According to multiple media sources, Recruit Holdings, the Japanese parent company of Indeed and Glassdoor, plans to lay off about 1,300 employees. This accounts for approximately 6% of the workforce in the HR technology segment of the organisation.
The layoffs, which are mostly in the US, impact a number of departments across many nations and functions, including growth, people and sustainability teams, and research and development. Although Recruit did not specifically explain the reasoning behind these cuts, it is consistent with CEO Hisayuki “Deko” Idekoba’s remarks, which highlighted the revolutionary potential of AI.
According to him, AI is transforming the world, and the company needs to adjust by making sure its product offers employers and job seekers genuinely amazing experiences.
This change is similar to a pattern observed in other significant IT firms, such as Microsoft and Meta, which have also announced layoffs in order to prioritise AI efforts in the face of economic difficulties.
Major Structural Overhauling in Recruit Holdings
According to reports, Recruit Holdings will incorporate Glassdoor’s activities into Indeed as part of this organisational reorganisation. Christian Sutherland-Wong, the CEO of Glassdoor, will leave the company as a result of this integration on October 1.
Furthermore, Ayano Senaha, the COO of Recruit, will take over as Indeed’s chief people and sustainability officer when LaFawn Davis steps down on September 1. In 2012, Recruit started working with Indeed, and in 2018, it acquired Glassdoor.
These adjustments are a component of a larger initiative to streamline operations and concentrate on key business domains. This scenario fits into a larger pattern in the tech sector, where many businesses will lay off employees in 2025 as they deal with economic challenges and AI-driven restructuring.
Notably, major layoffs have also been reported by other companies, including Automattic and TikTok. Even as they cut staff in other departments, businesses are putting more and more emphasis on AI positions. This change emphasises how crucial AI is becoming to determining the nature of work in the future.
More than 1,00,000 Job Cuts in Tech Sector in 2025
In 2025 alone, the tech industry’s current wave of layoffs has resulted in over 100,000 job losses worldwide. As they prioritise AI integration and adjust to shifting market conditions, major companies like IBM, Intel, and Microsoft continue to reduce their workforces.
Microsoft, for example, just announced 9,100 layoffs that will impact its Xbox and gaming operations, among other departments. These layoffs serve as a reminder of the continuous difficulties businesses have in the quickly changing tech sector.
Additionally, IBM has been laying off some 8,000 workers, primarily from its human resources division. This comes after an internal shift towards automation, where jobs that were formerly handled by human staff are progressively being replaced by AI systems.
This change demonstrates how AI is increasingly affecting employment positions and the strategic realignments that tech businesses are undergoing. AI integration is changing the nature of work and the skills needed in the tech sector.
In a landmark move in its 92-year history, Hindustan Unilever Ltd. (HUL) has appointed Priya Nair as its next managing director. On July 31, 2025, Rohit Jawa will step down, and she will succeed him.
The appointment of Nair will take effect on August 1, 2025. This action makes Priya Nair the first female CEO and MD of HUL. In addition, she will continue to serve as a member of the Unilever Leadership Executive (ULE) and is expected to join the HUL Board, provided that the requisite approvals are obtained.
At Unilever, one of the company’s fastest-growing international businesses, she presently holds the position of President, Beauty & Wellbeing.
Professional Journey of Nair
Since joining HUL in 1995, Nair has held a number of executive positions in the personal care, beauty, and home care sectors. Among her first positions were those of Consumer Insights Manager and Brand Manager for important brands like Comfort, Rin, and Dove.
She started off as the laundry company’s marketing manager before rising to oversee client development, deodorants, and oral care. Prior to taking on leadership positions as Executive Director and CCVP for Homecare and later Beauty & Personal Care in South Asia, she was the General Manager for Customer Development for HUL’s western area.
Nair rose in the world as a result of her impressive record in India. She joined Unilever’s Beauty & Wellbeing division in 2022 as Global Chief Marketing Officer, and in 2023 she was promoted to division president.
From Classrooms to Career: The Journey Through Education
Priya Nair graduated from Sydenham College of Commerce and Economics in 1987 with a Bachelor of Commerce (BCom) in Accounts & Statistics. From 1992 to 1994, she pursued an MBA in Marketing at the Symbiosis Institute of Business Management in Pune.
She later enrolled in the Business Administration and Management program at Harvard Business School. Hindustan Unilever Chairman Nitin Paranjpe commended her performance history.
“Priya’s career at HUL and Unilever has been exceptional. With her extensive knowledge of the Indian market and stellar performance history, I have no doubt that Priya will propel HUL to new heights,” he said in a corporate statement. Currently residing in London, Priya Nair is married and has a daughter.
Rohit Jawa, who has been HUL’s CEO and MD since 2023, is succeeded by Nair. The company saw volume-led development under Jawa’s direction, navigating a difficult market characterised by a sluggish rebound in discretionary categories and dampened urban demand. According to HUL’s exchange filing, Jawa is leaving to pursue other options in both his personal and professional life.
Following its initial debut in Bengaluru, Amazon has expanded its 10-minute delivery service, Amazon Now, to a few parts of Delhi. The business was excited about the favourable comments made by clients.
This action demonstrates Amazon’s dedication to the quickly expanding quick-commerce market in India, where rivals Zepto and Blinkit have already seen notable success. Amazon Now offers a carefully curated selection of everyday necessities that are quickly delivered to satisfy customers’ urgent needs.
According to an Amazon’ spokesperson, the company has always prioritised providing customers with a large selection together with quick and easy shipping.
Amazon is thrilled with the first customer response and favourable feedback, especially from Prime members, as it launches its 10-minute delivery service, Amazon Now, in a few pin codes in Bengaluru and Delhi.
Strategic Expansion to Explore New Markets
In the upcoming months, the business intends to significantly develop this service. While attending to urgent customer requirements, Amazon Now upholds the company’s standards for safety, quality, and dependability, the spokesman continued.
In December 2024, this service made its debut in Bengaluru, and in June, it was brought to Delhi. India’s quick-commerce industry is expanding quickly.
Recent estimates indicate that during the Financial Year 2024–2025, Indians spent INR 64,000 crore on websites such as Blinkit and Instamart. Compared to INR 30,000 crore in the prior fiscal year, this amount more than doubled.
Growing Nexus of India’s Rapid Commerce Sector
According to research, the gross order value of the Indian rapid commerce (Q-commerce) market is expected to develop exponentially, nearly tripling from an anticipated INR 64,000 crore in FY25 to about INR 2 lakh crore by FY28.
According to a report by CareEdge Advisory, a subsidiary of CareEdge Ratings, the Q-commerce market in India is expected to have grown at a startling CAGR of 142% between FY22 and FY25, reaching approximately INR 64,000 crore in FY25.
This growth was fuelled by a lower base, hyperlocal infrastructure, and changing consumer preferences. Compared to the government, the Q-commerce market’s fee-based revenue has increased at a far quicker rate. With a noteworthy compound annual growth rate (CAGR) of 26–27% from FY25 to FY28, the fee-based revenue, which was INR 450 crore in FY22, increased to an estimated INR 10,500 crore in FY25 and is expected to reach INR 34,500 crore by FY28.
