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  • L’Oréal Marketing Strategy, Target Market & Audience Insights | Top Marketing Campaigns Explained

    L’Oreal is a globally recognized brand that has been leading the beauty industry for over a century. The company has established itself as an industry leader by consistently providing innovative and high-quality beauty products that cater to diverse customer needs. L’Oreal’s products are designed to enhance natural beauty, promote self-confidence, and empower individuals to express themselves in unique ways. With a strong focus on research and development, L’Oreal continues to create cutting-edge products that push the boundaries of the beauty industry. Let’s look into how the brand has remained relevant in the ever-evolving beauty landscape.

    In the bustling city of Paris, a young chemist by the name of Eugene Schueller had a vision that would change the beauty industry forever. In 1907, he established L’Oreal intending to create high-quality hair dyes that would revolutionize the way people approached beauty. Schueller’s passion for chemistry and beauty, combined with his ambition and entrepreneurial spirit, led him to create a line of products that quickly became popular among Parisian women.

    L’Oreal continued to innovate and expand its product offerings, introducing new lines of cosmetics, skincare, and hair care products. In the 1950s, the company established itself as a global brand, setting up operations in North America and expanding into other markets around the world.

    L’Oreal is a household name and one of the largest cosmetics companies in the world. With a presence in over 150 countries, the brand continues to innovate and push the boundaries of beauty. Its products are designed to enhance natural beauty, promote self-confidence, and empower individuals to express themselves in unique ways.

    Despite its global reach, L’Oreal remains committed to its core values of innovation, sustainability, and inclusivity. The company continues to invest heavily in research and development, constantly pushing the envelope with new and exciting product offerings.

    L’Oreal’s journey from a small Parisian salon to a global beauty powerhouse is a testament to its pioneering spirit and commitment to innovation. Today, the brand continues to be a trendsetter and a leader in the beauty industry, empowering individuals around the world to look and feel their best.

    Loreal Target Market
    Loreal Marketing Campaigns
    Loreal Marketing Mix
    Loreal Marketing Strategy

    Loreal Target Market

    L’Oreal’s target audience is nothing short of inspiring, as the brand strives to cater to a diverse range of individuals with different ages, skin types, and beauty needs. From women of all ages to men looking to groom themselves, L’Oreal has something for everyone. The brand also targets young adults and beauty enthusiasts who are passionate about trying new products and staying ahead of the curve. L’Oreal’s commitment to inclusivity and diversity is further evident in its professional range of products that cater to stylists and salon professionals. With a mission to provide high-quality products that empower individuals to look and feel their best, L’Oreal’s target audience is a true reflection of the brand’s ambition and motivation to push the boundaries of beauty.

    Loreal Marketing Campaigns

    L’Oreal is a brand that has always been at the forefront of the beauty industry, with its innovative approach to marketing and product development. The brand has consistently pushed the boundaries of beauty and challenged traditional beauty standards through its marketing campaigns. In this article, we will take a closer look at some of L’Oreal’s most successful marketing campaigns and how they have contributed to the brand’s success.

    The “Because I’m Worth It” Campaign

    One of L’Oreal’s most iconic marketing campaigns is the “Because I’m Worth It” campaign. Launched in 1973, the campaign was designed to empower women and encourage them to invest in themselves. The campaign featured prominent women from various fields, including actresses, models, and businesswomen, who confidently declared, “Because I’m Worth It.” The campaign was revolutionary, as it challenged societal norms that had long dictated that women should prioritize their family or career over themselves. The “Because I’m Worth It” campaign not only helped L’Oreal become a household name, but it also played a significant role in changing cultural perceptions of beauty.

    Loreal Marketing Campaigns

    The “Smart Hairbrush” Campaign

    In recent years, L’Oreal has continued to innovate with its marketing campaigns, embracing technology and digital media to reach a wider audience. In 2017, the brand launched its “Smart Hairbrush” campaign, which featured a high-tech hairbrush that could analyze hair quality and provide personalized hair care recommendations. The campaign was designed to target tech-savvy consumers who were looking for innovative and high-tech beauty solutions. The Smart Hairbrush campaign was a huge success, as it generated significant buzz on social media and helped establish L’Oreal as a leader in the beauty-tech industry.

    L’Oreal Marketing Campaigns

    The “True Match” Campaign

    The “True Match” campaign was launched in 2016. The campaign was designed to celebrate diversity and inclusivity in beauty, featuring a range of models from different ethnicities and skin tones. The campaign challenged the traditional beauty standards that had long favored lighter skin tones, and instead, celebrated the unique beauty of all individuals. The “True Match” campaign was a huge success, as it resonated with consumers who were looking for more inclusive beauty products.

    The “L’Oreal for the Future” Campaign

    L’Oreal has also been active in promoting sustainability and eco-friendliness in its marketing campaigns. In 2020, the brand launched its “L’Oreal for the Future” campaign, which focused on the brand’s commitment to sustainability and the environment. The campaign highlighted L’Oreal’s efforts to reduce its carbon footprint, use more sustainable packaging, and promote sustainable practices in the beauty industry. The “L’Oreal for the Future” campaign was a bold move by the brand, as it highlighted its commitment to social responsibility and sustainability.

    Discover L’Oreal for the Future – L’Oreal

    L’Oreal’s marketing campaigns have inspired and empowered individuals to embrace their unique beauty, and the brand’s continued commitment to innovation and social responsibility promises to shape the future of beauty.

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    Loreal Marketing Mix

    L’Oreal, one of the world’s leading beauty companies, has built its success on a well-crafted marketing mix. The marketing mix, also known as the 4Ps (product, price, promotion, and place), is a fundamental concept in marketing that businesses use to create a cohesive marketing strategy. Let’s see how L’Oreal has used the marketing mix to create a successful brand and connect with its customers.

    Marketing Mix of Loreal
    Loreal Marketing Mix

    Product

    L’Oreal offers a wide range of beauty products that cater to different customer needs and preferences. The company’s product line includes skincare, hair care, makeup, and fragrance products. L’Oreal has also developed separate product lines for specific customer segments, such as men and young adults. The company continuously innovates and introduces new products to stay ahead of competitors and meet changing customer demands. L’Oreal’s focus on research and development ensures that its products are of high quality and provide excellent value to customers.

    Loreal Pricing Strategy

    L’Oreal products are priced to reflect their quality and value. The company uses a premium pricing strategy for its high-end products and offers affordable prices for its mass-market products. L’Oreal’s pricing strategy is based on market segmentation, with different price points for different customer segments. The company uses promotional pricing during specific times of the year, such as during the holiday season or for new product launches, to encourage customers to try its products.

    Promotion

    L’Oreal uses a variety of marketing channels to promote its products, including traditional advertising, digital marketing, and influencer marketing. The company’s advertising campaigns are known for their high production values and emotional appeals. L’Oreal also uses social media platforms, such as Instagram and YouTube, to reach younger customers and connect with them in a more personal way. The company also collaborates with influencers and celebrities to promote its products and increase brand awareness.

    Place

    L’Oreal products are sold through a variety of channels, including retail stores, department stores, and online retailers. The company uses a selective distribution strategy, which means it only sells its products through authorized retailers to maintain the brand’s exclusivity and quality. L’Oreal also operates its e-commerce platform, where customers can purchase products directly from the company’s website. The company’s strong distribution network ensures that its products are widely available and easily accessible to customers.

    L’Oreal has built a successful brand by using a well-crafted marketing mix. The company’s focus on high-quality products, premium pricing, emotional appeals in its promotional campaigns, and strategic distribution has enabled it to connect with its customers and maintain its position as a leading beauty company. L’Oreal’s commitment to innovation and customer satisfaction ensures that the brand will continue to thrive in the highly competitive beauty industry.

    Loreal Marketing Strategy

    L’Oreal has established itself as a trendsetter in the industry. Its innovative and creative marketing strategies have helped it stay ahead of the competition and connect with its customers in a meaningful way. L’Oreal’s marketing strategies are diverse and constantly evolving, reflecting the company’s commitment to staying ahead of the curve.

    Let’s explore L’Oreal’s marketing strategies and how the company has successfully built a strong brand that resonates with consumers around the world.

    Research and Development

    L’Oreal has a robust research and development team that is constantly developing new products and improving existing ones. The company invests heavily in research and development to create innovative and effective products that meet the needs of its customers. This strategy has helped L’Oreal stay ahead of the competition and create products that are truly groundbreaking.

