Astrology is made possible with the best in artificial intelligence as it provides incredibly personalized insights from data at levels and with detail that ordinary astrology doesn’t. AI-powered astrology uses concepts like machine learning, neural networks, and natural language processing in analyzing vast streams of data- planetary data, user input, and behavior patterning, in real time-to come up with personalized horoscopes, birth chart analyses, and compatibility testing. These tools adapt their output to user feedback and preference for increasingly relevant and accurate prediction. Features include instant birth-chart generation, predictive analytics to forecast future life events, multilingual, and an interactive conversational interface for intuitive engagement. Automated in very complex calculations and predictive modeling, astrology has become closer to humanity.
Astrology enthusiasts seeking AI-powered natal chart readings, horary astrology, and personalized life insights.
AstroGPT – Best AI tools for Astrology
AstroGPT is the astrological AI tool of the future and the present in 2025, armed with the heritage of old Vedic wisdom wedded to futuristic intense artificial intelligence. Instant personal astrology readings will be available through birth charts-informing the positions of planets at the time of birth. Every reading will cover love, career, finance, and health. Main specialties are in the domain of real-time, user-interactive guidance; compatibility checks; and personal questions made possible for customized advice. Indeed easy to use for a complete beginner, but has great attractions for the most advanced user of astrology. It holds a strong position as one of the best candidates for deep self-awareness and cosmic orientation.
Pros
Personalized astrological predictions
User-friendly interface
Astrology specific learning resources.
Cons
Tendency towards misunderstanding
Highly dependent on the user’s input of correct information.
Pricing
Plan
Pricing
Standard
$5 one time fee
Pro
$10 one time fee
Ultra
$25 one time fee
KundliGPT
WEBSITE
kundligpt.com
Rating
4.5
Free Trial
Yes
Best For
Astrology enthusiasts seeking Vedic chart analysis, personalized horoscope Q&A, and remedies via an AI chatbot.
KundliGPT – Best AI tools for Astrology
At the very forefront of AI astrology tools is KundliGPT, which integrates the age-old wisdom of Vedic astrology with cutting-edge artificial intelligence to provide personalized astrological insights. Just feed in the birth details, and the system conjures the instant, personalized horoscopes that buttress guidance on career, relationships, health, and finances. Some of the notable features include AI-enabled conversation, multinational language support, comprehensive life insights, and easy-recommendations. This should satisfy the skeptic and the enthusiastic astrology follower and allow simple and real-time answers accessible without advanced knowledge of astrology. Its easy, user-friendly interface and immediate response make it a popular option for anyone seeking astute cosmic advice based purely on data.
Pros
Instant, individualized astrological readings
Interactively directing through conversational AI
Multi-lingual support
Cons
Accuracy not guaranteed
Not human-personalized for deeper queries
Pricing
KundliGPT offers custom pricing; contact them for a quote.
Astrology enthusiasts seeking AI-powered Vedic birth chart readings, horoscope insights, and interactive chat with virtual astrologers.
AstroSage AI – Best AI tools for Astrology
AstroSage AI is a leading astrology platform commanded by AI technologies wherein ancient Vedic knowledge is blended with state-of-the-art artificial intelligence techniques for rendering extremely personalized and accurate astrological insights. The creation of AI-generated Kundli (birth chart) is done in real-time and is instant; horoscopes are realized in real-time alongside planetary updates, and consultations with AI astrologers are interactive. Other facilities furnished by AstroSage AI include important Vedic astrology tools such as the KP system, Lal Kitab remedies, horoscope matching, divisional charts, and predictive analytics delivered through daily, most-of-the-time, and annual forecasts. Multi-language support with cloud storage of charts makes astrology global, accessible, reliable, and convenient to millions of users worldwide.
Pros
All traditional Vedic astrology-based features and remedies
Interactive AI astrologer consultations available 24/7
The live status of planets and Panchang updates
Cons
Accurate birth details for the best results
Advanced features are locked in the premium plans
Pricing
AstroSage AI offers custom pricing; contact them for a quote.
Omaveda
WEBSITE
www.omaveda.com
Rating
4.5
Free Trial
Yes
Best For
Users seeking AI-powered Vedic astrology tools for birth chart analysis, compatibility, Vastu and spiritual insights.
Omaveda – Best AI tools for Astrology
Omaveda is the new cutting edge of AI astrology with a flavor of the pure Vedic heritage and the advanced artificial intelligence providing instant and personalized astrological predictions. It is a distinguishing feature of the platform’s capability to analyze very complicated birth charts on the fly, throwing extremely fresh light on career, relationships, health, and spiritual growth. Significant attributes include AI-driven Kundli generation, astrological specialists across various life domains, chat-based interactive delivery for instant access to queries, and multi-language support. Intuitive interfaces, continuous learning algorithms, and availability anytime and anywhere bring astrology closer to everyone, regardless of whether they know it all or none of it.
Melooha is regarded as one of India’s top-notch AI-based astrology platforms, where the ancient Vedic principles right through the latest AI can deliver hyper-personalized guidance. It makes use of the user’s specific birth details to generate personalized insights on career, relationships, health, and personal growth. Apart from this, it allows real-time Q&A with a fast response time, daily personalized forecasts, compatibility checks, and multilingual support; all of which uses a robust astrological corpus and continuous learning algorithms. It makes astrology user-friendly, credible, and actionable at life level events in one’s life to help one’s informed decision-making process and deeper, dynamic, data-driven analytics of self through the cosmos.
Pros
Hyper-personalized recommendations
Instantaneous interactive response
Multi-lingual and international
Cons
Advanced features are available only on paid plans
Privacy Concerns
Pricing
Check the App Store/Play Store
Ask the Oracle
WEBSITE
www.asktheoracle.io
Rating
4.5
Free Trial
Yes
Best For
Individuals seeking a free AI-powered divination platform offering astrology, tarot, numerology, dream interpretation, and more.
Ask the Oracle – Best AI tools for Astrology
Ask the Oracle is among the most popular AI astrology portals today using a mix of time-tested mystic practices with the best of modern AI for individualized spiritual guidance. Users would receive personalized horoscopes, dream interpretation, tarot readings, and numerological insights according to individual parameters as well as the details of one’s date of birth. Major features include interactive oracle prediction-compatibility test, real-time responses, and friendly GUI which brings astrology to everyone-from amateur users to seasoned enthusiasts. It’s a self-discovery, relationship advice, and sometimes a daily decision-making for modern seekers into action to make universal wisdom available for today’s structures.
Pros
A gamut of services, astrology, tarot card reading, numerology, dream interpretation, etc.
Easy user interface
Quick answers whenever there is something very urgent.
Cons
Limited human touch
Reading may appear to be too generalized.
Astroficial
WEBSITE
www.astroficial.com
Rating
4.8
Free Trial
Yes
Best For
Users seeking AI-powered Vedic astrology via chat: instant Kundli readings, daily insights, compatibility analysis, and personalized remedies.
Astroficial – Best AI tools for Astrology
Astroficial joins the rank of maybe the best AI-powered astrology platforms… combining ancient Vedic wisdom with top-notch artificial intelligence to provide immediate personalized cosmo guidance. Users receive individualized horoscopes, well-elaborated birth chart interpretations, and workable advisories on their partners, careers, health, and self-grooming. Quick consultations, perfect planetary homework, personalized alerts for major transits, and uncomplicated usage, irrespective of users being novices or experts in astrology, characterize the system. It would ensure privacy and ofrecer very regular non-biased readings, thus lending itself to making the study of astrology more achievable, inexpensive, and credible to everyone willing to seek guidance and self-discovery in their everyday lives.
Pros
Specific, made-to-order predictions.
Instant consults any time and anywhere around the globe.
Guaranteed Privacy
Cons
Limited Emotional Range
Generic advice for complex subjects
Pricing
Plan
Pricing
Vedic Sage
$0.57
Vedic Sage 2.0
$1.73
AstroNidan
AstroNidan – Best AI tools for Astrology
AstroNidan is an AI-based astrology company that uses ancient wisdom from the Vedas combined with modern technology cutting-edge approach to create hyper-personalized and accurate astrology predictions. The platform analyzes detailed birth charts using real-time planetary data and advanced analytics and issues relevant predictions related to careers, relationships, health, and finance. Major highlights include instant Kundali generation, detailed dasha analysis, compatibility checks, and personalized forecasts. Another thing that distinguishes AstroNidan is that it stands tall in the realm of modern-day astrology as an informative platform seeking to empower people with knowledge useful to themselves, irrespective of their astrological expertise. These advanced features hence ease the work of an expert astrologer.
Pros
User friendly
Real-time updates
Privacy and ethics
Cons
Requires accurate birth details
Subscription needed for advanced reports
Pricing
Plan
Pricing
Pro User
$6/month
Elite User
$10/month
The Pattern
AstroNidan – Best AI tools for Astrology
The Pattern is, arguably, the best AI-powered astrology platform, integrating astrological analysis with psychological aspects for self-discovery and relationship analysis purposes. This platform employs advanced algorithms and real-time planetary data to provide very personalized readings: much more than just horoscopes, focusing on life cycles, emotional patterns, and compatibility with others. Some of the most important features include: daily, personalized updates; in-depth analyses of relationships; interaction with the community; and simple education about astrology for newbies. As the site claims, modernity in design and user interface, coupled with progressive emphases on self-discovery, arms The Pattern with an absolutely unique approach to its data-driven cosmic guidance for seekers in this new age.
Pros
Interactive social features to be shared enjoyed as a community experience.
Educational and astrology 101 lessons for beginner learning.
A modern sleek user interface with ongoing updates.
Cons
The user interface can be too much or overwhelming for a new user.
Privacy issues mainly concern data collection and usage.
Pricing
Check the App Store/Play Store
HiAstro
HiAstro – Best AI tools for Astrology
HiAstro is an innovative astrology platform that uses artificial intelligence to provide on-demand personalized guidance to those seeking clarity in various aspects of life. It intelligently combines the best offerings of modern technology in artificial intelligence with deep Vedic astrology, therefore enabling it to deliver live answers for love, career, marriage, finances, or spiritual growth. Key features include a chat interface, automated birth chart generation using AI, daily and yearly compatibility analysis, and safe and confidential consultations. HiAstro offers multilingual support and a 24/7-online presence, making astrology more accessible, actionable, and customized for every individual, whether they be a novice or a seasoned aficionado of astrology.
Pros
Timely delivery and personalized AI insights and predictions
Free basic consultations and horoscopes
Secure user data
Cons
Less feature-sophisticated compared to other platforms;
Lacks professional polish on AI development.
Pricing
HiAstro offers custom pricing; contact them for a quote.
Conclusion
The transformative power of artificial intelligence on astrology has changed the whole aspect of giving a person guidance about the cosmos. Where precision, accessibility, and engagement are concerned, it has reached a level that becomes enjoyable for the user anywhere in the world. The highest astrology sites harness the power of AI that employs advanced algorithms for analyzing extensive astrological data, interpreting birth charts, and providing hyper-personalized horoscopes and compatibilities in real time. Some of the features of these tailored tools include a user-friendly interface, multilingual support, mood tracking and predictive analytics, and instant consultations, all aimed at ensuring both beginners and enthusiasts get value for their involvement when they explore their astrological profiles.
AI astrology uses artificial intelligence technologies such as machine learning, natural language processing, and neural networks to analyze vast amounts of astrological data.
Is AI-based astrology accurate?
AI astrology platforms provide highly personalized and data-driven insights. While accuracy depends on the quality of user input (e.g., correct birth details).
Do astrology really works?
There isn’t an exact solution to the question. It might work in certain instances, and not be effective in others. Astrology is basically a prediction of your future by studying celestial bodies such as the planets and stars, and their motions.
With immediate effect, Air India would cut its international wide-body flight operations by 15% “at least” till the middle of July. The airline uses its wide-body aircraft to run over 70 foreign flights every day.
