This article is contributed by authored By Satinder Aggarwal, Founder, EQBAC
Corporate cash reserves typically sit idle, waiting for emergencies or major investments. But there’s a growing recognition that these funds could serve a dual purpose: protecting the business whilst actively supporting employees through welfare programmes, performance bonuses, and meaningful benefits.
The conventional approach treats reserves as untouchable safety nets. Companies accumulate surplus cash, park it conservatively, and only draw from it during crises.
Employee benefits remain separate, funded through operational budgets with standard insurance policies and fixed compensation. This separation made sense decades ago, but workplace expectations have shifted dramatically.
Working individuals are increasingly valuing flexibility and genuine support during critical life moments. Rigid benefit structures often miss the mark, offering generic packages that don’t align with individual needs. Meanwhile, companies face rising retention costs and engagement challenges. The answer might already exist in their balance sheets.
It’s Time To Rethink Corporate Reserves
Internal savings funds come in various forms including operating surpluses, strategic buffers, or dedicated investment vehicles. Unlike working capital needed for daily operations, these represent accumulated profits or funds set aside for non-operational purposes. The shift happening now involves changing their intent from purely defensive holdings to active tools for workforce support.
Companies can structure these as employee welfare endowments, profit-sharing pools, or flexible benefit reserves. The financial security remains intact, but the funds actively support the workforce by improving wellbeing and engagement.
Let’s Look At Some Real-World Applications
Some organizations channel internal funds toward comprehensive family health insurance, subsidised loans for personal needs, cultural programmes, and performance-based bonuses. When employees feel genuinely supported beyond their paycheques, satisfaction and retention improve measurably. The connection between financial security and workplace loyalty becomes tangible.
Profit-sharing offers another model. Very recently, a major airline distributed 12.2% of profits directly to employees through structured programmes. This creates clear alignment between company performance and individual rewards. Employees see how their contributions affect their compensation, which naturally drives engagement and commitment.
Now while startups face tighter financial constraints, they also have the possibility to demonstrate more creativity.
For example, a startup could establish retirement plans, flexible stipend programmes, and group life cover as alternatives to salary increases. These cost less than equivalent cash raises whilst delivering meaningful value.
Another adaptable practice could be partnering with professional employer organizations to pool risk and reduce administrative burden, making sophisticated benefits accessible even with limited resources.
Are There Practical Funding Models?
Several structures can prove particularly effective.
Profit-sharing pools allocate a fixed percentage of annual profits each quarter for either cash distribution or welfare programmes like health support and education grants. This creates transparency around shared success.
Savings-linked welfare programmes combine contributions from both sides. Automatic payroll deductions go into family security funds, matched by the employer. Employees access these for emergencies, healthcare, or dependent education. The structure encourages personal saving whilst building meaningful safety nets.
Dynamic bonus reserves maintain rolling funds from operational surpluses, enabling spot bonuses for project milestones, innovation, or crisis support. Unlike rigid annual bonuses tied to year-end performance, dynamic reserves allow real-time recognition of contributions.
Tax-efficient benefit plans use structures like flexible spending accounts, health savings accounts, and wellness stipends. These maximise value by reducing tax burdens for both parties whilst delivering targeted support where it matters most.
Generic benefits programmes waste significant resources. One employee needs childcare support, another values professional development, a third prioritizes healthcare for ageing parents. A uni-dimensional approach may force identical packages on everyone, leaving substantial value unclaimed and unused.
Savings funds are meant to enable genuine personalization. Employees should be able to direct benefit allocations toward their actual priorities. Depending upon the human resource dynamics, a company could offer wellness allowances, learning subsidies, or family support options. Another organization could fund team experiences, retreats, or collaborative projects that build culture and motivation organically.
This approach dramatically increases utilization rates. When employees choose benefits aligned with their needs, they actually use them.
Organizations could also use savings funds to address employee financial health through coaching, payroll advances, and even payroll-linked loans at below-market rates. These interventions tackle real financial stress without forcing employees toward external, often predatory, lending options.
The reasoning is straightforward. Financially stressed employees show lower productivity, greater distraction, and higher turnover. Supporting financial wellness through company-backed programmes reduces these issues whilst building genuine loyalty and trust. Unused benefits represent wasted investment. Personalization solves this whilst simultaneously increasing perceived value and appreciation.
What’s Being Tested In The Corporate World?
Employee Welfare Programs
Sophisticated organizations establish dedicated welfare endowments, growing them through conservative investments. These function as perpetual backups since they are instantly accessible for crisis payouts but also funding strategic annual benefits when not needed for emergencies.
This creates predictable long-term engagement whilst building psychological security. Employees know genuine support exists, reducing anxiety and increasing loyalty. For younger companies where rapid salary increases aren’t feasible, these programmes offer meaningful alternatives that deliver authentic value.
Some organizations are exploring benefit allocation systems where employees receive credits they can direct toward priorities they value most: wellness programmes, travel, professional development, or family support. This hyper-personalization minimizes unused funds whilst generating data that helps refine benefit schemes continuously. Others tie welfare allocations to aggregate employee wellbeing indicators like productivity, retention, and survey sentiment rather than purely profit-and-loss metrics. Allocating reserves to preventive health stipends, psychological support, and family care gets benchmarked against these indicators, turning benefit spending into measurable returns on investment.
The Practical Reality
Corporate savings funds hold the potential of becoming engines of employee wellbeing, retention, and engagement. The capital already exists on balance sheets. The question becomes whether organizations will activate it strategically.
This requires shifting mindset from purely defensive cash management to integrated workforce investment. The companies making this transition may observe measurable improvements in retention, engagement, and overall workplace satisfaction. The financial stability remains intact whilst simultaneously creating genuine value for the people driving the success of the business.
The corporate piggy bank, as the savings funds could be called, is a valuable investment opportunity for any organization looking to shift its approach from passive safety nets to active tools that support employees through life’s challenges, recognize contributions meaningfully, and build workplaces where people genuinely want to stay and contribute.
India’s startup and corporate ecosystem saw notable developments on 17th October 2025. Healthtech, electric mobility, and healthcare startups raised significant funding to scale operations, enhance technology, and expand services. Meanwhile, major corporates made headlines with strategic offerings and financial results, including Google launching a Diwali 2025 cloud storage promotion and Jio Financial Services reporting a strong Q2 FY26 performance. The roundup highlights key funding rounds and business news shaping India’s innovation and corporate landscape.
Daily Indian Funding Roundup – 17th October 2025
Company
Amount
Round
Lead investor(s)
Sector
HooLiv
INR 24 Cr
Pre-Series A
Negen Capital
Healthtech / Fitness & Wellness
Healing Hands Clinic
Undisclosed
Funding round
L Catterton
Healthcare / Clinic Chain
EKA Mobility
INR 500 Cr
Funding round
NIIF India-Japan Fund
Electric mobility / EV buses
HooLiv raises INR 24 Cr in pre-Series A round led by Negen Capital
HooLiv, a health and wellness platform, raised INR 24 crore in its pre-Series A round led by Negen Capital. The funding will help the company scale operations, expand its digital offerings, and strengthen its technology platform. HooLiv plans to introduce AI-driven personalized fitness programs and collaborate with healthcare partners to improve access to wellness services across multiple cities in India, catering to the growing health-conscious population.
L Catterton invests in Pune-based healthcare chain Healing Hands Clinic
Healing Hands Clinic, a Pune-based healthcare chain, secured funding from L Catterton to support its expansion and service enhancement plans. The investment will enable the chain to upgrade its infrastructure, adopt advanced medical technologies, and expand its presence across Pune and nearby cities. The funding also supports recruitment, staff training, and development of specialized care services to meet the rising demand for accessible, high-quality healthcare.
E-bus maker EKA Mobility raises INR 500 Cr from NIIF’s India-Japan Fund
EKA Mobility, an electric bus manufacturer, raised INR 500 crore from the NIIF India-Japan Fund. The funding will be used to scale manufacturing, launch new EV bus models, and enhance R&D capabilities for sustainable and efficient transportation solutions. The company also plans to strengthen its supply chain and expand its sales network, supporting India’s transition to eco-friendly urban mobility solutions.
Key Business News for 17th October 2025
Google Diwali 2025 Offer: 2TB Storage for ₹11/month
Google is celebrating Diwali 2025 by offering significant discounts on its Google One cloud storage plans for Indian users. Users can avail themselves of storage upgrades ranging from 30GB to 2TB at just ₹11 per month for the first three months. After the promotional period, standard pricing will resume. The offer is valid until October 31, 2025.
Jio Financial Services Q2 FY26: Total Income of INR 1,002 Cr
Jio Financial Services Limited (JFSL) reported a consolidated total income of INR 1,002 crore for Q2 FY26, marking a 44% year-on-year increase. Net income from business surged fivefold to INR 317 crore, while profit after tax stood at INR 695 crore. The company’s strong performance reflects robust growth across its NBFC, payments bank, asset management, and digital financial services segments.
Google is celebrating Diwali 2025 with the whole of India by giving big discounts on its Google One cloud storage plans. So, you can back up your photos, emails, and files securely without worrying about running out of space with these offers. The offer is valid till October 31, 2025. Many wonder how to claim the offer. What are the new prices? Will you get extra storage, too? Compare the prices and pick a plan. Learn more about that.
What’s the Offer?
Google’s Diwali special offer is out. Here’s what you can expect:
You can get extra storage space anywhere from 30GB to 2TB for just INR 11 per month.
The offer is for the first 3 months or a year (if you pick the annual plan), and normal prices will resume.
The offer is valid till the end of the month, October 31, 2025.
What Is Google One?
