3.5% of Paramount Global’s employees in the US will be let go, the company revealed. According to a media report, the information was distributed to staff members via an internal memo on 10 June.
The company’s efforts to address declining cable TV viewing as more people choose streaming services like Netflix include the job losses. This is not Paramount’s first round of layoffs.
The company had already reduced 15% of its employment in August of last year, demonstrating continuous modifications in reaction to market shifts.
In the message, Paramount’s co-CEOs, George Cheeks, Chris McCarthy, and Brian Robbins, stated that the firm is starting this week to further streamline its organisational structure, describing the move as a difficult but necessary one.
New Business Strategies of Paramount
As cable TV experiences a generational disruption, the most recent layoffs are a part of a larger trend. The memo made suggestions about possible future effects on foreign employees as the organisation attempts to manage these difficulties.
As of the end of 2024, Paramount employed 18,600 people. The most recent action was taken as the business attempted to proceed with a significant $8.4 billion merger with billionaire David Ellison’s Skydance Media.
Nevertheless, regulators have yet to approve that purchase. Because the traditional cable model is changing so quickly, Paramount’s strategy changes reflect a broader industry trend towards digital platforms.
The organisation is attempting to better align its resources in order to maintain its position in this evolving climate. This process entails tough choices, like the recent layoffs, which are a part of larger initiatives to optimise the organisation in the face of changing market demands.
Layoffs have Become a Common Scenario in 2025
With big companies like Google, Microsoft, and others continuing to reduce their workforces, layoffs in the tech sector are not expected to halt in 2025.
Companies are still cutting employees in an effort to simplify operations, save money, and emphasise automation and artificial intelligence, even though these figures are much lower than the major layoffs that occurred between 2022 and 2023.
Layoffs.fyi, a website that tracks layoffs in the industry, reports that 93 organisations have laid off nearly 23,500 tech workers so far this year, and the number is still growing.
Google and Microsoft are apparently contemplating a new round of layoffs, according to the most recent job reduction reports. According to reports, AI-led restructuring and performance-based terminations are part of the corporations’ goals to increase the effectiveness of their personnel.
Riding a surge in defence-tech investments and rising drone demand, Garuda Aerospace, India’s leading drone manufacturing company, has secured investment from Narotam Sekhsaria Family Office (NSFO) ahead of its planned Initial Public Offering (IPO). The round also witnessed strong participation from existing investors, including WFC (We Founder Circle). The investment marks a significant milestone in Garuda Aerospace’s growth journey, following the impactful ‘Operation Sindoor Defence Drone Surge.’ This latest funding follows Garuda Aerospace’s successful ₹100 crore Series B round led by Venture Catalysts (VCats), further reinforcing investor confidence in the company’s vision, innovation, and execution.
The strategic funds from the round will play a pivotal role in advancing Garuda Aerospace’s ambitious growth plans. A key focus will be scaling up manufacturing capacity from the current 8,000 drones per year to 12,000–15,000 annually, with a long-term goal of producing 50,000 drones in the coming years. The investment will also accelerate research and development efforts aimed at achieving full indigenization of both airborne and ground defence drone systems within the next 3–5 years, thereby reinforcing India’s self-reliance in defence technology. Additionally, Garuda Aerospace aims to expand its export footprint to 50 countries by 2025.
“We are delighted to welcome the Narotam Sekhsaria Family Office as a strategic investor. Their belief in our journey reinforces our mission to build a global drone-tech champion from India. This investment powers our next phase of growth, focused on innovation, national service, and global scale,” said Agnishwar Jayaprakash, Founder and CEO of Garuda Aerospace.
The recent Indo-Pak conflict has underscored the strategic importance of indigenous drone capabilities, placing companies like Garuda Aerospace at the center of India’s defence-tech evolution. Originally known for its agricultural drones, Garuda has rapidly transformed into a multi-sector drone manufacturer, producing advanced systems for surveillance, monitoring, and logistics payload delivery within the defence sector.
The company has sold over 4,000 drones and served more than 400 clients, supported by strategic partnerships with global giants such as Thales, Elbit Systems, Lockheed Martin, and Cognizant. Its collaborations with key Defence PSUs like HAL and BEML, along with impactful initiatives like “Namo Drone Didi,” further highlight its commitment to national service.
With deep domain expertise, a robust operational foundation, a diversified product portfolio, and strong investor backing, Garuda Aerospace stands at the forefront of India’s drone revolution. Positioned for both domestic leadership and global expansion, the company’s consistent performance and bold vision signal strong readiness for its upcoming IPO.
About Garuda Aerospace
Garuda Aerospace is India’s leading Drone tech start-up focused on disrupting two major multi-billion-dollar sectors, Precision Agri Tech and Industry 4.0 upgradation. Garuda Aerospace is asset-light, recession-proof, and agnostic and focuses on eliminating labourers in the agricultural field with drones focusing on designing, building, and customisation of Unmanned Aerial Vehicles (UAVs).
Founded in 2015 with a team of 5, Garuda has scaled to a 200+ member team, having the largest drone fleet in India with over 400 drones and 500 pilots operating in 84 cities. Garuda Aerospace manufactures 30 types of drones and offers 50 types of services. Having served over 750 clients, including TATA, Godrej, Adani, Reliance, Swiggy, Flipkart, Delhivery, L&T, Survey of India, SAIL, NTPC, IOCL, Smart cities, Intel, Amazon, Wipro, IISC, MIT Boston, NHAI for various projects, the company recently partnered with global giants such as Lockheed Martin, Cognizant and Elbit Systems.
Hon’ble Prime Minister Shri Narendra Modi Ji launched the drone yatra, where 100 drones were flagged off simultaneously across 100 villages in India. Garuda Aerospace is the first drone company to get DGCA approvals for Type Certification and Remote Pilot Training Organisation. Garuda is on a mission to impact 1 billion lives positively using affordable precision Drone Technology. Mahendra Singh Dhoni has invested in the company and is the Brand Ambassador.
Several media outlets have reported that Meta is finalising an agreement to spend $14 billion on Scale AI. Earlier this week, one media site said that an investment might exceed $10 billion, while on June 10, another media publication said that Meta will pay around $15 billion.
Various other media houses also reported that Wang, the founder of one of the most well-known AI startups, has established a reputation as an ambitious leader who not only understands the technical complexities of AI but also knows how to build a business that isn’t just focused on research.
After the lacklustre debut of Meta’s most recent Llama AI models, Zuckerberg will be looking to Wang to better carry out the company’s AI goals.
By not immediately purchasing Scale AI, Meta seems to be following in the footsteps of Google and Microsoft, which have acquired well-known AI executives from the startups Character AI and Inflection AI by investing heavily in those businesses rather than outright purchasing them.
According to several persons with knowledge of the situation, Meta does not want to aggravate authorities by purchasing Scale AI while it is on trial before the Federal Trade Commission for antitrust charges.
Scale AI Revolutionising Generative AI Segment
Since its founding in 2016, Scale AI has made a significant impact in the generative AI age by assisting well-known tech firms like Microsoft, Google, and OpenAI in preparing the data they need to train state-of-the-art AI models.
A recently published media report, Meta is one of Scale AI’s largest clients. The firm is ranked number 28 on CNBC’s Disruptor 50 list and was valued at $14 billion in an investment round almost a year ago.
