It’s a known fact that India is one of the largest markets for Meta. According to the Vice President at Meta – India and South East Asia, there are 700 million active users on Meta AI. About 6 million metro tickets are sold via WhatsApp every month, and much more. Therefore, to cater to such a huge user base, Meta is building AI chatbots (or digital characters) that talk with users in Hindi. Not only for India, but the project also includes other countries, such as Indonesia and Mexico. For the same, Meta is hiring contractors in the U.S. who can work on these language chatbots (Hindi, Spanish, Indonesian, or Portuguese). So, what does the hiring process look like? Learn more.
Who Is Meta Hiring?
- Basically, Meta is hiring temporary workers based in the U.S. on a contract basis.
- The pay looks like $55 per hour (₹4,850).
- The candidates who are proficient in local languages like Hindi (India), Indonesian, Spanish, or Portuguese.
- Now, these hires will happen through staffing companies like Crystal Equation and Aquent Talent.
The candidates must have 5 years of experience in:
- Storytelling
- Creating characters (video games or so)
- Working with AI content systems (meaning designing prompts for AI)
What Is the Job Description?
- Developing chatbot characters that can chat in local languages on Instagram, Messenger, and WhatsApp.
- Training the chatbots to be culturally relevant, so the users naturally connect to the bots in India or specific countries (like Indonesia, Mexico, or more).
- Collaboration with the regional team to shape the chatbot’s character, personality, and style.
In short, think of it like a video game character that actually talks to real people.
History of Meta’s AI Chatbots
- Meta started it as a small experiment in 2023 with big celebrity chatbots like Kendall Jenner and Snoop Dogg. However, the experiment didn’t see much success or last that long.
- In 2024, Meta introduced AI Studio, where users can create their own chatbots. Well, the tool received mixed reviews and raised several concerns (like Privacy and data handling).
- And now Meta is all in to professionally make bots that engage users in India (and other countries), instead of leaving it all to users.
Why Is Meta Building These Characters?
Meta wants to make these characters local and enjoyable because it wants to sound like a local friend rather than some generic robot. According to the CEO of Meta, Mark Zuckerberg, chatbots could complement real-world friendships,” meaning digital companions.
Concerns and Controversies
Meta’s chatbots in the past have misbehaved, raising concerns on a large scale, like:
- Romantic or sexual conversations with minors (Facebook allows users with 13-year-olds to access the tool, and many fake their age to use any tool).
- Misleading medical advice
- Racist responses
Potential Privacy Concerns: The professionals working on the project are Contractors. They’ll now access the chatbot conversations, see personal information (like names, phone numbers, emails, images shared with the bot, and more). So, it’s risky (in a way).
However, U.S. lawmakers are ensuring that stricter rules are imposed so that Meta can better handle any situation in the future.
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