On June 22, Amazon India announced that it is entering the diagnostics market with the launch of a new at-home diagnostics service that will allow customers to book lab tests, schedule and track appointments, and access digital reports from the Amazon app, completing the trinity of healthcare service offerings.
Through Amazon Pharmacy, Amazon joined the online medication delivery market three years ago. It introduced nationwide virtual doctor consultation services through Amazon Clinic six months ago for more than a hundred different medical issues.
By linking testing with doctor consultation and medication delivery—all of which can be accessed through the Amazon app—diagnostics closes the outpatient loop, Category Leader Jayaramakrishnan Balasubramanian told a media outlet.
Amazon Diagnostics Partners with Orange Health Labs
Amazon Diagnostics has formed a partnership with Orange Health Labs, a company that was established in 2020-21, to introduce testing services in six cities: Bengaluru, Delhi, Gurgaon, Noida, Mumbai, and Hyderabad. The testing services will be available in over 450 pin codes and will be operational from 6 a.m. to 9 p.m., seven days a week.
The business asserts that although its diagnostic services are initially only available in a small number of PIN codes, its online medication delivery services are its fastest-growing offering and are available in the majority of PIN codes nationwide.
For routine tests, customers can schedule among more than 800 diagnostic tests, receive digital findings in as little as six hours, and have samples collected at their doorstep in less than 60 minutes. According to Balasubramanian, Amazon Pharmacy offers both Prime and non-Prime members delivery advantages, a free telemedicine consultation service, and a large selection of prescription drugs and medical necessities.
He went on to say that through a smooth online experience, Amazon Clinic allows users to contact qualified medical professionals for a variety of fundamental healthcare requirements. Lab testing is now included in the same continuum of treatment with the addition of diagnostics.
Now that all three services are integrated, a complete stack health model on Amazon Medical offers a connected outpatient journey from consultation to testing through a single interface, according to Balasubramanian.
The Segment has a Very High Potential
Amazon Medical claims that the opportunity space is quite high, despite the presence of well-known healthcare companies like Practo in the online doctor consultation space and Tata-1MG and Pharmeasy in the online pharmacy market.
The market is mainly fragmented, Balasubramanian told a media outlet. There are a number of well-established players, but how your ecosystem is constructed matters more than speed, he added.
Regarding the amount of money invested in developing the whole stack of health services, including the pharmacy, clinic, and diagnostic verticals, Amazon Medical declined to say.
According to Balasubramanian, even Tier two and tier three communities place a lot of orders with the pharmacy. The firm collaborates with several approved vendors who own more than 25 warehouses and authorised pharmacies. Amazon delivers the item to the buyer once the vendor ships it after the order is received.
In a survey conducted by lifestyle experts, it was found that the cosmetics industry has grown by 60% in the last five years in India. With this, there has been an increase in the parlour or salon industry too by 35%.
It is a booming business and attracts customers of most age groups, whether it is men or women. If you have skills and knowledge, and if you are going to start a beauty parlour business, then it is a good idea that you can earn well from a beauty parlour.
A report by a leading lifestyle magazine states that in the years to come in the beauty industry, India will grow as fast as the US and European markets. There are many opportunities in India, especially for women entrepreneurs who play a major role in the industry. It is essential to create a well-structured beauty parlour business plan to ensure smooth operations, attract customers, and achieve long-term success. In this article, we will discuss in detail how to start a beauty parlour in India from scratch.
Beauty parlours are the most popular and prevalent type of ownership structure. Learn how to start a beauty parlour business from the set-up to welcoming clients. Here is a complete guide on starting a beauty parlour business in India.
How To Start Parlour Business
1. Make a Business Plan
If you are planning to start a beauty parlour, a business plan is very important. A good business plan is an overall summary of your business. You also do market research and analyze the scenario of other beauty parlours.
Also, you can find competitors and their prices for services. You should include a few important points, such as available funds, monthly rentals, products, target customers, and the monthly income of the beauty parlour. Usually, the monthly income of beauty parlours is Rs 6000 to 50,000.
You must interact with the existing beauty parlour owner to get some suggestions about how to manage. Share your thoughts with other people who are already doing this type of work, get tips from them, as this will grow your beauty parlour. You have to make a business plan also for your services, staff, and equipment.
2. Types of Services
A beauty parlour can be categorized into various business types depending on what aspect of this business you want to take, either a part of the service or the whole package. It all depends on the type of services that you offer to your customers. It is important because, depending on the type of services you are going to provide, classify your beauty parlour type.
There are many different services in the beauty industry, but they are specific to one or more services as follows:
Spa center
Reflexology center
Barbershop
Wellness center
Traditional beauty parlour or salon
Hair and skin clinic
Cosmetology center and more
3. Beauty Parlour Ownership Types
The beauty parlour industry accommodates small businesses as well as big businesses. Therefore, it is important to know the ownership structure of the business.
Independent Beauty Parlour
Independent beauty parlours are the most popular and prevalent type of ownership structure. An independent entrepreneur would establish or operate an independent beauty parlour.
The advantages of this model are that it requires very minimal investment and operational costs. Limited liability partnership (LLP) or One Person Company (OPC) would be ideal business entities for this business model.
Franchisee of a Beauty Parlour
In this business, the model parlour will operate as a franchise of a large beauty parlour chain. As the beauty parlour is set up by a franchise, the franchisor provides support for setting up the beauty parlour, operations, staff training, branding, advertising, etc.
