liquidity can reduce home loan interest rates.
Tip: If you’re buying or refinancing a house, now is a good time. Shop around and consider fixed-rate loans to protect against future hikes.
2. Automobiles: Easier Car Loans
What’s Changing: Auto loans could get cheaper. Liquidity support helps buyers and dealers.
Tip: Look for offers from carmakers and banks. Lower interest rates mean more affordable monthly payments.
3. MSMEs and Business Loans: Easier Credit Flow
What’s Changing: Small businesses often face funding issues. The RBI’s move should ease that.
Tip: If you need a loan, go to your bank with a solid plan. Terms might be better now. Also, check for government schemes.
4. Savings and Deposits: Lower Returns Likely
What’s Changing: Banks may cut rates on savings accounts and Fixed Deposits.
Tip: Explore other options such as mutual funds, tax-saving plans, or inflation-linked bonds. Avoid locking large amounts in long-term FDs for now.
5. Stock Market: Optimism Returns
What’s Changing: Rate cuts tend to help shares. Borrowing gets cheaper; profits can rise.
Tip: Review your investments. Sectors like housing, auto, and FMCG may benefit. But avoid chasing quick wins.
6. Personal Loans and Credit Cards: Scope for Relief
What’s Changing: Rates on personal loans and credit cards may come down.
Tip: If you’ve got high-interest debt, look into refinancing or consolidation. You might cut monthly payments.
Final Word: Stay Sharp, Stay Ready
The RBI has opened the door for growth, but rate cuts take time to show effect. Not all banks will move at once.
Keep in mind:
Watch for updates from your bank
Review loan terms and consider refinancing
Follow economic news and RBI meetings
Seek advice if unsure
This isn’t just about numbers. The RBI aims to keep India growing while controlling inflation. For households and businesses, this could mean cheaper loans and easier credit.
For its delivery partners in Delhi-NCR, Zomato is testing a fleet of electric vehicle (EV) bikes for rent. The foodtech giant is renting out two-wheeler EVs to its delivery partners as part of the green initiative.
The business stated in a statement that, depending on partner uptake, it will extend the programme to other regions of India. Anjalli Ravi Kumar, Eternal’s chief sustainability officer, told the media that meeting the needs of food delivery requires an ecosystem in which all delivery partners have easy access to electric bikes.
Zomato is making sure delivery partners can prosper and help create a greener future by introducing these specially made, effective electric bikes for hire.
The business stated that the purpose of the June 5 pilot programme is to assist delivery partners in realising the advantages of employing electric vehicles (EVs) for deliveries as opposed to bikes with internal combustion engines (ICEs).
Zomato Aiming to Secure 100% EV Based Food Delivery Status
According to the corporation, the project aligns with its overarching objective of enabling food deliveries that are entirely powered by electric vehicles by 2030.
Zomato stated that it had more than 37,000 active EV-based meal delivery partners as of March 2025. This is consistent with similar announcements made a few weeks ago by its competitor Swiggy.
The firm, run by Sriharsha Majety, also declared at the time that it will electrify its entire fleet by 2030. Additionally, it recently joined forces with SUN Mobility to electrify more than 15,000 e-bikes.
Affordability, convenient app-based access, high vehicle uptime because of fast battery changes, and safety features like ergonomic seats and puncture-resistant tyres are the primary drivers propelling the adoption of EVs among gig workers.
The drive for EVs coincides with the Indian government’s ambitious goal of 30% EV adoption by 2030, which is anticipated to be mostly driven by consumers moving to electric alternatives and online aggregators switching to EVs.
More Cost-Effective Than Conventional Delivery System
In addition to their environmental benefits, electric vehicles are a smart investment for Zomato and Swiggy since they lower delivery costs per km and improve last-mile efficiency.
The Centre has also been providing incentives and subsidies to promote the nation’s EV adoption. Additionally, the push for EVs coincides with a slowdown in the larger food delivery market.
In Q4 FY25, adjusted revenue from Eternal’s primary food delivery business increased just 17.5% year over year to INR 2,409 Cr. In Q4 FY25, Eternal’s consolidated net profit decreased by 77.8% to INR 39 Cr from INR 175 Cr in the same quarter last year.
As his feud with President Donald Trump erupts into open warfare, Elon Musk has threatened to shut down SpaceX’s Dragon spacecraft, NASA’s only US astronaut carrier. This move will set off a spiralling crisis that could ground American spaceflight, derail moon missions, and jeopardise $22 billion in government contracts.
What started out as a disagreement about Trump’s tax and spending plan has turned into a high-stakes confrontation with implications for the entire country.
The CEO of SpaceX responded to Trump’s public suggestion that federal contracts with Musk’s businesses might be terminated by announcing plans to “decommission” the Dragon spacecraft, which is now NASA’s primary way of transporting humans to and from the International Space Station.
The $5 billion contract for the capsule is essential to maintaining American access to space. NASA’s orbital footprint would be reduced, and future missions would be in jeopardy if it were to depend on Russia’s ageing Soyuz spacecraft.
While providing no details, NASA press secretary Bethany Stevens stated that the agency will keep collaborating with commercial partners to make sure the president’s space goals are achieved.
