According to documents filed with the Ministry of Corporate Affairs (MCA), supply chain solutions provider Leap India is prepared to become a publicly traded business. The company has given its consent to be converted from a “private company limited by shares” to a “public company limited by shares” in accordance with LEAP India’s MCA filings. As a result, the company’s name has been changed from Leap India Private Limited to Leap India Limited, and the word “Private” has been removed.
Independent Director Appointments Signal Corporate Maturity
Additionally, the startup has nominated Sanjiv Gupta and Harinarayan Nair as two independent directors for a five-year term. Notably, news of LEAP India’s 2022 IPO revealed that the business was raising close to INR 1,000 Cr through the sale of shares. But in 2023, the international investment giant KKR bought the bulk of LEAP India.
In order to raise INR 535 Cr in a fundraising round headed by private equity giant KKR through its subsidiary Vertical Holding, LEAP India subsequently filed with MCA in December 2024. The round was also anticipated to include participation from Madhurima International, FirstBridge India, and Sixth Sense Ventures, among others.
LEAP India’s Strategic Acquisition of CHEP India
For an undisclosed sum, LEAP India purchased CHEP India earlier this year in order to increase its reach and fortify its supply chain presence in the nation. CHEP India assists companies with supply chain optimisation and the reduction of throwaway packaging. According to VCCircle in January, the company acquired ownership of CHEP India’s warehouses, clientele, and staff as part of the agreement.
Supply Chain Sector in India Sees IPO Boom
Established in 2013 by Sunu Mathew, LEAP India offers a broad range of supply chain solutions to a diverse clientele from various industries, including equipment pooling, returnable packaging, inventory management and movement, transportation, and repair and maintenance. The supply chain and logistics industry in India is flourishing due to rapid commerce, e-commerce, and technology improvements.
The supply chain industry is changing along with other industries thanks to robotics, blockchain technology, and artificial intelligence (AI). Shiprocket, an IPO-bound logistics platform, introduced Shunya.ai earlier this year. It is an agentic AI stack designed to enable D2C and micro, small, and medium-sized businesses (MSMEs) by enabling multilingual commerce.
The logistics titan filed the DRHP through a private process and is considering an INR 2,500 Cr IPO. In preparation for its first public offering (IPO), Shiprocket also became a publicly traded business in January. Most recently, as it prepares for an IPO, the board of Bengaluru-based fintech KreditBee allegedly approved the company’s conversion to a public business.
According to a research group, the number of businesses and organisations impacted by a security flaw in Microsoft Corp.’s SharePoint servers is growing quickly, with the number of victims more than six times increasing in a matter of days.
Dutch Firm Reveals Surge in SharePoint Exploits
According to estimates from Eye Security, a Dutch cybersecurity firm that detected an early wave of the attacks last week, hackers have gained access to approximately 400 government organisations, businesses, and other organisations.
Its prior estimate, which it gave to Bloomberg News on 22 July, was about 60. The majority of victims are in the United States, followed by Mauritius, Jordan, South Africa, and the Netherlands, according to the security firm. According to a previous Bloomberg article, one of those compromised was the National Nuclear Security Administration, the US organisation in charge of creating and managing the country’s nuclear weapons stockpile.
The hacks, which coincide with increased tensions between Washington and Beijing over international security and trade, are among the most recent significant breaches that Microsoft has at least partially attributed to China.
Over the course of several decades, the US has frequently denounced China for purported efforts that have stolen corporate and government secrets. In an email to Bloomberg News, Vaisha Bernard, a co-owner of Eye Security, indicated that the company believes the actual figure may be significantly higher because there may be numerous additional covert techniques to breach systems that do not leave any evidence.
Other opportunistic adversaries continue to take advantage of servers that are weak, and this is continually evolving. According to Bernard, many companies involved in government, education, and technological services are among those hacked in the SharePoint hacks. In South America, Asia, the Middle East, and Europe, the number of victims was lower.
How the SharePoint Flaw Was Exploited?
The security holes provide hackers access to SharePoint servers and the keys they need to pretend to be users or services, which might give them deep access to infiltrated networks and allow them to steal private information.
Although experts warned that hackers might have already gained access to numerous servers, Microsoft has released updates to address the vulnerabilities. On July 22, Microsoft accused Linen Typhoon and Violet Typhoon, two Chinese state-sponsored hackers, of being responsible for the attacks. According to Microsoft, these were also abused by another Chinese hacker collective known as Storm-2603.
The Redmond, Washington-based business has frequently accused China of being behind significant hacks. Tens of thousands of Microsoft Exchange servers were infiltrated in 2021 by a claimed Chinese operation. Another purported Chinese attack on Microsoft Exchange in 2023 exposed the email accounts of top US leaders. Following the 2023 incident, a US government review accused Microsoft of a “cascade of security failures.”
According to a formal announcement, Tilaknagar Industries, the company behind Mansion House, the best-selling brandy brand in India and the second-best-selling brand worldwide, has finalised the agreement to purchase the Imperial Blue whisky business division from the Indian branch of the French liquor giant Pernod Ricard for INR 4,150 crore.
Moneycontrol was the first to disclose on 7 July that a listed spirits company located in Mumbai had beaten out other bidders and started exclusive talks with Pernod Ricard to acquire Imperial Blue whisky. According to the article, a final agreement between the parties might be reached later this month provided the negotiations continue according to plan. Moneycontrol has reported that Tilaknagar Industries intends to use a mix of loan and equity to finance the planned deal.
Imperial Blue: A Top Contender in India’s IMFL Sector
Tilaknagar gave an explanation of its acquisition strategy, stating that it aims to establish a nationwide Indian-made foreign liquor (IMFL) industry. The establishment of a pan-India IMFL business is one of the company’s main goals in relation to the acquisition of the Imperial Blue business venture, according to its official statement.
The purchase represents the company’s entry into the Indian whisky market. With the acquisition, Imperial Blue, which is now the third-largest brand in the Indian-made foreign liquor (IMFL) market, will rise to prominence in the brandy and whisky markets, which are the two biggest IMFL markets, according to the business.
Imperial Blue will be the foundation of Tilaknagar Industries’ premium portfolio approach, the business announced. Additionally, this acquisition would improve the company’s distribution network.
What this Acquisition Means for the Indian Liquor Industry?
Having established supremacy in the brandy market, it is now time to diversify the company’s product line and serve India’s varied and changing customer base, according to Amit Dahanukar, chairman and managing director of Tilaknagar Industries Ltd.
He further added that the company can now join the whisky market with one of the most reputable and well-liked brands in the nation thanks to this smart acquisition, even though the brand is still expanding organically. According to Pernod Ricard, the deal will allow it to promote sustainable growth and fully capitalise on premiumization trends.
