Truecaller, the leading global communications platform, today announced its interim financial results for the first half of fiscal year 2025 (January-June 2025). The report highlights continued robust performance across its key revenue streams and a growing user base, with India remaining a significant contributor to this success.
For the first half of 2025, Truecaller reported a 12 percent increase in net sales to USD 99.33 million (SEK 993.3M; 20 percent in constant currencies), in constant currencies the increase was 21%. This positive momentum was driven by growth across all revenue streams.
Key Highlights from Truecaller’s Q2 FY2025 Report (April- June 2025)
Comparative figures refer to April-June 2024
Overall net sales increased by 9 percent to USD 49.64 million (SEK 496.4M; 21 percent in constant currencies).
EBITDA excluding the costs of incentive programs increased by 20 percent to USD 21.16 million (SEK 211.6M), equivalent to an EBITDA margin of 42.6 percent (38.8 percent). In constant currencies, the EBITDA increase was approximately 38 percent.
EBITDA including the costs of incentive programs increased by 5 percent to USD 17.28 million (SEK 172.8M), corresponding to an EBITDA margin of 34.8 percent (36.1 percent). In constant currencies, the EBITDA increase was approximately 24 percent.
Profit after tax amounted to USD 11.80 million (SEK 118.0M).
Net sales increased by 5 percent in India, by 23 percent in the Middle East and Africa, and by 18 percent in the rest of the world.
The average number of monthly active users (MAU) increased by 55.3 million to approximately 426.6 million (from 371.3 million), showcasing continued expansion of Truecaller’s global reach.
Total paying subscribers surpassed 3 million, with over 1 million of these subscribers now on iOS, marking important milestones for the company.
Key Highlights from Truecaller’s H1 FY2025 Report (January-June 2025):
Comparative figures refer to January-June 2024
Overall net sales increased by 12 percent to USD 99.33 million (SEK 993.3M; 20 percent in constant currencies).
EBITDA excluding the costs of incentive programs increased by 21 percent to USD 41.02 million (SEK 410.2M), equivalent to an EBITDA margin of 41.3 percent (38.4 percent). In constant currencies, the EBITDA increase was approximately 32 percent.
EBITDA including the costs of incentive programs increased by 2 percent to USD 32.18 million (SEK 321.8M), corresponding to an EBITDA margin of 32.4 percent (35.8 percent). In constant currencies, the EBITDA increase was approximately 13 percent.
Net sales increased by 9 percent in India, by 25 percent in the Middle East and Africa, and by 18 percent in the rest of the world.
The average number of monthly active users (MAU) increased by 15 million, showcasing continued expansion of Truecaller’s global reach.
Total paying subscribers surpassed 3 million, with over 1 million of these subscribers now on iOS, marking important milestones for the company.
About Truecaller
Truecaller is an essential part of everyday communication for over 450 million active users, with more than a billion downloads since launch and close to 56 billion unwanted calls identified and blocked in 2024 alone. The company has been headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021.
Increase in standalone revenue at Rs. 346 Crore, representing YoY growth of 10%
The net profit for the quarter stood at Rs. 154 Crore, representing a margin of 33%.
Consolidated Revenue from Operations of Rs. 372 Crore, YoY growth of 12%
Standalone EBITDA at Rs. 135 Crore, representing an EBITDA margin of 39%
Consolidated Cash generated from Operations of Rs. 161 Crore
IndiaMART InterMESH Limited (referred to as “IndiaMART” or the “Company”) today announced its financial results for the first quarter ending June 30, 2025.
Consolidated Financial Highlights (Q1 FY2026)
IndiaMART reported consolidated Revenue from Operations of Rs. 372 Crore as compared to Rs. 331 Crore in the corresponding quarter of last year, representing a growth of 12%. This includes IndiaMART Standalone Revenue of Rs. 346 Crore, representing YoY growth of 10% and Busy Infotech Revenue of Rs 25 Crore.
Collections from Customer grew to Rs. 430 Crore for the quarter, representing YoY growth of 17%, primarily comprising of Standalone Collections of Rs. 374 Crore representing YoY growth of 10% and Busy Infotech Collections of Rs 53 Crore.
Deferred Revenue as on June 30, 2025 increased to Rs. 1,735 Crore representing a YoY growth of 18%. This primarily includes IndiaMART Standalone Deferred Revenue of Rs. 1,628 Crore and Busy Infotech Deferred Revenue of Rs. 101 Crore.
Net Profit for the quarter was Rs. 154 Crore representing margin of 33%. Cash Flow from Operations for the quarter was Rs. 161 Crore. Cash and Investments balance stood at Rs. 2,762 Crore as on June 30, 2025.
Standalone Financial Highlights (Q1 FY2026)
Standalone Revenue from Operations increased to Rs. 346 Crore as compared to Rs. 315 Crore last year representing a growth of 10%. The growth was primarily driven by improvement in realization from paying suppliers.
Collections from Customer grew to Rs. 374 Crore for the quarter representing a YoY growth of 10% and Deferred Revenue as on June 30, 2025 increased to Rs. 1,628 Crore representing a YoY growth of 15%.
EBITDA for the quarter was at Rs. 135 Crore representing margin of 39%. Net Profit for the quarter was Rs. 166 Crore.
Operational Highlights (Q1 FY2026)
IndiaMART registered Unique business enquiries of 29 million in Q1 FY26, representing a YoY growth of 17%. Supplier Storefronts grew to 8.4 million, an increase of 6% YoY and paying suppliers at the end of the quarter were 218K, representing net addition of 1.5K.
