Meta has rolled out major updates for its Ray-Ban Meta smart glasses in India, with Bollywood star Deepika Padukone now lending her AI-generated voice to the device. The move is part of Meta’s strategy to make its wearable technology more locally relevant and engaging.
Deepika Padukone Joins Meta AI
Deepika Padukone’s voice can now be selected via the Meta AI app, offering users a familiar and engaging way to interact with their smart glasses. Commands such as taking photos, checking the weather, playing music, or controlling other apps can now be delivered in her voice.
Meta is rolling out this feature not only in India but also in other major markets, including the US and the UK, reflecting the global push for celebrity AI voices as a way to personalise the technology experience.
Speak in Hindi with Your Smart Glasses
Users can now interact with their Ray-Ban Meta glasses in Hindi. By adjusting settings in the Meta AI app, individuals can switch the device’s language to Hindi. This feature allows for hands-free commands such as asking about the weather, taking photos, or controlling media, making the technology more accessible to a broader audience.
UPI Lite Payments for Seamless Transactions
Meta is testing UPI Lite payments on the Ray-Ban Meta glasses, enabling users to make small transactions directly through their eyewear. By saying, “Hey Meta, scan and pay,” users can complete payments under INR 1,000 without needing to access their phones or wallets. This feature is designed to streamline everyday purchases and is linked to users’ WhatsApp-associated bank accounts
Diwali-Themed Photo Features
Ahead of the Diwali festival, Meta introduced a limited-time AI photo restyling feature. Users can transform their images with festive decorations such as lights, fireworks, and rangoli patterns simply by asking the glasses to “restyle this.”
Final Thoughts
Meta’s latest updates to its Ray-Ban smart glasses show a clear focus on localisation and user engagement in India. By integrating Deepika Padukone’s voice, Hindi language support, UPI Lite payments, and festive photo features, the company is combining technology with cultural relevance. These enhancements make the glasses more practical, interactive, and appealing, positioning Meta to attract a wider Indian audience while offering a premium, celebrity-backed user experience.
Adepu Bindu
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