Due to a number of variables, such as the closure of numerous nations’ airspace, longer travel times to and from the West, and extra scrutiny of Boeing 787s following the AI 171 incident on 12 June, there are fewer twin aisles available.
Between June 2 and June 17, AI operated 462 flights on its wide-body fleet of Boeing 787s, B777s, and Airbus A350s while cancelling 83 flights during that time. This indicates that, to the inconvenience of passengers, 15.2% of the 545 scheduled flights were cancelled.
AI has thereby reduced wide-body flights by 15% by using that ratio and matching schedules to actual flying capacity. Even though the introduction of new aircraft from Boeing and Airbus has been much slower than expected, AI has overextended itself in the last two years in terms of crew and equipment by drastically increasing flights.
Therefore, if an aircraft was grounded or delayed, it affected the flight it was scheduled to conduct next. Since the DGCA ordered additional checks of B787 Dreamliners last Thursday, this has gotten worse.
Enhanced Safety Check on Boeing 777 Fleet
In a statement released on June 18, AI stated that the 15% reduction essentially increases the number of reserve planes available to handle unforeseen interruptions and will help it guarantee operational stability, improve efficiency, and limit passenger discomfort.
The airline has said that it will conduct more thorough safety inspections on its fleet of Boeing 777s. Even if the capacity reduction occurs during the busiest travel season, the airline will at least be able to notify customers in advance that their flights would be cancelled and use AI to assist them in finding other arrangements.
According to AI’s statement, the investigative authorities are still working to determine what caused the (AI 171) accident. The DGCA had ordered AI’s fleet of B787-8/9 aircraft to undergo “enhanced safety inspections”.
Inspections on 26 of the 33 B787s have already been finished and are approved for service; the remaining B787s will undergo inspection in the next several days. The fact that 26 aircraft have received clearance demonstrates our commitment to safety protocols.
Ongoing Middle East Situation Also Adding Pain to the Agony
The statement also stated that AI’s top priority is still ensuring the safety of its passengers, crew, and aircraft, and it will continue to work with authorities to do so.
AI added that there have been some disruptions in its international operations over the last six days, resulting in 83 cancellations. This is because of the geopolitical tensions in the Middle East, night curfews (at airports abroad), the continuous enhanced safety inspections, and the necessary caution being taken by the engineering staff and Air India pilots.
AI promises to let passengers know ahead of time and try its best to get them a seat on another aircraft. Additionally, passengers will have the option of receiving a complete refund or rescheduling their trip at no additional cost.
Myntra has gone a long way from its humble beginnings as an eCommerce platform for personalized gift items to become the premier online fashion retailer in India. Throughout its history, the company has never compromised on providing clients with the highest quality, thanks to its brilliant business methods. Myntra is one of the most prominent names in the fast-growing eCommerce industry, which has its share of innovators and industry standards-setters. Imagine a society where clothing is more than simply a means of transportation; it is a means of self-expression via style and self-assurance. Myntra is more than an online store; it’s a place where style can be expressed. Thanks to its vast selection of brands, styles, and trends, Myntra has revolutionized the way we view and enjoy fashion.
Through this article, we will touch on the business model of Myntra and will find out how it is earning money and churning its yearly profit through its revenue model.
In 2007, Vineet Saxena, Mukesh Bansal, and Ashutosh Lawania established Myntra. The three of them saw a niche in the market for customized presents and set out to fill it. After seeing the potential in the fashion and lifestyle area, Myntra swiftly expanded from its initial platform for personalized gift products. The organization shifted its emphasis in 2011 to establish itself as a premier online destination for fashion products. Myntra, the Bangalore-based company is worth over a million dollars because of its extensive presence across India.
Fashion eCommerce Market in India
Myntra Business Model
As an online marketplace, Myntra facilitates the sale of fashion items by third-party vendors. Revenue for the firm comes mostly from the transaction fees paid by suppliers since it is a marketplace service provider. Logistics, advertising, and consulting are some of its other revenue generators. Products sold by Myntra under its brand are also available for purchase.
Myntra Business Model Canvas
Myntra Business Model Canvas
Key Partners
Fashion and lifestyle brands (e.g., Levi’s, H&M, Biba, Nike, Mango)
Third-party vendors and sellers
Flipkart (parent company)
Logistics and delivery partners
Advertising and promotional partners
Key Activities
Operating the online fashion marketplace (website and mobile app)
Managing seller/vendor onboarding and transactions
Handling logistics, warehousing, and last-mile delivery (e.g., Myntra JIT, M-Direct)
Running ad campaigns and customer acquisition strategies
Developing technology features like AI personalization and AR trial rooms
Value Propositions
Wide range of branded fashion and lifestyle products
Seamless and user-friendly online shopping experience
Fast and reliable delivery options
Exclusive brand collaborations and collections
Personalized recommendations powered by AI
Customer Relationships
App-first user experience with smooth navigation
Customer support and service assistance
Loyalty programs, discounts, and offers
Personalized shopping based on behavior and preferences
Customer Segments
Youth aged 18–34 years
Urban, fashion-conscious online shoppers
Buyers looking for both budget and premium fashion
Customers who prefer convenience and trend-driven options
Key Resources
E-commerce platform (app and website)
Strong logistics and fulfillment network
Partnerships with over 6,000 brands
In-house tech team and customer service
Marketing and sales teams
Channels
Myntra mobile app (primary channel)
Myntra website
Digital marketing (SEO, social media, influencers)
Cost Structure
Logistics and delivery operations
Platform development and maintenance
Employee salaries and vendor payouts
Advertising and promotional costs
Warehousing and tech infrastructure
Revenue Streams
Commissions from sellers
Delivery/logistics income
Advertisement fees from brands
Sales of Myntra-owned private label products
A customer-centric strategy, collaborations with fashion brands and designers, and investments in state-of-the-art eCommerce technology are all parts of Myntra’s business model. These methods have kept customers coming back for more. The product variety of Myntra was enhanced by collaborations with over 6,000 lifestyle and fashion companies, including Levi’s, H&M, Biba, Nike, Mango, Hilfiger, and many more.
Customers looking for both well-known brands and new trends were drawn to this variety. In 2014, Flipkart made a strategic move by acquiring Myntra for over $300 million. This merger brought together two giants of the industry. Myntra was able to tap into a wealth of new resources and experience, thanks to this partnership.
The Myntra company chose to discontinue its website in 2015 and instead run it through its mobile app. But a 10% hit to the economic model was what brought the website back from the dead. The company plans to expand into more markets. One of the leading fashion eCommerce sites in India, Myntra, offers a variety of fulfillment options. Myntra JIT and M-Direct stand out among the others.
According to a report, Myntra generated approximately US$3.9 billion in revenue during the calendar year 2023. The cumulative sales of its primary competitor, Reliance’s Ajio, were estimated to exceed US$2 billion.
Myntra Revenue 2024
Income for Myntra comes from a variety of sources. A greater sum of money is added to the company’s vault through various means, including logistics, advertisements, partnerships, etc.
Here we will discuss some of the company’s major revenue streams that help the firm generate profit.
Logistics:Myntra has established partnerships with numerous organizations to ensure the efficient operation of its logistical chain. Additionally, it imposes a delivery fee on every order. The majority of delivery charges are incurred by the consumer, and Myntra then distributes the remaining balance to the logistical company after deducting its commission. The logistical services it offered brought in INR 19,915 million in 2023.
Marketplace Services: As previously mentioned, Myntra is one of the largest fashion marketplaces in the country. The company offers a vast selection of fashion products to its consumers through both its website and app. This fashion site is the most frequently visited and charges commissions from the seller and the customer. The commissions are dependent upon the ticket size of the order and the specific product. In 2023, Myntra generated a gross revenue of INR 17,812 million through marketplace services.
Advertisement:Myntra has become a prominent and preferable location for branding and promotion due to its increasing popularity, which has expanded to the next horizon. Myntra charges advertisement fees to brands to showcase their products on the company’s website and app. In 2023, Myntra generated a total revenue of INR 5,353 million through this approach.
Myntra Revenue Breakdown | How Does Myntra Make Money
USP of Myntra
Strategic acquisitions and technology advancements have shaped Myntra’s growth trajectory to become a fashion destination. Enhancing the user experience, Myntra has also ventured into AI customization. Despite Flipkart’s 2014 $250 million acquisition, Myntra continues to function autonomously.
Young, tech-savvy people looking for colorful, on-trend clothing at affordable prices make up the bulk of its target demographic, which ranges in age from 18 to 34. From a psychological perspective, their target demographic places a premium on current trends and the ease of internet shopping.
Due to the extreme nature of Myntra’s business strategy, the company has been able to influence the fashion trend through the use of a variety of marketing methods. Myntra’s business model has seen amazing development, which has resulted in the establishment of a prominent and actively developing eCommerce sector.
FAQs
What is Myntra?
Myntra is one of the largest fashion eCommerce stores in India that deals with a wide range of fashion and lifestyle products for men, women, and kids.
What are the revenue streams through which Myntra earns money?
The main revenue streams through which Myntra earns money are logistics, advertisements, and marketplace services.
How does Myntra work?
Myntra works as an online fashion marketplace where third-party sellers list products, and customers buy them through Myntra’s website or app. Myntra handles marketing, logistics, and customer service while earning through commissions, ads, and delivery charges.
What are the strengths of Myntra?
Myntra offers a diverse product inventory with more than 5,000 brands to choose from. The company’s efficient supply network enables it to reach more than 90,000 locations nationwide. Reliable tech and user interfaces, such as visual search and virtual trial rooms powered by augmented reality. Features such as visual search and virtual trial rooms powered by digital reality provide a solid user experience.
What is business model in Myntra?
Myntra follows a marketplace business model where it connects fashion and lifestyle brands with customers through its online platform. It earns revenue mainly through commissions from sellers, logistics fees, and advertisements. Myntra also sells private label products and uses technology to enhance customer experience, making it a leading fashion e-commerce platform in India.
What is Myntra business model for seller?
Myntra’s business model for sellers is marketplace-based. Sellers can register on Myntra’s platform to list and sell their fashion and lifestyle products. Myntra provides access to a large customer base, handles order logistics, payments, and customer support. In return, sellers pay a commission on each sale, which varies by product category and pricing. This model helps sellers scale quickly while Myntra earns revenue through commissions, ads, and value-added services.
Is Myntra profitable?
Yes, Myntra generated a profit of INR 31 crore in FY24.
According to various media reports, Microsoft is planning to lay off thousands of employees, mostly in its sales business. The layoffs are anticipated to be revealed in early July as the corporation continues to restructure in the face of significant expenditures in artificial intelligence.
Following 6,000 layoffs in May and more than 300 more a few weeks later, the layoffs will be the Redmond-based software giant’s third significant employment decrease of the year.
The expected summer layoffs were initially reported by Bloomberg, and according to sources, the timing aligns with the beginning of Microsoft’s new fiscal year in July.
Sales Team to Face the Thunder Storm
The upcoming cuts will disproportionately target customer-facing roles, in contrast to prior rounds that predominantly hit software engineers and product developers.
As of June 2024, about 45,000 of Microsoft’s 228,000 employees work in the sales and marketing business. This change was hinted at by the company in April when it declared that it will outsource more software sales to small and midsized businesses to other companies.
Although sales teams will take the brunt of the cuts, a media group reported that they won’t be the only ones affected.
Microsoft Focusing More on AI
The larger difficulty tech businesses face in striking a balance between AI spending and operational efficiency is reflected in Microsoft’s layoffs. This fiscal year, the business has set aside almost $80 billion for data centre expenditures, and officials have promised Wall Street that they will keep costs under control in other areas.
At a recent internal town hall, CEO Satya Nadella told staff that the previous cuts were a “realignment” rather than a result of performance evaluations, emphasising that employees were not failing. It was about shifting into the next phase.
