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  • Nayara Energy Takes Microsoft to Court Over EU Sanctions Fallout

    Nayara Energy, a refiner supported by Russian oil giant Rosneft, filed a lawsuit against Microsoft in the Delhi High Court after the latter ceased to provide services to the company due to EU sanctions. Microsoft is “currently restricting Nayara Energy’s access to its own data, proprietary tools, and products—despite these being acquired under fully paid-up licenses,” according to a statement released by Nayara Energy on 28 July.

    According to Nayara Energy, this decision creates a risky precedent for corporate overreach and raises significant worries about its effects on India’s energy ecosystem because it is based only on Microsoft’s unilateral interpretation of recent European Union (EU) sanctions.

    In order to protect its rights and guarantee ongoing access to crucial digital infrastructure, the company has petitioned the Delhi High Court for an interim injunction and the resumption of services. The purpose of these actions is to avoid any possible interference with Nayara’s capacity to fulfil its commitments to Indian stakeholders and customers.

    What’s Behind the EU Sanctions?

    In its latest attempt to pressure Russia to put an end to the conflict in Ukraine, the European Union said on July 18 that it was suspending Nayara Energy, in which the Russian oil giant Rosneft owns a 49.13 percent interest.

    Nayara Energy’s exports of petroleum products and fuels to Europe would be prohibited by the sanctions, which might also affect its business relationships with European firms. Rosneft’s intention to leave Nayara may also be hampered since potential investors may be alarmed by the EU sanctions.

    Impact on India’s Energy Sector

    Nayara Energy has a network of about 6,800 fuel retail locations and owns and runs a 20 million-ton oil refinery in Vadinar, Gujarat, annually. It makes up about 7% of India’s fuel retail network and 8% of the nation’s overall refining capacity. Through its own retail network, institutional sales, and alliances with other oil marketing firms, Nayara Energy mainly serves the domestic market.

    Nayara Energy’s Russian Ties: A Quick Background

    Formerly known as Essar Oil, the business was a member of the Essar group. After being purchased from the Essar company by a group of investors that included Rosneft, it was renamed Nayara Energy. Similar to Rosneft, a 49.13% share in the company is held by Kesani Enterprises, a consortium managed by Russia-based United Capital Partners (UCP) and Italy’s Mareterra.

    Despite being owned by a consortium of foreign investors, primarily from Russia, Nayara insists that it is an Indian business subject to Indian law. In a statement released on July 28, Nayara Energy stated that although the EU is the only source of the penalties, Microsoft, a company with its headquarters in the US, has decided to stop providing services to Nayara Energy without being required to do so by US or Indian law.

    Microsoft’s Position and Global Implications

    Under the pretence of compliance, this action was performed unilaterally, without previous warning, consultation, or redress. These actions reveal a concerning pattern of multinational firms introducing foreign legal systems into areas where they are not applicable.

    The refiner went on to say that Nayara Energy complies completely with Indian rules and regulations in all aspects of its business operations and maintains constant contact with Indian authorities to guarantee accountability and transparency. Notwithstanding these outside obstacles, Nayara Energy is steadfast in its resolve to provide continuous service and supply to meet India’s energy needs.

    Microsoft Restores Services to Russia-Linked Nayara Energy, Stirring Global Debate

    According to a Reuters report, Microsoft has restored IT services to Nayara Energy, an Indian oil refinery financed by Russia. Microsoft was sued by Nayara for abruptly suspending services after the European Union imposed further sanctions on Russia.

    Nayara’s attorney informed a court in New Delhi on 31 July that the US corporation had restored the services, according to a Reuters report. Before the planned hearing, Microsoft restored all services, including full access to the email system, Microsoft Teams platform, and other Microsoft services, according to a PTI report that cited sources.

    Recent sanctions from the EU have had a major effect on Nayara’s business operations, forcing the company to scale back operations at its refinery, which can process 400,000 barrels per day. Limited fuel storage facilities and vessel operators looking to end their contracts with the corporation were the main causes of the limitations.

  • Mock Test Platform ‘TestEgy’ Acquired by Zordo

    New Delhi [India], July 29: One of the fastest-growing online mock test platforms in India, TestEgy, has been formally acquired by Zordo Best Website Design Company In India, a well-known brand in Web Design & Digital Marketing. With this calculated acquisition, Zordo enters the ed-tech market with the goal of transforming competitive exam preparation via technology-enabled learning programs. Zordo intends to improve TestEgy by incorporating AI-based performance tracking, multilingual content, and customised test strategies. TestEgy boasts a robust user base of more than 1.5 million students and focusses on major exams like SSC, Banking, Railways, NEET, JEE, and UPSC. In addition to giving candidates a more robust and user-friendly platform to improve their exam preparation, the move fortifies Zordo’s portfolio and puts it in a position to compete with major players in the online education market.

    On July 7, 2025, Zordo officially completed the acquisition of TestEgy, a rapidly growing Indian platform for competitive-exam mock tests. While the public confirmation came around July 25, 2025, media coverage reports indicate the deal was actually finalized earlier in July.

    About TestEgy

    TestEgy is a rapidly expanding online mock test platform in India that uses real-exam simulations to assist students and competitive exam candidates in their preparation. TestEgy, which was founded in 2023 and is headquartered in Kuchaman City, Rajasthan, immediately became well-known for providing excellent practice exams for a variety of exams, such as SSC, Banking, Railways, NEET, JEE, CTET, TET, and UPSC. The platform’s accurate ranking system, personalised performance analysis, and bilingual support (in Hindi and English) make it stand out. With more than 1.5 million users across the country, TestEgy has established itself as a reliable option for students looking to raise their test scores and prepare for exams. It is a major player in India’s quickly expanding ed-tech ecosystem thanks to its user-friendly interface, reasonably priced plans, and dedication to high-quality content.

