Startup life’s brutal—cash gets eaten by inflation, and investors are begging for bold moves. Ethereum’s staking yields and DeFi tricks are grabbing attention from companies like SharpLink Gaming. Want to know why ETH’s becoming a treasury go-to? Here’s how to navigate it without face-planting.
Picture this: you’re grinding through startup chaos, your bank account’s taking hits and investors are nudging you to think bigger. Ethereum’s not just some crypto fad—it’s a financial lifeline shaking up how startups handle cash. Folks like SharpLink Gaming and Bit Digital are leaning into ETH’s quirky features to rethink their treasuries. This isn’t about chasing hype; it’s practical stuff you can swipe. Let’s unpack why ETH’s got everyone talking and what you can grab from their playbook.
Ethereum’s Got Startup Mojo
Inflation’s chewing through your startup’s cash like a hungry gremlin, and that bank account’s barely budging. Ethereum, sitting pretty with a $221 billion market cap in June 2025, flips the script. It’s the engine for over 3,000 decentralized apps—Uniswap’s trading floor, Aave’s loan shop, OpenSea’s NFT bazaar.
Its 2022 Proof-of-Stake switch slashed energy use, kicking out 3-5% yearly staking yields—something Bitcoin’s just not built for. Need to peek at its market vibe? The ETH to USD page dishes out live charts, past trends and liquidity data to steer your treasury plans.
Here’s the juicy bit: ETH backs $2.2 billion in stablecoin deals, like PayPal’s PYUSD, and tokenized goodies like BlackRock’s BUIDL fund. Imagine plugging that into your startup—maybe spinning up a dApp or tokenizing your product line to mesh your cash with your tech dreams. Feeling like it’s a lot? Let’s check out who’s nailing it.
SharpLink’s Wild Ethereum Bet
Ever dream of your startup’s stock going nuts overnight? SharpLink Gaming, a Nasdaq-listed gambling tech outfit, lived that in May 2025, making ETH its treasury centerpiece. It scooped 176,271 ETH for $463 million, then tossed in 12,207 ETH for $30.7 million by June 20, hitting 188,478 ETH total, funded by $27.7 million from selling 2.5 million shares through an at-the-market deal, per a CoinDesk report.
With Ethereum co-founder Joseph Lubin at the helm, SharpLink staked every ETH, pocketing 120 ETH in rewards and bumping ETH-per-share by 18.97%. “This reflects our confidence in Ethereum’s utility,” Lubin said, zeroing in on digital commerce.
A $425 million raise from Consensys, Galaxy Digital and Pantera Capital kept the engine running. An SEC filing fumble spooked investors, but SharpLink bounced back. Lesson? Fund carefully, stake for yields and don’t leave your investors guessing—talk straight.
Bit Digital’s Ethereum Flip
Dumping your startup’s core plan for something new? That’s big-league courage. Bit Digital, a Nasdaq-listed crew, pulled it off in June 2025, ditching Bitcoin mining to go hard on Ethereum staking and treasuries, per The Block.
It’s got 24,434.2 ETH, worth $44.6 million, and 417.6 BTC at $34.5 million, planning to swap the Bitcoin for more ETH. Running a heavyweight ETH staking setup, it offers validator services and DeFi yield plays, with a public offering to grab more ETH and a spin-off of its HPC arm, WhiteFiber Inc.
Its $488 million market cap shows investors are still curious. Bit Digital’s betting on staking’s steady drip of yields, giving you a playbook: focus on ETH’s income potential to carve a niche. Tough call? You bet, but it’s clicking.
The Rise of ETH Treasuries
Bitcoin’s the loudest guy at the treasury party—MicroStrategy’s 582,000 BTC is a beast. But Ethereum’s stealing some spotlight. Mega Matrix Corp blended BTC and ETH in May 2025, though its ETH specifics are hush-hush. Early players like Meitu and KPMG Canada tried ETH in 2021-2022 but bailed, spooked by market wobbles.
Now, institutional heavyweights are stepping in—BlackRock’s iShares Ethereum Trust (ETHA) holds $4.19 billion in net assets, according to data from SoSoValue. X chatter, sparked by SharpLink’s big buy, even dubs ETH a “world reserve asset.”
“ETH’s scarcity and staking yield make it ideal for treasuries,” said Matt Lason of Globe 3 Capital. For startups, this is your chance to catch investors’ eyes with a techy, forward-thinking vibe.
Kicking Off an ETH Treasury
Thinking about ETH for your treasury? Don’t go emptying your accounts—that’s a fast track to a headache. Start tiny, maybe 5% of your reserves. Got $500,000? That’s ~9.6 ETH at $2,600, staked on Lido for ~0.29 ETH a year. Small potatoes, but it grows.
Peek at DeFi tools, like SharpLink’s Aave borrowing, to stretch your holdings without burning cash. Security’s no joke—Bybit’s $1.5 billion ETH hack in February 2025 is a screaming red flag. Stick with custodians like Anchorage Digital.
Funding’s a puzzle. SharpLink’s $425 million raise and $27.7 million share sale kept things humming. Try convertible debt or pitch crypto-focused investors. And don’t ghost your investors—share updates, hit X communities, as StartupTalky.com suggests for storytelling. Got a tech startup? Weave ETH into your product, like a DeFi feature. It’s your secret sauce.
Dodging ETH’s Rough Spots
Let’s not kid ourselves—ETH’s a wild ride. Market swings can shake your balance sheet under mark-to-market rules, so stash cash reserves, like the Ethereum Foundation’s 214,129 ETH ($594 million), for stormy days.
Regulations? Kind of a mess—ETH’s a commodity, but stablecoin rules might shift. Get a lawyer on speed dial. Bitcoin’s big shadow might drown you out, so lean hard into ETH’s staking and DeFi perks.
Takeaways for Your Startup
Imagine strutting into an investor pitch, your ETH treasury screaming you’re ahead of the game. SharpLink’s bold play and Bit Digital’s pivot show how ETH can shake up your reserves and tie to tech innovation.