Having a franchise of a beauty parlour requiresa higher investment than an independent beauty parlour. Most franchisors also require a franchise fee to be paid based on the revenue of the beauty parlour.
It is recommended that beauty parlour franchisees be established in a limited liability partnership (LLP) or a private limited company. This would ensure that the beauty parlour franchisee, along with the franchisee rights, lease rental, licenses, tax registrations, equipment, etc., could be transferred to another person if required. Some of the popular beauty parlour franchises are Lakme, Juice Salon, Truefitt & Hill, and Green Trends.
To start a ladies beauty parlour business plan in India, you need to get licenses from the local government authorities. The costs can vary depending on the location. It’s important to get permission early on. The required licenses include GST registration, business registration, professional tax, and a trade license from the municipal authority.
5. Select Proper Location
You have to find a good location for your beauty parlour. If you already have your shop, then you can use that for the beauty parlour. But if not available, then you have to pay rent.
Finding a good location is very important because your parlour must be convenient for people. Everyone aspires to open a shop in the locations of the enterprise, the surrounding areas, and local places. This is due to factors like environment, cultural or social methodology, and overall stability.
Always find places that have good foot traffic. Also, when you choose a location, it must be visible and easily accessible by car, passersby, and public transport. Free parking will appeal to clients as they won’t have to worry about parking their car.
6. Equipment and Supplies
The quality of your beauty parlor mostly depends on the tools and products you use. Using good equipment helps you give better service and a nicer experience to your customers.
Important equipment includes: styling chair, shampoo unit, hairdryer, mirror, and facial steamer.
Beauty products should be from trusted and well-known brands for skincare, haircare, and makeup. Many salons now prefer organic and cruelty-free products because more people are asking for them.
You need to be careful when you set up the pricing strategy for your services. First of all, you need to ensure that you understand how much your services are worth. Setting the right prices involves avoiding under or overcharging. A price that is too high or too low can send your parlour to the bottom.
Some steps you should consider before parlour pricing:
Analyze every service you offer to your clients and set each price individually.
Your brand is highly important when it comes to pricing. People won’t pay high prices for a brand that they don’t recognize.
Never focus on the services alone. You need to convince the client that your parlour is the only one that can offer such an experience.
When you are just starting your parlour, you cannot afford to provide discounts. Once your parlour gets profits, you can start offering discounts.
Market Size of Beauty and Personal Care Industry Across India
8. Get Beauty Products
Beauty parlours require a wide range of raw materials. Searching for the best quality material at cheaper and affordable prices will be helpful. You can also sell the beauty products to your customers, so it will generate more profit from your beauty parlour business.
Various beauty parlour products are easily available in the market. All these products are designed by carefully understanding the needs and requirements of the varying users and thus are preferred by most of them.
Some common beauty parlour items are given below:
Foundations
Makeup Palettes
Eye Liners
Lip Gloss
Eye Shadow Palettes
Face Moisturizer and Cleanser
Hair Shampoo and Conditioners
Styling Creams and Gels
Anti-Aging Products
Body Lotions
9. Beauty Parlour Marketing
No matter how great your beauty parlour is, if people do not know it exists, then you will not get the clients to make your business successful. Any industry heavily depends on technology, which undergoes major changes year after year. With good marketing, you can compete with your competitors.
A beauty parlour business idea is a profitable business to get started with. All over the world, a lot of customers, be it men or women, are using beauty services on a daily basis. And if it’s a festive season or a marriage season, then you will be packed with customers. It is one of the booming businesses, and the market is growing each year. Beauty parlour attracts customers of all age groups. From teenage girls to women of all age groups, beauty parlours and salons are widely used on a daily basis. It’s a good business to start your journey to earn good money.
FAQs
How to start beauty parlour business?
These are some important factors one should keep in mind before starting a beauty parlour:
Make a business plan
Select a proper location
Make pricing chart and packages
Set pricing
Get beauty products
Equipment and Supplies
Hire staff
After-sales
Focus on marketing
What is beauty parlour setup cost in India?
The cost of opening a beauty parlour depends on its size. The beauty parlour startup cost lies between INR 40,000 to 50,000 in your house. If you want to establish this business in any commercial shop, then the investment required would be between 15 lakhs to 30 lakhs.
Is the beauty parlour business profitable?
The average beauty salon profit margin in India is 8.2% which is above the general business average of 7.7% and is improving year on year. Salon profit margin ranges from 2% to 17% depending on how well the salon is managed.
How to start beauty parlour business at home?
These are some must-have things before starting a beauty salon business at home-
Be separated from the living quarters by a permanent wall
Have a separate entrance to the salon other than through the living quarters
Have toilet and lavatory facilities that are separate from those used by the household
Meet all other minimum salon requirements
Hire staff if required
What is beauty parlour monthly income?
Usually, the monthly income of beauty parlours is between INR 6000 to INR 50,000.
How much is beauty parlour investment in India?
Beauty parlour investment in India can start from as low as ₹1 lakh for a small setup and go up to INR 10 lakhs or more for a full-fledged salon with branded equipment and interiors.
What are parlour package offer ideas?
Parlour package offer ideas can include bridal packages, party makeup combos, facial and cleanup bundles, hair spa with haircut deals, or monthly skincare plans. You can also offer discounts on combo services like waxing, threading, and manicure-pedicure to attract regular customers and increase footfall.
