Online shopping isn’t what it used to be. It’s no longer just about browsing and buying; it has become a smart game of timing, tricks, and tools. Shoppers today don’t want to pay the sticker price; they want the best price. That’s why shortcuts like coupon codes, price graphs, and drop alerts have become the real weapons of every smart buyer.
Stores like Amazon, Flipkart, and Myntra have always been the buzz of online shopping. But what if you had the cheat sheet to their product prices? That’s where Flipshope enters the chat. Launched in 2014, Flipshope is an online shopping assistant with smart features like auto-apply coupons, price graphs, price drop alerts, hot deals, and your way to get your favourite item from your desired store at the lowest price possible. Flipshope recently celebrated its 10th anniversary, marking a decade of helping shoppers save big with exciting coupons, irresistible deals, price drop alerts, and so much more.
Let’s take a closer look at the story of Flipshope, including its struggles and milestones.
About Flipshope
Flipshope was founded in 2014 by Ashutosh Goyal, an IIT graduate, who first sparked the idea in his hostel room to make a business model that helps online shoppers save their money and time. What began as a simple frustration of wasting hours hunting for coupons across multiple websites soon transformed into a powerful solution: a smart browser extension that could automatically apply the best coupons at checkout.
Like every startup, the journey was filled with challenges, but through persistence and innovation, Flipshope achieved its goals and built a loyal user base. From starting completely from scratch, the company grew step by step, proving that hard work, dedication, and a clear vision can lead to long-term success.
Over time, Flipshope has become one of the leading online shopping extensions and apps, offering features such as coupon auto-apply, auto-buy, price drop alerts, recent price graphs, and exclusive deals. With a mix of groundbreaking technology and innovative ideas, Flipshope has emerged as one of the fastest-growing shopping assistants in India.
Advanced Features Of Flipshope
Flipshope makes online shopping smarter, faster, and more rewarding through a set of unique features:
1.Coupon Auto-Apply
One of Flipshope’s most loved features is the auto-apply coupon. Instead of manually testing dozens of coupon codes from unreliable websites, Flipshope do all the hard work for you, instantly scanning, validating, and applying the highest savings coupon available during checkout. This works effortlessly across 300+ leading brands like Amazon, Flipkart, Myntra, Ajio, Adobe, Makemytrip, and Expedia. Users don’t just save time, they also get the peace of mind that they’re never missing out on hidden discounts.
2.Price Graph Tracker
Online prices fluctuate daily, often leaving shoppers confused about when to buy. Flipshope solves this with its price graph tracker, which shows the complete price history of a product over the last 6 months. This lets users:
- Identify if the “sale price” is genuinely a discount or just a marketing gimmick.
- Predict the right time to purchase for maximum savings.
- Avoid overpaying by comparing current prices with past trends.
In short, the price graph gives shoppers complete transparency before they hit “buy now.”
3.Price Drop Alerts
With Flipshope, users never have to keep checking a product page to see if the price has fallen. Instead, they can set a price drop alert for any item they want. The moment the product’s price decreases, Flipshope sends an instant notification, whether it’s a small discount or a massive price slash during sales. This ensures users grab the best deals at the right time without constant monitoring.
4.Real-Time Deals & Offers
Hunting across multiple e-commerce sites for the best offers can be overwhelming. Flipshope eliminates this hassle by aggregating real-time deals from top online stores into one place. Whether it’s flash sales, limited-time discounts, or hidden offers, users get a curated feed of the most valuable, up-to-the-minute deals in one place. This saves both time and money while giving shoppers relief during big sales like Amazon Great Indian Festival or Flipkart Big Billion Days.
Flipshope’s Journey & Milestone
Flipshope’s journey began in a college hostel room, when founder Ashutosh grew frustrated with the time wasted searching for coupons across multiple websites. This simple problem led to the creation of the first Flipshope product, a smart browser extension that could automatically apply the best coupons at checkout, instantly making shopping more convenient.
As demand grew, Flipshope quickly evolved into a full-fledged shopping app, offering advanced savings tools that transformed the way people shopped online. Within just two years of its launch, the app had already crossed 2.5 million installs and reached over 70,000 daily active users. A major milestone came in August 2025, when Flipshope was ranked as the 5th most installed shopping app on the Play Store, surpassing giants like Amazon and Jiomart. This achievement marked a defining moment in Flipshope’s story, showcasing the true power of user-first innovation.
Business Model & Partnerships
Flipshope’s growth is built on a transparent and long-term affiliate partnership model with more than 300 leading brands across e-commerce, travel, fashion, and technology. Every coupon and deal Recommendation shown to users is authentic and verified, ensuring that people can fully trust the savings they receive. This commitment to honesty and transparency sets Flipshope apart in a market where many platforms rely heavily on marketing gimmicks or unreliable offers.
Instead of focusing on aggressive advertising, Flipshope invests in building a user-first savings tool where technology drives value. By combining intelligent automation, real-time deals, and strong brand partnerships, Flipshope ensures that both users and partner brands benefit in the long run. The model is designed not only to scale but also to maintain integrity and long-term trust, which is at the heart of Flipshope’s success.
Vision & Positioning
The vision of Flipshope is clear: to become the default shopping assistant for every Indian online shopper. In an era where global giants like Amazon and Flipkart dominate the market, Flipshope has managed to carve a unique identity by being user-focused, technology-driven, and completely bootstrapped. Its growth story proves that a startup can thrive and scale sustainably without depending on external funding.
Conclusion
Flipshope has grown from a small idea into India’s most trusted shopping assistant, helping millions of users save time and money every day. With features like coupon auto-apply, price tracking, price alerts, and real-time deals, online shopping becomes smarter and more rewarding. As a proudly bootstrapped startup, Flipshope continues to focus on one mission to be the go-to shopping assistant for every Indian online shopper.
Frequently Asked Questions
Q1. What is Flipshope?
Ans. Flipshope is India’s most trusted shopping assistant app and browser extension that helps users save money while shopping online through coupon auto-apply, price tracking, price drop alerts, and real-time deals.
Q2. How does Flipshope help me save money?
Ans. Flipshope automatically finds and applies the best working coupon codes during checkout, tracks price history with graphs, notifies you when prices drop, and shows the latest deals from top e-commerce platforms, all in one place.
Q3. Which brands and websites does Flipshope work with?
Ans. Flipshope works with 300+ leading brands, including Amazon, Flipkart, Myntra, Ajio, Adobe, Makemytrip, Expedia, and many more.
Q4. Is Flipshope free to use?
Ans. Yes. Flipshope is completely free for users. It earns revenue through affiliate partnerships with brands, not by charging users.
Q5. Is Flipshope safe and reliable?
Ans. Absolutely. Flipshope is built on a transparent, user-first model. All coupons and deals are genuine, and the app does not misuse or sell your personal data. Millions of users trust it for safe and smart shopping.
Q6. How do I use Flipshope?
Ans. You can either install the Flipshope app on your smartphone, add the Flipshope browser extension to Chrome or visit their website.
Q7. What makes Flipshope different from other coupon or deal sites?
Ans. Unlike traditional coupon websites that require you to copy and test codes manually, Flipshope does everything automatically. It combines multiple features, auto coupon application, price tracking, price alerts, and real-time deals into one platform, making it a complete shopping assistant.
Q8. Is Flipshope available only in India?
Ans. Currently, Flipshope is focused on serving Indian online shoppers, but its technology and vision have the potential to expand globally in the future.
Leave a Reply