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  • Mehli Mistry: What Makes Him a Key Figure in the Tata Group’s Future?

    Mehli Mistry has long stayed away from the media glare, yet his name carries quiet significance in India’s corporate world. A first cousin of the late Cyrus Mistry, Mehli has been a trusted associate of the late Ratan Tata for years. When the Tata Group faced one of its toughest boardroom battles, the removal of Cyrus Mistry as chairman of Tata Sons, Mehli stood firmly by Ratan Tata’s side. 

    He became part of the inner circle that helped steady the ship during a turbulent chapter in Tata history, which is often known for his discretion and loyalty. In October 2022, Mehli Mistry’s association deepened when he was appointed a trustee of the Sir Dorabji Tata Trust and the Sir Ratan Tata Trust, the two key entities that together hold a majority stake in Tata Sons. Since then, his quiet rise within the Tata ecosystem has turned him into one of the most closely watched figures in India’s business landscape.

    Mehli Mistry – Biography

    Name Mehli Mistry
    Nationality Indian
    Profession Industrialist, Investor, Trustee of Tata Trusts
    Family Connection Cousin of late Cyrus Mistry, from the M Pallonji family

    Mehli Mistry – Biography
    Mehli Mistry – The Power Shift Within Tata Trusts
    Mehli Mistry – Leadership Style
    Mehli Mistry – At the Centre of a Legacy Dispute
    The Boardroom Divide
    What’s Next for Mehli Mistry?
    What Lies Ahead for Tata Trusts?

    Mehli Mistry – The Power Shift Within Tata Trusts

    It’s been a year since the passing of Ratan Tata on October 9, 2024, and the once-unshakeable structure of the Tata Trusts is showing its first signs of internal strain. Unlike the much-publicized Tata–Cyrus Mistry clash years ago, this time the spotlight quietly turns to Mehli Mistry, Ratan Tata’s long-time confidant and the late Cyrus Mistry’s cousin, who is now playing a pivotal role in shaping the group’s future direction.

    The rift has so far stayed confined to boardrooms, yet its ripples have reached New Delhi. On October 7, 2025, Tata Trusts Chairman Noel Tata, along with two trustees and Tata Sons Chairman N. Chandrasekaran, met Union Home Minister Amit Shah and Finance Minister Nirmala Sitharaman. The government’s involvement signals how seriously it views the growing discord inside one of India’s most respected corporate houses.

    The 133-year-old Tata Trusts control about 66% of Tata Sons, the holding company of the INR 15 lakh crore Tata Group. Within the Trusts, two distinct factions have emerged: the Noel Tata camp, reportedly backed by Venu Srinivasan of TVS Group and Vijay Singh, the former Defence Secretary; and the Mehli Mistry camp, supported by Pramit Jhaveri (former Citibank CEO), Jehangir H.C. Jehangir (Chairman of Jehangir Hospital, Pune), and Darius Khambata, the senior lawyer.

    Mehli Mistry – Leadership Style

    Mehli Mistry’s leadership style appears to be both strategic and influential, particularly within the boardroom dynamics of the Tata Trusts. The article highlights his ability to shape outcomes and hold sway over key decisions, suggesting a leader who is decisive and comfortable navigating complex governance structures. His interventions have brought critical differences among trustees to the forefront, indicating that he does not shy away from challenging prevailing views when he believes it is necessary.

    At the same time, Mistry demonstrates a form of independent thinking. By dissenting on certain appointments and emphasizing adherence to age-related precedents for leadership roles, he showcases a methodical approach grounded in principles and established norms. This reflects a governance-focused mindset, one that balances respect for tradition with the practicalities of modern corporate oversight.

    Moreover, his influence seems to be exercised primarily behind the scenes, relying on boardroom strategy rather than public confrontation. This suggests a nuanced, consensus-sensitive leadership style that is subtle yet powerful, allowing him to assert authority while managing the sensitivities of a historically prestigious and complex organization like the Tata Trusts.

    Mehli Mistry – At the Centre of a Legacy Dispute

    At the heart of the disagreement lies the question of governance and transparency. One key issue is whether Tata Sons should be publicly listed. The Reserve Bank of India (RBI) had classified Tata Sons as an upper-layer non-banking financial company (NBFC), a designation that requires it to go public.

    This classification triggered unease among several trustees. Some fear that an IPO could dilute their veto powers and expose the company to takeover risks, while others believe a public listing would ensure stronger accountability.

    Adding to the pressure, the Shapoorji Pallonji (SP) Group, which holds 18.37% of Tata Sons, reiterated its call for listing on October 10, 2025. In a formal statement, the SP Group said that a transparent, publicly accountable Tata Sons would “uphold the spirit of transparency envisioned by Jamsetji Tata” and “strengthen trust among all stakeholders.” The group argued that such a move would also benefit Tata Trusts, helping ensure steady inflows for philanthropic activities aligned with the Tata vision.

