The operator-led, celebrity-anchored skincare brand is rewriting the rules of the game.
Kriti Sanon & PEP Brands’ HYPHEN marks its second anniversary on a celebratory note, as it achieves an ARR of INR 400 crore gross in just 2 years.
The brand has successfully turned its first-time buyers into a 60% repeat rate.
It now serves over 19,000 pin codes, and its consumer base has grown 4X, from 1 million last year to 4 million this year alone.
When most celebrity brands find it daunting to sustain beyond the initial launch buzz, HYPHEN has done the unthinkable by hitting the Annual Recurring Revenue of INR 400 crore gross within just two years of launch. Marking its second anniversary, the operator-led, celebrity-anchored brand has achieved a remarkable feat, adding INR 300 crore in gross over the past 12 months alone. After crossing INR 100 crore gross in its very first year, the brand has now tripled its growth in year two, reaching a total of INR 400 crore gross, a rare milestone in the Indian D2C beauty space.
This isn’t just a moment for celebration for HYPHEN but a case study in building a sustainable, consumer-first brand in one of the most competitive categories in India. Founded by the company behind mCaffeine, Pep Brands, and actor-entrepreneur Kriti Sanon, HYPHEN stands at the unique intersection of operator-led execution and celebrity-backed influence.
“When we launched mCaffeine, there were 9,800 brands in India. By the time we started HYPHEN, that number had exploded to 71,000. Today’s landscape is cluttered, where you need more than just a good product. You need to understand the consumer, create a category and choose the correct sales channel, alongside a sharp product strategy with data-driven execution,” said Tarun Sharma, Co-founder & CEO, HYPHEN.
HYPHEN scaled rapidly by following mCaffeine’s proven playbook, and the three Cs ideology: Consumer, Category and Channel. Further, it is rooted in a deep understanding of consumer behaviour, rigorous R&D and a 6 Ps approach – Proposition, Product, Packaging, Pricing, Platform and Promotions. The brand also leveraged Pep Brand’s already existing strong backend systems in e-commerce and quick-commerce and ready R&D infrastructure – making them very integral parts of its growth strategies.
From the start, HYPHEN was built to be different. Born out of a market gap – the need to “hyphenate” the power of nature with the potency of science, it is a performance-first, concern-based skincare brand that co-creates with its consumers. Every formulation – right from ingredients to textures – is created based entirely on real consumer needs and feedback, not trend-chasing. Alongside this, the brand has always focused on category-first innovations. This has resulted in a product portfolio with over 4/5 average ratings across all platforms, and a 60% repeat purchase rate. The brand now serves over 19,000 pin codes, and its consumer base has grown 4X, from 1 million last year to 4 million this year alone.
“Operations and supply chain have always been a challenge. However, we have adapted and evolved alongside the exponential love from our consumers. In fact, the goal was to cross 500 Cr in 2027, and with this milestone, we are definitely ahead of our targets. Looking forward, our focus is on driving steady growth and building a stronger presence in categories we are still nascent in like facewash. Sharma added.
While celebrities often give a meaningful launch velocity and top-of-the-mind awareness, brands like HYPHEN have proved that when a celebrity’s personal brand aligns with consumer demand, it’s a recipe for a thriving business. Unlike traditional celebrity brands, Kriti Sanon plays a core executive role. She is deeply involved in product development, customer experience, feedback loops, and day-to-day operations. She speaks to 40-50 customers every month to understand their needs, preferences, and pain points, influencing product and brand decisions directly. She is not just the face but the backbone.
One of HYPHEN’s hero products, the lip balm, gained significant traction in the past year. This was not just because of clever marketing, but because Kriti’s personal use at major events like IIFA organically built belief among its consumers.
Kriti Sanon, Co-founder & Chief Customer Officer (CCO), said, “The past two years have been nothing short of incredible. Building HYPHEN from scratch has been one of the most personal and fulfilling journeys of my life. Watching it grow from an idea into a brand that so many of the consumers now trust and love – still feels surreal. I am so grateful to every single person who has believed in us and has chosen to HYPHEN us in their lives! This is only the beginning, where we continue to hyphen skincare with innovation and grow alongside a community that makes it all so worth it. Happy 2 years to us!”
HYPHEN’s success proves that star power can translate into long-term value but only when backed by solid fundamentals of strategy, execution and authenticity. It’s not hype; it’s hyphenated – where a strong operator, data-driven insight and brand aligning with the celebrity’s identity are non-negotiable.
About HYPHEN
HYPHEN, an operator-led, celebrity-anchored high-performance skincare brand that transcends the ordinary and redefines the essence of skincare, was co-founded by the brilliant team at PEP Brands, the parent company of mCaffeine, and celebrity entrepreneur Kriti Sanon. Recognising the need for an uncomplicated skincare regime, HYPHEN was born with the core purpose of providing simplified and realistic skincare solutions. It aims to make skincare journeys effortless, achievable, and affordable for everyone. By combining multiple benefits in a single multi-purpose product, this innovative Indian skincare brand seamlessly merges the power of nature with the potency of science. It is dedicated to shattering the complexities and challenges surrounding daily skincare rituals. It is available in 19000 pin codes.
GitHub Spark is Microsoft’s most recent venture into AI-powered software development. This new platform has the potential to completely change the way people develop apps. Spark is a comprehensive tool that enables anyone to create intelligent, full-stack apps using natural language, visual aids, or conventional code.
What Is GitHub Spark? Microsoft’s Next-Gen AI App Builder?
It was formally launched under the reputable GitHub banner. Indeed, it is compatible with the current Copilot plan, GitHub configuration, and even Visual Studio Code. GitHub Spark streamlines contemporary web development. Manual server configuration, SDK installation, and AI model management are not required.
Spark will scaffold out the user’s program, including both frontend and backend components, allowing the user to simply specify what he wants to create, such as a recipe app that can adjust to allergies or a budget tracker that integrates with Google Sheets.
Key Features of GitHub Spark: Natural Language to Full-Stack Code
Microsoft stated in a blog post that users’s apps run on an integrated, GitHub-hosted runtime and that it supports well-known frameworks like TypeScript and React. One can go from prototype to production more quickly than ever before thanks to built-in AI inference, one-click deployment, and instant previews. Leading AI models such as Claude Sonnet 4 power Spark’s internal workings, while more LLMs from OpenAI, Meta, DeepSeek, and xAI are optionally supported.
This implies that Spark will produce completely functioning code if you can explain functionality in simple terms, such as “build me a restaurant finder that adapts to my cuisine preferences.” There is no need to wrangle API keys. Behind the scenes, Spark manages model selection, authentication, and deployment through the well-known GitHub interface.
