Eggoz, India’s leading agri-consumer brand transforming the egg industry, has announced the successful raise of $20 million in a Series C funding round led by Gaja Capital. The round also saw participation from existing investors, including IvyCap Ventures, Rebright Partners, Avaana Capital, NABVENTURES, Merisis Opportunities Fund, Arvind Thakur, S. Ramadorai, Artek Chemicals, Blue Dot Capital, and other marquee angel investors.
Founded in 2017 by IIT Kharagpur alumni Abhishek Negi, Aditya Singh, and Uttam Kumar, Eggoz is on a mission to revolutionise the way Indians consume eggs. Leveraging a tech-enabled, asset-light model that directly integrates with farmers, Eggoz ensures every egg is safe, traceable, and nutritionally superior. They deliver this promise through 11+ safety and hygiene checks and 100% herbal hen feed, setting new benchmarks in quality and food safety. Eggoz has established itself as the #1 branded egg player across India’s leading quick commerce and e-commerce platforms, reflecting deep consumer trust and consistent demand for clean, high-quality eggs delivered conveniently.
Eggoz offers a wide range of branded eggs and has pioneered India’s first line of egg-based snacks, including egg momos and burger patties. These high protein, ready-to-cook products cater to the growing demand for convenient and nutritious food options for urban consumers. Currently available in over 11 major cities, including Delhi NCR, Bengaluru, Mumbai, Hyderabad, Chennai, and Pune, Eggoz has become synonymous with trust and innovation in the $12 billion (One lakh crore) Indian egg market.
The company reported a 76% year-on-year revenue growth, with net cash revenue reaching ₹130 crore in FY25, up from ₹74 crore in FY24. In Q4 FY25, Eggoz achieved a peak brand ARR of ₹200 crore and EBITDA breakeven; driven by strong consumer demand and deepened distribution.
Abhishek Negi, Co-Founder & CEO of Eggoz, said, “We’re excited to welcome Gaja Capital to the Eggoz family as we enter our next growth phase. At Eggoz, we’re not just building a brand—we’re redefining a category that reaches most Indian households. This capital will help us strengthen our presence in current markets, expand to new cities, and invest in technology and supply chain infrastructure. Over 95% of eggs in India are sold loose, often lacking basic hygiene and quality. Our mission is to ensure consumers never compromise on safety or nutrition. We aim to make clean, protein-rich eggs accessible to all while empowering farmers with better practices and prices.”
“Eggoz is solving a critical gap in India’s protein ecosystem with a scalable, tech-first approach,” said Gopal Jain, CEO and Managing Director at Gaja Capital. “We believe their vertically integrated model and strong brand promise position them well to lead the next wave of growth in India’s food and nutrition sector. We’ve seen Abhishek and Aditya work closely for over two years, and we appreciate the first principles approach they’ve adopted to address this significant pain-point for Indian consumers.”
“With India producing over 140 billion eggs annually, the need for quality and traceability in this essential category is more important than ever. At IvyCap, we back founders solving large-scale, real-world challenges with innovation and purpose. Eggoz exemplifies this by transforming a fragmented market into a trusted consumer brand. We’re excited to continue supporting their journey as they scale across India.” — Vikram Gupta, Founder and Managing Partner, IvyCap Ventures.
First-time entrepreneurs at the forefront: 78% of borrowers; 61% are first time borrowers.
Women-led ventures surge to 74%, Single owners who are female are 9%
INR 642 Cr disbursed to 3,369 green-sector MSMEs; 42% of borrowers invested in ESG initiatives
Aligned with 11 UN Sustainable Development Goals, embedding ESG screening to advance gender equality, clean energy, decent work and climate action
Launched under the #BharosaMSMEpar movement, inviting every Indian to pledge support for MSMEs
UGRO Capital Limited, a leading DataTech NBFC focused on MSME lending, today released the third edition of its Social Impact Report, demonstrating how targeted credit drives measurable economic, social and environmental outcomes for India’s most dynamic yet underserved businesses. Produced in partnership with Dun & Bradstreet India, the report reflects UGRO’s expanding reach, serving over 135,000 MSMEs through 200+ branches nationwide and underscores its commitment to a sustainable, inclusive MSME ecosystem.
Over the past three years, UGRO Capital has grown its customer base from just over 23,000 in March 2022 to more than 135,000 by January 2025, boosting its Assets Under Management nearly four-fold from INR 2,932 Crore to INR 11,067 Crore while deepening financial inclusion across India’s heartlands. Notably, 78% of these borrowers are first-generation entrepreneurs tapping formal credit for the first time, and women-led enterprises have surged to 74% of total portfolio. 9% of UGRO’s portfolio is one woman owners. Beyond metros, AUM in Tier 3+ geographies climbed from INR 1,144 Crore to INR 2,596 Crore, reflecting a strong focus on rural and small-town growth. In line with its ESG framework, UGRO channelled INR 642 Crore to 3,369 green-sector MSMEs spanning renewable energy, WASH, and sustainable manufacturing and 42% of borrowers invested in energy and waste-efficiency initiatives.
Talking about the report, Mr. Shachindra Nath, Founder and Managing Director of UGRO Capital, said, “This report is more than just numbers, it reflects our purpose. MSMEs are the backbone of India’s economy, yet 75% rely on informal credit. This report validates our mission to democratize access to finance through data-led innovation. It also brings to life our campaign belief – MSME Accha Hai and now invites every Indian to show their support through #BharosaMSMEpar. Our emotion became evidence; now it becomes action.”
Ms. Irem Sayeed, Chief Credit Officer, UGRO Capital, added, “Our ESG-led lending framework ensures growth that is both inclusive and resilient. From clean-energy enterprises to women-led ventures, every loan becomes a lever for change. The 42% rise in women’s employment within our borrower network shows the multiplier effect of thoughtful financing.”
The report reaffirms UGRO’s alignment with 11 UN Sustainable Development Goals, including decent work, gender equality, clean energy, innovation, and climate action. Its embedded ESG screening protocol ensures responsible disbursals without compromising growth momentum. The research—combining telephonic and in-person interviews across 200+ branches in metro and Tier 2/3 centers was enriched by platform analytics and public financial disclosures to ensure robustness and representativeness.
The launch of this Impact Report also aligns with UGRO Capital’s #BharosaMSMEpar campaign, a nationwide call for every Indian, from consumers to policymakers, to pledge support for MSMEs. Because when Indians back these businesses with their trust, they power a billion dreams.
About UGRO Capital Ltd (NSE: UGROCAP I BSE: 511742)
UGRO Capital Limited is a DataTech Lending platform, listed on NSE and BSE, pursuing its mission of “Solving the Unsolved” for the small business credit gap in India, on the back of its formidable distribution reach and its Data-tech approach.