The AI quiz generators and exam test makers are advanced digital tools equipped with artificial intelligence to automate the generation, customization, and grading of quizzes and other assessments. The platforms accept a wide range of formats as inputs (including text, PDFs, images, videos, and web URLs), thereby allowing users to turn all sorts of content into interactive questions within minutes. Some notable features include generating several types of questions such as multiple choice, true-false, fill-in-the-blank, and open-ended questions, and varying the difficulty levels depending on the audience. Multi-language support, instant feedback, and automatic scoring will significantly improve learning efficiency and engagement.
Students and educators seeking interactive flashcards, adaptive learning modes, and AI-powered study tools.
Quizlet – Best AI Quiz Generators and Exam Test Makers
Quizlet is an advanced, artificial-intelligence-based quiz creator and test maker, highly powered to perceive perfection within its fast-moving world that allows students and teachers to create, share, and use digital flashcards, practice tests, and study games dynamically. Some features driven by artificial intelligence, such as Q-Chat (an AI tutor based on ChatGPT technology) and Magic Notes (automated flashcard and question generation from text), allow a personalized, adaptive learning experience for the end learners. Users can enjoy a massive library of user-generated content with various modes of study (Learn, Write, Spell, Test, Match), and much more, progress tracking, and seamless access through online and mobile apps.
Quizgecko – Best AI Quiz Generators and Exam Test Makers
Quizgecko will go beyond any future text, document, or URL to create entertaining quizzes, assessments, flash cards, and study notes in seconds. It will become invaluable for educators, students, businesses, and content creators. Advanced algorithms will generate different types of questions, including multiple choice, true/false, short answer, matching, and fill-in-the-blank, and enable users to tailor difficulty, language, and question count. Quizzes can also be downloaded, placed on a website or learning management system, and shared easily. Plus, it even provides auto-grading, performance analytics, and real-time feedback, all under one interactive learning environment, and efficiency in evaluating knowledge on many devices and formats.
Pros
Produce quizzes in seconds
Question Variety
Customizable and Flexible
Cons
Learning curve for some users
Watermark on free plans or lower-level paid plans
Pricing
Plan
Pricing
Premium
$6/month
Ultra
$23/month
Organisation
Custom Pricing
PrepAI
PrepAI – Best AI Quiz Generators and Exam Test Makers
PrepAI is a quiz generator and a test maker that uses advanced artificial intelligence technologies to ease the process of developing quality assessments by educators, trainers, and organizations. Its simple user interface can accept the following things: text (can even be from Word documents, PDF files, video files, or YouTube links), and it would automatically generate different forms of questions including but not limited to multiple choice (easy, medium, hard), true/false, fill-in-the-blank, and descriptive questions. HOTS(High-order thinking skills) questions can also be created linked to Bloom’s Taxonomy. Users can customize, edit, and export question sets, then come with online or offline testing, enjoy automatic grading and detailed analytics, and be integrated with learning management systems.
Pros
Auto-Assessment Generation
Reports Analytics
Contents Source Flexibility
Cons
Slow and clumsy Interface
Free Plan Limitations
Pricing
Plan
Pricing
Lifetime Deal
$692.26
Annual Subscription Plan
$229.98/year
Quizbot
Quizbot – Best AI Quiz Generators and Exam Test Makers
Quizbot uses an advanced AI technology that instigates a quiz-generator and an exam test maker by automating the process of creating engaging assessments that are flexible from various modalities: Text, PDF, Word documents, videography, imagery, web URLs, and audio file resources are approximately more than fifty languages while generating multiple questions types like multiple choice, true-false, open-ended, fill-in-the-blank, matching with adaptive questioning to tailor the quiz’s construction to learner performance. Other main features include plagiarism checking, detecting AI content, team collaboration, detailed analytics, and seamless integration into famous learning management systems, which makes it so suitable for any teacher, trainer, or organization.
Pros
Adaptability to Different Logics of Question Types
Administer quizzes in more than 50 languages
Teamwork in Collaboration
Cons
Source Quality Dependency
Needs Manual Editing
Pricing
Plan
Pricing
Standard Plan
$12/month
Pro Plan
$24/month
School Company Plan
$120/month
OpExams
OpExams – Best AI Quiz Generators and Exam Test Makers
OpExams are test and evaluation software that uses artificial intelligence, handling everything in online examination creation, administration, evaluation, and diagnostic analysis. Its full appointment generator accommodates numerous inputs: text, topics, Web links, YouTube videos, media, and PDF documents–to generate question types, such as Multiple Choice, T/F, Matching, Fill in the Blank, and Descriptive Type Question. With autoscoring, live proctoring, detailed analytics, and overlays available for LMS integration, the basic functionality set makes it exportable with questions compiled into question sets with the generation history to Excel or Word format, PDF tests, or as is normally able to be inclusive. So also, whilst including all that, here is a comprehensive solution catering to online and paper-based assessments.
Pros
Bulk and Customizable Generation
Multilingual Support
Secure Online Exams
Cons
Occasional Surface-Level Questions
Language Quality Variability
Pricing
Plan
Pricing
Plus
$29/month
Pro
$49/month
ProProfs
ProProfs – Best AI Quiz Generators and Exam Test Makers
ProProfs is an advanced AI-powered quiz generator and exam test maker, conceptualized to simplify the process of online quiz and assessment design, hosting, and analysis for teachers, trainers, and business organizations. Its easy-to-use platform supports more than 15 question types including multiple choice, true/false, fill in the blank, matching, and essay questions with customizable templates, multimedia integration, and multilingual support; users can create quizzes based on text, documents, or URLs, automate grading, randomize questions, set time limits, and access detailed analytics for performance tracking. ProProfs also provides secure test environments, certificate issuance, and seamless integration with learning management systems, hence, covers everything that is needed for an effective knowledge evaluation.