How GitHub Spark Works with Copilot and VS Code?
Spark can be used by users who are not developers, but if they are, there is a lot of functionality available. While experienced developers can delve deeply into the code using the Spark editor, GitHub Codespaces, or VS Code, beginners can rely solely on drag-and-drop tools and simple English prompts.
Additionally, GitHub Copilot integrates well, providing a coding agent for more complex processes, code completions, and suggestions. Spark is perfect for internal tools, personal side projects, and even full-fledged SaaS apps because of its dual-mode architecture.
No Free Subscription
The user will receive a monthly Spark message quota, unlimited manual edits, and support for many apps at once, depending on his GitHub Copilot plan. The runtime includes compute, storage, hosting, and AI inference.
Users who choose to exceed the stated limits will soon have the option to pay as they go. Because of this, Spark is an AI-first development environment right out of the box, not merely an editor or a tool for prototyping. GitHub is already used by more than 150 million developers, and Spark is made to be at the heart of this ecosystem.
It’s Microsoft’s response to the increasing need for scalable, intelligent app development free from steep learning curves and infrastructure issues.
Alphabet Inc. CEO Sundar Pichai has officially become a billionaire, which is an uncommon rise for a non-founder in the computer industry. Pichai’s current net worth of $1.1 billion, as determined by the Bloomberg Billionaires Index, was solely derived from his work as a professional CEO rather than from founding equity.
Sundar Pichai’s Billionaire Status: A Rare Tech Feat
The milestone highlights the extent of Alphabet’s transition under Pichai’s leadership, as reported by Bloomberg this week. The company’s market worth has increased by more than $1 trillion in the last ten years, and since 2023, it has given stockholders a 120% return. Right now, Alphabet’s stock is at its highest point ever.
The majority of tech billionaires, such as Jensen Huang of Nvidia and Mark Zuckerberg of Meta, amassed riches by owning sizable shares in the businesses they co-founded, but Pichai’s path was very different. According to Bloomberg, Pichai owns only 0.02% of Alphabet’s stock, which is worth about $440 million. His salary, cash bonuses, and share grants from his 20 years with the company have accounted for the majority of his wealth.
From Madurai to Mountain View: Pichai’s Inspiring Journey
Pichai’s ascent has long been hailed as a classic immigrant success story. He was born in Madurai, Tamil Nadu, India, and grew up in a small two-room flat. He joined Google in 2004 and oversaw some of the company’s most important products, such as Android, which currently powers the majority of smartphones worldwide, and Google Chrome, the most popular web browser in the world.
After Google’s organisational reorganisation in 2015, Pichai was named CEO of both Google and Alphabet, the newly formed parent company. He has now been the company’s CEO for ten years, making him the longest-serving boss in its history. Alphabet has expanded under Pichai’s leadership from a firm with $75 billion in overall revenue in 2015 to one with divisions like YouTube and Google Cloud that generate a combined $110 billion in revenue annually.
The business has branched out into areas that have come to define the innovation frontier in recent years, including hardware, cloud infrastructure, artificial intelligence, and quantum computing.
Cash, Not Stock: The Uncommon Wealth Structure
Pichai became a billionaire without starting the business, which is uncommon in Silicon Valley’s wealth hierarchy. Pichai’s wealth is disproportionately concentrated in cash earnings and deferred incentives, whereas CEOs typically own millions in stock options that vest over time.
Reactions from the Tech World
He differs from peers whose net worth is primarily trapped in company shares because of that structure. Social media instantly became buzzing with news of Pichai’s financial milestone, with industry experts and tech leaders highlighting the unusualness of his journey.
In an uncommon public acknowledgement between two of the most well-known names in the world of technology, Elon Musk, the CEO of SpaceX and Tesla, wrote on X (previously Twitter) that Pichai’s ten-year tenure was “impressive.”
Regarding his status as a billionaire, Pichai has refrained from making any public remarks. He has a history of avoiding personal praise in favour of concentrating on the company’s long-term goals, team, and goods. Nevertheless, the incident is noteworthy for its reflection on contemporary corporate leadership.
Alphabet is stronger than ever after Pichai guided the firm through a number of challenging situations, such as antitrust investigations, employee activism, pandemic-related uncertainties, and a fiercely competitive AI arms race. Alphabet is one of the most valuable firms in the world, with a market capitalisation of well over $2 trillion.
Alphabet had consistent growth in its cloud business earlier this year, ramped up its Gemini AI platform to compete with Microsoft-backed OpenAI, and inked a $2.1 billion deal to acquire cybersecurity startup Mandiant.
For nearly a century, the name Bentley has been associated with unmatched performance and exquisite craftsmanship in the automotive sector. The company was established on July 10, 1919, by the visionary W.O. Bentley, and it has made an enduring impression on the luxury automobile industry. When you catch sight of the iconic “Big B” emblem, you know you’re in the presence of automotive greatness.
The letter B is entwined with two regal flying wings in the Bentley logo, which perfectly captures the brand’s core values of speed and elegance. Their cars are renowned for their meticulously crafted interiors, where no detail is overlooked. Each piece of wood used in the cabin is sourced from a specific tree to ensure a uniform and stunning pattern. The sumptuous leather adorning the seats and panels is of the highest quality, providing an unparalleled sensory experience.
Bentley has released outstanding models over the years that have won the hearts of enthusiasts all over the world. The Arnage, the Azure, and the Continental are just a few examples of their previous masterpieces. The Continental GT, a car that has even found a place in the prestigious Dubai police fleet, is among the iconic vehicles in their lineup today, along with the Mulsanne, Flying Spur sedan, Bentayga SUV, and many others.
With a focus on excellence, Bentley has achieved remarkable success in the market. Global sales figures have soared, with revenues exceeding two billion euros in 2016 and climbing to just under 3.38 billion euros in the 2022 fiscal year. Bentley, though a wholly owned subsidiary of the German Volkswagen AG, has maintained its manufacturing base in Great Britain, preserving its rich heritage. In January 2022, Bentley proudly joined Volkswagen’s Premium brand group under the Audi Group, strengthening its position as a global powerhouse.
Bentley’s Worldwide Vehicle Deliveries from FY 2013 to FY 2024
Behind Bentley’s triumph lies a meticulous and innovative marketing strategy. The brand’s commitment to handcrafted luxury and superior performance has resonated with discerning customers seeking the ultimate automotive experience. By blending traditional craftsmanship with cutting-edge technology, Bentley has managed to capture a significant market share and establish itself as a benchmark for luxury and refinement.