    The Boardroom Divide

    Both sides within the Tata Trusts claim to be upholding Ratan Tata’s legacy. However, the divide deepened when Vijay Singh publicly remarked that the very idea of voting on issues within the Trusts was “unprecedented.” According to him, Ratan Tata believed decisions should always be taken by consensus rather than through votes, a sentiment not shared by Mehli Mistry’s faction, which insists that new times call for new norms.

    The latest disagreement arose when four trustees, including Mehli Mistry, blocked Singh’s reappointment to the Tata Sons board, arguing that he had crossed the age of 75. While there’s no official retirement age for Tata Trusts trustees, with figures like J.R.D. Tata, Ratan Tata, and R.K. Krishna Kumar, serving until their passing, Ratan Tata himself had set a precedent by stepping down from Tata Sons’ executive role at 75 in 2012.

    What’s Next for Mehli Mistry?

    In the ongoing boardroom tussles, Mehli Mistry, along with four other directors, is reportedly challenging Noel Tata, who was appointed chairman following Ratan Tata’s passing on October 11. Mistry’s group is reportedly frustrated at being sidelined in key decision-making and is pushing for greater transparency and corporate governance reforms. The trustees are scheduled to meet again on Thursday to discuss the matter.

    What Lies Ahead for Tata Trusts?

    Amidst the mounting tension, the Tata Trusts board reconvened on October 10, 2025. Officially, the meeting’s agenda centered around reviewing proposed funding by Tata Sons to group companies. Yet insiders suggest that reconciliation was also on the table, largely prompted by the government’s quiet intervention.

    If the discussions turn conciliatory, both factions may agree to soften their stance. But should Mehli Mistry’s supporters persist in nominating him to the Tata Sons board, a proposal gaining momentum, the internal conflict could stretch further.

    For now, the battle remains behind closed doors, but it represents a defining moment for Tata Trusts. It’s a test of how the institution, built on unity and trust, will adapt to a new era where loyalty, governance, and legacy are all being redefined.


    Tata Group Faces Boardroom Battle as Leadership Rift Widens
    Internal rifts within Tata Trusts have triggered a governance crisis at Tata Sons. Here’s how the government is stepping in to restore stability.


    FAQs

    Who is Mehli Mistry?

    Mehli Mistry is an Indian industrialist, investor, and trustee of the Tata Trusts. A cousin of the late Cyrus Mistry and a long-time confidant of Ratan Tata, he has emerged as a key figure within the Tata Group’s power structure, known for his discretion, loyalty, and influence in boardroom decisions.

    What is Mehli Mistry’s role in Tata Trusts?

    He is a trustee of the Sir Dorabji Tata Trust and Sir Ratan Tata Trust, which together hold a majority stake in Tata Sons.

    What role did Mehli Mistry play in the Tata–Cyrus Mistry feud?

    He supported Ratan Tata during the 2016 crisis and was part of the inner circle that helped stabilize Tata Sons.

  • Viral Diwali and Dhanteras Ads by Top Jewellery Brands

    The celebrations of Diwali and Dhanteras are not just festivals – they are moments of light, prosperity, and family all woven together. For most people, it is also a time of buying gold and jewellery to symbolise new beginnings and blessings. So, for a jewellery brand, this is the perfect time to create ad campaigns that not only resonate with their customers but also leave a lasting impression in their minds. Which is why jewellery brands go all out to not only showcase their dazzling collections but also remind users of the deeper meaning behind the glitter – one of love and family bonding. 

    So, let’s take a look at some jewellery brands that have the best ads for Diwali and Dhanteras to emphasise their unique designs and craftsmanship. 

    Top Diwali Ads by Jewellery Brands

    Top Diwali Ads by Jewellery Brands

    Kalyan Jewellers

    In 2024, Kalyan Jewellers went all out with an array of Bollywood stars to celebrate Diwali. Actors such as Amitabh Bachchan, Jaya Bachchan, Katrina Kaif, Kriti Sanon, Janhvi Kapoor, Rashmika Mandanna, and Wamiqa Gabbi. The ad starts with Jaya Bachchan admiring a necklace, and a short glimpse of Katrina Kaif, Rashmika Mandanna is inside a temple, while Janhvi and Kriti are seen in the same frame. The campaign embraced the past while creating new memories, and the brand emphasises the celebration of traditions and family over the festival. The ad had a significant interest and has over 1 million views on YouTube

    Kalyan Jewellers – Top Diwali Ads by Jewellery Brands 

    GIVA

    The main theme of the 2025 Diwali campaign is titled #GIVAwaliDiwali, featuring their brand ambassador Anushka Sharma. The main idea is to focus on gifting something for yourself. The brand also used this festive season to promote its new premium brand, Heer, that caters to modern women. The ad encouraged women to ‘Sparkle brighter, shine bolder, and make it a GIVAwali Diwali’ this season. 



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    Senco Gold

    Senco Gold’s Dhanteras ad featured Kiara Advani and was a two-series ad that captured the essence of Dhanteras and Diwali. Senco Gold is known for its beautiful jewellery, which lets viewers check the pieces in the middle of celebrations. The exquisite designs and Kiara’s radiant smile make Senco’s collection stand out, especially in all the Diwali lights. The audience highly appreciated the elegance of the ad that had a good balance between culture and glamour. The ad by Senco Gold not only touched a chord with those looking for jewellery, but also a symbol of prosperity and good fortune this festive season. 