The company acquired over 180,000 square feet of space in a downtown building that had previously been occupied by Airbnb in mid-2024, securing one of the largest recent commercial contracts in San Francisco.
Scale AI announced a multimillion-dollar agreement with the Department of Defence in March, further solidifying its growing presence in the defence sector.
In a blog post published in November, the firm announced that it had partnered with Meta on Defence Llama, a customised version of Meta’s open-source Llama foundation architecture created especially to “support American national security missions”.
Meta Facing Tough Competition in the AI Race
AI was one of Meta’s main concerns going into 2025. However, according to current and former Meta workers, Zuckerberg has become frustrated that competitors like OpenAI seem to be ahead in both underlying AI models and consumer-facing apps.
According to an earlier media report, Zuckerberg has been giving its more product-focused GenAI team greater priority than its Fundamental Artificial Intelligence Research unit, or FAIR, in order to help Meta advance AI and enhance its Llama family of AI models. Zuckerberg was even more irritated when developers did not like Meta’s April release of its Llama 4 AI models.
Meta stated that it would soon develop a larger and more potent “Behemoth” variant of Llama 4, but at the moment, it only offered two smaller versions. As reported, Zuckerberg is worried about the model’s capabilities in comparison to rival models, which is why it hasn’t been released yet.
What worries people the most is how Behemoth compares to the newest models from firms like OpenAI and China’s DeepSeek, whose algorithms are favoured by the larger developer community.
Funds raised to be used for expansion into Hyderabad, Pune, and Chennai.
A new initiative with Padukone School of Badminton aims to reach 1,000+ coaching centres in four years.
An AI-based coaching system is being developed to ensure training consistency across centres.
The company continues its focus on accessible, structured grassroots sports coaching and infrastructure.
Machaxi, a sports-tech company focused on grassroots coaching and digital sports infrastructure, has raised $1.5 million in a round led by Rainmatter, the investment initiative of Zerodha. The round also saw participation from Indian badminton legend Prakash Padukone and existing investors.
The funding will help Machaxi scale its operations beyond Bengaluru into three new cities- Hyderabad, Pune, and Chennai, while also building a nationwide framework for AI-powered badminton coaching.
“We’ve always believed in the power of grassroots sports to transform communities. Machaxi’s tech-driven approach to coaching, combined with a solid on-ground strategy, aligns perfectly with our mission at Rainmatter to back sustainable and impactful ventures. We’re excited to support them on this journey, ” said Nithin Kamath, Founder of Zerodha and Rainmatter.
As part of the expansion, Machaxi is collaborating with the Padukone School of Badminton to launch the “Machaxi x Padukone School of Badminton” program. The initiative aims to establish over 1,000 coaching centres across India within the next four years. A key feature of this partnership is the rollout of an AI-based coaching system that will help maintain consistency in training, regardless of geography or the availability of expert coaches.
Prakash Padukone, Ace Indian Badminton player, added, “I’ve always believed that the future of Indian badminton lies in structured grassroots development. Machaxi’s vision to scale coaching while maintaining quality through AI is forward-thinking and impactful. I’m thrilled to partner with them in shaping the next generation of champions.”
The company’s AI coaching system is designed not to replace human coaches, but to standardise training quality, assist in performance tracking, and ensure that the coaching model remains scalable.
Pratish Raj, Co-founder, Machaxi, commented, “This partnership is a big step forward in our mission to make quality sports coaching accessible to everyone in India. With the support of Rainmatter and the visionary backing of Mr. Padukone, we’re working toward a future where every aspiring athlete, no matter where they come from can train with consistency, purpose, and access to world-class infrastructure. Our AI-powered model is built to ensure that potential is discovered and nurtured, not overlooked. We’re proud to be at the forefront of this shift in grassroots sports.”
Since its founding, Machaxi has built a reputation as a pioneer in integrating technology with grassroots sports coaching. By combining AI-powered tools with on-ground coaching, Machaxi aims to address key challenges in India’s sports ecosystem, such as inconsistent coaching quality and limited access to professional training. With this funding and strategic partnership, Machaxi is poised to revolutionise grassroots badminton and inspire a new generation of athletes, setting new benchmarks for scalability, accessibility, and training excellence in Indian sports.
According to a recent survey report by MarketsandMarkets, the global AI in Sports market was valued at $1.03 billion in 2024 and is projected to grow to $2.61 billion by 2030, at a CAGR of 16.7%. With the integration of generative AI and predictive analytics, the sector is transforming how sports are played, managed, and experienced, unlocking significant innovation and growth opportunities across the value chain for Machaxi.
About Machaxi
Founded in 2022, Machaxi is a sports-tech company dedicated to making sports more accessible across India. With centres in Bengaluru, we combine cutting-edge facilities and structured coaching to serve everyone, from first-time players to aspiring athletes. Our AI-powered programs and inclusive memberships aim to make sports a joyful and transformative part of everyday life.
This article has been contributed byImteyaz Ansari, Founder, Azmarq Technovation Pvt. Ltd.
Indian customer communication is rapidly changing due to the increased mobile use and evolving expectations. With over 500 million smartphone users and increased usage of digital channels, Indian customers now expect to receive instant, contextual, and frictionless experiences at every stage of their engagement with brands. This evolving thinking is driving companies away from monolithic, one-dimensional legacy customer service strategies towards wise, real-time omnichannel approaches. Using the WhatsApp Business API, Rich Communication Services (RCS), SMS, and AI-powered automation, companies are designing frictionless and connected customer experiences across touchpoints.
Omnichannel communication is no longer the exclusive domain of digitally native companies. It has become an imperative strategy across sectors spanning retail, healthcare, and fintech, each with a unique communications challenge that requires unique solutions. What unites them is the embracing of convenience and personalization through familiar interfaces that consumers already feel at ease with in everyday life.
Revolutionizing Retail: From Messaging App Browsing to Purchase
In shopping, the customer experience is increasingly influenced by digital discovery and instant gratification. Cart abandonment, disjointed shopping journeys, and disconnected service have been e-commerce and D2C brand challenges for millennia. However, omnichannel messaging platforms are bridging these gaps by allowing customers to interact, inquire, and even pay in a single thread of conversation.
One of India’s top fashion brands, with high drop-offs and low conversion, approached WhatsApp Commerce for help in building an easier shopping experience. By incorporating a product catalog within WhatsApp, customers could scroll through collections, engage with support personnel, and make purchases using built-in UPI payment options from the same screen. Reminders for abandoned carts were automated via an AI-driven chatbot, and more challenging questions were answered by a live agent team via a shared inbox. A further level of user engagement was conducted by RCS campaigns, which pushed new collections through rich media and direct CTAs. The effect was noticeable: WhatsApp sales went up by 23%, cart abandonment dropped by 35%, and query resolution was four times quicker compared to using conventional support channels.
The change mirrors a general trend across Indian retail space, where the consumer wants not only product choice but also convenience of access and immediate service. Messaging commerce streamlines the purchase journey, uniting product discovery, guidance, and purchase into one continuous flow.
Healthcare Engagement: Making Access Timely and Efficient
The Indian healthcare sector is evolving to be more patient-centered, and digital communication is driving the change. The patients are seeking instant appointment scheduling, auto-reminders, and easy access to reports and payments without going through the cumbersome traditional ways. For healthcare practitioners, timely communication can be a great way of improving both operational efficiency and patient satisfaction.