According to the research, this dramatic rise is the result of major companies raising platform fees, which raises revenue realisation and significantly raises GOV overall. Even if the Q-commerce sector only accounts for about 1% of India’s enormous grocery market, it is precisely what makes it so fascinating.
With its quick delivery service, Amazon entered this market, demonstrating its calculated attempts to take a piece of this growing industry. The company’s emphasis on offering dependable and speedy service is in line with Indian customers’ growing need for quick-commerce solutions.
According to an IMF statement, the rapid expansion of UPI has allowed India to surpass all other nations in terms of payment speed, while the use of traditional payment methods, such as credit and debit cards, is decreasing.
The NPCI created the Unified Payments Interface, a real-time and instantaneous payment system, to enable mobile phone interbank transactions.
According to the IMF’s Fintech Note, “Growing Retail Digital Payments: The Value of Interoperability,” UPI has expanded rapidly since its inception in 2016, while some stand-ins for cash usage have started to fall.
India Now Processes 18 Billion Transactions Per Month
“India currently pays more quickly than any other nation. Cash usage proxies have decreased concurrently,” the note stated. Using granular data spanning the universe of transactions on India’s UPI, an interoperable platform that has grown to become the largest retail quick payment system globally by volume, the note provides evidence in line with this methodology.
According to the fintech report, UPI has expanded rapidly since its 2016 inception, although other indicators of cash usage have started to fall. In India, UPI currently handles over 18 billion transactions monthly and is the most popular electronic retail payment method.
Fintech Notes provide policymakers with useful guidance on significant topics from IMF staff members. According to the report, interoperable payment systems like UPI offer an alternative to closed-loop systems and may encourage the use of digital payments. Users of various payment providers can make payments with ease thanks to these platforms.
Digital Payments Outrun Cash Withdrawals
The report went on to say that it is challenging to estimate cash usage since, particularly in the informal sector, cash transactions might take place anonymously and may not be documented in any ledger. “But we can estimate cash usage with the value of automated teller machine (ATM) withdrawals in each district,” the note continued. “A very similar picture emerges when we compare the effect of integration on transaction values to cash withdrawals,” it added.
According to the note, areas that experience higher rises in de facto interoperability see a significant and sustained increase in the total number of digital payments compared to cash withdrawals following integration.
According to this data, interoperability can help promote the shift away from cash and the use of digital payments. Maria Soledad Martinez Peria, Divya Kirti, and Alexander Copestake wrote the fintech note.
The authors added that regulators should keep an eye out for the rise of dominant private providers and be ready to intervene to preserve a completely open, interoperable, and competitive system as the interoperable platform develops and additional providers join.
According to the note, the system operator should ensure that its design decisions support the interoperable ecosystem’s health at every stage of development by consulting with existing and prospective private sector partners.
With the rapid advancement in the electronics sector and technological upgrades, one can witness that electronics businesses in India are easy to get a head start in. This rapid growth globally can be seen in the increase in power generation capacity as well as the expansion of transmission and distribution lines. The Indian electronics industry is booming for many reasons, but the biggest one is cost-effectiveness.
The industry comprises large, small, and medium enterprises as well as foreign players who have a direct presence or collaborate with domestic players. An electronics business provides you with a variety of mechanical parts, including cell phones, televisions, cameras, laptops, and peripherals. The United States, Japan, and Korea are the top three electrical and electronic goods manufacturing countries in the world. The United States of America is the largest producer of electronic products in the world, contributing a total share of around 21%. Furthermore, it also occupies the largest market share, with about 29% of the global market.
In this blog, we will explore some of the most promising electronics business ideas that are currently thriving in India. Many electronics business examples offer great opportunities for entrepreneurs. Popular electronics business examples include starting a laptop store, mobile repair shop, online electronics store, or even an e-commerce platform for gadgets. From opening a laptop store to solar panel installation, we will delve into the intricacies of each idea, highlighting its market potential, key challenges, and strategies for success.
So, if you are ready to embark on an exciting journey through the vibrant world of the electronics business in India, fasten your seatbelts and get ready for an illuminating experience.
Why Choose the Electrical & Electronics Industry?
Picking the right industry is very important when starting a business. The electrical and electronics industry is a great choice because it is growing fast and always changing with new technology. If you want a business with strong chances to grow, this industry is a good option.
Main reasons to enter this field:
High Demand: More and more people use electronic devices every day, so this business will remain important in the future.
Many Opportunities: You can work in different areas, like selling gadgets or working with machines in factories.
Global Growth: You can grow your business anywhere in the world, without limits.
Low Startup Costs: Starting an electronics business often requires less money than many other types of businesses.
This makes the electrical and electronics industry a smart choice for new entrepreneurs.
Digital literacy programs grew 30% in India (2023)
Increasing digital literacy and upskilling needs
Laptop Store
Laptops are the most important electronic devices since the trend of online classes and remote work has started. They are always going to be in demand in the professional as well as in academic field. Also, since the pandemic started, all of the work has been done on laptops. So, opening a Laptop store can be the most profitable business. The most important and latest development that favors high demand for laptops is the growing number of people working from home. It becomes important to create a stock and list of brands that sell better in your locality before you even start your business.
Here are some key factors that make starting a laptop store business an attractive proposition in the Indian market:
Profitable Electronic Businesses in India – Electronics Recycling and E-waste Management
As India witnesses a rapid growth in technology adoption and electronic consumption, the need for effective electronics recycling and e-waste management has become paramount. This presents a significant business opportunity for entrepreneurs who are passionate about environmental sustainability and want to make a positive impact. Starting a business that focuses on collecting, recycling, and disposing of electronic waste responsibly can contribute to a greener future while generating revenue through recycling valuable materials.
Here are compelling reasons why venturing into the electronics recycling and e-waste management sector can be one of the best electronics business ideas in India:
Growing E-waste Generation
Regulatory Support
Resource Recovery
Corporate Social Responsibility (CSR)
Extended Producer Responsibility (EPR)
Computer Repair
Profitable Electronic Businesses in India – Computer Repair
The majority of electronic devices, such as computers, can not always resist faults such as sudden shutdowns, and several other hardware-software faults. And, now that everyone owns a computer and a laptop can be your potential customers for computer repair services. People with less knowledge about how to repair their devices on their own rush to the repair shops. This can provide you with an opportunity to use your computer repair skills and earn income. Starting a computer repair service can be one of the best electronics business ideas in India.
Here are several compelling reasons why it holds immense potential:
Cellphone Retail And Repair – Best Electronic Business
When everyone on this globe uses a cellphone, then everyone needs someone who can sell as well as repair their devices when at minimal faults. It is hard to live even a single second without a phone. Since smartphones don’t come with a lifetime warranty, and hence, everyone needs a repair. Whether it is hardware or software repair, usually one can’t do it on their own. It is one of the best electronic shop business ideas to have a cellphone repair and retail shop.