    A Snapshot of L'Oreal's Website
    A Snapshot of L’Oreal’s Website

    Storytelling

    L’Oréal is great at using emotional stories in its marketing. The company knows people connect with brands through feelings, not just products.

    Instead of only talking about product features, L’Oréal’s ads focus on common hopes and worries about beauty. This helps build strong, lasting connections with customers.

    For example, the “True Match 2018” campaign celebrated diversity and helped people find their perfect foundation shade, making everyone feel included and confident.

    L’oreal Marketing Strategy

    Digital Marketing

    L’Oreal is a leader in digital marketing and has been able to leverage social media platforms and influencer collaborations to engage with younger customers. The company has a strong social media presence, with millions of followers across different platforms. It regularly posts engaging and visually appealing content that resonates with its target audience. L’Oreal also collaborates with influencers to promote its products, reaching a broader audience and driving sales.

    L’oreal Advertising Campaigns

    Emotionally Charged Campaigns

    L’Oreal’s marketing campaigns are often emotionally charged, featuring empowering messages that resonate with customers. One of the most iconic examples of this approach is the “Because I’m Worth It” campaign, which encourages women to feel confident and beautiful. The campaign has been a defining element of the brand’s identity for over four decades and has helped create a strong emotional connection between the brand and its customers.

    Diversity and Inclusivity

    L’Oreal has a strong commitment to diversity and inclusivity, and this is reflected in its marketing strategies. The company has launched campaigns featuring models of different ethnicities, body types, and ages. Its “True Match” campaign aimed to provide makeup products that matched a wide range of skin tones, helping customers feel seen and represented. This approach has helped L’Oreal appeal to a broad range of customers, creating a brand that is inclusive and relatable.

    L'Oreal for different ethnicities, body types, and ages
    L’Oreal for different ethnicities, body types, and ages

    Sustainability and Social Responsibility

    Today, many customers want brands that care about people and the planet. L’Oréal focuses on sustainability to connect with these customers and show it acts responsibly.

    L’Oréal’s sustainability program focuses on four main areas: eco-friendly packaging, safer product formulas, reducing environmental impact, and supporting women’s empowerment. The company works to use recyclable materials, create green products, lower its carbon footprint, and help women.

    L’Oréal aims to cut greenhouse gas emissions by 50% per product by 2030 and make all its sites carbon neutral by 2025. These goals show L’Oréal’s strong commitment to protecting the environment and leading in sustainable beauty.

    Influencer Marketing

    L’Oréal knows that social media influencers greatly affect what people buy. So, they use influencer marketing to reach many different groups and grow their brand. They work with a variety of influencers, women, men, and non-binary, from different backgrounds to connect with more people. Some famous partners include Kaushal Beauty and Patricia Bright.

    L’Oréal also partners with influencers from around the world, like India and Finland, to celebrate all cultures. They even featured influencers over 45 to show beauty at every age.

    By working with diverse influencers, L’Oréal builds trust, stays popular on social media, and keeps leading in the beauty world.

    Conclusion

    L’Oreal’s Paris marketing strategies have been instrumental in building a strong and recognizable brand that resonates with customers across the globe. The company’s focus on research and development, digital marketing, and emotionally charged campaigns have helped it stay ahead of the competition and connect with customers on a deeper level. L’Oreal’s commitment to diversity and inclusivity in its marketing strategies has also helped it appeal to a broad range of customers. As L’Oreal continues to evolve and innovate, it is certain to remain a trendsetter in the beauty industry.

    If you are a business owner or marketer looking to take your brand to the next level, take inspiration from L’Oreal’s marketing strategies. By implementing these strategies, you can build a strong and recognizable brand that connects with customers on a deeper level and stays ahead of the competition. So go ahead and start implementing these strategies in your marketing efforts.

    FAQs

    What is Loreal target audience age?

    L’Oreal’s target audience is women of all ages to men looking to groom themselves. The brand also targets young adults and beauty enthusiasts who are passionate about trying new products and staying ahead of the curve.

    What are some successful marketing campaigns of L’Oreal?

    Some of L’Oreal’s most successful marketing campaigns are –

    • Because I’m Worth It Campaign
    • The Smart Hairbrush Campaign
    • The True Match Campaign
    • The L’Oreal for the Future Campaign

    What are Loreal core values?

    L’Oréal’s core values focus on innovation, quality, and respect. The company is committed to creating high-quality beauty products through continuous research and creativity. It values diversity and inclusion, celebrating beauty in all forms and cultures. Sustainability and social responsibility are also key, as L’Oréal strives to reduce its environmental impact and support communities worldwide. These values guide everything L’Oréal does, helping it stay a trusted and leading brand in the beauty industry.

  • Nestlé Business Model Canvas and Unique Strengths Explained

    The extensive Nestlé business model canvas offers valuable insights for owners and marketers. The multinational food and beverage corporation is able to have a significant market presence thanks to its elaborate and innovative business strategies. The business effectively links itself to health, well-being, and nutrition, which increases customer loyalty.

    About Nestle
    Nestle Business Model
    How Nestle Makes Money?
    USP of Nestle
    SWOT Analysis

    About Nestle

    About NestleAbout Nestle (Laurent Freixe CEO of Nestlé)
    About Nestle (Laurent Freixe CEO of Nestlé)

    Nestlé’s inspirational narrative began in Switzerland in the 1860s. Due to inadequate nourishment, infants at that time faced potentially fatal problems. Henri Nestlé, the company’s founder, recognised this widespread issue and sought to address it.

    Nestlé used his experience as an apprentice pharmacist to make a “soup for infants” out of bread, milk, and sugar. Children were able to save their lives with this cereal, which then spread throughout Europe and beyond. Henri founded the company in 1867, and in 1905 it amalgamated with the Anglo-Swiss Condensed Milk Company. The Nestlé Group was founded as a result of this transaction.

    After surviving two World Wars and other major events, this consumer brand saw the highs and lows of the economy. It is now a conglomerate firm that owns 29 well-known brands, such as Kit Kat, Nespresso, and Nescafé.

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    Nestle Business Model

    Nestlé’s business strategy places a strong emphasis on innovation, global sustainability, and ethical sourcing. The business regularly modifies its products to satisfy changing consumer tastes and dietary requirements by utilising its strong supply chain and cutting-edge R&D skills. Nestlé’s dedication to improving health and well-being is demonstrated by its specialised research facilities and emphasis on long-term sustainability initiatives like lowering environmental impact and raising community standards of living. In order to maintain its leadership position in the food and beverage sector, the company also makes large investments in technology to increase operational effectiveness and product quality.

    Nestle Business Model Canvas

    Nestlé, a global leader in the food and beverage industry, operates with a strong focus on innovation, sustainability, and consumer health. Its business model is built on a diverse portfolio, advanced R&D, and an extensive global presence. Below is a detailed Business Model Canvas highlighting Nestlé’s strategic approach.

    Business Model Canvas Nestle
    Nestle Business Model Canvas

    1. Key Partners

    • Farmers and raw material suppliers (e.g., dairy, cocoa, coffee)
    • Retail and e-commerce platforms (e.g., Walmart, Amazon)
    • Research institutions and universities
    • Logistics and distribution partners
    • Technology providers and innovation labs
    • Government and regulatory bodies
    • Franchise partners (e.g., Nespresso boutiques)

    2. Key Activities

    • Product innovation and R&D
    • Global sourcing and supply chain management
    • Brand development and marketing
    • Manufacturing and quality control
    • Sustainability and CSR initiatives
    • Health and nutrition-focused product development
    • Digital transformation and tech investment

    3. Key Resources

    • Strong brand portfolio (e.g., Nescafé, KitKat, Maggi)
    • R&D centers and innovation hubs
    • Global supply chain infrastructure
    • Workforce of skilled professionals
    • Proprietary health & nutrition data
    • Intellectual property (trademarks, patents)
    • Digital platforms and CRM systems

    4. Value Propositions

    • Trusted, high-quality food and beverage products
    • Health and nutrition-enhancing offerings
    • Premium and personalized experiences (e.g., Nespresso)
    • Sustainable sourcing and ethical practices
    • Innovative, science-based nutrition solutions
    • Wide global availability and cultural relevance

    5. Customer Relationships

    • Loyalty programs (e.g., Nespresso Club)
    • Customer service and support
    • Personalized offers through digital platforms
    • Health and nutrition consultation (via Health Science)
    • Community engagement and sustainability transparency