The deal, as per Pernod Ricard, enhances the company’s portfolio in India, allowing it to capitalise on premiumization trends and foster steady, sustainable growth. India is a strategic priority for Pernod Ricard as its second-largest market, and this reorganisation enhances the capacity to leverage the nation’s solid macroeconomic foundation and long-term prospects.
It is anticipated that the purchase will instantly and significantly increase Pernod Ricard India’s operating profit and net sales growth rate after it closes.
As an online shopper, Myntra is the go-to app for most people who want fashion-forward clothes at reasonable rates. However, this Indian eCommerce company is not only known for its variety of products but also for its innovative marketing strategies. But why is Myntra one of the top eCommerce names for fashion? It’s diverse segmentation and product range!
Myntra has been giving access to a number of brands for years now, be it Adidas, Biba, Mango, and so on. The ease with which an array of goods could be obtained at one place has resulted in Myntra turning into a hub for the style-conscious population of this nation.
But what sets Myntra apart from its other competitors in the crowded eCommerce space? How does this online retail brand bring in and retain its loyal clients? Let’s jump into Myntra’s marketing strategy to understand its secret to success.
Myntra Founders (Ashutosh Lawania, Mukesh Bansal, and Vineet Saxena)
Myntra was founded in 2007 as a B2B marketplace to buy personalized gifts by Ashutosh Lawania, Mukesh Bansal, and Vineet Saxena. In 2010, the company changed its focus to selling branded garments online, and it partnered with top brands to provide the newest and trendiest products online.
With over 50000+ domestic and international brand products available online, Myntra now provides high-end lifestyle products as well. It has evolved into an online fashion hub that ships to more than 27000 areas across India.
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Fun Fact: In 2017, Myntra collaborated with the Ministry of Textiles and launched an online campaign to promote the handloom sector in India.
To understand Myntra’s marketing strategy, one needs to first know what it caters to. Myntra targets fashion-conscious people who wish for trendy and affordable clothing. The target audience is mainly of the age group 18-35 years with an increased emphasis on the 21-34 years category. The target audience is typically young, fashion-forward individuals who are comfortable with online shopping. This includes students, office individuals, and homemakers who want to shop online rather than going from store to store.
Their focus is on urban men and women, who are looking out for trendy clothing at inexpensive rates but do not like to be limited by their own time constraints of having to visit the individual stores themselves. It is because of their varied kinds that Myntra has experienced successful sales. The easy interface, along with a massive collection of fashionable products, makes Myntra available to fashion-forward enthusiasts for affordable clothing online.
Fashion lovers choose Myntra because of its diverse marketing strategies used to reach out to them. With the effort to bring the best-updated styles to customers, let’s take a look at the 4Ps of Myntra’s Marketing:
Myntra Marketing Mix
Myntra Product Strategy
Myntra aims to be a one-stop shop for all fashionistas as it offers a diversified wardrobe for all ages, including clothing, accessories, and footwear. From ethnic wear to Western wear, Myntra has everything. Furthermore, Myntra also has a home decor section, which has rugs, bedding, and curtains. You can even buy beauty and personal care products, such as makeup, skincare, and fragrances, from Myntra.
But Myntra’s diversity does not end there – the company also has some of its own private brand labels such as HRX, Mast & Harbour, and Roadster. The eCommerce platform also has 25+ iconic international brands with more than 10000+ unique fashion styles.
Myntra Pricing Strategy
Myntra’s price range can be cost-based, competitor-based, or value-based, depending on the product and target market range. Again, the price ranges from affordable to expensive based on the type of product.
But the savings do not stop there. Buyers can get substantial discounts on their desired products because the eCommerce brand runs promotional offers regularly. You can also avail yourself of their loyalty programs, such as Myntra Inside Plus or Myntra Insider, where customers can access exclusive premium privileges and discounts.
Myntra Placement Strategy
The Myntra eCommerce platform intends to make clothes accessible to everyone with its place-mix marketing strategy.
Website and Mobile Platform: The website and mobile application of the platform allow users to browse and purchase high-end clothing, accessories, and shoes from recognized Indian and International brands right from their homes. In the last couple of years, Myntra has shown how much it cares about its customers. Their commitment to personalization can be seen over the entire platform, from the option to try on clothes to purchasing from the Insider program.
Also, Myntra offers multiple delivery and return policies for convenient shopping experiences. The Myntra app, with a 4.2 rating and over 100 million downloads on the Google Play Store, is a sure hit with shoppers. Its mobile marketing strategy has experienced a 40% growth in sales, improved customer loyalty, and increased brand awareness.
Myntra Promotion Strategy
Myntra has one of the most effective marketing strategies as the platform believes in cross-channel marketing. By using several digital and offline strategies, the platform presents itself at the forefront of its customers’ minds.
Myntra is a leading fashion eCommerce company with numerous effective marketing strategies that assist in establishing a strong brand in touch with its target audience. These strategies play a pivotal role in increasing customer loyalty, driving customer acquisition, and improving user engagement. Some of the most prominent marketing strategies of Myntra include:
Personalization of User Experience
Personalization of User Experience is one of the most critical marketing strategies that Myntra uses. With the help of Artificial Intelligence and Machine Learning, Myntra is providing customers with recommendations to make shopping better for them. These can be based on multiple factors such as browser history, preferences, and purchase behavior. But this personalization is not only for product recommendations. It also expands to personalized notifications, such as price drop alerts or restocking items over which customers have shown interest. This level of personalization makes the customer feel valued and gives them a sense of exclusivity.
Social Media Engagement and Influencer Marketing
Social Media Engagement and Influencer Marketing | Myntra Marketing Strategy
Myntra not only personalizes its user experience but also connects with them via multiple social media platforms such as Facebook and Instagram. With interactive ads, multiple discounts, and a strong online community, Myntra uses its social media followers to highlight its latest trends and connect with customers in real time.
Again, while directly engaging with customers, Myntra also leverages the use of influencer marketing. By collaborating with A-list celebrities, fashion bloggers, and up-and-coming content creators, Myntra helps generate a buzz around their products. These brand ambassadors highlight Myntra’s fashion trends to amplify the brand’s message.
One of the most successful projects that Myntra has done so far in influencer marketing is called “Myntra Fashion Superstar,” with superstars like Sushmita Sen, Manish Malhotra, Sonakshi Sinha, Mallika Dua, and Shaleena Nathani. Through this strategy, the eCommerce portal reaches out to newer markets while building credibility through influencer marketers.
Artificial Intelligence and Machine Learning
Artificial Intelligence and Machine Learning play a very important role in Myntra’s marketing strategy. AI and ML algorithms help push personalized recommendations. By analyzing large amounts of data, including purchase history and customer preferences, Myntra provides customized product suggestions, which in turn increases the chance of repeat purchases. This marketing strategy is one of the biggest reasons why Myntra stands out from the other hundreds of eCommerce apps.
