Mumbai (Maharashtra) [India], July 15: ClassTym, a next-generation interactive teaching platform, built around transparency and personalization launches with a radical mission: to put the power back in the hands of educators thus making quality mentorship accessible to students everywhere while reshaping the future of learning through human connection.
In a digital age where education is increasingly commodified and reduced to influencer content, ClassTym offers a refreshing alternative. Founded by Divya Tej, a visionary entrepreneur and passionate education reformer, the platform rejects rigid, curriculum-heavy systems in favor of flexible, mentor-led learning. At its core, it is a student-centric and educator-first platform that equips independent tutors, coaches, and subject matter experts with the tools to build digital classrooms — without the burden of upfront costs or rigid structures. It offers integrated tools for scheduling, whiteboarding, content delivery, and student management — all designed to make learning interactive, accessible, and impactful.
“At ClassTym, our vision is to create a world where quality education isn’t a privilege, but a right — accessible to anyone, anywhere. We’ve built a platform that connects passionate educators with eager learners in a way that’s seamless, personal, and empowering.” said Divya Tej, Founder of ClassTym.
He further added “Real learning happens when students connect with verified, passionate educators — not algorithms. At ClassTym, we’re not replacing human connection with technology but using technology to enhance it. With intuitive tools and a seamless interface, ClassTym is focused on bridging the gap between students and educators, making knowledge-sharing meaningful and impactful for all.”
Reshaping the EdTech Industry
The launch of ClassTym marks a paradigm shift in the EdTech industry. While most platforms emphasize content delivery and scalability, ClassTym champions student-mentor relationships, academic integrity, and educator empowerment. It enables students to choose their mentors based on demo classes, real reviews, and subject compatibility. By shifting away from a one-size-fits-all model, ClassTym enables personalized learning journeys while supporting educators with smart tools that scale their reach and income.
Unlike other EdTech platforms that thrive on influencers and content creators, ClassTym stands firm on academic integrity. Every educator on the platform is verified, ensuring students learn from qualified, real-world experts — not social media personas.
A Vision Born from Experience
As an alumnus of Good Shepherd International School, Pathways World School, and Bournemouth University (UK), Tej combines global academic exposure with hands-on experience. His leadership comes from working at schools, where he engaged with thousands of students and teachers, giving him firsthand insight into the barriers limiting educator autonomy and student access — especially outside Tier-1 cities. It was this realization that led him to launch ClassTym, a platform that removes geographic, financial, and institutional barriers.
What Sets ClassTym Apart
ClassTym is built from the ground up with a laser focus on transparency, accessibility, and empowerment. Key features include:
Zero Upfront Fees for Educators – Anyone can start teaching on ClassTym without paying a rupee. This reduces entry barriers for passionate educators across the world.
Global Reach – Now live in India, UK, USA, UAE, and Ireland, ClassTym connects educators and students across borders, unlocking global teaching and learning opportunities.
Real-Time Dashboards – Educators can track income, student engagement, and performance metrics all in one place — bringing clarity and control to their teaching careers.
Verified Expert Network – No influencers. Only qualified, vetted educators are allowed on the platform, ensuring credibility and trust for students.
Student Empowerment – Students select educators based on demo sessions, reviews, and subject fit, ensuring a better learning match and stronger academic outcomes.
ClassTym is more than a platform — it is deeply grounded in a powerful philosophy: authentic learning must be rooted in trust, interaction, and mentorship. Built to empower real educators and offer students a truly personalized experience, ClassTym aims to make education interactive, transparent, and deeply human again.
About ClassTym
ClassTym is a next generation teaching and learning platform built to empower educators and personalize education for students worldwide. Founded by education reformer Divya Tej, ClassTym combines intuitive technology with a human-first approach, enabling verified tutors, coaches, and subject experts to build digital classrooms without upfront costs or constraints. With powerful tools for scheduling, content delivery, and student management, the platform fosters meaningful connections between educators and learners across India, the UK, USA, UAE, and Ireland. At its core, ClassTym is reimagining the future of education — making it more accessible, transparent, and deeply human.
According to reports, AceVector, the parent company of e-commerce site Snapdeal, is getting ready to submit its draft red herring prospectus (DRHP) for an INR 500 Cr IPO. According to a media report, which cited sources, AceVector’s public offering will mostly consist of a new share offering.
A media report that cited a source in the firm states that CLSA and IIFL are expected to serve as the proposed IPO’s bankers and that the proposed issue will be mostly primary capital. In addition to Snapdeal, AceVector is the parent company of Stellaro Brands, a house of brands platform, and Unicommerce, a listed e-commerce enabling platform.
In 2022, the three companies were combined under a single group brand. The largest shareholders in the combined business are SoftBank, Nexus Venture Partners, and cofounders Kunal Bahl and Rohit Bansal.
AceVector’s Ventures and Current Position
Snapdeal was founded in 2010 and caters to consumers in smaller cities and towns with an emphasis on value e-commerce. Non-metropolitan regions account for more than 80% of Snapdeal’s orders.
Clothing, home goods, and personal care items make up the great bulk of the products offered on the platform, a value-based shopping site, and most of them cost less than INR 600. On one occasion, though, the platform lost steam and was about to shut down.
In 2017, Snapdeal seriously considered merging with Flipkart, but the deal fell through. It gradually got back on track with its transition to a value-based e-commerce proposition. According to experts, about 65% of Indian internet buyers would come from Tier-2 and Tier-3 cities by 2030, which is in accordance with Snapdeal’s business strategy.
A technology platform called Unicommerce offers online retailers a complete solution for handling orders, inventory, shipping, and marketing. The company’s offerings will be expanded after Unicommerce purchased Shipway, a shipping solutions provider, in 2024 after a highly successful initial public offering (IPO) that was oversubscribed 168 times.
A platform called Stellaro Brands creates reasonably priced consumer brands. The primary brand is Rangita, which specialises in South Indian ethnic clothing sales for women both online and in-store. Through a variety of local and online means, Rangita is currently seeking to increase its presence in additional cities.
Indian Startups’ IPO Carnival Continues
AceVector is now the newest IT company to join the IPO trend as a result of this. This year, Ather Energy and ArisInfra have both gone public on stock exchanges. On 17 July, coworking giant Smartworks is anticipated to go public on the stock exchanges.
Moreover, 19 cutting-edge tech firms, including Groww, Meesho, Urban Company, and others, have submitted their DRHPs for listing with SEBI. The market regulator has given regulatory clearances to a number of them.
The massive coworking company WeWork India also received SEBI approval yesterday to begin its first public offering (IPO). A few days ago, Smartworks’ public offering ended with a 13.45X oversubscription, with buyers purchasing 13.9 Cr shares instead of the 1.04 Cr available.
As it prepares for a public offering, meat and seafood firm Captain Fresh became a public corporation last week.
If you love your furry little animal, then why not turn your love into a profitable business? India’s pet care industry is expected to cross over INR 7500 Crore by 2025. With a rise in disposable income, urbanization and the change in attitude towards pets and pet-parents, people are now looking at proper care for their furry companions. Pets are now a part of the family, and they are willing to spend more for organic food, spa treatments, and more.