    6. Channels

    • Supermarkets and hypermarkets
    • Convenience and traditional stores
    • Company-owned stores (e.g., Nespresso)
    • E-commerce platforms and direct-to-consumer sites
    • Subscription models (e.g., Nespresso pods)
    • Institutional sales (e.g., hospitals, schools)

    7. Customer Segments

    • Mass consumers (everyday grocery shoppers)
    • Health-conscious individuals and patients
    • Coffee and premium food lovers
    • Parents and children (e.g., baby food, cereals)
    • Businesses (HORECA – Hotels, Restaurants, Cafes)
    • Emerging market consumers

    8. Cost Structure

    • Raw materials procurement (milk, cocoa, etc.)
    • Manufacturing and distribution costs
    • R&D and innovation expenses
    • Marketing and brand promotion
    • Sustainability and compliance investments
    • Technology and digital infrastructure

    9. Revenue Streams

    • Retail and e-commerce product sales
    • Health Science division (medical nutrition)
    • Premium product lines (e.g., Nespresso)
    • Coffee machines and accessories
    • Subscription services (e.g., Nespresso pods)
    • Licensing and brand partnerships

    How Nestle Makes Money?

    Nestle Annual Revenue
    Nestle Annual Revenue

    According to Nestlé’s latest financial report, the company earned $101.54 billion USD in revenue over the past 12 months.

    In 2024, Nestlé made $101.54 billion, which is $11.95 billion more than what it earned in 2023.

    Nestlé has a diverse revenue model that leverages both direct and indirect sales channels. The company makes money by selling its wide range of products on several retail and internet channels throughout the world. Strategic business segments include health science, where specialised medical nutrition products address certain health issues and support revenue. Additionally, via brand loyalty and distinction, premium products like Nespresso increase profit margins. Nestlé’s global reach and adaptable pricing policies enable it to manage market swings, guaranteeing steady revenue growth successfully.

    Additional products like coffee machines and subscription services are provided by Nestlé brands, expanding their revenue streams and bolstering their long-term financial success in the marketplace.

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    USP of Nestle

    Nestlé’s extensive worldwide reach, which currently includes more than 2,000 brands in 190 countries, as of now. Nestle India’s total revenue in 2024 was INR 245 billion. This was a rise from the previous year, when the total revenue was approximately INR 192 billion.

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    Nestle SWOT Analysis

    Nestle SWOT Analysis
    Nestle SWOT Analysis

    Nestle Strengths

    • Nescafe, KitKat, Maggi, and Nestea are just a few of the many well-known and respected brands that Nestle owns.
    • Nestle has operations in more than 190 nations, giving it access to a wide range of markets and a sizable client base.
    • Nestle makes significant investments in R&D in order to innovate and produce new goods.

    Nestle Weakness

    • Despite being present all over the world, Nestle’s revenue is largely dependent on a small number of important markets.
    • Over the years, Nestle has been involved in a number of unethical issues and controversies, including claims of unethical marketing tactics, resource exploitation, and labour rights violations.
    • Nestle is susceptible to product recalls, just like any other food and beverage firm.

    Nestle Opportunities

    • The demand for better food and beverage options is rising as consumers become more health-conscious. Nestle may benefit from this trend by adding more wholesome and useful items to its lineup.
    • For Nestle, emerging markets like China, India, and Brazil present substantial development prospects.
    • Nestle might investigate collaborations and strategic acquisitions to broaden its product line and penetrate new markets.

    Nestle Threats

    • There are many domestic and international competitors fighting for market share in the fiercely competitive food and beverage sector. Companies like Unilever, Coca-Cola, and PepsiCo compete fiercely with Nestle, which may affect its profitability and market position.
    • Nestle must continuously innovate and modify its products since consumer trends and preferences can shift quickly.
    • Nestle has operations in several nations, each with its own set of rules and guidelines. It can be difficult to comply with these rules, which could lead to extra expenses and limitations on the business’s activities.

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    Conclusion

    Nestle leads the industry thanks to a number of advantages, including a robust portfolio of brands and a global presence. But the business also has drawbacks, like reliance on a small number of markets and reputation-damaging controversies. Nestle can benefit from expanding into emerging areas and the rising demand for healthier options. It is also threatened by fierce competition, shifting customer tastes, and difficult regulations.

    FAQ

    Who is the Founder of Nestlé?

    The founder of Nestlé is Henri Nestlé.

    Who is CEO of Nestlé?

    Laurent Freixe is the current CEO of Nestlé.

    What is the main business of Nestlé?

    Here are some of the ways Nestlé makes money:Nestlé’s main business is producing food and beverages, including products like dairy, coffee, bottled water, and nutrition items.

    What is Nestle USP?

    Nestlé’s extensive worldwide reach, which currently includes more than 2,000 brands in 190 countries, as of now. Nestle India’s total revenue in 2024 was INR 245 billion. This was a rise from the previous year, when the total revenue was approximately INR 192 billion.

    What is business model of Nestle?

    Nestlé’s business model is based on producing and selling food, beverages, and health products across global markets. It earns money through retail, e-commerce, premium products like Nespresso, and health nutrition solutions, supported by strong brands, R&D, and a global supply chain.

    Which is Nestlé owner country?

    Nestlé is originally from Switzerland. It is a Swiss multinational company headquartered in Vevey, Switzerland.

  • Daily Indian Startup Funding Roundup & Key News – 24 June 2025: Fantail, Skippi, GoKwik Raise Capital; Google & Meta Make India Moves

    From textile innovation to e-commerce tech and EV mobility, Indian startups attracted fresh capital across diverse sectors today. Here’s a quick roundup of the key startup fundings in India on 24th June 2025.

    Daily Indian Startup Funding Digest – 24 June 2025

    Startup Amount Raised Round Type Lead / Key Investors Use of Funds
    Fantail ₹13.75 Cr (≈ $1.6 M) Seed Riverwalk Holdings, Incubate Fund Asia, All In Capital Enhance manufacturing capacity, tech, talent, SME support
    Skippi ₹12 Cr (~$1.4 M) Extended Pre‑Series A Dubai-based family offices of Surya, angels Brand building, R&D, leadership hiring, Middle East expansion
    Prozo Not disclosed Strategic investment Rohit Sharma (cricketer) Technology, warehouse expansion
    Fabheads $10 M Series A Accel (with Trifecta Capital) Scale composite manufacturing tech, expand team/operations
    GoKwik $13 M Growth RTP Global (lead), Z47, Peak XV Partners, Think Investments Global expansion, AI‑first R&D
    Evera Cabs $4 M Hybrid debt / CD Mufin Green Finance Expand EV fleet, acquire BluSmart assets, airport focus

    1. Fantail

    Surat‑based B2B man‑made fabric startup, founded in 2023 by Ramya Iyer, Fantail has raised INR 13.75 crore ($1.6 million) in a seed round led by Riverwalk Holdings, Incubate Fund Asia and All In Capital. The funds will develop upstream capacity, backend upgrades, and design/quality/technical hires to structure Surat’s INR 300,000 crore MMF textile ecosystem.

    2. Skippi

    Hyderabad‑based ice pops brand Skippi, which appeared on Shark Tank India, has secured INR 12 crore ($1.4 million) in an extended pre‑Series A led by Dubai’s Surya family offices (INR 10 crore) and angel investors (INR 2 crore). Facilitated by Bestvantage Investments, the round aims to support brand building, product innovation, senior hires, and Middle East expansion with a target INR 100 crore valuation.

    3. Prozo

    Logistics tech platform Prozo, founded in 2016 by Dr Ashvini Jakhar, has received a strategic investment from Indian cricket captain Rohit Sharma. Prozo supports more than 150 fast‑growing and enterprise brands with its full‑stack supply chain services. Sharma’s move underscores the rising synergy between sports and supply‑chain technology. Prozo has raised a total of $20 million to date.

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    4. Fabheads

    Chennai‑based deep‑tech startup Fabheads, founded by ex‑ISRO engineers, has closed a $10 million Series A led by Accel, with support from Trifecta Capital (including $2.3 million in venture debt). The company specialises in automated composite manufacturing for aerospace, automotive and renewables. Funds will scale production, expand engineering and R&D teams, and potentially enter Bengaluru and global markets.