Affiliate Marketing of Myntra
Myntra has a brilliant affiliate marketing program that helps advertise its products. This initiative helps promote awareness and enablesfashion bloggers and affiliates to boast about its goods and services. For each sale they provide, affiliates get a commission based on the pay-per-sale method. This approach is a win-win for not only Myntra to sell its products but also to affiliates who are paid more for their work.
Sponsorships and Partnerships
Myntra uses several marketing strategies that allow it to keep regular customers engaged and attract new ones. Whether it is the loyalty program for its customers or sponsoring the Chennai Super Kings, it always looks for new ways and better ways to connect with its audiences.
Myntra Digital Marketing Strategy
Content Marketing
Myntra has its very own blog section that covers a wide range of fashion-related topics. This section has both original content as well as curated content from multiple sources that appeal to its diverse audience. New blogs are posted multiple times a week to ensure that the audience remains updated with the latest trends. Also, the platform shares its blogs on its social media platforms to make sure that its audience is always informed about the latest content additions. This strategy helps bring Myntra to the forefront of its customers as an expert and reliable source of fashion.
Social Media Marketing
The eCommerce platform is a strong contender when it comes to maintaining an active presence on social media platforms. On platforms such as Instagram, Facebook, and Twitter, the eCommerce giant shares links, photos, and even runs ads to promote their latest products and announce new sales and discounts. Myntra also has a strong hashtag game with multiple campaigns, such as #MyntraxHRX #Fitness campaign,, where customers were encouraged to shop from HRX fitness gear at discounted rates.
Search Engine Optimization Strategy
The team at Myntra understands that building awareness for their products means having a comprehensive marketing strategy. This is why they have perfected their SEO game by using keywords to outrank their competitors on multiple search engines. By optimizing their content and ensuring thorough use of keywords across their website, Myntra is fine-tuning its SEO game every day to make it easier for its customers to find their goods.
Myntra uses multiple techniques such as social signals, backlinks, and reviews to help improve website credibility and authority. In 2023, these strategies helped Myntra gain over 71.48 million users who spent an average of 12-15 minutes on the page.
Paid Advertising
Myntra is on the lookout to conquer the advertising world with its bilingual efforts. This means that its products are available to everyone, from the peaceful villages in Bengal to the bustling life in Mumbai. But the eCommerce giant is not one to rely only on traditional advertising methods. It also focuses on sponsored ads on websites such as Facebook, Instagram, and Google Ads, as well.
To ensure that their ads deliver the message perfectly, they employ multiple strategies such as pay-per-click, retargeting, display ads, and ad extensions.
Email Marketing
Not to be left out in the email marketing strategy, Myntra always stays connected with its customers, even via email. It helps them to not only remain fresh in the minds of their customers but also provide them with the latest in discounts and sales. It also runs campaigns to encourage customers to complete their purchases. The eCommerce platform also sends out regular newsletters and offers customers the latest in upcoming sales, product launches, and exclusive discounts.
Marketing campaigns play a very important role in Myntra’s digital marketing game. With its eye-catching visuals and star-studded brand endorsers, these campaigns generally spark widespread interest that not only improves visibility but also results in millions in sales.
In 2019, Myntra launched its latest social media campaign, #Beunskippable, which urged its customers to ‘Style up, Move up’. Their strategy was to target the younger audiences to stand out from amongst the crowd and get recognised. Two men’s and women’s 30-second ads showcase how fashion can have a lasting impression on people and the opportunities it provides. The campaign was launched in Bengali, Hindi, Kannada, Tamil, and Telugu.
EROS
Myntra’s End of Reason sale | Marketing Strategy of Myntra
Myntra’s End of Reason sale saw collaborations with multiple actors such as Hrithik Roshan and Kiara Advani to promote sales. It helped create a buzz among new and regular customers as both actors have a positive influence. The sale includes top fashion brands and in-house labels as well. The 2019 sale had over 3.3 million products sold in just Day 1.
In 2022, Myntra launched its multichannel marketing effort to connect with its 250 million customers. Some of the actors associated with this fashion carnival were Hrithik Roshan, Siddhant Chaturvedi, and Kiara Advani. For the commercial video, Myntra merged its medley to showcase the occasion while also launching two master films featuring all three actors. Through the flick, Kiara can be seen wearing casual, western, and ethnic clothes, Siddhant in comfy casual wear, and Hrithik in trendy sports attire.
‘Be Extraordinary Every Day’
Myntra’s “Be Extraordinary Every Day” campaign
Myntra’s “Be Extraordinary Every Day” campaign, launched in 2023, highlights how fashion can change everyday lives. It highlights how normal people can change their ordinary moments into extraordinary ones with fashion. Bringing together big names such as Ranbir Kapoor, Kiara Advani, Tamannaah Bhatia, and Vijay Deverakonda, the campaign highlights Myntra’s large range of trends from both international and domestic brands.
Big Fashion Festival
Myntra’s Big Fashion Festival Campaign | Marketing Strategy of Myntra
Myntra’s Big Fashion Festival highlights the 3X offer and features big Bollywood stars like Shah Rukh Khan, Karan Johar, and Kiara. The campaign premise is that Karan Johar tries to convince SRK and Kiara to do the campaign, as it will remove all attention from his fashion sense. The campaign was showcased across TV, OTT, and digital channels to increase its reach.
Myntra’s marketing strategy has a lot to teach us. Customers love the eCommerce platform as it brings both local and foreign fashion right to their fingertips. Its marketing ideology is that everyone can wear fashion. With its omnichannel marketing strategies that have multiple promotional tools such as email, social media, influencer collaborations, and more, Myntra has amassed a large fan base. Its marketing strategy is a perfect example for any company trying to compete in the highly competitive world of online fashion.
FAQ
Who is the target audience of Myntra?
Myntra targets fashion-conscious individuals aged 18–35, primarily urban millennials and Gen Z, seeking trendy, affordable clothing and accessories.
What is the social media strategy of Myntra?
Myntra’s social media strategy emphasizes influencer collaborations, visual storytelling, and engagement with millennials and Gen Z on platforms like Instagram and Facebook.
Who is the brand ambassador of Myntra?
Myntra’s current brand ambassador is Shah Rukh Khan.
Mumbai, 24th July 2025 – Bharatsure, one of India’s leading Insurtech companies offering Infrastructure as a Service (IaaS) solutions has raised INR 6 Crores from Inflection Point Ventures (IPV) and other investors including Capital A and Atrium Angels.