The Company’s prowess in Data Analytics and strong Technology architecture allows for customized sourcing platforms for each sourcing channel. GRO Plus module which has uberized intermediated sourcing, GRO Chain, a supply chain financing platform with automated end-to-end approval and flow of invoices, GRO Xstream platform for co-lending, an upstream and downstream integration with fintechs and liability providers, and GRO X application to deliver embedded financing option to MSMEs.
The credit scoring model GRO Score (3.0) a statistical framework using AI / ML driven statistical model to risk rank customers is revolutionizing the MSME credit by providing on-tap financing like consumer financing in India.
UGRO has executed Co-lending model in India which is prevalent in the West through Co-Lending relationships with total of 17 Banks and NBFCs and built a sizeable off-balance sheet asset of 42% of its AUM through its Co-lending and Co-originating partners and GRO Xstream platform. The Company is backed by marquee institutional investors (raised INR 900+ Cr of equity capital in 2018, INR ~340 Cr in 2023 and INR ~1,265 Cr in 2024) and aims to capture 1% market share over the next three years.
Zomato co-founder Deepinder Goyal is aiming for the aviation sector in a daring move that might revolutionise regional air travel in India. Surobhi Das, co-founder of LAT Aerospace, disclosed in a LinkedIn post that the two have been discreetly developing a game-changing aviation firm that seeks to provide high-frequency, reasonably priced air transport to neglected areas of the nation.
Goyal is prepared to take on the aviation industry in his own right. He supports Surobhi Das, a former Zoman, in starting LAT Aerospace. Goyal is LAT Aerospace’s non-executive founder.
According to media sources, Goyal has contributed $20 million of the $50 million that the company has raised.
According to Goyal, imagine buses in the sky: they are reasonably priced, often run, and made to connect areas that the aviation sector has neglected.
He stated further that the LAT Aerospace’s planes will land and take off at small “air-stops” that are constructed closer to residential areas and are no larger than a parking lot. No security lines, no chaos. Simply enter and take off. It’s a challenging industry, but the market is undoubtedly broken.
How the Concept was Born?
Das emphasised that years of practical experience navigating India’s current air travel system served as the inspiration for the idea. In her posting, she stated that Das and Goyal consistently returned to the same inquiry: Why is regional air travel still so disjointed, expensive, and largely unattainable for those who reside in a metropolitan area?
The concept evolved as a substitute for traditional air travel, offering a frequent, low-cost, demand-based system that is effectively a “bus network in the sky”.
LAT Aerospace’s Innovative Flying Model
LAT Aerospace is creating a whole new ecosystem rather than only introducing new aircraft. It is anticipated that their aircraft will fly out of small “air-stops”—landing and takeoff areas no bigger than a parking lot—that are located nearer to residential and business areas.
Many of the inconveniences of conventional air travel would be eliminated as a result, including lengthy journeys to large airports, onerous security checks, and delays.
The act of flying would become much more ordinary and informal if passengers could just walk in and board their flight. Aerospace engineers, systems designers, and aviation enthusiasts are being invited to join the endeavour as it looks to grow its staff.
Goyal’s Incomparable Skills can Turn this Mission Impossible to Possible
Although much remains to be seen in terms of public acceptance, technological viability, and regulatory approval, Goyal’s history of creating one of India’s most well-known software firms lends credibility to this bold aviation venture.
Curefoods India, a cloud kitchen startup based in Bengaluru and supported by Accel India, Iron Pillar, Alteria Capital Fund, and Binny Bansal, has submitted draft documents to SEBI in order to raise money through an IPO.
The IPO will include an offer-for-sale of 4.85 crore equity shares by current shareholders in addition to the new issuance of shares valued at INR 800 crore.
In the offer-for-sale, investors Iron Pillar PCC, Crimson Winter, Accel India V (Mauritius), and Chiratae Ventures India Fund IV will be selling their shares, along with those of Global eCommerce Consolidation Fund, Alteria Capital Fund, and Curefit Healthcare.
Curefoods, controlled by Ankit Nagori, may think about raising up to INR 160 crore in a pre-IPO transaction. The fresh issue size will be lowered by the specified amount if it is successful in closing the pre-IPO placement.
With 27.80% and 17.32% interests, respectively, promoter Ankit Nagori and Flipkart co-founder Binny Bansal’s 3State Ventures Pte will be the company’s largest shareholders when fully diluted. This came after Accel India V (Mauritius) (7.17%), Chiratae (8.23%), and Iron Pillar (13.53%).
How Company Plans to Utilise Proceeds?
Using INR 152.5 crore of the proceeds from the new offering, the multi-brand food services company intends to expand some of its current cloud kitchens, buy machinery and equipment, and open additional restaurants, kiosks, central kitchens, and cloud kitchens under the Krispy Kreme brand.
Additionally, it will use the proceeds of the offering to pay down a debt of INR 126.9 crore. The total amount of its debt as of April 2025 was INR 239.1 crore.
The remaining funds will be used for general corporate reasons, sales and marketing campaigns, leasing payments for existing properties, investing in subsidiaries, acquiring more shares in subsidiaries, and inorganic growth through unnamed acquisitions. The IPO’s legal consultants are Trilegal and Shardul Amarchand Mangaldas.
Financial Dynamics of Curefoods
In more than 70 Indian cities and towns, Curefoods India runs its food services business through 5 central kitchens, 281 cloud kitchens, 99 kiosks, 122 restaurants, and 13 warehouses.
From a loss of INR 171.9 crore in the previous fiscal year, it reported a considerably smaller loss of INR 170 crore for the year that ended in March 2025.
From INR 585.1 crore in the previous fiscal year to INR 745.8 crore in the fiscal year 2025, revenue grew by 27.5%. For the Curefoods India IPO, JM Financial, IIFL Capital Services, and Nuvama Wealth Management have been named as the book running lead managers.
Sharief Bhai Biryani, one of Curefoods’ ten brands, made up 19.85% of its FY25 sales, somewhat surpassing EatFit’s 19.47% share. CakeZone and the pizza joint Olio came next.
According to an exchange filing, Gujarat-based pharmaceutical mammoth Torrent Pharma declared on June 29, 2025, that it has finalised deals with international investment titan KKR to purchase a majority share in JB Chemicals.
According to the possible purchase details, the company intends to buy J. B. Chemicals and Pharmaceuticals (JB Pharma) at a fully diluted equity valuation of INR 25,689 crore. The two businesses will then merge.
The international behemoth employs Tau Investment Holdings, the promoter company of JB Pharma, an investment vehicle owned by KKR, to acquire stock in the pharmaceutical giant. Tau Investment is KKR & Co. Inc.’s separate legal company. As of June 29, 2025, Tau Investment held 47.84% of J. B. Chemicals and Pharmaceuticals, according to BSE records.
Deal to be Completed in Two Phases
There will be two stages to the JB Pharma takeover agreement. Through a share purchase agreement (SPA), Torrent Pharma would purchase a 46.39% stake in the first phase for a total of INR 11,917 crore, or INR 1,600 per share.