    5. GoKwik

    New Delhi‑headquartered GoKwik, an e-commerce enabler founded in 2020 by Chirag Taneja, Vivek Bajpai and Ankush Talwar, has raised $13 million in a growth round led by RTP Global, with participation from Z47, Peak XV Partners and Think Investments. The funding (taking total funding to $68 million) will support international expansion and AI‑driven commerce R&D. GoKwik serves over 10,000 brands and 130 million shoppers.

    6. Evera Cabs

    Delhi‑based EV taxi service Evera Cabs, under Prakriti E‑Mobility and co‑founded by Nimish Trivedi, Vikas Bansal and Rajeev Tiwari, has secured $4 million via hybrid convertible debentures and debt from Mufin Green Finance. The firm plans to expand its airport‑centric EV fleet, including assets from BluSmart, and emphasises a no‑cancellation, surge‑free model.

    Key News Highlights – 24 June 2025

    Darwinbox completes INR 86 crore (US$10 million) ESOP buyback

    Hyderabad‑based HR‑tech unicorn Darwinbox has executed its third and largest ESOP buyback in four years, offering liquidity to over 350 employees worldwide.

    Dream11 parent launches real‑money casual gaming ‘Dream Play’

    Dream Sports has expanded beyond fantasy sports with the launch of Dream Play, offering real‑money casual games like carrom and (soon) pool, entering a direct competitive space with platforms like MPL and WinZO.

    FSN E‑Commerce (Nykaa) allots INR 10.33 crore in ESOP shares

    Nykaa’s parent company, FSN E‑Commerce Ventures, has granted 523,900 equity shares to employees under its ESOP scheme, valued at INR 10.33 crore.

    Google introduces AI Mode in Search Labs India

    Google has launched AI Mode for search in India through Search Labs, powered by Gemini 2.5 and offering advanced reasoning, multimodal inputs (text, voice, images), and interactive follow‑ups.

    Meta unveils Gaming Accelerator in India

    At the Meta Marketing Summit – Gaming Edition, Meta announced its Gaming Accelerator for India, partnering with VC firms Bitkraft, Kalaari, Lumikai and Elevation Capital to mentor 20–30 emerging gaming studios over three months.

    Daily Indian Funding Roundup and Key News – 23 June 2025
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  • Best AI Translation Tools: In-Depth Comparison of Features, Performance, and Use Scenarios

    AI translation tools are competent when it comes to handling complex neural and natural processing languages- they would translate any text or speech automatically among given languages, including real-time translation for spoken and written materials. Some of its major features are neural-network-based algorithms for context-aware translations, speech recognition for instant voice translation, translation memory that guarantees consistency, and multilingual quality to support other languages. Customization also allows users to choose from various industry-specific terminology, glossaries, and style guides, besides the many integration capabilities into organizations’ platforms for seamless workflow management. Quality assurance, post-editing, and evaluation functions promote accuracy, while real-time collaboration and automation smooth large-scale localization and communication tasks.

    Tool Languages Supported Key Features
    DeepL Translator ~30+ Neural MT, Document Formatting, Tone/Glossary, Batch Processing, GDPR-compliant
    Google Translate 249 Free, Real-time voice/image/camera, Offline support, Cross-platform
    Microsoft Translator 100+ Office & Teams Integration, Multimodal, Phrasebooks, Real-time Group Translation
    Amazon Translate 75+ Real-time & Batch, AWS Integration, Custom Terminology, SSL-secure
    MachineTranslation.com 240+ (28,600 pairs) Multi-engine results, Quality Scoring, Glossary & TM, Human Review Option
    Lufe.AI 100+ OCR, Image/PDF/Webpage Translation, Bilingual Reading, YouTube Subtitles
    Smartling 45+ integrations Visual Context, MT+Human Workflow, SEO, CMS Integration, GDPR-compliant
    Lilt 100+ Adaptive MT, Real-time Human Combo, In-context Editing, Air-gapped Deployment
    Systran Translate 55+ Domain-specific MT, Speech-to-Text, 30+ Document Formats, On-premise/Cloud Deployment
    Smartcat 280+ CAT + TMS, MT+Human, QA Checks, Payment Automation, Real-time Collaboration

    DeepL Translator

    WEBSITE www.deepl.com
    Rating 4.6
    Free Trial Yes
    Best For Users needing accurate, context-aware translations and document translations, including professionals, academics, and multilingual content creators.
    DeepL Translator – Top AI Translation Tools

    DeepL Translator is one of the leading AI-powered translation tools that is highly regarded for its accuracy and natural-sounding translations, with a strong emphasis on its performance for languages spoken in Europe. It uses advanced neural networks and large language models to accomplish context-based translations, which include text translation and document translation, while maintaining format and ensuring strong data privacy in adherence to GDPR and ISO 27001 standards. Other prominent features include batch document processing, customizable glossaries, tone selection, seamless API integration, and plugins to facilitate workflow. The DeepL platform is intuitive and processes large files almost instantaneously; it is therefore mostly trusted by professionals and enterprises for secure, quality localization and multilingual communication.

    Pros

    • Retains the format of the original document and allows batch processing.
    • Strong data privacy and security
    • Custom glossaries and tone options 

    Cons

    • Mostly limited to European and major Asian ones.
    • Users complain about bugs or downtime from time to time.

    Pricing

    Plan Pricing
    Starter $10.49/user/month
    Advanced $34.90/user/month
    Ultimate $68.99/user/month
    Enterprise Custom

    Google Translate

    WEBSITE translate.google.com
    Rating 4.4
    Free Trial No
    Best For General users, travelers, students, and businesses needing fast, free, and reliable translations across 100+ languages with voice, camera, handwriting, and offline support.
    Google Translator - Top AI Translation Tools
    Google Translate – Top AI Translation Tools

    Google Translate remains the most popular AI translation tool, with support for 249 languages and the instant translation of texts, speech, images, documents, and websites over web, iOS, and Android platforms. It uses advanced neural machine translation for context-based output; it also incorporates features like real-time conversation mode, camera translation, handwriting input, and seamless integration with Google Workspace. Existing offline language packs, phrasebooks, and voice input maximize accessibility, and the recently integrated AI upgrades deliver contextual translations, varying word meanings, and improved skills for idioms and local expressions. The tool is widely used for travel, education, business, and global communication, and continues to be improved in terms of accuracy and usability.

    Pros

    • Completely free for the majority of users 
    • Wide variety of languages and media types 
    • User-friendly interface.

    Cons

    • Deep contextual or cultural knowledge is limited,
    • Not meant for legal, medical, or critical business translations

    Pricing

    Google Translate offers custom pricing; contact them for a quote.

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    Microsoft Translator

    WEBSITE www.microsoft.com/translator
    Rating 4.5
    Free Trial Not applicable
    Best For Travelers, students, professionals, and businesses seeking free, accurate translations (text, speech, image, group conversations), with powerful integration into Microsoft Office and real-time multilingual support.
    Microsoft Translator - Top AI Translation Tools
    Microsoft Translator – Top AI Translation Tools

    Microsoft Translator is already trusted of the best AI-based translation engines, which can be compatible with over 100 in number and give instant translation in text, speech, images, and documents that can be mingled with Microsoft Office, Teams, or Azure. Neural machine translation and deep learning are the reasons behind contextually aware translations, culturally adaptive translations, and multimodal inputs, with camera-based and voice translation. Some of its main features are offline mode for selected languages, phrasebook personalization, solid security, cross-device conversation, and constant learning from user feedback. This portal is for persons, businesses, and educators, and it is particularly excellent for live group transportation and enterprise workflows, with provision for web, desktop, and mobile access to support global communications.

    Pros

    • Integration with Microsoft products and APIs
    • Translate conversations of live groups, using multiple devices.
    • Enterprises can customize their phrasebooks 

    Cons

    • Accuracy issues
    • Offline translation is available only on premium plans

    Pricing

    Microsoft Translator offers custom pricing; contact them for a quote.