Starting a cellphone retail and repair business can be a highly lucrative electronics business idea in India. Here are several compelling reasons why it holds immense potential:
Booming Smartphone Market
Diverse Customer Base
Increasing Technological Advancements
Accessories and Add-ons
Customer Service and After-Sales Support
Air Compressor Manufacturing
The manufacturing industry in India is witnessing significant growth, and one of the promising sectors within it is air compressor manufacturing. Air compressors are essential industrial machines used for various applications such as pneumatic tools, HVAC systems, manufacturing processes, and more. Setting up an air compressor manufacturing business in India can be a lucrative venture with immense potential.
Here are several key factors that make air compressor manufacturing one of the best electronics startup ideas in India:
Growing Industrial Sector
Increasing Automation
Energy Efficiency and Environmental Concerns
Export Opportunities
Government Initiatives
CCTV Camera Retailer
In recent years, the demand for security systems has seen a significant surge in India. As people become increasingly concerned about safety and security, setting up a CCTV camera retail business can be a highly profitable venture. CCTV cameras are crucial for surveillance and monitoring purposes in residential, commercial, and public spaces. It can be one of the most profitable electronic shop ideas.
Here are several compelling reasons why starting a CCTV camera retail business is one of the best electronics business ideas in India:
Rising Demand for Security
Home Security Market
Commercial and Industrial Applications
Installation and Integration Services
Government Initiatives and Regulations
Solar Panel Installation
Solar panels installation
Solar panel installation is a business with a golden future. When each and every technology is working on how they can conserve energy, then solar panels are one of the best ways you can do it. Big societies or big homes and flats with automation technology consume more electrical power, so everyone on this globe constantly strives for a better alternative that leaves no impact on the environment. So, before starting the business, you just have to learn how to offer solar panel installation in your society.
Starting a business in solar panel installation can be a highly profitable venture. Here are several compelling reasons why it is considered one of the best electronics business ideas in India:
In today’s digital era, where internet connectivity and smartphone usage are on the rise, online shopping has become deeply ingrained in the Indian consumer’s lifestyle. Capitalizing on this trend, launching a specialized e-commerce platform focused on electronics products can prove to be a highly profitable business venture. By curating a diverse range of electronic goods, providing competitive pricing, secure payment options, and ensuring reliable delivery services, you can effectively tap into the expanding online consumer market. This presents an exciting opportunity to establish a strong online presence, meet the demands of tech-savvy customers, and carve a niche for yourself in the ever-evolving world of e-commerce.
Here are several compelling reasons why starting an e-commerce platform for electronics products is considered one of the best business ideas in electronics in India:
As technology continues to advance, the concept of smart homes is gaining significant traction in India. Home automation solutions offer convenience, energy efficiency, and enhanced security to homeowners, making it one of the best electronics business ideas in the country. By providing innovative and customizable automation systems, you can tap into the growing demand for smart living experiences.
Here are some key reasons why venturing into the home automation industry can be a highly lucrative business opportunity in India:
Increasing Demand
Rising Disposable Income
Energy Efficiency and Savings
Integration with IoT and AI
Integration with Builders and Real Estate Developers
LED Lighting Solutions
The shift towards energy-efficient lighting has created a massive demand for LED lighting solutions in India. As a result, venturing into the LED lighting industry can be one of the best business in electronics industry in the country. Launching a business that provides a wide range of LED lighting products for residential, commercial, and industrial applications can tap into this growing market and promote energy conservation.
Here are several compelling reasons why starting an LED lighting solutions business in India holds immense potential:
Starting a battery manufacturing business can be a game-changer; it can offer a growth in revenue potential. In the beginning, you can start as a small-scale electronics manufacturing business.
As per a few reports, the Indian battery market is projected to reach a staggering INR 1697.7 billion by 2030, growing at an impressive compound annual growth rate (CAGR) of 15.5% from 2023 to 2030. The growth rate indicates a great opportunity. Battery manufacturing is one of the most promising electrical business ideas for the next decade.
A degree in electrical engineering can give you an edge in this field, which involves many technical aspects. However, if you don’t have a related degree, don’t worry! Let’s explore a few more electronic businesses.
Manufacturing Of Inverter
The inverter is a crucial electronic device that converts direct current (DC) into alternating current (AC). Inverters’ use across various machines and tools like coil winding machines, panel meters, and electric drills makes it a popular product in the market.
The world now turns to energy-efficient solutions and reliable backup power systems, and the demand for inverters continues to rise. From powering industrial machinery to running household appliances and supporting renewable energy setups, inverters play a key role in keeping AC-powered devices running smoothly.
If you’re planning to start an inverter manufacturing business, it’s crucial to be familiar with the production process and all the technical aspects. Only Knowledge would help to create products that meet industry standards and customer requirements.
Starting an online electronics store is a great idea for a startup. Customers can easily browse and buy electronic products anytime and from anywhere. It also has lower costs, like rent and electricity, compared to physical stores. Plus, you can reach more customers without location limits, as long as they have a smartphone to place orders. This can be considered a profitable electronics business from home.
Electronic Component Retailer
An electronics component retailer is a business that stores and sells electronic parts. It’s a good business idea because it has low costs, a wide customer reach, and high-profit potential. Instead of creating a big online store like Amazon or TataCliq, you can focus on a specialized electronics shop and still make great profits. Being an electronic component retailer electronic shop business idea.
Computer and Device Training Service
This business idea offers computer training services to help customers and employees learn about PCs, laptops, software, and networking. With technology becoming essential, more people will need training to use devices effectively, making this a smart business opportunity.
And getting a head-on with an electronics business idea is such a golden plan for all of the electronics engineers out there. The fact that the electronics industry is one of the flourishing and extremely diversified sectors, that an individual with experience and knowledge can start a business in this field. And believe me, there is no such thing as failure in this field, since Electronics is in a Boom!
FAQs
Is the electronics market growing?
Yes, the electronics market is experiencing growth with a compound annual growth rate (CAGR) of 6.5% globally.
Is electronic business profitable?
Yes, electronic businesses are profitable due to high demand, low operating costs, and wide customer reach online.
What are the best Electronic items business in India?
Some of the best electronics business ideas in India are:
Laptop Store
Computer Repair
Cellphone Retailer And Repair
LCD and LED Shops
CCTV Camera Retailer
Solar Panel Installation
E-commerce Platform for Electronics Products
Home Automation Solutions
Electronics Recycling and E-waste Management
LED Lighting Solutions
Air Compressor Manufacturing
What strategies can boost electronics sales?
Find a niche and specialize within the industry.
Drive traffic to your e-commerce site through organic and sponsored methods.
Focus on providing a positive customer experience that converts visits into sales.
Build customer loyalty and repeat business.
Which electronics company is best?
Some of the top rated electronics companies are:
Apple
IBM
Sony
Samsung
LG
Why choose electrical and electronics as a business idea?
Electrical and electronics offer a never-ending demand and rapid technological advancements, making it a lucrative and growing industry.
What are the electronic items to sell at the Electronics store?
Popular electronic devices to sell at electronic shops are:
Computers
Laptops
Smartphones
Tablets
Gaming consoles
TVs
Hearables
Wearables
Digital cameras
VR & AR devices
How to start electronics business?