    • Founded in 2023, headquartered in Kuchaman City, Rajasthan, TestEgy serves over 1.5 million users preparing for exams like SSC, Banking, Railway, NEET, JEE, CTET, TET and UPSC (The Tribune).
    • Key features include real-exam simulations, multilingual support (Hindi & English), performance analytics (local and national ranking), and virtual-tutor support (The Tribune).

    About Zordo Technologies

    Zordo is Known for providing top-notch services in website design, web development, digital marketing, and cloud infrastructure, Zordo Technologies is a rapidly expanding Indian digital solutions company. With its headquarters located in India, Zordo has established a robust global footprint, catering to customers in the US, UK, UAE, Canada, Australia, and Europe. With the goal of creating “Websites for Every Business,” Zordo offers scalable, easily navigable digital solutions to institutions, businesses, and startups. The company has also diversified into AI tools, IT services, and cybersecurity, while operating multiple data centers in India to support its cloud ecosystem. With its most recent strategic move, the purchase of the mock test platform TestEgy, Zordo has entered the ed-tech market, demonstrating its dedication to innovation, accessibility, and cross-sector digital empowerment.

    Strategic Significance

    • Market Expansion: Zordo gains a ready user base and a proven testing engine. The acquisition reportedly cost around US $1 million.
    • Competitive Edge: The deal positions Zordo to better compete with major Indian ed-tech players like BYJU’S, Unacademy, Testbook, and Adda247.
    • Future Roadmap: Enhancements planned for the merged platform include UI upgrades, AI-based analytics, vernacular expansion, live mentorship, exam strategy webinars, and real-time ranking comparisons.

    This move allows Zordo to rapidly enter, and potentially disrupt, the competitive-exam preparation space by integrating TestEgy’s test delivery expertise with its own AI and platform infrastructure. For users, it signals a more robust, inclusive, and technology-enhanced mock-test experience ahead.

  • VinFast Launches in India with Gujarat EV Showroom; VF 6, VF 7 Models Unveiled

    In an effort to capitalise on the expanding Indian market for electric vehicles, Vietnamese manufacturer VinFast launched its first showroom in India on 27 July in Surat, Gujarat. The company’s electric SUV models VF 6 and VF 7, which will be introduced as right-hand drive versions for the first time, will be on display in the showroom.

    The vehicles will be domestically produced at VinFast’s planned facility in Thoothukudi, Tamil Nadu, the company announced in an official release, reaffirming its long-term commitment to India as a strategic market and future centre for the manufacturing of electric vehicles. By the end of the year, VinFast intends to open 35 dealerships in more than 27 locations nationwide.

    VF 6 and VF 7 Reservations Now Open

    The store, which is situated in the Piplod neighbourhood of Surat, will display the brand’s next high-end electric SUVs, the VF 6 and VF 7, for which reservations went on sale on July 15. “With a fully refundable deposit of INR 21,000, customers can reserve their vehicle at showrooms or online through VinFastAuto.in,” the announcement stated.

    The first VinFast showroom in Surat, according to VinFast Asia CEO Pham Sanh Chau, is a testament to the company’s strong ties to India. The company is thrilled to introduce Indian customers to the VinFast experience.

    The goal of this Gujarati dealership is to provide not only electric cars but also a whole ownership experience based on excellence in service and quality trust. In order to offer charging and after-sales services throughout India, the Vietnamese EV manufacturer has partnered with RoadGrid, myTVS, and Global Assure.

    To further demonstrate its dedication to sustainable innovation, the business has partnered with BatX Energies to develop a circular battery value chain and encourage battery recycling.

    Tesla Targets Indian EV Market with Model Y

    With a starting price of INR 59.89 lakh and its first showroom in Mumbai, Elon Musk’s Tesla introduced the Model Y to the Indian market earlier this month. The Model Y will be imported by Tesla as a fully constructed unit (CBU) from its Chinese manufacturing plant in Shanghai.

    At a time when its sales in China and Europe are declining, Tesla is making its debut in the Indian market with the vehicle Y as its flagship vehicle. The business reportedly transported its first shipment of Model Y rear-wheel drive SUVs to India from its China plant.

    Additionally, before deliveries start, the business plans to deploy superchargers in India. It would initially concentrate on Mumbai and Delhi.

    Battery packs are available for the Tesla Model Y rear-wheel-drive variant in India: a 60 kWh and a larger 75 kWh model. One electric motor producing 295 horsepower powers this RWD model. With a full charge, the 60 kWh battery is supposed to have a WLTP range of 500 km, whilst the long-range model promises a range of 622 km.

  • India Caps Starlink to 20 Lakh Users: Govt Limits Elon Musk’s Satellite Internet Ambitions

    Union Minister Pemmasani Chandra Sekhar downplayed the danger to state-run BSNL and other telecom companies on July 28 by stating that billionaire Elon Musk’s satellite communication services business, Starlink, might only have 20 lakh connections in India. The Minister of State for Telecom was addressing a review meeting of BSNL.

    Satellite Internet Expected to Serve Rural and Remote Regions

     According to the minister, Starlink can only serve 20 lakh users in India while providing speeds of up to 200 Mbps. Telecom services will not be impacted. Rural and isolated locations, where BSNL is known to have a substantial presence, are anticipated to be the focus of satcom services.

    As per a government official, Starlink’s current capacity is the reason for the connection limit. According to the minister, satcom services will be too expensive up front and could cost up to INR 3,000 per month.

    BSNL 4G Rollout Completed, Revenue Grows 30%

    The minister added that the BSNL 4G rollout is finished and that there are currently no plans to raise pricing. “First, we want the market. “No tariff increases are planned,” he stated. According to the minister, BSNL’s revenue increased by 20–30% in the first quarter of the current fiscal year as a result of the rollout of 4G services and the stabilisation of technology.