Microsoft frequently announces organisational changes close to the conclusion of its fiscal year, so the timing fits a pattern. Following the Activision Blizzard takeover, the business further reduced its video game sector and let off 10,000 employees in January 2023 after hiring was prompted by the epidemic.
According to media reports, Microsoft declined to comment on the anticipated layoffs, and the precise number of cuts is still being decided.
Amazon CEO Echoing Similar Thoughts on Layoffs and Adaptation of AI
Amazon has alluded to additional layoffs in the upcoming years in a recent letter to its staff. In a recent letter to his staff, Andy Jassy, the CEO of Amazon, outlined a clear vision for the company’s future.
According to the letter, there will be significant changes in the workforce as a result of the increased emphasis on artificial intelligence (AI), including possible cutbacks in corporate employment responsibilities.
Jassy underlined how AI is used throughout Amazon’s extensive operations, pointing to its use in Alexa, shopping features, and internal operations. He described generative AI as a “once-in-a-lifetime” technical development that may open up new opportunities for businesses and consumers alike.
Accurate treatment needs accurate diagnosis. Diagnosis is the first step towards curing disease or disorder. The need for labs is increasing day by day as the number of patients and life-threatening diseases are increasing. The availability of medical diagnostic centers in all parts of the nation is very important. This is a great opportunity for someone who wants to start a medical diagnostic center.
The global medical diagnostic centre business services market is big and growing fast. In 2023, it was worth $211.27 billion and is expected to reach $449.78 billion by 2033. This means it could more than double in the next 10 years. The market is growing at an average rate of 7.9% each year from 2024 to 2033. This shows that more people are using medical tests and services around the world. Starting a diagnostic center business requires proper planning, investment in equipment, and meeting all regulatory requirements. Before starting operations, it’s important to understand all diagnostic centre requirements, including licenses, equipment, trained staff, and proper infrastructure.
Growing Demand: More people now focus on preventive care due to rising cases of cancer, diabetes, and heart disease.
Health Awareness: Early detection and regular health checkups are becoming a priority, leading to higher use of diagnostic services.
Stronger Economy: With more middle-class families and higher incomes, spending on health is increasing.
Better Insurance: Wider health insurance coverage is making diagnostics more accessible to the public.
COVID-19 Effect: The pandemic showed how important testing is, pushing more demand and lab expansion.
Tech Upgrades: New tools like molecular diagnostics and genetic testing are making tests faster and more accurate.
AI and Automation: Labs are now using automation and AI to speed up processes and improve results.
Home Testing Trend: The rise of telemedicine and home care has boosted demand for at-home test kits and mobile labs.
Improved Standards: Big diagnostic chains are bringing better quality, consistency, and trust to the industry.
What’s Ahead: With growing focus on health and wellness, the diagnostic market in India will continue to grow in the coming years.
Types of medical tests performed in diagnostic center
Clinical pathology – Tests are performed on blood to identify the presence of disease-causing organisms.
Bio-Chemist – a laboratory that analyses body fluids such as urine and blood
Radiology – Medical tests using imaging techniques such as CT scan, x-rays, MRI, PET, and ultrasound.
Steps Involved in Starting Diagnostic Centers
Steps Involved in Starting Diagnostic Centers
Registration and Licenses
Creating a strong diagnostic centre business plan is essential for setting up a successful and profitable healthcare venture. The first step towards starting your medical diagnostic center is to get your business registered and acquire licenses in order to earn credibility. The medical industry is all about safety and hygiene. There are many rules and regulations to ensure the same. Following those rules will increase credibility, gain customer trust and satisfaction. To get your test reports accepted at hospitals and nursing homes, a license is required.
Getting registered:
Trade license (Shop Establishment Act) – At nearest Municipality or Panchayat office
Clinical Establishment Act
Biomedical waste disposal body
For clinical establishment act Biomedical waste disposal body you can apply online on their respective websites.
The license required for diagnostic centre are as follows:
Accreditation from National Accreditation Board for Testing and Calibration Laboratories (NABL) – This license is optional, it is applicable or large center only.
Accreditation from Good Clinical Practices (GCP)
Waste generation approval from the pollution board in your state
Fire Department NOC
Municipality NOC
Qualification Requirement
You must be a qualified pathologist and must have the required license to practice from the Medical Council of India. You will require a biochemist, pathologist, and microbiologist. Lab technicians must have a Diploma or Bachelors’s in medical lab technology.
The setup cost of the lab purely depends on the service offered and the investment you make. A good business plan is necessary to grow your business. As normal lesser investment then lesser will be the number of patients for whom the service offered. If there is more investment and most importantly that spend adequately on infrastructure, staff, machinery, and software tools the higher will be serviced, and the higher will be the incoming and outgoing of patients from your lab. Here we understand that the most important five parameters like infrastructure, space. staff, equipment, and software tools which decide the total entire setup planning and organization.
Choose Your Location
After planning your setup, the next important thing when starting a diagnostic clinic in the Philippines is choosing the right location. If you’re the only clinic in the area with complete services, many people will come to you. But it’s also a good idea to open your clinic near a hospital or other clinics. This way, you can attract patients who are looking for better services than what others offer. Your location can help bring in more customers.
Infrastructure Requirement
The setup was due to give focus on the infrastructure of the lab because it may help staff work efficiently without any disruption. There should be a very clear layout planned for various rooms and treatment areas so that all the planned activities of each department are done smoothly. There must be the availability or accessibility of various services of the lab should be well communicated to the patients who visit the lab for tests.
The other most important thing is that the level of cleanliness should be always kept high. As this relates to the medical activities, there may be some minor deviation from healthy surroundings which will lead to serious problems for both the patients and the staff working there.
Some facilities are necessary:
Clean restrooms
Waiting area
Blood collection lab
Lab equipment
Processing
Examination
Storage and waste disposal
Wheelchairs
Other basis elements of hospital
Diagnostic center and work process
Hiring Staff
Any organization is nothing but a reflection of its staff. You will need a highly-skilled team of professionals. Doctors, nurses, technicians, pathologists for the success of your pathological center. The staff who is selected to work in the lab must have standard qualifications for respective designations. The recruiting process must go with various rounds if screening and the final resulting staff are efficient enough o handle the complex problems in the medical field.
The lab technicians who are appointed must have enough control and knowledge over the machines used in the lab. They should be provided with training and induction programs during the initial stages of their appointment.
The work and other operations of the lab will be achieved well if the training is given properly. The staff who are regularly working in the lab must be vaccinated with necessary medicines to protect them from the communicable diseases of the patients.
The staff who are appointed must be assisted by a medical representative who will perform the activation of updating the staff with changing techniques. The medical representative will be informing you and the staff regularly about the dynamic conditions in the medical field. Innovations, new medicines, and new techniques will be informed so that you make necessary changes in the methods of finding results.
Space should be able to accommodate at least 100 patients. Patients should not be left to merge and sit together or have a congested environment due to insufficient space. Space planning is necessary to place things right at their place. Clubbing to two or more departments performing various activities should not happen possibly that may give misplaced results or any undesirable condition.
Software Tools
To set up a modern and hi-tech lab everything becomes computerized. This helps in working in an organized manner. This will eliminate errors in results and will be an efficient time-saving opportunity. Having a record of their medical history will be possible with strong software tools and staff with adequate knowledge in this field. Diagnosis will also require efficient systems and programming to arrive at the results.
Here is a list of modern software that helps in lab management:
Thinklab – it is an easy-to-use software that keeps a track of medical records, scheduling & appointments, specialization based EMR, prescription management, case-based tracking, billing, inventory, analytics & MIS, alerts and notification, private chat, etc.
ThinkWide– A fully automated laboratory solution that helps in the supervision of nursing homes, polyclinics, medical shops, pathology, and radiology labs.
Indian Diagnostic Industry – Market Structure
Equipments
The equipment required for the pathology lab has a different range of items. The smartest way to purchase them all by having a checklist otherwise you might miss one or two important items. If your lab is short of necessary equipment then it will be rated as low. Having a various range of testing tools is the only way to make your lab more productive for the patients coming. We all know that the basic expectation of any patient will be the availability of all the required services in one place. From this, the most important part is the safety aspect of the purchased equipment. It is a better option to carry out preventive maintenance, than breakdown maintenance.
Some of the most important equipment needed in a pathology lab are as follows:
Making locals aware of your services is another big task. A good marketing plan ensure an increase in awareness about services provided by your lab. By implementing a good strategy, you can attract more patients to your lab. In today’s modern world everything and everyone is connected to the internet. Generally, people rate the medical sector on the basis of services provided.
Having tie-ups with hospitals will be a very effective method of marketing.
Tie up with hospital or organization for mass checkup of locals provided at little lower costs.
A Functional Website
Facebook and Other Social Media
Search Engine Optimization of your website
Word of Mouth and Internal Marketing
Automate your Operations
FAQs
How to open diagnostic centre in India?
For starting a diagnostic center, you will first need to register your business and get required licenses. There are many rules and regulations in India for starting diagnostic center. You will need to follow all the rules and laws to gain credibility, customer loyalty, satisfaction, and results acceptance at hospitals and nursing homes. Hire qualified staff and find a right location for your business. Plan and design space to keep patients comfortable and at a safe distance. Make a good plan and you are all set to launch your diagnostic center.
License required for diagnostic center
Accreditation from National Accreditation Board for Testing and Calibration Laboratories (NABL) – This license is optional, it is applicable or large center only.
Accreditation from Good Clinical Practices (GCP)
Waste generation approval from the pollution board in your state
Fire Department NOC
Municipality NOC
Marketing plan for Diagnostic center
Your product should speak for itself. Keep your customers satisfied with good services and they will be spreading word of mouth for your business. Also technology will be very helpful in this context. You can increase your reach using SEO and digital media.
Having tie-ups with hospitals will be a very effective method of marketing.
Tie up with hospital or organization for mass checkup of locals provided at little lower costs.
A Functional Website
Facebook and Other Social Media
Word of Mouth and Internal Marketing
What are the requirements to open a diagnostic centre?
To open a diagnostic centre, you need medical licenses, certified staff, quality equipment, proper space, and government approvals.
What are the documents required for diagnostic centre?
Documents required for a diagnostic centre in India include a trade license, pollution control certificate, lab registration, NOC from the fire department, and approval from local health authorities.
What is diagnostic center setup cost in India?
The diagnostic center setup cost in India can range from INR 15 lakhs to INR 1 crore or more, depending on the size, location, and type of services offered. Basic pathology labs cost less, while centers with advanced imaging like MRI or CT scans require higher investment.
What is the qualification required to open a pathology lab?
To open a pathology lab in India, you typically need a pathologist with an MD or DNB in Pathology. Additionally, you must have qualified lab technicians (DMLT/BMLT) and appropriate licenses from health authorities like the Clinical Establishment Act and local municipal bodies.
The Securities and Exchange Board of India (SEBI) announced a number of initiatives on 18 June to promote more companies listing on the stock exchanges after reverse flipping to India.
These new initiatives lessen the burden of compliance in the stock market ecosystem, and permit increased foreign investment in government bonds.
The rule that prevents start-up founders and promoters from holding Employee Stock Options (ESOPs) and other share-based rewards when they file their draft red herring prospectus (DRHP) for a public share offering was also abandoned by the market watchdog.
While SEBI has prohibited new ESOP issuances in the lead-up to the filing, it has permitted promoters to retain existing ESOPs that were issued a year before the filing of their DRHP.
Scrapping the Rule for Compulsorily Convertible Securities
The Board also eliminated a requirement mandating investors in fully paid-up Compulsorily Convertible Securities (CCS) to retain shares resulting from the conversion of such securities for at least a year during its meeting, which was chaired by Tuhin Kanta Pandey.