To start an electronics business, follow these steps:
Research the market and identify your niche.
Create a comprehensive business plan.
Register your business and obtain necessary licenses.
Source reliable suppliers and establish partnerships.
Set up an online or physical storefront.
Develop a marketing strategy to reach your target audience.
Provide excellent customer service and build customer relationships.
Stay updated with industry trends and adapt to changing market demands.
What are the best electronics manufacturing business ideas?
Some of the best electronics manufacturing business ideas are as follows:
Air compressor manufacturing
Battery manufacturing
Inverter manufacturing
What are small scale electronics manufacturing ideas?
Small scale electronics manufacturing ideas can be both affordable and profitable. You can start with assembling LED lights, making USB charging cables, or producing simple Bluetooth speakers. Other ideas include manufacturing power banks, electronic toys, custom PCB boards, or smart switches for home automation. These products require low initial investment, can be made in compact spaces, and have steady market demand.
How much is electronic shop investment in India?
Electronic shop investment in India typically ranges from INR 5 lakhs to INR 20 lakhs, depending on the size, location, and product range. A small shop selling mobile accessories and basic gadgets may need around INR 5–7 lakhs, while a medium store with laptops, TVs, and appliances can require INR 10–15 lakhs.
Cadbury, the world-renowned chocolatier, has a sweet story that started way back in 1824. The company was founded by John Cadbury, a visionary entrepreneur who had a passion for making chocolate. Initially, Cadbury started off as a small family-run business, selling tea and coffee in Birmingham, UK. However, it was the company’s chocolate that truly set it apart.
Cadbury’s first chocolate bar was produced in 1849, and it quickly became a hit among chocolate lovers. Over the years, the company continued to innovate and expand its product line, introducing new flavors and packaging options. Today, Cadbury is a household name and is recognized as one of the world’s most iconic chocolate brands.
With over 200 years of history, Cadbury has achieved some impressive milestones. In 2024, Mondelez International, the parent company of Cadbury, generated approximately $36 billion in net revenue, solidifying its position as a global snacking leader. The company’s iconic portfolio includes beloved brands like Oreo, Ritz, LU, Clif Bar, and Tate’s Bake Shop in the biscuits and baked snacks category, alongside renowned chocolate names such as Cadbury Dairy Milk, Milka, and Toblerone. The brand also has a significant market share in several countries, including the UK, Australia, India, and South Africa.
Cadbury’s success can be attributed to its innovative marketing strategies. From its iconic “Cadbury Dairy Milk” campaign to its recent “Free the Joy” campaign, the company has always been at the forefront of creative and engaging marketing. Cadbury’s advertising campaigns have become a part of popular culture, with many of its commercials becoming viral sensations.
Cadbury continues to dominate the global chocolate market. With a wide range of products that cater to different tastes and preferences, the company has something for everyone. Its commitment to quality and innovation has helped it maintain its position as one of the world’s top chocolate brands. It is a true testament to the power of a great brand and the importance of effective marketing strategies.
Cadbury has a target audience that spans all ages and demographics. The brand has a broad appeal and is loved by people from all walks of life. However, the company has identified specific target markets based on demographic, geographic, and psychographic factors.
Demographically, Cadbury’s target audience includes children, teenagers, adults, and seniors. Children are drawn to Cadbury’s fun and colorful packaging, while teenagers and young adults appreciate the brand’s trendy and innovative products. Adults and seniors, on the other hand, have a long-standing love affair with Cadbury’s classic chocolates.
Geographically, Cadbury’s target audience is spread across the globe. The brand has a strong presence in the UK, Australia, India, South Africa, and other countries where it is a household name. Cadbury also targets emerging markets, such as China and Brazil, where there is a growing demand for premium chocolate products.
Psychographically, Cadbury’s target audience is characterized by their love of indulgence, joy, and celebration. Cadbury’s products are often associated with special occasions, such as Easter and Christmas, and are seen as a way to celebrate and share joy with loved ones.
Cadbury also targets specific consumer groups, such as health-conscious individuals and those with dietary restrictions. The company has introduced several products that cater to these consumers, including low-sugar and gluten-free options.
The target audience of Cadbury is diverse and inclusive, with something for everyone. The brand’s ability to appeal to different age groups, geographic regions, and consumer groups is a testament to its strong brand equity and innovative marketing strategies.
Evolution of Cadbury Logo
Cadbury Logo
Cadbury’s logo shows its focus on quality and tradition. The first logo had a cocoa tree to reflect its chocolate history. Later, it changed to a modern design based on William Cadbury’s signature.
Today, the logo uses a bold font with a purple background, showing the brand is simple, friendly, and classic.
Cadbury also created a special gold logo for its most premium products. This golden version looks fancy and elegant, making the brand feel even more special and high-class.
Cadbury, the iconic chocolate brand, has built its reputation on a powerful marketing mix that combines the four Ps: product, price, place, and promotion. This mix has helped the company to develop a strong brand identity, increase its market share, and maintain its position as a leader in the global chocolate industry.
Cadbury Marketing Mix
Cadbury Product Strategy
Cadbury’s product mix includes a range of chocolates, sweets, and other confectionery products that cater to different tastes and preferences. The flagship product is its Dairy Milk chocolate, which is known for its smooth texture and rich, creamy taste. In addition to its classic offerings, Cadbury has also introduced several innovative products, such as its Creme Egg and Oreo chocolates, that have become fan favorites.
Cadbury Product Mix
Cadbury Price Strategy
Cadbury’s pricing strategy is focused on offering an affordable luxury to its consumers. The chocolates are priced competitively, making them accessible to a wide range of consumers. Cadbury also offers premium products, such as its luxury boxed chocolates, which are priced higher to cater to consumers who are willing to pay more for high-quality confectionery products.
Cadbury Place Strategy
Cadbury’s place strategy involves making its products available in a wide range of locations, from supermarkets and convenience stores to online retailers. The company has a strong distribution network that allows its products to reach consumers in all corners of the world. Cadbury has a significant presence in emerging markets, where it has invested in building local production facilities to cater to local tastes and preferences.
Cadbury Promotion Strategy
Cadbury’s promotional strategy is focused on creating a strong emotional connection with its consumers. The company’s advertising campaigns are known for their creativity and innovation, often featuring heartwarming stories that celebrate joy, love, and togetherness. Cadbury also engages with its consumers through social media, where it encourages them to share their own experiences and stories with the brand.
Cadbury’s marketing mix is a powerful combination of product, price, place, and promotion that has helped the company to build a strong brand identity and maintain its position as a leader in the global chocolate industry. The company’s focus on innovation, quality, and emotional connection with its consumers has enabled it to remain relevant and successful in an increasingly competitive marketplace. With its iconic products, affordable pricing, wide distribution network, and engaging marketing campaigns, Cadbury is poised to continue delighting consumers for years to come.
Cadbury is renowned for its innovative and engaging marketing campaigns that have captured the hearts of consumers around the world. Here are some of the top marketing campaigns that have helped to establish Cadbury as a leading brand in the confectionery industry.