Bharatsure is pioneering transformation in India’s insurtech landscape, unlocking vast market potential while advancing health security and insurance penetration. As an Infra-as-a-Service (IaaS) Insurtech, Bharatsure empowers ecosystem partners with seamless group and embedded insurance distribution solutions.
Bharatsure has doubled its revenues in FY25 breaking even at CM3 and is gradually progressing toward EBITDA profitability by the end of this year. With a clear growth trajectory, Bharatsure has set ambitious revenue milestones, targeting INR 100 Cr by FY28 and INR 1000 Cr by FY34, reflecting its bold vision and long-term scalability in the market.
Anuj Parekh and Sanil Basutkar are the co-founders of Bharatsure. Anuj, a CA and IIM-Bangalore alumnus, brings deep expertise in finance and scaling ventures, while Sanil, a CA and an ISB alumnus, employs his fintech background to drive product innovation and distribution.
Coinciding with the fundraise, Bharatsure announced a new partnership with Battery Smart, India’s largest battery-swapping network for electric two- and three-wheelers, to launch natural calamity insurance exclusively for its station partners. The initiative offers protection against events such as fires, floods, earthquakes, and storms alongside personal accident coverages to safeguard individual livelihoods.
Mitesh Shah, Co-founder, IPV says, “As India moves towards a greener and sustainable future with the widespread adoption of EVs, and the infrastructure that supports it, it is time that we adapt our insurance frameworks to suit the changing needs. Bharatsure’s futuristic mindset and farsight offers financial protection and peace of mind in the face of unexpected events. In a world that doesn’t always go according to plan, insurance doesn’t just offer protection, it also carries the burden of social responsibility.”
Anuj Parekh, Co-Founder & CEO of Bharatsure, added: “These station partners play a frontline role in advancing sustainable mobility, and we’re proud to design coverage that genuinely addresses their needs. The funding allows us to further develop our infrastructure too ”
With over 1,500 stations and 70,000+ drivers across 50+ cities, Battery Smart’s station partners form the backbone of India’s growing EV infrastructure. This insurance plan ensures partners are equipped with financial protection to overcome unforeseen disruptions while continuing to power the country’s EV transition.
“Our station partners are at the heart of our operations,” said Ms. Sumi Jain, AVP – Network Strategy and Operations, Battery Smart. “This insurance partnership is not just about protecting assets, it’s about empowering the individuals who are driving India’s EV revolution. Together with Bharatsure, we are fortifying the backbone of our network.”
As EV adoption picks up pace in India particularly across two- and three-wheelers, battery swapping stations are emerging as a critical part of the ecosystem. To strengthen safety for its partners, this insurance initiative complements Battery Smart’s existing safety framework, which includes a 24×7 support helpline, in-app issue reporting, mandatory onboarding training and ongoing awareness campaigns.
About Battery Smart:
Battery Smart is India’s largest and fastest-growing battery-swapping network for electric two and three-wheelers. The company was co-founded by IIT-Kanpur graduates Pulkit Khurana and Siddharth Sikka in 2019 – to make EV adoption simple, economical, and accessible through a unique partner-led model. Battery Smart has completed over 75 million+ battery swaps, set up 1500+ swap stations, and works with over 70,000+ drivers across 50+ cities.
About Bharatsure:
Bharatsure is a leading Insurtech company transforming how businesses and their users access insurance in India. Its Infrastructure-as-a-Service (IaaS) platform enables organizations—ranging from SMEs to large institutions—to offer modular insurance solutions that are scalable, and easy to deploy. Powered by a partner-first distribution model, Bharatsure embeds protection directly into business ecosystems, helping insurance distributors and institutions deliver impactful group covers, employee benefits, and wellness solutions.
About Inflection Point Ventures and Physis Capital:
Inflection Point Ventures (IPV) is an angel investing platform with over 24,000+ CXOs, HNIs,and Professionals to together invest in startups. The firm supports new-age entrepreneurs by providing them with monetary & experiential capital and connecting them with a diverse group of investors. IPV has launched a $50 Mn CAT 2 VC fund, Physis Capital, to invest in Pre-Series A to Series B growth-stage start-ups. The fund has already deployed capital in six startups so far, with a few deals in advanced stages of pipeline.
Mumbai/Chennai/Thiruvanthapuram, 24th July 2025, Kerala-based Semiconductor startup Netrasemi has raised Rs 107 crore in Series A round from Zoho Corporations Ltd & Unicorn India Ventures. Funds raised will be used for accelerating research and development initiatives, expand manufacturing capabilities, enhance marketing efforts to capture larger domestic and global market share, bring four system-on-chip variants with advanced AI and video analytics features into production and address compute platform requirements of original equipment manufactures (OEMs) for surveillance, industrial robotics, and smart infrastructure products.
The company has successfully completed development of two SoC products currently in the tapeout stage targeting TSMC’s 12nm technology node.
Founded in 2020 by Jyothis Indirabhai, Sreejith Varma and Deepa Geetha, Netrasemi is an Indian Edge AI semiconductor technology company building system-on-chips (SOC) to enable the new-age need for optimal computing for smart IoT products. The company is focused on developing system-on-chips (SoCs) that enable optimal computing for smart IoT products, particularly for addressing complex workloads like video processing. The company’s chips are designed to perform advanced AI-based analytics directly on devices, eliminating the need to send data to servers or the cloud. This capability is powered by Netrasemi’s energy-efficient deep-neural AI acceleration core (NPU) and comprehensive portfolio of in-house silicon intellectual properties.
In the last 12 months, the company has completed development of two Edge-AI chips with advanced video capabilities, initiated development of CCTV AI camera chip for Indian market, established partner agreements for evaluation boards and platform development, signed multiple MOUs with global partners for sample release and product R&D and secured interest and requirements from multiple OEMs for platform development using Netrasemi SoCs.
“Supporting the growth of a strong deep-tech ecosystem in India is a key focus for Zoho, and our investment in Netrasemi reflects that ongoing effort. Developing advanced technological capabilities and expertise within the country can drive long-term progress in critical sectors, ultimately contributing to economic resilience and self-reliance. Our interests with Netrasemi also align on the R&D front especially in areas such as Robotics, AI and Edge processing. Through this investment, we are supporting the development of indigenous IP and innovation, paving the way for globally competitive products to be built in India,” says Shailesh Davey, Co-founder and CEO, Zoho Corporation. Zoho Corporation has been promoting rural development with R&D, by creating opportunities for youth to work in technology sector in villages and Tier 2/3 towns, nurturing and developing the local talent. As part of that effort, it recently opened an R&D centre in Kottarakara, Kerala. The company will be collaborating on R&D projects with Netrasemi at this campus.