    Senco Gold – Top Diwali Ads by Jewellery Brands 

    Tanishq

    The 2024 Tanishq ad campaign was directed by Mira Nair and titled ‘Nav-Raani’ or Modern-day Queens. The campaign celebrates modern women in their multi-roles, from nurturing their children to excelling in their careers. The ad is set on the magical night of Diwali and follows the lives of four women – each showcasing their power, beauty, and sophistication. The campaign highlighted their Nav-Raani collection with jewellery inspired by royal heritage, with contemporary aesthetics that are designed to highlight women’s inner beauty during Diwali. 

    Tanishq – Top Diwali Ads by Jewellery Brands 


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    Malabar Gold and Diamonds

    The brand focused more on festive offers that included free gold coins rather than on nostalgia in 2024. They also promoted their gold rate protection and old gold exchange schemes to help maintain transparency with their customers. They also ran a separate campaign with actor Manasi Parekh for its Gujarati ad. The ad campaign highlighted their special ‘buy counters’ that offer exclusive discounts to improve the overall shopping experience. It was during this campaign that the brand also showed its expansion plans with stores opening across India and the world. 



    CaratLane

    CaratLane - Top Diwali Ads by Jewellery Brands
    CaratLane – Top Diwali Ads by Jewellery Brands 

    This omnichannel brand launched its ‘Festive Edit’ collection of 22KT gold, diamonds, and gemstone jewellery that was designed to add a sparkle to the season. Their ads of ‘Glow brighter than the diyas this Diwali’ encouraged users to check their latest designs to help ‘light up the festivities’. Customers were also offered a free gold coin with every qualifying purchase. The ad campaign highlighted aspects of glow and sparkle that aligned with the traditions and celebrations of Diwali and Dhanteras. 

    Tribhovandas Bhimji Zaveri (TBZ)

    Tribhovandas Bhimji Zaveri (TBZ) – Top Diwali Ads by Jewellery Brands 

    TBZ leveraged heritage, nostalgia, and royalty for its ‘Light up your Diwali’ festive campaign. With Sara Ali Khan showcasing her youthful energy, the brand not only captured the modern look but with a hint of tradition seamlessly integrated into the ad. The jewellery pieces highlighted are sleek modern designs, but have a traditional backdrop that suggests that the brand is a bridge between the latest trends and the legacy of India. 


    Collection of the Best Diwali Creative Ads
    Diwali is always smartly exploited by advertisers and marketers with their amazing offers and ads. Here are the best Diwali creative ads by brands that you must not miss.


    P.C.  Jewellery

    P.C. Jewellery – Top Diwali Ads by Jewellery Brands 

    PCJ rolled out its first and most iconic ad campaign with none other than Mr. and Mrs. Khiladi. Released in 2017, the campaign showcased a loving bond between the married couple, solidified during the festive season with PCJ sets. The campaign also featured multiple Diwali offers during the festive season. 

    Conclusion

    From star-studded family moments to empowering stories of modern women, jewellery brands have once again proven that Diwali and Dhanteras campaigns are about more than just glittering ornaments; they’re about connections, memories, and emotions. Each of these ads reflects a unique perspective: tradition blended with modernity, glamour balanced with meaning, and offers tied to customer trust. 

    But what should other brands learn from these? 

    Jewellery during the festive season is not just a purchase; it’s an investment in memories, heritage, and togetherness. It is not only about gifting but also about the emotions behind the gift – a boy buying his mother a pendant with his first Diwali bonus, a father gifting his little girl her first diamond, or even a daughter gifting her mother a promise. As we light our homes this Diwali, these campaigns remind us to also celebrate the sparkle within our families and ourselves. 


    Diwali Corporate Gifting: Best and Unique Brands to Consider This Season
    Discover the best and unique brands for meaningful Diwali corporate gifting this season. Choose thoughtful gifts that leave a lasting impression on employees, clients, and business partners.


    FAQs

    Which jewellery brands created the best Diwali ads?

    Some of the best Diwali jewellery ads are:

    • Kalyan Jewellers
    • GIVA
    • Senco Gold
    • Tanishq
    • Malabar Gold and Diamonds
    • CaratLane
    • Tribhovandas Bhimji Zaveri (TBZ)
    • P.C. Jeweller (PCJ)

    Why do jewellery brands invest heavily in Diwali and Dhanteras ads?

    Diwali and Dhanteras are auspicious times for buying gold and jewellery. For brands, it’s not just about sales but emotional connection — celebrating love, prosperity, and family. These campaigns strengthen brand trust and customer loyalty.