According to the Board, this has prevented some investors from taking part in the public offering of the offer for sale. Companies considering reverse flipping—the practice of shifting a company’s domicile from a foreign country to India in order to allow domestic listing—will benefit from these regulatory changes.
Additionally, SEBI permitted shares owned by public financial institutions, alternative investment funds (AIFs), and overseas ventures to be included in the minimum promoter contribution needed for a public offering.
SEBI chairman Pandey stated that the regulator has established a working group to investigate the unbundling of charges by clearing corporations, despite the fact that clearing firms were not formally on the board’s agenda.
The head of SEBI stated that these fees must be revealed to investors and cannot be a “black box”.
In contrast to the previous position, when the regulator had considered separating clearing firms from parent exchanges, he stressed that the ownership structure of clearing corporations will remain unchanged.
Easing Out Other Rules Making a Wider Road For Startups
Additionally, SEBI has loosened the regulations governing the delisting of public sector enterprises (PSUs) with more than 90% government ownership. According to Pandey, the exemption will help around five listed PSUs and won’t apply to banks, NBFCs, or insurance businesses.
A distinct category for foreign portfolio investors (FPIs) to invest in government securities (gsecs) was also introduced by the market regulator. KYC rules for these investors will be eased, much like the RBI’s. Additionally, these FPIs will receive a longer period of time to notify major changes and respite from making granular disclosures.
Additionally, SEBI authorised modifications to the rules regulating angel funds, started talks on loosening accreditation, and permitted Category-I and -II AIFs to create co-investment vehicles. Furthermore, the board retracted its December 2024 ruling that mandated merchant bankers and other regulated firms divide their non-core or non-regulated activity into distinct entities.
It will be possible for merchant bankers to carry on with their operations that are governed by other financial authorities. However, if the aforementioned conduct is unregulated, like in an unlisted market, merchant bankers will have to tell their clients.
A payment plan for brokers implicated in the National Spot Exchange (NSEL) scam has also been approved by the SEBI board. Furthermore, a venture capital fund settlement plan has been unveiled.
Additionally, before the DRHP was filed, the market regulator required that the shares of several important shareholders, including senior management, be dematerialised.
The eligibility requirements for listing on social stock exchanges and other standards for investment advisors and real estate investment trusts were also loosened by SEBI. Additionally, the market regulator made disclosure paperwork easier to understand for portfolio managers.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.
Keeping fit should be the motto of every individual because that’s how one will have a healthy life. It is the most important thing for all of us not only to look better but also to feel better that will keep us away from illness and sickness.
As people are growing conscious about their health, so is the health and fitness industry. Many fitness professionals are promoting their fitness goals through online marketing to promote their fitness journey. As a result of this, there is the birth of many such health and fitness companies that are helping to live healthy lives.
Imagine you don’t want to go to the gym because of busy schedules or simply you want to have a health strategy that can help you guide you as per your body type and health requirement. Yes, it is possible to have this from the comforts of your house also. Cult.fit is one such online and offline based platform that offers preventive healthcare techniques.
Discover all about Cult.fit’s startup story, founders and team, business and revenue, funding and investors, acquisitions, and much more in this article.
Formerly known as Cure.fit or Curefit, Cult.fit is a health service provider both online and offline. The online mode offers video-based live classes on on-demand fitness, yoga, and meditation sessions as per the membership plans. Other than online mode, they also have Gyms located in various cities across many states in India.
The platform gives training on arm workouts, core exercises, aerobics, yoga, meditation, home workouts, kids exercises, and various other fitness programmes.
Cult.fit has an app that the users have to download to get access to many programs, or they can join the gym with multiple membership plans as per their requirements.
Cult.fit – Industry
The Cult.fit comes under the health and fitness industry. The most interesting thing about this industry is that the total market size of the global health and fitness industry is over $87 billion.
In India especially, the number of health app downloads have been increased. According to some reports, India topped the list of having the maximum number of health app downloads about 157%.
The covid-19 pandemic has made more conscious about health than ever before. This is giving now opening people’s eyes to a more holistic approach. It is expected that this industry will have a CAGR of 17.6% from 2022 to 2030.
Cult.fit – Founders and Team
The company was founded by two businessmen – Mukesh Bansal and Ankit Nagori.
Mukesh Bansal
Mukesh Bansal, CEO of Cult.fit
Mukesh Bansal is an alumnus of IIT, Kanpur. Born in Uttarakhand, Mukesh started his journey before starting Cult.fit. He is the man behind Myntra’s foundation, an e-commerce platform.
Mukesh has worked at Deloitte as a system analyst and a few other Silicon Valley companies like eWanted, Centrata, NexTag, and newScale. He also worked as the Head of Commerce and Advertising Business at Flipkart, after acquiring Myntra.
Mukesh is a member of Olympics Gold Quest, a non-profit organisation promoting games and sports. He has also been featured in the Best 40 under 40 Entrepreneurs by Fortune Magazine.
Ankit Nagori
Ankit Nagori, Founder & CEO at Curefoods
Born in Bihar, Ankit Nagori is currently the co-founder of Cure.fit. Besides this, he is currently the CEO and founder of Curefoods. A graduate from IIT, Guwahati, Ankit had started a social media startup ‘Youthpad’ which went on for three years.
After working at Flipkart for six years, he came up with Cure.fit with Mukesh Bansal. But later, Ankit shifted his time investing in Curefoods (part of Eat.fit) in 2020 to provide healthy diets and a cloud-based kitchen. However, he still has a stake in Cult.fit or curefit. In 2019 he was chosen by the Entrepreneur Magazine in the Entrepreneur 35 under 35 business leaders list.
Cult.fit – Name, logo, and Tagline
Cult.fit Logo
Before Cult.fit, the company’s name was Cure.fit. The reason for rebranding was the brand’s massive growth in the fitness industry which has evolved them into a new brand and a new leader in the market.
The brand’s goal was to start various online programmes with several other membership passes known as the ‘cultpass’. Under the new name, the brand aims to expand its services to the eatfit marketplace, therapy, and teleconsultations. Cult.fit goes by the tagline, “Fitness is not an option”.
Cult.fit – Startup Story
Started in 2016 by two entrepreneurs, Cult.fit is now winning the hearts of many fitness enthusiasts. When Mukesh and Ankit set out to build the company there were no other health and fitness industry.
After quitting Flipkart, the duo who are both fitness freaks started to gather information and concluded that no one is paying attention to their health in a proactive manner.
They found that people are not at all serious about fitness and visit doctors only when an emergency happens. In India, chronic diseases are among the top leading causes of death. This is what pushed Mukesh and Ankit in launching a holistic approach toward health and create a platform for people where they can train and stay fit.
By applying their engineering knowledge they came up with a solution that would let people train as per their Body mass index (BMI), how much sleep per day they need, water levels, and overall activity daily.
This is how they started Cure.fit now Cult.fit. The duo managed to get some capital without an app.
In the initial days, Cult.fit used to have studios where they held Zumba classes, boxing, dancing, Yoga, and Strength and conditioning to make workouts a fun session. After having a successful offline mode, the company launched its app in 2017. Since they were in the industry first as a digital platform, a lot of customers onboarded quickly. That’s how the brand picked up and is continuing to grow.
Cult.fit – Business Model
The brand mainly operates through its online and offline modes. Their business model basically involves interactive coaching, and engagement through these two modes.
They operate by providing solutions that are seamless and end-to-end proactive health management to anyone interested to stay fit.
The brand has now restructured its business model after the Covid-19. During the pandemic, many of their centers were shut down, but that resulted in online home workouts, mental health, and well-being.
This turned the tables for them and Culf.fit started many live sessions and increased its library content. The company bought in various celebrity influencers like Yasmin Karachi Wala, Mandira Bedi, and Jonty Rodes.
The brand’s live sessions used to be free of cost but they started charging in May 2020.
Its key other business operations are
Eat.fit
The brand acquired ‘Kristy’s Kitchen’, which was a food-delivery startup. After acquiring the brand offered a subscription-based health diet to its customers.
Mind.fit
An initiative for Yoga and mental health, Cult.fit acquired the yoga studio ‘1000 yoga’ in 2017 and gave the name ‘Mind.fit’.
Care.fit
Launched Its first healthcare clinic in Bangalore in 2018.
Cult.fit – Revenue Model
The brand mostly gets its revenue from the fitness vertical, which contributed about 62.4% followed by food services which accounted for 34.5%. Its other services contributed about 3.06%.
Cult.fit – Challenges Faced
Cult.fit initially faced significant challenges on search engine optimization task centered around increasing traffic and improving the position of their center pages in order to raise awareness of their fitness centers around the country.
It was necessary to alleviate the limitations caused by pandemic-related regulations that kept people from going to exercise centers and gyms. Cult.fit took this to heart and worked hard to make sure that its facilities were visible and easily accessible, meeting the demands of people looking for fitness centers close to their homes.
However, according to the most recent information released on January 23, 2024, cult.fit has unfortunately started a cost-cutting exercise, which has led to the regrettable decision to fire between 100 and 120 staff.
This calculated strategic action demonstrates the organization’s resolve to overcome obstacles and adjust to the ever-changing fitness business landscape in the face of financial constraints and outside influences.
Cult.fit – Funding and Investors
Cult.fit has raised funds around $634.8 million in 12 rounds of funding.
Here are the funding details:
DATE
FUNDING ROUND
AMOUNT
COMPANY NAME
February 26, 2024
Series F
$10 million
Valecha Investments
November 10, 2021
Series F
$145 million
Zomato
November 03, 2021
–
$50 million
–
May 08, 2017
Series A
$3 million
RNT Capital
March 23, 2020
Series E
$75 million
Tata Digital
June 25, 2019
Series D
$120 million
Accel, Chiratae Ventures, Kalaari Capital, Oaktree Capital Management
July 30, 2018
Series C
$120 million
Accel, Chiratae Ventures, Kalaari Capital
July 04, 2016
Series A
$15 million
–
January 30, 2018
Debt Financing
$10 million
Axis Bank, HDFC Bank
December 22, 2017
–
$60 million
Brun Raschle, Endiya Partners
August 28, 2017
Series B
$25 million
–
May 08, 2017
Series A
$3 million
RNT Capital
July 04, 2016
Series A
$15 million
–
Cult.fit – Financials
Cult.fit Financials
FY24
FY23
Operating Revenue
INR 927 crore
INR 694 crore
Total Expenses
INR 1,563 crore
INR 1,493 crore
Profit/Loss
Loss of INR 534 crore
Loss of INR 534 crore
Cult.fit – Financials
Expenses
Cult.fit reported a 33.6% increase in its operating revenue of INR 927 crore in FY24 compared to INR 694 crore in FY23. Revenue from fitness subscriptions, including flagship services like Cultpass and Cult.fit centers and platform services, accounted for 72.3% of the total revenue which increased by 46.6% to 670 crore. The sportswear and fitness equipment segment, operated under Cultsport and other operating services, contributed INR 257 crore. Cult.fit reported a 62% decline in other income to INR 100.45 crore in FY24 from INR 265.36 crore in FY23 due to a plunge in Miscellaneous income which the company has not disclosed. However, Cultfit’s total income stood at INR 1,027 crore in FY24.
EBITDA
Employee benefit expenses contributed INR 324 crore, including INR 236 crore in salaries, and INR 57 crore in employee share-based payments. While the cost of materials for Cult.fit grew by 19.6% to INR 396 crore in FY24.
Its advertising cum promotional cost grew by 40.3% to INR 188 crore in FY24 while legal costs saw a surge of 57% to INR 124 crore. Information technology, traveling, and other overheads took the overall cost up by 4.7% to INR 1,563 crore in FY24 from INR 1,493 crore in FY23.