Every Google account user gets 15GB of free storage by default. This storage includes major Google products like Gmail, Google Photos, and Google Drive.
Once you hit the 15GB limit and need more space, you’ll have to upgrade to the Google One plan. Basically, Google One is a paid cloud storage service.
How to Claim the Offer?
Go to the Google One website or open the Google One app directly.
Log in using your Google account.
Click on the “Storage Upgrade.”
Pick the plan you like (Lite, Basic, Standard, or Premium).
The discounts will show up immediately when you check out.
You can pay via credit/debit card and UPI.
Offer Details (Monthly Plans)
In case you choose the first three months, all these plans will cost only ₹11 per month:
Plan
Storage
Festive Price (First 3 Months)
Regular Price (After Offer)
Lite
30GB
INR 11/month
INR 59/month
Basic
100GB
INR 11/month
INR 130/month
Standard
200GB
INR 11/month
INR 10/month
Premium
2TB
INR 11/month
INR 650/month
Note: These prices shall remain the same for the next three months. And the regular prices will resume automatically unless you cancel.
Annual Plan Discounts
In case you want the annual plan, here’s what you can expect:
Plan
Storage
Festive Annual Price
Regular Annual Price
You Save
Lite
30GB
INR 479/year
INR 708/year
INR 229
Basic
100GB
INR 1,000/year
INR 1,560/year
INR 560
Standard
200GB
INR 1,600/year
INR 2,520/year
INR 920
Note: The 2TB plan is only available on the INR 11/month offer, not included in the annual discount.
For the annual plan, the normal prices would automatically resume after a year unless you cancel.
Meta has rolled out major updates for its Ray-Ban Meta smart glasses in India, with Bollywood star Deepika Padukone now lending her AI-generated voice to the device. The move is part of Meta’s strategy to make its wearable technology more locally relevant and engaging.
Deepika Padukone Joins Meta AI
Deepika Padukone’s voice can now be selected via the Meta AI app, offering users a familiar and engaging way to interact with their smart glasses. Commands such as taking photos, checking the weather, playing music, or controlling other apps can now be delivered in her voice.
Meta is rolling out this feature not only in India but also in other major markets, including the US and the UK, reflecting the global push for celebrity AI voices as a way to personalise the technology experience.
Speak in Hindi with Your Smart Glasses
Users can now interact with their Ray-Ban Meta glasses in Hindi. By adjusting settings in the Meta AI app, individuals can switch the device’s language to Hindi. This feature allows for hands-free commands such as asking about the weather, taking photos, or controlling media, making the technology more accessible to a broader audience.
UPI Lite Payments for Seamless Transactions
Meta is testing UPI Lite payments on the Ray-Ban Meta glasses, enabling users to make small transactions directly through their eyewear. By saying, “Hey Meta, scan and pay,” users can complete payments under INR 1,000 without needing to access their phones or wallets. This feature is designed to streamline everyday purchases and is linked to users’ WhatsApp-associated bank accounts
Diwali-Themed Photo Features
Ahead of the Diwali festival, Meta introduced a limited-time AI photo restyling feature. Users can transform their images with festive decorations such as lights, fireworks, and rangoli patterns simply by asking the glasses to “restyle this.”
Final Thoughts
Meta’s latest updates to its Ray-Ban smart glasses show a clear focus on localisation and user engagement in India. By integrating Deepika Padukone’s voice, Hindi language support, UPI Lite payments, and festive photo features, the company is combining technology with cultural relevance. These enhancements make the glasses more practical, interactive, and appealing, positioning Meta to attract a wider Indian audience while offering a premium, celebrity-backed user experience.
Peyush Bansal, co-founder and CEO of Lenskart and Shark Tank India Judge, is close to joining India’s billionaire club. His eyewear company is preparing to go public in Mumbai, with the initial public offering (IPO) expected in early November 2025. Investors are watching closely, as shares have already seen strong demand in the grey market, signalling confidence in the company’s prospects.
Lenskart’s Strong IPO Plans and Investor Interest
Lenskart has secured approval from the SEBI (Securities and Exchange Board of India) for its draft red herring prospectus (DRHP), a key regulatory step before going public. The company plans to raise INR 2,150 crore through a fresh issue of shares. In addition, existing shareholders and promoters may sell up to 13.2 crore shares via an Offer for Sale (OFS), potentially taking the total IPO size to INR 7,500-8,000 crore.
Lenskart is targeting a November 2025 listing, subject to market conditions. In the grey market, its shares have been trading at about INR 510 apiece, suggesting strong investor interest ahead of the official listing.
Bansal’s Potential Windfall
After the IPO, Bansal is expected to keep a stake worth roughly INR 800 crore. If the shares perform well after the listing, his holdings could exceed INR 1,000 crore, potentially making him India’s next billionaire. Bansal co-founded Lenskart over 15 years ago and has led the company through steady growth and innovation.
Growth and Expansion Driving Lenskart
Lenskart now operates over 2,700 stores and maintains a significant online presence. The company employs robotic technology to efficiently produce eyewear. Customers can try frames at home, take online eye tests, and enjoy doorstep delivery. Recently, Lenskart introduced its B Camera Smartglasses, which integrate UPI payment functionality. These smartglasses allow users to scan QR codes and complete transactions through voice commands, eliminating the need for a smartphone or PIN.
This innovation combines convenience, AI, and security for a seamless payment experience. The IPO funds will support further expansion, development of smart eyewear, technology investments, and acquisitions.
Looking Ahead
The IPO will be a big test for Lenskart. Strong demand in the grey market is promising, but the public listing will show if the company can attract wider investor interest. For Peyush Bansal, it could be the moment that cements his place among India’s wealthiest entrepreneurs and highlights the growing strength of consumer-focused tech companies.
Buying gold during Dhanteras and Diwali is a long-standing Indian tradition symbolising prosperity, wealth, and good fortune. This festive season, JioFinance has introduced Jio Gold 24K Days, a limited-period offer that rewards customers with 2% free gold and a chance to win prizes worth ₹10 lakh on purchases made through the JioFinance and MyJio apps.
From October 18 to 23, 2025, customers buying digital gold worth ₹2,000 or more will receive 2% free gold, credited directly to their gold wallet within 72 hours.
Additionally, customers purchasing gold worth ₹20,000 or more will automatically qualify for the Jio Gold Mega Prize Draw, featuring rewards worth ₹10,00,000, including smartphones, televisions, gold coins, mixer grinders, and gift vouchers. Lucky winners will be chosen through a fair draw and announced on October 27, 2025, via email and SMS.
Whether you’re saving or celebrating, Jio Gold provides a fully digital, secure, and convenient way to buy, store, and redeem gold. Customers can start investing from as little as ₹10, marking an auspicious start to their festive season.
JioFinance’s Push into Digital Gold and Fintech Inclusion
JioFinance’s move to expand into digital gold offerings aligns with India’s growing appetite for asset digitisation and everyday investing. With over 800 million digital users across the Reliance ecosystem, this festive offer not only promotes a traditional purchase but also integrates it within the broader fintech ecosystem.
By blending festive sentiment with modern convenience, JioFinance is positioning itself as a digital-first financial hub, offering services across payments, investments, insurance, and lending, all through one platform. This initiative could further encourage financial inclusion among first-time digital investors, especially during a season marked by prosperity and wealth creation.
India is the largest importer of Gold in the world. Gold is not only a material of great value that is closely tied to Indian culture and tradition, but it has also been a time-tested investment option, which is very common among Indian households. With the emergence of the internet and the digitalization of the day, gold and the investment in gold in India also took the digital route.
Yes, it is digital gold now in place of the physical gold that is growing in popularity. Furthermore, numerous gold investment companies and online platforms for purchasing gold are fueling the growing demand for digital gold, or e-gold, enabling investors to buy gold quickly, securely, and easily.
The Digital Gold can be bought online and will be stored in safe vaults until sold. Currently, three entities in India provide Digital Gold. You can use certain platforms to make digital gold purchases online, but these three companies would have to be associated with those platforms.
India’s digital gold market is growing fast and could become a $100 billion opportunity by 2025. This growth is happening because more people are using fintech apps, and young investors are now more aware that gold is a smart way to invest.
The three companies in India are Augmont Goldtech Pvt. Ltd., MMTC-PAMP India Pvt. Ltd., and Digital Gold India Pvt. Ltd., which is sold under the brand Safe Gold. These companies purchase the gold and store it safely in vaults on behalf of the platforms.
Advantages of E-Gold
Gold rates on the NSEare based on Indian market rates.
Investors can buy and sell gold in small denominations. E.g., 1gm, 2gm of gold.
Transparency in pricing and seamless trading are one of the major advantages of this product.
This product is high in liquidity. One can sell it at any point in time. No impurity risks.
Here is the list of gold trading apps that bring in fantastic gold investment options, or buying digital gold, which one can opt to invest in E-gold in India.
List of Best Platforms to Buy Digital Gold in India in 2025
Offers full control, price alerts, and deep insights
How to Invest in E-Gold?
Open a Demat Account
To purchase commodities in NSE, you must have a Demat account. One can keep a separate Demat account for equities and commodities or keep the same one. To open an account, one can submit all the required documentation to NSE.
Trading
Once your account is opened, you can log in and buy e-gold. You can trade from 10 a.m. to 11:30 p.m. on weekdays. Your gold units will get credited to your Demat account in T+2 days (date plus one days).
Physical Delivery
If you want, you can physically deliver gold at any time by redeeming e-gold units in your Demat account.
Gold Price Movement in India
The graph shows the gold price movement in India per 10 grams from 2015 to 2025. The price of gold has been increasing over the past few years, and it is likely to continue to increase in the future.