  • Daily Indian Funding Roundup & Key News – 15th October 2025: RARA Barefoot Raises $500K, Everbright Health Secures $7 Mn, Amazon Layoffs & More

    India’s startup and corporate ecosystem saw notable developments on 15th October 2025. Startups like RARA Barefoot, Everbright Health, Consuma, Fragaria Fruits, Flowatt Battery Science, and Matters.AI secured pre-seed and seed funding to expand operations and scale technology. On the corporate front, Amazon announced up to 15% HR layoffs, PhysicsWallah partnered with IDP Education India for global education support, and Rapido expanded its app to include travel bookings. These updates reflect India’s vibrant investment and business landscape.

    Daily Indian Funding Roundup – 15th October 2025

    Company Amount Round Lead investor(s) Sector
    RARA Barefoot $500K Pre-seed Founders and senior operators from Zomato, Urban Company, Tata 1mg, Shyft, HexaHealth, ChrysCapital, and BCG Footwear / D2C barefoot sneaker brand
    Flowatt Battery Science INR 2.2 Cr Pre-seed PedalStart Deep tech / EV battery management & analytics
    Everbright Health $7 Mn Seed W Health Ventures and Sanos Capital Health / tech-enabled mental health services
    Consuma $1.3 Mn Seed Equirus InnovateX Fund and several angel investors AI / consumer insights / market analytics
    Fragaria Fruits $2 Mn Seed WEH Ventures, Rainmatter, Spiral Ventures, Sashi Kumar Agritech / premium fruits / sustainable farming
    Matters.AI INR 55 Cr Seed Kalaari Capital, Endiya Partners, Better Capital, Carya Venture Partners, angel investors AI / tech startup

    Footwear startup RARA Barefoot raises $500K in pre-seed round

    Footwear startup RARA Barefoot has raised $500K in an oversubscribed pre-seed round led by founders and senior operators from Zomato, Urban Company, Tata 1mg, Shyft, HexaHealth, ChrysCapital, and BCG. The funding will help expand its D2C barefoot sneaker line, scale local manufacturing, and establish offline retail presence across India.

    Flowatt raises INR 2.2 Cr in pre-seed round led by PedalStart

    Bengaluru-based deep-tech startup Flowatt Battery Science raised INR 2.2 Cr in a pre-seed funding round led by PedalStart. The company develops advanced battery management systems, IoT-enabled analytics, and pay-per-use battery models for electric vehicle fleets. The funds will be used to optimize technology and expand operations.

    Everbright Health raises $7 Mn in seed round

    Everbright Health, a tech-enabled platform supporting mental health providers, has raised $7 Mn in a seed round from W Health Ventures and Sanos Capital. The company provides infrastructure, operations, compliance, and billing support for therapists and aims to expand its services to new markets.

    Consuma raises $1.3 Mn in seed funding

    AI startup Consuma has raised $1.3 Mn in a seed round led by Equirus InnovateX Fund along with several angel investors. The company uses AI to analyze consumer digital behavior, replacing traditional survey-based market research. The funds will be used to strengthen technology and expand globally.

    Fragaria Fruits secures $2 Mn in seed funding

    Agritech startup Fragaria Fruits has secured $2 Mn in seed funding led by WEH Ventures, with participation from Rainmatter, Spiral Ventures, and angel investor Sashi Kumar. The startup focuses on premium berries and aims to provide sustainable, year-round fruit production across India.

    Matters.AI secures INR 55 Cr in seed funding

    AI startup Matters.AI has raised INR 55 Cr in a seed funding round co-led by Kalaari Capital and Endiya Partners, with participation from Better Capital, Carya Venture Partners, and cybersecurity-focused angels. The funding will accelerate product development and help scale its AI-driven solutions.

    Key Business News for 15th October 2025

    Amazon to Slash Up to 15% of HR Staff in Major Layoff Plan

    Amazon is planning to lay off up to 15% of its human resources department, known internally as the People eXperience and Technology (PXT) team. This move is part of a broader restructuring to streamline operations and enhance efficiency through AI-driven processes. The company is investing over $100 billion this year in AI infrastructure and next-generation data centers to support internal and client-facing services. While the PXT team is expected to be the most affected, other areas of Amazon’s consumer business may also experience cuts.

    Alakh Pandey’s PhysicsWallah and IDP Sign MoU to Support Students’ Global Education Aspirations with IELTS

    PhysicsWallah (PW), the education platform founded by Alakh Pandey and Prateek Maheshwari, has signed a Memorandum of Understanding (MoU) with IDP Education India, co-owner of IELTS and India’s sole provider of the test. This collaboration aims to provide comprehensive guidance and assistance to students aspiring to pursue higher education in international universities and to aid them in their preparation for the GRE and TOEFL exams.

    Rapido Expands App Services to Include Flight, Hotel, Bus, and Train Bookings via Partner Integrations

    Rapido has expanded its app services to include flight, hotel, bus, and train bookings through partnerships with Goibibo (owned by MakeMyTrip), ConfirmTkt (owned by ixigo), and redBus. This move aims to transform Rapido into a one-stop travel and mobility platform for its 5 crore active users across more than 400 cities in India. The company is also diversifying its services to include car rides, taxis, and food delivery through its Ownly platform.