    More than 90% of the technical problems that existed before have been resolved, according to Pemmasani. Around power plants, there were problems. The replacement of 30,000 power plants cost between INR 600 and 700 crore. He went on to say that upgrades to power supplies had improved customer satisfaction and increased BSNL network uptime.

    He stated that “each circle is being given individual targets in terms of increasing subscriber base,” and that BSNL is currently resolving numerous legacy issues.

    India Pushes for Indigenous Tech, Phases Out Chinese Equipment

    In response to a question regarding the state of Chinese equipment at BSNL, the minister stated that the government intends to keep utilising domestic technologies within the state-owned company and will progressively phase out 2G and 3G equipment, eliminating the need for maintenance. ZTE is one of the Chinese vendors that BSNL has used to install 2G and 3G technology.

    The Starlink network is the first and biggest satellite internet provider in the world, according to the official website. The technique provides users with broadband (Wi-Fi) internet by using Earth’s lower orbit. By using their home setup or portable Starlink equipment to connect to the satellite network, people can use this broadband network to facilitate streaming, online gaming, and video calling.

    Starlink’s global operations are owned and managed by SpaceX, a space technology business founded by billionaire Elon Musk. According to a previous Mint report, Starlink wants to use its satellite technology to boost the domestic telecom sector and solve connection problems in India’s rural and isolated areas.

    The Indian National Space Promotion & Authorisation Centre, or IN-SPACe, granted the US-based business permission to use its Gen 1 constellation capability above India. The permission is valid for a period of five years, ending on July 7, 2030.

  • Acko Marketing Strategy: Smart Digital Campaigns, Ads & Growth Tactics Explained

    Acko is a digital-first, direct-to-consumer insurance company founded in 2016 by Varun Dua, Chief Executive Officer. Acko operates technology and services platforms focusing on delivering exceptional customer experiences. The company is driven by its unwavering commitment to creating superior value propositions for customers and enhancing engagement. 

    In September 2017, Acko obtained its license from the Insurance Regulatory and Development Authority of India (IRDAI), enabling the company to offer innovative insurance products and services. Acko has adopted a fully online-led model, offering all its operations through digital platforms. This approach has helped the company deliver a seamless and efficient customer experience.

    In 2021, Acko achieved unicorn status after securing $255 million in its latest funding round, becoming the 34th Indian unicorn of the year. The funding round was spearheaded by private equity firms General Atlantic and Multiples Private Equity, with participation from Canada Pension Plan Investment Board, Lightspeed Growth, and existing investors Intact Ventures and Munich Re Ventures. With its valuation now at $1.1 billion, the startup has raised $450 million.

    Headquartered in Bangalore, Acko has successfully disrupted the traditional insurance industry by leveraging technology and customer-centricity. The company’s innovative approach has enabled it to provide comprehensive insurance products and services that meet the evolving needs of its customers.

    Acko – Target Audience
    Acko – Marketing Mix
    Acko – Marketing Strategies
    Acko – Marketing Campaigns

    Acko Insurance Advertisement | Acko Bike Insurance Advertisemnt

    Acko – Target Audience

    Savvy Individual Consumer

    Acko has carved a niche for itself by catering to individual consumers who are well-versed with technology and prefer managing their insurance needs digitally. This segment of Acko’s customer base prioritises products that offer convenience, competitive pricing, and clear communication. To meet these expectations, Acko provides a comprehensive range of digital insurance products, including car, bike, gadget, and health insurance policies, all designed with the modern consumer in mind.

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    Customised Insurance Offerings for Corporate Customers

    Acko extends its innovative insurance solutions to the corporate sector by partnering with leading e-commerce platforms, ride-hailing services, and food delivery companies, including giants like Amazon, Ola, and Zomato. These collaborations are focused on delivering tailor-made insurance solutions that benefit companies and their clientele, ensuring a safety net for employees and customers through unique, customised policies.

    E – commerce and Online Service Seekers

    Recognising the growing demand for added value in online transactions, Acko strategically partnered with e-commerce platforms and service providers. These partnerships are designed to integrate Acko’s insurance products as value-added services, offering customers innovative insurance solutions that enhance their overall experience. This segment of Acko’s strategy targets consumers looking for more from their online interactions, offering them peace of mind and additional benefits as they shop, commute, or order food online.

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    Acko – Marketing Mix

    Acko Marketing Mix
    Acko Marketing Mix

    Product

    Acko General Insurance offers a diverse range of insurance plans to cater to the varying needs of its customers. The company’s product portfolio includes car insurance, bike insurance, health insurance, mobile repair, and TV and appliance repair. Acko’s car insurance plans provide comprehensive coverage against accidents, theft, and damage caused to third-party property. Similarly, the bike insurance plans cover accidental damage, theft, and third-party liability.

    Apart from these, Acko has collaborated with numerous travel and trip service providers such as Ola, Redbus, MakeMyTrip, and others to offer travel and trip protection plans. These plans cover various aspects of travel, such as trip cancellation, medical emergencies, flight delays, and lost baggage. Customers can choose from multiple plans depending on their needs and travel itinerary.

    For health plans, the company has tie-ups with Practo+ and Niyo. These collaborations enable Acko to offer numerous health insurance plans that cover hospitalisation expenses, critical illness, and preventive healthcare. The company’s health insurance plans are designed to meet the unique needs of its customers and provide them with comprehensive coverage for unexpected medical expenses.

    Moreover, Acko collaborates with financial institutions such as AU Bank, HDB, and others to offer loan payment protection plans. These plans provide customers with financial security if they cannot repay their loans due to unforeseen circumstances such as job loss, critical illness, or accidental disability. Customers can choose from different loan payment protection plans depending on their loan amount and repayment tenure. 