The business will launch a mandatory open offer to purchase up to 26% of JB Pharma shares from public stakeholders at an open offer price of INR 1,639.18 per share as an extension of the first phase.
At the same price per share as KKR selling its position, Torrent also intends to purchase an additional 2.80% of JB Pharma from certain workers who own stock in the business. Additionally, the business revealed its intentions to merge Torrent with JB Pharma through a plan that would give 51 shares of Torrent Pharmaceuticals to each shareholder who owns 100 shares of JB Pharma.
“Torrent Pharma is happy to have on board the JB Pharma heritage and build on the platform for the future,” said Samir Mehta, the company’s executive chairman, in an official statement.
He further added that together with the CDMO and global reach, Torrent’s extensive presence in India and JB Pharma’s rapidly expanding India business present enormous opportunities to grow both revenue and profitability.
The Acquisition will Strengthen Torrent’s Market Share
Through the acquisition, Torrent will increase its market share in the IPM and get long-term access to the CDMO industry. Additionally, it would provide more scalability and consolidation in important global markets.
Co-Head of Asia Pacific, Head of Asia Pacific Private Equity, and CEO of KKR India, Gaurav Trehan, stated that the growth of JB Pharma under KKR’s leadership is evidence of the company’s capacity to grow top-tier businesses. Adding further, he stated that KKR is honoured to have worked with the management of JB Pharma.
Infra.Market is India’s fastest-growing building materials platform, offering end-to-end solutions across the construction value chain, today announced that MARS Growth Capital, a joint venture between Liquidity, the global AI-driven private credit firm, and MUFG Bank, Ltd has extended terms of the existing financing of $100 million USD by another five years and also enhanced the financing amount by an additional $50Mn. This additional financing by MARS in Infra.Market takes its total investment up to $150 million.
Northcote Luxe FinBrokers were the exclusive advisors to Infra.Market for this transaction.
Founded by Souvik Sengupta and Aaditya Sharda in 2016, Infra.Market is a building materials platform, offering end-to-end solutions across the construction value chain. With a robust network of 250+ manufacturing units and strategic investments in RDC Concrete, Shalimar Paints, Emcer, Millennium Tiles, and Amstrad, the company also operates through 10,000+ retail touchpoints across India. Infra.Market is the only platform delivering 15+ product categories including Concrete, Walling Solutions, Steel, Aggregates, Pipes & Fittings, MDF, Plywood, Laminates, Tiles, Paints, Modular Kitchens, Designer Hardware, Electricals, Appliances, and Consumer Durables, among others, ensuring reliability, scale, and quality across every stage of construction
Infra.Market caters to both institutional customers (B2B) and retail outlets (B2R) in the building materials sector. Infra.Market has today established itself as second largest player by revenue in the Ready Mix Concrete (RMC), second largest player by capacity in Autoclaved Aerated Concrete (AAC) blocks and second largest player by capacity in flooring tiles in India.
Infra.Market is targeting the $ 255 billion USD (INR 21,934 billion) building materials market, with a focus on the infrastructure, industrial and building construction sector.
This is the company’s second fundraising for the year. The company had raised approximately $125 million (INR 10 billion) in a Series D financing round earlier this year.
Souvik Sengupta, Founder,Infra.Market says, “We continue to build on our vision of creating India’s largest building materials platform, offering end-to-end solutions across the construction value chain, not only in India, but also globally. We are seeing growth opportunities as we are rapidly expanding our market presence, and create a best in class construction materials company out of India.”
Commenting on the transaction, Ron Daniel, Co-Founder & CEO, Liquidity Group, says, “We are proud to deepen our partnership with Infra.Market as the company continues to redefine what’s possible in India’s infrastructure sector. This $150 million potential commitment reflects our conviction in Infra.Market’s vision and execution, as well as the transformative impact it is having across the construction value chain. By combining Liquidity’s technology-driven approach and underwriting capabilities with Infra.Market’s scale and ambition, we are enabling sustainable growth and supporting Infra.Market’s emergence as a global infrastructure leader. We look forward to powering Infra.Market’s expansion in India and beyond over the next five years.”
About Infra.Market
Founded in 2016, Infra.Market is India’s fastest-growing building materials platform, offering end-to-end solutions across the construction value chain. With a robust network of 250+ manufacturing units and strategic investments in RDC Concrete, Shalimar Paints, Emcer, Millennium Tiles, and Amstrad, the company also operates through 10,000+ retail touchpoints across India. Infra.Market is the only platform delivering 15+ product categories including Concrete, Walling Solutions, Steel, Aggregates, Pipes & Fittings, MDF, Plywood, Laminates, Tiles, Paints, Modular Kitchens, Designer Hardware, Electricals, Appliances, and Consumer Durables, among others, ensuring reliability, scale, and quality across every stage of construction.
About Mars Growth Capital
Founded in 2021 and with $1.1bn AUM, MARS Growth Capital is a joint venture between Japan’s largest bank, MUFG Bank, Ltd. and Liquidity, the largest AI-driven private credit firm in the world. Leveraging Liquidity’s decision-science technology, MARS Growth Capital deploys non-dilutive financing solutions in the range of $3-100 million to mid-market, late-stage, and pre-IPO technology companies in APAC, and Europe.
About Liquidity
Liquidity is the leading AI-driven private credit firm globally. With multiple credit funds and facilities, as well as a growth equity arm in Singapore focused on North America, Asia-Pacific, Europe and the Middle East, Liquidity operates globally, with offices in London, New York, Singapore, Tel-Aviv, Abu Dhabi and San Francisco. The firm’s patented machine learning and decision science technology enables it to deploy more capital through more deals faster than any firm in capital markets history, establishing it as the fastest-growing provider of credit and equity financing to mid-market and late-stage companies. Liquidity is backed by leading global financial institutions, including Japan’s largest bank, MUFG, Spark Capital and KeyBank.
Founded in 1854, Louis Vuitton has evolved from a trunk maker to a global fashion empire. With annual sales surpassing $15 billion and a market share of 10%, the brand is a dominant force in the luxury industry. Louis Vuitton’s success is not just financial; it has set new standards in fashion, collaborating with artists and celebrities to solidify its cultural icon status.
Louis Vuitton’s marketing strategies have been instrumental in its success. The brand seamlessly combines tradition and modernity, engaging a diverse global audience. Through captivating ad campaigns featuring A-list celebrities and strategic partnerships with social media influencers, Louis Vuitton has harnessed digital platforms to create an aura of exclusivity.
Louis Vuitton is synonymous with luxury, quality, and sophistication. With an unwavering commitment to craftsmanship and an ability to anticipate fashion trends, the brand remains at the forefront of the industry, continuously pushing boundaries and redefining the concept of true luxury.