    Daily Indian Funding Roundup & Key News – 14th October 2025
    India’s startup and corporate ecosystem continues to witness dynamic growth with significant funding rounds and key business developments on 14th October 2025.


  • TIPS Music Reports 15% Revenue Growth in H1 FY26, Declares ₹4 Interim Dividend

    TIPS Music Ltd (formerly Tips Industries Ltd.), one of India’s leading music labels, reported a strong performance for the quarter ended 30 September 2025, with continued double-digit growth. The company recorded a 15% year-on-year increase in revenue and an 8% rise in profit after tax (PAT) for the first half of FY26, reflecting steady demand for its extensive music catalogue and new releases across regional and mainstream markets.

    Financial Highlights: Q2 FY26

    Particulars (₹ Cr) Q2 FY26 Q2 FY25 YoY Q1 FY26 QoQ H1 FY26 H1 FY25 YoY
    Revenue from Operations 89.2 80.6 11% 88.1 1% 177.3 154.5 15%
    Op. EBITDA 67.8 59.5 14% 56.5 20% 124.4 113.8 9%
    Op. EBITDA % 76.0% 73.8% 64.2% 70.1% 73.7%
    Op. EBIT 71.7 64.5 11% 61.6 16% 133.3 122.9 8%
    PAT 53.2 48.2 10% 45.7 16% 98.9 91.7 8%
    PAT Margin 59.6% 59.7% 51.9% 55.8% 59.3%

    Key Highlights

    • Revenue stood at ₹89.2 crore in Q2 FY26, up 11% YoY.
    • Content cost for the quarter was ₹13.3 crore, a 4% decline YoY from ₹13.8 crore in Q2 FY25.
    • Profit After Tax (PAT) reached ₹53.2 crore, reflecting a 10% YoY increase from ₹48.2 crore in Q2 FY25.
    • A total of 133 songs were released during the quarter — 76 film tracks and 57 non-film tracks. Notably, the Telugu track “Vibe Undi” emerged as one of the biggest hits of the quarter.
    • YouTube subscriber base expanded to 134 million.
    • An interim dividend of ₹4 per share was declared for Q2 FY26, amounting to ₹51.13 crore. Total payout to shareholders stood at ₹102.26 crore.

    Kumar Taurani, Chairman & Managing Director, said: “Despite the challenging industry environment, the company’s revenue grew by 15% YoY in the H1 FY26. Over the longer term, we expect strong business momentum, supported by sustained paid subscriber growth, beginning of ad revenue sharing from short-form content platforms, and robust expansion in the public performance segment. I am also pleased to share that the Board of Directors has declared a second interim dividend of ₹4 per share for the financial year 2026.”

    Q2 FY26 Performance Highlights

    • 133 songs released during the quarter: 76 film songs and 57 non-film songs.
    • “Vibe Undi” from the Telugu film “Mirai” crossed over 69 million views on YouTube, ranking among the top five music videos of the quarter.
    • “Raaj Karega Mallik” from the movie “Maalik” crossed 25 million views on YouTube.
    • Catalogue performance on Meta was robust: “Tere Aane Se” (Run) achieved 1.50 billion views, “Saajan Saajan” (Dil Ka Rishta) hit 850 million, and “Kahin Aag Lage Lag Jaaye” (Taal) reached 700 million views during the quarter.
  • OpenAI to Allow Erotic Content on ChatGPT for Verified Adults…

    OpenAI announced on Tuesday, October 14, 2025, that it will soon allow erotic content on ChatGPT. The content is strictly only for verified adults and calls it “treat adult users like adults.” If some argue whether this is at all necessary, others say, ‘Why not?’ So, this announcement is, in a way, a colossal shift from OpenAI’s previous policy about the prohibition of sexually explicit material. So, why did OpenAI change its mind? What are the news rules? When will this come into effect? For all that, learn more. 

    What Caused This Change?

    Several strict rules had come into place this year, especially rules that blocked sexual or erotic content. Most of the rules were added after Adam Raine’s incident in California:

    • Adam Raine, a teenager in California, died by suicide.
    • His parents filed a lawsuit against ChatGPT, claiming that it gave him specific advice on how to hurt himself.
    • OpenAI had to take responsibility for the issue and make ChatGPT safer publicly.
    • Meanwhile, the U.S. Federal Trade Commission (FTC) has been closely monitoring the impact of AI chatbots like ChatGPT on children and teenagers.
    • OpenAI had to come up with strong mental health safety controls (meaning filters to stop the chatbot from giving sensitive replies). However, CEO Sam Altman emphasised how these controls made ChatGPT “less useful and enjoyable.” He wanted the normal adult users to have more freedom.

    Therefore, OpenAI will now improve safety tools to ease these restrictions for mature adults. 

    What’s Coming Next?

    Several updates are coming up:

    Custom ChatGPT Personalities

    As a ChatGPT user, you can now adjust how it talks to you. For instance, you can make it sound more friendly, human-like, or use more emojis.

    Age-Based Experiences

    OpenAI will launch age-gating and erotic content in December 2025. This feature will be available only for verified adults.