Commenting on the performance, Mr. Dinesh Agarwal, Founder & CEO, said, “We continue to build on our growth momentum, underpinned by healthy increase in revenue, deferred revenue and cash flows. Our focus remains on strengthening the platform, enhancing user experience for both buyers and suppliers, and improving our offerings in line with the evolving needs of businesses. Backed by a robust business model and growing digital adoption, we are confident in our ability to drive sustained, long-term profitable growth while delivering greater value to all stakeholders.”
(Figures in crores, unless otherwise stated)
Particulars
Standalone
Consolidated
Q1FY26
Y-o-Y
Q-o-Q
Q1FY26
Y-o-Y
Q-o-Q
Total Income
431
18%
(11%)
465
21%
0.1%
Revenue from Operations
346
10%
3%
372
12%
5%
EBITDA
135
15%
1%
134
12%
2%
EBITDA Margin (%)
39%
36%
Other Income
84
67%
(43%)
92
74%
(15%)
Profit Before Tax
215
33%
(22%)
204
35%
(7%)
Profit Before Tax Margin (%)
50%
44%
Net Profit for the period
166
34%
(28%)
154
35%
(15%)
Net Profit Margin (%)
39%
33%
Collections from Customer
374
10%
(26%)
430
17%
(21%)
Cash flow from Operations
144
16%
(47%)
161
18%
(41%)
Deferred Revenue
1,628
15%
2%
1,735
18%
3%
Cash and Investments
2,577
20%
(5%)
2,762
19%
(4%)
Paying Suppliers (In ‘000)
218
1%
1%
–
About IndiaMART
IndiaMART is India’s largest online B2B marketplace for business products and services. IndiaMART makes it easier to do business by connecting buyers and sellers across product categories and geographies in India through business enablement solutions. IndiaMART provides ease and convenience to the buyers by offering a wide assortment of products and a responsive seller base while offering lead generation and, lead management to its sellers.
Omspace raised fresh capital to build its small satellite launch vehicle, BQP secured funding to scale its quantum-powered digital twin platform, and Udaan made a strategic move by acquiring ShopKirana. Here’s your quick roundup for 18 July 2025 of the top funding deals and key business news in India.
Daily Indian Funding Digest – 18 July 2025
Company
Stage
Amount (USD)
Lead Investor(s)
Use of Funds
Omspace Rocket & Exploration
Pre-seed
$3 million
Family office, angels
Prototype, R&D, manufacturing in India and UAE
Curefit (Cult.fit)
Follow-on
$2 million
First Luxembourg SCA
Push towards EBITDA profitability by March 2026
BQP (BosonQ Psi)
Seed
$5 million
Monta Vista Capital + others
Expand digital twin, scale quantum-native tech & R&D
Omspace Secures $3 Million to Boost Small Satellite Launch Ambitions
Ahmedabad-based space-tech startup Omspace Rocket & Exploration has raised $3 million in pre-seed funding. The round was led by a family office and a group of angel investors.
The company is building a modular launch vehicle called Infinity One to carry payloads up to 350 kg to low Earth orbit. This funding will support finalising the prototype, R&D, manufacturing, and ground systems. Part of the expansion includes setting up infrastructure in the UAE via its entity OSRE FZC.
Curefit Raises $2 Million, Eyes Profitability by FY26
Health and wellness startup Curefit (Cult.fit) has secured $2 million in fresh capital from existing investor First Luxembourg SCA. (as reported by Inc42)
The round was a follow-on and comes at a flat valuation of $1.6 billion. The company is not in immediate need of funds but will use the capital to accelerate its path to EBITDA profitability by March 2026.
Founded in 2016, Curefit operates fitness centres and digital platforms for wellness and food.
BQP Raises $5 Million to Scale Quantum-Accelerated Digital Twin Platform
Deep-tech startup BQP (BosonQ Psi) has closed a $5 million seed round. The round was led by Monta Vista Capital, with participation from New York Ventures, Arc Ventures, Arka Venture Labs, Alumni Ventures, and others.
BQP’s flagship product BQPhy® is a quantum-accelerated digital twin platform designed for high-performance simulations in aerospace, automotive, and manufacturing. The platform already provides up to 10× faster results on classical infrastructure. Quantum-native solvers in development are expected to offer up to 1,000× performance boosts.
The funding will be used to expand into aerospace and defence sectors, build quantum-native solvers, and grow the India and US teams.
Key News Highlights for 18 July 2025
Reliance Retail Acquires Kelvinator
Reliance Retail, part of Reliance Industries, has officially acquired the Kelvinator home-appliance brand from Electrolux. This strategic move enhances its footprint in the consumer durables market—especially refrigerators—and complements its existing Reliance Digital retail chain. Electrolux reported a gain of 180 million Swedish crowns ($18.5 million) from the divestment. Financial details of the deal were not publicly disclosed
Udaan Acquires ShopKirana in All‑Stock Deal
Unicorn startup Udaan has agreed to acquire retail-tech startup ShopKirana in an all-stock transaction aimed at bolstering its presence in the FMCG and kirana marketplace. The deal, aligning with Udaan’s planned IPO, brings 100% ownership of ShopKirana under its umbrella and introduces Info Edge as a new shareholder. Udaan recently closed a $114 million Series G round and said the acquisition would deepen its tech, supply chain and retailer-network capabilities.
IndiQube Spaces Sets IPO Price Band at INR 225–237 Per Share
Co-working solutions provider IndiQube Spaces has priced its upcoming IPO at INR 225-237 per share, aiming to raise approximately INR 700 crore. The offer opens from 23-25 July, with anchor bids on 22 July. The capital is earmarked for expansion and debt reduction across its 15-city footprint.