One of India’s top diagnostic chain networks, with a presence across several Indian cities, rolled out an omnichannel communication platform to manage inefficiencies in test bookings, billing, and patient follow-up. A chatbot built over WhatsApp was launched that enables the user to book a test appointment, get a confirmation, receive reminders, and pay through UPI, all within a single chat conversation. For more extensive support needs, queries were sent up to city-level agents through a centralized team mailbox. SMS served as a complementary channel for contacting patients who were inactive on WhatsApp, enabling ubiquitous reach.
The payoff was dramatic: appointment no-shows decreased by 60%, and 58% of total payments came in through WhatsApp UPI links. Turnaround for customer support also improved by 42% due to the smooth integration between live human agents and automated workflows. This example shows that healthcare organizations can support large volumes while not compromising on personalized service at scale through digital-first engagement.
Fintech: Automating Collections Without Losing the Human Touch
It is in fintech, and specifically in microfinance and lending online, that customers have to be constantly engaged. Unsolicited payment reminders, tedious KYC procedures, and unresponsive customer treatment can delay repayment cycles and create a loss of confidence. It is here that omnichannel approaches, particularly messaging-based ones, are turning out to be game-changers.
A small-ticket loan-based financial services company used a conversational communication strategy for EMI collections and documentation. Customers were automatically reminded via WhatsApp of the payment due, with every reminder message containing an intrinsic “Pay Now” UPI link, hence making payment easy. Onboarding, ranging from KYC submission to NACH form collection, was processed digitally using WhatsApp bots. An agent inbox facilitates agent intervention in case of complex queries or escalations. RCS enabled promotional and transactional notifications with a fallback option in the event of delivery failure on WhatsApp.
These efforts led to 45% of overall payments being made directly on WhatsApp, and the call center operational load decreased by 50%. Collection rates were not just improved, but also, there were more real-time, accessible, and transparent communication-based relationships. This is one such instance of how fintech players are able to humanize digital interaction and reach the scale of operations and compliance.
Key Enablers Behind the Omnichannel Revolution
Omnichannel initiatives like these are successful only if several technologies combine to build reach and responsiveness. WhatsApp Commerce puts product catalogs, customer experiences, and payment flows into one conversational interface. Built-in UPI payment integration makes it possible to make secure, real-time payments in accordance with India’s increasingly digital payments culture.
AI chatbot creators, in the form of low-code deployment with local language capability, allow companies to build automated workflows that touch the hearts of local people. Shared inboxes facilitated as multi-agent systems allow questions to be solved instantly through contextual handovers. Intelligent fallbacks, which automatically switch over to RCS or SMS, ensure continuity of communication. Lastly, analytics and performance dashboards offer rich insights into user behavior, campaign effectiveness, and operational metrics, making continuous optimization possible.
These technologies all enable scalable, cost-effective, and human-focused communication strategies that are required to reach the demands of India’s high-speed and heterogeneous marketplace.
Why Omnichannel Communication Is Needed in India Today
Today’s customers do not want to switch over to a brand’s channel of communication; they want brands to come in where they are already present. Getting a check-up for medical well-being, buying something, or taking care of a loan account, customers want quick, natural, and timely messaging. Omnichannel services fulfill this requirement by combining automation with human interaction on all mass-market messaging channels.
The effect goes beyond convenience. Companies using these frameworks are experiencing higher customer satisfaction, reduced resolution times, higher conversion rates, and substantial cost savings. More significantly, they are creating long-term loyalty by providing consistent, high-quality interaction across each point of contact.
Conversations That Drive Results
The future of customer conversation in India is smart and conversational. With increasing digital literacy and a mobile-first approach among customers, the demand for real-time, personalized conversations will rise even higher. Those companies that shift their models from reactive to proactive, result-driven engagement models will be the most advantaged.
Whether retail recovery of lost sales, streamlining operational delays in healthcare, or speeding up collections in fintech, the move toward omnichannel communications is not just an innovation but a business necessity. The power to convert ordinary conversations into significant results will shape the customer experience of the next generation. As India keeps going at a fast pace in a state of digitization, those businesses that adopt omnichannel platforms now are the ones that will be ruling tomorrow, not only sending messages but also with calculable consequences.
The leading organizations are in a never-ending search for employees who possess the top skills and the most sought-after abilities. Although there are numerous skills (technical and non-technical) that individuals must have for high-paying jobs and a great career, these qualities also have an order of dominance. Some skills are in greater demand than others. StartupTalky has compiled a list of the highest-paying skills in demand. These competencies will ensure you never fall short of work.
32 Most Demanding Skills in Future | High Income Skills 2025
Tech and IT companies pay huge salaries to people who have excellent coding skills. By hiring such individuals, these companies can develop amazing products and provide the best services. Hence, coding is one of the top skills in demand in 2025. It is an evergreen competency that will guarantee a promising career if you can become an expert in it.
The entire world has become a unified entity through the power of the internet. And you need people who can keep the World Wide Web up and running. These people are network engineers, administrators, and architects. And all of them have one skill in common: networking, development, and administration.
There is no shortage of networking-related certifications; the list is pretty extensive, which includes CCNA, CCIE, JNCP, and many others. Clearly, networking development/engineering is an important job given how many certifications are out there. Computer networking was and shall continue to remain a core skill, not just in 2023, but also one of the most popular skills in the future.
3. Soft Skills
Job Title
Soft Skills
Required Knowledge
Communication, leadership, teamwork, problem-solving, time management
Average Salary (INR)
₹26,594
Job Prospects
Customer Service Representative, Human Resource Specialist, Project Manager, Team Leader, Marketing Coordinator, Training and Development Specialist
Organizations need employees who can complement strong technical competencies with solid soft skills. Your mannerisms, delivery of speech, communication skills, and body language are some examples of soft skills. Eye contact is another crucial factor.
Why soft skills? Technical expertise is of no use if one cannot explain the same to others. The audience rarely pays attention to presentations and seminars where the speaker cannot deliver their intended message, despite having a detailed presentation.
Another advantage of honing one’s soft skills is the increased probability of cracking interviews. If you can verbally convince the interviewer why you are a good candidate for the job opening, he or she may overlook your technical weak points. Remember, superb communication skills won’t save you if you speak well but don’t dress properly. Dress well!
Algorithms power machines, software, and various other things. And someone needs to design these algorithms through analytical and logical thinking. The branch of engineering that deals with algorithms is informally known as ‘algorithm engineering’.
Can everyone design algorithms that have practical applications? Probably not. This high-income skill requires the ability to think outside the box, perform complex calculations if and when they arise, and join seemingly different pieces. If you can master the skill of algorithm designing, tech giants like Google, Facebook, DE Shaw, and others will gladly welcome you into their workforce. But this high-paying skill of 2025 is not for you if mathematical equations and research work scare you.