The gold price started at around INR 26,345 per 10 grams in 2015 and reached INR 58,270 per 10 grams in 2023, an increase of over 100%, and INR 98,303 in July 2025. The main reasons for the increase in gold price are inflation, geopolitical uncertainty, and rising demand from India.
Paytm is an e-commerce payment system and a fintech company in India. It was founded in the year 2010 and has its headquarters located in Uttar Pradesh, India. Paytm provides an opportunity for Indians to invest or purchase 99.99% pure Gold for as low as INR 1.
The user can purchase gold through the Paytm app by choosing the stocks and wealth icon and then selecting the Paytm Gold icon, which lets you invest in Gold in terms of rupees or quantity. It is one of the most trustworthy and best gold investment app in India.
PhonePe
Name
PhonePe
Founded
2015
Minimum Investment
INR 1
Partnered with
MMTC-PAMP
PhonePe – Best Platform to Buy Digital Gold in India
PhonePe is an Indian financial service and a digital payment platform. It was founded in the year 2015 and has its headquarters in Bangalore, India. The company is a subsidiary of Flipkart. EvenPhonePe allows its users to invest or purchase 99.99% pure Gold for as low as INR 1. It is one of the best platform for the best digital gold investment in India.
PhonePe platform provides the promise of transparent pricing and assured quality, and is one of the best ways to buy gold online. In PhonePe, the users will have to log into their account and choose the Gold option available in the My Money section. With PhonePe, the users can invest in Gold in terms of rupees or quantity.
Google Pay
Name
Google Pay
Founded
2011
Minimum Investment
INR 1
Partnered with
MMTC-PAMP
Google Pay – Best Digital Gold Investment App
Google Pay is also a digital payment platform, which is powered by Google. It was launched in the year 2015. Google Pay also lets users invest or purchase 99.99% pure Gold for as low as INR 1.
The users can purchase the gold by using the Google Pay platform, which works similarly to the digital gold purchased throughPhonePe and Paytm.
Groww is an Indian-based online investment platform. It provides services to customers to invest in mutual funds and stocks. The company was founded in the year 2016, is headquartered in Bangalore, and is one of the best platforms to buy digital gold in India.
Through Groww, the users will be able to purchase Gold in terms of grams from a starting price of INR 10. The purchase cannot be made through the Groww funds, and the users will have to purchase them through UPI, NEFT, net banking, IMPS, or RTGS. If it is net banking, then they will have to purchase for more than INR 100.
Jar App – Best Platform to Buy Digital Gold in India
The Jar App is a daily savings platform that rounds off spare change from your digital transactions and invests it in digital Gold, all of this with zero manual involvement. For example, if a person spends Rs. 23, Jar smartly rounds it off to the nearest ten and automatically invests Rs. 7 in digital gold on their behalf. First of its kind, with Jar App, you can save while you spend. The entire process takes 45 seconds and can start right after. Jar App enables its customers to save consistently with minimum hassle so that they are all prepared for the future.
Airtel Payments Bank
Name
Airtel Payments Bank
Founded
2016
Minimum Investment
INR 1
Partnered with
SafeGold
Airtel Payments Bank – Best Digital Gold Platform in India for Investment
Airtel Payments Bank is a financial service company that is a subsidiary of Bharti Airtel. It is the first company to receive a payments bank license from the RBI. Headquartered in New Delhi, India, Airtel Payments Bank was founded in the year 2017.
Airtel has launched a new platform, DigiGold. It is one of the best platforms to buy digital gold from. This platform will allow users to invest in digital gold. This feature can be used only by the savings account customers of Airtel Payments Bank.
Amazon Pay
Name
Amazon Pay
Founded
2007
Minimum Investment
INR 5
Partnered with
SafeGold
Amazon Pay – Best Digital Gold Investment App
Amazon is one of the largest e-commerce platforms in India. It is a US-based company that was founded in the year 1994. Launched in 2007, Amazon Pay uses the consumer base of Amazon.com and focuses on giving users the option to pay with their Amazon accounts on external merchant websites. If you are looking for how to buy gold online with Amazon, then that is easy, too.
The users can buy Digital Gold through the Amazon App on the Amazon Pay page, or they can search for it directly in the search bar. Once the users can log in, they can click on the gold vault icon and see the buy price at that time. The digital gold can be bought from the starting price of INR 5. The users can buy up to 30g of Gold without KYC.
HDFC Securities
Name
HDFC Securities
Founded
2000
Minimum Investment
1 gram of Gold
Partnered with
Augmont Gold
HDFC Securities – Best Digital Gold Investment App
HDFC is a financial securities company that is a subsidiary of HDFC Bank. HDFC Securities was founded in the year 2000, and its headquarters are located in Mumbai, India. HDFC Securities also allows its users to invest in digital gold.
Using HDFC securities, users can buy 24K Gold in terms of rupees as well as quantity. It is one of the best gold trading apps. You will be able to buy the top-quality Gold and store it safely in the digital locker, which can be accessed anytime and anywhere.
Me-Gold – Motilal Oswal – Best Digital Gold Investment App
Motilal Oswal is an India-based diversified financial service company that also provides gold investment opportunities. The company was founded in the year 1987 and has its headquarters in Mumbai, India. Motilal Oswal allows users to purchase digital Gold at a starting price of INR 1,000. You can purchase 24k pure gold at the best price and keep it safe online.
FinPlay
Name
FinPlay
Founded
2021
Minimum Investment
INR 1
Partnered with
MMTC-PAMP
FinPlay – Best Platform to Buy Digital Gold in India
FinPlay is a game-based investment platform that is designed to bring two exciting themes of fintech and gaming together, making it one of the best gold investment apps in India. Founded by two IITians, FinPlay allows users to play games and earn FinCash awards, which they can redeem to get financial products at discounted rates on the platform, along with other rewards like Amazon coupons and more. Recognized as one of the best apps for gold investment, FinPlay offers a user-friendly approach to investing in digital gold, making it the best place to buy digital gold.
FinPlay currently helps users with the opportunity to buy digital gold. FinPlay extends easy ways to invest in 24K, 99.99% Pure Gold, which is 100% safe and secure, and promises transparent pricing. The company also enables its customers and other investors to buy and invest in digital gold starting from Re 1, and is gearing up to become a major company that would let users invest in gold.
Zerodha is India’s largest retail stockbroker by active client base and trading volume. It is a discount broker, meaning it charges lower commissions than traditional brokers. Zerodha is known for its innovative trading platforms and its focus on customer service.
By expanding its reach into the e-hold trading industry, Zerodha has added another layer of innovation to its portfolio. It is a ground-breaking bargain brokerage. With a track record of disrupting the financial sector, it now provides a stable investment environment for digital gold. The platform’s commitment to customer satisfaction is reflected by the multitude of cutting-edge tools it provides, which equip users with the knowledge they need to make sound decisions and pave the way for an interesting and profitable e-gold investment experience.
Tanishq – Best Digital Gold Platforms in India for Investment
Tanishq is a leading Indian jewelry brand in the Tata Group. It is known for its high-quality jewelry and its commitment to ethical sourcing. Tanishq has a wide range of jewelry products, including gold, diamond, and platinum, making it one of the best apps for gold investment.
Tanishq is also a pioneer in the digital gold space. It was the first jewelry brand in India to offer digital gold to its customers. Tanishq’s digital gold product, Tanishq e-gold, is powered by SafeGold, a digital gold provider regulated by the Securities and Exchange Board of India (SEBI).
You can sell or swap the gold at any of its 350+ outlets in India anytime. There are no additional fees for the app’s locker or transaction processing. It is one of the best platforms to invest in gold and one of the most reputable sites for purchasing gold in physical and digital forms because it is a Tata Group firm. Tanishq is a trusted brand with a long history of providing high-quality jewelry and ethical sourcing. Its digital gold product, Tanishq e-gold, is a convenient and affordable way for investors to invest in gold. Tanishq is considered as the safest and best app to buy digital gold.
Spare8 – Best Platform to Buy Digital Gold in India
Founded in September 2021, FinPlay is currently led by Ganesh Kumar Anegondi (Co-founder and CEO) and is built to simplify long-term investing and is, therefore, great for first-time investors. The platform currently lists digital gold as the only asset, but is planning to launch mutual funds and stock baskets in the upcoming months. “Democratise finance and wealth management for millennials in India” is currently the mission of FinPlay. The startup further aims to emerge as the go-to wealth platform for millennials who are just starting their wealth creation journey. It is considered one of the best app for gold investment, as it offers a user-friendly approach to investing in digital gold.
DigiGold
Name
DigiGold
Founded
2020
Minimum Investment
INR 1
Partnered with
–
DigiGold – Best Digital Gold Investment App
DigiGold is an investment platform by Amrapali Gujarat, founded in 2020, with 40+ years of legacy in Bulk Gold and Silver. Accredited by NABL and BIS, and supported by GGC and SEQUEL, DigiGold is one of the best apps to buy digital gold and is one of the best digital gold companies in India. Gold purchased by the users is stored in Government-trusted vaults of BRINKS. The minimum amount of purchase starts from just INR 1. They also offer a no-lock-in-period SIP in Gold with a minimum amount of INR 500 through periodic installments. With DigiGold, you can buy and possess a portion of massive gold, silver, and platinum bars that are safely stored in The Vault. DigiGold is considered as the best place to buy digital gold.