Bentley’s target audience comprises affluent individuals seeking the pinnacle of luxury and performance. This exclusive demographic includes high-income individuals who appreciate craftsmanship, attention to detail, and a seamless blend of power and elegance. Geographically, Bentley focuses on key luxury markets in North America, Europe, the Middle East, and Asia. The brand appeals to entrepreneurs, business executives, and celebrities who desire a vehicle that reflects their success and sophistication. Bentley’s target audience values the brand’s heritage, its commitment to handcrafted excellence, and its ability to marry tradition with modernity.
Bentley has not only captured hearts with its exquisite craftsmanship and performance but has also mastered the art of effective marketing. A successful marketing strategy requires a well-balanced and comprehensive marketing mix, and Bentley exemplifies this with finesse.
Product
Bentley cars are meticulously designed and crafted to perfection, embodying a harmonious blend of power, elegance, and timeless beauty. The brand’s commitment to using only the finest materials and employing traditional handcrafted techniques sets it apart from competitors. Each Bentley model represents the pinnacle of automotive engineering and is a testament to the brand’s relentless pursuit of excellence.
Bentley Flying Spur Azure
Price
Bentley’s pricing strategy reflects the exclusivity and prestige associated with the brand. The price tags attached to Bentley cars are a reflection of the craftsmanship, luxury, and performance they offer. Bentley positions itself as a high-end luxury brand, catering to an affluent clientele that values exceptional quality and is willing to invest in a truly extraordinary driving experience. The premium pricing strategy not only maintains the brand’s exclusivity but also ensures that Bentley remains synonymous with luxury and opulence.
Place
To ensure accessibility to its target market, Bentley strategically places its dealerships in key luxury markets around the world. The brand’s distribution network spans across continents, enabling potential customers to experience the Bentley brand firsthand. Bentley’s showrooms exude elegance and provide an immersive environment where customers can explore the craftsmanship, customization options, and cutting-edge technology that define the brand.
Promotion
Bentley’s promotional efforts are carefully curated to evoke desire and create a sense of aspiration among its target audience. The brand leverages a multi-faceted approach, utilizing traditional advertising, strategic partnerships, and digital platforms to reach potential customers. Bentley’s marketing campaigns are characterized by sophistication, elegance, and a celebration of automotive craftsmanship. They often feature collaborations with renowned artists, designers, and celebrities, further enhancing the brand’s allure and captivating the imaginations of consumers.
Bentley’s marketing mix serves as a blueprint for success in the luxury automotive industry. Bentley has established itself as a symbol of automotive excellence, capturing the hearts and minds of discerning customers worldwide.
Bentley has masterfully executed a series of captivating marketing campaigns that have solidified its position as a leader in the luxury automotive industry. These campaigns showcase the brand’s commitment to excellence, craftsmanship, and the artistry behind each Bentley vehicle.
One notable campaign by Bentley was the Be Extraordinary campaign. This campaign aimed to inspire individuals to embrace their unique qualities and aspire to greatness, mirroring the brand’s philosophy. Through a series of visually stunning advertisements and digital content, Bentley highlighted the extraordinary features of their cars, capturing the attention of their target audience. This campaign celebrated the artistry and meticulous attention to detail that goes into creating each Bentley, fostering an emotional connection with consumers.
Bentley also ran a noteworthy campaign called Power on Ice. With this campaign, Bentley capitalized on its reputation for performance and gave customers an unforgettable experience. The campaign offered exclusive driving events in extraordinary locations, such as the frozen lakes of Scandinavia. Participants had the opportunity to test the limits of Bentley’s power and precision in extreme conditions, further enhancing the brand’s image of exceptional performance and thrill.
Bentley Power on Ice 2016
Bentley also successfully engaged with digital media through their Bentley Inspirator campaign. This innovative campaign used facial recognition and emotion-tracking technology to analyze a viewer’s responses to a series of images. Based on these responses, the campaign generated a personalized film that reflected the individual’s emotional preferences. This unique and interactive approach allowed customers to envision themselves in a Bentley and tailored the marketing message to resonate with their desires and aspirations.
The Bentley Inspirator
These marketing campaigns by Bentley have effectively captured the essence of the brand and connected with its target audience on an emotional level.
Bentley Marketing Strategies
Bentley has not only crafted exceptional cars but also executed a series of strategic marketing initiatives to solidify its position in the market. These marketing strategies, driven by innovation and a deep understanding of their target audience, have propelled Bentley to the forefront of the luxury automotive industry. Let’s explore the top marketing strategies that have helped Bentley maintain its coveted status and captivate discerning customers worldwide.
Exclusivity and Prestige
Bentley has successfully leveraged the allure of exclusivity and prestige to create a sense of desirability among its target audience. By positioning its vehicles as symbols of status and luxury, Bentley has established itself as a brand that represents success and accomplishment. For example, the limited-edition Bentley Bacalar, with only 12 models produced, epitomizes exclusivity and generates immense demand from collectors and enthusiasts.
Bentley Bacalar
Collaborations and Partnerships
Bentley has forged strategic collaborations and partnerships to expand its reach and enhance its brand image. Notable collaborations include working with renowned luxury brands like Breitling to create limited-edition watches that embody the essence of Bentley’s craftsmanship and sophistication. These collaborations not only generate buzz and attract new customers but also allow Bentley to tap into the existing customer bases of their partners.
Bentley Breitling – The collaboration between Bentley and Breitling
Emotional Storytelling
Bentley has mastered the art of emotional storytelling through its marketing campaigns. By crafting narratives that evoke feelings of aspiration, elegance, and adventure, Bentley creates a deeper connection with their audience. The Bentley Inspirator campaign mentioned earlier utilized technology to tailor personalized films based on emotional preferences, effectively engaging customers on an individual level.
Experiential Marketing
Bentley knows that its customers are not just buying a car; they are buying a complete luxury experience. That’s why the brand focuses a lot on experiential marketing, which means creating special events where people can connect with the brand in a personal and memorable way.
One great example is the Bentley Driving Experience. In this event, potential customers are invited to drive Bentley cars on private tracks. It’s a chance for them to feel the car’s power and smooth performance, while also getting a taste of the luxury lifestyle that Bentley represents.
Heritage and Legacy
Bentley’s rich heritage and legacy play a significant role in its marketing strategies. By highlighting their century-long history of impeccable craftsmanship and engineering prowess, Bentley instills confidence and trust in their customers. The Bentley Mulsanne, for instance, embodies the brand’s heritage and represents the pinnacle of luxury and elegance.