Louis Vuitton targets a discerning and affluent audience seeking luxury and style. The brand caters to both men and women, primarily aged 25-54, with high disposable incomes. Its global presence spans Europe, Asia, and the United States, where it captivates consumers who appreciate the brand’s heritage and timeless designs. Louis Vuitton’s target audience is characterized by an aspirational lifestyle, a passion for art, and a desire for status symbols. These individuals are trendsetters, influencers, and tastemakers who value exclusivity and distinction.
Louis Vuitton Marketing Mix
Through a strategic blend of product, price, promotion, and place, Louis Vuitton has captivated the hearts of affluent consumers worldwide.
Louis Vuitton Marketing Mix
Product
From luxurious leather goods and ready-to-wear clothing to accessories, watches, and fragrances, each item reflects the brand’s commitment to quality and innovation. Louis Vuitton’s iconic monogram pattern, a symbol of status and prestige, further distinguishes its products in the market.
Louis Vuitton’s Range of Products
Price
Louis Vuitton’s pricing strategy is strategically positioned in the high-end luxury segment. By maintaining premium prices, the brand creates an aura of exclusivity and aspiration, catering to affluent consumers who value quality and craftsmanship. Limited editions and collaborations with artists and designers also allow for higher price points, further enhancing the brand’s allure.
Promotion
Louis Vuitton’s promotional efforts are both captivating and influential. The brand’s collaborations with A-list celebrities and high-profile events create buzz and generate desire among its target audience. Louis Vuitton promotion strategy focuses on high-end advertising, celebrity endorsements, exclusive events, and digital campaigns to maintain its luxury brand image and connect with elite audiences. Engaging advertising campaigns, often featuring stunning visuals and storytelling, showcase the brand’s heritage and evoke emotions. Louis Vuitton’s strategic use of digital platforms and social media influencers allows it to connect with a wider audience while maintaining an air of exclusivity.
Rihanna for Men’s Spring-Summer 2024 | LV Marketing Strategy
Place
The placement of Louis Vuitton products is meticulously managed to ensure a premium and immersive customer experience. The brand’s boutiques, located in prestigious locations worldwide, create a luxurious ambiance that complements the product offerings. In addition to physical stores, Louis Vuitton embraces e-commerce, providing convenience and accessibility to its global customer base.
Louis Vuitton’s marketing mix is a masterclass in luxury branding. With a harmonious blend of product, price, promotion, and place, Louis Vuitton continues to set new benchmarks for success and captivate the hearts of discerning consumers worldwide.
Louis Vuitton has executed influential marketing campaigns that have left a lasting impact on the fashion industry.
The Series 3 exhibition offered an immersive look into the brand’s creative process, showcasing its craftsmanship and innovation. Through interactive installations and live demonstrations, Louis Vuitton fostered a deeper connection with its audience.
Marketing Strategy of Louis Vuitton | Louis Vuitton Marketing Campaign
The Spirit of Travel campaign captured the essence of luxury and wanderlust, featuring iconic destinations and integrating Louis Vuitton products seamlessly into the imagery. By evoking a sense of desire and adventure, the campaign appealed to the jet-setting lifestyle of its target audience.
Marketing Strategy of Louis Vuitton | Louis Vuitton Marketing Campaign
These campaigns exemplify Louis Vuitton’s ability to tell compelling stories, evoke emotions, and solidify its position as a luxury lifestyle brand. With visually captivating campaigns, Louis Vuitton continues to engage its audience, reinforcing its brand identity, and maintaining its global leadership in the fashion industry. Louis Vuitton branding strategy emphasizes luxury, heritage, and exclusivity, using iconic designs and consistent messaging to strengthen its premium global identity.
Louis Vuitton has established itself as a global leader in the fashion industry through a series of highly effective marketing strategies. These strategies have propelled the brand to unparalleled heights, capturing the hearts and wallets of discerning consumers worldwide. Let’s delve into Louis Vuitton’s top marketing strategies, exploring their impact and significance.
Iconic Brand Image and Heritage
Louis Vuitton has meticulously crafted a brand image that exudes elegance, sophistication, and timeless appeal. The brand’s iconic monogram pattern, introduced in 1896, remains a symbol of luxury and status. By nurturing its rich heritage and commitment to craftsmanship, Louis Vuitton has solidified its position as a benchmark of quality and style. The Louis Vuitton Monogram Canvas collection, featuring the brand’s signature pattern, has become an iconic and instantly recognizable symbol of luxury, with products like the Speedy and Neverfull handbags achieving cult status.
Louis Vuitton Marketing Strategy – Louis Vuitton Monogram Pattern
Limited Edition and Exclusivity
Louis Vuitton leverages the power of limited editions to create a sense of urgency and exclusivity among its customers. By releasing limited quantities of special collections, the brand generates hype and desire, leading to high demand and increased brand loyalty. The Louis Vuitton x Supreme collaboration in 2017 was a highly anticipated limited edition collection that fused streetwear and high fashion. The collection sold out almost immediately, showcasing the brand’s ability to create buzz and desirability.
Strategic Partnerships and Collaborations
Louis Vuitton strategically collaborates with artists, designers, and other luxury brands to create unique and innovative collections. These partnerships allow the brand to tap into new markets, reach a wider audience, and infuse its products with fresh perspectives and creativity. The collaboration between Louis Vuitton and artist Jeff Koons in 2017 resulted in a collection featuring iconic artworks transformed into luxury accessories. This partnership merged the worlds of art and fashion, garnering significant attention and driving sales.
Louis Vuitton Marketing Strategy – Collaboration between Louis Vuitton and Jeff Koons
Influencer Marketing
Louis Vuitton embraces influencer marketing to connect with younger, digitally-savvy audiences. By collaborating with prominent social media influencers and celebrities, the brand extends its reach and resonates with new demographics, enhancing brand awareness and engagement. Louis Vuitton collaborated with actress and brand ambassador Emma Stone for the Spirit of Travel campaign, which showcased her journey to Cambodia. The campaign garnered millions of views and engagement on social media platforms, effectively reaching a wide audience.
Louis Vuitton’s Spirit of Travel Campaign with Emma Stone
Immersive Retail Experiences
Louis Vuitton creates immersive retail experiences through its beautifully designed boutiques and pop-up stores. These spaces not only showcase the brand’s products but also create a sense of exclusivity and luxury, elevating the overall customer experience. The Louis Vuitton Maison in Tokyo’s Ginza district is a stunning architectural masterpiece that offers an immersive journey through the brand’s history and craftsmanship. The boutique features exclusive products and limited editions, attracting discerning customers and enthusiasts alike.
Louis Vuitton Marketing Strategy – Louis Vuitton’s Pop-Up Store in Amsterdam
Fashion Magazines and Billboards
Louis Vuitton’s print ads in top fashion magazines and on billboards are more than just ads, they show class and style. Louis Vuitton advertising strategy focuses on premium visuals, celebrity endorsements, and placement in elite fashion magazines and billboards to reinforce its image of luxury and exclusivity. By placing them in elite magazines, the brand keeps its image exclusive and high-end. The ads use strong visuals to tell a story of timeless beauty and leave a lasting impression on people who see them.