Commenting on the investment, Anil Joshi, Managing Partner, Unicorn India Ventures says, “The global edge AI market is evolving at a rapid rate with profound transformations and driving demand for specialized energy efficient semiconductor solutions capable of running AI workloads in real time. We believe Netrasemi has opened up new markets and will be leading the next wave of innovation in the semiconductor industry. The company has witnessed remarkable progress with its smart computing and domain specific AI chips and has been growing significantly. The funding will help the company build advanced Edge AI SoC and also scale its services globally.”
Netrasemi plans to double the current workforce from 83 to 166 chip engineering professionals, target diverse applications across surveillance, industrial robotics, smart home devices, smart city infrastructure and retail sectors. Additionally, the company also plans to increase customer and partner engagement activities along with a focus on next generation chips with superior performance and features. Netrasemi is currently in R&D and prototyping stage of their upcoming launches which is expected in early 2026.
Jyothis Indirabhai, Co-founder & CEO, Netrasemi, says, “In the new age of AI-based automation and next-generation smart devices, domain-specific optimization is no longer a nice-to-have feature—it’s a necessity. Netrasemi’s efficient Domain Specific Architecture (DSA) and optimal intellectual property silicon cores enable both performance and energy efficiency needed for real-time on-device, on-premise computing at the edge. Our chips are designed based on various end-customer application requirements and are both power-efficient and cost-effective. Netrasemi chips enable solution players to develop advanced ML and vision application use cases faster and with ease. We not only make advanced System-on-Chips, but own the IP cores that go inside to make them achieve edge-efficient computing.”
Being backed by Zoho, it will help us leverage their rich market knowledge and would help us enter new industry segments through strong R&D collaboration and joint vision. We highly value Unicorn India Ventures reinvestment and their confidence in our progress and growth potential. The aspiration for a semiconductor-based product economy in India and continuous support from institutions like Ministry of Electronics and Information Technology (MeitY) serves as a true catalyst for Netrasemi’s progress in building future-ready Indian semiconductor chips for the world. We are also thankful for the infrastructure and other support received from institutions like TrEST research park, IIM-K, KSUM, he adds.
In the next 12-18 months Netrasemi aims to complete full mask production of all three SoC families and initiate R&D for next-generation ultra-high performance SoC potentially addressing edge-servers and smart NVR compute requirements.
About Zoho Corporation Ltd:
Zoho Corporation is a privately-held, profitable technology company. Founded in 1996, it is headquartered in Chennai, India. Zoho Corporation has more than 18,000 employees globally. It is the parent company of prominent technology brands including ManageEngine, Zoho, TrainerCentral, Qntrl, and Zakya.
About Unicorn India Ventures:
Started in 2016 by Bhaskar Majumdar and Anil Joshi, Unicorn India Ventures is a technology focused early-stage venture fund that invests in emerging and visionary startups. Unicorn India Ventures launched its first fund with a corpus of Rs 100 crore and invested in 17 companies like SmartCoin, Open Bank, Sequretek, Pharmarack, Genrobotics, Clootrack, FutureCure to mention some. The Fund has emerged as the best performing early-stage fund in India with the stellar exits provided by the fund to its LPs.
Fund II is a Rs 300 Cr fund launched in 2020 that has invested in 20 companies so far like Gamerji, Probus, Daalchini, Windo, HiWi. Most of the portfolio is scaling up fast and has had several uprounds.
Unicorn India Ventures is closing its Rs 1000 Cr Fund III. The first close was reached at Rs 225 crore. The Fund is expected to reach its final close this year. With this Fund, UIV aims to build a portfolio of 20 startups that are focused mostly in the deep tech sector that includes semiconductor, space tech, and medical diagnostics apart from SaaS and India digital platforms. Unicorn has already made 14 investments from this fund and includes companies like Netrasami, Qubehealth, Orbitaid, Aurassure amongst others.
About Netrasemi: Netrasemi is a semiconductor technology startup focused on developing system-on-chips (SoCs) that enable optimal computing for smart IoT products, particularly for addressing complex workloads like video processing. The company’s chips are designed to perform advanced AI-based analytics directly on devices, eliminating the need to send data to servers or the cloud. This capability is powered by Netrasemi’s energy-efficient deep-neural AI acceleration core (NPU) and comprehensive portfolio of in-house silicon intellectual properties. The company was founded by a team of technologists with significant global experience in designing complex semiconductor chips as part of Intel, Conexant, Hitachi and multiple renowned semiconductor startups.
Netrasemi has received substantial financial and infrastructure support from the Ministry of Electronics and Information Technology (MeitY) under the Design Linked Incentive (DLI) and Chips to Startup (C2S) semiconductor programs.
Self-employed individuals in India often face unique financial challenges due to their irregular income streams.
However, in recent times, loan apps have emerged as a convenient and accessible option for meeting financial needs.
In this blog post, we will offer valuable insights on the top loan apps for self-employed individuals in India to help you make an informed decision.
Loan Apps for Self-Employed Individuals
Loan apps are online platforms that allow individuals to apply for loans directly from their smartphones or computers.
Unlike traditional lending institutions, loan apps often have simpler eligibility criteria and faster approval processes.
For self-employed individuals, this can be a significant advantage as they may not always meet the stringent requirements of banks.
Key Factors to Consider When Choosing a Loan App
When selecting a loan app, it’s essential to consider the following factors:
Eligibility Criteria: Different apps may have varying income requirements, credit score thresholds, and documentation needs for self-employed individuals. So you must choose based on what you are eligible for.
Loan Amounts and Interest Rates: Compare the maximum loan amounts offered by different apps and carefully review their interest rates to find the most affordable option.
Repayment Terms: Consider the flexibility of repayment terms, including options for early repayment and potential prepayment penalties.
Ease of Application: Look for apps with user-friendly interfaces and minimal documentation requirements to streamline the application process.
Best Loan Apps for Self-Employed Individuals in India
Here are some of the best loan apps available for self-employed individuals in India.
Hero FinCorp – Best Loan Apps for Self-Employed Individuals in India
A trusted lender offering flexible loan solutions for self-employed individuals.
Hero FinCorp offers personal loans designed to meet the needs of self-employed professionals. They have a wide range of loan amounts and flexible repayment options, ensuring financial flexibility for individuals with irregular income streams.
Key Features:
Interest Rates: Competitive rates starting from 1.58% per month
Repayment Tenure: Flexible options from 12 to 60 months
Quick Disbursal: Loans are typically disbursed in 2 days.
Minimal Documentation: Documentation and paperwork are very minimal, depending on the credit score.
IndiaLends – Best Loan Apps for Self-Employed Individuals in India
A comprehensive platform for various financial needs, including personal loans.
IndiaLends offers a lot of loan products, including personal loans, credit cards, and free credit reports. The personal loans provided by them can be a great option to match the financial requirements of self-employed individuals.