Bentley Mulsanne
Digital Innovation
Bentley embraces digital innovation to reach a wider audience and enhance customer experiences. Their immersive virtual reality showrooms allow customers to explore and customize Bentley models remotely. Bentley also uses social media platforms to interact with its audience and share exclusive content, further enhancing the relationship between the brand and its customers.
Events and Experiences
Bentley creates unforgettable experiences for their customers through exclusive events. The Power on Ice campaign, for example, provides customers with the opportunity to push Bentley cars to their limits in extreme conditions. These events not only showcase Bentley’s performance capabilities but also create lasting memories for participants, fostering brand loyalty.
Bentley Power on Ice Campaign
Personalization and Customization
Bentley Motor Limited offers extensive personalization and customization options, allowing customers to create a car that reflects their tastes and style. This strategy caters to the desires of Bentley’s affluent clientele, who value unique and bespoke experiences. The Bentley Mulliner division specializes in fulfilling customers’ bespoke requests, from intricate interior details to one-of-a-kind exterior finishes.
Bentley Mulliner
Sustainable Innovation
Bentley has made a point of emphasizing sustainable innovation as a crucial marketing tactic in recent years. Bentley demonstrates its commitment to environmental responsibility by introducing hybrid and electric models, such as the Bentley Bentayga Hybrid. This approach satisfies changing market trends and legal requirements while appealing to environmentally conscious consumers.
Bentley Bentayga
These strategies not only captivate customers but also solidify Bentley’s image as a purveyor of unparalleled luxury, craftsmanship, and innovation. By continuously evolving its marketing approach, Bentley ensures that they remain at the forefront of the automotive market and continue to inspire admiration and desire among its target audience.
Bentley’s marketing strategies provide a wealth of inspiration and valuable lessons for marketers and startups alike. By studying and implementing these strategies, you can elevate your brand and forge meaningful connections with your target audiences. So, let Bentley’s success be a rallying cry for you to learn from their remarkable marketing playbook and drive your brands to new heights. It’s time to unleash your creativity and create marketing strategies that leave a lasting impact.
FAQs
When was Bentley established?
Bentley was established on July 10, 1919, by the visionary W.O. Bentley, and it has made an enduring impression on the luxury automobile industry.
What is Bentley target audience?
Bentley’s target audience comprises affluent individuals seeking the pinnacle of luxury and performance. This exclusive demographic includes high-income individuals who appreciate craftsmanship, attention to detail, and a seamless blend of power and elegance. The brand appeals to entrepreneurs, business executives, and celebrities who desire a vehicle that reflects their success and sophistication.
What are the marketing strategies employed by Bentley?
Below are the top marketing strategies employed by Bentley –
Exclusivity and Prestige
Collaborations and Partnerships
Emotional Storytelling
Heritage and Legacy
Digital Innovation
Events and Experiences
Personalization and Customization
Sustainable Innovation
What is Bentley advertisement strategy?
Bentley advertisement strategy focuses on luxury, elegance, and exclusivity. It uses high-end visuals, storytelling, celebrity associations, and digital campaigns to create aspiration and connect with elite customers.
What is Bentley business strategy?
Bentley business strategy centers on producing ultra-luxury cars with top craftsmanship, targeting high-net-worth individuals, expanding in key global markets, and promoting brand exclusivity through personalized experiences and innovation.
Let’s admit it. We’ve always had that ‘Friend-or-Foe’ wali relationship with them. From banters, pillow fights, trolling, and sharing memes to the constant leg pulls, our siblings constitute an integral part of our lives. No matter how many times we fight with them or have arguments, our siblings are perhaps the closest ones to us! With Raksha Bandhan just around the corner, it is time we cherish this pious bond of love and care.
Time & again, brands have added to the celebrations and the messaging with campaigns that have stood the test of time and aged like fine wine. The camaraderie between brothers and sisters has been beautifully encapsulated by some of the timeless campaigns out there. Brands looking to connect emotionally with their audience can explore unique Raksha Bandhan campaign ideas that celebrate all forms of sibling love. Here, we’ll shed light on some of the best Rakshabandhan campaigns that have been etched into our memories. Let’s have a look!
CaratLane’s Rakshabandhan campaign beautifully celebrated the rich diversity of sibling bonds by showcasing authentic, real-life stories that go beyond the traditional brother-sister dynamic. From sisters tying rakhis to each other to brothers gifting meaningful tokens of love, the campaign embraced every unique expression of siblinghood. It highlighted that Rakshabandhan is not just about rituals, but about the emotions that tie people together. Through heartfelt storytelling, CaratLane brought a refreshing, inclusive perspective to the festival.
Carat Lane | Best Raksha Bandhan Campaigns of All Times
Amazon’s Deliver The Love Campaign | Bhai Ka Intezaar!
Beautiful copywriting evokes an emotion that can’t be compared to anything else. Amazon’s#DeliverTheLove campaign did so in magical ways and backed it up with such emotional & sweet storytelling that as a viewer, you can’t help but smile widely and get emotional at the same time. In the commercial, a guy can be seen talking to his Dadimaa while she is busy making arrangements for his brother’s arrival. The conversations between the guy and his daadi make for a heartfelt conversation that you shouldn’t miss.
#DeliverTheLove this Raksha Bandhan | Raksha Bandhan ads by Brands
Cadbury Celebrations | Rakhi ki Rasmein!
Cadbury and its coveted track record with festive campaigns can be termed as a match made in heaven. Whether it be the Kuch Meetha Ho Jaaye campaign for the festive season or the Rakhi ki Rasmein campaign that showcases the nok-jhonk wala Rishta of brothers & sisters, Cadbury inculcates sweetness in a way that only it can. Watch it yourself and you will know!
Cadbury Celebrations Rakhi TV Ad | Rakshabandhan Campaigns
Amazon’s Deliver The Love Campaign, Yet Again | Bhuaa Se Milne.
This campaign made it to the list, yet again. Beautiful & timeless, Amazon’s emphasis on emotional storytelling to evoke the emotion of love and affection hits the spot. The campaign showcases the conversation between an old father and his son, with his father packing his luggage to meet his sister (Bhua) on the eve of Raksha Bandhan. When the guy asks, instead of going, he would have sent something online via Amazon, the reply by the father puts a smile on the son’s face. You’ve to watch to know!
#DeliverTheLove this Raksha Bandhan | Rakhi Campaigns
Chevrolet | Sang Rishte Chalen
We are talking about nostalgic ads, campaigns that showcase the true Rishta that makes the bond between siblings so pious. The subtle integration of the car manufacturer’s positioning, the brand’s nostalgia, and recall value, combined with the touching jingle and happy vibe, makes this campaign truly remarkable in the first place.