EBITDA FY24-FY23
FY24
FY23
EBITDA Margin
-17.38%
-22.8%
Expense/Rs of Op Revenue
INR 2.15
INR 1.69
ROCE
-17.4%
-21.5%
Cult.fit – Product And Services
Cult Gyms
The first three Cult Gym locations has opened in Bengaluru, according to Cult.fit, which announced that its chain of fitness centers would debut on September 7, 2021. It is anticipated that the company’s introduction of its own gym network will enable it to offer comprehensive fitness services to all of its clients.
Evolve Yoga
On September 12, 2023, Cult.fit introduced Evolve Yoga, a brand-new, revolutionary yoga style based on science that aims to improve mobility and flexibility.
Cult.fit – Acquistion
Cult.fit has acquired 14 companies to date.
Below are the details:
Company Name
Amount
Date
Gold’s Gym
–
Feb 14, 2022
OneFitPlus
–
Dec 20, 2021
RPM Fitness
–
Dec 20, 2021
Urban Terrain
–
Dec 20, 2021
FITSO
$50 Million
Nov 11, 2021
TREAD
–
Jun 10, 2021
Fitternity
–
Feb 9, 2021
Onyx
–
Jan 18, 2021
Rejoov
–
Apr 12, 2019
Seraniti
–
Nov 20, 2018
Cult.fit – Investments
Cult.fit has invested in three companies to date.
Below are the details:
Company Name
Funding Stage
Amount
Date
Sugar.fit
Series A
$10.94 million
Oct 31, 2023
Sugar.fit
Seed Round
$8.77 million
Sep 2, 2021
Cult
Venture Round
$2.40 million
Aug 24, 2016
Cult.fit – Advertisements and Social Media Campaigns
The brand has three major marketing strategies through which they advertise and create brand awareness.
Social media marketing by using Facebook, and Instagram keep its customers informed on everything about health.
Influencer marketing by signing influencers and celebrities. The brand has bought in influential people like Hrithik Roshan, Milind Soman, Tiger Shroff, Mandira Bedi, and Sindhu as well as other famous athletes.
Campaigns and other advertisements by using #fortheloveoffit and #cultlive to promote fitness and health.
The brand came up with a campaign in 2021 with the tagline “Fitness is not an option”
The brand cleverly sets the ad in the context of two Bollywood movies ‘Om Shanti Om’ and ‘Karan and Arjun’ to highlight their message about fitness and health across all walks of life. The brand wanted to attract its audience by entertainingly spreading its message.
Cult.fit – Awards and Achievements
The company has won the award for the Best Tech Startup to Work for 2021
Cult.fit – Competitors
The fitness and health industry is growing, which gives a rise to many other brands indulging in offering fitness programmes. Here’s the list of some of the top competitors of Cult.fit:
BurnAlong
Shyft
Breathe Well-Being
Anytime Fitness
MyFitnessPal
FITTR
PurpleBasil Lifestyle Solutions
EICoach
Cult.fit – Future plans
The company’s acquisition of India’s Gold Gym has given them a wide spectrum to expand their fitness programmes outside India. The company plans to always stick to its three major goals of providing best-in-class health and fitness services, that is – fitness both online and offline, diet, and mental health.
FAQs
Who is the founder of Cult.fit?
Mukesh Bansal and Ankit Nagori are the founders of Cult.fit.
When was Cult.fit founded?
Cult.fit was founded in 2016.
What is the operating revenue of Cult.fit?
The operating revenue of Cult.fit is around INR 1,493 crore as of 2023.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.
Don’t you think online buying and selling have become an essential part of our lives? It was youth and adults who initially relied on the Internet to buy products at affordable prices with amazing return policies and guarantees; it was a trend back then.
Nowadays, eCommerce websites have made online shopping a common practice for people of all ages. Flipkart is India’s most popular e-commerce website, known for its innovative business model.
Flipkart is the leading Indian eCommerce website founded by Sachin Bansal and Binny Bansal in 2007. The company is headquartered in Bengaluru, India. This Indian eCommerce store has brought a revolution to the Indian e-retail industry.
Let’s now delve into the success story of Flipkart and learn about Flipkart’s founders, its history, startup story, subsidiaries, owners, business and revenue model, and more.
Flipkart, an Indian eCommerce company founded in 2007 by Sachin Bansal and Binny Bansal, has become a household name. Based in Bengaluru, India, Flipkart has been selling a vast range of products online, similar to Amazon. Flipkart shopping offers a wide variety of products, making it a popular choice for online shoppers in India.
Its phenomenal marketing strategies have attracted the attention of retail giant Walmart, which acquired Flipkart for $16 billion in May 2018.
Along with the imposing worldwide market share that Walmart has in the retail industry, the Sam Walton-founded company is also famous for its inspirational business model.
In the initial years, Flipkart focused on selling books, but today the catalog covers categories like electronics, fashion, home essentials, groceries, and lifestyle products. More than 1 billion people have shopped on Flipkart, making the e-commerce giant the leading e-retailer in India.
Flipkart also has subsidiaries like Myntra, eBay, Ekart, Jeeves, and more. Flipkart also launched Shopsy on July 2, 2021, which is designed to behave like an app that will encourage the nation’s entrepreneurs to reap all the benefits of digital eCommerce that come their way without investments.
Today, Flipkart has over 100 million registered users, 100+ thousand sellers, and 21+ state-of-the-art warehouses.
It also boasts about 10+ million daily page visits and over 8 million shipments per month. Flipkart currently works as a subsidiary of Walmart.
The current CEO of Flipkart Group is Kalyan Krishnamurthy.
Flipkart acquired a 100% stake in Walmart India, which operates the Best Price cash-and-carry business.
Thus, we are launching Flipkart Wholesale. This step helped Flipkart strengthen its hold on the grocery, food, and fashion businesses, which are stated to be highly competitive in this dynamic environment.
The launch of Flipkart Wholesale will be initiated in August, thus piloting the services for the grocery and fashion categories.
Flipkart Wholesale Logo
“The Best Price operation will continue to run as it is. In terms of legal structure, currently, Walmart India is a separate entity within the Flipkart Group”, Said Sameer Aggarwal, CEO, Walmart India.
The role of Kirana Stores and MSMEs in India’s retail ecosystem is vital. With a focus on meeting their needs, Flipkart Wholesale is all set to widen opportunities at a significant value. By leveraging their expertise and knowledge, the team is breaking new norms and helping Indian businesses grow and succeed.
Earlier in 2018, Flipkart was acquired by Walmart for $16 billion, which was the largest online e-commerce acquisition in the world to the present. Flipkart launched its wholesale unit with a presence in the fashion and grocery categories.
“With the launch of Flipkart Wholesale, we will now extend our capabilities across technology, logistics and finance to small businesses across the country,” Said Kalyan Krishnamurthy, CEO, Flipkart Group
At present, Flipkart Wholesale will be headed by Adarsh Menon (a veteran at Flipkart). In order to ensure smooth functioning and transition, Sameer Aggarwal (CEO, Walmart India) will remain with the company for a while.
Flipkart – Industry and Target Market Size
Flipkart uses an undifferentiated targeting strategy since people of all demographies purchase items online, which are available to everyone where delivery is possible.
National and multinational e-commerce companies are giving neck-to-neck competition to each other, due to which their positioning is very important. Flipkart has positioned itself as a trustworthy and customer-friendly eCommerce brand.
The online retail industry market is of a size of around $60 billion. It is expected to reach $200 billion by the year 2026. The Indian and global e-commerce industry is on the verge of exponential growth, and the introduction of high-speed internet has fueled the process across the nation.
Before the pandemic, India was one of the most attractive eCommerce markets globally, expected to deliver a 30% CAGR over a six-year time horizon, according to a report by RedSeer Consulting.
Flipkart – Founders and Team
Flipkart was founded by Sachin Bansal and Binny Bansal in May 2007.
Flipkart Founder
Education
Sachin Bansal
Bachelor of Engineering in Computer Science and Engineering from Indian Institute of Technology Delhi (IIT Delhi)
Binny Bansal
Bachelor of Engineering in Computer Science and Engineering from Indian Institute of Technology Delhi (IIT Delhi)
Sachin Bansal and Binny Bansal – Flipkart Founders
Kalyan Krishnamurthy is the CEO of the company. He was appointed CEO of the company in January 2017, when he replaced Binny Bansal.
Sachin Bansal
Sachin Bansal is the co-founder of Flipkart. After obtaining a Bachelor’s Degree in Computer Science from IIT Delhi, Sachin started with Amazon as a Senior Software Engineer after a brief stint at Techspan. He then left his job at Amazon and co-founded Flipkart.
At Flipkart, he managed the positions of CEO and Chairman before resigning in 2018 following Walmart’s major acquisition of Flipkart, where the American multinational company acquired around 77% stakes in the Indian e-commerce company. Bansal eventually started Navi with Ankit Agarwal and is currently serving as Chairman at Navi. The net worth of Sachin Bansal is currently at $1.20 billion, as of the Forbes report of 2025.
An IIT Delhi alumnus, much like Sachin, Binny completed his Bachelor’s in Computer Science and Engineering, after which he co-founded Flipkart. Binny Bansal was the COO and CEO of Flipkart.
Sachin was the CEO since the inception of Flipkart,, and in 2016, Binny Bansal took over as CEO while Sachin Bansal became the executive chairman of the company. However, Binny also resigned from Flipkart in 2018 due to personal misconduct allegations against Flipkart.
Bansal also served as the group CEO of the organization. Moreover, Binny has also served as a board advisor at Acko, Blackbuck, GreyOrange, Udhyam Learning, and more such companies. Binny Bansal is currently serving as a co-founder and executive chairman at xto10x Technologies.
The net worth of Binny Bansal is also $1.4 billion, as reported by Forbes in 2025. Apart from serving in the SaaS consulting startup, Bansal was also on the Board of Directors of PhonePe.
Binny Bansal sold stakes worth $264 million (nearly Rs 2,060 crore) to Tencent, as per official documents checked out on June 13, 2022.
The documents revealed that the transaction had already been done in October 2021 and was shared only at the start of FY22.
At the end of the transaction, Binny Bansal was holding around 1.84% of the stakes, while Tencent was currently holding 0.72%. The Chinese tech giant is holding around 4-5% stakes in Flipkart Pte, which is the Singapore-based parent of Flipkart.
Binny Bansal has a history of selling stakes. He had previously sold stakes worth $90 million in 2019 to Tiger Global across two deals. Bansal also sold shares worth $76 million to FIT Holdings SARL, the Luxembourg entity that is owned and operated by Walmart, in the same year.
Flipkart’s SVP, Growth and Monetisation, and Shopsy Head, Prakash Sikaria, are exiting after the festival sales, as per reports dated July 22, 2022. Sikaria also headed other verticals like recommerce and travel, which will now be taken over by Adarsh Menon.
On the other hand, Flipkart Wholesale, the B2B e-commerce business of Flipkart, will be headed by Koteshwar LN. However, Flipkart has yet to decide who to appoint for the other functions that Sikaria handled.
Flipkart currently operates with an employee strength of 33,000+ employees.
The IIT-Delhi graduates, Sachin and Binny Bansal, were employees at Amazon when they began thinking of building their own company in India.
Though Sachin was an employee working with Amazon for some time, Binny was referred to join the company by Sachin, and the former appeared to be quite bored with the company.
It was like a “12 to 3 job or something” for Binny Bansal, who decided to quit the company as soon as Sachin and he emerged with the idea of establishing an eCommerce business.
Sachin and Binny started Flipkart as an online book store from a two-bedroom apartment in Bengaluru’s Koramangala area. They initially started with funding of Rs 4,00,000 from their own pockets.
When Sachin and Binny received a positive response and success in selling books back in 2007, they planned to expand to electronics as well, and by 2014, the company had become one of India’s most valuable startups by reaching a valuation of $1 billion.
When the duo founded Flipkart, online shopping in India was even a distant dream for them, but the hard work and consistency paid off and made Sachin and Binny into widely successful entrepreneurs, which placed them quite ahead in the list of the successful Indian entrepreneurs.
