Large Caps Set to Lead Indian Markets in 2025 Amid Rural Demand Revival: Equirus Securities Report

Mumbai, August 19, 2025: Leading institutional equities brokerage Equirus Securities has released its annual India Equity Strategy report, where its bullish on large caps and eight sectors, while it’s sanguine on five others sectors. As per the note, the Indian equity markets are benefiting from long-term growth tailwinds but are witnessing short-term valuation risks. 

“Indian equity markets are entering FY26 with cyclical headwinds but strong structural drivers. We are Overweight on auto, Capital market, Cement, FMCG, Infra, Internet platforms, NBFC, Oil & Gas sectors while we are underweight on Building materials, Industrials & Defense, Real estate, Textile, Logistics sectors,” says Maulik Patel, Head of research, Equirus Securities in the report. 

The brokerag,e which counts leading insurers, mutual funds and FIIs as its clients, has a neutral stance on Banks, Chemicals, Consumer Durables, EMS, IT Services, Metals and Mining, Healthcare and retail sectors. 

Small-cap valuation premium at a historical high

Equirus paints a note of caution on small caps, pointing out that the small-cap forward P/E ratio stands at 1.25x vs the long-term average of 0.88x (just below the 1.3x peak), with Nifty 50 trading above its 10-year average. Mid-caps remain elevated but offer stronger earnings visibility than small caps, where multiple expansion dominates

“In an environment where CY25 EPS forecasts have fallen -13.8%, the steepest cut since the pandemic,” investing wisely backed by adequate research is key to outperformance says Patel. 

“Large caps provide the best margin of safety, mid-caps should be approached selectively in structural growth areas, and small caps warrant caution until earnings catch up,” adds Patel in the report. 

Large-cap to outperform, prefer domestic sectors

Near term, leadership is likely to shift toward large caps and quality mid-caps as valuations and earnings expectations re-align. 

Overweight sectors expected to benefit from rural income revival include Auto, Cement, NBFC, and FMCG, while sectors with stretched valuations and slowing earnings – building materials, Industrial, and Defense – remain underweight.

Domestic demand momentum shifting to rural

Recent trends indicate a clear turnaround in rural consumption. Rural wages, after years of stagnation or contraction, have been rising steadily since late 2024 — with Feb–May 2025 showing the strongest Y-o-Y gains since 2018 (overall rural wages +3.5% in May 2025). This wage growth directly boosts rural disposable income.

Sentiment data reinforces this: both the Equirus Rural Index and CMIE’s Index of consumer sentiments have been climbing through 2024–25, pointing to improved purchasing power and optimism. On top of that, monsoon performance has been better than normal, with cumulative rainfall consistently exceeding the seasonal average since mid-June — a strong signal for robust kharif output and farm incomes.

Together, higher rural wages + stronger monsoon + improving sentiment create a supportive backdrop for rural demand across FMCG, agri-inputs, two wheelers, tractors, and rural-focused financial services. Listed companies with large rural sales exposure are likely to see stronger volume growth and margin tailwinds in the coming quarters.

Supporting monetary policy to drive returns

CPI inflation has fallen below 4%, liquidity has moved into surplus, and the RBI has begun a gradual rate-cut cycle. Historically, such easing delivers muted short-term returns but stronger 12-month gains when macro conditions are supportive, favoring a barbell approach between cyclicals (financials, industrials) and defensives (consumer staples, healthcare).

Capex cycle taking pause

Public capex remains above pre-COVID levels, led by power and production linked investment scheme investments, with growth mainly from states & PSUs, while the private sector is steady but not exuberant. 

Govt. infra spending is at record highs, and subsidies have returned to pre pandemic norms, channelling fiscal space into productive assets. FY26 is set to see a pause amid tariff wars and global trade uncertainty, though the multi-year capex story stays intact, aided by states/PSUs, supply-chain shifts, PLI schemes, and stronger corporate balance sheets. 

Domestic investors in the driver’s seat 

Domestic institutional investors (DIIs) now surpass FIIs in equity ownership, supported by strong SIP inflows (+27% CAGR FY17-FY25), creating a stable domestic demand base. Higher domestic participation absorbs FII selling and reduces market sensitivity to global risk-off events, a secular positive for valuation resilience. 

Top picks

Equirus Securities has identified 8 large cap picks offering a potential upside of between 12-31% and 20 mid and small picks with an upside between 13-76% (see table below).

Source: Equirus Securities

About Equirus

Equirus Group is a leading full-service financial services firm specializing in investment banking, institutional securities, wealth management, portfolio management, HNI broking, and insurance solutions. With a “client always first” approach and a proven track record of delivering value creation, Equirus has built impeccable credentials across domains and sectors. Equirus has completed more than 295+ transactions across M&A, PE, IPOs, QIPs, Rights Issues, and Structured Finance, raising USD 13 billion in the process across sectors over the last 17 years, and has created a differentiation for itself through its ability to structure and deliver transactions in line with the client’s requirements.

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