Jupiter Money
Name
Jupiter Money
Founded
2019
Minimum Investment
INR 10
Partnered with
MMTC-PAMP
Jupiter Money – Best App for Digital Gold Investment
Jupiter Money is a digital payment app powered by Federal Bank, founded by Jitendra Gupta and Vishnu Jerome in 2019, and headquartered in Mumbai. The Jupiter Money app allows investors to buy/sell digital gold or start a No-penalty SIP starting at INR 10. Jupiter Money and MMTC-PAMP have teamed up to provide digital gold on the platform. You can invest in 24K gold that is 99.99% pure through Jupiter Money. Gold can be purchased and sold at current market prices at any time of day. With the app, you may store gold in safe vaults.
MMTC-PAMP was founded in 2008 as a joint venture between MMTC Ltd. (a government of India undertaking and India’s largest public sector trading organization) and PAMP SA, a bullion brand based in Switzerland. Investors can redeem digital gold for 24K, 999.9 purest gold bars and coins from MMTC-PAMP. They can sell the digital gold back to MMTC-PAMP or gift/transfer the gold to a loved one using the platform.
Gullak
Name
Gullak
Founded
2022
Minimum Investment
0.5 gm of gold
Partnered with
Augmont
Gullak – Best Digital Gold Investment App
Gullak is a savings and investment app founded by Manthan Shah, Dilip Jain, and Naimisha Rao in 2022. Recognized as the best digital gold investment app in India, Augmont and Gullak collaborated to create the leasing scheme known as Gullak’s Gold+. With the Gullak app, customers may safely lease their gold thanks to Gold+. Reputable, reliable, and established jewelers lease gold metal. Jewelers offer investment protection in the form of bank or corporate guarantees. The interest that these jewelers pay is expressed in grams of gold, and the users also benefit from this. The minimum quantity required to participate in Gold+ is 0.5 grams, and the maximum quantity is 250 grams.
Pluto Money – Best Digital Gold Investment digital
Pluto Money, a goal-based saving platform that assists users in creating a secure financial future, was founded by Danish and Reev. It is known as one of the best apps to invest in gold. It assists users in establishing a savings habit, making low-risk investments, and reaching their financial objectives. With Pluto Money, investors can buy 24K, 99.9% pure gold and convert digital gold to physical gold, with delivery to your doorstep. To invest in digital gold, download the app, register, choose your investment amount, and complete your purchase.
Plus Gold
Name
Plus Gold
Founded
2022
Minimum Investment
INR 100
Partnered with
Augmont
Plus Gold – Best Digital Gold Investment App
Plus Gold is an Indian-based jewellery savings app that combines the simplicity of digital gold investment with the excitement of building a jewellery collection. Users can invest in gold through systematic investment plans (SIPs) or one-time purchases, with no lock-in period, allowing for easy redemption anytime. Purchases can be made using UPI, NEFT, net banking, IMPS, or RTGS, making it one of the best apps to buy digital gold.
With Plus Gold, users earn a 10% extra gold benefit, receiving 1 gram of additional gold on every 10 grams purchased. Trusted by over 300 verified jewellers and redeemable at 1,000+ stores in 520+ cities, Plus Gold offers a secure and flexible way to save in gold for the future.
Dvara SmartGold
Name
Dvara SmartGOld
Founded
2019
Minimum Investment
INR 100
Partnered with
Jana Small Finance Bank (SFB)
Dvara SmartGold – Best Digital Gold Investment App
Dvara SmartGold is a micro-savings platform that helps users build a financial safety net by investing in gold. Launched in 2019, it allows you to save in small, flexible installments through SIPs, and redeem your savings as cash, coins, or jewellery from trusted jewellers.
With no fees or commissions on SIPs and secure storage in BRINKS vaults, Dvara SmartGold offers a simple, safe, and affordable way to grow your gold savings for future needs.
Fiydaa
Name
Fiydaa
Founded
2023
Minimum Investment
INR 5
Partnered with
Not publicly disclosed
Fiydaa – Best Platform to Buy Digital Gold in India
Fiydaa is a digital gold investment platform designed for middle-class savers, letting you start with as little as INR 5. It offers flexible SIP options like DigiGold SIP (from ₹100), Lease SIP (earn extra 4% monthly in grams), and Gold Coin SIP (redeem coins later). With Fiydaa X, users can lease gold to earn up to 6% annually. All gold is securely stored and can be redeemed anytime for cash or physical delivery. Fiydaa also offers its jewelry line, Elegance.
eBullion
Name
eBullion
Founded
2020
Minimum Investment
Not disclosed
Partnered with
Not publicly disclosed
eBullion – Best Platform to Buy Digital Gold in India
eBullion is a complete digital gold investment platform that lets users buy, sell, and manage gold 24/7. It’s designed for both beginners and active investors who want full control and real-time insights. The platform offers live gold prices, smart price alerts, and detailed portfolio tracking. Users can set custom alerts to buy or sell at their preferred rates. All gold is 100% insured, stored in secure vaults, and can be redeemed anytime for cash or physical delivery. eBullion focuses on transparency, safety, and flexibility, making gold investing simple and convenient.
Yes, you can buy digital gold in India through various digital gold investment platforms.
Is digital gold better than physical gold?
Digital gold is a better option than physical gold as it ensures safety and has no additional storage costs.
What is E-gold in India?
E-gold is held electronically in the demat form and can be freely converted into physical gold.
Which is the best country to buy gold?
If you are wondering about the best country to buy gold, it is Dubai, UAE.
What is digital gold?
Digital gold or e-gold is a virtual form of gold investment that one can make. The users can easily buy e-gold via the best gold investment apps available online and have it stored in secured vaults.
What is the best way to buy digital gold?
The best way to buy digital gold is through trusted apps like eBullion, Jar, or MMTC-PAMP that offer real-time prices, secure vault storage, and easy redemption.
Which are the best Digital Gold Investment platforms in India?
Some of the best Digital Gold Investment platforms in India are:
Nestlé has made a big announcement that it will cut about 16,000 jobs by 2027. The company’s goal is to save 3 billion francs and boost growth. Apparently, there are several other reasons for this massive cut, and the company would do it over the course of 2 years. So, which departments will be affected? Does that mean there will be no more hirings by Nestlé? What did the higher management say about the move? For all that, learn more.
What’s Happening?
Nestlé’s new CEO, Philipp Navratil, recently revealed that the company is restructuring and 16,000 jobs could fall victim. There are about 277,000 employees (according to reports by The Guardian), and about 6% of them will have to leave the company.
Who’s Affected the Most?
White-collar jobs: About 12,000 of these cuts will be the office staff, managers, and other professional employees.
Manufacturing and supply chain operations: Approximately 4,000 people are involved in producing and delivering Nestlé’s products.
There’s no clear indication of which countries will be most affected. About 4,200 people are working in the UK (especially in offices in Gatwick and a factory in York that makes KitKats).
Why Is This Happening?
Nestlé’s new CEO, Philipp Navratil, is clear about layoffs; he wants to cut costs and boost sales growth.
He said, “The world is changing and Nestlé needs to change faster.”
According to him:
He aims to increase Nestlé’s efficiency by automating specific areas of work.
He wants to make bold moves by creating new products and innovations.
He envisions creating a company culture that focuses on performance and results.
He says the company would reward employees for driving the company’s success.
He says that these job cuts are a big part of Nestlé’s cost-saving plan.
The company is looking to save 3 billion Swiss francs (about £2.8 billion) by 2027.
What Led Nestlé to Cut 16,000 Jobs?
The leadership at Nestlé was shaken in September when its former CEO, Laurent Freixe, was fired for not disclosing a romantic relationship with his subordinate.
Just a few weeks after this scandal, Chairman Paul Bulcke resigned, too.
Amidst all this corporate drama, the company was struggling to increase sales and reduce debt.
So, Nestlé’s new CEO, Philipp Navratil, came up with new plans for the company.
The Financial Picture
Although Nestlé is the world’s largest food company, its sales fell 1.9% year-on-year in the first nine months of 2025. In actual numbers, this dip is 65.9 billion Swiss francs.
The drop was due to foreign exchange rates that saw a 5.4% negative impact from currency fluctuations.
Its organic sales rose by 3.3% (excluding the currency effects). Emerging markets, including India and Brazil, are experiencing 5.2% growth.
And its developed markets, such as Europe and North America, grew by 2.1%.
However, this growth was primarily due to higher prices, rather than selling more products.
What Did the Experts Say?
Chris Beckett, an analyst at investment firm Quilter Cheviot, said that the company’s new CEO is doing what he can to stop Nestlé’s slow decline. According to him, the company has “big ambitions” to make a good comeback, and it’s a work in progress at the moment.
Diwali, the festival of lights, is a joyful time in India, celebrating the victory of good over evil and light over darkness. It’s also a great chance for brands to connect with people through creative ads. Diwali advertisements often mix traditional values with modern ideas, capturing the spirit of the festival while promoting their products. From heartwarming stories about family to colorful visuals celebrating the festive mood, brands use this time to create memorable ads that leave a lasting impression on viewers.
The realization of Diwali, being a festival of sentiments, is always smartly exploited by genius advertisers and marketers with their amazing Diwali advertisements, which are promoted across diverse social media platforms along with trending hashtags. This culture of brainstorming innovative advertisements revolving around a special day or a festive occasion has gotten a renewed boost in the past couple of years and has significantly surged brand sales.
So, here’s taking a look at some of the most creative Diwali ads by brands, which grabbed the attention of the millennials and others around the country.
The preparations for Diwali celebrations have begun, and so has the competition among the brands to rule the customers’ hearts with their Diwali creative ads. Here is a collection of some beautiful Diwali advertisements for 2025, which are full of emotions, thought-provoking messages, and more:
Zomato’s Diwali TVC mixed humor and emotion perfectly with the line, “Mithai Zomato karo, desh roshan karo.” The ad featured actor Piyush Mishra joking with his grandson about ordering sweets online. While it was funny and light, the ad also shared a deeper message, celebrating Diwali with traditional sweets not only makes the festival complete but also supports India’s economy. This creative idea clicked with people and is creating a lot of buzz.