Chevrolet Cars India | Raksha Bandhan Brand Campaigns
Idea | Rakhi Nahi Bandhwayi Aapne?
Rakhi is an important symbol of care that stems from our Hindu culture. The people who come from far their homes to serve civilians, whether it be the police or other workers, deserve every bit of respect and care. This is what makes the campaign and TV commercial from Idea resonate with all of us. “Rakhi nahi bandhwayi aapne” followed by the “Mera number le lo. Koi problem ho toh bata dena.” makes this ad a classic, one that never gets old.
Idea’s Rakshabandhan Campaign | Raksha Bandhan Creative ads by Brands
Tanishq — Miss Karne Laga Hai Na Tu Already?
This one resonates with a lot of us who seldom show our love towards our sisters, and often indulge in funny banter with them, but when it comes to them parting ways, getting married, or moving on to a new place, we get emotional and already start missing them. This ad captures the true emotion and the wholesome conversation between siblings in a fun and heart-touching way, with the subtle integration of the brand ‘Tanishq’. This is one of the most emotional and creative campaigns on Raksha Bandhan.
Tanishq Brother Sister TVC | Raksha Bandhan Social Media Campaigns
Paper Boat | Doodles That Sketch Our Values.
PaperBoat, the brand that is known for its premium natural beverages and fruit juices, opted for a different route when it showcased the funny anecdotes that are synonymous with the Bhai-Behen jugalbandi. Right from the arguments to the pranks, Paper Boat truly showcases the brand as it is, without putting much focus on marketing integration, which, for all the right reasons, works wonders for them.
Paper Boat Presents Happy Raksha Bandhan | Rakhi Campaign Ideas
Asian Paints | First Roommates! 🙂
There’s a reason why there’s such a high loyalty quotient attached to Asian Paints. What Amul has done with dairy products, Asian Paints has managed to do with the paint industry. Those who think subtle marketing doesn’t sell should definitely opt for a class or two when it comes to building loyalty and putting a point across. What is truly remarkable about Asian Paints, though, is the sheer honesty that it lays upon the messaging, i.e., truly showcasing the bond rather than being loud about its marketing integration.
Asian Paints ezyCR8 | Raksha Bandhan Marketing Campaigns
Cadbury Celebrations | My First Rakhi (Peak of Human Emotion)
Thousands of people’ve lost their limbs and hands to amputation and electrocution or any other calamity like that. The Cadbury Celebrations’ My First Rakhi, a noble initiative by Cadbury, went a step ahead and arranged prosthetic arms with the needed sensors so that these individuals and kids can feel the sense of touch. Our eyes were filled with tears when we wrote this, and you’ll feel the same when you watch the video — a true epitome of human emotion.
My First Rakhi Cadbury Celebration Rakhi Festival | Raksha Bandhan ad Campaigns
Amul’s Wishes for Raksha Bandhan | The Maestro at Evoking the Indian Essence.
Amul is Amul for reasons that you and I have known for years, and still, the love continues to blossom! Perhaps the most popular dairy-based brand in India, it builds upon its reputation of hitting it out of the park with creative campaigns and matches that with a 3-minute long video that showcases the love and care between siblings who are separated by distance barriers, but still the strings of Rakhi keep them closely knit. Truly registering on the emotional aspect, this campaign is Amul’s genius personified without being loud.
Amul Raksha Bandhan Ad Campaign
Bombay Shaving Company | Sibling Bonds
Bombayshavingcompany celebrates Rakhi | Best Rakhi Campaigns
No matter how irritated or annoyed you are with your sibling, you always know they’re the ones you can always fall back on. This ad by the Bombay Shaving Company makes us all mushy by tugging at all the bittersweet moments siblings go through.
Tanishq | Sisters By Choice
Tanishq chose to celebrate an unconventional but special bond in this Rakshabandhan ad: the bond between sisters-in-law. Often misunderstood, the relationship between sisters-in-law, especially in an Indian setting, can be tricky. However, from being each other’s fashion cheerleaders to being each other’s confidants, the relationship between these two is nothing less than a real one.
Apollo Tyres | Celebrating Care
Apollo Tyres- Happy Raksha Bandhan 2023
Sometimes, we find ourselves in situations where strangers become a crucial part of our journeys. It is then we know there are bonds we create along the way that keep fueling the need for human connections. Apollo Tyres celebrates such bonds through their #GoTheDistance ad by depicting the circumstantial bond between a girl in distress and the man who helps her.
Mankind Pharma | Real Heroes
Mankind Pharma – Real Heroes Rakshabandhan Campaign
This 2020 ad is a tribute to the #RealHeroes of the pandemic. While COVID-19 grappled India, the medical staff were the only ones not working from home. The ad acknowledges the virtue of service held up by the doctors, and nurses who take took care of us like family.
This ad makes you realize that siblings also become your protectors. That might include giving you reality checks and life lessons, but also shielding you from judgments, and self-doubts. More often than not, we find our siblings relating and empathising with our problems than our parents. Right? Something we should probably be thankful for.
Ending Note
Raksha Bandhan is about inculcating hundreds of stories and presenting them with a strong, positive, happy, and pure emotion that’s authentic to the vibe of this beautiful festival. On one hand, it presents a unique opportunity for brands to capitalize and get the best out of the marketing aspects — it also gives them an even ground to showcase and share what they stand for, and what it means to them. People buy emotions. People buy purpose.
With Raksha Bandhan, they get all of it and even more. The stories are real, and so is the intention. Happy Raksha Bandhan!
FAQs
Why do brands launch special campaigns for Raksha Bandhan?
Brands use Raksha Bandhan campaigns to emotionally connect with audiences, highlight familial bonds, and boost festive season sales through relatable storytelling.
What are some common themes in Raksha Bandhan campaigns?
Themes often include sibling love, long-distance relationships, nostalgia, protection, inclusivity (e.g., chosen siblings), and celebrating unsung heroes.
Which brands have created the most memorable Raksha Bandhan campaigns?
Brands like Cadbury Celebrations, CaratLane, Amazon, Tanishq, Paper Boat, and Amul have stood out with heart-touching and creative Rakhi campaigns.
From Netrasemi’s ₹107 crore raise to strengthen India’s edge-AI chip ambitions to PhysicsWallah becoming the first edtech unicorn to receive SEBI’s nod for a confidential IPO filing, the day was packed with headline-worthy developments across tech, logistics, and mental health sectors. On the funding front, SuperK, Eveez, Bharatsure, and Enlite secured major backing to scale their solutions. Here’s your quick roundup of the top funding deals and key business news in India for 24th July 2025.