Pros
Ease of use
Seamlessly integrates with LMS, HR, or any other third-party tool.
Custom certificates
Cons
Updates may slow down work
Customization Constraints
Pricing
ProProfs offers custom pricing; contact them for a quote.
Testportal
Testportal – Best AI Quiz Generators and Exam Test Makers
Testportal is one such super-intelligent AI-enabled online assessment platform specifically meant for learning institutions, trainers, and businesses to create, administer, and analyze quizzes, tests, and exams efficiently. The AI question generator creates well-structured questions across a wide range of courses or topics at lightning speed from text, PDF, Word documents, and many others. It even creates questions from a completely customized topic, ranging from single-choice to multiple-choice types. Other top features include automatic grading, in-depth analytics and reporting, strong proctoring and security (Honest Respondent Technology included), easy integration with Microsoft Teams, personalized branding, and even certificate generation. This platform is suitable for academic as well as corporate use and helps streamline assessment scenarios with high standards of security.
Pros
AI-enabled Question Generation:
Judicious Analysis
Customization and Branding
Cons
Learning curve for advanced features
Cannot edit active assessment
Pricing
Plan
Pricing
Standard
$35/month
Pro
$79/month
Max
$129/month
Max Customised
Customised quote
Quiz Wizard
Quiz Wizard – Best AI Quiz Generators and Exam Test Makers
Quiz Wizard is an AI-enabled platform that helps remove unnecessary hassle in quiz, flashcard, and theory sheet preparations for educators and students alike. Just type in any topic or upload files, videos, or any web content, and the user will have their unique set of multiple-choice questions, flashcards, and an entire course study material prepared for any subject or learning goal in no time. Among the key features are enhanced speed with AI content generation, customized quizzes and flashcards, export to popular formats (like Moodle, Excel, and Word), and seamless integration for embedding quizzes on their own site or e-learning platform. The system access must reach the maximum possible spectrum across devices, subjects, and personal, engaging learning experiences.
Pros
Popular Subject Topics
Seamless export and import
Personalized Learning
Cons
The quality control might be needed
Personal Privacy
Pricing
Quiz Wizard offers custom pricing; contact them for a quote.
ClassMarker
ClassMarker – Best AI Quiz Generators and Exam Test Makers
ClassMarker is a professional web-based quiz and test maker that allows professors, businesses, and trainers to easily set up, administer, and analyze online tests. The user-friendly platform offers several question types, such as multiple choice questions, true or false, short answer, matching, and essays, as well as a full-featured rich text editor, multimedia embedding, and customizable test parameters, including time limits, random selection of questions, and instant feedback. Additional capabilities include a question bank with dynamic questioning, group-specific settings, detailed reports and analytics, certificate generation, and powerful test monitoring tools, including the detection of tab changes. ClassMarker is highly reliable, private about your data, and integrates smoothly into educational and corporate environments.
Pros
Analytics and Reporting
Proctoring & Anti-Cheating
Customer Support-Impressive
Cons
Narrow options for brand and design customization.
Test functionality is not compatible with mobile
Pricing
Plan
Pricing
Professional 1 (Business Plan)
$39.95/month
Professional 2 (Business Plan)
$79.95/month
Professional 1 (Not for profit Plan)
$19.95/month
Professional 2 (Not for profit Plan)
$39.95/month
Questgen
Questgen – Best AI Quiz Generators and Exam Test Makers
Questgen is an AI-driven quiz generator and examination test maker for educators, HRs, and content specialists through which any user can instantly set about a whole range of assessments-from multiple choice questions to true-or-false questions-not to mention fill-in-the-blank questions, higher-order assessments, and quizzes based on Bloom’s taxonomy-from at text, to PDFs, Word documents, images, or links to websites. Its smart algorithms analyze the input and create meaningful and relevant challenges to Test Takers, who can edit these and export them in formats like PDF, QTI, Moodle XML, CSV, and JSON. At one click, Questgen nurtures high-volume quiz production (up to 150 quizzes from 100k words).
Pros
Instant On-the-Fly Quiz Generation
Multiple Quiz Processing
Users can revise any quiz before exporting.
Cons
Language Constraints
Learning Curve for advanced feature.
Pricing
Plan
Pricing
Pro
$15/month
Conclusion
AI Quiz Makers and Exam Test Makers have drastically changed in usage. They are made to create, organize, and analyze quizzes and tests in seconds ever really. These are, indeed, a powerhouse for learners, educators, trainers, and organizations to generate simple to complicated types of quizzes, even personal ones, and lessen manual works involved. Through harnessing high-end programming mechanisms, they will be able to generate multiple question types, be customized to different difficulty levels with feedback and analytics for real-time judgment and improvement. Their complete incorporation into digital environments with powerful security characteristics therefore ensures trustworthy, scalable, and safe testing experiences. In a nut-shell, these tools do justice to high-quality assessment, improve student learning outcome.
AI quiz generators are digital tools that use artificial intelligence to automatically create quizzes, flashcards, and tests from various types of input like text, PDFs, videos, images, and URLs.