Birla Opus Paints: Kya Iss Baar Diwali Cancel?
Best Diwali Creative Ads
The 2025 Birla Opus Paints Diwali ad focused on togetherness and finding joy in simple moments with family and friends. It showed that the real glow of Diwali comes from being with loved ones, not just big celebrations. The ad aimed to warm hearts and reminded everyone of the true value of family.
Oppo India: Where You Find Your True Self | Iss Diwali, #TumJagmagao
Best Diwali Creative Ads
The campaign stars Ranbir Kapoor and Jitendra Kumar and shows that the true spirit of Diwali is about connecting with yourself and your loved ones, not just gifts or decorations. In the ad, Ranbir Kapoor returns home for the festival but loses his baggage, which makes him reflect on his past. He realizes that real happiness comes from simple moments, inner joy, and spending time with family, highlighting that Diwali is about rediscovering yourself and cherishing genuine connections.
Vivo: Prepare for the #JoyOfHomecoming this Diwali
Best Diwali Creative Ads
Diwali is all about light, love, and togetherness, and Vivo’s new campaign celebrates the joy of homecoming. Created with FCB India, the film focuses on the small, everyday moments that make the festival special, dusting cupboards, hanging lights, making sweets, and sharing laughter while preparing for loved ones to return.
The story follows a father decorating his home alone, until a forgotten childhood letter reminds his daughter of a promise to help. She comes home, and together they complete the decorations, showing that the true magic of Diwali lies in these shared moments and bonds.
Most Creative and Best Diwal Ads 2024
Diwali, the vibrant Indian festival of lights, is a time of joy, togetherness, and celebration. In 2024, brands once again seized the moment to create unique and memorable advertising campaigns. In 2024, Diwali ads combined creativity, storytelling, and cultural relevance, reflecting the festival’s spirit while connecting deeply with audiences across India.
Netflix – #HarParivaarKeLiye
Netflix Diwali Campaign | 2024
Netflix never fails to amaze us with its creative advertisements. So, to keep the tradition alive, Netflix India is back with its creative Diwali ad campaign called “Har Parivaar Ke Liye,” highlighting how stories bring people together. Directed by Akash Bhatia, the ad captures how Netflix connects families, friends, and even strangers in shared moments. Be it bustling bus rides or cozy movie nights, Netflix knows how to connect people. This ad campaign beautifully celebrates the special connections formed through stories, inviting everyone to enjoy their favourite films and series together this Diwali.
Motilal Oswal – #BakiKeMeriTarafSe
Motilal Oswal Diwali Campaign | 2024
Motilal Oswal has brought up a heartwarming and relatable Diwali campaign, #MeriTarafSe. The ad beautifully captures the tradition of passing on support through generations. Set in a warm Indian household, the ad shows the relationship between a father and son, emphasizing how parents offer not just emotional backing but also that “extra little something” financially when needed. Through scenes like helping a young man buy his first smartphone or contributing to a couple’s first big purchase, the campaign connects the Diwali spirit of giving with the importance of starting SIPs early for lasting benefits, making each milestone memorable.
Edelweiss Mutual Fund – #BachpanWaaliDiwali
Edelweiss Mutual Fund Diwali Campaign | 2024
Edelweiss Mutual Fund released a beautiful Diwali ad, Bachpan Waali Diwali, taking us back to the simplicity of childhood celebrations. Featuring Priya Malik, an actress and poet, delivering a heartfelt monologue, the ad recalls Diwali memories before forwarded messages and big, fancy celebrations. It highlights the importance of moments when Diwali simply meant spending quality time with family—waking up early, dressing up in new clothes, taking blessings from elders, performing the pooja, and wishing Happy Diwali to our near and dear ones. Towards the end, The ad invites us to reflect on true prosperity—is it just about money or the priceless joys that make Diwali special?
OnePlus – #MakeItSpecial
OnePlus Diwali Add – #MakeItSpecial
OnePlus recently released its upcoming marketing campaign #MakeItSpecial. The brand is set to invoke all sorts of emotions in their latest ad which is themed around inclusivity. The ad begins by showcasing a family celebrating Diwali by exchanging gifts while their dog overlooks the scenario. In an unexpected turn of events, the family finds their dog sharing stuff around the house and its favorite toys with a bunch of strays outside the home. The family then proceeds to include all the fur babies in the celebration. The tagline “Make sure no community is left behind” really tugs at your heart. This Diwali ad promotes simple acts of kindness and compassion towards everyone around us.
This Diwali, Vivo celebrates its 10th anniversary. It not only shares its journey through the years but also shares the common feeling of homecoming during festivities in Indian families. The ad depicts individuals busy in their routine lives but reminiscing about family time during Diwali. Most of us can’t always make it to visit on festive occasions but in India, Diwali is something that brings families together. This creative Diwali ad proceeds to show the individuals taking a break from work and returning home to celebrate Diwali. #JoyOfHomecoming reminds us to spend time with our loved ones and participate in our favorite festivals.
In their latest ad, Oppo takes you across India to celebrate Diwali. In a diverse nation like ours, no festival is celebrated alike. From the valleys of Himachal, the shores of the Western Coast, to the mighty deserts of Rajasthan, India celebrates Diwali with its twist of traditions. Keeping this diversity as the theme, this Diwali ad celebrates the different yet meaningful traditions in each state of India. Wemaybedivided by languages and traditions, but the intent is to keep the trust alive. Therefore, this Diwali, #LightTheLampOfTrust.
Pepperfry- #WhyWaitForDiwali
Pepperfry Diwali Ad – Diwali Creative Ads by Brands
There are so many occasions in the Indian traditional calendar that brands can encash. One such is the Festival of Lights-Diwali. People rejoice and celebrate this festival like no other and it mainly includes festive shopping. Pepperfry hilariously captures the madness and chaos that unfolds at the onset of Diwali shopping in Indian homes. Indian festivities invite huge discounts, sale offers, and items going out of stock. And so Pepperfry suggests, #WhyWaitforDiwali.
The retail jewelry brand, Tanishq from TATA launched an ad debut directed by filmmaker Mira Nair. This beautiful and creative Diwali ad pays tribute to the modern-day queens (Nav-Raanis) and the spirit with which they do it all. The film opens with women on the day of Diwali, highlighting them in different settings embodying grace and elegance. There’s something about Diwali though, that adds radiance and charm to their personality. Nav-Raani celebrates this spirit of the modern-day queens juggling work and responsibilities at home effortlessly. The Nav-Raani is a blend of traditions and modern habits which makes her the Queen that she is, and we are here to celebrate her
Most Creative and Best Diwal Ads 2023
Diwali, the vibrant Indian festival of lights, is a time of joy, unity, and celebration. It’s also a prime opportunity for brands to craft unique and engaging advertising campaigns. In 2023, many Diwali ads stood out for their creativity and the way they captured the spirit of the festival.
Under the #ThisAdIsMyStore campaign, Cadbury Celebrations empowers home-based entrepreneurs by transforming Cadbury advertisements across various platforms, including billboards, digital outdoors, mobile ads, online ads, print media, and TV commercials. These ads now serve as a promotional platform for their businesses, often called “ghar ki dukaan.”
Every Cadbury ad in this campaign includes a distinctive QR code. When scanned, this QR code directs users to the WhatsApp for Business chat of their local homepreneur. Through this chat, customers can explore and purchase homemade products these entrepreneurs offer.
The campaign was launched on September 29, 2023, and has received positive reactions from viewers. The campaign has been praised for its heartwarming story, its message of empowerment, and its commitment to supporting small businesses.
Mamaearth Diwali Ad – #GoodnessMakesYouBeautiful
Mamaearth Diwali Ad -Diwali Creative Ads by Brands
Mamaearth’s 2023 Diwali campaign, #GoodnessMakesYouBeautiful, celebrates the beauty of goodness. The campaign features a series of ads that showcase the many ways goodness can make us more beautiful, both inside and out. The campaign’s tagline is a reminder that beauty is more than just skin deep. It’s about being kind, compassionate, and helpful. It’s about making the world a better place, one small act of goodness at a time.
The Mamaearth Diwali campaign is a positive and inspiring message about the power of goodness. It’s a reminder that we all have the power to make a difference and that even small acts of kindness can have a big impact.
Amaze Diwali Ad – #AmazeWaliDiwali
Amaze Diwali Ad – #AmazeWaliDiwali
The Amaze Diwali ad, titled “#AmazeWaliDiwali,” is a heartwarming tale that captures the essence of the festival of lights – a time for family, love, and reconciliation. The ad revolves around a strained father-son relationship, highlighting the generational gap and the challenges of communication that can hinder familial bonds.
The ad’s tagline, “#AmazeWaliDiwali,” perfectly captures the essence of the campaign. It’s not just about making Diwali a dazzling spectacle; it’s about making it a time for heartfelt connections and creating memories that will last a lifetime.
Luminous Diwali Ad – #IlluminatingLives
Luminous Diwali Ad – #IlluminatingLives
The Luminous Diwali Ad, themed “#IlluminatingLives,” is a wonderful and inspiring story that shows Diwali’s true spirit of providing light and joy to those around us. The advertisement centers on an employer’s act of goodwill for her driver’s family, highlighting the power of empathy and making a difference in someone’s life.
The ad’s message resonates deeply with the values of Diwali, emphasizing the importance of extending a helping hand to those in need and the power of small acts of kindness to make a world of difference. It reminds us that the true illumination of Diwali lies not just in the sparkle of diyas but also in the warmth of human connection and the compassion we show towards others.