Flipkart – Mission
Flipkart’s mission is to provide a delightful customer experience by being the partner of choice for Indians and to create India’s most customer-centric company.
Furthermore, they also wanted to name their company in such a way that it would be suitable for a wide range of product categories that could also be expanded in the future.
Flipkart means ‘flipping things into a shopping cart’.
The logo of Flipkart was changed twice. There have been several taglines that the company has gone through on different occasions. Some of the popular taglines are:
Ab Har Wish Hogi Poori
Abhi Nahi To Kabhi Nahi
If it’s trendy, it is on Flipkart
Be Trendy, Always
Itne mein, Itnaaaa Milega
Shopping ka naya address
Ab Mehengaayi Giregi
Flipkart – Parent Organization
In August 2018, U.S.-based retail chain Walmart acquired a 77% controlling stake in Flipkart for $16 billion, valuing the company at $20 billion.
With this acquisition, Walmart claimed that the omnichannel retail sector has a huge potential for future growth.
Speaking at Retail India Summit and Expo, Walmart India President and CEO Krish Iyer claimed that
“$16 billion deal to acquire Flipkart has attracted foreign and domestic investors in country’s retail and omni-channel space. The recent investment in Flipkart shows Walmart is committed to the country. We do see a great value in terms of an omnichannel play in the whole process”
Owing to the demonetization, he said that it played a crucial role in the growth of the retail sector by structuring the economy along with the implementation of the GST.
These stakes were further increased to 81.3% towards the end of the same year. Soon after the acquisition, one of the founders of Flipkart, Sachin Bansal, left the company.
This year, Walmart invested $3.5 billion to boost its ownership of Flipkart to 80.5%. Notably, some of Flipkart’s early investors, such as Tiger Global and Accel, divested their stakes by selling them to Walmart.
Walmart Inc. is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores.
Flipkart – Shareholding
Flipkart’s shareholding pattern as of September 2024, sourced from Tracxn:
Shareholders
Percentage
Walmart
80.8%
Tencent
5.9%
CPP Investments
2.2%
SoftBank Vision Fund
1.4%
Qatar Investment Authority
0.9%
GIC
0.3%
Appaloosa Management
<0.1%
UBS
0.1%
Waverly
1.4%
Microsoft
1.2%
Gamvest
0.9%
WCH
0.1%
Pantai Remis Investment
0.1%
ESOP Management and Trust
<0.1%
Jadoff SPV 5
<0.1%
ESOP Pool
4.5%
Flipkart – Subsidiaries
The subsidiaries of Flipkart are Myntra, Mallers, eBay, Ekart, Jeeves, Mech Mocha, Upstream Commerce, Ugenie, DSYN Technologies, AdIQuity Technologies, Jabong, ClearTrip, Shopsy, Yaantra, Liv.Ai, F1 Info Solutions and Services, Fx Mart, Appiterate, ngpay, Mime360, WeRead, Chakpak, and Sasta Sundar.
Company
Acquisition/Launch Date
Yaantra
Jan 2022
Sasta Sundar
Nov 2021
Shopsy
July 2021
ClearTrip
Apr 2021
Mech Mocha
Nov 2020
Upstream Commerce
Sep 2018
Liv.ai
Aug 2018
F1 Info Solutions & Services
Sept 2017
eBay India
Apr 2017
PhonePe
Apr 2016
Jabong
July 2016
Fx Mart
Sep 2015
Ekart
Sep 2015
Appiterate
Apr 2015
DSYN Technologies
Apr 2015
AdIQuity
Mar 2015
Jeeves
2014
ngpay
Sep 2014
Myntra
May 2014
LetsBuy.com
Feb 2012
ChakPak Digital Catalogue
Nov 2011
Mime360
Oct 2011
Mallers
Oct 2011
WeRead
Dec 2010
Ugenie
Apr 2010
In 2016, Flipkart Group acquired PhonePe. However, in December 2022, Walmart-owned Flipkart and PhonePe declared a full ownership separation, with Flipkart no longer holding any stake in the payments firm PhonePe.
Flipkart works on a B2C business model i.e., a business-to-consumer model. The company initially began with a direct-consumer model, wherein it sold books and some other products.
Today, it has become a marketplace with a huge catalog of products—right from FMCG to electronics and books.
Flipkart claims it has over 80 categories and over a million sellers on board from all across India.
It is an omni-channel service provider that leveraged the same model after the Walmart acquisition of Flipkart. The company earns almost all of its operating revenues from the sale of goods. Flipkart seller login allows vendors to manage their products, track sales, and update listings on the Flipkart marketplace through their seller account.
At Recode’s Code Commerce conference, Binny Bansal, who co-founded Flipkart along with Sachin Bansal, said:
“Sometime in the future, especially with some categories, omnichannel would make a ton of sense. It is definitely something which would be there in the future.
Flipkart has seen a wide range of partnerships throughout the years it has been active. Some of the most prominent of its partnerships are:
Adani Group
The Indian eCommerce marketplace announced a strategic and commercial partnership with the Adani Group on April 12, 2021, to enhance its supply chain and logistics infrastructure.
IIM Sambalpur
The eCommerce major partnered with the Indian Institute of Management, Sambalpur in August 2021, with the aim of supporting and promoting small businesses.
Urbanic
Flipkart partneredwith Urbanic on September 8, 2021, to target young consumers across India.
Hopscotch
Flipkart started collaborating with the leading Indian kids’ fashion brand, Hopscotch on November 25, 2021, to strengthen its kids’ fashion segment.
Pocket FM
The popular audio streaming service, Pocket FM, has partnered with Flipkart on July 26, 2022, which will be a tie-up for its distribution via the famous e-commerce marketplace.
Flipkart shopping has raised $15.3 billion in funding in 29 rounds.
Below are some of the funding details:
Date
Stage
Amount
Investors
May 24, 2024
Corporate Round
$350 million
Google
Jul 31, 2023
Secondary Market
$1.4 billion
Walmart
June 13, 2022
Secondary Market
$264 million
Tencent
January 5, 2021
–
$233 million
Flipkart Pvt. Ltd
July 12, 2021
Private Equity Fund
$3.6 billion
Softbank Vision Fund, Canada Pension Plan Investment Board, GIC, Walmart
September 16, 2020
Corporate Round
$62.8 million
Tencent
July 14, 2020
Corporate Round
$1.2 billion
Walmart
December 3, 2019
Corporate Round
$28.4 million
–
September 10, 2019
Corporate Round
$217 million
Flipkart
September 4, 2019
Secondary Market
$14.5 million
–
January 16, 2019
Corporate Equity
$200.8 million
Flipkart
October 25, 2017
Corporate Round
–
eBay
September 18, 2017
Debt Financing
$133.9 million
SoftBank Vision Fund
August 10, 2017
Secondary Market
$1 billion
SoftBank Vision Fund
Flipkart’s valuation exceeded $40 billion in 2022, and it was preparing for its upcoming public listing.
Flipkart – ESOPs
Flipkart Singapore has expanded its ESOP trust. According to the reports dated March 31, 2022, the company has allotted 21,370 equity shares, the total worth of which is reported to be around $4.4 million (Rs 30.71 crore) to the ESOP trust.
The Indian e-commerce giant already boasts of having the largest ESOP pool among startups of Indian origin.
A recent Longhouse Consulting report claims that Flipkart’s ESOP pool is worth around $2.26 billion (Rs 17,000 crore). It is followed by OYO with a $1 billion pool, Zomato with $745 million, and Paytm with a $604 million ESOP pool.
Amidst a significant development, Flipkart has commenced an impressive ESOP (Employee Stock Ownership Plan) payout amounting to $700 million in July 2023, benefiting around 19,000 of its current and former employees. This move follows Flipkart’s decision to separate full ownership of PhonePe, the Indian digital payments and financial services company. Defying the trend in the current challenging funding landscape for startups, Flipkart’s generous payout demonstrates its commitment to recognizing and rewarding its workforce while also aiming to retain top talent in a fiercely competitive market.
Flipkart – Growth and Revenues
From its bootstrapped beginnings to the success Flipkart is witnessing today, it proudly talks about its success.
Though the company looked a bit shaky with the arrival of US-based Amazon in the Indian markets, the danger is no longer looming today with the assertion of Kalyan Krishnamurthy as the group CEO and the acquisition of Walmart of Flipkart.
Flipkart India is currently the leading eCommerce site in India.
The Walmart-owned Indian eCommerce company also clocked an impressive 64% market share when last recorded during the festive sales in October 2021.
2Gud RoadMap for Refurbished Products
Flipkart-owned 2Gud for the refurbished market will play a major role in driving budget shoppers to premium products. Although, with its great accreditation for shopping experience refurbished market will gain trust quickly among budget buyers and refurbished sellers.
Moreover, Flipkart will also keep a strict quality check on refurbished items so that the buyers use their products hassle-free.
However, its 10-day easy return policy will be super beneficial for the refurbished shopping market. Initially, 2Gud started the refurbished market with mobiles, laptops, tablets, smartwatches, and accessories and plans to introduce 40+ categories in the giant refurbished market “2Gud”.
2GUD has expanded its category offerings to cater to style-conscious Indians who are looking for value in 2019. Targeted at Tier II and Tier III markets, 2GUD plans to evolve from a refurbished-only platform to a complete customer offering with categories such as affordable fashion, accessories, and home.
As part of a larger strategy to expand the benefits of e-commerce to the next 200 million customers, 2GUD, which is present across 40+ categories, will now expand to 150+ categories. 2GUD is focusing on making the latest trends across fashion, home, decor, kids, and other categories affordable for the Indian consumer.
2GUD predicts that the refurbished goods market, on gaining the trust of users, would go on to become a 20 billion dollar industry in the next half-decade. To be a leader in this segment of e-commerce in India is not an easy task, given the “trust issues” that continue to persist in this part of the pie.
Recently, 2GUD upgraded its m-site, making it available as a mobile app as it looks to cater to a larger set of audiences and shoppers. 2GUD has served close to a million customers from over 3,000 cities across India and has over 1,000 registered sellers.
Officially, eBay.in ended operations on August 14th, 2018. In the meantime, eBay is all set to relaunch its platform with cross-border trade offers exclusively. The Walmart-owned company has enormous growth prospects and has been doing great in its own way.
Flipkart – Big Billion Sale Success
The delivery of around 1 crore shipments within 5 days of the Big Billion Day sale has created a lasting mark on the eCommerce industry. Flipkart has seen a 10X growth from the last festive Big Billion sale. Out of the 1 crore, around 35 lakh deliveries were via Kirana Partners. Flipkart online shopping provides a convenient platform for buying electronics, fashion, home goods, and more from the comfort of your home.
The number of crorepati sellers went up by 1.5 times, and the number of lakhpati sellers rose by 1.7 times.
In the Big Billion Days sale of 2021, over 3.75 lakh sellers joined hands to offer the best products online to their customers via Flipkart. This helped the customers save a whopping Rs 11500 crore during the “biggest Indian sale ever. The platform witnessed around 110 orders placed per second that varied across various products, including electronics, fashion, books, furnishing, etc., in its Big Billion sale of 2020.
Furthermore, the company is also seeing around 100x week-on-week growth on its social commerce model, which helps in assisted shopping and charges commission from advertisements and sellers working through its platform. This is why the company is striving to get a bigger share of the grocery ecosystem in the upcoming months.
Here are some growth highlights of the brand at a glance:
Flipkart’s valuation is $37 million as of May 2024.
Flipkart is a market leader.
It is one of the pioneering ecommerce marketplaces in the country.
Flipkart presently boasts of having more than 375K sellers/resellers.
The company is serving 160 million+ users in the country.
Flipkart – Financials
Flipkart has shown consistent revenue growth from FY20 to FY24, crossing INR 70,000 crore in FY24. However, the company continues to report substantial losses, largely due to rising operational expenses.