If you are an entrepreneur, loving your pet also means a major opportunity. Franchising with a reputed pet care brand not only invests in your future but also saves you from having to start from scratch.
Why should you invest in a pet franchise in India?
Why should you invest in a pet franchise in India?
The pet sector is growing, where people are willing to pay good money for premium services like spas, grooming, and organic food items for their furry friends. But there are quite a few reasons why you should invest in a pet franchise in India:
The demand for pet food, grooming, and accessories is growing every single year.
Pet parents want to spend more for premium services, spa treatments and more for their pet.
When you invest in a franchise, you have the support of the brand for the training and support needed.
There are multiple revenue options such as pet grooming, food sales, veterinarians and accessories.
What type of pet franchise options are available in India?
There are many options in the pet care business, but you can invest in one of the few options based on your financial stability and personal interests.
Pet grooming franchise in India: This will include services such as baths, haircuts, nail trimming, and styling for animals. Grooming is a necessity, as many pet owners opt for it to be done by professionals.
Pet food franchise in India: These sell a wide variety of food, toys, accessories, grooming kits, bedding and leashes. Some stores also offer grooming services in-store, so pet owners can get multiple services in one location.
Dog Spa: Luxury dog spas provide high-end grooming, aromatherapy treatment and massages for pets. Pet parents want their little furry friend to be treated well, which is why a dog spa is so important.
Just Dogs – Top Pet Care and Pet Food Franchises in India
Just Dogs is the perfect one-stop shop, complete with everything from food to grooming to even creche options. The franchise has over 70+ outlets across India and is one of the most trusted names in pet care.
You can choose Just Dogs because:
A wide customer base for accessories and food items
Excellent services for training, grooming and pet spa
Highly extensive franchise with marketing, training and POS software
Investment and ROI:
Category
Details
Investment
INR 12 – 15 Lakhs
Franchise Fee
INR 2 – 3 Lakhs
Breakeven Period
12 – 18 Months
Expected ROI
30–40% annually
Heads Up For Tails (HUFT)
Founded
2008
Headquarters
New Delhi
Franchise Model
High-end
Website
headsupfortails.com
One of the most luxurious pet brands known for its customized accessories, spa services and in-house bakery – HUFT. With strong branding and celebrity customers, this brand is already well-known in the market.
You can choose HUFT for your franchise option because:
Unique and premium products (cakes, custom beds)
Grooming and holistic wellness products
High-income customer bases
Investment and ROI:
Category
Details
Investment
INR 20 – 30 Lakhs
Breakeven Period
18 – 24 Months
Note: HUFT is highly selective especially for franchise options and has an in-depth screening process.
Pet House Franchise
Founded
2016
Headquarters
Delhi NCR
The Pet House – Top Pet Care and Pet Food Franchises in India
The Pet House is a full-service franchise that provides vet care, grooming, boarding and retail options. The franchise is highly affordable and offers a solid customer service base.
Choose Pet House because:
Customized franchise models (only retail, only grooming, or combination)
This pet grooming franchise is a mobile franchise that is equipped with modern amenities for client convenience.
Why choose Flying Fur?
No need to rent a property, so you save on rental and setup costs
Modified grooming vans that are included in the franchise package
High demand in metropolitan cities such as Bangalore, Delhi and Mumbai
Complete training support for the franchise and staff
Investment and ROI
Category
Details
Investment
INR 10 – 15 Lakhs
Franchise Fee
Part of investment
Breakeven Period
12 – 16 Months
The Pet Point
Founded
2014
Headquarters
Mumbai
Website
thepetpoint.in
Pet Point – Top Pet Care and Pet Food Franchises in India
Pet Point is a combination of retail and pet grooming that offers its customers multiple opportunities to earn an income. While their four-legged family members are getting groomed, their parents can shop for food, accessories and toys.
Reasons to choose Pet Point:
Generation of revenue for products and grooming services
One-stop shop for complete pet services
Suitable for high footfall areas such as malls and shopping areas
Investment and ROI:
Category
Details
Investment
INR 12 – 18 Lakhs
Breakeven Period
12 – 16 Months
Scooby Scrub Franchise
Founded
2015
Headquarters
Pune
Website
scoobyscrub.com
Scooby Scrub – Top Pet Care and Pet Food Franchises in India
Scooby Scrub is a grooming salon for pets to get haircuts, spa treatments, and other grooming options. It is perfect for locations such as housing complexes or malls with a large number of pet parents.
The Scooby Scrub franchise is perfect as:
Highly established name with a loyal customer following
Wide range of options from basic hygiene to luxury spa treatment options
Complete training option and support for franchise owners
Investment and ROI:
Category
Details
Investment
INR 8 – 12 Lakhs
Breakeven Period
12 – 16 Months
Conclusion
The Indian pet industry is growing in leaps and bounds, where franchise businesses are leading the way. This is perfect for passionate pet lovers who want to make a profit while doing something they love. Whether you opt for a luxurious setup like HUFT or a simple van grooming option like Flying Fur, there is an opportunity available for everybody.
In the face of supply chain problems and a lack of qualified kitchen personnel, Zepto Cafe, the 10-minute meal delivery subsidiary of fast commerce company Zepto, is reducing operations. The delay coincides with rivals Swiggy’s Snacc and Blinkit’s Bistro expanding their presence in important urban markets.
The four-year-old startup’s attempts to manage its financial burn are causing Zepto Cafe’s growth and expansion to slow down, according to various media reports. As reported, Zepto has also delayed the opening of its “dark stores,” which are essentially miniature warehouses.
Zepto Café Witnessing Decline in Daily Orders
According to media reports, Zepto Cafe’s daily orders decreased dramatically in June when compared to the early months of the year. Of the almost 1,000 locations where Zepto offered 10-minute food delivery, 44 stopped their cafe services in May.
According to a media report that cited a source, typical daily orders used to peak at about 120,000–130,000 but decreased to 65,000–67,000. Operations have been impacted by a number of factors related to staffing and sourcing. In a LinkedIn post on February 22, creator and CEO Aadit Palicha stated that Zepto Cafe’s daily order volume had reached 100,000.
In response to a media question, a Zepto representative refuted the allegations and stated that the company’s yearly net sales of INR 1,000 crore had increased by 700% year over year and by more than 15% month over month. The business is still putting a lot of effort into it and anticipates significant growth this year.
However, industry executives also noted that the Zepto Cafe app’s downloads have decreased over the last three to four months, falling from 1.5 million downloads in December 2024 to only 17,000 in June. However, according to various media reports, the main Zepto app accounts for over 90% of Zepto Cafe’s revenue, with the standalone app driving only a small portion of it.
Blinkit and Swiggy Slowing Down their Acquisitions
Zepto has been working to grow their market share, but Blinkit and Swiggy have also slowed the opening of new dark shopfronts. Brokerages and industry analysts estimate that Swiggy’s Instamart and Eternal’s Blinkit increased their market share in the rapid commerce space overall during the April–June quarter.