Tread lightly—start small, eye DeFi cautiously, lock down security and keep investors in the loop. StartupTalky.com’s storytelling tips can help you share your vision, while the ETH to USD page tracks market trends to guide your next steps.
According to officials on 1 July, the Delhi government has taken a major step by ordering the Labour Department to make the required adjustments to let women work night shifts, but only with their permission.
According to authorities from Lieutenant Governor VK Saxena’s office, the Labour Department has been directed to implement these precautions by revising the Delhi Shops and Establishment Act and issuing notifications under the Factories Act.
As per the officials, instructions were also provided to change the Delhi Shops and Establishment Act to let shops and establishments operate around the clock and to raise the minimum number of employees required for the Act to be applicable from one to ten.
Changing the Industrial Dispute Act
The government has also issued instructions to raise the threshold of workers from 100 to 200 in the Industrial Dispute Act for requesting closure permission.
A senior official from the Labour department further explained this by saying that at the moment, factories and companies who wish to close their doors and lay off employees must obtain permission from the relevant departments and authorities.
However, factories with 200 or fewer workers no longer need to obtain approval before closing and laying off workers. This was done to make it easier to conduct business.
In response to a question concerning the possible effects of the move on workers, the official stated that they would have the ability to petition the labour court.
Currently, there is no rationale for the company to continue operations if it is unable to generate sufficient revenue to compensate its employees in the future. Thus, this contributes to the ease of conducting business.
According to a media outlet, the government is permitting a plant or company to shut down and conduct layoffs without obtaining approval from any higher authority. Since workers will be the ones impacted and ultimately lose their positions without any employee funds or perks, legislation should also be passed to compensate them.
Government Issued Slew of Instructions on Various Initiatives
The L-G and Chief Minister Rekha Gupta held a high-level meeting to review the status and progress of various aspects related to the BJP government’s flagship policies, “Ease of Doing Business” and “Maximum Governance – Minimum Government,” which were announced by Prime Minister Narendra Modi.
L-G’s office emphasised in a statement that the L-G also noted during the discussion that enterprises and economic activity had been hindered and discouraged by restrictive and outdated laws, procedures, and regulatory regimes.
Top police officers, leaders of all relevant ministries, Delhi Home Minister Ashish Sood, Industries Minister Manjinder Singh Sirsa, and Chief Secretary Dharmendra also attended the meeting.
Reliance Communications Ltd. (RCOM) announced in a regulatory filing on July 1 that the State Bank of India (SBI) had labelled the loan account of RCOM as “fraud” and was taking steps to submit the identity of the company’s former director, Anil Dhirubhai Ambani, to the Reserve Bank of India (RBI).
According to SBI’s letter dated June 23, 2025, which was attached to the application, the bank’s Fraud Identification Committee has determined that the loan account of Reliance Communication Limited is fraudulent.
Reliance Telecom Ltd. (RTL) and other group firms are among the associated entities mentioned in the letter, which was received on June 30. Other irregularities mentioned include possible fund diversion and loan term violations that resulted in the fraud classification.
According to SBI, the decision was made after forensic audits and a review of several show-cause notices.
Response from Reliance Communications
According to Reliance Communications, since 2019, the business has been subject to the corporate insolvency resolution process (CIRP). Creditors have adopted a resolution plan, which is pending National Company Law Tribunal (NCLT) final approval.
According to the SBI letter dated June 23, 2025, the credit facilities or loans mentioned therein relate to the time frame before the CIRP. According to the Insolvency and Bankruptcy Code (IBC), these must be settled either in liquidation or as part of a resolution plan.
As per Reliance Communications, the corporation is shielded from the institution and continuation of any lawsuits or other actions taken against it during the CIRP.
Following the NCLT’s acceptance of the resolution plan, the corporation will be immune from liability for any alleged crimes committed before the CIRP begins, according to the protection afforded by Section 32A of the IBC. The business also stated that in light of the latest development, legal counsel is being sought for the future.
Journey of RCOM
Dhirubhai Ambani formed the Reliance Group, which includes the Indian telecom business Reliance Communications Limited which was established in 2004.
Following the Reliance Group split, RCOM, under the leadership of Anil Ambani, provided enterprise services, internet, and mobile and underwater cable connectivity. It suffered from high debt, increased competition, particularly from Reliance Jio, and a declining market share in the late 2010s.
According to the Insolvency and Bankruptcy Code, the business went through the corporate insolvency resolution process in 2019. Anish Niranjan Nanavaty, a resolution specialist, has been running the company since the board was suspended.
Many of RCom’s licences have expired or been surrendered, and the company is still in the process of going bankrupt. Its assets are being evaluated for sale or restructuring in order to pay off its creditors.
boAt, which set sail in the wave of commercialization in 2016, is considered a pioneer and the fastest emerging earphone brand in India with stylish designs, craftsmanship, and affordability. For the pleasure of music enthusiasts, the brand has placed every earbud, wired and wireless headphones, earphones, and popular Airdopes that set a new style of headphones into the consumer market.
In its expanding portfolio of products, boAt has included productive cables, home theatre systems, and avant-garde tech accessories into various other categories, eventually proving itself as a statute of fine audio solutions. This combination of perfect, unusual sound quality, contemporary design-oriented sensibilities, and arduous craftsmanship has provided a successful capture of approximately major portions of the Indian market.
In one of the episodes of the reality-comedy series, Aman Gupta- the co-founder of boAt and a fantastic “shark”-revealed he would tell how their brand boAt came about. Since ‘A’ was taken because of Apple, they thought of something ‘B’-sounding impactful: boAt was born! Today it has an impressive 48% market share, symbolizing quality and innovation.
About boAt
Aman Gupta and Sameer Mehta co-founded boAt, which is Imagine Marketing Pvt. Ltd., in the year 2016, however, the idea originated even back in 2014. They found that there are no such affordable yet high-quality audio equipment products available in the Indian market, and they started it with a range of durable, affordable chargers for Apple devices.