Can AI test makers generate questions from PDFs or videos?
Yes, platforms can generate quizzes and test questions directly from PDFs, videos, YouTube links, and other document formats, making them highly versatile for educators.
What types of questions can AI quiz makers create?
AI quiz makers can create a wide range of question types including:
In this insightful interaction with StartupTalky, Sanjay Varnwal, Co-founder and CEO of Spyne, talks about the journey of building Spyne, the bold decision to focus only on the automotive space, and how they are helping used car dealers grow faster with AI. He shares how Spyne built its own tech in India, grew across 47+ countries, and cracked the US market. Varnwal also talks about how AI is changing car retail and gives helpful advice to other founders building AI startups.
StartupTalky: What is Spyne’s origin story and the key reasons behind the bold pivot from a horizontal platform to focusing solely on automotive retail?
Mr. Varnwal: Spyne started with a simple observation: the internet isn’t fair.
Whether it was fashion, food, real estate, or auto, small sellers were everywhere, but they were being left behind due to changing digital consumer behaviour. Big brands had access to photography agencies, professional photographers, and smart marketing teams. However, the local burger joint, the independent boutique, and the used car dealer didn’t stand a chance because they couldn’t match that level of visual quality, losing potential customers and business.
So we built Spyne with a broader vision: to make studio-quality content accessible to all. No studios, no fancy setups, just AI, a smartphone, and a mission to level the playing field. We served businesses across categories, F&B, real estate, automotive, and fashion, helping SMBs to enterprises create stunning visuals at scale at one-fourth the cost.
But as we scaled, cracks began to show. Each category had its own complexities. What worked for food failed for fashion, and what worked in fashion didn’t translate to auto. A one-size-fits-all approach was holding us back.
That’s when we made the bold call: pivot entirely to automotive. It wasn’t easy, we let go of over 70% of our revenue, which raised investor concerns. But we believed in the potential of AI-powered car visuals, 360° spins, and automated videos—all generated via smartphone.
By 2023, it became clear that automotive wasn’t just outperforming, it had the most long-term potential, with a $14 billion addressable market. We phased out non-auto clients, made every team auto-first, and doubled down.
The result? We grew 5X in just 15 months. The pivot proved that being exceptional in one category beats being average in many.
Today, Spyne is not just an imaging solution, we’re transforming how used vehicles are retailed online, globally.
Spyne Team
StartupTalky: Spyne is known as a deep tech company in computer vision and AI. Can you walk us through the tech moat you’ve built and how you overcame challenges like reflections, lighting, and angled surfaces using your proprietary datasets and in-house annotation?
Mr. Varnwal: At Spyne, we’re not just using AI, we’re building deep tech that redefines what AI can achieve in real-world conditions, especially in one of the most unforgiving environments for computer vision: outdoor automotive photography.
We’ve built everything in-house, from scratch, in Gurugram with a team of 70 engineers, including 15 core AI specialists. No tech roles have been outsourced. We’ve solved automotive’s toughest imaging challenges, vehicle perspective, poor lighting, background replacement, and proudly showcased what India can deliver on the global deep tech stage.
But none of this came easily.
Our goal was clear: enable used car dealers to capture studio-grade visuals using only a smartphone, even outdoors. That meant overcoming issues most AI models struggle with tilted surfaces, complex backgrounds, and reflections on car windows, while ensuring scalability.
The Data Void
AI models are only as good as their data. And we needed millions of accurately annotated images, not generic ones, but precisely labelled. We didn’t rely on off-the-shelf datasets. Instead, we built a proprietary annotation engine and created over 30 million purpose-built vehicle images, labelled down to glare zones, tire edges, and panel lines.
The Quality Challenge
Our early outputs were a reality check. Cars looked like they were levitating due to broken shadow reconstruction. Windows became black mirrors. Paint colours shifted, and red cars looked orange in sunlight. Fixing one issue would create ten more. There wasn’t a single big breakthrough, it was a grind of 100+ micro innovations: panel-edge precision, light calibration, shadow realism, and more.
The Moat
Today, we have 80+ proprietary AI models delivering studio-quality output with 99% accuracy, covering background removal, glare correction, shadow recreation, and paint enhancement. We’ve also launched AI-generated 360° spins and marketing videos, elevating visual merchandising across every online channel.
StartupTalky: Spyne has grown from a visual merchandising tool to a full automotive retail suite. What drove this shift, and how does the platform now solve deeper dealer inefficiencies like lead management, sourcing, and pricing?
Mr. Varnwal: Spyne began by helping businesses improve their online presence with AI-led visual merchandising, high-quality visuals without expensive studio setups.
We found the strongest product-market fit in automotive, solving visual challenges with images, 360° spins, and automated videos. But working with thousands of dealers, OEMs, and marketplaces revealed a deeper issue: visuals were just the starting point.
The real friction was across the retail journey—sourcing, pricing, publishing, lead management, and sales, all of which were fragmented and manual. Dealers relied on gut feel, slow publishing processes, and juggled multiple tools not built for speed or scale.
To truly help, we evolved into a full-stack AI retail suite, one platform to run their entire business.
Here’s how Spyne supports the full dealership lifecycle:
Sourcing Intelligence: AI-led tools to find, evaluate, and acquire inventory faster, from auctions or peer networks.