5. Artificial Intelligence
Job Title
Artificial Intelligence
Required Knowledge
Programming Languages, Mathematics and Statistics, Machine Learning, Data Science, NLP
Average Salary (INR)
As per the job
Job Prospects
AI Engineer/Developer, Machine Learning Engineer, AI Research Scientist, AI Consultant, Natural Language Processing Engineer
AI is rapidly advancing, enabling machines to learn and make decisions autonomously. Its applications range from automating tasks to enhancing customer service and security. Skills that are in high demand include AI, blockchain, machine learning, and more. AI detects patterns in data, making it invaluable across industries. Proficiency in programming, data science, and machine learning is crucial for becoming an AI expert. With sought-after skills, you can secure high-paying jobs in various sectors. Jobs in Artificial Intelligence are not only highly paid but also among the most sought-after skills in today’s job market, with promising prospects for the future.
With new AI advancements emerging every day, it is certain to remain one of the most in-demand skills in the next ten years. Thus, it’s important to master artificial intelligence, and becoming familiar with AI tools is essential for everyone.
Highest Paying Jobs in Artificial Intelligence and Machine Learning in India in 2024
6. Cloud Computing
Job Title
Cloud Computing
Required Knowledge
Cloud platforms (e.g. AWS, Azure, Google Cloud), virtualization, networking in the cloud, containerization, cloud security, cloud architecture
Cloud computing is the on-demand availability of computer system resources, especially data storage (cloud storage) and computing power, without direct active management by the user. The term is generally used to describe data centers available to many users over the Internet.
In recent years, a large number of businesses have shifted their entire physical infrastructure to cloud services like AWS, Microsoft Azure, and Google Cloud. There is a significant demand for individuals with cloud computing skills. A search for ‘Amazon Web Services‘ on LinkedIn will show hundreds of openings. That’s how important cloud-related technologies have become. Cloud computing is here to stay and deserves to be on the list of the highest-paying skills in 2025. The top skills in demand in the future will be incomplete without cloud computing.
UI Designer, UX/UI Designer, Web Designer, Mobile App Developer, Visual Designer, Product Designer
Mobile apps, websites, software applications…you need a user interface for everything digital. What is a user interface (UI)? The user interface connects the hardware with the software and allows users to seamlessly perform operations.
With several mobile and web apps being released every other day, the requirement for UI designers is at an all-time high. And user interface design is not just about placing a few buttons here and there. The ideal user interface design connects with the customer at an intimate level. Besides providing access to the features and functionalities, a well-crafted UI allows customers ease of use.
UI designers are paid well in today’s times. If you are creative, passionate about designing, know how to use tools like Adobe After Effects and Sketch like a pro, and understand a consumer’s perspective, you can earn big bucks as a UI designer, an in-demand technical skill of 2025.
Popular web frameworks (e.g. React, Angular, Vue), front-end and back-end web development, web application architecture, RESTful APIs
Average Salary (INR)
₹6.5 Lakhs
Job Prospects
Web Developer, Frontend Developer, Backend Developer, UI/UX Designer, Systems Analyst
An online framework is a software architecture that has been articulated to help in the enhancement of online applications. It achieves or performs the tasks by itself when used in online applications. If you want to master the highly valued technical skill of an online framework, start looking into ReactJS, AngularJS, etc. The frameworks are designed to support the development of web applications, web services, web resources, and web APIs.
9. Software Computing
Job Title
Software Computing
Required Knowledge
Software development methodologies, programming languages (e.g. Java, Python, C++), software testing, database management
Average Salary (INR)
₹5.6 lakhs
Job Prospects
Software Engineer, Data Scientist, IT Consultant, Network Engineer, Machine Learning Engineer
Computing is a distributed process that deals with software components from different computers. The entire process is considered a nuclear process. The systems that are interlinked with the distributed architecture may or may not be connected closely. A master-slave network is an example of software computing. It is one of the most in-demand skills of the future.
10. Analyst
Job Title
Analyst
Required Knowledge
Data analysis, statistical analysis, data visualization, critical thinking, problem-solving
Average Salary (INR)
₹325,616
Job Prospects
Business Analyst, Data Analyst, Financial Analyst, Risk Analyst, Systems Analyst
Data analysts, business analysts, technical analysts… companies cannot function without analysts in modern times. A competent analyst knows how to use statistical methods and analytical skills to bring out the results from data sets. Analysts can derive results even from vague data points and details. Knowledge of SQL, R, SASS, PowerBI, and similar tools can help you stand out as a capable analyst. Knowing the basics of finance and how to create compelling presentations is equally important. Analysis is a top skill and can pay you well, particularly in the IT industry.
Machine learning algorithms, data analysis and visualization, statistical modeling, data mining, programming languages (e.g. Python, R), database management
Average Salary (INR)
₹500,000
Job Prospects
Business Intelligence Analyst, Data Analyst, Data Engineer, Quantitative Analyst, Research Scientist
In these fast-paced times, every organization wants to stay ahead of its competitors with strategic planning and strong decision-making at the right time. What helps an organization to make better decisions is the insights hidden in its huge volumes of data. So, nowadays, a prominent skill that is gaining popularity is Data Science. It refers to the use of Mathematics and statistics, scientific methods, algorithms, advanced analytics, artificial intelligence, and machine learning to extract practical insights hidden in the noisy or unstructured data of an organization. Due to the increasing demand in the market, data science is one of the high income skills today.
12. Public Relations
Job Title
Public Relations
Required Knowledge
Media relations, communication, writing, event planning and management, crisis management, public speaking
Average Salary (INR)
₹21 lakhs
Job Prospects
Public Relations Specialist, Social Media Manager, Brand Manager, Media Relations Manager, Public Affairs Officer
Public relations is the professional maintenance of a favourable public image by a company, organization, or famous person. This process is preceded by the help of a topic that is related to the public and gains their interest. Public relations is a top business skill as it provides the best form of promotional business. It acts as a platform for marketing and advertising media. The ultimate goal of public relations is to share ideas and information with investors, marketing personnel, businesspeople, and the general audience.
In any kind of business, the economic standard of that business should be taken into account. The economic view is divided into two categories: microeconomics and macroeconomics. Under microeconomics, the lowest level budget of the business and related items is analyzed. Under macroeconomics, the highest-level budget of the business and associated information is analyzed. This analysis gives innovative insights on increasing the market value and developing the business.
14. Video Production
Job Title
Video Production
Required Knowledge
Video shooting and editing, storytelling, camera operation, lighting, sound design
Average Salary (INR)
₹6,21,994
Job Prospects
Video Producer, Videographer, Production Assistant, Video Editor, Sound Designer
Video marketing is booming. Platforms like YouTube, TikTok, and IGTV are making people rich and famous. If you can master the skills of videography and video editing, these platforms can enable you to create a secondary source of income. Several resources are available online to learn and perfect these capabilities. Video production is a wildly popular niche on freelancing websites, and startups, in particular, are willing to pay generous amounts to experienced video producers/editors.
15. Audio Production
Job Title
Audio Production
Required Knowledge
Audio recording and editing, sound design, music production, mixing and mastering techniques
Average Salary (INR)
₹36,489
Job Prospects
Sound Engineer, Audio Producer, Music Producer, Audio Mixer, Podcast Producer
With podcasts becoming an effective medium to reach out to the masses, companies are now focusing more on audio-based content. Hence, audio editing as a skill is in high demand. Invest in some basic equipment, like good-quality microphones, and get started with free online resources. You can then leverage different podcast publishing platforms to publish your podcast and reach people. Once you have enough audience, companies will come to you for their podcast production as well.