After two years of research and development, boAt officially launched in 2016 with cables and audio devices, starting with headphones and earphones. The founders injected about INR 30 lakh from their savings into this venture. With its trendy designs and low prices, boAt became an instant hit among young consumers.
By 2021, boAt emerged as the leading TWS brand in India. The firm focused on the latest smartwatches and their accessories. In addition, it used eCommerce majors like Amazon and Flipkart to reach a wider audience. Excellent celebrity marketing and influencer collaboration worked to build visibility.
It makes boAt capable of propelling its clientele much greater–with the increasing number of customers, now more than 800000 customers worldwide, in particular, attractive from among the millennials and the Gen Z lot.
boAt has designed a very strong business model around consumer electronics, primarily comprising audio and wearables. The company has adopted the Direct-to-Consumer (D2C) channel for selling its products, mainly through its website and other accessible eCommerce sites like Amazon and Flipkart, which benefits not getting alienated from the customer but gaining insights into what actual consumer behavior is like and quickly innovating products. Since the company mainly sells to youngsters, it makes beautiful, cost-effective products for students and young professionals that could hype their growing loyal consumer base.
This is a very wide product line consisting of earphones, headphones, speakers, smartwatches, fitness bands, etc. plus accessories like charging cables, power banks, etc. boAt has a competitive pricing strategy with decent quality products at inexpensive cost everything, whether headphones or earphones, is usually priced between INR 350 and INR 550. Such marketing means like celebrity endorsement, influencer association, and attractive social media campaigns found the brand well known today. Moreover, boAt also builds a big and strong community out of its social media and events because its users get converted to some loyal “boAtheads,” making it extremely youth-centric in its branding.
boAt Business Model Canvas
boAt Lifestyle is a leading Indian consumer electronics brand known for its affordable, stylish, and youth-focused products, especially in the audio and wearable segments. By leveraging a strong Direct-to-Consumer (D2C) approach, influencer-driven marketing, and trend-based design, boAt has built a loyal customer base of millennials and Gen Z. The business model of boAt focuses on selling affordable, stylish consumer electronics, supported by influencer marketing, online marketplaces, and strong community engagement.
boAt Business Model Canvas
Here is the boAt Business Model Canvas:
Key Partners
eCommerce platforms (Amazon, Flipkart, etc.)
Influencers and celebrities (for endorsements)
Manufacturers and logistics providers
Key Activities
Designing and selling audio and wearable devices
Running Direct-to-Consumer (D2C) sales via website
boAt Indian consumer electronics firm makes money only from selling different types of audio and wearable devices, along with accessories. Their product portfolio consists of items such as wireless and wired earphones, headphones, Bluetooth speakers, smartwatches, and different types of fitness trackers and accessories example, charging cables, power banks, and mobile cases. boAt is well known for making high-quality yet affordable products that mostly attract younger generation consumers and cause continuous availability of demand. For instance, the accessories segment alone brought in INR 81.5 crore for boAt in FY2022, which reflects its revenue earner. Well above, accessories include very highly margin items like cables and charges, which complement high profitability for the company in comparison with central offerings such as headphones and speakers.
Internet Commerce with online platforms such as Amazon and Flipkart is significant in the success of boAt in that it provides major points of sale with reach and visibility. The strategies include hefty public promotion and attracting customers to high purchase quantities through offering bundles and seasonal discounts on sale. Furthermore, Boating marketing activities would enhance their brands through suitable influencer collaboration with celebrity endorsements, thereby ensuring a keen bite for millennials and Gen Z.
boAt Financials
Boat Financials
FY23
FY24
Operating Revenue
INR 3285 crore
INR 3122 crore
Total Expenses
INR 3562 crore
INR 3192 crore
Profit/Loss
INR -101 crore
INR -54 crore
boAt Financials
As per regulatory filings, boAt’s audited revenue dropped by 5% to INR 3,122 crore in FY24 from INR 3,285 crore in FY23, while the company reduced its loss by 47% to INR 54 crore in FY24 from INR 101.1 crore the previous year. Also, boAt achieved a positive EBITDA in FY24, signaling a return to profitability and stronger unit economics than FY23.
Revenue from operations of boAt company from 2019 to 2024
boAt Revenue
boAt Unique Selling Proposition
boAt is blessed with a value proposition that talks about design, performance, and customer-centricity. The products create an amalgamation of beauty and brains – thus appealing to young fashion fanaticism and the aspirational lifestyle. All this at a truly affordable price: the boAt gives you the background of awesome sound, battery life, and rugged, Great Value products. The whole strength of boAt lies in understanding the consumer and closing the gap with the consumer desires so they can shift to what is current and trendy. This captures quality and stylism boAt into a brand that supports very good customer satisfaction and loyalty, all this being a generation of generation millennials and Gen Z consumers.
Below is the boat SWOT analysis of boAt company in detail:
boAt Strengths
Strong Brand Identity: boAt will hold a hefty portion of the audio technology market, more than 26 percent when it comes to the wireless audio segment in India in the future.
Huge Range of Goods: Over 50 earbuds: wireless models and nearly 20 headsets apart from Indian smartwatches and fitness bands.
Economical Price: To provide fine-quality audio and wearable devices at lower prices, thus making them available to the general masses.
Capacity of Marketing: Campaigns through influencers and celebrities develop a link with the younger patron base, and an increasing reach has been achieved.
boAt Weaknesses
Limited Stores: Just 25% of sales through retail stores actually indicates the lag to competition like Xiaomi and Sony in retail shopping in-store.
Heavy Reliance on Online Channels: Of sales, nearly three-quarters are online generated and have locked out a good number of tech afraid consumers.
Quality Issues: The resultant rapid growth of the product line has increased complaints regarding product defects by 10% in 2023.
boAt Opportunities
Increasing Demand for Inexpensive Audio Products: The booming global market for audio accessories is offering growth opportunities in emerging regions such as India and Southeast Asia.
Booming Wearables Market: The growing wearable technology market presents an opportunity for boAt to come forward with innovative smartwatches and fitness trackers to meet growing demand.