HP Diwali Ad – #ChaloRoshniKiOar
HP Diwali Ad – #ChaloRoshniKiOar
HP India has launched their Diwali campaign, ‘Walk to The Light,’ which tells the narrative of an elderly couple who enter the digital world in search of a better future. It highlights the journey of small enterprises, emphasizing the power of digital education in today’s fast-changing world, according to a press statement from the company.
The tenacity of Indian small enterprises inspires the campaign. According to the statement, it summarizes their incredible path toward digitalization, shining light on the relevance of digital education for success in the modern economy. The story celebrates the entrepreneurial spirit, emphasizing how Diwali is a time for new beginnings and discoveries.
Eicher Trucks and Busses Diwali Ad – #NayiSochNayeRaaste
Eicher Trucks and Busses Diwali Ad – #NayiSochNayeRaaste
Eicher launched the “Diwali 2023 #HarSafarRoshan ad campaign with Eicher #NayiSochNayeRaaste”. The advertisement depicts a lady bus driver who ensures her colleague and friend arrive home safely after working late during the Diwali holiday. The campaign intends to highlight the concept of “new thinking, new paths” and encourage people to celebrate Diwali safely and responsibly.
Most Creative and Best Diwali Ads 2022
Diwali, the Indian festival of lights, is a time for celebration and joy. It is also a time for brands to develop creative and innovative advertising campaigns. In 2022, many Diwali ads stood out for their creativity and originality:
Cadbury Diwali Ad – #ShopsForShopless
Cadbury Diwali Ad 2022 – #ShopsForShopless
The relationship between the Indian festival and Cadbury Celebration has become very deep now. This Diwali Cadbury Celebration has come up with its new campaign, #ShopForShopless, celebrating the power of communities coming together through technology-enabled solutions. The brand film opens with a man looking for his local hawker who wasn’t present at his regular selling spot. After finding his whereabouts, the hawker emphasizes the instability of his business in a generic manner. That man already knows his problem and comes up with a solution. He gifted him Cadbury Celebrations and used the QR code on the pack to set up the hawker’s very own virtual shop, leaving the hawker and his son teary-eyed. This is one of the most witty and best Diwali advertisements that a company can come up with!
Diwali is an important period for hawkers, but their business is often affected due to the lack of permanent shops. This ad campaign is an effort to give hawkers, the ones with no space, a permanent virtual spot to sell their products.
Oppo India Ad- A Boy Vs. Potholes, this Diwali who will win?
Oppo India – Best Diwali Ad Campaigns
The campaign was launched in October 2022 and features a young boy determined to win against the potholes on his street. The campaign highlights the Oppo F21 Pro’s durability and ability to withstand even the toughest conditions. This is one of the most creative Diwali ads of 2022.
The campaign has been well-received by the public and has been praised for its creativity and its positive message. It has also helped to raise awareness of the issue of potholes in India.
CaratLane Diwali Ad – How To Celebrate Diwali Differently
CaratLane Diwali Ad – Best Diwali Ad Campaigns
The campaign was launched in October 2022 and features three women, Ayesha, Pooja, and Tanvi, who are uniquely celebrating Diwali. Ayesha is hosting a Diwali party for her friends and family, Pooja is volunteering at a local orphanage, and Tanvi is spending time with her family and reflecting on the true meaning of Diwali.
The campaign highlights the different ways that people can celebrate Diwali, and it encourages viewers to find their own unique way to celebrate the festival. The campaign also promotes CaratLane’s jewelry, which is shown as a way to add a touch of luxury to any Diwali celebration.
HP Diwali Ad – Thodi Si Jagah Bana Lo
HP Ad – Thodi Si Jagah Bana Lo
In 2022, HP India released the short video “Thodi Si Jagah Bana Lo” to commemorate the joyful spirit of Diwali. Simple Creative’s campaign film reveals amazing acts of compassion and generosity to help traditional artists and local businesses. The film stresses the indispensability of local craftspeople, acting as a reminder of their tenacity across time.
The campaign was a success in terms of both awareness and engagement. The media widely covered it, generating a lot of discussion on social media. The film was also praised for its heartwarming story and its message of support for local artisans.
Shoppers Stop Diwali Ad Campaign – Nayi Diwali Nayi Soch
Shoppers Stop Diwali Ad Campaign 2022 – #NayiDiwaliNayiSoch
Shoppers Stop has started its new Diwali campaign, “Nayi Diwali Nayi Soch,” featuring actors Yami Gautam and Dhairya Karwa. The ad campaign comprises four short videos that focus on Indian families who are traditional in their values but modern and progressive in their outlook. Each short video delivers a beautiful thought on how people opt for a liberal mindset to connect better with their families by highlighting the essence of gifting thoughtful gifts on Diwali.
Acer Diwali Ad – Bring Home Prosperity
Acer Diwali Ad 2022 – Bring Home Prosperity
Acer’s Diwali short ad campaign tapped into the joy of reuniting a multicultural Indian family for the biggest festival of the year. The short video follows the emotions of a father as he is about to meet his daughter for Diwali after she married someone of her choice without his permission. But over the course of meeting her new family, the father discovers that the daughter’s world is indeed one of happiness and prosperity. Acer is a trusted part of their new lives, opening the doors to better health and wealth, representing true prosperity.
Kalyan Jewellers Diwali Ad – Celebrating Every Indian
Kalyan Jewellers Diwali Ad 2022 – Celebrating Every Indian
Kalyan Jewelers has launched its Diwali campaign ‘Celebrating Every Indian.’ In this 4:22 minute ad, many big screen stars appeared, i.e., Amitabh Bachchan, Jaya Bachchan, Katrina Kaif, Akkineni Nagarjuna, Shiva Rajkumar, and Prabhu Ganesan.
Moments coming at different points in life have been threaded together in this ad. From creating new memories on your first Diwali after marriage to following the age-old traditions of a fun card party; from virtually joining the family for Diwali dinner to hosting a potluck party with besties; and from surprising a loved one to being surprised by them, there is something for everyone.
The special thing about this Diwali ad is that it depicts the different stages of age and the joys associated with them in different regional languages.
Jar App Ad Campaign – Buddhi Jeevi Buddhi Laga
Jar App Ad Campaign – Buddhi Jeevi Buddhi Laga
Jar App‘s 2022 Diwali ad campaign, “Buddhi Jeevi Buddhi Laga,” celebrates the importance of financial literacy. The campaign features a young man named Buddhi who is struggling to make ends meet. He is working multiple jobs and is always stressed about money. The ad is a celebration of the power of financial literacy. It shows that anyone can improve their financial situation by learning how to manage their money. This is one of the most creative Diwali ads that the Jar app came up with.
Asian Paints Ad – Diwali Pe Har Ghar Kya Kehta Hai?
Asian Paints Ad – Diwali Pe Har Ghar Kya Kehta Hai?
Asian Paints‘ 2022 Diwali ad campaign, “Diwali Pe Har Ghar Kya Kehta Hai?” celebrates the importance of family and togetherness. The campaign features a family coming together to celebrate Diwali in a freshly painted home decked up with decorative lights and diyas. The tagline means that every home has something to say on Diwali. It is a celebration of the diversity of Indian culture and the importance of family.
The ad has been well-received by viewers and has been praised for its positive message and its heartwarming portrayal of family. The ad has also been successful in terms of brand awareness and sales.
JK Cement Ltd. Ad – #TohfaSurakshaKa
JK Cement Ltd. Ad – #TohfaSurakshaKa
JK Cement‘s 2023 Diwali ad campaign, “#TohfaSurakshaKa,” is a tribute to traffic police officers who work tirelessly to ensure the safety of road users, especially during the festive season. The Ad is a successful example of how a brand can use advertising to promote positive social change. The ad celebrates the unsung heroes of society and encourages viewers to appreciate their work. It is a positive and uplifting ad that has resonated with viewers across India.
Netflix Diwali Ad – Cherrapunji ki Diwali
Netflix Diwali Ad – Cherrapunji ki Diwali
Netflix’s creative Diwali ad “Cherrapunji ki Diwali” is a heartwarming celebration of the festival of lights in the wettest place on Earth, Cherrapunji, Meghalaya. This ad is a reminder that Diwali is a festival that brings people together, regardless of their religion, culture, or location. It is a time to celebrate the light within us all.
OnePlus Diwali Ad – #CelebrateYourWay
OnePlus Diwali Ad – #CelebrateYourWay
The OnePlusCelebrate Your Way Diwali Ad is a heartwarming and inclusive campaign that encourages people to celebrate Diwali in their own unique way. The ad features a diverse cast of characters, all of whom are celebrating Diwali in different ways. Some are cooking traditional dishes, while others are playing games or simply spending time with their loved ones. The ad shows that there is no right or wrong way to celebrate Diwali and that the most important thing is to enjoy the festival with the people you love.
The Advertisement is a positive and uplifting campaign that celebrates the diversity of India and the spirit of Diwali. It is a reminder that there is no right or wrong way to celebrate Diwali and that the most important thing is to enjoy the festival with the people you love.
Tanishq Diwali Ad – Naye Milestone Wali Pehli Diwali
Tanishq Diwali Ad – Naye Milestone Wali Pehli Diwali
Tanishq’s 2022 Diwali ad campaign, “Naye Milestone Wali Pehli Diwali,” celebrates the personal milestones that women achieve in their lives. The campaign features four women who are celebrating their first Diwali after achieving a major milestone, such as getting married, starting a new job, or becoming a mother. The ad is a celebration of the strength and resilience of women. It shows that women are capable of achieving great things and that they deserve to be celebrated for their accomplishments.