“Gorilla” Campaign
In 2007, Cadbury launched its iconic “Gorilla” campaign, which featured a gorilla playing the drums along to the Phil Collins song “In the Air Tonight”. The campaign was a huge success, winning numerous awards and generating widespread media coverage. The campaign was praised for its creativity and emotional resonance, as the gorilla represented the joy and excitement that consumers experience when they eat Cadbury chocolate.
Cadbury’s Gorilla Advert Aug 31st 2007
“Joyville” Campaign
The “Joyville” campaign, which launched in 2012, was designed to create a magical and fantastical world that was associated with Cadbury chocolate. The campaign featured a fictional town called Joyville, where Cadbury Chocolate was produced and distributed. The campaign was a huge success, with Cadbury sales increasing significantly in the months following its launch.
“Cadvent” Campaign
The “Cadvent” campaign is a holiday-themed campaign that Cadbury runs every year in the lead-up to Christmas. The campaign features a series of short videos that are released daily in the run-up to Christmas Day, each one showcasing a different Cadbury product. The videos are designed to create a sense of excitement and anticipation, with consumers eagerly anticipating each day’s release.
Cadbury Cadvent Calendar Campaign
“Egg ‘n’ Spoon” Campaign
The campaign was launched in 2014 to promote Cadbury’s new Egg ‘n’ Spoon chocolate product. The campaign featured a series of whimsical animated videos that showcased the unique features of the product, which included a chocolate egg that contained a creamy mousse filling. The campaign was a huge success, with the Egg ‘n’ Spoon product quickly becoming a fan favorite.
Egg ‘n’ Spoon is Back!
Cadbury has a long history of creating innovative and engaging marketing campaigns that have helped to establish the brand as a leader in the confectionery industry. These campaigns have captured the hearts of consumers around the world and helped to establish Cadbury as a beloved and trusted brand.
Cadbury is a globally recognized chocolate brand that has been in the business for over a century. With an impressive lineup of products and a strong brand identity, Cadbury has remained a fan favorite across generations. However, the success of Cadbury isn’t just a result of its delicious chocolates. Over the years, the company has implemented several successful marketing strategies to engage with its audience and build its brand. Here are the top marketing strategies Cadbury has used to achieve its success.
Storytelling
Cadbury’s marketing campaigns are known for their ability to tell captivating stories that engage the audience emotionally. From the iconic “Gorilla” campaign to the “Joyville” campaign, the company’s ads have managed to create an emotional connection with its audience that goes beyond its products.
Product Innovation
Cadbury has always been at the forefront of product innovation. The company has managed to stay relevant by introducing new flavors, shapes, and packaging designs that cater to the changing tastes of its audience.
Limited Edition Products
Cadbury has a knack for creating a sense of urgency among its audience through the introduction of limited edition products. This approach drives sales and creates hype around its brand.
Advertising
Cadbury advertising strategy includes using a variety of techniques to promote its products and keep them in the public eye. By showcasing its popular Dairy Milk bars through eye-catching print ads and memorable TV commercials, Cadbury ensures its chocolates remain front and center for consumers.
Cadbury Digital Marketing Strategy
Cadbury has a strong presence on digital platforms, which it uses to engage with its audience effectively. From social media campaigns to viral videos, Cadbury has created a significant online presence for its brand.
Brand Partnerships
Cadbury has managed to create successful partnerships with other brands and events. For instance, the company partnered with the 2012 London Olympics and the Premier League to promote its brand and products.
Charitable Activities
Cadbury has engaged in several charitable activities, which have helped to build a positive reputation for the brand. For instance, the company partnered with Age UK to help tackle loneliness among the elderly.
Local Marketing
Cadbury has also used local marketing strategies to target specific regions and audiences. The company has developed products that cater to the taste of people in specific regions, and its marketing campaigns have incorporated local culture and themes to create a more targeted approach.
Emotionally Resonant Advertising
Cadbury’s advertising campaigns are known for their emotional resonance, using heartwarming stories and relatable scenarios to connect with consumers on a deeper level.
Marketing Strategy of Cadbury
Creative Packaging
Cadbury’s packaging is instantly recognizable, featuring its signature purple color and iconic logo. The company has also introduced creative packaging designs, such as its Easter egg packaging that transforms into a treasure chest.
Seasonal Campaigns
Cadbury’s seasonal campaigns, such as its Christmas “Cadvent” campaign, create a sense of anticipation and excitement among consumers, driving sales during key periods.
CSR (Corporate Social Responsibility)
Cadbury understands that running a big business also means having big responsibilities. The company works hard to be fair and kind to people and the planet. By focusing on things like fair trade and sustainability, Cadbury has built a good name for itself and earned the trust and support of its customers.
Social Media Engagement
Cadbury actively engages with its consumers on social media, encouraging them to share their experiences and stories with the brand and building a sense of community around the Cadbury brand.
Conclusion
The marketing strategies of Cadbury have been nothing short of exemplary. From their innovative product designs to their engaging storytelling campaigns, Cadbury has successfully built a strong brand identity that resonates with its audience. By leveraging digital marketing, local marketing, and brand partnerships, the company has managed to stay relevant and adapt to changing trends in the industry.
Furthermore, by taking a holistic marketing approach, businesses can create a consistent and unified brand image that extends beyond their products. Cadbury’s success serves as a testament to the power of effective marketing strategies, and there is much to be gained by studying their approach and incorporating it into your own marketing efforts.
Cadbury’s marketing strategies offer valuable insights and inspiration for businesses looking to build a strong brand and engage with their audience effectively. By taking cues from their success, companies can develop marketing strategies that resonate with their audience and stand the test of time.
FAQs
What is the Cadbury target market?
The target audience of Cadbury spans all ages and demographics. The brand has a broad appeal and is loved by people from all walks of life. Cadbury’s target audience includes children, teenagers, adults, and seniors.
What are the main marketing strategies that Cadbury has used to achieve its success?
Here are the main marketing strategies used by Cadbury –
Storytelling
Product Innovation
Limited Edition Products
Digital Marketing
Brand Partnerships
Charitable Activities
Local Marketing
Emotionally Resonant Advertising
Creative Packaging
Seasonal Campaigns
Social Media Engagement
What is the target market of Cadbury Dairy Milk?
The target market of Cadbury Dairy Milk includes children, teenagers, and adults who enjoy sweet treats and emotional, joyful moments.
What is the market share of Cadbury in India?
Cadbury India leads the Indian chocolate confectionery market with a dominant market share of more than 70%.
On 10 July 2025, Clean Fanatics and Arteria Technologies raised major funding to grow their business. Partners Group announced an INR 1,950 crore deal to acquire a majority stake in Infinity Fincorp. Meanwhile, the Enforcement Directorate raided Probo and seized assets.
Here’s your quick roundup for funding and key business news for the day.