NASA to Take a Massive Hit
Active contracts worth about $22 billion are at risk. These include intelligence payloads, high-priority Pentagon satellite launches, and Musk’s Starship system, which NASA has chosen to use for the Artemis III mission, which aims to land humans on the moon.
Four astronauts currently on the ISS might still fly home if Musk cancels Dragon, but NASA wouldn’t have a means to send replacements right away.
There are still delays with Boeing’s Starliner. Other options such as Northrop Grumman’s Cygnus and Sierra Space’s Dream Chaser remain untested or marginalised. Even NASA’s 2030 ISS retirement plan is currently in jeopardy. The vehicle that will safely deorbit the station is being built by SpaceX.
Experts Calling Musk Rogue
The danger posed by Musk goes well beyond low-Earth orbit. SpaceX rockets are essential to America’s upcoming moon landing, transport national security payloads, and launch secure Starlink satellites for military communications.
Timelines fall apart in their absence. According to reports, Justus Parmar, CEO of SpaceX investor Fortuna Investments, said there is little doubt it will lead to a large loss of money and missed contract possibilities.
More bluntly, former NASA Deputy Administrator Lori Garver was cited as saying that it is unacceptable for a rogue CEO to threaten to decommission spacecraft, endangering the lives of astronauts. With a steep 14.26% drop, Tesla’s shares (TSLA) fell to $284.70, down $47.35 from its previous close of $332.05. The stock fluctuated a lot over the day, going from a low of $273.42 to a high of $324.55.
The signing of four Production Transfer Agreements by Dassault Aviation and Tata Advanced Systems Limited to manufacture the fuselage of the Rafale fighter aircraft in India represents a major advancement in the nation’s aerospace manufacturing capacity and support for international supply chains.
This facility will be a vital hub for high-precision production and marks a substantial investment in India’s aerospace infrastructure.
As part of the collaboration, Tata Advanced Systems will establish a state-of-the-art production plant in Hyderabad to produce the Rafale’s main structural components, such as the front section, the central fuselage, the entire rear section, and the lateral shells of the rear fuselage.
The First Fuselage to be Rolled Out by 2028
Up to two complete fuselages per month are anticipated to be delivered by the factory, with the first fuselage pieces anticipated to come off the assembly line in FY2028.
Rafale fuselages will be manufactured outside of France for the first time, according to Eric Trappier, chairman and CEO of Dassault Aviation.
“This is a significant step towards fortifying our Indian supply chain. This supply chain will let the Rafale ramp up successfully and, with our help, will satisfy Dassault’s quality and competitiveness standards because of the growth of Dassault’s local partners, including TASL, one of the leading companies in the Indian aerospace sector,” Trappier added further.
This collaboration represents a major milestone in India’s aerospace development, according to Sukaran Singh, CEO and Managing Director of Tata Advanced Systems Limited.
The fact that the entire Rafale fuselage is being produced in India demonstrates the strength of our partnership with Dassault Aviation and the growing confidence in Tata Advanced Systems’ abilities.
It also shows how far India has come in building a strong, contemporary aerospace manufacturing sector that can support international platforms.
In 2028, the first fuselage segments will leave the Hyderabad production line. Monthly delivery of two complete fuselages is the aim.
The Rafale’s last assembly is carried out at Dassault’s manufacturing plant in Merignac, close to Bordeaux, France.
In 2018, the Indian Air Force issued a Request for Information (RFP) to foreign manufacturers to start the process of acquiring 114 modern fighter jets to replenish its dwindling squadron strength.
Further Strengthening Make in India Initiative
Dassault Aviation’s steadfast dedication to India’s “Make in India” and AtmaNirbhar programmes is demonstrated by the signing of these contracts.
This collaboration supports India’s objective of increased economic independence while solidifying its place as a major participant in the global aerospace supply chain.
India cancelled its 2007 Medium Multi-Role Combat Aircraft (MMRCA) contract for 126 aircraft in 2015 and instead purchased 36 Rafales from France in a government-to-government agreement worth $7.8 billion in 2016.
The IAF now only has roughly 31 squadrons, which is insufficient to meet its operational needs to protect airspace near the Chinese and Pakistani borders, although it has the authority to deploy 42 squadrons (18 aircraft each).
In the fiercely competitive snack food industry, Lay’s has risen to become a global favorite. With its delectable range of chips and a continuous stream of new and exciting flavors, Lay’s has solidified its position as the go-to brand for chip lovers worldwide. This article explores the key elements of Lay’s marketing strategy that have propelled its remarkable success, from its humble beginnings in the 1930s to its present-day dominance.
In the highly competitive food industry, a strong marketing strategy and an effective market mix are vital for success. Lay’s, the beloved chip brand, has proven its mettle through years of hard work, perseverance, and a wealth of innovative ideas. In this blog, we will explore the key elements of Lay’s marketing strategy that have propelled it to remarkable heights, enabling it to emerge victorious amidst stiff competition.
Lay’s, a beloved snack brand managed by Lay’s company, has become synonymous with potato chips and is adored by millions of people worldwide. With its wide array of flavors, crispy texture, and unwavering quality, Lay’s has solidified its position as a global leader in the snack food industry.