Potential of E-commerce: The expanding online retail platforms are creating further avenues to reach out and increase sales.
boAt Threats
The iron competition: Competes with high-level giants like Apple or anything and has a share of about 27% of the market for 2023 by Sony, with comparatively higher budgets for R&D.
Sensitivity to the Economy: Audio accessories may as well be the most heavily attacked regarding the effect on demand on account of being classified as high-cost items during the recession.
Threat/Counterfeit: Nonavailability of imitation products will be heavy on boAt concerning its perception among the public and revenue generation.
Increasing Material Prices: It is therefore likely that periodical alterations in the price of raw materials such as lithium, much required for batteries, may lead to shrunken profits.
boAt has established itself as an emerging consumer electronics brand in India through its D2C model-involving not only the same company-managed website but also platforms such as Amazon and Flipkart directed towards wooing the millennial and Gen Z consumer base with trendy, cost-effective, and quality products. This revenue-building model assumes sound sales from products of diverse categories of devices, wearables, and accessories such as cables, and power banks which usually have higher margins, but with support from e-commerce partnerships and promotional offers-ensuring sales and extended reach.
Limited retail presence, severe competition, and the fact that popular advertisement often sounds tacky are a few challenges facing boAt. However, the positive sides include a strong identity associated with their brand, excellent marketing strategies, and diverse portfolios. Audio products and wearables are the opportunities boAt has in growing demand. So boAt is poised for taking further leaps into innovative and expanding market segments.
FAQs
What is boAt?
boAt is an Indian brand that offers stylish and affordable audio products like earphones, headphones, speakers, and smartwatches. Founded in 2016, it has become a popular choice for high-quality audio at competitive prices.
How does boAt earn money?
boAt earns money by selling audio products like earphones, headphones, speakers, and smartwatches through online and offline channels. It also generates revenue through partnerships and collaborations with other brands.
What is boAt business model?
The company has adopted the Direct-to-Consumer (D2C) channel for selling its products, mainly through its website and other accessible eCommerce sites like Amazon and Flipkart, which benefits not getting alienated from the customer but gaining insights into what actual consumer behavior is like and quickly innovating products.
What is boAt profit for FY24?
boAt was in a loss of INR 51 crore at an operating revenue of INR 3122 crores in FY24.
What is USP of boAt?
The USP of boAt lies in offering stylish, high-quality audio and wearable products at affordable prices, specifically tailored for millennials and Gen Z.
A media agency report indicates that Standard Chartered Plc is currently facing a $2.7 billion lawsuit from liquidators who claim that the company was involved in the diversion of billions of dollars that were misappropriated from Malaysian sovereign wealth fund 1MDB.
The lawsuit, which was filed in Singapore on 30 June, is the most recent effort to recoup funds that were seized from 1MDB as part of a ten-year investigation that has involved several of the biggest institutions in the world.
According to a statement issued on July 1, liquidators filed a lawsuit against the Singapore-based bank with its headquarters in the United Kingdom. According to the bank’s statement provided to a media house, the claim documents have not yet been received.
It added that the liquidators had openly declared the 1MDB businesses to be “shell companies with no legitimate business” and that it “emphatically rejects any claims” made by them.
Standard Chartered Rejecting the Claims
However, the Standard Chartered stated that the bank will strongly defend any litigation brought by the liquidators and that any claims made by these firms are without merit. StanChart went on to say that it had invested much in its anti-money laundering procedures and processes.
According to the bank, Standard Chartered closed these accounts in 2013, disclosed the 1MDB entities’ transaction activities, and provided the investigating authorities with full cooperation.
According to the claims, Standard Chartered Bank allowed over 100 intrabank transfers between 2009 and 2013, which aided in hiding the movement of money that had been stolen. The liquidators’ statement stated that these transactions resulted in the claimants losing almost $2.7 billion and the government losing S$20 million ($15.7 million).
1MDB Scandal
With an estimated $4 billion in stolen funds, the 1MDB scam was one of the worst financial scandals in history. Najib Razak, the prime minister of Malaysia at the time, was also prosecuted as a result of the scam.
He was found guilty and given a six-year prison term. Several of the largest banks in the US, Europe, and Asia were also engaged. The disgraced former Goldman Sachs banker at the centre of the scandal, Tim Leissner, was given a two-year prison sentence by a federal court in Brooklyn last month.
According to a media report, liquidators at the financial services company Kroll, which is in charge of organising the 1MDB recovery efforts, have discovered that over $2.7 billion passed through StanChart accounts, including payments to Najib and purchases of jewellery and upscale goods for his family.
In 2016, Standard Chartered was fined S$5.2 million by Singaporean authorities for anti-money laundering violations associated with the case. Fines were also imposed on other banks.
On July 2, Indian Railways introduced RailOne, a special one-stop solution app for all passenger services, in an effort to make travel easier and more pleasant for passengers.
On the occasion of the 40th Foundation Day of the Centre for Railway Information Systems (CRIS), which plans, develops, executes, and manages important information systems for Indian Railways, Union Minister Ashwini Vaishnaw unveiled RailOne, the new software programme.
The new app is intended to act as a one-stop shop for all passenger demands and questions pertaining to railroads.
By combining several services into one interface, it also seeks to improve passenger convenience. Users using iPhones and Android devices can now download RailOne from the iOS App Store and Google Play Store.
Vibrant Features of the RailOne
The ministry claims that the RailOne app also has features for enquiring about goods train services. According to the government, the customer receives a comprehensive package of Indian Railways services since all the services are housed in one location and have integrated communication between them.
Additionally, RailOne offers a single sign-on option that lessens the need for customers to memorise numerous passwords.
The app enables users to continue using their login credentials if they are already using the RailConnect or UTSonMobile applications for booking. They can use their current account and password to access RailOne.
Apart from that, app also features regular services such as booking train tickets, platform tickets, enquiry about train and its running status, checking PNR status, scheduling and planning journey, helpline services, ordering meal on the go etc.