Sales Representative, Affiliate Marketer, Account Executive, Channel Sales Manager, Business Development Representative
Sales is a major part of the companies of today. It has always been a significant part of all companies; in fact, driving sales is the ultimate objective of all companies at any time. Sales are of various kinds, including online, offline, affiliate, and more. Therefore, developing one such skill that has vast room for expansion ahead is always rewarding. This is why sales have been counted as one of the most important skill sets that one can develop even today.
17. Digital Marketing
Job Title
Digital Marketing & SEO
Required Knowledge
Digital marketing strategies, search engine optimization (SEO), social media marketing, content marketing
Average Salary (INR)
₹32,113
Job Prospects
Digital Marketing Specialist, Social Media Manager, Content Marketing Manager, Email marketing Manager, Digital Advertising Specialist
We are living in the era of the internet, where everything is online, including products, businesses, and all that’s in between. Companies and entrepreneurs of the world are instinctively starting with listing their businesses online and are always on the edge to market their products and businesses effectively online, all of which are aiding the growth of digital marketing. Yes, digital marketing, or the online form of marketing that most businesses are choosing today, is a winner when it comes to high-income skills that are foolproof.
Advertising a brand is crucial to its growth, at least in the competitive times we are living in, and the key to effective advertising boils down to the idea and the content. Writing clear, crisp, and creative copy never fails to stand out and is popularly recognized as the secret to the success of each brand. Once you have learned and mastered copywriting, you can charge way more than a content writer. The demand for copywriters is thus always on the rise, which is why copywriting finds its place effortlessly here in this list!
SEO Specialist, SEO Analyst, SEO Manager, SEO Consultant, SEO Content Writer
As we already know about the success that digital marketing can bring to companies of today, it would be a grave mistake if we don’t pay heed to SEO or Search Engine Optimisation, which plays a major part in digital marketing strategies now. SEO is one of the most powerful techniques of marketing online, which is the only other alternative to regular paid marketing strategies. SEO is certainly one such dependable skill that will not lose its demand anytime soon; in fact, a sharp rise in demand is predicted.
Content creation strategies, storytelling, writing skills, multimedia production
Average Salary (INR)
₹23,338
Job Prospects
Content Strategist, Content Creator, Social Media Content Creator, Blog Writer, Multimedia Content Specialist
The content is what makes a brand or its advertisements speak for themselves. Once upon a time, text was the only form of content, but with time, content has diversified into various other forms, all of which are successful in their ways. We can see many writing bots in the market; however, the need for talented content writers can never go away. Also, even though content writing is relevant today, audio and video content have also grown at an incredible pace and are at par with content. Content is among the in demand skills and acts as a primary ingredient to cook up an impeccable marketing mix, which makes content creation retain the demand that it deserves.
Blockchain is one of the cutting-edge technologies that is rapidly rising in demand. Blockchain can be defined as the system of recording information in a way that makes it difficult, almost impossible to hack, change, or cheat the system. Therefore, blockchain is one technology that is empowering digital security and, therefore, a desperate need of the age. We can see many Blockchain startups emerging today. Blockchain is a relatively new technology and can easily be included among the most in-demand skills for the future.
Augmented Reality and Virtual Reality are among some exceptional techniques that are being radically absorbed across a range of industries with an aim to offer well-designed, personalized, and convenient experiences for the future. AR/VR technologies are recognized as some of the high-income skills that are still in their growing phases and rapidly climbing in demand.
Cyber means involving or related to computers or computer networks; cybersecurity can thus be defined as internet security. With the urgent call for digitalization, an increasing number of individuals and businesses are coming online with all their activities. It is not just business files, products, and other proprietary information and trade secrets that are posted online, but real banking account details and the history of monetary transactions are also recorded online. All of these demand that online security is tighter than ever, thereby making cybersecurity one of the top skills in demand today.
Hacking means getting onto another computer system or network and acquiring the information needed stealthily. Though hacking is mostly used in a negative sense, it is not a bad thing to get involved in when it is ethically done. Ethical hacking has been popularly dubbed as a white hat technique that has the potential to reverse the damage done by malicious hacking. Ethical hackers find their way into the top companies, government organizations, defense, and innumerable other spaces in India and abroad, and are popularly counted as a high-income skill with a brighter future ahead.
Machine Learning Engineer, Data Scientist, AI Research Scientist, Deep Learning Engineer, AI/ML Consultant
Together with Artificial Intelligence and Deep Learning, Machine learning is one of the most powerful technologies of the age that is vested with enormous potential to revolutionize tomorrow. Machine learning is one such skill that is rapidly rising in popularity with more and more companies opting to implement ML-driven technologies to better their workforce, so much that it has turned into one of the highest-paid skills that are most in-demand for the future.
An individual or a company’s growth is prominently assessed by its finances. The management of one’s finances or that of a company might sound easy at the initial stages, but it eventually grows to be a difficult and hectic task. Financial management has always been an important skill to nurture for students and budding professionals, which has now also grown to be one of the high-paying skills with the increasing market competition and is likely to be ruling the charts even in the future.
Trading is so large a part of the business that it seems almost synonymous with business. Trading has been one of the oldest of the surviving professions and boasts a whole world of people interested in or employed in trades of various types. Due to the utility that trading exudes and its wide reception across countries and continents, business trading is surely one of the top in demand skills that you can opt for! You need to learn the use of different trading platforms and gain experience.
28. Foreign Languages
Job Title
Foreign Languages
Required Knowledge
Proficiency in one or more foreign languages, cultural understanding, translation skills
Average Salary (INR)
₹7,76,280
Job Prospects
Translator, Interpreter, Language Teacher/Instructor, Linguist, Foreign Correspondent
Human beings are known for their sociability, and communication plays a big hand in our socialization, no doubt. The only obstacle that had always impeded communication at large was the language barriers existing worldwide. However, with the massive combined efforts of globalization and digitalization, equipping ourselves with foreign languages has been easier than it was ever before. Knowing a foreign language not only helps you understand the language, culture, and customs of another country and talk with them at your ease, but also opens numerous doors for prospects should you need to build your career on your language skills.
29. Management Consulting
Job Title
Management Consulting
Required Knowledge
Strategic planning, business analysis, project management, leadership skills
Average Salary (INR)
₹22,85,500
Job Prospects
Management Consultant, Strategy Consultant, Business Analyst, IT Consultant, Marketing Consultant
Management consulting aims to help organizations enhance their performance. Management consultants and consulting firms are always on the edge to offer management consulting services to various organizations and enterprises. Management Consulting is one of the high demand skills. This eventually helps in the identification and solution of complex business, organizational, and operational problems and defines and improves the work processes and the workflow in general.
30. Art, Design, and Photography
Job Title
Art, Design, and Photography
Required Knowledge
Artistic skills (e.g. drawing, painting, photography), design principles, visual communication
Average Salary (INR)
₹325,000
Job Prospects
Graphic Designer, Illustrator, Art Director, Animator, Creative Director
No matter how technically advanced we are, art and aesthetics are always in our veins, and the appreciation of these things is among some of the unique traits of humans, which separates us from the rest of the animate beings. Fine arts and other performing arts, designing, and photography have expanded in size and infused almost all of the current existing domains in the world. Besides, it is needless to say that it has always stood among some of the top skills in demand and will always be one of the most in-demand skills for the future.