According to a media report, Blinkit and Instamart are expected to have scaled back their dark store expansion to roughly 250 and 80 new locations in the first quarter of FY26, from 294 and 316 stores, respectively, added in the preceding three months.
Zepto released a stand-alone app for 10-minute food delivery in December 2024. At that time, it was processing 30,000 orders every day and opening over 100 cafe locations each month.
In an effort to raise $500 million, Zepto has held conversations with its current shareholders, General Catalyst and Avenir Growth, amid the slowdown in its food delivery sector and the general cooling of its rapid commerce operations. The company hopes to have an IPO by the end of the year, and the funding is a step towards that goal.
In a surprise move following an effort by rival OpenAI to purchase the start-up, Google recently revealed that it has hired a number of senior employees from AI code generation start-up Windsurf.
According to a person familiar with the agreement, Google is paying $2.4 billion in license fees as part of the agreement to use parts of Windsurf’s technology on non-exclusive terms. According to a media report, Google will not acquire a stock or any kind of controlling position in Windsurf.
Co-founder Douglas Chen, Windsurf CEO Varun Mohan, and a few members of the coding tool’s R&D team will join Google’s DeepMind AI group.
According to media reports from June, the deal came after months of talks between Windsurf and OpenAI to sell the company for a price that may reach $3 billion. This deal demonstrated the interest in the code-generation field, which has become one of the fastest-growing AI applications.
The New Team to Work Primarily on Gemini Project
The former Windsurf team will work mostly on the Gemini project at Google DeepMind, where they will concentrate on agentic coding efforts. In a statement, Google expressed its excitement about bringing some of Windsurf’s best AI coding expertise to Google DeepMind to further the company’s agentic coding efforts.
The unique purchase structure is a victory for Windsurf’s backers. According to PitchBook, the company was last valued at $1.25 billion a year ago and has raised $243 million from investors such as Kleiner Perkins, Greenoaks, and General Catalyst.
According to reports Windsurf investors would keep their ownership holdings in the business and get liquidity through the licence fee. Google’s unexpected move is similar to its agreement to acquire staff from chatbot startup Character.AI in August 2024.
Similar responses have been given to these so-called acquihire agreements by their Big Tech contemporaries, Microsoft, Amazon, and Meta, which some have criticised as an effort to avoid regulatory scrutiny.
Other Players Also Strengthening their AI Infrastructure
Amazon hired the co-founders and some of the employees of the AI business Adept last June, while Microsoft signed a $650 million deal with Inflection AI in March 2024 to use the AI start-up’s models and hire its employees.
In June, Meta made the largest test to date of this growing type of corporate alliances by acquiring a 49% interest in Scale AI. These transactions do not need to be reviewed by US antitrust authorities, in contrast to acquisitions that would grant the buyer a controlling interest.
If they think the deal was set up to circumvent those standards or hurt competition, they could still investigate it. Since then, other transactions have been the focus of regulatory investigations.
In an effort to attract elite people in the competition to lead the next wave of AI, tech titans like Alphabet and Meta are aggressively pursuing high-profile acquisitions and offering multi-million dollar compensation packages.
For a whole year, Indian college students will have free access to some of Google’s most cutting-edge AI capabilities.
With the launch of Gemini for Students, the tech company is offering qualified users a complimentary membership to its AI-powered Gemini Advanced plan, which is typically included in the Google One AI Premium bundle.
Students who are 18 years of age or older are eligible for the offer. To gain access, they must register on the official Google offer website by September 15, 2025.
What Google is Offering?
After enrolling, students will have access to Google’s most potent AI model to date, Gemini 2.5 Pro. Tools for research, writing, studying, and job preparation are also included in the strategy. It provides limitless academic assistance, including help with homework, essays, coding, interviews, and exams.
Study notes can be organised and summarised with the use of NotebookLM. Gemini Live will support individualised learning and real-time interaction. Google’s AI-powered presentation or project video maker, Veo 3.
Tools for deep research that will assist in gathering information for school assignments from reliable sources. Additionally, 2 TB of online storage on Google Drive, Gmail, and Photos will be provided to students—enough room to manage creative works, assignments, research, and presentations.
Initiatives Aims for Responsible Exploration of AI Tools
Google claims that the idea is intended to encourage ethical exploration of AI technologies as more students use AI to learn and become ready for professions.
With the right support and tools, the company thinks that this will help students learn more effectively, more quickly, and more intelligently.
As AI grows increasingly prevalent in both school and the workplace, the initiative also shows how tech companies are attempting to integrate into the learning process.
No Cap on Number of Users
One of the first nations where Google is implementing Gemini Advanced for students on a large scale is India. There is currently no cap on the number of users indicated by the company.
Gemini for Students is being marketed as a digital tool for the contemporary classroom, whether it is for completing projects, creating a CV, or brainstorming. 75% of Indians believe they need a daily tool to help them study and develop, according to a Google and Kantar report.
According to Google, Gemini, its AI chatbot, is beginning to take over that function for many. Additionally, 95% of Indian students who use Gemini report feeling more confidence in their daily lives, according to the survey.
Since its founding in 1967, Hyundai Motor Company has grown into a global automotive leader, known for its innovation, quality, and market share growth. With the release of the Pony in 1975, Hyundai became the first South Korean car manufacturer to export vehicles overseas. Over the years, Hyundai has continued to introduce cutting-edge technologies and stylish designs, selling over 4.5 million cars annually and achieving a market share of 4.3% in 2020. The company’s success is attributed to its adaptability to changing market conditions, investment in electric and hybrid vehicles, and its focus on sustainability and customer satisfaction.
Hyundai’s target audience includes college students, families, and retirees who desire reliable, affordable cars with modern designs. The brand performs strongly in urban and suburban areas, particularly in Europe and Asia, where fuel efficiency and affordability are significant factors. Customers value innovation, technology, and environmentally friendly options with low emissions and fuel efficiency. Safety is also a priority, attracting families and older drivers who appreciate advanced features.
Hyundai caters to a diverse group seeking reliable, affordable cars with modern designs, advanced technology, and a strong emphasis on safety.
Hyundai is one of the world’s largest and most successful automobile manufacturers, with a reputation for innovation and reliability. But what is the secret to their success? Let’s take a closer look at Hyundai’s marketing mix and how it has contributed to the company’s success.
Hyundai Marketing Mix
Hyundai Product Strategy
Hyundai offers a diverse range of cars, from compact hatchbacks to full-size SUVs, with a variety of features and customization options to suit different needs and preferences. Each vehicle is designed with the latest technology, safety features, and stylish aesthetics, appealing to a broad range of customers.
Hyundai Pricing Strategy
The company’s pricing strategy is aimed at providing customers with high-quality vehicles at reasonable prices, offering excellent value for money. By keeping its prices competitive and affordable, Hyundai has made its cars accessible to a wider audience.
Hyundai Place Strategy
Hyundai has a strong global presence, with a network of dealerships and showrooms in over 190 countries. The company is committed to making its cars accessible to customers worldwide, providing a variety of financing and leasing options to suit different needs and budgets.