    The company hasn’t clarified how it will verify users’ ages yet — that part remains unclear.

    Separate ChatGPT for Teens

    For teenagers, especially, OpenAI has already launched a new version of ChatGPT in September 2025. The tool filters out graphic, sexual, or adult content.

    Behaviour-Based Age Detection

    One way to verify the user’s age is to examine their interaction patterns with ChatGPT. For instance, typing style or topics of conversation.

    That way, if the patterns lean towards someone under 18, the tool will automatically redirect them to the safer, teen-friendly version.

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  • Fragaria Fruits Secures $2 Million in Seed Funding Led by WEH Ventures to Transform India’s Premium Fruit Market

    Fragaria Fruits, a high-tech farming company, has raised $2 million in seed funding and project finance to expand its vision of revolutionising the fruit-eating experience in India. The round was led by WEH Ventures, with participation from Rainmatter, Spiral Ventures, and angel investors such as Sashi Kumar, CEO of Akshayakalpa Organic.

    Founded in 2024 by Harish Varadharajan, Damian Lopez-Salazar, and Timothy Van Niekerk, Fragaria combines 25 years of agricultural experience across six countries to address a critical challenge in India’s fruit industry. Despite being one of the world’s largest fruit producers, India struggles to deliver premium-quality fruit consistently throughout the year. Fragaria was created to fill this gap, offering world-class fresh berries year-round using sustainable farming techniques. Its flagship brand, Oh! Fruits, provides European strawberries that are twice as sweet as conventional Indian varieties and have a shelf life three times longer.

    India produces 14.8 million tonnes of fruit annually, making it the second-largest fruit producer globally. However, apart from a few crops such as mangoes, pomegranates, papaya, and bananas, most fruits fall short of global class-one quality standards. Consumers face inconsistent quality, limited variety, and seasonal availability. Fragaria aims to bridge this gap by producing premium-quality, sustainably grown fruits year-round under the Oh! Fruits brand.

    By using Controlled Environmental Agriculture (CEA) and vertical farming, Fragaria has built a sustainable, scalable model to grow premium strawberries in all seasons. Its pilot farm in Chennai demonstrated that world-class produce can be grown even in tropical India, where traditional farming struggles with seasonality. With the new investment, Fragaria will expand production in Bengaluru, increasing daily output from 2-3 kg to 120-150 kg.

    Timothy Van Niekerk, Co-founder, Fragaria Fruits, said: “This funding will allow us to scale our operations and reach a larger consumer base with consistently high-quality fruit. It’s a key step forward in our mission to build India’s most trusted and beloved fruit brand, providing fresh, year-round produce to millions of people across the country.”

    Rohit Krishna, Partner, WEH Ventures, said: “We believe Fragaria is addressing a critical inefficiency in India’s fruit supply chain. Their model blends cutting-edge farming technology with sustainable practices, which is a game-changer for India’s premium fruit market. We are supporting them in providing consumers with fresh, year-round fruit, without compromising on quality or sustainability.”

    The funding will help Fragaria scale operations in Bengaluru, expand its premium fruit portfolio to include blueberries and raspberries, and provide a year-round supply of high-quality, sustainable produce to the Indian market. The company’s commitment to sustainability is evident in its water recycling systems, solar power integration, and efforts to minimise farming’s environmental footprint while maintaining affordability.

  • Matters.AI Raises ₹55 Crore Seed Funding Co-Led by Kalaari Capital and Endiya Partners to Launch Bharat’s First AI Security Engineer

    Matters.AI, an AI-native data security company built in Bharat, today announced an INR 55 Crore fundraise to pioneer a new class of system: the AI Security Engineer. Unlike traditional security platforms that merely monitor or alert, the AI Security Engineer is a self-learning system that understands how sensitive data behaves, predicts misuse before it happens, and responds autonomously across Cloud, SaaS, Endpoints, and On-Prem environments.

    The INR 42 Crore Seed round was co-led by Kalaari Capital and Endiya Partners, with participation from Better Capital, Carya Venture Partners, and leading cybersecurity angels. The earlier INR 13 Crore Pre-Seed round was led by Better Capital and Carya Venture Partners.

    The funding will accelerate R&D in predictive detection, expand go-to-market operations in India and the US, and strengthen engineering and customer success teams serving regulated industries under the DPDP framework.

    The Question That Started It All

    Every CISO the founders met said the same thing: “I can’t even tell you where my sensitive data is right now.” That is the reality of modern security. Across enterprises, over 90% of sensitive data remains invisible to security teams, and what you cannot see, you cannot protect. Analysts chase thousands of alerts daily, yet most real data threats slip through unnoticed. Legacy DLP and DSPM tools flood teams with noise, missing the signals that truly matter. When an incident finally occurs, response is painfully slow. In a one-hour investigation, 80% of the time is spent pulling logs, mapping access, and piecing together what went wrong, leaving only minutes to understand the actual threat.

    Matters.AI was built to end that fatigue. It turns chaos into clarity, giving enterprises one autonomous system that can see, understand, and protect data everywhere, before damage occurs.