Fitness and nutrition knowledge, coaching skills, program design, motivational skills
Average Salary (INR)
₹4,80,000
Job Prospects
Personal Trainer, Fitness Instructor, Sports Coach, Nutritionist, Yoga Instructor
The drive towards fitness is increasing at a dizzying pace. Moreover, with the utterly sedentary lifestyle that most of us are living, sparing some thought about our physical fitness is indeed a necessity in order to stay fit and work well. This is why the demand for sports/fitness coaches and nutritionists is increasing at an incredible pace. You can also concentrate on one such activity, master the same, and propagate it while enjoying the benefits of high-income skills.
32. Emotional Intelligence
Job Title
Emotional Intelligence
Required Knowledge
Self-awareness, empathy, communication skills, emotional regulation, social skills
Average Salary (INR)
₹5,00,000
Job Prospects
Emotional Intelligence Coach, HR Specialist, Counselor, Life Coach, Team Facilitator
Emotional intelligence means understanding your own emotions and managing them well, while also being able to recognize and relate to the feelings of others. It helps you build strong relationships, resolve conflicts smoothly, and communicate with empathy. This deeply human skill stands out in the workplace, especially because AI can’t replicate it, making it highly valued by employers across industries. It is one of the rare skills that pay well.
If you start working on these top skills, you can carve an excellent career for yourself, make money, and build a brand. The world of work is changing fast, and 2025 is all about staying one step ahead. Whether you’re diving into tech, building your brand, or improving how you connect with people, there’s a skill out there that can open new doors for you. The most in-demand skills aren’t just about being smart with machines; they’re also about being human. So pick a path that excites you, stay curious, and keep learning. Your future self will thank you. And rest assured, these competencies will remain popular for a long time.
Top skills that you can learn in 2025 are Coding And Software Enhancement, Networking Development, Soft Skills, Algorithms Designer, Cloud Computing, UI Designer, Online Framework, Software Computing, Analyst, Public Relation, Economical View, Video Production, and Audio Production.
What skills are in demand right now?
The top skills in demand in 2025 are:
Coding And Software Enhancement
Artificial Intelligence
Networking Development
Soft Skills
Algorithms Designer
Cloud Computing
UI Designer
Online Framework
Software Computing
What are the top 10 job skills?
The skills that are in demand are:
Teamwork
Negotiation
Problem-Solving skills
Leadership skills
Inter-Personal skills
Skills of convincing and negotiation
Professionalism
Ownership
Positive attitude
Which skills are in demand in future?
The most in demand skills are:
Software Development
AI and Machine Learning
Project Management
Programming
IT Service Management
Virtualization
Which are the high demand skills for the next 10 years?
The top skills that will be in demand in the future are:
Coding And Software Enhancement
Networking Development
Software Computing
Analyst
Public Relation
Economical View
Video Production
Audio Production
Soft Skills
Algorithms Designer
Cloud Computing
UI Designer
Framework
What are the skills required for high-paying jobs?
They are Soft Skills, Algorithms Designer, Cloud Computing, UI Designer, Online Frameworks, Software Computing, and more.
Which is the most demanding skill for future?
One of the most in demand skills for the future is Artificial Intelligence (AI). As AI continues to shape industries like healthcare, finance, education, and marketing, professionals with AI knowledge will be highly valued. Learning AI can open up exciting career opportunities and help you stay relevant in a fast-changing world.
Which are the highest paying skills in the world?
Some of the highest paying skills in the world include Artificial Intelligence, Machine Learning, Blockchain, Cloud Computing, Cybersecurity, and Data Science. These skills are in high demand across global industries and often lead to top-paying roles, especially in tech, finance, and consulting. Mastering any of these can significantly boost your earning potential.
Digital marketing agency Wubba Lubba Dub Dub (WLDD) has acquired Bengaluru-based Imagined Studio in an all-cash deal, as exclusively reported by Inc42. The move is aimed at deepening WLDD’s creative and AI-driven service capabilities, particularly for its international client base.
According to the report, all employees of Imagined Studio will now join WLDD as part of the integration. Co-founder Ritvik Varghese is set to support the company in an advisory role following the acquisition. Financial details of the deal have not been disclosed.
Adding Motion Design and Video Production to the Mix
Founded in 2024, Imagined Studio offers creative support to product and marketing teams, with a focus on motion design, video production, 3D content, and social media graphics. The studio has worked with clients including Zerodha, Simpl, and Armatrix.
WLDD’s leadership stated that the addition of Imagined would enhance their ability to offer full-stack creative services, especially for clients in the United States. The integration is also expected to speed up content turnaround times and improve design-led storytelling across formats.
Part of WLDD’s Expansion Through Acquisitions
The acquisition of Imagined comes just two months after WLDD purchased Pune-based sneaker brand 7-10, marking its entry into the D2C space. At the time, WLDD co-founder Arihant Jain said the goal was to gain hands-on experience in building a consumer brand, so they could better support similar clients.
As India’s digital marketing space matures, startups are increasingly seeking in-house creative firepower to differentiate themselves. Video-led campaigns, motion graphics, and tech-integrated storytelling are now critical to capturing consumer attention across platforms like Instagram, YouTube Shorts, and OTT.
The acquisition of Imagined shows WLDD’s intent to move beyond meme marketing into full-service brand building. It also reflects a growing trend where marketing agencies are consolidating design, content, and commerce under one roof to meet performance and creative KPIs in global markets.
Moreover, WLDD’s D2C acquisition of 7-10 shows a deeper push into vertical integration, something not traditionally attempted by digital marketing firms. This hybrid model of owning consumer brands and servicing external clients may soon become a differentiator in India’s competitive digital services space.
About WLDD
WLDD was founded in 2018 by Arihant Jain, Jaidev Kesti, and Vivekanand Kilari. The company began as a meme-led marketing firm but has since grown into a broader digital marketing platform. WLDD specialises in enhancing brands’ social media presence through meme marketing, short-form video content, and influencer collaborations.
The Imagined Studio acquisition is expected to play a key role in WLDD’s next growth phase.
In the fast-paced world of technological innovation, few stories shine as brightly as Jayshree Ullal’s. She is one of the most influential women in technology and among the richest self-made women in the world.
As the President and CEO of Arista Networks since 2008, Ullal has not only built a powerhouse in the cloud networking space but has also stated what it means to be a leader in a male-dominated tech industry like Microsoft, Meta, and Google Cloud.
Let’s explore the inspiring story of Jayshree Ullal, who helped build the Internet as we know it, one step at a time.
Jayshree Ullal – Biography
Name
Jayshree V. Ullal
Born
March 27, 1961, London, United Kingdom
Nationality
American (born to Indian parents)
Profession
CEO & President, Arista Networks
Education
B.S. in Electrical Engineering, San Francisco State University M.S. in Engineering Management, Santa Clara University
Jayshree Ullal was born in London in a Hindu family, where her father, a physicist by training, served with the Indian government. His mission was to strengthen academic collaborations between Indian and British universities.
When she was just four years old, the family moved back to India. She spent her early years in New Delhi, where she studied at the Convent of Jesus and Mary, an all-girls Catholic school known for its academic rigour and discipline.
Then she later moved to the United States at the age of 16. She pursued Electrical Engineering at San Francisco State University and later earned a master’s degree in Engineering Management from Santa Clara University.