Daily Indian Funding Digest – 10 July 2025
Company
Sector
Round
Amount
Lead Investor(s)
Use of Funds
Clean Fanatics
Home services platform
Seed
₹17 crore (~ $2 m)
Inflection Point Ventures + angels
Team expansion, tech infrastructure, new verticals
Arteria Technologies
Supply‑chain SaaS & fintech
Series B
₹100 crore (~ $11.7 m)
ICICI Venture (IVen Amplifi Fund)
AI‑product development, team hire, geographic expansion
Clean Fanatics Raises $2 Million in Seed Round
Bengaluru-based premium home services startup, Clean Fanatics, has raised $2 million in seed funding led by Inflection Point Ventures. The funds will be used to strengthen the team, enhance technology infrastructure, and expand into new verticals like civil renovation. With over 2,500 homes serviced monthly and strong user ratings, the company is poised to scale operations quickly.
Arteria Technologies Secures INR 100 Crore in Series B
Arteria Technologies, a supply chain SaaS and embedded fintech platform, has raised INR 100 crore in Series B funding from ICICI Venture’s IVen Amplifi Fund. The company plans to use the funds for hiring, expanding AI-driven offerings, and growing its presence across geographies. Arteria serves 100+ enterprises and aims to digitise complex B2B supply chains with embedded financial tools.
Key News Highlights for 10 July 2025
ED Raids Probo, Freezes INR 284.5 crore in Assets
The Enforcement Directorate (ED) conducted raids on Probo, an opinion-trading platform, seizing and freezing assets worth approximately INR 284.5 crore. The probe, invoking the Prevention of Money Laundering Act (PMLA), alleges that Probo operated as an illegal gambling platform rather than a skill-based venture. In response, Probo has stated it is fully cooperating with authorities and remains confident in its compliance.
ED Books 29 Celebs Including Vijay Deverakonda & Prakash Raj in Betting-App Probe
The Enforcement Directorate has filed a money-laundering case under PMLA against 29 celebrities, including Vijay Deverakonda, Prakash Raj, and Rana Daggubati, for allegedly promoting illegal betting applications. The action stems from FIRs registered by the Cyberabad police in Telangana.
Partners Group to Acquire Majority Stake in Infinity Fincorp for INR 1,950 crore
Swiss private equity firm Partners Group is set to acquire a majority stake in Mumbai‑based NBFC Infinity Fincorp for INR 1,950 crore. The deal comprises a primary infusion of INR 600 crore and the purchase of existing shares, including those held by Jungle Ventures and Indium IV (Mauritius) Holdings. The funds will be used to expand branches, improve technology, and enhance customer onboarding.
Flipkart Ventures has launched the fourth edition of its accelerator, Leap Ahead 4.0, offering equity investments of up to $500,000 and structured mentorship from Flipkart leadership. The initiative targets early-stage startups working on innovations across India’s digital economy.
Pocket FM Sues Kuku FM
Audio content platform Pocket FM has initiated legal proceedings in the Delhi High Court against rival Kuku FM, alleging the latter copied five audio series. Pocket FM is seeking INR 85.7 crore in damages and a permanent injunction on the use of its content formats. Kuku FM has dismissed the case as a “motivated charge.”
X CEO Linda Yaccarino Resigns
Linda Yaccarino, who has served as CEO of X (formerly Twitter) since May 2023, announced her resignation on 9 July 2025. She leaves after two years at the helm, overseeing the platform during challenging times, including controversies and advertiser scrutiny.
AI tools for business communication automate routine individual tasks such as scheduling, forwarding emails, replying to inquiries by customers, and freeing employees to engage in strategic work. AI tools are transforming how companies manage internal chats, client emails, and collaborative workflows. From automating routine tasks like scheduling and customer inquiries to enhancing meetings with real-time transcription and intelligent summaries, these tools help teams save time and focus on strategic work. With features like CRM integration, natural language processing, and sentiment analysis, AI-powered platforms offer smarter, faster, and more personalized communication. In this article, we explore the top AI tools that can upgrade how your business connects, collaborates, and communicates.
AI coaching and live in-call support across departments
Voice AI, call summaries, sales coaching
Voice & video collaboration
Broad industry use
CRMs, messaging, support & sales platforms
ClickUp AI
WEBSITE
www.clickup.com/ai
Rating
4.6
Free Trial
Yes
Best For
Teams needing integrated AI for task summaries, writing, automations, and productivity within ClickUp.
ClickUp AI – Top AI Tools For Business Communication
ClickUp AI is an integrated productivity assistant put by ClickUp into its project management software for workflows. All sizes are designed to group. Features include instant summarizing of tasks and documents, automated subtasks and action items, contextual Q&A, and live project tracking updates by the AI writing assistant for writing emails, meeting notes, and draft content. More than 100 pre-built role-based prompts can be used in a multilingual translation tool. Simple access to the AI is enabled throughout the workspace. ClickUp AI is great for strong automation, knowledge management, and flexible dashboards to save time and busywork while improving teamwork. The application price for ClickUp AI is an extra $7 per user per month.
Pros
Project management and communication with a vast array of features
Highly customizable when it comes to workflows and dashboards
Good collaboration and document management capabilities
Cons
Steep learning curve for some features
Possible generic AI content
Pricing
ClickUp AI offers custom pricing; contact them for a quote.
Fireflies.ai
WEBSITE
www.fireflies.ai
Rating
4.5
Free Trial
Yes
Best For
Teams and professionals automating meeting transcription, summaries, and insights.
Fireflies.ai – Top AI Tools For Business Communication
Fireflies.ai is a truly phenomenal AI-powered meeting assistant that can automate recording, transcription, summarization, and analysis across online meeting platforms like Zoom, Google Meet, and Microsoft Teams. Some of these features can be real-time transcription in 69+ languages, AI-generated meeting summaries, extraction of action items, advanced search, analytics (such as speaker talk time and sentiment), and effortless integrations with CRMs and collaboration tools. More importantly, such users can now share audio snippets, collaborate through annotations, and classify meetings into searchable channels. Also, Fireflies.ai provides an automated workflow task, privacy acquisition, and a self-updating knowledge base, making it great for high-volume teams requiring actionable insights from conversations.
Pros
Accurate Transcriptions and Summary
Integrations with Conference and productivity tools
Enterprise teams needing AI-powered search, knowledge discovery, and workflow automation.
Glean – Top AI Tools For Business Communication
Glean is a comprehensive AI-powered enterprise platform that connects all corporate facts and integrates data from documents and conversations to applications to provide personalized and contextual answers in workflow automation. Key features include universal search across all enterprise apps, semantic understanding for internal terms, generative AI for content creation or automation of tasks, the ability to build customized AI agents using natural languages, and security and permission controls. Glean integrates Slack, Microsoft Teams, GitHub, and more than 100 other tools, providing seamless collaboration and real-time insight. This AI assistant and agentic reasoning engine reduces the time spent retrieving information, helps with providing actionable recommendations, and ensures that the enterprise standards secure sensitive data.
Pros
A consolidated search experience for all company data stores
Personalized and contextualized results according to user roles and workflows
Stringent security and compliance with SOC 2, GDPR, and HIPAA
Cons
Difficult setup due to data indexing and integration obstacles.