    A System That Thinks Like an Engineer

    Unlike legacy tools that react after incidents, Matters.AI uses semantic graphs and predictive models to understand context and intent.

    Full-Stack Visibility for a Complex World:

    • Endpoint visibility and control through real-time data tracing
    • Data lineage & fingerprinting to track how data moves and why
    • On-prem and SaaS deployments for hybrid enterprises
    • GenAI governance across ChatGPT, Gemini, and Copilot
    • Native integrations with Zoho, Snowflake, Salesforce, AWS, Azure, GCP, and Databricks

    With the Digital Personal Data Protection (DPDP) Act setting new benchmarks for accountability, organisations need real-time visibility into how sensitive data moves across environments. Matters.AI provides that clarity, built in Bharat and trusted worldwide.

    Keshava Murthy, CEO & Co-Founder, said, “India has built rockets, payments, and software for the world, now we’re building to protect it. The world doesn’t need another dashboard screaming alerts; it needs a system that can think. That’s Matters.AI, the AI Security Engineer that never sleeps.”

    Harsh Sahu, CTO & Co-Founder, said, “Our system ‘reasons’ like a human engineer, learning from how people and data interact, predicting misuse, and responding autonomously.”

    Dhiraj Khare, Chief Revenue Officer, said, “CISOs want clarity, not chaos. Matters.AI connects every data layer—endpoint, cloud, SaaS, Gen AI, On-Prem—into one control plane where visibility meets action.”

    Sateesh Andra, Managing Director, Endiya Partners, added, “Security teams tell us their biggest gap is between visibility and enforcement. Matters unifies discovery, lineage, and intent-aware controls into a single policy plane so organisations can prevent data exfiltration across cloud, SaaS, endpoints, and AI tools—while cutting alert noise. We’re delighted to co-lead this round with Kalaari Capital, and back Keshava, Harsh, and Dhiraj as they execute on this AI-native architecture.”

    Sampath, Partner, Kalaari Capital, said, “As privacy regulations tighten worldwide and AI adoption accelerates, enterprises face an urgent need for intelligent, autonomous data protection. Matters.AI is building the control layer for this new reality, a system that learns, adapts, and secures data while ensuring continuous compliance in an AI-driven world.”

  • Rapido Expands App Services to Include Flight, Hotel, Bus and Train Bookings via Partner Integrations

    For booking flights, buses, trains, and hotels, Rapido has partnered with Goibibo, owned by MakeMyTrip; ConfirmTkt, owned by ixigo; and redBus. Rapido aims to become a one-stop travel app, offering its 5 Cr active users from more than 400 cities nationwide a smooth mobility experience. Prior to a possible initial public offering (IPO), the ride-hailing company is working to diversify.

    Unicorn that rides Rapido has partnered with Goibibo, owned by MakeMyTrip; ConfirmTkt, owned by ixigo; and redBus to provide hotel, bus, rail, and flight booking through its app. With these features, Rapido hopes to establish itself as a one-stop travel app, delivering its 5 Cr active users from more than 400 cities around the nation a smooth mobility experience.

    Rapido claimed that by combining daily mobility and trip booking into a single app, it is well-positioned to onboard the next 10 Cr digital travellers. RedBus is an online bus ticketing platform for intercity bus reservations, whereas Goibibo offers hotel and airfare bookings. ConfirmTkt is a B2C online train ticketing platform that has been authorised.

    Rapido Added New Travel Section in its App

    Rapido has established a new “travel” section on its app’s home screen in order to accommodate the additional services. By utilising Rapido’s reach, Goibibo, ConfirmTkt, and redBus hope to increase their user base even more with this relationship.

    Rapido’s continuing diversification strategy continues with this move. A full-fledged mobility app, the ride-hailing firm started off as a bike-taxi platform for short-distance urban commuting. Over time, it added car and taxi booking services to its main business of bike ride-hailing. In an attempt to compete with Zomato and Swiggy, Rapido also entered the food delivery market earlier this year with the introduction of Ownly.

    Rapido Aiming to Become Multi-Service Platform

    Rapido’s strategy change to become a multi-service platform instead of a single-category competitor is reflected in the diversification, which enables it to compete with both foodtech behemoths and significant ride-hailing companies. Rapido wants to increase app engagement and diversify its revenue sources by combining various offers into a single platform.

    The most recent advancement coincides with Rapido’s goal of closing a $500–$550 million fundraising round. Swiggy’s stake sale would be one of several primary and secondary transactions that would take place during the round.

    Although Rapido has not yet submitted its FY25 financial figures, the company is anticipated to generate over INR 1,000 Cr in revenue during the year. It reduced its loss from INR 675 Cr in the previous fiscal year to INR 370 Cr in FY24, a more than 45% reduction. Operating revenue increased from INR 443 Cr in FY23 to INR 648.1 Cr in FY24, a 46% increase.

    Quick Shots

    •Rapido now offers flight, hotel, bus, and
    train bookings via partner integrations.