Jayshree Ullal lives in Saratoga, California, with her husband, Vijay Ullal, a venture capitalist and former President & COO of Fairchild Semiconductor. The couple has two daughters.
She is also the sister of the late Susie Nagpal, a former Saratoga City Councilwoman, who is survived by her own son and daughter.
Jayshree Ullal – Career Beginnings
Her career formally began in the 1980s, with over a decade spent at Fairchild Semiconductor and AMD, where she made a significant transition from engineering into business and marketing.
She later joined networking pioneer Ungermann‑Bass, attracted by the leadership vision of John Chambers. In 1993, she became VP of Marketing at Crescendo Communications, which Cisco promptly acquired, marking its first acquisition and ushering her into the company.
Rapidly ascending at Cisco, Ullal led the Catalyst LAN switching business to $7 billion between 1993 and 2000. As Senior Vice President of the Data Center, Switching and Services Group, she oversaw multi-billion-dollar operations, acquisitions, and strategic growth initiatives.
Jayshree was responsible for a $10B data center, switching, and services business, prior to joining Cisco.
In October 2008, long-time colleagues Andy Bechtolsheim and David Cheriton personally recruited her to lead their startup, Arista Networks, as President and CEO, marking a pivotal moment in her distinguished tech career.
When Jayshree Ullal joined Arista Networks in 2008, it was a relatively unknown startup in the crowded networking space. Under her guidance, Arista went public in June 2014, and the company’s growth ratio has been nothing short of extraordinary.
Under Jayshree Ullal’s leadership, Arista Networks transformed from a startup into a powerhouse in the networking industry, achieving a milestone IPO in June 2014. The company has become a major player in data center networking solutions with its innovations in 10/25/40/50/100/400/800 Gigabit Ethernet networking.
The revenue soared from under $200 million in 2010 to over $5.7 billion in 2024, with key clients including Microsoft Azure, Meta, Amazon AWS, and Google Cloud, all relying on Arista’s high-performance, scalable switches and routing systems to run hyperscale data centers. Arista is targeting $1.5 billion in AI-related revenue in 2025.
Jayshree Ullal – Stock Holdings and Wealth
Jayashree Ullal directly holds about 3% of Arista’s shares. The publicly-traded company recorded revenue of $7 billion in 2024, up nearly 20% from the prior year. Forbes notes that some of this stake is designated for her children, niece, and nephew.
Jayshree Ullal – Board Roles and Influence
Beyond Arista, Jayshree Ullal has been a member of Snowflake Inc.’s board since mid‑2020, reflecting her influence in cloud and data infrastructure. She is a recurring figure in Fortune’s “Most Powerful Women in Business” rankings.
Jayshree Ullal – Awards & Recognitions
Entrepreneur of the Year – Ernst & Young (2015): She was recognized for her impressive leadership in scaling Arista Networks into a major player in the cloud networking space. The award celebrated her innovative strategies and transformative impact on the tech industry.
World’s Best CEOs – Barron’s (2018): Ullal was named among the global elite for her consistent performance, long-term vision, and shareholder value creation. Ullal stood out for her focus on profitable growth and technological excellence.
Top 20 Business Persons – Fortune (2019): She was honoured for delivering exceptional results while driving innovation in a competitive industry. Her leadership helped Arista outperform many legacy tech companies on both revenue and relevance.
Global Indian of the Year – The Economic Times (2023): The award underscored her contributions to India’s image in the global business ecosystem.
Silicon Valley Power 100 – Silicon Valley Business Journal (2023 & 2024): She was featured in the prestigious list of the most influential executives shaping the future of tech. Her repeated inclusion reflects sustained leadership, influence, and business excellence in Silicon Valley.
FAQs
Who is Jayshree Ullal?
Jayshree Ullal is the President and CEO of Arista Networks, a leading company in cloud networking solutions.
What is Jayshree Ullal’s educational background?
Jayshree Ullal studied at the Convent of Jesus and Mary in New Delhi before moving to the U.S. at 16. She earned a degree in Electrical Engineering from San Francisco State University and a master’s in Engineering Management from Santa Clara University.
What is Jayshree Ullal’s role at Arista Networks?
Jayshree Ullal has been the President and CEO of Arista Networks since 2008. Under her leadership, the company went public in 2014 and has grown into a multi-billion-dollar enterprise providing data center networking solutions.
What is Jayshree Ullal’s net worth?
Jayshree Ullal’s net worth is $4 Billion ( as of April 2025).
This article has been contributed by Charu Chellani, an Independent Consultant – PR & Marketing and Travel Enthusiast.
India’s entrepreneurial scenario is witnessing a dramatic change, with women taking the lead in this revolution. The consultancy industry, especially in marketing and public relations (PR), offers enormous opportunities for women to create successful careers by utilizing their talent and creativity. As per a report by the National Sample Survey (NSS), women entrepreneurs represent 14% of the total business owners in India, and the marketing and communications sector has witnessed a remarkable upsurge in women-owned business ventures.
In spite of this expansion, many women are reluctant to venture into the field of consultancy, faced with issues like intense competition, the challenge of getting clients, and the need to build credibility. However, with proper strategies, a positive attitude, and astute industry insights, the vision of creating a thriving consultancy in Marketing & PR becomes a reality. This article presents a step-by-step guide for aspiring women entrepreneurs venturing into this fast-paced industry.
Building Your Personal Brand: Transforming into a Thought Leader
Credibility is everything in consultancy. Individuals look for expertise and trustworthiness before they invest in services, and therefore, personal branding plays a crucial role in building authority and visibility. A powerful personal brand not only positions a consultant above his or her peers in a competitive marketplace but also positions him or her as a thought leader.
One of the most effective ways to establish this brand is by using professional platforms such as LinkedIn and Twitter. By regularly posting industry insights, case studies, and new trends, it is possible to create an image of being an expert while keeping the audience actively engaged. Publishing articles in well-respected publications establishes credibility and shows extensive industry knowledge to a broader audience. In addition, speaking at industry events offers rich opportunities to network with key stakeholders, all while cementing one’s thought leadership. Another effective avenue is publishing case studies that show successful client outcomes and PR efforts, thereby establishing tangible evidence of expertise.
The power of a dynamic web presence is immense. As per a 2023 LinkedIn India report, 82% of business leaders are likely to trust a consultant who consistently shares insights and case studies on the web. Regularly making valuable content available and demonstrating their expertise, consultants can emerge as go-to experts whom clients can trust, and thus acquire more clients and establish long-term professional relationships.
Finding and Acquiring Clients: Effective Strategies for Securing Business
Acquiring customers is the foundation of any successful consultancy, the key to which is strategic networking and focused outreach. Attending industry conferences, such as PR conferences and marketing summits, fosters deeper connections, whereas networking groups such as TiE Women and SheLeads provide opportunities to engage with prospective clients. Moreover, cold outreach is still a mighty tool; developing personalized pitches that address particular pain areas can dramatically boost response rates. Finally, providing referral rewards to current customers can provide a steady source of new business.
Outside the confines of conventional networking, collaboration with PR agencies and intelligent use of freelance platforms can herald new possibilities. By collaborating with larger PR firms in outsourced projects, particularly in the arena of digital PR and influencer marketing, consultants can gain credibility and acquire high-paying clients. Concurrently, freelance sites such as Upwork, Fiverr, and India-focused platforms such as Refrens provide entry points to global and domestic clients looking for specialist services. With the clever combination of these strategies, consultants can build a stable client base and achieve long-term, sustainable growth.