Unleashing Flavorful Delights
Lay’s chips have become a household name due to their enticing packaging and extensive flavor options. The brand offers a diverse range of flavors that cater to different tastes and preferences, with each country boasting its unique lineup. Moreover, Lay’s entices customers with limited-edition flavors, creating a sense of excitement and curiosity that encourages people to try the latest offerings.
A Journey of Entrepreneurship and Expansion
The story of Lay’s dates back to 1940 when Herman Lay, the first owner, acquired the Barrett Food Company, a chip manufacturer based in Georgia. Renaming it as ‘H.W. Lay Lingo & Company,’ Lay embarked on a remarkable journey, initially selling chips from the trunk of his car across the southern United States. In 1961, Charles E. Doolin took over the brand, merging Lay’s with the Frito Company to form Frito-Lay Inc. This strategic move propelled Lay’s into becoming a global powerhouse, with production units established worldwide.
Lay’s Marketing Strategy in a Nutshell
Lay’s Potato Chips Marketing Strategy
The marketing strategy of Lay’s as a leading snack brand is not just a stroke of luck but a result of meticulous planning and a well-crafted marketing strategy. From its humble beginnings under the visionary leadership of Mr. Harman Lay, who tirelessly sold chips from the trunk of his car, Lay’s has grown into a global sensation. Let’s delve into the key elements of Lays’ marketing strategy that have propelled it to remarkable success.
Target and Position Strategy: Lays’ marketing strategy focuses on identifying regions where the brand is most popular and strategically establishing production units. By analyzing consumer preferences and market demand, Lay’s ensures its products are readily available and tailored to the tastes of the local population.
Celebrity Endorsements: One of the notable aspects of Lays’ marketing approach is its collaboration with celebrities as brand ambassadors. By enlisting well-known personalities to endorse the chips, Lay’s effectively taps into the power of influence, creating a strong association between the brand and popular figures. This boosts brand visibility, enhances consumer trust, and prompts increased purchases.
Affordability: Lay’s chips are designed to be accessible to consumers across all segments of society. With their pocket-friendly pricing, Lay’s ensures that people from diverse economic backgrounds can enjoy their products. This affordability factor has contributed to the widespread popularity and consumption of Lay’s chips worldwide.
Diverse Flavors: Recognizing the importance of catering to varied taste preferences, Lay’s strategically implements a diverse marketing strategy by offering an extensive range of flavors. By providing a diverse selection, Lay’s ensures that something satisfies every individual’s unique palate. This marketing strategy of Lay’s captures a larger market share and appeals to a broader consumer base.
Lay’s Advertising: Lay’s employs a robust advertising campaign to showcase the irresistible taste and wide range of flavors available. Through compelling advertisements, Lay’s creates a desire in consumers to try their chips, leveraging enticing visuals and mouthwatering descriptions. The aim is to create a strong brand presence and generate a sense of craving among potential customers.
User-Generated Content: Lay’s uses consumer ideas in its marketing, and the “Do Us a Flavor” campaign is a great example. It lets customers suggest their own chip flavors, encouraging them to participate. This makes customers feel involved, valued, and loyal to the brand, as they get a chance to influence what flavors Lay’s creates.By using ideas from customers, Lay’s connects better with its audience, staying authentic and in touch with changing trends.
Infuencer Marketing: Lay’s uses influencer marketing to reach more people. By partnering with popular social media influencers, they promote their products in a relatable way. Influencers help shape trends and influence buying decisions, and Lay’s uses their reach to boost brand awareness and connect with consumers.
Comedic Advertising: Lay’s uses humor in its ads to grab attention and make people smile. Their funny and lighthearted campaigns entertain audiences, create a positive image, and leave a lasting impression.
Lay’s Target Audience
Lay’s has successfully positioned itself to appeal to a wide range of individuals, regardless of age or gender. It has become a universally beloved snack that caters to everyone’s taste buds. With its extensive selection of flavors, Lay’s offers a diverse audience the freedom to choose from a multitude of options.
Originally a dietary staple in America, chips quickly gained popularity and became a favorite among people from all walks of life. In other countries, chips have seamlessly integrated into tea-time routines, becoming a cherished and enjoyed snack for people across different cultures.
Brand Recognition: Lay’s is a well-established and globally recognized brand in the snack food industry, with a strong presence in various countries.
Diverse Product Range: Lay’s offers a wide range of flavors and varieties, catering to different consumer preferences and creating a sense of choice and customization.
Extensive Distribution Network: Lay’s has a robust distribution network, ensuring its products are widely available in various retail outlets, making it easily accessible to consumers.
Marketing and Advertising: Lay’s employs effective marketing and advertising strategies, including celebrity endorsements and engaging campaigns, to enhance brand visibility and attract consumers.
Weaknesses
Intense Competition: The snack food market is highly competitive, with numerous brands vying for consumer attention and loyalty. Lay’s faces strong competition from both local and international competitors.
Nutritional Concerns: Some consumers perceive potato chips as unhealthy due to their high-fat content and potential health implications. This perception can impact the brand’s image among health-conscious individuals.
Opportunities
Innovation and New Flavors: Lay’s can continue to introduce new and innovative flavors to cater to evolving consumer tastes and preferences, attracting new customers and retaining existing ones.