The festivities of Diwali and its advertisements come every year. But there are certain ads that touch the audience’s hearts and leave a big imprint on them. So, here’s a collection of all such Diwali ads that peaked their levels of creativity and went viral:
Cadbury Celebrations Diwali Ad – Not Just A Cadbury Ad, Make Your Own Ad
Launched in 2021
Cadbury had already launched its Not Just a Cadbury Ad in 2020. It was the second edition of the Cadbury advertisements in 2021, which was again built to empower local brands and businesses. The Diwali 2021 ad of Cadbury is centered around Shahrukh Khan, the Bollywood actor who has recently been dragged into numerous controversies. In the year 2021, Cadbury helped King Khan be the brand ambassador of numerous small and medium-sized businesses across the country.
Cadbury managed to do this with the help of cutting-edge machine learning technology to map the actor’s face and voice, empowering all the brands to create their own versions of the ad to promote their products. As revolutionary as it is, Cadbury managed to deliver what it promised even this time around by making one of the best Diwali creative ads.
Pepperfry Diwali Ad – Kuch Apne Liye, Kuch Apno Ke Liye
Launched in 2021
Pepperfry’s Diwali Offer Advertisement
Pepperfry‘s latest Diwali ad shows a father-daughter duo fighting for an armchair as they look for the best WiFi connectivity spot in the house. The daughter says that she has to study online, whereas her father says that he needs to work. The daughter then says, “Talk to Mumma.” On realizing that he is about to lose, the father calls it a truce by gifting another armchair to his daughter for Diwali, placed right next to his. The father asks his daughter, “Do you want to choose your Diwali gift?” The advertisement film is conceptualized by L&K Saatchi & Saatchi.
Amazon Prime Video Diwali Ad – Apno Wali Diwali with Amazon Prime Video
Launched in 2021
Amazon Prime Video Diwali Ad – Apno Wali Diwali with Amazon Prime Video
Amazon Prime launched #ApnoWaliDiwali, where the brand targeted all the viewers of the OTT service providers and propagated the message of enjoying Diwali with their family and not by watching web series, which are always there around the year. Mirzapurwas the web series that Amazon centered its advertisement on, where the infamous Kaleen Bhaiyya, aka Pankaj Tripathi,admits that Diwali is an occasion to be together with one’s family. By delivering a simple message beautifully to today’s generation, Amazon Prime surely made its mark on the list of best Diwali creative ads.
HP India Diwali Ad – Diye Se Diya Jalao
Launched in 2021
HP Diwali Ad – Best Diwali Creative Ads
Diye Se Diya Jaley is the 2021 HP India ad, which the brand brought out on the occasion of Diwali in the same year. With this advertisement, HP aims to empower the local businesses around us. The HP ad starts with local businesses and businessmen talking among themselves to prepare for the festival of lights. On the other hand, they see that one of their fellow businessmen has to bid adieu to his previous shop and shift to another space. His juice corner will be set up in a dingy lane outside the commoners’ sight, which is why he is afraid that his sales will go down. The ad concludes with all the businessmen helping the owner of the juice corner by distributing pamphlets all around the area advertising his shop, which, in fact, results in boosting his sales, thereby making his business brighter. The company also creates various Diwali offer advertisements wherein they provide offers on the products during the festive season.
Vivo India Diwali Ad – Celebrate the #JoyofHomecoming this Diwali
Launched in 2021
Vivo India Diwali Ad – Celebrate the #JoyofHomecoming this Diwali
Vivo’s advertisement, “Live the Joy with your family,” is cleverly built around the #JoyOfHomecoming. The Vivo Diwali ad is portrayed by a downcast grandfather who is depressed about being lonely during the festival of lights. However, the new tenant who was due that day gave the old man company and posted their bittersweet moments online via his Vivo phone, which eventually struck a chord in the hearts of his sons and daughters, who made their way the very next day. The ad ends with the homecoming, followed by the reunion of the family.
Realme India Diwali Ad – #HopeforGreatThings with Realme
Launched in 2021
Realme Diwali Ad – #HopeforGreatThings with Realme
Realme India works on its #HopeForGreatThings with #realme campaign with a touching ad based on a child who misses his late grandfather and is overcome with all the sweet memories of the past, when they used to celebrate Diwali together. This sadness was noted vividly by the tenant who lives in their house. The man was later seen to work with his colleagues and successfully arranges a drone sequence of lights, which ends up displaying “Happy Diwali Chiku” and makes the child’s Diwali special! This is one of the best Diwali creative ads, which grabbed the customer’s attention.
Cadbury Celebrations Diwali Ad – Not Just a Cadbury Ad
Launched in 2020
Cadbury Celebrations Diwali Ad – Not Just a Cadbury Ad Campaign
Cadbury advertisements and Diwali go hand in hand for years now. In 2020, as the Indian economy was facing the wrath of the Coronavirus outbreak, with many small businesses shut and people unemployed, Cadbury launched the Not Just a Cadbury Ad Campaign on the occasion of Diwali. This particular Cadbury ad is also an advertisement for hundreds of small local businesses across the country. Cadbury Celebrations’ ad campaign provides an advertising platform to local retailers whose businesses would have been impacted by the pandemic. Cadbury presented a unique real-time data experience in its campaign video, where it advertised not just for itself but also for various small businesses across India.
This beautifully curated advertisement features two students and their tutor who celebrate the festival of lights together. The five-and-a-half-minute film portrays the core of the festival with the tagline ‘Be The Light To Spread The Light’.
The OPPO F17 Diwali editionlaunch presents two kids who love lighting sparklers but do not have the means. The boy preserved a half-burnt sparkler in his compass box to gift it to his friend, but the boy accidentally misplaced it.
When their tutor learns of this, he decides to be the light and gifts the boy a box full of sparklers to celebrate Diwali with his friend. The tutor, in turn, also sees himself gifted with the all-new OPPO F17 Pro Diwali Edition by his mother.
Sensodyne Diwali Ad – For the Love of Festive Favourites
Launched in 2020
Sensodyne Diwali Ad – #ForTheLoveOfFestiveFavourites
Sensodyne, a toothpaste brand from GSK Consumer Healthcare, rolls out the mouth-watering advertisement campaign #ForTheLoveOfFestiveFavourites, presenting the traditional Indian cuisines without which the festivals are incomplete. The film suggests that you can celebrate your festivals by eating your favorite dishes without even worrying about tooth sensitivity.
In the Diwali advertisement released by Sensodyne in 2020, two sisters who cannot travel back to their hometown recreate the magic of Nani’s Malpua under her supervision and guidance over a video call, and the advertisement showcases the joy of celebrating festivals.
Shoppers Stop Diwali Ad – Hum Hai Roshni
Launched in 2020
Shoppers Stop Diwali Ad – Hum Hai Roshni
Shoppers Stop celebrates this festive season as a celebration of families who come together in these difficult times and rise above with positivity. This power to overcome comes from within all of us. Hum Hai Roshni is a metaphor for this power. The film inspires us to find this brilliance within all of us and usher in the festive season.
The advertisement portrays the festival of light as one gets the ray of light back into one’s life amid challenging times.
TVS Credit Diwali Ad – Sabki Tarakki
Launched in: 2019
TVS Credit Diwali Ad – Diwali Creatives by Brands
TVS Credit launched the #SabkiTarakki campaign with its innovative and hopeful Diwali advertisement, designed to empower Indians with renewed hope for a brighter future ahead. The advertisement starts with the children learning the practice of opening the doors of their houses to usher Lakshmi or prosperity into their homes. They go on preaching this practice but are depressed to find a poor security guard with no doors in his house. However, they ultimately decide to get a door affixed to the entrance of his house for the joy of the poor person. The ad finally ends with the Diwali celebrations together without any restrictions!
TVS Credit Services Ltd. announced the onset of the Magical Diwali festive campaign ahead of the season’s celebrations with the launch of this advertisement in 2019. The consumer promotion, in its third consecutive year, focused on adding to the festive fervor of the consumers by inviting them to share some joyous pictures and selfies of their latest purchase, where they also stood a chance to win exciting prizes.
The fifteen-day long #MagicalDiwali contest started on 1st November and invited the customers to share pictures of any consumer durable goods or two-wheelers that they bought through the TVS Credit easy loan facility.
HP India brought out the extremely emotional advertisement titled “Umeed ka Diya” (translated to “enlightening hopes”), which not only promotes HP laptops and printers in an innovative way but is also a ray of inspiration for all the local craftsmen and artisans of India. The HP ad, which targets #GoLocal, helps us visualize the local craftsmen of our country, India, who are destitute and how they can be helped with the digital advertisements today via the cutting-edge hardware and software that are available now!
Coca-Cola Ad – Share the Coke
Launched in 2018
Coca-Cola Ad – Share the Coke
In 2018, Coca-Cola India launched a Diwali campaign titled “Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola,” featuring Ayushmann Khurrana and Anupriya Goenka. The campaign urged people to make Diwali special for someone by sharing a Coke with them.
The campaign was a success, and it helped to promote the message of sharing and togetherness during Diwali. It also helped to boost sales of Coca-Cola during the festive season.
Sabhyata Diwali Ad- #RedefiningtheCelebration
Launched in 2018
Sabhyata Diwali Ad- #RedefiningtheCelebration
The Sabhyata Diwali Ad #RedefiningtheCelebration was launched in 2018. It features the Bollywood veteran Shishir Sharma and upcoming movie stars Ritwik Sahore and Ahsaas Channa. The video brings to life Sabhyata’s philosophy of celebrating womanhood.