No free plan or comprehensive free trial
Pricing
Glean offers custom pricing; contact them for a quote.
Grammarly
WEBSITE
www.grammarly.com
Rating
4.1
Free Trial
Yes
Best For
Individuals and teams improving writing with AI-powered corrections, style guidance, plagiarism checks, and generative prompts.
Grammarly – Top AI Tools For Business Communication
An AI-driven writing assistant, Grammarly aims to improve business writing by checking grammar, spelling, tone, and advanced suggestions for clear and to-the-point communication in real time, while also offering generative AI to draft, summarize, and rewrite emails, documents, and live chats. Key features are personalized tone and style detection, a company-wide style guide, brand tone profiles, and a Knowledge Share feature for surfacing relevant internal information; seamless integration with tools like Gmail, Slack, and Microsoft Office. With this AI, Grammarly can write drafts, polish them, summarize emails, and suggest high-level strategies to ensure that messages are professional, persuasive, and on brand, so that productivity and communication quality increase tremendously for teams and larger enterprises.
Pros
Generative AI that helps tailor, summarize, and rewrite any given content.
Integration with major business tools and platforms is seamless.
Team analytics and centralized style guides ensure consistency.
Cons
Excessive suggestions may be overwhelming for some users.
Pricing might be an issue for some small businesses
Pricing
Plan
Pricing
Pro
$12/user/month
Enterprise
Contact Sales
TryEllie
WEBSITE
www.tryellie.com
Rating
4.0
Free Trial
Yes
Best For
Automating personalized email responses in your unique writing style.
TryEllie – Top AI Tools For Business Communication
TryEllie is an AI email assistant that cuts through the tedium of work communication by learning your style and generating personalized, contextually aware replies in real-time inside the inbox. Key features permit advanced contextualization of threads, multilingual replies, customizable training using your past emails or uploaded documents, and role-switching for different communication tasks. As a browser extension for Chrome, Firefox, and Edge, it is supported on Gmail, Outlook web, and Fastmail, with pop-up support for other platforms. TryEllie protects your privacy, guarantees team sharing, and even trains its knowledge base, making it highly suitable for individuals and teams wishing to automate repetitive replies, fight reply anxiety, and remain professionally consistent with their email correspondence.
Pros
Authentic responses
Saves considerable time in email management
Language support with customizable training for accuracy
Multichannel customer support teams needing AI‑powered ticketing, live chat, and automation.
Zendesk – Top AI Tools For Business Communication
Zendesk is, perhaps, the most recognizable name on the commercial AI customer services landscape, and improves business communication via omnichannel AI agents, intelligent triage, agent copilots, and generative AI tools. Key features enable automated ticket routing, real-time sentiment analysis, AI-compiling responses and summaries, voice and chat support, customizable bot personas for any kind of organization, and very detailed and well-done analytics dashboards. Platform is integrated with more than 1000 apps, supports multilingual dialogue, provides advanced workflow automation, and has a very comprehensive knowledge management area. Zendesk’s AI grows along with a company’s needs, delivering instant, individualized resolutions and actionable insights with which to capitalize on agent productivity and consumer satisfaction.
Pros
Comprehensive support ecosystem and omnichannel AI agents
Workflow and bot persona customization are available
Excellent security and compliance features
Cons
Steep learning curve and complicated UI for beginners
limited opportunity to test AI workflows before going live.
Pricing
Plan
Pricing
Support Team
$19/agent/month
Support Professional
$55/agent/month
Support Enterprise
$115/agent/month
Slack AI
WEBSITE
www.slack.com/ai
Rating
4.5
Free Trial
No
Best For
Teams wanting AI-powered summaries, search, workflows, and meeting assistance within Slack.
Slack AI – Top AI Tools For Business Communication
Slack AI has a mix of set AI features within Slack to enhance business communication by automating conversation and thread summaries, generating huddle notes, providing daily channel recaps, and advanced search using natural language. Users, therefore, can effortlessly get on top of missed conversations, receive concise channel overviews, and query in natural language for answers complete with direct citations to messages and files. Other features under higher-tier plans include file summarization, generation of workflows, translations, and enterprise search. Slack AI strongly focuses on privacy, working on its secure infrastructure and not sharing any customer data with third-party models, while all its features are available across the paid Slack plans with varied levels of AI functionality.
Pros
Automates note-taking during huddles and meetings
Integrates smoothly with other collaboration and workflow tools in Slack
Businesses wanting AI-powered 24/7 call answering, routing, and follow-up within RingCentral
RingCentral AI Receptionist – Top AI Tools For Business Communication
RingCentral AI Receptionist is different from a regular AI calling agent. The powered AI virtual agent makes RingCentral’s business phone system capable of 24/7 call handling automation, call routing with intelligence, and natural conversational interaction without traditional phone trees. Some of the key features include instant call answering, understanding natural language, intelligent routing of calls to the right person or department, customizable voicemail greetings, multilingual support, knowledge base integration for routine inquiries, appointment booking with SMS confirmation, and providing call transcripts with detailed analytics. Quick to deploy, scalable for any size business, it reduces missed calls and wait times, allowing staff to concentrate on more complex tasks, all while rendering a consistent, professional customer experience.
Pros
24/7 automated call handling and intelligent routing
Human-like conversations with a response to a caller’s commands
Fast, easy deployment
Cons
Workflows have limited advanced customization abilities.
advanced features at a high-tier price
Pricing
RingCentral AI Receptionist offers custom pricing; contact them for a quote.
Meltwater
WEBSITE
www.meltwater.com
Rating
4.0
Free Trial
No
Best For
Enterprises needing AI-powered media monitoring, social listening, brand analytics, and PR insights.
Meltwater – Top AI Tools For Business Communication
Meltwater is a full-spectrum media AI and business communication platform that converges media monitoring, social listening, and analytics across news, social, and owned channels with the latest AI enhancements such as Mira and Copilot. These enhancements mine a massive real-time dataset to afford actionable insights, sentiment analysis, competitive benchmarking, and predictive analytics. Other great features include customizable alerts, unlimited keyword monitoring, advanced reporting, influencer discovery, and generative AI for content creation and recommendations. Meltwater’s AI agents will bring in relevant context, buzz, and recommended action in seconds to PR, marketing, and crisis management, being widely scalable and integrated with key collaboration tools, plus all other known security and compliance measures necessary for enterprise use.
Pros
Extraordinarily powerful media and sentiment analysis
Customizable alerts and advanced analytics-delivering real-time insights.
Can be integrated into collaborative tools such as Microsoft Teams and Office.
Cons
Steep learning curve for new users.
expensive for small ventures
Pricing
Meltwater offers custom pricing; contact them for a quote.
Dialpad
WEBSITE
www.dialpad.com
Rating
4.2
Free Trial
Yes
Best For
Teams and businesses needing AI-powered voice, video, messaging, and contact center capabilities.