Dynamic Pricing: Models recommend optimal buy/sell prices using market demand, competition, and vehicle condition.
Visual Merchandising: Dealers create showroom-quality photos, 360° spins, and videos in under two minutes.
AI Marketing: Auto-publishing across platforms, plus tools like an SEO-optimised website builder to boost visibility.
Lead Management: Follow-ups, test drives, and CRM syncs are automated—no more missed leads.
Inventory Insights: Real-time dashboards help dealers track performance and move stock efficiently.
All of this works together in one place, enabling even a small dealership to operate like a digitally advanced enterprise.
StartupTalky: India’s informal used car market poses challenges like manual systems and limited tech adoption. How is Spyne built to integrate seamlessly into these unstructured workflows without needing a tech team?
Mr. Varnwal: India’s used car market is vast and deeply fragmented. Over 70% of transactions still go through informal dealerships using manual records, inconsistent data, and gut-based pricing. These dealers lack access to CRM tools or listing automation, due to cost and reluctance toward technology.
We built Spyne for the 95% still figuring out how to go digital, a simple, mobile-first AI that doesn’t disrupt daily operations. No new infrastructure, no formal training. A smartphone is all they need.
Dealers can download the Spyne app, scan a VIN, and our AI pulls key details, make, year, colour, and features. Then, using guided workflows, they can shoot vehicle photos, 360° spins, even in poor lighting, and generate marketing videos.
Our AI, trained on over 30 million images, transforms these into studio-quality visuals with clean backgrounds, accurate colours, and enhanced presentation.
But it doesn’t stop at visuals. Spyne auto-generates a complete listing of features, condition reports, smart videos, and price suggestions. Dealers can publish it across marketplaces, social platforms, or their website, in a single tap.
We digitise the full dealership journey:
Standardising inconsistent data
Recommending competitive pricing via dynamic market analysis
Tracking leads, follow-ups, and appointments via WhatsApp, SMS, or calls
All through one app, no tech staff or complex setup needed.
For solo dealers or teams of two, Spyne becomes the photographer, editor, marketer, CRM, and analyst, levelling the playing field.
StartupTalky: Spyne has seen rapid growth. What have been the key drivers behind this, and how does your performance-linked revenue model create aligned incentives with dealers?
Mr. Varnwal: Spyne’s 5X annual revenue growth over the past 15 months and a 3X target for FY 2025–26 has been driven by strong go-to-market execution, deep product innovation, and a high-touch support team.
In 2024, we doubled down on inbound and outbound efforts, attending high-footfall events like NADA, building partnerships with dealer management software providers in the US and Europe, and investing in integrations with legacy systems lacking open APIs. By solving the core need for better online merchandising and showing up where dealers are, we onboarded thousands globally.
Our SEO-led growth strategy has been pivotal. We launched 80+ free AI tools, including Image Enhancer, Number Plate Masking, Background Remover, and Shadow Correction, that address real dealer pain points. These tools attracted over 700,000 high-intent organic visitors, generated thousands of leads, and boosted domain authority, accelerating acquisition. We’ve onboarded 1,500+ rooftop dealers globally and are on track for our FY target.
Dealers using Spyne report measurable improvements in engagement, lead quality, and conversion speed. But what truly drives long-term growth is how our revenue model is built.
Unlike flat SaaS fees, our pricing scales with dealer success. As they move more inventory, generate leads, and close deals, their usage and our revenue increase. This creates a natural incentive loop: our growth depends on theirs.
That’s why dealers see Spyne not as a cost centre, but as a growth partner, one that drives faster sales, better margins, and lower overhead.,
StartupTalky: How will the recently raised $16 million in funds be used to accelerate your global goal of 20,000 rooftops and advance your next-gen AI solutions?
Mr. Varnwal: Following our $16 million Series A, our focus is on two core areas: AI-led product innovation and global market expansion.
AI-Led Product Innovation
We’re turning Spyne into a full-stack operating system for used car dealerships, infusing AI across pricing, inventory, CRM, publishing, and visual merchandising. We’re building faster, smarter, and more intuitive tools that don’t just digitise workflows, they optimise them.
From recommending the right price and generating marketing videos at scale to automating follow-ups on WhatsApp and email, every layer is designed to help dealers sell faster, smarter, and with less friction. We’re also focused on keeping the platform immersive and easy to use, requiring no formal training.
Global Expansion with Local Depth
Our top priority is the U.S., where we’ve already onboarded 1,200+ dealerships. We’re doubling down by hiring a seasoned auto leader and building a local team of 15–20 to scale across dealer networks. We’re replicating this model across EMEA and APAC, especially where legacy systems lag and Spyne’s tech can bridge the infrastructure gap.
Expansion isn’t just about reach, it’s about embedding ourselves locally with strong on-ground support, training, and partnerships for long-term growth.
Digitising Indian Dealerships
In India, we’re educating traditional used car dealerships, many still using paper-based systems, through pilot projects with top players in Delhi-NCR. The aim is to simplify AI adoption for dealers unfamiliar with tech.
This funding isn’t just about hitting the 20,000 rooftops milestone. It’s about reshaping how vehicles are bought and sold globally. From India to the U.S., we’re building a future where every dealership, regardless of size, can access world-class tech and compete at scale.
StartupTalky: Can you elaborate on your U.S. market strategy, especially how remote sales and DMS integrations have driven adoption?