Key Features:
Interest Rates: Competitive rates starting from 10.75%
Repayment Tenure: Flexible options from 6 to 60 months
Online Application: Convenient online application process
Free Credit Reports: Access to free credit reports to help you monitor your creditworthiness
CASHe – Best Loan Apps for Self-Employed Individuals in India
A leading fintech platform offering instant personal loans.
CASHe is known for short-term personal loans with quick disbursals and flexible repayment options. This app-based platform is reliable and makes it easy for self-employed individuals to access funds when needed.
Key Features:
Interest Rates: Competitive rates starting from 2.5% per month.
Repayment Tenure: Flexible options from 3 months to 1.5 years.
Instant Approval: Loans are typically approved within a day.
Minimal Documentation: Paperwork is minimal and is available online.
PaySense
App
PaySense
Founded Year
2015
Headquarters
Mumbai
Website
www.gopaysense.com
PaySense – Best Loan Apps for Self-Employed Individuals in India
PaySense provides personal loans with competitive interest rates and a straightforward application process. This loan app is great for self-employed individuals looking for instant cash to apply for loans on the go.
Key Features:
Interest Rates: Competitive rates starting from 1.4% to 2.3% per month.
Repayment Tenure: Flexible options from 3 to 60 months
Online Application: Convenient online application process
Quick Disbursal: Loans are typically disbursed within 24 hours
Buddy Loan
App
Buddy Loan
Founded Year
2018
Headquarters
Bengaluru
Website
www.buddyloan.com
Buddy Loan – Best Loan Apps for Self-Employed Individuals in India
A reliable loan app offering instant approvals and flexible repayment terms.
Buddy Loan provides personal loans with instant approvals and flexible repayment terms. They have highly competitive interest rates making it a great option for self-employed people.
Key Features:
Interest Rates: Competitive rates starting from 11.99%
Repayment Tenure: Flexible options from 6 to 60 months
Instant Approval: Loans are typically approved within minutes
Minimal Documentation: Requires minimal paperwork for a hassle-free application process
Moneyview
App
Moneyview
Founded Year
2014
Headquarters
Bengaluru
Website
www.moneyview.in
Moneyview – Best Loan Apps for Self-Employed Individuals in India
A hassle-free personal loan app with quick disbursals.
Moneyview offers a seamless borrowing experience with a paperless application process and fast loan approvals. Their competitive interest rates and flexible repayment terms make it a popular choice for self-employed individuals.
Key Features:
Interest Rates: Competitive rates start at 10% per annum.
Repayment Tenure: Up to 5 years
Quick Disbursal: Loans are typically disbursed in 24 hours in most cases
Minimal Documentation: The Application process can be done online and is hassle-free.
MoneyTap – Best Loan Apps for Self-Employed Individuals in India
A personalized loan experience with flexible repayment options.
MoneyTap provides customized loan solutions with affordable monthly installments and flexible repayment schedules. They have an attractive feature of paying interest only on what you use. Their personalized approach and transparent loan application process make it a suitable choice for self-employed individuals.
Key Features:
Interest Rates: Competitive rates starting from 1.08% per month
Repayment Tenure: 3 to 36 months
Quick Disbursal: Loans are mostly disbursed within 24-36 hours
Personalized Service: Experienced team to provide personalized financial advice
Finnable – Best Loan Apps for Self-Employed Individuals in India
A user-friendly loan app offering a seamless borrowing experience.
Finnable provides personal loans with a user-friendly interface and a seamless borrowing experience. Their app-based platform makes it easy for self-employed individuals to apply for loans and track their repayments.
Key Features:
Interest Rates: Rates are calculated based on reducing balance method.
Repayment Tenure: Flexible options from 3 to 48 months
Online Application: Convenient 100% digital application process
Quick Disbursal: Loans are typically disbursed within 24 hours
Bajaj Finserv
App
Bajaj Finserv
Founded Year
2007
Headquarters
Pune
Website
www.bajajfinserv.in
Bajaj Finserv – Best Loan Apps for Self-Employed Individuals in India
A trusted financial services provider offering a variety of loan products.
Bajaj Finserv offers a range of loan products, including personal loans, for self-employed individuals. Their experienced team can provide personalized financial advice and assistance.
Key Features:
Interest Rates: Competitive rates from 13% to 32% per annum.
Repayment Tenure: Flexible options from 12 to 63 months
Online Application: Convenient online application process with almost 0 documentation.
Personalized Service: Experienced team to provide personalized financial advice
LazyPay
App
LazyPay
Founded Year
2017
Headquarters
Mumbai
Website
www.lazypay.in
LazyPay – Best Loan Apps for Self-Employed Individuals in India
A digital wallet app offering instant personal loans with 100% digital processing.
LazyPay offers personal loans through its digital wallet app. Their instant approval process and minimal documentation make it a convenient option for self-employed individuals.
Key Features:
Interest Rates: Rates are about 18% per annum.
Repayment Tenure: Flexible options ranging from 3 to 24 months.
Instant Approval: Loans are typically approved within minutes.
Zero paperwork: 100% online documentation and approval process.
KreditBee – Best Loan Apps for Self-Employed Individuals in India
KreditBee is a leading Indian fintech platform that provides instant personal loans to both salaried and self-employed individuals. With loan amounts ranging from INR 1,000 to INR 4 lakhs, it caters to short-term financial needs like shopping, emergencies, or bills. The process is completely digital and paperless, offering quick approval and disbursal through its user-friendly mobile app. It’s especially popular among young professionals looking for fast and flexible credit solutions. It is the best instant loan app for self employed.
Key Features:
Interest Rates: Ranges from 12% to 28.5% per annum, based on credit profile.
Repayment Tenure: Flexible tenures from 6 months to 60 months.
Instant Approval: Loans are approved and disbursed in as little as 10 minutes.
Zero Paperwork: The Entire process is 100% online with no physical documents needed.
mPokket
App
mPokket
Founded Year
2016
Headquarters
Kolkata
Website
www.mpokket.in
mPokket – Best Loan Apps for Self-Employed Individuals in India
mPokket is a popular instant loan app in India, especially designed for students and young professionals. It offers small personal loans with flexible repayment tenures typically ranging from 61 to 120 days. The app provides quick approval and disbursal, often within minutes, making it ideal for urgent financial needs. With a completely paperless and digital process, mPokket ensures a hassle-free borrowing experience without traditional credit checks.
Key Features:
Interest rates: range from 2% to 4% per month (approx. 24%–48% annual).
Repayment tenure: It is flexible, typically 61 to 120 days.
Instant approval: Loans are approved and disbursed within minutes.
The entire process is 100% online with minimal paperwork.
Conclusion
Loan apps have made it easier for self-employed individuals in India to access financial assistance.