Healthier Alternatives: There is a growing demand for healthier snack options. Lay’s can explore the development of healthier chip varieties or expand its product portfolio to include healthier alternatives, tapping into the health-conscious market segment.
Threats
Changing Consumer Preferences: Consumer preferences and dietary habits can change over time, which may impact the demand for traditional potato chips.
Health and Wellness Trends: Increasing awareness of health and wellness can lead consumers to opt for healthier snack options, posing a threat to the sales of traditional potato chips.
Economic Factors: Economic downturns and fluctuations in consumer spending can affect the purchasing power and affordability of snack foods, including Lay’s products.
Lay’s Brand Positioning
Lay’s Potato Chips Brand Positioning
Brand positioning plays a critical role in establishing trust and creating a competitive edge for a brand. Lay’s has successfully positioned itself as one of the leading brands in the snack food industry, occupying a prominent position in the market.
Maintaining the Lay’s brand position is essential, and Lay’s employs several well-crafted strategies to stay at the top. The Lay’s brand invests in impactful advertising and engaging campaigns that resonate with consumers. Additionally, Lay’s brand introduces new and exciting flavors tailored to different countries, further solidifying its position as a brand that understands and caters to diverse consumer preferences.
By consistently implementing these strategies, Lay’s reinforces its brand position and continues to enjoy a strong presence in the market.
Lay’s has implemented a compelling inbound marketing strategy to attract customers, which includes innovative tactics to engage and entice its target audience. The brand utilizes various strategies to create a memorable customer experience and drive sales.
Promotional Codes and Rewards
Lay’s includes Paytm codes inside its chip packets, offering customers the opportunity to avail of special offers and discounts. Additionally, lucky draws and the chance to meet celebrities are enticing perks that further attract consumers.
Strategic Partnerships
Lay’s has collaborated with cafes and beverage companies to provide complimentary packets of chips with certain purchases, such as a free packet of chips with a Coke. This creative approach not only increases brand visibility but also encourages customers to purchase Lay’s chips in larger quantities.
Visual Appeal
Lay’s prominently displays the extra amount of chips contained in each pack, making it visually appealing and creating a sense of value for customers. This clever marketing tactic serves as a strong incentive for consumers to choose Lay’s chips over competitors.
Lay’s Advertising and Social Media Campaigns
Lay’s has successfully executed engaging social media campaigns to connect with its audience and promote its products. Leveraging popular platforms such as Instagram, Twitter, and Facebook, Lay’s utilizes online images, videos, and short content to capture the attention of snack enthusiasts.
Mobile-Centric Approach
Recognizing the growing usage of mobile phones, Lay’s focuses on mobile campaigns to reach its target audience effectively. By optimizing ads for mobile devices, Lay’s ensures maximum visibility and engagement among mobile users, enhancing the impact of its social media campaigns.
Flavour Trip Giveaway
One of Lays’ notable social media campaigns is the “Flavour Trip” initiative. This campaign involves a giveaway of foreign flavors, providing an exciting opportunity for social media users to experience unique tastes. With easy participation for mobile users, this campaign generates buzz and encourages interaction within the online community.
One of the standout elements of Lays’ marketing strategy is its association with renowned celebrities from various countries. By featuring popular stars in their advertisements and social media posts, Lay’s creates a strong appeal among consumers.
In India, Lay’s has collaborated with esteemed actors Ranbir Kapoor and Alia Bhatt, who serve as the brand ambassadors. Their star power and popularity resonate with the Indian audience, influencing their purchase decisions and driving increased consumption of Lay’s chips. Since 2014, global football icon Lionel Messi has been prominently featured in the majority of Lays’ campaigns, further enhancing the brand’s global appeal.
Lay’s also extended its celebrity endorsements to the realm of cricket, with Indian cricketer Mohammad Kaif taking part in their campaigns. These high-profile collaborations not only elevate the brand’s visibility but also instill trust and credibility among consumers.
Through celebrity endorsements, Lay’s leverages the influence and charisma of renowned personalities to create a strong connection with their target audience.
Lays’s outbound marketing strategy revolves around its robust production and supply chain, ensuring the wide availability of its products to consumers. With a complex yet efficient structure, the brand employs numerous individuals across its production units and relies on reliable distributors to reach its target market.
Lay’s chips can be found on various online platforms, including Amazon Pantry, Reliance Fresh, and Big Basket. These e-commerce sites serve as convenient avenues for customers to purchase Lay’s products, expanding the brand’s reach and accessibility.
A well-organized transportation system plays a vital role in Lays’s outbound marketing strategy. Timely replenishment of stocks is crucial to meet the demand and ensure the availability of the brand’s chips in the market. Trustworthy owners oversee the units in each country, managing the supply and distribution channels to ensure a seamless flow of products across the country.
Lay’s Marketing Mix
Lays’ marketing mix encompasses a combination of strategies that contribute to the brand’s success in the market. These strategies encompass packaging, positioning, people, and process, all of which play a crucial role in creating an effective marketing strategy.
Lay’s Marketing Mix – 7Ps
Price: The pricing of a product is essential as it tells about what segment of society can afford it. Lay’s is an affordable brand of chips. People from every segment of society can easily buy it. Also, some limited edition packs contain Paytm codes, an important aspect of the pricing strategy.