Daily Indian Startup Funding Digest – 24 July 2025
Company
Sector
Funding Raised
Round / Stage
Lead Investors
Bharatsure
EV‑station insurtech
₹6 crore
Seed / Pre-Series A
Inflection Point Ventures, Capital A
Netrasemi
Edge AI semiconductors
₹107 crore
Series A
Zoho Corporation, Unicorn India Ventures
SuperK
FMCG (snacks)
₹100 crore
Series B
Binny Bansal, Mithun Sacheti
Eveez
Healthcare startup
$5.4 million
Series A
Michael & Susan Dell Foundation
Enlite
Clean‑tech / energy
₹46 crore
Series A
Avaana Capital
Bharatsure – ₹6 crore
Bharatsure, an insurtech focused on EV‑refuelling station coverage, has secured ₹6 crore in early‑stage funding from Inflection Point Ventures and Capital A. The startup will partner with Battery Smart to launch insurance products tailored for EV‑charging infrastructure across India.
Netrasemi – ₹107 crore
Kerala‑based semiconductor innovator Netrasemi raised a substantial ₹107 crore in a Series A round led by Zoho Corporation and Unicorn India Ventures. The funds will be used to ramp up R&D, expand manufacturing and marketing, launch four advanced SoC variants, and grow its engineering team from around 83 to approximately 166. The chips, currently in tape‑out at TSMC’s 12 nm node, are designed for surveillance, industrial robotics and smart infrastructure, enabling efficient edge‑AI without relying on cloud connectivity. Founders include Jyothis Indirabhai, Sreejith Varma and Deepa Geetha.
SuperK – ₹100 crore
SuperK, a Mumbai‑based branded snack startup, has raised ₹100 crore in its latest round led by Binny Bansal (co‑founder of Flipkart) and Mithun Sacheti, aiming to scale product development and distribution nationwide.
Eveez – $5.4 million
Healthcare‑tech firm Eveez closed a $5.4 million Series A, led by the Michael & Susan Dell Foundation. The investment will drive expansion in maternity and newborn care services by enhancing digital health capabilities.
Enlite – ₹46 crore
Enlite, a tech‑driven clean‑energy startup, secured ₹46 crore in Series A funding led by Avaana Capital. The round will support the rollout of solutions in decentralised clean‑energy access and smart‑grid projects.
Key News Highlights for 24 July 2025
PhysicsWallah receives SEBI nod for IPO
PhysicsWallah, the edtech unicorn led by Alakh Pandey, received SEBI’s approval on 24 July 2025 to file its IPO draft under the confidential pre-filing route. The company is expected to raise around ₹4,600 crore through a mix of fresh issue and offer for sale, making it the first Indian edtech startup to get such approval.
Inc.LISSUN Acquires US‑Based Being Cares Inc
Hyderabad‑based mental‑health player LISSUN announced the acquisition of California‑based Being Cares Inc., a mental‑wellness platform serving nearly 1 million users. The deal brings over 40 mapped conditions into LISSUN’s domain, including anxiety, ADHD and parenting stress. Founders Varun Gandhi and Abhishek Sharma will join LISSUN as Chief Product Officer and Chief Technology Officer respectively, as per the acquisition announcement.
LEAP India Transforms Into Public Company
KKR‑backed logistics and supply‑chain firm LEAP India has formally converted from a private to a public limited company, renaming itself “Leap India Limited”. The board has also added independent directors Harinarayanan Nair and Sanjiv Gupta, positioning the company for an upcoming IPO.
Shadowfax Board Approves ₹2,000 crore IPO
Logistics major Shadowfax has received board approval to raise ₹2,000 crore (~$232 million) via fresh equity issuance as part of its planned IPO. This follows the confidential filing of its DRHP targeting a range of ₹2,000–2,500 crore, with funds split equally between fresh shares and Offer for Sale.
Due to fierce competition in the market, BigBasket, a fast commerce platform supported by Tata Digital, witnessed a decline in yearly income in the fiscal year that ended in March 2025. BigBasket’s B2C division, Innovative Retail Concepts, had a 3% decline in turnover from INR 7,885 Cr in FY24 to INR 7,673 Cr in FY25, according to Tata Sons’ annual report.
Revenue and Losses: BigBasket’s FY25 Financial Snapshot
Additionally, their net loss rose 46% from INR 1,267 Cr to INR 1,851 Cr the year before. Supermarket Grocery Supplies, BigBasket’s B2B division, had a more dramatic 7% decline in revenue from INR 2,391.8 Cr in FY24 to INR 2,227 Cr in the year under review. Its net loss, however, decreased by 20.2% from INR 128.1 Cr in the prior fiscal year to INR 102.2 Cr in FY25.
BigBasket was first established in 2011 as an Indian online grocery delivery service. Through its digital division, Tata Digital, the Tata Group purchased the majority of BigBasket in 2021. In order to meet the growing demand for quicker deliveries, BigBasket later changed its focus to quick commerce by developing BBNow, which aims to deliver groceries in urban areas in a matter of minutes.
BB Now Faces Off Against Blinkit, Zepto, and Instamart
In the rapid commerce market, it is currently up against severe competition from companies like Blinkit, Zepto, and Swiggy Instamart. The network of dark stores is being rapidly expanded by the three fast commerce majors.
Anish Srivastava, SVP of Blinkit, stated last week that he anticipates the number of rapid commerce dark establishments in the nation to increase to between 15,000 and 20,000 within the next two years. Older businesses, though, are vying for market share in this expanding industry.
Even though Reliance hasn’t had much success in the market thus far, it still uses Reliance Retail locations and opens dark stores. Amazon and Flipkart, two of the biggest online retailers, are also testing their fast commerce services across the nation.
Bigbasket’s wide range of private label products may provide it a competitive advantage over the rapid commerce heavyweights. With over 40% of sales coming from private label products like Fresho, BB Royal, and Tasties, BigBasket has made these brands the cornerstone of its business.
Essentials including staples, produce, meats, snacks, and even seasonal gifts are included in this line of in-house goods. Even with slotted delivery models, the platform has maintained a high client retention rate of over 50% thanks to this focus.
With the belief that quality and brand recognition may outperform speed alone in India’s changing grocery battles, the company is also extending private labels into occasion-based and impulse-led items in an effort to open up new revenue streams.
A trade deal worth an estimated £6 billion was signed by Keir Starmer and his Indian counterpart, Narendra Modi. The UK prime minister hailed the momentous accord as a “historic day” for Britain and India.
