On August 13, Swedish retailer IKEA India announced the opening of its first location in Delhi, at the Pacific Mall in Tagore Garden. With more than 2,000 products on display and about 800 available for immediate purchase, the 15,000-square-foot store brings the IKEA experience closer to households in West Delhi and the surrounding areas.
IKEA’s Strategy for Accessibility and Affordability in India
By emphasising accessibility, affordability, and localisation, IKEA India hopes to strengthen its position in the nation’s retail market with the opening of the Pacific Mall. The brand’s online debut in the NCR in March of this year was followed by the launching of the Delhi shop.
It is a component of IKEA India’s larger omnichannel strategy, which also includes Plan and Order Points, large-format shops, city stores, and e-commerce. According to a statement from the firm, IKEA hopes to provide a smooth and customised shopping experience through these many formats and services, whether customers are shopping in person or online.
‘One Click, 30 Minutes Away’ Concept Explained
For its Delhi location, IKEA has embraced the “One Click, 30 Minutes Away” business concept. Large-format stores in Bengaluru, Hyderabad, and Navi Mumbai offer a comprehensive experience, while city stores in South Mumbai and West Delhi now offer curated solutions and planning services in high-traffic urban areas.
E-commerce makes it simple to access the entire selection online, and the Plan and Order Point concept in East Bengaluru meets individualised needs such as kitchens and wardrobes. According to the firm, two full-format IKEA experience stores are presently being developed in Noida and Gurugram.
The opening of IKEA’s first store in the centre of the bustling city is a significant milestone for the brand, according to Patrik Antoni, CEO of IKEA India. The firm is thrilled to provide the many people in Delhi the chance to touch and feel the IKEA items.
Since the house is where it all begins, IKEA intends to encourage the many Delhites to view their homes in a fresh manner after carefully analysing the market. The company’s dedication to making IKEA more approachable, pertinent, and motivating for a greater number of Indians is reflected in this new store.
Key Features of the 15,000 Sq Ft IKEA Delhi Store
About 800 smaller “cash-and-carry” goods will be available for quick purchase at the recently constructed 15,000-square-foot IKEA store in West Delhi’s Pacific Mall, out of 2,000 items on display.
Additionally, customers can order any item from IKEA’s entire inventory, including kitchens, which will be delivered from its Farrukhnagar customer distribution centre. Visitors have access to the complete IKEA catalogue, even though only a selection is on display, Saiba Suri, Country Customer Fulfilment Manager, IKEA India, informed the media.
IKEA’s Customer Distribution Centre (CDC) in Farrukhnagar will supply the Delhi store, which is a city-format location. In accordance with a regular replenishment strategy, products will be refilled every day as sales take place.
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