Place: This strategy says where the brand function should gain recognition. Lay’s started as a small shop in Georgia, having many units worldwide. Lay’s sells its products in more than a hundred countries. Its units produce more than 16 billion packets. It has a complex chain that links the production units with the distributors. They make sure that almost every snack store has these chips. After years of struggle, Lay’s has achieved this status. It has placed its production units worldwide.
Promotion: Lay’s understands the importance of a good promotion strategy. They use various tactics like celebrity endorsements, social media campaigns, attractive packaging, diverse flavors, offers, and giveaways to captivate consumers. Lays’s global expansion and affordability make it a formidable competitor among other chip brands. The well-crafted promotion strategy of Lay’s chips made it go from being sold out of a car trunk to becoming one of the biggest brands in the world.
Packaging is an important aspect of Lays’ marketing mix. The brand focuses on attractive, eye-catching packaging designs that appeal to consumers and differentiate its products from competitors.
Positioning is another key element of Lays’ marketing mix. The brand is a trusted and reliable choice for snack lovers worldwide.
People are an essential component of Lays’ marketing mix. The brand leverages the power of celebrity endorsements to connect with consumers and enhance its brand image.
Process refers to the efficient production and distribution systems in place for Lay’s. The brand’s marketing mix focuses on streamlining these processes to ensure a smooth supply chain and timely delivery of products to consumers.
Physical Evidence: The factories of Lay’s are present everywhere. The iconic Frito Lay’s logo, which is present on the packages, is recognized by all. These chips are available in the smallest stores and supermarkets. Online sites also sell these chips. Different flavors are available online.
By carefully considering all these elements, Lay’s has developed a comprehensive marketing strategy that has propelled the brand to success.
Lay’s, a global snack giant, has etched its name in marketing history with captivating marketing campaigns, including the iconic “No One Can Eat Just One” tagline that became a cultural phenomenon and contributed to Lay’s’s enduring appeal. Lays’ advertisements consistently combine creativity and storytelling to reinforce its position as a beloved snack brand. Lay’s has demonstrated a knack for engaging consumers worldwide, from more recent endeavors to classic campaigns. Join us as we explore the impactful marketing campaigns, including the memorable advertisement of Lay’s, that have shaped Lays’ brand identity and solidified it as a go-to choice for snack enthusiasts.
No One Can Eat Just One
Lays Marketing Strategy – No One Can Just Eat One
In the early 2000s, Lay’s launched one of its first campaigns in India. The campaign aimed to showcase the delectable taste of Lay’s chips and emphasized that once you start eating them, you can’t stop at just one. The campaign was a massive success, and the tagline “No One Can Eat Just One” became synonymous with Lay’s.
Game of Clones
Lay’s introduced an exciting campaign called “Game of Clones” in 2016, utilizing a blend of TV commercials and digital marketing. The campaign featured famous Indian personalities like Ranbir Kapoor and Alia Bhatt, inspiring people to create their personalized Lay’s chips flavor. This initiative was well-received on social media and helped Lay’s to interact with its audience in an entertaining and interactive way.
Smile Deke Dekho
Lay’s Marketing Strategy – Smile Deke Dekho
In 2019, Lay’s launched a new advertising campaign called “Smile Deke Dekho”. This campaign aimed to spread happiness and positivity. It featured the famous Indian comedian and actor Kapil Sharma and encouraged people to share their smiles on social media using the hashtag #SmileDekeDekho. The campaign received a positive response from the audience and helped Lay’s to reinforce its brand image as a fun and cheerful snack brand. The campaign was launched during the Indian Premier League (IPL) cricket season and featured cricket-themed packaging that resonated well with the Indian audience.
Betcha Can’t Eat Just One
Lay’s Marketing Strategy – Betcha Can’t Eat Just One
Lays’ potato chips have always been known for their addictive quality, and this slogan from the 1960s still echoes that sentiment.
Happiness is Simple
Lay’s Marketing Strategy – Happiness is Simple
This campaign, launched in 2014, focused on the simple pleasure of eating Lay’s potato chips. Ads featured people smiling and enjoying the chips with the tagline “Happiness is Simple. Just Eat Lay’s.”
All New Lay’s Shapez Heartiez
Lay’s Shapez Heartiez
Lay’s has launched its first-ever sweet-flavored potato chip, Lay’s Shapez Heartiez, featuring a 3D heart shape. This new sub-brand, Lay’s Shapez, focuses on fun shapes, textures, and flavors, offering a unique snacking experience.
Shapez Heartiez comes in two flavors: Caramel (a sweet twist) and Masala (a savory classic). It targets the growing demand for crunchy and playful snacks.
Impact of Lays Marketing Strategy on Brand Success
Lay’s smart marketing has played a big role in its success. Frito-Lay, the company behind Lay’s, sells over $11.5 billion worth of snacks every year. In the U.S., Lay’s makes up 40% of the salty snack market, and 30% globally.
Back in the mid-2000s, when the market was tough, especially in small convenience stores, Lay’s turned things around by making sure their chips took up to 80% of shelf space. That move helped them bounce back.
The “Get Your Smile On” campaign was a big win. It boosted sales by 20% in just nine months, without spending more on ads. This showed how smart Lay’s marketing strategy and research really are.