Particulars
FY24
FY23
FY22
FY21
FY20
Total Revenue
INR 70,844 crore
INR 56,012.8 crore
INR 51,175.7 crore
INR 43,349.1 crore
INR 34,610.1 crore
Expenses
INR 75,038.2 crore
INR 60,858.5 crore
INR 54,580 crore
INR 45,793.9 crore
INR 37,760.4 crore
Profit/Loss
INR -4,194.2 crore
INR -4,845.7 crore
INR -3,413 crore
INR -2,445.6 crore
INR -3,150.3 crore
Flipkart Financials FY24
Flipkart’s revenue grew over INR 14,800 crore from FY23 to FY24, but losses remained high at INR 4,194.2 crore, though slightly reduced compared to FY23. In 2023, Flipkart’s operating revenue was INR 55,824 crore, while its total expenses amounted to INR 60,859 crore, resulting in a loss of INR 4,897 crore. In 2024, operating revenue grew to INR 70,542 crore, and expenses increased to INR 75,038 crore, with a reduced loss of INR 4,248 crore.
Based on data received by business intelligence platform Tofler, Flipkart India recorded a 45% increase in net loss for 2022–2023 to INR 4,890.6 crore in FY23 from INR 3,371.2 crore in FY22. Consolidated sales for the Walmart-owned business in 2022–2023 were INR 56,013 crore, a 9% increase over the prior fiscal year FY22.
Flipkart Revenue Breakdown (FY24–FY23)
Particulars
FY24
FY23
Revenue from Operations
INR 70,541.9 crore
INR 55,823.9 crore
Other Income
INR 302.1 crore
INR 188.9 crore
Total Revenue
INR 70,844 crore
INR 56,012.8 crore
Revenue from operations increased by INR 14,718 crore in FY24, driven by stronger sales. Other income also rose marginally, adding to the overall revenue growth.
Flipkart Expense Breakdown (FY24–FY23)
Particulars
FY24
FY23
Purchases of Stock-in-Trade
–
INR 59,816.6 crore
Employee Benefit Expense
INR 684.4 crore
INR 639.2 crore
Finance Costs
INR 299.8 crore
INR 169.7 crore
Other Expenses
INR 74,054 crore
INR 499.6 crore
Total Expenses
INR 75,038.2 crore
INR 60,858.5 crore
Expenses surged in FY24 mainly due to a sharp rise in “Other Expenses” INR 74,054 crore, overshadowing stable personnel and finance costs.
The company’s reported expenses for the fiscal year 2024 were INR 75,038 crore, up from INR 60,859 crore in FY23. This covered expenses for things like buying trade shares, paying employee benefits, and financing-related fees.
The company started a unique feature of the value proposition by offering 24 x 7 support to the customer. Flipkart charges a certain amount or percentage of commission from the sellers, which varies depending on the type of product and the kind of sales. This may range from 5% to 20%, excluding taxes and discounts.
Flipkart Profit/Loss (FY24–FY23)
Flipkart’s net loss narrowed from INR 4,845.7 crore in FY23 to INR 4,194.2 crore in FY24 despite growing expenses, suggesting better cost absorption with increased revenue.
Quick Summary: Comparative Insights (FY24 vs FY23)
Revenue Growth: INR 14,831 crore increase in total revenue (up 26.5% YoY).
Other Income Growth: Increased from INR 188.9 crore to INR 302.1 crore, a 60% jump.
Net Loss Reduction: Reduced loss by INR 651.5 crore YoY.
Expenses Spike: Expenses grew by INR 14,179.7 crore, largely due to unclassified “Other Expenses”.
Business Implication: Flipkart’s scale-up continues with improved topline and narrowed losses, but sustainability depends on controlling other operating costs.
Flipkart – Product And Service
Flipkart some of the prominent products and services are mentioned below:
Flipkart Minutes
Over the past two months, Flipkart has shortened its delivery times in response to growing consumer demand for quick delivery in non-metropolitan areas and greater competition from quick commerce companies like Blinkit and Zepto.
Furthermore, Flipkart has started offering free same-day delivery of goods in 20 locations across a variety of categories, as per a news report from March 11, 2024.
Flipkart Labs
Flipkart Labs is one of the latest initiatives launched by Flipkart on April 28, 2022, with a view to foraying into the Web3 and Metaverse. Based in Bengaluru, Flipkart Labs aims to build an in-house innovation capability to fuel and shape the future of customer-centric e-commerce in India.
Flipkart Health+ App
Flipkart launched its new Health+ App, which will focus on empowering users with easy access to medicines, healthcare products, and services across India, on April 6, 2022.
Flipkart, the renowned e-commerce platform, introduced an app-in-app fashion segment called SPOYL on August 17, 2023, with a specific focus on catering to the preferences of Gen Z consumers. This dedicated vertical within the Flipkart app will showcase an extensive selection of over 40,000 products spanning various categories, including western wear, accessories, and footwear.
Flipkart – Investments
Being a pioneering eCommerce business that is hailed as a fast-growing company, Flipkart has seen numerous investments. Flipkart has made 35 investments, of which 30 are lead investments. The most recent investment was made on April 4, 2023, when Flipkart Marketplace raised $358.2 million.
Here’s a look at the most recent investments by Flipkart:
Company Name
Date of Investment
Amount
Funding Round
Lead Investor
Flipkart Marketplace
April 4, 2023
$358.2 million
Corporate Round
Yes
Flipkart Marketplace
September 19, 2022
$30 million
Corporate Round
Yes
Hyperface
July 13, 2022
$ 9 million
Seed Round
–
Shadowfax
July 11, 2022
$9.75 million
Series E
Yes
FinBox
June 20, 2022
$15 million
Series A
–
G.O.A.T Brand Labs
April 20, 2022
$50 million
Convertible Round
–
Flipkart Marketplace
March 31, 2022
$553 million
Corporate Round
Yes
Flipkart Health
March 31, 2022
$143 million
Corporate Round
Yes
Myntra
March 25, 2022
$116 million
Corporate Round
Yes
Ninjacart
December 12, 2021
$145 million
Series D
Yes
G.O.A.T Brand Labs
July 25, 2021
$16.72 million
Series A
Yes
PhonePe
December 14, 2020
$19.29 million
Corporate round
Yes
Universal Sportsbiz
November 6, 2020
–
Series F
Yes
Aditya Birla Fashion and Retail
October 23, 2020
$192.92 million
Post-IPO Equity
Yes
Ninjacart
October 12, 2020
$30 million
Corporate Round
Yes
Arvind Youth Brands
July 9, 2020
–
Corporate Round
Yes
PhonePe
April 27, 2020
–
Corporate Round
Yes
PhonePe
February 26, 2020
–
Corporate Round
Yes
Ninjacart
December 11, 2019
–
Series C
Yes
Flipkart – Mergers and Acquisitions
Flipkart has acquired 18 companies to date, as of March 2022. ANS Commerce was the latest company that Flipkart acquired in an undisclosed deal on April 19, 2022, in order to strengthen its eCommerce ecosystem.
From having @Flipkart as our seed investor along with Blume to now joining hands to build entertainment at scale for India – it’s been a quite a full circle. Feeling immense gratitude towards all @MechMocha team members, investors, advisors and partners. https://t.co/77bhfReGKN
Challenges have always been face-to-face with India’s most popular e-commerce player, but Flipkart has always come out victorious. One recent update has it that Flipkart and its archrival, Amazon, have been involved in alleged cases of competition law violations.
This is why CCI or the Competition Commission of India, raided a few seller offices of both Flipkart and Amazon to probe into the same after the Supreme Court gave its nod for it. The Walmart-owned company as well as that founded by Bezos were linked with multiple incidents of favoring their preferred sellers on their respective platforms.
Sushant Singh T-shirts Sales Controversy
Boycott Flipkart went trending on Twitter on July 26, 2022, after numerous Flipkart users allegedly accused Flipkart of “Cheap marketing”, when they found tees containing the image of Sushant Singh Rajput with a message that read “Depression is like drowning”.
According to these users, who were Sushant fans, these t-shirts with the message indicated that Sushant Singh died by suicide, while this has not been clearly identified. Some others also identified this thing as a “smear campaign” against the late actor.
Flipkart Subsidiary Cleartrip’s Data Breach
Cleartrip, which is owned by Flipkart now, has experienced data breaches. The company confirmed on July 18, 2022, in an email sent to its customers that the information of some of the customers was compromised, but no sensitive information was leaked.
Flipkart-owned Cleartrip has already reached out to proper authorities and would resort to appropriate legal action systematically. The acquisition of Cleartrip was via a distress sale after the startup’s growth plummeted to astonishing levels as the COVID-19 pandemic broke out. The company had earlier thrived another data breach in 2017 when a group called Turtle Squad defaced it for a few minutes.
Flipkart India competes primarily with Amazon’s Indian subsidiary and the domestic rival Snapdeal. In FY23, Flipkart showcased resilience among e-commerce leaders, securing a substantial 48% market share and effectively protecting its position.
Flipkart is significantly dominant in the sale of apparel (a position that was bolstered by its acquisitions of Myntra) and was described as being “neck and neck” with Amazon in the sale of electronics and mobile phones.
To list some of Flipkart’s competitors, they would be:
Currently, both the founders, Sachin and Binny Bansal don’t serve Flipkart anymore, but the brand continues to stand tall despite all the challenges. Flipkart has been one of the most prominent faces in the Indian startup ecosystem.
Flipkart has never been afraid of taking risks, and that is one of its key advantages. From books to electronics and household products and whatnot, it has evolved a lot in the past years and will continue to expand irrespective of the change in shareholders or competitors.
Walmart’s major investment in Flipkart means better service and market presence for the latter. Advancements in eCommerce, a wider range of products, better products, and upgraded integrations with small businesses are just a small chunk of the innovations we can expect from Flipkart in the coming time.
FAQs
What is Flipkart?
Flipkart is an Indian e-commerce company that sells a wide range of products, including electronics, fashion, and home goods. It was founded in 2007 and is one of the largest online retailers in India.
Is Flipkart the first online shopping company in India?
No, Flipkart is one of the first online shopping companies in India but not the first online shopping company in India. It was Fabmart.com, founded in 1999 by K Vaitheeswaran, which was India’s first online shopping company.
Who is the owner of Flipkart?
Walmart, an American multinational retail corporation is the Parent Organisation of Flipkart. Flipkart was founded by Sachin Bansal and Binny Bansal in 2007.
Who are Flipkart founders?
Sachin Bansal and Binny Bansal founded Flipkart in May 2007 in Bengaluru, India.
What is the Flipkart CEO’s name?
The name of the Flipkart CEO is Kalyan Krishnamurthy.
What is the origin country of Flipkart?
Flipkart was founded by Sachin Bansal and Binny Bansal and is headquartered in Bengaluru, India.
How did Flipkart start?
Flipkart was started in 2007 by Sachin Bansal and Binny Bansal, two former Amazon employees, in Bengaluru, India. It began as an online bookstore, operating from a small apartment. Their focus on fast delivery and customer service helped them quickly gain popularity, eventually expanding into electronics, fashion, and more to become one of India’s biggest e-commerce platforms.
When was Flipkart founded?
Flipkart was founded in October 2007 by Sachin Bansal and Binny Bansal.
Is Flipkart a product based company?
Though Flipkart was earlier solely a product-based company, it is now operating as a product and services-based company.
What is the tagline of Flipkart?
“Ab Har Wish Hogi Poori” is the tagline of Flipkart.
Where is the headquarters of Flipkart located?
The Flipkart headquarters is in Bangalore, India.
What are Flipkart products and services?
Flipkart was earlier solely an eCommerce operator that offered a wide array of products from home essentials to electronic gadgets to groceries and more. However, with the latest introduction of the cleaning and repairing services, Flipkart has already started its foray into the at-home services segment, to rival Urban Company.