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    Amazon Translate

    WEBSITE aws.amazon.com/translate
    Rating 4.6
    Free Trial Yes
    Best For Developers and enterprises needing scalable, customizable neural‑machine translation—real‑time and batch—for websites, apps, docs, and user‑generated content.
    Amazon Translate - Top AI Translation Tools
    Amazon Translate – Top AI Translation Tools

    Amazon Translate is essentially a service for neural machine translation made available on the cloud, specialized for businesses as well as developers looking for scalable and high-quality context-aware translation applications for over 75 languages. This service can translate text and documents in real-time as well as in batch mode; it can automatically detect the source language; it provides customizable terminology for industry-specific applications; and it integrates seamlessly with services from AWS (such as S3, Lambda, and Polly). The platform supports secure, SSL-encrypted communication; continuous model improvement; and formatting retention during translation. Therefore, Amazon Translate can be used to perform automated multilingual workflows, including content localization or conversion of applications to support cross-lingual communication.

    Pros

    • High levels of scalability and real-time-to-translate.
    • Processes secured, SSL-encrypted,
    • Automatic detection of source languages 

    Cons

    • Fewer supported languages
    • Integrations can be complicated for non-technical users.

    Pricing

    Plan Pricing
    Standard Text Translation $15.00 per million characters
    Batch Document Translation $15.00 per million characters
    Real-Time Document Translation (Text & HTML) $15.00 per million characters
    Real-Time Document Translation (Docx) $30.00 per million characters
    Active Custom Translation $60.00 per million characters

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    MachineTranslation.com

    WEBSITE www.machinetranslation.com
    Rating 4.6
    Free Trial Yes
    Best For Businesses and professionals needing multi-engine AI translation with quality comparisons, customization, and occasional human review.
    MachineTranslation.com - Top AI Translation Tools
    MachineTranslation.com – Top AI Translation Tools

    MachineTranslation.com is a state-of-the-art artificial intelligence translation system, cumulates out across the harvest from the top stratosphere of engines. This means the users can select the best translation results according to their needs. It offers more than 240 languages and 28,600 language pairs, provides real-time and batch translation, and provides quality scores, AI-driven recommendations, and more detailed analyses for each result. Important features include an AI Translation Agent that will customize, key term translation for business-critical-specific accuracy, translation memory, glossary management, and frictionless API integration, coming soon. The platform serves the needs of business professionals and individual users with lightning-speed translations that consider context, file uploads, and human review options, providing ISO certification for accuracy.

    Pros

    • AI Translation Agent is also available.
    • Real-time translation, batch processing, and file translation uploads 
    • The human backup is available for 100% accuracy.

    Cons

    • High delay in page loading
    • Customizations are still under development.

    Pricing

    Plan Pricing
    Starter $12.75/month
    Advanced $48.50/month

    Lufe.AI 

    WEBSITE www.lufe.ai
    Rating 4.6
    Free Trial Yes
    Best For Language learners, professionals, and global teams wanting context-aware text, image, PDF, and webpage translation with OCR and customizable AI engines.
    Lufe.AI - Top AI Translation Tools
    Lufe.AI – Top AI Translation Tools

    Lufe.AI is a new-age translation engine that adopts speed and efficiency and has great user-centric bilingual experiences, which will make it one of the best and most widely used languages for students and professionals, as well as companies. In addition to Gemini, OpenAI, and Claude, powerful AI engines, this system is capable of offering real-time context-aware translation for more than 100 languages on texts, PDFs, images, and subtitles on YouTube while maintaining the layouts of originals. Some of the remarkable features include bilingual reading of a web page, instantaneous selection of translations with pronunciations, adjustable translation styles, OCR-driven image translations, and easy cross-platform integrations.

    Pros

    • Supports over 100 languages 
    • Secure and privacy-oriented for sensitive content.
    • Free plan with adequate features.

    Cons

    • Has some limitations concerning supported languages, but the list is expanding.
    • Experience delays for large files when server demand is high.      

    Pricing

    Plan Pricing
    Starter $9.99
    Standard $19.99
    Premium $39.99

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    Smartling

    WEBSITE www.smartling.com
    Rating 4.6
    Free Trial Yes
    Best For Enterprises and localization teams needing scalable TMS with visual context, automation, MT + human workflows, and analytics.
    Smartling sets - Top AI Translation Tools
    Smartling sets – Top AI Translation Tools

    Smartling sets the bar for the AI-enabled translation management systems for enterprises that require extensive and scalable localization. The software includes very sophisticated and robust NMT, AI-efficient workflows, and a GDN for dynamic multilingual website updates and international SEO. Other leading capabilities are in-context visual translation, workflow customization, TM, glossaries, and support for over 45 integrations with CMS, marketing, and support platforms. This means that Smartling allows collaboration in real-time and unlimited user profiles, along with fine analytics and safe processing in compliance with GDPR. It enhances the collaborative processes between machine and human while enabling businesses to automate large-scale content localization while maintaining a high degree of translation quality with brand consistency. 

    Pros

    • Comprehensive end-to-end localization in AI or human translation.
    • Unlimited user profiles and very good integration with business tools.
    • Dedicated customer support

    Cons

    • steep learning curve for new users
    • may need editing for clarity.

    Pricing

    Smartling sets offers custom pricing; contact them for a quote.

    Lilt

    WEBSITE www.lilt.com
    Rating 4.2
    Free Trial Yes
    Best For Localization teams and enterprises needing AI‑enhanced translation workflows—combining real‑time MT, human review, style guides, connectors, CAT tools, and analytics.
    Lilt - Top AI Translation Tools
    Lilt – Top AI Translation Tools

    Lilt provides top-notch services in its strong artificial intelligence-backed translation management platform, and institutions, governments, or startup organizations rely on it for high-stakes multilingual content needs. It is adaptive neural machine translation in real-time human combination, providing context-sensitive and accurate translation in more than a hundred languages. Its essential features include AI models customized by an individual organization, seamless integration with more than 100 business tools, automated workflows, strong security with both cloud and air-gapped deployment options, and advanced analytics. Texts, video, or speech translations; in-context editing; translation memory along with glossaries; proactive error correction by AI agents; and global quality consistency for marketing, technical, and educational content are among the offerings of the Lilt platform.

    Pros

    • Wide Language and System Support
    • Strong Security and Compliance
    • Ease of Use

    Cons 

    • Quality-assurance Limitations
    • Limited Support for Non-Mainstream Languages

    Pricing

    Lilt offers custom pricing; contact them for a quote.

    Systran Translate

    WEBSITE www.systransoft.com/translate
    Rating 4.6
    Free Trial Yes
    Best For Professionals, developers, and businesses in need of secure, scalable neural MT with custom glossaries, domain‑specific modeling, API/integration, and document/webpage translation.
    SYSTRAN Translate - Top AI Translation Tools
    SYSTRAN Translate – Top AI Translation Tools

    SYSTRAN Translate is one of the most trusted AI-based translation engines in the world by business professionals, government agencies, and professional communities for all their secure, correct, and scalable multilingual communications. Systran has over 55 supported languages and can handle up to 30+ document formats (PDF, Word, Excel, and XML included), instant webpage and document translation, industry-specific customizable models, and easy-fitting capabilities for any CAT tools, APIs, or enterprise platforms. Data privacy is secured by SYSTRAN through end-to-end encryption, GDPR compliance, and options in both cloud and on-site deployment. Advanced and Neoteric create distinct neural machine translation, performance excellence in speech-to-text capabilities, and comprehensive security, making them fit for international customer service, content localization, and eLearning.

    Pros

    • Sturdy Security & Compliance
    • Effortless Integration
    • Fastest Translation Speed

    Cons

    • Advanced Features are Locked Down to Higher Tiers
    • Learning Curve for some users

    Pricing

    Plan Pricing
    Systran Translate Pro Plus $20.74/user/month
    Systran Translate Pro Premium $40.33/user/month

    Smartcat

    WEBSITE www.smartcat.com
    Rating 4.5
    Free Trial Yes
    Best For Localization teams, freelancers, and enterprises needing CAT, TMS, MT + human workflows, collaboration, and payment automation in one platform.
    Smartcat - Top AI Translation Tools
    Smartcat – Top AI Translation Tools

    Smartcat is the most prominent cloud-based AI translation and localization platform for businesses, agencies, and freelancers. It supports more than 280 languages and over 50 file formats. It integrates the latest in neural machine translation, translation memory, glossaries, and collaborative project management tools in one workspace. Real-time collaboration, automated quality assurance, and payment automation, along with a marketplace for 500,000+ linguists and seamless integration with business tools and APIs, constitute key features. Smartcat can dramatically simplify an end-to-end translation workflow by allowing teams to handle, translate, and localize content in a very efficient manner with all the necessary checks for consistency, security, and high-quality final output for websites, software, documents, and multimedia.