Recent Transformations in the Indian Railways
The Ministry has required that Aadhaar-verified IRCTC IDs be used to book tatkal and emergency tickets from July 1. This action attempts to stop IRCTC partner agents from abusing the system by booking tickets in large quantities, which frequently prevents actual travellers from securing bookings.
The first reservation chart timing revision is another important change to train services. The chart will no longer be prepared four hours before the train’s scheduled departure; instead, it will now be prepared eight hours beforehand.
A minor change to Indian Railways’ existing train prices has also been announced. The new structure will result in a 0.01 per kilometre increase in rates for non-AC mail and express trains and a 0.02 per kilometre increase for AC class fares.
Suburban rates, second-class tickets for trips under 500 km, and monthly season tickets will not be affected by this change, nevertheless. Vaishnaw praised the CRIS team’s efforts to upgrade the current Passenger Reservation System (PRS) and urged them to concentrate on further fortifying the digital core of the Indian Railways.
According to a Railways spokesperson, the new PRS would be scalable, multilingual, and nimble enough to manage ten times the existing load. It would be able to process 40 lakh enquiries and 1.5 lakh ticket bookings every minute.
He went on to say that the new PRS will be inclusive, feature sophisticated fare calendar and seat selection features, and incorporate alternatives for patients, students, and divyangjan (those with disabilities), among others.
Mumbai, July 2025: Mumbai-based developer Shobhit J. Rajan is once again at the centre of controversy, with his flagship firm Ecstasy Realty Private Limited accused of fraudulently diverting nearly INR 600 crore raised from investors for its high-profile ‘Parthenon’ residential project in Andheri.
Investigations by the Economic Offences Wing (EOW) reveal that Ecstasy Realty allegedly raised funds through secured Non-Convertible Debentures (NCDs) intended for construction but instead routed the money through a web of layered transactions, benefiting promoters and related entities. Authorities claim forged documents were submitted to justify the fund’s use, concealing the diversion from lenders and investors.
The alleged fraud has resulted in substantial losses to debenture holders and significant project delays. Officials state that the diverted funds involved related companies, including Prabal Infra Agro Farms Pvt. Ltd. and Maharashtra Eco Green Pvt. Ltd.
An FIR has been filed at Juhu Police Station against Ecstasy Realty and its directors under various IPC sections, including cheating, criminal breach of trust, forgery, and criminal conspiracy. Recently, the sessions court in Mumbai denied anticipatory bail pleas of Rajan and other directors, underscoring the seriousness of the charges. There are unconfirmed reports suggesting that Rajan may not currently be in India, though this could not be independently verified.
This is not the first time Shobhit Rajan has faced serious legal and business controversies.
Previously, Canadian businessman Alnoor Jamal accused Rajan of oppression and mismanagement in their joint venture to develop Raiaskaran Tech Park (Logitech Park) on Mumbai’s former Parke Davis land. Jamal alleged his stake was diluted from 50% to 28.33% and he was removed from the board in 2004. The Bombay High Court in 2015 upheld an order for Rajan to compensate Jamal, and the matter later reached the Supreme Court.
In another case, Rajan’s group entity Nadal Infra Agro Pvt. Ltd. faced a land grab allegation in Lonavala, where developer Aneel Vadgama accused him of forcibly taking possession of a 25-acre plot valued at around INR 50 crore in 2016. Vadgama alleged that over 100 men linked to Rajan stormed the land, fired a gun, and assaulted his staff. Rajan denied the claims, asserting his purchase was legal and accused Vadgama of fabricating documents.
In 2013, former IPS officer Y.P. Singh alleged that Ecstasy Realty violated green norms by constructing on land earmarked as a tree plantation buffer zone. Ecstasy Realty denied any illegality.
The latest INR 600 crore fraud allegations add to the string of legal challenges surrounding Shobhit Rajan and his business ventures.
Infosys encourages its staff to have a healthy work-life balance. According to reports, the tech giant has launched an internal campaign where HR is monitoring how much time employees spend working in the office and reminding them to adhere to regular working hours, particularly when working remotely.
Employees whose registered working hours are over the usual threshold are even receiving customised emails from the corporation reminding them to follow regular schedules and take care of their health.
An employee whose average monthly working hours are above the statutory 9.15 hours per day, five days a week, receives health reminder letters from the company’s human resources department, according to a media report.
These emails give information about the employee’s remote work schedule and stress the value of preserving work-life balance.
The emails also contain information about the employee’s average number of hours worked per day, the number of days they worked remotely, and the overall number of hours they clocked in.
Putting a Check on Employees’ Health
The emails include a clear reminder to staff members to maintain a healthy work-life balance and take care of their health. According to the organisation, it is crucial for both long-term professional efficacy and personal well-being.
Employees at Infosys are also encouraged to take regular breaks, voice concerns if they feel overburdened, assign tasks when necessary, and unplug from work after hours in order to refuel.
One such email advised avoiding work-related interactions if feasible and taking some time to rest during downtime. According to reports, this new attempt to put employee health first was implemented following Infosys’ adoption of a mixed work style.
Employees must work from the office at least ten days a month as a result of the company’s November 20, 2023, return-to-office policy. Since then, HR departments have started keeping track of how much time workers spend working remotely.
Employees’ Health a Major Issue in the IT Sector
Poor sleep, irregular meals, and overworking are causing an epidemic of health problems among professionals, particularly heart-related disorders. This campaign comes at a time when these problems are becoming more prevalent.
With more than 323,000 employees, Infosys is now proactively addressing these risks. The HR department at Infosys recently sent out a note to the staff saying that, although the firm values their dedication, it also thinks that a good work-life balance is essential for their long-term career success and general well-being.
But Infosys’ new position goes against what co-founder N. R. Narayana Murthy argued for only a year ago. Speaking at the centenary commemoration of the Indian Chamber of Commerce in Kolkata, Murthy stated that if India wishes to become a global superpower, young Indians must put in more effort.
He pointed to the 800 million Indians who live below the poverty line and questioned, “If we are not in a position to work hard, then who will work hard?” In 1986, Murthy openly criticised India for switching to a five-day workweek, claiming he had never supported the change.