Byju’s Founders Plan US$2.5 Billion Legal Action
Founders Byju Raveendran and Divya Gokulnath are initiating up to $2.5 billion in legal claims against GLAS Trust and other parties. The move follows a US Bankruptcy Court ruling that found Raveendran in civil contempt for non-compliance, imposing a $10,000 per day fine beginning 1 July 2025. The founders are disputing jurisdiction and duplicate proceedings across US and Indian courts.
Tata Electronics Partners Bosch for Indian Chip Ecosystem
Tata Electronics has signed an MoU with Robert Bosch GmbH to collaborate on semiconductor chip packaging and manufacturing. This partnership targets Tata’s new facilities in Assam (assembly & test) and Gujarat (foundry), with exploration into automotive electronics under Electronic Manufacturing Services (EMS) .
Chennai-based Amber Wings, incubated at IIT Madras, has received DGCA type certification for its hybrid cargo drone ATVA‑1—the first of its kind in India. It is cleared for 24/7 operations, including night flights, and is expected to transform last-mile logistics. The drone, developed through six design iterations, signals a key milestone in Indian drone manufacturing.
“Faulty auto translation of Kannada content on Meta platforms” has drawn harsh criticism from Karnataka Chief Minister Siddaramaiah. This comes after Meta’s automatic translation engine mistranslated a Facebook condolence message from the chief minister’s office and pronounced Siddaramaiah deceased.
Originally composed in Kannada to lament the passing of legendary actor B. Saroja Devi, the post was incorrectly translated into English, resulting in criticism from Siddaramaiah and a formal letter to Meta. The chief minister claimed on social media site X that inaccurate Kannada content auto-translation on Meta platforms is confusing users and misrepresenting the facts.
This is particularly risky when it comes to official correspondence. Siddaramaiah also emphasised the need for social media companies to behave properly. Additionally, he warned the public that the translations displayed are frequently incorrect. Such carelessness on the part of tech behemoths can undermine public confidence and comprehension.
Letter from CM’s Office to Meta India
K V Prabhakar, the CM’s media advisor, publicly wrote to Meta after the public remark, requesting prompt remedial action. The state administration has expressed worry about the many inaccuracies and, in certain instances, egregious misleadingness of the auto-translation from Kannada to English, according to Prabhakar’s letter to the Meta India team.
This presents a serious risk, particularly when official declarations, public communications, or crucial messages from the government and chief minister are mistranslated.
Meta Expanding its Support to Indian Languages
The occurrence of this incident coincides with Meta’s efforts to increase the number of Indian languages supported on its platforms and services. The platform has added Hindi and Hindi-Romanised script to its list of accessible languages for its Meta AI helper.
Meta has also improved its ability to fact-check text in a number of Indian languages. In order to incorporate languages like Telugu, Kannada, Malayalam, Tamil, Kashmiri, Bhojpuri, Oriya, and Nepali into its fact-checking programme, it has partnered with organisations and extended its current alliances.
Meta’s Trouble with AI Continues
The SuperIntelligence Lab at Meta, established to further the company’s AI goals, is at a turning point. The business is now reevaluating the same tenet that brought it recognition for transparency and innovation acceleration.
Previously, it set itself apart from covert rivals like OpenAI, Anthropic, and Google by openly disclosing its most potent AI models. Alexandr Wang, the former CEO of Scale AI, was recently named Chief AI Officer by the business, which also announced plans to invest hundreds of billions of dollars in large AI supercomputing clusters called Prometheus and Hyperion.
Sources familiar with the company’s discussions claim that these actions have successfully eliminated internal opposition to limiting model access. Chinese AI labs have jumped at the chance to assert leadership in the open-source AI space as Meta re-examines its open strategy, potentially creating a long-lasting edge in the global AI infrastructure.
ish farming is the process of raising aquatic organisms commercially in a controlled or semi-controlled environment to increase productivity. It is possible to raise many different kinds of fish from table fare to exotic tropical species. Most of the people are growing fish for harvesting and selling to restaurants. Also, many fish farms operate as fun places where individuals and families are able to go fishing. Let us discuss how to start fish farming business.
Fish farming is the fastest-growing food production segment in the world. Fish is a protein-rich, tasty, and healthy food with low cholesterol. So, fish and fish-related products have great demand all over the world. Fish farm business has a significant role in the economy. It offers so many job opportunities in ancillary services and operations. This business demands day-to-day careful monitoring, skills, and special knowledge.
Commercial fish farming is considered an economically profitable business venture. There are so many types of fast-growing species available. So, this business ensures quick returns on your investment. The fish consumption rate is increasing every year. Irresponsible harvesting of fish leads to the depletion of natural species and the extinction of some species. So, fish farming is a way to conserve species and prevent the depletion of natural resources.
How to Start Fish Farming?
People with different jobs and occupations are able to start this business. You can raise funds from investors or take a loan from the bank. You can start a fish farming business through these 8 steps as given below.
Steps to Start Fishery Business
Step 1. Select the Type of Fish Farming
The first thing you need to consider when starting a fish farm is the type of fish that you are going to use for the fish farming business. Selecting the right species of fish plays an important role in the success of the fish farming business plan. The decision should be based on a maintenance point of view, market demand, management outlook, and availability of resources, etc. Some of the popular fish farming business ideas that give good returns are given below.
Tilapia Fish Farming
Tilapia is a popular fish in the market. Its large size, high protein content, and quick growth (6 to 7 months) are the main reasons that make tilapia fish farming highly popular and profitable. In commercial fish farming, earth ponds are mostly used.