Hyundai’s promotional efforts are centered on creating an emotional connection with customers. The company’s advertising campaigns are known for their creativity and humor and are designed to evoke positive emotions and associations with the Hyundai brand. Hyundai also sponsors a variety of sports and cultural events, creating opportunities for customers to interact with the brand in fun and engaging ways.
Hyundai’s marketing mix is a critical factor in its success. By offering a diverse range of high-quality vehicles at competitive prices, creating engaging advertising campaigns, and maintaining a robust distribution network, Hyundai has built a strong reputation for innovation, reliability, and customer satisfaction.
Hyundai has a long history of innovative and engaging marketing campaigns that have helped the company build a strong brand and connect with customers. Hyundai brand positioning focuses on delivering value-for-money vehicles that combine smart design, comfort, and reliability for modern consumers. Here are some of the top marketing campaigns of Hyundai:
Hope Detector
This campaign was launched in 2014 and aimed to spread awareness about childhood cancer. Hyundai partnered with the Hope on Wheels organization to donate funds for cancer research. The campaign used a specially designed “Hope Detector” to detect hope in people and capture their stories, creating a powerful emotional connection with viewers.
These Heroes Don’t Wear Capes They Wear Lab Coats | Hope On Wheels | Hyundai
Hyundai Super Bowl Ads
Hyundai has become known for its creative and humorous Super Bowl ads. One of the most memorable was the “First Date” ad in 2016, which depicted a protective father using Hyundai’s Blue Link technology to track his daughter’s first date. The ad was a hit with viewers and helped boost Hyundai’s brand awareness.
Hyundai: Super Bowl Commercial – Smaht Pahk
Shackleton’s Return
In 2016, Hyundai launched a unique campaign to promote its Santa Fe SUV. The campaign featured British explorer Sir Ernest Shackleton’s granddaughter leading a team on a modern-day expedition to Antarctica using the Santa Fe. The campaign was a hit with viewers and helped position the Santa Fe as a rugged and capable SUV.
Hyundai | Shackleton’s Return | An Endurance Expedition with the Santa Fe
Hyundai Assurance
In 2009, Hyundai launched the “Hyundai Assurance” campaign in response to the economic recession. The campaign offered customers the ability to return their new car within a year if they lost their job, providing a safety net during uncertain times. The campaign was a huge success and helped boost Hyundai’s sales during a difficult period.
Hyundai Assurance – Keeping A Customer
Hyundai has a long history of creative and engaging marketing campaigns that have helped the company connect with customers and build a strong brand.
Hyundai Marketing Strategies
Hyundai has become a leader in the automotive industry through its innovative and effective marketing strategies. From creative advertising campaigns to social media engagement, Hyundai has employed a range of tactics to connect with customers and build a strong brand. Hyundai business strategy focuses on innovation, global expansion, and offering value-driven vehicles to meet the evolving needs of diverse customer segments. Here are the top marketing strategies of Hyundai.
Segmentation, Targeting & Positioning
Hyundai divides its customers into clear groups using how they behave and their lifestyles. Most of Hyundai’s cars are made for the economy segment, but it is now also focusing on premium buyers with its SUVs and special showrooms like Hyundai Motorstudio.
Hyundai follows a differentiated marketing strategy. Its main target customers are middle- to upper-income professionals who want a good, comfortable car for daily city use at a reasonable price.
College students are also a target group, especially those who want stylish and fast cars.
For businesses, Hyundai focuses on mid-size and large companies that want to give their staff a reliable car for everyday use. A secondary business target includes small business owners and entrepreneurs who may want to offer special deals to their employees buying a new car.
Hyundai builds a strong connection with its customers, offering more than just a vehicle.
Hyundai’s Positioning is all about giving a complete experience. It mixes smart features, great design, and affordable pricing to give buyers real value—not just a car, but a satisfying journey.
Product Innovation
Hyundai has a reputation for innovation, constantly introducing new features and technology in its vehicles. This strategy has helped Hyundai differentiate itself from competitors and appeal to customers looking for the latest and greatest in automotive technology.
Hyundai Digital Marketing
Hyundai has embraced digital marketing channels, including social media, email marketing, and online advertising, to reach customers where they spend the most time. The social media presence is particularly strong, with engaging content and a large following on platforms like Facebook and Instagram.
Cause Marketing
Hyundai has partnered with a variety of organizations and causes, including childhood cancer research and sustainability initiatives. These partnerships allow Hyundai to connect with customers on a deeper level and demonstrate its commitment to important social issues.
Creative Advertising
Hyundai’s advertising campaigns are known for their creativity and humor, often featuring memorable characters and catchy jingles. These ads help build brand awareness and create a positive emotional connection with viewers.
Sponsorship
Hyundai sponsors a variety of events and organizations, including sports teams and cultural festivals. These sponsorships provide opportunities for customers to interact with the brand in fun and engaging ways and help build brand loyalty.
Hyundai’s marketing strategies are focused on creating a positive customer experience. From offering financing and leasing options to providing exceptional customer service, Hyundai prioritizes the needs and preferences of its customers.
Conclusion
Hyundai’s marketing strategies have played a crucial role in its success, showcasing the company’s commitment to excellence and innovation in the automotive industry. These strategies serve as valuable lessons for marketers and startups aiming to thrive in today’s competitive landscape. Hyundai’s marketing efforts inspire marketers across corporations and startups, enabling them to develop unique strategies that differentiate them from competitors and resonate with their target audience. Implementing effective strategies can cultivate a lasting brand and foster meaningful customer connections.
Hyundai’s target audience includes college students, families, and retirees who desire reliable, affordable cars with modern designs. Hyundai caters to a diverse group seeking reliable, affordable cars with modern designs, advanced technology, and a strong emphasis on safety.
What is the marketing strategy of Hyundai?
Here are the top Hyundai marketing strategy:
Product Innovation
Digital Marketing
Cause Marketing
Creative Advertising
Sponsorship
Influencer Marketing
Customer-centric Approach
What is Hyundai pricing strategy?
Hyundai follows a competitive pricing strategy, offering high-quality vehicles at affordable prices to attract a wide range of customers. The brand focuses on delivering value-for-money by balancing cost, features, and performance. This helps Hyundai appeal to budget-conscious buyers while also expanding into premium segments with well-priced SUVs and feature-rich models.
Former proponents of democratising artificial intelligence through open-source releases of Llama at Meta, engineers and executives are now contemplating a radical philosophical shift: giving up their top open-source AI model, Behemoth, in favour of creating a closed, proprietary system.
This possible withdrawal occurs at a critical juncture. Although Meta is considering shutting down, Chinese AI labs have risen to the top, becoming not just competitors in the open-source large language model competition but its clear leaders.
Meta’s Trouble with AI Continues
The SuperIntelligence Lab at Meta, established to further the company’s AI goals, is at a turning point. The business is now reevaluating the same tenet that brought it recognition for transparency and innovation acceleration.
Previously, it set itself apart from clandestine rivals like OpenAI, Anthropic, and Google by openly disclosing its most potent AI models. Alexandr Wang, the former CEO of Scale AI, was recently named Chief AI Officer by the business, which also announced plans to invest hundreds of billions of dollars in large AI supercomputing clusters called Prometheus and Hyperion.