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    Price

    Acko’s insurance policies are designed to provide comprehensive coverage to its customers. The pricing for these policies is based on several factors, including the type and level of coverage chosen by the customer, as well as the age of the insured individual. 

    Acko is committed to maintaining competitive pricing while adhering to all IRDA regulations. It offers yearly and monthly premium payment options to make it easier for customers to pay for their insurance.

    Place

    Acko adopts a multi-channel approach to disseminate its policies. Its branches, recruited insurance advisors, and online platforms are all utilised to ensure its customers have easy access to the policy information they need. One of the critical features of Acko’s customer-focused approach is its straightforward claim settlement process, designed to ensure that customers receive timely and hassle-free settlements.

    Promotion

    Acko General Insurance, a leading insurance provider in India, employs various promotional strategies to reach its target audience. The company embraces modern technologies and techniques to expand its reach and engage with potential customers. It leverages online advertising through Google Ad Network, Facebook, WhatsApp, and Reel Marketing to connect with its audience and promote its products and services.

    Besides online advertising, Acko uses traditional marketing channels such as television, print media, magazines, hoardings, and various social media platforms to reach a wider audience. These promotional efforts help build a positive brand image and increase customer awareness about Acko’s products and services.

    Furthermore, the company has partnered with the Delhi Capitals, one of the most popular Indian Premier League (IPL) teams, as its Official Insurance Partner. This partnership enhances Acko’s visibility and credibility as a trusted and reliable insurance provider.  

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    Acko – Marketing Strategies

    Segmentation, Targeting and Positioning(STP) of Audience

    Segmentation involves breaking down the target market into approachable groups, with Acko focusing on economically developed cities as its primary audience. This segmentation allows the company to tailor its marketing efforts to specific regions and demographics.

    In targeting, Acko focuses on the most attractive segments within its chosen markets. By targeting economically developed cities, the company seeks to reach more people within its desired demographic.

    In terms of positioning, the brand has crafted a distinct image in the market by emphasising key attributes such as the absence of paperwork, no brokerage fees, and instant processing. These positioning strategies help Acko stand out from competitors and influence the perception of its target audience, reinforcing the company’s commitment to simplicity, transparency, and efficiency in insurance services.

    Acko Financials
    Acko Financials

    Search Engine Optimisation

    Acko has adopted an impressive SEO strategy that has resulted in many organic keywords, and they currently have an exceptional 90,500 organic keywords, which is amazing. This high number of organic keywords has significantly contributed to the brand’s online visibility, making it easier for potential customers to find them on search engines such as Google. This, in turn, has led to increased customer engagement and acquisition as more people are becoming aware of the company’s offerings. Acko’s SEO strategy has played a crucial role in enhancing the company’s online presence, an essential aspect of any modern business looking to succeed in the digital age.

    Social Media Marketing

    Acko General Insurance has adopted an active approach towards social media engagement by frequently posting interesting Q&A-based content that encourages its followers to participate in discussions. Additionally, the company rewards the best answers its followers provide, promoting its brand awareness and enhancing its brand image. The insurance provider’s social media content is designed to be highly promotional and engaging in nature, aimed at capturing the attention of its target audience and providing value to its followers. This strategy has proven effective in building and maintaining a solid online presence for Acko General Insurance.

    Digital Partners

    Acko has adopted a unique approach to customer acquisition that has disrupted the traditional marketing playbook. Instead of relying on expensive marketing campaigns to build brand awareness, it leverages digital platforms such as Amazon and Ola, already widely used by customers, to sell its insurance products. By doing so, the company can tap into the vast reach of these platforms and acquire customers at a much lower cost than traditional methods.

    This strategy helps Acko save on marketing expenses. It gives them a significant distribution advantage, typically only available to large, established companies. By selling through digital platforms, the brand can reach a wider audience and offer its products to customers without a range. Yet, it is not considered allowed to gain a foothold in India’s highly competitive insurance market and establish itself as a player to watch.

    Influencer Marketing

    Acko has implemented a comprehensive marketing strategy to increase its brand visibility and capture the attention of its target audience. The company has leveraged the popularity of renowned celebrities such as Ayushman Khurana and Virat Kohli to feature in high-decibel campaigns across various digital, television, and outdoor channels. By doing so, this company has successfully maximised its share of voice in the market, effectively establishing itself as a significant player in the insurance space.

    Furthermore, Acko has sponsored several youth-centric properties such as the Pro Kabaddi League and three IPL teams – Gujarat Titans, Kolkata Knight Riders, and Lucknow SuperGiants. These initiatives have helped the company reach out to its target audience more effectively and reinforced its brand image as a modern and innovative insurer that caters to the tech-savvy millennial generation.

    Word of Mouth with Seamless Claims

    Acko’s success is ensuring customers have a seamless claims settlement experience they are eager to share with their social circles. Using automation and data, the brand has streamlined the claim processing procedure to be quick and efficient while ensuring verification and fraud prevention measures are in place. This generates a strong sense of goodwill that customers willingly promote to their friends and family, resulting in the most effective and authentic form of marketing. By prioritising the entire customer lifecycle rather than just focusing on products or advertisements, Acko has achieved a level of word-of-mouth recognition that is hard for established and emerging competitors to replicate.

    Content Marketing Strategies

    Acko General Insurance uses simple and relatable digital marketing campaigns. They show everyday situations where people save money with Acko’s low insurance premiums. The ads clearly explain how easy it is to use their fully digital process.

    On social media, Acko focuses on showing its different insurance products. They also highlight that there are no brokers involved and that claim settlements are quick and hassle-free.