    •Rapido Collaborated with Goibibo
    (MakeMyTrip), ConfirmTkt (ixigo), and redBus.

    •Rapido wants to become a one-stop travel
    and mobility app for its 5 crore active users across 400+ cities.

    •Rapido expands beyond bike-taxi roots to
    car rides, taxis, food delivery (Ownly), and now travel services.

  • Ola Electric Shares Surge Amid Reports of Expansion Plans in Energy Segment

    On October 15, Ola Electric shares are anticipated to be the subject of attention due to signs that the firm plans to enter the energy sector in addition to its primary electric vehicle business. Ola Electric, the largest pure-play EV firm in India, said in an official statement that it would like to notify you that on October 17, 2025, it will introduce a new product in the energy sector through a social media premiere.

    This comes after remarks made by Bhavish Aggarwal, the chairman and managing director of Ola Electric, who recently alluded to a strategic change away from the business’s current electric vehicle activities. Power in India is shifting “from utility to deep tech — intelligent, portable, and personal,” according to Aggarwal’s tweet, implying a wider reach in the energy sector.

    According to industry sources, Ola Electric’s planned announcement might be related to the company’s foray into the Battery Energy Storage Systems (BESS) market. Despite its infancy, the Indian energy storage market is expected to grow to a value of over USD 30 billion by 2030, according to industry projections.

    Ola Likely to Use 4680 Bharat Cell Technology                                  

    According to other sources, the business may use the 4680 Bharat Cell technology it now has, which was created at its Gigafactory in Tamil Nadu, for this possible new endeavour. According to reports, the company’s 5 GWh manufacturing capacity may be modified for storage applications without requiring a significant financial investment, and its current network of Ola Electric outlets might serve as distribution centres for energy solutions for homes and businesses.

    Compared to conventional BESS infrastructure projects, the model under consideration is anticipated to be asset-light, potentially enabling faster market entry. The growing need for distributed energy solutions throughout India is reportedly the main driver of the Total Contract Value (TCV) movement in this sector.

    How this Could be a Game Changer Move for Ola?

    Ola Electric may profit from its current infrastructure and domestic manufacturing skills if it decides to enter the energy storage business. Such actions are also perceived as being supported by the Indian government’s concentration on domestic production. After Aggarwal formally announces the intentions on October 17, which might be Ola Electric’s official entry into the energy storage market, more details are anticipated. Ola Electric Mobility’s stock ended Tuesday’s trading session flat on the BSE at INR 50.08. 

    Quick
    Shots

    •Ola Electric shares draw attention
    amid reports of entry into the energy sector.

    •Ola to unveil a new energy product on
    October 17, 2025, via social media.

    •Chairman Bhavish Aggarwal hints at a
    strategic shift from EVs toward intelligent, portable, personal energy
    solutions.

    •Indian energy storage market
    projected to exceed USD 30 billion by 2030.

    •Likely use of 4680 Bharat Cell
    technology from Ola’s Tamil Nadu Gigafactory.

  • Diwali Muhurat Trading 2025: Date, Timings, Rules, and All You Need to Know

    Diwali is just around the corner, and the joy is sparking at India’s stock exchanges, too. The BSE (Bombay Stock Exchange) and NSE (National Stock Exchange) will hold a special one-hour trading session to celebrate Diwali called the “Muhurat Trading.” For many years (started in 1957 by BSE and in 19921 by NSE), Indian investors have considered “Muhurat Trading” a lucky time to invest (so it brings in more prosperity, good luck, and wealth). What are the timings? Should you take “Muhurat Trading” seriously? For all that, learn more details.  

    When Will It Happen in 2025?

    The “Muhurat Trading” is on Tuesday, October 21 and here are the timings:

    • Pre-opening session: 1:30 PM to 1:45 PM
    • Main trading session: 1:45 PM to 2:45 PM

    Why Many Investors Believe in Muhurat Trading?

    Diwali is a holy time and is the start of a new year in the Hindu calendar. It is also known as Vikram Samvat 2082. So, many traditional investors and brokers treat this as the first trade of the new financial year. Several emotions and sentiments are attached to the “Muhurat Trading.”

    What Can You Trade?

    During this one-hour Muhurat session, you can trade in all the usual segments, like: 

    • Equity (stocks)
    • Commodity derivatives (like gold, silver, oil, etc.)
    • Currency derivatives (like USD-INR, EUR-INR, etc.)
    • Equity futures and options (F&O)
    • Securities lending and borrowing (SLB)

    What Can You Trade?

    Well, the rules for “Muhurat Trading” are the same as those for a regular trading day in the Indian stock market. However, the only thing that is different is the timing (one hour).

    Here’s what that means:

    • All the trades are settled as a regular day, no change in that.
    • Both the Capital Market and Futures & Options (F&O) are open to the public.
    • Intraday trading is fully on (meaning buying and selling within the same session is allowed).
    • This is a short window and is highly volatile (meaning the prices go up and down very quickly). 

    Can You Buy Mutual Funds?

    Yes. If you are interested, then you can buy mutual funds during the Muhurat session.