Sources familiar with the company’s discussions claim that these actions have successfully eliminated internal opposition to limiting model access. Chinese AI labs have jumped at the chance to assert leadership in the open-source AI space as Meta re-examines its open strategy, potentially creating a long-lasting edge in the global AI infrastructure.
Chinese AI Labs Changing the Dynamics of the Business
Released under an MIT-style open-weight license, DeepSeek-R1 and DeepSeek-V3 are currently on par with Gemini 2.5 Pro in terms of performance and were apparently trained for a fraction of the price, at about $6 million as opposed to OpenAI’s anticipated $100 million.
This accomplishment is not unique. China has developed what one venture capitalist called “an arsenal of open-source models,” such as Alibaba’s Qwen 3, a family of models with 128K token context released under the Apache-2.0 license that beats Deepseek V3 on important benchmarks, and Moonshot AI’s Kimi K2, which is excellent at high-code and complex tasks.
Despite Being Popular, Chinese AI Labs a Real Threat to Nation’s Data Security
Chinese labs’ advancement and Meta’s simultaneous retreat have had a domino effect on the global tech scene. Countries like Czechia, Australia, Canada, India, and the United States have started to prohibit Chinese LLMs due to data security concerns, even as certain Chinese models gain popularity on GitHub and Hugging Face.
Prominent venture capitalists, including Marc Andreessen, have warned that China will dominate the global technology stack if Western companies don’t lead in open-source AI. This fear now seems to be coming true more quickly than expected.
There are several reasons for Meta’s reevaluation. Llama 4, the company’s most recent open-source model, has failed. Meta is under increasing pressure to monetise its AI assets after making significant investments in infrastructure, talent, and computing.
The globe is slowly paving its way towards a cashless society. From invoices to cards and now to mobile wallets, this significant transformation has reduced the weight of bulky wallets. We can pay for any product, transfer money, make bill payments, and almost everything to do with money from the comfort of our home. Payment wallets in India have made online transactions of money easy and fast, with their one-tap feature and quick processing, all at one go.
A mobile wallet is a digital wallet that uses a bank account or credit/debit card to make payments seamlessly while securing the data of the user. They are designed to enable secured transactions with a hassle-free process, with reduced fraud. This method of online payment has proved to be more economical as compared to other physical wallets. These wallets are easily accessible as well from the play-store or app store.
India ranks 2nd highest in the Asia Pacific for digital payment adoption.
Digital payments in India are set to account for 71.7% of the total payments volume by 2025, leaving cash and cheque transactions at 28.3%, according to a report by a US-based payment systems company.
Since Demonetization hit the Indian Economy harshly, the Government promoted the use of these wallets and since then the user base of these e-wallets has been increasing significantly. Many digital wallets by the Indian Government has been given to citizens like UPI, BHIM, Aadhaar Pay and Payment Banks.
How Does A Mobile Wallet Work?
Start by downloading the mobile app of your choice onto your smartphone. Then, load the card information you want to store, from debit, and credit cards to loyalty cards and even coupons.
When you want to make a purchase with your mobile wallet, you can either:
Choose your app and select a card at the checkout screen when you’re shopping online with your smartphone.
Tap your phone to a digital payment-enabled terminal at participating merchants when checking out. Mobile wallets use what is called a Near-Field Communication (NFC) chip that lets you use contactless payment with a physical card.
Types Of Mobile Wallets In India
Closed PPI
Semi-Closed PPI
Open PPI
Definition
Issued by a company to buy goods and services only from that company; it does not permit cash withdrawals or redemptions.
Can be used to buy goods and services from merchants that have a contract with the Issuer to accept the payment instrument; it does not permit cash withdrawals or redemptions.
Allows a user to buy goods and services, withdraw cash at ATMs or banks, and transfer funds.
KYC Requirement
No KYC required
No As Such compulsion for KYC
KYC is Required
Examples
Makemytrip Wallet
Mobikwik
PayTM Payment bank
Are Mobile Wallets Secure?
One security concern when using a mobile wallet is losing your phone or having it stolen. That’s why it’s smart to use something like two-factor authentication, which could include setting up a personal identification number or a fingerprint requirement to unlock your phone.
You can also protect your data by installing apps that will help you locate your phone if you lose it or remotely wipe the data so a thief can’t reach the sensitive information in your phone. If you see any suspicious or unauthorized charges on your account(s), it’s a good idea to immediately change your password and call your bank to let them know.
Paytm is one of the largest online commerce platforms in India offering its customers a mobile wallet to store money and make quick transactions. It is considered by many the best mobile app in India. Paytm was launched in 2010 and basically works on a semi-closed model. Users can load money and make payments to merchants. E-Commerce is an added benefit of it, but despite that, you can make bill payments, transfer money, and avail yourself of services of entertainment, travel, and cashback. Payments through Paytm are accepted almost everywhere.
Google Pay
Mobile Wallet
Google Pay
Founded
2017 (India launch)
Total Downloads
1B+ (on Google Play Store)
Google Pay – Best Wallet Apps in India
It was formerly known as Tez andfor obvious reasons, it gained its user base really quick, in spite of being a late entrant in the mobile wallet industry. It is the best online payment app or best money transfer app with cashback. Google Pay works with your existing bank account, which already means that your money is safe with the bank and no issues with recharging your wallet every month. Send or receive money from your friend directly to your bank account. There is also no such issue regarding KYC making it all the more popular.
BHIM (Bharat Interface for Money) is another best mobile wallet in India. It is a mobile wallet app developed by the National Payments Corporation of India (NPCI), based on the Unified Payment Interface (UPI). Launched in December 2016, it is intended to facilitate e-payments directly through banks. Users register their bank account with BHIM and set a UPI PIN for the bank account. It can be used by both Axis Bank users as well as other bank users. The Mobile Number is then the permanent address and they can start transacting. User can pay their friends, family and merchants with the tap of a button.
PhonePe
Mobile Wallet
PhonePe
Founded
2015
Total Downloads
500M+ (on Google Play Store)
PhonePe – Best Payment Wallet in India
PhonePe was launched in 2015 and is now a part of Flipkart. From UPI Payments to mobile recharges, and money transfers to online bill payments, this can be done easily on PhonePe. With a good user interface, PhonePe has offered the safest and fastest online transaction experience in India.
Mobikwik
Mobile Wallet
Mobikwik
Founded
2009
Total Downloads
50M+ (on Google Play Store)
MobiKwik – Mobile Wallet in India
Mobikwik was launched in 2009 with its key proposition in Recharge and Bill payments. Mobikwik is one of the independent mobile payment networks that has a user base of 32 million. This e-wallet lets its users add money using debit cards, credit cards, net banking, and even doorstep cash services. One of the unique features Mobikwik has offered its users is ‘expense tracker’, basically which allows users to set a budget for expenses via SMS data to analyze and control the expenditure.