    Acko – Marketing Campaigns

    Time Nahi Lagega

    Acko Marketing Campaign - Time Nahi Lagega
    Acko Marketing Campaign – Time Nahi Lagega

    Acko has launched a new marketing campaign called “Time Nahi Lagega” to promote its fast and hassle-free claim settlement process. The campaign dispels the common belief that filing an insurance claim is time-consuming and complicated. It uses relatable and humorous comparisons to daily life situations to showcase the difference in the time to claim insurance through their company. Through this approach, Acko effectively communicates its product differentiation to its target audience and highlights that its insurance claim process is quick and easy.

    Murgi Pehle Aaya Ya Anda?

    A hen featured in a famous advertising video asking a man to choose Acko for car insurance. Acko has grown from India’s first digital insurer to the country’s fastest-growing insurance company. Acko is the best option for insurance. In the advertisement, Acko aims to inform customers about the ease and simplicity of their insurance claim process. They want to dispel the notion that filing claims can be complicated and time-consuming. The company wants to assure its customers that filing claims with them is quick and straightforward.

    Blind date with Acko

    Acko Marketing Campaign - Blind Date
    Acko Marketing Campaign – Blind Date

    Gender stereotypes have been prevalent in our society for years. However, Acko, as a company that provides car insurance, decided to challenge these stereotypes by conducting a blind test. They gave a terrible car ride to a group of people and asked them to guess who the driver was. Surprisingly, 85% of the participants answered that the opposite gender drove the car. But in reality, their same gender was behind the wheel—the video aimed to raise awareness about biases and how gender should not determine someone’s driving skills. The video’s content and marketing strategy were so compelling that it received many views.

    Health Insurance ki Subah ho Gayi Mamu

    Acko Marketing Campaign - Health Insurance Ki Subha ho Gayi Mamu
    Acko Marketing Campaign – Health Insurance Ki Subha ho Gayi Mamu

    Acko’s marketing campaign for its health insurance product, Acko Platinum Health Plan, made a bold statement with its launch titled ‘Health Insurance ki Subah ho Gayi Mamu’. The campaign featured the iconic characters of Munna Bhai and Circuit from the famous Indian film series, played by Sanjay Dutt and Arshad Warsi, respectively. The campaign, directed by Rajkumar Hirani, challenged the age-old norms of the health insurance system and highlighted the unique features of the Acko Platinum Health Plan, such as 100% bill payment, no room rent capping, and zero waiting period. 

    The campaign aimed to educate the audience about the benefits of health insurance products and simplify the process of buying and using health insurance. The use of beloved characters from popular Indian cinema and the involvement of a renowned filmmaker like Hirani helped the campaign stand out and capture the target audience’s attention. The campaign successfully generated buzz and interest in the Acko Platinum Health Plan, establishing a solid presence for the brand in the health insurance market.

    Saif Ali Khan and Sara Ali Khan

    Acko Marketing Campaign with Saif Ali Khan and Sara Ali Khan
    Acko Marketing Campaign with Saif Ali Khan and Sara Ali Khan

    Acko recently launched a marketing campaign that features the father-daughter duo Saif Ali Khan and Sara Ali Khan. The campaign, conceptualised by Leo Burnett, consists of three films that debunk traditional consumer beliefs surrounding motor insurance. The ads show a contrast between a millennial and a Gen X mindset regarding insurance decision-making, with Sara playing the millennial role and Saif as the Gen X parent. T

    The campaign encourages viewers to embrace new-age methods of purchasing insurance. It highlights the benefits of choosing Acko, including substantial savings on new car insurance, hassle-free claim settlement via the Acko app, the freedom to choose preferred garages for car repairs, cashless settlement for predictable repairs, real-time repair updates, and convenient car-renewal options. 

    The campaign emphasises the importance of purchasing insurance directly from the insurer, with the potential to save up to Rs 36,000 on premiums. The ad films were promoted on television, social media, OTT, and digital platforms, aligning with the movie’s tone to ensure maximum impact and message delivery to the target audience. The media mix for the campaign also included radio and OOH. The campaign successfully highlighted the benefits of Acko’s motor insurance offerings. It encouraged viewers to consider new-age methods of purchasing insurance.

    FAQs

    What is Acko’s target audience?

    Acko targets tech-savvy individual consumers, corporate customers, and e-commerce/online service seekers.

    What are the key elements of Acko’s marketing mix?

    Acko’s marketing mix includes diverse insurance products, competitive pricing, multi-channel distribution, and extensive promotional activities.

    What are some of Acko’s key marketing strategies?

    Acko’s key strategies include STP, SEO, social media marketing, digital partnerships, influencer marketing, and focus on seamless claims experience.

    What are some of Acko’s notable marketing campaigns?

    Acko’s campaigns include “Time Nahi Lagega”, “Murgi Pehle Aaya Ya Anda?”, “Blind date with Acko”, “Health Insurance ki Subah ho Gayi Mamu”, and campaigns featuring Saif Ali Khan and Sara Ali Khan.

    Is Acko car insurance good?

    Yes, Acko car insurance is good. It offers low premiums, a simple online process, and quick claim settlements.

    Who owns insurance?

    Varun Dua is the founder, CEO, and owner of Acko General Insurance, the digital insurance pioneer in India

  • Apple Supply Chain Expands in Tamil Nadu with INR 30,000 Cr Investment, 60,000 Jobs Expected

    According to T. R. B. Rajaa, Tamil Nadu’s Minister for Industries, Investment Promotion, and Commerce, the state’s excellent infrastructure, talent pool, and governance are luring Apple suppliers and ecosystem companies to engage in component manufacture.

    State Incentives Boost Electronics Manufacturing

    To increase the production of electronic components, the state, which already has a number of suppliers for Apple ecosystem components, launched the Tamil Nadu Electronics Components Manufacturing Scheme in April.

    The government is providing state-level incentives that are equivalent to the advantages of the Union Ministry of Electronics and Information Technology’s Electronics Component Manufacturing Scheme in an effort to draw in more companies. This will provide competitive support for companies establishing operations in the state.