Catfish Farming
Commercial catfish farming is considered profitable fish farming. The farmers are able to start catfish farming alone or in combination with other species. Also, this fish farming can be started on a small-scale basis and with relatively low cost.
Crab Farming
Commercial crab farming can be done with minimal labor and land in smaller areas and at higher densities. Mud crab is a good aquaculture species due to its price, market acceptability, and rapid growth.
Carp Fish Farming
Carp fish shows a high tendency to consume animal food, including worms, water insects, mollusks, larvae of insects, and zooplankton. The eating habits of the fish play an important role in the profitability of carp farming.
Salmon Fish Farming
Salmon farming is the production of salmon from egg to market in a container system, net-cage, or pond. Salmon fish are carnivores. We need to use around 2 to 5 kilograms of wild fish in feed to produce one kilogram of farmed salmon.
Global Fish Production From 2013 to 2023
Step 2. Understand the Target Market
Business planning and feasibility analysis are important to be done before starting a fish farming business. Also, we should do deep market research before starting a fish farming business. Try to understand the local market demand. If you are going to begin aquaculture for export, talk to the fish processing units beforehand. Develop an alternative marketing strategy. Consumer types will differ depending on the type of fish you are raising.
If you are raising fish for commercial food products, re-stocking, or sport, then your base will contain large businesses. It requires a higher quantity of fish. Some consumers may include state or federal organizations that re-stock natural resources. If you are raising fish for pets or aquariums, your consumer group will be pet shops and specialty fish dealers. Customers may choose to contact you directly to remove the mediators and to expedite sales.
Step 3. Learn the Skills Required for Fish Farming
It is important to have some skills when starting a fish farming business. Some government-run farms conduct training programs. You can attend those types of programs to learn skills. Also, we can learn skills through working at a successful fish farm. It will teach you how to perform disease control, water quality management, marketing, feeding, and processing. There are some important things that we need to pay attention to when starting a fish farming business, which are given below:
Make sure that you have a consistent quality water source.
Check if your water temperature is suitable for raising fish species.
Make sure that you have easy access to the pond for harvesting and feeding.
Test the water in which you are beginning fish farming, both bacteriological and chemical.
Understand the modern technical method of risk management and risk assessment.
Finding reliable suppliers for fingerlings, fish eggs, and fish feed is important.
Learn about the permission and legal compliance needed to start a fish farming business in your locality.
The fish farming business includes two types of capital investment. They are fixed capital costs and operating costs. Fixed capital cost includes crafting ponds, land & building, plumbing arrangements, vehicles for transport, oxygen meters, several tanks, etc. Operating costs include buying fingerlings or fish eggs, electricity, fish feed, labor, fuel, medicine, chemicals, insurance, tax, telephone, transportation, and other maintenance costs involved.
You should prepare a detailed cost calculation of your fish farming project before entering into the business. The calculations will vary depending on the type of fish that you are choosing for fish farming, the total land area, and your desired output. Costs will vary depending on the size and scope of the project you are starting.
If you are making an aquarium-based farm, you will require tanks and pumps, water aerators, fish food and refrigerators, free/eggs or initial parent fish, water testing kits and equipment, etc. If you are starting a commercial fish farm, you will require land for ponds, a boat, a motor, equipment for excavating ponds, aerators, reclamation devices, fish food, equipment for managing and cleaning the pond, and fish processing equipment, and commercial-sized pumps, etc.
Step 5. Select the Right Location for Fish Farming
Some factors need to be considered while selecting the land for fish farming. It includes soil quality, size, and source of water. Choose a place that is big enough. Also, consider your plans so that size does not limit you when expanding your business. The soil quality directly affects the quantity and the quality of fish you get. So, choose a place with high-quality soil. You must do a soil test to make sure that it is at least over 20% clay, and also, check the relative level of space.
It is important to make sure that this place is not easily flooded. It will help you to prevent dirty water from entering the bond. The land should have fewer rocks. The continuous flow of water is the most important factor in fish farming. If you want to start a fish farm in the city or town area, you must have access to the municipal water source. If you want to start in a village area, it is essential to find a place near a stream, lake, or river.
Step 6: Get Permits
Secure all required permits and licenses before starting operations. Reach out to relevant local government departments to make sure you meet all legal obligations. This includes adhering to environmental, health, and safety regulations. Proper compliance not only ensures smooth functioning but also helps avoid legal penalties and delays. Always keep documentation up to date and accessible for inspections.
Step 7. Procurement of Equipment Needed for Fish Farming
The process of launching a fish farm is the same for small and large-scale farmers. Some of the basic equipment and tools required for a fish farming business are given below.
Pumps
Fish counters
Water testing equipment
Net/Seine reels
Fish tanks/Ponds
Aeration devices
Fish graders
Pumps are used to pump water in or out of the pond. These pumps are well-equipped. Also, it helps to make sure that you have a constant supply of water for the pond. Water testing equipment is used to help in testing the water. We can determine if the water is good for the fish by using this device.
The net collects all fish species together for the harvest. They help to catch large numbers of fish. Fish tanks or ponds are designed to raise large quantities of fish for marketing and harvesting. They are constructed to provide a better environment for the fish. Aeration equipment enables the good flow of oxygen within the pond.
Efficient management plays a key role in running a successful fishing business. This involves consistently checking water quality, ensuring proper feeding schedules, preventing and treating diseases, and protecting the stock from predators. Daily observation helps detect problems early and maintain healthy fish growth. Maintaining records of farm activities also supports better planning and decision-making. A well-managed farm leads to higher yields and sustainable operations.