Dialpad – Top AI Tools For Business Communication
Dialpad is a platform powered with an AI that extends communications to voice, video, messaging, and even a contact center, all bringing productivity and workflow improvement into an organization. Key features include real-time transcription, sentiment analysis, automatic call summary co-in-call coaching, and AI-based voice analysis, all supported by proprietary large models for language. Dialpad integrates into all major customer relationship management (CRMs) and creates an intricate analytics portfolio between its high-quality video conferencing services and team messaging. Its AI will keep learning from conversations for more accurate judgment, while the enterprise-grade security ensures compliance with SOC-II, ISO, HIPAA, and GDPR.
Pros
Live transcription and sentiment analysis
No-friction integration with CRMs and collaboration tools.
Easy to use interface
Cons
Customer care slow and inconsistent
Entry-level plans impose limits on features
Pricing
Plan
Pricing
Standard (Dialpad Connect)
$27/user/month
Pro (Dialpad Connect)
$35/user/month
Enterprise (Dialpad Connect)
Contact Sales
Essentials (Dialpad Support)
$95/user/month
Advanced (Dialpad Support)
$135/user/month
Premium (Dialpad Support)
$170/user/month
Essentials (Dialpad Sell)
$49/user/month
Advanced (Dialpad Sell)
$110/user/month
Premium (Dialpad Sell)
$170/user/month
Conclusion
AI tools are new beasts rearing notions in businesses to communicate. From automating traditional mundane functions to making personal contact as well as improving internal and external collaboration, these technologies are taking over everything in their path. Workflows are made easier by doing repetitive functions such as scheduling, sorting through emails, and responding to customer queries. They allow employees to focus instead on strategic efforts and let AI do the rest. AI analytics tell where it is at in terms of communications with clients, how to read customer sentiment, and the performance of teams, devoting itself to data-based decision-making.
What are best AI tools for business communication?
Best AI tools for business communication are:
ClickUp AI
Fireflies.ai
Glean
Grammarly
TryEllie
Zendesk
Slack AI
RingCentral AI Receptionist
Meltwater
Dialpad
How do AI tools improve team productivity?
AI tools reduce time spent on repetitive tasks like scheduling, responding to emails, or note-taking during meetings.
Are AI writing assistants useful for business communication?
Absolutely, AI writing tools assist in drafting, summarizing, and improving the tone and clarity of emails, reports, and documents for more professional communication.
Do AI tools support multilingual communication?
Yes, several AI tools offer multilingual support, allowing businesses to communicate effectively with global teams and customers across different languages.
In order to create a real-time payments platform similar to the Unified Payments Interface (UPI), the Namibian central bank and the National Payments Corporation of India (NPCI) have inked a licensing deal.
According to Dammu Ravi, secretary in the external affairs ministry, during a press briefing on the outcomes of Prime Minister Narendra Modi’s visit to the African nation, NPCI and the Namibian central bank have signed a licensing agreement to implement UPI in Namibia for real-time payments, making it the first country of its kind in the world.
Namibia would be able to create a real-time payment system thanks to the agreement. Notably, more than a year ago, the Bank of Namibia and NPCI International Payments Limited (NIPL), the organisation’s international arm, originally inked a deal to create a digital payments system.
India Agrees for Transfer-of-Technology
As part of the collaboration, the NPCI committed to providing the Bank of Namibia with technology and other knowledge to aid in the creation of a digital payments system. In an effort to boost UPI use globally, the NPCI has inked agreements with a number of nations.
The NIPL and Trinidad and Tobago’s ministry of digital transformation collaborated on the same project in September of last year. Before that, it was negotiating with South American and African nations to assist them in developing digital payment systems such as the UPI.
The UAE’s Network International and the NPCI joined in July 2024 to enable Indian tourists to use UPI at a number of locations throughout the Gulf country. As a result, a number of nations, including France, the United Arab Emirates, Bhutan, Nepal, and Singapore, now accept UPI payments.
UPI Expanding its Nexus
The NPCI is still working to expand UPI in order to reach its daily goal of one billion transactions.
In order to facilitate UPI payments through smart devices such as wearables, connected cars, and smart applications, the payments body is developing an Internet of Things version of the real-time payment system.
Last month, there were 18.40 billion UPI transactions, totalling INR 24.04 lakh crore. For India’s fintech infrastructure, the recent collaboration with Namibia is undoubtedly a significant victory.
The UPI system, which has been praised for being accessible to all societal levels in India, is now beginning its global expansion and creating opportunities for other countries to follow.
Johannes Gawaxab, the governor of Namibia’s central bank, had earlier underlined that the goal of implementing UPI is to guarantee the deployment of a safe and effective national payment system in Namibia in addition to promoting financial inclusion and reducing reliance on cash.
Based on a First Information Report (FIR) submitted by the Cyberabad police in Hyderabad, Telangana, the Enforcement Directorate (ED) has opened an investigation against 29 celebrities in relation to a purported betting application fraud.
Prominent actors Vijay Deverakonda, Rana Daggubati, Manchu Lakshmi, Prakash Raj, Nidhi Agarwal, Ananya Nagalla, and television host Srimukhi are among those named in the case. The ED is presently looking into the digital trail and financial activities connected to the mentioned people. Investigations are still in progress.
25 people, including Rana Daggubati, Prakash Raj, Manchu Lakshmi, and Nidhi Agarwal, were charged by the Miyapur Police in Cyberabad on March 19 for allegedly endorsing betting applications.
What FIR States?
Sections 318(4) and 112, read with Section 49 of the Bharat Nyay Sanhita, Section 4 of the Telangana State Gaming Act (TSGA), and Section 66-D of the Information Technology Act, were the charges against the actors and media influencers, according to the First Information Report (FIR) that a media group sought.
These clauses address internet deception, unlawful gambling marketing, and fraudulent activities. According to the FIR, Nidhi Agarwal with Jeet Win, Vijay Deverakonda with A23, Manchu Lakshmi with Yolo 247, Praneetha with Fairplay, and Rana Daggubati and Prakash Raj were linked to the promotion of Junglee Rummy.
According to the accusations, the influencers and actresses used internet pop-up ads to promote these betting sites, possibly inciting people to gamble illegally.
Responses from Celebs
In a post on X, Prakash Raj clarified his stance by stating that he had supported a gaming app in 2016 but had pulled out in 2017 after determining it was improper.
He claimed that since then, he has not advertised any gaming apps and that he would react if the cops came up to him.
Rana Daggubati, meanwhile, claimed that his support for a skill-based gaming platform expired in 2017 and was limited to areas that were legally allowed. Citing the Supreme Court’s ruling that separates skill-based games from gambling, his legal team made sure that everything was in line.
ED Tightening Screws on Gaming Apps
In relation to the marketing of prohibited betting sites like 1xBet, FairPlay, Parimatch, and Lotus365, the ED previously questioned actors Sonu Sood and Urvashi Rautela, as well as former cricket players Harbhajan Singh, Yuvraj Singh, and Suresh Raina, last month.
A money laundering scheme connected to illicit gaming and betting applications through Kirana outlets was also discovered by the federal government last year.
According to reports, the owners of the Kirana stores thought they operated under the RBI’s domestic money transfer (DMT) program and were ignorant of their involvement in unlawful gaming.