    INR 30,000 Cr Scheme to Generate 60,000 Jobs

    The project intends to generate approximately 60,000 new jobs and draw in investments totalling INR 30,000 crore. In an exclusive interview with Moneycontrol, Rajaa stated that bringing more of the Apple ecosystem to Tamil Nadu was his top aim when he took over in 2023, and he was successful in doing so during the year.

    Now it’s the other way around: as a result of the globalisation of the “Brand Tamil Nadu,” more Apple suppliers are contacting us. He went on to say that his government knew that this state had those kinds of skills. He said that people shouldn’t think of India when they think of Tamil Nadu; they should think of Tamil Nadu separately.

    This state is distinct due to its excellent infrastructure, skill pool, and greatly improved government. One of Apple’s major international suppliers, Foxconn, currently produces iPhones in Tamil Nadu for export to markets throughout the world, mainly the US. An important hub for Apple’s supply chain for manufacturing in India is now Tamil Nadu.

    Major Apple Suppliers Operating in Tamil Nadu

    Along with Foxconn, the state is home to important suppliers, including Jabil, which is establishing a sizable new facility in Trichy; Tata Electronics, which operates substantial iPhone and component facilities; and Pegatron, which is currently controlled by Tata Electronics. Other important participants are ON Semiconductor, Lingyi iTech (precision components), Corning (Gorilla Glass near Sriperumbudur), and Salcomp (chargers and components).

    Supported by special economic zones and government incentives, these businesses are mostly based in Hosur, the Sriperumbudur-Oragadam-Kancheepuram corridor, and recently Tiruchirapalli.

    Tamil Nadu’s Role in Apple’s China+1 Strategy

    According to analysts, the environment for electronics manufacturing in Tamil Nadu is still expanding quickly and is essential to Apple’s plan to diversify its supply chain outside of China. In FY2025, Tamil Nadu’s electronics exports reached a record high of $14.65 billion, or 41.2 percent of India’s total electronics exports. Through the program, it hopes to increase electronics exports from the current $14.6 billion to $50 billion over the course of the next three to four years.

    Future Plans: From Glass to Li-Ion Cells

    The government intends to localise the entire supply chain and venture into more intricate and valuable segments of the electronics value chain with the new program. The state will use the program to encourage the production of various components, including Li-ion cells, HDI/Flexi PCBs, sensors, camera/display modules and sub-assemblies, and SMD passive components.

  • Daily Indian Funding Roundup & Key News – 28 July 2025: Drizz Raises $2.7M, Krutrim Layoffs, New UPI Rules, Lenskart Board Update & More

    On 28th July, Indian startups and businesses saw some important updates. Genexis Biotech raised INR 4 crore to grow its biotech work, while Drizz got $2.7 million to improve mobile app testing. In other news, VerSe Innovation hired a new HR head, Krutrim laid off over 100 employees, and new UPI rules were announced to manage system load. Here’s a quick look at the top funding deals and key business news from the day.

    Daily Indian Funding Digest – 28 July 2025

    Startup Funding Round Amount Lead Investor(s) Sector / Use
    Genexis Biotech Seed ₹4 crore (~USD 0.5 m) GVFL (with Benzai10) Animal‑origin‑free recombinant proteins, scaling bioreactors
    Drizz Seed USD 2.7 million (~₹23.4 crore) Stellaris Venture Partners (with others) Mobile app testing automation platform

    Genexis Biotech secures INR 4 crore seed funding

    Vadodara‑based Genexis Biotech has closed an INR 4 crore seed round led by GVFL, along with participation from Benzai10. The funds will be deployed to expand bioreactor capacity, build downstream processing infrastructure, launch recombinant proteins (such as amino peptidase, enterokinase, and upcoming transferrin and albumin), and enhance compliance, sales and distribution capabilities.

    Genexis Biotech specialises in animal‑origin‑free recombinant protein production using precision fermentation, addressing demand in biopharma, food‑tech, cell culture and cosmetics sectors. The firm operates a Class 10,000 certified facility and is setting up a GMP‑compliant unit.

    Drizz raises $2.7 million in seed round

    Mobile testing and automation startup Drizz has secured $2.7 million in its seed funding round, with Stellaris Venture Partners leading and other investors participating. The capital will support Drizz’s growth plans and further development of its DevOps testing platform tailored for mobile application testing efficiency.

    Drizz provides an AI‑driven mobile app testing platform designed to help developers and enterprises automate quality assurance workflows at scale. With the app ecosystem expanding rapidly, Drizz’s tools aim to streamline testing, reduce time‑to‑market and support continuous integration practices.

    Key News Highlights for 28 July 2025

    VerSe Innovation appoints Rohit Sandal as CHRO

    VerSe Innovation, the AI‑powered parent of Dailyhunt and Josh, has appointed Rohit Sandal as Chief Human Resources Officer. A veteran from Freshworks, Lenovo and Dell, Sandal succeeds Maya John and will lead global talent strategy and culture transformation as VerSe scales internationally. The move aims to reinforce VerSe’s future‑ready workforce and support its AI‑first products, including NexVerse.ai, Dailyhunt Premium and Josh Audio Calling, which serve over 350 million users.

    Ola‑backed AI firm Krutrim lays off over 100 staff in second round

    Founded by Bhavish Aggarwal, AI unicorn Krutrim has laid off over 100 employees in a second wave of job cuts, primarily affecting its linguistics division. The majority had been hired just six months ago. The restructuring aims at leaner operations amid slower product traction and fundraising delays. At peak, the linguistics team had nearly 600 members working across ten Indian languages.