By carefully considering the factors mentioned in this blog post and comparing the available options, you can find the best loan app to meet your specific needs and financial goals.
FAQ
Which app gives a personal loan for self-employed individuals?
Here are some of the best apps to get loans for self employed individuals:
Hero FinCorp
IndiaLends
CASHe
PaySense
Buddy Loan
Moneyview
MoneyTap
Finnable
Bajaj Finserv
LazyPay
Can a self-employee get a personal loan?
Yes, self-employed individuals can get personal loans. Lenders evaluate income stability, credit scores, and financial documents like bank statements to assess eligibility.
How do I know if I qualify for a self-employed loan on loan apps in India?
To qualify for a self-employed loan on Indian loan apps, you’ll typically need stable income proof, a good credit score, and documents like bank statements or ITR filings.
Varun Mohan, a first-generation American of Indian origin, has emerged as a powerful force in the AI and developer tools space. From founding the billion-dollar startup Windsurf to now working at Google DeepMind, his journey is marked by growth, innovation, and controversy.
Varun Mohan – Biography
Name
Varun Mohan
Born
1997, Sunnyvale, California, USA
Nationality
American (of Indian origin)
Profession
Former CEO of Windsurf , Present – Google DeepMind
Varun Mohan is the co-founder and former CEO of Windsurf, an AI-powered development tool startup. He was born and raised in Sunnyvale, California, to Indian immigrant parents. A technologist at heart, Mohan built a strong career across leading tech firms before launching Windsurf. In July 2025, he joined Google DeepMind following a high-profile bidding war between tech giants.Early Life and Education
Mohan grew up in Sunnyvale. His parents moved from India to the United States before his birth. He attended The Harker School in San Jose. There, he showed remarkable skill in mathematics and computer science. He took part in Olympiad contests and did well.
He went on to study at the Massachusetts Institute of Technology (MIT). At MIT, he earned both a Bachelor of Science and a Master of Engineering in Electrical Engineering and Computer Science.
During his time at MIT, Mohan focused on operating systems, algorithms, distributed computing and machine learning.
Varun Mohan – Internship Experience
Mohan spent four years as a student intern at top tech companies. In 2016, he interned at Quora. He also worked with LinkedIn, Samsung, Cloudian, and Databricks. These roles gave him solid experience in data systems, machine learning, cloud storage and infrastructure.
Varun Mohan – Early Career
After graduating, Mohan joined Nuro, a company working on autonomous vehicles. He began as a software engineer in early 2018. He rose to lead autonomy infrastructure and later became a Tech Lead Manager by 2020. His work there strengthened his understanding of large-scale software systems.
Varun Mohan – Founding Windsurf
In June 2021, Mohan and MIT colleague Douglas Chen co‑founded a startup first named Codeium. It was later rebranded as Windsurf.
Windsurf set out to build an AI‑powered integrated development environment (IDE) for developers. It focused on creating “Cascade”, a voice‑enabled coding assistant. This tool lets programmers write, test and refine code through natural language prompts.
The platform quickly grew. It attracted more than one million users within months. Windsurf raised about $240–243 million and earned a valuation near $1.25 billion. It became one of the rising stars in AI developer tools.
By mid‑2025, Windsurf drew serious interest from both OpenAI and Google. OpenAI advanced talks to buy the company for a reported $3 billion. Google countered by making a $2.4 billion non‑exclusive licensing deal with Windsurf. The company did not acquire equity or control; instead, Google secured rights to use the AI tech and brought in key staff.
Moved to Google DeepMind
In July 2025, Varun Mohan, co-founder Douglas Chen, and several of Windsurf’s top engineers transitioned to Google DeepMind. Their new role focuses on building AI systems that support coding tasks under DeepMind’s Gemini programme.
Following their exit, Windsurf remained active as a separate company. The firm’s assets, including technology, products, and engineering resources, were acquired by Cognition AI. With this shift, business head Jeff Wang stepped in as interim CEO. The move was backed by prominent investors, including Khosla Ventures and Founders Fund, allowing Windsurf to continue operations under new leadership.
The shift to Google provoked a strong reaction. Critics accused Mohan of abandoning his team and disrupting a potential OpenAI deal. Some called his actions a “betrayal”. Vinod Khosla, a prominent investor, was vocal about his thoughts on the social media platform, X (formerly Twitter). He said Mohan and his co‑founder were “bad examples” and that he “definitely would not work with their founders next time.”
Online commentary was sharp. One critic even called Mohan a “generational villain”. Others accused him of ignoring his team’s future while securing a personal windfall. Defenders noted that Windsurf did find another lifeline through Cognition. Jeff Wang and other executives have kept operations running. But Mohan’s reputation in parts of the tech world has suffered.
Final Thoughts
Varun Mohan has reached the top levels of AI quickly. He built strong technical credentials and a billion‑dollar startup. His move to Google DeepMind came amid fierce industry rivalries. That move brought both praise for his vision and criticism for how it affected his team.
He now leads advanced AI work at DeepMind. His long‑term aim is to change how code is written and tested. At age 28, he remains a major figure in AI infrastructure, though his reputation bears deep scars from recent events.
FAQs
Who is Varun Mohan?
Varun Mohan is a first-generation American entrepreneur and AI expert of Indian origin. He is best known as the co-founder and former CEO of Windsurf, a billion-dollar AI coding startup. He is currently working at Google DeepMind.
What led Varun Mohan to join Google DeepMind?
In July 2025, Varun Mohan joined Google DeepMind after Google made a $2.4 billion licensing deal with Windsurf.
What does Varun Mohan do at Google DeepMind now?
At Google DeepMind, Varun Mohan leads a team working on agentic coding systems—AI tools that can write, debug, and test code with minimal human input.
From Kluisz.ai securing $9.6 million in a standout AI seed round to the Enforcement Directorate filing a FEMA case against Myntra over alleged FDI violations worth INR 1,654 crore, the day saw notable developments across tech, retail, and fintech. On the funding side, Gupshup, iTuring.ai, and others drew strong investor interest. Here’s your quick roundup of the top funding deals and key business news in India for 23rd July 2025.
Daily Indian Startup Funding Digest – 23 July 2025
Company
Funding Amount
Round Type
Lead Investor(s)
Kluisz.ai
$9.6 million (~₹83 cr)
Seed
RTP Global
Gupshup
$60 million+
Equity + Debt
Globespan Capital Partners, EvolutionX Debt Capital
iTuring.ai
$5 million
Series A
Dallas Venture Capital, Mela Ventures
Magma
Not disclosed
Extended Series A
GVFL Ltd
Coluxe
Undisclosed
Friends & Family
—
Inbound Aerospace
$1 million+
Pre-seed
Speciale Invest
Grexa AI
₹15.5 crore (~US $1.85 m)
Seed
Utsav Somani
Veranda Learning
₹357.4 crore
QIP
Institutional Investors via QIP
Kluisz.ai raised $9.6 million seed round
Enterprise-focused Gen‑AI cloud startup Kluisz.ai has secured $9.6 million in its seed round, one of 2025’s largest AI seed raises, led by RTP Global. The round also included participation from Unicorn India Ventures, Blume, Climber Capital, and prominent angels such as Ritesh Agarwal (OYO), Ritesh Malik (Innov8), and Aditya Virwani (Embassy Group).