Digital Innovation
Louis Vuitton embraces digital innovation to connect with consumers in the modern era. Louis Vuitton digital marketing strategy involves leveraging social media, high-quality visual content, and influencer collaborations to engage luxury consumers and enhance its online brand presence. The brand leverages technology to enhance the online shopping experience, engage with customers through interactive content, and leverage social media platforms to amplify its reach and engagement. Louis Vuitton’s “LV Pass” app allows customers to access exclusive content, personalized recommendations, and virtual experiences. The brand also incorporates augmented reality and virtual reality technologies to offer virtual try-on experiences.
Louis Vuitton has set a gold standard with its innovative and captivating strategies. Marketers can draw inspiration from these strategies to create their own unique and impactful campaigns. By embracing creativity, exclusivity, and immersive experiences, brands can forge deeper connections with their audiences and elevate their market presence. So, take a cue from marketing strategies of Louis Vuitton and dare to dream big in your brand journey. The possibilities are as limitless as the allure of luxury itself.
FAQs
When was Louis Vuitton founded?
Louis Vuitton was founded in the year 1854.
What is the target audience of Louis Vuitton?
Louis Vuitton targets a discerning and affluent audience seeking luxury and style. The brand caters to both men and women, primarily aged 25-54, with high disposable incomes.
What are the marketing strategies followed by Louis Vuitton?
Below are the top marketing strategies followed by Louis Vuitton –
Iconic Brand Image and Heritage
Limited Edition and Exclusivity
Strategic Partnerships and Collaborations
Influencer Marketing
Immersive Retail Experiences
Digital Innovation
How does Louis Vuitton promote their products?
Louis Vuitton promotes its products through celebrity endorsements, luxury fashion shows, high-end magazine ads, and social media campaigns. The brand also uses exclusive events and influencer partnerships to maintain its elite image and attract affluent customers.
Well, life is full of unpredictable situations, and technology on the other hand keeps us at ease. With digitalization booming all across the world, now everything is possible with a click. Earlier, social media platforms were only quite popular forms of digitalization.
But now, every facility availed by a common man has also turned digital which is why it is now accessible to everyone. One of the time-saving and lengthy processes of insurance has also been turned digital and it has become possible only through Acko General Insurance. Here, we will look into the business model of Acko that is helping the brand to reach heights:
Acko is a general insurance company founded in 2016 by Varun Dua. It has become one of India’s tremendously booming digital insurance policy providers with all of its services offered through digital platforms. It has got its license from the Insurance Regulatory and Development Authority of India (IRDAI).
The company has been backed by investors like Amazon, Elevation Capital, RPS Ventures, Accel Partners, and others.
Tie-Ups With Major Players
The company also has tie-ups with different renowned players like Ola, OYO, Zomato, RedBus, and Urban Company. Acko General Insurance has partnered with Ola Cabs and launched an in-trip insurance program in more than 110 cities in India. Amazon Pay also partnered with Acko in July 2020 to provide an auto insurance policy to its customers.
The retail consumers who are pretty techno-friendly are the ones who are primarily focused on Acko.
Individual Consumers: Acko provides digital insurance products including car, bike, gadget, and health insurance policies. Their target market seeks convenience, price-sensitivity, and transparency.
Corporate Customers: Acko collaborates with e-commerce giants such as Amazon, ride-hailing service providers like Ola, food delivery platforms like Zomato, and others, to offer bespoke insurance solutions to their customers and employees.
E-commerce and Online Service Providers: Acko has partnered with e-commerce platforms and online service providers to offer insurance products as value-added services to their customers. This customer segment is looking for innovative insurance solutions to enhance their experience.
Products and Services of Acko
With multiple services offered digitally, the services vary in size and quality, and they are:
Acko Car Insurance
Comprehensive Car Insurance
Third-Party Car Insurance
Commercial Car Insurance
Acko Bike Insurance
Comprehensive Bike Insurance
Third-Party bike Insurance
Acko Health insurance
Health Insurance
Aarogya Sanjeevani
Group Medical Cover
Acko Electronics Insurance
Mobile Protection
Appliance Protection
Business Model of Acko
Well, the company goes with a very witty approach of business to consumer (B2C). The business model of Acko clearly states that the brand reaches the customers directly and sometimes also through brand partnerships. It has a good record of insuring more than 20,000 cars and provides car insurance to customers in less time, with no paperwork in the purchase, claim, or renewal.
It means no stress and no hassle for insurance-related work. Acko also provides General insurance, mobile insurance, and bike insurance. Apart from that, the company also works with third parties to offer micro-insurance for the services of other brands.
Acko is not just making you stress-free along with offering better services but also is providing you comfort with micro-insurance services.
Affordability: Acko’s approach, which is driven by technology, helps them reduce operational costs. This, in turn, enables them to offer insurance products at competitive prices.
Convenience: Acko simplifies insurance by providing an online platform for purchasing policies, managing claims, and accessing customer support via their website or mobile app.
Customization: Acko uses data to create personalized insurance products and pricing based on individual risk profiles, achieving a more efficient and fair pricing model.
Digital: Well gone are the traditional days because now you can buy insurance digitally anywhere at any point in time, and that too without any paperwork in less time Car insurance that is too digital is like an added advantage for the consumers.
Innovation: The products are innovative and the technology added to them has a unique offering such as trip insurance, electronic cover, and hotel-stay insurance with the association of digital partners.
Customer-friendly: The brand focuses on the convenience of the customers and offers products that are customer-friendly.
Just imagine your vehicle got damaged, and you get to avail yourself of Acko’s services. You call Acko support, and your damaged vehicle will be picked up within an hour. The vehicle will be repaired in 3 days, or they will also provide you with cab services. Isn’t it amazing? No other brands offer these facilities and an easy car insurance process. So, the customer stays satisfied as they live with ease and do not worry about problems.
Acko Business Model Canvas
Acko is a fully digital insurance company that operates on a direct-to-consumer (B2C) model, eliminating the need for intermediaries. Its business model is driven by technology, enabling fast, affordable, and hassle-free insurance services. Here’s a breakdown of Acko’s business model using the Business Model Canvas:
Acko Business Model Canvas
1. Key Partners
Digital partners for micro-insurance (travel, electronics, hotels)
Car service providers and garages
Third-party service providers
Brand partnerships for bundled insurance offerings
2. Key Activities
Building and maintaining digital insurance platform
Issuing and managing insurance policies
Fast claim processing and support services
Data analysis for product personalization
Marketing and customer acquisition
3. Value Propositions
100% digital, paperless insurance process
Quick car insurance with pickup and repair service
Affordable pricing through reduced operational costs
Personalized insurance using customer data
Innovative micro-insurance products (trip, phone, hotel stay)
Acko also has several customer-friendly schemes, which is the way the company is making money. As a digital insurance platform, it provides services that are cost-effective and of better quality than other brands. Also, when it comes to the direct-to-consumer approach, there happen to be no middlemen, which eventually makes a way to make extra profit.