“I don’t believe in this concept of work-life balance,” he declared at the CNBC Global Leadership Summit in November of last year, adding that sacrifice and unrelenting effort will be necessary for true growth.
His remarks caused controversy and division among professional generations. Critics questioned if such expectations are healthy and sustainable in India’s fast-paced IT sector, even as many praised his accomplishments and work ethic.
A digital revolution is taking place in India’s real estate business. To stay up with the trends and meet the wants of their customers, real estate companies are investing in new technologies like cloud services, mapping platforms, and artificial intelligence. By eliminating the middleman and connecting owners, purchasers, and tenants directly through an AI-driven platform, NoBroker is revolutionizing the real estate industry. To shed light on NoBroker’s revenue generation process and provide an in-depth review of the company’s business strategy this article explores the NoBroker Business Model.
Homebuyers and sellers in India often criticize the high cost of brokers and the high number of duplicated postings. The broker fee can be as high as six percent of the sale price or ten months’ rent, depending on the broker. By utilizing NoBroker’s app for comprehensive property services, from listing to closing, customers can avoid paying brokerage fees. In 2014, three experienced professionals – Akhil Gupta, Amit Agarwal, and Saurabh Garg – founded NoBroker to simplify and enhance the real estate renting and purchase process. The Banaglore-based company provides a variety of services to its users, such as real estate listings, home services, and buying and selling properties.
In addition to renting, purchasing, and selling, the company also provides home services like packers and movers, house interior design, and more. They also offer financial services and society management through NoBrokerHood. The national capital region, Bengaluru, Hyderabad, Mumbai, Pune, and Chennai are the six places where the startup is presently present. There are several subscription methods that the company uses to make money. In addition to that, it earns money from commissions on value-added services and transaction fees.
NoBroker Business Model Canvas
NoBroker operates as a tech-driven real estate platform that eliminates brokerage by directly connecting property owners and seekers. It offers a wide range of services, including property transactions, home services, and financial solutions, all powered by AI and subscription-based monetization.
How Does NoBroker Makes Money | NoBroker Revenue Model
A significant portion of the revenue generated by the real estate portal comes from subscriptions, financial offerings, and home services. The revenue model of NoBroker is based on paid subscriptions, commissions from home loan services, and income from home-related services like packing, moving, and interior design. The memberships offered by NoBroker, which are responsible for the majority of the company’s earnings, are priced at INR 999 for 45 days and give customers the ability to use premium filters while seeking out flats. In addition, it generates revenue by assisting homebuyers in securing house loan transactions with financial institutions, and in exchange, it receives a commission from the financial institution. Cleaning, packing, moving, giving furniture for rent, doing house interiors, and taking care of internet agreements are other home services that help the company generate more revenue.
NoBroker Financials FY24
NoBroker Financials
FY24
FY23
Revenue
INR 803 crore
INR 609 crore
Expenses
INR 1299 crore
INR 1190 crore
Profit/Loss
INR -411 crore
INR -506 crore
NoBroker Revenue
NoBroker has shown significant revenue growth over the years, but expenses have also increased, leading to continued losses. Below is a detailed financial breakdown from FY24 to FY20.
At the present moment, NoBroker is concentrating on enhancing its services by utilizing cutting-edge technologies. Through the use of artificial intelligence projects such as Smart Recommendations for quality of life indicators, Rent-o-meter for rent forecasts, Refer-And-Earn for crowdsourcing property listings, and Touchless Entry for face recognition security features, it provides its consumers with the advantages that machine learning has to offer.
Customers are assisted in locating a home that best suits their needs through the Smart Recommendations project. The algorithm searches for local amenities and public transportation and then assigns a score for both livability and transit. This type of information supplements the details provided by the owners of the property and assists buyers and tenants in making well-informed decisions regarding each property.
NoBroker SWOT Analysis
NoBroker SWOT Analysis
NoBroker Strength
The organization has a strong web presence, which makes it an essential domain for people who are looking to purchase, sell, or rent a home.
The concept of “No Brokerage” is quite appealing in and of itself, particularly to students and bachelors who are often looking for rental houses.
Because of the ever-increasing population and the larger migration to metropolitan areas, this presents a perfect opportunity for the company to expand its operations.
NoBroker Weakness
The company needs strong marketing strategies to propel its expansion.
No Broker needs to keep a strong check on its property ad postings as many times customers have complained about postings being misleading.
NoBroker Opportunity
At this point, the corporation should expand its operations to include tier 2 and tier 3 cities.
Considering that India is a country that is dominated by young people, this indicates that a greater number of individuals are actively searching to own property, which is good news for the organization.
NoBroker Threat
If it wants to stay ahead of the competition, NoBroker needs to update itself because there are a lot of fresh, comparable concepts appearing in the market.
The business strategy that NoBroker employs is a force that is disrupting the Indian real estate market. As a result of the company’s utilization of technology to facilitate the elimination of the requirement for middlemen, the transaction costs for property owners and seekers have been greatly reduced. The business model, revenue model, and approach that NoBroker takes toward its customers all work together to produce a property search experience that is simple to use.
FAQs
What is NoBroker?
NoBroker is a Banagalore-based company that operates as a brokerage-free PopTech company offering a comprehensive marketplace for various real estate services, including buying, renting, packers & movers, and home services.
Who is the owner of NoBroker?
Akhil Gupta, Amit Agarwal, and Saurabh Garg founded NoBroker in 2014.
How many users does NoBroker have?
There are over 30 million registered users on NoBroker’s platform. And as per the company, only five percent of the services are paid.
How does NoBroker earn money?
NoBroker earns money mainly through paid subscriptions, where users pay for premium features like advanced filters and contact access. It also generates revenue from home services such as packers and movers, cleaning, interior design, and furniture rentals. The company earns commissions by helping users secure home loans through partner financial institutions. Its society management platform, NoBrokerHood, also contributes to its income through service fees.
Is NoBroker profitable?