The video opens with a father and daughter sitting on a sofa, discussing their Diwali plans. The daughter is excited to celebrate with her friends and family, but she is also feeling a bit anxious about the pressure to look perfect. Her father reassures her that she is beautiful just the way she is and that Diwali is a time to celebrate inner and outer beauty.
Conclusion
Diwali advertisements are creative audio-visual productions that are primarily designed to drive sales for the brands. However, some of them often transcend their main motive and act as motivational pieces that inspire and touch the lives of consumers, their families, and their societies in general. Diwali advertising helps companies to take advantage of the occasion and gain popularity. Such advertisements brighten our Diwali for sure and are often looked up to for years to come!
Happy Diwali!
FAQs
Which ads are most effective?
Word-of-mouth advertising is widely regarded as the most efficient type of advertising. Customer satisfaction is your best advertisement.
Which is the best advertisement in India?
Amul’s The Taste of India, Asian Paints’ Har Ghar Kuch Kehta Hai, Nike’s Just Do It, and Zomato’s Har Dil Ki Chaabi Hai Zomato are a few of the most popular advertisements in India.
Which are the most popular Diwali ads in India?
Cadbury Celebrations’ Joy of Giving, Tanishq’s Naye Milestone Wali Pehli Diwali, HP’s Thodi Si Jagah Bana Lo, OPPO India’s A Boy Vs. Potholes are the most popular Diwali ads in India.
Starting a furniture business in India takes tremendous effort and creativity. Whether you are stepping into entrepreneurship for the first time or already have business experience, having a deeper understanding of the latest design trends and customer preferences is key.
The investment may seem large at first, but choosing a furniture franchise can make things easier. With an established brand name, a working business model, and guidance from experienced professionals, you can start on a stronger foundation.
The demand for stylish yet practical furniture is growing quickly across cities and smaller towns. People are investing more in their homes, making this the right time to enter the market. Owning a furniture franchise lets you combine creativity with steady profits while helping customers design their dream spaces. In this article, we are going to look at the top 10 furniture franchise options in India to explore.
Which Are the Most Profitable Furniture Franchises to Invest?
Investing in a franchise can give you a strong start with an established brand, proven business model, and professional support. With the growing demand for stylish and functional home interiors across cities and towns, this is the perfect time to explore opportunities in the furniture sector.
From well-known brands to niche luxury and handcrafted options, there are franchises to suit different budgets, customer segments, and business goals. Here is the list of the top furniture franchises in India in 2025 that you can consider to kickstart your entrepreneurial journey.
Notion
Founded In
2002
Franchising Since
2013
Franchise Units
20–50
Initial Investment
From INR 8 Lakhs
Notion – Top Most Profitable Furniture Franchises in India
Notion Luxury Flooring is one of India’s leading brands in the premium wood flooring segment. The company focuses on delivering durable, high-quality products along with personalized interior and exterior flooring solutions. Notion is currently seeking master franchise partners across major Indian states and franchise stores in Tier 1 and Tier 2 cities. This is a profitable opportunity to partner with a trusted and growing brand for entrepreneurs passionate about design and décor.
Marshalls
Founded In
1975
Franchising Since
2006
Franchise Units
20–50
Initial Investment
From INR 10 Lakhs
Royalty Fees
30–40%
Marshalls – Top Most Profitable Furniture Franchises in India
Marshalls is India’s No. 1 wall covering brand, known for transforming walls into statement pieces since 1975. The company offers a wide range of finishes, including Vinyl, Jute, Bamboo, Silk, Velvet, and Metallic designs. Headquartered in Mumbai, Marshalls operates flagship showrooms in Worli and Navi Mumbai, with branches in Delhi and Bangalore, and franchisees across 21 cities in India. With decades of trust, innovation, and style, Marshalls has established itself as a pioneer in the interior décor franchise space.
Pepperfry
Founded In
2011
Franchise Units
140+
Initial Investment
From INR 15.18 Lakhs
Space Required
400 sq. ft
Pepperfry – Top Most Profitable Furniture Franchises in India
Pepperfry is one of India’s leading furniture and home décor brands, known for its wide range of modern, stylish, and affordable products. Established in 2011, the brand has built strong customer trust through its omnichannel presence, combining online reach with offline experience studios. The Pepperfry franchise model offers entrepreneurs a profitable opportunity in the growing home furnishing market with a relatively low investment and full operational support.
Insta Decor
Founded In
2018
Franchising Since
2019
Franchise Units
Fewer than 10
Initial Investment
From INR 50 Lakhs
Royalty Fees
8%
Insta Decor – Top Most Profitable Furniture Franchises in India
Insta Decor is a luxury interior design brand founded by designers Sakshi Singh Dhoni, Enakshi Bakshi, and Rohan Bakshi. In addition to furniture, Insta Decor offers tailor-made décor solutions, including decorative lighting, art, mirrors, wall finishes, upholstery, and artifacts. With its premium design expertise and attention to detail, Insta Decor provides a high-end franchise opportunity for those looking to build a presence in India’s growing luxury interiors market.
WoodenStreet
Founded In
2013
Initial Investment
INR 20 lakh – INR 30 lakh
Franchise/Brand Fee
INR 10 lakh
WoodenStreet – Top Most Profitable Furniture Franchises in India
Wooden Street has become a leader in India’s furniture industry, standing out for its top-quality products, creative designs, and customized solutions. Wooden Street presents an excellent opportunity to become a part of India’s rapidly expanding and leading furniture brand. Entrepreneurs and investors can build successful franchises using their trusted name, strong logistics, and excellent product variety.
Spacewood Furnishers
Founded In
2013
Initial Investment
INR 20 lakh – INR 30 lakh
Franchise/Brand Fee
INR 10 lakh
Spacewood Furnishers – Top Most Profitable Furniture Franchises in India
Spacewood Furnishers is one of India’s leading and most trusted modular furniture manufacturers. Known for its high-quality, durable, and modern designs, the brand serves a wide range of customers, including homeowners and businesses, making it a popular choice for franchise partners.
Fanusta – Top Most Profitable Furniture Franchises in India
Founded in the heritage city of Jaipur, Fanusta is an ideal marketplace for handmade furniture and home décor. As a franchise partner, entrepreneurs can be part of this cultural and creative movement while building a profitable business. Fanusta offers a unique opportunity to run a décor store that supports India’s art and craft communities while appealing to modern lifestyle buyers.
Loom Crafts
Founded In
2005
Franchising Since
2019
Franchise Units
10–20
Initial Investment
From INR 30 Lakhs
Brand Fee
INR 5 Lakhs
Loom Crafts – Top Most Profitable Furniture Franchises in India
Loom Crafts is renowned for its handcrafted furniture, created by a team of over 800 skilled weavers at its 1-lakh sq. ft. state-of-the-art facility in Ghaziabad, Uttar Pradesh. The factory uses advanced machinery, including CNC pipe benders, welding machines, and extruders, ensuring top-quality production.
The brand offers a comprehensive franchise support system, including detailed training programs for partners, operational guidance, and assistance in business setup. Entrepreneurs joining Loom Crafts can leverage the brand’s expertise, craftsmanship, and market reputation to run a profitable and well-supported furniture business.
Restly
Initial Investment
INR 1 crore – INR 2 crore
Restly – Top Most Profitable Furniture Franchises in India
Restly is more than just a furniture brand; it represents a lifestyle that blends style, comfort, and natural beauty with exceptional craftsmanship. The brand offers luxurious furniture and upholstery designed to integrate modern sensibilities with traditional artistry. Drawing inspiration from nature and refined through European design, all products are manufactured in India to ensure a perfect balance of heritage and modernity.
Home City
Founded In
2013
Franchising Since
2017
Franchise Units
Fewer than 10
Initial Investment
From INR 30 Lakhs
Brand Fee
INR 3 Lakhs
Home City – Top Most Profitable Furniture Franchises in India
Home City Lifestyle Pvt. Ltd., founded by Mr. Deepak Gupta, is a leading manufacturer and retailer of quality home furniture, modular kitchens, and office interiors. The brand is recognized for its innovative, ergonomic, and eco-friendly designs, providing customers with a wide range of premium options.
Through franchising, Home City offers entrepreneurs the chance to enter India’s growing furniture and interior solutions market with a trusted brand. Franchise partners benefit from operational support, brand recognition, and access to high-quality products
Conclusion
The furniture and home décor market in India is booming, driven by changing lifestyles and growing demand for stylish, functional interiors. For entrepreneurs, a franchise offers a ready-made platform with established branding, operational support, and proven business models, making it easier to enter this competitive industry.
From well-known names like Marshalls, Notion, and Pepperfry to niche luxury and handcrafted brands like Insta Decor, Loom Crafts, and Fanusta, these top franchises cater to a variety of investment levels, customer segments, and design preferences. Partnering with a trusted brand gives you credibility, guidance, and a faster path to profitability.
With creativity, commitment, and smart planning, owning a furniture franchise in India can be both profitable and fulfilling, letting you turn customers’ interior dreams into reality.
What are some Top Most Profitable Furniture Franchises in India?
Some Top Most Profitable Furniture Franchises in India are:
Notion
Marshalls
Pepperfry
Insta Decor
WoodenStreet
Spacewood Furnishers
Fanusta Global Pvt. Ltd
Loom Crafts
Restly
Home City
How much investment is required to start a furniture franchise in India?
The initial investment for a furniture franchise in India varies from INR 8 lakhs to INR 2 crores, depending on the brand.
Is a furniture franchise business profitable in India?
Yes, the furniture franchise business is highly profitable in India due to rising demand for stylish and functional home interiors across urban and semi-urban markets.
Anish Sharma