    Pros

    • Broad Language and Document Type Support
    • Translation Memory & Glossaries
    • Built-in QA checking and customizable workflows.

    Cons

    • Performance Issues 
    • Limited Customization

    Pricing

    Plan Pricing
    Basic $99/month
    Enterprise Custom

    Conclusion

    After all, translation software did alter global communication. By breaking down language barriers, translation software enables real-time multilingual interaction with the added advantage of content localization for diverse readerships. The growing sophistication of AI-powered methods, particularly neural network integration and characteristics such as adaptive learning, tends to offer solutions that are all the more precise, cued in on the context, and in sync with industry jargon and cultural idiosyncrasies. Where AI translation comes in superb levels of efficiency, considerable reduction in cost, and capability to support scalable workflows, on the other hand, it fails in the handling of subtle meanings, idiomatic expressions, and the use of things within comprehensive contexts, be it in a delicate or creative area.

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    FAQs

    What is an AI translation tool?

    An AI translation tool is software that uses artificial intelligence, particularly neural machine learning, to automatically translate text, speech, documents, or images from one language to another.

    How does AI improve translation quality?

    AI improves translation by using deep learning and neural networks to understand context, sentence structure, and idiomatic expressions.

    Can AI translation tools handle real-time conversations?

    Yes, many AI translation tools now support real-time speech translation for conversations, meetings, and customer service.

  • DataTech NBFC UGRO Capital Appoints Anuj Pandey as CEO to Lead MSME Lending Strategy

    UGRO Capital Limited, a leading DataTech NBFC focused on MSME lending, today announced the elevation of Mr. Anuj Pandey as the Chief Executive Officer (CEO) of the Company. Anuj is one of the founding team members of UGRO and currently its Chief Risk Officer. The appointment reflects UGRO’s commitment to strengthening institutional leadership as it scales its MSME lending franchise.

    Anuj has been an integral part of UGRO since its inception, having built the Company’s risk governance framework and credit architecture. He brings around twenty-five years of diverse experience across companies like GSK Consumer, ABN AMRO Bank, Barclays Bank & Religare, where he held leadership roles in business and product strategy. He holds a B.Tech degree in Mechanical Engineering and is an alumnus of the Indian Institute of Management, Lucknow.

    In his elevated role as CEO, Anuj will lead UGRO’s pan-India MSME business operations, digital platforms, and partner ecosystem. He will report to Mr. Shachindra Nath, Founder, Vice Chairman and Managing Director, who will continue to guide the Company’s long-term strategy, investor partnerships, and governance.

    This appointment comes at a defining moment for UGRO, having crossed INR 12,000 Crores AUM in MSME financing, built over 300 branches, announced the strategic acquisition of Profectus Capital and a large capital raise.

    Commenting on the appointment, Shachindra Nath, Founder and Managing Director, UGRO Capital, said, “Anuj’s elevation as CEO is a natural progression in UGRO’s evolution as an institution. As a founding member and Chief Risk Officer, his deep understanding of MSME lending, risk, and technology-driven operations makes him ideally suited to lead execution. I will remain fully accountable for UGRO’s strategic and governance matters, while Anuj takes full charge of the business. With recently concluded acquisition of Profectus and a large capital raise, I along with my Board felt that UGRO should be steered under one strong hand who exclusively focuses on the operating performance while I continue to focus on the strategic agenda of making UGRO as India’s largest financial institution for MSME financing.”

    Anuj Pandey, CEO, UGRO Capital, added, “I have been working with Shachindra for last 7 years even prior to our formation. Being part of UGRO’s founding journey has been a privilege. I look forward to leading the next phase of growth — expanding our MSME reach, scaling embedded finance, and continuing our mission of ‘solving the unsolved’ credit gap with discipline and innovation.”

    This elevation reflects UGRO’s commitment to combining entrepreneurial spirit with institutional governance, as it accelerates its ambition to become India’s most trusted MSME lender.

    About UGRO Capital Ltd (NSE: UGROCAP I BSE: 511742) 

    UGRO Capital Limited is a DateTech Lending platform, listed on NSE and BSE, pursuing its mission of “Solving the Unsolved” for the small business credit gap in India, on the back of its formidable distribution reach and its Data-tech approach. 

    The Company’s prowess in Data Analytics and strong Technology architecture allows for customized sourcing platforms for each sourcing channel. GRO Plus module, which has uberized intermediated sourcing, GRO Chain, a supply chain financing platform with automated end-to-end approval and flow of invoices, GRO Xstream platform for co-lending, an upstream and downstream integration with fintechs and liability providers, and GRO X application to deliver embedded financing option to MSMEs. 

    The credit scoring model GRO Score (3.0) is a statistical framework using an AI / ML-driven statistical model to risk rank customers is revolutionizing the MSME credit by providing on-tap financing like consumer financing in India. 

    UGRO has executed a Co-lending model in India, which is prevalent in the West through Co-Lending relationships with a total of 17 Banks and NBFCs and built a sizeable off-balance sheet asset of 42% of its AUM through its Co-lending and Co-originating partners and GRO Xstream platform. The Company is backed by marquee institutional investors (raised INR 900+ Cr of equity capital in 2018, INR ~340 Cr in 2023 and INR ~1,265 Cr in 2024) and aims to capture 1% market share over the next three years.

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  • Malabar Gold & Diamonds Launches NUWA by Mine Diamonds Collection with Kareena Kapoor Khan as Brand Face

    Malabar Gold & Diamonds, the Responsible Jeweller and one of the world’s largest and most trusted gold and diamond jewellery retailers, has launched its latest exquisite natural diamond jewellery collection ‘NUWA by Mine Diamonds’. The collection, inspired by abstract patterns and modern forms, now brings a range of stunning designs that show minimalist luxury. With abstract silhouettes striking contemporary edges, every piece is a nod to fearless expression.

    With the launch of the special campaign for the latest NUWA collection featuring Bollywood icon and brand ambassador Kareena Kapoor Khan, Malabar Gold & Diamonds celebrates the elegance, bold individuality, versatility, power and grace of modern-day women. The campaign encourages women to #ShineOutLoud with this stunning collection. 

    Inspired by modern silhouettes, abstract designs with a contemporary edge, the latest NUWA collection boasts innovative designs such as 2-in-1 rings, zipper-inspired necklaces, modern earring styles, rotating bangles, etc. The collection also has intricately designed Italian chains, adding timeless elegance. At accessible price points, the collection is available at all 250+ Malabar Gold & Diamonds showrooms across India and in international locations.

    Commenting on the launch of the collection, MP Ahammad, Chairman, Malabar Group said, “Further building on the theme of abstract and contemporary forms and the resilience of modern women, our latest NUWA collection redefines versatility to match every mood, occasion, and ensemble, while also redefining luxury — grand in design, yet light in feel.” 

    The latest collection is a perfect blend of modern-day style, smart design, and wearability with designs painstakingly curated to resonate with the regional tastes and preferences. We invite all jewellery enthusiasts to experience the latest NUWA collection at our showrooms. 

    Each piece in the Nuwa collection is thoughtfully conceived and meticulously crafted at Malabar’s state-of-the-art diamond design studio in Mumbai. Every natural diamond above 0.30 ct used in NUWA and each piece of jewellery undergo a two-way certification process, ensuring that Malabar Gold & Diamonds delivers the highest quality to its customers. 

    With a global footprint of over 400 showrooms across 13 countries—including India, the Middle East, the Far East, the USA, the UK, Canada, and Australia—Malabar Gold & Diamonds is renowned for its wide-ranging collections, exceptional quality, and customer-centric approach. Backed by a dedicated team of 25,000 multilingual employees across 26 countries, the brand has served over 15 million satisfied customers worldwide. 

    Renowned for its unwavering commitment to customer satisfaction, Malabar upholds its signature Malabar Promises—a suite of customer-first benefits including transparent pricing with detailed cost breakdowns, lifetime free maintenance across all global showrooms, and 100% exchange value for old gold and diamonds. 

    Every piece of jewellery is 100% HUID-compliant, ensuring full transparency and authenticity. Certified diamonds undergo a rigorous 28-point quality check, and each purchase is protected with one year of complimentary insurance. 

    As a responsible jeweller, Malabar Gold & Diamonds leads with integrity. The brand guarantees ethically sourced gold and diamonds through verified, authorised channels. Backed by international certifications and strict quality control, Malabar ensures every creation meets the highest standards of craftsmanship and conscience. 

