India, August 2025 – Graas.ai, a leading data-for-commerce specialist, today announced the successful completion of a strategic funding round raising over US$9 million. The round was led by Tin Men Capital, with participation from Incred Wealth, Orzon, and existing investors Integra Partners and Yuj Ventures.
The investment will fuel the expansion of Graas.ai’s Agent Foundry in India, a playground for building agents that autonomously address the most pressing challenges in modern commerce, including rising customer acquisition costs, pricing optimization, margin erosion, and inventory mismanagement. Agent Foundry represents a major shift from traditional AI copilots and dashboards to actionable intelligence that can independently analyze real-time performance across sales channels, SKUs, and advertising campaigns, then execute decisions for both direct-to-consumer (D2C) and marketplace brands.
Commenting on the development, Prem Bhatia, Co-founder and CEO of Graas.ai, said, “Commerce doesn’t need another AI copilot or prettier dashboard. It needs agents that actually ‘run’ the play. We’ve spent two years building the data backbone, and now with Agent Foundry, we’re helping brands act on it. This multi-agent framework lets us create bespoke agents solving commerce’s toughest problems. Despite the challenging fundraising climate, we’re grateful our investors share our vision for an agentic world.”
All agents are trained and forged within the Agent Foundry, Graas.ai’s proprietary environment where domain experts fine-tune agent behavior using real-world workflows, prompt chaining, and comprehensive evaluation suites. Each Graas.ai agent addresses distinct business needs:
- hoppr serves as an in-house analyst, helping with SKU, GMV, and campaign performance analysis
- Cartlyst operates as a B2B order specialist, utilizing advanced optical recognition technology to convert unstructured data, including handwritten lists, voice notes, and WhatsApp messages, into streamlined orders
- Chattr functions as a customer support agent, using natural language processing to assist with sales conversion
- Turbo brings together sales, advertising, inventory, and operations data in one unified view
- Extract delivers cleaned data directly into Google Sheets or databases for data engineers.
Commenting on the funding and Agent Foundry’s launch, Murli Ravi, Managing Partner at Tin Men Capital, said: “The end of cheap capital has resulted in brands focusing on sustainable growth without sacrificing margins. We backed Graas because they’ve built the data infrastructure and understand the context engineering required to build enterprise-grade agents for retailers.”
Jinesh Patel, Managing Partner at Integra Partners, added: “Integra backed Graas in 2022 when making data as the primary driver of decision-making was still a major challenge for most eCommerce brands. Today, as agent-led systems gain traction, Graas is uniquely positioned with the vertical data depth to lead this shift across SE Asia and India.”
The global commerce technology market is experiencing rapid transformation, with businesses increasingly seeking automation solutions to maintain competitive advantage. Amidst this, the successful funding reflects strong investor trust in Graas.ai’s unique approach to commerce intelligence and positions the company for significant market expansion. Graas.ai maintains the highest standards of data security and compliance, holding certifications including SOC2, GDPR, PDPA, and ISO standards, ensuring enterprise clients can deploy the company’s solutions with confidence in their data protection and regulatory requirements.
About Graas.AI
Founded in 2022, headquartered in Singapore, Graas is an AI-native data and automation company built for eCommerce. Graas replaces fragmented dashboards, disconnected tools, and manual workflows with a modular stack of intelligent AI agents that observe, decide, and execute autonomously across 100 platforms including all marketplaces, D2C and ad platforms in India & Southeast Asia. Graas has processed over $1 billion in GMV, supports more than 2,000 brands, and operates across seven countries in India and SE Asia. Graas is co-founded by serial entrepreneurs and martech veterans, Prem Bhatia and Ashwin Puri.
Graas is backed by several high profile investors, including Tin Men Capital, Incred Wealth, Integra Partners, Yuj Ventures, Galaxy (Kejora-led SPV), Performa (multi-billion European Asset Manager-led SPV), and angel investors from across SE Asia and India. Graas operates under the holding company Solv Pte Ltd.
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