Another hit was the “No Lay’s, No Game” campaign with football stars David Beckham and Thierry Henry. It had fun stuff like the “Chip Cam” and made people feel like they were missing out if they didn’t join in. That made more people buy Lay’s and kept the brand popular, again, without huge ad costs.
Even during the pandemic, PepsiCo (Lay’s parent company) saw strong sales growth in India and Pakistan. New flavors like Lay’s Herby Crush and Lay’s Cheesy Love were loved by customers and helped boost sales further.
Conclusion
In business, success comes when one sticks to a proper marketing strategy and an intelligent market mix. Lay’s chips company, as a brand, has it all. It is the favorite of children, adults, and old people. Lay’s, which was the idea of Mr. Lay’s, started during the early 1930s and is a top brand worldwide today.
Nothing is impossible, and that’s the message we get from Lays’ success story. It took off from scratch and soon became a well-loved brand among all, with even celebrities advertising for it. Its production and distribution are high, along with its demand. It makes this brand a true success.
FAQs
Who owns the brand Lay’s?
PepsiCo, via Frito-Lay, owns the brand.
Who invented Lay’s?
Herman Lay is credited with inventing Lay’s potato chips.
When was Lay’s launched?
Lay’s was launched in 1932.
Who is the CEO of Lay’s brand?
Steven Williams is the CEO of Frito-Lay, who owns the Lay’s brand.
What sets Lay’s apart from other snack brands regarding marketing strategy?
Lay’s has a unique marketing strategy that includes various elements such as celebrity endorsements, social media campaigns, attractive packaging, a wide range of flavors, offers, and giveaways.
Does Lay’s focus on social media marketing?
Yes, Lay’s utilizes social media platforms such as Instagram, Twitter, and Facebook to advertise its products.
What is the significance of Lay’s diverse range of flavors in its marketing strategy?
This strategy helps attract a larger audience and allows individuals to choose their favorite flavors.
Which country does the Lay’s company belong to?
Lay’s is a brand of potato chips and other snack foods owned by PepsiCo, an American multinational food and beverage company.
What is Lay’s target market?
Lay’s has successfully positioned itself to appeal to a wide range of individuals, regardless of age or gender. It has become a universally beloved snack that caters to everyone’s taste buds. With its extensive selection of flavors, Lay’s offers a diverse audience the freedom to choose from a multitude of options.
In today’s globalized and competitive business landscape, outsourcing has become a strategic approach for organizations looking to streamline their operations and enhance efficiency. India has emerged as a preferred destination for BPO services, offering a vast pool of skilled professionals, cost-effective solutions, and a favorable business environment.
The business outsourcing Industry is continuing its growth in India, and now this sector has spread its wings in tier 2 and 3 cities. According to Data Bridge Market Research, the business process outsourcing (BPO) market is expected to increase from an initial valuation of $6,077.36 million in 2022 to an ultimate valuation of $12,378.73 million in 2030, with a compound annual growth rate (CAGR) of 9.3 percent from 2023 to 2030. According to Kearney’s Global Services Location Index (GSLI), India continues to serve 56% of the world’s outsourcing demand, solidifying its position as a major center for the industry. Indian BPO companies are known for delivering high-quality outsourcing services across various industries worldwide.
The term BPO (business process outsourcing) refers to delegating one’s back-end processes to another company (vendor). Major corporations and businesses outsource their back-office work to BPO companies to minimize overhead costs and maximize productivity.
Business Process Outsourcing
Business process outsourcing can be segmented into back-office outsourcing and front-office outsourcing.
1. Back-Office Outsourcing
Back-office outsourcing services include:
Data entry services
Processing services
Data management
Payment processing
Surveys
2. Front-Office Outsourcing
Front-office outsourcing services include:
Order taking services
Inbound call center services
Customer service support
Outbound telemarketing support
Help desk support
Several BPO companies have captured the market by storm. As a result, there is intense competition among BPO providers to stay at the top. Here we will discuss the top BPO companies in India, specializing in back-office and front-office outsourcing services. From data entry and processing to customer service support and telemarketing, explore the leading vendors revolutionizing the industry. Maximize productivity and minimize costs by partnering with the best BPO providers in India.
Top 15 BPO Companies in India – 2025
Here are listed the best BPO companies in India that provide the best business outsourcing services and employ a huge population of India.
Among the most rapidly expanding IT services brands in the world, TCS has been around since 1968 and was an early leader in the information technology sector. Bank reconciliation, payroll, and accounting were among the first tasks given to this BPO company by several Indian clients, notably those in the Tata group. These days, TCS may advise clients in a wide range of industries, including finance, consumer goods, education, energy, utilities, communications, media, and information services. TCS collected a total revenue of US$30.18 billion in its recent financial year (2024-25). This makes TCS one of the biggest BPO in India.
Aegis has its presence in over 37 locations scattered across 7 countries. It has over 35 delivery centers in India. The company primarily functions out of Mumbai and has a branch in Bangalore. The company is owned by Essar, a $35 billion conglomerate. Aegis offers its services to companies dealing in healthcare, technology, retail, energy, telecom, finance and accounting, human resources, and enterprise applications. Over 40000 employees work for Aegis Ltd, and it falls under the top 5 BPO companies in India as per the current revenue.