    Beyond business, the Malabar Group is deeply rooted in giving back—contributing 5% of its profits towards CSR initiatives focused on education, healthcare, housing, environmental sustainability, hunger eradication, and women empowerment. 

    About Malabar Gold & Diamonds

    Malabar Gold & Diamonds was established in 1993 and is the flagship company of Malabar Group, a leading diversified Indian business conglomerate. With an annual turnover of $6.2 billion, the company is currently the 5th largest jewellery retailer globally and the 19th ranked brand in Deloitte’s Luxury Goods World Ranking. They have a strong retail network of over 400 showrooms spread across 13 countries in addition to multiple offices, design centers, wholesale units, and factories spread across India, the Middle East, the Far East, the USA, the UK, Canada & Australia. Malabar Gold & Diamonds also features an online showroom www.malabargoldanddiamonds.com, providing customers with the opportunity to purchase their favourite jewellery at any time and on any day from the comfort of their homes.  

    ESG (Environmental, Social & Governance) and CSR have been the primary commitments of the group since its inception. The key focus areas of the Malabar Group are Health, Housing, Hunger Free World, Education, Environment and Women empowerment, integrating the principles of responsibility and sustainability into its core business.

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  • Arbour Investments Enters South India with INR 105 Crore in ELV’s Bengaluru Projects

    Arbour Investments, India’s first Capital-to-Consumer platform, engineered to institutionalise real estate investment through a proprietary blend of trust engineering, execution architecture, and capital governance systems, has announced an INR 105 crore investment commitment to ELV Projects Pvt. Ltd., a reputed Bengaluru-based developer. This also marks Arbour’s entry into the South Market. The partnership is aimed at funding two marquee residential developments—ELV  Highgarden and ELV Kingsland—in Whitefield, East Bengaluru. As part of the transaction, Arbour has already disbursed the first tranche of INR 20 crore, reinforcing its confidence in ELV’s delivery capabilities and the market’s growth trajectory. 

    The projects span a combined built-up area of 11,73,528 sq. ft., comprising 596 residential units across five towers. Designed to offer modern 2BHK to 4BHK homes, both developments are RERA registered and slated for completion by October 2026. 

    Strategically located in Whitefield, one of India’s fastest-growing urban micro-markets, the developments benefit from excellent connectivity to employment hubs such as ITPL Tech Hub and Divyasree Techno Park. The area has recorded a 60% increase in capital values since 2021, with prices rising from INR 6,400 to INR 10,300 per sq. ft., driven by sustained demand, infrastructure upgrades, and rising institutional interest. 

    “Our partnership with ELV Projects reflects Arbour’s conviction in backing execution-focused  developers in structurally sound micro-markets,” said Priyesh Chheda, Founder, Arbour Investments. “We prioritise capital deployment where delivery certainty, governance alignment, and stakeholder  value converge. Bengaluru continues to exhibit strong fundamentals, and this investment is an  extension of our strategy to build a performance-driven national portfolio rooted in discipline and  trust.” 

    E. Bhaskar, Chairman and Managing Director, ELV Projects, added, “We are proud to partner with  Arbour Investments in our next phase of growth. Their institutional rigour, transparent capital approach,  and strategic support offer meaningful momentum to our execution ambitions. Together, we aim to  redefine customer expectations in Bengaluru’s mid-premium housing market.”

    About ELV Projects

    Founded in 2009, ELV Projects Pvt. Ltd. has built a reputation for delivering quality residential and mixed-use developments across Bengaluru and Telangana. The firm has successfully completed over  1,800 homes and 1 million sq. ft. of built-up space, with a strong focus on urban design, timely execution, and customer trust. ELV Projects is known for integrating sustainable practices and is also the promoter of The Prodigies International School, reinforcing its broader commitment to long-term community development and social impact. 

    About Arbour Investments 

    Arbour Investments is India’s first Capital-to-Consumer platform, engineered to institutionalise real estate investment through a proprietary blend of trust engineering, execution architecture, and capital governance systems. With over INR 600 crore in funded assets, Arbour offers integrated solutions across private credit, private equity, and development management in residential, commercial, and industrial sectors. Founded by Chirag Mehta, Priyesh Chheda, and Tejas Patil, the firm operates through a vertically integrated model comprising Arbour Abode (Development Management), Justo Realfintech (Sales & Distribution), and AIMS (Arbour Investment & Monitoring System), India’s first institutional-grade governance stack for real estate.

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  • Furlenco Business Model | How Furlenco Makes Money?

    A vibrant and forward-thinking furniture rental business, Furlenco serves city people looking for adaptable and fashionable living options. Furlenco, an Indian company, offers a large selection of kitchen, living room, and bedroom furniture in addition to necessary household appliances.

    In this article, we explore the Furlenco business model and how the company makes money through its subscription-based rental services.

    About Furlenco

    In 2012, Ajith Mohan Karimpana created Furlenco. In October 2011, it began as “Rent Ur Duniya” before changing its name to Furlenco. Its products are thoughtfully chosen to satisfy the needs and preferences of modern lives. with addition to being ideal for families and young professionals who move about a lot, Furlenco’s products are also ideal for people who would rather not be constrained by the high expenses and obligations involved with buying furniture. Customers may browse, choose, and have their chosen furniture delivered and installed hassle-free thanks to the company’s user-friendly online platform.

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    Furlenco’s Business Model

    With Furlenco’s subscription-based business model, clients can rent furniture for a variety of lengths of time, from months to years, depending on their needs. Without having to worry about ownership, this concept enables customers to continuously update or modify their furniture arrangement to suit their changing needs and preferences. Furlenco also provides customised furniture packages that are regularly updated to take into account customer preferences and the newest trends. Because customers are more likely to stick with a service that can easily adjust to their changing lifestyles, this strategy not only guarantees customer happiness but also improves customer retention.

    How Furlenco Makes Money?

    Furlenco’s revenue model is based mostly on these membership fees, which offer a consistent and reliable source of income.

    • Generating Revenue Through Subscription Fees– In order to keep the furniture in excellent shape, customers pay a monthly leasing cost that covers maintenance and upgrading services.
    • Generating Revenue Through Premium Charges- Through extra services like damage waiver policies and premium packages, which offer benefits like reduced tenure commitments and first dibs on recently introduced furniture lines, Furlenco further augments its revenue.
    • Generating Revenue Through Wide Variety of Products- Furlenco sustains a steady revenue stream by utilising a variety of product offerings and adaptable subscription plans, all the while always innovating to satisfy the changing demands of its clientele.

    This concept helps the business reduce the depreciation risks usually connected with furniture while simultaneously optimising lifetime customer value.

    USP of Furlenco

    By incorporating sustainable practices into the sharing economy, businesses like Furlenco are setting the norm and advancing the much-needed circular economy and that is its main USP.

    SWOT Analysis of Furlenco

    SWOT Analysis of Furlenco
    SWOT Analysis of Furlenco

    Strengths

    • Since 2012, Furlenco has built strong relationships with its clients, and as a result, it has been able to reach most of its potential market by offering fantastic home décor services.
    • Creating a Strong Dealer Community helps the sales staff explain the advantages of the items to clients and motivates the dealers to market the company’s goods and services.
    • Furlenco has been successful in cultivating a highly skilled workforce through training and learning initiatives. Furlenco invests a lot of money in the training and development of its staff, which produces a group of people that are not only extremely skilled but also motivated to achieve more.

    Weaknesses

    • Furlenco has a distinctive marketing approach, but other new businesses and other well-known brands are also developing fresh approaches.
    • Furlenco’s potential for growth may be constrained by its concentration on particular demographics and geographical areas.
    • Poor customer service, especially with relation to order pickups and delays, has been noted by a few consumers.

    Opportunities

    • Furlenco has the potential to investigate opportunities to expand into new consumer segments and geographical markets.
    • Lead generation and service promotion can be achieved by utilising social media platforms for targeted advertising, including sponsored advertisements and organic content.
    • Working along with other enterprises, like real estate firms or interior designers, can open up new growth opportunities.

    Threats

    • With new competitors joining the market, the furniture rental industry is becoming more competitive.
    • Uncertainty in the economy might affect consumer spending and lower demand for luxuries like furniture rental.
    • Supply chain interruptions, including those brought on by world events, may affect product availability and delivery schedules.