Mr. Varnwal: Our strategy for the U.S. market has been built on three pillars: seamless tech integration, targeted go-to-market execution, and relentless focus on dealer workflows.
The U.S. used car market, worth over $500 billion, presents a massive opportunity, but it’s also one of the toughest to break into. Over 70% of dealerships rely on legacy dealer management systems (DMS) like vAuto and Homenet, which don’t have open APIs and are slow to adopt external innovations.
We couldn’t afford to be “just another tool.” We had to embed ourselves within systems that dealers already trusted. So, we built a dedicated integration team. After 6–9 months of persistent collaboration, we successfully integrated with both vAuto and Homenet, unlocking onboarding for 50,000+ dealerships. This brought onboarding time down from weeks to just 1–2 days, removing a major friction point.
Once the tech groundwork was laid, we launched a focused Account-Based Marketing (ABM) campaign, highlighting how Spyne’s AI-led visual merchandising could increase inventory turnover by up to 70% through enhanced image quality, listing consistency, and multi-channel publishing. With open rates of 40% and response rates 3x above industry norms, the campaign helped us capture high-intent interest at scale.
To support this demand, we built a remote-first sales engine with virtual demos, real-time onboarding, and 24×7 dealer support from India and other time zones—helping us engage across geographies without inflating cost. The result: from zero to over 1,200 rooftops in the U.S. within 15 months, generating 85% of our revenue from the market.
Our success wasn’t accidental, it stemmed from customer-first thinking, strategic partnerships, and aggressive execution.
These learnings helped shape our global playbook. Expanding to 47+ countries taught us that global scale isn’t about just translating the product, it’s about deep local integrations, respecting regional workflows, and earning trust in traditional dealer ecosystems.
StartupTalky: How do you see AI reshaping automotive retail beyond autonomous driving, from predictive maintenance to personalised customer journeys? What future innovations are you most excited to bring to the sector?
Mr. Varnwal: AI is re-architecting the entire automotive ecosystem—from how vehicles are built to how they’re bought, sold, and serviced.
While autonomous driving and predictive maintenance get much attention, what excites us most is AI’s impact on automotive retail, where the customer journey truly begins.
At Spyne, we see AI transforming retail through:
Hyper-personalised recommendations that match buyers to the right vehicle based on intent, not just listings
Proactive systems that act, optimising prices, updating listings, and auto-following up on leads
Smart visual merchandising that adapts in real time to user behaviour, weather, and demand
Conversational AIs that operate 24/7, redefining how dealerships engage with customers
Looking ahead, we’re excited about AI’s convergence with IoT, vision, and voice, enabling seamless, omnichannel retail. Imagine a customer browsing a 3D car, chatting with AI, negotiating, and closing the deal, all on their phone.
The real opportunity lies in creating intuitive, human-like experiences at scale. That’s the future we’re building toward, one where AI empowers every dealer to deliver intelligent, frictionless, and customer-first journeys.
The automotive future isn’t just autonomous, it’s adaptive, predictive, and deeply personal.
StartupTalky: What key advice would you offer to other entrepreneurs building AI-first startups with global aspirations?
Mr. Varnwal: For AI-first startups with global aspirations, my advice is this:
Firstly, think global from day one, but build with local empathy. Spyne was built in India, but scaled in the US. We stayed lean, capitalised on our engineering strengths, and focused relentlessly on solving a clear problem.
Secondly, don’t chase horizontal expansion too early. It’s tempting to go broad, especially with AI, where the tech feels universally applicable. But the magic happens when you go deep on one problem and then scale that insight across markets.
And lastly, stay fast, stay uncomfortable. Agility is your superpower. Large enterprises take time to adapt, but your business can move faster. Your ability to move fast and decide with clarity is non-negotiable.
Ultimately, it’s not about where you start, it’s about how clearly you see the problem, how fast you move to solve it, and how bravely you choose what not to do.
That’s how a homegrown solution scales into a global brand.
In today’s time of digital discounts and instant savings, coupons do more than just save us money; they fall into deep psychological triggers. Whether it’s a paper coupon, a promo code, or a cashback offer, the thrill of “saving” often outweighs the actual benefit. So why do we chase discounts, even when the payoff is small?
Consumers make choices based on coupons, whether they feature 20% off, free delivery, or a buy-one-get-one deal. When you understand how coupons influence consumer behaviour, you can create smarter marketing strategies that drive results and build loyalty. This article explores the psychology of discounts and how they influence consumer behaviour.
How Discounts Hack Your Brain – The Psychological Triggers Behind Every Discount
How Discounts Hack Your Brain – The Psychological Triggers Behind Every Discount
Limited-Time Offers Trigger Urgency and Impulse
Discounts with deadlines create a powerful sense of urgency that can override rational decision-making. When we see messages like “Only 3 hours left!” or “Sale ends tonight!”, our brain shifts into action mode.
Fact: According to Statista, 68% of shoppers admit to buying things they didn’t plan to because they were on sale.
Why It Works: Time-sensitive deals tap into our FOMO (Fear of Missing Out). The ticking clock makes us feel we will miss something valuable. This emotional pressure often leads to spontaneous purchases, even when the item wasn’t originally on our radar.
This generation sees coupons and promo codes as part of a smart shopping strategy, not just a bonus. Whether it’s installing browser extensions, subscribing to deal newsletters, or hunting for limited-time discounts, millennials are proactive deal seekers.