The fish farming business has various advantages. Unemployment is one of the biggest problems in the current digital world. Raising fish will create so much employment. It will offer job opportunities for transporters, sellers, and farm workers. The increasing popularity of fish as food boosted the fish farming business globally. Also, so many people believe that eating fish will give many benefits. So, there is always a stable and reliable market for the fish business.
FAQs
How to start fish farming?
The steps or requirements for fish farming or fishery business are as below:
Step 1. Select the type of fish farming Step 2. Understand the target market Step 3. Learn the skills required for Fish Farming Step 4. Calculate the cost Step 5. Select the right location for fish farming Step 6. Get License Step 7. Procurement of equipment needed for fish farming Step 8. Implement Proper Farm Management Practices
What are the types of fish farming businesses?
Different types of Fish farming businesses are:
Tilapia Fish Farming
Catfish Farming
Crab Farming
Carp Fish Farming
Salmon Fish Farming
What is the size of fish market?
The global fish farming market size is projected to reach $378,005.5 million by 2027.
How to start fish farming on small scale in India?
To start small-scale fish farming in India, first choose a suitable location with clean water. Decide the type of fish you want to farm, like rohu or catla. Build a pond or use tanks, and get the required licenses from local authorities. Buy healthy fingerlings, ensure proper feeding, and regularly check water quality. Start small, monitor daily, and grow step by step.
The Directorate General of Civil Aviation (DGCA) has type certified Amber Wings, a sister company of Chennai-based air mobility startup The ePlane Company, for their hybrid cargo drone. Amber Wings says this makes them the first Indian firm to get their hybrid cargo drone approved.
Companies must apply for type certificates in order to meet regulations pertaining to the safety, security, and dependability of unmanned aerial vehicles (UAVs) under the Drone Rules, 2021. Amber Wing’s drone, ATVA-1, has been authorised for commercial use 24 hours a day, including at night, a privilege that has not been granted to any other cargo drone operator in India.
The startup will now progressively launch pilots throughout India after receiving certification. Notably, the business, which was incubated at IIT Madras, has two drones authorised by the DGCA: Vihaa for agritech and ATVA-1 for logistics.
Vihaa and ATVA-1
The ATVA-1 is a fixed-wing vertical take-off and landing (VTOL) drone with a wingspan of 1.7 meters, while the Vihaa is an agri-drone with a 10-litre tank and a 30-acre daily spraying capability. With a tested range of more than 55 km even when fully laden, the ATVA-1 can fly up to 60 km in straight-line circumstances and carry weights of up to 2 kg.
According to the business, 10,000 km of flight testing and six prototypes went into creating the drone. Using real-time kinematic (RTK) location, this drone can also make precise rooftop landings, which makes it ideal for densely populated Indian cities. Amber Wings hopes to leverage this element to propel its logistics strategy.
The ePlane Company, which was founded in 2019 by Chakravarthy and Pranjal Mehta, is creating electric vertical take-off and landing (eVTOL) aircraft that can be used for both passenger and freight transportation inside urban areas. The ePlane Company and Amber Wings are the two primary businesses that operate under the umbrella of Ubifly Technologies, the company’s fundamental parent corporation.
Amber Wings specialises in drones; however, The ePlane Company is the main company focused on creating manned eVTOL aircraft. Originally created as an internal brand, the latter was recently split off as a distinct organisation.
Amber Wings Now Eyes for BVLOS and Yellow Zone Access Permission
Following its DGCA accreditation, Amber Wings is currently pursuing two crucial regulatory clearances—yellow zone access and Beyond Visual Line of Sight (BVLOS) permissions—that would enable it to greatly expand its operations.
Drones are currently prohibited from flying farther than a few kilometres from their takeoff location by BVLOS laws. The startup is creating a strong three-tier tracking system that combines satellite-based communication (satcom), LTE/4G mobile connectivity, and radio frequency (RF) communication in order to get around this. Regulators will be able to automatically monitor drone flights over vast distances once this arrangement is proven, opening up deep urban and intercity routes.
Amber Wings is also getting ready to operate in yellow zones, which are regions surrounding cities and airports where aviation is prohibited. Amber Wings anticipates that yellow zone operations will also be authorised following the conclusion of BVLOS trials.
It currently intends to conduct its first pilots in green zones, particularly in tier II and III cities where there are fewer restrictions on airspace.
The acquisition of Kelvinator by Reliance Retail Ventures Limited (RRVL), a division of Reliance Industries, represents a calculated move into India’s growing consumer durables market. Reliance Retail’s unparalleled distribution power and Kelvinator’s legacy are intended to be combined in this purchase.
Known throughout the world for being the first to use electric refrigeration and in India for its iconic reputation since the 1970s, Kelvinator contributes more than a century of innovation to the ecosystem of Reliance Retail.
Reliance’s objective of increasing the accessibility of cutting-edge home appliances for Indian households is in line with the brand’s reputation for dependability, performance, and affordability. Through this acquisition, Reliance may capitalise on Kelvinator’s strong customer base and expand its product line in the high-end appliance sector.
The Acquisition Marks a Strategic Move by RRVL
By fusing local size with global innovation, Reliance Retail seeks to democratise access to aspirational products. In India’s changing home appliance market, the combination of Reliance’s retail strength and Kelvinator’s heritage is anticipated to increase category presence and provide value for customers.
According to RRVL Executive Director Isha M. Ambani, the acquisition strengthens the business’ objective to provide solutions that are ready for the future, backed by its extensive service and distribution network. With 19,340 locations and partnerships with more than 3 million merchants, RRVL runs a strong omnichannel platform.