No, NoBroker is not yet profitable. For FY24, the company reported INR 803 crore in revenue, up nearly 32% year-over-year. Despite revenue growth, expenses rose to INR 1,299 crore, leading to a net loss of INR 411 crore, a 19% reduction from FY23’s INR 506 crore loss.
How does NoBroker work?
NoBroker works by directly connecting property owners with buyers or tenants, removing the need for middlemen or brokers. Users can search, list, or rent properties through its app or website. It also offers home services, financial help, and society management via NoBrokerHood.
How to earn money from no broker app?
You can earn money from the NoBroker app through its Refer & Earn program. By sharing your referral code with friends or family, you earn rewards when they use the app to buy, sell, or rent a property. Also, if you offer services like cleaning, shifting, or interior work, you can partner with NoBroker as a service provider and earn by completing jobs listed on the platform.
Bayerische Motoren Werke AG, or BMW, is a German multinational corporation that produces luxury vehicles, motorcycles, and engines. The company was founded in 1916 as a manufacturer of aircraft engines and later expanded into motorcycle and automobile production.
BMW’s history is one of innovation, design, and performance. The company’s first car, the BMW 3/15, was released in 1929 and set the standard for engineering and design in the automotive industry. BMW continued to innovate, introducing the world’s first turbocharged production car in 1973 and the first full-electric production car, the BMW i3, in 2013.
Over the years, BMW has achieved numerous milestones and accolades. In 1999, BMW acquired the British brands MINI and Rolls-Royce Motor Cars, expanding its reach in the global market. In 2001, the BMW Group introduced its first diesel engine equipped with a particulate filter, establishing a new benchmark for clean diesel technology. In 2016, BMW celebrated its centenary, marking 100 years of innovation and growth.
BMW is a major player in the global automotive industry, consistently ranking as one of the top-selling luxury car brands. As of 2025, BMW sold 2.45 million vehicles in 2024, down 4% from 2023. BEV sales rose 13.5% to 426,594 units, making up 17.4% of total sales. China remained the top market, followed by the U.S. and Germany. In Q1 2025, BMW sold 586,117 vehicles, with BEVs up 32.4%. The brand remains the global premium segment leader.
In recent years, BMW has made significant investments in research and development, particularly in the areas of electric and autonomous vehicles. The BMW iX, the company’s flagship electric SUV, was released in 2021 and features a range of over 300 miles on a single charge. BMW has also partnered with other leading automotive companies to develop self-driving technology and has announced plans to launch Level 3 autonomous vehicles by 2025.
BMW’s commitment to innovation, performance, and sustainability has propelled the company to become a leader in the global automotive industry. With a rich history and a strong focus on the future, BMW continues to shape the way we think about cars and mobility. The marketing strategy of BMW focuses on emotional branding, premium positioning, and innovation, using the slogan “Sheer Driving Pleasure” to highlight the unique experience their vehicles offer.
BMW’s target audience is typically affluent individuals who value luxury, performance, and innovative design in their vehicles. This demographic includes both men and women, although men tend to make up a slightly larger proportion of BMW’s customer base.
Geographically, BMW has a strong presence in Europe, North America, and Asia, with China being the largest market for the brand. However, BMW has also been expanding into emerging markets such as India and Brazil, targeting the growing middle and upper classes in these regions. BMW market segmentation targets premium customers by dividing the market based on demographics, lifestyle, income, and driving preferences to offer tailored luxury experiences.
In terms of age, BMW’s target audience tends to be middle-aged or older, with a median age of around 50 years. However, the brand has also been making efforts to attract younger buyers through its sporty and innovative designs, as well as its investment in electric and autonomous vehicles.
In terms of income, BMW’s target audience typically falls into the high-income bracket, with a median income of around $150,000 per year. This group values the prestige and status associated with owning a luxury vehicle and is willing to pay a premium for the quality and performance that BMW offers.
BMW’s target audience is a diverse group of individuals who share a common appreciation for luxury, performance, and innovation in their vehicles. Whether they are located in established markets or emerging regions, BMW aims to meet the needs of this audience by delivering high-quality products and exceptional customer service.
BMW Marketing Mix
Marketing mix refers to the set of tactics or tools that a company uses to promote its products or services to customers. BMW, being a leading automotive brand, has developed a comprehensive marketing mix that enables the company to maintain its position as a top luxury car manufacturer. The BMW marketing mix includes the four Ps of marketing: product, price, place, and promotion.
Marketing Mix of BMW
Product Strategy: BMW offers a range of luxury vehicles, including cars and SUVs, as well as motorcycles and engines. The company has a reputation for high-quality engineering and innovative design, with features such as efficient engines, advanced safety systems, and cutting-edge infotainment technology. BMW also offers a range of customization options, allowing customers to personalize their vehicles to meet their unique preferences and needs.
Pricing Strategy: BMW’s pricing strategy is aimed at positioning the brand as a premium product in the market. The company’s prices are higher than those of many competitors, but this is in line with its focus on quality and innovation. BMW also offers financing options and special promotions to make its vehicles more accessible to a wider range of customers.
Place Strategy: BMW has an extensive distribution network that includes dealerships in over 140 countries around the world. The company also sells its products online, allowing customers to customize and purchase their vehicles from the comfort of their own homes. Additionally, BMW has a strong presence in urban areas, with showrooms and flagship stores in major cities such as New York, London, and Tokyo.
Promotion Strategy: BMW uses a variety of promotional tactics to reach its target audience, including advertising, events, and sponsorships. The company’s advertising campaigns focus on highlighting the quality and innovation of its products, while events such as the BMW Championship and the BMW International Open showcase the brand’s commitment to excellence in sports. BMW also sponsors high-profile events such as the Olympics and the Formula One World Championship, further strengthening its reputation as a leading brand in the automotive industry. The BMW promotion strategy includes high-impact advertising, sports sponsorships, digital campaigns, and exclusive events to reinforce its premium brand image and connect with its target audience.