This application was launched by the State Bank of India to let users transfer money to other users, pay bills, recharge, book tickets, shop, and travel. This is one of the top mobile wallets in India and has offered its mobile wallet services in 13 languages the best part is, that it is also available to non-SBI customers. It taps into the special feature where-in it allows its users to set reminders for dues, and money transfers, and view mini-statement for the transactions done already.
Citi MasterPass was launched recently by Citi Bank India and MasterCard. This is one of India’s first global outreach in terms of digital wallets for faster and more secure shopping. Citi Bank debit and Master card customers become the first in this country to shop at more than 250,000 e-commerce merchants. It has ensured fast checkout with a single tap and stores all credit, debit, prepaid, and shipping details.
ICICI Pockets
Mobile Wallet
ICICI Pockets (ICICI Bank)
Founded
2016
Total Downloads
5 M+ (on Google Play Store)
ICICI Pockets – Mobile Wallet in India
It’s one of the best mobile wallets in India. It has provided the convenience of using any bank account in India to fund your mobile wallet and pay for transactions. It basically uses a virtual VISA card that enables its users to transact on any website or mobile application in India and provides exclusive deals or packages from associated brands.
HDFC PayZapp
Mobile Wallet
HDFC PayZapp
Founded
June 2015
Total Downloads
10M+ (on Google Play Store)
HDFC PayZapp – Best Wallet in India
PayZapp is a complete payment solution by HDFC Bank which has a one-tap feature for easy payment. Not only does it let you recharge your phone or send money but also your DTH and data cards, pay utility bills, and compare and book flight tickets, trains, hotels and shops.
Amazon Pay
Mobile Wallet
Amazon Pay
Founded
2007 (Global), 2011 (India)
Total Downloads
500M+ (on Google Play Store)
Amazon Pay – Mobile Wallet in India
Owned by Amazon, this online payment processing service was launched in 2017 in India (globally- 2007). Amazon Pay has focused its customers more on Amazon and so it gives its users the option to pay with their Amazon accounts on external merchant websites, including apps like BigBazaar etc. With Amazon Pay, you get to shop on Amazon with a number of cashback and discounts with fast shipping services. Recently, Amazon Pay got tied up with fintech companies, such as Zest Money to enable no-cost EMI payment options. The application has also made it easier for buyers to buy products on Amazon and pay later via affordable monthly instalments.
Samsung Pay
Mobile Wallet
Samsung Pay
Founded
August 20, 2015
Total Downloads
100M+ (on Google Play Store)
Samsung Pay – Mobile Wallet in India
Samsung Pay is a digital wallet service owned by Samsung, it was launched on the year 2015. It is considered one of the best payment processing services for contactless payments. Samsung is accepted in almost every store, wherever credit and debit cards can be used it also offers Cashback. With the help of Samsung pay, the transaction between merchants and payers are possible without the exchange of bank and card information. Samsung Pay accepts all kinds of card readers like magnetic stripes, EMV and others,
Apple Pay
Mobile Wallet
Apple Pay
Founded
October 20, 2014
Total Downloads
Not publicly disclosed
Apple Pay – Mobile Wallet in India
Owned by Apple Inc., Apple Pay is a digital wallet service, which was launched in the year 2014. Major credit and debit cards are supported in Apple Pay, it also provides extreme security through touch and face id. Anyone owning an apple device can use Apple Pay on them for making payments. The card information is kept confidential while making payments. Apple Pay currently is available in more than 60 countries.
WhatsApp Pay
Mobile Wallet
WhatsApp Pay
Founded
February 2018 (India pilot)
Total Downloads
Over 1 billion (WhatsApp Messenger)
WhatsApp Pay – Best Wallet App in India
Launched in the year 2018, WhatsApp launched the chat payment service to allow users to complete any kind of transaction through WhatsApp. The secure way of the transaction enables people to make payments easy just like sending a message on WhatsApp. WhatsApp Pay has also been providing some great features like Cashback to attract more customers. This UPI-based payment service provides the option of sending and receiving money.
Freecharge
Mobile Wallet
Freecharge
Founded
August 2010
Total Downloads
50M+ (on Google Play Store)
Freecharge – Mobile Wallet App in India | Digital Wallets in India
Freecharge is a wallet app that is easy and fast to use for payments. You can recharge your phone, pay bills, and send money to friends. It also works with UPI payments and is popular for online shopping.
Freecharge gives good cashback offers and discounts, which users like. It lets you split bills, so sharing expenses with friends or family is simple. Many stores accept Freecharge for payments both online and in shops.
Airtel Money
Mobile Wallet
Airtel Money
Founded
2012 (initial launch)
Total Downloads
50M+ (on Google Play Store)
Airtel Money – Best Digital Wallets in India
Airtel Payments Bank Wallet is a special service that mixes a mobile wallet with digital banking. You can pay bills, recharge your phone, or send money using UPI. It gives you more interest on your balance than regular savings accounts.
The wallet works well with Airtel services and gives special discounts to Airtel users. You can also withdraw cash from ATMs without a card, using QR codes. It is safe and trusted for your digital banking needs.
Mobile Wallets’ Usage in India
Advantages Of Mobile Wallets
Mobile wallets got popular due to the advantages it offers. Here are listed some of the advantages of using mobile wallets in India
1. One-Click Pay
This is one of the most convenient ways to make payments since the user can pay via such wallets. The mobile wallet takes the information from your card (credit/debit) and makes payments directly or adds money to your wallet. This has offered easy accessibility to users.
2. Multiple Features and Uses
With easy accessibility, it can be used anytime, anywhere. These mobile wallets can be used in a jiffy, it’s just that you need a proper internet connection for your device. Also, your single mobile wallet account can be accessed on any of your devices like laptops, PC, or smartphones with authenticated verification.
3. Robust Security Features
Mobile wallets have tried hard to provide extensive safety and security. Almost more than half of the population has shifted from leather wallets to e-wallets for the protection of their money. Mobile wallets have also reduced the chance of daily theft or losing cash.
4. Several Benefits
They come up with several other benefits like loyalty programs, cashback, rewards, shopping benefits, and many more so that their customers stay happy. Simultaneously, users can also save money through heavy discounts and offers.
How funds in a Mobile Wallet are spent in India
Mobile Wallet vs Digital Wallet
Mobile Wallet
Digital Wallet
Definition
Mobile wallets are payment apps housed on mobile devices, like smartphones and wearables.
Consumers using digital wallets, may or may not interact with them on their smartphones.
Uses
Consumers mostly use a mobile wallet for in-person transactions.
Consumers mostly use a digital wallet for online shopping or purchases.
Examples
Some of the most popular mobile wallets are Apple pay, Samsung pay, etc.
Some of the most popular digital wallets are Paytm, Paypal, etc.
Limitations Of Mobile Wallets In India
Besides the advantages Mobile wallets in India offer in the payment service industry, it has some limitations which are listed below.
A limit is set on the amount that you can deposit in your mobile wallet. For instance, Paytm allows the amount of ₹20,000 in its wallet.
The number of merchants listed or having a tie-up with these wallets is limited. In that case, you would always need to carry some cash in urgency.