    Lenskart moves ahead with IPO; board reshuffled ahead of float

    Lenskart shareholders have approved an IPO to raise INR 2,150 crore (~USD 250 million) via fresh issue; total offer size may reach INR 8,500 crore (~USD 1 billion) including secondary sales. Ahead of listing, independent directors Ashish Kashyap (IndMoney founder, ex‑Goibibo) and Sayali Karanjkar (co‑founder PaySense) have joined the board. The board literacy and governance tweaks align with public market expectations. A DRHP filing is expected imminently.

    AI SaaS startup Astra shuts down four months after funding

    Astra, an AI‑driven SaaS startup backed by Perplexity AI co‑founder Aravind Srinivas, has unexpectedly shut down operations barely four months after raising capital. The firm had aimed to deploy AI Sales Agents to automate enterprise sales workflows. Despite Srinivas’s investment and strategic backing, Astra cited insufficient traction and operational hurdles as reasons for ceasing business.

    Major UPI rule changes effective 1 August to ease system load

    From 1 August 2025, the NPCI will enforce limits under new UPI regulations: users can check bank balance only 50 times per day per UPI app and view linked bank accounts only 25 times daily. Autopay mandates and transaction‑status queries will be confined to fixed windows outside peak hours, and API‑based features such as address validation will be regulated. These measures aim to reduce backend congestion and boost system stability.

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  • UPI Rule Changes from August 1: Daily Limits, Auto-Debit & API Restrictions Explained

    Members of the UPI ecosystem must abide by a new set of rules established by NPCI, which include restricting balance inquiry queries and controlling the use of APIs such as Autopay Mandate Execution and Validate Address.

    To enhance the functionality of UPI transactions, the National Payments Corporation of India (NPCI) has made a number of modifications to the Unified Payment Interface (UPI) ecosystem.

    Members of the UPI ecosystem must abide by a new set of rules established by NPCI, which include restricting balance inquiry queries and controlling the use of APIs such as Autopay Mandate Execution and Validate Address. The specifics of the significant changes that UPI users will encounter starting on August 1 are covered in this article.

    New Balance Inquiry Limits for UPI Users

    Through a particular bank in the UPI app, customers can examine the list of bank accounts connected to their mobile number thanks to the List Account API. The usage is restricted to 25 requests per customer per app per day (on a rolling 24-hour basis) in accordance with NPCI norms.

    Only when the user has chosen their bank in the UPI app should these requests be made. Retries must only be made with the customer’s permission if the account list does not load in order to prevent needless system load. One first attempt and a maximum of three retries per mandate (designated by each sequence number) are the limits specified by NPCI.

    Restrictions on Autopay and Retry Attempts

    This implies that a single mandate may be carried out up to four times. All autopay executions should be planned during off-peak times exclusively in order to further alleviate congestion. As NPCI implements new API guidelines to avoid downtime, certain UPI transactions will be subject to limitations starting on August 1.

    Peak hours, which are recorded between 10:00 and 13:00 and between 17:00 and 21:30, are the times of day when UPI financial transactions achieve their peak transaction volume per second.

    What NPCI Expects from PSPs?

    The NPCI has directed Payment Service Providers (PSPs) to implement the relevant changes in their system by July 31, 2025. Failure to comply may lead to actions such as restrictions on UPI API access, penalties, suspension of new customer onboarding, or other appropriate measures.

    The NPCI press release on May 21, 2025, stated that members are requested to take note of this compliance requirement and communicate it to relevant stakeholders and their respective partners for implementation by 31 ‘July 2025.

    In the event of non-compliance with the above guidelines, NPCI may take necessary action, including UPI API restrictions, penalties, suspension of new customer onboarding, or any other measures deemed appropriate.

  • Vazgen Gevorkyan: A Career in Banking and Hospitality







    Date of birth 5 June 1971
    Education Yerevan State University, Faculty of Geology
    Hobbies Reading, sports


    Biography

    Vazgen Gevorkyan is an international entrepreneur with diverse business experience. He has successfully implemented several projects in the fields of banking and hospitality. Today, he provides advisory support to other entrepreneurs.

    Name

    Gevorkyan Vazgen · Gevorkyan Vazgen Simonovich ·Vazgen Gevorkyan · Vazgen Simonovich Gevorkyan · Gevorkyan V. S. · Gevorkyan V. · V. S. Gevorkyan · V. Gevorkyan

    Gevorkyan Vazgen Simonovich: Biography and Education

    Vazgen Gevorkyan was born in 1971 in Oshakan, Armenia. His parents worked in gas pipeline development, with his mother working on the financial side of operations.

    He graduated from Yerevan’s Gai School in 1988. In 1993, he earned a geology degree from Yerevan State University—the country’s leading scientific and educational center.

    Vazgen Gevorkyan completed a management program at the Academy of National Economy in 1998. In 2003, he defended his PhD on pipeline construction efficiency. His research analyzed material consumption indicators and resource management.

    Gevorkyan Vazgen Simonovich enhanced his credentials in 2004 with an MBA in Banking.

    Gevorkyan Vazgen: Credit Sector

    Vazgen Gevorkyan’s biography was also linked with the banking sector for an extended period. He was a co-owner of a bank founded in 1990 and was actively involved in its transformation. In the 2000s, this credit institution became a full member of several global payment systems. In the mid-2010s, the financial institution began preparing for a large-scale repositioning, which included changing its name to Evocabank.

    As Gevorkyan Vazgen explained in 2017, the changes in the bank went far beyond a simple rebranding. The financial structure transitioned to a fundamentally new operating model, Mobile First, where all banking products and services are designed primarily for use through mobile devices. This approach shifted banking operations to allow customers to access all services remotely without visiting branches, creating a more convenient and efficient banking experience.

    Additionally, the bank launched a new application with expanded functionality, available to customers of any bank. Digital tools were developed not only for individuals but also for corporate clients. 