With an FY25 EBITDA of INR 25,053 crore and a consolidated turnover of INR 3,30,870 crore, RRVL is further solidifying its leadership in a variety of retail verticals. It is anticipated that the inclusion of Kelvinator will further quicken RRVL’s pace in the rapidly expanding durables industry.
With this acquisition, Reliance will be directly competing with domestic giant Voltas, which dominates the air conditioning sector, and international brands like Samsung and LG, which now hold sizable market shares in appliances.
In response to growing consumer demand in the industry, Reliance and Kelvinator have both laid forth plans to invest in capacity expansion, product development, and broader distribution.
India’s Consumer Durable Market Growing Strongly
The market for electronics and consumer durables in India is growing quickly. Industry projections indicate that the Indian Appliances and Consumer Electronics (ACE) market would almost double in size by 2025, reaching a value of about INR 1.48 lakh crore (US$17.93 billion).
The refrigerator market in India is anticipated to increase from INR 46,732 crore in 2024 to INR 104,713 crore by 2033, while the air conditioner market is anticipated to develop at a compound annual growth rate (CAGR) of 20.8% to reach US$9.8 billion by FY26.
According to ICRA statistics, the room air conditioner market is predicted to expand by 20–25% annually in FY25, reaching 12–12.5 million units, thanks to favourable market circumstances and growing demand.
Ford, the iconic American automotive manufacturer, has been a driving force in the industry for over a century. Founded in 1903 by Henry Ford, the company revolutionized the way we think about transportation and paved the way for modern industrial production. From the early days of the Model T to the sleek and powerful vehicles of today, Ford has consistently delivered quality, innovation, and durability.
Over the years, Ford has cemented its place as one of the largest and most successful car companies in the world. With a long and storied history, the company has faced many challenges and triumphs, from surviving the Great Depression to helping win World War II with its production of tanks and aircraft.
Despite facing fierce competition from other automakers, Ford has continued to thrive in the market. The company’s sales have remained strong, with millions of cars sold every year across the globe. As of 2025, Ford is the seventh-largest car manufacturer in the world by sales volume.
One of the keys to Ford’s success has been its commitment to innovation and development. The company has a long list of achievements, from the creation of the first moving assembly line to the development of cutting-edge technologies like hybrid and electric vehicles. Ford has also been a leader in safety features, with its advanced systems helping to reduce accidents and save lives on the road.
Today, Ford is a major player in the automotive industry, with a strong presence in both domestic and international markets. The company’s current lineup of vehicles is diverse and impressive, with options for every type of driver and every type of lifestyle.
But perhaps just as important as Ford’s products are its marketing strategies. The company has long been known for its bold and innovative advertising campaigns, which have helped to establish the brand as a symbol of American strength and ingenuity.
Ford is a true American icon, a company that has weathered countless storms and emerged stronger than ever. With its commitment to innovation, quality, and bold marketing, Ford is sure to continue shaping the automotive industry.
When it comes to Ford’s target customers, Ford has a diverse and expansive customer base that spans the globe. The company offers a range of vehicles that cater to different demographics, lifestyles, and budgets, making it a popular choice for drivers of all kinds.
In terms of demographics, Ford’s target audience tends to skew toward middle-aged and older adults, with an emphasis on families and working professionals. The company’s SUVs and pickup trucks are particularly popular among these groups, as they offer plenty of space, versatility, and practicality for everyday use.
However, Ford also appeals to younger drivers, with its Mustang and Focus models offering a sportier, more youthful appeal. Additionally, the company’s focus on innovation and sustainability has helped to attract environmentally-conscious drivers of all ages.
Geographically, Ford has a strong presence in both domestic and international markets. In the United States, the company’s trucks and SUVs are especially popular in rural and suburban areas, while its smaller vehicles are favored in urban settings. Overseas, Ford has a significant presence in Europe, South America, and Asia, where its vehicles are tailored to local needs and preferences.
Other factors that influence Ford’s target audience include income level, lifestyle, and brand loyalty. The company’s luxury models, such as the Lincoln Navigator, are aimed at higher-income consumers who value luxury and performance, while its more affordable models appeal to budget-conscious buyers.
Ultimately, Ford’s target audience is diverse and multifaceted, reflecting the company’s commitment to innovation, quality, and versatility. Whether you’re a family on the go, a working professional, or a young driver looking for a sporty ride, Ford has a vehicle that is sure to meet your needs and exceed your expectations.
Ford’s success in the automotive industry can be attributed in part to its effective marketing mix, which encompasses the four Ps: product, price, promotion, and place. By carefully considering each of these factors and tailoring its approach to different markets and audiences, Ford has been able to establish a strong brand identity and maintain a loyal customer base.
Ford Marketing Mix
Ford Product Strategy
The company offers a range of vehicles, from pickup trucks and SUVs to sports cars and hybrids, that cater to different lifestyles, budgets, and preferences. Ford places a strong emphasis on innovation, regularly introducing new technologies and features to stay ahead of the competition. The company also prioritizes safety and sustainability, incorporating advanced safety systems and environmentally friendly technologies into its vehicles.
Ford’s Range of Vehicles
Ford Price Strategy
The company offers a range of pricing options, from budget-friendly to luxury, to appeal to a wide range of consumers. Ford also offers financing and leasing options to make its vehicles more accessible to those on a tight budget.
Pricing of Ford Vehicles
Ford Place Strategy
The company has a strong global presence, with dealerships and showrooms located around the world. In addition to traditional dealerships, Ford also sells its vehicles online, allowing customers to browse and purchase cars from the comfort of their own homes.