The company has also gained the trust of its customers and has received high ratings from them. The customer support facility provided by Acko has also assisted in getting more appreciation from the customers and ratings too, eventually paving the way for more money acquisition and revenue. The revenue streams of Acko are:
Premiums: Acko generates its primary revenue from selling insurance policies to individual and corporate customers.
Commissions: Acko earns commissions from partner companies for selling insurance products as value-added services to their customers or employees.
Data monetization: Acko’s data-driven approach allows for the collection of valuable customer data, which can be used for targeted marketing, advertising, and analytics services.
Acko Insurance Annual Revenue
Acko’s operating revenue has shown consistent growth, rising from INR 1,334 crore in FY22 to INR 2,106 crore in FY24. However, its total expenses have also increased, from ₹1,835 crore in FY22 to INR 2,830 crore in FY24. As a result, the company has continued to report losses, INR 482 crore in FY22, INR 738.5 crore in FY23, and INR 670 crore in FY24. Despite narrowing its losses in FY24, Acko remains in the red while focusing on expansion and digital innovation.
In the dynamic landscape of the insurance industry, Acko emerges as a formidable contender, driven by a multifaceted approach to business operations. The cost structure of Aco is:
A significant portion of Acko’s costs is dedicated to developing, maintaining, and enhancing its technology infrastructure.
Acko invests in marketing and promotional activities to acquire new customers and build brand awareness.
Acko’s expenses include salaries and benefits for its team of professionals, such as engineers, data scientists, insurance experts, and customer support staff.
Acko incurs costs associated with regulatory compliance and maintaining necessary licenses to operate in the insurance industry.
Conclusion
Acko, because of its services and perfect business model, is rising high in the insurance industry. The company has presented a record of providing insurance policies to 62+ million customers and has also issued 800 million insurance policies. The innovative products and the unique technology-based offerings are making Acko stand out from the crowd of insurance service providers.
FAQs
Who is Acko owner?
Varun Dua is the founder of Acko.
How does Acko make money?
Acko makes money through its various insurance schemes.
What is Acko insurance business model?
Acko operates as a digital insurance provider, offering policies directly to consumers through its online platform. Leveraging technology and data-driven insights, it aims to streamline the insurance process, providing convenient and affordable coverage options.
Is Acko profitable?
No, Acko is not currently profitable. Despite increasing revenue, the company has reported significant losses in recent years.
What are the various marketing strategy of acko general insurance?
Acko General Insurance employs digital marketing tactics such as targeted online advertising and social media campaigns to reach its audience effectively. Additionally, it utilizes partnerships with digital platforms and influencers to expand its brand presence and customer acquisition efforts.
Zara – A name that resonates with fashion-forward individuals across the globe. With its unique blend of cutting-edge designs, affordability, and high quality, Zara has managed to create a loyal fan base that spans generations. The story of Zara is a remarkable one, with humble beginnings in the small town of Galicia, Spain.
Founded in 1975 by Amancio Ortega, Zara began as a small store selling affordable but stylish clothing to women. From those modest beginnings, Zara quickly rose to become a global fashion powerhouse with over 2,000 stores in 96 countries. Zara has the highest number of stores worldwide among all the apparel brands.
The secret to Zara’s success lies in its unique business model. Zara can bring a new design from concept to store shelves in just two weeks, while most other retailers take months. This means that Zara can quickly respond to changing fashion trends and offer new styles to its customers at a lightning-fast pace. In 2019, Zara’s sales exceeded $20 billion, making it the largest fashion retailer in the world.
Zara’s marketing strategies have played a crucial role in its success. The brand has always focused on creating a strong online presence and has invested heavily in digital marketing campaigns. Zara’s use of social media, particularly Instagram, has helped it reach a wider audience and engage with its customers in a more meaningful way.
Its commitment to sustainability is also worth noting. The brand has launched various initiatives to reduce its carbon footprint and minimize waste. Zara has pledged to use 100% sustainable fabrics in all of its collections by 2025, making it a trailblazer in the fashion industry.
Today, Zara continues to dominate the fashion market with its unique business model, strong online presence, and commitment to sustainability. With its finger firmly on the pulse of the latest fashion trends, Zara looks set to remain at the forefront of the fashion industry for many years to come.
Zara’s target audience is a diverse group of fashion-conscious individuals who appreciate high-quality clothing at an affordable price point. The brand’s demographic spans a broad age range, from teenagers to young adults and middle-aged individuals, with a strong focus on the 18-35 age group.
Geographically, Zara has a global presence, with stores in major cities around the world. However, the brand has a stronger presence in urban areas and is more popular among city dwellers than rural communities.
Zara’s target audience is characterized by their desire for fashion-forward clothing that is both trendy and timeless. They value quality over quantity and are willing to invest in pieces that they can wear for years to come. They are fashion-savvy and keep up with the latest trends, but they also have a unique sense of style that they like to express through their clothing choices.
Another key characteristic of Zara’s target audience is its appreciation for convenience. The brand’s fast fashion model means that new styles are constantly being introduced, and customers can always find something new and exciting to add to their wardrobe. Zara’s online shopping platform and mobile app also make it easy for customers to browse and purchase items from the comfort of their own homes.
The brand’s ability to cater to a wide range of tastes and styles has helped it establish a loyal fan base that spans the globe.
Zara Marketing Mix
Zara has become a household name in the fashion industry, known for its unique business model, innovative designs, and affordable pricing. The brand’s marketing mix plays a crucial role in its success, allowing it to reach a diverse range of customers and remain at the forefront of the fashion industry. Zara’s marketing mix consists of four key components: product, price, place, and promotion.
Zara Marketing Mix
Product
Zara offers a wide range of clothing options for men. women, and kids. The brand’s design team is constantly updating and refreshing its collections to stay on-trend and offer customers the latest styles. Zara’s commitment to sustainability is also reflected in its product offerings, with the brand using more sustainable materials and production methods.
Zara’s Range of Products
Price
Zara’s pricing strategy is affordable and competitive, making its clothing accessible to a wide range of customers. The brand offers clothing at a lower price point than some of its luxury competitors, but still maintains a high level of quality in its products.
Place
Zara has a strong retail presence, with stores located in major cities around the world. The brand’s website and mobile app also allow customers to shop online and have items delivered to their doorstep. Zara’s fast fashion model means that new products are constantly being introduced to stores and online, creating a sense of urgency for customers to make purchases.
Zara’s marketing mix is carefully crafted to appeal to a wide range of customers and stay ahead of the fashion industry. By continuously updating its product offerings, pricing strategy, retail presence, and promotion tactics, Zara remains a top player in the fashion industry.