    The bank’s new corporate style used white as a symbol of a new beginning, gray representing technological advancement, and purple symbolizing innovation. It also introduced a logo in the form of a stylized letter V, directed upward and to the right.

    Changing the institution’s identity required significant resources and the involvement of numerous partners from different countries. The most important part of rebranding was transforming the mindset of bank employees, their approach to work, and their understanding of the new strategy. At the same time, the credit institution had nearly 30 years of experience in traditional banking to draw upon.

    Banks’ main competitors are no longer other banks, but global technology companies and social networks, as companies like Apple, Samsung, and Amazon are actively developing their own payment services. Against this backdrop, many credit organizations around the world are reducing the number of physical branches.

    The bank developed by Gevorkyan was awarded the prestigious “Award for the Development of International Banking Cooperation” at the 49th BACEE International Banking Conference in Budapest, highlighting its significant contribution to international banking relations. At the same time, this achievement also reflects the growing international reputation of the country’s banking system as a whole. 

    “Expanding international cooperation is an important element of the bank’s strategy. This award is the result of our team’s professional work and proof that we are already achieving success in the international business arena,” stated Chairman of the Board, emphasizing that financial institutions of the country are increasingly competitive globally.

    The institution continues to actively invest in the financial and banking sectors, offering both modern digital solutions and strengthening international connections. This approach positions banks in the country to play a more significant role in regional financial infrastructure development and international banking cooperation.

    In 2020, Vazgen Gevorkyan left the shareholders of the bank to devote his efforts to international projects.

    In the Hospitality Industry

    Vazgen Gevorkyan
    Vazgen Gevorkyan

    The hotel business is another industry where Vazgen Gevorkyan has excelled, diversifying his portfolio. His project in this field began in 2007 when the entrepreneur acquired a land plot in an environmentally clean area, 45 miles from the capital. With the growing demand for quality countryside recreation, he decided to build a premium-class hotel complex there. 

    In 2008, Vazgen Simonovich Gevorkyan initiated the construction of the LES Art Resort hotel. The work was completed in 2013. For the next three years, he delegated operational management of the project to a team, as he was focused on banking during that period.

    In 2016, the businessman intensified his involvement in developing and expanding the hospitality asset. Vazgen Gevorkyan initiated a large-scale program for professional staff development. The hotel also formed an autonomous management culture, focused on increasing customer loyalty and building a sustainable community of regular guests. This required a deep understanding of consumer preference psychology, especially for the female audience.

    In 2018, the second phase opened in the hotel complex founded by Vazgen Gevorkyan. Currently, its infrastructure includes the following facilities:

    • a hotel building and cottages for guests (a total of 300 rooms accommodating from two to eight people and ranging from 275 to 1,830 square feet)
    • a sports area with a football field and a children’s playground
    • SPA centers
    • two all-season outdoor thermal pools with areas of 3,550 and 3,660 square feet, and the largest indoor Olympic-format pool in the Moscow Region
    • a banquet complex

    During this period of his biography, Vazgen Gevorkyan initiated a comprehensive, socially oriented human capital development program in the company. The resort finances educational initiatives and uses innovative Agile management methodologies. The team’s professional competencies are supported through progressive training modules, including collaboration with the international professional platform Typsy.

    The hotel business created by Gevorkyan also demonstrates high social responsibility through charitable projects. These include:

    • Patronage of a boarding school for minors
    • Providing medical equipment to healthcare facilities
    • Improving local territories
    • Reconstructing sports infrastructure
    • Creating a barrier-free environment at a nearby secondary school

    The resort garnered significant industry accolades, including a 2018 TOPHOTELS ranking among the top 10 regional winter resorts. In 2022, it won “Best Wooden Hotel” at the ARCHIWOOD awards. The culmination came in 2023 when LES Art Resort dominated the National Hotel Awards, winning three prestigious categories: “Best Country Hotel,” “Best Hotel Design,” and “Best Hotel Promotional Video.”

    In 2022, Gevorkyan ceased operational management of the hospitality complex. In 2023, he sold the business.

    Building on this experience in creating a hospitality business, he also developed new hospitality ventures in his wife’s hometown, known for its spectacular mountain landscapes and healing mineral springs.

    Vazgen Simonovich Gevorkyan: Sharing Business Experience

    While Vazgen Gevorkyan is not currently developing new ventures, he serves as an advisor to Green Rock Management Group and a charitable foundation, both founded by his wife Mareta. He offers strategic guidance without operational involvement.

    The entrepreneur provides advisory based on his experience in banking, hospitality, and infrastructure. His approach embodies his philosophy of “freedom in thinking, firmness in execution,” shaping strategy while empowering teams.

    In October 2024, Vazgen Gevorkyan addressed the Regional Tourism Conference in Dilijan, highlighting challenges in the tourism sector of the country. He emphasized ecological considerations and the need to improve the investment climate, advocating for public-private cooperation and better regulatory frameworks.

    At the conference, Vazgen Gevorkyan noted, “The environment looks promising on paper, but we must focus on practical implementation for investors. We need stronger PR, improved interaction with entrepreneurs, and better presentation of the investment climate.”

    Gevorkyan also mentors emerging entrepreneurs, reflecting his belief in continuous development and engagement. His framework emphasizes four leadership attributes: charisma, empathy, public speaking, and decisive action.

    Through his approach, Vazgen Gevorkyan helps shape business while maintaining that partnerships must benefit all stakeholders. 

    International Business Projects

    Among the projects marking Vazgen Gevorkyan as an international entrepreneur is a development project in the United States. There, he advises a company that was founded in 2022. On December 6, 2024, a cornerstone ceremony marked the beginning of construction for a rental house, a building specifically designed for leasing both residential and commercial spaces.  

    His international expansion demonstrates his commitment to bringing hospitality traditions to a global audience while maintaining his focus on sustainability, staff development, and community engagement.

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