Founded in April 2002, Infosys BPM Limited is a wholly owned subsidiary of Infosys Limited. This BPO Company is based in Bangalore and provides a wide range of full-range BPM services, including annotation, analytics, business transformation, customer service, digital interaction, and business process as a service (BPaaS), etc. With a mammoth revenue of $1.5 billion (2024-25), Infosys BPM stands as India’s top 5 BPO business.
After becoming one of the leading BPO providers in India, Wipro BPO was established in 2002 through the acquisition of Spectramind, a pioneer in the field. Three companies—Wipro, TCS, and Infosys—control the Indian IT services market. This BPO Company offers a wide range of services, including automated reporting, business support consulting, process automation, multi-cloud brokerage (with a single view), data management to drive customization, and more. With a current revenue generation of $10.8 billion (2024-25), Wipro BPO is considered one of the top 10 BPO companies in world.
In the year 1999, Rajesh Bhateja established SunTec India. With over 1,500 permanent staff members and 8,530 customers from 50 countries, this BPO company is currently experiencing rapid growth. Consistently ranked as one of India’s top multi-process IT outsourcing businesses, SunTec India is expanding its global footprint. This BPO company provides a wide range of services related to electronic commerce, including website design and development, catalog management, SEO, product image editing, content creation (including writing product descriptions and reviews), store maintenance, order management, and back office support. SunTec India generated a revenue of $10 million in its last financial year (2024-25).
Pramod Bhasin started Genpact in 1997 with only 20 workers. Genpact, a business process outsourcing (BPO) firm with its present headquarters in New York, debuted on the New York Stock Exchange under the symbol G after a successful initial public offering (IPO) in 2007. This BPO Company assists in cloud computing, data analytics, finance, accounting, sustainability, risk and compliance, intelligent automation, artificial intelligence, etc. Genpact, with its current revenue of $4.85 billion (2024-25), is one of the top 10 BPO companies in India.
EXL Service
BPO Name
EXL Service
Website
exlservice.com
Headquarters
New York, NY
Founders
Vikram Talwar, Rohit Kapoor
Founded
1999
Top BPO Companies in India – EXL Service
In 1999, Rohit Kapoor with other founders, members, established EXL Service as a software company. In data-driven industries like insurance, banking and financial services, healthcare, retail, and logistics, EXL is the crucial partner for the most successful enterprises and claims companies. This BPO company has formed partnerships with nine insurance companies in the United States, nine worldwide banks, and six healthcare payers in the United States.
Fusion CX
BPO Name
Fusion CX
Website
fusioncx.com
Headquarters
Ohio, United States
Founders
Pankaj Dhanuka and Kishore Saraogi
Founded
2004
Top BPOs in India – Fusion CX
Fusion CX, which was once known as Fusion BPO Services, has developed into a significant participant in outsourcing and customer experience transformation. Pankaj Dhanuka and Kishore Saraogi established Fusion CX in 2004, and since then, the company has experienced fast expansion under their direction. Customers in a wide range of industries, including healthcare, life sciences, and others, can benefit from the exceptional customer experience transformation solutions and outsourced services offered by Fusion Communications.
Firstsource Solutions Ltd.
BPO Name
Firstsource Solutions Ltd.
Website
firstsource.com
Headquarters
Mumbai
Founders
Vipul Khanna
Founded
2001
Top BPO Companies in India – Firstsource Solutions
Sanjiv Goenka founded Firstsource Solutions in 2001. This BPO company has more than 150 customers around the world, including 18 Fortune 500 companies and 3 FTSE 100 companies. According to Firstsource, they are the go-to organization for business process management and offer transformation solutions that focus on the customer at every stage of the value chain. A wide range of services is provided by Firstsource to clients all over the world. These include consultancy, digital platforms and technology, AI and ML, IT services and solutions, and more. With a net revenue of $944 million, Firstsource is one of the top ten BPO companies in India
Hinduja Global Solutions
BPO Name
Hinduja Global Solutions
Website
Hgs.cx
Headquarters
Bengaluru
Founders
Parmanand Deepchand Hinduja
Founded
1914
Top BPO Companies in India – Hinduja Global Solutions
Bengaluru, India, is the location of the headquarters of Hinduja Global Solutions Limited, which was established in 1973. HGS provides a wide range of customized outsourced solutions, including strategic consultancy, digital transformation, IT systems integration, intelligent process optimization, and more. The company has over 20,000 (as of 2025) employees spread throughout 34 delivery centers located in eight different countries. With a revenue of $623.5 million, this BPO company is expanding its network, making it one of India’s biggest BPO company.
Invensis Inc.
BPO Name
Invensis Inc.
Website
Invensis.net
Headquarters
Bengaluru
Founders
Vara Prasad Rongala and Prasad Rao Kotnani
Founded
2000
Top BPO Companies in India – Invensis Inc.
Invensis Inc. started in 2000 with just 6 employees and grew to over 150 by 2005. It became ISO-certified in 2012 and achieved GDPR compliance by 2022.