Ford Promotion Strategy
The company’s advertising campaigns, which often feature bold and memorable slogans like “Built Ford Tough” and “Go Further”, help to establish the brand’s identity and appeal to a diverse range of consumers. Ford also sponsors a variety of sports teams and events, leveraging its association with athleticism and strength to attract customers.
Ford’s marketing mix is a carefully crafted strategy that takes into account the needs and preferences of its diverse customer base. By prioritizing innovation, safety, sustainability, and accessibility, and by leveraging effective advertising and distribution strategies, Ford has established itself as a leader in the automotive industry.
Ford Motor Company has launched several successful marketing campaigns over the years, each designed to promote its vehicles and strengthen its brand identity. One of its most notable campaigns is “Built Ford Tough”, which emphasizes the durability and toughness of its trucks and SUVs. The campaign features dramatic visuals and catchy slogans, such as “Built to Last” and “Toughness isn’t just a word. It’s a promise”.
F-150 Lightning: 10,000 LB Max Towing Testing | Built Ford Tough | Ford
Another memorable campaign is “Go Further”, which showcases Ford’s commitment to innovation, sustainability, and social responsibility. The campaign features a variety of ads highlighting the company’s eco-friendly technologies and community outreach programs, such as the Ford Volunteer Corps. The campaign also promotes the company’s new electric and hybrid models, positioning Ford as a leader in sustainable transportation.
Ford Go Further
In recent years, Ford has also launched successful social media campaigns, such as the “Ford Fiesta Movement”. This campaign invited social media influencers to test drive the Ford Fiesta and share their experiences with their followers. The campaign generated significant buzz and helped to attract a younger, more tech-savvy audience to the brand.
Ford’s marketing campaigns have been instrumental in establishing its brand identity and promoting its vehicles to a diverse range of consumers. By leveraging bold visuals, catchy slogans, and innovative approaches to advertising, Ford has cemented its position as a leader in the automotive industry.
Ford is a brand that has been around for over a century, and its longevity can be attributed to its ability to adapt to changing market conditions and consumer preferences. One of the keys to Ford’s success has been its effective marketing strategies. Here are the top Ford’s marketing strategies that the company has employed to build its brand and sell its vehicles.
Innovation
Ford has always been a company that prides itself on innovation. It was the first company to introduce the assembly line, and it continues to lead the way in developing new technologies, such as hybrid and electric vehicles, that appeal to environmentally-conscious consumers.
Brand Identity
Ford has a strong brand identity that is built around concepts such as strength, reliability, and toughness. Its “Built Ford Tough” campaign is a perfect example of this, as it emphasizes the durability and ruggedness of its trucks and SUVs.
Social Media
Ford has leveraged social media platforms such as Facebook, Twitter, and Instagram to connect with consumers in a more personal and engaging way. Its “Ford Fiesta Movement” campaign, which invited social media influencers to test drive the Fiesta and share their experiences online, was a huge success.
Sponsorships
Ford has sponsored a variety of sports teams and events, such as the NFL and NASCAR, to increase its visibility and appeal to a wider audience. This has helped to establish the brand’s association with athleticism and strength.
Ford Marketing Strategy
Community Outreach
Ford has a long history of giving back to the community. Its Ford Volunteer Corps program, which encourages employees to volunteer their time and skills to local nonprofits, has helped to strengthen the brand’s reputation as a socially responsible company.
Targeted Advertising
Ford tailors its advertising campaigns to specific demographics and markets. For example, its Mustang ad campaigns often target younger, more tech-savvy drivers, while its F-150 campaigns focus on working professionals and families.
Sustainability
Ford has made sustainability a priority in recent years and has introduced a range of eco-friendly technologies in its vehicles. Its “Go Further” campaign highlights these efforts and positions Ford as a leader in sustainable transportation.
Corporate Social Responsibility (CSR)
Ford is working hard to protect the environment and support eco-friendly drivers. It aims to become carbon neutral by 2050 and is changing how it makes cars to reduce pollution. Ford plans to build 2 million electric vehicles every year by 2026, which produce no harmful emissions. It also uses recycled materials like fabric and soy-based foam in its cars to cut down on waste. Along with this, Ford supports local communities by investing in education, job training, and social justice programs.
Digital Marketing
Ford has embraced digital marketing channels such as email and search engine marketing to reach consumers where they spend most of their time – online. By using targeted messaging and personalized content, Ford can connect with consumers in a more meaningful way.
Product Placement
Ford has strategically placed its vehicles in popular movies and TV shows, such as the “Fast and Furious” franchise and “American Idol”, to increase its brand visibility and appeal to a wider audience.
Conclusion
Ford’s success in the automotive industry can be attributed in large part to its effective marketing strategies. As the automotive market continues to evolve, it will be interesting to see how Ford adapts its marketing strategies to stay ahead of the competition and maintain its position as a top brand.
As a marketer or a startup, there is much to be learned from Ford’s marketing strategies. The company has successfully adapted to changing market conditions, embraced new technologies and trends, and developed a strong brand identity that resonates with consumers. By studying the marketing tactics that Ford has employed over the years, you can gain valuable insights into what it takes to build a successful brand and promote your products or services effectively.
Whether you are looking to establish a strong brand identity, connect with consumers on social media, or embrace sustainability and eco-friendliness, there are lessons to be learned from Ford’s marketing campaigns. By using targeted advertising, digital marketing, and product placement, you can increase your brand’s visibility and appeal to a wider audience.