Sometimes, Infrastructure issues stand for a lot of lost transactions or common ‘server down’ problems.
Few times, some fraud calls can also cause a possibility of a mobile theft where your personal information is compromised.
One of the major concerns is that a person needs a smartphone to make online transactions possible and that too, with good internet connectivity. This alone has stood a major limit to many poor families, who still carry cash in their pockets.
More than 40% of respondents used a smartphone in India.
While these large numbers and large user bases indicate the growing need for secure, faster, and efficient transaction methods for the online marketplace. Regardless of what we’ve seen and read, top e-wallets in India have outweighed its concerns. The use of e-wallets has constantly increased due to obvious reasons and its surprising offers. Mobile wallets continue to gain prominence in smartphones and laptops across the globe and have dominated the discussions of new ways to pay.
A digital wallet sometimes called an e-wallet, is a service that allows you to pay for things, usually through a mobile phone app. It also stores a number of other items a traditional wallet would hold, such as a driver’s license, gift cards, tickets for entertainment events, and transportation passes.
What is a digital wallet used for?
A digital wallet (or e-wallet) is a software-based system that securely stores users’ payment information and passwords for numerous payment methods and websites. By using a digital wallet, users can complete purchases easily and quickly with near-field communications technology.
Which is better PhonePe or Google pay or Paytm?
Experts suggest that all three digital transaction apps, more or less, are equally secure. While Google’s brand image definitely does some good to Google Pay. Paytm, and PhonePe continue to be easy picks for others due to their many features.
How to get PhonePe cashback?
Steps to get PhonePe cashback:
Download PhonePe App.
Do the needful for PhonePe Login / Signup.
Set Your Virtual Payment Address (VPA)
Click On Bank Accounts From Menu &Link Your Bank Account.
Recharge Your Mobile.
Which Mobile wallet has highest market share in India?
Paytm has the largest market share in India followed by PhonePe and GooglePay.
What is the difference between Paytm vs PhonePe?
Paytm Allows transactions across multiple modes like wallets, UPI, and payment gateway. PhonePe has started its wallet service but it is widely used for its UPI-based transaction which doesn’t charge you for any transaction.
Which wallet app is best in India or write a few Mobile wallet examples?
In recent years, it is found that Indian men are becoming more conscious of their appearance, and due to this fact, men’s grooming industries have seen a boom. Thanks to all the domestic and international brands that made their mark in the Indian market of the men’s grooming segment.
According to market research, in 2024, the men’s grooming products market was worth USD 81.2 billion. It is expected to grow to USD 115.5 billion by 2033. This means the market will grow steadily at about 5.2% each year between 2026 and 2033. The study also looks closely at different parts of the market and important trends that are shaping its future.
Global Men Grooming Products Market and Projections
However, choosing the best brand for grooming among many popular brands can be a daunting task, and we aim to make things easier for you. So we’ve put together a carefully curated top 12 best men’s grooming brands in India.
Beardo is the top brand in India in the men’s grooming range, and Hrithik Roshan is currently the brand ambassador of this brand. The company was founded in 2015 as a D-T-C brand, and initially, it was selling care products for beards only.
Beardo was born to fill the gap for urban males interested in growing their beards. Earlier not many options were made available in the Indian market.
After the expansion of the brand, Beardo started to deliver full service in the men’s grooming industry. Now, they offer everything from shaving cream to a wide array of men’s perfumes.
Within a reasonably short time, Beardo has made its mark among the best men’s grooming brands in India by providing customers with top-notch products.
Top Products of Beardo:
Beardo Beard Wash
Beardo Beard and Hair Growth Oil
Beardo Godfather Pro Combo
The Man Company
Founded In
2015
Founders
Bhisham Bhateja, Hitesh Dhingra, Parvesh Bareja
Headquarters
Gurgaon, Haryana
Website
www.themancompany.com
The Man Company- Best Men’s Grooming Brands in India
The Man Company was founded by Hitesh Dhingra, Bhisham Bhateja, and Parvesh Bareja. It provides a wide variety of items for men’s styling, and nearly all of them are made with organic and natural components.
Ayushmann Khurrana is currently the brand ambassador of The Man Company, and the company provides a large selection of beard creams, serums, and oils. Also, their product will be worth checking out if you are equally concerned about your mustache.
The Man Company retails its products through premium salons, giant retail stores as well as through its online platform.
Top Products of The Man Company:
The Man Company Summer Skin Care Pack
The Man Company Activated Charcoal Face Wash
The Man Company Green Tea Foaming Face Wash with Neem
The company was established in 2015, in Delhi, India. Currently, Ustraa is among the top Indian men’s grooming brands and growing day by day. Siddhant Chaturvedi has been appointed as the company’s brand ambassador.
Ustraa works with the aim of providing the best grooming experiences to its customers in such a way that it can boost their morale and can provide them a chance to express their personality better.
You can see on their official website that their products are best suited for ‘happy unmarried’ men, but it’s not true. Every man can find a grooming product of their choice on this platform, whether he is unmarried or married.
Top Products of Ustraa:
Ustraa Hair Growth Vitalizer
Ustraa Beard Growth Oil
Ustraa Base Camp Cologne
Men Grooming Market
Bombay Shaving Company
Founded In
2015
Founders
Deepu Panicker, Raunak Munot, Rohit Jaiswal, and Shantanu Deshpande
Headquarters
New Delhi, Delhi
Website
www.bombayshavingcompany.com
Bombay Shaving Company – Top Men’s Grooming Brands in India
Shantanu Deshpande founded the Bombay Shaving Company in 2015 with three other people named Deepu Panicker, Raunak Munot, and Rohit Jaiswal, and currently, it has taken a good position in the men’s grooming industry. Bombay Shaving Company has brought a new revolution in shaving.
If you are looking forward to experiencing something new in regular shaving, use the Charcoal Shaving Foam by Bombay Shaving Company. Besides that, Fitkari aftershave gel can also replace old aftershave to give you a soothing experience.
Bombay Shaving Company works with a mission of providing the best grooming experiences to their customers powered by superfoods without any space for compromises.
Currently, the brand provides a wide range of men’s grooming products, including kits, haircare, trimmers, perfumes, skincare, and beard care. Ravichandran Ashwin is currently the brand ambassador of the Bombay Shaving Company.
Man Arden’s owner is Sahil Mehta, and it has become a reputable brand in the country that offers distinctive grooming and style necessities. Man Arden works tirelessly to raise standards in the grooming market. It has introduced items in numerous grooming categories, such as hair care, face care, and beard care.
Man Arden works to provide a range of products that can meet the daily grooming necessity of a modern-day evolved man. They promote the use of male skincare and grooming products for their need to celebrate who they are by using natural, safe, and skin-friendly ingredients.
The company offers products aimed at contemporary Indian men wanting to groom themselves and care for themselves. All of their products contain natural ingredients and are safe for the skin.