The Millennial: A Deal-Seeking Generation
This generation sees coupons and promo codes as part of a smart shopping strategy, not just a bonus. Whether it’s installing browser extensions, subscribing to deal newsletters, or hunting for limited-time discounts, millennials are proactive deal seekers.
Fact: Nearly 70% of millennials search for a deal before purchasing.
Why It Matters: Millennials comprise the largest consumer segment today, meaning their buying habits hold serious weight for businesses. Brands that understand their value-first mindset and offer relevant, time-sensitive deals are made to win their loyalty and wallets.
Many consumers stick to what they know, but the right coupon can change that behaviour. A well-timed discount can break brand loyalty and nudge shoppers toward trying something new. It shifts the mindset from “Why take the risk?” to “Why not give it a try?”
Fact: A survey found that 80% of shoppers are willing to switch brands or try a new business if offered a coupon or promotional deal.
Why It Works: Coupons lower the perceived risk of trying something unfamiliar. Imagine you have a favourite pizza place. Would you normally pay full price to try a different one? Probably not. But if you get a 50% off coupon, suddenly it feels worth a shot. Even if the pizza comes loaded with anchovies you didn’t ask for, you didn’t pay full price, so the risk feels smaller.
Anchoring in Pricing Strategy: The Power of Comparison
Have you ever seen a product listed as “INR 2,000” but you get it only for INR 1,000 and felt like you are getting a steal? That’s the anchoring effect at work.
Why It Works: Our brains are wired to compare numbers. When we see an original price crossed out, we automatically anchor our perception of value to it, even if that price was artificially inflated. So, INR 1,000 feels like a deal when it is framed against INR 2,000, even if INR 1,000 is the product’s actual worth.
Example: You might hesitate to pay INR 1,000 for a pair of shoes until you see they were “originally” INR 2,000. Suddenly, it feels like a bargain, not a splurge.
Too Good to Resist: The Freebie Effect
There’s something magical about the word “free.” Offers like “Buy 1 Get 1 Free” often feel more rewarding than an up to 50% discount, even though the savings are mathematically the same.
Fact: A study cited by Forbes found that freebies increase purchase likelihood by 88%.
Why It Works: Our brains are wired to respond emotionally to the concept of “free.” It creates a sense of gain without loss, making the offer feel more valuable.
When businesses offer exclusive deals or personalized discounts, customers feel valued, as if the brand created the offer just for them. This sense of appreciation strengthens emotional connections and makes customers more likely to return, even when competitors offer similar promotions.
Discounts Encourage Brand Switching
When shoppers are faced with a tempting offer from a new or lesser-known brand, they become significantly more open to stepping outside their usual preferences.
This behaviour is linked to risk aversion, a psychological principle where people like to avoid uncertainty.
Fact: Around 80% of consumers say they’d try a new brand if offered a discount.
Going with the Flow
We are more likely to purchase when we see others doing the same. This psychological phenomenon, known as social proof, plays a powerful role in discount-driven shopping behaviour.
Fact: According to the India Retail Report, 60% of shoppers say they feel more inclined to buy during a sale simply because others are shopping too.
Why It Works: When we see “Best Seller” labels, crowded stores, or products tagged as “Most Popular,” it creates a bandwagon effect, subtly telling us, “If others are buying it, it must be a smart choice.” Discounts enhance this further to join the crowd and not miss out.
The Power of Personalized Offers
Instead of blanket promotions, brands are now turning to personalized offers, crafted based on a customer’s browsing history, purchase behaviour, and loyalty tier. This targeted approach makes customers feel seen and appreciated, and helps businesses protect their profit margins by offering discounts only when and where they matter most.
Creating Positive Shopping Memories
Saving money doesn’t just benefit the wallet; it boosts emotions, too. When customers use coupons and walk away feeling like they got a great deal, they associate that positive experience with the brand.
This emotional connection turns into a loyalty loop. Shoppers who feel good about their savings are far more likely to return, recommend the brand to others, and become long-term customers.
The Importance of Transparency in Pricing
Today’s consumers are more cautious than ever when it comes to discounts, especially online. With inflated “original prices” and misleading markdowns becoming common tactics, trust is harder to earn. In fact, research shows that over 60% of online shoppers compare prices across multiple websites before making a purchase, making it easier to detect fake deals. For brands that rely on promotions, transparency is key. Clear, honest pricing builds credibility and encourages repeat business.
Conclusion
In today’s hyper-competitive market, understanding these psychological principles is not just helpful, it’s essential. Brands that master the art of discounting with authenticity, timing, and personalization will do more than boost sales; they’ll build trust, spark loyalty, and create shopping experiences customers genuinely enjoy.
Coupons offer more than just discounts; they can open up new experiences and possibilities for discovering brands and products you might not have previously found out. It is the foundation for repeat purchases, better customer relationships, and organic brand advocacy. For businesses, feel-good moments go beyond one-time rewards.
Why do discounts influence consumer behavior so strongly?
Discounts tap into deep psychological triggers like urgency, fear of missing out (FOMO), and emotional gratification. Offers such as limited-time deals, freebies, and percentage discounts create a perception of value, prompting spontaneous purchases and influencing buyer decisions.
Why are “Buy 1 Get 1 Free” offers so effective?
Buy 1 Get 1 Free” taps into the freebie effect, which creates a powerful emotional reaction.
Can offering coupons improve brand loyalty?
Yes, Coupons that offer real value and are personalized to customer needs help create positive shopping experiences.
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