    Conclusion

    The transformation of Furlenco from a start-up to a major force in the furniture rental industry is a perfect example of strategic innovation, customer-focused service, and flexibility. Furlenco is not only meeting customer expectations but also establishing the standard for the industry as a whole by continuing to place a high priority on adaptability, sustainability, and a flawless user experience. Furlenco is a shining example of how to prosper in a world where convenience reigns supreme and access surpasses ownership by genuinely comprehending and satisfying the changing needs of its clientele.

    Pepperfry: Revolutionizing India’s Furniture Retail with Innovation and Growth | Business Model | Founders | Revenue
    Pepperfry is one of the largest online furniture stores in India. Read more about Pepperfry company, its business model, founders, owners, competitors, funding, growth, tagline, logo, parent organization, and more.
    StartupTalkyChayanika Goswami

    FAQs

    What is Furlenco?

    Furlenco is an Indian furniture rental company that offers stylish and adaptable furniture and home appliances for rent.

    Who is the founder of Furlenco?

    Furlenco was founded by Ajith Mohan Karimpana in 2012. It was initially launched as “Rent Ur Duniya” in October 2011 before rebranding to Furlenco.

    What is Furlenco’s business model?

    Furlenco operates on a subscription-based rental model where customers pay a monthly fee to use furniture and appliances. The model allows flexibility in rental duration, easy upgrades, and minimal ownership hassle.

  • RazorpayX Corporate Cards Bring ₹2 Cr Credit to India’s Startups in Partnership with Mastercard, RBL Bank, and YES Bank

    INDIA, Bengaluru, 24 June 2025: In a significant step towards bridging the credit gap for India’s emerging businesses, RazorpayX, the business banking platform of Razorpay, today announced the launch of RazorpayX Corporate Cards in a strategic partnership with Mastercard, RBL Bank, and YES Bank. The cards are built for India’s tech-first and internet-first businesses, making it easier for them to get the credit they need. 

    Backed by YES Bank and RBL Bank, and powered by Mastercard’s globally trusted network, these corporate cards use Razorpay’s cutting-edge fintech platform to deliver reliable financial solutions, allowing founders to focus on building, not battling financial roadblocks. 

    Despite a record $254 billion in credit card spending in FY’25, a 15% year-over-year increase, and over 100 million credit cards in circulation, the majority of Indian businesses remain underserved by traditional financial systems. While India’s credit card market crossed $220 billion in FY’24, nearly 95% of startups and mid-sized businesses still face significant barriers to accessing credit, contributing to a substantial $530 billion credit gap.

    Addressing these challenges, the RazorpayX Corporate Cards are designed to empower founders and their finance teams with greater control, flexibility, and support in managing operational expenses. By leveraging Razorpay’s platform data, these cards offer credit limits of up to ₹2 crore, without the need for collateral, to businesses overlooked by traditional financial institutions. This ensures founders preserve their personal credit scores while unlocking growth capital. The RazorpayX Corporate Card is thoughtfully designed to support essential business spending needs, from managing day-to-day operations to enabling greater financial control. It is built to integrate seamlessly with the RazorpayX dashboard, empowering finance teams and founders with enhanced visibility over company-wide expenses.

    • Beyond credit access, these cards offer meaningful cost efficiencies through Razorpay’s exclusive Savings Negotiator Concierge, which helps startups negotiate and unlock up to 30% savings on over 500 curated SaaS, technology, and marketing platforms
    • Businesses benefit from cashback rewards on key technology and marketing expenses, competitive forex rates with a low markup fee of 2.5%, and the ability to pay GST returns directly using the card, streamlining complex financial operations

    “Startups shouldn’t have to depend on personal credit cards to fuel their growth,” said Ayush Bansal, VP & GM, RazorpayX. “With RazorpayX Capital, we’re embedding flexible, collateral-free credit right into the RazorpayX ecosystem, empowering businesses to manage procurement spends and employee expenses with industry-first rewards and offers. This enhanced offering strengthens RazorpayX as the go-to platform for founders to manage, grow, and scale their businesses seamlessly.”

    Highlighting the pressing need for innovative financing in the sector, Ravi Datla, Senior Vice President, Product and Solutions, South Asia at Mastercard, said, “India’s startups and small businesses are the driving force behind the nation’s socioeconomic transformation—creating jobs, sparking innovation, and enabling inclusive development. Empowering them with next-generation financial tools and solutions is not merely support; it’s a strategic imperative for sustained national growth. Mastercard is proud to be part of this initiative, which harnesses digital innovation to address the real challenges faced by existing and emerging entrepreneurs. These new corporate cards are designed to foster greater resilience, scalability, and long-term success for India’s vibrant business ecosystem.”

    Mr. Bikram Yadav, Head- Credit Cards, RBL Bank, said, “At RBL Bank, we understand that today’s digital-first businesses demand seamless, tech-enabled financial solutions. By partnering with RazorpayX, we are launching a solution that directly addresses this requirement. The Corporate Cards not only offer easy access to credit but also integrate effortlessly with digital platforms. This collaboration reflects our commitment of backing bold dreams and supporting the culture of entrepreneurship that is reshaping India’s economic landscape.”

    Mr. Anil Singh, Country Head – Credit Cards and Merchant Acquiring, YES BANK, said, “At YES BANK, we are focused on redefining credit access for India’s startup ecosystem. Our partnership with RazorpayX and Mastercard reflects our commitment to innovation-led banking that is responsive to the evolving needs of today’s digital-first businesses. These Corporate Cards are more than a line of credit—they are a strategic enabler for startups to scale responsibly, manage expenses smarter, and preserve liquidity for growth.”

    Annual cardable expenses in emerging sectors are estimated at $340 billion, including $2.4 billion in SaaS and marketing spends, highlighting the growing demand for accessible, flexible corporate credit. RazorpayX Corporate Credit Cards equip startups with tools to manage these expenses effectively while unlocking critical working capital for growth.

    This launch is part of RazorpayX’s ongoing efforts to simplify financial operations for MSMEs and startups, offering solutions that help them focus on growth instead of everyday financial hurdles. From introducing Automated Escrow+ for secure, real-time money transfers to launching a dedicated Forex service that streamlines foreign funding inflows to India and automating payroll processing, RazorpayX continues to remove financial friction at every step of the startup journey.

  • Search Gets Smarter: Google Launches ‘AI Mode’ in India

    Google just introduced AI Mode, its most potent search function to date, to Indian users.

    This experimental tool, which will be available in English through Search Labs starting from 24 June, is reportedly meant for individuals who want better responses to more complicated questions, such as how to keep two hyper youngsters entertained indoors, compare devices, or plan a trip.

    Supported by Gemini 2.5 and integrated into Search, AI Mode combines Google’s search infrastructure with sophisticated AI reasoning to split down user searches into subtopics and delve deeper into the web.

    According to Google, early adopters are already utilising AI Mode for things like product comparisons and travel planning, and their enquiries are two to three times longer than standard search queries.

    It’s not limited to written searches either. Because AI Mode is multimodal, users can ask questions by speaking or even by taking a picture. In India, where more people use Google Lens than elsewhere in the world, that is really helpful.

    If a user has an unfamiliar plant? AI Mode will identify the species and provide information on how to maintain it, including where to put it in his house. All he needs to do is to click a picture of the plant and upload the same by adding a question – how to take care?

    The user can express exactly what he wants, with all its details, and access the appropriate web content in a variety of formats by using AI Mode. This helps expand the types of enquiries individuals can ask, generating additional potential for content discovery.

    Users Already Enjoying the Latest Features

    Google reports that early adopters of the tool, which has previously been tested in the US, are asking far longer enquiries than they typically do, indicating a noticeable change in the way people choose to search.

    They are posing well-thought-out, real-world queries and anticipating intelligent responses rather than merely inputting brief keywords and assembling the answers themselves.

    Even though it’s still in the experimental stage, this function feels familiar because it’s integrated into Google Search. The system will just provide conventional search results if it is unsure of its AI response.

     According to Google, the purpose of this India launch is to identify what works and what doesn’t, then use user feedback to improve the function. Google claims that AI Mode goes beyond AI Overviews, which has more than 1.5 billion users worldwide, by offering deeper reasoning and real-time content discovery.

    Users participating in Search Labs can now access AI Mode on iOS and Android devices through the Google app. This is the ideal moment to try searching in a more organic manner or to ask a challenging question.