Top Products of Man Arden:
Man Arden 7x Beard Oil
Man Arden Hair Fiber Wax
Man Arden Hydrating Face Cream
Beardinator
Founded In
2020
Founders
NA
Headquarters
Gurugram, Haryana
Website
www.beardinator.in
Beardinator – Top Men’s Grooming Brands in India
Beardinator was founded in 2020. The brand is an absolute solution for any bearded man who is looking for beard growth. The company has a full line of specially formulated oils (such as anti-graying and daily growth) and grooming sets that include trimmers, but it’s their Root Biotech formulation that sets them apart, making them indispensable to beard groomers.
Beardinator promotes the growth and healthy style of the beard through its products that are made with natural and safe ingredients.
The company is currently offering Beard Oil, Beard Softener, Pocket Beard Brush, Beard Scrub, and Beard Oil Beard Wash.
Spruce Shave Club – Top Men’s Grooming Brands in India
The Spruce Shave Club is also ranked among India’s top grooming brands. They offer premium products to make your shaving experience amazing, and all their products contain natural components.
The company has a wide range of men’s grooming products from dry shaving to wet shaving, especially wet. They are committed to providing luxurious and natural shaving experiences to every man in the nation.
The brand Spruce Shave Club was started with the goal of helping Indian men throughout the country by reinventing the way they shave and also providing a range of products for their style.
As a result of their innovative products, shaving is turning into a pleasant and effortless part of men’s morning routine.
Top Products of Spruce Shave Club:
Spruce Shave Club Natural Shaving Gel
Spruce Shave Club Moisturizing Face Cream
Spruce Shave Club Face Cream
LetsShave
Founded In
2015
Founders
Sidharth S Oberoi
Headquarters
Chandigarh, Punjab
Website
www.letsshave.com
LetsShave – Top Men’s Grooming Brands in India
LetsShave.com was founded and is led by Sidharth S Oberoi, it is an Indian grooming startup founded in Nov’ 2015. At LetsShave, you get the best razors and a great selection of men’s grooming products at affordable prices. They offer you a variety of products that will make shaving a pleasure.
LetsShave has its base on the attitude of “Let’s do it”. Originally it was started on the root of shaving but has gradually expanded into the network of grooming products. They manufacture high-quality everyday grooming products for men and women through their innovative techniques.
When it comes to a clean and precise shave without causing any damage to the face, this is an excellent choice. With their razors, you can achieve the best shave possible through Korean technology.
Their store has excellent shaving and grooming products for men that will help them gain a clean and comfortable shave.
Top Products of LetsShave:
LetsShave Pro 3 Manual Shaving Razor for Men
LetsShave Pro 6 Advance Manual Shaving Razor for Men, Trial Kit
LetsShave Beard, Body, and Head Trimmer
Man Matters
Founded In
2020
Founders
Revant Shirish Bhate, Dhyanesh Shah
Headquarters
Mumbai, Maharashtra
Website
www.manmatters.com
Man Matters – Top Men’s Grooming Brands in India
The CEO of Man Matters is Revant Bhate and Dhyanesh Shah (Co-Founder). Mumbai-based Man Matters has been revolutionizing health and wellness for men for years.
Man Matters focuses exclusively on the grooming of men in a world where every product is made with men’s needs in mind.
The company is situated in Mumbai, Maharashtra, and was established in 2019. The Man Matters company is much more than a grooming brand for men, as they offer consultations and treatments for skin, hair, sleep, hygiene, and sexual health too and is one of the top men’s brand for grooming in India.
Forest Essentials – Top Men’s Grooming Companies in India
Forest Essentials combines western aesthetics with ancient Ayurvedic rituals. The brand produces a variety of high-quality skincare products using ingredients and techniques that date back thousands of years.
Forest Essentials is an authentic brand known to combine products defining different principles of purity, beauty, and serenity. Forest Essentials work on the value of providing a sensorial experience and pleasure of usage through its products.
This company offers a wide range of men’s skincare products. For men, it offers shaving creams, aftershaves, and skin care products and hence is the best grooming brand for men.
Top Products of Forest Essentials:
Forest Essentials Shaving Cream Sandalwood and Orange Peel
Forest Essentials After Shave Spray Sandalwood
Forest Essentials Facial Cleanser Sandalwood and Orange Peel
Garnier Men is a leading face wash brand for men in India, widely trusted and found in millions of households. Endorsed by celebrities like Tiger Shroff and John Abraham, it has built strong appeal among Indian men. In recent years, Garnier has shifted toward sustainability with over 90% naturally derived ingredients, vegan formulations, and eco-friendly packaging using recycled materials. Under its Green Beauty initiative, the brand is reducing its environmental footprint across its entire value chain. Garnier is also globally certified cruelty-free under the Leaping Bunny program by Cruelty Free International. All these feature make Garnier a top men grooming company in the world.
Top Products of Garnier Men:
Garnier Men Oil Clear Deep Cleansing Face Wash
Garnier Men Power White Fairness Face Wash
Garnier Men Turbo Light Anti-Dark Circle Eye Roll-On
Nivea Men, a part of the globally trusted Nivea brand by Beiersdorf, has become one of the top 10 men’s grooming brands worldwide. Known for its gentle yet effective products, Nivea Men offers a range tailored to Indian skin types. The brand’s reputation for quality dates back decades, with studies in the 1980s showing strong customer trust. Recognizing this, Beiersdorf expanded its offerings with products like the NIVEA MEN After Shave Balsam for sensitive skin. By the 1990s, Nivea had grown into a global skincare leader, introducing standard product lines like Visage, Soft, Vital, and Bath Care—cementing Nivea as Beiersdorf’s flagship brand.
Since men began grooming themselves, fashion has been flooded with their stunning appearance. Perfect grooming products have become an essential part of life, ensuring you do not lose touch during important situations.
So, we’ve included the top 12 best men’s grooming brands in India. In addition to meeting your requirements, they provide you with a sense of beauty and reassurance.
FAQs
Which is the best brand for men’s skincare in India?
Some of the best brands for men’s skincare in India are Garnier Men, Nivea Men, Beardo, etc.
Which brand is like Beardo?
Some of the best alternatives to Beardo are The Man Company, Nykaa, Mamaearth, etc.
How much do men spend on grooming?
On average, a man spends $29/month on grooming products as per the report published by Quick-qa.
Is Beardo a Chinese company?
No, Beardo is an Indian company with its headquarters placed in Ahemadabad, India.
Which are the top top 10 men’s grooming brands in India?
The top 10 male grooming brands in India include:
Bombay Shaving Company
Beardo
The Man Company
Forrest Essentials
LetsShave
Man Matters
Spruce
Beardinator
Ustraa
Man Arden
Which is the best brand for men’s grooming kit?
Top men’s grooming kits come from Beardo, The Man Company, Bombay Shaving Company, Ustraa, and Man Arden. The Man Company and Bombay Shaving Company are known for quality and variety, while Beardo offers stylish options.
Which is the best men grooming brand?
The best men’s grooming brand depends on your needs, but Beardo is widely popular for its stylish and effective products. It offers a great range of beard care, skincare, and grooming essentials that suit many men. Other top brands like The Man Company and Bombay Shaving Company are also known for quality and variety. Choosing the right brand comes down to your personal preferences and budget.