Following more than three years of negotiations, the trade agreement will significantly lower tariffs on automobiles and whisky sent by British companies to India in exchange for Britain opening up its labour market to Indian workers.
The bilateral agreement, which will reduce the average tax on Indian imports from Britain from 15% to 3%, is regarded as one of the most beneficial of its kind to the UK economy. It is anticipated that the agreement will eventually increase bilateral trade between the two nations by £25.5 billion annually.
Key Terms of the UK-India Trade Agreement
The agreement, which was first announced in May, will reduce about 90% of all tariffs on UK-made goods transported to India, and within ten years, 85% of tariff lines will have no trade duties at all. UK-made whisky and gin import duties will be cut in half, to 75%, right away, and then reduced to 40% over the course of the following ten years.
In a similar vein, British automakers will have their export duties reduced from 110% to 10% over the same time period. However, similar to the UK’s previous trade agreement with the US, quotas will be imposed to limit the quantity of cars eligible for the reduced tax. Starmer praised the agreement as potentially having “huge benefits to both of our countries” during a press conference held at Chequers, the prime minister’s opulent country home.
He added, “The UK-India deal is now signed, sealed, and ready to be delivered.” “I’m really pleased and privileged to welcome you here today on what I consider to be a historic day for both of our countries and the delivery of the commitment that we made to each other,” he said.
Labour Mobility and Payroll Tax Controversy
However, political rivals have cautioned that a deal to eliminate employer national insurance for Indian employees in the UK and vice versa runs the risk of undercutting British employees and eroding any financial gains.
The agreement will exempt British companies from paying payroll taxes on Indian employees who transfer within the UK, raising concerns that, in light of the April increase in UK national insurance, hiring Indian employees would be more desirable than hiring UK employees.
Financial Sector Left Out of Trade Gains
Although both nations committed to keep working to reduce economic barriers to the city’s linkages with the quickly expanding Indian economy, the accord has also come under fire for failing to make any headway in the UK’s world-class financial and professional services industries.
“This isn’t just paving the way for economic partnership but also a blueprint for our shared prosperity,” Modi remarked as he stood next to Starmer. The agreement marked “the dawn of a new golden era in the relationship between these two vibrant nations,” according to Amarjit Singh, founder and CEO of the India Business Group.
“This partnership goes beyond conventional ideas of trade in today’s more interconnected yet complex global landscape; it embodies a collaborative effort to shape a sustainable and prosperous future together,” he continued. “It is now the business community’s responsibility to take advantage of these opportunities and implement the framework in tangible ways.”
Neha Bansal’s journey is nothing short of remarkable, from the bustling streets of Delhi to the boardrooms of one of India’s fastest-growing startups. HBer has become synonymous with Lenskart’s phenomenal success story.
Neha, along with her husband and CEO Peyush Bansal, made headlines when they invested INR 160 crore of their funds into Lenskart in July 2024. The bold move, just ahead of Lenskart’s IPO, demonstrates her unwavering belief in the company’s future and its mission to revolutionize India’s eyewear industry.
But Neha’s story isn’t just about financial milestones. It’s a journey fueled by hard work, smart choices, and the courage to dream big. Neha Bansal’s journey from being a student in Delhi to one of the most influential leaders in India’s startup ecosystem exemplifies how strategic thinking can lead to lasting success.
Neha Bansal – Biography
Name
Neha Bansal
Born
Delhi, India
Education
B.Com (Hons), University of Delhi; Chartered Accountant (ICAI)
Current Role
Co-Founder; Lenskart Spearheads Merchandising & Legal functions; Senior governance voice as Lenskart readies for public listing
Neha Bansal hails from Delhi, where she completed her schooling and earned a B.Com (Hons) degree from the University of Delhi, grounding herself in the core commerce discipline before moving into professional qualifications. She became a Chartered Accountant (ICAI) after rigorous training over several years, receiving her CA qualification between roughly 2002 to 2006 as per ICAI records and professional listings.
Before co-founding Lenskart in 2010, Neha worked in professional finance and corporate advisory roles, serving as a partner at Vinod Kumar & Associates and later founding DNS Advisors Pvt. Ltd., where she honed her expertise in corporate finance, taxation, and governance.
Her CA background shaped a meticulous, compliance-first mindset, providing a solid foundation for Lenskart’s high-stakes fundraises, ownership structuring, regulatory disclosures, and eventual global acquisitions. This financial discipline has been cited as key to scaling the firm, from private equity rounds raising over $1.8 billion to the INR 160 crore ($19M) co‑founder capital infusion in July 2024, as it geared up for its IPO.
Neha Bansal – From Audit Files to Entrepreneurship
Neha Bansal’s early professional arc ran through India’s accounting and advisory ecosystem before she doubled down on building Lenskart. Public listing documents for Vishal Mega Mart, where she serves as Chairperson, outline that she is a B.Com (Hons) graduate from the University of Delhi (Gargi College), a Chartered Accountant, and has completed post-qualification specializations in valuation and information systems audit from the Institute of Chartered Accountants of India (ICAI).
Those filings also note a prior association with Vinod Kumar & Associates, a multi-disciplinary chartered accountancy firm providing audit, tax, and advisory services, experience that grounded her in the controls mindset Lenskart would later need as it scaled into a multi-entity, multi-jurisdiction group.
Neha Bansal – Co‑Founding Lenskart
Lenskart was born in 2010 under Valyoo Technologies, aiming to disrupt an eyewear market that had long been fragmented, dominated by local opticians and a handful of organised retail chains. While Peyush Bansal, co‑founder and CEO, became the face of the brand for consumers, Neha Bansal played a pivotal role in building the company’s backbone.
As Lenskart evolved from a pure e‑commerce platform to an omnichannel powerhouse with over 2,500 stores globally (as of 2025), Neha’s governance instincts ensured that the company didn’t compromise on transparency, vendor accountability, or operational agility. She was instrumental in shaping partnerships with manufacturing hubs in India and abroad, helping Lenskart integrate tech‑enabled supply chains that reduced costs and delivery times.
This behind‑the‑scenes leadership has been central to Lenskart’s journey from a disruptive online startup to a global eyewear unicorn valued from $5 billion to $6.1 billion in 2025. Her ability to marry financial rigor with strategic expansion was especially vital during Lenskart’s acquisitions (such as Owndays in 2022) and international forays across Southeast Asia, the Middle East, and the US.
