Meesho today announced the return of its Mega Blockbuster Sale, beginning from September 19th. The flagship sale event has become a fixture in India’s festive shopping calendar, connecting value-conscious consumers and sellers across the country. Meesho aims to deliver a wide selection and accessibility to households in India.
In preparation for the event, sellers on the platform are ramping up their selection and capacity to meet festive demand. Alongside this, a wide range of brands on Meesho Mall are introducing festive collections across fashion, beauty, and home essentials, offering customers a broader choice this season.
This year, Meesho is strengthening content-driven commerce through formats like short videos and live streams, making festive shopping engaging for customers while creating new avenues for sellers and brands to reach audiences. Further, the platform is leveraging AI to enhance discovery and personalization, while also strengthening system preparedness for demanding periods.
Festive preparations are also creating opportunities across the ecosystem, with logistics partners scaling up to meet seasonal demand. This includes onboarding additional staff, expanding storage facilities, and enhancing delivery capacity across regions. In total, Meesho’s seller and logistics network is enabling ~12 lakh seasonal job opportunities this year, with more than 70% of these being created in tier 3 and tier 4 regions. These roles span manufacturing, packaging, sorting, delivery, and other functions critical to meeting festive demand.
With these preparations underway, Meesho is set to usher in the festive season by bringing together customers, sellers, brands, creators, and logistics partners on a single platform, on a single platform to celebrate the festive season.
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