Today, Invensis is a global BPO company with offices in the UK, Canada, Australia, and India. With a team of 5,000+ professionals, it serves top clients worldwide, including Fortune 500 companies like Philips, Trend West, 3E, and GRM.
Invensis supports industries such as logistics, healthcare, retail, telecom, education, and automotive. Its services include finance & accounting, eCommerce support, IT and back-office support, analytics, call center operations, insurance claims processing, and order management.
Top BPO Companies in India – WNS Global Services Private Ltd
WNS Global Services Private Ltd. was founded in 1996. It was initially an in-house unit of British Airways and was known as WNS World Network Services. In 2003, the company began offering business management solutions to clients belonging to other industries. Their expertise spans various sectors, including finance and accounting, customer service, research and analytics, technology solutions, and more. WNS Global Services frequently features in the list of the top 10 BPO providers in India and has more than 200 clients from all over the world.
WNS has more than 60,000 employees and has branches in 16 countries, including 30 cities in India. The current revenue of WNS Global Services is $1.314.9 billion.
In 2004, Jacob William established Flatworld Solutions as a professional company. The operational footprint of this BPO company spans the whole world, with key sales and delivery centers located in India, the Philippines, the United States of America, and the United Kingdom. Flatworld Solutions provides a variety of services, including but not limited to: IT Outsourcing Services, Finance and Accounting Services, Mortgage Support Services, Business Process Outsourcing (BPO) for Healthcare, Creative Services, Data Services, Insurance BPO Services, Data Science Services, and more. It operates in the same space as some of the top 10 BPO companies in India.
Accenture
BPO Name
Accenture
Website
accenture.com
Headquarters
Bangalore
Founder
Julie Sweet (CEO, Chair)
Founded
1989
Top BPO Companies in India – Accenture
Accenture is a top global professional services company and was named one of the best places to work in 2020. Headquartered in Bengaluru, it’s one of India’s top 10 IT firms, working with clients in over 120 countries.
Known for its strong focus on technology, cloud, data, and AI, Accenture has seen steady global growth. Its wide industry experience and strong global delivery make it highly efficient and competitive.
TechSpeed Inc
BPO Name
TechSpeed Inc
Website
Techspeed.com
Headquarters
Pune
Founder
Sameer Shimpi
Founded
2002
Top BPO Companies in India – TechSpeed Inc
Techspeed Inc. is a women-owned tech company offering AI-powered BPO and data services. Founded in 2002 in Portland, Oregon, it now has 300–400 employees with offices in the U.S. and India (Pune).
They specialize in data mining, processing, and AI/ML solutions. The company is ISO 27001 certified, HIPAA compliant, and BBB accredited.
Their key services include AI-driven processing, machine learning support, data handling, and chat/service desk support.
India boasts a thriving BPO industry, with the top 10 BPO companies showcasing exceptional services and solutions. WNS Global Services, EXL Service, Wipro BPO, Firstsource Solutions Ltd., Infosys BPO, Aegis Limited, and others lead the pack with their expertise and commitment to delivering outstanding results. These companies offer a wide range of services, including customer support, back-office operations, and technology solutions. Collaborating with these top BPO companies can optimize operations, enhance productivity, and drive business success. With their global presence and innovative approaches, these companies are trusted partners for organizations seeking reliable and efficient BPO services in India.
Frequently Asked Questions
Is BPO good for a Career?
Business process outsourcing (BPO) is one of the fastest-growing sectors. The work environment in the BPO sector is excellent and comes with good wages.
What is BPO full form?
Business Process Outsourcing is the full form of BPO.
How many BPO companies are there in India?
There are 3699 BPO companies in India.
What is the common name of BPO?
Today, business process outsourcing (BPO) is known by many other names. Some popular marketing terms for BPO are sourcing, global outsourcing, right sourcing, right shoring, nearshoring, bestshoring, and offshoring.
Why should I consider outsourcing to a BPO company in India?
Outsourcing to a BPO company in India offers several advantages. India has a large pool of skilled professionals, cost-effective solutions, a favorable business environment, and a strong infrastructure. Indian BPO companies are known for their quality services, innovation, and domain expertise, making them attractive partners for businesses looking to streamline operations and reduce costs.
What is the difference between a BPO and a call center?
A BPO company performs the back-office tasks of any business like customer support or accounting functions, whereas a call center company handles just telephone calls. The process of outsourcing a specific function of any business to a third party is ‘business process outsourcing’.
List the top 10 BPO companies in India?
The top 10 BPO companies in India are:
Genpact
Tata Consultancy Services
WNS Global Services Private Ltd.
EXL Service
Wipro BPO
Firstsource Solutions Ltd.
Infosys BPO
Aditya Birla Minacs Worldwide Ltd.
Aegis Ltd.
Hinduja Global Solutions
Can these BPO companies cater to specific industry needs?
Yes, the top BPO companies in India offer services across various industries, including banking, healthcare, retail, technology, and more. They have the expertise and experience to cater to specific industry needs and provide tailored solutions accordingly.
How can I choose the right BPO company for my business needs?
Choosing the right BPO company depends on your specific requirements and preferences. Consider factors such as industry expertise, service offerings, scalability, pricing, client reviews, and cultural compatibility. Conducting thorough research, requesting proposals, and evaluating their track record can help you make an informed decision.