Neha Bansal has remained deeply embedded in Lenskart’s core operations, unlike many startup co‑founders who transition into symbolic roles. She is known as the architect behind two critical pillars: Merchandising and Legal/Secretarial governance, a dual responsibility that uniquely ties what the company sells to how it mitigates risk and maintains compliance within the organization.
On the merchandising front, Neha drives the product mix, seasonal design cycles, and sourcing strategy, ensuring that Lenskart offers a dynamic range of eyewear SKUs that balance affordability, quality, and trend alignment. Her team’s focus on sourcing leverage and vendor partnerships has been pivotal in keeping margins healthy while rapidly scaling the brand’s inventory, from classic prescription frames to premium collaborations.
Neha Bansal – Philosophy & Vision
Neha Bansal’s philosophy of leadership is deeply rooted in financial discipline, operational excellence, and a long-term vision for accessible eyewear. Unlike many startup leaders who chase aggressive growth at the cost of stability, Neha believes in building sustainable frameworks that balance speed with structural strength.
Her Chartered Accountancy background influences her “numbers-first” approach, ensuring that every strategic expansion, whether it’s entering a new market or launching a new product line, is backed by robust data, vendor alignment, and cost efficiency.
Her vision for Lenskart extends beyond being just an eyewear brand. She envisions Lenskart as a global, tech-driven lifestyle company that can democratize access to affordable yet stylish eyewear, blending Indian manufacturing capabilities with international design sensibilities. Neha’s focus on technology adoption, from AI-powered eye tests to data-driven inventory forecasting, reflects her belief that technology and governance must move hand-in-hand to create lasting impact.
Neha Bansal’s Announcement – The Bat-Tech Inspired Eyewear Collection
The Bat-Tech Inspired Eyewear Collection
On the 85th anniversary of Batman, Neha Bansal, Co-Founder of Lenskart, unveiled one of the brand’s most exciting innovations yet: the Bat-Tech Inspired Eyewear Collection. Speaking about the launch, Neha shared her excitement:
“We are thrilled to introduce our latest innovation, an eyewear collection that celebrates 85 years of the iconic Batman. The Bat-Tech Inspired Collection is a fusion of sleek, futuristic design and cutting-edge functionality, created for those who want to merge style with performance. At Lenskart, we believe in pushing boundaries, and this collection is a tribute to innovation, strength, and the spirit of the Dark Knight.”
Lenskart’s Valuation Surge: Under Neha’s operational leadership, Lenskart grew from a valuation of INR 1,000 crore in 2016 to $6.1 billion by 2025, making it one of India’s most successful direct-to-consumer brands.
Strategic Acquisitions: She also played a key role in Lenskart’s acquisition of Owndays (Japan) in 2022, which expanded the company’s footprint across Southeast Asia and positioned Lenskart as Asia’s largest omnichannel eyewear brand. She also contributed to other global expansions, including ventures into the Middle East and the US.
IPO Readiness: Actively involved in mentoring compliance teams and ensuring transparent financial structuring as Lenskart gears up for its IPO. Her focus on corporate governance, regulatory disclosures, and capital infusion (INR 160 crore co-founder investment in July 2024) strengthened the company’s credibility with global investors.
Neha Bansal is the Co-Founder of Lenskart, one of India’s leading omnichannel eyewear brands. A Chartered Accountant by profession, she is known for spearheading the merchandising and legal functions of the company.
What is Neha Bansal’s educational background?
Neha Bansal holds a B.Com (Hons) degree from the University of Delhi (Gargi College) and is a qualified Chartered Accountant (ICAI). She also completed post-qualification specializations in valuation and information systems audit.
When did Neha Bansal co-found Lenskart?
Neha Bansal co-founded Lenskart in 2010 under the umbrella of Valyoo Technologies, alongside her husband and CEO, Peyush Bansal.
Who is Nidhi Bansal’s husband?
Peyush Bansal is the husband of Nidhi Bansal. They got married in 2011.
To increase its presence in children’s psychological needs, AI-focused mental health startup LISSUN acquired US-based digital mental health provider Being Cares Inc. The business did not, however, provide the deal’s financial details.
According to LISSUN, the acquisition will enable it to broaden its offerings to address child-centric issues such as learning disabilities, autism, ADHD, and speech difficulties, among others. Through this acquisition, the healthtech business based in Gurugram has acquired the intellectual property rights to Being Care’s complete workforce and its technologies.
AI-Driven Care: What LISSUN Plans with Being Cares’ Technology?
Varun Gandhi and Abhishek Sharma, the founders of Being Care, have both joined LISSUN as chief technology officer and chief product officer, respectively. According to LISSUN’s founder Tarun Gupta, the company is developing a system that uses Bing’s AI and LISSUN’s clinical knowledge to address families’ worries from the first indications, provide digital assistance, and smoothly switch to in-person care when necessary.
Sunshine Division Set for Major Expansion
Sunshine is a special division of LISSUN that deals with children’s mental health issues. In the next two to four years, the business also hopes to increase the number of Sunshine centres from the existing 20 to 200. LISSUN was established in 2021 by Gupta and Krishna Veer Singh with the goal of addressing current mental health concerns by providing professional advice, treatments, and all-inclusive solutions for mental and emotional wellness.
The business established an internal clinical team and hired therapists as full-time staff members. It states that it has worked with over 350 B2B partners and over 75,000 clients. According to LISSUN, it has collaborated with businesses like Uber, Zerodha, and Unacademy to improve mental health in the workplace.
Being Cares, a mental health mapping business, on the other hand, assists users in mapping their physiological issues and offers remedies such as journaling sessions powered by AI, Mindfulness-Based Cognitive Therapy (MBCT), and fast analysis services.
Growing Tech Nexus in India’s Mental Health Sector
People have begun to prioritise their mental health in addition to their physical health as they navigate a fast-paced society. Once restricted to prescription drugs and physical therapy sessions, the market is increasingly expanding into tech-based alternatives. In India, a number of up-and-coming firms are offering tech-based solutions for mental health.
For example, Siddhant Bhargava, Shalmali Kadu, and Mitansh Khurana launched the firm InnerGize, which makes the claim that it uses technology to treat mental health conditions. The company uses a state-of-the-art technique called Neuroacoustic Vagal Modulation, which stimulates the vagus nerve—the body’s natural relaxation switch—gently.
It promises to provide a wearable gadget that helps lower stress, anxiety, and other health problems by sending soothing signals to the brain’s relaxation regions. The business just raised INR 4.5 Cr in investment. In a similar vein, the wearable device Arc, developed by Bengaluru-based startup Mave Health, provides non-invasive brain stimulation (NIBS) as a treatment for depression.
Sakshi Jadhav