Gupshup secured $60 million
Conversational‑AI leader Gupshup has raised over $60 million through a mix of equity and debt financing, led by Globespan Capital Partners and EvolutionX Debt Capital. The funds will support its go‑to‑market expansion across India, the Middle East, Latin America, and Africa.
iTuring.ai raised $5 million in Series A funding round
BFSI‑focused machine‑learning platform iTuring.ai has secured $5 million in its Series A round, led by Dallas Venture Capital and Mela Ventures. Previous contributions in the round include SenseAI and Pentathlon Ventures. The funds will boost its zero‑code AI/ML platform rollout in banking, insurance, and financial services.
Magma bags strategic investment
Ahmedabad‑based industrial‑solutions provider Magma has added GVFL Ltd to its Series A extension round, joining initial backers like Capria Ventures, General Catalyst, and Accion Venture Lab. Total capital raised to date exceeds $8 million.
Coluxe closed friends and family funding round
Fine‑jewellery brand Coluxe has closed a friends & family funding round to launch its everyday fine‑jewellery platform featuring lab‑grown diamonds. Investors include founders and angels such as Startup Sherpas, Ajai Chowdhry, Tej Kapoor, and Sairee Chahal.
Inbound Aerospace raised pre-seed round
IIT‑Madras incubated spacetech startup Inbound Aerospace has raised over $1 million in a pre‑seed round led by Speciale Invest, with participation from Piper Serica. The funds will help develop autonomous re‑entry vehicles for microgravity research and in‑orbit manufacturing.
Grexa AI secured INR 15.5 crore in the seed round
Thane‑based marketing‑tech firm Grexa AI, founded by the creators of Testbook, has secured an INR 15.5 crore seed round led by Utsav Somani, with Bharat Founders Fund, DeVC, and angels backing. The startup will use the capital for product innovation and expansion.
Veranda Learning raised INR 357.4 crore via its first QIP
Edtech player Veranda Learning Solutions Ltd has raised INR 357.4 crore via its maiden Qualified Institutional Placement (QIP), allotting 1.58 crore shares at INR 225.20 each. The capital will be employed to pay down debt (including the Ascertis credit facility) and drive vertical growth. Systematix Corporate Services acted as the sole book‑running lead manager.
Key News Highlights for 23 July 2025
ED launches FEMA case against Myntra
The Enforcement Directorate (ED) has initiated a case under Section 16(3) of FEMA against Myntra Designs Pvt Ltd, its associates, and directors, alleging INR 1,654.35 crore of FDI violations. The probe found that Myntra routed 100% of its sales through its affiliate Vector E‑Commerce Pvt Ltd via “wholesale cash & carry” channels—exceeding the 25% related‑party cap—thus flouting FDI norms. Myntra has stated that it “has not received the complaint” and will fully cooperate.
Good Glamm Group to be split brand‑wise
The Good Glamm Group is being dismantled into separate brand entities after lenders enforced charges against individual brands, ending its unified “house of brands” model. CEO Darpan Sanghvi confirmed on LinkedIn that, following failed refinancing and partial sale efforts, each brand will now be sold independently under separate ownership.
PhonePe and SBI launch co‑branded credit cards
PhonePe has partnered with SBI Card to launch two new co‑branded credit cards-SELECT BLACK and PURPLE, on RuPay and Visa networks. The SELECT BLACK version offers up to 10% reward points on PhonePe app spends (up to INR 2,000 per month) and 5% on other online purchases; both variants support UPI integration, tokenisation, and lounge access.
TCS confirms no withdrawal of offers, only delayed onboarding
Tata Consultancy Services (TCS) has clarified that it has not revoked any job offers, despite a pause in onboarding around 600 experienced lateral hires. The company attributed delays to typical workforce planning adjustments and did not offer cancellations. Affected candidates had already resigned elsewhere and voiced concerns via the Nascent Information Technology Employees Senate (NITES) with the Ministry of Labour.
Since the new policy’s draft would be subject to public input, which is anticipated to take time, the Delhi government has reportedly prolonged the present electric vehicle regulation until March 31, 2026, or until a revised version is announced.
According to a PTI report, the decision was made 22 July at a cabinet meeting at the Delhi secretariat, which was chaired by Chief Minister Rekha Gupta. Prior to implementing the revised policy, Delhi Transport Minister Pankaj Kumar Singh emphasised the necessity of “broader dialogue.”
Why the Policy Extension Was Needed?
According to Sing, the extension will allow the transport department to perform thorough talks with all parties involved, including the general public, business executives, academics, environmental organisations, and both public and private institutions.
He added that the main topics of these talks will include improving EV charging infrastructure, evaluating current subsidies and incentives, putting in place reliable systems for disposing of batteries and e-waste, and precisely defining the responsibilities of the public and private sectors in Delhi’s developing EV ecosystem.
What the New EV Policy Aims to Address?
By setting up battery collection facilities and a network of charging and swappable battery stations, the new strategy also seeks to develop an all-encompassing ecosystem for electric vehicles. Three months were added to the policy’s deadline in April, which was originally set to expire on January 1, 2025.
Manjinder Singh Sirsa, the environment minister for Delhi, stated in April that 20,000 new jobs are anticipated to be created by the second phase of the city’s EV policy. These positions are expected to cover a range of responsibilities within the EV ecosystem, from supervising battery recycling procedures to maintaining charging stations.
Sirsa’s remarks are in line with the Delhi government’s overarching objectives to encourage EV use and lessen traffic pollution in the city.
Key Incentives Under the EV Policy
A possible ban on new petrol car registrations in the city is anticipated by the new Delhi EV policy, which is now pending Centre approval. Its main goal is to switch to all electric mobility by banning fossil fuel vehicles. Additionally, it requires public transportation fleets to be electrified and suggests installing 13,200 public charging stations.
The capital also intends to provide a purchase subsidy of up to INR 30,000 for EV two-wheeler purchases under this program. The Delhi government implemented the current EV policy in August 2020 in an effort to curb the city’s escalating air pollution and promote EV usage.
By 2024, the plan aimed to have one EV for every four cars sold in Delhi. According to Vahan data, 1.75 lakh EVs of all vehicle kinds were registered in June, an increase of more than 20% year over year.