Who is Flipkart owner name and country it originated from?
Flipkart is owned mainly by Walmart Inc., a U.S.-based retail giant that acquired a majority stake in 2018. The company is officially registered in Singapore but operates primarily from India, where it was originally founded.
Shraddha Kapoor is not just a Bollywood star, but she’s also making her mark as one of India’s leading celebrity investors. Known for her smart choices and strong connection with today’s youth, Shraddha supports new-age brands that reflect her lifestyle and values. From beauty and wellness to tech and fashion, her investments show a clear interest in digital-first, purpose-driven businesses.
In 2024, she took a bigger step by becoming the co-founder of PALMONAS, a demi-fine jewellery brand. The brand gained national attention after securing funding on Shark Tank India. Her involvement with PALMONAS shows her growing interest in building modern, homegrown labels.
Shraddha’s investment choices reflect her belief in supporting authentic, value-led startups. With each new venture, she proves she understands both trends and business. Today, she stands out as one of India’s most influential celebrity investors, inspiring fans and young entrepreneurs alike.
In this article, we explore the complete list of Shraddha Kapoor’s investments.
Shraddha Kapoor’s Early Life, Career Start, and Brand Influence
Shraddha Kapoor completed her schooling at Jamnabai Narsee School and later studied at the American School of Bombay. She briefly pursued psychology at Boston University but left in her first year after being offered a role in Teen Patti (2010). This marked the beginning of her acting career, which quickly took off with her breakthrough in Aashiqui 2 (2013).
Beyond films and investments, Shraddha is also the face of several leading brands across beauty, fashion, and wellness. Over the years, she has endorsed labels such as Lakme, Veet, The Body Shop, and Vogue Eyewear, among others.
She is also known for her work in animal welfare and environmental causes. As a long-time supporter of PETA India, Shraddha has actively spoken against animal cruelty and promoted cruelty-free fashion and cosmetics.
Her strong personal values often reflect in both her brand partnerships and business decisions, making her influence go far beyond the screen.
List of Shraddha Kapoor Investments
Here is a comprehensive list of all the Shraddha Kapoor invested companies as of June 2025:
Company Name
Sector
Founded Year
Location
Palmonas
Consumer > Fashion Tech
2022
Pune
Shunya
Life Sciences > Nutraceuticals Tech
2017
Mumbai
Purple Style Labs
Consumer > Fashion & Luxury
2015
Mumbai
The Good Glamm Group
Consumer Goods > Beauty & Personal Care
2015
Delhi
Chargeup
Energy Tech > Electric Vehicles
2019
Delhi
Stones2Milestones
EdTech > K-12 EdTech
2008
Gurugram
Bella Casa
Consumer > Home Furnishing
1996
Jaipur
PALMONAS
PALMONAS is a demi-fine jewellery brand based in Pune. It crafts hypoallergenic pieces in stainless steel and sterling silver, with thick 18K gold plating aimed at affordable everyday luxury. Shraddha Kapoor joined the brand as a co-founder in 2024.
A Mumbai-based wellness brand offering herb-infused drinks made from ashwagandha, brahmi, khus, kokum, and green tea. These functional beverages promote stress relief, mental clarity, and well-being.
Purple Style Labs
A fashion-tech house from Mumbai, known for launching and nurturing Indian designer labels like Pernia’s Pop-Up Shop. It recently raised funding alongside celebrities and continues to support high-street pick-me-up couture.
The Good Glamm Group
A content-to-commerce unicorn that brings beauty and personal care brands like MyGlamm, POPxo, and BabyChakra under one roof. It perfectly combines media and D2C retail, with presence across Asia, the Middle East, and the US.
Chargeup
Delhi’s charge-up is an EV fintech platform offering Battery-as-a-Service (BaaS) and easy financing to last-mile drivers. Founded in 2019, it enables drivers to swap lithium-ion batteries in under two minutes, boosting their earnings and convenience. It operates over 100 swap stations, expanded into Jaipur with a solar-powered unit, and has onboarded thousands of drivers covering millions of zero-emission kilometres.
Stones2Milestones
An EdTech platform from Gurugram focusing on in-school reading and comprehension programmes for children. The startup delivers K-12 literacy solutions to improve early education outcomes.
Bella Casa
In 2021, Shraddha Kapoor became an investor and brand ambassador for Bella Casa, a Jaipur-based home-furnishing brand. She also co-created a special collection called “Shades of Shraddha.” Her partnership with the brand reflects her interest in supporting Indian lifestyle labels that match her personal style and values.
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Shraddha Kapoor also invested in the vernacular social media platform Koo. However, Koo ceased operations in July 2024, after struggling to secure funding and failing to complete merger talks.
Conclusion
Shraddha Kapoor’s journey from Bollywood to boardrooms shows how celebrities today are going beyond endorsements to back brands they truly believe in. From beauty and wellness to fashion and electric vehicles, her investments show she believes in new ideas that solve real problems. By being the co-founder of PALMONAS, she has taken a big step as a businesswoman. Her choices reflect her interest in supporting homegrown brands that connect with today’s youth. As the startup world in India grows, Shraddha continues to inspire both young business owners and her fans.
Shraddha Kapoor has built a strong investment portfolio across fashion, beauty, wellness, edtech, and clean energy. Her investments include PALMONAS, Shunya, The Good Glamm Group, Purple Style Labs, Chargeup, and more.
Is Shraddha Kapoor the co-founder of PALMONAS?
Yes, Shraddha Kapoor is the co-founder of PALMONAS, a demi-fine jewellery brand offering gold-plated, everyday luxury pieces. Her active involvement in the brand helped it gain wider visibility, including a successful pitch on Shark Tank India.
What is Shraddha Kapoor’s educational background?
Shraddha Kapoor completed her schooling at Jamnabai Narsee School before moving to the American School of Bombay. She briefly studied psychology at Boston University before leaving to start her film career.
Theresia Gouw, veteran Silicon Valley investor and co-founder of Acrew Capital, has made history as the first and only female billionaire venture capitalist in the United States. As the world’s first self-made female billionaire venture capitalist, she’s changed how investing works with her smart decisions, bold moves, and strong support for diversity.
Starting as a founding partner at Accel, then launching Aspect Ventures and later Acrew Capital, her career is proof that patience and smart risks pay off. By 2025, her net worth hit $1.1 billion, thanks to early bets on companies like Imperva and Forescout, plus new IPOs from Acrew’s portfolio.
Let’s explore Theresia Gouw’s inspiring journey, career, and influence.
Theresia Gouw – Biography
Name
Theresia Gouw
Born
1968, Jakarta, Indonesia
Nationality
American
Profession
Venture Capitalist, Entrepreneur
Education
B.S. in Engineering (Brown University), MBA (Stanford University)
Notable Roles
Co-founder of Acrew Capital, Former Partner at Accel, Board Member at Imperva, Forescout, Trulia and others
Theresia Gouw was born in Jakarta, Indonesia, in 1968 to a dentist father and a nurse mother, both of Chinese-Indonesian descent. When she was around three years old, her family fled the country to escape discrimination during the Suharto era and settled near Buffalo, New York. Her parents started over and her father worked as a dishwasher while re-qualifying as a dentist in the U.S.
Theresia Gouw took a different path by going against the norm at her high school, where only about 40% of students pursued higher education. In 1986, she enrolled at Brown University, choosing to major in engineering. It was during her summer internships at General Motors and British Petroleum that she discovered a strong interest in business development, which would later shape her career in venture capital.
After graduating from Brown in 1990, Gouw prepared for the GMAT and landed a role as a management consultant at Bain & Company in Boston. Her time at Bain sharpened her interest in strategy and business leadership, leading her to pursue an MBA at Stanford University, where she further developed the skills that would later fuel her success in venture capital.
Theresia Gouw – Career Beginnings
Theresia Gouw’s career kicked off with a strong foundation in business strategy and problem-solving. After earning her engineering degree from Brown, she joined Bain & Company in Boston as a management consultant. At Bain, she worked closely with senior executives across industries, helping solve complex business challenges.
Soon after earning her MBA from Stanford in 1996, Theresia Gouw joined forces with a few of her classmates to launch her first startup. Together, they raised $1 million in venture funding to co-found Release Software, a SaaS (Software-as-a-Service) company focused on enabling payment and licensing technologies for the software industry. This early entrepreneurial experience gave Gouw firsthand insight into the startup world from fundraising to product-market fit.
Gouw began her venture capital journey in 1999 when she joined Accel as an investment associate. Over the next 15 years, she played a key role in several standout investments, including Trulia, a real estate platform that later went public and was acquired by Zillow, and Imperva, a cybersecurity firm that also made a successful public debut.
However, the most transformative moment in her career and the biggest contributor to her wealth came in 2005. Less than two years after Facebook’s blockbuster IPO in May 2012, one of the most successful tech listings of all time Theresia Gouw decided it was time for a new chapter. In 2014, she left Accel and teamed up with fellow venture veteran Jennifer Fonstad to launch her own firm Aspect Ventures.
Theresia Gouw – Contributions and Growth at Acrew Capital
In 2019, Theresia Gouw took her venture capital journey a step further by co-founding Acrew Capital, a values-driven firm built around the belief that “diversity of perspective is a competitive advantage.” After parting ways with Aspect Ventures, Gouw joined hands with a team of next-generation investors, including Lauren Kolodny and Mark Kraynak, to launch Acrew, aiming to reimagine how venture capital operates in modern markets.
Acrew Capital doesn’t follow a strict rule to invest a set amount or percentage based on diversity metrics. Instead, the focus is on finding exceptional talent, regardless of background. As Simon Taylor, founder and CEO of data protection startup HYCU, puts it: “Having someone like Theresia on the board, who truly values diversity, equity, and inclusion (DEI), sends a clear message, people will be judged on their capabilities, not on how they look or where they come from.”
Notably, Acrew led HYCU’s $53 million Series B round in 2022, backing the company’s mission and team with confidence. Since its launch just over five years ago, Acrew Capital has made around 150 investments, according to PitchBook. The firm has already scored several major wins. One standout is Chime, the fintech giant preparing for an IPO at a projected $11 billion valuation. The success of that deal earned Acrew partner Lauren Kolodny a spot on the Forbes 2025 Midas List, a ranking of the top venture capitalists in the world.
Theresia Gouw – Philanthropy
Gouw also co-founded All Raise, a nonprofit organization dedicated to increasing the representation and success of women in venture capital and tech. Additionally, she played a key role in launching the Diversify Capital Fund, the largest initiative of its kind focused on boosting equity ownership and access to funding for underrepresented communities in the tech ecosystem.
At a time when DEI (Diversity, Equity, and Inclusion) efforts are being challenged across the tech industry, Theresia Gouw continues to lead by example. She made headlines by personally donating $1 million to Fisk University, a historically Black institution, enabling it to invest in one of Acrew Capital’s funds. This groundbreaking move not only provided Fisk with access to venture returns but also marked a powerful step toward diversifying the ranks of venture fund investors.
Theresia Gouw – Awards and Recognition
She has been featured on Forbes’ 100 Most Powerful Women list, recognized nine times on the Forbes Midas List, and named one of TIME Magazine’s 40 Most Influential Minds in Tech.
Theresia Gouw is an American venture capitalist and entrepreneur, known for co-founding Acrew Capital and previously serving as a partner at Accel.
What is Theresia Gouw educational background?
Theresia Gouw earned a B.S. in Engineering from Brown University and later completed her MBA at Stanford University, where she honed her business and strategic leadership skills.
What companies has Theresia Gouw invested in?
Theresia Gouw has led or contributed to investments in successful companies like Trulia, Imperva, Chime, and HYCU. Her involvement has often played a key role in these companies’ growth and public offering.
Pooja Uniyal