Zara Marketing Campaigns
Zara is known for its innovative and engaging marketing campaigns, which have helped the brand maintain its position as a top player in the fashion industry. Some of the top marketing campaigns of Zara include:
“The City” Campaign: In 2018, Zara launched a campaign featuring models walking through various cities around the world, showcasing the brand’s clothing in a visually stunning way. The campaign was successful in creating a strong emotional connection with customers and highlighting Zara’s global reach.
“Forces of Nature” Campaign: This campaign, launched in 2019, focused on sustainability and featured clothing made from sustainable materials. The campaign was designed to raise awareness about the importance of sustainability in the fashion industry and highlight Zara’s commitment to sustainability.
“Dear America” Campaign: In 2020, Zara launched a campaign in response to the Black Lives Matter movement, featuring a letter from the brand’s CEO expressing support for the movement and a commitment to diversity and inclusion. The campaign was successful in engaging with customers and promoting social responsibility.
Zara’s marketing campaigns have been successful in creating a strong emotional connection with customers, promoting inclusivity and sustainability, and highlighting the brand’s global reach and commitment to social responsibility.
Zara is a global fashion retailer known for its trendy and affordable clothing. The success can be attributed to its effective marketing strategies, which have helped it establish a loyal customer base and maintain its position as a top player in the fashion industry. Zara branding strategy emphasizes minimalism, fast fashion, and customer-centric design, creating a consistent and recognizable brand image across all markets. Here are the top marketing strategies of Zara:
Fast Fashion
Zara’s fast fashion strategy is one of the key reasons for its success. The brand releases new collections and products regularly, keeping up with the latest trends and styles. This creates a sense of urgency among customers to make purchases, which helps drive sales.
Limited Editions
Zara’s limited edition strategy involves creating limited quantities of certain products, which creates a sense of exclusivity and scarcity among customers. This strategy has been successful in creating buzz and generating demand for Zara’s products.
Zara Marketing Strategy – Zara’s Limited Edition Strategy
Social Media Marketing
Zara’s social media marketing strategy involves creating engaging content and interacting with customers on various social media platforms. The brand’s strong social media presence has helped it reach a wider audience and engage with customers on a personal level. Zara promotion strategy focuses on building a strong digital presence, leveraging social media platforms like Instagram, and running targeted digital campaigns to engage customers and drive online and in-store traffic.
Zara Marketing Strategy – Zara’s Strong Following On Instagram
In-store Experience
Zara’s in-store experience strategy involves creating a unique and memorable shopping experience for customers. The brand’s stores are designed to be visually appealing and easy to navigate, with new products and collections displayed prominently.
Zara digital marketing strategy focuses on leveraging social media, influencer collaborations, and targeted online advertising to enhance customer engagement and drive sales. Zara’s influencer collaboration strategy involves partnering with popular influencers and celebrities to promote its products on social media. This strategy has helped the brand reach a wider audience and tap into new markets.
Personalization
Zara’s personalization strategy involves using customer data to create personalized shopping experiences. The brand uses data such as customer preferences and purchase history to recommend products and create personalized marketing campaigns.
Sustainability
Zara’s sustainability strategy involves implementing various sustainability initiatives, such as using more sustainable materials and reducing waste in production. This strategy has helped the brand appeal to customers who value eco-friendly products and ethical production methods.
Community Engagement
Zara’s community engagement strategy involves partnering with local organizations and charities to give back to the community. This strategy has helped the brand build a positive reputation and create a strong emotional connection with customers.
Zara’s marketing strategies have been successful in creating a strong emotional connection with customers and establishing the brand as a top player in the fashion industry. Zara has been able to create a unique and memorable brand identity that resonates with customers on a personal level.
Global-Local Adaptation
Zara customizes its collections to align with cultural and regional preferences, adapting elements like sleeve lengths, fabric weights, and color palettes for different markets such as Japan, Brazil, and Europe. This thoughtful localization helps the brand stay relevant to local tastes while maintaining a consistent global identity. By closely monitoring customer feedback and market trends, Zara ensures its offerings resonate with each audience. This flexibility is key to Zara’s success in diverse international markets.
Conclusion
For start-ups, there is much to be learned from Zara’s marketing strategies. By staying up-to-date with the latest trends and styles, creating a unique and memorable shopping experience, engaging with customers on social media, and implementing sustainability initiatives, businesses can create a strong emotional connection with customers and establish a loyal customer base. By following in the footsteps of Zara, businesses can create a brand identity that resonates with customers and drives sales.
Zara’s marketing strategies are a testament to the power of effective marketing in driving business success. By taking inspiration from these strategies, businesses can create a strong brand identity and establish a loyal customer base, paving the way for long-term success in the competitive world of retail.
FAQs
What is Zara target market?
Zara’s target audience is a diverse group of fashion-conscious individuals who appreciate high-quality clothing at an affordable price point. The brand’s demographic spans a broad age range, from teenagers to young adults and middle-aged individuals, with a strong focus on the 18-35 age group.
What is Zara digital marketing strategy?
Zara’s digital marketing strategy centers on social media, showcasing new collections and trends through visually appealing content. It uses targeted ads and emails to reach customers, focusing on organic engagement rather than heavy discounts or influencer promotions.
As India races toward a greener, cleaner future, the rise of electric vehicles (EVs) is impossible to ignore. That is where Charge Point Operators (CPOs) come in. The companies manage and install EV charging stations and ensure that people can charge their cars whenever they need to.
CPOs are helping develop India’s charging network, which powers its transition to clean and green transport. Their role is crucial in making EVs more practical and convenient for everyday use. In this blog, we’ll take a look at some of the top EV charging station companies in India.
Charge Point Operators (CPOs) are companies or organizations that build, run, and take care of electric vehicle (EV) charging stations. They make sure your electric car can charge smoothly, safely, and conveniently.
In India, CPOs are also known as EV charging station providers, and their key responsibilities include:
Setting up charging stations across highways, cities, malls, and offices
Installing and maintaining the charging equipment
Managing payment and billing systems, including support for UPI, credit cards, or mobile wallets
Offering user-friendly services, like mobile apps to locate and book charging points
Which Are the Best EV Charging Station Franchises in India?
Here’s a comprehensive list of top EV charging station companies in India in 2025, ideal for entrepreneurs, fleet owners, or businesses planning to set up an EV charging station.
Tata Power EZ Charge
Parent Company
Tata Power
Charging Points
3000 across 620+ cities and towns
Key Offerings
Public, home, workplace, and fleet charging
USP
Strong integration with Tata EVs (like Nexon EV), nationwide network
Tata Power EZ Charge – Best EV Charging Station Franchises in India
Tata Power EZ Charge leads India’s EV charging sector with a vast and reliable network. Its all-in-one solution covers homes, fleets, and public spots, and its app-based interface makes tracking and billing easy. The company is also developing highway fast-charging corridors to support long-distance EV travel.