Moreover, Ford’s community outreach efforts, such as its Ford Volunteer Corps program, serve as a reminder that building a strong brand is not just about selling products, but also about giving back to the community and making a positive impact on society.
Ford’s marketing strategies provide a roadmap for success that can be applied to any industry or business. So take a cue from Ford’s marketing playbook and apply these lessons to your marketing efforts to drive growth, build brand awareness, and connect with consumers in a meaningful way.
FAQs
Who is the founder of the Ford company?
Henry Ford founded Ford in 1903.
What is Ford target audience?
Ford’s target market is diverse and multifaceted, reflecting the company’s commitment to innovation, quality, and versatility. Whether you’re a family on the go, a working professional, or a young driver looking for a sporty ride, Ford has a vehicle that is sure to meet your needs and exceed your expectations.
What are the marketing strategies of Ford?
The marketing strategies of Ford are:
Innovation
Brand Identity
Social Media
Sponsorships
Community Outreach
Targeted Advertising
Sustainability
Digital Marketing
Product Placement
What is Ford advertising strategy?
Ford advertising strategy focuses on powerful slogans like “Built Ford Tough” and “Go Further” to highlight strength, reliability, and innovation. The brand uses TV, digital media, and sponsorships of sports events to connect with a wide and diverse audience.
How does Ford advertise?
Ford advertises through TV, digital ads, social media, and sports sponsorships. It uses strong slogans like “Built Ford Tough” to promote reliability and innovation.
According to Lenovo, a Chinese computer manufacturer with its headquarters in Morrisville, the corporation is cutting off 3% of its American employees.
Like other businesses, Lenovo routinely reviews its cost structure to correspond with external market conditions and make personnel modifications as needed, according to a statement released on July 16 by spokesman David Hamilton.
At the moment, the company is strategically cutting back on certain aspects of its North American operations.
According to Hamilton, 3% of the company’s US employees will be impacted by the layoffs. The location of the cuts would not be specified by him. The company’s US headquarters are located in Morrisville, and it has eight locations across the country.
Triangle Office to Take a Massive Hit
As of 2023, Wake County Economic Development estimates that the corporation employed 5,100 people in the Triangle. About 20 years ago, Lenovo shifted its operations to the Triangle. In 2005, it acquired IBM’s personal computer division and moved its US headquarters to the Triangle.
It is one of the largest employers in the Triangle. The company’s 2024–25 fiscal year saw a 21% growth in revenue to $69.1 billion due to high demand for its PCs, smartphones, and tablets.
According to Hamilton, the business will “keep investing and concentrating on projects that accelerate the company’s growth and overall transformation.” The business has made significant investments in R&D. The last fiscal year saw a 13% increase in R&D spending to $2.3 billion.
More than 1,00,000 Job Cuts in Tech Sector in 2025
In 2025 alone, the tech industry’s current wave of layoffs has resulted in over 100,000 job losses worldwide. As they prioritise AI integration and adjust to shifting market conditions, major companies like IBM, Intel, and Microsoft continue to reduce their workforces.
Microsoft, for example, just announced 9,100 layoffs that will impact its Xbox and gaming operations, among other departments. These layoffs serve as a reminder of the continuous difficulties businesses have in the quickly changing tech sector.
Additionally, IBM has been laying off some 8,000 workers, primarily from its human resources division. This comes after an internal shift towards automation, where jobs that were formerly handled by human staff are progressively being replaced by AI systems.
This change demonstrates how AI is increasingly affecting employment positions and the strategic realignments that tech businesses are undergoing. AI integration is changing the nature of work and the skills needed in the tech sector.
KARM BABA which operates as a smart B2B marketplace to bridge the gap between traditional industries and modern trade ecosystems.
The growing venture, part of the Hari Om Group, has successfully completed a funding round with high-net-worth investors from overseas. As part of the deal, it sold 3% stake in the venture at a post money valuation of $1 million.
KARM BABA will use the capital to scale operations, strengthen its technology infrastructure, and expand its presence across India and selected global markets.
Commenting on this milestone, Maanav Dahuja, CEO of KARM BABA who also manages day-to-day operations, shared:
This investment marks an important milestone for us. We remain focused on scaling our platform, enhancing our solutions, and creating more value for our clients and partners.
If you see, India is emerging as a fast-growing, export-driven economy with tremendous potential. Our goal is to help customers expand their international reach and unlock new value through buyer-seller matchmaking and focused marketing initiatives.
Dahuja added:
The funding will be directed toward tech development, team expansion, data integration, AI-powered solutions for buyers and sellers to get competitive deals & better understanding of their respective markets, and strategic partnerships to drive long-term, sustainable growth.
With trade offices already set up in Dubai and a growing partner network abroad, the startup is now gearing up for its next phase of growth. Additional details about the investment partners and upcoming strategic initiatives will be announced as the company moves into its next phase of growth.
Looking ahead, KARM BABA plans to hire skilled professionals across operations, technology, marketing, and creative services to further build its capabilities.
Industry experts view this investment as a significant endorsement of founder-led platforms that innovate at the intersection of traditional sectors and digital transformation.
About KARM BABA:
KARM BABA is an India-based platform under the Hari Om Group, dedicated to building innovative trade and service ecosystems. KARM BABA’s business model integrates commerce, community, and technology to deliver comprehensive solutions across commodities, textiles, media, and other high-value sectors. The company focuses on sustainable growth and collaborative partnerships to help businesses thrive in India and international markets.
Drawing on deep expertise in sales, marketing, and content creation, KARM is dedicated to building authentic and sustainable brands that resonate with today’s consumers.