Creating a Successful Business Model
Getting clients is only the first step; decent pricing is needed for long-term profitability. The right model will depend on your services and your clients’ needs. A retainer model offers a stable income through fixed monthly fees, so use it for continuous strategic advice. Project pricing is more suitable for short-term campaigns, and hourly or daily fees offer flexibility, especially for corporate PR.
Pricing is a matter of experience and industry standards. Indian marketing consultants can be hired for INR 5,000–INR 25,000 per hour. Adopting the right methodology assures sustainability, profitability, and growth in a competitive market.
Registering Your Business and Maintaining Legal Compliance
Make sure you register your consultancy as a Sole Proprietorship, LLP, or Private Limited Company, based on your growth goals. Platforms such as Startup India and MSME Udyam Registration provide simple registration services. Also, taking GST registration, if your turnover crosses INR 20 lakhs, and comprehending the nuances of tax compliance is important. Taking the advice of a financial advisor can organize your consultancy’s finances with precision.
Innovation & Skill Development
The PR and marketing field is constantly changing, requiring one to constantly learn and adapt in order to survive. People should be current with industry trends, new technologies, and changing consumer behavior in order to remain competitive.
One of the best methods to stay ahead is by upskilling via online courses. Sites like Coursera, Udemy, and IIMBx offer specialized courses in digital marketing, PR analytics, and branding, allowing consultants to sharpen their skills. Additionally, AI and automation are revolutionizing PR strategies, with tools like Meltwater, Brandwatch, and Sprinklr transforming media monitoring and campaign tracking. Becoming proficient in these technologies can significantly improve efficiency and impact.
The growing importance of AI-powered content marketing is well in evidence in India’s online advertising market, which is projected to reach ₹70,000 crores by 2026. With data-driven decision-making and automation becoming the pillars of marketing and PR, staying in touch with the latest trends is no longer a choice—it is now the secret to long-term success.
Creating a successful consultancy as a woman in Marketing and PR in India is a fulfilling journey, but not without its ups and downs. Success lies in discovering your niche, building your credibility, gaining clients strategically, creating a sustainable business model, and embracing ongoing innovation. India’s business environment is becoming more open to women entrepreneurs with programs such as Startup India, Women Entrepreneurship Platform (WEP), and government incentives favoring women-owned businesses. The journey may be tough, but with grit, smart networking, and ongoing learning, you can create a consultancy that not only survives but opens new doors.
This Article has been contributed by Arjun Sinha Roy, Co-founder of iRasus Technologies.
One of the key challenges of any tectonic Shift in Technology is the underlying fear of the same. The early days of Aviation, Railways, and Automobiles were often riddled with technology that was unpredictable, hindering widespread adoption. Technology changes always focus on making systems more efficient and redundant, thereby making all systems more foolproof, safe, and reliable.
The early days of adopting electric vehicles and battery storage have also brought forward numerous issues. Some of the key challenges across the industry are as follows.
Safety – Issues surrounding thermal runways in the early days had created a lot of doubts in the minds of electric vehicle users. This, coupled with issues around Range Anxiety (the inability to predict how long the battery would last accurately), has all contributed to the initial misgivings about Electric Vehicles
Reliability – Battery storage-based mobility systems require reliability. Have you ever seen the old Bollywood movies from the 60s or 70s, where the heroine is driving the car and the car stalls, and the hero appears suddenly out of the blue, opens the bonnet, repairs and becomes the knight in shining armour? Well, modern IC cars will disappoint today’s heroes. Today, technology has advanced to the point where software controls various functions and features with multiple levels of redundancy, ensuring reliability and efficiency.
Affordability – Systems and engineering at scale do not fail, thanks to modern quality assurance and various reliability checks, as well as redundancy. The idea behind modern systems is to utilise available technology to reduce errors to a negligible level, reuse systems to minimise costs, and thereby make the product affordable to all.
How is iRasus helping achieve the above for the EV industry? iRasus is unique in taking a software and AI-first approach. It works with all kinds of Systems and Hardware to make it simple for all stakeholders, ensuring interoperability, ease of use, and thereby reducing friction for all stakeholders within the system.
First and foremost, iRasus works with all stakeholders in the ecosystem. Our customers include Battery Manufacturers, OEMs, Fleet Operators and Finance Companies (who finance the Vehicles).
The first approach is to ensure that data is available from the core systems and their adjacencies, i.e., Battery, Chargers, and Motors.
The battery accounts for 50% of the value of an electric vehicle and has the most profound impact on multiple aspects of the vehicle’s performance. A thorough understanding of the Battery helps in solving the fundamental problems facing all fleet users.
The full benefit of the above models would be enabled when the entire Data Acquisition, Data Processing and Data Analysis Layers are enabled. Some key points for enabling the use of AI and Intelligence in Batteries are as follows.
Connected First
The first step is to have a connected First approach. All vehicles and Batteries today are smart first and connected first. A Smart Battery Management System (BMS) ensures that data from the Batteries is available every second. Hundreds or thousands of data points are streamed per second, depending on the vehicle’s size and the configuration of the available batteries. Our platform decodes the streams of data at high frequency, ensuring every single byte of data from the Battery and Adjacent systems is available for analysis.
If the system is not connected, no amount of edge-level redundancy is enough to monitor actual on-field performance. No amount of engineering can replicate actual on-field scenarios and what we call edge or corner cases —i.e., scenarios that are not possible for human designers to envision.
Building Charts / Patterns
The data received needs to be available in the form of various Charts and Dashboards. These charts and dashboards serve as the foundation for real-time analysis and decision-making. One of the basic charts that are built involves creating a fundamental analysis that plots various charging and discharging parameters, such as voltage, Current, and Cell Temperature. Each of these parameters, along with its corresponding chart, helps the system identify outliers. Each outlier helps in Operations planning. Imagine an electric Bus fleet operator now able to examine each outlier and determine the outcome of each one through proactive planning and maintenance.
Fault Management and Fault Prediction
Battery Management System-generated faults and Algorithmic faults are crucial to understanding what is going on in a Battery-Operated System. The BMS continually generates various types of Fault alerts that are preconfigured and determined by the BMS. These need to be logged and categorised in terms of their severity.
Faults with higher Severity could trigger a standard Operating Procedure (SOP) that focuses on addressing the issues before they become Catastrophic failure. One of the simplest fault codes is over-voltage, which, if consistently observed, could indicate overcharging, a faulty battery management system (BMS) reading, or Wiring/Installation issues.
iRasus also works around developing System Generated Faults. These are faults which. Search for Patterns in the data to determine a potential fault.
Find the root cause of faults through correlation of different input data (something similar to a multivariate attribution model).
The above processes enable the use of AI across various battery storage applications.
AI applications in battery storage from reactive to proactive
With today’s AI and machine learning models for battery data, the above applications can be developed to drive electric vehicles, offering an envelope of operations that is Safe, Reliable, and Affordable. It’s only a matter of time before more and more Systems adopt Battery storage, and the need for AI-based models will be felt to use real-time data and make these Systems SAFE, RELIABLE and AFFORDABLE.