BMW Marketing Campaign
BMW’s marketing mix is a comprehensive and effective strategy that allows the company to maintain its position as a top luxury car manufacturer. BMW is able to reach and engage its target audience while maintaining a strong brand image.
BMW Marketing Campaigns
BMW has launched several successful marketing campaigns over the years, each designed to promote the brand and its products in unique and memorable ways.
One of the most iconic campaigns was the “Ultimate Driving Machine” campaign, launched in the 1970s, which emphasized BMW’s focus on performance and driving experience. Another notable campaign was the “Joy” campaign, which emphasized the emotional connection between drivers and their BMWs, and the sense of joy and freedom that comes with driving a luxury car.
BMW Marketing Campaign
BMW has also launched several innovative campaigns that incorporate technology and social media. The “Eyes on Gigi” campaign, for example, used eye-tracking technology to create an interactive driving experience featuring supermodel Gigi Hadid. The “BMW Art Journey” campaign, on the other hand, sponsored a series of art exhibitions around the world, showcasing the brand’s commitment to innovation and creativity. It is BMW’s most successful marketing campaigns.
BMW’s marketing campaigns have been successful in promoting the brand’s values and products in memorable and engaging ways. By focusing on the unique qualities that make BMW stand out in the crowded luxury car market, these campaigns have helped to build and maintain the brand’s reputation as a leader in automotive innovation and design.
BMW is a leading luxury car manufacturer that has managed to maintain its position in a highly competitive market by implementing effective marketing strategies. BMW marketing strategies include emotional branding, premium pricing, high-performance product offerings, and global promotions through events and sponsorships. Here are the top strategies that have helped BMW achieve success:
Focusing on Innovation
BMW has always been a brand that focuses on innovation and cutting-edge technology. The company invests heavily in research and development to stay ahead of the curve and bring new, exciting products to market. One of BMW’s key innovations in recent years has been the development of electric and autonomous vehicles, which is an area that the company is continuing to invest in.
New BMW is a Cinema on Wheels | 2023 i7
Offering Customization
BMW understands that its customers have unique tastes and preferences when it comes to their vehicles. To cater to this demand, the company offers a range of customization options for its vehicles. Customers can choose from a variety of interior and exterior options, as well as optional extras such as upgraded sound systems and advanced safety features. This customization helps BMW stand out in a crowded market and gives customers a sense of ownership over their vehicles.
Creating Emotional Connections
BMW has been successful in creating emotional connections with its customers through its marketing campaigns. The company’s “Joy” campaign, for example, emphasized the sense of joy and freedom that comes with driving a luxury car. By tapping into the emotional desires of its customers, BMW has built a strong brand identity and loyal customer base.
Joy is BMW 2009 commercial advert.
Building Strong Partnerships
BMW has partnered with other leading brands in various industries, such as fashion and sports, to build brand recognition and reach new audiences. By aligning with other brands that share its values, BMW is able to strengthen its brand identity and appeal to a wider range of customers.
Emphasizing Performance
One of BMW’s key selling points is its focus on performance and driving experience. The company has always been known for its high-performance vehicles, and it has made this a key part of its marketing strategy. By emphasizing the driving experience, BMW is able to appeal to customers who are looking for more than just a luxurious car.
BMW has been successful in expanding into emerging markets such as India and Brazil. These markets present new growth opportunities, particularly as the middle and upper classes in these regions continue to grow. By targeting these markets, BMW is able to expand its customer base and reach new audiences.
Leveraging Social Media
BMW has been active on social media, using platforms like Instagram and Twitter to engage with customers and showcase its products. The company’s social media presence is carefully curated to showcase the brand’s values and appeal to its target audience. By using social media to build a strong online presence, BMW is able to reach a wider audience and build brand recognition.
Providing Exceptional Customer Service
BMW has a strong reputation for customer service, offering services such as extended warranties and maintenance plans to ensure that customers have a positive experience with their vehicles. By providing exceptional customer service, BMW is able to build trust and loyalty with its customers, which in turn helps to drive sales and grow the brand.
Emotional Branding and Storytelling
BMW is very good at emotional branding. Its ads and videos often make people feel excited, happy, and free. The brand connects with people’s feelings, not just their logic. The slogan “Sheer Driving Pleasure” shows this clearly, BMW focuses on the fun and thrill of driving, not just the features of the car.
BMW has established itself as one of the world’s premier luxury car manufacturers through a combination of exceptional engineering and innovative marketing strategies. BMW’s advertising strategy focuses on showcasing innovation, performance, and luxury through emotional storytelling and visually striking campaigns across digital and traditional media. By placing a strong emphasis on performance, customization, and emotional connections with its customers, BMW has managed to build a loyal fan base and stay ahead of its competitors. The company’s focus on innovation and expansion into emerging markets has positioned it for continued success in the future.BMW’s commitment to quality and innovation has made it a true icon of the automotive industry.
BMW has shown us that a well-rounded approach is key to success. Apply these strategies to our own businesses. Whether it’s building emotional connections with customers or leveraging social media to reach new audiences, we can all learn from BMW’s approach and drive our businesses to the next level.
FAQs
What is the full form of BMW?
Bayerische Motoren Werke AG is the full form of BMW.
What is BMW target audience?
BMW’s target audience is individuals who value luxury, performance, and innovative design in their vehicles.This demographic includes both men and women, although men tend to make up a slightly larger proportion of BMW’s customer base.
What are the top marketing strategies of BMW that helped it to achieve success?
Here are the top marketing strategies of BMW –
Focussing on Innovation
Offering Customization
Creating Emotional Connections
Building Strong Partnerships
Emphasizing Performance
Expanding Into Emerging Markets
Leveraging Social Media
Providing Exceptional Service
How does BMW market their products?
BMW markets their products by focusing on luxury, performance, and innovation. They use emotional branding to connect with customers, highlighting the joy and thrill of driving. BMW promotes its vehicles through high-quality advertising, sponsorships of major sports events like Formula One and the Olympics, and exclusive brand experiences. They also offer customization options and use both dealerships and online platforms to reach customers worldwide.