Eden Green Mobility (EGM)
Parent Company
Eden Green Energy Pvt Ltd
Charging Points
Multiple solar-powered AC/DC fast chargers in Tamil Nadu and expanding
Key Offerings
Shared EV mobility, solar-powered public and fleet charging, battery‑pack assembly
USP
Integrates eco-friendly solar energy, supports fleet leasing and rental services with digital monitoring
Eden Green Mobility (EGM) – Best EV Charging Station Franchises in India
Eden Green Mobility is building a strategic ecosystem in the EV sector, offering end-to-end solutions for both EV manufacturers and users. Its parent company, Eden Green Energy, brings strong expertise in lithium battery pack development and provides consultancy services that include technology transfer and project execution for lithium battery packaging units, EV manufacturing, and sales.
Statiq
Parent Company
Statiq Tech Pvt Ltd (Gurugram)
Charging Points
8,000+ (as of January 2025) across 65+ cities; network includes 5,100 HPCL chargers
Key Offerings
AC & DC chargers for the public, fleets and residential societies; app-based booking and host management
USP
Strong app ecosystem, partnerships with HPCL & VECV, and India’s largest app-based CPO network
Statiq – Best EV Charging Station Franchises in India
Statiq is a fast-growing player in India’s electric vehicle charging infrastructure sector. It is building a robust network of charging stations and providing user-friendly solutions for EV owners. Statiq operates India’s largest EV charging network, delivering reliable and affordable charging options across the country.
Public and fleet EV Charge Point Operator services, customized turnkey installation & maintenance
USP
Strong legacy in solar and renewables, servicing cargo fleets with MoUs (e.g., 3ECO, Prateek Group)
Incharz – Servotech EV Infra Pvt. Ltd. – Best EV Charging Station Franchises in India
Incharz, Servotech’s CPO brand, leverages its Solar & power electronics roots. Dedicated to fleet solutions, it’s expanding through MoUs, targeting cargo vehicle networks and public EV infrastructure in collaboration with major fleet operators.
ARENQ
Parent Company
ARENQ (Energy storage and battery OEM)
Charging Points
Distributor of thousands of portable and wall-mounted chargers (aims for 50,000+ units in India)
Key Offerings
Portable EV chargers, waterproof industrial chargers, battery storage and swapping systems
USP
Combines battery manufacturing with charger deployment, industrial-grade, IP65-rated and versatile solutions
ARENQ – Best EV Charging Station Franchises in India
ARENQ partners with DE Power to manufacture/distribute over 50,000 chargers in India. Its waterproof portable models and wall-mounted industrial units cater to EVs, forklifts, and more, distinguishing it in hardware diversity.
Fast public, highway, fleet, and B2B charging with full interoperability via OCPI roaming
USP
India’s largest EV charging platform, offering DC fast chargers via seamless smart‑app integration, and strategically placed stations across urban and non‑urban corridors
ChargeZone – Best EV Charging Station Franchises in India
ChargeZone has rapidly emerged as a dominant force in India’s EV charging infrastructure. The platform caters to both individual and commercial users, providing AC and ultra-fast DC charging options, including 360 kW chargers capable of 80% battery charge in about 30 minutes.
Magenta ChargeGrid
Parent Company
ChargeZone Pvt Ltd
Charging Points
13,500+ stations across India (as of April 2025)
Key Offerings
Fast public, highway, fleet, and B2B charging with full interoperability via OCPI roaming
USP
India’s largest EV charging platform, offering DC fast chargers via seamless smart‑app integration, and strategically placed stations across urban and non‑urban corridors
Magenta ChargeGrid – Best EV Charging Station Franchises in India
Magenta offers cutting-edge charging solutions powered by solar and clean energy, backed by IoT-based analytics and an end-to-end app ecosystem. Its ChargeGrid series supports seamless scale-up and monitoring.
Jio‑bp Pulse
Parent Companies
Reliance Industries & BP
Charging Points
5,000+ points across 550+ locations (as of early 2025)
Key Offerings
Fast public and fleet charging, smart city integration, battery swapping pilots
Jio‑bp Pulse – Best EV Charging Station Franchises in India
Jio‑bp Pulse is creating a nationwide EV infra backbone with rapid expansion plans and the highest reliability standards. It’s backed by MyJio’s tech ecosystem, enabling real-time station tracking, payment, and charging. The brand targets urban and highway segments aggressively.
Earthtron EV
Parent Company
Electrecharge Solutions Pvt Ltd
Charging Points
Dozens of fast chargers in NCR, Shimla, Murthal, Ghaziabad, and more
Key Offerings
Charging franchises, public station setup, and mobile app integration
USP
Franchise-based expansion with ready-made setup kits and profit-sharing models
Earthtron EV – Best EV Charging Station Franchises in India
Earthtron EV is enabling rapid EV station deployment through a low-barrier franchise model across North India. With a digital-first approach, it offers station monitoring, UPI payments, and efficient onboarding. It’s a solid option for small entrepreneurs and Tier-2 expansion.
First Charge
Parent Company
First Charge India
Charging Points
Early-stage pilot installations in schools and offices
Key Offerings
EV infra consulting, turnkey setup, no-trench installation tech
USP
Low-disruption charger deployment with quick setup and reduced civil work
First Charge – Best EV Charging Station Franchises in India
First Charge simplifies the EV station setup process through innovative trenchless wiring systems. It’s ideal for institutions, office parks, and schools looking to add chargers without extensive construction. Their model cuts installation time and operational delays significantly.
Conclusion
India’s EV revolution is gaining momentum, but it is dependent on robust charging infrastructure. Charge Point Operators (CPOs) are leading this charge, bridging the gap between electric mobility and real-world accessibility.
These companies, ranging from industry giants Tata Power and Jiobp to agile startups like Earthtron EV and First Charge, are powered by smart, scalable, and future-ready solutions. Their efforts are making EV charging more available, affordable, and efficient, paving the way for a cleaner, greener India.
FAQs
What are the top electric vehicle charging companies in India?
Top EV charging companies in India include:
Tata Power EZ Charge
Statiq
ChargeZone
Jio-bp Pulse
Eden Green Mobility
Incharz (Servotech EV Infra Pvt. Ltd.)
Magenta ChargeGrid
Earthtron EV
ARENQ
First Charge India
What is a Charge Point Operator (CPO) in India?
A Charge Point Operator (CPO) is a company that installs, maintains, and operates electric vehicle (EV) charging stations across India.
How can I start an EV charging station business in India?
To start an EV charging station business in India, you need a reliable power source, necessary permissions, charging hardware, and software integration.
Is it profitable to open an EV charging station in India?
Yes, EV charging stations can be profitable in India due to rising EV adoption, government support, and low maintenance costs.
What kind of chargers are used at EV charging stations in India?
EV charging stations in India use a mix of AC and DC chargers. Fast DC chargers are ideal for highways and commercial fleets, while AC chargers are commonly installed in residential and office spaces.
Varun Bhardwaj
