The dating app, co-founded by Karan Johar, Raghav Chaturvedi, and Ramya Chaturvedi, launched earlier this year to build safe and meaningful relationships amidst digital dating fatigue
Elevn, a fresh entrant in India’s digital dating space, is making a statement with its bold approach to modern romance. Founded earlier this year by Karan Johar, Raghav Chaturvedi, and Ramya Chaturvedi, the startup is designed to tackle the challenges of online dating fatigue by creating a safer, more intentional, and community-led platform.
In a country where dating apps are often dominated by men, Elevn stands out with a simple but disruptive idea: women invite, approve, and endorse men. This makes the app highly curated and encourages meaningful connections, supported by AI-driven profile building, compatibility-based matching, and exclusive offline experiences across major cities.
The startup’s latest campaign, featuring Karan Johar at the center, captures this unique philosophy with humor and cinematic flair. The ad takes a tongue-in-cheek look at what happens when women take the lead in romance, flipping traditional dating narratives on their head. With Johar’s trademark storytelling and charm, the campaign makes the brand’s core message engaging, relatable, and impossible to ignore.
For Elevn, this is more than an ad; it’s a statement about disrupting the dating space and redefining how modern relationships can be built safely, respectfully, and meaningfully.
“My movies are larger than life but I’m also a hopeless romantic at heart who believes that behind all that rosy picture, love must be safe and secure and love must feel like home. Being single can be frustrating and dating in the present is very overwhelming and cacophonous, but the atmosphere shifts when women take centre stage. Elevn is a platform where women drive the narrative, and I am glad to be part of something that feels like a cultural shift,” said Karan Johar, Co-Founder of Elevn.
“Dating shouldn’t feel like a battlefield – it should unfold like a story you’re excited to talk about. With Elevn, every woman is the writer of her own journey, empowered to choose who enters her world, who stays and who exits. Because when you’re in control of your narrative, finding connections becomes truly extraordinary,” said Ramya Chaturvedi, Co-Founder of Elevn. “The campaign is a fun take on a wider cultural change. Online dating is usually a chaotic and tiresome experience, but Elevn flips the experience on its head by placing the woman at the forefront”, added Co-Founder Raghav Chaturvedi.
About Elevn
Elevn is India’s first women-led dating app. Conceptualised by Ramya Chaturvedi, Raghav Chaturvedi and co-founded with Karan Johar, Elevn is a safe space where women get to choose who enters. By turning dating rules around, Elevn is creating a space that is safer, smarter and more real for contemporary romance.
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